Explore the Pac 12 Sports Audience
Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 279.1 thousand unique devices whose actions qualify for the Pac 12 Sports audience.
INTERESTS
The Pac 12 Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.
| Interest | Composition | Index |
| NCAA Fans | 53.12% | 31.85x |
| March Madness Enthusiasts | 41.94% | 28.36x |
| College Football Fans | 47.44% | 25.04x |
| Gonzaga Bulldogs Fans | 46.65% | 23.61x |
| Olympics Fans | 50.31% | 23.35x |
| Golden State Warriors Fans | 33.13% | 22.23x |
| Duke Blue Devils Fans | 40.04% | 21.61x |
| MLB Fans | 32.60% | 20.43x |
| NCAA Football Fans | 68.28% | 19.08x |
| Oregon Ducks Fans | 37.21% | 18.99x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
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APPAREL RETAILERS
The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.05% | 2.01x |
| Zumiez | 0.05% | 2.00x |
| Express | 0.05% | 1.82x |
| H&M | 0.05% | 1.54x |
| Lululemon | 0.06% | 1.46x |
| Lane Bryant | 0.05% | 1.42x |
| Coach | 0.07% | 1.34x |
| Banana Republic | 0.05% | 1.29x |
| Urban Outfitters | 0.05% | 1.27x |
| J. Crew | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
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WEBSITES
The Pac 12 Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pac 12 Sports audience is uclabruins.com.
| Website | Composition | Index |
| uclabruins.com | 15.29% | 637.17x |
| thesundevils.com | 14.57% | 556.42x |
| pac-12.com | 46.18% | 476.26x |
| wiaa.com | 8.78% | 429.71x |
| dailyemerald.com | 7.30% | 337.54x |
| cifss.org | 5.22% | 249.06x |
| bruinsnation.com | 6.17% | 201.89x |
| uwdawgpound.com | 4.88% | 170.48x |
| d1baseball.com | 3.16% | 165.93x |
| naia.org | 4.84% | 149.59x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 3.31% | 159.38x |
| Virginia Athletics | 3.53% | 80.37x |
| Southeast College Athletics | 10.12% | 69.54x |
| Florida College Athletics | 23.26% | 68.85x |
| Lacrosse College Athletics | 6.41% | 50.93x |
| New England & Ivy League Sports | 14.54% | 50.81x |
| College Sports | 7.02% | 48.70x |
| US Soccer | 5.70% | 31.68x |
| California Universities | 17.05% | 25.88x |
| Sports News & Apparel | 37.68% | 25.34x |
Composition Percentage:
The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
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DEMOGRAPHICS
The Pac 12 Sports audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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