Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.9 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 57.85% 29.20x
Washington Skiers and Snowboarders 40.91% 21.25x
Seattle Trip Planners 47.34% 19.33x
Gonzaga Bulldogs Fans 30.30% 19.25x
Oregon Ducks Fans 26.61% 17.51x
Oregon Trip Planners 28.88% 14.48x
Montana and Idaho Trip Planners 25.52% 14.47x
Summer Festivals and Fairs Visitors 26.53% 13.54x
Western Canada Skiers and Snowboarders 19.42% 11.63x
Liberal News Readers 11.57% 9.21x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 7.09x
The North Face 0.04% 2.88x
Free People 0.04% 2.83x
Columbia 0.02% 2.44x
Patagonia 0.03% 2.43x
Club Monaco 0.01% 1.86x
REI 0.02% 1.79x
Banana Republic 0.04% 1.76x
Armani 0.04% 1.43x
Madewell 0.02% 1.27x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is goskagit.com.

Website Composition Index
goskagit.com 1.27% 124.07x
kimatv.com 3.54% 121.24x
spokanejournal.com 1.10% 120.46x
chronline.com 2.38% 116.95x
wenatcheeworld.com 3.29% 111.86x
dnews.com 1.28% 111.81x
nbcrightnow.com 6.65% 109.94x
wiaa.com 2.05% 108.77x
yaktrinews.com 9.10% 106.04x
kgmi.com 1.65% 104.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 32.37% 43.33x
Idaho Cluster 6.62% 16.02x
Pac 12 Sports 2.55% 15.39x
Alaska Cluster 3.09% 14.49x
Oregon News 23.79% 13.56x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.36% 13.22x
Local & Travel England - North Midlands 0.03% 13.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.52x
Environmental Conservation 0.05% 10.40x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male