Dstillery Audiences

ONLINE GAMES

Audience Size: 332.9 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 40.05% 25.22x
North East State Fair Visitors 82.09% 24.44x
Boston Trip Planners 42.01% 24.26x
Cape Cod News Readers 57.73% 24.10x
UConn Huskies Fans 47.60% 22.51x
Summer Festivals and Fairs Visitors 63.66% 18.93x
New England Patriots Fans 46.47% 18.28x
Coffee Lovers 35.25% 16.79x
Boston Bruins Fans 36.27% 15.54x
Auto Insurance Shoppers 29.17% 15.27x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.05% 6.49x
Ralph Lauren 0.02% 5.57x
J. Crew 0.03% 3.93x
Brooks Brothers 0.01% 3.23x
Gap 0.03% 2.93x
Dressbarn 0.03% 2.44x
Mens Wearhouse 0.03% 1.96x
Michael Kors 0.02% 1.93x
Chicos 0.02% 1.68x
Hollister 0.02% 1.65x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 11.84% 359.73x
recorder.com 15.70% 285.17x
gazettenet.com 27.93% 266.93x
westernmassnews.com 59.59% 252.60x
businesswest.com 4.55% 235.40x
nationalgridus.com 4.53% 217.67x
berkshireeagle.com 26.16% 196.75x
massrealty.com 3.02% 163.73x
thisweekinworcester.com 4.47% 138.13x
thegardnernews.com 3.15% 113.95x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 5.81% 31.45x
New Hampshire News 13.85% 30.96x
Rhode Island Cluster 14.40% 30.38x
Vermont Cluster 5.82% 26.97x
New England & Ivy League Sports 1.21% 21.23x
Maine Cluster 14.72% 19.55x
Upstate New York Travel Cluster 7.85% 18.70x
Connecticut News 36.27% 14.67x
Boston Cluster 77.63% 14.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 14.38x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female