PERFUME, MAKEUP & COSMETICS

Audience Size: 18.1 Thousand Devices

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Explore the Perfume, Makeup & Cosmetics Audience

Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.

INTERESTS

The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Curly Hair Care Shoppers.

Interest	Composition	Index
Curly Hair Care Shoppers	49.45%	22.56x
Adult Acne Sufferers	45.08%	22.05x
Wellness Enthusiasts	37.43%	21.79x
Women's Fitness Enthusiasts	36.07%	21.79x
Yogis	40.16%	21.75x
Women’s Lifestyle Blogs Researchers	36.89%	21.73x
Women’s Fashion Blogs Readers	41.80%	21.73x
Luxury Second Home Owners	35.52%	21.65x
Men's Health Researchers	36.07%	21.07x
Gift Card Researchers	39.07%	20.99x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is Supreme.

Location	Composition	Index
Supreme	0.04%	5.73x
Zumiez	0.03%	3.91x
Express	0.04%	3.44x
Lorna Jane	0.01%	2.94x
Armani	0.01%	2.55x
Carhartt	0.24%	2.42x
Old Navy	0.04%	1.97x
Jos A. Bank Clothiers	0.01%	1.82x
Victoria's Secret	0.03%	1.74x
American Eagle Outfitters	0.02%	1.66x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

WEBSITES

The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is fashionista.com.

Website	Composition	Index
fashionista.com	14.74%	39.09x
wwd.com	14.90%	30.54x
stylecraze.com	18.55%	27.30x
petmd.com	10.06%	26.80x
nerdwallet.com	11.00%	26.45x
thezoereport.com	23.04%	26.44x
cvs.com	20.53%	25.87x
wellnessmama.com	8.20%	24.66x
ampproject.org	13.98%	24.21x
askmen.com	10.10%	24.12x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Beauty & Cosmetics.

Content Affinity	Composition	Index
Beauty & Cosmetics	6.44%	144.95x
Vitamin Shoppers	1.57%	49.32x
Diamonds & Precious Metals	1.35%	47.65x
Watches Retail	2.65%	42.80x
African-American Hair	2.60%	36.84x
Women Shoppers	5.09%	34.46x
Travel, Food, Fashion & Fitness	5.47%	31.73x
Teen Hair	3.74%	31.71x
Assorted Topics (Television, Origami, Men's Health)	1.84%	31.39x
Fashion Cluster	16.84%	30.64x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female