Dstillery Audiences

PEOPLE SEARCH

Audience Size: 1.8 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 45.13% 20.59x
Retired Health Insurance Researchers 41.65% 19.45x
Family Tree Enthusiasts 42.78% 18.98x
US Judiciary System Researchers 39.01% 18.24x
Retired Assisted Living Shoppers 38.62% 17.23x
Heart Surgery Researchers 37.37% 16.95x
Legal Advice Researchers 39.84% 16.89x
Retired Budget Healthcare Shoppers 38.41% 16.80x
Realtors & Real Estate Researchers 34.57% 16.65x
Online Health Researchers 33.05% 16.60x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Buckle.

Location Composition Index
Buckle 0.01% 1.61x
Maurices 0.02% 1.61x
Old Navy 0.02% 1.59x
Journeys 0.01% 1.16x
Mens Wearhouse 0.01% 1.14x
Carhartt 0.15% 1.08x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is homemetry.com.

Website Composition Index
homemetry.com 1.93% 95.53x
juralindex.com 1.63% 88.18x
rehold.com 16.68% 77.33x
m.topix.com 2.41% 74.95x
courtreference.com 5.31% 74.15x
radaris.com 21.60% 72.86x
usdirectoryfinder.com 1.05% 71.51x
411.info 4.33% 66.78x
onlinesearches.com 12.32% 62.25x
locatefamily.com 8.12% 62.16x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 26.67x
Ancestry & Memorial Researchers 3.87% 24.74x
Texas Sporting & Outdoors Cluster 0.15% 20.50x
Law School 8.53% 18.89x
Instagram Management 0.10% 18.18x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.92x
Spam Call Number Searchers 6.82% 17.89x
Law School Research Cluster 0.20% 17.60x
Celebrity Gossip 1.73% 17.17x
England Tourism 0.02% 17.08x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female