Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 68.7 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Baby Products Buyers.

Interest Composition Index
Baby Products Buyers 81.14% 51.45x
New & Expecting Parents 69.36% 49.29x
Mature Parents 57.91% 48.26x
Parents with Kids 70.03% 48.16x
Child Car Seat Researchers 88.22% 44.59x
Tech-Savvy Moms 49.16% 37.54x
Pregnancy Resources Researchers 66.67% 36.88x
Fathers Day Celebrators 58.25% 36.06x
Food Allergies Researchers 50.84% 35.69x
Health Conscious Expecting Parents 71.72% 35.51x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 3.38x
White House Black Market 0.01% 1.85x
Victoria's Secret 0.02% 1.77x
Zumiez 0.01% 1.74x
Buckle 0.01% 1.73x
Dressbarn 0.01% 1.55x
American Eagle Outfitters 0.01% 1.53x
Mens Wearhouse 0.01% 1.53x
The Childrens Place 0.01% 1.36x
Old Navy 0.01% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.

Website Composition Index
baby-chick.com 22.41% 221.26x
healthychildren.org 12.29% 125.19x
madeformums.com 19.50% 118.70x
babycenter.ca 15.23% 112.06x
amotherfarfromhome.com 12.95% 108.37x
buybuybaby.com 25.21% 107.76x
parenting.com 13.58% 107.61x
babysleepsite.com 30.54% 107.07x
hellomotherhood.com 23.06% 104.49x
momtastic.com 17.79% 102.89x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 28.22% 185.75x
Toys Shopping 2.89% 78.76x
Parenting Blogs 3.21% 67.07x
Child Development 8.11% 62.65x
Canadian Healthcare 2.20% 45.18x
Shoes & Accessories 1.82% 41.52x
Canada Shopping - Kitchenware 1.38% 39.27x
Unique & Personalized Fashion 1.45% 33.49x
Parenting & Pregnancy Resources 73.29% 32.66x
Children's Health 1.13% 32.48x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female