PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 2.9 Million Devices

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Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest	Composition	Index
Seattle Seahawks Fans	59.10%	21.13x
North West State Fair Visitors	63.27%	19.62x
Washington County and Local Fair Visitors	51.62%	16.93x
Social Distancing Content Readers	14.48%	15.58x
Washington Skiers and Snowboarders	41.11%	14.15x
Seattle Trip Planners	46.05%	13.78x
Gonzaga Bulldogs Fans	33.71%	13.77x
Oregon Ducks Fans	30.14%	13.73x
Oregon Trip Planners	30.28%	10.66x
Montana and Idaho Trip Planners	27.44%	10.13x

Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.23%	2.14x
Zumiez	0.01%	1.98x
Mens Wearhouse	0.02%	1.79x
Old Navy	0.01%	1.11x

Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is kimatv.com.

Website	Composition	Index
kimatv.com	6.21%	60.53x
goskagit.com	2.40%	60.27x
chronline.com	4.32%	59.33x
wsdot.com	4.95%	58.99x
nbcrightnow.com	7.09%	58.47x
kitsapdailynews.com	1.06%	57.55x
yakimaherald.com	8.50%	57.08x
visitspokane.com	1.16%	56.85x
yelmonline.com	1.70%	55.90x
theolympian.com	13.09%	54.98x

Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity	Composition	Index
Pacific Northwest Sports & News Cluster	25.22%	34.09x
Pac 12 Sports	0.93%	16.72x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.16%	13.63x
Local & Travel England - North Midlands	0.06%	13.01x
Idaho Cluster	8.24%	12.83x
Alaska Cluster	3.35%	12.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	11.96x
Oregon News	28.66%	11.58x
Environmental Conservation	0.06%	11.32x
Assorted Topics (The Outdoors, Sports, Furniture, Travel)	8.14%	10.78x

Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male