Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 863 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 863 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is Trivia Enthusiasts.

Interest Composition Index
Trivia Enthusiasts 23.29% 13.40x
Ancestry Researchers 22.73% 12.55x
Online Movie Downloaders 20.80% 12.54x
TV Game Show Fans 38.34% 11.67x
Solitaire Players 14.72% 9.42x
Crochet Enthusiasts 18.84% 9.40x
Budget Grocery Shoppers 16.32% 9.30x
Breast Cancer Fund Raisers 13.74% 9.15x
Discount Big Box Shoppers 13.70% 8.78x
Cat Lovers 15.82% 8.56x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.20x
Belk 0.02% 0.99x
LL Bean 0.01% 0.99x
Talbots 0.05% 0.96x
Uniqlo 0.01% 0.85x
Charlotte Russe 0.02% 0.85x
Columbia 0.01% 0.85x
Madewell 0.01% 0.82x
Express 0.02% 0.82x
Dressbarn 0.03% 0.80x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 10.78% 329.33x
sylvacap.com 1.73% 296.61x
wooga.com 7.54% 282.84x
apps.facebook.com 64.02% 266.99x
megazebra.com 3.75% 255.50x
developerdrive.com 1.94% 249.21x
ea.com 5.33% 244.58x
preguntados.com 2.18% 243.52x
zynga.com 35.22% 201.12x
jamcity.com 5.08% 161.78x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics #11657 (Conservative News, Politics, Viral Media).

Content Affinity Composition Index
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 17.09% 22.41x
Right Wing Blogs - Political Activism 5.10% 20.33x
Assorted Topics #11636 (Car News, Animals, Viral Media) 7.42% 19.09x
Natural & Healthy Living Researchers 1.45% 17.46x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 21.13% 16.64x
Right Wing Blogs - Conspiracy Theories 9.89% 14.74x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.24% 14.39x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 45.32% 12.52x
Scuba Diving 0.31% 12.10x
Conscious Living 3.74% 11.97x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female