Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 785.9 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 785.9 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 23.42% 15.34x
Trivia Enthusiasts 20.52% 13.60x
Ancestry Researchers 20.19% 13.46x
Mahjong Players 18.43% 12.50x
Crochet Enthusiasts 16.84% 10.37x
Online Movie Downloaders 16.86% 10.33x
Budget Grocery Shoppers 13.56% 10.24x
Doctor Who Fans 17.78% 10.06x
Cat Lovers 16.47% 9.91x
Sweepstakes Enthusiasts 15.85% 9.58x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.18x
Lane Bryant 0.04% 1.05x
Mens Wearhouse 0.35% 0.95x
Abercrombie & Fitch 0.02% 0.90x
Buckle 0.07% 0.88x
Eddie Bauer 0.01% 0.86x
Journeys 0.02% 0.85x
Old Navy 0.04% 0.85x
Hollister 0.02% 0.81x
American Eagle Outfitters 0.02% 0.80x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 9.40% 286.44x
ea.com 4.75% 240.71x
wooga.com 7.48% 227.90x
apps.facebook.com 46.22% 224.14x
megazebra.com 3.55% 222.56x
preguntados.com 1.78% 219.88x
developerdrive.com 1.41% 216.79x
zynga.com 25.18% 164.88x
jamcity.com 5.20% 147.60x
zimad.com 1.32% 122.18x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.11% 26.35x
Right Wing Blogs - Political Activism 3.92% 22.50x
Assorted Topics (Car News, Animals, Viral Media) 6.76% 20.54x
Assorted Topics (Conservative News, Politics, Viral Media) 17.64% 19.25x
Natural & Healthy Living Researchers 1.48% 18.76x
Assorted Topics (Freebies, Gardens, Jewelry) 21.16% 18.14x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.80% 15.97x
ISPs & Local Services 0.08% 14.67x
Right Wing Blogs - Conspiracy Theories 8.26% 13.96x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 51.39% 13.34x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female