Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 422.8 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 422.8 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 81.84% 46.51x
Baby Products Buyers 74.57% 42.91x
Mature Parents 53.54% 36.57x
Parents with Kids 62.29% 35.93x
New & Expecting Parents 60.49% 35.19x
Health Conscious Expecting Parents 61.79% 33.66x
Pregnancy Resources Researchers 60.01% 31.52x
Pediatricians 52.79% 28.01x
Food Allergies Researchers 46.66% 27.51x
Involved Parents 49.71% 26.32x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.26x
Saint Laurent Paris 0.02% 2.20x
LL Bean 0.02% 1.91x
Club Monaco 0.03% 1.77x
Intermix 0.02% 1.76x
Armani 0.08% 1.73x
Bonobos 0.11% 1.56x
Tommy Bahama 0.05% 1.55x
Brooks Brothers 0.06% 1.47x
Ann Taylor 0.04% 1.47x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 14.27% 410.49x
britax.com 9.46% 403.75x
4moms.com 5.09% 396.87x
monicaandandy.com 6.44% 364.97x
seraphine.com 9.05% 302.60x
shopsugarbabies.com 4.06% 294.35x
jojomamanbebe.com 6.04% 287.14x
babytula.com 4.15% 285.61x
gracobaby.com 25.86% 283.51x
albeebaby.com 16.10% 278.42x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.03% 48.20x
Toys Shopping 16.14% 47.27x
New Parents 52.52% 46.07x
Parenting Blogs 5.33% 37.30x
Homeschooling 1.16% 32.22x
Organic Beauty & Skincare Products 6.19% 31.95x
Home Décor, Furniture, & Decorating 0.06% 27.45x
Higher-End Fashion Brands 2.86% 27.13x
Child Development 21.01% 25.20x
Tattoos & Costumes 0.50% 25.09x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female