Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 2.9 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 59.10% 21.13x
North West State Fair Visitors 63.27% 19.62x
Washington County and Local Fair Visitors 51.62% 16.93x
Social Distancing Content Readers 14.48% 15.58x
Washington Skiers and Snowboarders 41.11% 14.15x
Seattle Trip Planners 46.05% 13.78x
Gonzaga Bulldogs Fans 33.71% 13.77x
Oregon Ducks Fans 30.14% 13.73x
Oregon Trip Planners 30.28% 10.66x
Montana and Idaho Trip Planners 27.44% 10.13x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.23% 2.14x
Zumiez 0.01% 1.98x
Mens Wearhouse 0.02% 1.79x
Old Navy 0.01% 1.11x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is kimatv.com.

Website Composition Index
kimatv.com 6.21% 60.53x
goskagit.com 2.40% 60.27x
chronline.com 4.32% 59.33x
wsdot.com 4.95% 58.99x
nbcrightnow.com 7.09% 58.47x
kitsapdailynews.com 1.06% 57.55x
yakimaherald.com 8.50% 57.08x
visitspokane.com 1.16% 56.85x
yelmonline.com 1.70% 55.90x
theolympian.com 13.09% 54.98x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 25.22% 34.09x
Pac 12 Sports 0.93% 16.72x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.16% 13.63x
Local & Travel England - North Midlands 0.06% 13.01x
Idaho Cluster 8.24% 12.83x
Alaska Cluster 3.35% 12.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 11.96x
Oregon News 28.66% 11.58x
Environmental Conservation 0.06% 11.32x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.14% 10.78x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male