Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 99.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 73.94% | 36.41x |
| Mature Parents | 63.79% | 36.27x |
| New & Expecting Parents | 72.08% | 36.26x |
| Baby Products Buyers | 79.36% | 33.59x |
| Fathers Day Celebrators | 50.93% | 31.99x |
| Child Car Seat Researchers | 87.99% | 31.82x |
| Health Conscious Expecting Parents | 69.71% | 28.37x |
| Tech-Savvy Moms | 47.88% | 27.27x |
| Involved Parents | 58.54% | 27.09x |
| Pregnancy Resources Researchers | 63.11% | 26.34x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 3.53x |
| Dressbarn | 0.03% | 3.50x |
| Jos A. Bank Clothiers | 0.02% | 3.38x |
| Banana Republic | 0.03% | 3.11x |
| Old Navy | 0.02% | 1.84x |
| American Eagle Outfitters | 0.01% | 1.53x |
| LOFT | 0.02% | 1.53x |
| White House Black Market | 0.02% | 1.38x |
| The Childrens Place | 0.01% | 1.36x |
| Mens Wearhouse | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is nestedbean.com.
| Website | Composition | Index |
| nestedbean.com | 18.08% | 356.91x |
| thebabyswag.com | 16.30% | 247.61x |
| pregnantchicken.com | 14.47% | 226.42x |
| exclusivepumping.com | 23.60% | 220.46x |
| healthychildren.org | 12.14% | 200.65x |
| rookiemoms.com | 9.91% | 194.35x |
| sleepingshouldbeeasy.com | 11.14% | 172.29x |
| askdrsears.com | 20.27% | 170.60x |
| babyfoode.com | 21.43% | 161.92x |
| naturalbabylife.com | 8.40% | 158.09x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 24.10% | 161.19x |
| Toys Shopping | 2.66% | 99.23x |
| Child Development | 5.19% | 58.93x |
| Parenting Blogs | 3.23% | 56.62x |
| Canada Shopping - General Commerce | 1.13% | 53.43x |
| Canada Shopping - Kitchenware | 1.76% | 48.95x |
| Shoes & Accessories | 1.03% | 40.02x |
| Canadian Healthcare | 1.53% | 37.12x |
| Coupons & Family | 11.12% | 31.98x |
| Family on a Budget | 36.85% | 28.22x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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