PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 352.2 Thousand Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 352.2 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest	Composition	Index
Social Distancing Content Readers	39.41%	25.01x
Seattle Seahawks Fans	71.93%	22.68x
Washington Skiers and Snowboarders	65.66%	20.98x
Oregon Ducks Fans	43.65%	20.00x
Western Canada Skiers and Snowboarders	47.88%	19.75x
North West State Fair Visitors	76.36%	19.75x
Washington County and Local Fair Visitors	64.49%	18.82x
Gonzaga Bulldogs Fans	45.99%	17.68x
Oregon Trip Planners	53.42%	17.09x
Montana and Idaho Trip Planners	48.07%	16.47x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.12%	2.25x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.

Website	Composition	Index
wta.org	5.55%	295.35x
seattle.gov	11.98%	236.29x
wsdot.com	14.99%	198.86x
thestranger.com	18.02%	187.98x
wa.gov	25.30%	187.81x
kgmi.com	9.72%	183.69x
nwtrek.org	2.48%	165.42x
everettclinic.com	7.34%	161.43x
westsideseattle.com	3.82%	148.90x
museumofflight.org	2.19%	146.71x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	64.83%	41.03x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.15%	33.14x
Pac 12 Sports	0.98%	25.24x
Alaska Cluster	2.85%	19.51x
National Parks	0.48%	16.21x
Oregon News	37.90%	15.36x
Feminism	0.52%	13.51x
Backpacking	6.83%	13.07x
Central California Cluster	2.63%	12.63x
Idaho Cluster	6.87%	12.54x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male