Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 65.17% | 17.85x |
| Pregnancy Resources Researchers | 48.47% | 14.08x |
| New & Expecting Parents | 44.76% | 14.07x |
| Parents with Kids | 43.61% | 13.27x |
| Baby Products Buyers | 43.70% | 12.66x |
| Mature Parents | 35.78% | 12.23x |
| Child Car Seat Researchers | 45.31% | 11.72x |
| Fertility Treatment Researchers | 45.74% | 11.48x |
| Involved Parents | 34.58% | 10.65x |
| Fathers Day Celebrators | 27.24% | 10.26x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 1.54x |
| Gymboree | 0.01% | 1.51x |
| The Childrens Place | 0.02% | 1.44x |
| LOFT | 0.01% | 1.41x |
| Lane Bryant | 0.01% | 1.40x |
| Aeropostale | 0.01% | 1.36x |
| Journeys | 0.02% | 1.30x |
| Banana Republic | 0.01% | 1.27x |
| Dressbarn | 0.01% | 1.27x |
| Old Navy | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is llli.org.
| Website | Composition | Index |
| llli.org | 1.33% | 42.02x |
| babycenter.ca | 5.79% | 41.98x |
| medelabreastfeedingus.com | 1.91% | 41.39x |
| bounty.com | 3.63% | 39.92x |
| exclusivepumping.com | 3.27% | 39.20x |
| netmums.com | 11.94% | 37.98x |
| madeformums.com | 9.23% | 37.70x |
| firstresponse.com | 1.09% | 37.60x |
| americanpregnancy.org | 18.79% | 37.23x |
| gentlenursery.com | 1.43% | 36.76x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 8.43% | 20.73x |
| Parenting & Children's Activities | 2.92% | 18.84x |
| Child Development | 3.85% | 13.16x |
| Toys Shopping | 1.04% | 12.84x |
| Homeschooling | 0.17% | 12.24x |
| Baby Names | 13.18% | 11.46x |
| Cheerleading | 0.21% | 11.14x |
| Parenting Blogs | 1.23% | 10.83x |
| Reproductive Health | 0.36% | 10.57x |
| Canadian Healthcare | 1.17% | 9.60x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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