Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 4.8 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 64.13% 23.21x
New & Expecting Parents 47.62% 18.80x
Pregnancy Resources Researchers 53.05% 18.15x
Parents with Kids 45.46% 17.09x
Mature Parents 37.96% 16.50x
Baby Products Buyers 43.00% 15.24x
Child Car Seat Researchers 42.97% 15.09x
Fertility Treatment Researchers 42.19% 14.57x
Involved Parents 36.83% 13.34x
Food Allergies Researchers 31.20% 11.89x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Buckle.

Location Composition Index
Buckle 0.30% 1.26x
Bonobos 0.09% 1.18x
Jos A. Bank Clothiers 0.27% 1.18x
White House Black Market 0.34% 1.13x
Mens Wearhouse 0.44% 1.12x
Uniqlo 0.02% 1.10x
Johnston and Murphy 0.48% 1.02x
Journeys 0.04% 0.98x
Gymboree 0.04% 0.98x
Aeropostale 0.05% 0.98x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 3.47% 55.80x
countdowntopregnancy.com 1.31% 55.66x
easybabylife.com 3.16% 54.43x
fitpregnancy.com 5.41% 53.99x
firstresponse.com 2.49% 53.69x
lamaze.org 1.11% 51.27x
madeformums.com 5.86% 51.02x
thepumpingmommy.com 1.06% 49.87x
justmommies.com 1.40% 48.47x
newkidscenter.com 1.16% 47.96x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 4.06% 22.38x
New Parents 18.02% 21.21x
Homeschooling 0.39% 14.31x
Child Development 9.02% 13.61x
Toys Shopping 3.18% 13.21x
Reproductive Health 2.19% 13.13x
Baby Names 14.38% 11.66x
Cheerleading 0.92% 11.25x
Parenting & Healthy Eating 50.06% 10.81x
Children's Health 1.76% 10.80x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female