Dstillery Audiences

PARTY SUPPLIERS

Audience Size: 141.6 Thousand Devices

Explore the Party Suppliers Audience

Below you'll find more information about the Party Suppliers audience, broken down in different categories based on their digital and physical behaviors. These are 141.6 thousand unique devices whose actions qualify for the Party Suppliers audience.

Dstillery Crafted Audiences

INTERESTS

The Party Suppliers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Party Suppliers audience is Patriotic Party Decoration Shoppers.

Interest Composition Index
Patriotic Party Decoration Shoppers 79.44% 24.11x
Big Box Shoppers 69.43% 22.34x
Budget Grocery Shoppers 65.08% 21.94x
Candy Shoppers 70.68% 21.55x
Bargain Shopping Researchers 58.76% 20.90x
Discount Big Box Shoppers 60.37% 20.77x
Sweet Tooths 73.12% 19.74x
Apartment Furniture Shoppers 54.83% 19.70x
Gift Givers 57.63% 19.38x
Gift Card Researchers 51.91% 18.89x
Composition Percentage: The overlap percentage between the Party Suppliers audience and the Interest attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Party Suppliers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Party Suppliers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 3.77x
Gap 0.03% 3.42x
Talbots 0.02% 3.40x
J. Crew 0.02% 3.19x
Coach 0.01% 2.91x
Dressbarn 0.02% 2.54x
Lane Bryant 0.02% 2.48x
Buckle 0.02% 2.08x
Gymboree 0.01% 1.86x
Zumiez 0.01% 1.68x
Composition Percentage: The overlap percentage between the Party Suppliers audience and the Location attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Party Suppliers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Party Suppliers audience is shindigz.com.

Website Composition Index
shindigz.com 32.43% 412.48x
dollartree.com 75.31% 127.69x
opentip.com 3.08% 78.86x
eventective.com 5.10% 73.62x
oldtimecandy.com 2.92% 71.75x
burlington.com 4.75% 71.74x
christmascentral.com 3.51% 70.58x
christmastreeshops.com 5.21% 66.28x
wilton.com 7.13% 65.33x
lenox.com 2.45% 65.11x
Composition Percentage: The overlap percentage between the Party Suppliers audience and the Web attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Party Suppliers audience is Costumes.

Content Affinity Composition Index
Costumes 0.80% 74.13x
Cheerleading 1.80% 70.93x
Custom Gifts 5.06% 54.18x
Home Decoration - Crafts & Kids 1.93% 53.81x
Holiday Gifts 0.81% 47.19x
Bridal Fashion 2.26% 46.31x
Arts & Crafts 0.87% 45.00x
Custom Printing 4.63% 39.30x
Toys Shopping 3.78% 37.97x
Flower Shopping 0.84% 36.71x
Composition Percentage: The overlap percentage between the Party Suppliers audience and the Content Affinity attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Party Suppliers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female