Explore the People Search Audience
Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the People Search audience.
INTERESTS
The People Search audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the People Search audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 28.56% | 15.25x |
| Retired Health Insurance Researchers | 24.73% | 12.87x |
| Retired Assisted Living Shoppers | 22.18% | 12.02x |
| Legal Advice Researchers | 25.41% | 11.85x |
| Retired Budget Healthcare Shoppers | 22.96% | 11.42x |
| Realtors & Real Estate Researchers | 19.63% | 11.39x |
| Mailing & Shipping Shoppers | 22.56% | 10.85x |
| Cholesterol Researchers | 17.36% | 10.53x |
| Home Buyers | 18.34% | 10.35x |
| Auto Insurance Shoppers | 20.99% | 10.31x |
Composition Percentage:
The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Curious about what else the People Search audience is interested in?
Sign Up
APPAREL RETAILERS
The People Search audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the People Search audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.15x |
| Lorna Jane | 0.00% | 1.08x |
| LOFT | 0.03% | 1.08x |
| Coach | 0.05% | 1.04x |
| Hugo Boss | 0.01% | 1.04x |
| Chicos | 0.04% | 1.04x |
| H&M | 0.03% | 1.04x |
| Intermix | 0.01% | 1.04x |
| Eddie Bauer | 0.01% | 1.03x |
| Kate Spade | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Want to find more of the People Search audience in the real world?
Sign Up
WEBSITES
The People Search audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the People Search audience is fullnamedirectory.com.
| Website | Composition | Index |
| fullnamedirectory.com | 1.97% | 63.29x |
| mugshots.com | 2.88% | 58.58x |
| homemetry.com | 17.75% | 57.75x |
| courtreference.com | 5.29% | 55.61x |
| countyoffice.org | 2.97% | 54.71x |
| phoneowner.com | 1.51% | 52.16x |
| juralindex.com | 5.96% | 51.50x |
| campaignmoney.com | 1.45% | 51.00x |
| rehold.com | 21.09% | 50.18x |
| radaris.com | 32.54% | 46.87x |
Composition Percentage:
The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Want to see more of the websites the People Search audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.43% | 20.56x |
| Ancestry & Memorial Researchers | 8.23% | 15.54x |
| Celebrity Gossip | 3.57% | 12.63x |
| Instagram Management | 0.95% | 12.31x |
| Law School | 13.17% | 11.67x |
| Spam Call Number Searchers | 10.81% | 11.43x |
| As Seen On TV Products | 0.10% | 10.99x |
| England Tourism | 0.07% | 10.97x |
| Low Budget Shoppers | 2.13% | 10.97x |
| Texas Sporting & Outdoors Cluster | 0.44% | 10.66x |
Composition Percentage:
The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Want to see more of the Content Affinities the People Search audience visits?
Sign Up
DEMOGRAPHICS
The People Search audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the People Search audience?
Sign Up