Dstillery Audiences

PARENTING BLOGS

Audience Size: 84.2 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 84.2 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.

Interest Composition Index
Mature Parents 80.17% 39.93x
Valentines Day With Kids 57.54% 31.46x
Parents with Kids 34.38% 26.77x
Baby Products Buyers 49.68% 25.87x
Ikea Enthusiasts 45.47% 20.74x
Military Families 69.72% 20.16x
Photo Memory Makers 43.53% 18.40x
Readers of Buddhist Content 27.91% 17.78x
Comedy Movie and TV Enthusiasts 36.42% 16.78x
New & Expecting Parents 20.37% 16.72x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Forever 21.

Location Composition Index
Forever 21 0.03% 3.44x
Lane Bryant 0.03% 2.87x
Jos A. Bank Clothiers 0.02% 2.39x
LOFT 0.03% 2.33x
Talbots 0.02% 2.19x
Gap 0.03% 2.18x
Urban Outfitters 0.03% 2.08x
Zumiez 0.05% 1.99x
Brooks Brothers 0.01% 1.90x
Old Navy 0.04% 1.81x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is parentingteensandtweens.com.

Website Composition Index
parentingteensandtweens.com 22.46% 254.76x
grownandflown.com 96.84% 216.25x
herviewfromhome.com 56.36% 172.88x
workingmother.com 39.52% 158.63x
yourmodernfamily.com 21.90% 157.43x
raisingteenstoday.com 12.82% 120.06x
humansoftumblr.com 8.40% 109.69x
foreverymom.com 40.23% 102.59x
elephantjournal.com 9.94% 100.17x
baby-chick.com 22.57% 99.60x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Assorted Topics (Conservative News, Politics, Viral Media).

Content Affinity Composition Index
Assorted Topics (Conservative News, Politics, Viral Media) 19.09% 49.80x
Parenting & Children's Activities 0.64% 41.57x
Conscious Living 4.25% 32.32x
Comedy Content 0.46% 26.26x
Parenting & Pregnancy Resources 64.48% 22.47x
Online Games for Kids 1.12% 21.23x
Unique & Personalized Fashion 0.46% 18.52x
New Parents 1.26% 18.40x
Telescopes 0.23% 17.90x
Assorted Topics (Freebies, Gardens, Jewelry) 2.38% 16.51x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female