Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 574.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 50.14% | 20.31x |
| Contractors & Construction Professionals | 37.40% | 19.24x |
| Flooring Shoppers | 38.91% | 19.17x |
| Hardware Shoppers | 32.50% | 18.26x |
| Kitchen and Bath Professionals | 42.84% | 17.05x |
| Kitchen & Bathroom Remodelers | 36.76% | 16.85x |
| Furniture and Appliances Industry | 33.48% | 16.61x |
| Home Design Enthusiasts | 31.82% | 16.32x |
| Spa and Pool Owners | 32.22% | 16.05x |
| Lawn & Garden Enthusiasts | 34.87% | 16.04x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.54x |
| Chicos | 0.05% | 1.54x |
| Hollister | 0.01% | 1.27x |
| Old Navy | 0.06% | 1.22x |
| LOFT | 0.03% | 1.21x |
| Talbots | 0.03% | 1.11x |
| Brooks Brothers | 0.02% | 1.10x |
| Dressbarn | 0.03% | 1.10x |
| Forever 21 | 0.03% | 1.05x |
| Aeropostale | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 12.79% | 529.08x |
| myperfectcolor.com | 19.46% | 360.36x |
| glidden.com | 3.17% | 348.88x |
| krylon.com | 2.87% | 322.30x |
| house-painting-info.com | 8.85% | 317.47x |
| allgaragefloors.com | 12.51% | 253.48x |
| rustoleum.com | 37.39% | 212.91x |
| gorillatough.com | 2.78% | 200.54x |
| racedeck.com | 2.87% | 165.41x |
| favoritepaintcolorsblog.com | 1.49% | 139.04x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 8.43% | 34.91x |
| Home Improvement Contractor | 6.45% | 33.07x |
| Home Remodeling | 18.79% | 30.87x |
| DIY Decoration & Furniture | 6.13% | 29.23x |
| Woodwork | 12.61% | 26.52x |
| Bathrooms & Plumbing | 7.41% | 25.76x |
| Lighting & Power | 5.23% | 23.56x |
| Power Tools | 9.59% | 22.95x |
| Home Decoration - Crafts & Kids | 3.32% | 21.06x |
| Yard Structures | 4.81% | 20.54x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999
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