Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 234.8 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 56.13% | 22.86x |
| DIYers | 61.00% | 22.48x |
| Country Home Decorators | 57.04% | 22.02x |
| New Homeowners | 60.16% | 21.82x |
| Home Remodelers | 49.88% | 20.28x |
| Kitchen Stove Shoppers | 52.35% | 20.17x |
| Home DIY Enthusiasts | 49.38% | 19.02x |
| Kitchen and Bath Professionals | 55.55% | 18.99x |
| Flooring Shoppers | 55.30% | 18.93x |
| Hardware Shoppers | 51.71% | 18.46x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.07% | 2.06x |
| Columbia | 0.01% | 1.78x |
| Mens Wearhouse | 0.08% | 1.41x |
| Talbots | 0.04% | 1.41x |
| Carhartt | 0.37% | 1.35x |
| LOFT | 0.07% | 1.33x |
| Belk | 0.01% | 1.26x |
| Lane Bryant | 0.04% | 1.22x |
| Old Navy | 0.08% | 1.16x |
| Chicos | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 17.28% | 567.46x |
| myperfectcolor.com | 21.52% | 406.32x |
| allgaragefloors.com | 16.28% | 277.97x |
| rustoleum.com | 42.55% | 230.84x |
| painttalk.com | 6.84% | 132.46x |
| elmers.com | 4.35% | 125.99x |
| sherwin-williams.com | 78.59% | 123.30x |
| truevalue.com | 3.09% | 82.58x |
| thisiscarpentry.com | 2.30% | 80.62x |
| farrow-ball.com | 2.38% | 80.02x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 2.81% | 64.98x |
| Home Remodeling | 7.84% | 50.63x |
| Home Remodeling | 18.44% | 44.98x |
| Bathrooms & Plumbing | 6.66% | 37.90x |
| Power Tools | 10.62% | 35.03x |
| Flags & Trump | 0.19% | 34.39x |
| Woodwork | 13.46% | 32.87x |
| Chemicals | 1.14% | 32.07x |
| Lighting & Power | 4.71% | 31.48x |
| Home Office Products | 0.44% | 29.67x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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