PARENTING BLOGS

Audience Size: 76.7 Thousand Devices

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Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 76.7 thousand unique devices whose actions qualify for the Parenting Blogs audience.

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Working Parents.

Interest	Composition	Index
Working Parents	80.93%	47.57x
Parents with Kids	82.69%	47.25x
Mature Parents	82.31%	44.39x
Stay-at-Home Parents	60.10%	34.07x
Valentines Day With Kids	65.12%	32.56x
Online Daters	53.95%	32.33x
Baby Products Buyers	54.33%	31.36x
New & Expecting Parents	45.55%	22.90x
Readers of Buddhist Content	31.24%	21.91x
Charitable Donors	42.66%	21.01x

Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.

Index: A comparison of the Parenting Blogs audience to the internet population.

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Coach.

Location	Composition	Index
Coach	0.05%	6.84x
J. Crew	0.05%	4.54x
Jos A. Bank Clothiers	0.03%	2.67x
Hollister	0.03%	2.30x
Gap	0.03%	2.14x
Patagonia	0.01%	1.68x
White House Black Market	0.02%	1.52x
Old Navy	0.04%	1.46x
The Childrens Place	0.01%	1.44x
American Apparel	0.01%	1.37x

Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.

Index: A comparison of the Parenting Blogs audience to the internet population.

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website	Composition	Index
grownandflown.com	97.95%	256.18x
workingmother.com	30.87%	235.38x
herviewfromhome.com	54.94%	235.34x
yourmodernfamily.com	31.72%	195.62x
raisingteenstoday.com	13.16%	166.55x
humansoftumblr.com	10.47%	156.17x
baby-chick.com	25.95%	137.74x
foreverymom.com	39.67%	134.73x
wimp.com	31.06%	115.46x
elephantjournal.com	8.03%	112.63x

Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.

Index: A comparison of the Parenting Blogs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Assorted Topics (Conservative News, Politics, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Conservative News, Politics, Viral Media)	23.12%	54.20x
Conscious Living	3.66%	33.23x
Online Games for Kids	1.25%	29.68x
Parenting & Pregnancy Resources	60.51%	25.76x
Unique & Personalized Fashion	0.46%	23.99x
Family on a Budget	26.66%	23.81x
New Parents	1.08%	21.22x
Assorted Topics (Freebies, Gardens, Jewelry)	2.20%	18.95x
Assorted Topics (Car News, Animals, Viral Media)	0.95%	17.95x
Telescopes	0.23%	17.90x

Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.

Index: A comparison of the Parenting Blogs audience to the internet population.

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female