Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 752.3 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 752.3 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 75.01% 21.04x
Social Distancing Content Readers 35.53% 20.47x
Washington Skiers and Snowboarders 68.03% 19.12x
Western Canada Skiers and Snowboarders 45.74% 18.54x
North West State Fair Visitors 79.65% 18.53x
Washington County and Local Fair Visitors 67.15% 16.97x
Oregon Ducks Fans 39.07% 15.75x
Seattle Trip Planners 68.81% 15.46x
Oregon Trip Planners 50.68% 15.41x
Gonzaga Bulldogs Fans 43.44% 14.86x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is REI.

Location Composition Index
REI 0.01% 6.94x
Carhartt 0.24% 1.91x
Maurices 0.01% 0.89x
Old Navy 0.01% 0.80x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.

Website Composition Index
summitatsnoqualmie.com 2.19% 187.17x
seafair.com 1.58% 186.10x
metroparkstacoma.org 1.43% 182.87x
wahbexchange.org 1.43% 180.69x
seattlesymphony.org 2.79% 178.26x
traveltacoma.com 1.44% 178.20x
wsdot.com 11.64% 168.29x
seattleschild.com 1.36% 168.28x
wta.org 10.43% 167.71x
seattleymca.org 1.45% 161.12x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 70.69% 28.94x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.28% 23.38x
Pac 12 Sports 0.87% 22.27x
Cars, Travel & Food 0.02% 12.59x
Oregon News 40.25% 11.44x
Alaska Cluster 3.68% 11.03x
Backpacking 6.93% 10.80x
National Parks 0.95% 10.32x
Philanthropy - Nonprofits 0.31% 10.18x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 10.17x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male