Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 1.5 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 35.74% 15.63x
Photo Memory Makers 34.41% 14.56x
Parents with Kids 28.59% 13.02x
Home Goods Shoppers 28.51% 12.89x
Trendy Shoe Shoppers 26.62% 12.82x
Involved Parents 32.62% 12.54x
Apartment Furniture Shoppers 24.47% 12.39x
Home Interior Design Enthusiasts 28.44% 12.10x
Candy Shoppers 27.47% 11.96x
Brides & Wedding Planners 30.53% 11.93x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Columbia.

Location Composition Index
Columbia 0.02% 2.12x
Free People 0.04% 1.98x
Patagonia 0.03% 1.85x
Lorna Jane 0.01% 1.83x
The North Face 0.04% 1.77x
Zara 0.05% 1.76x
Armani 0.04% 1.69x
Intermix 0.01% 1.63x
Joe's Jeans 0.01% 1.60x
Levi Strauss 0.02% 1.57x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.

Website Composition Index
bigdotofhappiness.com 2.40% 150.74x
coolest-kid-birthday-parties.com 1.59% 131.43x
punchbowl.com 45.79% 127.30x
peartree.com 1.87% 126.82x
partygameideas.com 3.07% 126.48x
diva-girl-parties-and-stuff.com 4.21% 116.88x
papersource.com 15.49% 106.55x
mymysteryparty.com 1.61% 97.39x
personalcreations.com 4.68% 73.15x
hwtm.com 1.64% 64.66x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 19.68x
Cheerleading 2.34% 19.63x
Parenting & Children's Activities 6.24% 18.40x
Tattoos & Costumes 0.47% 17.80x
Scrapbooking & Home Art Projects 6.31% 16.62x
Toys Shopping 6.65% 16.14x
Higher-End Fashion Brands 2.26% 15.94x
Cub & Girl Scouts 1.94% 15.77x
Party Suppliers 12.19% 15.51x
Travel, Food, Fashion & Fitness 2.91% 14.65x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female