Explore the Oil & Energy Audience
Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Oil & Energy audience.
INTERESTS
The Oil & Energy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 43.64% | 20.35x |
| Financial Business Intelligence Researchers | 36.66% | 17.79x |
| Personal Stock Portfolio Managers | 35.69% | 16.93x |
| Financial Investors | 47.50% | 16.16x |
| Financial News Readers | 31.34% | 15.92x |
| Executive Travelers | 24.34% | 15.87x |
| Online Investors | 36.63% | 15.41x |
| Finance Continuing Education Researchers | 37.41% | 15.10x |
| Enterprise Field Services Researchers | 40.14% | 14.70x |
| Executive and C-Suite | 28.73% | 14.48x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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APPAREL RETAILERS
The Oil & Energy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oil & Energy audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 2.63x |
| Hugo Boss | 0.04% | 2.32x |
| Jos A. Bank Clothiers | 0.04% | 1.96x |
| Tommy Bahama | 0.01% | 1.95x |
| White House Black Market | 0.06% | 1.86x |
| Talbots | 0.02% | 1.38x |
| LOFT | 0.05% | 1.35x |
| Armani | 0.01% | 1.28x |
| Lane Bryant | 0.03% | 1.23x |
| Madewell | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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WEBSITES
The Oil & Energy audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.
| Website | Composition | Index |
| naturalgasintel.com | 14.60% | 586.35x |
| worldoil.com | 20.09% | 554.70x |
| chevron.com | 7.50% | 449.27x |
| halliburton.com | 9.10% | 377.84x |
| marathonpetroleum.com | 5.72% | 311.88x |
| kiewit.com | 6.39% | 265.52x |
| nexteraenergy.com | 4.30% | 242.42x |
| mcdermott.com | 4.18% | 230.28x |
| slb.com | 5.42% | 216.65x |
| agmetalminer.com | 3.40% | 187.97x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 3.70% | 91.30x |
| Shipping & Logistics | 2.83% | 66.74x |
| Mining & Natural Resources | 1.91% | 61.88x |
| Clean Energy | 6.69% | 48.29x |
| Paper & Packaging | 1.61% | 45.63x |
| Institutional Investing | 5.77% | 44.00x |
| General Interest | 0.54% | 37.14x |
| Canada Job Seekers Cluster | 2.97% | 32.19x |
| Cosmetics Business | 0.85% | 28.17x |
| Business News & Information Readers | 18.14% | 27.91x |
Composition Percentage:
The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
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DEMOGRAPHICS
The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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