Explore the People Search Audience
Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the People Search audience.
INTERESTS
The People Search audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the People Search audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 43.23% | 15.63x |
| Family Tree Enthusiasts | 38.96% | 15.38x |
| Retired Health Insurance Researchers | 38.62% | 14.85x |
| Legal Advice Researchers | 35.47% | 14.61x |
| Heart Surgery Researchers | 32.31% | 13.91x |
| Retired Assisted Living Shoppers | 35.57% | 13.71x |
| Retired Budget Healthcare Shoppers | 35.82% | 13.36x |
| Orlando Activities Researchers | 30.17% | 12.57x |
| Texas Activity Researchers | 30.21% | 12.44x |
| Realtors & Real Estate Researchers | 34.62% | 12.43x |
Composition Percentage:
The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
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APPAREL RETAILERS
The People Search audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the People Search audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.44x |
| Ralph Lauren | 0.01% | 1.29x |
| Talbots | 0.03% | 1.25x |
| Ann Taylor | 0.01% | 1.22x |
| Dressbarn | 0.03% | 1.19x |
| Jos A. Bank Clothiers | 0.03% | 1.10x |
| White House Black Market | 0.05% | 1.09x |
| Urban Outfitters | 0.03% | 1.07x |
| Carhartt | 0.26% | 1.06x |
| Lululemon | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
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WEBSITES
The People Search audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the People Search audience is homemetry.com.
| Website | Composition | Index |
| homemetry.com | 4.89% | 63.60x |
| juralindex.com | 2.41% | 58.99x |
| fullnamedirectory.com | 1.36% | 58.22x |
| phoneowner.com | 1.03% | 52.66x |
| courtreference.com | 5.21% | 52.62x |
| m.topix.com | 3.52% | 49.68x |
| rehold.com | 20.04% | 49.55x |
| campaignmoney.com | 1.00% | 49.25x |
| usdirectoryfinder.com | 1.10% | 45.41x |
| radaris.com | 28.40% | 44.86x |
Composition Percentage:
The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.17% | 26.02x |
| Ancestry & Memorial Researchers | 5.76% | 17.52x |
| Instagram Management | 0.33% | 15.90x |
| Celebrity Gossip | 2.15% | 14.20x |
| Law School | 10.70% | 13.35x |
| Law School Research Cluster | 0.31% | 13.33x |
| Spam Call Number Searchers | 8.36% | 13.02x |
| Texas Sporting & Outdoors Cluster | 0.22% | 12.90x |
| Home Improvement Contractor | 0.55% | 12.70x |
| Senior Care | 0.77% | 12.59x |
Composition Percentage:
The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
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DEMOGRAPHICS
The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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