Dstillery Audiences

PAC 12 SPORTS

Audience Size: 49.9 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 49.9 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 83.96% 34.10x
NCAA Fans 72.97% 32.67x
NCAA Football Fans 75.32% 30.16x
Gonzaga Bulldogs Fans 73.51% 29.87x
High School Sports Researchers 74.59% 27.83x
Olympics Fans 62.16% 27.01x
College Football Fans 65.23% 26.98x
March Madness Enthusiasts 66.67% 26.74x
Oregon Ducks Fans 55.50% 25.82x
Duke Blue Devils Fans 60.18% 24.17x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Forever 21 0.05% 2.99x
Madewell 0.02% 2.61x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
J. Crew 0.01% 1.91x
Ralph Lauren 0.01% 1.87x
Carhartt 0.20% 1.75x
Old Navy 0.02% 1.74x
Maurices 0.02% 1.65x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is ncaa.org.

Website Composition Index
ncaa.org 26.98% 232.19x
ncsasports.org 29.29% 171.10x
usatodayhss.com 23.81% 97.25x
teamusa.org 19.04% 93.27x
footballscoop.com 16.49% 64.05x
baseballamerica.com 16.34% 60.90x
spokesman.com 23.69% 58.52x
athletic.net 26.10% 57.84x
mlb.mlb.com 8.13% 57.53x
nbadraft.net 8.63% 57.00x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 5.60% 282.43x
Southeast College Athletics 15.06% 242.15x
Florida College Athletics 32.96% 198.87x
College Sports 12.00% 190.34x
New England & Ivy League Sports 19.79% 165.80x
Lacrosse College Athletics 7.38% 151.44x
California Universities 8.58% 76.56x
US Soccer 4.80% 65.95x
Sports News & Apparel 38.16% 47.98x
Custom T-Shirts 0.35% 41.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male