Dstillery Audiences

OREGON NEWS

Audience Size: 1.1 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 57.43% 37.96x
Oregon Trip Planners 70.27% 18.59x
Oregon County and Local Fair Visitors 57.85% 17.47x
San Francisco Activities Researchers 9.84% 13.58x
Zoo Visitors 31.94% 13.49x
COVID Vaccine Researchers 11.57% 13.05x
Retired Government Employees 6.24% 12.44x
Advertising Professionals 15.11% 12.11x
San Francisco Trip Planners 18.84% 12.03x
Winter Sports Destination Seekers 8.47% 11.93x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Maurices.

Location Composition Index
Maurices 0.02% 1.04x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is kpic.com.

Website Composition Index
kpic.com 3.42% 119.82x
kval.com 13.81% 117.00x
nbc16.com 6.07% 115.14x
democratherald.com 4.49% 110.22x
bendbulletin.com 1.15% 108.04x
ktvl.com 9.00% 107.55x
portlandmercury.com 2.07% 106.16x
kcby.com 3.33% 104.30x
kptv.com 26.85% 104.09x
oregonzoo.org 3.44% 104.01x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 1.77% 15.60x
Northern California Cluster 6.53% 14.56x
Pacific Northwest Sports & News Cluster 3.17% 13.81x
Pacific Northwest Information Research Cluster 18.29% 12.49x
San Francisco Bay Area Cluster 5.90% 11.15x
Central California Cluster 1.09% 10.90x
Idaho Cluster 4.26% 10.58x
Alaska Cluster 0.23% 10.00x
Los Angeles News 13.50% 9.50x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.14% 9.21x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male