Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 4.9 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 49.06% 21.69x
Pregnancy Resources Researchers 41.72% 18.03x
New & Expecting Parents 37.82% 17.33x
Parents with Kids 32.97% 15.13x
Mature Parents 30.86% 15.05x
Baby Products Buyers 32.53% 14.52x
Child Car Seat Researchers 32.64% 14.49x
Fertility Treatment Researchers 31.20% 13.91x
Involved Parents 27.56% 11.90x
Pediatricians 25.44% 11.05x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Columbia.

Location Composition Index
Columbia 0.02% 1.25x
Saint Laurent Paris 0.01% 1.23x
Express Outlets 0.01% 1.17x
Supreme 0.01% 1.13x
Jos A. Bank Clothiers 0.34% 1.13x
Bonobos 0.06% 1.11x
Buckle 0.19% 1.11x
White House Black Market 0.24% 1.10x
Mens Wearhouse 0.54% 1.08x
Patagonia 0.02% 1.05x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.

Website Composition Index
countdowntopregnancy.com 1.88% 46.59x
pregnancy-info.net 6.17% 45.97x
pumpstation.com 1.17% 45.38x
easybabylife.com 4.44% 44.97x
fitpregnancy.com 9.75% 44.25x
firstresponse.com 4.51% 43.70x
whenmybaby.com 1.03% 43.60x
fertilityauthority.com 1.06% 42.97x
madeformums.com 6.10% 42.48x
babycenter.ca 1.37% 40.97x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.94% 17.79x
New Parents 23.17% 15.99x
Child Development 11.62% 11.59x
Homeschooling 0.57% 11.43x
Toys Shopping 4.58% 10.80x
Reproductive Health 4.14% 9.98x
Children's Health 2.05% 9.90x
Cheerleading 1.20% 9.88x
Baby Names 15.07% 9.12x
Pet Forums 3.20% 8.94x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female