Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 276.8 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 60.76% | 24.38x |
| Country Home Decorators | 60.65% | 23.46x |
| DIYers | 64.21% | 22.55x |
| New Homeowners | 64.17% | 22.32x |
| Home Remodelers | 54.67% | 21.75x |
| Kitchen Stove Shoppers | 54.45% | 20.89x |
| Hardware Shoppers | 53.34% | 20.20x |
| Flooring Shoppers | 56.81% | 20.18x |
| Kitchen and Bath Professionals | 60.48% | 19.90x |
| Home DIY Enthusiasts | 50.33% | 19.61x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 2.22x |
| LL Bean | 0.01% | 1.67x |
| Columbia | 0.02% | 1.43x |
| White House Black Market | 0.42% | 1.40x |
| Jos A. Bank Clothiers | 0.36% | 1.38x |
| Hugo Boss | 0.05% | 1.32x |
| The North Face | 0.02% | 1.31x |
| Ann Taylor | 0.03% | 1.29x |
| Club Monaco | 0.01% | 1.23x |
| Mens Wearhouse | 0.54% | 1.22x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 17.08% | 438.09x |
| house-painting-info.com | 7.80% | 357.54x |
| myperfectcolor.com | 18.93% | 319.48x |
| allgaragefloors.com | 15.85% | 273.53x |
| rustoleum.com | 42.40% | 196.22x |
| sherwin-williams.com | 72.79% | 174.32x |
| painttalk.com | 5.88% | 131.27x |
| armstrong.com | 2.45% | 129.88x |
| woodweb.com | 5.16% | 117.90x |
| popularwoodworking.com | 3.81% | 110.23x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.11% | 63.35x |
| Home Improvement Contractor | 4.80% | 56.18x |
| Home Remodeling | 9.75% | 44.69x |
| Home Remodeling | 21.90% | 37.96x |
| Flags & Trump | 0.25% | 36.87x |
| Bathrooms & Plumbing | 8.53% | 34.07x |
| Power Tools | 11.28% | 33.52x |
| Woodwork | 14.84% | 32.93x |
| Home Office Products | 0.82% | 32.22x |
| DIY Decoration & Furniture | 7.70% | 32.13x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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