Dstillery Audiences

OREGON NEWS

Audience Size: 2.9 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 59.41% 30.19x
Oregon Trip Planners 60.28% 20.78x
Portland Trail Blazers Fans 21.53% 10.91x
Liberal News Readers 16.14% 10.75x
Social Liberals 17.37% 10.08x
Montana and Idaho Trip Planners 23.73% 9.86x
Financial Business Intelligence Researchers 16.89% 9.67x
Eco-Conscious Consumers 16.71% 9.60x
Readers of Japanese Content 17.02% 9.37x
Gonzaga Bulldogs Fans 19.86% 9.23x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.04% 4.89x
REI 0.04% 2.10x
Zumiez 0.04% 1.85x
Carhartt 0.33% 1.84x
Madewell 0.03% 1.75x
Patagonia 0.02% 1.74x
Gymboree 0.04% 1.55x
Free People 0.02% 1.47x
Lorna Jane 0.01% 1.31x
H&M 0.04% 1.29x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 4.32% 121.16x
oregonzoo.org 3.45% 120.69x
pdxparent.com 1.15% 119.06x
travelportland.com 1.54% 118.10x
spiritmountain.com 2.57% 116.24x
pamplinmedia.com 2.10% 115.26x
portlandtribune.com 1.71% 112.45x
mhcc.edu 1.10% 110.58x
kpic.com 1.13% 109.07x
eugenecascadescoast.org 2.38% 107.46x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 10.90% 15.44x
Pacific Northwest Information Research Cluster 14.28% 14.06x
Pac 12 Sports 2.46% 13.21x
Alaska Cluster 2.62% 12.67x
Environmental Conservation 0.06% 12.08x
Idaho Cluster 4.40% 11.88x
Local & Travel England - North Midlands 0.03% 11.76x
Assorted Topics (Viral Media, Paid Traffic) 3.97% 11.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 10.85x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.92% 10.48x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male