PAKISTAN CLUSTER

Audience Size: 260.4 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 260.4 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Pakistani Content.

Interest	Composition	Index
Readers of Pakistani Content	55.07%	20.23x
Cricket Enthusiasts	65.99%	19.24x
United Arab Emirates Trip Planners	67.74%	17.58x
Readers of Bengali Content	37.47%	13.25x
Work Visa Researchers	48.95%	12.81x
Readers of Indian Content	32.87%	12.58x
Indian Food Enthusiasts	33.89%	12.12x
Executive and C-Suite	30.19%	10.25x
United Nations Donors	32.60%	10.15x
Readers of Russian Content	25.42%	9.71x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Zara.

Location	Composition	Index
Zara	0.03%	2.27x
Ann Taylor	0.02%	1.87x
The North Face	0.02%	1.70x
Gymboree	0.03%	1.45x
Old Navy	0.05%	1.30x
H&M	0.04%	1.26x
American Eagle Outfitters	0.03%	1.24x
Banana Republic	0.05%	1.22x
The Childrens Place	0.05%	1.20x
Lane Bryant	0.02%	1.16x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is al-islam.org.

Website	Composition	Index
al-islam.org	20.92%	537.55x
islamicfinder.org	37.35%	464.40x
hamariweb.com	31.44%	450.47x
urdupoint.com	18.88%	408.78x
dawn.com	20.24%	353.52x
aboutislam.net	15.35%	323.52x
jantakareporter.com	7.11%	179.19x
arynews.tv	18.73%	178.53x
mynation.com	6.13%	178.50x
movies.ndtv.com	4.59%	146.68x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Nepal News.

Content Affinity	Composition	Index
Nepal News	1.81%	66.23x
Arabic News	4.46%	44.69x
India Bollywood, Weddings & Gossip	25.61%	44.64x
Middle East News	15.75%	37.47x
India Cluster	6.81%	35.32x
ISPs & Local Services	0.32%	34.92x
Turkey & Iran Cluster	1.22%	31.29x
Visa & Immigration	2.01%	26.82x
Local & Travel England - North Midlands	0.12%	25.25x
Aid Groups	1.84%	18.75x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male