Dstillery Audiences

ONLINE GAMES

Audience Size: 379.7 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 379.7 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 91.47% 25.42x
Summer Festivals and Fairs Visitors 74.77% 22.64x
UConn Huskies Fans 49.81% 18.02x
New England Patriots Fans 48.70% 17.78x
Cape Cod News Readers 59.11% 17.40x
Boston Trip Planners 42.95% 14.21x
Vermont Trip Planners 43.69% 14.04x
Boston Bruins Fans 33.59% 13.01x
Coffee Lovers 37.46% 12.36x
Boston Red Sox Fans 31.77% 11.53x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.76x
LL Bean 0.01% 2.61x
Ralph Lauren 0.02% 2.42x
Old Navy 0.13% 2.32x
Urban Outfitters 0.06% 2.25x
Brooks Brothers 0.04% 2.07x
Talbots 0.05% 2.00x
Express Outlets 0.01% 1.99x
J. Crew 0.06% 1.90x
Aeropostale 0.06% 1.49x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is easternstatesexposition.com.

Website Composition Index
easternstatesexposition.com 7.45% 506.95x
baystatehealth.org 12.36% 423.10x
iberkshires.com 6.53% 386.28x
berkshireeagle.com 8.51% 337.08x
westernmassnews.com 54.31% 334.48x
recorder.com 9.00% 331.45x
thebige.com 21.45% 319.96x
gazettenet.com 19.62% 284.68x
wwlp.com 75.82% 153.20x
thegardnernews.com 2.36% 125.99x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 13.18% 35.40x
New England Universities 12.92% 28.23x
New Hampshire News 10.56% 26.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 24.73x
Vermont Cluster 5.68% 23.93x
New England & Ivy League Sports 4.38% 21.26x
Upstate New York Travel Cluster 8.33% 19.55x
Maine Cluster 10.12% 16.77x
Boston Cluster 72.83% 16.67x
Connecticut News 39.39% 13.93x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female