Dstillery Audiences

PAC 12 SPORTS

Audience Size: 95.4 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 95.4 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 67.44% 33.81x
College Athletic Scholarships Researchers 70.61% 30.44x
NCAA Football Fans 72.09% 29.08x
College Football Fans 70.30% 28.60x
March Madness Enthusiasts 65.22% 25.49x
Gonzaga Bulldogs Fans 65.43% 25.30x
Duke Blue Devils Fans 58.46% 23.29x
Oregon Ducks Fans 44.08% 21.96x
ESPN Enthusiasts 49.15% 21.39x
Olympics Fans 48.73% 21.06x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Coach.

Location Composition Index
Coach 0.03% 4.02x
Zumiez 0.05% 3.39x
Banana Republic 0.05% 3.31x
Calvin Klein 0.01% 3.09x
Buckle 0.05% 2.43x
Hollister 0.03% 2.41x
Eddie Bauer 0.02% 2.27x
Jos A. Bank Clothiers 0.03% 2.18x
Supreme 0.01% 2.02x
H&M 0.02% 1.99x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is goducks.com.

Website Composition Index
goducks.com 41.46% 643.03x
texassports.com 15.33% 189.01x
12thman.com 10.74% 184.41x
gamecocksonline.com 10.10% 183.32x
seminoles.com 11.86% 171.68x
fightingillini.com 9.77% 168.64x
soonersports.com 13.79% 165.42x
hokiesports.com 8.25% 155.35x
goheels.com 12.62% 154.76x
gophersports.com 11.42% 141.54x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 8.44% 340.54x
Virginia Athletics 3.35% 291.16x
College Sports 5.76% 236.89x
Southeast College Athletics 15.91% 210.04x
New England & Ivy League Sports 10.65% 202.39x
Florida College Athletics 9.69% 163.95x
Lacrosse College Athletics 1.69% 87.00x
US Soccer 1.04% 42.92x
Custom T-Shirts 0.35% 41.86x
Sports News & Apparel 17.16% 30.91x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male