Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 195 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 195 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 70.43% 26.60x
Personal Stock Portfolio Managers 62.17% 23.13x
Finance Continuing Education Researchers 66.63% 22.14x
Personal Investment Researchers 62.94% 20.89x
Credit Card Researchers 57.77% 19.77x
Business Filing Researchers 55.77% 17.64x
Online Legal Document Service Researchers 43.72% 17.44x
Financial Investors 64.89% 16.24x
Ivy League College Researchers 43.21% 16.05x
Online Education Resource Researchers 55.25% 15.95x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 3.50x
Jos A. Bank Clothiers 0.02% 3.07x
Mens Wearhouse 0.03% 2.76x
Old Navy 0.03% 1.81x
Zumiez 0.01% 1.57x
The Childrens Place 0.02% 1.42x
Dressbarn 0.01% 1.39x
Maurices 0.02% 1.33x
LOFT 0.01% 1.25x
American Eagle Outfitters 0.01% 1.17x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is rothira.com.

Website Composition Index
rothira.com 12.82% 351.58x
topratedfirms.com 8.86% 320.37x
financeformulas.net 10.76% 303.96x
investinganswers.com 10.95% 291.19x
taxpolicycenter.org 7.52% 288.62x
brokerage-review.com 10.93% 235.42x
accountingformanagement.org 6.63% 215.69x
moneychimp.com 6.22% 182.63x
thetaxadviser.com 5.13% 171.84x
getrichslowly.org 13.73% 166.06x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.61% 71.69x
Personal Investment & Advisor Researchers 19.83% 51.26x
Accounting 9.81% 48.47x
Credit Unions & Consumer Protection 0.36% 39.86x
Learning & Development Products 3.57% 33.53x
Job Interview Process 0.67% 33.22x
Finance & Accounting Cluster 26.57% 31.72x
Assorted Topics (Business Support ToolsForm Templates) 0.26% 31.21x
Retail Industry News 1.05% 29.54x
Business News & Information Readers 5.07% 28.02x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male