Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 480.7 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 480.7 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 79.67% 45.91x
Baby Products Buyers 75.36% 37.49x
Parents with Kids 60.78% 34.08x
Mature Parents 52.62% 33.65x
Health Conscious Expecting Parents 59.26% 32.54x
New & Expecting Parents 60.44% 31.15x
Pregnancy Resources Researchers 58.65% 29.42x
Food Allergies Researchers 44.89% 26.40x
Pediatricians 51.11% 26.21x
Tech-Savvy Moms 42.11% 25.11x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 2.94x
The North Face 0.04% 2.35x
Club Monaco 0.02% 2.34x
Intermix 0.02% 2.26x
Bonobos 0.06% 1.85x
Armani 0.06% 1.73x
Hugo Boss 0.05% 1.72x
Hollister 0.05% 1.68x
Gap 0.08% 1.64x
Johnston and Murphy 0.12% 1.63x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is bobgear.com.

Website Composition Index
bobgear.com 4.16% 367.27x
carseatblog.com 13.63% 367.03x
britax.com 10.06% 347.54x
4moms.com 5.50% 339.57x
monicaandandy.com 6.98% 312.62x
babyjogger.com 4.23% 292.26x
seraphine.com 8.05% 285.35x
pegperego.com 3.63% 272.86x
shopsugarbabies.com 3.78% 269.22x
albeebaby.com 15.26% 258.43x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 16.36% 47.69x
Cheerleading 4.99% 46.89x
New Parents 50.56% 45.66x
Parenting Blogs 5.15% 38.21x
Organic Beauty & Skincare Products 5.97% 31.10x
Homeschooling 1.05% 29.76x
Higher-End Fashion Brands 3.17% 27.39x
Travel, Food, Fashion & Fitness 5.24% 24.91x
Tattoos & Costumes 0.49% 23.17x
Child Development 19.57% 22.26x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female