Explore the Online Games Audience
Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Online Games audience.
INTERESTS
The Online Games audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 40.05% | 25.22x |
| North East State Fair Visitors | 82.09% | 24.44x |
| Boston Trip Planners | 42.01% | 24.26x |
| Cape Cod News Readers | 57.73% | 24.10x |
| UConn Huskies Fans | 47.60% | 22.51x |
| Summer Festivals and Fairs Visitors | 63.66% | 18.93x |
| New England Patriots Fans | 46.47% | 18.28x |
| Coffee Lovers | 35.25% | 16.79x |
| Boston Bruins Fans | 36.27% | 15.54x |
| Auto Insurance Shoppers | 29.17% | 15.27x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
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APPAREL RETAILERS
The Online Games audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.05% | 6.49x |
| Ralph Lauren | 0.02% | 5.57x |
| J. Crew | 0.03% | 3.93x |
| Brooks Brothers | 0.01% | 3.23x |
| Gap | 0.03% | 2.93x |
| Dressbarn | 0.03% | 2.44x |
| Mens Wearhouse | 0.03% | 1.96x |
| Michael Kors | 0.02% | 1.93x |
| Chicos | 0.02% | 1.68x |
| Hollister | 0.02% | 1.65x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
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WEBSITES
The Online Games audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games audience is iberkshires.com.
| Website | Composition | Index |
| iberkshires.com | 11.84% | 359.73x |
| recorder.com | 15.70% | 285.17x |
| gazettenet.com | 27.93% | 266.93x |
| westernmassnews.com | 59.59% | 252.60x |
| businesswest.com | 4.55% | 235.40x |
| nationalgridus.com | 4.53% | 217.67x |
| berkshireeagle.com | 26.16% | 196.75x |
| massrealty.com | 3.02% | 163.73x |
| thisweekinworcester.com | 4.47% | 138.13x |
| thegardnernews.com | 3.15% | 113.95x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 5.81% | 31.45x |
| New Hampshire News | 13.85% | 30.96x |
| Rhode Island Cluster | 14.40% | 30.38x |
| Vermont Cluster | 5.82% | 26.97x |
| New England & Ivy League Sports | 1.21% | 21.23x |
| Maine Cluster | 14.72% | 19.55x |
| Upstate New York Travel Cluster | 7.85% | 18.70x |
| Connecticut News | 36.27% | 14.67x |
| Boston Cluster | 77.63% | 14.66x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 14.38x |
Composition Percentage:
The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
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DEMOGRAPHICS
The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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