Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 73.48% | 35.57x |
| New & Expecting Parents | 70.05% | 34.71x |
| Baby Products Buyers | 79.88% | 33.51x |
| Mature Parents | 61.00% | 32.60x |
| Child Car Seat Researchers | 87.99% | 32.52x |
| Fathers Day Celebrators | 53.35% | 29.92x |
| Health Conscious Expecting Parents | 70.83% | 28.49x |
| Involved Parents | 58.81% | 27.68x |
| Pregnancy Resources Researchers | 65.52% | 27.11x |
| Tech-Savvy Moms | 47.58% | 26.06x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 3.38x |
| American Eagle Outfitters | 0.01% | 1.53x |
| Mens Wearhouse | 0.01% | 1.53x |
| The Childrens Place | 0.01% | 1.36x |
| Carhartt | 0.03% | 0.81x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.
| Website | Composition | Index |
| baby-chick.com | 29.42% | 196.62x |
| askdrsears.com | 13.44% | 149.47x |
| babyfoode.com | 14.33% | 147.83x |
| madeformums.com | 20.56% | 128.08x |
| alphamom.com | 12.35% | 126.67x |
| amotherfarfromhome.com | 12.72% | 124.72x |
| babysleepsite.com | 30.39% | 120.32x |
| hellomotherhood.com | 24.23% | 118.11x |
| parenting.com | 11.62% | 114.72x |
| babycenter.ca | 17.40% | 113.09x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 25.22% | 155.93x |
| Toys Shopping | 2.46% | 68.94x |
| Child Development | 5.88% | 54.87x |
| Canada Shopping - General Commerce | 1.79% | 53.71x |
| Parenting Blogs | 3.15% | 49.93x |
| Canada Shopping - Kitchenware | 1.91% | 42.19x |
| Canadian Healthcare | 2.12% | 39.67x |
| Shoes & Accessories | 1.18% | 29.82x |
| Coupons & Family | 10.64% | 27.53x |
| Unique & Personalized Fashion | 1.15% | 26.27x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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