Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 673.4 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 36.81% | 23.97x |
| Seattle Seahawks Fans | 70.60% | 22.61x |
| Washington Skiers and Snowboarders | 65.57% | 21.01x |
| North West State Fair Visitors | 74.82% | 20.29x |
| Western Canada Skiers and Snowboarders | 48.58% | 19.42x |
| Oregon Ducks Fans | 39.62% | 18.01x |
| Washington County and Local Fair Visitors | 62.36% | 17.25x |
| Oregon Trip Planners | 49.80% | 15.84x |
| Seattle Trip Planners | 61.97% | 15.48x |
| Montana and Idaho Trip Planners | 44.01% | 15.35x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.03% | 3.26x |
| Forever 21 | 0.02% | 2.19x |
| Carhartt | 0.31% | 2.17x |
| American Eagle Outfitters | 0.03% | 2.12x |
| Mens Wearhouse | 0.03% | 2.06x |
| Hollister | 0.02% | 1.98x |
| H&M | 0.01% | 1.93x |
| Gymboree | 0.02% | 1.77x |
| Victoria's Secret | 0.03% | 1.53x |
| Buckle | 0.02% | 1.50x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.
| Website | Composition | Index |
| wta.org | 2.91% | 271.98x |
| wsdot.com | 14.86% | 232.72x |
| seattle.gov | 12.13% | 231.90x |
| everettclinic.com | 4.32% | 191.68x |
| kgmi.com | 9.71% | 183.04x |
| wa.gov | 28.93% | 176.49x |
| thestranger.com | 13.43% | 164.09x |
| seconduse.com | 1.54% | 147.40x |
| museumofflight.org | 3.32% | 137.87x |
| westsideseattle.com | 4.01% | 131.82x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.10% | 37.82x |
| Pacific Northwest Information Research Cluster | 62.27% | 37.52x |
| Pac 12 Sports | 1.50% | 15.87x |
| Alaska Cluster | 1.73% | 15.61x |
| Environmental Conservation | 0.07% | 15.56x |
| Local & Travel England - Northern England | 0.23% | 13.32x |
| Oregon News | 35.13% | 13.07x |
| Backpacking | 6.23% | 12.20x |
| Law School | 1.68% | 12.03x |
| Public Policy Media | 1.42% | 11.73x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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