Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 47.64% | 15.27x |
| Involved Parents | 39.03% | 12.99x |
| Trendy Shoe Shoppers | 34.42% | 12.73x |
| Teaching Resources Researchers | 42.43% | 12.72x |
| Home Goods Shoppers | 39.92% | 12.07x |
| Parents with Kids | 33.99% | 11.77x |
| Dance Clothing Shoppers | 40.56% | 11.73x |
| Photo Memory Makers | 36.05% | 11.50x |
| Apartment Furniture Shoppers | 30.42% | 11.47x |
| Recreational Sports Participants | 34.43% | 11.27x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.73x |
| Talbots | 0.02% | 2.53x |
| Jos A. Bank Clothiers | 0.02% | 2.39x |
| J. Crew | 0.01% | 2.23x |
| Victoria's Secret | 0.02% | 1.79x |
| Gymboree | 0.01% | 1.75x |
| The Childrens Place | 0.02% | 1.73x |
| Chicos | 0.02% | 1.72x |
| Old Navy | 0.02% | 1.62x |
| LOFT | 0.01% | 1.53x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.
| Website | Composition | Index |
| bigdotofhappiness.com | 1.34% | 74.27x |
| papersource.com | 3.87% | 70.99x |
| punchbowl.com | 38.20% | 67.55x |
| personalcreations.com | 2.17% | 58.03x |
| diva-girl-parties-and-stuff.com | 2.27% | 51.79x |
| shindigz.com | 3.13% | 36.28x |
| chasing-fireflies.com | 2.33% | 36.24x |
| sesameplace.com | 1.27% | 33.99x |
| partycity.com | 74.27% | 31.92x |
| catchmyparty.com | 4.75% | 30.23x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.67% | 25.38x |
| Cub & Girl Scouts | 0.78% | 24.22x |
| Quinceanera Planning | 0.04% | 21.85x |
| Party Suppliers | 4.04% | 20.16x |
| Toys Shopping | 1.95% | 19.23x |
| Costumes | 0.21% | 18.43x |
| Illinois Education | 0.39% | 17.39x |
| Higher-End Fashion Brands | 0.20% | 16.85x |
| Tattoos & Costumes | 0.19% | 16.83x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 15.57x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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