Dstillery Audiences

PEOPLE SEARCH

Audience Size: 2.4 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 42.43% 19.21x
Family Tree Enthusiasts 39.97% 18.41x
Retired Health Insurance Researchers 39.09% 18.04x
US Judiciary System Researchers 39.53% 17.30x
Legal Advice Researchers 36.24% 17.29x
Heart Surgery Researchers 32.58% 16.76x
Retired Assisted Living Shoppers 35.72% 16.37x
Retired Budget Healthcare Shoppers 35.94% 16.07x
Online Health Researchers 30.54% 15.66x
Realtors & Real Estate Researchers 33.83% 15.53x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.36x
Journeys 0.01% 1.18x
Carhartt 0.10% 0.91x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is homemetry.com.

Website Composition Index
homemetry.com 3.17% 75.11x
juralindex.com 1.94% 69.71x
fullnamedirectory.com 1.07% 69.07x
courtreference.com 5.33% 60.38x
rehold.com 18.24% 59.91x
m.topix.com 3.15% 59.37x
usdirectoryfinder.com 1.08% 56.23x
radaris.com 24.23% 55.60x
411.info 4.78% 51.09x
locatefamily.com 8.84% 47.27x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 28.34x
Ancestry & Memorial Researchers 4.24% 21.64x
Instagram Management 0.14% 17.05x
Law School 9.61% 16.92x
Texas Sporting & Outdoors Cluster 0.18% 16.83x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.91x
Spam Call Number Searchers 7.48% 15.81x
Law School Research Cluster 0.25% 15.67x
Celebrity Gossip 1.72% 15.49x
As Seen On TV Products 0.02% 15.41x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female