Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 101.6 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 101.6 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 58.15% 19.33x
DIYers 59.52% 18.10x
New Homeowners 59.62% 17.64x
Country Home Decorators 58.61% 17.05x
Flooring Shoppers 50.37% 16.24x
Kitchen Stove Shoppers 51.10% 16.22x
Power Tools Shoppers 44.51% 16.11x
Home DIY Enthusiasts 47.80% 16.09x
Hardware Shoppers 42.22% 15.80x
Home and Garden TV Fans 31.04% 15.80x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.05x
J. Crew 0.02% 2.82x
Hollister 0.02% 2.73x
White House Black Market 0.03% 2.32x
Chicos 0.03% 2.21x
Zumiez 0.02% 2.19x
Mens Wearhouse 0.03% 1.93x
Talbots 0.02% 1.92x
Lane Bryant 0.02% 1.85x
LOFT 0.02% 1.78x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is rustoleum.com.

Website Composition Index
rustoleum.com 25.01% 477.36x
allgaragefloors.com 29.43% 430.93x
painttalk.com 7.99% 102.61x
sherwin-williams.com 91.38% 61.25x
constructionprotips.com 3.90% 57.74x
deltafaucet.com 3.87% 55.54x
forums.jlconline.com 7.29% 54.79x
americanstandard-us.com 2.66% 53.85x
woodweb.com 4.35% 53.40x
kylieminteriors.ca 12.48% 53.15x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.78% 64.42x
Home Remodeling 9.45% 49.61x
Bathrooms & Plumbing 2.30% 44.32x
Chemicals 0.43% 41.24x
Auto Body Upkeep & Repair Researchers 4.08% 38.59x
Power Tools 6.89% 38.01x
Office Furniture Design 0.54% 37.87x
Machines & Industrial Supplies 2.73% 32.78x
Lighting & Power 1.85% 32.73x
Health & Safety Compliance 0.69% 32.52x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female