Dstillery Audiences

PARENTING BLOGS

Audience Size: 97.4 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 97.4 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 54.01% 16.48x
Mature Parents 44.65% 15.10x
Homeschooling Parents 54.84% 15.04x
Baby Products Buyers 54.12% 15.01x
Photo Memory Makers 53.91% 14.75x
Home and Garden TV Fans 24.79% 14.15x
Involved Parents 45.16% 13.51x
United Kingdom News Readers 36.52% 13.09x
Breast Cancer Fund Raisers 37.24% 12.97x
New & Expecting Parents 39.81% 12.77x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is LOFT.

Location Composition Index
LOFT 0.05% 4.35x
Old Navy 0.05% 2.48x
Jos A. Bank Clothiers 0.02% 2.16x
Lane Bryant 0.02% 1.88x
Aeropostale 0.02% 1.81x
Buckle 0.02% 1.58x
Victoria's Secret 0.03% 1.57x
Express 0.02% 1.47x
Carhartt 0.24% 1.35x
Mens Wearhouse 0.02% 1.28x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is grownandflown.com.

Website Composition Index
grownandflown.com 75.84% 174.54x
drstevesilvestro.com 7.33% 96.27x
herviewfromhome.com 36.58% 91.58x
happyyouhappyfamily.com 6.86% 88.36x
foreverymom.com 12.75% 79.77x
pregnantchicken.com 5.85% 76.39x
tickld.com 5.52% 73.16x
liveaction.org 5.75% 71.09x
deeprootsathome.com 11.04% 70.00x
realfarmacy.com 5.51% 69.27x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 0.83% 64.64x
Cub & Girl Scouts 0.75% 32.59x
Parenting & Children's Activities 4.78% 32.58x
Christian Music 0.67% 32.53x
Natural & Healthy Living Researchers 1.16% 32.49x
New Parents 11.73% 30.70x
Assorted Topics (Car News, Animals, Viral Media) 2.68% 29.78x
Cheerleading 0.47% 28.45x
Conscious Living 16.99% 26.39x
Networking Marketing 0.69% 25.15x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female