Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 848.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 848.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 20.30% 12.79x
Trivia Enthusiasts 22.32% 11.91x
Mahjong Players 19.71% 11.26x
Online Movie Downloaders 18.55% 10.36x
TV Game Show Fans 33.47% 10.19x
Cat Lovers 15.27% 9.13x
Doctor Who Fans 16.07% 9.07x
Crochet Enthusiasts 16.77% 9.04x
Breast Cancer Fund Raisers 13.43% 8.82x
Budget Grocery Shoppers 15.78% 8.69x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.37x
Belk 0.02% 1.31x
Dressbarn 0.05% 1.26x
Aeropostale 0.03% 1.25x
Columbia 0.01% 1.09x
Express Outlets 0.00% 1.07x
Carhartt 0.15% 1.05x
American Eagle Outfitters 0.05% 1.03x
Mens Wearhouse 0.23% 0.95x
Gymboree 0.03% 0.93x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 9.34% 311.29x
ea.com 4.42% 268.94x
apps.facebook.com 47.31% 266.71x
wooga.com 6.59% 260.78x
developerdrive.com 1.51% 252.08x
preguntados.com 1.74% 252.02x
megazebra.com 3.28% 243.64x
zynga.com 27.35% 178.77x
jamcity.com 4.73% 151.08x
multivu.com 11.30% 146.36x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.08% 23.19x
Right Wing Blogs - Political Activism 4.32% 22.60x
Assorted Topics (Conservative News, Politics, Viral Media) 16.28% 22.27x
Assorted Topics (Car News, Animals, Viral Media) 6.83% 21.17x
Assorted Topics (Freebies, Gardens, Jewelry) 20.33% 19.73x
Natural & Healthy Living Researchers 1.57% 18.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.99% 15.44x
Right Wing Blogs - Conspiracy Theories 8.75% 14.70x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 50.21% 14.15x
ISPs & Local Services 0.10% 13.90x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female