Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 83.73% | 23.14x |
| Seattle Seahawks Fans | 73.86% | 22.56x |
| Washington Skiers and Snowboarders | 71.05% | 21.65x |
| Seattle Trip Planners | 80.33% | 20.83x |
| Washington County and Local Fair Visitors | 66.34% | 19.43x |
| Western Canada Skiers and Snowboarders | 40.07% | 18.86x |
| Summer Festivals and Fairs Visitors | 56.91% | 18.06x |
| Oregon Trip Planners | 52.01% | 16.82x |
| Oregon Ducks Fans | 38.15% | 14.95x |
| Montana and Idaho Trip Planners | 42.48% | 13.91x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.03% | 7.33x |
| Columbia | 0.03% | 4.94x |
| Lorna Jane | 0.02% | 4.49x |
| REI | 0.04% | 4.30x |
| The North Face | 0.04% | 3.21x |
| Eddie Bauer | 0.06% | 3.21x |
| Patagonia | 0.02% | 3.16x |
| Carhartt | 0.53% | 2.09x |
| Free People | 0.04% | 2.02x |
| Club Monaco | 0.02% | 1.94x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.
| Website | Composition | Index |
| stgpresents.org | 2.53% | 234.36x |
| thefair.com | 3.72% | 231.66x |
| stevenspass.com | 2.01% | 223.29x |
| seafair.com | 4.55% | 220.66x |
| metroparkstacoma.org | 3.07% | 203.68x |
| washingtonhistory.org | 1.35% | 201.81x |
| farestart.org | 1.17% | 198.63x |
| washingtoncenter.org | 1.12% | 197.96x |
| outletcollectionseattle.com | 2.15% | 197.33x |
| traveltacoma.com | 3.45% | 197.13x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 58.81% | 39.42x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.30% | 20.87x |
| Pac 12 Sports | 1.74% | 18.63x |
| Backpacking | 5.97% | 14.82x |
| Oregon News | 31.04% | 13.62x |
| Alaska Cluster | 2.98% | 12.99x |
| Environmental Conservation | 0.06% | 11.27x |
| Philanthropy - Nonprofits | 0.55% | 11.15x |
| Sports - Skiing, Snowboarding | 0.01% | 10.85x |
| National Parks | 1.99% | 10.85x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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