Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 13.4 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is DIYers.

Interest Composition Index
DIYers 26.32% 18.91x
Home Exterior Design Enthusiasts 15.04% 18.59x
Kitchen & Bathroom Remodelers 24.81% 18.01x
Contractors & Construction Professionals 36.84% 17.93x
New Homeowners 28.57% 17.48x
Home Interior Design Enthusiasts 23.31% 17.44x
LED Lighting Shoppers 30.08% 16.44x
Homeowners 33.08% 16.18x
Major Appliance Shoppers 22.56% 16.03x
Flooring Shoppers 32.33% 15.97x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Maurices.

Location Composition Index
Maurices 0.10% 3.74x
Dressbarn 0.04% 2.53x
Carhartt 0.07% 1.30x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 99.59% 95.79x
garagejournal.com 11.72% 30.51x
homestratosphere.com 8.19% 16.92x
upgradedhome.com 7.72% 16.66x
mydomaine.com 7.10% 16.52x
protoolreviews.com 6.99% 16.13x
bobistheoilguy.com 6.10% 15.79x
findanyanswer.com 8.59% 14.73x
doityourself.com 18.54% 14.10x
elledecor.com 7.68% 13.99x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Woodwork.

Content Affinity Composition Index
Woodwork 4.21% 30.36x
Party Suppliers 0.49% 24.55x
Appliances & Reviews 2.96% 14.31x
Fishing 2.18% 13.14x
Canada Culture and Tourism 3.12% 13.13x
DIY Decoration & Furniture 2.03% 13.10x
Do It Yourself 29.80% 12.83x
Motorsport Equipment 1.56% 12.09x
Cars, Travel & Food 0.08% 12.03x
Gun Enthusiast - Rifles & Ammo 0.94% 11.97x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female