Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 57.07% 25.16x
Washington Skiers and Snowboarders 44.15% 18.68x
Gonzaga Bulldogs Fans 34.65% 18.31x
Oregon Ducks Fans 29.71% 16.77x
Seattle Trip Planners 46.55% 16.68x
Montana and Idaho Trip Planners 29.15% 13.32x
Oregon Trip Planners 33.58% 13.20x
Summer Festivals and Fairs Visitors 29.08% 11.48x
Western Canada Skiers and Snowboarders 21.21% 9.87x
Liberal News Readers 12.59% 8.97x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Free People.

Location Composition Index
Free People 0.06% 4.51x
Lorna Jane 0.01% 3.54x
Patagonia 0.02% 2.99x
Columbia 0.02% 2.82x
Banana Republic 0.09% 2.60x
REI 0.03% 2.30x
Armani 0.04% 2.30x
The North Face 0.04% 2.05x
Gymboree 0.05% 1.96x
Madewell 0.02% 1.72x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is kimatv.com.

Website Composition Index
kimatv.com 2.61% 183.46x
swxrightnow.com 1.22% 182.36x
omakchronicle.com 1.19% 174.91x
goskagit.com 1.98% 172.39x
dailysunnews.com 1.14% 165.92x
dnews.com 1.21% 160.26x
wenatcheeworld.com 3.90% 154.29x
spokanejournal.com 1.59% 151.28x
yaktrinews.com 7.83% 148.97x
peninsuladailynews.com 1.40% 148.73x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 33.62% 47.21x
Pac 12 Sports 3.21% 18.62x
Idaho Cluster 6.12% 17.21x
Alaska Cluster 3.33% 15.31x
Oregon News 24.06% 14.93x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 6.77% 13.95x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.21% 12.44x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.61% 11.12x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.23% 11.09x
Local & Travel England - Northern England 0.06% 9.68x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male