Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 205.5 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 205.5 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 54.84% 25.22x
DIYers 58.82% 24.42x
Country Home Decorators 57.42% 24.29x
New Homeowners 56.72% 23.15x
Kitchen Stove Shoppers 51.85% 22.60x
Hardware Shoppers 46.05% 22.57x
Flooring Shoppers 51.10% 22.41x
Home Remodelers 47.50% 21.90x
Home DIY Enthusiasts 50.12% 21.72x
Kitchen and Bath Professionals 55.22% 20.56x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.71x
The North Face 0.02% 2.26x
Coach 0.03% 1.90x
Uniqlo 0.01% 1.80x
Armani 0.02% 1.77x
J. Crew 0.04% 1.76x
Mens Wearhouse 0.06% 1.68x
Zara 0.01% 1.41x
Jos A. Bank Clothiers 0.03% 1.35x
Dressbarn 0.02% 1.34x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 18.80% 661.55x
myperfectcolor.com 20.76% 460.89x
allgaragefloors.com 17.33% 287.27x
rustoleum.com 41.44% 261.65x
elmers.com 3.85% 134.29x
painttalk.com 7.62% 127.20x
sherwin-williams.com 81.86% 102.12x
laticrete.com 2.24% 84.76x
custombuildingproducts.com 2.42% 77.61x
evolutionofstyleblog.com 3.70% 75.22x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 7.17% 59.76x
Home Improvement Contractor 0.93% 54.86x
Home Remodeling 16.35% 50.64x
Bathrooms & Plumbing 5.48% 41.22x
Power Tools 9.94% 38.81x
Lighting & Power 4.40% 37.65x
Chemicals 0.95% 37.05x
Office Furniture Design 1.18% 36.81x
Woodwork 12.78% 34.28x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.31% 32.70x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female