Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 412.9 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 412.9 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 45.23% 31.86x
Country Home Decorators 47.82% 29.83x
New Homeowners 51.79% 29.11x
Kitchen Stove Shoppers 41.14% 25.69x
Flooring Shoppers 44.80% 25.57x
Kitchen and Bath Professionals 46.82% 25.47x
Hardware Shoppers 38.57% 24.56x
Contractors & Construction Professionals 41.23% 23.73x
Lawn & Garden Enthusiasts 38.20% 23.34x
Home Custom Bedroom Decorators 33.42% 23.00x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.25x
Mens Wearhouse 0.39% 1.07x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 16.59% 450.79x
myperfectcolor.com 19.59% 349.22x
house-painting-info.com 8.05% 340.38x
allgaragefloors.com 13.66% 256.36x
rustoleum.com 38.77% 207.47x
racedeck.com 3.42% 188.86x
painttalk.com 4.73% 149.18x
favoritepaintcolorsblog.com 1.76% 143.48x
generalfinishes.com 1.68% 131.42x
sherwin-williams.com 80.21% 127.57x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.41% 47.42x
Home Remodeling 9.17% 42.01x
Home Remodeling 20.85% 35.85x
DIY Decoration & Furniture 7.60% 32.48x
Bathrooms & Plumbing 8.18% 31.08x
Woodwork 13.64% 30.09x
Power Tools 9.52% 28.72x
Lighting & Power 5.18% 27.38x
Home Decoration - Crafts & Kids 3.52% 24.34x
Holiday Gifts 1.57% 23.49x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female