Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 984.5 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 984.5 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 55.58% 27.95x
Personal Investment Researchers 52.47% 26.93x
Investment Management Professionals 48.81% 23.83x
Credit Card Researchers 42.62% 23.55x
Business Filing Researchers 47.48% 21.59x
Online Legal Document Service Researchers 37.53% 20.42x
Market Intelligence Researchers 34.05% 20.00x
Accounting & CPA Continuing Education Researchers 44.88% 19.86x
Online Investors 37.06% 19.68x
Business Tax Filers 48.60% 19.51x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.48x
Mens Wearhouse 0.42% 1.19x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is thismatter.com.

Website Composition Index
thismatter.com 2.80% 216.82x
ultimatecalculators.com 1.98% 204.51x
irahelp.com 5.34% 202.25x
tvmcalcs.com 3.84% 198.06x
buyupside.com 1.68% 196.30x
gocurrycracker.com 2.36% 191.77x
realdealretirement.com 2.19% 189.93x
moneychimp.com 1.21% 179.15x
accounting-simplified.com 3.28% 171.04x
accounting-basics-for-students.com 1.06% 170.06x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.24% 35.88x
Personal Investment & Advisor Researchers 25.70% 32.02x
Accounting 18.11% 30.64x
Job Interview Process 3.40% 19.44x
Retail Industry News 1.87% 18.33x
Men's Dress Shirt Shopping 2.05% 18.24x
Human Resources & Employee Management 1.65% 17.02x
Insurance Cluster 5.51% 17.01x
Legal Information Research Cluster 16.14% 16.94x
Smart Travel 8.84% 16.49x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male