Dstillery Audiences

ONLINE GAMES

Audience Size: 235.7 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 235.7 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 92.01% 29.53x
Summer Festivals and Fairs Visitors 75.58% 25.55x
Cape Cod News Readers 52.95% 22.49x
UConn Huskies Fans 47.78% 22.20x
New England Patriots Fans 46.65% 20.88x
Boston Trip Planners 38.61% 18.41x
Vermont Trip Planners 40.79% 17.88x
Boston Bruins Fans 30.85% 14.57x
Coffee Lovers 33.44% 14.41x
Boston Red Sox Fans 28.56% 13.30x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.62x
LL Bean 0.01% 2.54x
Ralph Lauren 0.01% 1.85x
Madewell 0.02% 1.83x
Ann Taylor 0.03% 1.82x
Armani 0.03% 1.68x
Brooks Brothers 0.03% 1.56x
Old Navy 0.11% 1.55x
J. Crew 0.03% 1.52x
Urban Outfitters 0.05% 1.41x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 50.10% 400.93x
wwlp.com 68.30% 195.16x
nationalgridus.com 21.21% 73.58x
necn.com 8.73% 69.73x
metrowestdailynews.com 5.85% 67.49x
massaudubon.org 5.89% 67.25x
telegram.com 14.17% 63.88x
lowellsun.com 5.27% 58.99x
enterprisenews.com 4.96% 54.45x
salemnews.com 5.17% 54.18x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.35% 41.36x
Rhode Island Cluster 12.90% 39.07x
New England Universities 13.84% 28.94x
New Hampshire News 10.63% 27.18x
Vermont Cluster 6.20% 25.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.37% 25.38x
New England & Ivy League Sports 4.83% 21.66x
Upstate New York Travel Cluster 8.94% 20.88x
Maine Cluster 10.16% 18.55x
Boston Cluster 70.83% 18.52x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female