Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 46.4 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 49.80% 24.78x
DIYers 54.51% 23.01x
Country Home Decorators 52.05% 22.47x
Kitchen Stove Shoppers 45.90% 20.91x
New Homeowners 55.74% 20.72x
Apartment Furniture Shoppers 37.09% 19.93x
Flooring Shoppers 45.08% 19.79x
Hardware Shoppers 37.09% 19.69x
Home Remodelers 36.48% 19.55x
Home DIY Enthusiasts 37.09% 19.45x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Forever 21.

Location Composition Index
Forever 21 0.04% 3.99x
H&M 0.04% 3.88x
J. Crew 0.04% 3.84x
Dressbarn 0.06% 3.83x
Buckle 0.09% 3.72x
Talbots 0.04% 3.47x
Eddie Bauer 0.04% 3.42x
The Childrens Place 0.09% 3.12x
American Eagle Outfitters 0.04% 2.18x
Gymboree 0.03% 2.02x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 97.83% 71.58x
theflooringgirl.com 6.66% 55.53x
garagetooladvisor.com 6.54% 53.50x
thecreativityexchange.com 5.87% 53.32x
kylieminteriors.ca 10.29% 53.24x
contractortalk.com 10.84% 52.49x
askthebuilder.com 5.99% 52.32x
woodworkingtalk.com 5.42% 50.20x
extremehowto.com 6.68% 46.50x
floorcritics.com 9.13% 46.02x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 3.51% 51.07x
Furniture & Home Improvement 3.64% 39.67x
Engineering 0.81% 35.72x
Woodwork 8.43% 35.37x
Power Tools 4.41% 35.19x
Home Furnishings 1.71% 31.83x
Lawns & Pest Control 1.11% 31.41x
Furniture Shopping 2.44% 26.37x
Party Suppliers 0.49% 24.55x
Garden Power Equipment 3.29% 22.76x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male