Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.3 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 62.30% 23.81x
New & Expecting Parents 45.89% 18.93x
Pregnancy Resources Researchers 50.63% 18.54x
Parents with Kids 42.88% 17.75x
Mature Parents 36.65% 16.79x
Baby Products Buyers 42.62% 15.71x
Child Car Seat Researchers 41.93% 15.49x
Fertility Treatment Researchers 41.25% 14.81x
Involved Parents 34.72% 13.46x
Food Allergies Researchers 29.96% 12.20x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Hollister.

Location Composition Index
Hollister 0.03% 1.13x
Lane Bryant 0.03% 1.09x
Old Navy 0.06% 1.09x
Brooks Brothers 0.02% 1.04x
Aeropostale 0.04% 1.04x
Zumiez 0.05% 1.03x
Chicos 0.03% 1.03x
Madewell 0.01% 1.03x
American Eagle Outfitters 0.04% 1.02x
Buckle 0.03% 1.02x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.55% 54.04x
countdowntopregnancy.com 1.08% 53.86x
easybabylife.com 2.67% 52.56x
fitpregnancy.com 3.94% 52.34x
firstresponse.com 1.82% 52.13x
lamaze.org 1.40% 50.16x
madeformums.com 5.76% 48.07x
babycenter.ca 3.23% 47.33x
bounty.com 9.14% 46.24x
justmommies.com 1.06% 46.23x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 3.94% 21.91x
New Parents 16.69% 21.82x
Homeschooling 0.36% 13.84x
Reproductive Health 1.70% 13.05x
Toys Shopping 2.91% 12.96x
Child Development 8.73% 12.47x
Baby Names 14.60% 11.88x
Cheerleading 0.83% 11.18x
Parenting & Healthy Eating 50.36% 10.96x
Pet Forums 2.08% 10.59x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female