Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.8 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 49.15% 22.65x
Pregnancy Resources Researchers 40.68% 18.96x
Parents with Kids 31.37% 15.90x
Child Car Seat Researchers 30.37% 14.61x
New & Expecting Parents 56.20% 13.84x
Fertility Treatment Researchers 31.52% 13.78x
Mature Parents 42.14% 12.87x
Food Allergies Researchers 21.39% 11.45x
Baby Products Buyers 49.01% 11.38x
Involved Parents 26.65% 10.84x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Gymboree.

Location Composition Index
Gymboree 0.03% 1.19x
Columbia 0.01% 1.17x
Levi Strauss 0.01% 1.14x
Free People 0.02% 1.10x
Madewell 0.02% 1.09x
Eddie Bauer 0.02% 1.09x
Jos A. Bank Clothiers 0.16% 1.07x
Banana Republic 0.04% 1.06x
Charlotte Russe 0.02% 1.06x
Old Navy 0.07% 1.06x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.

Website Composition Index
countdowntopregnancy.com 1.62% 62.95x
pumpstation.com 1.16% 60.77x
pregnancy-info.net 8.25% 60.34x
easybabylife.com 4.47% 59.50x
whenmybaby.com 1.04% 58.99x
fitpregnancy.com 12.63% 58.77x
fertilityauthority.com 1.48% 56.80x
madeformums.com 6.77% 56.76x
firstresponse.com 6.64% 55.91x
babycenter.ca 1.38% 55.25x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.70% 20.95x
New Parents 20.83% 19.38x
Homeschooling 0.48% 13.46x
Child Development 10.64% 12.70x
Toys Shopping 4.86% 12.67x
Pet Forums 2.10% 11.88x
Reproductive Health 4.36% 11.87x
Parenting Blogs 1.50% 11.47x
Parenting & Healthy Eating 32.11% 11.43x
Baby Names 11.57% 11.27x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female