Explore the Online Directories Audience
Below you'll find more information about the Online Directories audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Online Directories audience.
INTERESTS
The Online Directories audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Directories audience is Online Thesaurus Users.
| Interest | Composition | Index |
| Online Thesaurus Users | 31.92% | 14.52x |
| History Buffs | 17.20% | 9.74x |
| Poetry Readers | 17.70% | 9.67x |
| Tutoring Resources Researchers | 17.33% | 9.43x |
| Immigration Resource Researchers | 15.76% | 9.41x |
| Immigration Policy Researchers | 15.76% | 9.41x |
| U.S. History Buffs | 17.15% | 9.27x |
| Emoji Researchers | 20.48% | 9.07x |
| Language Learners | 20.43% | 8.99x |
| Occupy Movement Supporters | 15.57% | 8.88x |
Composition Percentage:
The overlap percentage between the Online Directories audience and the Interest attribute.
Index: A comparison of the Online Directories audience to the internet population.
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APPAREL RETAILERS
The Online Directories audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Directories audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.94x |
| Supreme | 0.02% | 1.69x |
| Patagonia | 0.02% | 1.47x |
| American Apparel | 0.05% | 1.43x |
| Topshop | 0.02% | 1.40x |
| Bonobos | 0.08% | 1.38x |
| Intermix | 0.01% | 1.31x |
| Urban Outfitters | 0.06% | 1.29x |
| Uniqlo | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.36% | 1.25x |
Composition Percentage:
The overlap percentage between the Online Directories audience and the Location attribute.
Index: A comparison of the Online Directories audience to the internet population.
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WEBSITES
The Online Directories audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Directories audience is powerthesaurus.org.
| Website | Composition | Index |
| powerthesaurus.org | 12.18% | 27.33x |
| oxforddictionaries.com | 10.55% | 27.15x |
| learnersdictionary.com | 3.61% | 24.51x |
| vocabulary.com | 15.01% | 23.30x |
| positivewordsresearch.com | 1.94% | 21.99x |
| wordsinasentence.com | 1.20% | 21.20x |
| literarydevices.net | 2.05% | 20.48x |
| indifferentlanguages.com | 2.65% | 20.34x |
| macmillandictionary.com | 10.25% | 18.56x |
| wonderopolis.org | 4.88% | 18.51x |
Composition Percentage:
The overlap percentage between the Online Directories audience and the Web attribute.
Index: A comparison of the Online Directories audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Directories audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 1.97% | 9.92x |
| Historical Information - Museums & Libraries | 3.26% | 9.70x |
| Science Education & Academia | 2.47% | 9.32x |
| Social & Demographic Trends | 1.47% | 9.20x |
| University Press | 4.40% | 9.09x |
| Writing & Publishing | 2.43% | 8.80x |
| Assorted Topics (Television, Origami, Men's Health) | 0.11% | 8.80x |
| Law School Research Cluster | 0.36% | 8.78x |
| Youth Educational Resources | 1.04% | 8.77x |
| Foreign Language Education | 1.02% | 8.64x |
Composition Percentage:
The overlap percentage between the Online Directories audience and the Content Affinity attribute.
Index: A comparison of the Online Directories audience to the internet population.
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DEMOGRAPHICS
The Online Directories audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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