Dstillery Audiences

OREGON NEWS

Audience Size: 2.7 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 52.72% 27.00x
Oregon Trip Planners 53.33% 17.87x
Liberal News Readers 24.22% 15.09x
Oregon County and Local Fair Visitors 48.27% 15.06x
Financial Business Intelligence Researchers 24.23% 14.12x
Eco-Conscious Consumers 21.27% 13.28x
Advertising Professionals 22.45% 13.17x
Financial News Readers 21.48% 13.15x
Readers of Japanese Content 23.82% 12.92x
Boston Trip Planners 20.06% 12.35x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Maurices.

Location Composition Index
Maurices 0.03% 1.71x
Carhartt 0.18% 1.65x
Lane Bryant 0.01% 1.60x
Buckle 0.01% 1.40x
Victoria's Secret 0.02% 1.12x
Express 0.01% 1.09x
Journeys 0.02% 1.02x
Old Navy 0.01% 0.98x
The Childrens Place 0.01% 0.75x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonstateparks.org.

Website Composition Index
oregonstateparks.org 1.03% 65.95x
kpic.com 1.92% 62.87x
opb.org 3.30% 62.82x
portlandmercury.com 2.25% 62.50x
kval.com 9.82% 59.69x
oregonzoo.org 2.55% 59.37x
democratherald.com 2.94% 58.92x
kezi.com 8.67% 58.46x
oregon.gov 2.45% 58.14x
ktvl.com 3.84% 56.86x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 8.03% 16.21x
Pac 12 Sports 0.47% 15.83x
Central California Cluster 3.46% 15.77x
Alaska Cluster 2.54% 15.49x
Australia & New Zealand Media 2.35% 14.67x
Northern California Cluster 8.97% 14.36x
Pacific Northwest Information Research Cluster 21.38% 13.89x
Idaho Cluster 7.24% 13.02x
Public Policy Media 1.90% 13.01x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.62x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male