Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 25.05% | 12.78x |
| Parents with Kids | 24.38% | 12.07x |
| Health Conscious Expecting Parents | 28.38% | 11.80x |
| Mature Parents | 21.08% | 11.52x |
| Pregnancy Resources Researchers | 26.10% | 10.98x |
| Disney Vacation Planners | 22.95% | 10.72x |
| Orlando Activities Researchers | 16.48% | 10.55x |
| Women's Fitness Enthusiasts | 18.92% | 10.35x |
| Wellness Enthusiasts | 18.50% | 10.30x |
| Home Design and Living Publication Readers | 17.12% | 10.23x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.05x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is drgreene.com.
| Website | Composition | Index |
| drgreene.com | 1.49% | 29.50x |
| wdwinfo.com | 6.48% | 29.07x |
| wdwprepschool.com | 2.61% | 28.83x |
| alphamom.com | 2.64% | 27.05x |
| disneytouristblog.com | 8.42% | 26.64x |
| medhelp.org | 1.28% | 26.05x |
| homeplans.com | 1.03% | 25.30x |
| exclusivepumping.com | 1.74% | 24.54x |
| nestedbean.com | 1.40% | 24.53x |
| thebump.com | 25.93% | 24.25x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.52% | 15.56x |
| Parenting & Children's Activities | 0.93% | 14.04x |
| Theme Park Tourism | 4.52% | 13.01x |
| Reproductive Health | 0.10% | 11.50x |
| Homeschooling | 0.04% | 11.37x |
| Cheerleading | 0.04% | 11.36x |
| Hipster Clothing | 0.02% | 11.00x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.05% | 10.36x |
| Toys Shopping | 0.37% | 10.24x |
| Hair & Beauty | 0.08% | 9.91x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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