Dstillery Audiences

PARENTING BLOGS

Audience Size: 49.5 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 49.5 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 58.70% 28.99x
Mature Parents 48.18% 26.78x
Baby Products Buyers 59.27% 24.41x
Readers of Buddhist Content 52.58% 23.65x
New & Expecting Parents 41.87% 21.52x
Homeschooling Parents 49.90% 19.09x
Women's Fashion Magazine Readers 34.99% 19.02x
United Kingdom News Readers 36.90% 18.07x
Photo Memory Makers 50.29% 17.95x
Tech-Savvy Moms 32.31% 17.76x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.11% 3.42x
American Eagle Outfitters 0.08% 3.37x
Zumiez 0.06% 3.10x
J. Crew 0.04% 3.03x
Aeropostale 0.06% 2.83x
Gap 0.06% 2.70x
H&M 0.04% 2.66x
LOFT 0.06% 2.66x
Talbots 0.03% 2.60x
Lane Bryant 0.06% 2.36x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 81.83% 267.91x
herviewfromhome.com 42.79% 124.31x
foreverymom.com 17.21% 120.53x
elephantjournal.com 19.94% 102.74x
filterfreeparents.com 15.33% 89.40x
awkward.com 14.05% 87.34x
yourmodernfamily.com 8.30% 82.45x
boredteachers.com 13.57% 78.96x
humansoftumblr.com 13.19% 77.34x
baby-chick.com 18.25% 76.64x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.10% 75.14x
Conscious Living 11.39% 55.27x
New Parents 6.35% 52.85x
Yoga & Meditation 1.47% 44.27x
Unique & Personalized Fashion 1.05% 35.87x
Assorted Topics (Freebies, Gardens, Jewelry) 5.89% 33.02x
Assorted Topics (Conservative News, Politics, Viral Media) 12.48% 32.94x
Canada Shopping - Kitchenware 0.77% 31.79x
Child Development 1.82% 29.99x
Coupons & Family 9.53% 27.94x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female