Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 59.62% 18.78x
Social Distancing Content Readers 25.82% 18.40x
North West State Fair Visitors 61.35% 16.67x
Oregon Ducks Fans 33.79% 16.47x
Washington County and Local Fair Visitors 54.28% 16.02x
Gonzaga Bulldogs Fans 38.88% 15.15x
Washington Skiers and Snowboarders 46.17% 15.05x
Montana and Idaho Trip Planners 34.70% 12.11x
Western Canada Skiers and Snowboarders 30.98% 11.83x
Liberal News Readers 20.78% 11.56x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.59x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.80% 90.95x
chronline.com 4.01% 89.48x
goskagit.com 3.74% 85.14x
yaktrinews.com 11.21% 84.26x
kxly.com 22.74% 81.18x
seattlerefined.com 6.60% 79.84x
kimatv.com 5.25% 79.18x
yakimaherald.com 7.26% 79.17x
wsdot.com 4.73% 75.95x
nbcrightnow.com 7.07% 75.38x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 19.72% 39.14x
Alaska Cluster 1.89% 17.26x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 16.99x
Idaho Cluster 9.07% 16.20x
Central California Cluster 2.85% 14.57x
Pac 12 Sports 1.33% 14.01x
Environmental Conservation 0.06% 13.00x
Australia & New Zealand Media 1.88% 12.44x
Oregon News 31.47% 12.41x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.67% 12.19x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male