Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 5.3 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 60.70% 21.80x
Pregnancy Resources Researchers 48.90% 16.99x
New & Expecting Parents 45.90% 16.62x
Parents with Kids 43.73% 15.53x
Baby Products Buyers 43.64% 15.18x
Mature Parents 37.45% 14.50x
Child Car Seat Researchers 41.74% 13.87x
Fertility Treatment Researchers 40.36% 13.43x
Involved Parents 35.68% 11.83x
Food Allergies Researchers 29.67% 10.79x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.28x
Gymboree 0.04% 1.07x
American Eagle Outfitters 0.05% 1.06x
Madewell 0.02% 1.05x
Forever 21 0.04% 1.04x
Old Navy 0.07% 1.04x
Dressbarn 0.03% 1.03x
The Childrens Place 0.07% 1.02x
Jos A. Bank Clothiers 0.03% 1.01x
Brooks Brothers 0.02% 1.01x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.

Website Composition Index
pregnancy-info.net 2.09% 44.79x
lamaze.org 1.33% 43.42x
fitpregnancy.com 3.21% 43.34x
firstresponse.com 1.48% 43.24x
easybabylife.com 2.41% 42.65x
babycenter.ca 3.84% 39.33x
madeformums.com 6.07% 39.33x
bounty.com 8.25% 38.88x
llli.org 3.59% 38.24x
preeclampsia.org 1.76% 38.03x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 15.56% 19.99x
Parenting & Children's Activities 3.71% 19.78x
Homeschooling 0.34% 12.42x
Child Development 8.24% 12.18x
Reproductive Health 1.46% 11.27x
Toys Shopping 2.72% 11.18x
Baby Names 15.08% 10.79x
Cheerleading 0.71% 10.21x
Children's Health 1.32% 9.56x
Parenting & Healthy Eating 51.98% 9.53x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female