Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 205.5 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 54.84% | 25.22x |
| DIYers | 58.82% | 24.42x |
| Country Home Decorators | 57.42% | 24.29x |
| New Homeowners | 56.72% | 23.15x |
| Kitchen Stove Shoppers | 51.85% | 22.60x |
| Hardware Shoppers | 46.05% | 22.57x |
| Flooring Shoppers | 51.10% | 22.41x |
| Home Remodelers | 47.50% | 21.90x |
| Home DIY Enthusiasts | 50.12% | 21.72x |
| Kitchen and Bath Professionals | 55.22% | 20.56x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 3.71x |
| The North Face | 0.02% | 2.26x |
| Coach | 0.03% | 1.90x |
| Uniqlo | 0.01% | 1.80x |
| Armani | 0.02% | 1.77x |
| J. Crew | 0.04% | 1.76x |
| Mens Wearhouse | 0.06% | 1.68x |
| Zara | 0.01% | 1.41x |
| Jos A. Bank Clothiers | 0.03% | 1.35x |
| Dressbarn | 0.02% | 1.34x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 18.80% | 661.55x |
| myperfectcolor.com | 20.76% | 460.89x |
| allgaragefloors.com | 17.33% | 287.27x |
| rustoleum.com | 41.44% | 261.65x |
| elmers.com | 3.85% | 134.29x |
| painttalk.com | 7.62% | 127.20x |
| sherwin-williams.com | 81.86% | 102.12x |
| laticrete.com | 2.24% | 84.76x |
| custombuildingproducts.com | 2.42% | 77.61x |
| evolutionofstyleblog.com | 3.70% | 75.22x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 7.17% | 59.76x |
| Home Improvement Contractor | 0.93% | 54.86x |
| Home Remodeling | 16.35% | 50.64x |
| Bathrooms & Plumbing | 5.48% | 41.22x |
| Power Tools | 9.94% | 38.81x |
| Lighting & Power | 4.40% | 37.65x |
| Chemicals | 0.95% | 37.05x |
| Office Furniture Design | 1.18% | 36.81x |
| Woodwork | 12.78% | 34.28x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.31% | 32.70x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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