Dstillery Audiences

ONLINE GAMES

Audience Size: 71.5 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 71.5 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 46.78% 36.77x
Boston Trip Planners 55.44% 30.19x
North East State Fair Visitors 95.11% 26.98x
UConn Huskies Fans 42.22% 26.51x
Vermont Trip Planners 30.56% 19.81x
School Closings Updates Readers 44.89% 15.67x
Summer Festivals and Fairs Visitors 83.00% 15.14x
Boston Bruins Fans 29.33% 12.83x
Boston Celtics Fans 23.78% 12.61x
Modern Art Museum Researchers 28.67% 12.48x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Zumiez.

Location Composition Index
Zumiez 0.03% 4.06x
Hugo Boss 0.02% 3.19x
Zara 0.01% 3.17x
Mens Wearhouse 0.02% 3.14x
Journeys 0.01% 1.71x
Carhartt 0.12% 1.19x
Gymboree 0.01% 1.16x
Urban Outfitters 0.01% 1.14x
H&M 0.01% 1.07x
Chicos 0.02% 1.00x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 69.24% 813.78x
berkshireeagle.com 33.31% 378.24x
wwlp.com 88.89% 294.40x
journalinquirer.com 7.43% 68.26x
nbcboston.com 15.91% 63.79x
telegram.com 12.30% 63.19x
metrowestdailynews.com 4.43% 59.28x
ctvisit.com 5.96% 58.79x
boston.cbslocal.com 14.25% 58.73x
masslive.com 74.66% 58.55x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 1.75% 39.26x
Upstate New York Travel Cluster 8.06% 27.14x
Rhode Island Cluster 8.86% 26.61x
Vermont Cluster 3.02% 25.91x
Boston Cluster 67.38% 22.90x
Connecticut News 22.14% 21.13x
New Hampshire News 5.35% 20.42x
Charity Walks 0.78% 12.55x
Maine Cluster 7.77% 11.89x
New England & Ivy League Sports 0.42% 8.80x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female