Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 38.77% | 15.72x |
| Involved Parents | 31.55% | 12.42x |
| Photo Memory Makers | 31.99% | 12.41x |
| Home Goods Shoppers | 32.59% | 12.24x |
| Trendy Shoe Shoppers | 27.17% | 12.14x |
| Teaching Resources Researchers | 32.20% | 12.08x |
| Dance Clothing Shoppers | 32.85% | 11.77x |
| Parents with Kids | 27.44% | 11.56x |
| Candy Shoppers | 28.80% | 11.19x |
| Home Interior Design Enthusiasts | 25.63% | 11.05x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.01% | 1.79x |
| Kate Spade | 0.02% | 1.77x |
| Madewell | 0.02% | 1.66x |
| Zara | 0.02% | 1.52x |
| Ann Taylor | 0.01% | 1.51x |
| Free People | 0.02% | 1.48x |
| Armani | 0.02% | 1.47x |
| LOFT | 0.05% | 1.47x |
| Coach | 0.03% | 1.40x |
| Urban Outfitters | 0.03% | 1.38x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is punchbowl.com.
| Website | Composition | Index |
| punchbowl.com | 40.21% | 53.88x |
| mymysteryparty.com | 1.08% | 50.43x |
| papersource.com | 6.07% | 50.35x |
| partygameideas.com | 1.39% | 46.32x |
| diva-girl-parties-and-stuff.com | 2.30% | 44.53x |
| personalcreations.com | 3.18% | 40.92x |
| birthdaydirect.com | 1.16% | 31.90x |
| hwtm.com | 1.03% | 31.48x |
| potterybarnkids.com | 1.00% | 29.15x |
| partycity.com | 66.64% | 27.43x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 1.07% | 18.85x |
| Cub & Girl Scouts | 1.11% | 17.47x |
| Party Suppliers | 6.55% | 15.42x |
| Parenting & Children's Activities | 2.59% | 14.96x |
| Quinceanera Planning | 0.04% | 14.80x |
| Toys Shopping | 2.71% | 14.57x |
| Costumes | 0.35% | 13.46x |
| Tattoos & Costumes | 0.29% | 13.17x |
| Bridal Fashion | 0.89% | 12.42x |
| Illinois Education | 0.49% | 12.42x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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