Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 3.2 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 64.37% 25.43x
New & Expecting Parents 37.93% 19.72x
Pregnancy Resources Researchers 46.74% 19.22x
Parents with Kids 37.02% 18.50x
Baby Products Buyers 38.79% 17.30x
Mature Parents 29.16% 16.65x
Child Car Seat Researchers 41.69% 16.01x
Fertility Treatment Researchers 43.15% 15.97x
Involved Parents 31.49% 13.71x
Fathers Day Celebrators 26.23% 13.60x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Journeys.

Location Composition Index
Journeys 0.01% 1.07x
Old Navy 0.01% 1.05x
Carhartt 0.10% 1.05x
Victoria's Secret 0.01% 0.86x
The Childrens Place 0.01% 0.85x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is bounty.com.

Website Composition Index
bounty.com 2.39% 49.94x
babycenter.ca 6.71% 49.69x
americanpregnancy.org 16.69% 48.14x
madeformums.com 8.03% 48.03x
exclusivepumping.com 3.05% 46.94x
easybabylife.com 1.92% 45.78x
firstresponse.com 1.06% 44.66x
nestedbean.com 3.56% 43.70x
netmums.com 10.14% 42.73x
avawomen.com 2.94% 42.01x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 5.99% 29.43x
Parenting & Children's Activities 2.05% 25.75x
Child Development 2.43% 16.67x
Parenting Blogs 1.13% 15.63x
Homeschooling 0.09% 15.62x
Toys Shopping 0.76% 15.47x
Baby Names 11.27% 15.09x
Cheerleading 0.10% 14.05x
Reproductive Health 0.19% 13.80x
Canadian Healthcare 0.91% 13.09x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female