Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 48.78% | 24.27x |
| Mature Parents | 48.68% | 24.24x |
| New & Expecting Parents | 26.89% | 22.08x |
| Parents with Kids | 26.62% | 20.73x |
| Pregnancy Resources Researchers | 35.23% | 18.45x |
| Baby Products Buyers | 34.08% | 17.74x |
| Child Car Seat Researchers | 36.69% | 15.69x |
| Fertility Treatment Researchers | 36.11% | 14.34x |
| Fathers Day Celebrators | 15.06% | 13.86x |
| Parents with Toddlers | 29.64% | 11.98x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.36x |
| Chicos | 0.01% | 1.33x |
| Buckle | 0.01% | 1.28x |
| Maurices | 0.04% | 1.21x |
| Old Navy | 0.02% | 1.18x |
| Mens Wearhouse | 0.02% | 1.16x |
| Lane Bryant | 0.01% | 1.15x |
| Journeys | 0.02% | 1.11x |
| Express | 0.01% | 1.02x |
| Carhartt | 0.12% | 1.02x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.
| Website | Composition | Index |
| easybabylife.com | 1.92% | 53.50x |
| pumpingmamas.com | 1.02% | 51.60x |
| babycenter.ca | 7.42% | 50.70x |
| exclusivepumping.com | 3.53% | 47.61x |
| pregnancyfoodchecker.com | 1.88% | 46.96x |
| americanpregnancy.org | 13.49% | 46.26x |
| todaysparent.com | 12.62% | 42.75x |
| mamaoffive.com | 1.43% | 42.59x |
| madeformums.com | 3.09% | 41.96x |
| pregnantchicken.com | 1.88% | 41.51x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 2.07% | 30.34x |
| Parenting & Children's Activities | 0.41% | 26.63x |
| Parenting Blogs | 2.46% | 22.47x |
| Toys Shopping | 0.02% | 13.01x |
| Canada Shopping - Kitchenware | 0.17% | 11.79x |
| Baby Names | 6.42% | 11.73x |
| Mysticism | 0.02% | 10.63x |
| Child Development | 0.40% | 10.24x |
| Reproductive Health | 0.02% | 9.17x |
| Family on a Budget | 10.90% | 8.58x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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