Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 2.3 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 63.90% 19.24x
North West State Fair Visitors 66.04% 17.03x
Washington County and Local Fair Visitors 54.08% 14.62x
Oregon Ducks Fans 36.88% 13.28x
Washington Skiers and Snowboarders 46.30% 12.92x
Gonzaga Bulldogs Fans 39.50% 12.86x
Seattle Trip Planners 50.20% 12.06x
Oregon Trip Planners 34.89% 10.40x
Summer Festivals and Fairs Visitors 32.60% 9.89x
Montana and Idaho Trip Planners 32.94% 9.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Columbia.

Location Composition Index
Columbia 0.02% 3.58x
The North Face 0.03% 3.00x
REI 0.02% 2.82x
Patagonia 0.01% 2.16x
Carhartt 0.44% 2.09x
Eddie Bauer 0.03% 1.99x
Free People 0.03% 1.85x
Zumiez 0.08% 1.82x
Buckle 0.05% 1.68x
Forever 21 0.04% 1.30x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is thefair.com.

Website Composition Index
thefair.com 1.36% 88.12x
nbcrightnow.com 5.61% 82.91x
kimatv.com 5.67% 82.77x
goskagit.com 2.22% 81.39x
kitsapdailynews.com 1.11% 78.57x
seafair.com 1.55% 78.41x
chronline.com 3.91% 77.42x
wenatcheeworld.com 2.99% 77.09x
kgmi.com 1.48% 75.79x
yelmonline.com 1.27% 75.46x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 26.98% 39.55x
Pac 12 Sports 1.42% 16.20x
Idaho Cluster 7.71% 15.04x
Alaska Cluster 3.43% 15.00x
Local & Travel England - North Midlands 0.07% 13.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.80x
Oregon News 29.28% 12.92x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.62% 12.76x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.17% 12.34x
Environmental Conservation 0.07% 12.23x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male