Dstillery Audiences

PARENTING & HEALTHY EATING

Audience Size: 5 Million Devices

Explore the Parenting & Healthy Eating Audience

Below you'll find more information about the Parenting & Healthy Eating audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Parenting & Healthy Eating audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Healthy Eating audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Healthy Eating audience is Parents with Kids.

Interest Composition Index
Parents with Kids 30.53% 15.27x
Health Conscious Expecting Parents 30.99% 14.09x
Pregnancy Resources Researchers 28.92% 13.30x
Bargain Shopping Researchers 19.65% 11.98x
Food Allergies Researchers 22.54% 11.90x
Healthy Eaters 19.34% 11.67x
Women's Fitness Enthusiasts 17.93% 11.63x
Mature Parents 38.50% 11.61x
Hematologists 23.60% 11.55x
New & Expecting Parents 47.20% 11.46x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Interest attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Healthy Eating audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Healthy Eating audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.87x
Tommy Bahama 0.03% 1.51x
Columbia 0.01% 1.24x
Madewell 0.02% 1.23x
Joe's Jeans 0.01% 1.20x
American Apparel 0.04% 1.18x
Patagonia 0.02% 1.17x
Lululemon 0.07% 1.16x
Jos A. Bank Clothiers 0.17% 1.16x
Ann Taylor 0.02% 1.15x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Location attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Healthy Eating audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Healthy Eating audience is wdwprepschool.com.

Website Composition Index
wdwprepschool.com 5.82% 51.44x
alphamom.com 4.27% 51.30x
babycenter.ca 1.19% 47.34x
dreamhomesource.com 1.95% 47.21x
homeplans.com 1.86% 46.67x
drgreene.com 4.07% 45.66x
wdwinfo.com 5.11% 44.76x
eplans.com 2.29% 44.73x
medhelp.org 6.55% 43.21x
countdowntopregnancy.com 1.12% 42.97x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Web attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Healthy Eating audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.80% 18.14x
New Parents 15.88% 14.77x
Theme Park Tourism 7.69% 14.20x
Organic Beauty & Skincare Products 2.62% 13.58x
Pet Forums 2.34% 13.28x
Homeschooling 0.47% 13.20x
Teen Hair 5.15% 12.61x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.20x
Reproductive Health 4.47% 12.17x
Female Lifestyle Content Readers 3.46% 12.09x
Composition Percentage: The overlap percentage between the Parenting & Healthy Eating audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Healthy Eating audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Healthy Eating audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female