Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 48.11% | 25.46x |
| Pregnancy Resources Researchers | 41.83% | 20.64x |
| Parents with Kids | 32.56% | 17.52x |
| Child Car Seat Researchers | 30.32% | 16.99x |
| Fertility Treatment Researchers | 30.31% | 15.94x |
| New & Expecting Parents | 57.41% | 15.16x |
| Mature Parents | 43.24% | 14.16x |
| Baby Products Buyers | 49.65% | 12.91x |
| Food Allergies Researchers | 21.89% | 12.60x |
| Involved Parents | 26.13% | 12.54x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.26% | 1.17x |
| Mens Wearhouse | 0.39% | 1.07x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.
| Website | Composition | Index |
| countdowntopregnancy.com | 1.89% | 56.58x |
| pregnancy-info.net | 7.21% | 56.53x |
| pumpstation.com | 1.16% | 56.39x |
| easybabylife.com | 4.54% | 55.15x |
| fitpregnancy.com | 11.06% | 54.31x |
| whenmybaby.com | 1.01% | 53.83x |
| firstresponse.com | 5.33% | 53.24x |
| fertilityauthority.com | 1.24% | 52.75x |
| madeformums.com | 6.12% | 52.48x |
| babycenter.ca | 1.35% | 50.56x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 6.27% | 20.35x |
| New Parents | 21.13% | 18.61x |
| Toys Shopping | 4.46% | 12.55x |
| Child Development | 10.80% | 12.08x |
| Reproductive Health | 3.83% | 11.84x |
| Pet Forums | 2.41% | 11.02x |
| Parenting Blogs | 1.53% | 10.93x |
| Parenting & Healthy Eating | 36.29% | 10.68x |
| Baby Names | 12.92% | 10.53x |
| Children's Health | 2.42% | 10.34x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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