PAKISTAN CLUSTER

Audience Size: 212.5 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 212.5 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Pakistani Content.

Interest	Composition	Index
Readers of Pakistani Content	57.37%	26.20x
United Arab Emirates Trip Planners	64.81%	23.04x
Cricket Enthusiasts	64.01%	21.08x
Readers of Bengali Content	38.79%	18.08x
Work Visa Researchers	46.61%	16.38x
Readers of Indian Content	35.80%	15.45x
Executive and C-Suite	29.95%	14.99x
Turkey Trip Planners	38.93%	14.62x
Indian Food Enthusiasts	31.35%	13.51x
Readers of South Asian Content	27.94%	13.01x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.02%	3.65x
Hugo Boss	0.02%	3.31x
Kate Spade	0.01%	2.61x
Gap	0.02%	1.88x
Express	0.02%	1.64x
American Apparel	0.01%	1.44x
White House Black Market	0.02%	1.29x
Old Navy	0.02%	1.27x
Mens Wearhouse	0.05%	1.21x
Gymboree	0.02%	1.13x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is al-islam.org.

Website	Composition	Index
al-islam.org	17.72%	630.51x
islamicfinder.org	31.77%	557.12x
hamariweb.com	26.21%	527.24x
aboutislam.net	13.70%	389.51x
dawn.com	24.76%	383.96x
urdupoint.com	19.89%	373.32x
jantakareporter.com	7.00%	247.03x
mynation.com	6.47%	212.03x
arynews.tv	26.24%	190.96x
telegraphindia.com	4.20%	153.69x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Nepal News.

Content Affinity	Composition	Index
Nepal News	1.59%	63.41x
India Bollywood, Weddings & Gossip	28.90%	48.39x
Middle East News	18.80%	45.96x
Arabic News	3.81%	45.05x
India Cluster	7.96%	43.36x
Visa & Immigration	2.03%	38.29x
ISPs & Local Services	0.32%	34.92x
Turkey & Iran Cluster	1.27%	34.92x
Local & Travel England - North Midlands	0.11%	23.85x
Canadian Seniors Real Estate Research Cluster	1.14%	23.64x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male