Explore the Perfume, Makeup & Cosmetics Audience
Below you'll find more information about the Perfume, Makeup & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 234.8 thousand unique devices whose actions qualify for the Perfume, Makeup & Cosmetics audience.
INTERESTS
The Perfume, Makeup & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Perfume, Makeup & Cosmetics audience is Fragrance Shoppers.
| Interest | Composition | Index |
| Fragrance Shoppers | 69.89% | 27.00x |
| Adult Acne Sufferers | 36.74% | 15.40x |
| Shoe Shoppers | 34.35% | 15.20x |
| Sun Protection Shoppers | 36.80% | 15.15x |
| Hair Care Shoppers | 26.56% | 15.01x |
| Women's Fashion Magazine Readers | 24.59% | 14.36x |
| Makeup Researchers | 35.67% | 14.32x |
| Soap Shoppers | 31.07% | 14.23x |
| Vitamin Shoppers | 31.93% | 13.99x |
| Jewelry & Watch Shoppers | 27.93% | 13.93x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Interest attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Perfume, Makeup & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Perfume, Makeup & Cosmetics audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.09% | 2.16x |
| Banana Republic | 0.07% | 1.98x |
| Lululemon | 0.07% | 1.67x |
| Journeys | 0.04% | 1.62x |
| H&M | 0.04% | 1.51x |
| Tommy Bahama | 0.03% | 1.45x |
| Forever 21 | 0.05% | 1.45x |
| Aeropostale | 0.04% | 1.40x |
| American Apparel | 0.03% | 1.35x |
| Coach | 0.06% | 1.29x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Location attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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WEBSITES
The Perfume, Makeup & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Perfume, Makeup & Cosmetics audience is basenotes.net.
| Website | Composition | Index |
| basenotes.net | 43.49% | 643.06x |
| clarinsusa.com | 8.81% | 349.75x |
| fragrantica.com | 71.22% | 310.30x |
| perfumania.com | 29.29% | 261.28x |
| globalblue.com | 4.10% | 145.87x |
| musingsofamuse.com | 4.82% | 123.69x |
| toofaced.com | 2.64% | 105.49x |
| temptalia.com | 6.31% | 105.08x |
| beautifulwithbrains.com | 2.54% | 87.19x |
| elfcosmetics.com | 3.18% | 85.97x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Web attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Perfume, Makeup & Cosmetics audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 13.18% | 44.94x |
| Higher-End Fashion Brands | 6.06% | 35.47x |
| Dermatology | 17.75% | 29.75x |
| Organic Beauty & Skincare Products | 5.76% | 26.53x |
| Beach & Intimate Wear | 3.16% | 25.90x |
| Hair & Beauty | 10.29% | 24.34x |
| Men's Dress Shirt Shopping | 3.81% | 23.90x |
| Travel, Food, Fashion & Fitness | 4.48% | 23.43x |
| Fashion Cluster | 17.84% | 22.44x |
| Vitamin Shoppers | 11.24% | 20.89x |
Composition Percentage:
The overlap percentage between the Perfume, Makeup & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Perfume, Makeup & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Perfume, Makeup & Cosmetics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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