Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 5.5 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 29.55% 16.24x
New & Expecting Parents 31.43% 16.21x
Parents with Kids 28.85% 16.19x
Mature Parents 25.26% 16.16x
Pregnancy Resources Researchers 29.02% 14.57x
Child Car Seat Researchers 23.06% 13.30x
Bargain Shopping Researchers 17.70% 13.20x
Food Allergies Researchers 21.89% 12.89x
Baby Products Buyers 25.43% 12.66x
Hematologists 21.13% 12.59x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is The North Face.

Location Composition Index
The North Face 0.02% 1.32x
Jos A. Bank Clothiers 0.27% 1.21x
Bonobos 0.03% 1.17x
Dressbarn 0.03% 1.13x
Lane Bryant 0.04% 1.13x
Michael Kors 0.01% 1.12x
Johnston and Murphy 0.07% 1.12x
Victoria's Secret 0.05% 1.10x
Mens Wearhouse 0.40% 1.10x
Columbia 0.01% 1.10x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 5.88% 39.08x
alphamom.com 4.28% 38.38x
babycenter.ca 1.05% 35.78x
dreamhomesource.com 1.95% 35.63x
drgreene.com 4.89% 34.70x
wdwinfo.com 5.34% 34.38x
homeplans.com 1.95% 33.88x
eplans.com 2.33% 33.12x
yourfirstvisit.net 1.00% 33.09x
mom365.com 8.32% 32.94x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.88% 16.37x
New Parents 14.95% 13.51x
Theme Park Tourism 7.73% 12.88x
Organic Beauty & Skincare Products 2.34% 12.17x
Homeschooling 0.43% 12.06x
Teen Hair 4.63% 11.76x
Pet Forums 2.50% 11.71x
Reproductive Health 3.60% 11.63x
Female Lifestyle Content Readers 3.53% 11.19x
Parenting & Pregnancy Resources 36.37% 10.91x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female