Explore the Parenting & Children's Activities Audience
Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 272.1 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.
INTERESTS
The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.
| Interest | Composition | Index |
| Child Car Seat Researchers | 88.88% | 29.54x |
| Baby Products Buyers | 83.17% | 28.94x |
| Parents with Kids | 68.92% | 24.48x |
| Health Conscious Expecting Parents | 66.52% | 23.89x |
| New & Expecting Parents | 64.98% | 23.53x |
| Mature Parents | 59.03% | 22.85x |
| Pregnancy Resources Researchers | 62.78% | 21.82x |
| Involved Parents | 57.76% | 19.16x |
| Food Allergies Researchers | 52.31% | 19.03x |
| Tech-Savvy Moms | 50.48% | 18.40x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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APPAREL RETAILERS
The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.38x |
| Express Outlets | 0.01% | 1.92x |
| Coach | 0.06% | 1.69x |
| Lululemon | 0.06% | 1.66x |
| J. Crew | 0.07% | 1.58x |
| Armani | 0.03% | 1.49x |
| Madewell | 0.03% | 1.47x |
| Michael Kors | 0.06% | 1.45x |
| Hugo Boss | 0.04% | 1.43x |
| Brooks Brothers | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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WEBSITES
The Parenting & Children's Activities audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.
| Website | Composition | Index |
| carseatblog.com | 16.11% | 481.34x |
| britax.com | 7.51% | 405.32x |
| seraphine.com | 8.79% | 397.95x |
| jojomamanbebe.com | 6.42% | 347.25x |
| albeebaby.com | 17.30% | 343.99x |
| car-seat.org | 16.96% | 331.04x |
| monicaandandy.com | 7.74% | 308.68x |
| halosleep.com | 5.03% | 267.50x |
| rhbabyandchild.com | 10.30% | 249.82x |
| gracobaby.com | 30.95% | 242.17x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 43.72% | 56.16x |
| Cheerleading | 3.51% | 50.16x |
| Toys Shopping | 10.77% | 44.27x |
| Homeschooling | 0.89% | 32.58x |
| Organic Beauty & Skincare Products | 3.83% | 30.34x |
| Parenting Blogs | 4.03% | 28.60x |
| Child Development | 16.22% | 23.98x |
| Networking Marketing | 2.32% | 23.76x |
| Children's Health | 2.80% | 20.31x |
| Furniture & Home Improvement | 11.50% | 20.15x |
Composition Percentage:
The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
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DEMOGRAPHICS
The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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