Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 412.9 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 45.23% | 31.86x |
| Country Home Decorators | 47.82% | 29.83x |
| New Homeowners | 51.79% | 29.11x |
| Kitchen Stove Shoppers | 41.14% | 25.69x |
| Flooring Shoppers | 44.80% | 25.57x |
| Kitchen and Bath Professionals | 46.82% | 25.47x |
| Hardware Shoppers | 38.57% | 24.56x |
| Contractors & Construction Professionals | 41.23% | 23.73x |
| Lawn & Garden Enthusiasts | 38.20% | 23.34x |
| Home Custom Bedroom Decorators | 33.42% | 23.00x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.29% | 1.25x |
| Mens Wearhouse | 0.39% | 1.07x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 16.59% | 450.79x |
| myperfectcolor.com | 19.59% | 349.22x |
| house-painting-info.com | 8.05% | 340.38x |
| allgaragefloors.com | 13.66% | 256.36x |
| rustoleum.com | 38.77% | 207.47x |
| racedeck.com | 3.42% | 188.86x |
| painttalk.com | 4.73% | 149.18x |
| favoritepaintcolorsblog.com | 1.76% | 143.48x |
| generalfinishes.com | 1.68% | 131.42x |
| sherwin-williams.com | 80.21% | 127.57x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 5.41% | 47.42x |
| Home Remodeling | 9.17% | 42.01x |
| Home Remodeling | 20.85% | 35.85x |
| DIY Decoration & Furniture | 7.60% | 32.48x |
| Bathrooms & Plumbing | 8.18% | 31.08x |
| Woodwork | 13.64% | 30.09x |
| Power Tools | 9.52% | 28.72x |
| Lighting & Power | 5.18% | 27.38x |
| Home Decoration - Crafts & Kids | 3.52% | 24.34x |
| Holiday Gifts | 1.57% | 23.49x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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