Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 202.9 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 86.56% | 40.16x |
| Social Distancing Content Readers | 30.63% | 28.35x |
| Seattle Seahawks Fans | 83.42% | 24.99x |
| Washington Skiers and Snowboarders | 79.82% | 24.18x |
| Western Canada Skiers and Snowboarders | 52.94% | 22.03x |
| North West State Fair Visitors | 89.81% | 21.36x |
| Oregon Ducks Fans | 26.88% | 19.79x |
| Washington County and Local Fair Visitors | 70.74% | 19.12x |
| Oregon Trip Planners | 55.58% | 18.61x |
| Montana and Idaho Trip Planners | 43.05% | 17.61x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Zara.
| Location | Composition | Index |
| Zara | 0.02% | 6.45x |
| Eddie Bauer | 0.02% | 5.77x |
| Madewell | 0.02% | 5.39x |
| Hugo Boss | 0.02% | 5.30x |
| Levi Strauss | 0.02% | 4.37x |
| Chicos | 0.05% | 3.83x |
| Tommy Bahama | 0.02% | 3.71x |
| Zumiez | 0.07% | 3.38x |
| Banana Republic | 0.02% | 3.31x |
| Forever 21 | 0.02% | 3.18x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wsdot.com.
| Website | Composition | Index |
| wsdot.com | 21.74% | 504.86x |
| seattle.gov | 13.08% | 474.54x |
| kgmi.com | 12.77% | 388.69x |
| wa.gov | 43.30% | 297.52x |
| museumofflight.org | 7.26% | 258.10x |
| theurbanist.org | 7.86% | 186.83x |
| greaterseattleonthecheap.com | 5.17% | 182.21x |
| pdza.org | 5.32% | 171.76x |
| goskagit.com | 7.37% | 149.05x |
| yakimaherald.com | 5.09% | 127.25x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 64.61% | 48.31x |
| Pac 12 Sports | 2.17% | 23.28x |
| Backpacking | 2.58% | 16.03x |
| US Soccer | 0.23% | 15.59x |
| Oregon News | 23.35% | 13.64x |
| Clean Energy | 0.10% | 13.41x |
| Action Sports | 0.10% | 11.67x |
| Winter Sports & Gear | 0.10% | 11.63x |
| Local & Travel England - Northern England | 0.17% | 11.17x |
| Shipping & Logistics | 0.09% | 10.16x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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