Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 150.9 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 150.9 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 89.24% 27.78x
Baby Products Buyers 81.49% 27.50x
Parents with Kids 70.73% 25.38x
New & Expecting Parents 68.03% 24.80x
Health Conscious Expecting Parents 73.38% 23.64x
Mature Parents 60.82% 23.16x
Fathers Day Celebrators 50.30% 22.84x
Pregnancy Resources Researchers 67.31% 21.65x
Involved Parents 57.99% 20.23x
Tech-Savvy Moms 48.74% 19.24x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 3.64x
Coach 0.01% 3.40x
J. Crew 0.01% 2.39x
Buckle 0.02% 2.26x
Old Navy 0.02% 1.68x
Gap 0.01% 1.67x
Journeys 0.02% 1.56x
White House Black Market 0.01% 1.36x
Maurices 0.02% 1.25x
Carhartt 0.13% 0.97x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 19.13% 462.25x
monicaandandy.com 19.57% 283.35x
cuddleandkind.com 13.09% 236.67x
gracobaby.com 44.40% 221.03x
llli.org 9.57% 215.77x
aeroflowbreastpumps.com 6.64% 202.96x
medelabreastfeedingus.com 12.84% 196.79x
gentlenursery.com 9.32% 193.21x
baby-chick.com 13.57% 184.83x
loulouandcompany.com 7.45% 183.18x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 36.82% 74.30x
Toys Shopping 5.39% 53.01x
Cheerleading 1.27% 48.09x
Child Development 12.24% 33.61x
Homeschooling 0.58% 30.99x
Parenting Blogs 3.93% 29.73x
Networking Marketing 0.93% 24.74x
Organic Beauty & Skincare Products 1.71% 23.38x
Canadian Healthcare 3.31% 22.70x
Coupons & Family 13.38% 20.19x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female