Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is DIYers.
| Interest | Composition | Index |
| DIYers | 26.32% | 18.91x |
| Home Exterior Design Enthusiasts | 15.04% | 18.59x |
| Kitchen & Bathroom Remodelers | 24.81% | 18.01x |
| Contractors & Construction Professionals | 36.84% | 17.93x |
| New Homeowners | 28.57% | 17.48x |
| Home Interior Design Enthusiasts | 23.31% | 17.44x |
| LED Lighting Shoppers | 30.08% | 16.44x |
| Homeowners | 33.08% | 16.18x |
| Major Appliance Shoppers | 22.56% | 16.03x |
| Flooring Shoppers | 32.33% | 15.97x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.10% | 3.74x |
| Dressbarn | 0.04% | 2.53x |
| Carhartt | 0.07% | 1.30x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 99.59% | 95.79x |
| garagejournal.com | 11.72% | 30.51x |
| homestratosphere.com | 8.19% | 16.92x |
| upgradedhome.com | 7.72% | 16.66x |
| mydomaine.com | 7.10% | 16.52x |
| protoolreviews.com | 6.99% | 16.13x |
| bobistheoilguy.com | 6.10% | 15.79x |
| findanyanswer.com | 8.59% | 14.73x |
| doityourself.com | 18.54% | 14.10x |
| elledecor.com | 7.68% | 13.99x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Woodwork.
| Content Affinity | Composition | Index |
| Woodwork | 4.21% | 30.36x |
| Party Suppliers | 0.49% | 24.55x |
| Appliances & Reviews | 2.96% | 14.31x |
| Fishing | 2.18% | 13.14x |
| Canada Culture and Tourism | 3.12% | 13.13x |
| DIY Decoration & Furniture | 2.03% | 13.10x |
| Do It Yourself | 29.80% | 12.83x |
| Motorsport Equipment | 1.56% | 12.09x |
| Cars, Travel & Food | 0.08% | 12.03x |
| Gun Enthusiast - Rifles & Ammo | 0.94% | 11.97x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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