Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 927.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 927.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is Online Movie Downloaders.

Interest Composition Index
Online Movie Downloaders 22.65% 13.58x
Trivia Enthusiasts 24.45% 13.01x
Ancestry Researchers 22.19% 12.44x
TV Game Show Fans 38.29% 12.14x
Crochet Enthusiasts 20.87% 9.69x
Budget Grocery Shoppers 16.05% 9.14x
Solitaire Players 14.21% 9.12x
Breast Cancer Fund Raisers 13.32% 8.75x
Discount Big Box Shoppers 13.41% 8.72x
Cat Lovers 16.52% 8.27x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.22x
Gymboree 0.03% 1.21x
Belk 0.01% 0.98x
Columbia 0.01% 0.96x
American Eagle Outfitters 0.04% 0.95x
Free People 0.01% 0.93x
Old Navy 0.05% 0.91x
Dressbarn 0.03% 0.89x
Kate Spade 0.01% 0.87x
Hollister 0.01% 0.86x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 10.80% 329.27x
wooga.com 7.91% 299.28x
ea.com 5.53% 281.18x
apps.facebook.com 73.96% 252.67x
preguntados.com 2.27% 252.57x
megazebra.com 3.75% 249.25x
developerdrive.com 2.21% 238.88x
zynga.com 39.96% 231.00x
jamcity.com 4.62% 196.38x
arkadiumhosted.com 1.07% 153.35x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics #11657 (Conservative News, Politics, Viral Media).

Content Affinity Composition Index
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 17.12% 22.31x
Right Wing Blogs - Political Activism 5.67% 19.06x
Assorted Topics #11636 (Car News, Animals, Viral Media) 7.39% 18.68x
Natural & Healthy Living Researchers 1.33% 17.04x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 20.61% 15.65x
Right Wing Blogs - Conspiracy Theories 9.98% 14.67x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 3.53% 13.77x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 41.63% 13.74x
Conscious Living 3.30% 13.04x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.20% 12.80x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999