Dstillery Audiences

ONLINE GAMES

Audience Size: 262.1 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 262.1 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 38.96% 26.20x
Cape Cod News Readers 57.99% 25.20x
Boston Trip Planners 43.95% 25.16x
North East State Fair Visitors 81.28% 25.05x
UConn Huskies Fans 48.28% 23.97x
New England Patriots Fans 47.85% 18.72x
Summer Festivals and Fairs Visitors 62.67% 18.18x
Coffee Lovers 37.21% 17.57x
Boston Bruins Fans 37.95% 16.16x
Auto Insurance Shoppers 29.48% 15.80x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 4.62x
Aeropostale 0.01% 3.71x
Maurices 0.03% 3.67x
Zumiez 0.01% 3.23x
Mens Wearhouse 0.01% 3.11x
Journeys 0.02% 2.88x
Carhartt 0.03% 0.67x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 11.04% 411.78x
recorder.com 14.68% 326.13x
gazettenet.com 30.61% 289.78x
westernmassnews.com 60.55% 283.31x
nationalgridus.com 5.06% 212.82x
berkshireeagle.com 23.96% 206.17x
massrealty.com 2.89% 145.61x
thisweekinworcester.com 4.53% 142.30x
thegardnernews.com 2.87% 139.76x
wwlp.com 85.67% 126.57x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 14.44% 32.85x
New Hampshire News 13.86% 32.17x
New England Universities 6.12% 30.95x
Vermont Cluster 5.45% 26.59x
New England & Ivy League Sports 1.34% 25.12x
Home Decoration - Crafts & Kids 0.15% 23.60x
Maine Cluster 14.26% 21.44x
Upstate New York Travel Cluster 6.92% 19.21x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 18.85x
Boston Cluster 78.13% 15.84x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female