Dstillery Audiences

PAC 12 SPORTS

Audience Size: 129 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 129 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 79.55% 27.10x
NCAA Fans 68.60% 25.59x
NCAA Football Fans 70.46% 24.79x
High School Sports Researchers 69.81% 23.09x
Gonzaga Bulldogs Fans 63.71% 22.93x
Olympics Fans 64.46% 22.71x
College Football Fans 60.38% 21.78x
March Madness Enthusiasts 61.94% 21.67x
Duke Blue Devils Fans 57.53% 20.91x
Volleyball Enthusiasts 62.11% 20.88x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 6.31x
Abercrombie & Fitch 0.01% 3.26x
Calvin Klein 0.01% 3.09x
Patagonia 0.02% 2.53x
Ann Taylor 0.03% 2.12x
Free People 0.04% 2.08x
Supreme 0.01% 2.02x
Gymboree 0.09% 2.01x
Hollister 0.08% 1.89x
Forever 21 0.07% 1.84x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is naia.org.

Website Composition Index
naia.org 6.99% 177.08x
gocrimson.com 9.46% 164.23x
prestosports.com 12.01% 156.83x
goduke.com 6.75% 155.88x
bruinsnation.com 8.35% 141.49x
njcaa.org 8.37% 138.58x
d1baseball.com 9.57% 138.41x
californiagoldenblogs.com 6.47% 132.05x
verbalcommits.com 7.50% 120.17x
topdrawersoccer.com 7.45% 118.84x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 5.86% 244.74x
Virginia Athletics 4.77% 141.83x
Southeast College Athletics 12.76% 120.77x
Florida College Athletics 31.07% 101.94x
Lacrosse College Athletics 6.84% 87.74x
College Sports 9.94% 86.42x
New England & Ivy League Sports 18.36% 84.71x
Upstate New York State Athletics 1.00% 67.90x
US Soccer 5.50% 42.44x
Custom T-Shirts 0.35% 41.86x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male