Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 38.13% | 15.84x |
| Photo Memory Makers | 38.24% | 15.77x |
| Parents with Kids | 29.62% | 14.45x |
| Apartment Furniture Shoppers | 25.68% | 13.86x |
| Vacation Rental Accommodation Researchers | 28.29% | 13.70x |
| Involved Parents | 31.14% | 13.49x |
| Online Home Decor Shoppers | 22.30% | 13.14x |
| Travel Book Readers | 0.11% | 13.05x |
| Brides & Wedding Planners | 33.98% | 12.89x |
| Tech-Savvy Moms | 26.73% | 12.84x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 2.02x |
| Tommy Bahama | 0.04% | 1.82x |
| REI | 0.02% | 1.63x |
| Saint Laurent Paris | 0.01% | 1.58x |
| Banana Republic | 0.05% | 1.54x |
| Lululemon | 0.05% | 1.51x |
| Brooks Brothers | 0.04% | 1.48x |
| Patagonia | 0.01% | 1.47x |
| American Apparel | 0.03% | 1.46x |
| J. Crew | 0.04% | 1.44x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is babyshowerstuff.com.
| Website | Composition | Index |
| babyshowerstuff.com | 1.72% | 189.74x |
| birthdaypartyideas4kids.com | 1.14% | 183.39x |
| punchbowl.com | 53.56% | 182.11x |
| bigdotofhappiness.com | 3.88% | 178.55x |
| peartree.com | 2.33% | 166.33x |
| coolest-kid-birthday-parties.com | 2.49% | 164.70x |
| partygameideas.com | 3.68% | 163.95x |
| diva-girl-parties-and-stuff.com | 4.88% | 159.22x |
| games-for-baby-shower.com | 0.88% | 154.70x |
| partycity.com | 0.84% | 137.22x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 6.26% | 20.23x |
| Parenting & Children's Activities | 7.08% | 19.18x |
| Cheerleading | 2.36% | 18.71x |
| Travel, Food, Fashion & Fitness | 3.20% | 18.64x |
| Cub & Girl Scouts | 2.17% | 18.39x |
| Parenting Blogs | 2.26% | 17.43x |
| Higher-End Fashion Brands | 3.16% | 17.36x |
| Mommy Bloggers | 5.51% | 16.68x |
| Toys Shopping | 7.44% | 16.58x |
| Home Office Products | 0.60% | 15.99x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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