Dstillery Audiences

OREGON NEWS

Audience Size: 1.5 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 50.73% 33.00x
Oregon Trip Planners 56.60% 18.72x
Liberal News Readers 17.42% 16.32x
Social Distancing Content Readers 15.69% 14.77x
Financial Business Intelligence Researchers 17.77% 14.49x
Advertising Professionals 17.16% 14.19x
Oregon County and Local Fair Visitors 49.22% 14.05x
Financial News Readers 13.68% 12.85x
Eco-Conscious Consumers 11.70% 12.71x
Competitive Sports Participants 14.99% 12.48x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.62x
Zumiez 0.03% 1.26x
Buckle 0.02% 1.23x
Maurices 0.04% 1.21x
Eddie Bauer 0.01% 1.03x
White House Black Market 0.01% 0.94x
Journeys 0.02% 0.89x
Gymboree 0.01% 0.83x
Mens Wearhouse 0.01% 0.81x
American Eagle Outfitters 0.01% 0.79x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is kpic.com.

Website Composition Index
kpic.com 2.84% 69.95x
kezi.com 10.20% 69.86x
democratherald.com 3.27% 69.85x
kval.com 12.63% 69.76x
dailyastorian.com 1.12% 68.93x
bendbulletin.com 3.34% 68.92x
portlandmercury.com 2.06% 68.64x
gazettetimes.com 3.36% 68.63x
nbc16.com 6.01% 68.12x
oregonzoo.org 2.88% 67.97x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 18.97x
Pac 12 Sports 1.53% 14.12x
Pacific Northwest Sports & News Cluster 4.46% 13.87x
Central California Cluster 2.03% 13.63x
Northern California Cluster 8.28% 13.13x
Pacific Northwest Information Research Cluster 19.04% 12.78x
San Francisco Bay Area Cluster 10.76% 12.71x
Australia & New Zealand Media 0.95% 11.55x
Idaho Cluster 5.60% 11.06x
Los Angeles News 18.68% 9.66x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male