Dstillery Audiences

PAC 12 SPORTS

Audience Size: 77.7 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 77.7 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 63.52% 28.92x
NCAA Fans 55.74% 28.16x
NCAA Football Fans 65.57% 26.64x
College Football Fans 62.43% 26.28x
March Madness Enthusiasts 56.83% 22.90x
Gonzaga Bulldogs Fans 55.05% 22.39x
Duke Blue Devils Fans 53.69% 20.81x
High School Sports Researchers 50.27% 19.86x
Volleyball Enthusiasts 55.74% 19.72x
Clemson Tigers Fans 50.41% 18.59x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
Ralph Lauren 0.01% 1.87x
H&M 0.01% 1.59x
Ann Taylor 0.01% 1.58x
Brooks Brothers 0.01% 0.91x
Carhartt 0.03% 0.71x
Levi Strauss 0.01% 0.58x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is texassports.com.

Website Composition Index
texassports.com 14.07% 184.87x
rolltide.com 13.89% 138.64x
floridagators.com 11.87% 138.44x
goheels.com 10.34% 138.05x
gopsusports.com 10.97% 129.51x
gophersports.com 8.67% 125.69x
azdesertswarm.com 15.45% 123.65x
verbalcommits.com 7.52% 113.56x
huskers.com 9.86% 108.85x
gazettetimes.com 6.98% 100.90x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.41% 364.51x
Southeast College Athletics 14.93% 213.66x
College Sports 6.23% 205.27x
New England & Ivy League Sports 9.84% 185.12x
Florida College Athletics 11.97% 164.16x
Lacrosse College Athletics 1.91% 93.66x
Custom T-Shirts 0.35% 41.86x
US Soccer 1.11% 33.86x
California Universities 1.05% 32.27x
Sports News & Apparel 16.52% 30.42x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male