Dstillery Audiences

PEOPLE SEARCH

Audience Size: 3.4 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 40.02% 16.67x
Retired Health Insurance Researchers 35.91% 15.81x
Family Tree Enthusiasts 38.15% 15.67x
Legal Advice Researchers 35.57% 15.07x
Retired Assisted Living Shoppers 34.22% 14.34x
Retired Budget Healthcare Shoppers 33.75% 14.23x
Heart Surgery Researchers 32.46% 14.06x
Realtors & Real Estate Researchers 31.37% 13.53x
Texas Activity Researchers 28.54% 13.35x
Mailing & Shipping Shoppers 32.19% 13.23x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.30x
Belk 0.01% 1.25x
White House Black Market 0.35% 1.25x
Bonobos 0.08% 1.24x
Mens Wearhouse 0.43% 1.19x
Buckle 0.26% 1.16x
Johnston and Murphy 0.46% 1.09x
Chicos 0.05% 1.02x
Express 0.02% 1.01x
The North Face 0.01% 1.00x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is quanki.com.

Website Composition Index
quanki.com 1.14% 68.84x
homemetry.com 7.51% 64.85x
mugshots.com 1.28% 63.77x
fullnamedirectory.com 1.43% 62.11x
juralindex.com 3.32% 59.79x
countyoffice.org 1.21% 58.35x
courtreference.com 5.36% 56.08x
spoke.com 1.12% 54.48x
phoneowner.com 1.21% 53.68x
campaignmoney.com 1.10% 52.93x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 26.01x
Ancestry & Memorial Researchers 6.67% 17.18x
Instagram Management 0.49% 15.65x
Low Budget Shoppers 1.18% 15.00x
As Seen On TV Products 0.06% 14.29x
Celebrity Gossip 2.35% 14.27x
Law School Research Cluster 0.41% 13.97x
Law School 11.68% 13.79x
England Tourism 0.05% 13.75x
Texas Sporting & Outdoors Cluster 0.28% 13.31x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female