Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 8.1 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 34.94% 12.41x
New & Expecting Parents 35.97% 11.40x
Parents with Kids 35.61% 11.00x
Pregnancy Resources Researchers 33.28% 10.97x
Mature Parents 30.71% 10.34x
Baby Products Buyers 30.09% 9.71x
Child Car Seat Researchers 30.18% 9.37x
Food Allergies Researchers 28.38% 9.18x
Involved Parents 31.05% 9.15x
Women's Health Researchers 24.93% 8.96x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Chicos.

Location Composition Index
Chicos 0.04% 1.15x
Uniqlo 0.01% 1.13x
REI 0.01% 1.13x
Madewell 0.02% 1.12x
Old Navy 0.06% 1.12x
Free People 0.02% 1.11x
Jos A. Bank Clothiers 0.03% 1.05x
Zara 0.02% 1.05x
Kate Spade 0.02% 1.05x
Lululemon 0.03% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.

Website Composition Index
drgreene.com 3.19% 26.24x
pregnancy-info.net 1.14% 25.95x
alphamom.com 2.83% 24.79x
fitpregnancy.com 1.70% 24.48x
mom365.com 5.40% 24.25x
llli.org 2.14% 23.93x
wdwprepschool.com 4.71% 23.71x
medhelp.org 2.96% 23.50x
wdwinfo.com 4.95% 23.03x
medelabreastfeedingus.com 3.29% 22.83x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 9.45% 12.69x
Parenting & Children's Activities 2.28% 12.56x
Theme Park Tourism 6.26% 11.10x
Homeschooling 0.27% 10.15x
Reproductive Health 1.16% 9.83x
Parenting & Pregnancy Resources 34.40% 9.49x
Organic Beauty & Skincare Products 1.09% 9.17x
Paleo & Keto Diet Enthusiasts 3.68% 9.00x
Natural Diet & Supplement Researchers 1.83% 9.00x
Pet Forums 1.84% 8.79x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female