Dstillery Audiences

PARENTING BLOGS

Audience Size: 176.8 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 176.8 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.

Interest Composition Index
Mature Parents 38.38% 18.16x
Baby Products Buyers 43.98% 18.00x
Parents with Kids 40.62% 17.98x
Photo Memory Makers 44.26% 17.55x
Homeschooling Parents 47.11% 17.55x
Military Families 53.39% 16.93x
Breast Cancer Fund Raisers 31.15% 15.99x
Involved Parents 38.04% 15.08x
Tech-Savvy Moms 31.15% 14.96x
New & Expecting Parents 32.72% 14.76x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Free People.

Location Composition Index
Free People 0.02% 2.82x
Gap 0.01% 2.23x
Maurices 0.02% 1.70x
Old Navy 0.01% 1.47x
Kate Spade 0.01% 1.34x
Carhartt 0.15% 1.11x
Michael Kors 0.01% 0.64x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is findingjoy.net.

Website Composition Index
findingjoy.net 23.21% 505.22x
wonderoak.com 4.97% 129.37x
thenester.com 4.50% 125.40x
grownandflown.com 74.50% 122.97x
raisedgood.com 4.91% 122.13x
constantlyvariedgear.com 5.48% 119.57x
nurtureandthriveblog.com 3.59% 111.59x
janetlansbury.com 3.31% 100.88x
sammichespsychmeds.com 3.21% 74.73x
happyyouhappyfamily.com 8.40% 69.72x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 1.21% 54.25x
Parenting & Children's Activities 4.67% 29.67x
Networking Marketing 1.37% 27.81x
Cheerleading 0.98% 27.49x
Cub & Girl Scouts 1.06% 26.44x
Assorted Topics (Car News, Animals, Viral Media) 3.23% 25.73x
New Parents 13.11% 25.13x
Coupons & Family 12.66% 22.89x
Natural & Healthy Living Researchers 1.23% 21.04x
Unique & Personalized Fashion 2.15% 20.89x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female