Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 1.1 Million Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Photo Memory Makers.

Interest Composition Index
Photo Memory Makers 36.84% 15.54x
Patriotic Party Decoration Shoppers 34.43% 15.50x
Parents with Kids 28.25% 13.84x
Apartment Furniture Shoppers 25.26% 13.63x
Vacation Rental Accommodation Researchers 26.81% 13.43x
Involved Parents 32.07% 13.13x
Online Home Decor Shoppers 22.24% 12.92x
Tech-Savvy Moms 25.64% 12.57x
Brides & Wedding Planners 31.90% 12.51x
Womens Fashion Brands Shoppers 31.80% 12.18x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Free People.

Location Composition Index
Free People 0.03% 1.99x
Ann Taylor 0.03% 1.74x
Madewell 0.03% 1.73x
Kate Spade 0.03% 1.72x
Intermix 0.01% 1.69x
Urban Outfitters 0.06% 1.68x
LL Bean 0.01% 1.64x
Michael Kors 0.03% 1.58x
Ralph Lauren 0.01% 1.54x
Zara 0.03% 1.53x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is babyshowerstuff.com.

Website Composition Index
babyshowerstuff.com 1.27% 174.34x
bigdotofhappiness.com 3.25% 158.78x
punchbowl.com 52.98% 156.14x
coolest-kid-birthday-parties.com 2.17% 145.85x
peartree.com 2.59% 143.84x
partygameideas.com 5.06% 130.56x
diva-girl-parties-and-stuff.com 6.08% 126.68x
papersource.com 21.29% 115.16x
momsminivan.com 1.04% 111.79x
mymysteryparty.com 1.98% 105.85x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 6.76% 18.05x
Cheerleading 2.35% 18.02x
Parenting & Children's Activities 6.74% 18.01x
Travel, Food, Fashion & Fitness 3.36% 17.58x
Cub & Girl Scouts 2.03% 17.37x
Tattoos & Costumes 0.56% 16.36x
Higher-End Fashion Brands 2.76% 16.12x
Parenting Blogs 2.32% 16.10x
Home Office Products 0.58% 15.25x
Children's Health 3.98% 15.20x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female