Explore the PC Gamers Audience
Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the PC Gamers audience.
INTERESTS
The PC Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Gamers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 62.48% | 20.10x |
| Online Role Playing Game Enthusiasts | 68.71% | 19.98x |
| Minecraft Video Game Fans | 65.14% | 19.90x |
| eSports Enthusiasts | 57.43% | 19.21x |
| Diablo Video Game Fans | 57.94% | 19.20x |
| Video and Computer Gaming Enthusiasts | 51.19% | 18.64x |
| Video Gamers | 57.80% | 18.47x |
| Xbox Enthusiasts | 61.24% | 18.22x |
| PokemonGo Fans | 61.66% | 18.14x |
| Hearthstone Video Game Fans | 54.96% | 17.56x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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APPAREL RETAILERS
The PC Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Gamers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.07% | 1.24x |
| Buckle | 0.05% | 1.21x |
| Michael Kors | 0.05% | 1.20x |
| Mens Wearhouse | 0.07% | 1.14x |
| J. Crew | 0.05% | 1.13x |
| American Eagle Outfitters | 0.05% | 1.12x |
| Journeys | 0.09% | 1.11x |
| Forever 21 | 0.04% | 1.10x |
| Madewell | 0.02% | 1.10x |
| American Apparel | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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WEBSITES
The PC Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Gamers audience is gamewatcher.com.
| Website | Composition | Index |
| gamewatcher.com | 8.13% | 89.72x |
| gamebanana.com | 6.59% | 88.61x |
| newgrounds.com | 1.18% | 87.80x |
| gamersdecide.com | 10.69% | 87.44x |
| tiltify.com | 2.89% | 86.91x |
| csgostash.com | 2.11% | 83.88x |
| gyazo.com | 6.59% | 82.78x |
| twcenter.net | 1.92% | 77.31x |
| nexusmods.com | 41.42% | 76.58x |
| awkwardzombie.com | 1.11% | 71.30x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.43% | 35.76x |
| Studio & Franchise Video Game Players | 11.52% | 31.83x |
| Minecraft Video Game Players | 15.54% | 25.66x |
| Magic & Games | 8.28% | 22.56x |
| Anime | 12.84% | 21.24x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.95% | 19.59x |
| Drawing & Animation | 0.18% | 19.24x |
| Fantasy Name Generators | 12.32% | 18.42x |
| RPG & MMO Video Game Fans | 40.37% | 18.12x |
| Audio Clips & Sound Effects | 0.68% | 16.06x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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DEMOGRAPHICS
The PC Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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