Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 29.54% | 9.76x |
| Parents with Kids | 28.80% | 9.39x |
| Health Conscious Expecting Parents | 32.03% | 9.35x |
| Mature Parents | 25.26% | 9.00x |
| Pregnancy Resources Researchers | 28.62% | 8.96x |
| True Crime Podcast Listeners | 0.08% | 8.45x |
| Baby Products Buyers | 26.04% | 8.08x |
| Wellness Enthusiasts | 23.17% | 8.06x |
| Orlando Activities Researchers | 21.16% | 7.97x |
| Disney Vacation Planners | 23.53% | 7.91x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.41x |
| Dressbarn | 0.01% | 1.37x |
| Buckle | 0.01% | 1.32x |
| Mens Wearhouse | 0.02% | 1.23x |
| Old Navy | 0.02% | 1.22x |
| Lane Bryant | 0.01% | 1.20x |
| The Childrens Place | 0.02% | 1.18x |
| Maurices | 0.02% | 1.16x |
| Journeys | 0.02% | 1.15x |
| Victoria's Secret | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mom365.com.
| Website | Composition | Index |
| mom365.com | 2.53% | 22.16x |
| medelabreastfeedingus.com | 1.27% | 21.25x |
| disneytouristblog.com | 10.62% | 20.90x |
| alphamom.com | 2.99% | 20.79x |
| wdwprepschool.com | 3.77% | 20.79x |
| wdwinfo.com | 6.97% | 20.51x |
| drgreene.com | 3.05% | 20.47x |
| medhelp.org | 1.50% | 19.27x |
| homeplans.com | 1.16% | 19.14x |
| home-ec101.com | 1.04% | 18.89x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 5.49% | 11.22x |
| Parenting & Children's Activities | 1.86% | 10.25x |
| Theme Park Tourism | 6.16% | 9.72x |
| Homeschooling | 0.15% | 8.69x |
| Reproductive Health | 0.40% | 8.54x |
| Child Development | 2.96% | 8.26x |
| Toys Shopping | 0.82% | 8.22x |
| Paleo & Keto Diet Enthusiasts | 1.70% | 7.95x |
| Cheerleading | 0.20% | 7.83x |
| Organic Beauty & Skincare Products | 0.55% | 7.79x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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