Dstillery Audiences

PEOPLE SEARCH

Audience Size: 1.1 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 50.99% 17.88x
Retired Health Insurance Researchers 47.06% 17.23x
Family Tree Enthusiasts 46.98% 16.44x
Heart Surgery Researchers 40.17% 15.96x
US Judiciary System Researchers 40.78% 15.77x
Retired Assisted Living Shoppers 43.35% 15.65x
Legal Advice Researchers 42.27% 15.54x
Online Health Researchers 35.90% 15.14x
Realtors & Real Estate Researchers 38.93% 14.98x
Retired Budget Healthcare Shoppers 42.91% 14.97x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.68x
LOFT 0.01% 1.57x
Dressbarn 0.01% 1.49x
Gap 0.01% 1.48x
Journeys 0.02% 1.42x
Buckle 0.01% 1.34x
Carhartt 0.15% 1.05x
Maurices 0.01% 0.97x
Mens Wearhouse 0.01% 0.93x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is juralindex.com.

Website Composition Index
juralindex.com 1.35% 99.81x
rehold.com 15.19% 87.61x
m.topix.com 1.63% 84.07x
radaris.com 20.45% 83.93x
courtreference.com 4.84% 83.19x
usdirectoryfinder.com 1.05% 80.21x
411.info 4.06% 76.90x
locatefamily.com 7.60% 71.83x
onlinesearches.com 11.28% 65.13x
cubib.com 1.42% 64.83x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 3.72% 24.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.50x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 20.98x
Texas Sporting & Outdoors Cluster 0.11% 20.38x
Law School 7.77% 18.27x
Spam Call Number Searchers 6.40% 18.16x
Instagram Management 0.08% 16.51x
Credit Unions & Consumer Protection 0.20% 16.34x
Home Decoration - Crafts & Kids 0.61% 16.33x
Celebrity Gossip 1.60% 16.26x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female