Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 2.1 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 48.78% 24.27x
Mature Parents 48.68% 24.24x
New & Expecting Parents 26.89% 22.08x
Parents with Kids 26.62% 20.73x
Pregnancy Resources Researchers 35.23% 18.45x
Baby Products Buyers 34.08% 17.74x
Child Car Seat Researchers 36.69% 15.69x
Fertility Treatment Researchers 36.11% 14.34x
Fathers Day Celebrators 15.06% 13.86x
Parents with Toddlers 29.64% 11.98x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is LOFT.

Location Composition Index
LOFT 0.01% 1.36x
Chicos 0.01% 1.33x
Buckle 0.01% 1.28x
Maurices 0.04% 1.21x
Old Navy 0.02% 1.18x
Mens Wearhouse 0.02% 1.16x
Lane Bryant 0.01% 1.15x
Journeys 0.02% 1.11x
Express 0.01% 1.02x
Carhartt 0.12% 1.02x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.

Website Composition Index
easybabylife.com 1.92% 53.50x
pumpingmamas.com 1.02% 51.60x
babycenter.ca 7.42% 50.70x
exclusivepumping.com 3.53% 47.61x
pregnancyfoodchecker.com 1.88% 46.96x
americanpregnancy.org 13.49% 46.26x
todaysparent.com 12.62% 42.75x
mamaoffive.com 1.43% 42.59x
madeformums.com 3.09% 41.96x
pregnantchicken.com 1.88% 41.51x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 2.07% 30.34x
Parenting & Children's Activities 0.41% 26.63x
Parenting Blogs 2.46% 22.47x
Toys Shopping 0.02% 13.01x
Canada Shopping - Kitchenware 0.17% 11.79x
Baby Names 6.42% 11.73x
Mysticism 0.02% 10.63x
Child Development 0.40% 10.24x
Reproductive Health 0.02% 9.17x
Family on a Budget 10.90% 8.58x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female