Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 68.7 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Baby Products Buyers.
| Interest | Composition | Index |
| Baby Products Buyers | 81.14% | 51.45x |
| New & Expecting Parents | 69.36% | 49.29x |
| Mature Parents | 57.91% | 48.26x |
| Parents with Kids | 70.03% | 48.16x |
| Child Car Seat Researchers | 88.22% | 44.59x |
| Tech-Savvy Moms | 49.16% | 37.54x |
| Pregnancy Resources Researchers | 66.67% | 36.88x |
| Fathers Day Celebrators | 58.25% | 36.06x |
| Food Allergies Researchers | 50.84% | 35.69x |
| Health Conscious Expecting Parents | 71.72% | 35.51x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 3.38x |
| White House Black Market | 0.01% | 1.85x |
| Victoria's Secret | 0.02% | 1.77x |
| Zumiez | 0.01% | 1.74x |
| Buckle | 0.01% | 1.73x |
| Dressbarn | 0.01% | 1.55x |
| American Eagle Outfitters | 0.01% | 1.53x |
| Mens Wearhouse | 0.01% | 1.53x |
| The Childrens Place | 0.01% | 1.36x |
| Old Navy | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.
| Website | Composition | Index |
| baby-chick.com | 22.41% | 221.26x |
| healthychildren.org | 12.29% | 125.19x |
| madeformums.com | 19.50% | 118.70x |
| babycenter.ca | 15.23% | 112.06x |
| amotherfarfromhome.com | 12.95% | 108.37x |
| buybuybaby.com | 25.21% | 107.76x |
| parenting.com | 13.58% | 107.61x |
| babysleepsite.com | 30.54% | 107.07x |
| hellomotherhood.com | 23.06% | 104.49x |
| momtastic.com | 17.79% | 102.89x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 28.22% | 185.75x |
| Toys Shopping | 2.89% | 78.76x |
| Parenting Blogs | 3.21% | 67.07x |
| Child Development | 8.11% | 62.65x |
| Canadian Healthcare | 2.20% | 45.18x |
| Shoes & Accessories | 1.82% | 41.52x |
| Canada Shopping - Kitchenware | 1.38% | 39.27x |
| Unique & Personalized Fashion | 1.45% | 33.49x |
| Parenting & Pregnancy Resources | 73.29% | 32.66x |
| Children's Health | 1.13% | 32.48x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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