Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 673.4 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 673.4 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 36.81% 23.97x
Seattle Seahawks Fans 70.60% 22.61x
Washington Skiers and Snowboarders 65.57% 21.01x
North West State Fair Visitors 74.82% 20.29x
Western Canada Skiers and Snowboarders 48.58% 19.42x
Oregon Ducks Fans 39.62% 18.01x
Washington County and Local Fair Visitors 62.36% 17.25x
Oregon Trip Planners 49.80% 15.84x
Seattle Trip Planners 61.97% 15.48x
Montana and Idaho Trip Planners 44.01% 15.35x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.03% 3.26x
Forever 21 0.02% 2.19x
Carhartt 0.31% 2.17x
American Eagle Outfitters 0.03% 2.12x
Mens Wearhouse 0.03% 2.06x
Hollister 0.02% 1.98x
H&M 0.01% 1.93x
Gymboree 0.02% 1.77x
Victoria's Secret 0.03% 1.53x
Buckle 0.02% 1.50x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.

Website Composition Index
wta.org 2.91% 271.98x
wsdot.com 14.86% 232.72x
seattle.gov 12.13% 231.90x
everettclinic.com 4.32% 191.68x
kgmi.com 9.71% 183.04x
wa.gov 28.93% 176.49x
thestranger.com 13.43% 164.09x
seconduse.com 1.54% 147.40x
museumofflight.org 3.32% 137.87x
westsideseattle.com 4.01% 131.82x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 37.82x
Pacific Northwest Information Research Cluster 62.27% 37.52x
Pac 12 Sports 1.50% 15.87x
Alaska Cluster 1.73% 15.61x
Environmental Conservation 0.07% 15.56x
Local & Travel England - Northern England 0.23% 13.32x
Oregon News 35.13% 13.07x
Backpacking 6.23% 12.20x
Law School 1.68% 12.03x
Public Policy Media 1.42% 11.73x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male