Explore the Party Suppliers Audience
Below you'll find more information about the Party Suppliers audience, broken down in different categories based on their digital and physical behaviors. These are 539 thousand unique devices whose actions qualify for the Party Suppliers audience.
INTERESTS
The Party Suppliers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Suppliers audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 70.24% | 25.73x |
| Candy Shoppers | 59.83% | 23.97x |
| Sweet Tooths | 65.62% | 22.93x |
| Bargain Shopping Researchers | 38.37% | 18.62x |
| Budget Grocery Shoppers | 39.41% | 18.56x |
| Brides & Wedding Planners | 46.98% | 18.09x |
| Big Box Shoppers | 43.95% | 17.95x |
| Dance Clothing Shoppers | 46.73% | 17.40x |
| Discount Big Box Shoppers | 40.02% | 17.36x |
| Sunglasses Shoppers | 45.03% | 16.72x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Interest attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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APPAREL RETAILERS
The Party Suppliers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Suppliers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.37x |
| Aeropostale | 0.06% | 1.34x |
| Forever 21 | 0.05% | 1.26x |
| White House Black Market | 0.08% | 1.23x |
| Dressbarn | 0.04% | 1.18x |
| Old Navy | 0.08% | 1.14x |
| Mens Wearhouse | 0.10% | 1.13x |
| Jos A. Bank Clothiers | 0.06% | 1.12x |
| Tommy Bahama | 0.02% | 1.12x |
| The Childrens Place | 0.08% | 1.11x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Location attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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WEBSITES
The Party Suppliers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Suppliers audience is stumpsparty.com.
| Website | Composition | Index |
| stumpsparty.com | 13.90% | 211.30x |
| papermart.com | 17.29% | 168.08x |
| shopwildthings.com | 7.97% | 163.18x |
| shindigz.com | 34.21% | 140.74x |
| luckyclovertrading.com | 6.02% | 129.61x |
| candywarehouse.com | 8.24% | 126.07x |
| mymms.com | 4.82% | 120.53x |
| blaircandy.com | 4.21% | 113.25x |
| candyfavorites.com | 5.15% | 104.84x |
| eventdecordirect.com | 3.48% | 95.07x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Web attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Suppliers audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.12% | 60.56x |
| Quinceanera Planning | 0.22% | 56.69x |
| Bridal Fashion | 3.01% | 34.39x |
| Cheerleading | 2.62% | 33.52x |
| Custom Gifts | 5.69% | 32.03x |
| Costumes | 1.29% | 31.00x |
| Home Office Products | 0.53% | 30.59x |
| Holiday Gifts | 1.17% | 28.95x |
| As Seen On TV Products | 0.11% | 28.93x |
| Home Decoration - Crafts & Kids | 2.69% | 27.02x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Content Affinity attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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DEMOGRAPHICS
The Party Suppliers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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