Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.7 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Pregnancy Resources Researchers.

Interest Composition Index
Pregnancy Resources Researchers 43.94% 17.13x
Parents with Kids 31.10% 15.29x
New & Expecting Parents 56.53% 13.47x
Movies Industry 24.97% 12.54x
Mature Parents 42.07% 12.33x
Baby Products Buyers 49.93% 10.81x
Involved Parents 23.29% 10.30x
Food Allergies Researchers 22.15% 10.08x
Hands-On Parents 23.54% 10.00x
Day Care Users 25.32% 9.77x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Intermix.

Location Composition Index
Intermix 0.01% 1.10x
Kate Spade 0.02% 1.10x
Dressbarn 0.03% 1.09x
Old Navy 0.05% 1.08x
Eddie Bauer 0.01% 1.08x
Ann Taylor 0.02% 1.08x
Charlotte Russe 0.01% 1.05x
REI 0.01% 1.05x
Levi Strauss 0.01% 1.03x
Lane Bryant 0.03% 1.03x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is tellmepinkorblue.com.

Website Composition Index
tellmepinkorblue.com 0.09% 66.54x
ovulation-calculator.com 0.67% 64.49x
countdowntopregnancy.com 2.12% 64.18x
health-and-parenting.com 0.07% 64.06x
early-pregnancy-tests.com 0.31% 63.18x
thebabycorner.com 0.17% 63.11x
babyhopes.com 1.17% 63.03x
fertilityfactor.com 0.38% 62.69x
babygenderprediction.com 0.27% 62.36x
thepregnancyzone.com 0.07% 62.29x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 7.43% 19.74x
New Parents 22.80% 17.86x
Parenting & Healthy Eating 31.67% 11.80x
Homeschooling 0.52% 11.46x
Toys Shopping 5.17% 11.34x
Child Development 10.68% 10.99x
Reproductive Health 4.79% 10.70x
Parenting Blogs 1.37% 10.57x
Pet Forums 1.63% 10.47x
Baby Names 10.90% 10.22x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999