Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is Home Exterior Design Enthusiasts.
| Interest | Composition | Index |
| Home Exterior Design Enthusiasts | 49.80% | 24.78x |
| DIYers | 54.51% | 23.01x |
| Country Home Decorators | 52.05% | 22.47x |
| Kitchen Stove Shoppers | 45.90% | 20.91x |
| New Homeowners | 55.74% | 20.72x |
| Apartment Furniture Shoppers | 37.09% | 19.93x |
| Flooring Shoppers | 45.08% | 19.79x |
| Hardware Shoppers | 37.09% | 19.69x |
| Home Remodelers | 36.48% | 19.55x |
| Home DIY Enthusiasts | 37.09% | 19.45x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.04% | 3.99x |
| H&M | 0.04% | 3.88x |
| J. Crew | 0.04% | 3.84x |
| Dressbarn | 0.06% | 3.83x |
| Buckle | 0.09% | 3.72x |
| Talbots | 0.04% | 3.47x |
| Eddie Bauer | 0.04% | 3.42x |
| The Childrens Place | 0.09% | 3.12x |
| American Eagle Outfitters | 0.04% | 2.18x |
| Gymboree | 0.03% | 2.02x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is sherwin-williams.com.
| Website | Composition | Index |
| sherwin-williams.com | 97.83% | 71.58x |
| theflooringgirl.com | 6.66% | 55.53x |
| garagetooladvisor.com | 6.54% | 53.50x |
| thecreativityexchange.com | 5.87% | 53.32x |
| kylieminteriors.ca | 10.29% | 53.24x |
| contractortalk.com | 10.84% | 52.49x |
| askthebuilder.com | 5.99% | 52.32x |
| woodworkingtalk.com | 5.42% | 50.20x |
| extremehowto.com | 6.68% | 46.50x |
| floorcritics.com | 9.13% | 46.02x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 3.51% | 51.07x |
| Furniture & Home Improvement | 3.64% | 39.67x |
| Engineering | 0.81% | 35.72x |
| Woodwork | 8.43% | 35.37x |
| Power Tools | 4.41% | 35.19x |
| Home Furnishings | 1.71% | 31.83x |
| Lawns & Pest Control | 1.11% | 31.41x |
| Furniture Shopping | 2.44% | 26.37x |
| Party Suppliers | 0.49% | 24.55x |
| Garden Power Equipment | 3.29% | 22.76x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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