Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 995.3 Thousand Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 995.3 thousand unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 43.67% 23.34x
North West State Fair Visitors 65.34% 17.18x
Washington County and Local Fair Visitors 52.39% 17.03x
Oregon Ducks Fans 21.85% 15.51x
Social Distancing Content Readers 34.04% 14.15x
Seattle Seahawks Fans 65.67% 14.08x
Montana and Idaho Trip Planners 35.76% 12.19x
Winter Sports Destination Seekers 7.89% 11.52x
Gonzaga Bulldogs Fans 34.58% 10.94x
San Diego Trip Planners 14.26% 10.68x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.32x
Maurices 0.02% 1.15x
Urban Outfitters 0.01% 1.14x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is seattlerefined.com.

Website Composition Index
seattlerefined.com 1.28% 103.77x
yakimaherald.com 2.05% 98.18x
nbcrightnow.com 7.78% 92.10x
kimatv.com 7.41% 91.57x
inlander.com 1.92% 91.36x
goskagit.com 3.44% 85.24x
theolympian.com 4.37% 85.13x
cougcenter.com 2.60% 85.09x
tri-cityherald.com 5.50% 84.62x
wenatcheeworld.com 2.67% 84.20x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 9.14% 42.38x
Idaho Cluster 7.55% 18.20x
Pac 12 Sports 1.56% 14.65x
Assorted Topics (Freebies, Gardens, Jewelry) 0.80% 12.96x
Oregon News 16.82% 12.54x
Alaska Cluster 0.23% 11.43x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.25% 10.10x
San Diego Cluster 4.34% 9.16x
Fox News Content Consumers 4.50% 8.89x
Northern California Cluster 4.10% 8.46x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male