Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 617.5 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 617.5 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 36.38% 16.14x
Trivia Enthusiasts 32.49% 13.15x
Pet Lovers 28.97% 12.32x
Mahjong Players 31.87% 12.24x
Crochet Enthusiasts 32.63% 12.16x
Budget Grocery Shoppers 26.77% 12.05x
Breast Cancer Fund Raisers 25.22% 12.04x
Ancestry Researchers 28.78% 11.81x
Generic Prescription Drug Shoppers 26.36% 11.62x
Ireland Trip Planners 27.26% 11.60x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Talbots.

Location Composition Index
Talbots 0.02% 1.19x
Carhartt 0.26% 1.19x
Jos A. Bank Clothiers 0.03% 1.15x
Brooks Brothers 0.02% 1.08x
Michael Kors 0.02% 1.03x
Dressbarn 0.02% 0.99x
Chicos 0.03% 0.96x
Urban Outfitters 0.02% 0.96x
Old Navy 0.04% 0.95x
Zumiez 0.03% 0.95x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 16.06% 323.98x
wooga.com 11.17% 298.16x
apps.facebook.com 47.57% 254.41x
megazebra.com 3.91% 240.43x
etermax.com 2.17% 187.77x
multivu.com 9.70% 154.95x
ea.com 7.47% 150.84x
jamcity.com 7.38% 150.33x
zynga.com 27.86% 143.68x
zimad.com 2.01% 142.88x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.15% 44.44x
Right Wing Blogs - Political Activism 1.45% 35.30x
Assorted Topics (Safari, Health, Wellness, Sports) 0.21% 34.07x
Assorted Topics (Car News, Animals, Viral Media) 5.77% 31.49x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.28% 28.63x
Consumer Rewards 0.21% 22.39x
Assorted Topics (Freebies, Gardens, Jewelry) 17.20% 21.09x
Natural & Healthy Living Researchers 1.48% 20.57x
Free Online Game Players 1.84% 18.47x
Right Wing Blogs - Conspiracy Theories 5.89% 17.26x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female