Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 70.39% 25.44x
Washington Skiers and Snowboarders 71.16% 24.57x
Seattle Trip Planners 82.40% 21.67x
Summer Festivals and Fairs Visitors 53.92% 16.64x
Oregon Trip Planners 50.09% 16.34x
Western Canada Skiers and Snowboarders 38.61% 14.68x
Oregon Ducks Fans 31.83% 13.67x
Montana and Idaho Trip Planners 37.06% 12.95x
Gonzaga Bulldogs Fans 30.11% 12.08x
Zoo Visitors 34.84% 9.72x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.04% 5.51x
Columbia 0.05% 5.29x
Club Monaco 0.03% 3.99x
Armani 0.06% 3.82x
Free People 0.05% 3.50x
REI 0.05% 3.42x
Madewell 0.04% 3.36x
American Eagle Outfitters 0.11% 2.62x
Abercrombie & Fitch 0.03% 2.12x
Urban Outfitters 0.07% 2.09x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.

Website Composition Index
summitatsnoqualmie.com 4.32% 262.61x
seattlehumane.org 3.30% 258.07x
spl.org 3.18% 250.09x
trl.org 1.19% 244.50x
keyarena.com 2.35% 243.71x
marysplaceseattle.org 1.23% 239.24x
little-creek.com 0.99% 235.52x
thefair.com 10.09% 233.75x
zoo.org 2.13% 232.65x
broadwaycenter.org 2.09% 228.26x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 42.86% 43.85x
Pac 12 Sports 3.23% 17.03x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.28% 15.00x
Oregon News 25.29% 14.33x
Backpacking 8.97% 12.97x
Alaska Cluster 2.92% 12.24x
Philanthropy - Nonprofits 1.01% 9.51x
National Parks 2.61% 8.71x
Winter Sports & Gear 1.82% 8.17x
Feminism 0.85% 8.05x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999