Dstillery Audiences

PEOPLE SEARCH

Audience Size: 140.9 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 140.9 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 46.40% 23.89x
Family Tree Enthusiasts 48.97% 22.71x
Realtors & Real Estate Researchers 30.07% 22.33x
Retired Health Insurance Researchers 36.54% 21.57x
Heart Surgery Researchers 32.06% 21.57x
Online Health Researchers 25.74% 21.28x
Retired Assisted Living Shoppers 34.49% 20.64x
Home Buyers 30.59% 18.92x
Pharmacy Shoppers 27.87% 18.61x
Unemployment Benefit Researchers 30.59% 18.36x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.34x
Banana Republic 0.04% 1.92x
Gymboree 0.02% 1.26x
J. Crew 0.01% 1.23x
LOFT 0.02% 1.08x
White House Black Market 0.02% 1.01x
The Childrens Place 0.03% 0.92x
Express 0.02% 0.87x
Mens Wearhouse 0.02% 0.82x
Old Navy 0.03% 0.80x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is courtreference.com.

Website Composition Index
courtreference.com 13.76% 306.46x
jailexchange.com 25.52% 282.93x
onlinesearches.com 21.11% 274.44x
zabasearch.com 11.60% 237.17x
mugshots.com 15.19% 171.31x
blockshopper.com 31.17% 143.96x
funeral.com 4.61% 125.29x
intelius.com 4.96% 119.34x
tributes.com 66.53% 106.52x
whopassedon.com 2.58% 63.39x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.78% 36.84x
Celebrity Gossip 1.18% 28.92x
Spam Call Number Searchers 1.09% 22.42x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.81% 17.71x
Medical Diagnostics 1.19% 16.87x
Phone & Business Information Searchers 36.79% 16.07x
Law School 1.19% 15.80x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.15% 14.66x
Hometown Livability 4.16% 14.28x
Internet Radio 0.29% 14.23x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female