Dstillery Audiences

PAC 12 SPORTS

Audience Size: 77.1 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 77.99% 33.60x
NCAA Football Fans 70.73% 30.83x
College Athletic Scholarships Researchers 69.23% 30.70x
College Football Fans 68.48% 27.96x
Oregon Ducks Fans 40.28% 26.20x
Gonzaga Bulldogs Fans 63.35% 25.38x
March Madness Enthusiasts 61.65% 24.92x
Florida State Seminoles Fans 59.72% 23.67x
ESPN Enthusiasts 45.19% 21.85x
High School Sports Researchers 53.85% 21.51x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.04% 3.82x
White House Black Market 0.04% 3.69x
Calvin Klein 0.01% 3.09x
Zumiez 0.07% 3.07x
Jos A. Bank Clothiers 0.02% 2.99x
Chicos 0.03% 2.76x
Eddie Bauer 0.02% 2.50x
Gymboree 0.03% 2.35x
Victoria's Secret 0.04% 2.03x
Supreme 0.01% 2.02x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is goducks.com.

Website Composition Index
goducks.com 41.85% 578.09x
gocards.com 12.56% 203.62x
gopack.com 11.55% 178.33x
okstate.com 13.35% 171.42x
12thman.com 12.29% 170.99x
uconnhuskies.com 10.33% 162.85x
soonersports.com 13.93% 161.17x
406mtsports.com 9.59% 153.90x
iuhoosiers.com 11.09% 151.73x
gamecocksonline.com 12.57% 143.26x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is College Sports.

Content Affinity Composition Index
College Sports 5.63% 289.17x
Illinois College Sports 11.26% 273.72x
New England & Ivy League Sports 11.91% 169.57x
Southeast College Athletics 19.21% 155.68x
Florida College Athletics 11.53% 147.78x
Lacrosse College Athletics 0.95% 81.17x
US Soccer 0.97% 54.68x
Custom T-Shirts 0.35% 41.86x
Texas University Athletics 17.93% 36.89x
Sports News & Apparel 20.18% 24.16x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male