Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 539.8 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 539.8 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 68.47% 20.26x
Personal Investment Researchers 71.00% 20.22x
Executive Travelers 78.79% 19.92x
Credit Card Researchers 63.10% 19.08x
Finance Continuing Education Researchers 74.75% 18.76x
Financial Investors 68.20% 16.68x
Business Filing Researchers 67.40% 16.66x
Investment Management Professionals 58.01% 16.37x
Online Legal Document Service Researchers 53.60% 15.69x
Market Intelligence Researchers 47.09% 15.50x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.90x
Lululemon 0.05% 1.79x
Hollister 0.05% 1.74x
REI 0.01% 1.72x
Urban Outfitters 0.04% 1.66x
Club Monaco 0.01% 1.63x
Zara 0.02% 1.63x
Express 0.07% 1.54x
Brooks Brothers 0.03% 1.52x
LOFT 0.06% 1.52x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is gocurrycracker.com.

Website Composition Index
gocurrycracker.com 3.09% 238.61x
accounting-simplified.com 2.68% 216.17x
financeformulas.net 9.05% 205.55x
mycalculators.com 3.88% 205.31x
irahelp.com 5.39% 203.23x
savingforcollege.com 2.43% 201.52x
tvmcalcs.com 3.27% 194.76x
accountingformanagement.org 5.24% 192.22x
rothira.com 25.28% 180.58x
betterment.com 9.64% 170.24x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.08% 44.73x
Personal Investment & Advisor Researchers 23.61% 42.92x
Accounting 15.12% 40.88x
Credit Unions & Consumer Protection 0.69% 26.79x
Environmentally Friendly Cars 0.08% 24.30x
Job Interview Process 1.72% 24.12x
Retail Industry News 1.69% 21.25x
Learning & Development Products 7.42% 20.56x
Insurance Cluster 3.73% 20.06x
Mortgages & Insurance 7.72% 19.81x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male