Dstillery Audiences

PARENTING & PREGNANCY RESOURCES

Audience Size: 3.2 Million Devices

Explore the Parenting & Pregnancy Resources Audience

Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.

Interest Composition Index
Health Conscious Expecting Parents 60.50% 23.66x
New & Expecting Parents 36.59% 18.78x
Pregnancy Resources Researchers 44.10% 18.02x
Parents with Kids 36.15% 17.96x
Baby Products Buyers 39.34% 16.40x
Child Car Seat Researchers 42.83% 15.57x
Mature Parents 26.47% 15.10x
Fertility Treatment Researchers 42.68% 14.99x
Fathers Day Celebrators 23.42% 13.99x
Involved Parents 28.17% 12.68x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Buckle.

Location Composition Index
Buckle 0.03% 1.31x
Old Navy 0.04% 1.30x
Victoria's Secret 0.04% 1.30x
Maurices 0.05% 1.29x
Aeropostale 0.02% 1.28x
Zumiez 0.02% 1.28x
Gap 0.02% 1.27x
Express 0.02% 1.26x
J. Crew 0.01% 1.23x
Gymboree 0.02% 1.19x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is easybabylife.com.

Website Composition Index
easybabylife.com 1.82% 49.35x
nestedbean.com 1.15% 49.15x
pumpingmamas.com 1.07% 48.35x
babycenter.ca 7.67% 48.14x
exclusivepumping.com 3.99% 47.44x
madeformums.com 5.65% 47.07x
pregnancyfoodchecker.com 1.97% 46.08x
americanpregnancy.org 16.69% 44.86x
loveourlittles.com 1.04% 42.85x
avawomen.com 1.69% 42.33x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.

Content Affinity Composition Index
New Parents 3.35% 28.12x
Parenting & Children's Activities 1.05% 25.73x
Parenting Blogs 0.87% 17.73x
Toys Shopping 0.25% 16.02x
Baby Names 8.94% 13.68x
Canada Shopping - General Commerce 0.13% 12.73x
Child Development 0.76% 12.68x
Canada Shopping - Kitchenware 0.30% 12.44x
Canadian Healthcare 0.28% 11.27x
Mysticism 0.05% 10.96x
Composition Percentage: The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female