Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 35.2 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 35.2 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.

Interest Composition Index
Parents with Kids 77.06% 40.47x
New & Expecting Parents 74.81% 39.47x
Mature Parents 65.09% 38.57x
Baby Products Buyers 79.55% 34.38x
Fathers Day Celebrators 53.62% 33.65x
Child Car Seat Researchers 89.78% 33.35x
Health Conscious Expecting Parents 72.57% 28.05x
Involved Parents 56.86% 28.02x
Tech-Savvy Moms 47.63% 27.52x
Pregnancy Resources Researchers 64.34% 26.80x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Zumiez.

Location Composition Index
Zumiez 0.06% 5.46x
Express 0.06% 4.38x
LOFT 0.04% 3.52x
Jos A. Bank Clothiers 0.02% 3.38x
Victoria's Secret 0.05% 2.79x
Dressbarn 0.03% 2.20x
Aeropostale 0.02% 1.69x
Gap 0.02% 1.69x
The Childrens Place 0.02% 1.55x
Journeys 0.02% 1.53x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.

Website Composition Index
baby-chick.com 45.40% 194.70x
experiencedmommy.com 31.68% 170.19x
babysleepsite.com 31.83% 159.31x
hellomotherhood.com 26.48% 136.57x
babycenter.ca 21.35% 135.96x
momtastic.com 15.20% 105.47x
yummytoddlerfood.com 30.68% 96.30x
netmums.com 19.60% 88.47x
mamanatural.com 30.54% 85.88x
americanpregnancy.org 30.92% 83.70x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 20.30% 177.34x
Parenting Blogs 4.01% 83.31x
Child Development 3.65% 63.12x
Family on a Budget 37.92% 31.15x
Coupons & Family 10.84% 30.84x
Scrapbooking & Home Art Projects 5.60% 28.45x
Baby Names 17.57% 27.48x
Canada Consumer Product Cluster 4.06% 26.56x
Low Carb Diets 6.22% 25.99x
Parenting & Pregnancy Resources 79.60% 25.94x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female