Dstillery Audiences

PAC 12 SPORTS

Audience Size: 156.8 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 156.8 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 68.00% 29.31x
NCAA Football Fans 69.94% 28.24x
High School Sports Researchers 65.73% 26.03x
March Madness Enthusiasts 60.69% 24.75x
Olympics Fans 64.36% 24.72x
College Football Fans 61.98% 24.26x
Gonzaga Bulldogs Fans 61.34% 24.12x
Duke Blue Devils Fans 57.58% 23.04x
Volleyball Enthusiasts 60.21% 22.34x
MLB Fans 47.96% 21.14x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Everlane.

Location Composition Index
Everlane 0.03% 4.66x
Madewell 0.04% 4.42x
REI 0.05% 3.85x
Lorna Jane 0.02% 3.64x
Abercrombie & Fitch 0.02% 3.56x
Carhartt 0.01% 3.54x
Saint Laurent Paris 0.03% 3.30x
Calvin Klein 0.01% 3.09x
Club Monaco 0.04% 3.07x
Lululemon 0.11% 2.57x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is pac-12.com.

Website Composition Index
pac-12.com 23.97% 716.57x
yalebulldogs.com 6.96% 204.32x
naia.org 6.24% 185.69x
gocrimson.com 9.56% 166.24x
bruinsnation.com 8.33% 164.57x
californiagoldenblogs.com 5.30% 160.83x
hailstate.com 5.21% 152.28x
goduke.com 8.58% 146.06x
prestosports.com 11.62% 143.07x
rolltide.com 4.53% 141.32x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 6.41% 224.75x
Virginia Athletics 5.25% 133.63x
Southeast College Athletics 13.92% 111.11x
Florida College Athletics 30.51% 94.22x
Lacrosse College Athletics 7.27% 82.25x
College Sports 9.96% 81.83x
New England & Ivy League Sports 18.64% 80.45x
Upstate New York State Athletics 0.96% 66.21x
Custom T-Shirts 0.35% 41.86x
US Soccer 5.94% 40.74x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male