Explore the Parenting Blogs Audience
Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 41.5 thousand unique devices whose actions qualify for the Parenting Blogs audience.
INTERESTS
The Parenting Blogs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 84.79% | 79.02x |
| Parents with Kids | 92.97% | 49.24x |
| Working Parents | 87.83% | 47.83x |
| Online Daters | 69.96% | 38.32x |
| Stay-at-Home Parents | 74.71% | 37.27x |
| Misc-Deal Seekers or Coupon Shoppers | 25.29% | 33.13x |
| Homeschooling Parents | 33.84% | 28.21x |
| Charitable Donors | 37.83% | 26.82x |
| Women’s Fashion Blogs Readers | 20.15% | 25.56x |
| Womens Subscription Box Shoppers | 31.18% | 25.34x |
Composition Percentage:
The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
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APPAREL RETAILERS
The Parenting Blogs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Coach.
| Location | Composition | Index |
| Coach | 0.05% | 6.84x |
| J. Crew | 0.05% | 4.54x |
| Gymboree | 0.04% | 3.82x |
| Victoria's Secret | 0.03% | 2.17x |
| Gap | 0.03% | 2.14x |
| Patagonia | 0.02% | 1.96x |
| American Apparel | 0.02% | 1.78x |
| Old Navy | 0.02% | 1.73x |
| Michael Kors | 0.02% | 1.23x |
| Talbots | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
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WEBSITES
The Parenting Blogs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting Blogs audience is herviewfromhome.com.
| Website | Composition | Index |
| herviewfromhome.com | 52.09% | 322.23x |
| yourmodernfamily.com | 32.46% | 291.29x |
| grownandflown.com | 98.34% | 287.51x |
| baby-chick.com | 28.82% | 184.12x |
| foreverymom.com | 43.88% | 174.11x |
| todaysparent.com | 15.95% | 154.19x |
| wimp.com | 28.38% | 139.32x |
| theeverymom.com | 12.88% | 130.13x |
| didyouknowfacts.com | 26.67% | 121.29x |
| goodmenproject.com | 13.33% | 112.39x |
Composition Percentage:
The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting Blogs audience is Conscious Living.
| Content Affinity | Composition | Index |
| Conscious Living | 2.98% | 33.39x |
| Video Content Sites | 0.64% | 30.75x |
| Family on a Budget | 29.23% | 30.63x |
| Assorted Topics (Car News, Animals, Viral Media) | 1.40% | 24.43x |
| Assorted Topics (Humor, Gossip, Viral Media) | 41.34% | 23.34x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.21% | 19.54x |
| Coupons & Family | 5.21% | 18.19x |
| Entertainment & Viral News | 15.43% | 16.01x |
| Tiny & Modular Home Researchers | 1.92% | 15.74x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 52.58% | 15.67x |
Composition Percentage:
The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
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DEMOGRAPHICS
The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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