Dstillery Audiences

OIL & ENERGY

Audience Size: 306.9 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 306.9 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 19.19x
Market Intelligence Researchers 39.12% 18.37x
Financial Business Intelligence Researchers 31.53% 16.07x
Venture Capitalists 32.81% 15.49x
Personal Stock Portfolio Managers 29.96% 14.63x
Enterprise Field Services Researchers 36.52% 14.51x
Financial Investors 41.77% 14.29x
Finance Continuing Education Researchers 32.36% 14.01x
Online Investors 31.58% 13.87x
Work Hard, Play Hard Travelers 0.01% 13.81x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.76x
Bonobos 0.11% 1.65x
Jos A. Bank Clothiers 0.42% 1.59x
Columbia 0.02% 1.40x
Hugo Boss 0.04% 1.40x
White House Black Market 0.35% 1.35x
Intermix 0.02% 1.30x
Madewell 0.04% 1.28x
Topshop 0.02% 1.26x
Eddie Bauer 0.03% 1.26x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 14.38% 429.98x
worldoil.com 18.37% 395.34x
chk.com 6.62% 334.61x
chevron.com 8.60% 308.94x
halliburton.com 10.41% 268.88x
bechtel.com 4.89% 248.84x
marathonpetroleum.com 5.81% 241.76x
kiewit.com 5.81% 202.99x
spglobal.com 6.67% 187.90x
nexteraenergy.com 4.48% 182.85x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 4.27% 77.29x
Shipping & Logistics 3.44% 59.30x
Mining & Natural Resources 1.93% 57.15x
Paper & Packaging 2.43% 43.52x
Institutional Investing 6.71% 39.31x
Clean Energy 6.79% 38.12x
General Interest 0.72% 36.03x
Cosmetics Business 1.32% 31.74x
Canada Job Seekers Cluster 2.42% 28.76x
Texas Sporting & Outdoors Cluster 0.75% 26.60x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male