Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 37.7 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 48.32% 70.75x
Mortgage Researchers 55.04% 45.39x
Finance Continuing Education Researchers 68.73% 44.01x
Identity Theft Protection Researchers 24.81% 38.05x
Personal Stock Portfolio Managers 45.74% 36.22x
Retirement Financial Account Researchers 33.85% 33.59x
Commercial Banking Market Intelligence Researchers 61.24% 33.05x
Financial Investors 68.73% 31.19x
Personal Investment Researchers 39.02% 30.05x
Investment Management Professionals 47.03% 28.79x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Maurices.

Location Composition Index
Maurices 0.08% 4.06x
Zumiez 0.05% 3.95x
Victoria's Secret 0.03% 2.70x
Journeys 0.03% 1.97x
The Childrens Place 0.01% 1.57x
Aeropostale 0.01% 1.45x
Carhartt 0.02% 0.24x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is calcxml.com.

Website Composition Index
calcxml.com 33.14% 248.73x
dqydj.com 13.56% 87.51x
zacks.com 23.54% 65.53x
macrotrends.net 18.70% 49.42x
barchart.com 11.02% 44.02x
finviz.com 10.05% 43.86x
goodcalculators.com 9.30% 39.09x
moneycrashers.com 10.36% 38.71x
money.cnn.com 14.34% 37.16x
thebalance.com 44.17% 34.94x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 10.28% 117.75x
Canada Tax and Finance Research Cluster 1.85% 60.50x
Accounting 3.92% 59.10x
Startup Investment 1.03% 22.19x
Math Reference 7.13% 21.47x
Law School 0.87% 20.90x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 20.79x
Finance & Accounting Cluster 6.75% 20.16x
Legal Information Research Cluster 3.48% 18.56x
International Travel 0.71% 18.26x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male