Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 150.4 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 36.69% | 16.38x |
| Home Goods Shoppers | 29.84% | 15.72x |
| Home Goods Supercenter Shoppers | 20.83% | 14.63x |
| Flower Delivery Shoppers | 18.20% | 14.17x |
| Involved Parents | 21.36% | 13.88x |
| Essential Oils Enthusiasts | 1.16% | 13.53x |
| Luxury Retail Shoppers | 37.98% | 13.43x |
| Apartment Furniture Shoppers | 18.49% | 12.60x |
| Teaching Resources Researchers | 31.13% | 11.90x |
| Parents with Kids | 16.09% | 11.70x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.05% | 4.09x |
| Hugo Boss | 0.02% | 3.98x |
| Free People | 0.01% | 3.73x |
| Brooks Brothers | 0.01% | 2.69x |
| American Apparel | 0.01% | 2.63x |
| Buckle | 0.03% | 2.50x |
| Talbots | 0.02% | 2.30x |
| Dressbarn | 0.02% | 2.29x |
| Old Navy | 0.04% | 2.15x |
| Gymboree | 0.01% | 1.98x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is partycity.com.
| Website | Composition | Index |
| partycity.com | 16.48% | 211.30x |
| punchbowl.com | 78.35% | 175.64x |
| evite.com | 88.77% | 71.34x |
| catchmyparty.com | 5.96% | 45.04x |
| prettymyparty.com | 1.68% | 41.98x |
| arhaus.com | 1.49% | 30.32x |
| greetingsisland.com | 7.46% | 27.62x |
| happyhomefairy.com | 1.07% | 27.05x |
| orientaltrading.com | 2.62% | 26.21x |
| sportsengine.com | 1.04% | 26.00x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.12% | 20.40x |
| Parenting & Children's Activities | 0.29% | 19.83x |
| Learning & Development Products | 0.08% | 13.97x |
| US Soccer | 0.25% | 13.77x |
| New Parents | 0.83% | 12.60x |
| Cakes & Sweets | 0.38% | 12.20x |
| Children's Health | 0.30% | 11.98x |
| African-American Hair | 0.13% | 11.79x |
| Lacrosse College Athletics | 0.13% | 11.41x |
| Scrapbooking & Home Art Projects | 2.74% | 11.22x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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