PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest	Composition	Index
Seattle Seahawks Fans	68.93%	32.86x
Washington Skiers and Snowboarders	64.81%	31.94x
Seattle Trip Planners	78.24%	31.85x
Summer Festivals and Fairs Visitors	45.88%	23.06x
Oregon Trip Planners	42.68%	20.43x
Western Canada Skiers and Snowboarders	34.64%	19.80x
Oregon Ducks Fans	28.23%	18.37x
Montana and Idaho Trip Planners	31.98%	16.90x
Gonzaga Bulldogs Fans	26.20%	16.27x
Zoo Visitors	28.71%	12.79x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.02%	7.25x
Columbia	0.05%	3.66x
REI	0.07%	3.59x
Patagonia	0.05%	3.13x
Armani	0.08%	2.39x
Eddie Bauer	0.03%	2.24x
Club Monaco	0.03%	2.13x
The North Face	0.04%	2.12x
Abercrombie & Fitch	0.05%	1.86x
Banana Republic	0.09%	1.79x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattlehumane.org.

Website	Composition	Index
seattlehumane.org	1.58%	246.85x
keyarena.com	1.14%	237.72x
stgpresents.org	6.50%	232.65x
spl.org	1.64%	230.09x
seattle.gov	3.66%	222.10x
summitatsnoqualmie.com	3.23%	220.42x
stevenspass.com	4.89%	218.91x
thefair.com	7.56%	212.96x
missionridge.com	1.60%	212.55x
zoo.org	1.05%	210.45x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	50.98%	41.19x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.27%	17.84x
Pac 12 Sports	2.52%	15.56x
Backpacking	7.41%	14.30x
Oregon News	26.32%	14.17x
Alaska Cluster	2.88%	13.29x
Philanthropy - Nonprofits	0.87%	10.48x
Feminism	0.80%	9.21x
Sports - Skiing, Snowboarding	0.02%	9.02x
National Parks	2.20%	8.72x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male