Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 3.1 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 58.67% 19.66x
North West State Fair Visitors 62.11% 18.93x
Social Distancing Content Readers 0.57% 17.40x
Washington County and Local Fair Visitors 50.63% 16.23x
Washington Skiers and Snowboarders 42.69% 14.21x
Oregon Ducks Fans 29.51% 13.73x
Gonzaga Bulldogs Fans 33.55% 13.63x
Seattle Trip Planners 44.57% 12.55x
Oregon Trip Planners 29.64% 10.25x
Montana and Idaho Trip Planners 27.34% 10.16x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.71x
Maurices 0.02% 1.30x
Mens Wearhouse 0.01% 0.95x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is wsdot.com.

Website Composition Index
wsdot.com 3.99% 57.41x
goskagit.com 3.30% 56.16x
wiaa.com 1.18% 54.72x
chronline.com 5.28% 54.41x
yakimaherald.com 8.09% 53.43x
cdapress.com 1.11% 53.32x
kimatv.com 5.89% 52.42x
nbcrightnow.com 7.36% 51.97x
kgmi.com 2.86% 51.29x
federalwaymirror.com 1.06% 50.70x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 24.34% 32.48x
Pac 12 Sports 0.67% 17.06x
Idaho Cluster 9.05% 12.83x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.14% 12.58x
Oregon News 30.01% 11.06x
Alaska Cluster 3.25% 10.89x
Local & Travel England - North Midlands 0.06% 10.75x
Central California Cluster 3.71% 10.39x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.32% 10.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.24x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male