PERSONAL FINANCE RESEARCHERS

Audience Size: 372.3 Thousand Devices

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Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 372.3 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest	Composition	Index
Executive Travelers	69.24%	32.92x
Personal Stock Portfolio Managers	60.52%	29.71x
Finance Continuing Education Researchers	65.12%	28.20x
Personal Investment Researchers	62.71%	27.40x
Credit Card Researchers	55.71%	25.77x
Business Filing Researchers	55.74%	23.10x
Financial Investors	61.90%	21.75x
Online Education Resource Researchers	52.68%	20.82x
Market Intelligence Researchers	39.56%	19.47x
Online Legal Document Service Researchers	48.21%	19.44x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Chicos.

Location	Composition	Index
Chicos	0.01%	2.35x
Old Navy	0.01%	1.80x
Carhartt	0.08%	0.71x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is rothira.com.

Website	Composition	Index
rothira.com	19.12%	242.64x
betterment.com	6.80%	241.15x
financeformulas.net	9.99%	224.58x
tvmcalcs.com	4.85%	213.88x
irahelp.com	6.16%	212.33x
topratedfirms.com	6.57%	207.45x
investinganswers.com	17.13%	201.20x
stlouisfed.org	2.86%	199.47x
physicianonfire.com	2.81%	196.97x
taxpolicycenter.org	10.48%	196.91x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	3.78%	62.79x
Personal Investment & Advisor Researchers	21.02%	50.20x
Accounting	12.34%	48.95x
Credit Unions & Consumer Protection	0.53%	40.17x
Job Interview Process	1.17%	33.42x
Learning & Development Products	5.49%	29.55x
Retail Industry News	1.42%	28.96x
Business News & Information Readers	8.29%	27.28x
Finance & Accounting Cluster	36.66%	27.10x
Franchising	0.27%	25.83x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male