
PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER
Audience Size: 995.3 Thousand Devices
Explore the Pacific Northwest Information Research Cluster Audience
Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 995.3 thousand unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

INTERESTS
As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Trip Planners.
Interest | Composition | Index |
Seattle Trip Planners | 43.67% | 23.34x |
North West State Fair Visitors | 65.34% | 17.18x |
Washington County and Local Fair Visitors | 52.39% | 17.03x |
Oregon Ducks Fans | 21.85% | 15.51x |
Social Distancing Content Readers | 34.04% | 14.15x |
Seattle Seahawks Fans | 65.67% | 14.08x |
Montana and Idaho Trip Planners | 35.76% | 12.19x |
Winter Sports Destination Seekers | 7.89% | 11.52x |
Gonzaga Bulldogs Fans | 34.58% | 10.94x |
San Diego Trip Planners | 14.26% | 10.68x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.01% | 1.32x |
Maurices | 0.02% | 1.15x |
Urban Outfitters | 0.01% | 1.14x |

WEBSITES
As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is seattlerefined.com.
Website | Composition | Index |
seattlerefined.com | 1.28% | 103.77x |
yakimaherald.com | 2.05% | 98.18x |
nbcrightnow.com | 7.78% | 92.10x |
kimatv.com | 7.41% | 91.57x |
inlander.com | 1.92% | 91.36x |
goskagit.com | 3.44% | 85.24x |
theolympian.com | 4.37% | 85.13x |
cougcenter.com | 2.60% | 85.09x |
tri-cityherald.com | 5.50% | 84.62x |
wenatcheeworld.com | 2.67% | 84.20x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.
Content Affinity | Composition | Index |
Pacific Northwest Sports & News Cluster | 9.14% | 42.38x |
Idaho Cluster | 7.55% | 18.20x |
Pac 12 Sports | 1.56% | 14.65x |
Assorted Topics (Freebies, Gardens, Jewelry) | 0.80% | 12.96x |
Oregon News | 16.82% | 12.54x |
Alaska Cluster | 0.23% | 11.43x |
Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 4.25% | 10.10x |
San Diego Cluster | 4.34% | 9.16x |
Fox News Content Consumers | 4.50% | 8.89x |
Northern California Cluster | 4.10% | 8.46x |
