Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 5.8 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 29.54% 9.76x
Parents with Kids 28.80% 9.39x
Health Conscious Expecting Parents 32.03% 9.35x
Mature Parents 25.26% 9.00x
Pregnancy Resources Researchers 28.62% 8.96x
True Crime Podcast Listeners 0.08% 8.45x
Baby Products Buyers 26.04% 8.08x
Wellness Enthusiasts 23.17% 8.06x
Orlando Activities Researchers 21.16% 7.97x
Disney Vacation Planners 23.53% 7.91x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Gap.

Location Composition Index
Gap 0.01% 1.41x
Dressbarn 0.01% 1.37x
Buckle 0.01% 1.32x
Mens Wearhouse 0.02% 1.23x
Old Navy 0.02% 1.22x
Lane Bryant 0.01% 1.20x
The Childrens Place 0.02% 1.18x
Maurices 0.02% 1.16x
Journeys 0.02% 1.15x
Victoria's Secret 0.02% 1.14x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is mom365.com.

Website Composition Index
mom365.com 2.53% 22.16x
medelabreastfeedingus.com 1.27% 21.25x
disneytouristblog.com 10.62% 20.90x
alphamom.com 2.99% 20.79x
wdwprepschool.com 3.77% 20.79x
wdwinfo.com 6.97% 20.51x
drgreene.com 3.05% 20.47x
medhelp.org 1.50% 19.27x
homeplans.com 1.16% 19.14x
home-ec101.com 1.04% 18.89x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is New Parents.

Content Affinity Composition Index
New Parents 5.49% 11.22x
Parenting & Children's Activities 1.86% 10.25x
Theme Park Tourism 6.16% 9.72x
Homeschooling 0.15% 8.69x
Reproductive Health 0.40% 8.54x
Child Development 2.96% 8.26x
Toys Shopping 0.82% 8.22x
Paleo & Keto Diet Enthusiasts 1.70% 7.95x
Cheerleading 0.20% 7.83x
Organic Beauty & Skincare Products 0.55% 7.79x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female