Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 15.1 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 31.64% 28.12x
DIYers 39.55% 24.84x
Home Interior Design Enthusiasts 38.98% 24.78x
Home Remodelers 22.03% 24.29x
Hardware Shoppers 23.73% 23.21x
Home DIY Enthusiasts 23.16% 22.21x
Home Custom Bedroom Decorators 10.17% 21.35x
Custom Home Lighting Shoppers 10.17% 21.35x
HGTV Enthusiasts 31.64% 20.84x
Wood Carving Enthusiasts 38.42% 20.36x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Maurices.

Location Composition Index
Maurices 0.10% 3.74x
Dressbarn 0.04% 2.53x
Zumiez 0.04% 1.68x
Express 0.04% 1.26x
Carhartt 0.10% 0.84x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.

Website Composition Index
sherwin-williams.com 99.22% 84.80x
garagejournal.com 14.37% 32.01x
finehomebuilding.com 11.50% 30.30x
diychatroom.com 12.97% 29.77x
homedit.com 8.19% 21.40x
upgradedhome.com 9.15% 18.16x
homestratosphere.com 10.68% 17.87x
housegrail.com 5.95% 16.98x
wayfair.com 10.56% 16.74x
nextluxury.com 6.76% 15.64x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Power Tools.

Content Affinity Composition Index
Power Tools 2.38% 32.49x
Woodwork 5.96% 31.70x
Party Suppliers 0.49% 24.55x
DIY Decoration & Furniture 2.38% 14.38x
Appliances & Reviews 3.69% 14.13x
Home Decoration - Remodeling & Outdoors 16.45% 13.03x
Garden Power Equipment 2.74% 12.88x
Trucking 1.43% 12.77x
Do It Yourself 34.92% 12.63x
Cars, Travel & Food 0.08% 12.03x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male