Dstillery Audiences

OIL & ENERGY

Audience Size: 133.3 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 133.3 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 24.98% 9.23x
Gun Violence Researchers 21.49% 8.98x
Major Appliance Shoppers 21.67% 8.95x
Luxury Watch Shoppers 21.91% 8.86x
Western Canada Skiers and Snowboarders 16.32% 8.43x
San Antonio Spurs Fans 21.07% 8.37x
Post COVID-19 Restaurant Reopening Researchers 9.69% 7.90x
Soda Drinkers 16.44% 7.10x
Dallas Mavericks Fans 19.21% 6.97x
Tokyo Trip Planners 17.04% 6.76x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 4.53x
Forever 21 0.01% 3.69x
Zumiez 0.01% 2.49x
Banana Republic 0.01% 2.43x
Chicos 0.02% 2.37x
Talbots 0.01% 2.27x
LOFT 0.01% 1.96x
Victoria's Secret 0.01% 1.30x
Mens Wearhouse 0.01% 1.22x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is exxonmobil.com.

Website Composition Index
exxonmobil.com 34.05% 227.10x
cmegroup.com 8.25% 133.64x
pehub.com 4.04% 94.39x
marketbeat.com 3.61% 87.63x
janes.com 3.50% 79.53x
greentechmedia.com 5.96% 75.07x
oilprice.com 81.36% 63.00x
willistonherald.com 2.58% 61.59x
spglobal.com 16.53% 61.32x
currentargus.com 3.07% 60.12x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Shipping & Logistics.

Content Affinity Composition Index
Shipping & Logistics 1.93% 76.59x
Paper & Packaging 0.60% 49.33x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.53% 42.20x
Texas Sporting & Outdoors Cluster 0.25% 36.13x
Farming & Agriculture 2.28% 32.00x
Retail Industry News 1.35% 30.61x
Apartment & Community Real Estate Researchers 0.18% 25.81x
Asia Travel 23.33% 24.97x
Cosmetics Business 0.43% 23.69x
Grocery & Food Service 1.82% 23.53x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male