Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 156 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 156 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 54.38% 30.49x
Personal Stock Portfolio Managers 47.60% 24.61x
Finance Continuing Education Researchers 53.87% 24.14x
Personal Investment Researchers 48.12% 23.39x
Telemedicine Content Readers 27.41% 21.32x
Credit Card Researchers 39.04% 19.66x
Business Filing Researchers 41.47% 18.45x
Financial Investors 52.08% 17.64x
Online Education Resource Researchers 40.45% 17.59x
Small Business COVID-19 Relief Researchers 24.98% 17.03x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.11x
Carhartt 0.02% 0.53x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is financeformulas.net.

Website Composition Index
financeformulas.net 12.91% 393.64x
topratedfirms.com 14.69% 391.09x
accountingformanagement.org 9.17% 276.76x
brokerage-review.com 20.67% 270.34x
moneychimp.com 18.88% 247.20x
investinganswers.com 9.02% 239.36x
getrichslowly.org 9.58% 216.44x
financialsamurai.com 39.93% 169.82x
calcxml.com 37.53% 126.86x
taxfoundation.org 3.62% 108.80x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.86% 94.42x
Learning & Development Products 1.56% 50.35x
Personal Investment & Advisor Researchers 15.00% 44.07x
Accounting 5.43% 42.94x
Job Interview Process 0.31% 37.55x
Retail Industry News 0.40% 33.32x
Business News & Information Readers 1.37% 31.18x
Finance & Accounting Cluster 11.00% 30.90x
Corporate Employment Pages 1.34% 30.18x
Mining & Natural Resources 0.52% 25.60x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male