Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 5.8 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 14.52% 11.66x
Parents with Kids 13.77% 10.53x
Health Conscious Expecting Parents 21.96% 10.47x
Mature Parents 17.93% 9.82x
Disney Vacation Planners 16.66% 9.72x
Pregnancy Resources Researchers 18.38% 9.57x
Orlando Activities Researchers 5.07% 9.53x
Migraine Researchers 11.21% 9.36x
COVID Symptoms Researchers 7.84% 9.24x
Child Car Seat Researchers 20.05% 8.96x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.30x
Old Navy 0.03% 1.26x
Zumiez 0.02% 1.24x
Express 0.02% 1.21x
Buckle 0.02% 1.21x
The Childrens Place 0.02% 1.17x
American Eagle Outfitters 0.02% 1.15x
Gymboree 0.01% 1.15x
Maurices 0.03% 1.14x
Hollister 0.01% 1.14x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwinfo.com.

Website Composition Index
wdwinfo.com 1.73% 24.06x
wdwprepschool.com 2.43% 22.46x
disneytouristblog.com 8.59% 21.42x
alphamom.com 1.36% 20.64x
exclusivepumping.com 1.52% 19.85x
thebump.com 20.92% 19.37x
therighthairstyles.com 10.93% 18.32x
naturalbabylife.com 1.14% 17.65x
wellnessmama.com 2.62% 17.48x
thepostpartumparty.com 1.04% 17.33x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 0.93% 13.63x
Parenting & Children's Activities 0.19% 12.18x
Theme Park Tourism 5.62% 10.44x
Mysticism 0.01% 9.03x
Teen Hair 0.53% 8.70x
Toys Shopping 0.02% 8.10x
Parenting & Pregnancy Resources 21.28% 7.75x
Reproductive Health 0.02% 7.66x
Vegans & Animal Welfare 0.09% 7.62x
Baby Names 3.80% 7.28x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female