Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 60.05% | 22.63x |
| New & Expecting Parents | 39.36% | 17.76x |
| Pregnancy Resources Researchers | 45.84% | 17.59x |
| Parents with Kids | 37.47% | 16.59x |
| Baby Products Buyers | 38.27% | 15.66x |
| Mature Parents | 32.67% | 15.46x |
| Child Car Seat Researchers | 39.03% | 14.94x |
| Fertility Treatment Researchers | 39.32% | 14.32x |
| Involved Parents | 31.21% | 12.38x |
| Fathers Day Celebrators | 18.82% | 12.05x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.23x |
| Maurices | 0.01% | 1.09x |
| Carhartt | 0.14% | 1.05x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 1.14% | 41.22x |
| fitpregnancy.com | 1.51% | 40.02x |
| llli.org | 2.13% | 37.96x |
| babycenter.ca | 5.30% | 37.72x |
| aeroflowbreastpumps.com | 1.67% | 37.42x |
| medelabreastfeedingus.com | 3.22% | 37.24x |
| bounty.com | 4.79% | 37.04x |
| exclusivepumping.com | 3.04% | 35.11x |
| madeformums.com | 7.76% | 34.25x |
| shadygrovefertility.com | 1.31% | 34.15x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 11.23% | 21.53x |
| Parenting & Children's Activities | 3.21% | 20.40x |
| Child Development | 5.84% | 13.94x |
| Toys Shopping | 1.59% | 13.46x |
| Homeschooling | 0.28% | 12.72x |
| Cheerleading | 0.44% | 12.26x |
| Reproductive Health | 0.77% | 12.08x |
| Baby Names | 14.62% | 11.75x |
| Children's Health | 0.98% | 10.44x |
| Canadian Healthcare | 1.71% | 9.72x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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