Dstillery Audiences

PARENTING BLOGS

Audience Size: 76.7 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 76.7 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Working Parents.

Interest Composition Index
Working Parents 80.93% 47.57x
Parents with Kids 82.69% 47.25x
Mature Parents 82.31% 44.39x
Stay-at-Home Parents 60.10% 34.07x
Valentines Day With Kids 65.12% 32.56x
Online Daters 53.95% 32.33x
Baby Products Buyers 54.33% 31.36x
New & Expecting Parents 45.55% 22.90x
Readers of Buddhist Content 31.24% 21.91x
Charitable Donors 42.66% 21.01x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Coach.

Location Composition Index
Coach 0.05% 6.84x
J. Crew 0.05% 4.54x
Jos A. Bank Clothiers 0.03% 2.67x
Hollister 0.03% 2.30x
Gap 0.03% 2.14x
Patagonia 0.01% 1.68x
White House Black Market 0.02% 1.52x
Old Navy 0.04% 1.46x
The Childrens Place 0.01% 1.44x
American Apparel 0.01% 1.37x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 97.95% 256.18x
workingmother.com 30.87% 235.38x
herviewfromhome.com 54.94% 235.34x
yourmodernfamily.com 31.72% 195.62x
raisingteenstoday.com 13.16% 166.55x
humansoftumblr.com 10.47% 156.17x
baby-chick.com 25.95% 137.74x
foreverymom.com 39.67% 134.73x
wimp.com 31.06% 115.46x
elephantjournal.com 8.03% 112.63x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Assorted Topics (Conservative News, Politics, Viral Media).

Content Affinity Composition Index
Assorted Topics (Conservative News, Politics, Viral Media) 23.12% 54.20x
Conscious Living 3.66% 33.23x
Online Games for Kids 1.25% 29.68x
Parenting & Pregnancy Resources 60.51% 25.76x
Unique & Personalized Fashion 0.46% 23.99x
Family on a Budget 26.66% 23.81x
New Parents 1.08% 21.22x
Assorted Topics (Freebies, Gardens, Jewelry) 2.20% 18.95x
Assorted Topics (Car News, Animals, Viral Media) 0.95% 17.95x
Telescopes 0.23% 17.90x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female