Dstillery Audiences

ONLINE GAMES

Audience Size: 314.3 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 314.3 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 91.45% 28.15x
Summer Festivals and Fairs Visitors 74.81% 24.51x
Cape Cod News Readers 55.12% 21.27x
UConn Huskies Fans 49.75% 20.87x
New England Patriots Fans 50.20% 20.32x
Boston Trip Planners 41.82% 17.56x
Vermont Trip Planners 43.99% 16.64x
Coffee Lovers 35.75% 13.83x
Boston Bruins Fans 31.56% 13.69x
Boston Red Sox Fans 29.40% 12.83x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Dressbarn.

Location Composition Index
Dressbarn 0.08% 1.69x
Bonobos 0.12% 1.63x
Hollister 0.06% 1.47x
Urban Outfitters 0.06% 1.39x
Patagonia 0.01% 1.37x
Old Navy 0.12% 1.33x
Jos A. Bank Clothiers 0.32% 1.30x
Mens Wearhouse 0.53% 1.29x
Michael Kors 0.06% 1.28x
REI 0.02% 1.26x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is easternstatesexposition.com.

Website Composition Index
easternstatesexposition.com 10.58% 641.75x
baystatehealth.org 15.87% 479.09x
westernmassnews.com 48.65% 428.42x
berkshireeagle.com 10.67% 376.92x
gazettenet.com 13.42% 374.82x
thebige.com 28.06% 335.25x
wwlp.com 68.46% 220.16x
wbjournal.com 2.98% 162.59x
bushnell.org 2.61% 147.97x
masssave.com 6.05% 140.57x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.35% 41.36x
Rhode Island Cluster 12.57% 37.11x
New England Universities 16.04% 29.76x
New Hampshire News 11.24% 27.63x
Vermont Cluster 6.53% 25.08x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 23.65x
New England & Ivy League Sports 5.42% 21.74x
Upstate New York Travel Cluster 9.22% 19.89x
Maine Cluster 10.71% 18.38x
Boston Cluster 72.93% 17.79x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female