Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 1.8 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Mature Parents.

Interest Composition Index
Mature Parents 45.25% 28.85x
New & Expecting Parents 53.04% 27.87x
Health Conscious Expecting Parents 47.51% 27.78x
Parents with Kids 43.09% 27.22x
Pregnancy Resources Researchers 34.16% 21.24x
Baby Products Buyers 33.99% 20.28x
Child Car Seat Researchers 34.33% 17.83x
Military Families 26.96% 17.63x
Fathers Day Celebrators 12.20% 16.49x
Working Parents 26.29% 16.10x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.51x
American Eagle Outfitters 0.02% 1.48x
Journeys 0.03% 1.36x
LOFT 0.01% 1.32x
Express 0.02% 1.30x
Aeropostale 0.02% 1.28x
White House Black Market 0.02% 1.22x
Gymboree 0.02% 1.20x
Talbots 0.01% 1.19x
Chicos 0.01% 1.19x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.

Website Composition Index
easybabylife.com 1.91% 68.65x
pumpingmamas.com 1.14% 65.18x
babycenter.ca 7.85% 64.75x
exclusivepumping.com 3.79% 58.45x
americanpregnancy.org 13.29% 58.14x
pregnancyfoodchecker.com 2.14% 58.00x
madeformums.com 2.58% 54.09x
mamaoffive.com 1.52% 53.45x
todaysparent.com 9.45% 53.09x
naturalbabylife.com 2.75% 50.36x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 1.83% 36.54x
Parenting & Children's Activities 0.35% 32.00x
Parenting Blogs 2.62% 25.93x
Canada Shopping - Kitchenware 0.16% 14.98x
Baby Names 5.96% 13.24x
Toys Shopping 0.01% 13.00x
Child Development 0.37% 12.48x
Saskatchewan Media & Retail Cluster 0.01% 11.38x
Canada Consumer Product Cluster 0.48% 9.95x
Canadian Healthcare 0.11% 9.58x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female