Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 653.5 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 653.5 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 42.85% 27.95x
Personal Stock Portfolio Managers 58.32% 27.66x
Personal Investment Researchers 61.91% 26.39x
Finance Continuing Education Researchers 65.11% 26.29x
Credit Card Researchers 55.22% 23.36x
Business Filing Researchers 57.66% 22.03x
Financial Investors 61.59% 20.95x
Online Investors 46.87% 19.72x
Investment Management Professionals 55.69% 19.42x
Market Intelligence Researchers 41.14% 19.19x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 2.59x
Tommy Bahama 0.02% 2.52x
The North Face 0.02% 2.22x
Free People 0.03% 2.14x
Uniqlo 0.02% 2.08x
Ann Taylor 0.02% 1.83x
Urban Outfitters 0.04% 1.77x
American Apparel 0.02% 1.74x
Lululemon 0.04% 1.72x
Eddie Bauer 0.02% 1.65x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is gocurrycracker.com.

Website Composition Index
gocurrycracker.com 2.77% 246.89x
irahelp.com 4.32% 231.45x
financeformulas.net 10.70% 210.19x
futureadvisor.com 1.79% 209.48x
accounting-simplified.com 3.29% 209.11x
tvmcalcs.com 3.48% 207.46x
savingforcollege.com 2.69% 200.81x
mycalculators.com 3.97% 193.49x
accountingformanagement.org 6.46% 189.57x
rothira.com 26.84% 179.21x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 23.02% 42.65x
Institutional Investing 5.55% 42.37x
Accounting 15.77% 39.50x
Credit Unions & Consumer Protection 0.74% 25.01x
Job Interview Process 2.06% 24.03x
Men's Dress Shirt Shopping 1.24% 21.81x
Environmentally Friendly Cars 0.08% 21.20x
Retail Industry News 1.83% 21.13x
Insurance Cluster 4.30% 20.39x
Mortgages & Insurance 8.30% 19.92x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male