Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 22.12% 20.52x
Seattle Seahawks Fans 59.91% 19.53x
Oregon Ducks Fans 27.16% 17.55x
North West State Fair Visitors 62.05% 16.25x
Washington County and Local Fair Visitors 56.20% 16.25x
Washington Skiers and Snowboarders 45.29% 14.68x
Gonzaga Bulldogs Fans 33.82% 14.04x
Montana and Idaho Trip Planners 31.69% 12.74x
Liberal News Readers 13.01% 12.59x
Western Canada Skiers and Snowboarders 28.80% 11.91x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 2.05x
White House Black Market 0.02% 1.93x
Chicos 0.02% 1.83x
Zumiez 0.04% 1.75x
Carhartt 0.19% 1.53x
Buckle 0.02% 1.50x
Old Navy 0.02% 1.20x
Banana Republic 0.01% 1.07x
Urban Outfitters 0.01% 1.06x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.37% 97.61x
seattlerefined.com 3.83% 88.72x
chronline.com 2.68% 83.72x
kimatv.com 5.95% 83.33x
wenatcheeworld.com 3.03% 82.32x
yakimaherald.com 6.40% 81.11x
nbcrightnow.com 8.54% 78.02x
uwdawgpound.com 2.88% 77.73x
q13fox.com 18.62% 77.44x
inlander.com 3.24% 77.09x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 14.35% 44.35x
Pac 12 Sports 1.81% 16.44x
Idaho Cluster 7.84% 15.37x
Environmental Conservation 0.03% 13.89x
Central California Cluster 1.93% 12.87x
Oregon News 25.61% 12.73x
Alaska Cluster 0.57% 10.81x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.77% 10.77x
Australia & New Zealand Media 0.88% 10.65x
Northern California Cluster 6.62% 10.43x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male