Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 64.13% | 23.21x |
| New & Expecting Parents | 47.62% | 18.80x |
| Pregnancy Resources Researchers | 53.05% | 18.15x |
| Parents with Kids | 45.46% | 17.09x |
| Mature Parents | 37.96% | 16.50x |
| Baby Products Buyers | 43.00% | 15.24x |
| Child Car Seat Researchers | 42.97% | 15.09x |
| Fertility Treatment Researchers | 42.19% | 14.57x |
| Involved Parents | 36.83% | 13.34x |
| Food Allergies Researchers | 31.20% | 11.89x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.30% | 1.26x |
| Bonobos | 0.09% | 1.18x |
| Jos A. Bank Clothiers | 0.27% | 1.18x |
| White House Black Market | 0.34% | 1.13x |
| Mens Wearhouse | 0.44% | 1.12x |
| Uniqlo | 0.02% | 1.10x |
| Johnston and Murphy | 0.48% | 1.02x |
| Journeys | 0.04% | 0.98x |
| Gymboree | 0.04% | 0.98x |
| Aeropostale | 0.05% | 0.98x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 3.47% | 55.80x |
| countdowntopregnancy.com | 1.31% | 55.66x |
| easybabylife.com | 3.16% | 54.43x |
| fitpregnancy.com | 5.41% | 53.99x |
| firstresponse.com | 2.49% | 53.69x |
| lamaze.org | 1.11% | 51.27x |
| madeformums.com | 5.86% | 51.02x |
| thepumpingmommy.com | 1.06% | 49.87x |
| justmommies.com | 1.40% | 48.47x |
| newkidscenter.com | 1.16% | 47.96x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 4.06% | 22.38x |
| New Parents | 18.02% | 21.21x |
| Homeschooling | 0.39% | 14.31x |
| Child Development | 9.02% | 13.61x |
| Toys Shopping | 3.18% | 13.21x |
| Reproductive Health | 2.19% | 13.13x |
| Baby Names | 14.38% | 11.66x |
| Cheerleading | 0.92% | 11.25x |
| Parenting & Healthy Eating | 50.06% | 10.81x |
| Children's Health | 1.76% | 10.80x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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