Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 51 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 51 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.51% 32.37x
Country Home Decorators 60.74% 28.12x
DIYers 58.55% 27.59x
New Homeowners 62.93% 26.72x
Hardware Shoppers 42.27% 25.06x
Home Remodelers 43.09% 25.02x
Kitchen Stove Shoppers 53.08% 24.86x
Home DIY Enthusiasts 46.24% 24.74x
Apartment Furniture Shoppers 44.05% 24.18x
Flooring Shoppers 50.48% 23.73x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.05x
Mens Wearhouse 0.03% 2.64x
LOFT 0.01% 1.98x
Lane Bryant 0.01% 1.88x
Zumiez 0.01% 1.86x
Dressbarn 0.01% 1.70x
Chicos 0.01% 1.65x
White House Black Market 0.01% 1.61x
Talbots 0.01% 1.57x
H&M 0.01% 1.54x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 93.17% 79.96x
todayshomeowner.com 9.03% 70.43x
theflooringgirl.com 8.30% 67.39x
forums.jlconline.com 6.92% 67.37x
thecreativityexchange.com 7.20% 62.86x
kylieminteriors.ca 11.38% 61.90x
contractortalk.com 12.03% 61.43x
laurelberninteriors.com 6.53% 55.64x
askthebuilder.com 6.94% 55.29x
extremehowto.com 7.16% 49.26x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.54% 89.64x
Home Remodeling 7.14% 76.86x
Bathrooms & Plumbing 1.47% 70.27x
Auto Body Upkeep & Repair Researchers 3.09% 62.58x
Machines & Industrial Supplies 2.31% 59.47x
Yard Structures 1.45% 58.30x
Lighting & Power 1.27% 50.51x
Power Tools 6.42% 48.46x
Home Furnishings 5.17% 41.35x
Furniture & Home Improvement 4.80% 39.95x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male