Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.4 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 62.57% 21.65x
North West State Fair Visitors 64.03% 19.74x
Washington County and Local Fair Visitors 52.96% 16.68x
Oregon Ducks Fans 34.68% 15.74x
Gonzaga Bulldogs Fans 37.13% 15.15x
Washington Skiers and Snowboarders 45.26% 14.42x
Seattle Trip Planners 50.55% 13.05x
Oregon Trip Planners 33.74% 11.96x
Montana and Idaho Trip Planners 32.00% 11.35x
Western Canada Skiers and Snowboarders 21.17% 10.90x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.44x
The North Face 0.03% 2.33x
Carhartt 0.11% 2.20x
REI 0.02% 2.17x
Columbia 0.02% 2.01x
Eddie Bauer 0.03% 1.85x
Zumiez 0.08% 1.58x
Free People 0.02% 1.53x
American Eagle Outfitters 0.06% 1.50x
Buckle 0.07% 1.41x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is kimatv.com.

Website Composition Index
kimatv.com 5.82% 111.24x
goskagit.com 1.99% 101.76x
nbcrightnow.com 5.70% 100.26x
yakimaherald.com 8.96% 93.83x
thedailyworld.com 1.51% 93.03x
chronline.com 4.12% 92.40x
yaktrinews.com 9.92% 91.32x
krem.com 19.34% 91.25x
thefair.com 1.59% 88.70x
theolympian.com 9.68% 88.43x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 28.66% 42.12x
Idaho Cluster 8.17% 16.65x
Pac 12 Sports 1.56% 15.91x
Alaska Cluster 3.54% 15.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.18% 14.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.06x
Oregon News 29.58% 14.05x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.63% 13.83x
Local & Travel England - North Midlands 0.05% 13.66x
Environmental Conservation 0.06% 12.83x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male