Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 26.69% | 12.06x |
| Health Conscious Expecting Parents | 30.46% | 11.72x |
| Parents with Kids | 25.61% | 11.59x |
| Pregnancy Resources Researchers | 27.56% | 11.12x |
| Mature Parents | 22.89% | 11.11x |
| Baby Products Buyers | 23.85% | 10.00x |
| Child Car Seat Researchers | 26.19% | 9.67x |
| Disney Vacation Planners | 20.83% | 9.65x |
| Orlando Activities Researchers | 18.40% | 9.64x |
| Women's Fitness Enthusiasts | 18.24% | 9.58x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.23x |
| Victoria's Secret | 0.01% | 1.14x |
| The Childrens Place | 0.01% | 1.11x |
| Mens Wearhouse | 0.01% | 1.10x |
| Maurices | 0.01% | 1.07x |
| Journeys | 0.01% | 1.05x |
| Carhartt | 0.14% | 0.99x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is llli.org.
| Website | Composition | Index |
| llli.org | 1.15% | 22.35x |
| mom365.com | 3.41% | 21.95x |
| medelabreastfeedingus.com | 1.69% | 21.69x |
| alphamom.com | 2.91% | 21.12x |
| disneytouristblog.com | 11.33% | 20.45x |
| wdwprepschool.com | 4.37% | 20.30x |
| therighthairstyles.com | 3.87% | 20.29x |
| wdwinfo.com | 6.17% | 20.20x |
| drgreene.com | 3.05% | 19.98x |
| medhelp.org | 2.00% | 19.61x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 6.42% | 12.73x |
| Parenting & Children's Activities | 1.90% | 11.98x |
| Theme Park Tourism | 6.46% | 11.19x |
| Reproductive Health | 0.57% | 10.07x |
| Homeschooling | 0.20% | 9.75x |
| Child Development | 3.64% | 9.36x |
| Paleo & Keto Diet Enthusiasts | 2.14% | 9.25x |
| Toys Shopping | 1.02% | 9.22x |
| Organic Beauty & Skincare Products | 0.68% | 9.20x |
| Natural Diet & Supplement Researchers | 1.05% | 9.11x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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