Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 263 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 59.08% | 25.32x |
| Country Home Decorators | 59.94% | 24.36x |
| DIYers | 63.73% | 23.84x |
| New Homeowners | 63.26% | 23.19x |
| Kitchen Stove Shoppers | 53.88% | 22.37x |
| Home Remodelers | 53.21% | 22.26x |
| Flooring Shoppers | 54.77% | 22.00x |
| Hardware Shoppers | 51.30% | 21.69x |
| Kitchen and Bath Professionals | 58.90% | 20.79x |
| Home DIY Enthusiasts | 50.52% | 20.79x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.85x |
| Belk | 0.02% | 1.85x |
| Express Outlets | 0.01% | 1.75x |
| Jos A. Bank Clothiers | 0.06% | 1.65x |
| Lane Bryant | 0.05% | 1.40x |
| J. Crew | 0.04% | 1.39x |
| Buckle | 0.06% | 1.37x |
| Talbots | 0.04% | 1.37x |
| Chicos | 0.06% | 1.36x |
| White House Black Market | 0.06% | 1.34x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 16.82% | 583.17x |
| myperfectcolor.com | 20.33% | 397.64x |
| allgaragefloors.com | 16.21% | 311.11x |
| rustoleum.com | 43.57% | 233.17x |
| sherwin-williams.com | 75.74% | 154.91x |
| painttalk.com | 6.50% | 148.99x |
| elmers.com | 5.23% | 133.97x |
| popularwoodworking.com | 2.89% | 125.80x |
| woodweb.com | 4.65% | 108.56x |
| farrow-ball.com | 2.12% | 105.94x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.72% | 65.81x |
| Home Remodeling | 8.88% | 51.37x |
| Home Remodeling | 20.13% | 44.43x |
| Bathrooms & Plumbing | 7.58% | 38.34x |
| Power Tools | 11.02% | 36.84x |
| Flags & Trump | 0.20% | 36.67x |
| Woodwork | 13.95% | 36.64x |
| Rural Living | 0.22% | 35.86x |
| Home Office Products | 0.62% | 35.43x |
| DIY Decoration & Furniture | 6.74% | 34.35x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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