Dstillery Audiences

ONLINE GAMES

Audience Size: 219.4 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 219.4 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 38.46% 27.94x
Boston Trip Planners 37.30% 26.10x
Cape Cod News Readers 53.95% 25.54x
North East State Fair Visitors 86.70% 25.41x
UConn Huskies Fans 45.74% 24.31x
Summer Festivals and Fairs Visitors 67.83% 19.46x
New England Patriots Fans 44.04% 17.52x
Coffee Lovers 34.00% 16.87x
Boston Bruins Fans 35.65% 15.55x
Vermont Trip Planners 37.35% 15.23x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.04% 4.50x
Dressbarn 0.04% 2.42x
LOFT 0.04% 2.34x
Jos A. Bank Clothiers 0.03% 2.11x
Hollister 0.02% 1.95x
J. Crew 0.02% 1.88x
Banana Republic 0.03% 1.80x
Gap 0.03% 1.73x
Aeropostale 0.03% 1.66x
Mens Wearhouse 0.04% 1.60x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 15.67% 545.83x
recorder.com 13.01% 420.45x
gazettenet.com 23.84% 416.93x
westernmassnews.com 61.29% 386.20x
berkshireeagle.com 31.01% 266.12x
wwlp.com 86.98% 147.74x
thegardnernews.com 2.79% 115.42x
benningtonbanner.com 3.26% 99.64x
turtleboysports.com 2.74% 98.26x
reformer.com 3.04% 90.66x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 3.43% 33.80x
Rhode Island Cluster 14.70% 32.19x
New Hampshire News 11.57% 28.87x
Vermont Cluster 4.98% 26.90x
Upstate New York Travel Cluster 7.23% 18.75x
Maine Cluster 13.30% 18.22x
Connecticut News 31.93% 16.29x
Boston Cluster 76.47% 15.50x
New England & Ivy League Sports 0.88% 13.96x
Virginia Athletics 0.10% 11.14x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male