Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 76.94% 24.89x
North West State Fair Visitors 82.18% 23.96x
Washington Skiers and Snowboarders 69.48% 23.11x
Seattle Trip Planners 72.94% 20.31x
Washington County and Local Fair Visitors 68.66% 20.21x
Western Canada Skiers and Snowboarders 41.12% 18.47x
Social Distancing Content Readers 0.20% 17.98x
Summer Festivals and Fairs Visitors 51.88% 16.54x
Oregon Trip Planners 50.57% 16.26x
Oregon Ducks Fans 39.08% 16.01x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.92x
Maurices 0.02% 1.26x
Mens Wearhouse 0.01% 1.21x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.

Website Composition Index
stgpresents.org 1.17% 204.77x
thefair.com 1.85% 202.61x
seafair.com 2.36% 197.60x
summitatsnoqualmie.com 2.74% 194.95x
outletcollectionseattle.com 1.16% 194.13x
metroparkstacoma.org 1.72% 192.82x
wahbexchange.org 1.92% 186.88x
seattlesymphony.org 3.48% 186.30x
traveltacoma.com 1.86% 186.17x
wsdot.com 12.40% 177.38x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 71.66% 32.90x
Pac 12 Sports 0.98% 24.66x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.25% 23.18x
Oregon News 35.24% 13.09x
Environmental Conservation 0.07% 12.69x
Backpacking 5.26% 12.65x
Philanthropy - Nonprofits 0.34% 12.26x
National Parks 1.19% 12.13x
Cars, Travel & Food 0.02% 11.43x
Alaska Cluster 3.38% 11.36x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male