Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 1.2 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 40.17% 14.73x
Involved Parents 31.32% 12.09x
Photo Memory Makers 32.71% 11.81x
Home Goods Shoppers 30.36% 11.80x
Trendy Shoe Shoppers 26.11% 11.71x
Dance Clothing Shoppers 31.00% 11.56x
Parents with Kids 27.40% 11.49x
Candy Shoppers 27.92% 11.20x
Teaching Resources Researchers 31.07% 11.13x
Sleepwear Shoppers 30.41% 10.88x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.81x
Ann Taylor 0.03% 1.63x
Free People 0.03% 1.60x
Jos A. Bank Clothiers 0.10% 1.59x
Madewell 0.02% 1.57x
Uniqlo 0.02% 1.55x
Patagonia 0.01% 1.49x
Express 0.04% 1.44x
Hugo Boss 0.04% 1.44x
White House Black Market 0.11% 1.41x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is punchbowl.com.

Website Composition Index
punchbowl.com 38.04% 64.54x
diva-girl-parties-and-stuff.com 1.69% 63.94x
papersource.com 6.55% 54.86x
mymysteryparty.com 1.19% 53.02x
personalcreations.com 3.41% 45.50x
hwtm.com 1.17% 38.43x
potterybarnkids.com 1.31% 34.60x
birthdaydirect.com 1.52% 33.38x
catchmyparty.com 5.58% 31.97x
prettymyparty.com 1.96% 29.63x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.33% 16.97x
Parenting & Children's Activities 2.72% 15.69x
Toys Shopping 3.21% 14.63x
Party Suppliers 8.15% 14.49x
Cub & Girl Scouts 1.30% 14.41x
Costumes 0.55% 13.29x
Bridal Fashion 1.06% 12.15x
Scrapbooking & Home Art Projects 3.58% 11.84x
Decoration & Fabric 0.02% 11.84x
Quinceanera Planning 0.05% 11.83x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female