Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.3 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 60.05% 22.63x
New & Expecting Parents 39.36% 17.76x
Pregnancy Resources Researchers 45.84% 17.59x
Parents with Kids 37.47% 16.59x
Baby Products Buyers 38.27% 15.66x
Mature Parents 32.67% 15.46x
Child Car Seat Researchers 39.03% 14.94x
Fertility Treatment Researchers 39.32% 14.32x
Involved Parents 31.21% 12.38x
Fathers Day Celebrators 18.82% 12.05x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.23x
Maurices 0.01% 1.09x
Carhartt 0.14% 1.05x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 1.14% 41.22x
fitpregnancy.com 1.51% 40.02x
llli.org 2.13% 37.96x
babycenter.ca 5.30% 37.72x
aeroflowbreastpumps.com 1.67% 37.42x
medelabreastfeedingus.com 3.22% 37.24x
bounty.com 4.79% 37.04x
exclusivepumping.com 3.04% 35.11x
madeformums.com 7.76% 34.25x
shadygrovefertility.com 1.31% 34.15x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 11.23% 21.53x
Parenting & Children's Activities 3.21% 20.40x
Child Development 5.84% 13.94x
Toys Shopping 1.59% 13.46x
Homeschooling 0.28% 12.72x
Cheerleading 0.44% 12.26x
Reproductive Health 0.77% 12.08x
Baby Names 14.62% 11.75x
Children's Health 0.98% 10.44x
Canadian Healthcare 1.71% 9.72x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female