PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 178.7 Thousand Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 178.7 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Trip Planners.

Interest	Composition	Index
Seattle Trip Planners	86.51%	46.23x
Credit Score Researchers	40.32%	24.28x
North West State Fair Visitors	88.79%	23.35x
Washington County and Local Fair Visitors	66.32%	21.57x
Winter Sports Destination Seekers	14.74%	21.53x
Oregon Ducks Fans	27.58%	19.58x
Social Distancing Content Readers	46.79%	19.45x
Western Canada Skiers and Snowboarders	52.61%	18.40x
Costco Deal Blog Readers	7.67%	18.39x
Seattle Seahawks Fans	85.31%	18.29x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	5.85x
Old Navy	0.03%	4.00x
Forever 21	0.02%	3.18x
Free People	0.01%	3.14x
Buckle	0.02%	2.69x
Hugo Boss	0.01%	2.36x
Coach	0.01%	2.27x
Urban Outfitters	0.02%	2.25x
Patagonia	0.01%	1.92x
J. Crew	0.01%	1.62x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is kgmi.com.

Website	Composition	Index
kgmi.com	11.68%	423.17x
wsdot.com	18.57%	417.44x
thestranger.com	23.05%	358.33x
wa.gov	37.13%	348.76x
pdza.org	4.65%	165.58x
theurbanist.org	8.37%	159.69x
goskagit.com	6.38%	154.13x
portseattle.org	8.95%	133.20x
wenatcheeworld.com	3.79%	119.76x
theolympian.com	6.21%	116.33x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	62.18%	42.38x
Pac 12 Sports	2.11%	19.86x
Backpacking	1.50%	16.30x
Shipping & Logistics	0.09%	14.27x
Oregon News	18.38%	13.70x
Clean Energy	0.08%	13.58x
Community Planning & Transportation	0.20%	12.15x
US Soccer	0.15%	12.07x
Alaska Cluster	0.23%	11.34x
Assorted Topics (Television, Origami, Men's Health)	0.24%	10.68x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male