Dstillery Audiences

PACIFIC NORTHWEST SPORTS & NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Pacific Northwest Sports & News Cluster Audience

Below you'll find more information about the Pacific Northwest Sports & News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pacific Northwest Sports & News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pacific Northwest Sports & News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pacific Northwest Sports & News Cluster audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 73.53% 26.27x
North West State Fair Visitors 81.43% 25.23x
Washington Skiers and Snowboarders 66.99% 23.04x
Social Distancing Content Readers 21.17% 22.76x
Seattle Trip Planners 74.76% 22.35x
Washington County and Local Fair Visitors 65.62% 21.50x
Western Canada Skiers and Snowboarders 36.31% 19.94x
Summer Festivals and Fairs Visitors 52.50% 17.87x
Oregon Trip Planners 49.14% 17.29x
Oregon Ducks Fans 35.97% 16.37x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Interest attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pacific Northwest Sports & News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pacific Northwest Sports & News Cluster audience is American Apparel.

Location Composition Index
American Apparel 0.01% 7.59x
Carhartt 0.24% 2.39x
Mens Wearhouse 0.02% 1.63x
Old Navy 0.01% 1.37x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Location attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pacific Northwest Sports & News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pacific Northwest Sports & News Cluster audience is stgpresents.org.

Website Composition Index
stgpresents.org 1.60% 197.12x
thefair.com 2.46% 194.37x
seafair.com 3.04% 188.33x
stevenspass.com 1.23% 187.11x
metroparkstacoma.org 2.17% 183.19x
outletcollectionseattle.com 1.48% 181.48x
summitatsnoqualmie.com 3.57% 179.73x
washingtonea.org 1.17% 176.02x
traveltacoma.com 2.40% 175.35x
seattlesymphony.org 4.59% 175.27x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Web attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pacific Northwest Sports & News Cluster audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 66.49% 34.09x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.29% 24.36x
Pac 12 Sports 1.21% 21.81x
Backpacking 5.01% 14.01x
Environmental Conservation 0.07% 12.94x
Oregon News 32.01% 12.93x
Alaska Cluster 3.35% 12.55x
Local & Travel England - North Midlands 0.05% 11.96x
Philanthropy - Nonprofits 0.41% 11.70x
National Parks 1.46% 11.60x
Composition Percentage: The overlap percentage between the Pacific Northwest Sports & News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pacific Northwest Sports & News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pacific Northwest Sports & News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male