Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.9 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 41.76% 17.25x
Parents with Kids 30.27% 15.00x
New & Expecting Parents 55.73% 13.15x
Mature Parents 41.60% 12.14x
Baby Products Buyers 48.79% 10.76x
Food Allergies Researchers 21.51% 10.38x
Involved Parents 24.64% 10.20x
Hands-On Parents 23.17% 9.87x
Day Care Users 24.93% 9.81x
Pediatricians 24.73% 9.60x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.18x
Express Outlets 0.00% 1.14x
Eddie Bauer 0.01% 1.13x
Lane Bryant 0.04% 1.08x
Gymboree 0.03% 1.06x
LL Bean 0.01% 1.05x
Madewell 0.01% 1.04x
Belk 0.02% 1.02x
Ralph Lauren 0.01% 1.01x
The Childrens Place 0.04% 1.01x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.

Website Composition Index
countdowntopregnancy.com 1.83% 58.95x
conceiveeasy.com 1.16% 56.53x
pregnancy-info.net 8.26% 56.13x
pumpstation.com 1.26% 56.08x
whenmybaby.com 1.09% 55.17x
easybabylife.com 4.58% 54.99x
fitpregnancy.com 15.19% 54.18x
madeformums.com 7.30% 52.46x
fertilityauthority.com 1.87% 51.99x
justmommies.com 3.54% 51.30x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.21% 19.27x
New Parents 21.94% 17.91x
Homeschooling 0.50% 11.94x
Child Development 10.76% 11.59x
Toys Shopping 5.47% 11.18x
Parenting & Healthy Eating 31.52% 11.13x
Reproductive Health 4.61% 10.86x
Pet Forums 1.89% 10.61x
Parenting Blogs 1.50% 10.41x
Baby Names 11.15% 10.21x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female