Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 31.64% | 28.12x |
| DIYers | 39.55% | 24.84x |
| Home Interior Design Enthusiasts | 38.98% | 24.78x |
| Home Remodelers | 22.03% | 24.29x |
| Hardware Shoppers | 23.73% | 23.21x |
| Home DIY Enthusiasts | 23.16% | 22.21x |
| Home Custom Bedroom Decorators | 10.17% | 21.35x |
| Custom Home Lighting Shoppers | 10.17% | 21.35x |
| HGTV Enthusiasts | 31.64% | 20.84x |
| Wood Carving Enthusiasts | 38.42% | 20.36x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.10% | 3.74x |
| Dressbarn | 0.04% | 2.53x |
| Zumiez | 0.04% | 1.68x |
| Express | 0.04% | 1.26x |
| Carhartt | 0.10% | 0.84x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 99.22% | 84.80x |
| garagejournal.com | 14.37% | 32.01x |
| finehomebuilding.com | 11.50% | 30.30x |
| diychatroom.com | 12.97% | 29.77x |
| homedit.com | 8.19% | 21.40x |
| upgradedhome.com | 9.15% | 18.16x |
| homestratosphere.com | 10.68% | 17.87x |
| housegrail.com | 5.95% | 16.98x |
| wayfair.com | 10.56% | 16.74x |
| nextluxury.com | 6.76% | 15.64x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 2.38% | 32.49x |
| Woodwork | 5.96% | 31.70x |
| Party Suppliers | 0.49% | 24.55x |
| DIY Decoration & Furniture | 2.38% | 14.38x |
| Appliances & Reviews | 3.69% | 14.13x |
| Home Decoration - Remodeling & Outdoors | 16.45% | 13.03x |
| Garden Power Equipment | 2.74% | 12.88x |
| Trucking | 1.43% | 12.77x |
| Do It Yourself | 34.92% | 12.63x |
| Cars, Travel & Food | 0.08% | 12.03x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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