Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 71.5 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 46.78% | 36.77x |
| Boston Trip Planners | 55.44% | 30.19x |
| North East State Fair Visitors | 95.11% | 26.98x |
| UConn Huskies Fans | 42.22% | 26.51x |
| Vermont Trip Planners | 30.56% | 19.81x |
| School Closings Updates Readers | 44.89% | 15.67x |
| Summer Festivals and Fairs Visitors | 83.00% | 15.14x |
| Boston Bruins Fans | 29.33% | 12.83x |
| Boston Celtics Fans | 23.78% | 12.61x |
| Modern Art Museum Researchers | 28.67% | 12.48x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.03% | 4.06x |
| Hugo Boss | 0.02% | 3.19x |
| Zara | 0.01% | 3.17x |
| Mens Wearhouse | 0.02% | 3.14x |
| Journeys | 0.01% | 1.71x |
| Carhartt | 0.12% | 1.19x |
| Gymboree | 0.01% | 1.16x |
| Urban Outfitters | 0.01% | 1.14x |
| H&M | 0.01% | 1.07x |
| Chicos | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.
| Website | Composition | Index |
| westernmassnews.com | 69.24% | 813.78x |
| berkshireeagle.com | 33.31% | 378.24x |
| wwlp.com | 88.89% | 294.40x |
| journalinquirer.com | 7.43% | 68.26x |
| nbcboston.com | 15.91% | 63.79x |
| telegram.com | 12.30% | 63.19x |
| metrowestdailynews.com | 4.43% | 59.28x |
| ctvisit.com | 5.96% | 58.79x |
| boston.cbslocal.com | 14.25% | 58.73x |
| masslive.com | 74.66% | 58.55x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 1.75% | 39.26x |
| Upstate New York Travel Cluster | 8.06% | 27.14x |
| Rhode Island Cluster | 8.86% | 26.61x |
| Vermont Cluster | 3.02% | 25.91x |
| Boston Cluster | 67.38% | 22.90x |
| Connecticut News | 22.14% | 21.13x |
| New Hampshire News | 5.35% | 20.42x |
| Charity Walks | 0.78% | 12.55x |
| Maine Cluster | 7.77% | 11.89x |
| New England & Ivy League Sports | 0.42% | 8.80x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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