Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 6 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 22.88% 11.41x
Parents with Kids 22.17% 10.75x
Health Conscious Expecting Parents 27.02% 10.58x
Mature Parents 18.92% 10.24x
Disney Vacation Planners 21.91% 9.86x
Pregnancy Resources Researchers 24.48% 9.82x
Orlando Activities Researchers 14.91% 9.53x
Women's Fitness Enthusiasts 16.75% 9.24x
Home Custom Bedroom Decorators 13.20% 9.17x
Custom Home Lighting Shoppers 13.20% 9.17x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.29x
Eddie Bauer 0.01% 1.27x
J. Crew 0.01% 1.23x
Express 0.03% 1.19x
Hollister 0.02% 1.15x
Gap 0.02% 1.15x
Gymboree 0.02% 1.14x
Lululemon 0.01% 1.14x
Chicos 0.02% 1.14x
Victoria's Secret 0.04% 1.13x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwinfo.com.

Website Composition Index
wdwinfo.com 4.68% 26.71x
wdwprepschool.com 2.33% 26.06x
disneytouristblog.com 9.04% 24.75x
alphamom.com 2.08% 24.66x
eplans.com 1.09% 23.31x
medhelp.org 1.20% 22.83x
exclusivepumping.com 1.90% 22.67x
thebump.com 25.42% 21.51x
wellnessmama.com 4.34% 20.95x
madeformums.com 2.38% 20.19x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 1.68% 13.94x
Parenting & Children's Activities 0.54% 13.13x
Theme Park Tourism 4.93% 11.46x
Hair & Beauty 0.03% 10.16x
Teen Hair 0.92% 9.45x
Toys Shopping 0.15% 9.25x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.01% 9.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.12x
Homeschooling 0.01% 9.12x
Reproductive Health 0.05% 9.07x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female