Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 4.9 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Parents with Kids.

Interest Composition Index
Parents with Kids 30.58% 14.88x
Pregnancy Resources Researchers 30.63% 12.43x
Mature Parents 39.56% 11.34x
New & Expecting Parents 48.33% 11.20x
Bargain Shopping Researchers 20.26% 11.02x
Hematologists 21.91% 11.02x
Food Allergies Researchers 23.20% 11.00x
Healthy Eaters 19.38% 10.86x
Women's Fitness Enthusiasts 18.50% 10.81x
Pharmacy Shoppers 19.41% 10.80x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.64x
REI 0.02% 1.12x
Kate Spade 0.02% 1.11x
Tommy Bahama 0.03% 1.08x
Ann Taylor 0.02% 1.07x
Gymboree 0.03% 1.06x
Patagonia 0.01% 1.04x
Charlotte Russe 0.02% 1.04x
Intermix 0.01% 1.03x
LL Bean 0.01% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is alphamom.com.

Website Composition Index
alphamom.com 4.51% 51.77x
wdwprepschool.com 5.04% 51.10x
homeplans.com 1.79% 46.40x
mom365.com 6.68% 46.23x
pumpstation.com 1.02% 46.12x
babycenter.ca 1.39% 45.94x
drgreene.com 3.94% 45.73x
wdwinfo.com 4.28% 44.21x
dreamhomesource.com 1.68% 44.16x
hybridrastamama.com 1.02% 44.05x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.22% 16.62x
New Parents 16.72% 13.65x
Theme Park Tourism 6.87% 12.83x
Organic Beauty & Skincare Products 2.69% 12.42x
Pet Forums 2.20% 12.35x
Homeschooling 0.51% 12.10x
Female Lifestyle Content Readers 3.19% 11.35x
Travel, Food, Fashion & Fitness 2.16% 11.30x
DIY Decoration & Furniture 2.51% 11.16x
Teen Hair 5.70% 11.13x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female