Dstillery Audiences

OIL & ENERGY

Audience Size: 305 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 305 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 43.27% 18.60x
Financial Business Intelligence Researchers 35.71% 16.66x
Personal Stock Portfolio Managers 34.68% 15.27x
Financial Investors 46.00% 14.73x
Financial News Readers 30.50% 14.49x
Venture Capitalists 37.51% 14.09x
Enterprise Field Services Researchers 39.94% 14.07x
Finance Continuing Education Researchers 36.04% 14.01x
Online Investors 34.97% 13.97x
Civil Engineers 40.70% 13.44x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Topshop.

Location Composition Index
Topshop 0.04% 2.49x
Saint Laurent Paris 0.01% 1.98x
Uniqlo 0.02% 1.73x
Bonobos 0.12% 1.72x
The North Face 0.03% 1.71x
Zara 0.04% 1.69x
Armani 0.03% 1.51x
Eddie Bauer 0.03% 1.47x
Jos A. Bank Clothiers 0.32% 1.45x
Banana Republic 0.09% 1.40x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 14.32% 545.33x
worldoil.com 19.10% 506.18x
chevron.com 8.74% 396.44x
halliburton.com 9.84% 351.15x
marathonpetroleum.com 5.84% 298.08x
kiewit.com 6.38% 252.72x
nexteraenergy.com 4.36% 229.43x
mcdermott.com 4.13% 217.05x
spglobal.com 6.22% 208.35x
slb.com 4.31% 198.03x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.80% 81.49x
Shipping & Logistics 3.06% 63.51x
Mining & Natural Resources 1.87% 63.18x
Paper & Packaging 1.93% 45.38x
Clean Energy 6.52% 43.16x
Institutional Investing 6.06% 41.63x
General Interest 0.58% 38.49x
Canada Job Seekers Cluster 2.67% 30.76x
Cosmetics Business 0.94% 30.09x
Texas Sporting & Outdoors Cluster 0.56% 26.42x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male