Dstillery Audiences

ONLINE GAMES

Audience Size: 310.6 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 310.6 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 76.54% 27.50x
UConn Huskies Fans 13.24% 22.19x
New England Patriots Fans 44.37% 21.95x
Boston Trip Planners 38.24% 20.27x
Vermont Trip Planners 42.13% 17.38x
Boston Bruins Fans 23.43% 13.94x
Coffee Lovers 29.42% 13.49x
Boston Red Sox Fans 19.78% 13.21x
Canoeing and Kayaking Enthusiasts 30.96% 13.19x
Northeastern Voters 23.34% 11.09x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 2.43x
Talbots 0.08% 2.15x
J. Crew 0.05% 1.98x
Tommy Bahama 0.04% 1.83x
Express 0.04% 1.52x
Gymboree 0.03% 1.27x
Brooks Brothers 0.03% 1.17x
Urban Outfitters 0.05% 1.17x
Banana Republic 0.04% 1.17x
H&M 0.04% 1.11x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is baystatehealth.org.

Website Composition Index
baystatehealth.org 18.26% 663.28x
westernmassnews.com 36.07% 661.57x
berkshireeagle.com 11.65% 617.29x
iberkshires.com 12.01% 571.29x
thebige.com 34.83% 501.22x
wwlp.com 57.44% 300.38x
masssave.com 6.39% 196.12x
massrealty.com 4.32% 171.62x
newenglandoil.com 3.13% 156.62x
wbjournal.com 3.33% 154.36x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 9.71% 39.74x
New England Universities 21.09% 32.06x
New Hampshire News 9.04% 25.53x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.01% 25.06x
Vermont Cluster 5.85% 23.36x
New England & Ivy League Sports 6.57% 22.97x
Boston Cluster 63.54% 22.89x
Connecticut News 31.33% 20.14x
Upstate New York Travel Cluster 7.98% 19.42x
Maine Cluster 8.91% 19.27x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999