Dstillery Audiences

OREGON NEWS

Audience Size: 2.9 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 53.78% 35.40x
Oregon Trip Planners 52.73% 26.45x
Liberal News Readers 15.75% 12.54x
Portland Trail Blazers Fans 18.03% 11.98x
Montana and Idaho Trip Planners 20.64% 11.71x
Social Liberals 16.73% 11.64x
Eco-Conscious Consumers 16.53% 11.25x
Financial Business Intelligence Researchers 16.40% 11.01x
Gonzaga Bulldogs Fans 17.20% 10.93x
Readers of Japanese Content 16.21% 10.89x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.03% 2.99x
Patagonia 0.03% 1.96x
REI 0.02% 1.91x
The North Face 0.02% 1.59x
Madewell 0.02% 1.59x
Banana Republic 0.04% 1.48x
Eddie Bauer 0.02% 1.39x
Mens Wearhouse 0.45% 1.38x
Free People 0.02% 1.36x
Zara 0.02% 1.34x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.74% 94.13x
oregonhumane.org 4.33% 92.58x
spiritmountain.com 2.60% 88.65x
travelportland.com 1.66% 88.50x
portlandtribune.com 1.55% 88.08x
kpic.com 1.47% 87.06x
mcmenamins.com 6.37% 85.16x
portland5.com 3.22% 84.15x
kval.com 6.45% 84.04x
hoodrivernews.com 1.01% 82.31x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 11.04% 14.78x
Pacific Northwest Information Research Cluster 15.64% 13.56x
Pac 12 Sports 2.11% 12.70x
Alaska Cluster 2.69% 12.58x
Local & Travel England - North Midlands 0.03% 12.11x
Idaho Cluster 4.86% 11.74x
Environmental Conservation 0.06% 11.39x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.23x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.02% 10.43x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 10.34x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male