Dstillery Audiences

OIL & ENERGY

Audience Size: 23.5 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.

Interest Composition Index
Executive Travelers 51.27% 29.07x
Market Intelligence Researchers 56.78% 28.02x
Personal Stock Portfolio Managers 54.24% 26.82x
Financial News Readers 47.03% 26.57x
Financial Business Intelligence Researchers 48.73% 26.23x
Work Comes First Travelers 44.49% 25.47x
Finance Continuing Education Researchers 52.12% 22.77x
Financial Investors 69.07% 22.76x
Texas Activity Researchers 36.44% 20.83x
Telemedicine Content Readers 27.54% 19.90x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Old Navy.

Location Composition Index
Old Navy 0.04% 2.82x
The Childrens Place 0.02% 1.57x
Carhartt 0.04% 0.97x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is oilprice.com.

Website Composition Index
oilprice.com 90.76% 131.12x
spglobal.com 28.39% 106.35x
seekingalpha.com 47.31% 64.98x
marketscreener.com 13.27% 57.12x
streetinsider.com 15.39% 52.38x
coolimba.com 15.03% 50.84x
arabnews.com 11.48% 50.18x
ccn.com 16.74% 48.96x
marketrealist.com 20.22% 48.15x
thelayoff.com 10.79% 47.62x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Corporate Employment Pages.

Content Affinity Composition Index
Corporate Employment Pages 3.84% 84.21x
Canada Tax and Finance Research Cluster 3.60% 46.91x
Career Cluster A 7.75% 46.43x
Middle East News 10.47% 39.17x
Private Aviation 3.44% 35.48x
Public Policy Media 3.68% 30.78x
South Africa News Cluster 4.40% 30.37x
Community Planning & Transportation 1.20% 29.84x
Startup Investment 2.16% 29.47x
Australia & New Zealand Media 4.40% 29.12x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male