Dstillery Audiences

OREGON NEWS

Audience Size: 2.5 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 54.25% 26.38x
Oregon Trip Planners 53.92% 17.18x
Liberal News Readers 24.95% 14.47x
Oregon County and Local Fair Visitors 47.65% 14.07x
Financial Business Intelligence Researchers 24.03% 13.84x
Advertising Professionals 22.50% 12.94x
Eco-Conscious Consumers 21.28% 12.94x
Readers of Japanese Content 23.48% 12.80x
Social Distancing Content Readers 18.00% 12.64x
Financial News Readers 21.23% 12.58x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.58x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is opb.org.

Website Composition Index
opb.org 2.17% 64.11x
kpic.com 1.88% 61.83x
portlandmercury.com 2.07% 61.64x
oregonzoo.org 2.40% 60.20x
kval.com 8.39% 59.96x
kezi.com 8.63% 59.31x
oregon.gov 2.02% 59.02x
democratherald.com 2.90% 58.71x
dailyastorian.com 1.95% 57.28x
statesmanjournal.com 18.18% 55.90x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 2.93% 15.40x
Alaska Cluster 1.92% 15.35x
Pacific Northwest Sports & News Cluster 7.30% 14.64x
Australia & New Zealand Media 2.14% 14.27x
Northern California Cluster 8.86% 13.49x
Pacific Northwest Information Research Cluster 20.60% 13.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 12.81x
Idaho Cluster 6.75% 12.44x
Environmental Conservation 0.05% 12.35x
Public Policy Media 1.54% 12.20x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male