Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Photo Memory Makers.
| Interest | Composition | Index |
| Photo Memory Makers | 36.84% | 15.54x |
| Patriotic Party Decoration Shoppers | 34.43% | 15.50x |
| Parents with Kids | 28.25% | 13.84x |
| Apartment Furniture Shoppers | 25.26% | 13.63x |
| Vacation Rental Accommodation Researchers | 26.81% | 13.43x |
| Involved Parents | 32.07% | 13.13x |
| Online Home Decor Shoppers | 22.24% | 12.92x |
| Tech-Savvy Moms | 25.64% | 12.57x |
| Brides & Wedding Planners | 31.90% | 12.51x |
| Womens Fashion Brands Shoppers | 31.80% | 12.18x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Free People.
| Location | Composition | Index |
| Free People | 0.03% | 1.99x |
| Ann Taylor | 0.03% | 1.74x |
| Madewell | 0.03% | 1.73x |
| Kate Spade | 0.03% | 1.72x |
| Intermix | 0.01% | 1.69x |
| Urban Outfitters | 0.06% | 1.68x |
| LL Bean | 0.01% | 1.64x |
| Michael Kors | 0.03% | 1.58x |
| Ralph Lauren | 0.01% | 1.54x |
| Zara | 0.03% | 1.53x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is babyshowerstuff.com.
| Website | Composition | Index |
| babyshowerstuff.com | 1.27% | 174.34x |
| bigdotofhappiness.com | 3.25% | 158.78x |
| punchbowl.com | 52.98% | 156.14x |
| coolest-kid-birthday-parties.com | 2.17% | 145.85x |
| peartree.com | 2.59% | 143.84x |
| partygameideas.com | 5.06% | 130.56x |
| diva-girl-parties-and-stuff.com | 6.08% | 126.68x |
| papersource.com | 21.29% | 115.16x |
| momsminivan.com | 1.04% | 111.79x |
| mymysteryparty.com | 1.98% | 105.85x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.76% | 18.05x |
| Cheerleading | 2.35% | 18.02x |
| Parenting & Children's Activities | 6.74% | 18.01x |
| Travel, Food, Fashion & Fitness | 3.36% | 17.58x |
| Cub & Girl Scouts | 2.03% | 17.37x |
| Tattoos & Costumes | 0.56% | 16.36x |
| Higher-End Fashion Brands | 2.76% | 16.12x |
| Parenting Blogs | 2.32% | 16.10x |
| Home Office Products | 0.58% | 15.25x |
| Children's Health | 3.98% | 15.20x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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