Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 499.9 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 499.9 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 44.33% 24.06x
Country Home Decorators 47.94% 22.88x
New Homeowners 52.34% 22.85x
Flooring Shoppers 42.84% 21.31x
Hardware Shoppers 37.32% 20.10x
Contractors & Construction Professionals 41.16% 19.81x
Kitchen Stove Shoppers 41.54% 19.52x
Kitchen and Bath Professionals 48.20% 19.22x
Lawn & Garden Enthusiasts 38.60% 18.81x
Kitchen & Bathroom Remodelers 40.08% 18.58x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.70x
Ralph Lauren 0.01% 1.51x
Brooks Brothers 0.05% 1.50x
Madewell 0.02% 1.47x
Belk 0.02% 1.44x
Columbia 0.01% 1.37x
Jos A. Bank Clothiers 0.18% 1.32x
Saint Laurent Paris 0.01% 1.23x
Express Outlets 0.00% 1.20x
Ann Taylor 0.03% 1.20x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 15.47% 513.93x
myperfectcolor.com 19.22% 400.70x
house-painting-info.com 7.89% 372.17x
allgaragefloors.com 12.40% 283.69x
rustoleum.com 36.40% 240.42x
racedeck.com 3.08% 192.60x
painttalk.com 4.18% 166.75x
favoritepaintcolorsblog.com 1.61% 157.11x
generalfinishes.com 1.68% 141.72x
behr.com 1.54% 134.56x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.75% 41.82x
Home Remodeling 8.90% 40.32x
Home Remodeling 20.31% 34.97x
DIY Decoration & Furniture 7.24% 32.00x
Bathrooms & Plumbing 8.02% 29.46x
Woodwork 13.24% 28.39x
Power Tools 9.83% 27.06x
Lighting & Power 5.16% 25.98x
Flags & Trump 0.20% 25.84x
Home Office Products 0.91% 24.57x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female