Dstillery Audiences

PEOPLE SEARCH

Audience Size: 3.4 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 40.22% 18.21x
Retired Health Insurance Researchers 36.08% 17.15x
Family Tree Enthusiasts 38.33% 17.12x
Legal Advice Researchers 35.02% 16.42x
Retired Assisted Living Shoppers 33.65% 15.74x
Retired Budget Healthcare Shoppers 33.93% 15.33x
Heart Surgery Researchers 32.88% 15.21x
Realtors & Real Estate Researchers 30.62% 14.74x
Online Health Researchers 28.61% 14.46x
Mailing & Shipping Shoppers 31.70% 14.40x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Talbots.

Location Composition Index
Talbots 0.02% 1.22x
Eddie Bauer 0.01% 1.14x
Jos A. Bank Clothiers 0.03% 1.12x
Carhartt 0.22% 1.07x
Coach 0.02% 1.04x
Brooks Brothers 0.02% 1.02x
Armani 0.01% 1.01x
Old Navy 0.05% 0.99x
Chicos 0.03% 0.97x
American Eagle Outfitters 0.03% 0.96x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is homemetry.com.

Website Composition Index
homemetry.com 5.89% 71.32x
mugshots.com 1.00% 70.47x
juralindex.com 2.76% 65.16x
fullnamedirectory.com 1.40% 64.81x
courtreference.com 5.19% 59.59x
phoneowner.com 1.11% 58.04x
m.topix.com 3.84% 55.16x
rehold.com 20.76% 54.27x
campaignmoney.com 1.09% 53.89x
spoke.com 1.17% 50.15x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 29.47x
Ancestry & Memorial Researchers 6.03% 18.77x
Instagram Management 0.39% 17.46x
Celebrity Gossip 2.18% 16.14x
As Seen On TV Products 0.05% 15.13x
Low Budget Shoppers 1.08% 14.52x
Law School 11.29% 14.39x
Spam Call Number Searchers 8.80% 13.99x
Home Improvement Contractor 0.67% 13.95x
Senior Care 0.86% 13.74x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female