Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 565.6 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 565.6 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 41.26% 24.50x
Seattle Seahawks Fans 75.24% 20.72x
North West State Fair Visitors 78.32% 19.37x
Oregon Ducks Fans 47.17% 19.12x
Washington Skiers and Snowboarders 68.82% 17.90x
Washington County and Local Fair Visitors 67.96% 17.28x
Western Canada Skiers and Snowboarders 52.32% 16.51x
Gonzaga Bulldogs Fans 49.77% 16.40x
Oregon Trip Planners 57.79% 16.25x
Montana and Idaho Trip Planners 51.15% 15.58x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.24% 2.12x
White House Black Market 0.01% 1.98x
Old Navy 0.01% 1.08x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wta.org.

Website Composition Index
wta.org 7.70% 300.46x
seattlemet.com 5.38% 280.43x
wsdot.com 11.83% 259.74x
seattle.gov 13.73% 234.29x
kgmi.com 9.22% 216.83x
regence.com 2.02% 206.04x
wa.gov 23.90% 201.73x
thestranger.com 24.48% 186.31x
nwtrek.org 2.69% 181.76x
museumofflight.org 2.31% 165.89x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 68.73% 38.68x
Pac 12 Sports 0.83% 31.13x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.20% 29.46x
Alaska Cluster 3.38% 15.99x
Apartment & Community Real Estate Researchers 0.04% 15.33x
Oregon News 41.14% 15.13x
National Parks 0.68% 14.45x
Backpacking 7.28% 13.48x
Feminism 0.54% 12.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 12.48x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male