Explore the Oregon News Audience
Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Oregon News audience.
INTERESTS
The Oregon News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 49.78% | 21.05x |
| Oregon Trip Planners | 48.17% | 15.04x |
| Liberal News Readers | 27.90% | 10.45x |
| Financial Business Intelligence Researchers | 27.54% | 10.10x |
| Oregon County and Local Fair Visitors | 48.43% | 10.09x |
| Financial News Readers | 24.29% | 9.42x |
| Readers of Japanese Content | 27.31% | 9.40x |
| Eco-Conscious Consumers | 25.83% | 9.37x |
| Portland Trail Blazers Fans | 28.20% | 9.34x |
| Advertising Professionals | 26.08% | 9.23x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
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APPAREL RETAILERS
The Oregon News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.64x |
| Zumiez | 0.01% | 1.32x |
| Maurices | 0.02% | 1.27x |
| Chicos | 0.01% | 1.22x |
| Mens Wearhouse | 0.02% | 1.14x |
| White House Black Market | 0.01% | 1.11x |
| Old Navy | 0.02% | 1.10x |
| American Eagle Outfitters | 0.01% | 1.01x |
| Victoria's Secret | 0.02% | 0.99x |
| Buckle | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
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WEBSITES
The Oregon News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Oregon News audience is oregonstateparks.org.
| Website | Composition | Index |
| oregonstateparks.org | 1.68% | 51.87x |
| kpic.com | 2.27% | 50.23x |
| oregonzoo.org | 1.53% | 49.21x |
| opb.org | 5.17% | 48.84x |
| portlandmercury.com | 3.52% | 48.79x |
| pdxmonthly.com | 1.61% | 48.76x |
| myodfw.com | 1.27% | 48.40x |
| democratherald.com | 3.07% | 47.40x |
| kezi.com | 8.93% | 47.08x |
| kval.com | 11.86% | 46.63x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Oregon News audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.42% | 12.28x |
| Pacific Northwest Sports & News Cluster | 9.40% | 12.18x |
| Central California Cluster | 4.33% | 11.64x |
| Alaska Cluster | 3.08% | 11.02x |
| Pacific Northwest Information Research Cluster | 23.91% | 10.78x |
| Australia & New Zealand Media | 2.79% | 10.78x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 10.58x |
| Northern California Cluster | 9.98% | 10.51x |
| Idaho Cluster | 7.99% | 10.44x |
| Local & Travel England - North Midlands | 0.06% | 10.36x |
Composition Percentage:
The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
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DEMOGRAPHICS
The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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