Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 41.94% | 13.28x |
| Involved Parents | 33.17% | 11.03x |
| Photo Memory Makers | 34.47% | 10.95x |
| Home Goods Shoppers | 32.16% | 10.78x |
| Dance Clothing Shoppers | 31.93% | 10.63x |
| Teaching Resources Researchers | 33.78% | 10.59x |
| Trendy Shoe Shoppers | 27.99% | 10.59x |
| Parents with Kids | 28.90% | 10.30x |
| Sleepwear Shoppers | 30.81% | 10.13x |
| Womens Fashion Brands Shoppers | 30.38% | 10.04x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.73x |
| Bonobos | 0.02% | 1.71x |
| Club Monaco | 0.02% | 1.69x |
| Madewell | 0.04% | 1.66x |
| Lululemon | 0.06% | 1.55x |
| Tommy Bahama | 0.02% | 1.51x |
| Free People | 0.03% | 1.49x |
| Patagonia | 0.01% | 1.47x |
| Armani | 0.03% | 1.46x |
| Jos A. Bank Clothiers | 0.05% | 1.43x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is punchbowl.com.
| Website | Composition | Index |
| punchbowl.com | 39.94% | 54.04x |
| mymysteryparty.com | 1.20% | 48.77x |
| papersource.com | 6.80% | 48.08x |
| diva-girl-parties-and-stuff.com | 2.26% | 45.76x |
| partygameideas.com | 1.53% | 44.67x |
| personalcreations.com | 3.48% | 39.42x |
| hwtm.com | 1.01% | 31.92x |
| birthdaydirect.com | 1.28% | 30.98x |
| partycity.com | 65.99% | 27.95x |
| potterybarnkids.com | 1.04% | 27.24x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 1.14% | 16.35x |
| Cub & Girl Scouts | 1.18% | 14.55x |
| Party Suppliers | 7.14% | 13.56x |
| Parenting & Children's Activities | 2.53% | 13.49x |
| Toys Shopping | 3.09% | 12.72x |
| Quinceanera Planning | 0.05% | 12.35x |
| Costumes | 0.41% | 12.07x |
| Tattoos & Costumes | 0.33% | 11.97x |
| Illinois Education | 0.54% | 11.13x |
| Bridal Fashion | 0.87% | 11.09x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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