Dstillery Audiences

PERFUME, MAKEUP & COSMETICS

Audience Size: 234.8 Thousand Devices

Explore the Perfume, Makeup & Cosmetics Audience

Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 234.8 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Fragrance Shoppers.

Interest Composition Index
Fragrance Shoppers 69.89% 27.00x
Adult Acne Sufferers 36.74% 15.40x
Shoe Shoppers 34.35% 15.20x
Sun Protection Shoppers 36.80% 15.15x
Hair Care Shoppers 26.56% 15.01x
Women's Fashion Magazine Readers 24.59% 14.36x
Makeup Researchers 35.67% 14.32x
Soap Shoppers 31.07% 14.23x
Vitamin Shoppers 31.93% 13.99x
Jewelry & Watch Shoppers 27.93% 13.93x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.09% 2.16x
Banana Republic 0.07% 1.98x
Lululemon 0.07% 1.67x
Journeys 0.04% 1.62x
H&M 0.04% 1.51x
Tommy Bahama 0.03% 1.45x
Forever 21 0.05% 1.45x
Aeropostale 0.04% 1.40x
American Apparel 0.03% 1.35x
Coach 0.06% 1.29x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is basenotes.net.

Website Composition Index
basenotes.net 43.49% 643.06x
clarinsusa.com 8.81% 349.75x
fragrantica.com 71.22% 310.30x
perfumania.com 29.29% 261.28x
globalblue.com 4.10% 145.87x
musingsofamuse.com 4.82% 123.69x
toofaced.com 2.64% 105.49x
temptalia.com 6.31% 105.08x
beautifulwithbrains.com 2.54% 87.19x
elfcosmetics.com 3.18% 85.97x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 13.18% 44.94x
Higher-End Fashion Brands 6.06% 35.47x
Dermatology 17.75% 29.75x
Organic Beauty & Skincare Products 5.76% 26.53x
Beach & Intimate Wear 3.16% 25.90x
Hair & Beauty 10.29% 24.34x
Men's Dress Shirt Shopping 3.81% 23.90x
Travel, Food, Fashion & Fitness 4.48% 23.43x
Fashion Cluster 17.84% 22.44x
Vitamin Shoppers 11.24% 20.89x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female