Dstillery Audiences

OIL & ENERGY

Audience Size: 212.3 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 212.3 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 50.07% 22.60x
Financial Business Intelligence Researchers 42.93% 20.07x
Personal Stock Portfolio Managers 43.21% 19.66x
Financial Investors 55.14% 18.24x
Financial News Readers 37.53% 18.18x
Executive Travelers 39.97% 18.01x
Finance Continuing Education Researchers 43.26% 17.43x
Executive and C-Suite 32.22% 16.12x
Pilots 35.04% 15.46x
Online Investors 41.52% 15.46x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.94x
The North Face 0.02% 2.68x
H&M 0.02% 2.51x
Hollister 0.01% 2.28x
J. Crew 0.01% 2.25x
Chicos 0.02% 1.96x
LOFT 0.02% 1.65x
Aeropostale 0.01% 1.60x
Express 0.02% 1.50x
Old Navy 0.02% 1.45x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is worldoil.com.

Website Composition Index
worldoil.com 19.36% 712.06x
ihsmarkit.com 6.13% 163.65x
powermag.com 4.50% 159.73x
exxonmobil.com 33.51% 142.47x
cmegroup.com 9.85% 100.63x
etfdailynews.com 2.80% 96.64x
spglobal.com 14.08% 88.18x
greentechmedia.com 6.05% 83.05x
pehub.com 5.26% 75.25x
oilprice.com 68.41% 70.74x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 2.61% 122.95x
Mining & Natural Resources 1.89% 78.47x
Shipping & Logistics 2.42% 76.68x
Institutional Investing 5.52% 66.57x
Clean Energy 5.74% 64.09x
Canada Job Seekers Cluster 2.81% 51.98x
Paper & Packaging 0.97% 49.72x
General Interest 0.41% 43.55x
Business News & Information Readers 16.95% 41.05x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.63% 32.40x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male