Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 60.68% | 22.03x |
| New & Expecting Parents | 42.77% | 17.56x |
| Pregnancy Resources Researchers | 47.59% | 17.49x |
| Parents with Kids | 41.00% | 16.45x |
| Baby Products Buyers | 41.05% | 15.87x |
| Mature Parents | 34.68% | 15.40x |
| Child Car Seat Researchers | 40.94% | 14.44x |
| Fertility Treatment Researchers | 41.28% | 13.91x |
| Involved Parents | 32.56% | 12.59x |
| Food Allergies Researchers | 27.99% | 11.47x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.01% | 1.28x |
| The North Face | 0.01% | 1.24x |
| Coach | 0.02% | 1.20x |
| Talbots | 0.02% | 1.16x |
| Buckle | 0.03% | 1.14x |
| H&M | 0.03% | 1.14x |
| Free People | 0.01% | 1.13x |
| The Childrens Place | 0.04% | 1.12x |
| Old Navy | 0.05% | 1.12x |
| Aeropostale | 0.03% | 1.12x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 1.75% | 40.77x |
| lamaze.org | 1.08% | 40.10x |
| firstresponse.com | 1.17% | 39.76x |
| fitpregnancy.com | 2.60% | 39.57x |
| easybabylife.com | 2.26% | 37.35x |
| babycenter.ca | 4.64% | 36.33x |
| bounty.com | 6.89% | 36.21x |
| llli.org | 3.01% | 36.09x |
| madeformums.com | 6.64% | 35.61x |
| preeclampsia.org | 1.45% | 35.60x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 13.87% | 20.91x |
| Parenting & Children's Activities | 3.56% | 20.37x |
| Child Development | 7.47% | 13.15x |
| Homeschooling | 0.32% | 12.70x |
| Toys Shopping | 2.20% | 12.49x |
| Reproductive Health | 1.15% | 11.56x |
| Cheerleading | 0.63% | 11.42x |
| Baby Names | 15.03% | 11.36x |
| Children's Health | 1.24% | 9.97x |
| Parenting & Healthy Eating | 53.81% | 9.50x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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