Dstillery Audiences

OREGON NEWS

Audience Size: 2.6 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 53.83% 25.33x
Oregon Trip Planners 53.19% 16.45x
Liberal News Readers 24.78% 13.63x
Oregon County and Local Fair Visitors 47.10% 13.31x
Financial Business Intelligence Researchers 23.84% 12.90x
Social Distancing Content Readers 18.79% 12.69x
Advertising Professionals 22.34% 12.57x
Eco-Conscious Consumers 20.06% 12.09x
Readers of Japanese Content 24.05% 11.97x
Financial News Readers 20.76% 11.75x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is REI.

Location Composition Index
REI 0.01% 4.07x
Eddie Bauer 0.01% 1.70x
Carhartt 0.33% 1.70x
Maurices 0.05% 1.51x
Gymboree 0.02% 1.42x
H&M 0.01% 1.32x
Zumiez 0.02% 1.29x
LOFT 0.02% 1.28x
J. Crew 0.01% 1.15x
Mens Wearhouse 0.03% 1.14x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is portlandmercury.com.

Website Composition Index
portlandmercury.com 1.84% 60.11x
kval.com 9.72% 59.94x
oregonzoo.org 2.43% 59.10x
kpic.com 2.69% 58.61x
kezi.com 10.11% 58.00x
oregon.gov 1.64% 57.49x
dailyastorian.com 1.58% 56.73x
democratherald.com 3.14% 55.71x
gazettetimes.com 3.94% 55.48x
nbc16.com 4.76% 55.42x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 16.14x
Pacific Northwest Sports & News Cluster 6.74% 13.51x
Central California Cluster 2.71% 13.43x
Pac 12 Sports 1.19% 13.04x
Australia & New Zealand Media 1.68% 12.90x
Northern California Cluster 9.17% 12.66x
Pacific Northwest Information Research Cluster 19.61% 12.37x
Alaska Cluster 1.15% 12.07x
San Francisco Bay Area Cluster 14.09% 11.67x
Idaho Cluster 6.21% 11.24x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male