Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 480.7 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 79.67% | 45.91x |
| Baby Products Buyers | 75.36% | 37.49x |
| Parents with Kids | 60.78% | 34.08x |
| Mature Parents | 52.62% | 33.65x |
| Health Conscious Expecting Parents | 59.26% | 32.54x |
| New & Expecting Parents | 60.44% | 31.15x |
| Pregnancy Resources Researchers | 58.65% | 29.42x |
| Food Allergies Researchers | 44.89% | 26.40x |
| Pediatricians | 51.11% | 26.21x |
| Tech-Savvy Moms | 42.11% | 25.11x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 2.94x |
| The North Face | 0.04% | 2.35x |
| Club Monaco | 0.02% | 2.34x |
| Intermix | 0.02% | 2.26x |
| Bonobos | 0.06% | 1.85x |
| Armani | 0.06% | 1.73x |
| Hugo Boss | 0.05% | 1.72x |
| Hollister | 0.05% | 1.68x |
| Gap | 0.08% | 1.64x |
| Johnston and Murphy | 0.12% | 1.63x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is bobgear.com.
| Website | Composition | Index |
| bobgear.com | 4.16% | 367.27x |
| carseatblog.com | 13.63% | 367.03x |
| britax.com | 10.06% | 347.54x |
| 4moms.com | 5.50% | 339.57x |
| monicaandandy.com | 6.98% | 312.62x |
| babyjogger.com | 4.23% | 292.26x |
| seraphine.com | 8.05% | 285.35x |
| pegperego.com | 3.63% | 272.86x |
| shopsugarbabies.com | 3.78% | 269.22x |
| albeebaby.com | 15.26% | 258.43x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is Toys Shopping.
| Content Affinity | Composition | Index |
| Toys Shopping | 16.36% | 47.69x |
| Cheerleading | 4.99% | 46.89x |
| New Parents | 50.56% | 45.66x |
| Parenting Blogs | 5.15% | 38.21x |
| Organic Beauty & Skincare Products | 5.97% | 31.10x |
| Homeschooling | 1.05% | 29.76x |
| Higher-End Fashion Brands | 3.17% | 27.39x |
| Travel, Food, Fashion & Fitness | 5.24% | 24.91x |
| Tattoos & Costumes | 0.49% | 23.17x |
| Child Development | 19.57% | 22.26x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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