Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 39.1 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 39.1 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is Comedy Movie and TV Enthusiasts.

Interest Composition Index
Comedy Movie and TV Enthusiasts 35.25% 15.78x
Earth Day Researchers 26.04% 15.15x
Home Goods Supercenter Shoppers 17.97% 12.80x
Winter Holiday Celebrators 24.88% 12.28x
Trivia Enthusiasts 36.64% 11.88x
TV Game Show Fans 18.89% 11.77x
Pet Lovers 21.89% 11.25x
Christmas Recipe Researchers 25.12% 11.13x
Bargain Shopping Researchers 9.45% 10.96x
Ikea Enthusiasts 24.88% 10.83x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Chicos.

Location Composition Index
Chicos 0.05% 2.68x
Gymboree 0.05% 2.26x
The Childrens Place 0.05% 1.79x
H&M 0.02% 1.63x
American Eagle Outfitters 0.02% 1.46x
LOFT 0.02% 1.40x
Buckle 0.02% 1.37x
Gap 0.02% 1.34x
Banana Republic 0.02% 1.33x
White House Black Market 0.02% 1.33x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.

Website Composition Index
zynga.com 34.26% 269.96x
entertainment.howstuffworks.com 14.74% 106.88x
roughmaps.com 15.43% 94.10x
metaspoon.com 66.15% 86.84x
kabazi.com 20.02% 71.34x
economicr.com 13.75% 67.37x
didyouknowfacts.com 16.13% 67.33x
mindfulgazette.com 16.30% 67.08x
foodfortravel.com 17.95% 64.06x
shliza.com 15.45% 62.92x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.67% 24.61x
Parenting Blogs 2.28% 20.77x
Assorted Topics (Car News, Animals, Viral Media) 1.19% 20.08x
Online Quiz & List Readers 9.65% 19.83x
Video Content Sites 0.52% 18.50x
Liberal Media - Political Activism 2.66% 18.09x
Assorted Topics (Conservative News, Politics, Viral Media) 6.66% 17.56x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.28% 15.24x
Assorted Topics (Freebies, Gardens, Jewelry) 2.14% 15.09x
Conscious Living 1.90% 14.45x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female