Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 79.2 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 79.2 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 62.40% 32.80x
Personal Stock Portfolio Managers 55.11% 28.89x
Personal Investment Researchers 53.77% 25.73x
Finance Continuing Education Researchers 59.77% 25.48x
Credit Card Researchers 44.52% 23.94x
Telemedicine Content Readers 30.80% 20.37x
Financial Investors 57.50% 20.30x
Business Filing Researchers 50.28% 20.09x
Financial News Readers 31.60% 19.35x
Ivy League College Researchers 33.19% 19.25x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.69x
Michael Kors 0.01% 3.11x
Gymboree 0.01% 2.41x
Gap 0.01% 2.27x
LOFT 0.01% 2.23x
Mens Wearhouse 0.01% 1.71x
Express 0.01% 1.60x
Maurices 0.01% 1.19x
Journeys 0.01% 1.13x
Victoria's Secret 0.01% 1.05x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is financialsamurai.com.

Website Composition Index
financialsamurai.com 44.89% 193.51x
calcxml.com 38.42% 147.98x
mrmoneymustache.com 7.51% 104.15x
investmentnews.com 7.34% 88.65x
intuit.com 8.99% 84.10x
etf.com 5.58% 82.58x
fitsmallbusiness.com 5.37% 68.90x
dqydj.com 15.87% 65.48x
nerdwallet.com 24.94% 59.98x
businessdictionary.com 5.08% 55.29x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.50% 97.44x
Personal Investment & Advisor Researchers 16.83% 64.45x
Accounting 7.59% 60.36x
Learning & Development Products 2.43% 49.52x
Finance & Accounting Cluster 17.36% 42.87x
Job Interview Process 0.40% 40.01x
Business News & Information Readers 2.91% 37.06x
Retail Industry News 0.60% 34.71x
Corporate Employment Pages 1.90% 32.40x
Startup Investment 3.09% 30.46x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male