Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 634 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 55.58% | 26.97x |
| Pregnancy Resources Researchers | 55.37% | 22.40x |
| Food Allergies Researchers | 41.21% | 19.48x |
| Day Care Users | 49.69% | 19.16x |
| Pediatricians | 50.12% | 19.06x |
| Tech-Savvy Moms | 39.10% | 18.99x |
| Baby Products Buyers | 81.79% | 17.67x |
| Stay-at-Home Parents | 47.09% | 17.50x |
| Photo Memory Makers | 41.50% | 17.35x |
| Involved Parents | 42.77% | 17.34x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Curious about what else the Parenting & Children's Activities audience is interested in?
Sign Up
APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.03% | 1.72x |
| The North Face | 0.03% | 1.63x |
| REI | 0.03% | 1.60x |
| Armani | 0.03% | 1.57x |
| J. Crew | 0.05% | 1.57x |
| Journeys | 0.04% | 1.47x |
| Lululemon | 0.06% | 1.46x |
| Kate Spade | 0.02% | 1.42x |
| Madewell | 0.02% | 1.42x |
| Coach | 0.07% | 1.37x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to find more of the Parenting & Children's Activities audience in the real world?
Sign Up
WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is adenandanais.com.
| Website | Composition | Index |
| adenandanais.com | 4.55% | 442.08x |
| cottonbabies.com | 4.81% | 397.34x |
| carseatblog.com | 13.25% | 371.06x |
| spearmintlove.com | 4.84% | 368.48x |
| bobgear.com | 4.85% | 349.66x |
| britax.com | 11.73% | 333.81x |
| seraphine.com | 6.42% | 320.61x |
| 4moms.com | 6.33% | 316.70x |
| howwemontessori.com | 2.87% | 301.69x |
| monicaandandy.com | 7.25% | 284.11x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the websites the Parenting & Children's Activities audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 48.61% | 39.68x |
| Cheerleading | 4.87% | 37.37x |
| Toys Shopping | 17.63% | 36.05x |
| Parenting Blogs | 5.03% | 34.97x |
| Organic Beauty & Skincare Products | 5.61% | 25.84x |
| Homeschooling | 1.06% | 25.14x |
| Travel, Food, Fashion & Fitness | 4.59% | 23.97x |
| Higher-End Fashion Brands | 3.90% | 22.79x |
| DIY Decoration & Furniture | 4.57% | 20.29x |
| Child Development | 18.05% | 19.45x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the Content Affinities the Parenting & Children's Activities audience visits?
Sign Up
DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other demographic characteristics of the Parenting & Children's Activities audience?
Sign Up