Dstillery Audiences

OIL & ENERGY

Audience Size: 13.8 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 13.8 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.

Interest Composition Index
Executive Travelers 54.78% 30.87x
Financial News Readers 48.41% 28.77x
Personal Stock Portfolio Managers 56.05% 28.23x
Market Intelligence Researchers 52.87% 27.42x
Financial Business Intelligence Researchers 47.13% 27.00x
Finance Continuing Education Researchers 60.51% 25.62x
Texas Activity Researchers 38.85% 25.26x
Work Comes First Travelers 42.04% 25.11x
Remdesivir Information Researchers 34.39% 24.80x
Financial Investors 70.06% 24.45x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Old Navy.

Location Composition Index
Old Navy 0.04% 2.82x
Carhartt 0.13% 0.79x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is oilprice.com.

Website Composition Index
oilprice.com 92.85% 173.46x
seekingalpha.com 44.08% 85.85x
macrotrends.net 24.05% 59.39x
barchart.com 17.15% 46.93x
corporationwiki.com 16.73% 36.63x
marketrealist.com 16.50% 35.35x
zerohedge.com 17.59% 30.51x
hotels.com 12.58% 29.30x
kitco.com 19.61% 28.91x
cleantechnica.com 21.45% 28.54x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Career Cluster A.

Content Affinity Composition Index
Career Cluster A 4.65% 45.43x
Private Aviation 3.81% 41.87x
Middle East News 8.70% 40.09x
Startup Investment 2.03% 32.84x
International Travel 2.98% 31.76x
Personal Investment & Advisor Researchers 8.46% 29.59x
Australia & New Zealand Media 4.05% 28.32x
South Africa News Cluster 3.69% 27.65x
Conservatives & Conspiracies 8.58% 26.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.62% 26.24x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male