Dstillery Audiences

OREGON NEWS

Audience Size: 3.4 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 59.03% 23.88x
Oregon Trip Planners 53.97% 17.68x
Oregon County and Local Fair Visitors 50.68% 15.16x
Liberal News Readers 25.33% 11.22x
Financial Business Intelligence Researchers 24.02% 10.62x
Eco-Conscious Consumers 24.57% 10.42x
Social Liberals 25.78% 10.21x
Readers of Japanese Content 24.72% 10.18x
Financial News Readers 21.30% 9.84x
Arizona Wildcats Fans 24.54% 9.79x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.03% 3.82x
Patagonia 0.02% 2.98x
Carhartt 0.26% 1.82x
Eddie Bauer 0.03% 1.72x
REI 0.01% 1.48x
Madewell 0.02% 1.45x
The North Face 0.02% 1.45x
Mens Wearhouse 0.07% 1.22x
J. Crew 0.03% 1.14x
American Apparel 0.02% 1.12x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is travelportland.com.

Website Composition Index
travelportland.com 1.25% 78.15x
oregonhumane.org 3.23% 76.81x
oregonzoo.org 1.28% 75.30x
spiritmountain.com 1.99% 75.13x
kpic.com 2.38% 74.17x
democratherald.com 3.93% 71.53x
kezi.com 6.82% 70.46x
portland5.com 2.42% 70.36x
pamplinmedia.com 4.79% 69.34x
dailyastorian.com 2.21% 69.11x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.83% 13.95x
Pacific Northwest Information Research Cluster 19.33% 13.59x
Alaska Cluster 3.14% 13.03x
Idaho Cluster 6.55% 12.68x
Local & Travel England - North Midlands 0.05% 12.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.14x
Environmental Conservation 0.06% 11.82x
Pac 12 Sports 1.21% 11.58x
Australia & New Zealand Media 3.99% 11.19x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.13% 10.85x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male