Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 150.4 Thousand Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 150.4 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 36.69% 16.38x
Home Goods Shoppers 29.84% 15.72x
Home Goods Supercenter Shoppers 20.83% 14.63x
Flower Delivery Shoppers 18.20% 14.17x
Involved Parents 21.36% 13.88x
Essential Oils Enthusiasts 1.16% 13.53x
Luxury Retail Shoppers 37.98% 13.43x
Apartment Furniture Shoppers 18.49% 12.60x
Teaching Resources Researchers 31.13% 11.90x
Parents with Kids 16.09% 11.70x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is LOFT.

Location Composition Index
LOFT 0.05% 4.09x
Hugo Boss 0.02% 3.98x
Free People 0.01% 3.73x
Brooks Brothers 0.01% 2.69x
American Apparel 0.01% 2.63x
Buckle 0.03% 2.50x
Talbots 0.02% 2.30x
Dressbarn 0.02% 2.29x
Old Navy 0.04% 2.15x
Gymboree 0.01% 1.98x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is partycity.com.

Website Composition Index
partycity.com 16.48% 211.30x
punchbowl.com 78.35% 175.64x
evite.com 88.77% 71.34x
catchmyparty.com 5.96% 45.04x
prettymyparty.com 1.68% 41.98x
arhaus.com 1.49% 30.32x
greetingsisland.com 7.46% 27.62x
happyhomefairy.com 1.07% 27.05x
orientaltrading.com 2.62% 26.21x
sportsengine.com 1.04% 26.00x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.12% 20.40x
Parenting & Children's Activities 0.29% 19.83x
Learning & Development Products 0.08% 13.97x
US Soccer 0.25% 13.77x
New Parents 0.83% 12.60x
Cakes & Sweets 0.38% 12.20x
Children's Health 0.30% 11.98x
African-American Hair 0.13% 11.79x
Lacrosse College Athletics 0.13% 11.41x
Scrapbooking & Home Art Projects 2.74% 11.22x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female