Dstillery Audiences

PARENTING BLOGS

Audience Size: 41.1 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 41.1 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 48.94% 24.93x
Readers of Buddhist Content 52.31% 24.02x
Baby Products Buyers 52.43% 23.39x
Mature Parents 41.32% 23.26x
Homeschooling Parents 50.81% 20.76x
Photo Memory Makers 51.19% 20.72x
Breast Cancer Fund Raisers 30.71% 18.78x
United Kingdom News Readers 35.83% 18.76x
New & Expecting Parents 36.58% 18.63x
Involved Parents 37.95% 17.11x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 4.51x
Hollister 0.02% 3.32x
Gymboree 0.02% 3.14x
Old Navy 0.05% 3.14x
Lane Bryant 0.02% 3.03x
Gap 0.02% 2.96x
Zumiez 0.02% 2.74x
White House Black Market 0.02% 2.46x
Journeys 0.04% 2.25x
Talbots 0.01% 1.96x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 77.14% 229.77x
herviewfromhome.com 37.69% 108.97x
workingmother.com 27.69% 86.33x
healthy-holistic-living.com 13.66% 76.77x
themilitarywifeandmom.com 8.87% 72.55x
boredteachers.com 14.93% 66.77x
filterfreeparents.com 18.54% 66.72x
lovewhatmatters.com 44.23% 64.76x
elephantjournal.com 17.17% 64.15x
awkwardmom.com 7.76% 60.77x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.84% 49.01x
New Parents 9.27% 46.29x
Natural & Healthy Living Researchers 0.91% 42.65x
Conscious Living 17.00% 41.05x
Assorted Topics (Car News, Animals, Viral Media) 2.39% 38.21x
Networking Marketing 0.47% 36.56x
Child Development 4.48% 31.39x
Unique & Personalized Fashion 1.65% 30.12x
Assorted Topics (Freebies, Gardens, Jewelry) 12.07% 29.16x
Coupons & Family 12.37% 28.26x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female