Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 2.9 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 57.91% 25.81x
New & Expecting Parents 33.72% 21.75x
Parents with Kids 32.05% 20.92x
Pregnancy Resources Researchers 40.86% 19.94x
Baby Products Buyers 38.00% 18.55x
Mature Parents 21.83% 17.71x
Child Car Seat Researchers 41.61% 17.01x
Fertility Treatment Researchers 40.67% 16.29x
Fathers Day Celebrators 19.97% 15.44x
Involved Parents 23.09% 13.49x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.32x
Maurices 0.06% 1.22x
Aeropostale 0.03% 1.17x
Belk 0.01% 1.15x
Mens Wearhouse 0.04% 1.14x
The Childrens Place 0.05% 1.10x
Victoria's Secret 0.05% 1.09x
Lane Bryant 0.03% 1.07x
Journeys 0.05% 1.06x
Buckle 0.04% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.

Website Composition Index
easybabylife.com 2.02% 56.37x
pumpingmamas.com 1.05% 55.60x
babycenter.ca 7.87% 53.98x
exclusivepumping.com 3.90% 52.80x
madeformums.com 4.25% 50.36x
pregnancyfoodchecker.com 2.17% 50.30x
americanpregnancy.org 16.12% 49.75x
loveourlittles.com 1.02% 49.50x
avawomen.com 1.37% 48.37x
mamaoffive.com 1.29% 45.38x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 2.75% 32.58x
Parenting & Children's Activities 0.66% 29.56x
Parenting Blogs 0.95% 22.26x
Toys Shopping 0.08% 16.93x
Baby Names 7.56% 14.57x
Canada Shopping - Kitchenware 0.20% 13.93x
Mysticism 0.03% 12.38x
Child Development 0.45% 11.61x
Reproductive Health 0.04% 10.93x
Children's Health 0.24% 9.98x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female