Dstillery Audiences

OIL & ENERGY

Audience Size: 370.7 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 370.7 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 32.46% 18.02x
Enterprise Field Services Researchers 36.34% 15.96x
Venture Capitalists 35.64% 14.79x
Financial Business Intelligence Researchers 23.96% 14.35x
Civil Engineers 34.01% 14.18x
Finance Continuing Education Researchers 26.35% 13.49x
Online Investors 25.69% 13.37x
Texas Energy Providers 27.03% 13.15x
Readers of Bengali Content 21.81% 12.45x
Financial News Readers 18.35% 12.44x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 2.03x
Talbots 0.05% 1.94x
Chicos 0.05% 1.76x
American Eagle Outfitters 0.05% 1.57x
LOFT 0.04% 1.45x
Coach 0.05% 1.42x
Gymboree 0.02% 1.41x
American Apparel 0.02% 1.38x
Tommy Bahama 0.02% 1.34x
Brooks Brothers 0.02% 1.31x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is platts.com.

Website Composition Index
platts.com 9.36% 648.67x
naturalgasintel.com 10.82% 626.07x
worldoil.com 10.13% 596.27x
chevron.com 9.05% 489.37x
chk.com 6.53% 466.36x
icis.com 6.74% 447.22x
conocophillips.com 6.35% 428.09x
bechtel.com 5.80% 376.40x
halliburton.com 11.66% 364.21x
kiewit.com 5.79% 337.38x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 5.81% 98.06x
Shipping & Logistics 4.23% 59.24x
Mining & Natural Resources 2.92% 55.24x
Institutional Investing 6.77% 47.59x
Paper & Packaging 3.39% 42.22x
Clean Energy 7.23% 42.16x
General Interest 1.02% 41.32x
Canada Job Seekers Cluster 4.67% 38.94x
Cosmetics Business 1.90% 30.97x
Engineering 12.18% 27.05x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999