Dstillery Audiences

PAC 12 SPORTS

Audience Size: 106.9 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 106.9 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 60.34% 35.00x
NCAA Football Fans 68.93% 30.54x
College Athletic Scholarships Researchers 65.62% 30.48x
College Football Fans 66.16% 27.63x
Gonzaga Bulldogs Fans 63.83% 26.45x
March Madness Enthusiasts 57.65% 26.38x
Oregon Ducks Fans 41.54% 23.73x
Duke Blue Devils Fans 55.77% 21.56x
High School Sports Researchers 48.88% 21.18x
ESPN Enthusiasts 44.14% 20.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Lululemon.

Location Composition Index
Lululemon 0.05% 5.84x
Eddie Bauer 0.04% 4.18x
Hugo Boss 0.02% 3.93x
Free People 0.02% 3.70x
Calvin Klein 0.01% 3.09x
Talbots 0.04% 3.07x
Urban Outfitters 0.02% 2.82x
Journeys 0.07% 2.24x
Buckle 0.06% 2.22x
Chicos 0.05% 2.20x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is goducks.com.

Website Composition Index
goducks.com 41.27% 495.41x
baylorbears.com 12.55% 213.63x
cougcenter.com 9.69% 186.21x
texassports.com 10.66% 180.00x
uconnhuskies.com 8.25% 177.00x
gocards.com 11.05% 175.03x
seminoles.com 10.56% 170.77x
okstate.com 10.01% 170.74x
406mtsports.com 12.18% 169.42x
gopack.com 9.08% 167.76x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is College Sports.

Content Affinity Composition Index
College Sports 6.02% 287.80x
Illinois College Sports 9.50% 281.86x
Southeast College Athletics 16.08% 180.97x
New England & Ivy League Sports 11.34% 180.97x
Florida College Athletics 8.96% 153.23x
Lacrosse College Athletics 0.96% 76.50x
US Soccer 0.76% 49.28x
Custom T-Shirts 0.35% 41.86x
Texas University Athletics 17.58% 32.93x
Sports News & Apparel 15.56% 24.81x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male