Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 99.1 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 99.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.

Interest Composition Index
Parents with Kids 73.94% 36.41x
Mature Parents 63.79% 36.27x
New & Expecting Parents 72.08% 36.26x
Baby Products Buyers 79.36% 33.59x
Fathers Day Celebrators 50.93% 31.99x
Child Car Seat Researchers 87.99% 31.82x
Health Conscious Expecting Parents 69.71% 28.37x
Tech-Savvy Moms 47.88% 27.27x
Involved Parents 58.54% 27.09x
Pregnancy Resources Researchers 63.11% 26.34x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Gymboree.

Location Composition Index
Gymboree 0.03% 3.53x
Dressbarn 0.03% 3.50x
Jos A. Bank Clothiers 0.02% 3.38x
Banana Republic 0.03% 3.11x
Old Navy 0.02% 1.84x
American Eagle Outfitters 0.01% 1.53x
LOFT 0.02% 1.53x
White House Black Market 0.02% 1.38x
The Childrens Place 0.01% 1.36x
Mens Wearhouse 0.02% 1.32x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is nestedbean.com.

Website Composition Index
nestedbean.com 18.08% 356.91x
thebabyswag.com 16.30% 247.61x
pregnantchicken.com 14.47% 226.42x
exclusivepumping.com 23.60% 220.46x
healthychildren.org 12.14% 200.65x
rookiemoms.com 9.91% 194.35x
sleepingshouldbeeasy.com 11.14% 172.29x
askdrsears.com 20.27% 170.60x
babyfoode.com 21.43% 161.92x
naturalbabylife.com 8.40% 158.09x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 24.10% 161.19x
Toys Shopping 2.66% 99.23x
Child Development 5.19% 58.93x
Parenting Blogs 3.23% 56.62x
Canada Shopping - General Commerce 1.13% 53.43x
Canada Shopping - Kitchenware 1.76% 48.95x
Shoes & Accessories 1.03% 40.02x
Canadian Healthcare 1.53% 37.12x
Coupons & Family 11.12% 31.98x
Family on a Budget 36.85% 28.22x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female