Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 234.8 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 234.8 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 56.13% 22.86x
DIYers 61.00% 22.48x
Country Home Decorators 57.04% 22.02x
New Homeowners 60.16% 21.82x
Home Remodelers 49.88% 20.28x
Kitchen Stove Shoppers 52.35% 20.17x
Home DIY Enthusiasts 49.38% 19.02x
Kitchen and Bath Professionals 55.55% 18.99x
Flooring Shoppers 55.30% 18.93x
Hardware Shoppers 51.71% 18.46x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.07% 2.06x
Columbia 0.01% 1.78x
Mens Wearhouse 0.08% 1.41x
Talbots 0.04% 1.41x
Carhartt 0.37% 1.35x
LOFT 0.07% 1.33x
Belk 0.01% 1.26x
Lane Bryant 0.04% 1.22x
Old Navy 0.08% 1.16x
Chicos 0.05% 1.15x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 17.28% 567.46x
myperfectcolor.com 21.52% 406.32x
allgaragefloors.com 16.28% 277.97x
rustoleum.com 42.55% 230.84x
painttalk.com 6.84% 132.46x
elmers.com 4.35% 125.99x
sherwin-williams.com 78.59% 123.30x
truevalue.com 3.09% 82.58x
thisiscarpentry.com 2.30% 80.62x
farrow-ball.com 2.38% 80.02x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.81% 64.98x
Home Remodeling 7.84% 50.63x
Home Remodeling 18.44% 44.98x
Bathrooms & Plumbing 6.66% 37.90x
Power Tools 10.62% 35.03x
Flags & Trump 0.19% 34.39x
Woodwork 13.46% 32.87x
Chemicals 1.14% 32.07x
Lighting & Power 4.71% 31.48x
Home Office Products 0.44% 29.67x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female