Dstillery Audiences

PC GAMERS

Audience Size: 1.2 Million Devices

Explore the PC Gamers Audience

Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the PC Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The PC Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Gamers audience is Online Role Playing Game Enthusiasts.

Interest Composition Index
Online Role Playing Game Enthusiasts 66.98% 27.49x
eSports Enthusiasts 54.58% 25.55x
Video and Computer Gaming Enthusiasts 46.01% 24.82x
PokemonGo Fans 53.23% 24.34x
Xbox Enthusiasts 61.06% 23.19x
Movie and Game Review Readers 34.53% 20.80x
Nintendo Enthusiasts 48.33% 19.61x
Computer Processor and Data Center Decision Makers 46.89% 19.46x
Super Mario Bros Fans 46.57% 17.48x
Video Gamers 71.39% 16.92x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Gamers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.21x
Gymboree 0.03% 1.17x
Club Monaco 0.01% 1.16x
Armani 0.02% 1.11x
Michael Kors 0.02% 1.11x
Lululemon 0.05% 1.10x
Zumiez 0.03% 1.09x
Zara 0.03% 1.09x
Abercrombie & Fitch 0.02% 1.09x
Hollister 0.01% 1.06x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Gamers audience is strawpoll.com.

Website Composition Index
strawpoll.com 10.65% 242.25x
gamebanana.com 7.75% 222.80x
rpgmaker.net 1.47% 222.40x
heavengames.com 1.21% 218.89x
dayztv.com 1.17% 215.02x
gamewatcher.com 6.60% 205.94x
nexusmods.com 28.49% 194.78x
csgostash.com 2.02% 193.28x
gyazo.com 14.11% 187.01x
megagames.com 2.11% 186.98x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 1.55% 49.39x
Minecraft Video Game Players 11.33% 41.12x
Studio & Franchise Video Game Players 18.21% 35.23x
Magic & Games 7.32% 31.65x
Fantasy Name Generators 12.32% 25.62x
Anime 14.25% 24.52x
Casual & Nintendo Gamers 41.28% 23.93x
RPG & MMO Video Game Fans 45.32% 22.43x
Drawing & Animation 0.33% 20.18x
Audio Clips & Sound Effects 1.73% 19.44x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Gamers audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999