Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 32.13% | 29.37x |
| Seattle Seahawks Fans | 78.95% | 25.75x |
| Washington Skiers and Snowboarders | 77.15% | 24.94x |
| North West State Fair Visitors | 85.07% | 23.97x |
| Oregon Ducks Fans | 32.66% | 21.80x |
| Washington County and Local Fair Visitors | 70.30% | 20.76x |
| Western Canada Skiers and Snowboarders | 50.62% | 18.93x |
| Montana and Idaho Trip Planners | 43.47% | 18.17x |
| Oregon Trip Planners | 52.58% | 18.07x |
| Winter Sports Destination Seekers | 22.35% | 17.39x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 10.68x |
| Eddie Bauer | 0.02% | 5.22x |
| Lululemon | 0.02% | 4.14x |
| H&M | 0.02% | 3.13x |
| Michael Kors | 0.01% | 2.21x |
| Carhartt | 0.27% | 2.15x |
| Buckle | 0.03% | 2.10x |
| Old Navy | 0.03% | 1.48x |
| Zumiez | 0.01% | 1.46x |
| Dressbarn | 0.01% | 1.44x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattle.gov.
| Website | Composition | Index |
| seattle.gov | 13.14% | 366.96x |
| wsdot.com | 25.97% | 315.11x |
| kgmi.com | 12.33% | 294.07x |
| wa.gov | 35.74% | 250.35x |
| thestranger.com | 5.01% | 245.19x |
| museumofflight.org | 4.92% | 201.40x |
| westsideseattle.com | 3.38% | 186.05x |
| greaterseattleonthecheap.com | 5.12% | 163.89x |
| seattlerefined.com | 7.85% | 158.18x |
| myballard.com | 4.11% | 157.76x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 66.18% | 46.70x |
| Pac 12 Sports | 2.23% | 17.90x |
| US Soccer | 0.27% | 16.65x |
| Backpacking | 3.25% | 14.82x |
| Oregon News | 28.40% | 14.49x |
| Action Sports | 0.23% | 14.24x |
| Law School | 0.83% | 13.40x |
| Feminism | 0.21% | 13.04x |
| Weather Information | 0.06% | 12.36x |
| Assorted Topics (Television, Origami, Men's Health) | 0.50% | 11.62x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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