Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 2.6 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 41.94% 13.28x
Involved Parents 33.17% 11.03x
Photo Memory Makers 34.47% 10.95x
Home Goods Shoppers 32.16% 10.78x
Dance Clothing Shoppers 31.93% 10.63x
Teaching Resources Researchers 33.78% 10.59x
Trendy Shoe Shoppers 27.99% 10.59x
Parents with Kids 28.90% 10.30x
Sleepwear Shoppers 30.81% 10.13x
Womens Fashion Brands Shoppers 30.38% 10.04x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.73x
Bonobos 0.02% 1.71x
Club Monaco 0.02% 1.69x
Madewell 0.04% 1.66x
Lululemon 0.06% 1.55x
Tommy Bahama 0.02% 1.51x
Free People 0.03% 1.49x
Patagonia 0.01% 1.47x
Armani 0.03% 1.46x
Jos A. Bank Clothiers 0.05% 1.43x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is punchbowl.com.

Website Composition Index
punchbowl.com 39.94% 54.04x
mymysteryparty.com 1.20% 48.77x
papersource.com 6.80% 48.08x
diva-girl-parties-and-stuff.com 2.26% 45.76x
partygameideas.com 1.53% 44.67x
personalcreations.com 3.48% 39.42x
hwtm.com 1.01% 31.92x
birthdaydirect.com 1.28% 30.98x
partycity.com 65.99% 27.95x
potterybarnkids.com 1.04% 27.24x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 1.14% 16.35x
Cub & Girl Scouts 1.18% 14.55x
Party Suppliers 7.14% 13.56x
Parenting & Children's Activities 2.53% 13.49x
Toys Shopping 3.09% 12.72x
Quinceanera Planning 0.05% 12.35x
Costumes 0.41% 12.07x
Tattoos & Costumes 0.33% 11.97x
Illinois Education 0.54% 11.13x
Bridal Fashion 0.87% 11.09x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female