Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 295.2 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 295.2 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 0.44% 19.52x
Government Student Loan Researchers 32.14% 17.61x
Early Retirement Planners 53.57% 16.32x
French Language Learners 28.57% 14.74x
Insurance Professionals 28.57% 14.10x
Retirement Planning Amid Covid-19 1.22% 13.81x
Professional Lacrosse Fans 28.57% 12.94x
Software Directory Researchers 28.57% 12.33x
Financial Advisors 21.43% 11.98x
Human Resources Professionals 28.57% 11.88x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.75x
Carhartt 0.11% 1.06x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is betterment.com.

Website Composition Index
betterment.com 5.92% 243.94x
rothira.com 16.82% 240.97x
financeformulas.net 9.35% 217.16x
topratedfirms.com 7.91% 209.45x
tvmcalcs.com 4.77% 207.46x
irahelp.com 6.38% 199.49x
investinganswers.com 14.37% 199.42x
taxpolicycenter.org 9.26% 196.41x
401khelpcenter.com 5.49% 191.50x
accountingformanagement.org 5.76% 171.98x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Finance & Accounting Cluster.

Content Affinity Composition Index
Finance & Accounting Cluster 29.03% 48.56x
Legal Information Research Cluster 18.55% 44.14x
Credit Unions & Consumer Protection 0.47% 38.66x
Job Interview Process 1.00% 32.73x
Teaching Tools for Kids 12.10% 27.49x
Small Business Resources 34.68% 26.12x
Franchising 0.22% 24.94x
Golf Travel & Gear 10.48% 24.40x
Data Analysis & Scripting 13.71% 23.72x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.16% 22.98x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male