Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 58.29% | 24.44x |
| Pregnancy Resources Researchers | 42.08% | 18.36x |
| New & Expecting Parents | 35.73% | 18.24x |
| Parents with Kids | 34.12% | 17.51x |
| Baby Products Buyers | 37.07% | 16.16x |
| Child Car Seat Researchers | 40.72% | 15.61x |
| Fertility Treatment Researchers | 42.65% | 15.29x |
| Mature Parents | 26.56% | 14.81x |
| Fathers Day Celebrators | 22.59% | 13.27x |
| Involved Parents | 26.88% | 12.51x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.06x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is bounty.com.
| Website | Composition | Index |
| bounty.com | 1.40% | 48.28x |
| babycenter.ca | 7.30% | 47.70x |
| madeformums.com | 7.46% | 46.60x |
| exclusivepumping.com | 3.26% | 46.19x |
| easybabylife.com | 1.41% | 46.07x |
| americanpregnancy.org | 15.67% | 45.91x |
| nestedbean.com | 2.55% | 45.62x |
| pregnancyfoodchecker.com | 1.36% | 44.80x |
| netmums.com | 9.63% | 42.61x |
| avawomen.com | 2.48% | 39.81x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 4.38% | 27.48x |
| Parenting & Children's Activities | 1.60% | 24.84x |
| Parenting Blogs | 0.96% | 15.56x |
| Toys Shopping | 0.50% | 14.23x |
| Child Development | 1.48% | 13.90x |
| Baby Names | 10.48% | 13.48x |
| Homeschooling | 0.04% | 12.91x |
| Cheerleading | 0.04% | 12.40x |
| Reproductive Health | 0.12% | 12.32x |
| Canada Shopping - Kitchenware | 0.52% | 11.68x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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