Dstillery Audiences

PEOPLE SEARCH

Audience Size: 3.1 Million Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 43.23% 15.63x
Family Tree Enthusiasts 38.96% 15.38x
Retired Health Insurance Researchers 38.62% 14.85x
Legal Advice Researchers 35.47% 14.61x
Heart Surgery Researchers 32.31% 13.91x
Retired Assisted Living Shoppers 35.57% 13.71x
Retired Budget Healthcare Shoppers 35.82% 13.36x
Orlando Activities Researchers 30.17% 12.57x
Texas Activity Researchers 30.21% 12.44x
Realtors & Real Estate Researchers 34.62% 12.43x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Belk.

Location Composition Index
Belk 0.01% 1.44x
Ralph Lauren 0.01% 1.29x
Talbots 0.03% 1.25x
Ann Taylor 0.01% 1.22x
Dressbarn 0.03% 1.19x
Jos A. Bank Clothiers 0.03% 1.10x
White House Black Market 0.05% 1.09x
Urban Outfitters 0.03% 1.07x
Carhartt 0.26% 1.06x
Lululemon 0.03% 1.05x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is homemetry.com.

Website Composition Index
homemetry.com 4.89% 63.60x
juralindex.com 2.41% 58.99x
fullnamedirectory.com 1.36% 58.22x
phoneowner.com 1.03% 52.66x
courtreference.com 5.21% 52.62x
m.topix.com 3.52% 49.68x
rehold.com 20.04% 49.55x
campaignmoney.com 1.00% 49.25x
usdirectoryfinder.com 1.10% 45.41x
radaris.com 28.40% 44.86x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 26.02x
Ancestry & Memorial Researchers 5.76% 17.52x
Instagram Management 0.33% 15.90x
Celebrity Gossip 2.15% 14.20x
Law School 10.70% 13.35x
Law School Research Cluster 0.31% 13.33x
Spam Call Number Searchers 8.36% 13.02x
Texas Sporting & Outdoors Cluster 0.22% 12.90x
Home Improvement Contractor 0.55% 12.70x
Senior Care 0.77% 12.59x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female