Dstillery Audiences

PEOPLE SEARCH

Audience Size: 220 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 220 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 57.41% 26.24x
Online Health Researchers 37.81% 23.63x
Retired Health Insurance Researchers 48.71% 23.60x
Family Tree Enthusiasts 53.74% 23.01x
Heart Surgery Researchers 41.36% 22.82x
Realtors & Real Estate Researchers 41.23% 22.63x
Orlando Activities Researchers 31.31% 21.95x
Heartburn Sufferers 35.32% 21.50x
Retired Assisted Living Shoppers 44.11% 21.48x
Pharmacy Shoppers 40.18% 21.32x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Coach.

Location Composition Index
Coach 0.02% 2.25x
Forever 21 0.02% 2.20x
Hollister 0.02% 1.37x
Old Navy 0.04% 1.36x
Mens Wearhouse 0.03% 1.35x
Gymboree 0.02% 1.22x
Carhartt 0.23% 1.21x
Zumiez 0.02% 1.14x
Journeys 0.03% 1.09x
Victoria's Secret 0.03% 1.08x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is findlaw.com.

Website Composition Index
findlaw.com 11.59% 238.12x
courtreference.com 11.00% 221.60x
onlinesearches.com 18.13% 201.77x
blockshopper.com 24.93% 199.26x
zabasearch.com 12.65% 193.70x
locatefamily.com 4.95% 187.73x
jailexchange.com 24.35% 175.66x
spoke.com 3.71% 158.70x
mugshots.com 11.42% 119.45x
intelius.com 11.39% 115.67x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.41% 42.82x
Custom Gifts 0.23% 35.32x
Spam Call Number Searchers 2.34% 32.47x
Pharmacy 0.65% 29.69x
Celebrity Gossip 1.31% 28.75x
Flower Shopping 0.16% 28.50x
Party Suppliers 0.20% 26.53x
Business News & Information Readers 0.42% 26.19x
Medical Diagnostics 3.12% 24.95x
Amateur Radios 0.18% 22.90x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female