Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 79.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 79.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 36.90% 18.81x
Pet Lovers 35.30% 16.28x
Christmas Lights Shoppers 30.26% 16.15x
Trivia Enthusiasts 43.91% 15.98x
Doll Enthusiasts 0.98% 15.93x
Bargain Shopping Researchers 24.60% 15.20x
Heartburn Sufferers 25.22% 14.99x
Streaming Linear TV Watchers (National Channels) 33.70% 14.84x
TV Junkies 25.09% 14.48x
Christmas Traditions Researchers 29.64% 14.38x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.93x
Chicos 0.04% 2.22x
Express 0.04% 2.21x
The Childrens Place 0.05% 2.14x
Zumiez 0.02% 1.96x
Victoria's Secret 0.05% 1.96x
Coach 0.01% 1.83x
American Eagle Outfitters 0.02% 1.61x
LOFT 0.02% 1.60x
Forever 21 0.01% 1.41x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.

Website Composition Index
zynga.com 34.96% 285.42x
playjunkie.com 14.83% 139.17x
entertainment.howstuffworks.com 12.00% 136.98x
dailyarmy.com 12.99% 122.55x
roughmaps.com 11.61% 118.13x
mommyish.com 9.07% 113.58x
faktually.com 7.71% 110.01x
eternallifestyle.com 13.90% 94.39x
quiz-bliss.com 11.96% 91.12x
universityfox.com 16.03% 89.72x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.96% 70.03x
Free Online Game Players 1.28% 49.83x
Comedy Content 0.99% 37.30x
Humor & Entertainment 1.11% 35.48x
Numerology & Astrology 1.09% 33.48x
Assorted Topics (Conservative News, Politics, Viral Media) 11.19% 30.63x
Assorted Topics (Freebies, Gardens, Jewelry) 5.34% 30.60x
Furniture Shopping 1.68% 29.61x
Online Quiz & List Readers 18.63% 24.46x
Liberal Media - Political Activism 5.01% 22.88x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female