Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 352.2 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 352.2 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 39.41% 25.01x
Seattle Seahawks Fans 71.93% 22.68x
Washington Skiers and Snowboarders 65.66% 20.98x
Oregon Ducks Fans 43.65% 20.00x
Western Canada Skiers and Snowboarders 47.88% 19.75x
North West State Fair Visitors 76.36% 19.75x
Washington County and Local Fair Visitors 64.49% 18.82x
Gonzaga Bulldogs Fans 45.99% 17.68x
Oregon Trip Planners 53.42% 17.09x
Montana and Idaho Trip Planners 48.07% 16.47x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.12% 2.25x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.

Website Composition Index
wta.org 5.55% 295.35x
seattle.gov 11.98% 236.29x
wsdot.com 14.99% 198.86x
thestranger.com 18.02% 187.98x
wa.gov 25.30% 187.81x
kgmi.com 9.72% 183.69x
nwtrek.org 2.48% 165.42x
everettclinic.com 7.34% 161.43x
westsideseattle.com 3.82% 148.90x
museumofflight.org 2.19% 146.71x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 64.83% 41.03x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 33.14x
Pac 12 Sports 0.98% 25.24x
Alaska Cluster 2.85% 19.51x
National Parks 0.48% 16.21x
Oregon News 37.90% 15.36x
Feminism 0.52% 13.51x
Backpacking 6.83% 13.07x
Central California Cluster 2.63% 12.63x
Idaho Cluster 6.87% 12.54x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male