Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 120.6 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 120.6 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 55.82% 35.56x
Finance Continuing Education Researchers 54.50% 25.86x
Personal Stock Portfolio Managers 47.69% 25.72x
Telemedicine Content Readers 29.87% 25.64x
Personal Investment Researchers 49.02% 23.64x
Credit Card Researchers 37.92% 19.88x
Online Investors 51.45% 19.68x
Online Education Resource Researchers 42.30% 18.94x
Financial Investors 53.17% 18.93x
Small Business COVID-19 Relief Researchers 25.10% 18.52x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Buckle.

Location Composition Index
Buckle 0.06% 4.51x
Hollister 0.02% 2.26x
Express 0.02% 2.14x
Gymboree 0.02% 1.93x
Maurices 0.04% 1.87x
Aeropostale 0.02% 1.73x
Banana Republic 0.02% 1.68x
Old Navy 0.03% 1.63x
White House Black Market 0.02% 1.48x
Chicos 0.02% 1.43x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is brokerage-review.com.

Website Composition Index
brokerage-review.com 21.02% 393.69x
moneychimp.com 24.43% 303.03x
financialsamurai.com 42.16% 202.33x
calcxml.com 37.22% 145.48x
mrmoneymustache.com 7.14% 130.96x
thefinancebuff.com 5.13% 112.46x
etf.com 6.44% 106.12x
investmentnews.com 4.47% 88.40x
calculatestuff.com 5.36% 85.72x
fa-mag.com 5.68% 71.73x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 13.68% 54.20x
Accounting 4.59% 51.67x
Learning & Development Products 0.44% 41.41x
Corporate Employment Pages 1.36% 35.78x
Mining & Natural Resources 0.44% 34.85x
Business News & Information Readers 0.33% 29.70x
Canada Tax and Finance Research Cluster 1.57% 28.08x
Startup Investment 1.58% 27.87x
Finance & Accounting Cluster 7.75% 25.89x
Oil & Energy 0.31% 25.78x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male