Dstillery Audiences

PAC 12 SPORTS

Audience Size: 279.1 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 279.1 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 53.12% 31.85x
March Madness Enthusiasts 41.94% 28.36x
College Football Fans 47.44% 25.04x
Gonzaga Bulldogs Fans 46.65% 23.61x
Olympics Fans 50.31% 23.35x
Golden State Warriors Fans 33.13% 22.23x
Duke Blue Devils Fans 40.04% 21.61x
MLB Fans 32.60% 20.43x
NCAA Football Fans 68.28% 19.08x
Oregon Ducks Fans 37.21% 18.99x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 2.01x
Zumiez 0.05% 2.00x
Express 0.05% 1.82x
H&M 0.05% 1.54x
Lululemon 0.06% 1.46x
Lane Bryant 0.05% 1.42x
Coach 0.07% 1.34x
Banana Republic 0.05% 1.29x
Urban Outfitters 0.05% 1.27x
J. Crew 0.04% 1.26x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is uclabruins.com.

Website Composition Index
uclabruins.com 15.29% 637.17x
thesundevils.com 14.57% 556.42x
pac-12.com 46.18% 476.26x
wiaa.com 8.78% 429.71x
dailyemerald.com 7.30% 337.54x
cifss.org 5.22% 249.06x
bruinsnation.com 6.17% 201.89x
uwdawgpound.com 4.88% 170.48x
d1baseball.com 3.16% 165.93x
naia.org 4.84% 149.59x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 3.31% 159.38x
Virginia Athletics 3.53% 80.37x
Southeast College Athletics 10.12% 69.54x
Florida College Athletics 23.26% 68.85x
Lacrosse College Athletics 6.41% 50.93x
New England & Ivy League Sports 14.54% 50.81x
College Sports 7.02% 48.70x
US Soccer 5.70% 31.68x
California Universities 17.05% 25.88x
Sports News & Apparel 37.68% 25.34x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999