Dstillery Audiences

PAINTING & RENOVATION

Audience Size: 263 Thousand Devices

Explore the Painting & Renovation Audience

Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 263 thousand unique devices whose actions qualify for the Painting & Renovation audience.

Dstillery Crafted Audiences

INTERESTS

The Painting & Renovation audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 59.08% 25.32x
Country Home Decorators 59.94% 24.36x
DIYers 63.73% 23.84x
New Homeowners 63.26% 23.19x
Kitchen Stove Shoppers 53.88% 22.37x
Home Remodelers 53.21% 22.26x
Flooring Shoppers 54.77% 22.00x
Hardware Shoppers 51.30% 21.69x
Kitchen and Bath Professionals 58.90% 20.79x
Home DIY Enthusiasts 50.52% 20.79x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Painting & Renovation audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Painting & Renovation audience is REI.

Location Composition Index
REI 0.02% 1.85x
Belk 0.02% 1.85x
Express Outlets 0.01% 1.75x
Jos A. Bank Clothiers 0.06% 1.65x
Lane Bryant 0.05% 1.40x
J. Crew 0.04% 1.39x
Buckle 0.06% 1.37x
Talbots 0.04% 1.37x
Chicos 0.06% 1.36x
White House Black Market 0.06% 1.34x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Web Insights

WEBSITES

The Painting & Renovation audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.

Website Composition Index
swpreferredcustomer.com 16.82% 583.17x
myperfectcolor.com 20.33% 397.64x
allgaragefloors.com 16.21% 311.11x
rustoleum.com 43.57% 233.17x
sherwin-williams.com 75.74% 154.91x
painttalk.com 6.50% 148.99x
elmers.com 5.23% 133.97x
popularwoodworking.com 2.89% 125.80x
woodweb.com 4.65% 108.56x
farrow-ball.com 2.12% 105.94x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.72% 65.81x
Home Remodeling 8.88% 51.37x
Home Remodeling 20.13% 44.43x
Bathrooms & Plumbing 7.58% 38.34x
Power Tools 11.02% 36.84x
Flags & Trump 0.20% 36.67x
Woodwork 13.95% 36.64x
Rural Living 0.22% 35.86x
Home Office Products 0.62% 35.43x
DIY Decoration & Furniture 6.74% 34.35x
Composition Percentage: The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female