Dstillery Audiences

ONLINE GAMES

Audience Size: 115.7 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 115.7 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 50.52% 33.16x
School Closings Updates Readers 31.51% 30.10x
Cape Cod News Readers 49.22% 28.86x
UConn Huskies Fans 39.15% 28.23x
North East State Fair Visitors 93.06% 24.93x
Summer Festivals and Fairs Visitors 75.17% 21.48x
Boston Bruins Fans 35.24% 17.79x
New England Patriots Fans 44.88% 17.54x
Auto Insurance Shoppers 17.36% 15.08x
Vermont Trip Planners 33.33% 14.95x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Patagonia.

Location Composition Index
Patagonia 0.07% 10.60x
Hugo Boss 0.03% 5.49x
Zara 0.01% 3.17x
Zumiez 0.08% 3.00x
Dressbarn 0.03% 2.40x
Coach 0.02% 2.22x
The Childrens Place 0.02% 2.09x
Mens Wearhouse 0.03% 1.95x
Hollister 0.02% 1.90x
Michael Kors 0.02% 1.80x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is westernmassnews.com.

Website Composition Index
westernmassnews.com 69.71% 623.10x
berkshireeagle.com 32.50% 313.10x
wwlp.com 89.22% 209.19x
benningtonbanner.com 5.42% 96.54x
reformer.com 4.19% 75.24x
journalinquirer.com 7.60% 68.31x
capecod.com 5.69% 57.39x
framinghamsource.com 3.51% 56.54x
worcestermag.com 2.58% 54.39x
wnyt.com 9.99% 52.30x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 2.08% 37.73x
Rhode Island Cluster 11.88% 25.16x
Vermont Cluster 3.71% 23.85x
Upstate New York Travel Cluster 9.04% 23.71x
New Hampshire News 7.29% 21.04x
Lacrosse College Athletics 0.21% 20.14x
Connecticut News 25.67% 17.93x
Boston Cluster 71.89% 17.90x
Maine Cluster 10.25% 12.70x
New England & Ivy League Sports 0.48% 9.30x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female