Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 659.4 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 659.4 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.

Interest Composition Index
Parents with Kids 54.59% 26.27x
Pregnancy Resources Researchers 56.40% 21.52x
Movies Industry 40.16% 19.74x
Day Care Users 49.03% 18.52x
Food Allergies Researchers 40.69% 18.13x
Pediatricians 49.39% 18.10x
Tech-Savvy Moms 38.41% 18.09x
Baby Products Buyers 81.10% 17.18x
Involved Parents 38.71% 16.75x
Mature Parents 58.21% 16.69x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Free People.

Location Composition Index
Free People 0.03% 2.30x
Levi Strauss 0.02% 1.94x
Ann Taylor 0.03% 1.83x
Kate Spade 0.03% 1.65x
Lululemon 0.05% 1.63x
Tommy Bahama 0.03% 1.63x
Armani 0.02% 1.59x
Urban Outfitters 0.05% 1.57x
Hugo Boss 0.02% 1.55x
Abercrombie & Fitch 0.02% 1.55x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is ergobaby.com.

Website Composition Index
ergobaby.com 4.13% 436.77x
adenandanais.com 5.38% 425.14x
carseatblog.com 13.33% 354.88x
spearmintlove.com 5.81% 347.78x
bobgear.com 5.05% 342.38x
britax.com 12.18% 327.88x
seraphine.com 6.29% 322.60x
modernnursery.com 6.10% 313.25x
4moms.com 6.50% 313.10x
albeebaby.com 13.95% 296.24x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 48.20% 37.76x
Toys Shopping 16.73% 36.71x
Parenting Blogs 4.71% 36.27x
Cheerleading 4.48% 35.03x
Organic Beauty & Skincare Products 5.43% 25.06x
Travel, Food, Fashion & Fitness 4.25% 24.55x
Homeschooling 1.01% 22.25x
Higher-End Fashion Brands 4.05% 21.51x
DIY Decoration & Furniture 4.18% 19.92x
Parenting & Pregnancy Resources 63.59% 19.74x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999