Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 35.2 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 77.06% | 40.47x |
| New & Expecting Parents | 74.81% | 39.47x |
| Mature Parents | 65.09% | 38.57x |
| Baby Products Buyers | 79.55% | 34.38x |
| Fathers Day Celebrators | 53.62% | 33.65x |
| Child Car Seat Researchers | 89.78% | 33.35x |
| Health Conscious Expecting Parents | 72.57% | 28.05x |
| Involved Parents | 56.86% | 28.02x |
| Tech-Savvy Moms | 47.63% | 27.52x |
| Pregnancy Resources Researchers | 64.34% | 26.80x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.06% | 5.46x |
| Express | 0.06% | 4.38x |
| LOFT | 0.04% | 3.52x |
| Jos A. Bank Clothiers | 0.02% | 3.38x |
| Victoria's Secret | 0.05% | 2.79x |
| Dressbarn | 0.03% | 2.20x |
| Aeropostale | 0.02% | 1.69x |
| Gap | 0.02% | 1.69x |
| The Childrens Place | 0.02% | 1.55x |
| Journeys | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.
| Website | Composition | Index |
| baby-chick.com | 45.40% | 194.70x |
| experiencedmommy.com | 31.68% | 170.19x |
| babysleepsite.com | 31.83% | 159.31x |
| hellomotherhood.com | 26.48% | 136.57x |
| babycenter.ca | 21.35% | 135.96x |
| momtastic.com | 15.20% | 105.47x |
| yummytoddlerfood.com | 30.68% | 96.30x |
| netmums.com | 19.60% | 88.47x |
| mamanatural.com | 30.54% | 85.88x |
| americanpregnancy.org | 30.92% | 83.70x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 20.30% | 177.34x |
| Parenting Blogs | 4.01% | 83.31x |
| Child Development | 3.65% | 63.12x |
| Family on a Budget | 37.92% | 31.15x |
| Coupons & Family | 10.84% | 30.84x |
| Scrapbooking & Home Art Projects | 5.60% | 28.45x |
| Baby Names | 17.57% | 27.48x |
| Canada Consumer Product Cluster | 4.06% | 26.56x |
| Low Carb Diets | 6.22% | 25.99x |
| Parenting & Pregnancy Resources | 79.60% | 25.94x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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