Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 65.87% | 52.06x |
| Parents with Kids | 67.66% | 51.36x |
| Baby Products Buyers | 80.24% | 42.85x |
| Mature Parents | 70.06% | 40.75x |
| Child Car Seat Researchers | 84.43% | 37.36x |
| Tech-Savvy Moms | 37.13% | 33.51x |
| Toy Blogs Readers | 70.66% | 33.19x |
| Parents with Toddlers | 65.87% | 29.48x |
| Fathers Day Celebrators | 31.14% | 29.03x |
| Homeschooling Parents | 56.89% | 28.56x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Curious about what else the Parenting & Children's Activities audience is interested in?
Sign Up
APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.06% | 5.46x |
| LOFT | 0.04% | 3.52x |
| Jos A. Bank Clothiers | 0.02% | 3.38x |
| Old Navy | 0.04% | 1.70x |
| Journeys | 0.02% | 1.53x |
| Carhartt | 0.06% | 0.76x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to find more of the Parenting & Children's Activities audience in the real world?
Sign Up
WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is mamanatural.com.
| Website | Composition | Index |
| mamanatural.com | 31.58% | 84.36x |
| momlovesbest.com | 50.10% | 74.67x |
| community.babycenter.com | 55.39% | 70.46x |
| babygaga.com | 22.54% | 61.98x |
| thebump.com | 64.51% | 60.07x |
| firstcry.com | 37.27% | 56.63x |
| wehavekids.com | 19.88% | 51.59x |
| whattoexpect.com | 72.46% | 47.29x |
| buybuybaby.com | 24.47% | 40.95x |
| babycenter.com | 64.47% | 40.82x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the websites the Parenting & Children's Activities audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 19.44% | 274.37x |
| Canada Consumer Product Cluster | 3.94% | 61.05x |
| Parenting Blogs | 4.57% | 57.50x |
| Low Carb Diets | 7.88% | 39.80x |
| Canada Business Cluster | 8.77% | 30.98x |
| Coupons & Family | 12.20% | 30.13x |
| Family on a Budget | 36.34% | 29.66x |
| Canada Shopping - Lifestyle and Mommy Blogs | 2.16% | 28.73x |
| Parenting & Pregnancy Resources | 78.40% | 28.11x |
| DIY Decoration & Furniture | 4.32% | 27.79x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the Content Affinities the Parenting & Children's Activities audience visits?
Sign Up
DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Parenting & Children's Activities audience?
Sign Up