Dstillery Audiences

OIL & ENERGY

Audience Size: 304.9 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 304.9 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 36.13% 18.39x
Financial Business Intelligence Researchers 28.21% 16.16x
Enterprise Field Services Researchers 41.38% 15.79x
Venture Capitalists 39.03% 15.01x
Finance Continuing Education Researchers 31.82% 14.45x
Civil Engineers 37.16% 14.26x
Online Investors 30.26% 14.14x
Financial News Readers 22.28% 14.01x
Texas Energy Providers 30.89% 13.48x
Readers of Bengali Content 24.08% 13.42x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.58x
LOFT 0.07% 1.57x
Talbots 0.06% 1.50x
Uniqlo 0.02% 1.45x
H&M 0.05% 1.40x
REI 0.02% 1.40x
Levi Strauss 0.01% 1.38x
Calvin Klein 0.01% 1.37x
Ralph Lauren 0.01% 1.31x
Ann Taylor 0.02% 1.31x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 13.01% 639.42x
worldoil.com 11.77% 578.78x
chevron.com 9.62% 538.60x
halliburton.com 12.30% 435.62x
kiewit.com 7.01% 350.43x
oilprice.com 12.99% 335.33x
ihs.com 5.29% 314.58x
nexteraenergy.com 4.88% 290.50x
spglobal.com 10.61% 227.62x
powermag.com 4.79% 161.54x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 5.39% 105.76x
Shipping & Logistics 4.32% 72.31x
Mining & Natural Resources 2.49% 63.61x
Institutional Investing 7.09% 53.18x
Paper & Packaging 3.15% 50.15x
Canada Job Seekers Cluster 4.34% 47.52x
Clean Energy 7.33% 46.76x
General Interest 0.97% 46.40x
Cosmetics Business 1.80% 35.65x
Texas Sporting & Outdoors Cluster 1.07% 33.50x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male