Dstillery Audiences

PAC 12 SPORTS

Audience Size: 317.1 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 317.1 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 51.80% 30.45x
March Madness Enthusiasts 44.94% 26.60x
College Football Fans 46.54% 24.91x
Olympics Fans 47.33% 23.91x
Gonzaga Bulldogs Fans 49.22% 23.64x
Golden State Warriors Fans 33.74% 21.87x
Duke Blue Devils Fans 39.73% 21.71x
Volleyball Enthusiasts 47.62% 20.53x
MLB Fans 32.40% 20.00x
Clemson Tigers Fans 38.44% 19.35x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Madewell.

Location Composition Index
Madewell 0.05% 2.72x
The North Face 0.06% 2.34x
Express 0.06% 2.04x
Lorna Jane 0.01% 1.80x
Uniqlo 0.02% 1.68x
Columbia 0.02% 1.67x
Gap 0.13% 1.58x
Forever 21 0.08% 1.58x
Banana Republic 0.07% 1.54x
Michael Kors 0.04% 1.52x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is gopoly.com.

Website Composition Index
gopoly.com 11.23% 633.14x
uclabruins.com 9.73% 551.87x
calbears.com 13.15% 520.03x
osubeavers.com 12.63% 485.51x
gostanford.com 17.38% 453.32x
pac-12.com 28.87% 448.44x
wiaa.com 8.08% 401.71x
thesundevils.com 20.18% 380.96x
nevadawolfpack.com 4.30% 266.74x
usctrojans.com 10.52% 261.67x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 6.27% 130.52x
Virginia Athletics 4.32% 85.97x
Southeast College Athletics 12.27% 71.84x
Florida College Athletics 24.60% 67.56x
College Sports 8.17% 54.63x
Lacrosse College Athletics 6.32% 54.47x
New England & Ivy League Sports 16.28% 53.23x
Upstate New York State Athletics 0.83% 45.21x
Custom T-Shirts 0.35% 41.86x
US Soccer 4.95% 31.66x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male