Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 994.7 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 75.59% | 25.08x |
| North West State Fair Visitors | 84.77% | 23.87x |
| Washington Skiers and Snowboarders | 71.51% | 23.61x |
| Seattle Trip Planners | 78.78% | 20.99x |
| Washington County and Local Fair Visitors | 67.99% | 20.53x |
| Western Canada Skiers and Snowboarders | 38.44% | 20.20x |
| Summer Festivals and Fairs Visitors | 59.16% | 17.88x |
| Oregon Trip Planners | 53.34% | 16.89x |
| Oregon Ducks Fans | 38.01% | 16.30x |
| Gonzaga Bulldogs Fans | 36.28% | 14.55x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.03% | 8.00x |
| Abercrombie & Fitch | 0.01% | 6.45x |
| The North Face | 0.04% | 5.13x |
| REI | 0.03% | 4.57x |
| Patagonia | 0.02% | 3.82x |
| Eddie Bauer | 0.04% | 3.76x |
| Zara | 0.03% | 2.98x |
| Free People | 0.03% | 2.77x |
| Ann Taylor | 0.02% | 2.29x |
| Kate Spade | 0.02% | 2.19x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.
| Website | Composition | Index |
| stgpresents.org | 2.19% | 233.09x |
| thefair.com | 3.23% | 229.76x |
| stevenspass.com | 1.70% | 222.31x |
| seafair.com | 3.99% | 220.52x |
| metroparkstacoma.org | 2.78% | 208.63x |
| outletcollectionseattle.com | 1.92% | 204.30x |
| washingtonhistory.org | 1.18% | 203.90x |
| traveltacoma.com | 3.08% | 200.03x |
| seattlesymphony.org | 6.04% | 199.26x |
| summitatsnoqualmie.com | 4.83% | 198.38x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 61.81% | 40.25x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.31% | 24.64x |
| Pac 12 Sports | 1.54% | 20.67x |
| Backpacking | 5.91% | 15.69x |
| Oregon News | 31.19% | 14.34x |
| Alaska Cluster | 3.07% | 13.78x |
| Local & Travel England - North Midlands | 0.06% | 13.35x |
| Environmental Conservation | 0.07% | 13.07x |
| National Parks | 1.92% | 12.52x |
| Philanthropy - Nonprofits | 0.52% | 12.39x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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