Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 124.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 124.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 41.92% 19.86x
Social Workers 1.30% 15.87x
Ireland Trip Planners 38.02% 15.63x
Hardware Shoppers 29.04% 15.39x
Pet Lovers 34.13% 15.34x
TV Junkies 30.14% 15.33x
Online Health Researchers 26.75% 15.31x
Bargain Shopping Researchers 27.54% 15.26x
Streaming Linear TV Watchers (National Channels) 38.52% 15.25x
Home Remodelers 27.84% 15.17x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Banana Republic.

Location Composition Index
Banana Republic 0.04% 3.06x
Forever 21 0.02% 2.46x
Dressbarn 0.02% 1.78x
The Childrens Place 0.03% 1.51x
Express 0.02% 1.37x
Old Navy 0.03% 1.23x
Mens Wearhouse 0.02% 1.09x
Carhartt 0.14% 0.86x
Victoria's Secret 0.02% 0.86x
Maurices 0.02% 0.80x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.

Website Composition Index
zynga.com 34.22% 262.74x
playjunkie.com 18.74% 146.78x
entertainment.howstuffworks.com 13.67% 141.34x
goodietravel.com 8.92% 136.85x
thebrainypenny.com 9.84% 134.14x
topixoffbeat.com 8.89% 117.05x
mommyish.com 14.44% 107.40x
iheartvip.com 7.87% 107.01x
dailyarmy.com 17.22% 103.43x
roughmaps.com 14.87% 92.71x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.75% 52.72x
Free Online Game Players 1.64% 52.67x
Assorted Topics (Car News, Animals, Viral Media) 1.90% 32.28x
Numerology & Astrology 1.66% 32.04x
Assorted Topics (Conservative News, Politics, Viral Media) 13.48% 29.70x
Book Publishers 1.05% 29.21x
Humor & Entertainment 1.19% 29.17x
Assorted Topics (Freebies, Gardens, Jewelry) 6.33% 26.41x
Comedy Content 0.81% 25.37x
Custom Gifts 0.26% 24.34x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female