Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 69.69% 29.10x
Washington Skiers and Snowboarders 72.02% 27.04x
Seattle Trip Planners 79.91% 26.43x
Symphony Music Enthusiasts 52.22% 21.22x
Summer Festivals and Fairs Visitors 51.98% 19.23x
Oregon Trip Planners 49.29% 17.75x
Western Canada Skiers and Snowboarders 38.89% 16.49x
Oregon Ducks Fans 31.44% 15.66x
Montana and Idaho Trip Planners 36.51% 14.91x
Gonzaga Bulldogs Fans 30.63% 13.68x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 6.16x
Columbia 0.04% 5.06x
Free People 0.05% 3.30x
Patagonia 0.03% 3.17x
REI 0.05% 3.15x
Armani 0.06% 3.12x
Madewell 0.04% 2.92x
Zara 0.05% 2.48x
American Eagle Outfitters 0.10% 2.29x
Club Monaco 0.02% 2.10x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is summitatsnoqualmie.com.

Website Composition Index
summitatsnoqualmie.com 3.23% 293.78x
seattlehumane.org 2.41% 293.37x
keyarena.com 1.73% 280.83x
spl.org 2.40% 277.50x
broadwaycenter.org 1.54% 265.00x
thefair.com 8.30% 260.53x
zoo.org 1.62% 258.91x
stgpresents.org 8.85% 247.52x
seattle.gov 5.18% 243.72x
outletcollectionseattle.com 2.30% 241.33x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 45.76% 48.04x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.27% 18.22x
Pac 12 Sports 3.00% 17.93x
Oregon News 24.68% 15.67x
Backpacking 8.57% 15.03x
Alaska Cluster 2.96% 14.51x
Philanthropy - Nonprofits 0.94% 11.56x
National Parks 2.45% 10.26x
Feminism 0.77% 9.56x
Golf & Boats 0.01% 8.87x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male