Explore the Perfume, Makeup & Cosmetics Audience
Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 149.5 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.
INTERESTS
The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Fragrance Shoppers.
| Interest | Composition | Index |
| Fragrance Shoppers | 61.38% | 39.50x |
| Trendy Shoe Shoppers | 36.21% | 27.27x |
| Adult Acne Sufferers | 38.63% | 24.31x |
| Hair Care Shoppers | 31.28% | 24.18x |
| Sun Protection Shoppers | 34.92% | 24.10x |
| Shoe Shoppers | 36.68% | 23.17x |
| Home Custom Bedroom Decorators | 27.15% | 23.15x |
| Custom Home Lighting Shoppers | 27.17% | 23.10x |
| Women's Fashion Magazine Readers | 28.86% | 22.80x |
| Soap Shoppers | 32.88% | 22.80x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.05% | 4.89x |
| Uniqlo | 0.06% | 3.28x |
| Lorna Jane | 0.01% | 3.00x |
| Topshop | 0.05% | 2.70x |
| Calvin Klein | 0.01% | 2.43x |
| Express Outlets | 0.03% | 2.32x |
| Madewell | 0.07% | 2.19x |
| Everlane | 0.01% | 2.08x |
| Hugo Boss | 0.06% | 1.92x |
| Belk | 0.03% | 1.87x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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WEBSITES
The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is basenotes.net.
| Website | Composition | Index |
| basenotes.net | 32.10% | 703.35x |
| perfumania.com | 36.38% | 317.92x |
| fragrantica.com | 77.00% | 243.45x |
| musingsofamuse.com | 6.22% | 101.05x |
| sixtyandme.com | 21.56% | 87.10x |
| philosophy.com | 3.59% | 83.89x |
| selfridges.com | 8.09% | 83.84x |
| temptalia.com | 7.89% | 78.72x |
| imabeautygeek.com | 2.46% | 73.81x |
| beautifulwithbrains.com | 3.45% | 71.08x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.14% | 69.26x |
| Watches & Jewelry | 0.08% | 59.65x |
| Beauty & Cosmetics | 13.29% | 56.94x |
| Higher-End Fashion Brands | 4.51% | 45.54x |
| Dermatology | 16.36% | 43.20x |
| Beach & Intimate Wear | 2.83% | 39.57x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.10% | 39.15x |
| Men's Dress Shirt Shopping | 3.36% | 33.37x |
| Organic Beauty & Skincare Products | 6.32% | 33.34x |
| Hair & Beauty | 10.52% | 32.01x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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