Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 84.23% | 25.11x |
| Seattle Seahawks Fans | 73.86% | 24.65x |
| Washington Skiers and Snowboarders | 69.66% | 22.85x |
| Seattle Trip Planners | 82.06% | 21.46x |
| Washington County and Local Fair Visitors | 66.84% | 20.42x |
| Western Canada Skiers and Snowboarders | 38.33% | 20.31x |
| Summer Festivals and Fairs Visitors | 57.08% | 19.42x |
| Oregon Trip Planners | 50.12% | 17.80x |
| Oregon Ducks Fans | 36.85% | 16.21x |
| Montana and Idaho Trip Planners | 41.41% | 14.61x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.02% | 6.35x |
| Patagonia | 0.02% | 5.58x |
| Columbia | 0.02% | 5.37x |
| The North Face | 0.04% | 4.82x |
| Club Monaco | 0.01% | 2.65x |
| Eddie Bauer | 0.03% | 2.55x |
| Free People | 0.03% | 2.40x |
| REI | 0.02% | 2.19x |
| American Apparel | 0.03% | 2.10x |
| Zara | 0.03% | 1.98x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.
| Website | Composition | Index |
| stgpresents.org | 2.93% | 258.95x |
| thefair.com | 4.18% | 255.06x |
| stevenspass.com | 2.25% | 246.37x |
| seafair.com | 5.09% | 241.00x |
| bellingham.org | 1.04% | 225.72x |
| seattle.gov | 2.99% | 217.61x |
| washingtonhistory.org | 1.40% | 211.44x |
| metroparkstacoma.org | 3.16% | 211.02x |
| washingtoncenter.org | 1.15% | 210.57x |
| traveltacoma.com | 3.56% | 210.26x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 57.31% | 41.76x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.30% | 22.51x |
| Pac 12 Sports | 1.80% | 18.49x |
| Backpacking | 6.04% | 16.11x |
| Oregon News | 30.29% | 14.47x |
| Alaska Cluster | 3.02% | 13.57x |
| Sports - Skiing, Snowboarding | 0.02% | 13.18x |
| Feminism | 0.74% | 11.81x |
| National Parks | 2.08% | 11.07x |
| Environmental Conservation | 0.06% | 11.02x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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