Explore the People Search Audience
Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 220 thousand unique devices whose actions qualify for the People Search audience.
INTERESTS
The People Search audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the People Search audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 57.41% | 26.24x |
| Online Health Researchers | 37.81% | 23.63x |
| Retired Health Insurance Researchers | 48.71% | 23.60x |
| Family Tree Enthusiasts | 53.74% | 23.01x |
| Heart Surgery Researchers | 41.36% | 22.82x |
| Realtors & Real Estate Researchers | 41.23% | 22.63x |
| Orlando Activities Researchers | 31.31% | 21.95x |
| Heartburn Sufferers | 35.32% | 21.50x |
| Retired Assisted Living Shoppers | 44.11% | 21.48x |
| Pharmacy Shoppers | 40.18% | 21.32x |
Composition Percentage:
The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
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APPAREL RETAILERS
The People Search audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the People Search audience is Coach.
| Location | Composition | Index |
| Coach | 0.02% | 2.25x |
| Forever 21 | 0.02% | 2.20x |
| Hollister | 0.02% | 1.37x |
| Old Navy | 0.04% | 1.36x |
| Mens Wearhouse | 0.03% | 1.35x |
| Gymboree | 0.02% | 1.22x |
| Carhartt | 0.23% | 1.21x |
| Zumiez | 0.02% | 1.14x |
| Journeys | 0.03% | 1.09x |
| Victoria's Secret | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
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WEBSITES
The People Search audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the People Search audience is findlaw.com.
| Website | Composition | Index |
| findlaw.com | 11.59% | 238.12x |
| courtreference.com | 11.00% | 221.60x |
| onlinesearches.com | 18.13% | 201.77x |
| blockshopper.com | 24.93% | 199.26x |
| zabasearch.com | 12.65% | 193.70x |
| locatefamily.com | 4.95% | 187.73x |
| jailexchange.com | 24.35% | 175.66x |
| spoke.com | 3.71% | 158.70x |
| mugshots.com | 11.42% | 119.45x |
| intelius.com | 11.39% | 115.67x |
Composition Percentage:
The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.
| Content Affinity | Composition | Index |
| Ancestry & Memorial Researchers | 2.41% | 42.82x |
| Custom Gifts | 0.23% | 35.32x |
| Spam Call Number Searchers | 2.34% | 32.47x |
| Pharmacy | 0.65% | 29.69x |
| Celebrity Gossip | 1.31% | 28.75x |
| Flower Shopping | 0.16% | 28.50x |
| Party Suppliers | 0.20% | 26.53x |
| Business News & Information Readers | 0.42% | 26.19x |
| Medical Diagnostics | 3.12% | 24.95x |
| Amateur Radios | 0.18% | 22.90x |
Composition Percentage:
The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
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DEMOGRAPHICS
The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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