Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 276.8 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 276.8 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 60.76% 24.38x
Country Home Decorators 60.65% 23.46x
DIYers 64.21% 22.55x
New Homeowners 64.17% 22.32x
Home Remodelers 54.67% 21.75x
Kitchen Stove Shoppers 54.45% 20.89x
Hardware Shoppers 53.34% 20.20x
Flooring Shoppers 56.81% 20.18x
Kitchen and Bath Professionals 60.48% 19.90x
Home DIY Enthusiasts 50.33% 19.61x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is REI.

Location Composition Index
REI 0.03% 2.22x
LL Bean 0.01% 1.67x
Columbia 0.02% 1.43x
White House Black Market 0.42% 1.40x
Jos A. Bank Clothiers 0.36% 1.38x
Hugo Boss 0.05% 1.32x
The North Face 0.02% 1.31x
Ann Taylor 0.03% 1.29x
Club Monaco 0.01% 1.23x
Mens Wearhouse 0.54% 1.22x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 17.08% 438.09x
house-painting-info.com 7.80% 357.54x
myperfectcolor.com 18.93% 319.48x
allgaragefloors.com 15.85% 273.53x
rustoleum.com 42.40% 196.22x
sherwin-williams.com 72.79% 174.32x
painttalk.com 5.88% 131.27x
armstrong.com 2.45% 129.88x
woodweb.com 5.16% 117.90x
popularwoodworking.com 3.81% 110.23x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.11% 63.35x
Home Improvement Contractor 4.80% 56.18x
Home Remodeling 9.75% 44.69x
Home Remodeling 21.90% 37.96x
Flags & Trump 0.25% 36.87x
Bathrooms & Plumbing 8.53% 34.07x
Power Tools 11.28% 33.52x
Woodwork 14.84% 32.93x
Home Office Products 0.82% 32.22x
DIY Decoration & Furniture 7.70% 32.13x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female