Dstillery Audiences

PAC 12 SPORTS

Audience Size: 160.2 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 160.2 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 63.45% 28.69x
NCAA Football Fans 65.71% 28.32x
High School Sports Researchers 64.67% 25.95x
Olympics Fans 59.64% 25.00x
Gonzaga Bulldogs Fans 59.50% 24.56x
March Madness Enthusiasts 57.01% 24.23x
College Football Fans 56.32% 23.97x
Duke Blue Devils Fans 53.64% 22.40x
Volleyball Enthusiasts 58.39% 21.82x
Swimming Enthusiasts 46.71% 21.06x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Patagonia 0.01% 2.55x
Everlane 0.01% 2.34x
Columbia 0.01% 2.29x
Tommy Bahama 0.02% 2.23x
REI 0.02% 2.21x
Supreme 0.01% 2.02x
Saint Laurent Paris 0.01% 1.76x
Hollister 0.05% 1.72x
Lululemon 0.04% 1.58x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is yalebulldogs.com.

Website Composition Index
yalebulldogs.com 6.47% 189.98x
naia.org 6.86% 162.61x
goduke.com 6.90% 159.92x
gocrimson.com 9.40% 156.28x
bruinsnation.com 7.78% 148.93x
prestosports.com 12.09% 142.31x
californiagoldenblogs.com 5.76% 137.23x
d1baseball.com 9.08% 137.14x
midmajormadness.com 4.26% 134.04x
verbalcommits.com 6.78% 133.71x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 5.81% 241.12x
Virginia Athletics 4.58% 126.95x
Southeast College Athletics 12.72% 113.25x
Florida College Athletics 29.89% 95.63x
Lacrosse College Athletics 6.64% 83.20x
College Sports 9.75% 79.18x
New England & Ivy League Sports 17.86% 78.91x
Upstate New York State Athletics 0.96% 63.23x
US Soccer 5.68% 43.79x
Custom T-Shirts 0.35% 41.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male