Dstillery Audiences

PARENTING & CHILDREN'S ACTIVITIES

Audience Size: 562 Thousand Devices

Explore the Parenting & Children's Activities Audience

Below you'll find more information about the Parenting & Children's Activities audience, broken down in different categories based on their digital and physical behaviors. These are 562 thousand unique devices whose actions qualify for the Parenting & Children's Activities audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Children's Activities audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Children's Activities audience is Child Car Seat Researchers.

Interest Composition Index
Child Car Seat Researchers 77.78% 36.71x
Parents with Kids 57.82% 28.76x
Health Conscious Expecting Parents 57.03% 25.79x
Pregnancy Resources Researchers 55.33% 25.30x
Food Allergies Researchers 41.95% 22.03x
Pediatricians 49.05% 21.70x
Tech-Savvy Moms 41.06% 20.67x
Day Care Users 51.94% 19.98x
Stay-at-Home Parents 48.17% 19.51x
Photo Memory Makers 43.87% 19.45x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Interest attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Children's Activities audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Children's Activities audience is Madewell.

Location Composition Index
Madewell 0.05% 2.75x
Kate Spade 0.04% 2.40x
Joe's Jeans 0.01% 2.25x
Calvin Klein 0.02% 2.05x
Patagonia 0.04% 2.04x
Ann Taylor 0.04% 1.99x
Everlane 0.01% 1.86x
Intermix 0.02% 1.80x
Lululemon 0.11% 1.70x
Uniqlo 0.02% 1.67x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Location attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Children's Activities audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Children's Activities audience is cottonbabies.com.

Website Composition Index
cottonbabies.com 4.85% 438.07x
spearmintlove.com 4.13% 419.90x
carseatblog.com 13.41% 411.25x
bobgear.com 4.53% 397.17x
britax.com 10.91% 379.02x
4moms.com 6.01% 360.71x
seraphine.com 7.09% 339.49x
monicaandandy.com 7.65% 328.63x
babyjogger.com 4.68% 307.03x
albeebaby.com 15.00% 304.79x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Web attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Children's Activities audience is New Parents.

Content Affinity Composition Index
New Parents 49.23% 45.80x
Toys Shopping 16.96% 44.17x
Cheerleading 4.96% 43.91x
Parenting Blogs 4.99% 38.18x
Organic Beauty & Skincare Products 5.83% 30.27x
Homeschooling 1.03% 28.77x
Higher-End Fashion Brands 3.58% 27.09x
Travel, Food, Fashion & Fitness 4.82% 25.42x
Decoration & Fabric 0.08% 24.33x
Home Décor, Furniture, & Decorating 0.07% 23.22x
Composition Percentage: The overlap percentage between the Parenting & Children's Activities audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Children's Activities audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Children's Activities audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female