Dstillery Audiences

PARENTING BLOGS

Audience Size: 49.9 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 49.9 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Mature Parents.

Interest Composition Index
Mature Parents 37.89% 32.62x
Parents with Kids 43.83% 30.80x
Baby Products Buyers 56.61% 28.24x
Readers of Buddhist Content 43.39% 26.35x
New & Expecting Parents 35.46% 24.71x
Ikea Enthusiasts 54.85% 22.78x
Women's Fashion Magazine Readers 29.07% 22.32x
Photo Memory Makers 51.10% 20.87x
United Kingdom News Readers 33.48% 20.57x
Homeschooling Parents 40.31% 20.07x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Lululemon.

Location Composition Index
Lululemon 0.04% 3.13x
The Childrens Place 0.13% 2.32x
Talbots 0.04% 2.21x
Michael Kors 0.04% 2.05x
Forever 21 0.04% 2.01x
White House Black Market 0.06% 1.81x
Maurices 0.11% 1.64x
Hollister 0.04% 1.56x
Belk 0.02% 1.45x
Banana Republic 0.04% 1.33x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 88.29% 273.96x
herviewfromhome.com 53.28% 175.16x
foreverymom.com 21.54% 164.27x
elephantjournal.com 17.64% 151.72x
baby-chick.com 26.32% 124.76x
workingmother.com 50.24% 119.12x
awkward.com 13.67% 117.05x
humansoftumblr.com 14.42% 114.73x
filterfreeparents.com 13.93% 90.00x
theholdernessfamily.com 9.63% 87.62x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 1.88% 83.71x
Conscious Living 9.77% 63.44x
Assorted Topics (Conservative News, Politics, Viral Media) 12.09% 43.80x
New Parents 3.36% 39.34x
Unique & Personalized Fashion 0.79% 30.82x
Assorted Topics (Freebies, Gardens, Jewelry) 4.10% 27.67x
Parenting & Pregnancy Resources 59.99% 22.07x
Online Games for Kids 1.31% 20.95x
Coupons & Family 8.25% 20.29x
Liberal Media - Political Activism 3.27% 18.95x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female