Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 645.8 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 645.8 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 38.62% 14.20x
Trivia Enthusiasts 33.06% 12.22x
Mahjong Players 34.02% 11.50x
Pet Lovers 28.25% 11.24x
Crochet Enthusiasts 31.54% 11.10x
Budget Grocery Shoppers 27.66% 10.82x
Ancestry Researchers 30.16% 10.76x
Breast Cancer Fund Raisers 26.31% 10.34x
Pet Owners 27.86% 10.34x
Solitaire Players 29.50% 10.32x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.14x
Brooks Brothers 0.03% 1.01x
Lane Bryant 0.04% 1.00x
Hollister 0.04% 0.94x
Aeropostale 0.05% 0.94x
Gymboree 0.04% 0.92x
Dressbarn 0.03% 0.91x
Jos A. Bank Clothiers 0.03% 0.91x
Journeys 0.09% 0.90x
Eddie Bauer 0.02% 0.90x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 16.26% 309.26x
wooga.com 11.36% 284.82x
apps.facebook.com 50.38% 238.70x
megazebra.com 4.06% 230.36x
etermax.com 2.15% 183.60x
wittybunny.com 1.27% 155.02x
gamepoint.com 1.20% 151.73x
ea.com 7.47% 144.57x
multivu.com 10.49% 143.70x
zynga.com 28.54% 142.69x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.18% 38.26x
Right Wing Blogs - Political Activism 2.55% 35.81x
Assorted Topics (Car News, Animals, Viral Media) 6.70% 29.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.55% 26.71x
Assorted Topics (Safari, Health, Wellness, Sports) 0.26% 25.60x
Consumer Rewards 0.28% 24.20x
ISPs & Local Services 0.04% 23.98x
Natural & Healthy Living Researchers 1.74% 23.78x
Assorted Topics (Freebies, Gardens, Jewelry) 18.05% 21.59x
Cars, Travel & Food 0.34% 19.92x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female