Dstillery Audiences

PEOPLE SEARCH

Audience Size: 3.8 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 32.98% 15.54x
Retired Health Insurance Researchers 27.08% 15.11x
Family Tree Enthusiasts 28.88% 14.86x
Legal Advice Researchers 26.51% 14.83x
Retired Assisted Living Shoppers 25.65% 13.65x
Retired Budget Healthcare Shoppers 25.62% 13.43x
Heart Surgery Researchers 25.30% 13.19x
Texas Activity Researchers 22.57% 12.62x
Orlando Activities Researchers 22.92% 12.60x
Realtors & Real Estate Researchers 25.15% 12.59x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.34x
Club Monaco 0.01% 1.24x
Brooks Brothers 0.03% 1.18x
Mens Wearhouse 0.49% 1.16x
Intermix 0.01% 1.15x
Bonobos 0.08% 1.15x
White House Black Market 0.28% 1.11x
Buckle 0.22% 1.11x
Eddie Bauer 0.03% 1.11x
Kate Spade 0.03% 1.09x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is quanki.com.

Website Composition Index
quanki.com 1.56% 48.79x
homemetry.com 9.80% 45.79x
fullnamedirectory.com 1.57% 45.21x
mugshots.com 1.53% 45.21x
juralindex.com 4.04% 42.47x
countyoffice.org 1.55% 41.44x
courtreference.com 5.62% 39.78x
phoneowner.com 1.29% 39.13x
spoke.com 1.34% 38.78x
campaignmoney.com 1.26% 38.41x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 20.83x
Ancestry & Memorial Researchers 7.23% 14.42x
Celebrity Gossip 2.63% 13.31x
Instagram Management 0.66% 13.02x
Low Budget Shoppers 1.44% 12.24x
Law School Research Cluster 0.49% 12.21x
Law School 12.36% 11.82x
Texas Sporting & Outdoors Cluster 0.33% 11.49x
As Seen On TV Products 0.08% 11.48x
England Tourism 0.06% 11.20x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female