Dstillery Audiences

OIL & ENERGY

Audience Size: 303.5 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 43.64% 20.35x
Financial Business Intelligence Researchers 36.66% 17.79x
Personal Stock Portfolio Managers 35.69% 16.93x
Financial Investors 47.50% 16.16x
Financial News Readers 31.34% 15.92x
Executive Travelers 24.34% 15.87x
Online Investors 36.63% 15.41x
Finance Continuing Education Researchers 37.41% 15.10x
Enterprise Field Services Researchers 40.14% 14.70x
Executive and C-Suite 28.73% 14.48x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.63x
Hugo Boss 0.04% 2.32x
Jos A. Bank Clothiers 0.04% 1.96x
Tommy Bahama 0.01% 1.95x
White House Black Market 0.06% 1.86x
Talbots 0.02% 1.38x
LOFT 0.05% 1.35x
Armani 0.01% 1.28x
Lane Bryant 0.03% 1.23x
Madewell 0.01% 1.15x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 14.60% 586.35x
worldoil.com 20.09% 554.70x
chevron.com 7.50% 449.27x
halliburton.com 9.10% 377.84x
marathonpetroleum.com 5.72% 311.88x
kiewit.com 6.39% 265.52x
nexteraenergy.com 4.30% 242.42x
mcdermott.com 4.18% 230.28x
slb.com 5.42% 216.65x
agmetalminer.com 3.40% 187.97x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.70% 91.30x
Shipping & Logistics 2.83% 66.74x
Mining & Natural Resources 1.91% 61.88x
Clean Energy 6.69% 48.29x
Paper & Packaging 1.61% 45.63x
Institutional Investing 5.77% 44.00x
General Interest 0.54% 37.14x
Canada Job Seekers Cluster 2.97% 32.19x
Cosmetics Business 0.85% 28.17x
Business News & Information Readers 18.14% 27.91x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male