Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 287.3 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 287.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 87.67% 30.89x
Baby Products Buyers 82.27% 28.71x
Parents with Kids 68.98% 26.96x
New & Expecting Parents 65.86% 25.43x
Mature Parents 60.01% 25.08x
Health Conscious Expecting Parents 66.99% 24.38x
Pregnancy Resources Researchers 64.53% 21.93x
Involved Parents 58.46% 21.17x
Food Allergies Researchers 53.89% 20.71x
Tech-Savvy Moms 51.70% 20.39x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Topshop.

Location Composition Index
Topshop 0.02% 4.77x
Abercrombie & Fitch 0.01% 3.21x
Club Monaco 0.03% 2.98x
REI 0.03% 2.68x
Patagonia 0.02% 2.67x
Intermix 0.01% 2.57x
Bonobos 0.03% 2.56x
Madewell 0.03% 2.24x
Brooks Brothers 0.05% 2.20x
J. Crew 0.06% 2.11x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 15.58% 515.29x
seraphine.com 9.71% 395.03x
jojomamanbebe.com 6.67% 379.83x
albeebaby.com 18.24% 367.36x
car-seat.org 17.89% 364.61x
gracobaby.com 24.93% 318.97x
potterybarnkids.com 11.07% 291.55x
halosleep.com 5.03% 281.20x
rhbabyandchild.com 11.26% 268.21x
thepumpingmommy.com 5.23% 250.00x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 46.19% 55.45x
Toys Shopping 12.16% 52.59x
Cheerleading 4.04% 49.96x
Homeschooling 1.02% 35.03x
Organic Beauty & Skincare Products 4.57% 34.74x
Parenting Blogs 4.92% 31.79x
Child Development 17.35% 24.36x
Coupons & Family 11.13% 22.81x
Networking Marketing 2.77% 22.75x
Higher-End Fashion Brands 1.14% 21.99x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female