Dstillery Audiences

PARENTING BLOGS

Audience Size: 231.4 Thousand Devices

Explore the Parenting Blogs Audience

Below you'll find more information about the Parenting Blogs audience, broken down in different categories based on their digital and physical behaviors. These are 231.4 thousand unique devices whose actions qualify for the Parenting Blogs audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting Blogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting Blogs audience is Parents with Kids.

Interest Composition Index
Parents with Kids 44.30% 22.09x
Photo Memory Makers 47.50% 21.11x
Food Allergies Researchers 39.39% 20.73x
Tech-Savvy Moms 38.91% 19.63x
Breast Cancer Fund Raisers 31.49% 19.11x
Pediatricians 41.85% 18.56x
Child Car Seat Researchers 38.23% 18.08x
Young Boomers 29.50% 17.19x
Misc-Deal Seekers or Coupon Shoppers 28.73% 16.77x
Hands-On Parents 40.25% 16.64x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Interest attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting Blogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting Blogs audience is Madewell.

Location Composition Index
Madewell 0.03% 1.70x
Club Monaco 0.01% 1.33x
Lorna Jane 0.01% 1.27x
REI 0.02% 1.21x
Jos A. Bank Clothiers 0.19% 1.17x
Talbots 0.06% 1.11x
Carhartt 0.16% 1.09x
Coach 0.07% 1.05x
Aeropostale 0.02% 1.02x
Intermix 0.01% 0.97x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Location attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting Blogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting Blogs audience is findingjoy.net.

Website Composition Index
findingjoy.net 20.74% 500.24x
mermaidpillowco.com 7.45% 320.27x
grownandflown.com 42.38% 208.42x
marchforbabies.org 6.51% 179.18x
onbeing.org 3.48% 149.67x
wonderoak.com 5.71% 139.43x
janetlansbury.com 5.63% 122.76x
edutopia.org 5.50% 103.87x
nurtureandthriveblog.com 3.30% 103.75x
foreverymom.com 15.52% 102.60x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Web attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting Blogs audience is Homeschooling.

Content Affinity Composition Index
Homeschooling 2.42% 67.92x
Feminism 3.25% 40.65x
Parenting & Children's Activities 12.21% 38.18x
Coupons & Family 16.24% 33.54x
Natural & Healthy Living Researchers 2.45% 28.73x
Conscious Living 10.23% 27.07x
Assorted Topics (Conservative News, Politics, Viral Media) 18.98% 25.96x
Cheerleading 2.92% 25.81x
Unique & Personalized Fashion 5.85% 25.68x
Networking Marketing 4.80% 25.68x
Composition Percentage: The overlap percentage between the Parenting Blogs audience and the Content Affinity attribute.
Index: A comparison of the Parenting Blogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting Blogs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female