Dstillery Audiences

PEOPLE SEARCH

Audience Size: 4.5 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 28.56% 15.25x
Retired Health Insurance Researchers 24.73% 12.87x
Retired Assisted Living Shoppers 22.18% 12.02x
Legal Advice Researchers 25.41% 11.85x
Retired Budget Healthcare Shoppers 22.96% 11.42x
Realtors & Real Estate Researchers 19.63% 11.39x
Mailing & Shipping Shoppers 22.56% 10.85x
Cholesterol Researchers 17.36% 10.53x
Home Buyers 18.34% 10.35x
Auto Insurance Shoppers 20.99% 10.31x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Belk.

Location Composition Index
Belk 0.02% 1.15x
Lorna Jane 0.00% 1.08x
LOFT 0.03% 1.08x
Coach 0.05% 1.04x
Hugo Boss 0.01% 1.04x
Chicos 0.04% 1.04x
H&M 0.03% 1.04x
Intermix 0.01% 1.04x
Eddie Bauer 0.01% 1.03x
Kate Spade 0.01% 1.02x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is fullnamedirectory.com.

Website Composition Index
fullnamedirectory.com 1.97% 63.29x
mugshots.com 2.88% 58.58x
homemetry.com 17.75% 57.75x
courtreference.com 5.29% 55.61x
countyoffice.org 2.97% 54.71x
phoneowner.com 1.51% 52.16x
juralindex.com 5.96% 51.50x
campaignmoney.com 1.45% 51.00x
rehold.com 21.09% 50.18x
radaris.com 32.54% 46.87x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.43% 20.56x
Ancestry & Memorial Researchers 8.23% 15.54x
Celebrity Gossip 3.57% 12.63x
Instagram Management 0.95% 12.31x
Law School 13.17% 11.67x
Spam Call Number Searchers 10.81% 11.43x
As Seen On TV Products 0.10% 10.99x
England Tourism 0.07% 10.97x
Low Budget Shoppers 2.13% 10.97x
Texas Sporting & Outdoors Cluster 0.44% 10.66x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female