Dstillery Audiences

ONLINE GAMES

Audience Size: 457.6 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 457.6 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 87.17% 32.30x
Cape Cod News Readers 51.95% 24.14x
Summer Festivals and Fairs Visitors 70.41% 23.15x
UConn Huskies Fans 43.36% 20.71x
New England Patriots Fans 45.26% 19.28x
Boston Trip Planners 38.18% 18.55x
Vermont Trip Planners 35.75% 15.61x
Boston Bruins Fans 32.41% 14.56x
Coffee Lovers 32.30% 14.46x
School Closings Updates Readers 0.92% 14.10x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Hollister.

Location Composition Index
Hollister 0.02% 3.09x
Brooks Brothers 0.01% 2.99x
Gap 0.04% 2.79x
Talbots 0.02% 2.38x
Lululemon 0.01% 2.14x
Journeys 0.03% 1.64x
Old Navy 0.03% 1.53x
Express 0.02% 1.52x
LOFT 0.02% 1.51x
Forever 21 0.01% 1.49x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is easternstatesexposition.com.

Website Composition Index
easternstatesexposition.com 4.80% 402.16x
baystatehealth.org 8.04% 360.56x
iberkshires.com 8.31% 336.98x
cooleydickinson.org 3.50% 292.54x
thebige.com 14.69% 266.23x
recorder.com 10.11% 263.52x
berkshireeagle.com 11.77% 259.46x
gazettenet.com 24.20% 233.71x
westernmassnews.com 59.77% 233.08x
businesswest.com 2.97% 232.20x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 13.05% 29.32x
New England Universities 11.45% 28.99x
Vermont Cluster 5.73% 23.39x
New England & Ivy League Sports 3.74% 23.10x
New Hampshire News 10.38% 22.78x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 20.71x
Upstate New York Travel Cluster 8.86% 17.37x
Maine Cluster 10.63% 15.36x
Boston Cluster 76.13% 14.92x
Local & Travel England - North Midlands 0.06% 13.49x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female