Dstillery Audiences

PEOPLE SEARCH

Audience Size: 107.8 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 107.8 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 53.19% 31.63x
Family Tree Enthusiasts 44.43% 21.63x
Online Health Researchers 17.11% 19.79x
Realtors & Real Estate Researchers 21.19% 19.67x
Orlando Activities Researchers 8.34% 18.10x
Heart Surgery Researchers 21.28% 17.78x
Retired Assisted Living Shoppers 24.94% 16.79x
Home Buyers 23.32% 16.56x
Retired Wealthy Assisted Living Researchers 33.79% 15.87x
Pharmacy Shoppers 19.49% 15.54x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Coach.

Location Composition Index
Coach 0.02% 3.65x
Hollister 0.03% 2.93x
Mens Wearhouse 0.03% 2.10x
Journeys 0.04% 1.97x
Dressbarn 0.02% 1.90x
Aeropostale 0.03% 1.73x
Jos A. Bank Clothiers 0.02% 1.71x
Gymboree 0.03% 1.53x
Victoria's Secret 0.03% 1.36x
LOFT 0.02% 1.28x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is onlinesearches.com.

Website Composition Index
onlinesearches.com 15.61% 239.05x
jailexchange.com 24.27% 193.36x
arrests.org 9.10% 171.37x
mugshots.com 18.69% 137.92x
blockshopper.com 39.12% 121.25x
tributes.com 66.71% 102.08x
advancedbackgroundchecks.com 3.78% 69.80x
usa-people-search.com 4.77% 56.89x
genealogy.com 3.86% 43.48x
addresses.com 3.94% 43.14x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.84% 32.19x
Celebrity Gossip 0.75% 24.38x
Spam Call Number Searchers 0.43% 15.41x
Phone & Business Information Searchers 35.80% 13.25x
Hometown Livability 3.75% 12.72x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.73% 12.64x
Medical Diagnostics 0.78% 11.54x
Law School 0.66% 11.10x
Antiques & Auctions 1.02% 9.71x
Shopping Catalogs 0.10% 9.57x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female