Dstillery Audiences

ONLINE GAMES

Audience Size: 165.1 Thousand Devices

Explore the Online Games Audience

Below you'll find more information about the Online Games audience, broken down in different categories based on their digital and physical behaviors. These are 165.1 thousand unique devices whose actions qualify for the Online Games audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 31.64% 31.22x
School Closings Updates Readers 31.82% 27.90x
Cape Cod News Readers 48.10% 26.54x
North East State Fair Visitors 89.90% 26.30x
UConn Huskies Fans 37.89% 25.32x
Summer Festivals and Fairs Visitors 70.17% 21.28x
Coffee Lovers 29.54% 17.36x
New England Patriots Fans 40.11% 17.31x
Boston Bruins Fans 32.81% 15.78x
Auto Insurance Shoppers 20.08% 14.52x
Composition Percentage: The overlap percentage between the Online Games audience and the Interest attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games audience is Talbots.

Location Composition Index
Talbots 0.03% 4.64x
Hugo Boss 0.01% 3.94x
LOFT 0.03% 3.07x
H&M 0.02% 2.73x
Dressbarn 0.02% 2.55x
Gap 0.02% 2.45x
Chicos 0.02% 2.19x
Express 0.02% 2.05x
Old Navy 0.03% 1.93x
Banana Republic 0.02% 1.86x
Composition Percentage: The overlap percentage between the Online Games audience and the Location attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games audience is iberkshires.com.

Website Composition Index
iberkshires.com 17.78% 574.91x
westernmassnews.com 64.60% 462.91x
berkshireeagle.com 36.43% 237.88x
wwlp.com 88.03% 163.00x
benningtonbanner.com 4.94% 80.44x
journalinquirer.com 6.63% 79.97x
hot969boston.com 2.79% 78.52x
sentinelsource.com 2.32% 75.60x
sentinelandenterprise.com 2.94% 70.10x
we-ha.com 2.96% 68.68x
Composition Percentage: The overlap percentage between the Online Games audience and the Web attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games audience is New England Universities.

Content Affinity Composition Index
New England Universities 2.61% 32.26x
Vermont Cluster 4.81% 27.61x
Rhode Island Cluster 12.73% 26.70x
New Hampshire News 9.75% 23.00x
Upstate New York Travel Cluster 8.73% 22.28x
Lacrosse College Athletics 0.20% 17.86x
Connecticut News 28.12% 16.53x
Maine Cluster 11.66% 15.45x
Boston Cluster 74.86% 15.27x
New England & Ivy League Sports 0.89% 10.74x
Composition Percentage: The overlap percentage between the Online Games audience and the Content Affinity attribute.
Index: A comparison of the Online Games audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male