PAKISTAN CLUSTER

Audience Size: 106.6 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 106.6 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Muslim Content.

Interest	Composition	Index
Readers of Muslim Content	76.10%	28.13x
Readers of Pakistani Content	60.97%	28.09x
Readers of Bengali Content	43.69%	24.93x
United Arab Emirates Trip Planners	66.34%	21.94x
Executive and C-Suite	33.84%	21.02x
Readers of South Asian Content	33.12%	18.56x
Market Intelligence Researchers	36.71%	18.56x
Readers of Indian Content	39.84%	17.80x
Liberal News Readers	31.60%	17.75x
Cricket Enthusiasts	60.61%	17.63x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	3.38x
H&M	0.02%	3.13x
Jos A. Bank Clothiers	0.03%	3.07x
Aeropostale	0.03%	2.94x
LOFT	0.03%	2.75x
Hollister	0.02%	2.69x
Banana Republic	0.02%	2.02x
The Childrens Place	0.03%	1.77x
Chicos	0.02%	1.62x
Buckle	0.02%	1.49x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is dawn.com.

Website	Composition	Index
dawn.com	49.21%	623.94x
urdupoint.com	28.22%	562.48x
islamicfinder.org	33.84%	318.38x
khaleejtimes.com	10.69%	143.56x
mid-day.com	6.67%	138.13x
arabnews.com	19.12%	132.40x
rediff.com	8.96%	115.76x
asianetnews.com	7.96%	111.80x
bollywoodshaadis.com	7.36%	106.54x
bollywoodhungama.com	11.01%	102.34x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Middle East News.

Content Affinity	Composition	Index
Middle East News	13.35%	66.88x
Nepal News	1.68%	54.58x
Canada Tax and Finance Research Cluster	2.34%	41.89x
Turkey & Iran Cluster	0.80%	38.08x
Canadian Real Estate Researcher Cluster	0.60%	36.28x
India Bollywood, Weddings & Gossip	35.25%	36.00x
Canada Shopping - Lifestyle and Mommy Blogs	5.07%	35.47x
Canadian Lifestyle	7.36%	35.01x
ISPs & Local Services	0.32%	34.92x
Local & Travel England - Northern England	0.49%	33.94x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male