Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Mature Parents.
| Interest | Composition | Index |
| Mature Parents | 45.25% | 28.85x |
| New & Expecting Parents | 53.04% | 27.87x |
| Health Conscious Expecting Parents | 47.51% | 27.78x |
| Parents with Kids | 43.09% | 27.22x |
| Pregnancy Resources Researchers | 34.16% | 21.24x |
| Baby Products Buyers | 33.99% | 20.28x |
| Child Car Seat Researchers | 34.33% | 17.83x |
| Military Families | 26.96% | 17.63x |
| Fathers Day Celebrators | 12.20% | 16.49x |
| Working Parents | 26.29% | 16.10x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.51x |
| American Eagle Outfitters | 0.02% | 1.48x |
| Journeys | 0.03% | 1.36x |
| LOFT | 0.01% | 1.32x |
| Express | 0.02% | 1.30x |
| Aeropostale | 0.02% | 1.28x |
| White House Black Market | 0.02% | 1.22x |
| Gymboree | 0.02% | 1.20x |
| Talbots | 0.01% | 1.19x |
| Chicos | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.
| Website | Composition | Index |
| easybabylife.com | 1.91% | 68.65x |
| pumpingmamas.com | 1.14% | 65.18x |
| babycenter.ca | 7.85% | 64.75x |
| exclusivepumping.com | 3.79% | 58.45x |
| americanpregnancy.org | 13.29% | 58.14x |
| pregnancyfoodchecker.com | 2.14% | 58.00x |
| madeformums.com | 2.58% | 54.09x |
| mamaoffive.com | 1.52% | 53.45x |
| todaysparent.com | 9.45% | 53.09x |
| naturalbabylife.com | 2.75% | 50.36x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 1.83% | 36.54x |
| Parenting & Children's Activities | 0.35% | 32.00x |
| Parenting Blogs | 2.62% | 25.93x |
| Canada Shopping - Kitchenware | 0.16% | 14.98x |
| Baby Names | 5.96% | 13.24x |
| Toys Shopping | 0.01% | 13.00x |
| Child Development | 0.37% | 12.48x |
| Saskatchewan Media & Retail Cluster | 0.01% | 11.38x |
| Canada Consumer Product Cluster | 0.48% | 9.95x |
| Canadian Healthcare | 0.11% | 9.58x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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