Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 436.6 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 436.6 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 37.35% 17.25x
Trivia Enthusiasts 35.18% 13.85x
Streaming Linear TV Watchers (National Channels) 30.70% 13.80x
Breast Cancer Fund Raisers 23.87% 12.98x
Ireland Trip Planners 30.14% 12.96x
Pet Lovers 27.00% 12.82x
Mahjong Players 32.27% 12.74x
Budget Grocery Shoppers 26.92% 12.72x
Generic Prescription Drug Shoppers 28.40% 12.48x
Home Rug Shoppers 29.22% 12.20x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Chicos.

Location Composition Index
Chicos 0.02% 2.90x
Carhartt 0.17% 1.16x
Old Navy 0.01% 0.85x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is apps.facebook.com.

Website Composition Index
apps.facebook.com 35.61% 306.89x
wooga.com 11.91% 305.70x
prettysimplegames.com 13.66% 301.91x
megazebra.com 3.39% 268.15x
multivu.com 7.22% 211.43x
jamcity.com 5.88% 188.66x
pastbook.com 2.83% 154.01x
zynga.com 29.03% 151.89x
ea.com 7.53% 146.20x
quizzstar.com 3.37% 132.21x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.16% 63.83x
Assorted Topics (Car News, Animals, Viral Media) 4.15% 34.94x
Assorted Topics (Safari, Health, Wellness, Sports) 0.07% 33.04x
Right Wing Blogs - Political Activism 0.48% 28.70x
Free Online Game Players 1.88% 24.59x
Natural & Healthy Living Researchers 1.05% 19.82x
Consumer Rewards 0.15% 18.32x
Assorted Topics (Freebies, Gardens, Jewelry) 14.29% 18.13x
Scuba Diving 0.12% 16.85x
Humor & Entertainment 0.76% 16.25x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female