Dstillery Audiences

OREGON NEWS

Audience Size: 2.4 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 50.16% 29.60x
Oregon Trip Planners 54.21% 18.37x
Liberal News Readers 21.04% 14.96x
Oregon County and Local Fair Visitors 47.46% 14.50x
Social Distancing Content Readers 16.76% 14.22x
Financial Business Intelligence Researchers 20.00% 13.93x
Advertising Professionals 19.72% 13.34x
Eco-Conscious Consumers 15.58% 12.70x
Financial News Readers 16.54% 12.51x
Readers of Japanese Content 21.25% 12.45x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is REI.

Location Composition Index
REI 0.01% 2.80x
Carhartt 0.36% 1.64x
H&M 0.02% 1.36x
Lane Bryant 0.03% 1.35x
Michael Kors 0.02% 1.33x
Maurices 0.06% 1.31x
Mens Wearhouse 0.04% 1.30x
Eddie Bauer 0.01% 1.30x
Gymboree 0.02% 1.29x
Zumiez 0.03% 1.23x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregon.gov.

Website Composition Index
oregon.gov 1.28% 65.42x
kpic.com 2.74% 64.89x
portlandmercury.com 1.56% 64.63x
kval.com 11.45% 63.46x
kezi.com 9.80% 63.12x
oregonzoo.org 3.11% 62.67x
gazettetimes.com 3.85% 62.29x
democratherald.com 3.13% 62.13x
dailyastorian.com 1.30% 61.89x
nbc16.com 5.35% 60.78x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 16.28x
Central California Cluster 2.49% 14.36x
Pacific Northwest Sports & News Cluster 5.52% 14.25x
Northern California Cluster 8.23% 13.76x
Pac 12 Sports 1.33% 13.21x
Australia & New Zealand Media 1.16% 13.03x
Pacific Northwest Information Research Cluster 18.58% 12.98x
San Francisco Bay Area Cluster 12.95% 12.50x
Idaho Cluster 5.58% 11.84x
Alaska Cluster 0.71% 11.02x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male