Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 51.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 53.88% | 27.45x |
| Country Home Decorators | 56.01% | 24.33x |
| DIYers | 55.81% | 24.17x |
| New Homeowners | 56.98% | 21.97x |
| Apartment Furniture Shoppers | 38.57% | 21.95x |
| Kitchen Stove Shoppers | 46.90% | 21.94x |
| Home Remodelers | 38.76% | 21.77x |
| Hardware Shoppers | 40.12% | 21.77x |
| Home DIY Enthusiasts | 37.79% | 21.06x |
| Online Home Decor Shoppers | 34.11% | 20.63x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.70x |
| H&M | 0.01% | 1.54x |
| Carhartt | 0.08% | 1.27x |
| American Eagle Outfitters | 0.01% | 1.15x |
| Gap | 0.01% | 0.87x |
| Express | 0.01% | 0.86x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 96.54% | 69.17x |
| forums.jlconline.com | 6.55% | 58.85x |
| theflooringgirl.com | 6.93% | 53.47x |
| kylieminteriors.ca | 10.83% | 52.02x |
| thecreativityexchange.com | 6.32% | 51.75x |
| contractortalk.com | 11.43% | 50.16x |
| addicted2decorating.com | 4.90% | 48.97x |
| askthebuilder.com | 6.28% | 48.23x |
| woodworkingtalk.com | 5.33% | 45.54x |
| bestofmachinery.com | 5.54% | 45.43x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 1.23% | 60.23x |
| Home Remodeling | 4.40% | 56.93x |
| Auto Body Upkeep & Repair Researchers | 1.35% | 50.17x |
| Furniture & Home Improvement | 4.08% | 37.65x |
| Lawns & Pest Control | 1.74% | 37.65x |
| Home Furnishings | 2.65% | 33.74x |
| Power Tools | 4.64% | 33.51x |
| Car Keys, Locks & Remotes | 0.83% | 32.87x |
| Engineering | 0.95% | 31.41x |
| Woodwork | 8.08% | 30.15x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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