Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 12.71% | 11.58x |
| COVID Symptoms Researchers | 4.37% | 11.40x |
| Online Health Researchers | 9.82% | 10.46x |
| Child Car Seat Researchers | 15.31% | 10.19x |
| Migraine Researchers | 18.73% | 9.97x |
| Drug Store Shoppers | 11.44% | 9.94x |
| Disney Vacation Planners | 17.50% | 9.91x |
| Disney Fans | 17.44% | 9.91x |
| Parents with Kids | 18.13% | 9.61x |
| Orlando Activities Researchers | 15.57% | 9.57x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.43x |
| Journeys | 0.01% | 1.40x |
| Gymboree | 0.01% | 1.09x |
| Old Navy | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.
| Website | Composition | Index |
| wdwprepschool.com | 2.59% | 31.67x |
| disneytouristblog.com | 9.11% | 31.65x |
| thebump.com | 19.42% | 28.05x |
| exclusivepumping.com | 1.29% | 27.98x |
| americanpregnancy.org | 2.10% | 26.45x |
| naturalbabylife.com | 1.01% | 25.98x |
| babycenter.com | 24.72% | 24.27x |
| wellnessmama.com | 2.19% | 24.17x |
| hellomotherhood.com | 1.57% | 23.98x |
| thepostpartumparty.com | 1.05% | 23.19x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.12% | 15.54x |
| Theme Park Tourism | 6.16% | 10.45x |
| Vegans & Animal Welfare | 0.04% | 7.93x |
| Baby Names | 2.82% | 7.36x |
| Paleo & Keto Diet Enthusiasts | 0.10% | 7.10x |
| Parenting Blogs | 0.47% | 6.94x |
| Low Carb Diets | 0.96% | 6.81x |
| Perfume, Makeup & Cosmetics | 0.12% | 6.74x |
| African-American Hair | 0.03% | 6.63x |
| Stay at Home Mom | 5.78% | 6.58x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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