PAKISTAN CLUSTER

Audience Size: 381.5 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 381.5 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Pakistani Content.

Interest	Composition	Index
Readers of Pakistani Content	44.89%	23.53x
United Arab Emirates Trip Planners	48.50%	21.08x
Readers of Arabic Content	27.85%	13.14x
Readers of Catholic News	76.46%	13.13x
Readers of Bengali Content	22.33%	13.12x
Indian Food Enthusiasts	27.00%	12.89x
Readers of Indian Content	24.49%	11.75x
Executive and C-Suite	16.27%	9.29x
Readers of Russian Content	16.79%	8.75x
Language Learners	24.04%	8.48x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is American Apparel.

Location	Composition	Index
American Apparel	0.04%	2.29x
H&M	0.05%	1.95x
Zara	0.03%	1.61x
Coach	0.05%	1.54x
Gap	0.09%	1.43x
Lane Bryant	0.04%	1.42x
Banana Republic	0.04%	1.42x
Brooks Brothers	0.03%	1.41x
The Childrens Place	0.04%	1.39x
Lululemon	0.04%	1.37x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is salahtimes.com.

Website	Composition	Index
salahtimes.com	14.91%	829.47x
islamqa.info	30.50%	627.52x
urdupoint.com	9.30%	547.54x
aboutislam.net	18.09%	546.62x
al-islam.org	24.01%	536.77x
islamicfinder.org	40.66%	498.14x
soundvision.com	8.44%	487.23x
hamariweb.com	32.98%	450.14x
islamreligion.com	9.46%	407.31x
khanapakana.com	4.88%	316.36x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Nepal News.

Content Affinity	Composition	Index
Nepal News	1.55%	60.24x
India Bollywood, Weddings & Gossip	10.66%	51.16x
Arabic News	6.99%	50.66x
Turkey & Iran Cluster	1.28%	32.31x
Middle East News	12.59%	31.80x
India Cluster	4.43%	27.54x
Visa & Immigration	2.91%	21.82x
Dubai Travel	11.41%	20.90x
India News	25.88%	20.05x
South Africa News Cluster	3.43%	18.60x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age and income brackets.

Age

45-54

Income

$50,000-$74,999