Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 221 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 221 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Baby Products Buyers.

Interest Composition Index
Baby Products Buyers 79.49% 33.34x
Child Car Seat Researchers 88.22% 32.58x
Parents with Kids 67.94% 30.76x
New & Expecting Parents 64.53% 29.16x
Mature Parents 58.32% 28.30x
Health Conscious Expecting Parents 69.44% 26.73x
Pregnancy Resources Researchers 63.36% 25.56x
Fathers Day Celebrators 44.21% 24.98x
Tech-Savvy Moms 45.75% 23.29x
Involved Parents 55.61% 22.56x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 3.87x
Banana Republic 0.01% 2.34x
Old Navy 0.02% 1.83x
Maurices 0.02% 1.74x
Mens Wearhouse 0.01% 1.60x
Michael Kors 0.01% 1.39x
Carhartt 0.10% 0.96x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 18.14% 495.85x
britax.com 9.25% 395.78x
car-seat.org 13.49% 388.09x
howwemontessori.com 6.98% 294.61x
monicaandandy.com 16.89% 277.44x
pegperego.com 5.86% 228.78x
cuddleandkind.com 12.22% 225.58x
llli.org 10.82% 207.80x
sollybaby.com 4.86% 205.99x
babyjogger.com 5.37% 204.88x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 38.44% 76.24x
Toys Shopping 6.44% 58.27x
Cheerleading 1.80% 56.07x
Child Development 13.45% 34.57x
Homeschooling 0.66% 32.76x
Parenting Blogs 3.67% 30.58x
Organic Beauty & Skincare Products 2.04% 27.74x
Networking Marketing 1.17% 25.73x
Canadian Healthcare 3.99% 24.20x
Furniture & Home Improvement 6.67% 22.68x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female