Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 22.88% | 11.41x |
| Parents with Kids | 22.17% | 10.75x |
| Health Conscious Expecting Parents | 27.02% | 10.58x |
| Mature Parents | 18.92% | 10.24x |
| Disney Vacation Planners | 21.91% | 9.86x |
| Pregnancy Resources Researchers | 24.48% | 9.82x |
| Orlando Activities Researchers | 14.91% | 9.53x |
| Women's Fitness Enthusiasts | 16.75% | 9.24x |
| Home Custom Bedroom Decorators | 13.20% | 9.17x |
| Custom Home Lighting Shoppers | 13.20% | 9.17x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.29x |
| Eddie Bauer | 0.01% | 1.27x |
| J. Crew | 0.01% | 1.23x |
| Express | 0.03% | 1.19x |
| Hollister | 0.02% | 1.15x |
| Gap | 0.02% | 1.15x |
| Gymboree | 0.02% | 1.14x |
| Lululemon | 0.01% | 1.14x |
| Chicos | 0.02% | 1.14x |
| Victoria's Secret | 0.04% | 1.13x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwinfo.com.
| Website | Composition | Index |
| wdwinfo.com | 4.68% | 26.71x |
| wdwprepschool.com | 2.33% | 26.06x |
| disneytouristblog.com | 9.04% | 24.75x |
| alphamom.com | 2.08% | 24.66x |
| eplans.com | 1.09% | 23.31x |
| medhelp.org | 1.20% | 22.83x |
| exclusivepumping.com | 1.90% | 22.67x |
| thebump.com | 25.42% | 21.51x |
| wellnessmama.com | 4.34% | 20.95x |
| madeformums.com | 2.38% | 20.19x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 1.68% | 13.94x |
| Parenting & Children's Activities | 0.54% | 13.13x |
| Theme Park Tourism | 4.93% | 11.46x |
| Hair & Beauty | 0.03% | 10.16x |
| Teen Hair | 0.92% | 9.45x |
| Toys Shopping | 0.15% | 9.25x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.01% | 9.14x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 9.12x |
| Homeschooling | 0.01% | 9.12x |
| Reproductive Health | 0.05% | 9.07x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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