Dstillery Audiences

OREGON NEWS

Audience Size: 1.3 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 48.01% 40.07x
Oregon Trip Planners 57.67% 20.29x
Financial Business Intelligence Researchers 13.89% 16.38x
Social Distancing Content Readers 14.41% 15.48x
Advertising Professionals 13.69% 15.42x
Oregon County and Local Fair Visitors 53.67% 14.58x
TV Advertising Professionals 9.20% 13.01x
Eco-Conscious Consumers 7.44% 12.96x
Readers of Japanese Content 15.61% 12.94x
Liberal News Readers 13.44% 12.82x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location Composition Index
Columbia 0.01% 4.90x
J. Crew 0.02% 1.79x
Mens Wearhouse 0.02% 1.40x
Zumiez 0.03% 1.40x
Buckle 0.02% 1.40x
Michael Kors 0.01% 1.39x
White House Black Market 0.02% 1.26x
Maurices 0.04% 1.20x
Chicos 0.02% 1.15x
Urban Outfitters 0.02% 1.06x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is kpic.com.

Website Composition Index
kpic.com 3.10% 92.83x
democratherald.com 3.38% 92.42x
bendbulletin.com 2.10% 91.36x
portlandmercury.com 1.49% 91.34x
kval.com 14.26% 91.17x
nbc16.com 5.61% 90.67x
kezi.com 9.91% 88.29x
eastoregonian.com 1.06% 88.08x
kptv.com 29.85% 87.08x
kdrv.com 6.36% 86.75x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 7.73% 15.35x
Pac 12 Sports 1.40% 14.37x
Pacific Northwest Sports & News Cluster 3.54% 13.75x
San Francisco Bay Area Cluster 8.06% 13.38x
Pacific Northwest Information Research Cluster 17.71% 13.29x
Central California Cluster 1.59% 13.08x
Idaho Cluster 4.89% 11.35x
Australia & New Zealand Media 1.02% 10.86x
Los Angeles News 16.62% 10.71x
Environmental Conservation 0.02% 10.42x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male