Dstillery Audiences

PAC 12 SPORTS

Audience Size: 96.2 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 96.2 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 70.31% 38.47x
College Athletic Scholarships Researchers 59.24% 35.26x
College Football Fans 74.53% 31.22x
March Madness Enthusiasts 72.49% 30.14x
Florida State Seminoles Fans 55.75% 24.75x
Gonzaga Bulldogs Fans 60.84% 23.93x
Oregon Ducks Fans 34.35% 23.60x
ESPN Enthusiasts 38.14% 23.46x
High School Sports Researchers 43.96% 22.13x
NCAA Football Fans 55.02% 21.42x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Gap.

Location Composition Index
Gap 0.03% 3.90x
Urban Outfitters 0.04% 3.82x
Old Navy 0.05% 3.48x
J. Crew 0.02% 3.01x
Chicos 0.03% 2.99x
Maurices 0.07% 2.59x
Supreme 0.01% 2.02x
Dressbarn 0.02% 1.86x
White House Black Market 0.01% 1.79x
Zumiez 0.03% 1.51x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is goducks.com.

Website Composition Index
goducks.com 38.60% 513.92x
gocards.com 9.75% 164.21x
hailstate.com 8.04% 142.12x
okstate.com 9.73% 140.94x
goduke.com 11.69% 134.10x
gopack.com 8.84% 132.94x
uconnhuskies.com 7.95% 130.76x
12thman.com 9.61% 127.15x
azdesertswarm.com 10.24% 124.56x
cyclones.com 7.45% 124.11x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is College Sports.

Content Affinity Composition Index
College Sports 3.63% 242.63x
Illinois College Sports 8.70% 231.98x
New England & Ivy League Sports 8.96% 165.10x
Southeast College Athletics 15.15% 155.90x
Florida College Athletics 6.42% 127.70x
Custom T-Shirts 0.35% 41.86x
Texas University Athletics 12.25% 28.91x
Pacific Northwest Sports & News Cluster 4.62% 19.68x
Sports News & Apparel 13.52% 18.98x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.35% 17.95x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male