Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 307.7 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 49.56% | 20.95x |
| Cape Cod News Readers | 64.59% | 20.60x |
| School Closings Updates Readers | 42.29% | 19.18x |
| Boston Trip Planners | 51.05% | 19.16x |
| North East State Fair Visitors | 80.84% | 18.97x |
| New England Patriots Fans | 56.95% | 16.33x |
| Vermont Trip Planners | 37.69% | 15.13x |
| Summer Festivals and Fairs Visitors | 65.29% | 14.34x |
| Coffee Lovers | 43.69% | 13.99x |
| Boston Bruins Fans | 42.35% | 13.13x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Coach.
| Location | Composition | Index |
| Coach | 0.02% | 4.38x |
| Talbots | 0.03% | 3.64x |
| Dressbarn | 0.03% | 3.52x |
| Gap | 0.02% | 2.57x |
| Banana Republic | 0.02% | 2.05x |
| The Childrens Place | 0.02% | 1.59x |
| Mens Wearhouse | 0.02% | 1.54x |
| LOFT | 0.01% | 1.46x |
| Journeys | 0.02% | 1.31x |
| Maurices | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is iberkshires.com.
| Website | Composition | Index |
| iberkshires.com | 10.35% | 349.27x |
| thebige.com | 7.06% | 321.43x |
| recorder.com | 12.01% | 267.78x |
| westernmassnews.com | 61.55% | 235.06x |
| gazettenet.com | 30.38% | 226.78x |
| berkshireeagle.com | 17.15% | 223.92x |
| nationalgridus.com | 11.76% | 143.65x |
| thisweekinworcester.com | 5.19% | 132.42x |
| thegardnernews.com | 3.24% | 122.77x |
| wwlp.com | 84.98% | 113.08x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 9.55% | 30.51x |
| Rhode Island Cluster | 17.63% | 30.12x |
| New Hampshire News | 15.96% | 26.56x |
| New England & Ivy League Sports | 2.47% | 25.57x |
| Vermont Cluster | 6.75% | 24.02x |
| Maine Cluster | 16.52% | 17.64x |
| Upstate New York Travel Cluster | 8.83% | 16.00x |
| Upstate New York State Athletics | 0.09% | 13.79x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 13.28x |
| Home Decoration - Crafts & Kids | 0.38% | 12.88x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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