Dstillery Audiences

OIL & ENERGY

Audience Size: 179.6 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 179.6 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 48.55% 23.90x
Personal Stock Portfolio Managers 44.86% 22.03x
Financial Business Intelligence Researchers 42.86% 21.30x
Executive Travelers 41.17% 19.57x
Financial News Readers 38.59% 19.46x
Financial Investors 54.82% 19.26x
Finance Continuing Education Researchers 42.75% 18.51x
Executive and C-Suite 32.42% 17.57x
Pilots 36.22% 16.59x
Readers of Bengali Content 32.68% 16.08x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is LOFT.

Location Composition Index
LOFT 0.01% 2.71x
The North Face 0.02% 2.68x
Jos A. Bank Clothiers 0.01% 2.47x
Old Navy 0.02% 2.07x
Lane Bryant 0.01% 1.91x
Chicos 0.01% 1.80x
Express 0.02% 1.50x
Carhartt 0.19% 1.34x
Mens Wearhouse 0.01% 1.15x
Maurices 0.01% 1.06x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is exxonmobil.com.

Website Composition Index
exxonmobil.com 34.15% 191.84x
cmegroup.com 8.59% 122.55x
etfdailynews.com 2.83% 99.53x
pehub.com 4.32% 89.53x
marketbeat.com 3.63% 80.53x
greentechmedia.com 5.69% 80.18x
institutionalinvestor.com 3.17% 77.30x
janes.com 3.47% 74.12x
enr.com 3.96% 73.78x
freightwaves.com 2.42% 73.33x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 2.13% 137.96x
Mining & Natural Resources 1.67% 78.85x
Institutional Investing 4.51% 74.89x
Shipping & Logistics 2.00% 74.46x
Clean Energy 4.92% 70.78x
Canada Job Seekers Cluster 2.46% 62.45x
Paper & Packaging 0.70% 50.26x
General Interest 0.36% 48.85x
Business News & Information Readers 13.81% 45.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.60% 39.25x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male