Explore the Parenting & Pregnancy Resources Audience
Below you'll find more information about the Parenting & Pregnancy Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Parenting & Pregnancy Resources audience.
INTERESTS
The Parenting & Pregnancy Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Parenting & Pregnancy Resources audience is Health Conscious Expecting Parents.
| Interest | Composition | Index |
| Health Conscious Expecting Parents | 49.06% | 21.69x |
| Pregnancy Resources Researchers | 41.72% | 18.03x |
| New & Expecting Parents | 37.82% | 17.33x |
| Parents with Kids | 32.97% | 15.13x |
| Mature Parents | 30.86% | 15.05x |
| Baby Products Buyers | 32.53% | 14.52x |
| Child Car Seat Researchers | 32.64% | 14.49x |
| Fertility Treatment Researchers | 31.20% | 13.91x |
| Involved Parents | 27.56% | 11.90x |
| Pediatricians | 25.44% | 11.05x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Interest attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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APPAREL RETAILERS
The Parenting & Pregnancy Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Parenting & Pregnancy Resources audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.25x |
| Saint Laurent Paris | 0.01% | 1.23x |
| Express Outlets | 0.01% | 1.17x |
| Supreme | 0.01% | 1.13x |
| Jos A. Bank Clothiers | 0.34% | 1.13x |
| Bonobos | 0.06% | 1.11x |
| Buckle | 0.19% | 1.11x |
| White House Black Market | 0.24% | 1.10x |
| Mens Wearhouse | 0.54% | 1.08x |
| Patagonia | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Location attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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WEBSITES
The Parenting & Pregnancy Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Parenting & Pregnancy Resources audience is countdowntopregnancy.com.
| Website | Composition | Index |
| countdowntopregnancy.com | 1.88% | 46.59x |
| pregnancy-info.net | 6.17% | 45.97x |
| pumpstation.com | 1.17% | 45.38x |
| easybabylife.com | 4.44% | 44.97x |
| fitpregnancy.com | 9.75% | 44.25x |
| firstresponse.com | 4.51% | 43.70x |
| whenmybaby.com | 1.03% | 43.60x |
| fertilityauthority.com | 1.06% | 42.97x |
| madeformums.com | 6.10% | 42.48x |
| babycenter.ca | 1.37% | 40.97x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Web attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Parenting & Pregnancy Resources audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 5.94% | 17.79x |
| New Parents | 23.17% | 15.99x |
| Child Development | 11.62% | 11.59x |
| Homeschooling | 0.57% | 11.43x |
| Toys Shopping | 4.58% | 10.80x |
| Reproductive Health | 4.14% | 9.98x |
| Children's Health | 2.05% | 9.90x |
| Cheerleading | 1.20% | 9.88x |
| Baby Names | 15.07% | 9.12x |
| Pet Forums | 3.20% | 8.94x |
Composition Percentage:
The overlap percentage between the Parenting & Pregnancy Resources audience and the Content Affinity attribute.
Index: A comparison of the Parenting & Pregnancy Resources audience to the internet population.
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DEMOGRAPHICS
The Parenting & Pregnancy Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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