Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.9 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 56.98% 15.25x
North West State Fair Visitors 60.44% 14.04x
Social Distancing Content Readers 25.03% 13.18x
Oregon Ducks Fans 34.44% 12.85x
Washington County and Local Fair Visitors 52.40% 12.38x
Gonzaga Bulldogs Fans 38.68% 12.31x
Washington Skiers and Snowboarders 43.40% 11.99x
Western Canada Skiers and Snowboarders 25.05% 9.83x
Montana and Idaho Trip Planners 32.30% 9.41x
Oregon Trip Planners 33.54% 9.25x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.74x
LOFT 0.01% 1.45x
Maurices 0.02% 1.15x
Mens Wearhouse 0.01% 0.99x
Old Navy 0.01% 0.85x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.74% 60.82x
wsdot.com 3.99% 60.43x
goskagit.com 3.30% 59.47x
chronline.com 5.56% 58.14x
wiaa.com 1.24% 57.41x
kimatv.com 5.61% 56.82x
yakimaherald.com 8.05% 56.47x
kgmi.com 3.14% 54.78x
wta.org 3.12% 54.25x
nbcrightnow.com 7.63% 53.65x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 24.49% 28.33x
Pac 12 Sports 0.64% 16.29x
Idaho Cluster 10.46% 12.59x
Local & Travel England - North Midlands 0.07% 11.20x
Alaska Cluster 3.69% 11.16x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.13% 10.68x
Central California Cluster 4.25% 10.15x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.49% 9.78x
Oregon News 36.74% 9.63x
Environmental Conservation 0.06% 9.51x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male