Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 68.93% 32.86x
Washington Skiers and Snowboarders 64.81% 31.94x
Seattle Trip Planners 78.24% 31.85x
Summer Festivals and Fairs Visitors 45.88% 23.06x
Oregon Trip Planners 42.68% 20.43x
Western Canada Skiers and Snowboarders 34.64% 19.80x
Oregon Ducks Fans 28.23% 18.37x
Montana and Idaho Trip Planners 31.98% 16.90x
Gonzaga Bulldogs Fans 26.20% 16.27x
Zoo Visitors 28.71% 12.79x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 7.25x
Columbia 0.05% 3.66x
REI 0.07% 3.59x
Patagonia 0.05% 3.13x
Armani 0.08% 2.39x
Eddie Bauer 0.03% 2.24x
Club Monaco 0.03% 2.13x
The North Face 0.04% 2.12x
Abercrombie & Fitch 0.05% 1.86x
Banana Republic 0.09% 1.79x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattlehumane.org.

Website Composition Index
seattlehumane.org 1.58% 246.85x
keyarena.com 1.14% 237.72x
stgpresents.org 6.50% 232.65x
spl.org 1.64% 230.09x
seattle.gov 3.66% 222.10x
summitatsnoqualmie.com 3.23% 220.42x
stevenspass.com 4.89% 218.91x
thefair.com 7.56% 212.96x
missionridge.com 1.60% 212.55x
zoo.org 1.05% 210.45x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 50.98% 41.19x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.27% 17.84x
Pac 12 Sports 2.52% 15.56x
Backpacking 7.41% 14.30x
Oregon News 26.32% 14.17x
Alaska Cluster 2.88% 13.29x
Philanthropy - Nonprofits 0.87% 10.48x
Feminism 0.80% 9.21x
Sports - Skiing, Snowboarding 0.02% 9.02x
National Parks 2.20% 8.72x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male