Dstillery Audiences

PEOPLE SEARCH

Audience Size: 4.1 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.47% 16.45x
Retired Health Insurance Researchers 25.53% 15.33x
Family Tree Enthusiasts 26.69% 15.27x
Legal Advice Researchers 26.63% 14.37x
Retired Budget Healthcare Shoppers 23.41% 13.70x
Heart Surgery Researchers 21.99% 13.66x
Retired Assisted Living Shoppers 24.83% 12.86x
Texas Activity Researchers 20.90% 12.84x
Realtors & Real Estate Researchers 22.55% 12.65x
Mailing & Shipping Shoppers 24.67% 12.47x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Belk.

Location Composition Index
Belk 0.01% 1.26x
Jos A. Bank Clothiers 0.16% 1.22x
Chicos 0.04% 1.15x
Talbots 0.05% 1.14x
Lululemon 0.06% 1.14x
Old Navy 0.06% 1.13x
LL Bean 0.01% 1.12x
Ralph Lauren 0.01% 1.10x
Hugo Boss 0.02% 1.08x
Intermix 0.01% 1.07x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is quanki.com.

Website Composition Index
quanki.com 2.40% 74.41x
fullnamedirectory.com 1.79% 70.37x
homemetry.com 14.56% 67.31x
mugshots.com 2.32% 67.29x
countyoffice.org 2.38% 61.93x
courtreference.com 5.79% 60.42x
phoneowner.com 1.39% 60.25x
juralindex.com 5.60% 59.70x
campaignmoney.com 1.40% 57.35x
rehold.com 21.66% 53.81x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.39% 24.01x
Ancestry & Memorial Researchers 7.84% 17.38x
Celebrity Gossip 3.37% 14.46x
Instagram Management 0.87% 14.37x
As Seen On TV Products 0.10% 14.20x
Law School 13.11% 13.67x
Spam Call Number Searchers 10.55% 13.00x
Texas Sporting & Outdoors Cluster 0.41% 12.98x
England Tourism 0.07% 12.75x
Low Budget Shoppers 2.03% 12.25x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female