Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 439.2 Thousand Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 439.2 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 52.01% 20.66x
Involved Parents 39.03% 17.82x
Home Goods Shoppers 44.23% 17.14x
Trendy Shoe Shoppers 30.12% 16.72x
Teaching Resources Researchers 43.83% 16.71x
Apartment Furniture Shoppers 29.74% 16.11x
Parents with Kids 32.07% 15.55x
Online Home Decor Shoppers 24.54% 14.69x
Social Workers 30.64% 14.68x
Recreational Sports Participants 36.68% 14.61x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Madewell.

Location Composition Index
Madewell 0.01% 2.39x
Free People 0.01% 2.37x
Gap 0.04% 2.22x
Talbots 0.03% 1.92x
White House Black Market 0.04% 1.92x
Dressbarn 0.04% 1.88x
Aeropostale 0.03% 1.85x
Brooks Brothers 0.01% 1.80x
Gymboree 0.03% 1.73x
J. Crew 0.02% 1.67x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.

Website Composition Index
bigdotofhappiness.com 2.24% 143.16x
diva-girl-parties-and-stuff.com 2.10% 132.01x
punchbowl.com 55.20% 118.15x
partycity.com 53.09% 111.99x
personalcreations.com 1.31% 104.31x
nyandcompany.com 1.10% 76.22x
evite.com 84.65% 51.63x
catchmyparty.com 6.55% 42.92x
dollartree.com 1.66% 42.30x
prettymyparty.com 1.53% 40.42x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.22% 48.54x
Toys Shopping 0.52% 32.88x
Fashion & Retail 0.39% 28.50x
Women Shoppers 0.87% 26.17x
Custom Gifts 0.13% 24.32x
Parenting & Children's Activities 1.00% 24.19x
Illinois 0.07% 23.75x
Youth Educational Resources 0.09% 20.03x
Psychology & Social Work 0.07% 19.53x
US Soccer 0.42% 18.88x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female