Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.5 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 22.43% 20.58x
Seattle Seahawks Fans 57.75% 18.89x
Washington County and Local Fair Visitors 55.54% 17.43x
Oregon Ducks Fans 30.01% 17.28x
North West State Fair Visitors 59.99% 17.13x
Gonzaga Bulldogs Fans 35.19% 14.61x
Washington Skiers and Snowboarders 45.32% 14.41x
Montana and Idaho Trip Planners 31.77% 12.32x
Liberal News Readers 17.01% 12.30x
Eco-Conscious Consumers 13.83% 12.10x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is The North Face.

Location Composition Index
The North Face 0.02% 4.07x
REI 0.02% 3.71x
Free People 0.01% 2.98x
Eddie Bauer 0.03% 2.61x
Zumiez 0.04% 1.92x
Carhartt 0.39% 1.71x
H&M 0.02% 1.62x
Forever 21 0.02% 1.44x
Chicos 0.03% 1.23x
American Eagle Outfitters 0.03% 1.20x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.54% 104.10x
inlander.com 2.39% 93.52x
goskagit.com 3.75% 91.26x
kimatv.com 6.64% 90.86x
seattlerefined.com 5.86% 89.44x
nbcrightnow.com 7.11% 86.11x
yakimaherald.com 7.38% 85.82x
chronline.com 3.53% 85.59x
spokesman.com 2.02% 83.99x
wenatcheeworld.com 4.07% 83.33x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 16.86% 42.97x
Pac 12 Sports 1.80% 17.82x
Idaho Cluster 8.08% 17.08x
Alaska Cluster 0.92% 14.40x
Central California Cluster 2.39% 13.46x
Oregon News 28.65% 12.69x
Environmental Conservation 0.03% 12.65x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 12.52x
Australia & New Zealand Media 1.08% 11.92x
Assorted Topics (Power Trains, Drones, Web Design) 0.21% 11.87x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male