Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 1.3 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 47.64% 15.27x
Involved Parents 39.03% 12.99x
Trendy Shoe Shoppers 34.42% 12.73x
Teaching Resources Researchers 42.43% 12.72x
Home Goods Shoppers 39.92% 12.07x
Parents with Kids 33.99% 11.77x
Dance Clothing Shoppers 40.56% 11.73x
Photo Memory Makers 36.05% 11.50x
Apartment Furniture Shoppers 30.42% 11.47x
Recreational Sports Participants 34.43% 11.27x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.73x
Talbots 0.02% 2.53x
Jos A. Bank Clothiers 0.02% 2.39x
J. Crew 0.01% 2.23x
Victoria's Secret 0.02% 1.79x
Gymboree 0.01% 1.75x
The Childrens Place 0.02% 1.73x
Chicos 0.02% 1.72x
Old Navy 0.02% 1.62x
LOFT 0.01% 1.53x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.

Website Composition Index
bigdotofhappiness.com 1.34% 74.27x
papersource.com 3.87% 70.99x
punchbowl.com 38.20% 67.55x
personalcreations.com 2.17% 58.03x
diva-girl-parties-and-stuff.com 2.27% 51.79x
shindigz.com 3.13% 36.28x
chasing-fireflies.com 2.33% 36.24x
sesameplace.com 1.27% 33.99x
partycity.com 74.27% 31.92x
catchmyparty.com 4.75% 30.23x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.67% 25.38x
Cub & Girl Scouts 0.78% 24.22x
Quinceanera Planning 0.04% 21.85x
Party Suppliers 4.04% 20.16x
Toys Shopping 1.95% 19.23x
Costumes 0.21% 18.43x
Illinois Education 0.39% 17.39x
Higher-End Fashion Brands 0.20% 16.85x
Tattoos & Costumes 0.19% 16.83x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 15.57x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female