Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 290 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.
| Interest | Composition | Index |
| Summer Festivals and Fairs Visitors | 67.30% | 38.20x |
| New England Patriots Fans | 43.99% | 28.75x |
| UConn Huskies Fans | 42.73% | 27.28x |
| Cape Cod News Readers | 48.01% | 26.62x |
| Boston Trip Planners | 37.18% | 24.26x |
| Vermont Trip Planners | 40.09% | 21.48x |
| Boston Bruins Fans | 24.69% | 17.74x |
| Coffee Lovers | 30.87% | 16.84x |
| Canoeing and Kayaking Enthusiasts | 30.02% | 16.46x |
| Boston Red Sox Fans | 21.50% | 16.16x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.10% | 2.52x |
| Brooks Brothers | 0.08% | 2.25x |
| Dressbarn | 0.09% | 1.91x |
| Ann Taylor | 0.04% | 1.81x |
| Express Outlets | 0.01% | 1.78x |
| Carhartt | 0.01% | 1.73x |
| LOFT | 0.13% | 1.70x |
| Michael Kors | 0.08% | 1.69x |
| Bonobos | 0.09% | 1.58x |
| American Eagle Outfitters | 0.14% | 1.51x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is baystatehealth.org.
| Website | Composition | Index |
| baystatehealth.org | 19.02% | 557.49x |
| westernmassnews.com | 47.51% | 498.82x |
| berkshireeagle.com | 11.72% | 431.10x |
| wwlp.com | 70.45% | 241.89x |
| umassmemorialhealthcare.org | 3.35% | 177.50x |
| masssave.com | 6.63% | 156.27x |
| bushnell.org | 3.03% | 149.35x |
| wbjournal.com | 3.67% | 146.46x |
| umass.edu | 4.76% | 127.35x |
| commonwealthmagazine.org | 4.13% | 119.27x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.35% | 41.36x |
| Rhode Island Cluster | 11.32% | 36.79x |
| New England Universities | 19.28% | 30.96x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.78% | 30.38x |
| New Hampshire News | 10.42% | 26.49x |
| Vermont Cluster | 6.50% | 24.45x |
| New England & Ivy League Sports | 6.33% | 21.59x |
| Boston Cluster | 72.52% | 19.34x |
| Maine Cluster | 9.85% | 19.29x |
| Upstate New York Travel Cluster | 8.73% | 19.21x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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