Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.5 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 48.11% 25.46x
Pregnancy Resources Researchers 41.83% 20.64x
Parents with Kids 32.56% 17.52x
Child Car Seat Researchers 30.32% 16.99x
Fertility Treatment Researchers 30.31% 15.94x
New & Expecting Parents 57.41% 15.16x
Mature Parents 43.24% 14.16x
Baby Products Buyers 49.65% 12.91x
Food Allergies Researchers 21.89% 12.60x
Involved Parents 26.13% 12.54x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.17x
Mens Wearhouse 0.39% 1.07x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.

Website Composition Index
countdowntopregnancy.com 1.89% 56.58x
pregnancy-info.net 7.21% 56.53x
pumpstation.com 1.16% 56.39x
easybabylife.com 4.54% 55.15x
fitpregnancy.com 11.06% 54.31x
whenmybaby.com 1.01% 53.83x
firstresponse.com 5.33% 53.24x
fertilityauthority.com 1.24% 52.75x
madeformums.com 6.12% 52.48x
babycenter.ca 1.35% 50.56x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 6.27% 20.35x
New Parents 21.13% 18.61x
Toys Shopping 4.46% 12.55x
Child Development 10.80% 12.08x
Reproductive Health 3.83% 11.84x
Pet Forums 2.41% 11.02x
Parenting Blogs 1.53% 10.93x
Parenting & Healthy Eating 36.29% 10.68x
Baby Names 12.92% 10.53x
Children's Health 2.42% 10.34x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female