Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 65 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.

Interest Composition Index
Parents with Kids 73.48% 35.57x
New & Expecting Parents 70.05% 34.71x
Baby Products Buyers 79.88% 33.51x
Mature Parents 61.00% 32.60x
Child Car Seat Researchers 87.99% 32.52x
Fathers Day Celebrators 53.35% 29.92x
Health Conscious Expecting Parents 70.83% 28.49x
Involved Parents 58.81% 27.68x
Pregnancy Resources Researchers 65.52% 27.11x
Tech-Savvy Moms 47.58% 26.06x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 3.38x
American Eagle Outfitters 0.01% 1.53x
Mens Wearhouse 0.01% 1.53x
The Childrens Place 0.01% 1.36x
Carhartt 0.03% 0.81x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is baby-chick.com.

Website Composition Index
baby-chick.com 29.42% 196.62x
askdrsears.com 13.44% 149.47x
babyfoode.com 14.33% 147.83x
madeformums.com 20.56% 128.08x
alphamom.com 12.35% 126.67x
amotherfarfromhome.com 12.72% 124.72x
babysleepsite.com 30.39% 120.32x
hellomotherhood.com 24.23% 118.11x
parenting.com 11.62% 114.72x
babycenter.ca 17.40% 113.09x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 25.22% 155.93x
Toys Shopping 2.46% 68.94x
Child Development 5.88% 54.87x
Canada Shopping - General Commerce 1.79% 53.71x
Parenting Blogs 3.15% 49.93x
Canada Shopping - Kitchenware 1.91% 42.19x
Canadian Healthcare 2.12% 39.67x
Shoes & Accessories 1.18% 29.82x
Coupons & Family 10.64% 27.53x
Unique & Personalized Fashion 1.15% 26.27x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female