Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 152.3 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 152.3 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 26.08% 11.58x
Shelf-Stable Food Content Readers 1.29% 10.36x
Small Business Administration Cares Act Researchers 0.56% 9.90x
Gift Givers 22.60% 9.16x
Home Kitchen Bakers 22.03% 8.85x
Nature and Outdoors Book Readers 18.38% 8.73x
Backyard Farmers 22.09% 8.45x
Houston Activity Researchers 19.62% 8.23x
Travel Book Readers 17.37% 7.99x
TV Game Show Fans 17.59% 7.47x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.02% 4.05x
Eddie Bauer 0.01% 3.68x
Gap 0.01% 3.47x
Dressbarn 0.02% 2.92x
Gymboree 0.01% 2.07x
Uniqlo 0.01% 1.80x
Chicos 0.02% 1.79x
Talbots 0.01% 1.71x
Victoria's Secret 0.02% 1.47x
White House Black Market 0.01% 1.47x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is rustoleum.com.

Website Composition Index
rustoleum.com 29.47% 335.66x
allgaragefloors.com 25.95% 300.77x
krylon.com 12.72% 293.84x
painttalk.com 7.82% 81.83x
woodworkersjournal.com 2.54% 72.00x
jameshardie.com 2.69% 65.98x
armstrongflooring.com 3.34% 63.38x
armstrongceilings.com 2.49% 63.22x
evolutionofstyleblog.com 3.21% 56.56x
decks.com 2.77% 56.18x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.71% 51.77x
Health & Safety Compliance 0.91% 34.82x
Furniture Shopping 23.53% 29.82x
Appliances & Reviews 25.00% 27.43x
Home Decoration - Crafts & Kids 1.14% 25.52x
Do It Yourself 55.88% 21.36x
Home Decoration - Remodeling & Outdoors 26.47% 21.23x
Holiday Gifts 0.41% 20.87x
Electronic Cabling 0.49% 19.89x
Assorted Topics (Phone Cards, Construction, Food Reviews) 25.00% 19.57x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male