Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 30.58% | 14.88x |
| Pregnancy Resources Researchers | 30.63% | 12.43x |
| Mature Parents | 39.56% | 11.34x |
| New & Expecting Parents | 48.33% | 11.20x |
| Bargain Shopping Researchers | 20.26% | 11.02x |
| Hematologists | 21.91% | 11.02x |
| Food Allergies Researchers | 23.20% | 11.00x |
| Healthy Eaters | 19.38% | 10.86x |
| Women's Fitness Enthusiasts | 18.50% | 10.81x |
| Pharmacy Shoppers | 19.41% | 10.80x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Curious about what else the Parenting & Healthy Eating audience is interested in?
Sign Up
APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.64x |
| REI | 0.02% | 1.12x |
| Kate Spade | 0.02% | 1.11x |
| Tommy Bahama | 0.03% | 1.08x |
| Ann Taylor | 0.02% | 1.07x |
| Gymboree | 0.03% | 1.06x |
| Patagonia | 0.01% | 1.04x |
| Charlotte Russe | 0.02% | 1.04x |
| Intermix | 0.01% | 1.03x |
| LL Bean | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Want to find more of the Parenting & Healthy Eating audience in the real world?
Sign Up
WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is alphamom.com.
| Website | Composition | Index |
| alphamom.com | 4.51% | 51.77x |
| wdwprepschool.com | 5.04% | 51.10x |
| homeplans.com | 1.79% | 46.40x |
| mom365.com | 6.68% | 46.23x |
| pumpstation.com | 1.02% | 46.12x |
| babycenter.ca | 1.39% | 45.94x |
| drgreene.com | 3.94% | 45.73x |
| wdwinfo.com | 4.28% | 44.21x |
| dreamhomesource.com | 1.68% | 44.16x |
| hybridrastamama.com | 1.02% | 44.05x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Want to see more of the websites the Parenting & Healthy Eating audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 6.22% | 16.62x |
| New Parents | 16.72% | 13.65x |
| Theme Park Tourism | 6.87% | 12.83x |
| Organic Beauty & Skincare Products | 2.69% | 12.42x |
| Pet Forums | 2.20% | 12.35x |
| Homeschooling | 0.51% | 12.10x |
| Female Lifestyle Content Readers | 3.19% | 11.35x |
| Travel, Food, Fashion & Fitness | 2.16% | 11.30x |
| DIY Decoration & Furniture | 2.51% | 11.16x |
| Teen Hair | 5.70% | 11.13x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Want to see more of the Content Affinities the Parenting & Healthy Eating audience visits?
Sign Up
DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Parenting & Healthy Eating audience?
Sign Up