Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 634 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 634 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Parents with Kids.

Interest Composition Index
Parents with Kids 55.58% 26.97x
Pregnancy Resources Researchers 55.37% 22.40x
Food Allergies Researchers 41.21% 19.48x
Day Care Users 49.69% 19.16x
Pediatricians 50.12% 19.06x
Tech-Savvy Moms 39.10% 18.99x
Baby Products Buyers 81.79% 17.67x
Stay-at-Home Parents 47.09% 17.50x
Photo Memory Makers 41.50% 17.35x
Involved Parents 42.77% 17.34x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.03% 1.72x
The North Face 0.03% 1.63x
REI 0.03% 1.60x
Armani 0.03% 1.57x
J. Crew 0.05% 1.57x
Journeys 0.04% 1.47x
Lululemon 0.06% 1.46x
Kate Spade 0.02% 1.42x
Madewell 0.02% 1.42x
Coach 0.07% 1.37x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is adenandanais.com.

Website Composition Index
adenandanais.com 4.55% 442.08x
cottonbabies.com 4.81% 397.34x
carseatblog.com 13.25% 371.06x
spearmintlove.com 4.84% 368.48x
bobgear.com 4.85% 349.66x
britax.com 11.73% 333.81x
seraphine.com 6.42% 320.61x
4moms.com 6.33% 316.70x
howwemontessori.com 2.87% 301.69x
monicaandandy.com 7.25% 284.11x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 48.61% 39.68x
Cheerleading 4.87% 37.37x
Toys Shopping 17.63% 36.05x
Parenting Blogs 5.03% 34.97x
Organic Beauty & Skincare Products 5.61% 25.84x
Homeschooling 1.06% 25.14x
Travel, Food, Fashion & Fitness 4.59% 23.97x
Higher-End Fashion Brands 3.90% 22.79x
DIY Decoration & Furniture 4.57% 20.29x
Child Development 18.05% 19.45x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female