PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER
Audience Size: 1.1 Million Devices
Explore the Pacific Northwest Information Research Cluster Audience
Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.
INTERESTS
The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 47.33% | 22.96x |
| Social Distancing Content Readers | 20.92% | 21.00x |
| Seattle Seahawks Fans | 62.76% | 19.44x |
| Oregon Ducks Fans | 23.26% | 18.27x |
| North West State Fair Visitors | 65.40% | 15.74x |
| Washington County and Local Fair Visitors | 57.64% | 15.73x |
| Gonzaga Bulldogs Fans | 32.78% | 14.95x |
| Washington Skiers and Snowboarders | 47.07% | 14.27x |
| Montana and Idaho Trip Planners | 31.38% | 13.19x |
| Western Canada Skiers and Snowboarders | 28.56% | 12.14x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 2.24x |
| Zumiez | 0.05% | 2.15x |
| White House Black Market | 0.03% | 1.87x |
| Hollister | 0.01% | 1.45x |
| Michael Kors | 0.01% | 1.42x |
| Victoria's Secret | 0.02% | 1.20x |
| Old Navy | 0.02% | 1.18x |
| Journeys | 0.03% | 1.14x |
| Buckle | 0.02% | 1.11x |
| Maurices | 0.03% | 1.01x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is seattlerefined.com.
| Website | Composition | Index |
| seattlerefined.com | 2.41% | 113.63x |
| yakimaherald.com | 4.21% | 106.39x |
| chronline.com | 1.91% | 102.59x |
| kimatv.com | 8.79% | 101.40x |
| wenatcheeworld.com | 3.24% | 98.36x |
| nbcrightnow.com | 8.37% | 97.55x |
| inlander.com | 3.08% | 97.55x |
| krem.com | 26.34% | 94.92x |
| khq.com | 24.31% | 93.58x |
| wsdot.com | 3.96% | 92.86x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 12.48% | 48.40x |
| Pac 12 Sports | 1.54% | 16.30x |
| Idaho Cluster | 6.97% | 16.09x |
| Oregon News | 22.60% | 13.23x |
| Central California Cluster | 1.45% | 11.90x |
| Alaska Cluster | 0.41% | 11.28x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 6.61% | 11.04x |
| Northern California Cluster | 5.53% | 10.94x |
| Australia & New Zealand Media | 0.99% | 10.73x |
| San Francisco Bay Area Cluster | 6.36% | 10.50x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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