Dstillery Audiences

ONLINE GAMES

Audience Size: 298.6 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 298.6 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 75.62% 29.82x
UConn Huskies Fans 42.89% 24.02x
New England Patriots Fans 44.90% 23.51x
Boston Trip Planners 36.42% 21.40x
Vermont Trip Planners 40.76% 18.14x
Coffee Lovers 30.00% 14.97x
Boston Bruins Fans 26.40% 14.45x
Boston Red Sox Fans 21.40% 13.94x
Canoeing and Kayaking Enthusiasts 32.28% 13.45x
Northeastern Voters 25.29% 12.61x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.10% 2.25x
Abercrombie & Fitch 0.07% 2.16x
Urban Outfitters 0.10% 2.13x
The North Face 0.04% 1.89x
Uniqlo 0.02% 1.87x
LL Bean 0.01% 1.85x
REI 0.03% 1.83x
Ralph Lauren 0.01% 1.61x
Zara 0.04% 1.58x
Ann Taylor 0.03% 1.55x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 40.81% 700.02x
baystatehealth.org 18.92% 695.14x
iberkshires.com 11.20% 673.57x
thebige.com 24.65% 586.47x
berkshireeagle.com 12.15% 574.70x
wwlp.com 65.22% 294.08x
masssave.com 6.20% 198.99x
massrealty.com 3.92% 194.43x
newenglandoil.com 3.14% 175.65x
umassmemorialhealthcare.org 4.19% 165.33x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.35% 41.36x
Rhode Island Cluster 9.77% 39.16x
New England Universities 20.98% 33.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.90% 29.58x
New Hampshire News 9.14% 28.47x
Vermont Cluster 6.06% 24.41x
Boston Cluster 66.75% 23.19x
New England & Ivy League Sports 6.88% 22.49x
Upstate New York Travel Cluster 7.83% 20.17x
Maine Cluster 8.94% 19.26x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male