Dstillery Audiences

PC GAMERS

Audience Size: 1.4 Million Devices

Explore the PC Gamers Audience

Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the PC Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The PC Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the PC Gamers audience is Video Gamers.

Interest Composition Index
Video Gamers 52.02% 23.17x
Gamers 63.37% 22.44x
Minecraft Video Game Fans 64.10% 21.58x
Online Role Playing Game Enthusiasts 65.33% 21.45x
PokemonGo Fans 62.80% 21.23x
Video and Computer Gaming Enthusiasts 48.29% 20.75x
Diablo Video Game Fans 57.53% 20.63x
eSports Enthusiasts 54.51% 20.29x
Anime Fans 53.12% 19.65x
Computer Processor and Data Center Decision Makers 56.08% 19.26x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The PC Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the PC Gamers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.59x
Coach 0.01% 1.47x
Victoria's Secret 0.04% 1.38x
Michael Kors 0.02% 1.33x
Gap 0.02% 1.26x
American Eagle Outfitters 0.02% 1.25x
Aeropostale 0.02% 1.25x
Express 0.03% 1.23x
Forever 21 0.01% 1.18x
H&M 0.01% 1.16x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The PC Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the PC Gamers audience is gyazo.com.

Website Composition Index
gyazo.com 2.16% 103.49x
gamewatcher.com 16.60% 95.88x
leagueoflegends.com 1.15% 94.23x
gametruth.com 1.33% 89.90x
csgostash.com 2.08% 89.85x
shacknews.com 1.72% 87.01x
strategygamer.com 2.38% 82.91x
gamecrate.com 2.36% 82.82x
powerpyx.com 2.11% 80.70x
gamersdecide.com 35.56% 77.93x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.30% 43.40x
Studio & Franchise Video Game Players 6.87% 37.78x
Anime 6.78% 27.75x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 26.47x
Audio Clips & Sound Effects 0.13% 26.27x
Phone & Computer Game Downloaders 0.11% 25.85x
Minecraft Video Game Players 15.85% 23.75x
Magic & Games 13.05% 23.10x
Online Mini Game Players 1.08% 22.59x
RPG & MMO Video Game Fans 31.37% 19.92x
Composition Percentage: The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The PC Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male