Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 64.37% | 25.43x |
| New & Expecting Parents | 37.93% | 19.72x |
| Pregnancy Resources Researchers | 46.74% | 19.22x |
| Parents with Kids | 37.02% | 18.50x |
| Baby Products Buyers | 38.79% | 17.30x |
| Mature Parents | 29.16% | 16.65x |
| Child Car Seat Researchers | 41.69% | 16.01x |
| Fertility Treatment Researchers | 43.15% | 15.97x |
| Involved Parents | 31.49% | 13.71x |
| Fathers Day Celebrators | 26.23% | 13.60x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.07x |
| Old Navy | 0.01% | 1.05x |
| Carhartt | 0.10% | 1.05x |
| Victoria's Secret | 0.01% | 0.86x |
| The Childrens Place | 0.01% | 0.85x |
| Maurices | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is bounty.com.
| Website | Composition | Index |
| bounty.com | 2.39% | 49.94x |
| babycenter.ca | 6.71% | 49.69x |
| americanpregnancy.org | 16.69% | 48.14x |
| madeformums.com | 8.03% | 48.03x |
| exclusivepumping.com | 3.05% | 46.94x |
| easybabylife.com | 1.92% | 45.78x |
| firstresponse.com | 1.06% | 44.66x |
| nestedbean.com | 3.56% | 43.70x |
| netmums.com | 10.14% | 42.73x |
| avawomen.com | 2.94% | 42.01x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 5.99% | 29.43x |
| Parenting & Children's Activities | 2.05% | 25.75x |
| Child Development | 2.43% | 16.67x |
| Parenting Blogs | 1.13% | 15.63x |
| Homeschooling | 0.09% | 15.62x |
| Toys Shopping | 0.76% | 15.47x |
| Baby Names | 11.27% | 15.09x |
| Cheerleading | 0.10% | 14.05x |
| Reproductive Health | 0.19% | 13.80x |
| Canadian Healthcare | 0.91% | 13.09x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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