Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 63.1 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 63.1 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 30.00% 17.79x
Home Remodelers 18.44% 15.28x
Pet Lovers 28.91% 14.66x
Earth Day Researchers 25.94% 14.48x
Trivia Enthusiasts 40.78% 14.46x
Christmas Lights Shoppers 25.00% 14.41x
Heartburn Sufferers 16.56% 13.83x
Eco-Conscious Consumers 16.41% 13.43x
Streaming Linear TV Watchers (National Channels) 28.91% 13.40x
Hardware Shoppers 16.41% 13.35x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is H&M.

Location Composition Index
H&M 0.05% 3.15x
Lane Bryant 0.05% 2.73x
Hollister 0.03% 2.47x
Banana Republic 0.03% 1.99x
Eddie Bauer 0.02% 1.98x
Express 0.03% 1.53x
Belk 0.02% 1.45x
Forever 21 0.02% 1.33x
Zumiez 0.01% 1.16x
Dressbarn 0.02% 1.11x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.

Website Composition Index
zynga.com 36.08% 307.08x
entertainment.howstuffworks.com 12.30% 131.86x
quiz-bliss.com 8.72% 97.37x
universityfox.com 8.19% 89.46x
worldation.com 14.79% 83.42x
rocketgeeks.com 6.94% 80.35x
monagiza.com 10.46% 80.09x
awkward.com 8.76% 77.90x
sportsretriever.com 8.14% 77.66x
kiwireport.com 9.90% 74.66x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 1.03% 44.21x
Numerology & Astrology 0.75% 38.77x
Free Online Game Players 0.87% 37.75x
Humor & Entertainment 0.87% 35.57x
Assorted Topics (Conservative News, Politics, Viral Media) 8.21% 27.71x
Online Quiz & List Readers 13.07% 23.58x
Assorted Topics (Freebies, Gardens, Jewelry) 3.89% 23.50x
Liberal Media - Political Activism 3.80% 22.63x
Conscious Living 3.14% 20.79x
Book Publishers 0.31% 18.81x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female