Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 484.1 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 484.1 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 36.41% 25.04x
Seattle Seahawks Fans 69.91% 21.74x
Washington Skiers and Snowboarders 66.20% 20.41x
North West State Fair Visitors 74.79% 19.46x
Oregon Ducks Fans 38.90% 18.77x
Western Canada Skiers and Snowboarders 48.25% 17.43x
Washington County and Local Fair Visitors 63.51% 17.32x
Oregon Trip Planners 51.34% 15.78x
Gonzaga Bulldogs Fans 38.64% 15.38x
Montana and Idaho Trip Planners 43.54% 15.31x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is REI.

Location Composition Index
REI 0.02% 5.94x
Carhartt 0.33% 1.84x
Eddie Bauer 0.01% 1.84x
Michael Kors 0.01% 1.83x
Zumiez 0.02% 1.78x
Old Navy 0.05% 1.60x
Buckle 0.03% 1.55x
American Eagle Outfitters 0.02% 1.47x
Gap 0.02% 1.42x
Dressbarn 0.02% 1.41x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattle.gov.

Website Composition Index
seattle.gov 11.05% 263.16x
wsdot.com 15.11% 254.96x
everettclinic.com 3.11% 227.50x
kgmi.com 9.92% 211.86x
wa.gov 32.57% 192.56x
thestranger.com 12.10% 181.34x
museumofflight.org 3.60% 157.23x
westsideseattle.com 3.80% 152.38x
evergreenhealth.com 4.44% 148.95x
nwtrek.org 3.26% 148.65x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 60.55% 38.71x
Pac 12 Sports 1.57% 17.12x
Robotics 0.03% 13.94x
Oregon News 34.10% 13.57x
Backpacking 5.32% 13.35x
Alaska Cluster 1.23% 13.26x
Law School 1.43% 13.21x
Australia & New Zealand Media 1.63% 13.03x
Environmental Conservation 0.04% 12.74x
Local & Travel England - Northern England 0.18% 12.57x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male