Dstillery Audiences

PEOPLE SEARCH

Audience Size: 304.6 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 304.6 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 59.33% 27.33x
Retired Health Insurance Researchers 52.73% 24.19x
Realtors & Real Estate Researchers 43.32% 23.92x
Online Health Researchers 38.38% 23.87x
Family Tree Enthusiasts 53.33% 23.23x
Heart Surgery Researchers 44.02% 23.18x
Retired Assisted Living Shoppers 47.94% 22.78x
Orlando Activities Researchers 34.18% 22.70x
Mailing & Shipping Shoppers 40.88% 21.69x
Pharmacy Shoppers 40.07% 21.26x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 4.51x
Victoria's Secret 0.01% 2.59x
Journeys 0.01% 2.26x
Maurices 0.01% 1.59x
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is rehold.com.

Website Composition Index
rehold.com 7.43% 340.28x
radaris.com 12.10% 328.18x
arrests.org 4.47% 222.00x
courtreference.com 7.27% 189.29x
locatefamily.com 5.62% 184.23x
findlaw.com 20.69% 179.40x
zabasearch.com 12.78% 160.92x
onlinesearches.com 14.57% 157.80x
blockshopper.com 28.36% 137.81x
jailexchange.com 17.62% 128.81x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.20% 46.65x
Ancestry & Memorial Researchers 2.74% 44.40x
Illinois 0.44% 41.35x
Spam Call Number Searchers 3.11% 36.28x
Insurance Cluster 0.31% 31.46x
Celebrity Gossip 1.27% 27.13x
Pharmacy 1.12% 27.07x
Bathrooms & Plumbing 0.25% 26.90x
Medical Diagnostics 4.38% 26.84x
Addiction & Recovery Reference 0.12% 26.77x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female