PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest	Composition	Index
Seattle Seahawks Fans	69.69%	29.10x
Washington Skiers and Snowboarders	72.02%	27.04x
Seattle Trip Planners	79.91%	26.43x
Symphony Music Enthusiasts	52.22%	21.22x
Summer Festivals and Fairs Visitors	51.98%	19.23x
Oregon Trip Planners	49.29%	17.75x
Western Canada Skiers and Snowboarders	38.89%	16.49x
Oregon Ducks Fans	31.44%	15.66x
Montana and Idaho Trip Planners	36.51%	14.91x
Gonzaga Bulldogs Fans	30.63%	13.68x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.03%	6.16x
Columbia	0.04%	5.06x
Free People	0.05%	3.30x
Patagonia	0.03%	3.17x
REI	0.05%	3.15x
Armani	0.06%	3.12x
Madewell	0.04%	2.92x
Zara	0.05%	2.48x
American Eagle Outfitters	0.10%	2.29x
Club Monaco	0.02%	2.10x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.

Website	Composition	Index
summitatsnoqualmie.com	3.23%	293.78x
seattlehumane.org	2.41%	293.37x
keyarena.com	1.73%	280.83x
spl.org	2.40%	277.50x
broadwaycenter.org	1.54%	265.00x
thefair.com	8.30%	260.53x
zoo.org	1.62%	258.91x
stgpresents.org	8.85%	247.52x
seattle.gov	5.18%	243.72x
outletcollectionseattle.com	2.30%	241.33x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	45.76%	48.04x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood)	0.27%	18.22x
Pac 12 Sports	3.00%	17.93x
Oregon News	24.68%	15.67x
Backpacking	8.57%	15.03x
Alaska Cluster	2.96%	14.51x
Philanthropy - Nonprofits	0.94%	11.56x
National Parks	2.45%	10.26x
Feminism	0.77%	9.56x
Golf & Boats	0.01%	8.87x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male