Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 278.1 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 278.1 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 37.10% 25.77x
Seattle Seahawks Fans 72.29% 23.17x
Oregon Ducks Fans 41.03% 20.49x
North West State Fair Visitors 76.36% 20.49x
Washington Skiers and Snowboarders 66.98% 20.25x
Washington County and Local Fair Visitors 64.70% 19.00x
Western Canada Skiers and Snowboarders 48.39% 17.55x
Gonzaga Bulldogs Fans 40.96% 16.82x
Oregon Trip Planners 53.16% 16.46x
Montana and Idaho Trip Planners 47.68% 16.25x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.95x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattle.gov.

Website Composition Index
seattle.gov 12.13% 261.66x
wsdot.com 16.25% 243.80x
thestranger.com 13.90% 200.85x
wa.gov 26.48% 199.39x
everettclinic.com 5.50% 199.37x
kgmi.com 10.17% 176.09x
westsideseattle.com 3.80% 157.37x
museumofflight.org 2.91% 151.43x
goskagit.com 5.85% 140.71x
greaterseattleonthecheap.com 5.27% 132.40x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.15% 46.43x
Pacific Northwest Information Research Cluster 62.70% 41.67x
Alaska Cluster 2.21% 19.20x
Pac 12 Sports 1.36% 16.51x
Environmental Conservation 0.07% 16.41x
Addiction & Recovery Reference 0.10% 15.06x
Oregon News 35.68% 14.74x
National Parks 0.30% 13.62x
Marijuana 0.04% 13.37x
Law School 1.71% 12.91x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male