Dstillery Audiences

OIL & ENERGY

Audience Size: 76.2 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 76.2 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 59.20% 21.52x
Personal Stock Portfolio Managers 54.40% 20.78x
Financial News Readers 48.45% 19.15x
Financial Business Intelligence Researchers 50.78% 18.86x
Executive Travelers 49.87% 18.68x
Finance Continuing Education Researchers 52.98% 17.62x
Financial Investors 66.97% 17.13x
Liberal News Readers 38.86% 15.03x
Pilots 43.52% 14.55x
Aviation Enthusiasts 34.72% 14.42x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Talbots.

Location Composition Index
Talbots 0.03% 3.73x
The Childrens Place 0.05% 3.69x
Express 0.03% 3.18x
Chicos 0.03% 2.17x
J. Crew 0.01% 1.97x
H&M 0.01% 1.78x
Hollister 0.01% 1.72x
Gymboree 0.01% 1.55x
Victoria's Secret 0.03% 1.52x
Jos A. Bank Clothiers 0.01% 1.45x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is exxonmobil.com.

Website Composition Index
exxonmobil.com 33.39% 411.31x
oilprice.com 84.14% 98.11x
globenewswire.com 16.55% 86.46x
mrt.com 12.50% 83.69x
defensenews.com 9.38% 78.63x
spglobal.com 18.60% 76.62x
bnnbloomberg.ca 10.45% 66.84x
gcaptain.com 6.77% 66.50x
coindesk.com 5.13% 63.57x
whalewisdom.com 4.34% 60.15x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 5.20% 108.52x
Institutional Investing 3.55% 99.70x
Canada Job Seekers Cluster 2.35% 95.87x
Shipping & Logistics 1.67% 88.01x
Mining & Natural Resources 2.00% 69.24x
Business News & Information Readers 11.02% 62.37x
Engineering 4.25% 47.74x
Retail Industry News 1.57% 45.62x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.60% 40.06x
Corporate Employment Pages 4.35% 39.85x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male