Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 243.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 89.10% | 34.26x |
| Baby Products Buyers | 81.23% | 32.87x |
| Parents with Kids | 67.79% | 29.26x |
| New & Expecting Parents | 63.93% | 27.50x |
| Health Conscious Expecting Parents | 67.70% | 27.17x |
| Mature Parents | 58.32% | 26.79x |
| Pregnancy Resources Researchers | 62.83% | 25.13x |
| Food Allergies Researchers | 53.11% | 23.53x |
| High-End Baby Brand Shoppers | 79.63% | 23.05x |
| Tech-Savvy Moms | 50.37% | 22.52x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.03% | 2.59x |
| Urban Outfitters | 0.02% | 2.35x |
| LOFT | 0.03% | 2.00x |
| Lululemon | 0.01% | 1.83x |
| Old Navy | 0.04% | 1.81x |
| Banana Republic | 0.02% | 1.58x |
| Gap | 0.02% | 1.49x |
| Aeropostale | 0.02% | 1.48x |
| Buckle | 0.02% | 1.45x |
| Michael Kors | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is mbeans.com.
| Website | Composition | Index |
| mbeans.com | 12.87% | 504.48x |
| carseatblog.com | 17.34% | 489.56x |
| britax.com | 8.49% | 394.54x |
| albeebaby.com | 11.96% | 377.59x |
| car-seat.org | 15.97% | 359.66x |
| rhbabyandchild.com | 8.10% | 289.84x |
| monicaandandy.com | 11.74% | 289.68x |
| potterybarnkids.com | 7.82% | 264.96x |
| bestcarseathub.com | 6.63% | 224.84x |
| gracobaby.com | 37.24% | 220.70x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 41.43% | 69.82x |
| Cheerleading | 2.77% | 59.37x |
| Toys Shopping | 7.80% | 55.19x |
| Homeschooling | 0.88% | 35.87x |
| Organic Beauty & Skincare Products | 2.96% | 31.49x |
| Child Development | 15.33% | 30.43x |
| Parenting Blogs | 4.04% | 28.63x |
| Networking Marketing | 1.72% | 27.96x |
| Furniture & Home Improvement | 9.27% | 23.87x |
| Coupons & Family | 11.37% | 22.83x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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