OREGON NEWS

Audience Size: 2.7 Million Devices

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Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Oregon News audience.

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest	Composition	Index
Oregon Ducks Fans	59.84%	31.74x
Oregon Trip Planners	60.16%	22.07x
Portland Trail Blazers Fans	20.06%	10.74x
Liberal News Readers	14.39%	10.59x
Montana and Idaho Trip Planners	23.38%	10.18x
Social Liberals	16.74%	9.69x
Gonzaga Bulldogs Fans	17.80%	9.45x
Financial Business Intelligence Researchers	15.05%	9.41x
Eco-Conscious Consumers	15.99%	8.99x
Readers of Japanese Content	16.21%	8.95x

Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.

Index: A comparison of the Oregon News audience to the internet population.

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Columbia.

Location	Composition	Index
Columbia	0.04%	5.71x
Patagonia	0.01%	2.54x
Lorna Jane	0.01%	2.51x
REI	0.03%	2.35x
Carhartt	0.27%	1.88x
Madewell	0.02%	1.74x
Free People	0.02%	1.74x
Zumiez	0.03%	1.60x
American Apparel	0.03%	1.51x
H&M	0.03%	1.41x

Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.

Index: A comparison of the Oregon News audience to the internet population.

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is edgefieldconcerts.com.

Website	Composition	Index
edgefieldconcerts.com	1.13%	138.82x
cinema21.com	0.84%	132.04x
thesquarepdx.org	0.57%	131.57x
animalaidpdx.org	0.27%	130.74x
christmasships.org	0.28%	129.73x
oregonhumane.org	4.48%	127.07x
pdxmugshots.com	0.61%	126.50x
pcs.org	0.92%	125.59x
revolutionhall.com	0.52%	125.37x
eugeneweekly.com	0.45%	124.78x

Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.

Index: A comparison of the Oregon News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Pacific Northwest Sports & News Cluster.

Content Affinity	Composition	Index
Pacific Northwest Sports & News Cluster	11.19%	15.64x
Pacific Northwest Information Research Cluster	12.84%	15.53x
Pac 12 Sports	2.45%	15.34x
Alaska Cluster	2.43%	12.25x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.11%	11.88x
Idaho Cluster	3.81%	11.78x
Local & Travel England - North Midlands	0.03%	11.75x
Backpacking	6.16%	10.09x
Environmental Conservation	0.04%	9.98x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel)	4.86%	9.90x

Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.

Index: A comparison of the Oregon News audience to the internet population.

DEMOGRAPHICS

The Oregon News audience resonates most for the following age and income brackets.

Age

18-24

Income

$100,000-$149,999