Dstillery Audiences

PEOPLE SEARCH

Audience Size: 83.8 Thousand Devices

Explore the People Search Audience

Below you'll find more information about the People Search audience, broken down in different categories based on their digital and physical behaviors. These are 83.8 thousand unique devices whose actions qualify for the People Search audience.

Dstillery Crafted Audiences

INTERESTS

The People Search audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the People Search audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 48.70% 49.11x
Ancestry Researchers 49.48% 26.07x
Nashville Activity Researchers 7.42% 23.52x
Realtors & Real Estate Researchers 15.49% 23.16x
Retired Assisted Living Shoppers 25.26% 22.47x
Heart Surgery Researchers 17.58% 22.15x
Family Tree Enthusiasts 42.19% 22.10x
Budget Grocery Shoppers 22.53% 20.32x
Bargain Shopping Researchers 8.46% 19.86x
Flower Delivery Shoppers 14.71% 19.83x
Composition Percentage: The overlap percentage between the People Search audience and the Interest attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The People Search audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the People Search audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 3.79x
Chicos 0.02% 2.51x
Aeropostale 0.02% 2.45x
Express 0.02% 2.20x
American Eagle Outfitters 0.04% 1.94x
LOFT 0.01% 1.94x
Charlotte Russe 0.01% 1.87x
Talbots 0.01% 1.63x
Madewell 0.01% 1.60x
White House Black Market 0.01% 1.54x
Composition Percentage: The overlap percentage between the People Search audience and the Location attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Web Insights

WEBSITES

The People Search audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the People Search audience is jailexchange.com.

Website Composition Index
jailexchange.com 27.71% 235.05x
mugshots.com 23.51% 208.53x
blockshopper.com 34.84% 154.71x
arrests.org 21.96% 147.66x
tributes.com 60.22% 134.48x
usa-people-search.com 6.02% 61.03x
realtytrac.com 7.29% 45.76x
usobit.com 6.27% 40.43x
smartbackgroundchecks.com 6.95% 39.29x
realtyhop.com 8.25% 36.55x
Composition Percentage: The overlap percentage between the People Search audience and the Web attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the People Search audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.21% 31.97x
Celebrity Gossip 0.33% 18.79x
Medical Diagnostics 0.80% 15.87x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.76% 15.52x
Phone & Business Information Searchers 32.01% 14.99x
Hometown Livability 2.46% 12.38x
Charity Walks 0.83% 11.22x
Apartment Hunting 4.92% 11.05x
Healthcare - Dermatology & Aging 2.28% 10.94x
Mortgages & Insurance 0.15% 10.90x
Composition Percentage: The overlap percentage between the People Search audience and the Content Affinity attribute.
Index: A comparison of the People Search audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The People Search audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female