Dstillery Audiences

OIL & ENERGY

Audience Size: 23.6 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 23.6 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 57.86% 30.72x
Personal Stock Portfolio Managers 54.17% 29.35x
Financial News Readers 47.38% 28.25x
Financial Business Intelligence Researchers 47.18% 27.69x
Executive Travelers 50.29% 27.49x
Financial Investors 66.41% 23.87x
Finance Continuing Education Researchers 53.20% 23.06x
Executive and C-Suite 36.31% 22.09x
Liberal News Readers 35.15% 21.44x
Texas Activity Researchers 34.37% 21.37x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Buckle.

Location Composition Index
Buckle 0.06% 5.89x
Express 0.04% 3.81x
Old Navy 0.04% 2.82x
Maurices 0.03% 2.78x
Journeys 0.04% 2.69x
Mens Wearhouse 0.02% 1.98x
J. Crew 0.01% 1.97x
The Childrens Place 0.02% 1.57x
Carhartt 0.13% 1.35x
Victoria's Secret 0.02% 1.25x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is oilprice.com.

Website Composition Index
oilprice.com 86.27% 119.94x
spglobal.com 19.62% 76.71x
marketrealist.com 22.31% 69.27x
streetinsider.com 13.71% 53.54x
thinkprogress.org 11.90% 49.06x
icims.com 13.35% 44.98x
thelayoff.com 10.09% 44.65x
splinternews.com 10.03% 44.05x
macrotrends.net 20.78% 43.85x
greeningz.com 12.54% 43.71x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 4.20% 162.67x
Mining & Natural Resources 2.12% 109.33x
Business News & Information Readers 8.30% 107.13x
Engineering 3.50% 70.36x
Corporate Employment Pages 3.35% 57.96x
Trucks 2.83% 55.02x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.05% 53.33x
Assorted Topics (Power Trains, Drones, Web Design) 2.72% 50.80x
Farming & Agriculture 1.49% 49.97x
Cuba & Mexico Media 0.82% 43.34x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male