Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 8.6 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 29.82% 12.84x
New & Expecting Parents 26.41% 12.53x
Parents with Kids 25.82% 12.03x
Pregnancy Resources Researchers 27.18% 11.79x
Mature Parents 22.99% 11.43x
Baby Products Buyers 23.95% 10.32x
Child Car Seat Researchers 25.04% 10.14x
Food Allergies Researchers 21.31% 10.07x
Orlando Activities Researchers 19.06% 9.90x
Women's Health Researchers 19.20% 9.81x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.34x
Carhartt 0.12% 1.05x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.

Website Composition Index
drgreene.com 2.73% 22.75x
mom365.com 4.14% 22.18x
llli.org 1.56% 22.01x
fitpregnancy.com 1.16% 21.77x
wdwprepschool.com 4.90% 21.49x
aeroflowbreastpumps.com 1.25% 21.33x
medelabreastfeedingus.com 2.36% 21.25x
alphamom.com 2.84% 21.17x
medhelp.org 2.58% 20.80x
wdwinfo.com 5.11% 20.63x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 7.58% 12.98x
Parenting & Children's Activities 2.01% 12.48x
Theme Park Tourism 6.31% 11.33x
Reproductive Health 0.81% 10.22x
Homeschooling 0.25% 10.21x
Organic Beauty & Skincare Products 0.88% 9.60x
Paleo & Keto Diet Enthusiasts 2.76% 9.52x
Natural Diet & Supplement Researchers 1.40% 9.45x
Parenting & Pregnancy Resources 32.87% 9.44x
Child Development 4.53% 9.23x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female