Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 73.53% | 26.27x |
| North West State Fair Visitors | 81.43% | 25.23x |
| Washington Skiers and Snowboarders | 66.99% | 23.04x |
| Social Distancing Content Readers | 21.17% | 22.76x |
| Seattle Trip Planners | 74.76% | 22.35x |
| Washington County and Local Fair Visitors | 65.62% | 21.50x |
| Western Canada Skiers and Snowboarders | 36.31% | 19.94x |
| Summer Festivals and Fairs Visitors | 52.50% | 17.87x |
| Oregon Trip Planners | 49.14% | 17.29x |
| Oregon Ducks Fans | 35.97% | 16.37x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.01% | 7.59x |
| Carhartt | 0.24% | 2.39x |
| Mens Wearhouse | 0.02% | 1.63x |
| Old Navy | 0.01% | 1.37x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.
| Website | Composition | Index |
| stgpresents.org | 1.60% | 197.12x |
| thefair.com | 2.46% | 194.37x |
| seafair.com | 3.04% | 188.33x |
| stevenspass.com | 1.23% | 187.11x |
| metroparkstacoma.org | 2.17% | 183.19x |
| outletcollectionseattle.com | 1.48% | 181.48x |
| summitatsnoqualmie.com | 3.57% | 179.73x |
| washingtonea.org | 1.17% | 176.02x |
| traveltacoma.com | 2.40% | 175.35x |
| seattlesymphony.org | 4.59% | 175.27x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 66.49% | 34.09x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.29% | 24.36x |
| Pac 12 Sports | 1.21% | 21.81x |
| Backpacking | 5.01% | 14.01x |
| Environmental Conservation | 0.07% | 12.94x |
| Oregon News | 32.01% | 12.93x |
| Alaska Cluster | 3.35% | 12.55x |
| Local & Travel England - North Midlands | 0.05% | 11.96x |
| Philanthropy - Nonprofits | 0.41% | 11.70x |
| National Parks | 1.46% | 11.60x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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