Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 4.6 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 36.75% 14.24x
New & Expecting Parents 33.31% 13.94x
Parents with Kids 32.02% 13.41x
Mature Parents 27.55% 12.69x
Pregnancy Resources Researchers 34.88% 12.46x
Food Allergies Researchers 26.26% 11.05x
Involved Parents 28.40% 10.95x
Child Car Seat Researchers 28.74% 10.91x
Hematologists 23.57% 10.71x
Bargain Shopping Researchers 22.05% 10.70x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.28x
Aeropostale 0.05% 1.16x
Express 0.03% 1.15x
Chicos 0.05% 1.14x
Lululemon 0.03% 1.13x
Carhartt 0.06% 1.12x
REI 0.01% 1.11x
White House Black Market 0.08% 1.10x
Brooks Brothers 0.02% 1.10x
Buckle 0.06% 1.09x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 4.63% 34.95x
dreamhomesource.com 1.97% 33.65x
pregnancy-info.net 1.76% 32.56x
homeplans.com 1.68% 32.48x
fitpregnancy.com 2.75% 31.64x
drgreene.com 3.72% 31.47x
alphamom.com 2.96% 31.43x
mom365.com 6.58% 31.43x
eplans.com 2.31% 30.59x
thebump.com 33.16% 30.26x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 2.53% 14.59x
New Parents 11.05% 13.84x
Theme Park Tourism 7.18% 12.22x
Reproductive Health 1.70% 11.65x
Homeschooling 0.31% 11.42x
Parenting & Pregnancy Resources 34.45% 11.13x
Organic Beauty & Skincare Products 1.36% 10.92x
Teen Hair 3.08% 10.55x
Pet Forums 2.21% 10.41x
Natural Diet & Supplement Researchers 2.54% 10.33x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female