Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 51 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 59.51% | 32.37x |
| Country Home Decorators | 60.74% | 28.12x |
| DIYers | 58.55% | 27.59x |
| New Homeowners | 62.93% | 26.72x |
| Hardware Shoppers | 42.27% | 25.06x |
| Home Remodelers | 43.09% | 25.02x |
| Kitchen Stove Shoppers | 53.08% | 24.86x |
| Home DIY Enthusiasts | 46.24% | 24.74x |
| Apartment Furniture Shoppers | 44.05% | 24.18x |
| Flooring Shoppers | 50.48% | 23.73x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.02% | 4.05x |
| Mens Wearhouse | 0.03% | 2.64x |
| LOFT | 0.01% | 1.98x |
| Lane Bryant | 0.01% | 1.88x |
| Zumiez | 0.01% | 1.86x |
| Dressbarn | 0.01% | 1.70x |
| Chicos | 0.01% | 1.65x |
| White House Black Market | 0.01% | 1.61x |
| Talbots | 0.01% | 1.57x |
| H&M | 0.01% | 1.54x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 93.17% | 79.96x |
| todayshomeowner.com | 9.03% | 70.43x |
| theflooringgirl.com | 8.30% | 67.39x |
| forums.jlconline.com | 6.92% | 67.37x |
| thecreativityexchange.com | 7.20% | 62.86x |
| kylieminteriors.ca | 11.38% | 61.90x |
| contractortalk.com | 12.03% | 61.43x |
| laurelberninteriors.com | 6.53% | 55.64x |
| askthebuilder.com | 6.94% | 55.29x |
| extremehowto.com | 7.16% | 49.26x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 2.54% | 89.64x |
| Home Remodeling | 7.14% | 76.86x |
| Bathrooms & Plumbing | 1.47% | 70.27x |
| Auto Body Upkeep & Repair Researchers | 3.09% | 62.58x |
| Machines & Industrial Supplies | 2.31% | 59.47x |
| Yard Structures | 1.45% | 58.30x |
| Lighting & Power | 1.27% | 50.51x |
| Power Tools | 6.42% | 48.46x |
| Home Furnishings | 5.17% | 41.35x |
| Furniture & Home Improvement | 4.80% | 39.95x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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