Dstillery Audiences

ONLINE GAMES

Audience Size: 290 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 290 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 67.30% 38.20x
New England Patriots Fans 43.99% 28.75x
UConn Huskies Fans 42.73% 27.28x
Cape Cod News Readers 48.01% 26.62x
Boston Trip Planners 37.18% 24.26x
Vermont Trip Planners 40.09% 21.48x
Boston Bruins Fans 24.69% 17.74x
Coffee Lovers 30.87% 16.84x
Canoeing and Kayaking Enthusiasts 30.02% 16.46x
Boston Red Sox Fans 21.50% 16.16x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.10% 2.52x
Brooks Brothers 0.08% 2.25x
Dressbarn 0.09% 1.91x
Ann Taylor 0.04% 1.81x
Express Outlets 0.01% 1.78x
Carhartt 0.01% 1.73x
LOFT 0.13% 1.70x
Michael Kors 0.08% 1.69x
Bonobos 0.09% 1.58x
American Eagle Outfitters 0.14% 1.51x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is baystatehealth.org.

Website Composition Index
baystatehealth.org 19.02% 557.49x
westernmassnews.com 47.51% 498.82x
berkshireeagle.com 11.72% 431.10x
wwlp.com 70.45% 241.89x
umassmemorialhealthcare.org 3.35% 177.50x
masssave.com 6.63% 156.27x
bushnell.org 3.03% 149.35x
wbjournal.com 3.67% 146.46x
umass.edu 4.76% 127.35x
commonwealthmagazine.org 4.13% 119.27x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.35% 41.36x
Rhode Island Cluster 11.32% 36.79x
New England Universities 19.28% 30.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.78% 30.38x
New Hampshire News 10.42% 26.49x
Vermont Cluster 6.50% 24.45x
New England & Ivy League Sports 6.33% 21.59x
Boston Cluster 72.52% 19.34x
Maine Cluster 9.85% 19.29x
Upstate New York Travel Cluster 8.73% 19.21x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female