Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 2 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 52.58% 31.12x
Seattle Trip Planners 43.32% 21.45x
Washington Skiers and Snowboarders 37.82% 21.19x
Gonzaga Bulldogs Fans 28.30% 18.60x
Oregon Ducks Fans 24.82% 18.07x
Oregon Trip Planners 26.01% 14.84x
Montana and Idaho Trip Planners 23.17% 14.29x
Summer Festivals and Fairs Visitors 23.72% 13.47x
Western Canada Skiers and Snowboarders 17.19% 11.44x
Liberal News Readers 12.57% 9.00x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is REI.

Location Composition Index
REI 0.04% 2.68x
Carhartt 0.02% 2.26x
Columbia 0.02% 1.97x
Free People 0.04% 1.86x
Zumiez 0.10% 1.60x
Armani 0.05% 1.49x
Patagonia 0.02% 1.42x
American Eagle Outfitters 0.13% 1.40x
Eddie Bauer 0.03% 1.31x
Chicos 0.07% 1.21x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is goskagit.com.

Website Composition Index
goskagit.com 1.06% 121.52x
kimatv.com 4.01% 114.91x
wiaa.com 1.55% 110.31x
nbcrightnow.com 6.45% 105.93x
kitsapdailynews.com 1.32% 103.46x
dnews.com 1.22% 103.31x
seattle.gov 1.62% 102.21x
kgmi.com 1.31% 102.13x
wenatcheeworld.com 3.40% 100.40x
thedailyworld.com 1.26% 100.32x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 32.28% 39.39x
Idaho Cluster 7.23% 15.31x
Pac 12 Sports 2.22% 14.67x
Alaska Cluster 3.25% 13.67x
Oregon News 26.34% 12.84x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.70% 12.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.07x
Local & Travel England - North Midlands 0.04% 11.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.72x
Environmental Conservation 0.06% 10.14x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male