Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 179.7 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 53.50% 25.59x
DIYers 56.80% 24.88x
Country Home Decorators 54.49% 24.43x
New Homeowners 54.49% 23.20x
Home Remodelers 45.01% 22.50x
Kitchen Stove Shoppers 49.09% 22.23x
Flooring Shoppers 47.66% 21.88x
Hardware Shoppers 43.20% 21.44x
Home DIY Enthusiasts 46.23% 21.30x
Apartment Furniture Shoppers 44.57% 21.15x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.05x
LOFT 0.02% 4.00x
White House Black Market 0.02% 3.72x
Chicos 0.02% 3.54x
Gap 0.01% 3.47x
Journeys 0.02% 3.40x
Victoria's Secret 0.02% 3.28x
Express 0.01% 3.02x
Jos A. Bank Clothiers 0.01% 2.43x
Dressbarn 0.01% 1.90x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is myperfectcolor.com.

Website Composition Index
myperfectcolor.com 15.92% 566.12x
rustoleum.com 34.55% 337.92x
allgaragefloors.com 22.04% 311.11x
painttalk.com 7.77% 101.25x
graco.com 3.33% 91.91x
daltile.com 2.47% 81.34x
woodworkersjournal.com 3.13% 76.73x
jameshardie.com 3.35% 69.84x
armstrongflooring.com 4.22% 67.96x
evolutionofstyleblog.com 3.42% 66.85x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 5.18% 64.83x
Home Improvement Contractor 0.37% 60.57x
Home Remodeling 12.38% 53.17x
Chemicals 0.73% 47.08x
Bathrooms & Plumbing 3.70% 45.02x
Office Furniture Design 0.83% 41.73x
Power Tools 8.17% 39.76x
Lighting & Power 2.99% 38.66x
Health & Safety Compliance 1.06% 36.17x
Auto Body Upkeep & Repair Researchers 4.90% 35.46x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female