Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 60.98% 28.89x
Social Distancing Content Readers 22.88% 27.09x
Oregon Ducks Fans 31.18% 25.94x
North West State Fair Visitors 66.93% 24.12x
Washington County and Local Fair Visitors 58.38% 23.16x
Gonzaga Bulldogs Fans 39.59% 23.02x
Liberal News Readers 16.99% 18.58x
Washington Skiers and Snowboarders 49.12% 18.16x
Montana and Idaho Trip Planners 34.18% 17.74x
Financial Business Intelligence Researchers 16.83% 17.19x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 2.12x
Zumiez 0.01% 1.66x
Carhartt 0.16% 1.46x
Maurices 0.02% 1.44x
Victoria's Secret 0.02% 1.43x
Gap 0.01% 1.36x
LOFT 0.01% 1.30x
Banana Republic 0.01% 1.16x
Mens Wearhouse 0.01% 1.07x
The Childrens Place 0.01% 0.97x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is goskagit.com.

Website Composition Index
goskagit.com 3.43% 86.45x
cdapress.com 2.07% 86.33x
kimatv.com 5.01% 85.37x
chronline.com 6.21% 84.33x
wta.org 1.76% 83.83x
nbcrightnow.com 6.34% 81.31x
yakimaherald.com 7.50% 81.27x
yaktrinews.com 11.13% 80.11x
kxly.com 24.34% 80.09x
yelmonline.com 1.42% 77.88x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 21.13% 60.60x
Pac 12 Sports 0.62% 29.28x
Alaska Cluster 2.76% 25.81x
Idaho Cluster 9.06% 23.23x
Central California Cluster 3.04% 21.83x
Local & Travel England - North Midlands 0.05% 21.01x
Australia & New Zealand Media 1.65% 18.69x
Northern California Cluster 6.93% 18.47x
Oregon News 30.23% 18.01x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.60% 17.77x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male