Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 272.1 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 272.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 88.88% 29.54x
Baby Products Buyers 83.17% 28.94x
Parents with Kids 68.92% 24.48x
Health Conscious Expecting Parents 66.52% 23.89x
New & Expecting Parents 64.98% 23.53x
Mature Parents 59.03% 22.85x
Pregnancy Resources Researchers 62.78% 21.82x
Involved Parents 57.76% 19.16x
Food Allergies Researchers 52.31% 19.03x
Tech-Savvy Moms 50.48% 18.40x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.38x
Express Outlets 0.01% 1.92x
Coach 0.06% 1.69x
Lululemon 0.06% 1.66x
J. Crew 0.07% 1.58x
Armani 0.03% 1.49x
Madewell 0.03% 1.47x
Michael Kors 0.06% 1.45x
Hugo Boss 0.04% 1.43x
Brooks Brothers 0.03% 1.37x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 16.11% 481.34x
britax.com 7.51% 405.32x
seraphine.com 8.79% 397.95x
jojomamanbebe.com 6.42% 347.25x
albeebaby.com 17.30% 343.99x
car-seat.org 16.96% 331.04x
monicaandandy.com 7.74% 308.68x
halosleep.com 5.03% 267.50x
rhbabyandchild.com 10.30% 249.82x
gracobaby.com 30.95% 242.17x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 43.72% 56.16x
Cheerleading 3.51% 50.16x
Toys Shopping 10.77% 44.27x
Homeschooling 0.89% 32.58x
Organic Beauty & Skincare Products 3.83% 30.34x
Parenting Blogs 4.03% 28.60x
Child Development 16.22% 23.98x
Networking Marketing 2.32% 23.76x
Children's Health 2.80% 20.31x
Furniture & Home Improvement 11.50% 20.15x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female