PAKISTAN CLUSTER

Audience Size: 32.4 Thousand Devices

View All Audiences

Explore the Pakistan Cluster Audience

Below you'll find more information about the Pakistan Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 32.4 thousand unique devices whose actions qualify for the Pakistan Cluster audience.

INTERESTS

The Pakistan Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pakistan Cluster audience is Readers of Muslim Content.

Interest	Composition	Index
Readers of Muslim Content	92.00%	35.09x
Readers of Pakistani Content	52.86%	34.21x
Readers of Bengali Content	44.00%	33.14x
Indian Food Enthusiasts	34.57%	25.90x
United Arab Emirates Trip Planners	79.14%	24.56x
Bollywood Entertainment Enthusiasts	57.71%	23.68x
Work Visa Researchers	56.00%	19.61x
Readers of Indian Content	30.86%	19.43x
Business Travelers	28.00%	19.17x
Cricket Enthusiasts	73.71%	18.77x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Interest attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

APPAREL RETAILERS

The Pakistan Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pakistan Cluster audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.86x
White House Black Market	0.02%	1.86x
Old Navy	0.03%	1.66x
Zumiez	0.03%	1.56x
Journeys	0.03%	1.51x
Gymboree	0.02%	1.40x
Lane Bryant	0.01%	1.34x
Maurices	0.02%	0.90x
Carhartt	0.03%	0.67x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Location attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

WEBSITES

The Pakistan Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pakistan Cluster audience is tribuneindia.com.

Website	Composition	Index
tribuneindia.com	15.47%	96.62x
zoomtventertainment.com	13.13%	78.15x
dnaindia.com	16.86%	73.84x
zeenews.india.com	20.44%	62.69x
thehindu.com	12.93%	60.72x
firstpost.com	9.84%	56.01x
deccanherald.com	9.65%	49.78x
news18.com	28.01%	41.65x
koimoi.com	8.53%	39.56x
moneycontrol.com	10.26%	36.91x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Web attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pakistan Cluster audience is Arabic News.

Content Affinity	Composition	Index
Arabic News	2.12%	47.98x
Middle East News	8.77%	47.74x
Canada Shopping - Lifestyle and Mommy Blogs	2.72%	44.38x
Canada Tourism Research Cluster	7.08%	39.36x
India Bollywood, Weddings & Gossip	27.10%	37.61x
Canada Tax and Finance Research Cluster	1.15%	37.12x
Canada Business Cluster	7.86%	36.58x
ISPs & Local Services	0.32%	34.92x
Quebec Vacations	2.30%	32.73x
India Cluster	7.50%	28.37x

Composition Percentage: The overlap percentage between the Pakistan Cluster audience and the Content Affinity attribute.

Index: A comparison of the Pakistan Cluster audience to the internet population.

DEMOGRAPHICS

The Pakistan Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male