Dstillery Audiences

OREGON NEWS

Audience Size: 3.7 Million Devices

Explore the Oregon News Audience

Below you'll find more information about the Oregon News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Oregon News audience.

Dstillery Crafted Audiences

INTERESTS

The Oregon News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Oregon News audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 54.50% 23.28x
Oregon Trip Planners 52.18% 18.20x
Oregon County and Local Fair Visitors 49.43% 15.35x
Liberal News Readers 24.67% 11.68x
Financial Business Intelligence Researchers 23.49% 10.99x
Eco-Conscious Consumers 23.15% 10.78x
Readers of Japanese Content 23.36% 10.62x
Social Liberals 22.93% 10.35x
Advertising Professionals 22.30% 10.32x
Financial News Readers 20.92% 10.14x
Composition Percentage: The overlap percentage between the Oregon News audience and the Interest attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Oregon News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Oregon News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.85% 16.00x
Carhartt 0.24% 1.74x
Zumiez 0.02% 1.63x
Buckle 0.01% 1.25x
Old Navy 0.02% 1.06x
Lane Bryant 0.01% 1.05x
Aeropostale 0.01% 1.00x
Victoria's Secret 0.03% 0.98x
Express 0.01% 0.95x
The Childrens Place 0.01% 0.82x
Composition Percentage: The overlap percentage between the Oregon News audience and the Location attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Oregon News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Oregon News audience is oregonhumane.org.

Website Composition Index
oregonhumane.org 1.99% 61.72x
spiritmountain.com 1.22% 59.94x
portland5.com 1.63% 57.93x
oregonzoo.org 1.84% 56.17x
oregonstateparks.org 4.49% 55.73x
clarkcountytoday.com 1.03% 55.52x
kpic.com 2.85% 55.50x
eugenecascadescoast.org 1.10% 55.50x
kobi5.com 2.68% 55.45x
kezi.com 6.66% 54.64x
Composition Percentage: The overlap percentage between the Oregon News audience and the Web attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Oregon News audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.06% 13.67x
Pacific Northwest Sports & News Cluster 9.57% 13.16x
Pac 12 Sports 0.76% 13.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.10x
Alaska Cluster 3.27% 12.82x
Central California Cluster 4.88% 12.09x
Pacific Northwest Information Research Cluster 22.07% 11.96x
Environmental Conservation 0.06% 11.60x
Australia & New Zealand Media 3.19% 11.56x
Idaho Cluster 7.01% 11.54x
Composition Percentage: The overlap percentage between the Oregon News audience and the Content Affinity attribute.
Index: A comparison of the Oregon News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Oregon News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male