Dstillery Audiences

OIL & ENERGY

Audience Size: 31.8 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 31.8 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.

Interest Composition Index
Executive Travelers 52.44% 29.47x
Financial News Readers 49.39% 29.27x
Market Intelligence Researchers 55.49% 29.22x
Personal Stock Portfolio Managers 53.66% 27.94x
Financial Business Intelligence Researchers 47.56% 27.40x
Work Comes First Travelers 43.60% 23.31x
Finance Continuing Education Researchers 51.52% 22.90x
Financial Investors 65.24% 22.47x
Executive and C-Suite 33.23% 21.82x
Liberal News Readers 36.89% 21.40x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Buckle.

Location Composition Index
Buckle 0.06% 5.89x
Old Navy 0.04% 2.82x
Carhartt 0.09% 1.90x
The Childrens Place 0.02% 1.57x
Victoria's Secret 0.02% 1.25x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is oilprice.com.

Website Composition Index
oilprice.com 89.28% 120.90x
spglobal.com 24.64% 69.48x
marketrealist.com 21.26% 54.77x
seekingalpha.com 48.85% 53.92x
greeningz.com 9.47% 53.61x
thinkprogress.org 10.19% 52.07x
marketscreener.com 11.36% 51.89x
gcaptain.com 8.57% 49.93x
streetinsider.com 14.74% 49.09x
splinternews.com 7.57% 47.34x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 7.30% 161.14x
Engineering 2.83% 79.03x
Trucks 2.29% 66.98x
Corporate Employment Pages 2.90% 64.18x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.87% 56.34x
Assorted Topics (Power Trains, Drones, Web Design) 1.63% 47.84x
Canada Tax and Finance Research Cluster 3.56% 40.56x
Middle East News 11.16% 40.48x
Career Cluster A 9.71% 39.83x
Learning & Development Products 1.21% 38.46x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male