Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 287.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 87.67% | 30.89x |
| Baby Products Buyers | 82.27% | 28.71x |
| Parents with Kids | 68.98% | 26.96x |
| New & Expecting Parents | 65.86% | 25.43x |
| Mature Parents | 60.01% | 25.08x |
| Health Conscious Expecting Parents | 66.99% | 24.38x |
| Pregnancy Resources Researchers | 64.53% | 21.93x |
| Involved Parents | 58.46% | 21.17x |
| Food Allergies Researchers | 53.89% | 20.71x |
| Tech-Savvy Moms | 51.70% | 20.39x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 4.77x |
| Abercrombie & Fitch | 0.01% | 3.21x |
| Club Monaco | 0.03% | 2.98x |
| REI | 0.03% | 2.68x |
| Patagonia | 0.02% | 2.67x |
| Intermix | 0.01% | 2.57x |
| Bonobos | 0.03% | 2.56x |
| Madewell | 0.03% | 2.24x |
| Brooks Brothers | 0.05% | 2.20x |
| J. Crew | 0.06% | 2.11x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 15.58% | 515.29x |
| seraphine.com | 9.71% | 395.03x |
| jojomamanbebe.com | 6.67% | 379.83x |
| albeebaby.com | 18.24% | 367.36x |
| car-seat.org | 17.89% | 364.61x |
| gracobaby.com | 24.93% | 318.97x |
| potterybarnkids.com | 11.07% | 291.55x |
| halosleep.com | 5.03% | 281.20x |
| rhbabyandchild.com | 11.26% | 268.21x |
| thepumpingmommy.com | 5.23% | 250.00x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 46.19% | 55.45x |
| Toys Shopping | 12.16% | 52.59x |
| Cheerleading | 4.04% | 49.96x |
| Homeschooling | 1.02% | 35.03x |
| Organic Beauty & Skincare Products | 4.57% | 34.74x |
| Parenting Blogs | 4.92% | 31.79x |
| Child Development | 17.35% | 24.36x |
| Coupons & Family | 11.13% | 22.81x |
| Networking Marketing | 2.77% | 22.75x |
| Higher-End Fashion Brands | 1.14% | 21.99x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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