Explore the Parenting & Healthy Eating Audience
Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.
INTERESTS
The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Healthy Eating audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 30.59% | 14.79x |
| Pregnancy Resources Researchers | 31.60% | 12.11x |
| New & Expecting Parents | 48.21% | 11.30x |
| Mature Parents | 39.13% | 11.27x |
| Movies Industry | 22.43% | 11.08x |
| Bargain Shopping Researchers | 18.65% | 10.76x |
| Involved Parents | 24.53% | 10.66x |
| Hematologists | 20.87% | 10.63x |
| Women's Fitness Enthusiasts | 17.88% | 10.47x |
| Pharmacy Shoppers | 18.88% | 10.39x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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APPAREL RETAILERS
The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 1.37x |
| Uniqlo | 0.01% | 1.22x |
| Club Monaco | 0.01% | 1.16x |
| Tommy Bahama | 0.02% | 1.10x |
| Dressbarn | 0.03% | 1.09x |
| Talbots | 0.03% | 1.08x |
| Free People | 0.01% | 1.08x |
| Lululemon | 0.03% | 1.07x |
| Kate Spade | 0.02% | 1.04x |
| Charlotte Russe | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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WEBSITES
The Parenting & Healthy Eating audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mybabysleepguide.com.
| Website | Composition | Index |
| mybabysleepguide.com | 0.07% | 62.17x |
| pregmed.org | 0.21% | 58.53x |
| thebabycorner.com | 0.16% | 58.23x |
| alphamom.com | 5.27% | 55.83x |
| modernalternativepregnancy.com | 0.30% | 55.81x |
| wdwprepschool.com | 4.40% | 54.89x |
| paddedtushstats.com | 0.07% | 54.73x |
| themeparkinsider.com | 0.25% | 52.75x |
| babykerf.com | 0.13% | 52.07x |
| gentlenursery.com | 0.34% | 51.69x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 6.17% | 16.42x |
| New Parents | 16.74% | 13.11x |
| Theme Park Tourism | 6.15% | 12.37x |
| Stay at Home Mom | 6.12% | 12.21x |
| Organic Beauty & Skincare Products | 2.60% | 12.02x |
| Parenting & Pregnancy Resources | 38.00% | 11.80x |
| Pet Forums | 1.83% | 11.75x |
| Homeschooling | 0.52% | 11.44x |
| Female Lifestyle Content Readers | 2.74% | 11.39x |
| Travel, Food, Fashion & Fitness | 1.95% | 11.26x |
Composition Percentage:
The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
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DEMOGRAPHICS
The Parenting & Healthy Eating audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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