Dstillery Audiences

PAC 12 SPORTS

Audience Size: 78.7 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 78.7 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 80.05% 34.39x
NCAA Fans 68.33% 31.56x
NCAA Football Fans 71.82% 29.32x
Gonzaga Bulldogs Fans 68.70% 28.04x
High School Sports Researchers 71.57% 27.46x
College Football Fans 61.47% 26.64x
Olympics Fans 61.72% 26.56x
March Madness Enthusiasts 61.72% 25.61x
Volleyball Enthusiasts 65.59% 24.10x
Duke Blue Devils Fans 59.10% 23.65x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.05% 5.96x
Journeys 0.04% 5.44x
Calvin Klein 0.01% 3.09x
Forever 21 0.05% 2.99x
Madewell 0.02% 2.61x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
J. Crew 0.01% 1.91x
Ralph Lauren 0.01% 1.87x
The Childrens Place 0.01% 1.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is ncaa.org.

Website Composition Index
ncaa.org 27.64% 160.58x
cougcenter.com 11.52% 146.09x
verbalcommits.com 9.12% 119.02x
ncsasports.org 29.86% 118.01x
azdesertswarm.com 11.80% 114.95x
d1baseball.com 11.01% 110.31x
usab.com 7.89% 98.86x
gopsusports.com 6.67% 96.55x
prepbaseballreport.com 6.10% 81.82x
gazettetimes.com 7.50% 77.20x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 7.32% 384.57x
Virginia Athletics 5.67% 221.85x
Southeast College Athletics 14.45% 181.05x
Florida College Athletics 32.12% 147.53x
College Sports 11.40% 139.24x
New England & Ivy League Sports 19.21% 122.42x
Lacrosse College Athletics 7.35% 120.09x
California Universities 11.21% 62.25x
US Soccer 4.92% 52.02x
Los Angeles Cluster 0.70% 43.98x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male