Dstillery Audiences

PAC 12 SPORTS

Audience Size: 27.6 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 27.6 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 77.64% 35.73x
NCAA Fans 68.63% 35.10x
NCAA Football Fans 74.53% 30.10x
College Football Fans 68.63% 29.74x
Gonzaga Bulldogs Fans 72.36% 29.17x
Oregon Ducks Fans 53.73% 26.77x
High School Sports Researchers 66.46% 26.61x
March Madness Enthusiasts 63.35% 25.99x
Swimming Enthusiasts 52.80% 24.27x
Duke Blue Devils Fans 60.56% 23.96x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Forever 21 0.05% 2.99x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
Ralph Lauren 0.01% 1.87x
H&M 0.01% 1.59x
Ann Taylor 0.01% 1.58x
Brooks Brothers 0.01% 0.91x
Carhartt 0.06% 0.74x
Levi Strauss 0.01% 0.58x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is sports-reference.com.

Website Composition Index
sports-reference.com 31.62% 49.54x
fbschedules.com 15.17% 42.89x
kxly.com 12.79% 42.20x
basketball.realgm.com 15.53% 41.91x
ncaa.com 59.10% 40.56x
ourlads.com 14.98% 40.05x
athlonsports.com 12.75% 39.04x
footballscoop.com 21.90% 36.74x
statesmanjournal.com 13.40% 36.38x
tucson.com 16.88% 35.44x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 14.77% 422.43x
New England & Ivy League Sports 13.23% 275.67x
Florida College Athletics 20.94% 265.19x
California Universities 3.50% 83.87x
US Soccer 2.85% 80.58x
Sports News & Apparel 25.50% 56.78x
Tennis, Golf & Boxing 6.82% 46.05x
Custom T-Shirts 0.35% 41.86x
Internet Radio 1.36% 33.00x
Online Ticket Buyers 5.22% 31.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male