Explore the Party Suppliers Audience
Below you'll find more information about the Party Suppliers audience, broken down in different categories based on their digital and physical behaviors. These are 141.6 thousand unique devices whose actions qualify for the Party Suppliers audience.
INTERESTS
The Party Suppliers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Suppliers audience is Patriotic Party Decoration Shoppers.
| Interest | Composition | Index |
| Patriotic Party Decoration Shoppers | 79.44% | 24.11x |
| Big Box Shoppers | 69.43% | 22.34x |
| Budget Grocery Shoppers | 65.08% | 21.94x |
| Candy Shoppers | 70.68% | 21.55x |
| Bargain Shopping Researchers | 58.76% | 20.90x |
| Discount Big Box Shoppers | 60.37% | 20.77x |
| Sweet Tooths | 73.12% | 19.74x |
| Apartment Furniture Shoppers | 54.83% | 19.70x |
| Gift Givers | 57.63% | 19.38x |
| Gift Card Researchers | 51.91% | 18.89x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Interest attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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APPAREL RETAILERS
The Party Suppliers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Suppliers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 3.77x |
| Gap | 0.03% | 3.42x |
| Talbots | 0.02% | 3.40x |
| J. Crew | 0.02% | 3.19x |
| Coach | 0.01% | 2.91x |
| Dressbarn | 0.02% | 2.54x |
| Lane Bryant | 0.02% | 2.48x |
| Buckle | 0.02% | 2.08x |
| Gymboree | 0.01% | 1.86x |
| Zumiez | 0.01% | 1.68x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Location attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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WEBSITES
The Party Suppliers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Suppliers audience is shindigz.com.
| Website | Composition | Index |
| shindigz.com | 32.43% | 412.48x |
| dollartree.com | 75.31% | 127.69x |
| opentip.com | 3.08% | 78.86x |
| eventective.com | 5.10% | 73.62x |
| oldtimecandy.com | 2.92% | 71.75x |
| burlington.com | 4.75% | 71.74x |
| christmascentral.com | 3.51% | 70.58x |
| christmastreeshops.com | 5.21% | 66.28x |
| wilton.com | 7.13% | 65.33x |
| lenox.com | 2.45% | 65.11x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Web attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Suppliers audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.80% | 74.13x |
| Cheerleading | 1.80% | 70.93x |
| Custom Gifts | 5.06% | 54.18x |
| Home Decoration - Crafts & Kids | 1.93% | 53.81x |
| Holiday Gifts | 0.81% | 47.19x |
| Bridal Fashion | 2.26% | 46.31x |
| Arts & Crafts | 0.87% | 45.00x |
| Custom Printing | 4.63% | 39.30x |
| Toys Shopping | 3.78% | 37.97x |
| Flower Shopping | 0.84% | 36.71x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Content Affinity attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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DEMOGRAPHICS
The Party Suppliers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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