Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 542.6 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 542.6 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is New Homeowners.

Interest Composition Index
New Homeowners 50.30% 21.74x
Flooring Shoppers 39.42% 20.69x
Contractors & Construction Professionals 37.96% 20.08x
Hardware Shoppers 33.17% 19.19x
Kitchen and Bath Professionals 43.36% 18.55x
Kitchen & Bathroom Remodelers 36.96% 17.65x
Home Design Enthusiasts 32.17% 17.34x
Lawn & Garden Enthusiasts 35.84% 17.24x
Spa and Pool Owners 32.78% 17.15x
Apartment Furniture Shoppers 31.91% 17.09x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is The North Face.

Location Composition Index
The North Face 0.03% 1.49x
Gymboree 0.04% 1.32x
Forever 21 0.04% 1.19x
Carhartt 0.20% 1.13x
Madewell 0.01% 1.10x
Belk 0.02% 1.10x
Dressbarn 0.04% 1.02x
Tommy Bahama 0.02% 1.02x
Lane Bryant 0.04% 1.01x
Lululemon 0.04% 0.99x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 14.78% 466.24x
myperfectcolor.com 19.36% 351.08x
house-painting-info.com 8.49% 314.64x
allgaragefloors.com 12.56% 243.28x
rustoleum.com 37.11% 207.86x
gorillatough.com 2.52% 200.25x
racedeck.com 3.03% 159.27x
painttalk.com 4.23% 138.95x
favoritepaintcolorsblog.com 1.52% 138.40x
generalfinishes.com 1.76% 122.11x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 8.58% 36.82x
Home Improvement Contractor 6.19% 36.09x
Home Remodeling 19.40% 32.35x
DIY Decoration & Furniture 6.68% 29.65x
Bathrooms & Plumbing 7.66% 27.18x
Woodwork 13.22% 26.14x
Lighting & Power 5.32% 24.97x
Power Tools 9.79% 24.23x
Home Office Products 0.88% 23.00x
Yard Structures 4.93% 21.65x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female