Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 3.6 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 65.17% 17.85x
Pregnancy Resources Researchers 48.47% 14.08x
New & Expecting Parents 44.76% 14.07x
Parents with Kids 43.61% 13.27x
Baby Products Buyers 43.70% 12.66x
Mature Parents 35.78% 12.23x
Child Car Seat Researchers 45.31% 11.72x
Fertility Treatment Researchers 45.74% 11.48x
Involved Parents 34.58% 10.65x
Fathers Day Celebrators 27.24% 10.26x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.54x
Gymboree 0.01% 1.51x
The Childrens Place 0.02% 1.44x
LOFT 0.01% 1.41x
Lane Bryant 0.01% 1.40x
Aeropostale 0.01% 1.36x
Journeys 0.02% 1.30x
Banana Republic 0.01% 1.27x
Dressbarn 0.01% 1.27x
Old Navy 0.02% 1.21x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is llli.org.

Website Composition Index
llli.org 1.33% 42.02x
babycenter.ca 5.79% 41.98x
medelabreastfeedingus.com 1.91% 41.39x
bounty.com 3.63% 39.92x
exclusivepumping.com 3.27% 39.20x
netmums.com 11.94% 37.98x
madeformums.com 9.23% 37.70x
firstresponse.com 1.09% 37.60x
americanpregnancy.org 18.79% 37.23x
gentlenursery.com 1.43% 36.76x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 8.43% 20.73x
Parenting & Children's Activities 2.92% 18.84x
Child Development 3.85% 13.16x
Toys Shopping 1.04% 12.84x
Homeschooling 0.17% 12.24x
Baby Names 13.18% 11.46x
Cheerleading 0.21% 11.14x
Parenting Blogs 1.23% 10.83x
Reproductive Health 0.36% 10.57x
Canadian Healthcare 1.17% 9.60x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female