Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 36.36% | 13.07x |
| New & Expecting Parents | 33.65% | 12.90x |
| Parents with Kids | 33.49% | 12.19x |
| Mature Parents | 27.91% | 11.79x |
| Pregnancy Resources Researchers | 34.01% | 11.58x |
| Involved Parents | 29.22% | 10.27x |
| Child Car Seat Researchers | 28.40% | 10.08x |
| Food Allergies Researchers | 26.98% | 10.05x |
| Hematologists | 24.87% | 9.85x |
| Bargain Shopping Researchers | 22.74% | 9.76x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.09% | 1.22x |
| White House Black Market | 0.36% | 1.19x |
| Mens Wearhouse | 0.49% | 1.18x |
| Jos A. Bank Clothiers | 0.29% | 1.18x |
| Express Outlets | 0.01% | 1.16x |
| Buckle | 0.27% | 1.15x |
| Columbia | 0.01% | 1.11x |
| Johnston and Murphy | 0.45% | 1.05x |
| REI | 0.02% | 1.04x |
| Eddie Bauer | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.
| Website | Composition | Index |
| wdwprepschool.com | 4.46% | 33.27x |
| alphamom.com | 3.29% | 32.79x |
| drgreene.com | 4.58% | 32.50x |
| pregnancy-info.net | 2.40% | 32.43x |
| fitpregnancy.com | 3.69% | 30.71x |
| medhelp.org | 4.20% | 30.69x |
| exclusivepumping.com | 1.85% | 30.24x |
| easybabylife.com | 1.90% | 30.07x |
| dreamhomesource.com | 1.74% | 29.41x |
| mom365.com | 6.74% | 29.30x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 2.97% | 13.78x |
| New Parents | 12.10% | 12.61x |
| Theme Park Tourism | 7.38% | 11.05x |
| Reproductive Health | 2.21% | 10.68x |
| Homeschooling | 0.34% | 10.66x |
| Organic Beauty & Skincare Products | 1.66% | 10.50x |
| Parenting & Pregnancy Resources | 34.82% | 10.32x |
| Teen Hair | 3.58% | 10.18x |
| Pet Forums | 2.44% | 9.63x |
| Female Lifestyle Content Readers | 3.63% | 9.59x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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