Explore the Party Suppliers Audience
Below you'll find more information about the Party Suppliers audience, broken down in different categories based on their digital and physical behaviors. These are 26.7 thousand unique devices whose actions qualify for the Party Suppliers audience.
INTERESTS
The Party Suppliers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Party Suppliers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 57.29% | 33.90x |
| Big Box Shoppers | 73.56% | 33.54x |
| Budget Grocery Shoppers | 68.14% | 33.53x |
| Patriotic Party Decoration Shoppers | 80.68% | 33.41x |
| Apartment Furniture Shoppers | 58.64% | 32.47x |
| Orlando Activities Researchers | 45.42% | 31.22x |
| Online Home Decor Shoppers | 51.86% | 31.16x |
| Discount Big Box Shoppers | 60.34% | 31.15x |
| Gift Card Researchers | 54.92% | 29.04x |
| Trendy Shoe Shoppers | 49.83% | 28.98x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Interest attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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APPAREL RETAILERS
The Party Suppliers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Party Suppliers audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.83x |
| Buckle | 0.02% | 1.37x |
| Carhartt | 0.07% | 1.35x |
| Aeropostale | 0.01% | 1.34x |
| Express | 0.02% | 1.32x |
| The Childrens Place | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Location attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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WEBSITES
The Party Suppliers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Party Suppliers audience is officedepot.com.
| Website | Composition | Index |
| officedepot.com | 19.46% | 67.88x |
| barnesandnoble.com | 23.45% | 55.25x |
| instructables.com | 18.65% | 50.69x |
| intelius.com | 11.00% | 47.02x |
| hilton.com | 10.08% | 46.09x |
| theblackfriday.com | 9.41% | 44.93x |
| petmd.com | 10.60% | 44.58x |
| hayneedle.com | 12.02% | 43.77x |
| cvs.com | 24.77% | 43.46x |
| partycity.com | 55.87% | 42.32x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Web attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Party Suppliers audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 9.36% | 130.42x |
| Women Shoppers | 10.12% | 108.77x |
| Custom Printing | 3.19% | 88.20x |
| Toys Shopping | 2.98% | 82.53x |
| Promo Codes | 3.88% | 65.54x |
| Cakes & Sweets | 3.95% | 61.51x |
| Furniture Shopping | 14.90% | 57.63x |
| African-American Hair | 2.91% | 52.03x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 4.64% | 40.24x |
| Party Planning & Invitations | 25.92% | 37.96x |
Composition Percentage:
The overlap percentage between the Party Suppliers audience and the Content Affinity attribute.
Index: A comparison of the Party Suppliers audience to the internet population.
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DEMOGRAPHICS
The Party Suppliers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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