Dstillery Audiences

OREGON NEWS

Audience Size: 3.3 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 60.40% 21.76x
Oregon Trip Planners 55.07% 16.42x
Oregon County and Local Fair Visitors 50.04% 13.54x
Liberal News Readers 29.48% 10.35x
Financial Business Intelligence Researchers 28.75% 9.69x
Arizona Wildcats Fans 25.86% 9.68x
Eco-Conscious Consumers 28.91% 9.64x
Portland Trail Blazers Fans 27.20% 9.61x
Readers of Japanese Content 27.55% 9.58x
Conservative News Readers 26.34% 9.36x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.02% 3.91x
Patagonia 0.02% 2.59x
REI 0.02% 1.98x
Carhartt 0.40% 1.84x
The North Face 0.02% 1.39x
Buckle 0.04% 1.38x
Eddie Bauer 0.02% 1.34x
American Apparel 0.02% 1.18x
Zumiez 0.05% 1.15x
Mens Wearhouse 0.05% 1.10x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 2.92% 70.55x
spiritmountain.com 1.76% 68.50x
kezi.com 4.88% 65.59x
kpic.com 2.49% 64.88x
portland5.com 2.24% 64.52x
oregonzoo.org 2.05% 64.42x
oregonstateparks.org 6.43% 63.50x
kobi5.com 4.11% 63.16x
myoccu.org 1.37% 62.85x
eugenecascadescoast.org 1.60% 62.68x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.27% 13.59x
Alaska Cluster 3.06% 13.38x
Pacific Northwest Information Research Cluster 19.60% 12.92x
Local & Travel England - North Midlands 0.06% 12.89x
Idaho Cluster 6.45% 12.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.46x
Environmental Conservation 0.07% 11.98x
Australia & New Zealand Media 3.72% 11.73x
Pac 12 Sports 1.02% 11.63x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.39% 10.94x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male