Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.1 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 47.33% 22.96x
Social Distancing Content Readers 20.92% 21.00x
Seattle Seahawks Fans 62.76% 19.44x
Oregon Ducks Fans 23.26% 18.27x
North West State Fair Visitors 65.40% 15.74x
Washington County and Local Fair Visitors 57.64% 15.73x
Gonzaga Bulldogs Fans 32.78% 14.95x
Washington Skiers and Snowboarders 47.07% 14.27x
Montana and Idaho Trip Planners 31.38% 13.19x
Western Canada Skiers and Snowboarders 28.56% 12.14x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Chicos.

Location Composition Index
Chicos 0.03% 2.24x
Zumiez 0.05% 2.15x
White House Black Market 0.03% 1.87x
Hollister 0.01% 1.45x
Michael Kors 0.01% 1.42x
Victoria's Secret 0.02% 1.20x
Old Navy 0.02% 1.18x
Journeys 0.03% 1.14x
Buckle 0.02% 1.11x
Maurices 0.03% 1.01x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is seattlerefined.com.

Website Composition Index
seattlerefined.com 2.41% 113.63x
yakimaherald.com 4.21% 106.39x
chronline.com 1.91% 102.59x
kimatv.com 8.79% 101.40x
wenatcheeworld.com 3.24% 98.36x
nbcrightnow.com 8.37% 97.55x
inlander.com 3.08% 97.55x
krem.com 26.34% 94.92x
khq.com 24.31% 93.58x
wsdot.com 3.96% 92.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 12.48% 48.40x
Pac 12 Sports 1.54% 16.30x
Idaho Cluster 6.97% 16.09x
Oregon News 22.60% 13.23x
Central California Cluster 1.45% 11.90x
Alaska Cluster 0.41% 11.28x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.61% 11.04x
Northern California Cluster 5.53% 10.94x
Australia & New Zealand Media 0.99% 10.73x
San Francisco Bay Area Cluster 6.36% 10.50x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male