Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 290.2 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 32.13% 29.37x
Seattle Seahawks Fans 78.95% 25.75x
Washington Skiers and Snowboarders 77.15% 24.94x
North West State Fair Visitors 85.07% 23.97x
Oregon Ducks Fans 32.66% 21.80x
Washington County and Local Fair Visitors 70.30% 20.76x
Western Canada Skiers and Snowboarders 50.62% 18.93x
Montana and Idaho Trip Planners 43.47% 18.17x
Oregon Trip Planners 52.58% 18.07x
Winter Sports Destination Seekers 22.35% 17.39x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is REI.

Location Composition Index
REI 0.02% 10.68x
Eddie Bauer 0.02% 5.22x
Lululemon 0.02% 4.14x
H&M 0.02% 3.13x
Michael Kors 0.01% 2.21x
Carhartt 0.27% 2.15x
Buckle 0.03% 2.10x
Old Navy 0.03% 1.48x
Zumiez 0.01% 1.46x
Dressbarn 0.01% 1.44x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattle.gov.

Website Composition Index
seattle.gov 13.14% 366.96x
wsdot.com 25.97% 315.11x
kgmi.com 12.33% 294.07x
wa.gov 35.74% 250.35x
thestranger.com 5.01% 245.19x
museumofflight.org 4.92% 201.40x
westsideseattle.com 3.38% 186.05x
greaterseattleonthecheap.com 5.12% 163.89x
seattlerefined.com 7.85% 158.18x
myballard.com 4.11% 157.76x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 66.18% 46.70x
Pac 12 Sports 2.23% 17.90x
US Soccer 0.27% 16.65x
Backpacking 3.25% 14.82x
Oregon News 28.40% 14.49x
Action Sports 0.23% 14.24x
Law School 0.83% 13.40x
Feminism 0.21% 13.04x
Weather Information 0.06% 12.36x
Assorted Topics (Television, Origami, Men's Health) 0.50% 11.62x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male