Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 29.82% | 12.84x |
| New & Expecting Parents | 26.41% | 12.53x |
| Parents with Kids | 25.82% | 12.03x |
| Pregnancy Resources Researchers | 27.18% | 11.79x |
| Mature Parents | 22.99% | 11.43x |
| Baby Products Buyers | 23.95% | 10.32x |
| Child Car Seat Researchers | 25.04% | 10.14x |
| Food Allergies Researchers | 21.31% | 10.07x |
| Orlando Activities Researchers | 19.06% | 9.90x |
| Women's Health Researchers | 19.20% | 9.81x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.34x |
| Carhartt | 0.12% | 1.05x |
| Mens Wearhouse | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.
| Website | Composition | Index |
| drgreene.com | 2.73% | 22.75x |
| mom365.com | 4.14% | 22.18x |
| llli.org | 1.56% | 22.01x |
| fitpregnancy.com | 1.16% | 21.77x |
| wdwprepschool.com | 4.90% | 21.49x |
| aeroflowbreastpumps.com | 1.25% | 21.33x |
| medelabreastfeedingus.com | 2.36% | 21.25x |
| alphamom.com | 2.84% | 21.17x |
| medhelp.org | 2.58% | 20.80x |
| wdwinfo.com | 5.11% | 20.63x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 7.58% | 12.98x |
| Parenting & Children's Activities | 2.01% | 12.48x |
| Theme Park Tourism | 6.31% | 11.33x |
| Reproductive Health | 0.81% | 10.22x |
| Homeschooling | 0.25% | 10.21x |
| Organic Beauty & Skincare Products | 0.88% | 9.60x |
| Paleo & Keto Diet Enthusiasts | 2.76% | 9.52x |
| Natural Diet & Supplement Researchers | 1.40% | 9.45x |
| Parenting & Pregnancy Resources | 32.87% | 9.44x |
| Child Development | 4.53% | 9.23x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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