Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 29.6 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 38.75% 26.83x
Country Home Decorators 42.21% 24.08x
DIYers 44.29% 23.47x
Kitchen Stove Shoppers 36.33% 23.06x
Apartment Furniture Shoppers 28.03% 22.29x
Home DIY Enthusiasts 29.07% 21.45x
Christmas Lights Shoppers 34.95% 19.48x
Kitchen & Bathroom Remodelers 28.72% 19.32x
New Homeowners 44.98% 18.65x
Flooring Shoppers 32.18% 17.93x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is LOFT.

Location Composition Index
LOFT 0.14% 6.27x
Mens Wearhouse 0.14% 4.68x
Banana Republic 0.05% 3.67x
Dressbarn 0.04% 2.53x
Victoria's Secret 0.11% 2.42x
Buckle 0.07% 2.27x
Hollister 0.04% 1.99x
Gymboree 0.03% 1.74x
Journeys 0.07% 1.72x
Zumiez 0.04% 1.68x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 99.03% 86.57x
garagejournal.com 17.28% 41.36x
finehomebuilding.com 13.37% 38.03x
thisoldhouse.com 17.10% 35.77x
diychatroom.com 15.27% 35.31x
diynetwork.com 15.63% 29.97x
homedecorbliss.com 8.74% 29.06x
davey.com 4.79% 27.19x
homedit.com 10.24% 27.11x
ana-white.com 5.41% 27.06x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.27% 54.48x
Power Tools 3.60% 41.45x
Furniture & Home Improvement 1.98% 36.95x
Woodwork 7.19% 35.42x
DIY Decoration & Furniture 3.67% 24.87x
Party Suppliers 0.49% 24.55x
Garden Power Equipment 2.79% 18.90x
Antiques & Auctions 1.10% 16.72x
Appliances & Reviews 4.99% 15.69x
Home Decoration - Remodeling & Outdoors 18.93% 15.63x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female