Explore the Personal Finance Researchers Audience
Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.
INTERESTS
The Personal Finance Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 56.24% | 30.70x |
| Finance Continuing Education Researchers | 56.31% | 23.32x |
| Personal Stock Portfolio Managers | 48.59% | 23.04x |
| Personal Investment Researchers | 49.00% | 22.29x |
| Telemedicine Content Readers | 31.36% | 22.14x |
| Credit Card Researchers | 38.59% | 18.99x |
| Small Business COVID-19 Relief Researchers | 28.33% | 18.18x |
| Online Education Resource Researchers | 42.80% | 17.59x |
| Financial Investors | 53.14% | 17.24x |
| Business Filing Researchers | 43.97% | 17.24x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.03% | 3.51x |
| Hollister | 0.02% | 2.79x |
| H&M | 0.01% | 2.33x |
| Victoria's Secret | 0.03% | 2.02x |
| Express | 0.02% | 1.94x |
| Buckle | 0.02% | 1.73x |
| Zumiez | 0.01% | 1.63x |
| Aeropostale | 0.01% | 1.59x |
| Mens Wearhouse | 0.02% | 1.54x |
| American Eagle Outfitters | 0.01% | 1.38x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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WEBSITES
The Personal Finance Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Finance Researchers audience is topratedfirms.com.
| Website | Composition | Index |
| topratedfirms.com | 14.16% | 421.37x |
| brokerage-review.com | 20.90% | 306.66x |
| irahelp.com | 10.08% | 282.10x |
| moneychimp.com | 20.15% | 269.49x |
| investinganswers.com | 10.55% | 237.45x |
| getrichslowly.org | 9.26% | 236.41x |
| financialsamurai.com | 42.96% | 171.78x |
| calcxml.com | 38.64% | 127.28x |
| mrmoneymustache.com | 7.35% | 116.08x |
| thefinancebuff.com | 5.42% | 96.98x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 1.08% | 50.10x |
| Personal Investment & Advisor Researchers | 15.74% | 45.38x |
| Accounting | 4.88% | 44.51x |
| Corporate Employment Pages | 1.63% | 33.74x |
| Business News & Information Readers | 0.89% | 31.12x |
| Mining & Natural Resources | 0.53% | 30.66x |
| Finance & Accounting Cluster | 10.02% | 28.20x |
| Oil & Energy | 0.63% | 27.35x |
| Retail Industry News | 0.28% | 27.24x |
| Startup Investment | 1.71% | 24.01x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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