Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 83.73% 23.14x
Seattle Seahawks Fans 73.86% 22.56x
Washington Skiers and Snowboarders 71.05% 21.65x
Seattle Trip Planners 80.33% 20.83x
Washington County and Local Fair Visitors 66.34% 19.43x
Western Canada Skiers and Snowboarders 40.07% 18.86x
Summer Festivals and Fairs Visitors 56.91% 18.06x
Oregon Trip Planners 52.01% 16.82x
Oregon Ducks Fans 38.15% 14.95x
Montana and Idaho Trip Planners 42.48% 13.91x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.03% 7.33x
Columbia 0.03% 4.94x
Lorna Jane 0.02% 4.49x
REI 0.04% 4.30x
The North Face 0.04% 3.21x
Eddie Bauer 0.06% 3.21x
Patagonia 0.02% 3.16x
Carhartt 0.53% 2.09x
Free People 0.04% 2.02x
Club Monaco 0.02% 1.94x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.

Website Composition Index
stgpresents.org 2.53% 234.36x
thefair.com 3.72% 231.66x
stevenspass.com 2.01% 223.29x
seafair.com 4.55% 220.66x
metroparkstacoma.org 3.07% 203.68x
washingtonhistory.org 1.35% 201.81x
farestart.org 1.17% 198.63x
washingtoncenter.org 1.12% 197.96x
outletcollectionseattle.com 2.15% 197.33x
traveltacoma.com 3.45% 197.13x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 58.81% 39.42x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 20.87x
Pac 12 Sports 1.74% 18.63x
Backpacking 5.97% 14.82x
Oregon News 31.04% 13.62x
Alaska Cluster 2.98% 12.99x
Environmental Conservation 0.06% 11.27x
Philanthropy - Nonprofits 0.55% 11.15x
Sports - Skiing, Snowboarding 0.01% 10.85x
National Parks 1.99% 10.85x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male