Dstillery Audiences

PEOPLE SEARCH

Audience Size: 261.7 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 261.7 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 60.11% 28.06x
Retired Health Insurance Researchers 54.04% 25.99x
Family Tree Enthusiasts 54.23% 24.45x
Heart Surgery Researchers 46.05% 24.41x
Online Health Researchers 39.28% 24.17x
Realtors & Real Estate Researchers 43.71% 23.77x
Retired Assisted Living Shoppers 49.84% 23.67x
Orlando Activities Researchers 35.57% 22.60x
Auto Insurance Shoppers 41.47% 21.86x
Retired Budget Healthcare Shoppers 49.04% 21.74x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 2.29x
Victoria's Secret 0.01% 1.68x
Maurices 0.01% 1.64x
Carhartt 0.06% 1.15x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is radaris.com.

Website Composition Index
radaris.com 16.18% 232.13x
rehold.com 10.64% 230.21x
courtreference.com 5.37% 171.08x
locatefamily.com 6.12% 159.33x
arrests.org 4.69% 132.01x
zabasearch.com 13.19% 131.89x
onlinesearches.com 12.08% 124.19x
findlaw.com 27.93% 121.09x
ussearch.com 2.71% 105.30x
spoke.com 2.75% 93.06x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 3.11% 43.45x
Spam Call Number Searchers 4.36% 36.85x
Home Decoration - Crafts & Kids 0.31% 35.90x
Illinois 0.84% 35.21x
Illinois Education 0.20% 32.90x
Insurance Cluster 0.56% 30.41x
Law School 4.49% 30.08x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 29.51x
Medical Diagnostics 6.42% 28.06x
Disease Cluster 0.52% 27.78x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female