Dstillery Audiences

PARENTING BLOGS

Audience Size: 41.5 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 41.5 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.

Interest Composition Index
Mature Parents 84.79% 79.02x
Parents with Kids 92.97% 49.24x
Working Parents 87.83% 47.83x
Online Daters 69.96% 38.32x
Stay-at-Home Parents 74.71% 37.27x
Misc-Deal Seekers or Coupon Shoppers 25.29% 33.13x
Homeschooling Parents 33.84% 28.21x
Charitable Donors 37.83% 26.82x
Women’s Fashion Blogs Readers 20.15% 25.56x
Womens Subscription Box Shoppers 31.18% 25.34x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Coach.

Location Composition Index
Coach 0.05% 6.84x
J. Crew 0.05% 4.54x
Gymboree 0.04% 3.82x
Victoria's Secret 0.03% 2.17x
Gap 0.03% 2.14x
Patagonia 0.02% 1.96x
American Apparel 0.02% 1.78x
Old Navy 0.02% 1.73x
Michael Kors 0.02% 1.23x
Talbots 0.02% 1.21x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is herviewfromhome.com.

Website Composition Index
herviewfromhome.com 52.09% 322.23x
yourmodernfamily.com 32.46% 291.29x
grownandflown.com 98.34% 287.51x
baby-chick.com 28.82% 184.12x
foreverymom.com 43.88% 174.11x
todaysparent.com 15.95% 154.19x
wimp.com 28.38% 139.32x
theeverymom.com 12.88% 130.13x
didyouknowfacts.com 26.67% 121.29x
goodmenproject.com 13.33% 112.39x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Conscious Living.

Content Affinity Composition Index
Conscious Living 2.98% 33.39x
Video Content Sites 0.64% 30.75x
Family on a Budget 29.23% 30.63x
Assorted Topics (Car News, Animals, Viral Media) 1.40% 24.43x
Assorted Topics (Humor, Gossip, Viral Media) 41.34% 23.34x
Assorted Topics (Freebies, Gardens, Jewelry) 1.21% 19.54x
Coupons & Family 5.21% 18.19x
Entertainment & Viral News 15.43% 16.01x
Tiny & Modular Home Researchers 1.92% 15.74x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 52.58% 15.67x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female