Dstillery Audiences

OIL & ENERGY

Audience Size: 329.1 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 329.1 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 34.35% 19.24x
Enterprise Field Services Researchers 37.87% 17.08x
Financial Business Intelligence Researchers 25.61% 16.25x
Venture Capitalists 36.14% 15.83x
Civil Engineers 34.74% 15.10x
Finance Continuing Education Researchers 28.67% 14.75x
Online Investors 27.77% 14.45x
Texas Energy Providers 27.97% 14.05x
Insurance Professionals 26.63% 13.99x
Financial News Readers 21.07% 13.62x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.42x
Tommy Bahama 0.03% 1.37x
Chicos 0.05% 1.34x
American Eagle Outfitters 0.05% 1.21x
Abercrombie & Fitch 0.02% 1.18x
Aeropostale 0.03% 1.17x
Talbots 0.04% 1.15x
The North Face 0.02% 1.09x
Express 0.02% 1.08x
Coach 0.05% 1.08x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 12.13% 599.90x
worldoil.com 11.40% 517.49x
chevron.com 8.87% 487.99x
bechtel.com 5.90% 385.66x
halliburton.com 11.89% 372.49x
kiewit.com 6.04% 336.71x
oilprice.com 13.92% 306.72x
ihs.com 6.24% 301.36x
nexteraenergy.com 4.85% 268.44x
spglobal.com 10.38% 198.18x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 5.71% 103.61x
Shipping & Logistics 4.29% 64.14x
Mining & Natural Resources 2.75% 59.64x
Institutional Investing 7.14% 50.74x
Paper & Packaging 3.41% 46.66x
General Interest 1.03% 43.99x
Clean Energy 7.22% 43.31x
Canada Job Seekers Cluster 4.43% 42.41x
Cosmetics Business 1.86% 32.60x
Engineering 12.07% 29.16x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male