Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 71.05% 26.48x
Washington Skiers and Snowboarders 62.60% 26.21x
Seattle Trip Planners 80.53% 24.22x
Summer Festivals and Fairs Visitors 45.41% 20.32x
Western Canada Skiers and Snowboarders 31.03% 18.72x
Oregon Trip Planners 41.84% 17.92x
Oregon Ducks Fans 30.32% 15.25x
Montana and Idaho Trip Planners 32.71% 14.30x
Gonzaga Bulldogs Fans 28.32% 13.43x
Zoo Visitors 28.46% 11.53x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.01% 2.91x
Columbia 0.04% 2.66x
Patagonia 0.04% 2.51x
REI 0.05% 2.48x
Club Monaco 0.03% 1.96x
Eddie Bauer 0.05% 1.63x
Kate Spade 0.05% 1.33x
The North Face 0.03% 1.31x
Free People 0.03% 1.30x
American Apparel 0.05% 1.24x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattlehumane.org.

Website Composition Index
seattlehumane.org 1.23% 184.37x
stgpresents.org 5.03% 177.72x
spl.org 1.28% 172.14x
seattle.gov 2.90% 169.88x
thefair.com 6.42% 169.45x
summitatsnoqualmie.com 2.69% 168.52x
stevenspass.com 3.71% 168.06x
missionridge.com 1.27% 161.06x
washingtoncenter.org 1.10% 158.27x
wa.gov 7.43% 156.50x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 53.51% 37.39x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.28% 16.94x
Pac 12 Sports 2.15% 14.97x
Backpacking 7.04% 13.39x
Oregon News 28.70% 12.79x
Alaska Cluster 3.03% 11.97x
Philanthropy - Nonprofits 0.77% 9.49x
Feminism 0.85% 9.18x
National Parks 2.47% 8.40x
Winter Sports & Gear 1.54% 8.37x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male