PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest	Composition	Index
Seattle Seahawks Fans	74.27%	24.00x
North West State Fair Visitors	84.04%	23.70x
Washington Skiers and Snowboarders	68.63%	22.11x
Seattle Trip Planners	82.47%	21.39x
Washington County and Local Fair Visitors	67.82%	19.66x
Western Canada Skiers and Snowboarders	38.83%	18.75x
Summer Festivals and Fairs Visitors	57.46%	18.75x
Oregon Trip Planners	51.20%	16.76x
Oregon Ducks Fans	37.34%	15.59x
Montana and Idaho Trip Planners	41.76%	13.95x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Abercrombie & Fitch.

Location	Composition	Index
Abercrombie & Fitch	0.03%	6.40x
Carhartt	0.02%	5.72x
Patagonia	0.04%	3.98x
Columbia	0.03%	2.69x
REI	0.03%	2.52x
Lorna Jane	0.01%	2.43x
The North Face	0.03%	2.03x
Eddie Bauer	0.04%	1.96x
Zara	0.04%	1.89x
Kate Spade	0.04%	1.78x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.

Website	Composition	Index
stgpresents.org	3.75%	244.24x
thefair.com	5.18%	238.47x
stevenspass.com	2.84%	230.12x
seattle.gov	2.34%	226.19x
seafair.com	6.35%	222.11x
fortworden.org	1.36%	215.18x
bellingham.org	1.34%	208.42x
washingtonhistory.org	1.42%	206.80x
washingtoncenter.org	1.08%	206.50x
outletcollectionseattle.com	2.03%	205.91x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity	Composition	Index
Pacific Northwest Information Research Cluster	56.42%	41.00x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.28%	21.34x
Pac 12 Sports	1.88%	17.74x
Backpacking	6.56%	16.07x
Oregon News	30.36%	14.24x
Alaska Cluster	3.18%	13.75x
Environmental Conservation	0.06%	11.15x
Feminism	0.79%	10.73x
National Parks	2.36%	10.45x
Philanthropy - Nonprofits	0.62%	10.31x

Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male