Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 50.00% | 39.63x |
| Pregnancy Resources Researchers | 34.69% | 31.21x |
| New & Expecting Parents | 26.79% | 29.44x |
| Parents with Kids | 23.92% | 25.71x |
| Baby Products Buyers | 27.99% | 25.66x |
| Fertility Treatment Researchers | 32.06% | 25.20x |
| Child Car Seat Researchers | 25.84% | 24.86x |
| Mature Parents | 19.38% | 24.34x |
| Involved Parents | 23.44% | 19.46x |
| Tech-Savvy Moms | 13.64% | 18.06x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.05% | 2.00x |
| Victoria's Secret | 0.02% | 1.90x |
| Maurices | 0.02% | 1.65x |
| Carhartt | 0.07% | 0.44x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is llli.org.
| Website | Composition | Index |
| llli.org | 1.68% | 31.91x |
| aeroflowbreastpumps.com | 1.26% | 31.79x |
| babycenter.ca | 5.63% | 31.67x |
| medelabreastfeedingus.com | 2.48% | 31.40x |
| bounty.com | 4.27% | 30.36x |
| firstresponse.com | 1.02% | 29.65x |
| exclusivepumping.com | 3.17% | 29.51x |
| shadygrovefertility.com | 1.01% | 29.16x |
| madeformums.com | 8.67% | 28.71x |
| netmums.com | 13.44% | 28.48x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 7.53% | 35.86x |
| Parenting & Children's Activities | 2.64% | 33.67x |
| Child Development | 3.84% | 21.48x |
| Organic Beauty & Skincare Products | 0.86% | 19.67x |
| Baby Names | 12.67% | 19.45x |
| Children's Health | 0.86% | 18.36x |
| Reproductive Health | 0.48% | 18.36x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.53% | 18.04x |
| Toys Shopping | 0.67% | 16.91x |
| Canadian Healthcare | 1.01% | 16.07x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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