Dstillery Audiences

ONLINE GAMES

Audience Size: 276.9 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 276.9 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 61.41% 25.87x
Boston Trip Planners 46.49% 25.31x
North East State Fair Visitors 82.27% 25.02x
School Closings Updates Readers 41.90% 24.96x
UConn Huskies Fans 50.96% 24.15x
New England Patriots Fans 51.66% 20.11x
Summer Festivals and Fairs Visitors 66.07% 19.57x
Coffee Lovers 39.46% 17.79x
Auto Insurance Shoppers 31.67% 16.47x
Boston Bruins Fans 41.06% 16.41x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is H&M.

Location Composition Index
H&M 0.01% 2.76x
The Childrens Place 0.03% 2.09x
Gap 0.01% 2.05x
LOFT 0.01% 2.04x
Banana Republic 0.01% 2.00x
Hollister 0.01% 1.79x
Aeropostale 0.01% 1.69x
Mens Wearhouse 0.01% 1.51x
Express 0.01% 1.11x
Carhartt 0.11% 1.03x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 10.95% 426.50x
recorder.com 13.47% 333.55x
westernmassnews.com 60.42% 303.42x
gazettenet.com 30.32% 280.19x
berkshireeagle.com 22.10% 264.37x
nationalgridus.com 7.68% 192.68x
thegardnernews.com 3.06% 154.25x
thisweekinworcester.com 4.85% 151.71x
wwlp.com 85.33% 130.88x
massrealty.com 3.86% 129.95x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 7.10% 38.38x
New England & Ivy League Sports 1.77% 35.39x
Rhode Island Cluster 15.55% 35.35x
New Hampshire News 14.76% 34.04x
Vermont Cluster 5.99% 29.70x
Maine Cluster 14.91% 21.59x
Upstate New York Travel Cluster 8.01% 20.85x
Home Decoration - Crafts & Kids 0.24% 19.97x
Boston Cluster 79.15% 16.82x
Connecticut News 39.25% 15.97x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female