
Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

INTERESTS
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
Interest | Composition | Index |
Parents with Kids | 73.48% | 35.57x |
New & Expecting Parents | 70.05% | 34.71x |
Baby Products Buyers | 79.88% | 33.51x |
Mature Parents | 61.00% | 32.60x |
Child Car Seat Researchers | 87.99% | 32.52x |
Fathers Day Celebrators | 53.35% | 29.92x |
Health Conscious Expecting Parents | 70.83% | 28.49x |
Involved Parents | 58.81% | 27.68x |
Pregnancy Resources Researchers | 65.52% | 27.11x |
Tech-Savvy Moms | 47.58% | 26.06x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.
Location | Composition | Index |
Jos A. Bank Clothiers | 0.02% | 3.38x |
American Eagle Outfitters | 0.01% | 1.53x |
Mens Wearhouse | 0.01% | 1.53x |
The Childrens Place | 0.01% | 1.36x |
Carhartt | 0.03% | 0.81x |

WEBSITES
As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.
Website | Composition | Index |
baby-chick.com | 29.42% | 196.62x |
askdrsears.com | 13.44% | 149.47x |
babyfoode.com | 14.33% | 147.83x |
madeformums.com | 20.56% | 128.08x |
alphamom.com | 12.35% | 126.67x |
amotherfarfromhome.com | 12.72% | 124.72x |
babysleepsite.com | 30.39% | 120.32x |
hellomotherhood.com | 24.23% | 118.11x |
parenting.com | 11.62% | 114.72x |
babycenter.ca | 17.40% | 113.09x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
Content Affinity | Composition | Index |
New Parents | 25.22% | 155.93x |
Toys Shopping | 2.46% | 68.94x |
Child Development | 5.88% | 54.87x |
Canada Shopping - General Commerce | 1.79% | 53.71x |
Parenting Blogs | 3.15% | 49.93x |
Canada Shopping - Kitchenware | 1.91% | 42.19x |
Canadian Healthcare | 2.12% | 39.67x |
Shoes & Accessories | 1.18% | 29.82x |
Coupons & Family | 10.64% | 27.53x |
Unique & Personalized Fashion | 1.15% | 26.27x |
