Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 50.70% 22.49x
New & Expecting Parents 40.90% 18.05x
Pregnancy Resources Researchers 46.97% 17.82x
Parents with Kids 37.45% 16.08x
Mature Parents 32.28% 16.01x
Child Car Seat Researchers 33.67% 15.32x
Baby Products Buyers 36.82% 15.01x
Fertility Treatment Researchers 32.76% 14.47x
Involved Parents 28.27% 12.67x
Food Allergies Researchers 26.41% 11.35x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.19x
Buckle 0.26% 1.18x
Mens Wearhouse 0.54% 1.14x
REI 0.02% 1.13x
Bonobos 0.08% 1.13x
White House Black Market 0.31% 1.10x
Supreme 0.01% 1.09x
Lululemon 0.05% 1.02x
Brooks Brothers 0.03% 1.01x
Madewell 0.03% 0.99x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.

Website Composition Index
countdowntopregnancy.com 1.70% 43.12x
pregnancy-info.net 5.23% 42.73x
pumpstation.com 1.08% 42.24x
easybabylife.com 4.07% 41.78x
fitpregnancy.com 8.24% 41.20x
firstresponse.com 3.80% 40.80x
madeformums.com 6.23% 39.43x
exclusivepumping.com 3.33% 38.09x
justmommies.com 2.13% 37.94x
babycenter.ca 1.94% 37.22x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.51% 19.44x
New Parents 20.77% 17.90x
Child Development 10.46% 12.54x
Homeschooling 0.46% 12.49x
Toys Shopping 4.07% 11.93x
Reproductive Health 3.31% 11.45x
Cheerleading 1.12% 10.55x
Children's Health 2.13% 10.52x
Baby Names 14.44% 10.29x
Parenting Blogs 1.54% 9.84x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female