Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 439.2 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 52.01% | 20.66x |
| Involved Parents | 39.03% | 17.82x |
| Home Goods Shoppers | 44.23% | 17.14x |
| Trendy Shoe Shoppers | 30.12% | 16.72x |
| Teaching Resources Researchers | 43.83% | 16.71x |
| Apartment Furniture Shoppers | 29.74% | 16.11x |
| Parents with Kids | 32.07% | 15.55x |
| Online Home Decor Shoppers | 24.54% | 14.69x |
| Social Workers | 30.64% | 14.68x |
| Recreational Sports Participants | 36.68% | 14.61x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 2.39x |
| Free People | 0.01% | 2.37x |
| Gap | 0.04% | 2.22x |
| Talbots | 0.03% | 1.92x |
| White House Black Market | 0.04% | 1.92x |
| Dressbarn | 0.04% | 1.88x |
| Aeropostale | 0.03% | 1.85x |
| Brooks Brothers | 0.01% | 1.80x |
| Gymboree | 0.03% | 1.73x |
| J. Crew | 0.02% | 1.67x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.
| Website | Composition | Index |
| bigdotofhappiness.com | 2.24% | 143.16x |
| diva-girl-parties-and-stuff.com | 2.10% | 132.01x |
| punchbowl.com | 55.20% | 118.15x |
| partycity.com | 53.09% | 111.99x |
| personalcreations.com | 1.31% | 104.31x |
| nyandcompany.com | 1.10% | 76.22x |
| evite.com | 84.65% | 51.63x |
| catchmyparty.com | 6.55% | 42.92x |
| dollartree.com | 1.66% | 42.30x |
| prettymyparty.com | 1.53% | 40.42x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.22% | 48.54x |
| Toys Shopping | 0.52% | 32.88x |
| Fashion & Retail | 0.39% | 28.50x |
| Women Shoppers | 0.87% | 26.17x |
| Custom Gifts | 0.13% | 24.32x |
| Parenting & Children's Activities | 1.00% | 24.19x |
| Illinois | 0.07% | 23.75x |
| Youth Educational Resources | 0.09% | 20.03x |
| Psychology & Social Work | 0.07% | 19.53x |
| US Soccer | 0.42% | 18.88x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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