Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 6.6 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 36.36% 13.07x
New & Expecting Parents 33.65% 12.90x
Parents with Kids 33.49% 12.19x
Mature Parents 27.91% 11.79x
Pregnancy Resources Researchers 34.01% 11.58x
Involved Parents 29.22% 10.27x
Child Car Seat Researchers 28.40% 10.08x
Food Allergies Researchers 26.98% 10.05x
Hematologists 24.87% 9.85x
Bargain Shopping Researchers 22.74% 9.76x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.22x
White House Black Market 0.36% 1.19x
Mens Wearhouse 0.49% 1.18x
Jos A. Bank Clothiers 0.29% 1.18x
Express Outlets 0.01% 1.16x
Buckle 0.27% 1.15x
Columbia 0.01% 1.11x
Johnston and Murphy 0.45% 1.05x
REI 0.02% 1.04x
Eddie Bauer 0.03% 1.02x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 4.46% 33.27x
alphamom.com 3.29% 32.79x
drgreene.com 4.58% 32.50x
pregnancy-info.net 2.40% 32.43x
fitpregnancy.com 3.69% 30.71x
medhelp.org 4.20% 30.69x
exclusivepumping.com 1.85% 30.24x
easybabylife.com 1.90% 30.07x
dreamhomesource.com 1.74% 29.41x
mom365.com 6.74% 29.30x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 2.97% 13.78x
New Parents 12.10% 12.61x
Theme Park Tourism 7.38% 11.05x
Reproductive Health 2.21% 10.68x
Homeschooling 0.34% 10.66x
Organic Beauty & Skincare Products 1.66% 10.50x
Parenting & Pregnancy Resources 34.82% 10.32x
Teen Hair 3.58% 10.18x
Pet Forums 2.44% 9.63x
Female Lifestyle Content Readers 3.63% 9.59x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female