PAKISTAN CLUSTER

Audience Size: 163.5 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 163.5 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Pakistani Content.

Interest	Composition	Index
Readers of Pakistani Content	66.59%	22.07x
Readers of Bengali Content	52.84%	18.80x
Executive and C-Suite	41.05%	16.77x
United Arab Emirates Trip Planners	62.91%	16.42x
Readers of South Asian Content	41.29%	14.98x
Market Intelligence Researchers	41.05%	14.55x
Readers of Indian Content	46.62%	14.33x
Cricket Enthusiasts	56.10%	13.95x
Indian Food Enthusiasts	28.20%	12.91x
Readers of Russian Content	39.99%	12.83x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.03%	5.26x
Lane Bryant	0.02%	4.42x
Gap	0.02%	3.29x
LOFT	0.02%	3.27x
Jos A. Bank Clothiers	0.01%	2.54x
Old Navy	0.02%	2.38x
Maurices	0.02%	2.20x
American Eagle Outfitters	0.01%	2.04x
Chicos	0.01%	1.94x
Victoria's Secret	0.02%	1.91x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is urdupoint.com.

Website	Composition	Index
urdupoint.com	16.87%	408.46x
dawn.com	42.09%	400.77x
arynews.tv	36.32%	350.28x
siasat.com	8.98%	168.57x
abplive.com	11.10%	142.83x
asianetnews.com	11.16%	123.89x
gulte.com	7.58%	120.24x
khaleejtimes.com	9.46%	119.31x
bollywoodshaadis.com	11.06%	115.85x
mid-day.com	8.82%	115.29x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Middle East News.

Content Affinity	Composition	Index
Middle East News	20.84%	45.74x
India Cluster	11.53%	40.12x
Nepal News	1.30%	38.92x
Turkey & Iran Cluster	1.26%	35.45x
India Bollywood, Weddings & Gossip	41.11%	35.28x
ISPs & Local Services	0.32%	34.92x
Visa & Immigration	1.45%	31.06x
Canadian Seniors Real Estate Research Cluster	0.63%	27.28x
Canada Job Seekers Cluster	0.71%	26.57x
South Africa News Cluster	7.76%	25.43x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male