Dstillery Audiences

ONLINE GAMES

Audience Size: 428.3 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 428.3 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 75.00% 34.79x
Summer Festivals and Fairs Visitors 50.00% 27.87x
School Closings Updates Readers 0.47% 20.26x
Spa Goers 21.88% 13.74x
Stay-at-Home Parents 21.88% 13.26x
Automotive Service Professionals 21.88% 12.90x
Diesel Vehicle Shoppers 18.75% 11.62x
Welding Tools and Supplies Shoppers 18.75% 11.33x
Christmas Celebration Researchers 25.00% 11.14x
CBD Oils Shoppers 15.62% 9.97x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Gap.

Location Composition Index
Gap 0.02% 4.35x
Talbots 0.02% 3.12x
Carhartt 0.56% 2.68x
Banana Republic 0.01% 2.39x
Mens Wearhouse 0.02% 2.09x
Jos A. Bank Clothiers 0.01% 1.95x
Express 0.01% 1.68x
Dressbarn 0.01% 1.66x
Maurices 0.02% 1.39x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is baystatehealth.org.

Website Composition Index
baystatehealth.org 4.52% 326.28x
iberkshires.com 9.54% 274.06x
thebige.com 9.43% 243.32x
recorder.com 10.67% 221.32x
berkshireeagle.com 14.55% 201.33x
cooleydickinson.org 3.56% 201.13x
gazettenet.com 28.55% 187.85x
westernmassnews.com 61.79% 181.08x
businesswest.com 3.31% 177.15x
masssave.com 3.16% 121.76x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 11.30% 36.40x
New Hampshire News 10.73% 32.50x
Upstate New York Travel Cluster 9.04% 25.00x
Boston Cluster 79.66% 23.77x
Maine Cluster 9.60% 19.30x
Connecticut News 38.98% 18.25x
Ireland Cluster 5.08% 17.44x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 14.41x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.12x
Coupons & Family 3.95% 12.32x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female