Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 76.94% | 24.89x |
| North West State Fair Visitors | 82.18% | 23.96x |
| Washington Skiers and Snowboarders | 69.48% | 23.11x |
| Seattle Trip Planners | 72.94% | 20.31x |
| Washington County and Local Fair Visitors | 68.66% | 20.21x |
| Western Canada Skiers and Snowboarders | 41.12% | 18.47x |
| Social Distancing Content Readers | 0.20% | 17.98x |
| Summer Festivals and Fairs Visitors | 51.88% | 16.54x |
| Oregon Trip Planners | 50.57% | 16.26x |
| Oregon Ducks Fans | 39.08% | 16.01x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.92x |
| Maurices | 0.02% | 1.26x |
| Mens Wearhouse | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.
| Website | Composition | Index |
| stgpresents.org | 1.17% | 204.77x |
| thefair.com | 1.85% | 202.61x |
| seafair.com | 2.36% | 197.60x |
| summitatsnoqualmie.com | 2.74% | 194.95x |
| outletcollectionseattle.com | 1.16% | 194.13x |
| metroparkstacoma.org | 1.72% | 192.82x |
| wahbexchange.org | 1.92% | 186.88x |
| seattlesymphony.org | 3.48% | 186.30x |
| traveltacoma.com | 1.86% | 186.17x |
| wsdot.com | 12.40% | 177.38x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 71.66% | 32.90x |
| Pac 12 Sports | 0.98% | 24.66x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.25% | 23.18x |
| Oregon News | 35.24% | 13.09x |
| Environmental Conservation | 0.07% | 12.69x |
| Backpacking | 5.26% | 12.65x |
| Philanthropy - Nonprofits | 0.34% | 12.26x |
| National Parks | 1.19% | 12.13x |
| Cars, Travel & Food | 0.02% | 11.43x |
| Alaska Cluster | 3.38% | 11.36x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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