Explore the Oregon News Audience
Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oregon News audience.
INTERESTS
The Oregon News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 59.98% | 24.08x |
| Oregon Trip Planners | 55.48% | 17.44x |
| Oregon County and Local Fair Visitors | 51.84% | 15.42x |
| Liberal News Readers | 23.64% | 10.33x |
| Social Liberals | 24.78% | 9.63x |
| Eco-Conscious Consumers | 23.08% | 9.56x |
| Financial Business Intelligence Researchers | 23.21% | 9.48x |
| Portland Trail Blazers Fans | 24.75% | 9.47x |
| Readers of Japanese Content | 23.46% | 9.44x |
| Arizona Wildcats Fans | 22.47% | 9.09x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
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APPAREL RETAILERS
The Oregon News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.04% | 3.51x |
| Patagonia | 0.02% | 2.88x |
| REI | 0.03% | 2.25x |
| Eddie Bauer | 0.03% | 1.55x |
| The North Face | 0.02% | 1.39x |
| Mens Wearhouse | 0.49% | 1.33x |
| Buckle | 0.26% | 1.27x |
| Bonobos | 0.08% | 1.23x |
| Free People | 0.02% | 1.23x |
| Zumiez | 0.07% | 1.17x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
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WEBSITES
The Oregon News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oregon News audience is oregonzoo.org.
| Website | Composition | Index |
| oregonzoo.org | 1.38% | 82.21x |
| oregonhumane.org | 3.51% | 77.57x |
| travelportland.com | 1.53% | 76.32x |
| spiritmountain.com | 2.23% | 75.98x |
| mcmenamins.com | 3.32% | 75.90x |
| kpic.com | 2.36% | 75.68x |
| pamplinmedia.com | 3.79% | 71.82x |
| portland5.com | 2.55% | 71.76x |
| kval.com | 9.00% | 70.72x |
| kezi.com | 6.85% | 70.62x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 10.95% | 13.31x |
| Pacific Northwest Information Research Cluster | 18.72% | 13.14x |
| Environmental Conservation | 0.07% | 12.04x |
| Alaska Cluster | 3.00% | 12.03x |
| Idaho Cluster | 6.36% | 11.95x |
| Pac 12 Sports | 1.45% | 11.61x |
| Local & Travel England - North Midlands | 0.04% | 11.17x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 10.88x |
| Australia & New Zealand Media | 4.09% | 10.40x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 6.56% | 10.11x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
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DEMOGRAPHICS
The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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