Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 50.70% | 22.49x |
| New & Expecting Parents | 40.90% | 18.05x |
| Pregnancy Resources Researchers | 46.97% | 17.82x |
| Parents with Kids | 37.45% | 16.08x |
| Mature Parents | 32.28% | 16.01x |
| Child Car Seat Researchers | 33.67% | 15.32x |
| Baby Products Buyers | 36.82% | 15.01x |
| Fertility Treatment Researchers | 32.76% | 14.47x |
| Involved Parents | 28.27% | 12.67x |
| Food Allergies Researchers | 26.41% | 11.35x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.34% | 1.19x |
| Buckle | 0.26% | 1.18x |
| Mens Wearhouse | 0.54% | 1.14x |
| REI | 0.02% | 1.13x |
| Bonobos | 0.08% | 1.13x |
| White House Black Market | 0.31% | 1.10x |
| Supreme | 0.01% | 1.09x |
| Lululemon | 0.05% | 1.02x |
| Brooks Brothers | 0.03% | 1.01x |
| Madewell | 0.03% | 0.99x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.
| Website | Composition | Index |
| countdowntopregnancy.com | 1.70% | 43.12x |
| pregnancy-info.net | 5.23% | 42.73x |
| pumpstation.com | 1.08% | 42.24x |
| easybabylife.com | 4.07% | 41.78x |
| fitpregnancy.com | 8.24% | 41.20x |
| firstresponse.com | 3.80% | 40.80x |
| madeformums.com | 6.23% | 39.43x |
| exclusivepumping.com | 3.33% | 38.09x |
| justmommies.com | 2.13% | 37.94x |
| babycenter.ca | 1.94% | 37.22x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 5.51% | 19.44x |
| New Parents | 20.77% | 17.90x |
| Child Development | 10.46% | 12.54x |
| Homeschooling | 0.46% | 12.49x |
| Toys Shopping | 4.07% | 11.93x |
| Reproductive Health | 3.31% | 11.45x |
| Cheerleading | 1.12% | 10.55x |
| Children's Health | 2.13% | 10.52x |
| Baby Names | 14.44% | 10.29x |
| Parenting Blogs | 1.54% | 9.84x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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