Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 2.6 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 38.77% 15.72x
Involved Parents 31.55% 12.42x
Photo Memory Makers 31.99% 12.41x
Home Goods Shoppers 32.59% 12.24x
Trendy Shoe Shoppers 27.17% 12.14x
Teaching Resources Researchers 32.20% 12.08x
Dance Clothing Shoppers 32.85% 11.77x
Parents with Kids 27.44% 11.56x
Candy Shoppers 28.80% 11.19x
Home Interior Design Enthusiasts 25.63% 11.05x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.79x
Kate Spade 0.02% 1.77x
Madewell 0.02% 1.66x
Zara 0.02% 1.52x
Ann Taylor 0.01% 1.51x
Free People 0.02% 1.48x
Armani 0.02% 1.47x
LOFT 0.05% 1.47x
Coach 0.03% 1.40x
Urban Outfitters 0.03% 1.38x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is punchbowl.com.

Website Composition Index
punchbowl.com 40.21% 53.88x
mymysteryparty.com 1.08% 50.43x
papersource.com 6.07% 50.35x
partygameideas.com 1.39% 46.32x
diva-girl-parties-and-stuff.com 2.30% 44.53x
personalcreations.com 3.18% 40.92x
birthdaydirect.com 1.16% 31.90x
hwtm.com 1.03% 31.48x
potterybarnkids.com 1.00% 29.15x
partycity.com 66.64% 27.43x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.07% 18.85x
Cub & Girl Scouts 1.11% 17.47x
Party Suppliers 6.55% 15.42x
Parenting & Children's Activities 2.59% 14.96x
Quinceanera Planning 0.04% 14.80x
Toys Shopping 2.71% 14.57x
Costumes 0.35% 13.46x
Tattoos & Costumes 0.29% 13.17x
Bridal Fashion 0.89% 12.42x
Illinois Education 0.49% 12.42x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female