Explore the PC Gamers Audience
Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the PC Gamers audience.
INTERESTS
The PC Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Gamers audience is Online Role Playing Game Enthusiasts.
| Interest | Composition | Index |
| Online Role Playing Game Enthusiasts | 66.98% | 27.49x |
| eSports Enthusiasts | 54.58% | 25.55x |
| Video and Computer Gaming Enthusiasts | 46.01% | 24.82x |
| PokemonGo Fans | 53.23% | 24.34x |
| Xbox Enthusiasts | 61.06% | 23.19x |
| Movie and Game Review Readers | 34.53% | 20.80x |
| Nintendo Enthusiasts | 48.33% | 19.61x |
| Computer Processor and Data Center Decision Makers | 46.89% | 19.46x |
| Super Mario Bros Fans | 46.57% | 17.48x |
| Video Gamers | 71.39% | 16.92x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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APPAREL RETAILERS
The PC Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Gamers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.21x |
| Gymboree | 0.03% | 1.17x |
| Club Monaco | 0.01% | 1.16x |
| Armani | 0.02% | 1.11x |
| Michael Kors | 0.02% | 1.11x |
| Lululemon | 0.05% | 1.10x |
| Zumiez | 0.03% | 1.09x |
| Zara | 0.03% | 1.09x |
| Abercrombie & Fitch | 0.02% | 1.09x |
| Hollister | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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WEBSITES
The PC Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Gamers audience is strawpoll.com.
| Website | Composition | Index |
| strawpoll.com | 10.65% | 242.25x |
| gamebanana.com | 7.75% | 222.80x |
| rpgmaker.net | 1.47% | 222.40x |
| heavengames.com | 1.21% | 218.89x |
| dayztv.com | 1.17% | 215.02x |
| gamewatcher.com | 6.60% | 205.94x |
| nexusmods.com | 28.49% | 194.78x |
| csgostash.com | 2.02% | 193.28x |
| gyazo.com | 14.11% | 187.01x |
| megagames.com | 2.11% | 186.98x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.55% | 49.39x |
| Minecraft Video Game Players | 11.33% | 41.12x |
| Studio & Franchise Video Game Players | 18.21% | 35.23x |
| Magic & Games | 7.32% | 31.65x |
| Fantasy Name Generators | 12.32% | 25.62x |
| Anime | 14.25% | 24.52x |
| Casual & Nintendo Gamers | 41.28% | 23.93x |
| RPG & MMO Video Game Fans | 45.32% | 22.43x |
| Drawing & Animation | 0.33% | 20.18x |
| Audio Clips & Sound Effects | 1.73% | 19.44x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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DEMOGRAPHICS
The PC Gamers audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999
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