Dstillery Audiences

PARENTING BLOGS

Audience Size: 86.9 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 86.9 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 56.77% 27.95x
Mature Parents 44.29% 25.18x
Baby Products Buyers 56.77% 24.03x
Readers of Buddhist Content 51.14% 22.23x
New & Expecting Parents 39.89% 20.07x
Homeschooling Parents 50.44% 19.76x
Ikea Enthusiasts 41.65% 18.76x
Photo Memory Makers 47.63% 18.34x
United Kingdom News Readers 35.68% 18.27x
Tech-Savvy Moms 31.99% 18.22x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Hollister.

Location Composition Index
Hollister 0.02% 3.32x
Gap 0.02% 2.96x
Talbots 0.03% 2.60x
LOFT 0.05% 2.38x
Lululemon 0.02% 1.86x
Aeropostale 0.03% 1.75x
Old Navy 0.07% 1.68x
Eddie Bauer 0.02% 1.58x
Lane Bryant 0.03% 1.55x
Jos A. Bank Clothiers 0.01% 1.51x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 77.99% 199.07x
pregnantchicken.com 7.91% 123.72x
happyyouhappyfamily.com 8.11% 117.03x
herviewfromhome.com 36.96% 104.55x
healthy-holistic-living.com 8.76% 99.03x
foreverymom.com 10.61% 91.26x
healthychildren.org 5.27% 87.04x
deeprootsathome.com 7.68% 85.37x
amotherfarfromhome.com 11.11% 81.78x
mothering.com 4.95% 78.04x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.32% 56.62x
Conscious Living 14.16% 52.42x
New Parents 7.52% 50.32x
Child Development 3.42% 38.81x
Unique & Personalized Fashion 1.23% 33.01x
Assorted Topics (Car News, Animals, Viral Media) 1.85% 31.96x
Assorted Topics (Freebies, Gardens, Jewelry) 7.22% 31.11x
Coupons & Family 10.67% 30.69x
Canada Shopping - General Commerce 0.65% 30.68x
Canadian Healthcare 1.23% 29.85x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female