Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.9 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 63.13% 20.92x
North West State Fair Visitors 62.48% 18.68x
Washington County and Local Fair Visitors 55.08% 16.41x
Oregon Ducks Fans 35.84% 14.39x
Washington Skiers and Snowboarders 45.54% 14.26x
Gonzaga Bulldogs Fans 37.96% 13.89x
Seattle Trip Planners 51.43% 12.90x
Oregon Trip Planners 35.94% 11.29x
Montana and Idaho Trip Planners 33.44% 10.74x
Summer Festivals and Fairs Visitors 32.14% 10.49x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.44x
REI 0.04% 2.44x
Columbia 0.02% 1.94x
The North Face 0.03% 1.90x
Eddie Bauer 0.03% 1.43x
Zumiez 0.09% 1.33x
Free People 0.02% 1.32x
Buckle 0.29% 1.28x
American Eagle Outfitters 0.07% 1.18x
Urban Outfitters 0.05% 1.12x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is wiaa.com.

Website Composition Index
wiaa.com 1.15% 111.29x
seattle.gov 1.22% 103.95x
nbcrightnow.com 6.38% 102.79x
kimatv.com 5.04% 102.58x
kitsapdailynews.com 1.44% 101.03x
goskagit.com 1.45% 100.22x
thefair.com 2.62% 98.99x
stgpresents.org 1.88% 98.96x
wa.gov 3.30% 97.99x
inlander.com 1.40% 97.01x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 31.80% 38.64x
Idaho Cluster 8.31% 15.61x
Pac 12 Sports 1.88% 15.00x
Alaska Cluster 3.52% 14.14x
Oregon News 29.65% 13.14x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.37% 12.91x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.67x
Environmental Conservation 0.07% 11.92x
Local & Travel England - North Midlands 0.05% 11.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 11.60x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male