Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 49.15% | 22.65x |
| Pregnancy Resources Researchers | 40.68% | 18.96x |
| Parents with Kids | 31.37% | 15.90x |
| Child Car Seat Researchers | 30.37% | 14.61x |
| New & Expecting Parents | 56.20% | 13.84x |
| Fertility Treatment Researchers | 31.52% | 13.78x |
| Mature Parents | 42.14% | 12.87x |
| Food Allergies Researchers | 21.39% | 11.45x |
| Baby Products Buyers | 49.01% | 11.38x |
| Involved Parents | 26.65% | 10.84x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 1.19x |
| Columbia | 0.01% | 1.17x |
| Levi Strauss | 0.01% | 1.14x |
| Free People | 0.02% | 1.10x |
| Madewell | 0.02% | 1.09x |
| Eddie Bauer | 0.02% | 1.09x |
| Jos A. Bank Clothiers | 0.16% | 1.07x |
| Banana Republic | 0.04% | 1.06x |
| Charlotte Russe | 0.02% | 1.06x |
| Old Navy | 0.07% | 1.06x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.
| Website | Composition | Index |
| countdowntopregnancy.com | 1.62% | 62.95x |
| pumpstation.com | 1.16% | 60.77x |
| pregnancy-info.net | 8.25% | 60.34x |
| easybabylife.com | 4.47% | 59.50x |
| whenmybaby.com | 1.04% | 58.99x |
| fitpregnancy.com | 12.63% | 58.77x |
| fertilityauthority.com | 1.48% | 56.80x |
| madeformums.com | 6.77% | 56.76x |
| firstresponse.com | 6.64% | 55.91x |
| babycenter.ca | 1.38% | 55.25x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 6.70% | 20.95x |
| New Parents | 20.83% | 19.38x |
| Homeschooling | 0.48% | 13.46x |
| Child Development | 10.64% | 12.70x |
| Toys Shopping | 4.86% | 12.67x |
| Pet Forums | 2.10% | 11.88x |
| Reproductive Health | 4.36% | 11.87x |
| Parenting Blogs | 1.50% | 11.47x |
| Parenting & Healthy Eating | 32.11% | 11.43x |
| Baby Names | 11.57% | 11.27x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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