Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 4.7 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Parents with Kids.

Interest Composition Index
Parents with Kids 30.59% 14.79x
Pregnancy Resources Researchers 31.60% 12.11x
New & Expecting Parents 48.21% 11.30x
Mature Parents 39.13% 11.27x
Movies Industry 22.43% 11.08x
Bargain Shopping Researchers 18.65% 10.76x
Involved Parents 24.53% 10.66x
Hematologists 20.87% 10.63x
Women's Fitness Enthusiasts 17.88% 10.47x
Pharmacy Shoppers 18.88% 10.39x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.37x
Uniqlo 0.01% 1.22x
Club Monaco 0.01% 1.16x
Tommy Bahama 0.02% 1.10x
Dressbarn 0.03% 1.09x
Talbots 0.03% 1.08x
Free People 0.01% 1.08x
Lululemon 0.03% 1.07x
Kate Spade 0.02% 1.04x
Charlotte Russe 0.01% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mybabysleepguide.com.

Website Composition Index
mybabysleepguide.com 0.07% 62.17x
pregmed.org 0.21% 58.53x
thebabycorner.com 0.16% 58.23x
alphamom.com 5.27% 55.83x
modernalternativepregnancy.com 0.30% 55.81x
wdwprepschool.com 4.40% 54.89x
paddedtushstats.com 0.07% 54.73x
themeparkinsider.com 0.25% 52.75x
babykerf.com 0.13% 52.07x
gentlenursery.com 0.34% 51.69x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.17% 16.42x
New Parents 16.74% 13.11x
Theme Park Tourism 6.15% 12.37x
Stay at Home Mom 6.12% 12.21x
Organic Beauty & Skincare Products 2.60% 12.02x
Parenting & Pregnancy Resources 38.00% 11.80x
Pet Forums 1.83% 11.75x
Homeschooling 0.52% 11.44x
Female Lifestyle Content Readers 2.74% 11.39x
Travel, Food, Fashion & Fitness 1.95% 11.26x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999