Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 6.1 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 27.37% 15.92x
Health Conscious Expecting Parents 28.62% 15.59x
Mature Parents 22.39% 15.29x
Parents with Kids 26.23% 15.13x
Pregnancy Resources Researchers 27.05% 14.20x
Child Car Seat Researchers 22.13% 12.57x
Baby Products Buyers 21.80% 12.54x
Food Allergies Researchers 20.62% 12.15x
Bargain Shopping Researchers 16.60% 12.06x
Natural and Holistic Health Researchers 18.88% 11.98x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.25x
Jos A. Bank Clothiers 0.36% 1.25x
Belk 0.01% 1.20x
Mens Wearhouse 0.55% 1.19x
Bonobos 0.07% 1.17x
Johnston and Murphy 0.16% 1.17x
White House Black Market 0.24% 1.16x
Columbia 0.01% 1.14x
Buckle 0.19% 1.12x
Levi Strauss 0.02% 1.11x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 5.49% 36.32x
alphamom.com 4.02% 35.57x
drgreene.com 5.05% 33.37x
pregnancy-info.net 3.75% 32.94x
dreamhomesource.com 1.83% 32.48x
wdwinfo.com 5.34% 32.04x
countdowntopregnancy.com 1.11% 32.01x
medhelp.org 5.55% 31.78x
babycenter.ca 1.01% 31.59x
homeplans.com 1.79% 31.58x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.26% 15.00x
New Parents 14.58% 12.79x
Theme Park Tourism 7.91% 11.86x
Organic Beauty & Skincare Products 2.18% 11.25x
Homeschooling 0.40% 11.24x
Reproductive Health 3.30% 10.94x
Teen Hair 4.37% 10.83x
Pet Forums 2.73% 10.59x
Parenting & Pregnancy Resources 36.49% 10.34x
Female Lifestyle Content Readers 3.86% 10.29x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female