Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 302.3 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 302.3 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 85.56% 30.20x
Baby Products Buyers 81.13% 28.83x
Parents with Kids 70.54% 25.50x
Mature Parents 60.80% 25.50x
New & Expecting Parents 66.72% 25.12x
Health Conscious Expecting Parents 68.23% 23.85x
Pregnancy Resources Researchers 65.50% 21.50x
Involved Parents 59.70% 20.94x
Food Allergies Researchers 54.85% 19.82x
Tech-Savvy Moms 53.51% 19.37x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Intermix.

Location Composition Index
Intermix 0.02% 2.74x
Bonobos 0.21% 2.42x
Lorna Jane 0.01% 2.20x
Club Monaco 0.03% 1.98x
Saint Laurent Paris 0.02% 1.84x
Patagonia 0.02% 1.74x
Tommy Bahama 0.05% 1.64x
Madewell 0.04% 1.62x
White House Black Market 0.49% 1.44x
Mens Wearhouse 0.71% 1.43x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is carseatblog.com.

Website Composition Index
carseatblog.com 15.14% 474.40x
gracobaby.com 22.63% 352.21x
seraphine.com 9.15% 351.39x
jojomamanbebe.com 6.26% 338.99x
albeebaby.com 18.84% 329.52x
car-seat.org 19.14% 314.31x
travelswithbaby.com 4.54% 267.90x
halosleep.com 4.77% 267.47x
potterybarnkids.com 13.42% 267.01x
pumpstation.com 4.37% 257.07x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 49.93% 48.65x
Toys Shopping 14.36% 48.44x
Cheerleading 4.51% 48.21x
Homeschooling 1.15% 33.80x
Organic Beauty & Skincare Products 5.65% 33.06x
Parenting Blogs 5.28% 31.53x
Child Development 19.40% 25.94x
Higher-End Fashion Brands 1.99% 25.44x
Home Décor, Furniture, & Decorating 0.04% 23.55x
Travel, Food, Fashion & Fitness 5.02% 22.94x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female