Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 221 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Baby Products Buyers.
| Interest | Composition | Index |
| Baby Products Buyers | 79.49% | 33.34x |
| Child Car Seat Researchers | 88.22% | 32.58x |
| Parents with Kids | 67.94% | 30.76x |
| New & Expecting Parents | 64.53% | 29.16x |
| Mature Parents | 58.32% | 28.30x |
| Health Conscious Expecting Parents | 69.44% | 26.73x |
| Pregnancy Resources Researchers | 63.36% | 25.56x |
| Fathers Day Celebrators | 44.21% | 24.98x |
| Tech-Savvy Moms | 45.75% | 23.29x |
| Involved Parents | 55.61% | 22.56x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Curious about what else the Parenting & Children's Activities audience is interested in?
Sign Up
APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 3.87x |
| Banana Republic | 0.01% | 2.34x |
| Old Navy | 0.02% | 1.83x |
| Maurices | 0.02% | 1.74x |
| Mens Wearhouse | 0.01% | 1.60x |
| Michael Kors | 0.01% | 1.39x |
| Carhartt | 0.10% | 0.96x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to find more of the Parenting & Children's Activities audience in the real world?
Sign Up
WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 18.14% | 495.85x |
| britax.com | 9.25% | 395.78x |
| car-seat.org | 13.49% | 388.09x |
| howwemontessori.com | 6.98% | 294.61x |
| monicaandandy.com | 16.89% | 277.44x |
| pegperego.com | 5.86% | 228.78x |
| cuddleandkind.com | 12.22% | 225.58x |
| llli.org | 10.82% | 207.80x |
| sollybaby.com | 4.86% | 205.99x |
| babyjogger.com | 5.37% | 204.88x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the websites the Parenting & Children's Activities audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 38.44% | 76.24x |
| Toys Shopping | 6.44% | 58.27x |
| Cheerleading | 1.80% | 56.07x |
| Child Development | 13.45% | 34.57x |
| Homeschooling | 0.66% | 32.76x |
| Parenting Blogs | 3.67% | 30.58x |
| Organic Beauty & Skincare Products | 2.04% | 27.74x |
| Networking Marketing | 1.17% | 25.73x |
| Canadian Healthcare | 3.99% | 24.20x |
| Furniture & Home Improvement | 6.67% | 22.68x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Want to see more of the Content Affinities the Parenting & Children's Activities audience visits?
Sign Up
DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Parenting & Children's Activities audience?
Sign Up