Dstillery Audiences

ONLINE GAMES FOR KIDS

Audience Size: 631.3 Thousand Devices

Explore the Online Games for Kids Audience

Below you'll find more information about the Online Games for Kids audience, broken down in different categories based on their digital and physical behaviors. These are 631.3 thousand unique devices whose actions qualify for the Online Games for Kids audience.

Dstillery Crafted Audiences

INTERESTS

The Online Games for Kids audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Online Games for Kids audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 28.88% 12.43x
Pet Lovers 26.86% 11.03x
Ireland Trip Planners 25.25% 10.32x
Ancestry Researchers 26.55% 10.09x
Trivia Enthusiasts 25.98% 9.97x
Crochet Enthusiasts 25.40% 9.88x
Mahjong Players 25.08% 9.80x
Cat Lovers 24.73% 9.76x
Pet Owners 24.96% 9.51x
Newly Recruited Military Personnel 23.76% 9.35x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Interest attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Online Games for Kids audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Online Games for Kids audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.65x
Madewell 0.01% 1.27x
Dressbarn 0.04% 1.18x
Kate Spade 0.02% 1.16x
Journeys 0.05% 1.10x
Gymboree 0.04% 1.03x
Jos A. Bank Clothiers 0.06% 1.03x
Chicos 0.04% 0.97x
Old Navy 0.07% 0.95x
American Eagle Outfitters 0.04% 0.93x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Location attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Web Insights

WEBSITES

The Online Games for Kids audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Online Games for Kids audience is prettysimplegames.com.

Website Composition Index
prettysimplegames.com 15.80% 344.90x
apps.facebook.com 49.36% 233.74x
zynga.com 25.36% 147.24x
multivu.com 8.73% 108.70x
jamcity.com 5.61% 105.49x
quizzstar.com 4.19% 71.08x
pastbook.com 3.32% 69.93x
lovethispic.com 4.05% 61.34x
kueez.com 2.36% 50.18x
momsrow.com 8.15% 48.28x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Web attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Online Games for Kids audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 2.68% 25.38x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 23.12x
Assorted Topics (Car News, Animals, Viral Media) 6.72% 20.75x
Natural & Healthy Living Researchers 1.51% 20.09x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.51% 19.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.27% 19.51x
Consumer Rewards 0.25% 17.43x
Assorted Topics (Freebies, Gardens, Jewelry) 19.66% 17.18x
ISPs & Local Services 0.04% 16.97x
Cars, Travel & Food 0.32% 14.96x
Composition Percentage: The overlap percentage between the Online Games for Kids audience and the Content Affinity attribute.
Index: A comparison of the Online Games for Kids audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Online Games for Kids audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female