Explore the People Search Audience
Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the People Search audience.
INTERESTS
The People Search audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the People Search audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 28.86% | 18.74x |
| Retired Health Insurance Researchers | 23.91% | 17.62x |
| Family Tree Enthusiasts | 25.69% | 17.29x |
| Legal Advice Researchers | 25.74% | 16.73x |
| Retired Budget Healthcare Shoppers | 22.27% | 15.59x |
| Retired Assisted Living Shoppers | 22.94% | 15.58x |
| Heart Surgery Researchers | 21.43% | 15.45x |
| Texas Activity Researchers | 19.66% | 14.66x |
| Orlando Activities Researchers | 20.72% | 14.35x |
| Realtors & Real Estate Researchers | 22.58% | 13.93x |
Composition Percentage:
The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
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APPAREL RETAILERS
The People Search audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the People Search audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.26% | 1.30x |
| Mens Wearhouse | 0.36% | 1.11x |
Composition Percentage:
The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
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WEBSITES
The People Search audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the People Search audience is quanki.com.
| Website | Composition | Index |
| quanki.com | 2.06% | 66.33x |
| fullnamedirectory.com | 1.73% | 62.35x |
| homemetry.com | 12.67% | 61.31x |
| mugshots.com | 1.98% | 60.78x |
| juralindex.com | 4.99% | 56.01x |
| countyoffice.org | 2.04% | 55.73x |
| phoneowner.com | 1.33% | 54.30x |
| courtreference.com | 5.78% | 53.50x |
| campaignmoney.com | 1.38% | 51.71x |
| usdirectoryfinder.com | 1.03% | 51.13x |
Composition Percentage:
The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.
| Content Affinity | Composition | Index |
| Ancestry & Memorial Researchers | 7.59% | 16.04x |
| Celebrity Gossip | 3.13% | 14.35x |
| Law School | 12.83% | 13.04x |
| Low Budget Shoppers | 1.76% | 12.83x |
| Spam Call Number Searchers | 10.34% | 12.18x |
| Discount Shopping | 3.21% | 10.22x |
| Reproductive Health | 3.30% | 10.20x |
| Legal Information Research Cluster | 9.58% | 10.06x |
| Custom Gifts | 2.67% | 9.56x |
| Dermatology | 4.08% | 9.48x |
Composition Percentage:
The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
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DEMOGRAPHICS
The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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