Dstillery Audiences

PAC 12 SPORTS

Audience Size: 32 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 86.39% 31.05x
NCAA Fans 75.00% 29.37x
NCAA Football Fans 78.89% 26.98x
Gonzaga Bulldogs Fans 74.72% 25.56x
Oregon Ducks Fans 60.00% 24.19x
High School Sports Researchers 74.44% 23.87x
College Football Fans 68.33% 23.66x
March Madness Enthusiasts 68.06% 23.63x
Olympics Fans 63.89% 23.01x
ESPN Enthusiasts 55.83% 20.92x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.09x
Forever 21 0.05% 2.99x
Madewell 0.02% 2.61x
Supreme 0.01% 2.02x
Michael Kors 0.02% 1.97x
Ralph Lauren 0.01% 1.87x
H&M 0.01% 1.59x
Ann Taylor 0.01% 1.58x
Carhartt 0.14% 1.09x
Brooks Brothers 0.01% 0.91x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is usatodayhss.com.

Website Composition Index
usatodayhss.com 24.63% 106.63x
teamusa.org 17.83% 103.73x
baseballamerica.com 17.06% 72.21x
bustingbrackets.com 10.87% 61.81x
spokesman.com 24.89% 59.41x
footballscoop.com 19.32% 58.77x
athletic.net 26.73% 56.06x
trackwrestling.com 9.24% 53.02x
nbadraft.net 9.62% 51.65x
pga.com 8.12% 48.85x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 15.70% 250.52x
Florida College Athletics 33.16% 200.67x
College Sports 11.85% 197.46x
Lacrosse College Athletics 7.71% 171.96x
New England & Ivy League Sports 19.33% 171.43x
California Universities 7.65% 75.42x
US Soccer 5.33% 71.78x
Sports News & Apparel 38.21% 46.21x
Custom T-Shirts 0.35% 41.86x
Tennis, Golf & Boxing 10.94% 33.18x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male