Dstillery Audiences

OIL & ENERGY

Audience Size: 243.1 Thousand Devices

Explore the Oil & Energy Audience

Below you'll find more information about the Oil & Energy audience, broken down in different categories based on their digital and physical behaviors. These are 243.1 thousand unique devices whose actions qualify for the Oil & Energy audience.

Dstillery Crafted Audiences

INTERESTS

The Oil & Energy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oil & Energy audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 52.68% 17.34x
Financial Business Intelligence Researchers 45.17% 15.20x
Personal Stock Portfolio Managers 48.12% 14.24x
Financial Investors 56.80% 13.89x
Financial News Readers 40.82% 13.78x
Commercial Truck Researchers 36.09% 12.75x
Readers of Bengali Content 35.96% 12.72x
Finance Continuing Education Researchers 49.84% 12.51x
Executive and C-Suite 36.75% 12.48x
Executive Travelers 49.18% 12.43x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Interest attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oil & Energy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oil & Energy audience is Patagonia.

Location Composition Index
Patagonia 0.02% 4.60x
Uniqlo 0.02% 2.42x
Jos A. Bank Clothiers 0.06% 2.34x
Lululemon 0.05% 2.25x
Talbots 0.04% 2.09x
Urban Outfitters 0.04% 2.01x
Tommy Bahama 0.02% 1.99x
American Apparel 0.03% 1.88x
Madewell 0.02% 1.84x
Ann Taylor 0.02% 1.75x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Location attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oil & Energy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oil & Energy audience is naturalgasintel.com.

Website Composition Index
naturalgasintel.com 15.30% 631.35x
worldoil.com 20.48% 604.50x
halliburton.com 8.46% 394.18x
slb.com 5.13% 245.93x
ihsmarkit.com 6.97% 140.57x
powermag.com 5.06% 139.54x
icf.com 3.47% 132.55x
oilprice.com 55.43% 130.49x
spglobal.com 11.81% 127.19x
energycentral.com 2.79% 123.71x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Web attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oil & Energy audience is Chemicals.

Content Affinity Composition Index
Chemicals 3.22% 97.14x
Shipping & Logistics 2.75% 69.51x
Mining & Natural Resources 1.96% 67.18x
Clean Energy 6.64% 52.26x
Institutional Investing 5.60% 49.27x
Paper & Packaging 1.37% 45.71x
General Interest 0.53% 38.92x
Canada Job Seekers Cluster 2.90% 37.73x
Business News & Information Readers 18.25% 30.90x
Engineering 7.67% 28.65x
Composition Percentage: The overlap percentage between the Oil & Energy audience and the Content Affinity attribute.
Index: A comparison of the Oil & Energy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oil & Energy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male