Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 51.9 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 55.52% | 30.97x |
| DIYers | 57.14% | 26.30x |
| Country Home Decorators | 54.97% | 26.22x |
| Kitchen Stove Shoppers | 48.82% | 24.62x |
| Hardware Shoppers | 42.13% | 24.34x |
| New Homeowners | 60.22% | 24.09x |
| Home Remodelers | 39.60% | 23.37x |
| Home DIY Enthusiasts | 39.78% | 22.94x |
| Kitchen & Bathroom Remodelers | 42.86% | 22.25x |
| Apartment Furniture Shoppers | 39.78% | 22.03x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 4.05x |
| Mens Wearhouse | 0.03% | 2.64x |
| Dressbarn | 0.01% | 1.70x |
| H&M | 0.01% | 1.54x |
| Carhartt | 0.08% | 1.26x |
| American Eagle Outfitters | 0.01% | 1.15x |
| Gap | 0.01% | 0.87x |
| Express | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 95.05% | 72.89x |
| forums.jlconline.com | 6.91% | 62.35x |
| theflooringgirl.com | 7.55% | 58.15x |
| thecreativityexchange.com | 6.63% | 56.52x |
| contractortalk.com | 11.73% | 54.38x |
| addicted2decorating.com | 5.35% | 54.14x |
| kylieminteriors.ca | 10.81% | 53.45x |
| askthebuilder.com | 6.66% | 52.04x |
| laurelberninteriors.com | 5.83% | 49.64x |
| woodworkingtalk.com | 5.27% | 47.79x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.05% | 93.23x |
| Home Remodeling | 5.56% | 67.30x |
| Machines & Industrial Supplies | 1.70% | 65.15x |
| Auto Body Upkeep & Repair Researchers | 1.97% | 58.47x |
| Amateur Radios | 1.20% | 56.47x |
| Engineering | 1.66% | 46.27x |
| Lawns & Pest Control | 2.20% | 40.19x |
| Furniture & Home Improvement | 4.40% | 38.04x |
| Power Tools | 5.52% | 37.89x |
| Home Furnishings | 3.63% | 36.73x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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