Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.8 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 60.20% 24.72x
Washington Skiers and Snowboarders 45.11% 17.43x
Gonzaga Bulldogs Fans 35.48% 16.37x
Seattle Trip Planners 48.52% 16.22x
Oregon Ducks Fans 29.82% 15.04x
Montana and Idaho Trip Planners 29.58% 12.21x
Oregon Trip Planners 34.07% 11.66x
Summer Festivals and Fairs Visitors 29.63% 11.20x
Western Canada Skiers and Snowboarders 21.94% 9.25x
Liberal News Readers 12.10% 8.00x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Free People.

Location Composition Index
Free People 0.05% 3.16x
Columbia 0.02% 2.93x
REI 0.05% 2.59x
Lorna Jane 0.01% 2.26x
Gymboree 0.05% 1.91x
American Eagle Outfitters 0.08% 1.65x
Banana Republic 0.06% 1.65x
Madewell 0.03% 1.65x
The North Face 0.03% 1.56x
Armani 0.03% 1.53x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is swxrightnow.com.

Website Composition Index
swxrightnow.com 1.03% 178.72x
kimatv.com 3.06% 169.97x
goskagit.com 1.54% 168.37x
chronline.com 1.64% 159.65x
spokanejournal.com 1.40% 155.75x
dnews.com 1.12% 154.24x
wenatcheeworld.com 3.34% 148.32x
nbcrightnow.com 6.93% 146.74x
yaktrinews.com 8.68% 142.23x
summitatsnoqualmie.com 1.34% 139.94x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 32.60% 46.18x
Pac 12 Sports 3.09% 16.63x
Idaho Cluster 6.16% 16.62x
Alaska Cluster 3.11% 15.06x
Oregon News 23.02% 14.06x
Local & Travel England - North Midlands 0.04% 13.72x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 6.35% 13.51x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.19% 12.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 11.19x
Environmental Conservation 0.05% 9.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male