
Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.

INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
Interest | Composition | Index |
Home Exterior Design Enthusiasts | 31.64% | 28.12x |
DIYers | 39.55% | 24.84x |
Home Interior Design Enthusiasts | 38.98% | 24.78x |
Home Remodelers | 22.03% | 24.29x |
Hardware Shoppers | 23.73% | 23.21x |
Home DIY Enthusiasts | 23.16% | 22.21x |
Home Custom Bedroom Decorators | 10.17% | 21.35x |
Custom Home Lighting Shoppers | 10.17% | 21.35x |
HGTV Enthusiasts | 31.64% | 20.84x |
Wood Carving Enthusiasts | 38.42% | 20.36x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Maurices.
Location | Composition | Index |
Maurices | 0.10% | 3.74x |
Dressbarn | 0.04% | 2.53x |
Zumiez | 0.04% | 1.68x |
Express | 0.04% | 1.26x |
Carhartt | 0.10% | 0.84x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
Website | Composition | Index |
sherwin-williams.com | 99.22% | 84.80x |
garagejournal.com | 14.37% | 32.01x |
finehomebuilding.com | 11.50% | 30.30x |
diychatroom.com | 12.97% | 29.77x |
homedit.com | 8.19% | 21.40x |
upgradedhome.com | 9.15% | 18.16x |
homestratosphere.com | 10.68% | 17.87x |
housegrail.com | 5.95% | 16.98x |
wayfair.com | 10.56% | 16.74x |
nextluxury.com | 6.76% | 15.64x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Power Tools.
Content Affinity | Composition | Index |
Power Tools | 2.38% | 32.49x |
Woodwork | 5.96% | 31.70x |
Party Suppliers | 0.49% | 24.55x |
DIY Decoration & Furniture | 2.38% | 14.38x |
Appliances & Reviews | 3.69% | 14.13x |
Home Decoration - Remodeling & Outdoors | 16.45% | 13.03x |
Garden Power Equipment | 2.74% | 12.88x |
Trucking | 1.43% | 12.77x |
Do It Yourself | 34.92% | 12.63x |
Cars, Travel & Food | 0.08% | 12.03x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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