OREGON NEWS

Audience Size: 1.5 Million Devices

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Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Oregon News audience.

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest	Composition	Index
Oregon Ducks Fans	50.73%	33.00x
Oregon Trip Planners	56.60%	18.72x
Liberal News Readers	17.42%	16.32x
Social Distancing Content Readers	15.69%	14.77x
Financial Business Intelligence Researchers	17.77%	14.49x
Advertising Professionals	17.16%	14.19x
Oregon County and Local Fair Visitors	49.22%	14.05x
Financial News Readers	13.68%	12.85x
Eco-Conscious Consumers	11.70%	12.71x
Competitive Sports Participants	14.99%	12.48x

Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.

Index: A comparison of the Oregon News audience to the internet population.

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Carhartt.

Location	Composition	Index
Carhartt	0.22%	1.62x
Zumiez	0.03%	1.26x
Buckle	0.02%	1.23x
Maurices	0.04%	1.21x
Eddie Bauer	0.01%	1.03x
White House Black Market	0.01%	0.94x
Journeys	0.02%	0.89x
Gymboree	0.01%	0.83x
Mens Wearhouse	0.01%	0.81x
American Eagle Outfitters	0.01%	0.79x

Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.

Index: A comparison of the Oregon News audience to the internet population.

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is kpic.com.

Website	Composition	Index
kpic.com	2.84%	69.95x
kezi.com	10.20%	69.86x
democratherald.com	3.27%	69.85x
kval.com	12.63%	69.76x
dailyastorian.com	1.12%	68.93x
bendbulletin.com	3.34%	68.92x
portlandmercury.com	2.06%	68.64x
gazettetimes.com	3.36%	68.63x
nbc16.com	6.01%	68.12x
oregonzoo.org	2.88%	67.97x

Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.

Index: A comparison of the Oregon News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity	Composition	Index
Assorted Topics (Coupons, Stain Removal, Seafood)	0.01%	18.97x
Pac 12 Sports	1.53%	14.12x
Pacific Northwest Sports & News Cluster	4.46%	13.87x
Central California Cluster	2.03%	13.63x
Northern California Cluster	8.28%	13.13x
Pacific Northwest Information Research Cluster	19.04%	12.78x
San Francisco Bay Area Cluster	10.76%	12.71x
Australia & New Zealand Media	0.95%	11.55x
Idaho Cluster	5.60%	11.06x
Los Angeles News	18.68%	9.66x

Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.

Index: A comparison of the Oregon News audience to the internet population.

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male