Dstillery Audiences

OREGON NEWS

Audience Size: 3.1 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 53.26% 24.21x
Oregon Trip Planners 51.44% 16.36x
Oregon County and Local Fair Visitors 46.55% 13.24x
Liberal News Readers 24.88% 13.20x
Financial Business Intelligence Researchers 24.29% 12.68x
Advertising Professionals 22.12% 12.22x
Social Distancing Content Readers 18.46% 12.02x
Readers of Japanese Content 23.61% 11.72x
Financial News Readers 21.08% 11.66x
Eco-Conscious Consumers 21.44% 11.60x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.81x
Carhartt 0.25% 1.66x
J. Crew 0.01% 1.64x
Forever 21 0.01% 1.46x
Zumiez 0.01% 1.40x
Victoria's Secret 0.03% 1.39x
LOFT 0.02% 1.30x
Maurices 0.03% 1.29x
Banana Republic 0.01% 1.20x
White House Black Market 0.02% 1.17x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is opb.org.

Website Composition Index
opb.org 1.26% 58.35x
portlandmercury.com 1.92% 55.54x
kpic.com 2.33% 55.01x
oregon.gov 1.70% 54.21x
oregonzoo.org 2.52% 54.14x
kval.com 9.11% 52.62x
kezi.com 9.83% 52.27x
dailyastorian.com 1.77% 51.97x
koin.com 32.15% 51.49x
pamplinmedia.com 6.14% 50.74x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 14.40x
Central California Cluster 2.77% 13.64x
Alaska Cluster 1.50% 13.51x
Pacific Northwest Sports & News Cluster 6.97% 13.07x
Australia & New Zealand Media 2.02% 12.74x
Northern California Cluster 8.62% 12.66x
London Tourism & Events 0.03% 11.92x
Pacific Northwest Information Research Cluster 19.72% 11.89x
Pac 12 Sports 1.11% 11.72x
Environmental Conservation 0.05% 11.21x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male