Dstillery Audiences

PARTY PLANNING & INVITATIONS

Audience Size: 315.4 Thousand Devices

Explore the Party Planning & Invitations Audience

Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 315.4 thousand unique devices whose actions qualify for the Party Planning & Invitations audience.

Dstillery Crafted Audiences

INTERESTS

The Party Planning & Invitations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 46.37% 21.64x
Home Goods Shoppers 37.77% 18.43x
Involved Parents 29.77% 17.68x
Spooky Season Halloween Consumers 39.94% 17.40x
Apartment Furniture Shoppers 21.73% 17.10x
Trendy Shoe Shoppers 20.02% 16.68x
Teaching Resources Researchers 40.07% 16.55x
Parents with Kids 24.52% 15.69x
Fathers Day Celebrators 19.53% 14.82x
Home Interior Design Enthusiasts 21.10% 14.66x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Bonobos.

Location Composition Index
Bonobos 0.01% 7.10x
Ralph Lauren 0.03% 5.69x
Zara 0.01% 4.50x
REI 0.02% 3.57x
Hugo Boss 0.02% 3.48x
The North Face 0.01% 3.10x
Lululemon 0.02% 2.25x
Brooks Brothers 0.01% 2.09x
Talbots 0.03% 2.07x
Gap 0.04% 2.03x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Planning & Invitations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Planning & Invitations audience is partycity.com.

Website Composition Index
partycity.com 37.12% 161.83x
bigdotofhappiness.com 2.92% 159.57x
punchbowl.com 65.05% 143.47x
diva-girl-parties-and-stuff.com 3.31% 136.17x
partygameideas.com 2.85% 126.36x
evite.com 84.43% 67.02x
catchmyparty.com 6.35% 50.09x
prettymyparty.com 1.55% 40.60x
toysrus.com 1.60% 34.47x
littletikes.com 1.61% 29.49x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 0.12% 29.47x
US Soccer 0.35% 21.69x
Parenting & Children's Activities 0.41% 19.49x
Children's Health 0.40% 17.84x
Bridal Fashion 0.19% 17.32x
Women Shoppers 0.16% 16.07x
Lacrosse College Athletics 0.18% 14.25x
Meeting Planning & Hotels 0.07% 13.83x
African-American Hair 0.24% 13.82x
Scrapbooking & Home Art Projects 3.08% 13.77x
Composition Percentage: The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female