Dstillery Audiences

PAC 12 SPORTS

Audience Size: 94.4 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 94.4 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 63.85% 30.29x
College Athletic Scholarships Researchers 70.11% 28.71x
College Football Fans 70.22% 28.43x
NCAA Football Fans 70.43% 28.11x
March Madness Enthusiasts 61.23% 24.35x
Gonzaga Bulldogs Fans 61.65% 24.02x
Duke Blue Devils Fans 59.67% 21.97x
Volleyball Enthusiasts 59.04% 19.84x
High School Sports Researchers 53.29% 19.78x
Oregon Ducks Fans 40.54% 19.76x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
Ralph Lauren 0.01% 1.87x
H&M 0.01% 1.59x
Brooks Brothers 0.01% 0.91x
Carhartt 0.04% 0.89x
Levi Strauss 0.01% 0.58x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is goducks.com.

Website Composition Index
goducks.com 42.07% 697.01x
baylorbears.com 13.46% 252.63x
okstate.com 11.47% 215.44x
gamecocksonline.com 10.30% 192.23x
seminoles.com 11.85% 186.50x
texassports.com 17.42% 176.28x
soonersports.com 14.51% 164.63x
gophersports.com 10.51% 146.10x
goheels.com 12.26% 145.50x
floridagators.com 14.29% 138.71x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.78% 328.28x
Virginia Athletics 4.10% 254.46x
Southeast College Athletics 16.23% 202.48x
College Sports 6.02% 200.75x
New England & Ivy League Sports 10.28% 171.80x
Florida College Athletics 10.45% 147.85x
Lacrosse College Athletics 1.65% 74.00x
Custom T-Shirts 0.35% 41.86x
US Soccer 1.16% 37.68x
Sports News & Apparel 17.42% 29.32x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male