Explore the Painting & Renovation Audience
Below you'll find more information about the Painting & Renovation audience, broken down in different categories based on their digital and physical behaviors. These are 542.6 thousand unique devices whose actions qualify for the Painting & Renovation audience.
INTERESTS
The Painting & Renovation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Painting & Renovation audience is New Homeowners.
| Interest | Composition | Index |
| New Homeowners | 50.30% | 21.74x |
| Flooring Shoppers | 39.42% | 20.69x |
| Contractors & Construction Professionals | 37.96% | 20.08x |
| Hardware Shoppers | 33.17% | 19.19x |
| Kitchen and Bath Professionals | 43.36% | 18.55x |
| Kitchen & Bathroom Remodelers | 36.96% | 17.65x |
| Home Design Enthusiasts | 32.17% | 17.34x |
| Lawn & Garden Enthusiasts | 35.84% | 17.24x |
| Spa and Pool Owners | 32.78% | 17.15x |
| Apartment Furniture Shoppers | 31.91% | 17.09x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Interest attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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APPAREL RETAILERS
The Painting & Renovation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Painting & Renovation audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.03% | 1.49x |
| Gymboree | 0.04% | 1.32x |
| Forever 21 | 0.04% | 1.19x |
| Carhartt | 0.20% | 1.13x |
| Madewell | 0.01% | 1.10x |
| Belk | 0.02% | 1.10x |
| Dressbarn | 0.04% | 1.02x |
| Tommy Bahama | 0.02% | 1.02x |
| Lane Bryant | 0.04% | 1.01x |
| Lululemon | 0.04% | 0.99x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Location attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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WEBSITES
The Painting & Renovation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Painting & Renovation audience is swpreferredcustomer.com.
| Website | Composition | Index |
| swpreferredcustomer.com | 14.78% | 466.24x |
| myperfectcolor.com | 19.36% | 351.08x |
| house-painting-info.com | 8.49% | 314.64x |
| allgaragefloors.com | 12.56% | 243.28x |
| rustoleum.com | 37.11% | 207.86x |
| gorillatough.com | 2.52% | 200.25x |
| racedeck.com | 3.03% | 159.27x |
| painttalk.com | 4.23% | 138.95x |
| favoritepaintcolorsblog.com | 1.52% | 138.40x |
| generalfinishes.com | 1.76% | 122.11x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Web attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Painting & Renovation audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 8.58% | 36.82x |
| Home Improvement Contractor | 6.19% | 36.09x |
| Home Remodeling | 19.40% | 32.35x |
| DIY Decoration & Furniture | 6.68% | 29.65x |
| Bathrooms & Plumbing | 7.66% | 27.18x |
| Woodwork | 13.22% | 26.14x |
| Lighting & Power | 5.32% | 24.97x |
| Power Tools | 9.79% | 24.23x |
| Home Office Products | 0.88% | 23.00x |
| Yard Structures | 4.93% | 21.65x |
Composition Percentage:
The overlap percentage between the Painting & Renovation audience and the Content Affinity attribute.
Index: A comparison of the Painting & Renovation audience to the internet population.
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DEMOGRAPHICS
The Painting & Renovation audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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