Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 813.6 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 813.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 27.99% 11.53x
Trivia Enthusiasts 24.96% 9.71x
Ancestry Researchers 25.53% 9.30x
Mahjong Players 24.40% 9.28x
Pet Lovers 23.66% 9.07x
Crochet Enthusiasts 24.17% 8.93x
Ireland Trip Planners 22.51% 8.53x
Cat Lovers 22.17% 8.52x
Animated GIF Searchers 23.88% 8.46x
Doctor Who Fans 20.57% 7.88x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.61x
Buckle 0.27% 1.16x
Mens Wearhouse 0.45% 1.06x
Eddie Bauer 0.03% 1.05x
Dressbarn 0.05% 1.03x
REI 0.01% 0.98x
Lane Bryant 0.04% 0.96x
Free People 0.02% 0.93x
White House Black Market 0.27% 0.91x
The Childrens Place 0.08% 0.89x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is appsorama.com.

Website Composition Index
appsorama.com 1.68% 264.75x
prettysimplegames.com 12.72% 262.62x
sylvacap.com 1.72% 240.29x
wooga.com 8.94% 239.28x
megazebra.com 3.33% 195.84x
apps.facebook.com 46.05% 192.11x
etermax.com 1.77% 172.51x
ea.com 5.63% 150.33x
zynga.com 24.26% 136.58x
wittybunny.com 1.46% 118.34x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.17% 22.59x
Right Wing Blogs - Political Activism 3.21% 20.92x
Natural & Healthy Living Researchers 1.56% 17.83x
Assorted Topics (Car News, Animals, Viral Media) 7.41% 17.56x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.66% 15.98x
Assorted Topics (Freebies, Gardens, Jewelry) 20.71% 15.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.30% 14.18x
Consumer Rewards 0.32% 13.97x
Assorted Topics (Conservative News, Politics, Viral Media) 19.98% 13.90x
ISPs & Local Services 0.05% 12.79x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female