Dstillery Audiences

OIL & ENERGY

Audience Size: 279.8 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 279.8 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 19.19x
Market Intelligence Researchers 37.60% 17.42x
Financial Business Intelligence Researchers 31.64% 15.11x
Enterprise Field Services Researchers 32.41% 15.03x
Venture Capitalists 27.72% 14.39x
Civil Engineers 33.36% 13.90x
Work Hard, Play Hard Travelers 0.01% 13.81x
Personal Stock Portfolio Managers 29.15% 13.45x
Online Investors 28.06% 13.31x
Financial News Readers 27.54% 13.22x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Everlane.

Location Composition Index
Everlane 0.02% 3.41x
Express Outlets 0.03% 3.35x
Ralph Lauren 0.05% 2.87x
LL Bean 0.02% 2.26x
Saint Laurent Paris 0.02% 2.23x
Free People 0.05% 1.99x
Lane Bryant 0.08% 1.71x
Intermix 0.01% 1.64x
H&M 0.11% 1.49x
Banana Republic 0.14% 1.46x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 14.44% 494.70x
worldoil.com 17.76% 442.52x
chevron.com 9.22% 385.22x
halliburton.com 11.23% 315.59x
bechtel.com 5.28% 295.25x
marathonpetroleum.com 6.10% 282.93x
kiewit.com 6.10% 242.30x
nexteraenergy.com 4.77% 213.71x
spglobal.com 7.62% 206.35x
ihs.com 3.86% 205.81x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.18% 94.75x
Mining & Natural Resources 1.92% 62.90x
Shipping & Logistics 2.56% 57.55x
Paper & Packaging 1.42% 38.82x
Institutional Investing 3.75% 35.23x
General Interest 0.64% 34.00x
Clean Energy 5.91% 32.46x
Canada Job Seekers Cluster 2.50% 32.25x
Cosmetics Business 0.86% 27.47x
Engineering 6.90% 27.34x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male