Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 4 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 57.72% 22.51x
New & Expecting Parents 35.22% 17.51x
Pregnancy Resources Researchers 42.34% 17.02x
Parents with Kids 34.83% 16.80x
Baby Products Buyers 36.74% 15.49x
Fertility Treatment Researchers 42.50% 14.65x
Child Car Seat Researchers 41.82% 14.61x
Mature Parents 26.18% 14.14x
Fathers Day Celebrators 22.16% 12.83x
Involved Parents 27.08% 12.16x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Hollister.

Location Composition Index
Hollister 0.02% 1.60x
Gymboree 0.01% 1.26x
The Childrens Place 0.02% 1.25x
American Eagle Outfitters 0.01% 1.14x
Old Navy 0.03% 1.10x
Buckle 0.02% 1.09x
Maurices 0.03% 1.06x
Journeys 0.02% 1.06x
Zumiez 0.01% 1.03x
Carhartt 0.16% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is babycenter.ca.

Website Composition Index
babycenter.ca 7.54% 44.27x
easybabylife.com 1.43% 44.18x
nestedbean.com 1.69% 44.17x
madeformums.com 6.81% 43.59x
exclusivepumping.com 3.76% 43.25x
pregnancyfoodchecker.com 1.73% 42.24x
americanpregnancy.org 15.97% 42.20x
kindredbravely.com 1.27% 40.06x
bounty.com 1.20% 39.91x
netmums.com 9.52% 39.59x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 3.93% 25.79x
Parenting & Children's Activities 1.42% 23.82x
Parenting Blogs 0.90% 15.40x
Toys Shopping 0.38% 13.84x
Child Development 1.20% 13.24x
Baby Names 10.21% 12.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.04% 12.13x
Canada Shopping - Kitchenware 0.43% 11.58x
Canada Shopping - General Commerce 0.25% 11.35x
Homeschooling 0.02% 10.81x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female