Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 4.6 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 1.81% 10.34x
New & Expecting Parents 20.81% 10.22x
Migraine Researchers 9.29% 10.03x
Health Conscious Expecting Parents 19.04% 9.90x
Disney Vacation Planners 13.24% 9.44x
Online Health Researchers 8.14% 9.34x
COVID Symptoms Researchers 6.23% 9.13x
Mature Parents 16.74% 9.04x
Pregnancy Resources Researchers 15.58% 8.81x
Custom Home Lighting Shoppers 2.05% 8.79x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.34x
Jos A. Bank Clothiers 0.01% 1.22x
Buckle 0.02% 1.19x
Maurices 0.04% 1.19x
White House Black Market 0.02% 1.18x
Aeropostale 0.02% 1.17x
Talbots 0.02% 1.14x
Express 0.02% 1.10x
Urban Outfitters 0.02% 1.10x
Hollister 0.01% 1.07x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 2.34% 26.15x
disneytouristblog.com 8.04% 24.83x
alphamom.com 1.12% 24.22x
thebump.com 18.82% 22.70x
therighthairstyles.com 8.80% 22.03x
exclusivepumping.com 1.41% 21.86x
babycenter.com 24.57% 20.04x
neighborfoodblog.com 2.91% 19.91x
wellnessmama.com 2.16% 19.68x
naturalbabylife.com 1.07% 19.65x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 0.69% 13.64x
Parenting & Children's Activities 0.14% 12.50x
Theme Park Tourism 4.81% 9.53x
Teen Hair 0.34% 7.57x
Parenting & Pregnancy Resources 17.28% 7.39x
Baby Names 3.04% 6.72x
Vegans & Animal Welfare 0.05% 6.60x
Reproductive Health 0.01% 6.57x
Canada Shopping - Kitchenware 0.07% 6.28x
Paleo & Keto Diet Enthusiasts 0.13% 6.26x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female