Explore the PC Gamers Audience
Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the PC Gamers audience.
INTERESTS
The PC Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Gamers audience is Minecraft Video Game Fans.
| Interest | Composition | Index |
| Minecraft Video Game Fans | 66.74% | 22.70x |
| Online Role Playing Game Enthusiasts | 69.18% | 22.27x |
| Video Gamers | 57.96% | 22.26x |
| Gamers | 63.81% | 22.22x |
| Diablo Video Game Fans | 58.72% | 21.71x |
| eSports Enthusiasts | 59.50% | 21.07x |
| PokemonGo Fans | 61.61% | 20.79x |
| Anime Fans | 59.61% | 20.78x |
| Video and Computer Gaming Enthusiasts | 52.88% | 20.75x |
| Xbox Enthusiasts | 62.69% | 20.55x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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APPAREL RETAILERS
The PC Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Gamers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.05% | 1.29x |
| REI | 0.01% | 1.26x |
| Eddie Bauer | 0.02% | 1.25x |
| The North Face | 0.02% | 1.24x |
| White House Black Market | 0.05% | 1.16x |
| Urban Outfitters | 0.03% | 1.13x |
| Dressbarn | 0.03% | 1.12x |
| American Eagle Outfitters | 0.05% | 1.12x |
| Tommy Bahama | 0.01% | 1.11x |
| Buckle | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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WEBSITES
The PC Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Gamers audience is strawpoll.com.
| Website | Composition | Index |
| strawpoll.com | 1.46% | 135.70x |
| gamewatcher.com | 6.49% | 112.23x |
| gamebanana.com | 6.58% | 110.34x |
| gamersdecide.com | 8.98% | 109.60x |
| csgostash.com | 2.01% | 103.59x |
| gyazo.com | 7.76% | 101.48x |
| newgrounds.com | 1.48% | 98.58x |
| tiltify.com | 3.11% | 98.40x |
| twcenter.net | 2.22% | 94.00x |
| nexusmods.com | 39.08% | 93.85x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 1.56% | 40.81x |
| Studio & Franchise Video Game Players | 12.46% | 36.39x |
| Minecraft Video Game Players | 16.51% | 28.21x |
| Magic & Games | 8.23% | 25.65x |
| Anime | 12.65% | 23.22x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 1.08% | 21.38x |
| Fantasy Name Generators | 12.66% | 20.38x |
| RPG & MMO Video Game Fans | 41.12% | 19.54x |
| Drawing & Animation | 0.21% | 18.62x |
| Content Streamers & Downloaders | 0.05% | 18.32x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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DEMOGRAPHICS
The PC Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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