Explore the Pac 12 Sports Audience
Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 209.4 thousand unique devices whose actions qualify for the Pac 12 Sports audience.
INTERESTS
The Pac 12 Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pac 12 Sports audience is NCAA Football Fans.
| Interest | Composition | Index |
| NCAA Football Fans | 59.86% | 31.04x |
| NCAA Fans | 60.58% | 30.48x |
| March Madness Enthusiasts | 51.21% | 27.96x |
| High School Sports Researchers | 55.99% | 27.35x |
| College Football Fans | 54.39% | 25.54x |
| Volleyball Enthusiasts | 50.49% | 24.64x |
| Gonzaga Bulldogs Fans | 53.06% | 24.36x |
| Olympics Fans | 56.46% | 23.74x |
| Duke Blue Devils Fans | 44.89% | 22.57x |
| Golden State Warriors Fans | 41.76% | 21.52x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Curious about what else the Pac 12 Sports audience is interested in?
Sign Up
APPAREL RETAILERS
The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.05% | 3.15x |
| Levi Strauss | 0.06% | 3.12x |
| Free People | 0.08% | 2.50x |
| Armani | 0.12% | 2.42x |
| Carhartt | 0.01% | 2.27x |
| Urban Outfitters | 0.11% | 2.15x |
| Hugo Boss | 0.07% | 2.10x |
| Coach | 0.12% | 1.76x |
| Madewell | 0.06% | 1.69x |
| Ann Taylor | 0.05% | 1.61x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Want to find more of the Pac 12 Sports audience in the real world?
Sign Up
WEBSITES
The Pac 12 Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pac 12 Sports audience is gostanford.com.
| Website | Composition | Index |
| gostanford.com | 15.64% | 493.05x |
| pac-12.com | 30.37% | 442.65x |
| thesundevils.com | 19.56% | 391.97x |
| usctrojans.com | 9.89% | 288.42x |
| cifss.org | 6.53% | 247.98x |
| cifstate.org | 7.35% | 241.55x |
| nusports.com | 4.59% | 171.48x |
| californiagoldenblogs.com | 4.20% | 170.93x |
| byucougars.com | 4.29% | 161.18x |
| gorhody.com | 3.56% | 146.54x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Want to see more of the websites the Pac 12 Sports audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 5.76% | 121.27x |
| Virginia Athletics | 4.12% | 78.63x |
| Southeast College Athletics | 12.64% | 64.98x |
| Florida College Athletics | 27.65% | 60.71x |
| College Sports | 8.34% | 52.99x |
| New England & Ivy League Sports | 16.55% | 51.93x |
| Lacrosse College Athletics | 5.90% | 51.66x |
| Custom T-Shirts | 0.35% | 41.86x |
| Upstate New York State Athletics | 0.73% | 39.88x |
| California Universities | 16.80% | 27.77x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Want to see more of the Content Affinities the Pac 12 Sports audience visits?
Sign Up
DEMOGRAPHICS
The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Pac 12 Sports audience?
Sign Up