Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 1 Million Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 52.38% 26.81x
Personal Investment Researchers 55.76% 25.64x
Investment Management Professionals 49.05% 23.36x
Business Filing Researchers 44.95% 20.41x
Business Tax Filers 45.44% 19.96x
Credit Card Researchers 44.36% 19.84x
Accounting & CPA Continuing Education Researchers 44.25% 19.29x
Market Intelligence Researchers 32.73% 18.23x
Online Investors 35.20% 18.22x
Personal Stock Portfolio Managers 61.31% 17.29x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.14x
Ann Taylor 0.03% 2.00x
Patagonia 0.01% 1.70x
Talbots 0.07% 1.66x
Free People 0.02% 1.44x
Zara 0.03% 1.43x
LOFT 0.04% 1.42x
Armani 0.02% 1.37x
Calvin Klein 0.01% 1.37x
Saint Laurent Paris 0.01% 1.32x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is ultimatecalculators.com.

Website Composition Index
ultimatecalculators.com 1.68% 233.59x
thismatter.com 4.66% 230.12x
investinginbonds.com 1.59% 226.37x
networthify.com 1.30% 223.01x
timevalue.com 1.07% 204.23x
accountingformanagement.org 5.37% 199.26x
buyupside.com 2.74% 195.39x
money-zine.com 1.18% 194.93x
tvmcalcs.com 5.33% 194.70x
irahelp.com 6.97% 192.47x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.40% 38.39x
Accounting 18.96% 31.08x
Personal Investment & Advisor Researchers 28.21% 31.07x
Credit Unions & Consumer Protection 0.98% 23.54x
Retail Industry News 1.85% 18.94x
Job Interview Process 4.18% 18.71x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.21% 18.17x
Environmentally Friendly Cars 0.13% 17.95x
Franchising 0.51% 17.76x
Human Resources & Employee Management 1.93% 17.54x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male