Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 364.8 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 364.8 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 47.21% 33.42x
Country Home Decorators 47.22% 31.94x
New Homeowners 52.86% 30.28x
DIYers 52.55% 30.21x
Home Remodelers 42.79% 29.06x
Kitchen Stove Shoppers 41.81% 26.54x
Flooring Shoppers 47.34% 26.11x
Kitchen and Bath Professionals 48.66% 26.04x
Hardware Shoppers 40.45% 25.58x
Contractors & Construction Professionals 42.50% 24.73x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Belk.

Location Composition Index
Belk 0.02% 1.89x
Club Monaco 0.03% 1.59x
Chicos 0.09% 1.54x
Jos A. Bank Clothiers 0.45% 1.52x
Supreme 0.02% 1.49x
REI 0.02% 1.48x
Ann Taylor 0.03% 1.35x
Johnston and Murphy 0.18% 1.31x
Mens Wearhouse 0.61% 1.27x
Abercrombie & Fitch 0.05% 1.23x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 16.15% 423.54x
house-painting-info.com 8.12% 322.66x
myperfectcolor.com 19.41% 309.37x
allgaragefloors.com 15.02% 241.47x
racedeck.com 3.82% 192.97x
rustoleum.com 40.93% 186.57x
sherwin-williams.com 77.00% 138.22x
favoritepaintcolorsblog.com 1.79% 129.55x
painttalk.com 5.28% 129.28x
farrow-ball.com 2.45% 114.24x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.11% 53.43x
Home Improvement Contractor 5.30% 50.21x
Home Remodeling 9.70% 42.76x
Home Remodeling 21.37% 36.11x
Flags & Trump 0.25% 33.58x
DIY Decoration & Furniture 7.84% 31.83x
Bathrooms & Plumbing 8.33% 31.63x
Woodwork 14.30% 31.12x
Power Tools 10.14% 30.49x
Rural Living 0.27% 28.35x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female