Dstillery Audiences

OREGON NEWS

Audience Size: 3 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 49.78% 21.05x
Oregon Trip Planners 48.17% 15.04x
Liberal News Readers 27.90% 10.45x
Financial Business Intelligence Researchers 27.54% 10.10x
Oregon County and Local Fair Visitors 48.43% 10.09x
Financial News Readers 24.29% 9.42x
Readers of Japanese Content 27.31% 9.40x
Eco-Conscious Consumers 25.83% 9.37x
Portland Trail Blazers Fans 28.20% 9.34x
Advertising Professionals 26.08% 9.23x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.64x
Zumiez 0.01% 1.32x
Maurices 0.02% 1.27x
Chicos 0.01% 1.22x
Mens Wearhouse 0.02% 1.14x
White House Black Market 0.01% 1.11x
Old Navy 0.02% 1.10x
American Eagle Outfitters 0.01% 1.01x
Victoria's Secret 0.02% 0.99x
Buckle 0.01% 0.94x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonstateparks.org.

Website Composition Index
oregonstateparks.org 1.68% 51.87x
kpic.com 2.27% 50.23x
oregonzoo.org 1.53% 49.21x
opb.org 5.17% 48.84x
portlandmercury.com 3.52% 48.79x
pdxmonthly.com 1.61% 48.76x
myodfw.com 1.27% 48.40x
democratherald.com 3.07% 47.40x
kezi.com 8.93% 47.08x
kval.com 11.86% 46.63x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.42% 12.28x
Pacific Northwest Sports & News Cluster 9.40% 12.18x
Central California Cluster 4.33% 11.64x
Alaska Cluster 3.08% 11.02x
Pacific Northwest Information Research Cluster 23.91% 10.78x
Australia & New Zealand Media 2.79% 10.78x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 10.58x
Northern California Cluster 9.98% 10.51x
Idaho Cluster 7.99% 10.44x
Local & Travel England - North Midlands 0.06% 10.36x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male