Dstillery Audiences

ONLINE GAMES

Audience Size: 474.4 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 474.4 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 83.36% 28.87x
Cape Cod News Readers 55.50% 25.54x
Summer Festivals and Fairs Visitors 67.34% 21.89x
Boston Trip Planners 40.66% 21.29x
UConn Huskies Fans 45.47% 20.80x
New England Patriots Fans 46.78% 19.83x
Coffee Lovers 32.95% 15.24x
Vermont Trip Planners 34.85% 15.11x
Boston Bruins Fans 34.47% 14.41x
Boston Red Sox Fans 32.13% 13.82x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.01% 3.34x
Maurices 0.02% 2.44x
Mens Wearhouse 0.02% 2.40x
Carhartt 0.08% 0.64x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is baystatehealth.org.

Website Composition Index
baystatehealth.org 5.71% 355.72x
iberkshires.com 8.67% 309.49x
thebige.com 11.32% 264.14x
recorder.com 9.04% 252.85x
berkshireeagle.com 12.98% 229.83x
cooleydickinson.org 3.30% 227.23x
gazettenet.com 24.54% 222.19x
westernmassnews.com 62.73% 198.14x
businesswest.com 2.96% 189.79x
masssave.com 3.72% 127.21x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 10.09% 29.51x
Rhode Island Cluster 14.16% 28.35x
New Hampshire News 12.19% 23.01x
Vermont Cluster 5.96% 22.67x
New England & Ivy League Sports 2.88% 22.36x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 20.70x
Upstate New York Travel Cluster 8.72% 16.05x
Maine Cluster 12.45% 15.47x
Boston Cluster 80.23% 14.23x
Connecticut News 41.00% 12.44x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female