Dstillery Audiences

OREGON NEWS

Audience Size: 3.8 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 52.70% 23.64x
Oregon Trip Planners 51.86% 17.82x
Oregon County and Local Fair Visitors 48.55% 14.88x
Liberal News Readers 23.55% 11.98x
Financial Business Intelligence Researchers 22.34% 11.11x
Readers of Japanese Content 21.64% 10.84x
Eco-Conscious Consumers 21.21% 10.70x
Advertising Professionals 21.36% 10.63x
Portland Trail Blazers Fans 28.74% 10.61x
Financial News Readers 20.42% 10.30x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.77x
Maurices 0.02% 1.59x
Old Navy 0.01% 1.39x
Mens Wearhouse 0.01% 1.13x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 1.43% 58.55x
portland5.com 1.20% 55.69x
oregonstateparks.org 3.29% 53.46x
kobi5.com 1.91% 53.18x
oregonzoo.org 1.64% 52.90x
kpic.com 2.67% 52.57x
kezi.com 7.43% 50.66x
pdxmonthly.com 2.97% 50.08x
dailyastorian.com 2.21% 49.70x
myodfw.com 2.39% 49.65x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.58% 13.48x
Pacific Northwest Sports & News Cluster 9.60% 13.30x
Central California Cluster 4.55% 12.57x
Local & Travel England - North Midlands 0.06% 12.42x
Northern California Cluster 9.53% 12.05x
Pacific Northwest Information Research Cluster 23.71% 11.70x
Cars, Travel & Food 0.02% 11.61x
Alaska Cluster 3.28% 11.59x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 11.28x
Australia & New Zealand Media 3.09% 11.27x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male