Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 5.2 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 25.05% 12.78x
Parents with Kids 24.38% 12.07x
Health Conscious Expecting Parents 28.38% 11.80x
Mature Parents 21.08% 11.52x
Pregnancy Resources Researchers 26.10% 10.98x
Disney Vacation Planners 22.95% 10.72x
Orlando Activities Researchers 16.48% 10.55x
Women's Fitness Enthusiasts 18.92% 10.35x
Wellness Enthusiasts 18.50% 10.30x
Home Design and Living Publication Readers 17.12% 10.23x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.

Website Composition Index
drgreene.com 1.49% 29.50x
wdwinfo.com 6.48% 29.07x
wdwprepschool.com 2.61% 28.83x
alphamom.com 2.64% 27.05x
disneytouristblog.com 8.42% 26.64x
medhelp.org 1.28% 26.05x
homeplans.com 1.03% 25.30x
exclusivepumping.com 1.74% 24.54x
nestedbean.com 1.40% 24.53x
thebump.com 25.93% 24.25x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 2.52% 15.56x
Parenting & Children's Activities 0.93% 14.04x
Theme Park Tourism 4.52% 13.01x
Reproductive Health 0.10% 11.50x
Homeschooling 0.04% 11.37x
Cheerleading 0.04% 11.36x
Hipster Clothing 0.02% 11.00x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 10.36x
Toys Shopping 0.37% 10.24x
Hair & Beauty 0.08% 9.91x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female