Explore the Online Games for Kids Audience
Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.
INTERESTS
The Online Games for Kids audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.
| Interest | Composition | Index |
| TV Game Show Fans | 43.08% | 20.50x |
| Online Health Researchers | 27.51% | 16.80x |
| Ireland Trip Planners | 39.93% | 16.61x |
| Pet Lovers | 37.70% | 16.58x |
| Food Delivery Service Users | 26.43% | 16.52x |
| Streaming Linear TV Watchers (National Channels) | 39.69% | 16.15x |
| Eco-Conscious Consumers | 27.75% | 16.12x |
| Hardware Shoppers | 27.17% | 15.79x |
| Heartburn Sufferers | 28.00% | 15.78x |
| Trivia Enthusiasts | 43.25% | 15.60x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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APPAREL RETAILERS
The Online Games for Kids audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games for Kids audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 1.92x |
| Hollister | 0.01% | 1.56x |
| Carhartt | 0.05% | 0.97x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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WEBSITES
The Online Games for Kids audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.
| Website | Composition | Index |
| zynga.com | 32.02% | 248.62x |
| entertainment.howstuffworks.com | 13.37% | 130.29x |
| playjunkie.com | 21.14% | 125.31x |
| topix.com | 6.63% | 123.98x |
| goodietravel.com | 10.08% | 115.08x |
| thebrainypenny.com | 11.45% | 113.56x |
| roughmaps.com | 15.85% | 111.28x |
| falafelandcaviar.com | 14.04% | 107.93x |
| topixoffbeat.com | 11.29% | 99.16x |
| mommyish.com | 17.35% | 98.59x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games for Kids audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.67% | 48.14x |
| Free Online Game Players | 1.51% | 45.87x |
| Assorted Topics (Car News, Animals, Viral Media) | 2.31% | 38.73x |
| Numerology & Astrology | 2.23% | 32.89x |
| Disease Cluster | 0.39% | 30.18x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 15.46% | 28.48x |
| Comedy Content | 0.98% | 27.27x |
| Humor & Entertainment | 1.13% | 26.96x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 8.35% | 26.62x |
| Youth Educational Resources | 0.33% | 26.55x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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DEMOGRAPHICS
The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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