Dstillery Audiences

PEOPLE SEARCH

Audience Size: 4 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 28.86% 18.74x
Retired Health Insurance Researchers 23.91% 17.62x
Family Tree Enthusiasts 25.69% 17.29x
Legal Advice Researchers 25.74% 16.73x
Retired Budget Healthcare Shoppers 22.27% 15.59x
Retired Assisted Living Shoppers 22.94% 15.58x
Heart Surgery Researchers 21.43% 15.45x
Texas Activity Researchers 19.66% 14.66x
Orlando Activities Researchers 20.72% 14.35x
Realtors & Real Estate Researchers 22.58% 13.93x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.30x
Mens Wearhouse 0.36% 1.11x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is quanki.com.

Website Composition Index
quanki.com 2.06% 66.33x
fullnamedirectory.com 1.73% 62.35x
homemetry.com 12.67% 61.31x
mugshots.com 1.98% 60.78x
juralindex.com 4.99% 56.01x
countyoffice.org 2.04% 55.73x
phoneowner.com 1.33% 54.30x
courtreference.com 5.78% 53.50x
campaignmoney.com 1.38% 51.71x
usdirectoryfinder.com 1.03% 51.13x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 7.59% 16.04x
Celebrity Gossip 3.13% 14.35x
Law School 12.83% 13.04x
Low Budget Shoppers 1.76% 12.83x
Spam Call Number Searchers 10.34% 12.18x
Discount Shopping 3.21% 10.22x
Reproductive Health 3.30% 10.20x
Legal Information Research Cluster 9.58% 10.06x
Custom Gifts 2.67% 9.56x
Dermatology 4.08% 9.48x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female