Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 202.9 Thousand Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 202.9 thousand unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 86.56% 40.16x
Social Distancing Content Readers 30.63% 28.35x
Seattle Seahawks Fans 83.42% 24.99x
Washington Skiers and Snowboarders 79.82% 24.18x
Western Canada Skiers and Snowboarders 52.94% 22.03x
North West State Fair Visitors 89.81% 21.36x
Oregon Ducks Fans 26.88% 19.79x
Washington County and Local Fair Visitors 70.74% 19.12x
Oregon Trip Planners 55.58% 18.61x
Montana and Idaho Trip Planners 43.05% 17.61x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is Zara.

Location Composition Index
Zara 0.02% 6.45x
Eddie Bauer 0.02% 5.77x
Madewell 0.02% 5.39x
Hugo Boss 0.02% 5.30x
Levi Strauss 0.02% 4.37x
Chicos 0.05% 3.83x
Tommy Bahama 0.02% 3.71x
Zumiez 0.07% 3.38x
Banana Republic 0.02% 3.31x
Forever 21 0.02% 3.18x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is wsdot.com.

Website Composition Index
wsdot.com 21.74% 504.86x
seattle.gov 13.08% 474.54x
kgmi.com 12.77% 388.69x
wa.gov 43.30% 297.52x
museumofflight.org 7.26% 258.10x
theurbanist.org 7.86% 186.83x
greaterseattleonthecheap.com 5.17% 182.21x
pdza.org 5.32% 171.76x
goskagit.com 7.37% 149.05x
yakimaherald.com 5.09% 127.25x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 64.61% 48.31x
Pac 12 Sports 2.17% 23.28x
Backpacking 2.58% 16.03x
US Soccer 0.23% 15.59x
Oregon News 23.35% 13.64x
Clean Energy 0.10% 13.41x
Action Sports 0.10% 11.67x
Winter Sports & Gear 0.10% 11.63x
Local & Travel England - Northern England 0.17% 11.17x
Shipping & Logistics 0.09% 10.16x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male