PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 565.6 Thousand Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 565.6 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest	Composition	Index
Social Distancing Content Readers	41.26%	24.50x
Seattle Seahawks Fans	75.24%	20.72x
North West State Fair Visitors	78.32%	19.37x
Oregon Ducks Fans	47.17%	19.12x
Washington Skiers and Snowboarders	68.82%	17.90x
Washington County and Local Fair Visitors	67.96%	17.28x
Western Canada Skiers and Snowboarders	52.32%	16.51x
Gonzaga Bulldogs Fans	49.77%	16.40x
Oregon Trip Planners	57.79%	16.25x
Montana and Idaho Trip Planners	51.15%	15.58x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.24%	2.12x
White House Black Market	0.01%	1.98x
Old Navy	0.01%	1.08x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.

Website	Composition	Index
wta.org	7.70%	300.46x
seattlemet.com	5.38%	280.43x
wsdot.com	11.83%	259.74x
seattle.gov	13.73%	234.29x
kgmi.com	9.22%	216.83x
regence.com	2.02%	206.04x
wa.gov	23.90%	201.73x
thestranger.com	24.48%	186.31x
nwtrek.org	2.69%	181.76x
museumofflight.org	2.31%	165.89x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	68.73%	38.68x
Pac 12 Sports	0.83%	31.13x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.20%	29.46x
Alaska Cluster	3.38%	15.99x
Apartment & Community Real Estate Researchers	0.04%	15.33x
Oregon News	41.14%	15.13x
National Parks	0.68%	14.45x
Backpacking	7.28%	13.48x
Feminism	0.54%	12.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.03%	12.48x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male