Dstillery Audiences

OREGON NEWS

Audience Size: 3 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 59.98% 24.08x
Oregon Trip Planners 55.48% 17.44x
Oregon County and Local Fair Visitors 51.84% 15.42x
Liberal News Readers 23.64% 10.33x
Social Liberals 24.78% 9.63x
Eco-Conscious Consumers 23.08% 9.56x
Financial Business Intelligence Researchers 23.21% 9.48x
Portland Trail Blazers Fans 24.75% 9.47x
Readers of Japanese Content 23.46% 9.44x
Arizona Wildcats Fans 22.47% 9.09x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.04% 3.51x
Patagonia 0.02% 2.88x
REI 0.03% 2.25x
Eddie Bauer 0.03% 1.55x
The North Face 0.02% 1.39x
Mens Wearhouse 0.49% 1.33x
Buckle 0.26% 1.27x
Bonobos 0.08% 1.23x
Free People 0.02% 1.23x
Zumiez 0.07% 1.17x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonzoo.org.

Website Composition Index
oregonzoo.org 1.38% 82.21x
oregonhumane.org 3.51% 77.57x
travelportland.com 1.53% 76.32x
spiritmountain.com 2.23% 75.98x
mcmenamins.com 3.32% 75.90x
kpic.com 2.36% 75.68x
pamplinmedia.com 3.79% 71.82x
portland5.com 2.55% 71.76x
kval.com 9.00% 70.72x
kezi.com 6.85% 70.62x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 10.95% 13.31x
Pacific Northwest Information Research Cluster 18.72% 13.14x
Environmental Conservation 0.07% 12.04x
Alaska Cluster 3.00% 12.03x
Idaho Cluster 6.36% 11.95x
Pac 12 Sports 1.45% 11.61x
Local & Travel England - North Midlands 0.04% 11.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.88x
Australia & New Zealand Media 4.09% 10.40x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.56% 10.11x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male