Explore the Party Suppliers Audience
Below you'll find more information about the Party Suppliers audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the Party Suppliers audience.
INTERESTS
The Party Suppliers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Suppliers audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 63.12% | 33.80x |
| Online Home Decor Shoppers | 58.87% | 33.59x |
| Big Box Shoppers | 78.01% | 33.05x |
| Discount Big Box Shoppers | 67.38% | 32.69x |
| Budget Grocery Shoppers | 69.50% | 32.63x |
| Patriotic Party Decoration Shoppers | 82.27% | 31.61x |
| Bargain Shopping Researchers | 56.74% | 31.42x |
| Orlando Activities Researchers | 48.23% | 30.06x |
| Misc-Deal Seekers or Coupon Shoppers | 53.19% | 28.29x |
| Home Decor Shoppers | 65.96% | 28.22x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Interest attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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APPAREL RETAILERS
The Party Suppliers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Suppliers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.83x |
| Aeropostale | 0.01% | 1.34x |
| The Childrens Place | 0.02% | 1.08x |
| Carhartt | 0.07% | 0.41x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Location attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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WEBSITES
The Party Suppliers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Suppliers audience is partycity.com.
| Website | Composition | Index |
| partycity.com | 54.22% | 65.90x |
| cvs.com | 23.17% | 58.64x |
| mediavine.com | 44.48% | 43.23x |
| answers.yahoo.com | 15.53% | 36.54x |
| editorchoice.com | 13.79% | 34.88x |
| kmart.com | 21.79% | 34.80x |
| hotels.com | 21.59% | 33.24x |
| m.ebay.com | 31.41% | 33.12x |
| mtonews.com | 12.08% | 30.78x |
| wikia.com | 22.61% | 29.03x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Web attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Suppliers audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 12.27% | 75.26x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 3.63% | 39.51x |
| Party Planning & Invitations | 24.13% | 38.19x |
| Career Cluster A | 5.02% | 31.88x |
| Cruise Vacations | 4.46% | 25.07x |
| Health Issues Cluster | 7.39% | 24.80x |
| Medical Diagnostics | 3.91% | 24.52x |
| Chain Restaurants | 25.24% | 24.01x |
| Wedding Planning | 16.60% | 23.51x |
| People Search | 6.97% | 23.08x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Content Affinity attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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DEMOGRAPHICS
The Party Suppliers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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