Dstillery Audiences

OREGON NEWS

Audience Size: 2.7 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 56.77% 32.18x
Oregon Trip Planners 57.43% 22.67x
Liberal News Readers 15.33% 10.96x
Portland Trail Blazers Fans 20.23% 10.78x
Montana and Idaho Trip Planners 22.49% 10.31x
Social Liberals 16.94% 10.18x
Financial Business Intelligence Researchers 15.06% 10.03x
Gonzaga Bulldogs Fans 18.12% 9.61x
Eco-Conscious Consumers 16.48% 9.52x
Readers of Japanese Content 16.77% 9.39x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.04% 4.08x
Patagonia 0.02% 3.48x
REI 0.03% 2.33x
Lorna Jane 0.01% 1.90x
Madewell 0.02% 1.76x
Carhartt 0.28% 1.72x
Zumiez 0.04% 1.48x
American Apparel 0.03% 1.36x
H&M 0.03% 1.33x
Free People 0.02% 1.27x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 4.63% 115.18x
travelportland.com 1.69% 112.81x
spiritmountain.com 2.68% 111.22x
oregonzoo.org 4.50% 109.52x
pdxparent.com 1.35% 109.09x
portlandtribune.com 2.09% 107.75x
pamplinmedia.com 2.48% 106.76x
eugenecascadescoast.org 2.76% 103.79x
oregonstateparks.org 11.19% 101.91x
portland5.com 2.86% 101.59x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 10.93% 15.35x
Pacific Northwest Information Research Cluster 13.58% 14.93x
Pac 12 Sports 2.46% 14.31x
Local & Travel England - North Midlands 0.04% 12.26x
Alaska Cluster 2.65% 12.18x
Idaho Cluster 4.21% 11.85x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.77% 11.64x
Environmental Conservation 0.05% 11.15x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 4.97% 10.25x
Feminism 0.89% 10.21x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male