Dstillery Audiences

PAC 12 SPORTS

Audience Size: 111.6 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 111.6 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 76.83% 34.86x
NCAA Fans 66.31% 32.58x
NCAA Football Fans 68.79% 30.43x
High School Sports Researchers 69.41% 28.33x
College Football Fans 59.24% 26.46x
Gonzaga Bulldogs Fans 65.61% 26.30x
Olympics Fans 61.18% 26.28x
March Madness Enthusiasts 60.04% 25.98x
Duke Blue Devils Fans 57.21% 24.31x
Volleyball Enthusiasts 62.33% 24.05x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is REI.

Location Composition Index
REI 0.05% 7.85x
Hollister 0.07% 3.89x
Lululemon 0.06% 3.54x
Forever 21 0.07% 3.52x
Eddie Bauer 0.03% 3.42x
American Eagle Outfitters 0.08% 3.17x
Calvin Klein 0.01% 3.09x
Zara 0.03% 2.73x
Lane Bryant 0.04% 2.34x
LOFT 0.07% 2.26x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is gocrimson.com.

Website Composition Index
gocrimson.com 9.55% 188.30x
prestosports.com 12.00% 178.97x
njcaa.org 8.40% 157.73x
bruinsnation.com 8.33% 155.03x
d1baseball.com 9.84% 154.13x
ncaa.org 27.61% 132.58x
soonersports.com 7.27% 126.81x
topdrawersoccer.com 7.54% 122.46x
uwdawgpound.com 7.58% 120.65x
verbalcommits.com 7.90% 118.57x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 6.49% 312.76x
Virginia Athletics 5.00% 179.66x
Southeast College Athletics 13.03% 148.00x
Florida College Athletics 31.49% 125.59x
College Sports 10.33% 109.99x
Lacrosse College Athletics 6.84% 104.28x
New England & Ivy League Sports 18.21% 101.34x
Upstate New York State Athletics 0.83% 68.20x
California Universities 14.13% 48.78x
US Soccer 5.01% 45.93x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male