Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 70.39% | 25.44x |
| Washington Skiers and Snowboarders | 71.16% | 24.57x |
| Seattle Trip Planners | 82.40% | 21.67x |
| Summer Festivals and Fairs Visitors | 53.92% | 16.64x |
| Oregon Trip Planners | 50.09% | 16.34x |
| Western Canada Skiers and Snowboarders | 38.61% | 14.68x |
| Oregon Ducks Fans | 31.83% | 13.67x |
| Montana and Idaho Trip Planners | 37.06% | 12.95x |
| Gonzaga Bulldogs Fans | 30.11% | 12.08x |
| Zoo Visitors | 34.84% | 9.72x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.04% | 5.51x |
| Columbia | 0.05% | 5.29x |
| Club Monaco | 0.03% | 3.99x |
| Armani | 0.06% | 3.82x |
| Free People | 0.05% | 3.50x |
| REI | 0.05% | 3.42x |
| Madewell | 0.04% | 3.36x |
| American Eagle Outfitters | 0.11% | 2.62x |
| Abercrombie & Fitch | 0.03% | 2.12x |
| Urban Outfitters | 0.07% | 2.09x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.
| Website | Composition | Index |
| summitatsnoqualmie.com | 4.32% | 262.61x |
| seattlehumane.org | 3.30% | 258.07x |
| spl.org | 3.18% | 250.09x |
| trl.org | 1.19% | 244.50x |
| keyarena.com | 2.35% | 243.71x |
| marysplaceseattle.org | 1.23% | 239.24x |
| little-creek.com | 0.99% | 235.52x |
| thefair.com | 10.09% | 233.75x |
| zoo.org | 2.13% | 232.65x |
| broadwaycenter.org | 2.09% | 228.26x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 42.86% | 43.85x |
| Pac 12 Sports | 3.23% | 17.03x |
| Assorted Topics #11355 (Coupons, Stain Removal, Seafood) | 0.28% | 15.00x |
| Oregon News | 25.29% | 14.33x |
| Backpacking | 8.97% | 12.97x |
| Alaska Cluster | 2.92% | 12.24x |
| Philanthropy - Nonprofits | 1.01% | 9.51x |
| National Parks | 2.61% | 8.71x |
| Winter Sports & Gear | 1.82% | 8.17x |
| Feminism | 0.85% | 8.05x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age and income brackets.
Age
35-44
Income
$75,000-$99,999
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