Explore the Online Games for Kids Audience
Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 152.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.
INTERESTS
The Online Games for Kids audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.
| Interest | Composition | Index |
| TV Game Show Fans | 41.48% | 20.92x |
| Pet Lovers | 35.05% | 17.40x |
| Ireland Trip Planners | 38.43% | 17.37x |
| Online Health Researchers | 26.47% | 16.76x |
| Breast Cancer Fund Raisers | 26.98% | 16.49x |
| Eco-Conscious Consumers | 26.69% | 16.36x |
| Heartburn Sufferers | 26.92% | 16.25x |
| Hardware Shoppers | 27.31% | 16.19x |
| Streaming Linear TV Watchers (National Channels) | 36.29% | 16.16x |
| Pet Boarding and Sitter Researchers | 29.29% | 15.69x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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APPAREL RETAILERS
The Online Games for Kids audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 3.53x |
| Maurices | 0.03% | 2.22x |
| H&M | 0.01% | 1.92x |
| American Eagle Outfitters | 0.02% | 1.68x |
| Hollister | 0.01% | 1.56x |
| Gymboree | 0.01% | 1.47x |
| Gap | 0.01% | 1.39x |
| Zumiez | 0.01% | 1.29x |
| Mens Wearhouse | 0.01% | 1.09x |
| Buckle | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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WEBSITES
The Online Games for Kids audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Online Games for Kids audience is apps.facebook.com.
| Website | Composition | Index |
| apps.facebook.com | 24.25% | 722.53x |
| zynga.com | 31.00% | 265.61x |
| tickld.com | 5.55% | 158.47x |
| entertainment.howstuffworks.com | 13.88% | 131.58x |
| chasethetrend.com | 4.44% | 127.01x |
| topixstars.com | 7.15% | 125.05x |
| thedailyday.com | 4.74% | 120.44x |
| jetlaggin.com | 4.66% | 115.83x |
| tpxoffbeat.com | 3.99% | 114.37x |
| topix.com | 8.86% | 104.63x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Car News, Animals, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Car News, Animals, Viral Media) | 2.93% | 46.82x |
| Free Online Game Players | 1.67% | 43.72x |
| Natural & Healthy Living Researchers | 0.93% | 43.40x |
| Right Wing Blogs - Political Activism | 0.27% | 40.41x |
| Humor & Entertainment | 1.11% | 29.25x |
| Art News & Products | 0.56% | 28.72x |
| Numerology & Astrology | 2.72% | 27.35x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 17.10% | 25.56x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 10.44% | 25.22x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 7.76% | 23.78x |
Composition Percentage:
The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
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DEMOGRAPHICS
The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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