Dstillery Audiences

ONLINE GAMES

Audience Size: 283.3 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 283.3 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 72.27% 35.58x
New England Patriots Fans 42.33% 29.22x
UConn Huskies Fans 42.71% 27.88x
Cape Cod News Readers 46.09% 26.69x
Boston Trip Planners 37.44% 24.19x
Vermont Trip Planners 39.78% 21.79x
Coffee Lovers 29.71% 17.11x
Boston Bruins Fans 25.51% 17.10x
Canoeing and Kayaking Enthusiasts 30.28% 16.73x
Boston Red Sox Fans 20.99% 16.23x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.50% 1.47x
Jos A. Bank Clothiers 0.22% 1.05x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 44.24% 637.33x
baystatehealth.org 19.91% 633.43x
berkshireeagle.com 12.22% 511.34x
wwlp.com 68.47% 253.18x
massrealty.com 3.73% 200.86x
masssave.com 6.61% 180.57x
umassmemorialhealthcare.org 3.90% 176.57x
bushnell.org 3.27% 150.20x
wbjournal.com 4.03% 137.96x
sentinelandenterprise.com 2.47% 130.66x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 10.35% 37.81x
New England Universities 20.73% 30.68x
New Hampshire News 9.43% 26.72x
Vermont Cluster 6.44% 24.17x
New England & Ivy League Sports 7.08% 21.46x
Boston Cluster 70.28% 21.04x
Upstate New York Travel Cluster 8.26% 19.59x
Maine Cluster 9.23% 18.28x
Connecticut News 35.73% 16.18x
Home Decoration - Crafts & Kids 1.72% 11.88x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female