Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 4.8 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 28.66% 14.59x
Parents with Kids 27.40% 13.96x
Mature Parents 23.77% 13.38x
Health Conscious Expecting Parents 33.26% 13.06x
Pregnancy Resources Researchers 29.41% 12.73x
Orlando Activities Researchers 18.05% 12.14x
Wellness Enthusiasts 20.69% 12.05x
Women's Fitness Enthusiasts 19.74% 11.93x
Disney Vacation Planners 23.77% 11.85x
Women's Health Researchers 19.84% 11.71x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.38x
Dressbarn 0.01% 1.25x
Mens Wearhouse 0.01% 1.16x
Maurices 0.02% 1.06x
Buckle 0.01% 1.02x
Journeys 0.02% 1.02x
Carhartt 0.11% 1.01x
Old Navy 0.01% 0.97x
Express 0.01% 0.97x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mom365.com.

Website Composition Index
mom365.com 1.27% 33.95x
wdwprepschool.com 2.71% 30.63x
drgreene.com 2.14% 30.39x
wdwinfo.com 7.09% 30.14x
disneytouristblog.com 8.35% 29.86x
medhelp.org 1.31% 29.09x
alphamom.com 2.66% 28.98x
homeplans.com 1.03% 27.47x
dreamhomesource.com 1.70% 26.10x
thebump.com 26.03% 25.94x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 3.55% 17.75x
Parenting & Children's Activities 1.24% 15.84x
Theme Park Tourism 5.11% 14.98x
Homeschooling 0.08% 13.46x
Reproductive Health 0.17% 12.89x
Cheerleading 0.08% 11.51x
Child Development 1.64% 11.46x
Hair & Beauty 0.21% 11.41x
Paleo & Keto Diet Enthusiasts 0.95% 11.38x
Toys Shopping 0.54% 11.36x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female