Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 372.3 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 372.3 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 69.24% 32.92x
Personal Stock Portfolio Managers 60.52% 29.71x
Finance Continuing Education Researchers 65.12% 28.20x
Personal Investment Researchers 62.71% 27.40x
Credit Card Researchers 55.71% 25.77x
Business Filing Researchers 55.74% 23.10x
Financial Investors 61.90% 21.75x
Online Education Resource Researchers 52.68% 20.82x
Market Intelligence Researchers 39.56% 19.47x
Online Legal Document Service Researchers 48.21% 19.44x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.35x
Old Navy 0.01% 1.80x
Carhartt 0.08% 0.71x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is rothira.com.

Website Composition Index
rothira.com 19.12% 242.64x
betterment.com 6.80% 241.15x
financeformulas.net 9.99% 224.58x
tvmcalcs.com 4.85% 213.88x
irahelp.com 6.16% 212.33x
topratedfirms.com 6.57% 207.45x
investinganswers.com 17.13% 201.20x
stlouisfed.org 2.86% 199.47x
physicianonfire.com 2.81% 196.97x
taxpolicycenter.org 10.48% 196.91x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.78% 62.79x
Personal Investment & Advisor Researchers 21.02% 50.20x
Accounting 12.34% 48.95x
Credit Unions & Consumer Protection 0.53% 40.17x
Job Interview Process 1.17% 33.42x
Learning & Development Products 5.49% 29.55x
Retail Industry News 1.42% 28.96x
Business News & Information Readers 8.29% 27.28x
Finance & Accounting Cluster 36.66% 27.10x
Franchising 0.27% 25.83x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male