Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 115.7 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 50.52% | 33.16x |
| School Closings Updates Readers | 31.51% | 30.10x |
| Cape Cod News Readers | 49.22% | 28.86x |
| UConn Huskies Fans | 39.15% | 28.23x |
| North East State Fair Visitors | 93.06% | 24.93x |
| Summer Festivals and Fairs Visitors | 75.17% | 21.48x |
| Boston Bruins Fans | 35.24% | 17.79x |
| New England Patriots Fans | 44.88% | 17.54x |
| Auto Insurance Shoppers | 17.36% | 15.08x |
| Vermont Trip Planners | 33.33% | 14.95x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.07% | 10.60x |
| Hugo Boss | 0.03% | 5.49x |
| Zara | 0.01% | 3.17x |
| Zumiez | 0.08% | 3.00x |
| Dressbarn | 0.03% | 2.40x |
| Coach | 0.02% | 2.22x |
| The Childrens Place | 0.02% | 2.09x |
| Mens Wearhouse | 0.03% | 1.95x |
| Hollister | 0.02% | 1.90x |
| Michael Kors | 0.02% | 1.80x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.
| Website | Composition | Index |
| westernmassnews.com | 69.71% | 623.10x |
| berkshireeagle.com | 32.50% | 313.10x |
| wwlp.com | 89.22% | 209.19x |
| benningtonbanner.com | 5.42% | 96.54x |
| reformer.com | 4.19% | 75.24x |
| journalinquirer.com | 7.60% | 68.31x |
| capecod.com | 5.69% | 57.39x |
| framinghamsource.com | 3.51% | 56.54x |
| worcestermag.com | 2.58% | 54.39x |
| wnyt.com | 9.99% | 52.30x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 2.08% | 37.73x |
| Rhode Island Cluster | 11.88% | 25.16x |
| Vermont Cluster | 3.71% | 23.85x |
| Upstate New York Travel Cluster | 9.04% | 23.71x |
| New Hampshire News | 7.29% | 21.04x |
| Lacrosse College Athletics | 0.21% | 20.14x |
| Connecticut News | 25.67% | 17.93x |
| Boston Cluster | 71.89% | 17.90x |
| Maine Cluster | 10.25% | 12.70x |
| New England & Ivy League Sports | 0.48% | 9.30x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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