Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 62.30% | 23.81x |
| New & Expecting Parents | 45.89% | 18.93x |
| Pregnancy Resources Researchers | 50.63% | 18.54x |
| Parents with Kids | 42.88% | 17.75x |
| Mature Parents | 36.65% | 16.79x |
| Baby Products Buyers | 42.62% | 15.71x |
| Child Car Seat Researchers | 41.93% | 15.49x |
| Fertility Treatment Researchers | 41.25% | 14.81x |
| Involved Parents | 34.72% | 13.46x |
| Food Allergies Researchers | 29.96% | 12.20x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.03% | 1.13x |
| Lane Bryant | 0.03% | 1.09x |
| Old Navy | 0.06% | 1.09x |
| Brooks Brothers | 0.02% | 1.04x |
| Aeropostale | 0.04% | 1.04x |
| Zumiez | 0.05% | 1.03x |
| Chicos | 0.03% | 1.03x |
| Madewell | 0.01% | 1.03x |
| American Eagle Outfitters | 0.04% | 1.02x |
| Buckle | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 2.55% | 54.04x |
| countdowntopregnancy.com | 1.08% | 53.86x |
| easybabylife.com | 2.67% | 52.56x |
| fitpregnancy.com | 3.94% | 52.34x |
| firstresponse.com | 1.82% | 52.13x |
| lamaze.org | 1.40% | 50.16x |
| madeformums.com | 5.76% | 48.07x |
| babycenter.ca | 3.23% | 47.33x |
| bounty.com | 9.14% | 46.24x |
| justmommies.com | 1.06% | 46.23x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 3.94% | 21.91x |
| New Parents | 16.69% | 21.82x |
| Homeschooling | 0.36% | 13.84x |
| Reproductive Health | 1.70% | 13.05x |
| Toys Shopping | 2.91% | 12.96x |
| Child Development | 8.73% | 12.47x |
| Baby Names | 14.60% | 11.88x |
| Cheerleading | 0.83% | 11.18x |
| Parenting & Healthy Eating | 50.36% | 10.96x |
| Pet Forums | 2.08% | 10.59x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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