Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 752.3 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 75.01% | 21.04x |
| Social Distancing Content Readers | 35.53% | 20.47x |
| Washington Skiers and Snowboarders | 68.03% | 19.12x |
| Western Canada Skiers and Snowboarders | 45.74% | 18.54x |
| North West State Fair Visitors | 79.65% | 18.53x |
| Washington County and Local Fair Visitors | 67.15% | 16.97x |
| Oregon Ducks Fans | 39.07% | 15.75x |
| Seattle Trip Planners | 68.81% | 15.46x |
| Oregon Trip Planners | 50.68% | 15.41x |
| Gonzaga Bulldogs Fans | 43.44% | 14.86x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 6.94x |
| Carhartt | 0.24% | 1.91x |
| Maurices | 0.01% | 0.89x |
| Old Navy | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.
| Website | Composition | Index |
| summitatsnoqualmie.com | 2.19% | 187.17x |
| seafair.com | 1.58% | 186.10x |
| metroparkstacoma.org | 1.43% | 182.87x |
| wahbexchange.org | 1.43% | 180.69x |
| seattlesymphony.org | 2.79% | 178.26x |
| traveltacoma.com | 1.44% | 178.20x |
| wsdot.com | 11.64% | 168.29x |
| seattleschild.com | 1.36% | 168.28x |
| wta.org | 10.43% | 167.71x |
| seattleymca.org | 1.45% | 161.12x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 70.69% | 28.94x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.28% | 23.38x |
| Pac 12 Sports | 0.87% | 22.27x |
| Cars, Travel & Food | 0.02% | 12.59x |
| Oregon News | 40.25% | 11.44x |
| Alaska Cluster | 3.68% | 11.03x |
| Backpacking | 6.93% | 10.80x |
| National Parks | 0.95% | 10.32x |
| Philanthropy - Nonprofits | 0.31% | 10.18x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 10.17x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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