Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.5 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 58.06% 24.58x
Washington Skiers and Snowboarders 46.05% 18.86x
Gonzaga Bulldogs Fans 34.12% 18.16x
Oregon Ducks Fans 31.06% 16.51x
Seattle Trip Planners 47.82% 16.50x
Montana and Idaho Trip Planners 30.77% 13.43x
Oregon Trip Planners 35.97% 13.23x
Summer Festivals and Fairs Visitors 31.14% 11.39x
Western Canada Skiers and Snowboarders 22.71% 9.91x
Liberal News Readers 12.12% 8.94x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is REI.

Location Composition Index
REI 0.04% 4.07x
Columbia 0.02% 3.67x
Free People 0.04% 3.22x
Patagonia 0.02% 3.16x
American Eagle Outfitters 0.08% 2.65x
Armani 0.03% 2.38x
Banana Republic 0.06% 2.34x
Madewell 0.02% 2.04x
The North Face 0.03% 1.99x
Gymboree 0.04% 1.90x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is kimatv.com.

Website Composition Index
kimatv.com 2.57% 211.41x
swxrightnow.com 1.45% 204.29x
omakchronicle.com 1.13% 199.57x
fairfun.com 0.85% 187.86x
dailysunnews.com 1.28% 187.13x
nwprepsnow.com 0.89% 185.35x
yaktrinews.com 7.08% 181.49x
dnews.com 1.31% 181.45x
goskagit.com 2.41% 179.67x
inlander.com 3.81% 173.98x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 34.98% 48.91x
Pac 12 Sports 3.21% 20.07x
Idaho Cluster 5.76% 17.80x
Oregon News 23.87% 15.53x
Alaska Cluster 3.00% 15.16x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 6.76% 13.78x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.18% 11.90x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.09% 11.78x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.26x
News Cluster 17.89% 10.77x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999