PAKISTAN CLUSTER

Audience Size: 66.9 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 66.9 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Muslim Content.

Interest	Composition	Index
Readers of Muslim Content	88.37%	33.10x
Readers of Pakistani Content	47.47%	26.25x
United Arab Emirates Trip Planners	71.96%	23.41x
Cricket Enthusiasts	74.28%	21.86x
Readers of Bengali Content	27.63%	20.75x
Bollywood Entertainment Enthusiasts	47.88%	19.95x
Indian Food Enthusiasts	28.73%	18.85x
Executive and C-Suite	19.70%	18.61x
Work Visa Researchers	44.05%	16.74x
Readers of Indian Content	27.22%	14.56x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Gap.

Location	Composition	Index
Gap	0.03%	3.84x
Buckle	0.04%	3.43x
Aeropostale	0.03%	2.97x
The Childrens Place	0.03%	2.36x
Victoria's Secret	0.03%	2.03x
Hollister	0.01%	1.97x
Banana Republic	0.01%	1.96x
American Eagle Outfitters	0.01%	1.83x
Gymboree	0.01%	1.75x
Jos A. Bank Clothiers	0.01%	1.64x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is islamicfinder.org.

Website	Composition	Index
islamicfinder.org	57.87%	337.37x
espncricinfo.com	13.81%	175.19x
gulfnews.com	10.17%	114.34x
bollywoodhungama.com	8.27%	81.56x
jiosaavn.com	5.78%	75.07x
abplive.com	6.96%	74.27x
starsunfolded.com	5.35%	66.64x
middleeasteye.net	7.69%	65.59x
tribuneindia.com	14.43%	62.03x
bollywoodlife.com	11.23%	58.93x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Nepal News.

Content Affinity	Composition	Index
Nepal News	2.13%	96.28x
Arabic News	2.48%	43.23x
Middle East News	8.02%	39.48x
ISPs & Local Services	0.32%	34.92x
India Bollywood, Weddings & Gossip	25.41%	30.15x
Canada Shopping - Lifestyle and Mommy Blogs	2.13%	29.15x
Canada Tax and Finance Research Cluster	1.04%	29.03x
Turkey & Iran Cluster	0.51%	28.60x
Canada Business Cluster	7.30%	26.40x
India Cluster	6.76%	22.82x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male