
Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

INTERESTS
As seen below, the leading interest for the Parenting & Children's Activities audience is Baby Products Buyers.
Interest | Composition | Index |
Baby Products Buyers | 81.14% | 51.45x |
New & Expecting Parents | 69.36% | 49.29x |
Mature Parents | 57.91% | 48.26x |
Parents with Kids | 70.03% | 48.16x |
Child Car Seat Researchers | 88.22% | 44.59x |
Tech-Savvy Moms | 49.16% | 37.54x |
Pregnancy Resources Researchers | 66.67% | 36.88x |
Fathers Day Celebrators | 58.25% | 36.06x |
Food Allergies Researchers | 50.84% | 35.69x |
Health Conscious Expecting Parents | 71.72% | 35.51x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.
Location | Composition | Index |
Jos A. Bank Clothiers | 0.02% | 3.38x |
White House Black Market | 0.01% | 1.85x |
Victoria's Secret | 0.02% | 1.77x |
Zumiez | 0.01% | 1.74x |
Buckle | 0.01% | 1.73x |
Dressbarn | 0.01% | 1.55x |
American Eagle Outfitters | 0.01% | 1.53x |
Mens Wearhouse | 0.01% | 1.53x |
The Childrens Place | 0.01% | 1.36x |
Old Navy | 0.01% | 1.03x |

WEBSITES
As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.
Website | Composition | Index |
baby-chick.com | 22.41% | 221.26x |
healthychildren.org | 12.29% | 125.19x |
madeformums.com | 19.50% | 118.70x |
babycenter.ca | 15.23% | 112.06x |
amotherfarfromhome.com | 12.95% | 108.37x |
buybuybaby.com | 25.21% | 107.76x |
parenting.com | 13.58% | 107.61x |
babysleepsite.com | 30.54% | 107.07x |
hellomotherhood.com | 23.06% | 104.49x |
momtastic.com | 17.79% | 102.89x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
Content Affinity | Composition | Index |
New Parents | 28.22% | 185.75x |
Toys Shopping | 2.89% | 78.76x |
Parenting Blogs | 3.21% | 67.07x |
Child Development | 8.11% | 62.65x |
Canadian Healthcare | 2.20% | 45.18x |
Shoes & Accessories | 1.82% | 41.52x |
Canada Shopping - Kitchenware | 1.38% | 39.27x |
Unique & Personalized Fashion | 1.45% | 33.49x |
Parenting & Pregnancy Resources | 73.29% | 32.66x |
Children's Health | 1.13% | 32.48x |
