Dstillery Audiences

ONLINE DIRECTORIES

Audience Size: 10 Million Devices

Explore the Online Directories Audience

Below you'll find more information about the Online Directories audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Online Directories audience.

Dstillery Crafted Audiences

INTERESTS

The Online Directories audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Directories audience is Online Thesaurus Users.

Interest Composition Index
Online Thesaurus Users 29.99% 13.09x
History Buffs 18.16% 9.09x
Poetry Readers 17.24% 8.62x
Immigration Resource Researchers 15.17% 8.53x
Immigration Policy Researchers 15.17% 8.53x
U.S. History Buffs 19.81% 8.51x
Tutoring Resources Researchers 15.19% 8.44x
United Nations Donors 15.16% 8.24x
Language Learners 20.20% 8.07x
Occupy Movement Supporters 14.16% 8.02x
Composition Percentage: The overlap percentage between the Online Directories audience and the Interest attribute.
Index: A comparison of the Online Directories audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Directories audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Directories audience is Bonobos.

Location Composition Index
Bonobos 0.04% 1.40x
Supreme 0.02% 1.36x
Kate Spade 0.01% 1.34x
Patagonia 0.02% 1.32x
Madewell 0.02% 1.28x
Lululemon 0.05% 1.27x
Banana Republic 0.03% 1.27x
The North Face 0.02% 1.26x
Free People 0.02% 1.25x
Gap 0.05% 1.25x
Composition Percentage: The overlap percentage between the Online Directories audience and the Location attribute.
Index: A comparison of the Online Directories audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Directories audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Directories audience is powerthesaurus.org.

Website Composition Index
powerthesaurus.org 10.14% 23.50x
oxforddictionaries.com 12.09% 21.78x
learnersdictionary.com 3.61% 20.06x
vocabulary.com 15.11% 19.02x
positivewordsresearch.com 1.85% 17.99x
indifferentlanguages.com 2.24% 17.06x
literarydevices.net 3.30% 16.90x
wordsinasentence.com 1.98% 16.48x
macmillandictionary.com 10.23% 15.90x
synonyms.com 2.18% 15.83x
Composition Percentage: The overlap percentage between the Online Directories audience and the Web attribute.
Index: A comparison of the Online Directories audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Directories audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 4.01% 8.61x
English as a Second Language 2.02% 8.45x
Social & Demographic Trends 1.57% 8.00x
University Press 4.85% 7.79x
Science Education & Academia 3.46% 7.75x
Writing & Publishing 2.20% 7.72x
Foreign Language Education 1.12% 7.62x
Assorted Topics (Television, Origami, Men's Health) 0.10% 7.59x
Law School Research Cluster 0.36% 7.44x
Assorted Topics (Business Support ToolsForm Templates) 0.44% 7.44x
Composition Percentage: The overlap percentage between the Online Directories audience and the Content Affinity attribute.
Index: A comparison of the Online Directories audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Directories audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female