Dstillery Audiences

PACIFIC NORTHWEST INFORMATION RESEARCH CLUSTER

Audience Size: 1.6 Million Devices

Explore the Pacific Northwest Information Research Cluster Audience

Below you'll find more information about the Pacific Northwest Information Research Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pacific Northwest Information Research Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Information Research Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Information Research Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 59.91% 21.45x
Social Distancing Content Readers 26.22% 20.64x
Oregon Ducks Fans 33.03% 19.17x
Gonzaga Bulldogs Fans 39.22% 18.53x
North West State Fair Visitors 64.28% 18.05x
Washington County and Local Fair Visitors 57.51% 17.87x
Washington Skiers and Snowboarders 46.66% 15.95x
Montana and Idaho Trip Planners 35.72% 14.07x
Liberal News Readers 18.83% 13.64x
Financial Business Intelligence Researchers 19.21% 13.41x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Information Research Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Information Research Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.88x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Information Research Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Information Research Cluster audience is cdapress.com.

Website Composition Index
cdapress.com 1.98% 91.77x
chronline.com 5.35% 89.10x
goskagit.com 3.61% 87.56x
yaktrinews.com 12.83% 86.33x
wta.org 1.30% 86.11x
kimatv.com 4.70% 85.15x
nbcrightnow.com 6.66% 84.58x
kxly.com 24.58% 82.62x
yakimaherald.com 7.36% 82.43x
cougcenter.com 2.22% 74.91x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Information Research Cluster audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 19.88% 44.54x
Alaska Cluster 2.24% 20.51x
Idaho Cluster 9.27% 19.05x
Central California Cluster 2.83% 16.89x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 16.34x
Pac 12 Sports 0.81% 15.98x
Australia & New Zealand Media 1.79% 14.90x
Oregon News 30.92% 14.21x
Environmental Conservation 0.05% 13.80x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.57% 13.79x
Composition Percentage: The overlap percentage between the Pacific Northwest Information Research Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Information Research Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Information Research Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male