Explore the Personal Finance Researchers Audience
Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Personal Finance Researchers audience.
INTERESTS
The Personal Finance Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Finance Researchers audience is Finance Continuing Education Researchers.
| Interest | Composition | Index |
| Finance Continuing Education Researchers | 51.84% | 25.55x |
| Personal Investment Researchers | 54.96% | 25.15x |
| Investment Management Professionals | 48.95% | 22.51x |
| Business Filing Researchers | 45.18% | 19.68x |
| Credit Card Researchers | 44.05% | 19.16x |
| Accounting & CPA Continuing Education Researchers | 45.07% | 18.53x |
| Business Tax Filers | 48.64% | 18.34x |
| Market Intelligence Researchers | 31.60% | 17.57x |
| Online Investors | 34.32% | 17.50x |
| Personal Stock Portfolio Managers | 59.14% | 17.31x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.97x |
| Club Monaco | 0.01% | 1.66x |
| Urban Outfitters | 0.05% | 1.58x |
| Banana Republic | 0.04% | 1.53x |
| Columbia | 0.01% | 1.49x |
| Zara | 0.02% | 1.41x |
| Free People | 0.02% | 1.40x |
| Talbots | 0.04% | 1.38x |
| Express | 0.03% | 1.37x |
| J. Crew | 0.03% | 1.32x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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WEBSITES
The Personal Finance Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Finance Researchers audience is ultimatecalculators.com.
| Website | Composition | Index |
| ultimatecalculators.com | 2.01% | 238.40x |
| thismatter.com | 5.60% | 228.12x |
| investinginbonds.com | 1.69% | 224.53x |
| networthify.com | 1.29% | 222.18x |
| timevalue.com | 1.22% | 202.48x |
| money-zine.com | 1.39% | 196.96x |
| buyupside.com | 2.95% | 196.40x |
| irahelp.com | 6.64% | 191.80x |
| gocurrycracker.com | 2.04% | 190.49x |
| tvmcalcs.com | 6.12% | 189.88x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 5.18% | 36.90x |
| Accounting | 18.80% | 30.80x |
| Personal Investment & Advisor Researchers | 27.23% | 30.70x |
| Credit Unions & Consumer Protection | 1.01% | 23.33x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 1.27% | 17.83x |
| Retail Industry News | 1.71% | 17.69x |
| Job Interview Process | 4.14% | 17.62x |
| Environmentally Friendly Cars | 0.12% | 17.19x |
| Franchising | 0.49% | 17.11x |
| Human Resources & Employee Management | 1.95% | 16.81x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Finance Researchers audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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