Explore the Pacific Northwest Sports & News Cluster Audience
Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.
INTERESTS
The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.
| Interest | Composition | Index |
| Seattle Seahawks Fans | 71.05% | 26.48x |
| Washington Skiers and Snowboarders | 62.60% | 26.21x |
| Seattle Trip Planners | 80.53% | 24.22x |
| Summer Festivals and Fairs Visitors | 45.41% | 20.32x |
| Western Canada Skiers and Snowboarders | 31.03% | 18.72x |
| Oregon Trip Planners | 41.84% | 17.92x |
| Oregon Ducks Fans | 30.32% | 15.25x |
| Montana and Idaho Trip Planners | 32.71% | 14.30x |
| Gonzaga Bulldogs Fans | 28.32% | 13.43x |
| Zoo Visitors | 28.46% | 11.53x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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APPAREL RETAILERS
The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 2.91x |
| Columbia | 0.04% | 2.66x |
| Patagonia | 0.04% | 2.51x |
| REI | 0.05% | 2.48x |
| Club Monaco | 0.03% | 1.96x |
| Eddie Bauer | 0.05% | 1.63x |
| Kate Spade | 0.05% | 1.33x |
| The North Face | 0.03% | 1.31x |
| Free People | 0.03% | 1.30x |
| American Apparel | 0.05% | 1.24x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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WEBSITES
The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is seattlehumane.org.
| Website | Composition | Index |
| seattlehumane.org | 1.23% | 184.37x |
| stgpresents.org | 5.03% | 177.72x |
| spl.org | 1.28% | 172.14x |
| seattle.gov | 2.90% | 169.88x |
| thefair.com | 6.42% | 169.45x |
| summitatsnoqualmie.com | 2.69% | 168.52x |
| stevenspass.com | 3.71% | 168.06x |
| missionridge.com | 1.27% | 161.06x |
| washingtoncenter.org | 1.10% | 158.27x |
| wa.gov | 7.43% | 156.50x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 53.51% | 37.39x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.28% | 16.94x |
| Pac 12 Sports | 2.15% | 14.97x |
| Backpacking | 7.04% | 13.39x |
| Oregon News | 28.70% | 12.79x |
| Alaska Cluster | 3.03% | 11.97x |
| Philanthropy - Nonprofits | 0.77% | 9.49x |
| Feminism | 0.85% | 9.18x |
| National Parks | 2.47% | 8.40x |
| Winter Sports & Gear | 1.54% | 8.37x |
Composition Percentage:
The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
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DEMOGRAPHICS
The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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