Explore the PC Gamers Audience
Below you'll find more information about the PC Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the PC Gamers audience.
INTERESTS
The PC Gamers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the PC Gamers audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 52.02% | 23.17x |
| Gamers | 63.37% | 22.44x |
| Minecraft Video Game Fans | 64.10% | 21.58x |
| Online Role Playing Game Enthusiasts | 65.33% | 21.45x |
| PokemonGo Fans | 62.80% | 21.23x |
| Video and Computer Gaming Enthusiasts | 48.29% | 20.75x |
| Diablo Video Game Fans | 57.53% | 20.63x |
| eSports Enthusiasts | 54.51% | 20.29x |
| Anime Fans | 53.12% | 19.65x |
| Computer Processor and Data Center Decision Makers | 56.08% | 19.26x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Interest attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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APPAREL RETAILERS
The PC Gamers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the PC Gamers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.59x |
| Coach | 0.01% | 1.47x |
| Victoria's Secret | 0.04% | 1.38x |
| Michael Kors | 0.02% | 1.33x |
| Gap | 0.02% | 1.26x |
| American Eagle Outfitters | 0.02% | 1.25x |
| Aeropostale | 0.02% | 1.25x |
| Express | 0.03% | 1.23x |
| Forever 21 | 0.01% | 1.18x |
| H&M | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Location attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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WEBSITES
The PC Gamers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the PC Gamers audience is gyazo.com.
| Website | Composition | Index |
| gyazo.com | 2.16% | 103.49x |
| gamewatcher.com | 16.60% | 95.88x |
| leagueoflegends.com | 1.15% | 94.23x |
| gametruth.com | 1.33% | 89.90x |
| csgostash.com | 2.08% | 89.85x |
| shacknews.com | 1.72% | 87.01x |
| strategygamer.com | 2.38% | 82.91x |
| gamecrate.com | 2.36% | 82.82x |
| powerpyx.com | 2.11% | 80.70x |
| gamersdecide.com | 35.56% | 77.93x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Web attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the PC Gamers audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.30% | 43.40x |
| Studio & Franchise Video Game Players | 6.87% | 37.78x |
| Anime | 6.78% | 27.75x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 26.47x |
| Audio Clips & Sound Effects | 0.13% | 26.27x |
| Phone & Computer Game Downloaders | 0.11% | 25.85x |
| Minecraft Video Game Players | 15.85% | 23.75x |
| Magic & Games | 13.05% | 23.10x |
| Online Mini Game Players | 1.08% | 22.59x |
| RPG & MMO Video Game Fans | 31.37% | 19.92x |
Composition Percentage:
The overlap percentage between the PC Gamers audience and the Content Affinity attribute.
Index: A comparison of the PC Gamers audience to the internet population.
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DEMOGRAPHICS
The PC Gamers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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