Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 1 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 38.13% 15.84x
Photo Memory Makers 38.24% 15.77x
Parents with Kids 29.62% 14.45x
Apartment Furniture Shoppers 25.68% 13.86x
Vacation Rental Accommodation Researchers 28.29% 13.70x
Involved Parents 31.14% 13.49x
Online Home Decor Shoppers 22.30% 13.14x
Travel Book Readers 0.11% 13.05x
Brides & Wedding Planners 33.98% 12.89x
Tech-Savvy Moms 26.73% 12.84x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Madewell.

Location Composition Index
Madewell 0.03% 2.02x
Tommy Bahama 0.04% 1.82x
REI 0.02% 1.63x
Saint Laurent Paris 0.01% 1.58x
Banana Republic 0.05% 1.54x
Lululemon 0.05% 1.51x
Brooks Brothers 0.04% 1.48x
Patagonia 0.01% 1.47x
American Apparel 0.03% 1.46x
J. Crew 0.04% 1.44x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is babyshowerstuff.com.

Website Composition Index
babyshowerstuff.com 1.72% 189.74x
birthdaypartyideas4kids.com 1.14% 183.39x
punchbowl.com 53.56% 182.11x
bigdotofhappiness.com 3.88% 178.55x
peartree.com 2.33% 166.33x
coolest-kid-birthday-parties.com 2.49% 164.70x
partygameideas.com 3.68% 163.95x
diva-girl-parties-and-stuff.com 4.88% 159.22x
games-for-baby-shower.com 0.88% 154.70x
partycity.com 0.84% 137.22x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.26% 20.23x
Parenting & Children's Activities 7.08% 19.18x
Cheerleading 2.36% 18.71x
Travel, Food, Fashion & Fitness 3.20% 18.64x
Cub & Girl Scouts 2.17% 18.39x
Parenting Blogs 2.26% 17.43x
Higher-End Fashion Brands 3.16% 17.36x
Mommy Bloggers 5.51% 16.68x
Toys Shopping 7.44% 16.58x
Home Office Products 0.60% 15.99x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999