Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 574.1 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 574.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is New Homeowners.

Interest Composition Index
New Homeowners 50.14% 20.31x
Contractors & Construction Professionals 37.40% 19.24x
Flooring Shoppers 38.91% 19.17x
Hardware Shoppers 32.50% 18.26x
Kitchen and Bath Professionals 42.84% 17.05x
Kitchen & Bathroom Remodelers 36.76% 16.85x
Furniture and Appliances Industry 33.48% 16.61x
Home Design Enthusiasts 31.82% 16.32x
Spa and Pool Owners 32.22% 16.05x
Lawn & Garden Enthusiasts 34.87% 16.04x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Belk.

Location Composition Index
Belk 0.02% 1.54x
Chicos 0.05% 1.54x
Hollister 0.01% 1.27x
Old Navy 0.06% 1.22x
LOFT 0.03% 1.21x
Talbots 0.03% 1.11x
Brooks Brothers 0.02% 1.10x
Dressbarn 0.03% 1.10x
Forever 21 0.03% 1.05x
Aeropostale 0.02% 1.04x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 12.79% 529.08x
myperfectcolor.com 19.46% 360.36x
glidden.com 3.17% 348.88x
krylon.com 2.87% 322.30x
house-painting-info.com 8.85% 317.47x
allgaragefloors.com 12.51% 253.48x
rustoleum.com 37.39% 212.91x
gorillatough.com 2.78% 200.54x
racedeck.com 2.87% 165.41x
favoritepaintcolorsblog.com 1.49% 139.04x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 8.43% 34.91x
Home Improvement Contractor 6.45% 33.07x
Home Remodeling 18.79% 30.87x
DIY Decoration & Furniture 6.13% 29.23x
Woodwork 12.61% 26.52x
Bathrooms & Plumbing 7.41% 25.76x
Lighting & Power 5.23% 23.56x
Power Tools 9.59% 22.95x
Home Decoration - Crafts & Kids 3.32% 21.06x
Yard Structures 4.81% 20.54x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999