PERFUME, MAKEUP & COSMETICS

Audience Size: 138.6 Thousand Devices

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Explore the Perfume, Makeup & Cosmetics Audience

Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 138.6 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.

INTERESTS

The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Fragrance Shoppers.

Interest	Composition	Index
Fragrance Shoppers	67.15%	22.55x
Curly Hair Care Shoppers	38.69%	15.59x
Trendy Shoe Shoppers	31.75%	14.57x
Adult Acne Sufferers	34.45%	14.06x
Hair Care Shoppers	30.44%	13.93x
Women’s Fashion Blogs Readers	30.51%	13.45x
Yogis	29.34%	13.18x
Home Custom Bedroom Decorators	26.35%	13.11x
Custom Home Lighting Shoppers	26.35%	13.11x
Women's Fitness Enthusiasts	28.54%	13.05x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is Supreme.

Location	Composition	Index
Supreme	0.04%	5.73x
Gap	0.05%	3.72x
Brooks Brothers	0.01%	3.03x
Lorna Jane	0.01%	2.94x
Bonobos	0.03%	2.90x
Eddie Bauer	0.03%	2.56x
Armani	0.01%	2.55x
Coach	0.01%	2.46x
Lululemon	0.01%	2.17x
Hollister	0.01%	1.88x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

WEBSITES

The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is basenotes.net.

Website	Composition	Index
basenotes.net	61.12%	671.15x
perfumania.com	22.39%	376.18x
fragrantica.com	90.94%	301.51x
musingsofamuse.com	4.72%	94.04x
dapperconfidential.com	6.25%	89.26x
sixtyandme.com	15.64%	67.66x
truthinaging.com	2.48%	64.63x
beautifulwithbrains.com	2.55%	56.43x
temptalia.com	7.64%	55.18x
sephora.com	6.69%	52.89x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Beauty & Cosmetics.

Content Affinity	Composition	Index
Beauty & Cosmetics	7.40%	61.03x
Dermatology	4.22%	40.62x
Men's Dress Shirt Shopping	1.61%	39.86x
Instagram Management	0.29%	32.99x
Mysticism	0.53%	28.78x
Cosmetics Business	0.59%	27.76x
Hair & Beauty	3.08%	27.16x
Higher-End Fashion Brands	0.57%	27.03x
Organic Beauty & Skincare Products	2.51%	26.75x
Vitamin Shoppers	3.94%	23.20x

Composition Percentage: The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female