Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 659.4 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 54.59% | 26.27x |
| Pregnancy Resources Researchers | 56.40% | 21.52x |
| Movies Industry | 40.16% | 19.74x |
| Day Care Users | 49.03% | 18.52x |
| Food Allergies Researchers | 40.69% | 18.13x |
| Pediatricians | 49.39% | 18.10x |
| Tech-Savvy Moms | 38.41% | 18.09x |
| Baby Products Buyers | 81.10% | 17.18x |
| Involved Parents | 38.71% | 16.75x |
| Mature Parents | 58.21% | 16.69x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Free People.
| Location | Composition | Index |
| Free People | 0.03% | 2.30x |
| Levi Strauss | 0.02% | 1.94x |
| Ann Taylor | 0.03% | 1.83x |
| Kate Spade | 0.03% | 1.65x |
| Lululemon | 0.05% | 1.63x |
| Tommy Bahama | 0.03% | 1.63x |
| Armani | 0.02% | 1.59x |
| Urban Outfitters | 0.05% | 1.57x |
| Hugo Boss | 0.02% | 1.55x |
| Abercrombie & Fitch | 0.02% | 1.55x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is ergobaby.com.
| Website | Composition | Index |
| ergobaby.com | 4.13% | 436.77x |
| adenandanais.com | 5.38% | 425.14x |
| carseatblog.com | 13.33% | 354.88x |
| spearmintlove.com | 5.81% | 347.78x |
| bobgear.com | 5.05% | 342.38x |
| britax.com | 12.18% | 327.88x |
| seraphine.com | 6.29% | 322.60x |
| modernnursery.com | 6.10% | 313.25x |
| 4moms.com | 6.50% | 313.10x |
| albeebaby.com | 13.95% | 296.24x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 48.20% | 37.76x |
| Toys Shopping | 16.73% | 36.71x |
| Parenting Blogs | 4.71% | 36.27x |
| Cheerleading | 4.48% | 35.03x |
| Organic Beauty & Skincare Products | 5.43% | 25.06x |
| Travel, Food, Fashion & Fitness | 4.25% | 24.55x |
| Homeschooling | 1.01% | 22.25x |
| Higher-End Fashion Brands | 4.05% | 21.51x |
| DIY Decoration & Furniture | 4.18% | 19.92x |
| Parenting & Pregnancy Resources | 63.59% | 19.74x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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