Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 51.9 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 51.9 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 55.52% 30.97x
DIYers 57.14% 26.30x
Country Home Decorators 54.97% 26.22x
Kitchen Stove Shoppers 48.82% 24.62x
Hardware Shoppers 42.13% 24.34x
New Homeowners 60.22% 24.09x
Home Remodelers 39.60% 23.37x
Home DIY Enthusiasts 39.78% 22.94x
Kitchen & Bathroom Remodelers 42.86% 22.25x
Apartment Furniture Shoppers 39.78% 22.03x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.05x
Mens Wearhouse 0.03% 2.64x
Dressbarn 0.01% 1.70x
H&M 0.01% 1.54x
Carhartt 0.08% 1.26x
American Eagle Outfitters 0.01% 1.15x
Gap 0.01% 0.87x
Express 0.01% 0.86x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 95.05% 72.89x
forums.jlconline.com 6.91% 62.35x
theflooringgirl.com 7.55% 58.15x
thecreativityexchange.com 6.63% 56.52x
contractortalk.com 11.73% 54.38x
addicted2decorating.com 5.35% 54.14x
kylieminteriors.ca 10.81% 53.45x
askthebuilder.com 6.66% 52.04x
laurelberninteriors.com 5.83% 49.64x
woodworkingtalk.com 5.27% 47.79x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 2.05% 93.23x
Home Remodeling 5.56% 67.30x
Machines & Industrial Supplies 1.70% 65.15x
Auto Body Upkeep & Repair Researchers 1.97% 58.47x
Amateur Radios 1.20% 56.47x
Engineering 1.66% 46.27x
Lawns & Pest Control 2.20% 40.19x
Furniture & Home Improvement 4.40% 38.04x
Power Tools 5.52% 37.89x
Home Furnishings 3.63% 36.73x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male