Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 29.55% | 16.24x |
| New & Expecting Parents | 31.43% | 16.21x |
| Parents with Kids | 28.85% | 16.19x |
| Mature Parents | 25.26% | 16.16x |
| Pregnancy Resources Researchers | 29.02% | 14.57x |
| Child Car Seat Researchers | 23.06% | 13.30x |
| Bargain Shopping Researchers | 17.70% | 13.20x |
| Food Allergies Researchers | 21.89% | 12.89x |
| Baby Products Buyers | 25.43% | 12.66x |
| Hematologists | 21.13% | 12.59x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 1.32x |
| Jos A. Bank Clothiers | 0.27% | 1.21x |
| Bonobos | 0.03% | 1.17x |
| Dressbarn | 0.03% | 1.13x |
| Lane Bryant | 0.04% | 1.13x |
| Michael Kors | 0.01% | 1.12x |
| Johnston and Murphy | 0.07% | 1.12x |
| Victoria's Secret | 0.05% | 1.10x |
| Mens Wearhouse | 0.40% | 1.10x |
| Columbia | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.
| Website | Composition | Index |
| wdwprepschool.com | 5.88% | 39.08x |
| alphamom.com | 4.28% | 38.38x |
| babycenter.ca | 1.05% | 35.78x |
| dreamhomesource.com | 1.95% | 35.63x |
| drgreene.com | 4.89% | 34.70x |
| wdwinfo.com | 5.34% | 34.38x |
| homeplans.com | 1.95% | 33.88x |
| eplans.com | 2.33% | 33.12x |
| yourfirstvisit.net | 1.00% | 33.09x |
| mom365.com | 8.32% | 32.94x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 4.88% | 16.37x |
| New Parents | 14.95% | 13.51x |
| Theme Park Tourism | 7.73% | 12.88x |
| Organic Beauty & Skincare Products | 2.34% | 12.17x |
| Homeschooling | 0.43% | 12.06x |
| Teen Hair | 4.63% | 11.76x |
| Pet Forums | 2.50% | 11.71x |
| Reproductive Health | 3.60% | 11.63x |
| Female Lifestyle Content Readers | 3.53% | 11.19x |
| Parenting & Pregnancy Resources | 36.37% | 10.91x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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