Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 8.5 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 26.69% 12.06x
Health Conscious Expecting Parents 30.46% 11.72x
Parents with Kids 25.61% 11.59x
Pregnancy Resources Researchers 27.56% 11.12x
Mature Parents 22.89% 11.11x
Baby Products Buyers 23.85% 10.00x
Child Car Seat Researchers 26.19% 9.67x
Disney Vacation Planners 20.83% 9.65x
Orlando Activities Researchers 18.40% 9.64x
Women's Fitness Enthusiasts 18.24% 9.58x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.23x
Victoria's Secret 0.01% 1.14x
The Childrens Place 0.01% 1.11x
Mens Wearhouse 0.01% 1.10x
Maurices 0.01% 1.07x
Journeys 0.01% 1.05x
Carhartt 0.14% 0.99x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is llli.org.

Website Composition Index
llli.org 1.15% 22.35x
mom365.com 3.41% 21.95x
medelabreastfeedingus.com 1.69% 21.69x
alphamom.com 2.91% 21.12x
disneytouristblog.com 11.33% 20.45x
wdwprepschool.com 4.37% 20.30x
therighthairstyles.com 3.87% 20.29x
wdwinfo.com 6.17% 20.20x
drgreene.com 3.05% 19.98x
medhelp.org 2.00% 19.61x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 6.42% 12.73x
Parenting & Children's Activities 1.90% 11.98x
Theme Park Tourism 6.46% 11.19x
Reproductive Health 0.57% 10.07x
Homeschooling 0.20% 9.75x
Child Development 3.64% 9.36x
Paleo & Keto Diet Enthusiasts 2.14% 9.25x
Toys Shopping 1.02% 9.22x
Organic Beauty & Skincare Products 0.68% 9.20x
Natural Diet & Supplement Researchers 1.05% 9.11x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female