Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 29.6 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 38.75% | 26.83x |
| Country Home Decorators | 42.21% | 24.08x |
| DIYers | 44.29% | 23.47x |
| Kitchen Stove Shoppers | 36.33% | 23.06x |
| Apartment Furniture Shoppers | 28.03% | 22.29x |
| Home DIY Enthusiasts | 29.07% | 21.45x |
| Christmas Lights Shoppers | 34.95% | 19.48x |
| Kitchen & Bathroom Remodelers | 28.72% | 19.32x |
| New Homeowners | 44.98% | 18.65x |
| Flooring Shoppers | 32.18% | 17.93x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.14% | 6.27x |
| Mens Wearhouse | 0.14% | 4.68x |
| Banana Republic | 0.05% | 3.67x |
| Dressbarn | 0.04% | 2.53x |
| Victoria's Secret | 0.11% | 2.42x |
| Buckle | 0.07% | 2.27x |
| Hollister | 0.04% | 1.99x |
| Gymboree | 0.03% | 1.74x |
| Journeys | 0.07% | 1.72x |
| Zumiez | 0.04% | 1.68x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 99.03% | 86.57x |
| garagejournal.com | 17.28% | 41.36x |
| finehomebuilding.com | 13.37% | 38.03x |
| thisoldhouse.com | 17.10% | 35.77x |
| diychatroom.com | 15.27% | 35.31x |
| diynetwork.com | 15.63% | 29.97x |
| homedecorbliss.com | 8.74% | 29.06x |
| davey.com | 4.79% | 27.19x |
| homedit.com | 10.24% | 27.11x |
| ana-white.com | 5.41% | 27.06x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.27% | 54.48x |
| Power Tools | 3.60% | 41.45x |
| Furniture & Home Improvement | 1.98% | 36.95x |
| Woodwork | 7.19% | 35.42x |
| DIY Decoration & Furniture | 3.67% | 24.87x |
| Party Suppliers | 0.49% | 24.55x |
| Garden Power Equipment | 2.79% | 18.90x |
| Antiques & Auctions | 1.10% | 16.72x |
| Appliances & Reviews | 4.99% | 15.69x |
| Home Decoration - Remodeling & Outdoors | 18.93% | 15.63x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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