Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 4.9 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 50.00% 39.63x
Pregnancy Resources Researchers 34.69% 31.21x
New & Expecting Parents 26.79% 29.44x
Parents with Kids 23.92% 25.71x
Baby Products Buyers 27.99% 25.66x
Fertility Treatment Researchers 32.06% 25.20x
Child Car Seat Researchers 25.84% 24.86x
Mature Parents 19.38% 24.34x
Involved Parents 23.44% 19.46x
Tech-Savvy Moms 13.64% 18.06x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Old Navy.

Location Composition Index
Old Navy 0.05% 2.00x
Victoria's Secret 0.02% 1.90x
Maurices 0.02% 1.65x
Carhartt 0.07% 0.44x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is llli.org.

Website Composition Index
llli.org 1.68% 31.91x
aeroflowbreastpumps.com 1.26% 31.79x
babycenter.ca 5.63% 31.67x
medelabreastfeedingus.com 2.48% 31.40x
bounty.com 4.27% 30.36x
firstresponse.com 1.02% 29.65x
exclusivepumping.com 3.17% 29.51x
shadygrovefertility.com 1.01% 29.16x
madeformums.com 8.67% 28.71x
netmums.com 13.44% 28.48x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 7.53% 35.86x
Parenting & Children's Activities 2.64% 33.67x
Child Development 3.84% 21.48x
Organic Beauty & Skincare Products 0.86% 19.67x
Baby Names 12.67% 19.45x
Children's Health 0.86% 18.36x
Reproductive Health 0.48% 18.36x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.53% 18.04x
Toys Shopping 0.67% 16.91x
Canadian Healthcare 1.01% 16.07x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female