Explore the Oil & Energy Audience
Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 31.8 thousand unique devices whose actions qualify for the Oil & Energy audience.
INTERESTS
The Oil & Energy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 52.44% | 29.47x |
| Financial News Readers | 49.39% | 29.27x |
| Market Intelligence Researchers | 55.49% | 29.22x |
| Personal Stock Portfolio Managers | 53.66% | 27.94x |
| Financial Business Intelligence Researchers | 47.56% | 27.40x |
| Work Comes First Travelers | 43.60% | 23.31x |
| Finance Continuing Education Researchers | 51.52% | 22.90x |
| Financial Investors | 65.24% | 22.47x |
| Executive and C-Suite | 33.23% | 21.82x |
| Liberal News Readers | 36.89% | 21.40x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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APPAREL RETAILERS
The Oil & Energy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oil & Energy audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.06% | 5.89x |
| Old Navy | 0.04% | 2.82x |
| Carhartt | 0.09% | 1.90x |
| The Childrens Place | 0.02% | 1.57x |
| Victoria's Secret | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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WEBSITES
The Oil & Energy audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oil & Energy audience is oilprice.com.
| Website | Composition | Index |
| oilprice.com | 89.28% | 120.90x |
| spglobal.com | 24.64% | 69.48x |
| marketrealist.com | 21.26% | 54.77x |
| seekingalpha.com | 48.85% | 53.92x |
| greeningz.com | 9.47% | 53.61x |
| thinkprogress.org | 10.19% | 52.07x |
| marketscreener.com | 11.36% | 51.89x |
| gcaptain.com | 8.57% | 49.93x |
| streetinsider.com | 14.74% | 49.09x |
| splinternews.com | 7.57% | 47.34x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oil & Energy audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 7.30% | 161.14x |
| Engineering | 2.83% | 79.03x |
| Trucks | 2.29% | 66.98x |
| Corporate Employment Pages | 2.90% | 64.18x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 1.87% | 56.34x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.63% | 47.84x |
| Canada Tax and Finance Research Cluster | 3.56% | 40.56x |
| Middle East News | 11.16% | 40.48x |
| Career Cluster A | 9.71% | 39.83x |
| Learning & Development Products | 1.21% | 38.46x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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DEMOGRAPHICS
The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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