Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.4 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 60.68% 22.03x
New & Expecting Parents 42.77% 17.56x
Pregnancy Resources Researchers 47.59% 17.49x
Parents with Kids 41.00% 16.45x
Baby Products Buyers 41.05% 15.87x
Mature Parents 34.68% 15.40x
Child Car Seat Researchers 40.94% 14.44x
Fertility Treatment Researchers 41.28% 13.91x
Involved Parents 32.56% 12.59x
Food Allergies Researchers 27.99% 11.47x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.28x
The North Face 0.01% 1.24x
Coach 0.02% 1.20x
Talbots 0.02% 1.16x
Buckle 0.03% 1.14x
H&M 0.03% 1.14x
Free People 0.01% 1.13x
The Childrens Place 0.04% 1.12x
Old Navy 0.05% 1.12x
Aeropostale 0.03% 1.12x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 1.75% 40.77x
lamaze.org 1.08% 40.10x
firstresponse.com 1.17% 39.76x
fitpregnancy.com 2.60% 39.57x
easybabylife.com 2.26% 37.35x
babycenter.ca 4.64% 36.33x
bounty.com 6.89% 36.21x
llli.org 3.01% 36.09x
madeformums.com 6.64% 35.61x
preeclampsia.org 1.45% 35.60x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 13.87% 20.91x
Parenting & Children's Activities 3.56% 20.37x
Child Development 7.47% 13.15x
Homeschooling 0.32% 12.70x
Toys Shopping 2.20% 12.49x
Reproductive Health 1.15% 11.56x
Cheerleading 0.63% 11.42x
Baby Names 15.03% 11.36x
Children's Health 1.24% 9.97x
Parenting & Healthy Eating 53.81% 9.50x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female