Dstillery Audiences

PARENTING BLOGS

Audience Size: 245.6 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 245.6 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 42.83% 21.17x
Photo Memory Makers 45.43% 19.41x
Food Allergies Researchers 38.43% 18.97x
Tech-Savvy Moms 38.69% 18.47x
Breast Cancer Fund Raisers 29.78% 17.88x
Pediatricians 44.36% 16.73x
Involved Parents 40.48% 16.49x
Disney Fans 37.95% 15.91x
Hands-On Parents 37.95% 15.87x
Misc-Deal Seekers or Coupon Shoppers 27.56% 15.72x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is LOFT.

Location Composition Index
LOFT 0.07% 1.60x
Journeys 0.04% 1.54x
Brooks Brothers 0.04% 1.20x
Abercrombie & Fitch 0.03% 1.11x
Aeropostale 0.03% 1.11x
Chicos 0.05% 1.07x
Carhartt 0.22% 1.03x
Hugo Boss 0.03% 0.93x
Zumiez 0.02% 0.93x
Urban Outfitters 0.05% 0.89x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is findingjoy.net.

Website Composition Index
findingjoy.net 17.90% 443.85x
mermaidpillowco.com 8.40% 301.52x
monbiot.com 5.67% 252.86x
marchforbabies.org 5.45% 231.30x
grownandflown.com 35.42% 209.67x
wonderoak.com 3.39% 142.90x
onbeing.org 4.17% 138.47x
janetlansbury.com 5.24% 122.30x
messymotherhood.com 2.48% 114.89x
foreverymom.com 15.07% 109.58x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 2.51% 61.95x
Feminism 3.46% 40.87x
Parenting & Children's Activities 12.89% 35.29x
Coupons & Family 15.68% 29.63x
Conscious Living 8.84% 27.91x
Natural & Healthy Living Researchers 2.19% 25.93x
Organic Beauty & Skincare Products 5.21% 24.50x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 18.37% 24.26x
Travel, Food, Fashion & Fitness 4.61% 24.15x
Liberal Media - Political Activism 8.76% 23.37x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female