Dstillery Audiences

PAC 12 SPORTS

Audience Size: 295.7 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 295.7 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 53.42% 31.27x
March Madness Enthusiasts 42.79% 28.05x
College Football Fans 48.30% 24.69x
Gonzaga Bulldogs Fans 47.89% 24.25x
Olympics Fans 49.86% 23.25x
Golden State Warriors Fans 34.95% 22.45x
Duke Blue Devils Fans 41.36% 21.34x
MLB Fans 33.23% 19.79x
Oregon Ducks Fans 35.01% 18.94x
Clemson Tigers Fans 40.22% 18.91x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Armani.

Location Composition Index
Armani 0.05% 2.21x
Forever 21 0.08% 2.05x
Urban Outfitters 0.08% 2.00x
Express 0.05% 1.92x
Free People 0.03% 1.91x
Kate Spade 0.03% 1.81x
The North Face 0.04% 1.69x
Michael Kors 0.03% 1.65x
American Eagle Outfitters 0.10% 1.64x
American Apparel 0.04% 1.63x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is uclabruins.com.

Website Composition Index
uclabruins.com 12.95% 589.48x
pac-12.com 39.43% 456.44x
gostanford.com 12.14% 436.09x
wiaa.com 8.44% 431.62x
thesundevils.com 17.07% 419.00x
dailyemerald.com 6.15% 344.94x
usctrojans.com 6.99% 281.45x
cifss.org 4.97% 265.95x
utahutes.com 3.97% 223.18x
brownbears.com 3.88% 198.20x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 4.68% 142.19x
Virginia Athletics 3.86% 84.68x
Southeast College Athletics 11.21% 72.22x
Florida College Athletics 24.48% 67.56x
Lacrosse College Athletics 6.44% 51.96x
New England & Ivy League Sports 15.67% 51.59x
College Sports 7.82% 51.38x
Upstate New York State Athletics 0.79% 45.35x
US Soccer 5.45% 31.04x
California Universities 15.96% 25.69x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male