Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 3.2 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 58.29% 24.44x
Pregnancy Resources Researchers 42.08% 18.36x
New & Expecting Parents 35.73% 18.24x
Parents with Kids 34.12% 17.51x
Baby Products Buyers 37.07% 16.16x
Child Car Seat Researchers 40.72% 15.61x
Fertility Treatment Researchers 42.65% 15.29x
Mature Parents 26.56% 14.81x
Fathers Day Celebrators 22.59% 13.27x
Involved Parents 26.88% 12.51x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is bounty.com.

Website Composition Index
bounty.com 1.40% 48.28x
babycenter.ca 7.30% 47.70x
madeformums.com 7.46% 46.60x
exclusivepumping.com 3.26% 46.19x
easybabylife.com 1.41% 46.07x
americanpregnancy.org 15.67% 45.91x
nestedbean.com 2.55% 45.62x
pregnancyfoodchecker.com 1.36% 44.80x
netmums.com 9.63% 42.61x
avawomen.com 2.48% 39.81x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 4.38% 27.48x
Parenting & Children's Activities 1.60% 24.84x
Parenting Blogs 0.96% 15.56x
Toys Shopping 0.50% 14.23x
Child Development 1.48% 13.90x
Baby Names 10.48% 13.48x
Homeschooling 0.04% 12.91x
Cheerleading 0.04% 12.40x
Reproductive Health 0.12% 12.32x
Canada Shopping - Kitchenware 0.52% 11.68x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female