Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 119.6 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 43.08% 20.50x
Online Health Researchers 27.51% 16.80x
Ireland Trip Planners 39.93% 16.61x
Pet Lovers 37.70% 16.58x
Food Delivery Service Users 26.43% 16.52x
Streaming Linear TV Watchers (National Channels) 39.69% 16.15x
Eco-Conscious Consumers 27.75% 16.12x
Hardware Shoppers 27.17% 15.79x
Heartburn Sufferers 28.00% 15.78x
Trivia Enthusiasts 43.25% 15.60x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is H&M.

Location Composition Index
H&M 0.01% 1.92x
Hollister 0.01% 1.56x
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is zynga.com.

Website Composition Index
zynga.com 32.02% 248.62x
entertainment.howstuffworks.com 13.37% 130.29x
playjunkie.com 21.14% 125.31x
topix.com 6.63% 123.98x
goodietravel.com 10.08% 115.08x
thebrainypenny.com 11.45% 113.56x
roughmaps.com 15.85% 111.28x
falafelandcaviar.com 14.04% 107.93x
topixoffbeat.com 11.29% 99.16x
mommyish.com 17.35% 98.59x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.67% 48.14x
Free Online Game Players 1.51% 45.87x
Assorted Topics (Car News, Animals, Viral Media) 2.31% 38.73x
Numerology & Astrology 2.23% 32.89x
Disease Cluster 0.39% 30.18x
Assorted Topics (Conservative News, Politics, Viral Media) 15.46% 28.48x
Comedy Content 0.98% 27.27x
Humor & Entertainment 1.13% 26.96x
Assorted Topics (Freebies, Gardens, Jewelry) 8.35% 26.62x
Youth Educational Resources 0.33% 26.55x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female