Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 34.94% | 12.41x |
| New & Expecting Parents | 35.97% | 11.40x |
| Parents with Kids | 35.61% | 11.00x |
| Pregnancy Resources Researchers | 33.28% | 10.97x |
| Mature Parents | 30.71% | 10.34x |
| Baby Products Buyers | 30.09% | 9.71x |
| Child Car Seat Researchers | 30.18% | 9.37x |
| Food Allergies Researchers | 28.38% | 9.18x |
| Involved Parents | 31.05% | 9.15x |
| Women's Health Researchers | 24.93% | 8.96x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.04% | 1.15x |
| Uniqlo | 0.01% | 1.13x |
| REI | 0.01% | 1.13x |
| Madewell | 0.02% | 1.12x |
| Old Navy | 0.06% | 1.12x |
| Free People | 0.02% | 1.11x |
| Jos A. Bank Clothiers | 0.03% | 1.05x |
| Zara | 0.02% | 1.05x |
| Kate Spade | 0.02% | 1.05x |
| Lululemon | 0.03% | 1.03x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.
| Website | Composition | Index |
| drgreene.com | 3.19% | 26.24x |
| pregnancy-info.net | 1.14% | 25.95x |
| alphamom.com | 2.83% | 24.79x |
| fitpregnancy.com | 1.70% | 24.48x |
| mom365.com | 5.40% | 24.25x |
| llli.org | 2.14% | 23.93x |
| wdwprepschool.com | 4.71% | 23.71x |
| medhelp.org | 2.96% | 23.50x |
| wdwinfo.com | 4.95% | 23.03x |
| medelabreastfeedingus.com | 3.29% | 22.83x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 9.45% | 12.69x |
| Parenting & Children's Activities | 2.28% | 12.56x |
| Theme Park Tourism | 6.26% | 11.10x |
| Homeschooling | 0.27% | 10.15x |
| Reproductive Health | 1.16% | 9.83x |
| Parenting & Pregnancy Resources | 34.40% | 9.49x |
| Organic Beauty & Skincare Products | 1.09% | 9.17x |
| Paleo & Keto Diet Enthusiasts | 3.68% | 9.00x |
| Natural Diet & Supplement Researchers | 1.83% | 9.00x |
| Pet Forums | 1.84% | 8.79x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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