Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 39.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 36.74% 13.96x
Trivia Enthusiasts 37.66% 11.36x
Streaming Linear TV Watchers (National Channels) 32.02% 11.27x
Ireland Trip Planners 32.93% 11.22x
Pet Lovers 31.24% 11.09x
Online Health Researchers 25.09% 10.58x
Breast Cancer Fund Raisers 25.80% 10.52x
Crochet Enthusiasts 30.36% 10.51x
History Buffs 29.15% 10.50x
Nature and Outdoors Book Readers 25.26% 10.46x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 2.37x
Maurices 0.03% 2.03x
American Eagle Outfitters 0.01% 1.75x
Lane Bryant 0.01% 1.60x
Journeys 0.02% 1.41x
Gap 0.01% 1.36x
Buckle 0.01% 1.23x
Express 0.01% 1.16x
Chicos 0.01% 1.10x
Carhartt 0.14% 1.01x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is apps.facebook.com.

Website Composition Index
apps.facebook.com 27.08% 340.66x
wooga.com 12.69% 280.70x
prettysimplegames.com 14.05% 259.60x
multivu.com 5.55% 217.93x
zynga.com 30.51% 161.91x
jamcity.com 5.88% 151.40x
ea.com 7.24% 150.57x
gsngames.com 3.04% 110.38x
quizcenter.com 2.16% 99.16x
momsrow.com 2.58% 95.31x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 3.34% 31.42x
Free Online Game Players 1.94% 28.18x
Right Wing Blogs - Political Activism 0.35% 24.48x
Natural & Healthy Living Researchers 1.03% 22.06x
Consumer Rewards 0.12% 19.52x
Humor & Entertainment 0.81% 16.75x
Scuba Diving 0.09% 15.86x
Assorted Topics (Conservative News, Politics, Viral Media) 18.05% 15.31x
Assorted Topics (Freebies, Gardens, Jewelry) 12.49% 14.76x
Art News & Products 0.64% 14.47x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female