Dstillery Audiences

PEOPLE SEARCH

Audience Size: 3.7 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.79% 14.97x
Retired Health Insurance Researchers 27.13% 14.11x
Family Tree Enthusiasts 29.31% 14.11x
Legal Advice Researchers 26.28% 13.65x
Retired Assisted Living Shoppers 25.14% 12.95x
Heart Surgery Researchers 25.31% 12.66x
Retired Budget Healthcare Shoppers 25.58% 12.59x
Orlando Activities Researchers 22.79% 11.92x
Texas Activity Researchers 22.19% 11.89x
Realtors & Real Estate Researchers 23.68% 11.64x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.34x
Jos A. Bank Clothiers 0.36% 1.29x
Express Outlets 0.01% 1.27x
Belk 0.01% 1.23x
Supreme 0.01% 1.15x
Mens Wearhouse 0.51% 1.11x
Bonobos 0.06% 1.11x
Buckle 0.17% 1.09x
Lane Bryant 0.04% 1.08x
Eddie Bauer 0.03% 1.05x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is quanki.com.

Website Composition Index
quanki.com 1.76% 52.30x
fullnamedirectory.com 1.67% 48.86x
homemetry.com 11.01% 48.78x
mugshots.com 1.69% 48.29x
juralindex.com 4.42% 45.13x
countyoffice.org 1.74% 44.42x
phoneowner.com 1.30% 42.37x
courtreference.com 5.74% 42.07x
spoke.com 1.49% 41.01x
rehold.com 23.13% 37.85x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.41% 18.42x
Ancestry & Memorial Researchers 8.63% 12.86x
Celebrity Gossip 3.70% 12.15x
Instagram Management 0.84% 11.09x
As Seen On TV Products 0.11% 10.70x
Low Budget Shoppers 1.65% 10.65x
Law School 11.89% 10.50x
Spam Call Number Searchers 10.08% 10.26x
Credit Unions & Consumer Protection 0.19% 9.81x
Texas Sporting & Outdoors Cluster 0.29% 9.81x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female