Dstillery Audiences

PAC 12 SPORTS

Audience Size: 273.5 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 273.5 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Fans.

Interest Composition Index
NCAA Fans 54.44% 35.79x
High School Sports Researchers 51.64% 31.76x
Gonzaga Bulldogs Fans 48.70% 29.94x
March Madness Enthusiasts 46.28% 29.75x
College Football Fans 47.97% 28.90x
Olympics Fans 50.40% 28.80x
Volleyball Enthusiasts 49.55% 27.35x
Golden State Warriors Fans 36.23% 25.54x
Duke Blue Devils Fans 42.24% 25.24x
Softball Enthusiasts 39.81% 24.37x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Buckle.

Location Composition Index
Buckle 0.11% 1.44x
Mens Wearhouse 0.48% 1.16x
Jos A. Bank Clothiers 0.27% 1.07x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is gopoly.com.

Website Composition Index
gopoly.com 13.02% 640.26x
calbears.com 12.29% 581.35x
osubeavers.com 11.98% 575.02x
gostanford.com 16.47% 511.02x
pac-12.com 29.50% 475.89x
thesundevils.com 19.79% 415.94x
usctrojans.com 10.33% 300.51x
utahutes.com 5.66% 281.82x
cifss.org 6.28% 224.15x
brownbears.com 4.40% 207.63x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 6.42% 137.94x
Virginia Athletics 4.71% 85.73x
Southeast College Athletics 13.36% 72.78x
Florida College Athletics 27.20% 66.23x
College Sports 8.75% 56.35x
Lacrosse College Athletics 6.53% 53.65x
New England & Ivy League Sports 17.39% 52.72x
US Soccer 5.07% 30.50x
California Universities 15.81% 28.14x
Sports News & Apparel 37.93% 27.94x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male