Explore the Party Planning & Invitations Audience
Below you'll find more information about the Party Planning & Invitations audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Party Planning & Invitations audience.
INTERESTS
The Party Planning & Invitations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Planning & Invitations audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 35.74% | 15.63x |
| Photo Memory Makers | 34.41% | 14.56x |
| Parents with Kids | 28.59% | 13.02x |
| Home Goods Shoppers | 28.51% | 12.89x |
| Trendy Shoe Shoppers | 26.62% | 12.82x |
| Involved Parents | 32.62% | 12.54x |
| Apartment Furniture Shoppers | 24.47% | 12.39x |
| Home Interior Design Enthusiasts | 28.44% | 12.10x |
| Candy Shoppers | 27.47% | 11.96x |
| Brides & Wedding Planners | 30.53% | 11.93x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Interest attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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APPAREL RETAILERS
The Party Planning & Invitations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Planning & Invitations audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 2.12x |
| Free People | 0.04% | 1.98x |
| Patagonia | 0.03% | 1.85x |
| Lorna Jane | 0.01% | 1.83x |
| The North Face | 0.04% | 1.77x |
| Zara | 0.05% | 1.76x |
| Armani | 0.04% | 1.69x |
| Intermix | 0.01% | 1.63x |
| Joe's Jeans | 0.01% | 1.60x |
| Levi Strauss | 0.02% | 1.57x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Location attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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WEBSITES
The Party Planning & Invitations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Planning & Invitations audience is bigdotofhappiness.com.
| Website | Composition | Index |
| bigdotofhappiness.com | 2.40% | 150.74x |
| coolest-kid-birthday-parties.com | 1.59% | 131.43x |
| punchbowl.com | 45.79% | 127.30x |
| peartree.com | 1.87% | 126.82x |
| partygameideas.com | 3.07% | 126.48x |
| diva-girl-parties-and-stuff.com | 4.21% | 116.88x |
| papersource.com | 15.49% | 106.55x |
| mymysteryparty.com | 1.61% | 97.39x |
| personalcreations.com | 4.68% | 73.15x |
| hwtm.com | 1.64% | 64.66x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Web attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Planning & Invitations audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 19.68x |
| Cheerleading | 2.34% | 19.63x |
| Parenting & Children's Activities | 6.24% | 18.40x |
| Tattoos & Costumes | 0.47% | 17.80x |
| Scrapbooking & Home Art Projects | 6.31% | 16.62x |
| Toys Shopping | 6.65% | 16.14x |
| Higher-End Fashion Brands | 2.26% | 15.94x |
| Cub & Girl Scouts | 1.94% | 15.77x |
| Party Suppliers | 12.19% | 15.51x |
| Travel, Food, Fashion & Fitness | 2.91% | 14.65x |
Composition Percentage:
The overlap percentage between the Party Planning & Invitations audience and the Content Affinity attribute.
Index: A comparison of the Party Planning & Invitations audience to the internet population.
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DEMOGRAPHICS
The Party Planning & Invitations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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