Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 298.6 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.
| Interest | Composition | Index |
| Summer Festivals and Fairs Visitors | 75.62% | 29.82x |
| UConn Huskies Fans | 42.89% | 24.02x |
| New England Patriots Fans | 44.90% | 23.51x |
| Boston Trip Planners | 36.42% | 21.40x |
| Vermont Trip Planners | 40.76% | 18.14x |
| Coffee Lovers | 30.00% | 14.97x |
| Boston Bruins Fans | 26.40% | 14.45x |
| Boston Red Sox Fans | 21.40% | 13.94x |
| Canoeing and Kayaking Enthusiasts | 32.28% | 13.45x |
| Northeastern Voters | 25.29% | 12.61x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.10% | 2.25x |
| Abercrombie & Fitch | 0.07% | 2.16x |
| Urban Outfitters | 0.10% | 2.13x |
| The North Face | 0.04% | 1.89x |
| Uniqlo | 0.02% | 1.87x |
| LL Bean | 0.01% | 1.85x |
| REI | 0.03% | 1.83x |
| Ralph Lauren | 0.01% | 1.61x |
| Zara | 0.04% | 1.58x |
| Ann Taylor | 0.03% | 1.55x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.
| Website | Composition | Index |
| westernmassnews.com | 40.81% | 700.02x |
| baystatehealth.org | 18.92% | 695.14x |
| iberkshires.com | 11.20% | 673.57x |
| thebige.com | 24.65% | 586.47x |
| berkshireeagle.com | 12.15% | 574.70x |
| wwlp.com | 65.22% | 294.08x |
| masssave.com | 6.20% | 198.99x |
| massrealty.com | 3.92% | 194.43x |
| newenglandoil.com | 3.14% | 175.65x |
| umassmemorialhealthcare.org | 4.19% | 165.33x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.35% | 41.36x |
| Rhode Island Cluster | 9.77% | 39.16x |
| New England Universities | 20.98% | 33.29x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.90% | 29.58x |
| New Hampshire News | 9.14% | 28.47x |
| Vermont Cluster | 6.06% | 24.41x |
| Boston Cluster | 66.75% | 23.19x |
| New England & Ivy League Sports | 6.88% | 22.49x |
| Upstate New York Travel Cluster | 7.83% | 20.17x |
| Maine Cluster | 8.94% | 19.26x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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