PARTY PLANNING & INVITATIONS

Audience Size: 315.4 Thousand Devices

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Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 315.4 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest	Composition	Index
Patriotic Party Decoration Shoppers	46.37%	21.64x
Home Goods Shoppers	37.77%	18.43x
Involved Parents	29.77%	17.68x
Spooky Season Halloween Consumers	39.94%	17.40x
Apartment Furniture Shoppers	21.73%	17.10x
Trendy Shoe Shoppers	20.02%	16.68x
Teaching Resources Researchers	40.07%	16.55x
Parents with Kids	24.52%	15.69x
Fathers Day Celebrators	19.53%	14.82x
Home Interior Design Enthusiasts	21.10%	14.66x

Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.

Index: A comparison of the Party Planning & Invitations audience to the internet population.

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Bonobos.

Location	Composition	Index
Bonobos	0.01%	7.10x
Ralph Lauren	0.03%	5.69x
Zara	0.01%	4.50x
REI	0.02%	3.57x
Hugo Boss	0.02%	3.48x
The North Face	0.01%	3.10x
Lululemon	0.02%	2.25x
Brooks Brothers	0.01%	2.09x
Talbots	0.03%	2.07x
Gap	0.04%	2.03x

Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.

Index: A comparison of the Party Planning & Invitations audience to the internet population.

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is partycity.com.

Website	Composition	Index
partycity.com	37.12%	161.83x
bigdotofhappiness.com	2.92%	159.57x
punchbowl.com	65.05%	143.47x
diva-girl-parties-and-stuff.com	3.31%	136.17x
partygameideas.com	2.85%	126.36x
evite.com	84.43%	67.02x
catchmyparty.com	6.35%	50.09x
prettymyparty.com	1.55%	40.60x
toysrus.com	1.60%	34.47x
littletikes.com	1.61%	29.49x

Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.

Index: A comparison of the Party Planning & Invitations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Toys Shopping.

Content Affinity	Composition	Index
Toys Shopping	0.12%	29.47x
US Soccer	0.35%	21.69x
Parenting & Children's Activities	0.41%	19.49x
Children's Health	0.40%	17.84x
Bridal Fashion	0.19%	17.32x
Women Shoppers	0.16%	16.07x
Lacrosse College Athletics	0.18%	14.25x
Meeting Planning & Hotels	0.07%	13.83x
African-American Hair	0.24%	13.82x
Scrapbooking & Home Art Projects	3.08%	13.77x

Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.

Index: A comparison of the Party Planning & Invitations audience to the internet population.

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female