Dstillery Audiences

OREGON NEWS

Audience Size: 3.1 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 47.70% 34.73x
Oregon Trip Planners 46.11% 26.31x
Liberal News Readers 16.65% 11.92x
Montana and Idaho Trip Planners 18.58% 11.46x
Social Liberals 16.62% 11.42x
Eco-Conscious Consumers 15.74% 10.95x
Financial Business Intelligence Researchers 15.97% 10.95x
Readers of Japanese Content 15.88% 10.84x
Gonzaga Bulldogs Fans 16.23% 10.67x
Arizona Wildcats Fans 14.41% 10.41x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.03% 3.23x
REI 0.03% 2.13x
Patagonia 0.02% 1.82x
Carhartt 0.01% 1.78x
Mens Wearhouse 0.56% 1.42x
Eddie Bauer 0.03% 1.40x
Free People 0.03% 1.32x
Buckle 0.18% 1.28x
Zumiez 0.07% 1.27x
Bonobos 0.06% 1.25x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 2.04% 87.03x
oregonhumane.org 4.00% 84.47x
portlandtribune.com 1.15% 81.46x
travelportland.com 1.74% 81.42x
spiritmountain.com 2.50% 81.29x
kpic.com 1.61% 81.20x
mcmenamins.com 4.79% 79.59x
portland5.com 2.90% 77.52x
kval.com 7.39% 76.77x
democratherald.com 4.26% 75.72x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 11.09% 13.53x
Pacific Northwest Information Research Cluster 17.02% 12.84x
Pac 12 Sports 1.82% 12.03x
Local & Travel England - North Midlands 0.04% 11.67x
Alaska Cluster 2.77% 11.64x
Idaho Cluster 5.43% 11.50x
Environmental Conservation 0.06% 11.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.38x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.31% 10.07x
Australia & New Zealand Media 3.71% 9.98x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male