Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 36.75% | 14.24x |
| New & Expecting Parents | 33.31% | 13.94x |
| Parents with Kids | 32.02% | 13.41x |
| Mature Parents | 27.55% | 12.69x |
| Pregnancy Resources Researchers | 34.88% | 12.46x |
| Food Allergies Researchers | 26.26% | 11.05x |
| Involved Parents | 28.40% | 10.95x |
| Child Car Seat Researchers | 28.74% | 10.91x |
| Hematologists | 23.57% | 10.71x |
| Bargain Shopping Researchers | 22.05% | 10.70x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.28x |
| Aeropostale | 0.05% | 1.16x |
| Express | 0.03% | 1.15x |
| Chicos | 0.05% | 1.14x |
| Lululemon | 0.03% | 1.13x |
| Carhartt | 0.06% | 1.12x |
| REI | 0.01% | 1.11x |
| White House Black Market | 0.08% | 1.10x |
| Brooks Brothers | 0.02% | 1.10x |
| Buckle | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.
| Website | Composition | Index |
| wdwprepschool.com | 4.63% | 34.95x |
| dreamhomesource.com | 1.97% | 33.65x |
| pregnancy-info.net | 1.76% | 32.56x |
| homeplans.com | 1.68% | 32.48x |
| fitpregnancy.com | 2.75% | 31.64x |
| drgreene.com | 3.72% | 31.47x |
| alphamom.com | 2.96% | 31.43x |
| mom365.com | 6.58% | 31.43x |
| eplans.com | 2.31% | 30.59x |
| thebump.com | 33.16% | 30.26x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 2.53% | 14.59x |
| New Parents | 11.05% | 13.84x |
| Theme Park Tourism | 7.18% | 12.22x |
| Reproductive Health | 1.70% | 11.65x |
| Homeschooling | 0.31% | 11.42x |
| Parenting & Pregnancy Resources | 34.45% | 11.13x |
| Organic Beauty & Skincare Products | 1.36% | 10.92x |
| Teen Hair | 3.08% | 10.55x |
| Pet Forums | 2.21% | 10.41x |
| Natural Diet & Supplement Researchers | 2.54% | 10.33x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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