Dstillery Audiences

OREGON NEWS

Audience Size: 3.5 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 41.33% 42.75x
Oregon Trip Planners 51.00% 32.66x
Oregon County and Local Fair Visitors 48.67% 25.93x
Financial Business Intelligence Researchers 15.00% 20.87x
Liberal News Readers 13.33% 20.63x
Portland Trail Blazers Fans 26.67% 20.47x
TV Advertising Professionals 11.33% 20.11x
Readers of Japanese Content 14.00% 19.20x
Entertainment Industry Decision Makers 10.67% 18.42x
Competitive Sports Participants 13.33% 18.29x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location Composition Index
Carhartt 0.30% 2.28x
Zumiez 0.01% 2.14x
Buckle 0.01% 1.85x
Lane Bryant 0.01% 1.72x
Old Navy 0.03% 1.55x
Victoria's Secret 0.01% 1.34x
Mens Wearhouse 0.01% 1.26x
Journeys 0.01% 1.18x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 1.11% 49.15x
oregonstateparks.org 2.47% 45.42x
kobi5.com 1.40% 45.11x
oregonzoo.org 1.73% 43.84x
kpic.com 2.42% 43.81x
pdxmonthly.com 2.32% 42.77x
portlandmercury.com 4.87% 42.50x
opb.org 7.19% 42.49x
myodfw.com 1.84% 42.43x
legacyhealth.org 1.16% 41.96x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 4.27% 19.64x
Pacific Northwest Sports & News Cluster 7.06% 18.10x
Northern California Cluster 9.37% 17.14x
Middle East News 3.14% 15.42x
Public Policy Media 1.42% 15.13x
Assorted Topics (Power Trains, Drones, Web Design) 0.65% 14.86x
Idaho Cluster 7.24% 14.19x
San Francisco Bay Area Cluster 11.63% 14.17x
Smart Travel 2.08% 13.89x
Retail Industry News 0.42% 13.70x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male