Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 14.3 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 65.87% 52.06x
Parents with Kids 67.66% 51.36x
Baby Products Buyers 80.24% 42.85x
Mature Parents 70.06% 40.75x
Child Car Seat Researchers 84.43% 37.36x
Tech-Savvy Moms 37.13% 33.51x
Toy Blogs Readers 70.66% 33.19x
Parents with Toddlers 65.87% 29.48x
Fathers Day Celebrators 31.14% 29.03x
Homeschooling Parents 56.89% 28.56x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Zumiez.

Location Composition Index
Zumiez 0.06% 5.46x
LOFT 0.04% 3.52x
Jos A. Bank Clothiers 0.02% 3.38x
Old Navy 0.04% 1.70x
Journeys 0.02% 1.53x
Carhartt 0.06% 0.76x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is mamanatural.com.

Website Composition Index
mamanatural.com 31.58% 84.36x
momlovesbest.com 50.10% 74.67x
community.babycenter.com 55.39% 70.46x
babygaga.com 22.54% 61.98x
thebump.com 64.51% 60.07x
firstcry.com 37.27% 56.63x
wehavekids.com 19.88% 51.59x
whattoexpect.com 72.46% 47.29x
buybuybaby.com 24.47% 40.95x
babycenter.com 64.47% 40.82x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 19.44% 274.37x
Canada Consumer Product Cluster 3.94% 61.05x
Parenting Blogs 4.57% 57.50x
Low Carb Diets 7.88% 39.80x
Canada Business Cluster 8.77% 30.98x
Coupons & Family 12.20% 30.13x
Family on a Budget 36.34% 29.66x
Canada Shopping - Lifestyle and Mommy Blogs 2.16% 28.73x
Parenting & Pregnancy Resources 78.40% 28.11x
DIY Decoration & Furniture 4.32% 27.79x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female