Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 243.1 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 243.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 89.10% 34.26x
Baby Products Buyers 81.23% 32.87x
Parents with Kids 67.79% 29.26x
New & Expecting Parents 63.93% 27.50x
Health Conscious Expecting Parents 67.70% 27.17x
Mature Parents 58.32% 26.79x
Pregnancy Resources Researchers 62.83% 25.13x
Food Allergies Researchers 53.11% 23.53x
High-End Baby Brand Shoppers 79.63% 23.05x
Tech-Savvy Moms 50.37% 22.52x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 2.59x
Urban Outfitters 0.02% 2.35x
LOFT 0.03% 2.00x
Lululemon 0.01% 1.83x
Old Navy 0.04% 1.81x
Banana Republic 0.02% 1.58x
Gap 0.02% 1.49x
Aeropostale 0.02% 1.48x
Buckle 0.02% 1.45x
Michael Kors 0.01% 1.39x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is mbeans.com.

Website Composition Index
mbeans.com 12.87% 504.48x
carseatblog.com 17.34% 489.56x
britax.com 8.49% 394.54x
albeebaby.com 11.96% 377.59x
car-seat.org 15.97% 359.66x
rhbabyandchild.com 8.10% 289.84x
monicaandandy.com 11.74% 289.68x
potterybarnkids.com 7.82% 264.96x
bestcarseathub.com 6.63% 224.84x
gracobaby.com 37.24% 220.70x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 41.43% 69.82x
Cheerleading 2.77% 59.37x
Toys Shopping 7.80% 55.19x
Homeschooling 0.88% 35.87x
Organic Beauty & Skincare Products 2.96% 31.49x
Child Development 15.33% 30.43x
Parenting Blogs 4.04% 28.63x
Networking Marketing 1.72% 27.96x
Furniture & Home Improvement 9.27% 23.87x
Coupons & Family 11.37% 22.83x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female