Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 84.23% 25.11x
Seattle Seahawks Fans 73.86% 24.65x
Washington Skiers and Snowboarders 69.66% 22.85x
Seattle Trip Planners 82.06% 21.46x
Washington County and Local Fair Visitors 66.84% 20.42x
Western Canada Skiers and Snowboarders 38.33% 20.31x
Summer Festivals and Fairs Visitors 57.08% 19.42x
Oregon Trip Planners 50.12% 17.80x
Oregon Ducks Fans 36.85% 16.21x
Montana and Idaho Trip Planners 41.41% 14.61x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 6.35x
Patagonia 0.02% 5.58x
Columbia 0.02% 5.37x
The North Face 0.04% 4.82x
Club Monaco 0.01% 2.65x
Eddie Bauer 0.03% 2.55x
Free People 0.03% 2.40x
REI 0.02% 2.19x
American Apparel 0.03% 2.10x
Zara 0.03% 1.98x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.

Website Composition Index
stgpresents.org 2.93% 258.95x
thefair.com 4.18% 255.06x
stevenspass.com 2.25% 246.37x
seafair.com 5.09% 241.00x
bellingham.org 1.04% 225.72x
seattle.gov 2.99% 217.61x
washingtonhistory.org 1.40% 211.44x
metroparkstacoma.org 3.16% 211.02x
washingtoncenter.org 1.15% 210.57x
traveltacoma.com 3.56% 210.26x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 57.31% 41.76x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 22.51x
Pac 12 Sports 1.80% 18.49x
Backpacking 6.04% 16.11x
Oregon News 30.29% 14.47x
Alaska Cluster 3.02% 13.57x
Sports - Skiing, Snowboarding 0.02% 13.18x
Feminism 0.74% 11.81x
National Parks 2.08% 11.07x
Environmental Conservation 0.06% 11.02x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male