Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 3.4 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Mature Parents.

Interest Composition Index
Mature Parents 12.71% 11.58x
COVID Symptoms Researchers 4.37% 11.40x
Online Health Researchers 9.82% 10.46x
Child Car Seat Researchers 15.31% 10.19x
Migraine Researchers 18.73% 9.97x
Drug Store Shoppers 11.44% 9.94x
Disney Vacation Planners 17.50% 9.91x
Disney Fans 17.44% 9.91x
Parents with Kids 18.13% 9.61x
Orlando Activities Researchers 15.57% 9.57x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Maurices.

Location Composition Index
Maurices 0.03% 1.43x
Journeys 0.01% 1.40x
Gymboree 0.01% 1.09x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 2.59% 31.67x
disneytouristblog.com 9.11% 31.65x
thebump.com 19.42% 28.05x
exclusivepumping.com 1.29% 27.98x
americanpregnancy.org 2.10% 26.45x
naturalbabylife.com 1.01% 25.98x
babycenter.com 24.72% 24.27x
wellnessmama.com 2.19% 24.17x
hellomotherhood.com 1.57% 23.98x
thepostpartumparty.com 1.05% 23.19x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.12% 15.54x
Theme Park Tourism 6.16% 10.45x
Vegans & Animal Welfare 0.04% 7.93x
Baby Names 2.82% 7.36x
Paleo & Keto Diet Enthusiasts 0.10% 7.10x
Parenting Blogs 0.47% 6.94x
Low Carb Diets 0.96% 6.81x
Perfume, Makeup & Cosmetics 0.12% 6.74x
African-American Hair 0.03% 6.63x
Stay at Home Mom 5.78% 6.58x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female