Dstillery Audiences

PARENTING BLOGS

Audience Size: 217.5 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 217.5 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.

Interest Composition Index
Mature Parents 40.14% 25.65x
Parents with Kids 44.81% 25.12x
Photo Memory Makers 47.56% 23.97x
Homeschooling Parents 48.25% 23.95x
Baby Products Buyers 47.80% 23.77x
Food Allergies Researchers 39.57% 23.27x
Tech-Savvy Moms 38.39% 22.88x
Breast Cancer Fund Raisers 31.52% 22.41x
Military Families 54.77% 22.09x
Child Car Seat Researchers 37.74% 21.74x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.51x
Club Monaco 0.02% 2.46x
Calvin Klein 0.01% 1.89x
Talbots 0.05% 1.70x
Charlotte Russe 0.02% 1.54x
Kate Spade 0.02% 1.53x
REI 0.02% 1.38x
Old Navy 0.07% 1.35x
Dressbarn 0.05% 1.35x
White House Black Market 0.10% 1.27x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is findingjoy.net.

Website Composition Index
findingjoy.net 20.50% 443.53x
mermaidpillowco.com 6.78% 278.25x
grownandflown.com 46.05% 161.30x
onbeing.org 3.09% 127.93x
marchforbabies.org 9.18% 126.19x
wonderoak.com 6.36% 119.71x
nurtureandthriveblog.com 3.85% 103.19x
messymotherhood.com 2.44% 96.69x
janetlansbury.com 5.92% 95.86x
theraspecs.com 3.36% 90.97x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 2.28% 64.54x
Parenting & Children's Activities 11.38% 38.21x
Feminism 3.11% 37.29x
Coupons & Family 15.99% 31.59x
Natural & Healthy Living Researchers 2.48% 31.36x
Networking Marketing 4.79% 26.52x
Cheerleading 2.70% 25.36x
Conscious Living 11.18% 24.39x
Liberal Media - Political Activism 7.71% 24.24x
Unique & Personalized Fashion 5.47% 23.99x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female