Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 422.8 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 81.84% | 46.51x |
| Baby Products Buyers | 74.57% | 42.91x |
| Mature Parents | 53.54% | 36.57x |
| Parents with Kids | 62.29% | 35.93x |
| New & Expecting Parents | 60.49% | 35.19x |
| Health Conscious Expecting Parents | 61.79% | 33.66x |
| Pregnancy Resources Researchers | 60.01% | 31.52x |
| Pediatricians | 52.79% | 28.01x |
| Food Allergies Researchers | 46.66% | 27.51x |
| Involved Parents | 49.71% | 26.32x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.26x |
| Saint Laurent Paris | 0.02% | 2.20x |
| LL Bean | 0.02% | 1.91x |
| Club Monaco | 0.03% | 1.77x |
| Intermix | 0.02% | 1.76x |
| Armani | 0.08% | 1.73x |
| Bonobos | 0.11% | 1.56x |
| Tommy Bahama | 0.05% | 1.55x |
| Brooks Brothers | 0.06% | 1.47x |
| Ann Taylor | 0.04% | 1.47x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 14.27% | 410.49x |
| britax.com | 9.46% | 403.75x |
| 4moms.com | 5.09% | 396.87x |
| monicaandandy.com | 6.44% | 364.97x |
| seraphine.com | 9.05% | 302.60x |
| shopsugarbabies.com | 4.06% | 294.35x |
| jojomamanbebe.com | 6.04% | 287.14x |
| babytula.com | 4.15% | 285.61x |
| gracobaby.com | 25.86% | 283.51x |
| albeebaby.com | 16.10% | 278.42x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 5.03% | 48.20x |
| Toys Shopping | 16.14% | 47.27x |
| New Parents | 52.52% | 46.07x |
| Parenting Blogs | 5.33% | 37.30x |
| Homeschooling | 1.16% | 32.22x |
| Organic Beauty & Skincare Products | 6.19% | 31.95x |
| Home Décor, Furniture, & Decorating | 0.06% | 27.45x |
| Higher-End Fashion Brands | 2.86% | 27.13x |
| Child Development | 21.01% | 25.20x |
| Tattoos & Costumes | 0.50% | 25.09x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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