Dstillery Audiences

PEOPLE SEARCH

Audience Size: 658 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 658 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 59.30% 22.85x
Retired Health Insurance Researchers 54.14% 21.31x
Family Tree Enthusiasts 54.07% 20.82x
Heart Surgery Researchers 45.08% 20.44x
Online Health Researchers 39.85% 19.75x
Retired Assisted Living Shoppers 49.40% 19.55x
Realtors & Real Estate Researchers 43.47% 19.16x
Orlando Activities Researchers 37.04% 18.60x
Retired Budget Healthcare Shoppers 49.42% 18.38x
Mailing & Shipping Shoppers 41.56% 18.28x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Talbots.

Location Composition Index
Talbots 0.01% 1.85x
American Eagle Outfitters 0.01% 1.73x
Dressbarn 0.01% 1.72x
Maurices 0.02% 1.47x
Victoria's Secret 0.02% 1.37x
Buckle 0.01% 1.35x
Journeys 0.01% 1.24x
Carhartt 0.15% 1.21x
The Childrens Place 0.01% 1.04x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is rehold.com.

Website Composition Index
rehold.com 13.35% 190.77x
radaris.com 18.42% 184.46x
411.info 3.61% 167.40x
courtreference.com 4.86% 164.40x
locatefamily.com 6.81% 151.73x
onlinesearches.com 11.22% 126.57x
writeaprisoner.com 3.20% 121.36x
zabasearch.com 12.93% 117.06x
arrests.org 4.66% 106.22x
findlaw.com 35.92% 102.92x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 3.41% 35.61x
Spam Call Number Searchers 5.54% 28.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 28.03x
Texas Sporting & Outdoors Cluster 0.07% 28.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 25.71x
Law School 5.95% 25.70x
Instagram Management 0.05% 25.37x
Illinois 1.30% 25.33x
Celebrity Gossip 1.41% 23.06x
Insurance Cluster 0.83% 22.97x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female