Dstillery Audiences

ONLINE GAMES

Audience Size: 293.6 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 293.6 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 75.26% 28.62x
UConn Huskies Fans 46.11% 24.10x
New England Patriots Fans 46.63% 22.17x
Boston Trip Planners 38.70% 21.03x
Vermont Trip Planners 42.26% 18.12x
Coffee Lovers 31.08% 14.22x
Boston Bruins Fans 26.18% 13.84x
Canoeing and Kayaking Enthusiasts 32.55% 13.25x
Boston Red Sox Fans 21.89% 13.16x
Northeastern Voters 26.34% 11.78x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.11% 2.47x
Journeys 0.04% 1.75x
J. Crew 0.04% 1.57x
Urban Outfitters 0.05% 1.45x
Abercrombie & Fitch 0.02% 1.33x
Lululemon 0.05% 1.26x
Carhartt 0.21% 1.19x
Armani 0.02% 1.18x
Tommy Bahama 0.03% 1.18x
Brooks Brothers 0.03% 1.06x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 37.21% 667.11x
baystatehealth.org 19.06% 666.81x
iberkshires.com 11.45% 547.73x
thebige.com 31.51% 533.74x
wwlp.com 61.75% 262.05x
masssave.com 6.85% 193.04x
massrealty.com 4.53% 174.89x
wbjournal.com 3.66% 152.30x
newenglandoil.com 3.53% 149.03x
umassmemorialhealthcare.org 4.88% 146.51x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 9.95% 40.03x
New England Universities 21.68% 32.14x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.02% 27.25x
New Hampshire News 9.46% 26.76x
Vermont Cluster 6.20% 24.20x
Boston Cluster 67.16% 23.03x
New England & Ivy League Sports 6.92% 22.77x
Maine Cluster 9.27% 19.65x
Upstate New York Travel Cluster 8.27% 19.42x
Connecticut News 32.84% 19.41x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male