Dstillery Audiences

PARENTING BLOGS

Audience Size: 227.2 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 227.2 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 43.54% 20.93x
Photo Memory Makers 47.38% 18.72x
Tech-Savvy Moms 39.26% 18.47x
Food Allergies Researchers 40.75% 18.14x
Pediatricians 46.36% 16.98x
Disney Fans 38.80% 16.84x
Breast Cancer Fund Raisers 29.54% 16.83x
Involved Parents 37.86% 16.37x
Hands-On Parents 38.17% 15.85x
Furniture and Appliances Industry 31.17% 15.42x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.28x
Dressbarn 0.04% 1.27x
LOFT 0.04% 1.18x
Lululemon 0.04% 1.10x
Old Navy 0.05% 1.02x
J. Crew 0.02% 0.99x
American Eagle Outfitters 0.04% 0.98x
Chicos 0.03% 0.90x
Brooks Brothers 0.02% 0.77x
Talbots 0.02% 0.71x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is mermaidpillowco.com.

Website Composition Index
mermaidpillowco.com 8.48% 344.72x
marchforbabies.org 6.57% 240.12x
grownandflown.com 30.91% 229.21x
fredrogers.org 3.70% 166.75x
onbeing.org 5.23% 138.70x
janetlansbury.com 5.03% 135.56x
sammichespsychmeds.com 5.95% 133.49x
foreverymom.com 15.76% 128.59x
handinhandparenting.org 3.70% 106.57x
herviewfromhome.com 18.38% 106.02x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 2.69% 59.17x
Feminism 3.88% 43.82x
Parenting & Children's Activities 13.64% 36.27x
Coupons & Family 16.00% 34.94x
Conscious Living 8.73% 34.45x
Natural & Healthy Living Researchers 2.22% 28.34x
Travel, Food, Fashion & Fitness 4.56% 26.30x
Organic Beauty & Skincare Products 5.55% 25.65x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 19.11% 24.91x
Assorted Topics #11636 (Car News, Animals, Viral Media) 9.50% 24.01x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999