Explore the Oregon News Audience
Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Oregon News audience.
INTERESTS
The Oregon News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 54.25% | 26.38x |
| Oregon Trip Planners | 53.92% | 17.18x |
| Liberal News Readers | 24.95% | 14.47x |
| Oregon County and Local Fair Visitors | 47.65% | 14.07x |
| Financial Business Intelligence Researchers | 24.03% | 13.84x |
| Advertising Professionals | 22.50% | 12.94x |
| Eco-Conscious Consumers | 21.28% | 12.94x |
| Readers of Japanese Content | 23.48% | 12.80x |
| Social Distancing Content Readers | 18.00% | 12.64x |
| Financial News Readers | 21.23% | 12.58x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
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APPAREL RETAILERS
The Oregon News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.58x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
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WEBSITES
The Oregon News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oregon News audience is opb.org.
| Website | Composition | Index |
| opb.org | 2.17% | 64.11x |
| kpic.com | 1.88% | 61.83x |
| portlandmercury.com | 2.07% | 61.64x |
| oregonzoo.org | 2.40% | 60.20x |
| kval.com | 8.39% | 59.96x |
| kezi.com | 8.63% | 59.31x |
| oregon.gov | 2.02% | 59.02x |
| democratherald.com | 2.90% | 58.71x |
| dailyastorian.com | 1.95% | 57.28x |
| statesmanjournal.com | 18.18% | 55.90x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oregon News audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 2.93% | 15.40x |
| Alaska Cluster | 1.92% | 15.35x |
| Pacific Northwest Sports & News Cluster | 7.30% | 14.64x |
| Australia & New Zealand Media | 2.14% | 14.27x |
| Northern California Cluster | 8.86% | 13.49x |
| Pacific Northwest Information Research Cluster | 20.60% | 13.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.05% | 12.81x |
| Idaho Cluster | 6.75% | 12.44x |
| Environmental Conservation | 0.05% | 12.35x |
| Public Policy Media | 1.54% | 12.20x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
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DEMOGRAPHICS
The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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