Dstillery Audiences

PERFUME, MAKEUP & COSMETICS

Audience Size: 182.9 Thousand Devices

Explore the Perfume, Makeup & Cosmetics Audience

Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 182.9 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Fragrance Shoppers.

Interest Composition Index
Fragrance Shoppers 67.08% 32.87x
Trendy Shoe Shoppers 36.25% 22.52x
Sun Protection Shoppers 35.79% 21.67x
Hair Care Shoppers 30.66% 21.02x
Adult Acne Sufferers 39.09% 20.85x
Shoe Shoppers 36.72% 20.23x
Women's Fashion Magazine Readers 28.70% 19.72x
Soap Shoppers 32.93% 19.68x
Women's Fitness Enthusiasts 27.25% 19.33x
Orlando Activities Researchers 27.69% 19.17x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is Gap.

Location Composition Index
Gap 0.11% 2.49x
Johnston and Murphy 0.13% 2.27x
Jos A. Bank Clothiers 0.29% 1.22x
Mens Wearhouse 0.45% 1.20x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is basenotes.net.

Website Composition Index
basenotes.net 37.14% 791.80x
perfumania.com 34.04% 348.49x
fragrantica.com 75.37% 301.93x
musingsofamuse.com 5.69% 127.56x
temptalia.com 6.78% 123.24x
essentialdayspa.com 3.55% 110.17x
beautyeditor.ca 2.70% 93.08x
philosophy.com 3.93% 91.78x
beautifulwithbrains.com 3.17% 90.21x
truthinaging.com 6.66% 79.71x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 13.03% 54.62x
Higher-End Fashion Brands 5.00% 41.96x
Dermatology 16.90% 39.25x
Beach & Intimate Wear 2.93% 34.48x
Men's Dress Shirt Shopping 3.59% 31.84x
Organic Beauty & Skincare Products 6.12% 31.05x
Hair & Beauty 10.41% 28.41x
Travel, Food, Fashion & Fitness 5.63% 26.27x
Fashion Cluster 18.66% 24.52x
Vitamin Shoppers 11.84% 24.43x
Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female