Dstillery Audiences

PAC 12 SPORTS

Audience Size: 209.4 Thousand Devices

Explore the Pac 12 Sports Audience

Below you'll find more information about the Pac 12 Sports audience, broken down in different categories based on their digital and physical behaviors. These are 209.4 thousand unique devices whose actions qualify for the Pac 12 Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Pac 12 Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pac 12 Sports audience is NCAA Football Fans.

Interest Composition Index
NCAA Football Fans 59.86% 31.04x
NCAA Fans 60.58% 30.48x
March Madness Enthusiasts 51.21% 27.96x
High School Sports Researchers 55.99% 27.35x
College Football Fans 54.39% 25.54x
Volleyball Enthusiasts 50.49% 24.64x
Gonzaga Bulldogs Fans 53.06% 24.36x
Olympics Fans 56.46% 23.74x
Duke Blue Devils Fans 44.89% 22.57x
Golden State Warriors Fans 41.76% 21.52x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Interest attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pac 12 Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pac 12 Sports audience is Columbia.

Location Composition Index
Columbia 0.05% 3.15x
Levi Strauss 0.06% 3.12x
Free People 0.08% 2.50x
Armani 0.12% 2.42x
Carhartt 0.01% 2.27x
Urban Outfitters 0.11% 2.15x
Hugo Boss 0.07% 2.10x
Coach 0.12% 1.76x
Madewell 0.06% 1.69x
Ann Taylor 0.05% 1.61x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Location attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pac 12 Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pac 12 Sports audience is gostanford.com.

Website Composition Index
gostanford.com 15.64% 493.05x
pac-12.com 30.37% 442.65x
thesundevils.com 19.56% 391.97x
usctrojans.com 9.89% 288.42x
cifss.org 6.53% 247.98x
cifstate.org 7.35% 241.55x
nusports.com 4.59% 171.48x
californiagoldenblogs.com 4.20% 170.93x
byucougars.com 4.29% 161.18x
gorhody.com 3.56% 146.54x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Web attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pac 12 Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 5.76% 121.27x
Virginia Athletics 4.12% 78.63x
Southeast College Athletics 12.64% 64.98x
Florida College Athletics 27.65% 60.71x
College Sports 8.34% 52.99x
New England & Ivy League Sports 16.55% 51.93x
Lacrosse College Athletics 5.90% 51.66x
Custom T-Shirts 0.35% 41.86x
Upstate New York State Athletics 0.73% 39.88x
California Universities 16.80% 27.77x
Composition Percentage: The overlap percentage between the Pac 12 Sports audience and the Content Affinity attribute.
Index: A comparison of the Pac 12 Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pac 12 Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male