Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.7 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 57.58% 17.73x
Social Distancing Content Readers 27.43% 17.65x
Oregon Ducks Fans 34.19% 15.74x
North West State Fair Visitors 59.47% 15.67x
Washington County and Local Fair Visitors 54.44% 15.52x
Gonzaga Bulldogs Fans 37.83% 14.53x
Washington Skiers and Snowboarders 45.74% 13.35x
Montana and Idaho Trip Planners 34.29% 11.93x
Liberal News Readers 21.50% 11.24x
Financial Business Intelligence Researchers 20.94% 11.03x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is REI.

Location Composition Index
REI 0.02% 4.33x
The North Face 0.01% 3.66x
Zumiez 0.04% 2.29x
Eddie Bauer 0.02% 2.08x
Buckle 0.04% 1.68x
Carhartt 0.34% 1.66x
Lululemon 0.01% 1.56x
American Eagle Outfitters 0.03% 1.52x
Forever 21 0.02% 1.44x
H&M 0.02% 1.41x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.71% 92.20x
chronline.com 2.96% 91.00x
yaktrinews.com 11.06% 82.54x
inlander.com 1.51% 82.38x
goskagit.com 3.92% 79.03x
nbcrightnow.com 7.22% 78.21x
seattlerefined.com 6.71% 78.20x
wsdot.com 4.27% 77.69x
yakimaherald.com 7.60% 76.93x
kimatv.com 6.06% 75.11x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 19.46% 37.14x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 16.96x
Idaho Cluster 8.96% 16.20x
Alaska Cluster 1.59% 16.15x
Pac 12 Sports 1.28% 14.59x
Central California Cluster 2.74% 13.18x
Environmental Conservation 0.05% 13.08x
Oregon News 31.44% 11.97x
Australia & New Zealand Media 1.70% 11.93x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 11.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male