Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 302.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 85.56% | 30.20x |
| Baby Products Buyers | 81.13% | 28.83x |
| Parents with Kids | 70.54% | 25.50x |
| Mature Parents | 60.80% | 25.50x |
| New & Expecting Parents | 66.72% | 25.12x |
| Health Conscious Expecting Parents | 68.23% | 23.85x |
| Pregnancy Resources Researchers | 65.50% | 21.50x |
| Involved Parents | 59.70% | 20.94x |
| Food Allergies Researchers | 54.85% | 19.82x |
| Tech-Savvy Moms | 53.51% | 19.37x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.74x |
| Bonobos | 0.21% | 2.42x |
| Lorna Jane | 0.01% | 2.20x |
| Club Monaco | 0.03% | 1.98x |
| Saint Laurent Paris | 0.02% | 1.84x |
| Patagonia | 0.02% | 1.74x |
| Tommy Bahama | 0.05% | 1.64x |
| Madewell | 0.04% | 1.62x |
| White House Black Market | 0.49% | 1.44x |
| Mens Wearhouse | 0.71% | 1.43x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 15.14% | 474.40x |
| gracobaby.com | 22.63% | 352.21x |
| seraphine.com | 9.15% | 351.39x |
| jojomamanbebe.com | 6.26% | 338.99x |
| albeebaby.com | 18.84% | 329.52x |
| car-seat.org | 19.14% | 314.31x |
| travelswithbaby.com | 4.54% | 267.90x |
| halosleep.com | 4.77% | 267.47x |
| potterybarnkids.com | 13.42% | 267.01x |
| pumpstation.com | 4.37% | 257.07x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 49.93% | 48.65x |
| Toys Shopping | 14.36% | 48.44x |
| Cheerleading | 4.51% | 48.21x |
| Homeschooling | 1.15% | 33.80x |
| Organic Beauty & Skincare Products | 5.65% | 33.06x |
| Parenting Blogs | 5.28% | 31.53x |
| Child Development | 19.40% | 25.94x |
| Higher-End Fashion Brands | 1.99% | 25.44x |
| Home Décor, Furniture, & Decorating | 0.04% | 23.55x |
| Travel, Food, Fashion & Fitness | 5.02% | 22.94x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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