Explore the People Search Audience
Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the People Search audience.
INTERESTS
The People Search audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the People Search audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 27.91% | 15.42x |
| Retired Health Insurance Researchers | 24.22% | 12.74x |
| Legal Advice Researchers | 19.04% | 12.73x |
| Retired Assisted Living Shoppers | 22.87% | 11.38x |
| Retired Budget Healthcare Shoppers | 22.21% | 11.24x |
| Realtors & Real Estate Researchers | 19.16% | 11.16x |
| Legal Help Seekers | 17.94% | 10.50x |
| Mailing & Shipping Shoppers | 22.99% | 10.39x |
| Cholesterol Researchers | 16.62% | 10.33x |
| Home Buyers | 17.52% | 10.29x |
Composition Percentage:
The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
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APPAREL RETAILERS
The People Search audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the People Search audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.55x |
| Free People | 0.01% | 1.12x |
| Chicos | 0.04% | 1.10x |
| Intermix | 0.01% | 1.09x |
| Talbots | 0.03% | 1.08x |
| Hollister | 0.01% | 1.06x |
| Dressbarn | 0.03% | 1.06x |
| Carhartt | 0.17% | 1.05x |
| Club Monaco | 0.01% | 1.02x |
| Eddie Bauer | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
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WEBSITES
The People Search audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the People Search audience is uspeople.info.
| Website | Composition | Index |
| uspeople.info | 0.62% | 69.19x |
| fullnamedirectory.com | 2.10% | 66.82x |
| bankruptreport.com | 0.60% | 66.71x |
| propertycrunch.com | 0.12% | 65.49x |
| docusearch.com | 0.29% | 62.53x |
| jailexchange.com | 0.81% | 61.70x |
| arrests.org | 0.11% | 60.89x |
| mugshots.com | 3.37% | 59.73x |
| courtreference.com | 5.11% | 59.35x |
| freesearching.com | 0.08% | 58.08x |
Composition Percentage:
The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.43% | 20.55x |
| Ancestry & Memorial Researchers | 8.39% | 15.98x |
| Celebrity Gossip | 3.54% | 12.97x |
| Instagram Management | 0.95% | 12.18x |
| Law School | 12.99% | 11.40x |
| Spam Call Number Searchers | 11.04% | 11.23x |
| As Seen On TV Products | 0.10% | 10.96x |
| Low Budget Shoppers | 2.18% | 10.56x |
| England Tourism | 0.07% | 10.40x |
| Texas Sporting & Outdoors Cluster | 0.46% | 9.92x |
Composition Percentage:
The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
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DEMOGRAPHICS
The People Search audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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