Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 150.9 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 89.24% | 27.78x |
| Baby Products Buyers | 81.49% | 27.50x |
| Parents with Kids | 70.73% | 25.38x |
| New & Expecting Parents | 68.03% | 24.80x |
| Health Conscious Expecting Parents | 73.38% | 23.64x |
| Mature Parents | 60.82% | 23.16x |
| Fathers Day Celebrators | 50.30% | 22.84x |
| Pregnancy Resources Researchers | 67.31% | 21.65x |
| Involved Parents | 57.99% | 20.23x |
| Tech-Savvy Moms | 48.74% | 19.24x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 3.64x |
| Coach | 0.01% | 3.40x |
| J. Crew | 0.01% | 2.39x |
| Buckle | 0.02% | 2.26x |
| Old Navy | 0.02% | 1.68x |
| Gap | 0.01% | 1.67x |
| Journeys | 0.02% | 1.56x |
| White House Black Market | 0.01% | 1.36x |
| Maurices | 0.02% | 1.25x |
| Carhartt | 0.13% | 0.97x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 19.13% | 462.25x |
| monicaandandy.com | 19.57% | 283.35x |
| cuddleandkind.com | 13.09% | 236.67x |
| gracobaby.com | 44.40% | 221.03x |
| llli.org | 9.57% | 215.77x |
| aeroflowbreastpumps.com | 6.64% | 202.96x |
| medelabreastfeedingus.com | 12.84% | 196.79x |
| gentlenursery.com | 9.32% | 193.21x |
| baby-chick.com | 13.57% | 184.83x |
| loulouandcompany.com | 7.45% | 183.18x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 36.82% | 74.30x |
| Toys Shopping | 5.39% | 53.01x |
| Cheerleading | 1.27% | 48.09x |
| Child Development | 12.24% | 33.61x |
| Homeschooling | 0.58% | 30.99x |
| Parenting Blogs | 3.93% | 29.73x |
| Networking Marketing | 0.93% | 24.74x |
| Organic Beauty & Skincare Products | 1.71% | 23.38x |
| Canadian Healthcare | 3.31% | 22.70x |
| Coupons & Family | 13.38% | 20.19x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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