Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 60.70% | 21.80x |
| Pregnancy Resources Researchers | 48.90% | 16.99x |
| New & Expecting Parents | 45.90% | 16.62x |
| Parents with Kids | 43.73% | 15.53x |
| Baby Products Buyers | 43.64% | 15.18x |
| Mature Parents | 37.45% | 14.50x |
| Child Car Seat Researchers | 41.74% | 13.87x |
| Fertility Treatment Researchers | 40.36% | 13.43x |
| Involved Parents | 35.68% | 11.83x |
| Food Allergies Researchers | 29.67% | 10.79x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.28x |
| Gymboree | 0.04% | 1.07x |
| American Eagle Outfitters | 0.05% | 1.06x |
| Madewell | 0.02% | 1.05x |
| Forever 21 | 0.04% | 1.04x |
| Old Navy | 0.07% | 1.04x |
| Dressbarn | 0.03% | 1.03x |
| The Childrens Place | 0.07% | 1.02x |
| Jos A. Bank Clothiers | 0.03% | 1.01x |
| Brooks Brothers | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 2.09% | 44.79x |
| lamaze.org | 1.33% | 43.42x |
| fitpregnancy.com | 3.21% | 43.34x |
| firstresponse.com | 1.48% | 43.24x |
| easybabylife.com | 2.41% | 42.65x |
| babycenter.ca | 3.84% | 39.33x |
| madeformums.com | 6.07% | 39.33x |
| bounty.com | 8.25% | 38.88x |
| llli.org | 3.59% | 38.24x |
| preeclampsia.org | 1.76% | 38.03x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 15.56% | 19.99x |
| Parenting & Children's Activities | 3.71% | 19.78x |
| Homeschooling | 0.34% | 12.42x |
| Child Development | 8.24% | 12.18x |
| Reproductive Health | 1.46% | 11.27x |
| Toys Shopping | 2.72% | 11.18x |
| Baby Names | 15.08% | 10.79x |
| Cheerleading | 0.71% | 10.21x |
| Children's Health | 1.32% | 9.56x |
| Parenting & Healthy Eating | 51.98% | 9.53x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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