Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 562 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 77.78% | 36.71x |
| Parents with Kids | 57.82% | 28.76x |
| Health Conscious Expecting Parents | 57.03% | 25.79x |
| Pregnancy Resources Researchers | 55.33% | 25.30x |
| Food Allergies Researchers | 41.95% | 22.03x |
| Pediatricians | 49.05% | 21.70x |
| Tech-Savvy Moms | 41.06% | 20.67x |
| Day Care Users | 51.94% | 19.98x |
| Stay-at-Home Parents | 48.17% | 19.51x |
| Photo Memory Makers | 43.87% | 19.45x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.05% | 2.75x |
| Kate Spade | 0.04% | 2.40x |
| Joe's Jeans | 0.01% | 2.25x |
| Calvin Klein | 0.02% | 2.05x |
| Patagonia | 0.04% | 2.04x |
| Ann Taylor | 0.04% | 1.99x |
| Everlane | 0.01% | 1.86x |
| Intermix | 0.02% | 1.80x |
| Lululemon | 0.11% | 1.70x |
| Uniqlo | 0.02% | 1.67x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is cottonbabies.com.
| Website | Composition | Index |
| cottonbabies.com | 4.85% | 438.07x |
| spearmintlove.com | 4.13% | 419.90x |
| carseatblog.com | 13.41% | 411.25x |
| bobgear.com | 4.53% | 397.17x |
| britax.com | 10.91% | 379.02x |
| 4moms.com | 6.01% | 360.71x |
| seraphine.com | 7.09% | 339.49x |
| monicaandandy.com | 7.65% | 328.63x |
| babyjogger.com | 4.68% | 307.03x |
| albeebaby.com | 15.00% | 304.79x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 49.23% | 45.80x |
| Toys Shopping | 16.96% | 44.17x |
| Cheerleading | 4.96% | 43.91x |
| Parenting Blogs | 4.99% | 38.18x |
| Organic Beauty & Skincare Products | 5.83% | 30.27x |
| Homeschooling | 1.03% | 28.77x |
| Higher-End Fashion Brands | 3.58% | 27.09x |
| Travel, Food, Fashion & Fitness | 4.82% | 25.42x |
| Decoration & Fabric | 0.08% | 24.33x |
| Home Décor, Furniture, & Decorating | 0.07% | 23.22x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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