Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 28.66% | 14.59x |
| Parents with Kids | 27.40% | 13.96x |
| Mature Parents | 23.77% | 13.38x |
| Health Conscious Expecting Parents | 33.26% | 13.06x |
| Pregnancy Resources Researchers | 29.41% | 12.73x |
| Orlando Activities Researchers | 18.05% | 12.14x |
| Wellness Enthusiasts | 20.69% | 12.05x |
| Women's Fitness Enthusiasts | 19.74% | 11.93x |
| Disney Vacation Planners | 23.77% | 11.85x |
| Women's Health Researchers | 19.84% | 11.71x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.01% | 1.38x |
| Dressbarn | 0.01% | 1.25x |
| Mens Wearhouse | 0.01% | 1.16x |
| Maurices | 0.02% | 1.06x |
| Buckle | 0.01% | 1.02x |
| Journeys | 0.02% | 1.02x |
| Carhartt | 0.11% | 1.01x |
| Old Navy | 0.01% | 0.97x |
| Express | 0.01% | 0.97x |
| Victoria's Secret | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mom365.com.
| Website | Composition | Index |
| mom365.com | 1.27% | 33.95x |
| wdwprepschool.com | 2.71% | 30.63x |
| drgreene.com | 2.14% | 30.39x |
| wdwinfo.com | 7.09% | 30.14x |
| disneytouristblog.com | 8.35% | 29.86x |
| medhelp.org | 1.31% | 29.09x |
| alphamom.com | 2.66% | 28.98x |
| homeplans.com | 1.03% | 27.47x |
| dreamhomesource.com | 1.70% | 26.10x |
| thebump.com | 26.03% | 25.94x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 3.55% | 17.75x |
| Parenting & Children's Activities | 1.24% | 15.84x |
| Theme Park Tourism | 5.11% | 14.98x |
| Homeschooling | 0.08% | 13.46x |
| Reproductive Health | 0.17% | 12.89x |
| Cheerleading | 0.08% | 11.51x |
| Child Development | 1.64% | 11.46x |
| Hair & Beauty | 0.21% | 11.41x |
| Paleo & Keto Diet Enthusiasts | 0.95% | 11.38x |
| Toys Shopping | 0.54% | 11.36x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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