Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 458.7 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 458.7 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 69.71% 31.40x
Personal Stock Portfolio Managers 62.53% 28.45x
Personal Investment Researchers 65.53% 27.34x
Finance Continuing Education Researchers 67.83% 27.33x
Credit Card Researchers 58.03% 25.20x
Business Filing Researchers 57.04% 23.67x
Financial Investors 64.48% 21.33x
Financial News Readers 40.33% 19.54x
Online Legal Document Service Researchers 48.75% 19.43x
Investment Management Professionals 52.21% 19.42x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.88x
Victoria's Secret 0.04% 1.78x
The Childrens Place 0.02% 1.69x
LOFT 0.02% 1.27x
White House Black Market 0.01% 1.17x
Mens Wearhouse 0.05% 1.17x
Old Navy 0.02% 1.15x
Gap 0.01% 1.14x
Chicos 0.01% 1.08x
Express 0.01% 0.83x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is gocurrycracker.com.

Website Composition Index
gocurrycracker.com 3.43% 255.44x
mycalculators.com 3.40% 236.51x
rothira.com 22.13% 203.19x
financeformulas.net 9.64% 201.57x
betterment.com 8.16% 199.50x
irahelp.com 5.92% 194.59x
tvmcalcs.com 4.25% 180.96x
topratedfirms.com 4.94% 177.39x
stlouisfed.org 3.38% 167.97x
physicianonfire.com 3.20% 166.15x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.48% 54.01x
Personal Investment & Advisor Researchers 22.26% 50.83x
Accounting 13.62% 46.96x
Credit Unions & Consumer Protection 0.66% 37.17x
Environmentally Friendly Cars 0.09% 33.34x
Job Interview Process 1.41% 29.47x
Retail Industry News 1.71% 27.45x
Learning & Development Products 6.76% 26.22x
Business News & Information Readers 9.84% 23.83x
Finance & Accounting Cluster 40.40% 23.81x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male