ONLINE GAMES FOR KIDS

Audience Size: 645.8 Thousand Devices

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Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 645.8 thousand unique devices whose actions qualify for the Online Games for Kids audience.

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest	Composition	Index
TV Game Show Fans	38.62%	14.20x
Trivia Enthusiasts	33.06%	12.22x
Mahjong Players	34.02%	11.50x
Pet Lovers	28.25%	11.24x
Crochet Enthusiasts	31.54%	11.10x
Budget Grocery Shoppers	27.66%	10.82x
Ancestry Researchers	30.16%	10.76x
Breast Cancer Fund Raisers	26.31%	10.34x
Pet Owners	27.86%	10.34x
Solitaire Players	29.50%	10.32x

Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.

Index: A comparison of the Online Games for Kids audience to the internet population.

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Carhartt.

Location	Composition	Index
Carhartt	0.34%	1.14x
Brooks Brothers	0.03%	1.01x
Lane Bryant	0.04%	1.00x
Hollister	0.04%	0.94x
Aeropostale	0.05%	0.94x
Gymboree	0.04%	0.92x
Dressbarn	0.03%	0.91x
Jos A. Bank Clothiers	0.03%	0.91x
Journeys	0.09%	0.90x
Eddie Bauer	0.02%	0.90x

Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.

Index: A comparison of the Online Games for Kids audience to the internet population.

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website	Composition	Index
prettysimplegames.com	16.26%	309.26x
wooga.com	11.36%	284.82x
apps.facebook.com	50.38%	238.70x
megazebra.com	4.06%	230.36x
etermax.com	2.15%	183.60x
wittybunny.com	1.27%	155.02x
gamepoint.com	1.20%	151.73x
ea.com	7.47%	144.57x
multivu.com	10.49%	143.70x
zynga.com	28.54%	142.69x

Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.

Index: A comparison of the Online Games for Kids audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	0.18%	38.26x
Right Wing Blogs - Political Activism	2.55%	35.81x
Assorted Topics (Car News, Animals, Viral Media)	6.70%	29.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.55%	26.71x
Assorted Topics (Safari, Health, Wellness, Sports)	0.26%	25.60x
Consumer Rewards	0.28%	24.20x
ISPs & Local Services	0.04%	23.98x
Natural & Healthy Living Researchers	1.74%	23.78x
Assorted Topics (Freebies, Gardens, Jewelry)	18.05%	21.59x
Cars, Travel & Food	0.34%	19.92x

Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.

Index: A comparison of the Online Games for Kids audience to the internet population.

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female