Dstillery Audiences

PEOPLE SEARCH

Audience Size: 4.5 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 27.91% 15.42x
Retired Health Insurance Researchers 24.22% 12.74x
Legal Advice Researchers 19.04% 12.73x
Retired Assisted Living Shoppers 22.87% 11.38x
Retired Budget Healthcare Shoppers 22.21% 11.24x
Realtors & Real Estate Researchers 19.16% 11.16x
Legal Help Seekers 17.94% 10.50x
Mailing & Shipping Shoppers 22.99% 10.39x
Cholesterol Researchers 16.62% 10.33x
Home Buyers 17.52% 10.29x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Belk.

Location Composition Index
Belk 0.02% 1.55x
Free People 0.01% 1.12x
Chicos 0.04% 1.10x
Intermix 0.01% 1.09x
Talbots 0.03% 1.08x
Hollister 0.01% 1.06x
Dressbarn 0.03% 1.06x
Carhartt 0.17% 1.05x
Club Monaco 0.01% 1.02x
Eddie Bauer 0.01% 1.02x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is uspeople.info.

Website Composition Index
uspeople.info 0.62% 69.19x
fullnamedirectory.com 2.10% 66.82x
bankruptreport.com 0.60% 66.71x
propertycrunch.com 0.12% 65.49x
docusearch.com 0.29% 62.53x
jailexchange.com 0.81% 61.70x
arrests.org 0.11% 60.89x
mugshots.com 3.37% 59.73x
courtreference.com 5.11% 59.35x
freesearching.com 0.08% 58.08x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.43% 20.55x
Ancestry & Memorial Researchers 8.39% 15.98x
Celebrity Gossip 3.54% 12.97x
Instagram Management 0.95% 12.18x
Law School 12.99% 11.40x
Spam Call Number Searchers 11.04% 11.23x
As Seen On TV Products 0.10% 10.96x
Low Budget Shoppers 2.18% 10.56x
England Tourism 0.07% 10.40x
Texas Sporting & Outdoors Cluster 0.46% 9.92x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999