PAKISTAN CLUSTER

Audience Size: 168.6 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 168.6 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Muslim Content.

Interest	Composition	Index
Readers of Muslim Content	72.67%	26.39x
Readers of Pakistani Content	54.66%	23.97x
Readers of Bengali Content	40.11%	20.16x
United Arab Emirates Trip Planners	63.43%	19.34x
Executive and C-Suite	30.80%	18.69x
Readers of South Asian Content	31.27%	16.71x
Market Intelligence Researchers	35.15%	16.55x
Liberal News Readers	30.86%	16.37x
United Kingdom News Readers	32.63%	15.96x
Women’s Lifestyle Blogs Researchers	28.62%	15.63x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is H&M.

Location	Composition	Index
H&M	0.01%	3.05x
Jos A. Bank Clothiers	0.01%	2.29x
Aeropostale	0.01%	2.08x
Gap	0.01%	2.08x
LOFT	0.01%	1.84x
Journeys	0.02%	1.70x
White House Black Market	0.01%	1.70x
Express	0.01%	1.69x
Buckle	0.01%	1.51x
Old Navy	0.01%	1.01x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is dawn.com.

Website	Composition	Index
dawn.com	49.46%	473.14x
urdupoint.com	25.93%	431.40x
arynews.tv	24.35%	430.71x
islamicfinder.org	30.85%	225.66x
mid-day.com	6.23%	133.53x
khaleejtimes.com	9.89%	120.17x
asianetnews.com	7.44%	110.32x
abplive.com	7.80%	103.73x
arabnews.com	21.27%	100.86x
rediff.com	9.08%	100.85x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Middle East News.

Content Affinity	Composition	Index
Middle East News	14.74%	55.66x
Nepal News	1.46%	45.64x
Turkey & Iran Cluster	1.04%	43.93x
ISPs & Local Services	0.32%	34.92x
India Bollywood, Weddings & Gossip	32.16%	34.65x
Canada Tax and Finance Research Cluster	2.33%	32.59x
South Africa News Cluster	4.33%	30.21x
Toronto Tourism	0.45%	30.09x
India Cluster	8.41%	29.45x
Canadian Real Estate Researcher Cluster	0.70%	28.82x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male