Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 53.50% | 25.59x |
| DIYers | 56.80% | 24.88x |
| Country Home Decorators | 54.49% | 24.43x |
| New Homeowners | 54.49% | 23.20x |
| Home Remodelers | 45.01% | 22.50x |
| Kitchen Stove Shoppers | 49.09% | 22.23x |
| Flooring Shoppers | 47.66% | 21.88x |
| Hardware Shoppers | 43.20% | 21.44x |
| Home DIY Enthusiasts | 46.23% | 21.30x |
| Apartment Furniture Shoppers | 44.57% | 21.15x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 4.05x |
| LOFT | 0.02% | 4.00x |
| White House Black Market | 0.02% | 3.72x |
| Chicos | 0.02% | 3.54x |
| Gap | 0.01% | 3.47x |
| Journeys | 0.02% | 3.40x |
| Victoria's Secret | 0.02% | 3.28x |
| Express | 0.01% | 3.02x |
| Jos A. Bank Clothiers | 0.01% | 2.43x |
| Dressbarn | 0.01% | 1.90x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is myperfectcolor.com.
| Website | Composition | Index |
| myperfectcolor.com | 15.92% | 566.12x |
| rustoleum.com | 34.55% | 337.92x |
| allgaragefloors.com | 22.04% | 311.11x |
| painttalk.com | 7.77% | 101.25x |
| graco.com | 3.33% | 91.91x |
| daltile.com | 2.47% | 81.34x |
| woodworkersjournal.com | 3.13% | 76.73x |
| jameshardie.com | 3.35% | 69.84x |
| armstrongflooring.com | 4.22% | 67.96x |
| evolutionofstyleblog.com | 3.42% | 66.85x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 5.18% | 64.83x |
| Home Improvement Contractor | 0.37% | 60.57x |
| Home Remodeling | 12.38% | 53.17x |
| Chemicals | 0.73% | 47.08x |
| Bathrooms & Plumbing | 3.70% | 45.02x |
| Office Furniture Design | 0.83% | 41.73x |
| Power Tools | 8.17% | 39.76x |
| Lighting & Power | 2.99% | 38.66x |
| Health & Safety Compliance | 1.06% | 36.17x |
| Auto Body Upkeep & Repair Researchers | 4.90% | 35.46x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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