Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 67.66% 29.09x
Seattle Seahawks Fans 71.27% 27.38x
Seattle Trip Planners 78.43% 26.10x
Summer Festivals and Fairs Visitors 48.66% 20.19x
Oregon Trip Planners 44.99% 18.22x
Western Canada Skiers and Snowboarders 35.23% 18.21x
Oregon Ducks Fans 29.79% 16.00x
Montana and Idaho Trip Planners 33.87% 15.06x
Gonzaga Bulldogs Fans 27.62% 14.03x
Zoo Visitors 29.88% 11.38x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.31% 1.08x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattlehumane.org.

Website Composition Index
seattlehumane.org 1.96% 266.77x
keyarena.com 1.41% 255.63x
spl.org 2.02% 249.40x
broadwaycenter.org 1.25% 242.10x
stgpresents.org 8.04% 240.10x
summitatsnoqualmie.com 3.29% 234.85x
seattle.gov 4.57% 233.95x
zoo.org 1.31% 229.85x
stevenspass.com 6.19% 226.63x
thefair.com 8.34% 219.75x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 48.02% 45.77x
Pac 12 Sports 2.87% 16.32x
Oregon News 25.54% 15.31x
Backpacking 8.03% 14.61x
Alaska Cluster 2.96% 13.82x
National Parks 2.27% 9.42x
Winter Sports & Gear 1.87% 8.66x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.02% 8.55x
Idaho Cluster 3.21% 8.44x
Hawaii News 4.71% 8.30x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male