Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 6.9 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 22.65% 11.26x
Parents with Kids 22.16% 10.69x
Health Conscious Expecting Parents 26.71% 10.41x
Mature Parents 19.08% 10.30x
Disney Vacation Planners 21.57% 9.85x
Pregnancy Resources Researchers 24.22% 9.73x
Orlando Activities Researchers 15.06% 9.39x
Women's Fitness Enthusiasts 17.56% 9.20x
Home Custom Bedroom Decorators 14.30% 9.13x
Custom Home Lighting Shoppers 14.30% 9.13x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.21x
Hollister 0.01% 1.19x
H&M 0.01% 1.14x
Victoria's Secret 0.03% 1.13x
Gymboree 0.01% 1.09x
Old Navy 0.03% 1.08x
The Childrens Place 0.02% 1.04x
Buckle 0.02% 1.02x
Zumiez 0.01% 1.02x
Carhartt 0.18% 1.01x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwinfo.com.

Website Composition Index
wdwinfo.com 5.88% 25.93x
wdwprepschool.com 2.53% 25.54x
alphamom.com 2.51% 23.96x
disneytouristblog.com 9.67% 23.61x
medhelp.org 1.21% 22.58x
exclusivepumping.com 1.90% 21.81x
eplans.com 1.70% 21.56x
thebump.com 25.89% 20.84x
dreamhomesource.com 1.39% 20.81x
wellnessmama.com 5.50% 20.79x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 2.07% 13.58x
Parenting & Children's Activities 0.76% 12.76x
Theme Park Tourism 4.86% 11.29x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 9.95x
Hipster Clothing 0.01% 9.59x
Homeschooling 0.02% 9.34x
Toys Shopping 0.25% 9.04x
Teen Hair 1.02% 8.82x
Reproductive Health 0.07% 8.79x
Hair & Beauty 0.05% 8.65x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female