PAKISTAN CLUSTER

Audience Size: 158.1 Thousand Devices

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Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 158.1 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Pakistani Content.

Interest	Composition	Index
Readers of Pakistani Content	68.73%	29.01x
Readers of Muslim Content	60.88%	25.66x
Readers of Bengali Content	50.95%	24.64x
Executive and C-Suite	39.55%	22.13x
Readers of South Asian Content	41.26%	20.33x
Market Intelligence Researchers	41.02%	19.58x
Readers of Indian Content	45.98%	19.24x
United Arab Emirates Trip Planners	60.70%	19.00x
Liberal News Readers	34.09%	18.13x
Financial Business Intelligence Researchers	33.42%	17.33x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Hollister.

Location	Composition	Index
Hollister	0.01%	3.14x
Lane Bryant	0.01%	2.66x
Banana Republic	0.01%	2.63x
Victoria's Secret	0.03%	2.60x
Chicos	0.01%	2.46x
American Eagle Outfitters	0.01%	2.18x
Express	0.01%	2.07x
Buckle	0.01%	2.04x
Carhartt	0.03%	0.46x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is dawn.com.

Website	Composition	Index
dawn.com	51.78%	470.98x
arynews.tv	33.14%	457.15x
urdupoint.com	16.29%	440.86x
abplive.com	8.75%	142.62x
mid-day.com	7.17%	141.12x
khaleejtimes.com	8.52%	138.71x
asianetnews.com	9.29%	134.20x
gulte.com	5.80%	130.39x
bollywoodshaadis.com	9.62%	126.48x
bollywoodhungama.com	9.01%	114.03x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Middle East News.

Content Affinity	Composition	Index
Middle East News	18.01%	59.60x
India Bollywood, Weddings & Gossip	36.74%	46.33x
India Cluster	9.68%	43.23x
Nepal News	1.20%	42.08x
Canadian Seniors Real Estate Research Cluster	0.52%	40.27x
Turkey & Iran Cluster	1.05%	38.04x
South Africa News Cluster	6.86%	35.81x
Canada Job Seekers Cluster	0.52%	35.55x
ISPs & Local Services	0.32%	34.92x
Canada Tax and Finance Research Cluster	3.13%	32.56x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male