Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 152.6 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 152.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 41.48% 20.92x
Pet Lovers 35.05% 17.40x
Ireland Trip Planners 38.43% 17.37x
Online Health Researchers 26.47% 16.76x
Breast Cancer Fund Raisers 26.98% 16.49x
Eco-Conscious Consumers 26.69% 16.36x
Heartburn Sufferers 26.92% 16.25x
Hardware Shoppers 27.31% 16.19x
Streaming Linear TV Watchers (National Channels) 36.29% 16.16x
Pet Boarding and Sitter Researchers 29.29% 15.69x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.53x
Maurices 0.03% 2.22x
H&M 0.01% 1.92x
American Eagle Outfitters 0.02% 1.68x
Hollister 0.01% 1.56x
Gymboree 0.01% 1.47x
Gap 0.01% 1.39x
Zumiez 0.01% 1.29x
Mens Wearhouse 0.01% 1.09x
Buckle 0.01% 1.02x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is apps.facebook.com.

Website Composition Index
apps.facebook.com 24.25% 722.53x
zynga.com 31.00% 265.61x
tickld.com 5.55% 158.47x
entertainment.howstuffworks.com 13.88% 131.58x
chasethetrend.com 4.44% 127.01x
topixstars.com 7.15% 125.05x
thedailyday.com 4.74% 120.44x
jetlaggin.com 4.66% 115.83x
tpxoffbeat.com 3.99% 114.37x
topix.com 8.86% 104.63x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 2.93% 46.82x
Free Online Game Players 1.67% 43.72x
Natural & Healthy Living Researchers 0.93% 43.40x
Right Wing Blogs - Political Activism 0.27% 40.41x
Humor & Entertainment 1.11% 29.25x
Art News & Products 0.56% 28.72x
Numerology & Astrology 2.72% 27.35x
Assorted Topics (Conservative News, Politics, Viral Media) 17.10% 25.56x
Assorted Topics (Freebies, Gardens, Jewelry) 10.44% 25.22x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.76% 23.78x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female