Dstillery Audiences

ONLINE GAMES

Audience Size: 307.7 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 307.7 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 49.56% 20.95x
Cape Cod News Readers 64.59% 20.60x
School Closings Updates Readers 42.29% 19.18x
Boston Trip Planners 51.05% 19.16x
North East State Fair Visitors 80.84% 18.97x
New England Patriots Fans 56.95% 16.33x
Vermont Trip Planners 37.69% 15.13x
Summer Festivals and Fairs Visitors 65.29% 14.34x
Coffee Lovers 43.69% 13.99x
Boston Bruins Fans 42.35% 13.13x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Coach.

Location Composition Index
Coach 0.02% 4.38x
Talbots 0.03% 3.64x
Dressbarn 0.03% 3.52x
Gap 0.02% 2.57x
Banana Republic 0.02% 2.05x
The Childrens Place 0.02% 1.59x
Mens Wearhouse 0.02% 1.54x
LOFT 0.01% 1.46x
Journeys 0.02% 1.31x
Maurices 0.02% 1.29x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 10.35% 349.27x
thebige.com 7.06% 321.43x
recorder.com 12.01% 267.78x
westernmassnews.com 61.55% 235.06x
gazettenet.com 30.38% 226.78x
berkshireeagle.com 17.15% 223.92x
nationalgridus.com 11.76% 143.65x
thisweekinworcester.com 5.19% 132.42x
thegardnernews.com 3.24% 122.77x
wwlp.com 84.98% 113.08x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 9.55% 30.51x
Rhode Island Cluster 17.63% 30.12x
New Hampshire News 15.96% 26.56x
New England & Ivy League Sports 2.47% 25.57x
Vermont Cluster 6.75% 24.02x
Maine Cluster 16.52% 17.64x
Upstate New York Travel Cluster 8.83% 16.00x
Upstate New York State Athletics 0.09% 13.79x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 13.28x
Home Decoration - Crafts & Kids 0.38% 12.88x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female