Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 197.4 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 197.4 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 56.24% 30.70x
Finance Continuing Education Researchers 56.31% 23.32x
Personal Stock Portfolio Managers 48.59% 23.04x
Personal Investment Researchers 49.00% 22.29x
Telemedicine Content Readers 31.36% 22.14x
Credit Card Researchers 38.59% 18.99x
Small Business COVID-19 Relief Researchers 28.33% 18.18x
Online Education Resource Researchers 42.80% 17.59x
Financial Investors 53.14% 17.24x
Business Filing Researchers 43.97% 17.24x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 3.51x
Hollister 0.02% 2.79x
H&M 0.01% 2.33x
Victoria's Secret 0.03% 2.02x
Express 0.02% 1.94x
Buckle 0.02% 1.73x
Zumiez 0.01% 1.63x
Aeropostale 0.01% 1.59x
Mens Wearhouse 0.02% 1.54x
American Eagle Outfitters 0.01% 1.38x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is topratedfirms.com.

Website Composition Index
topratedfirms.com 14.16% 421.37x
brokerage-review.com 20.90% 306.66x
irahelp.com 10.08% 282.10x
moneychimp.com 20.15% 269.49x
investinganswers.com 10.55% 237.45x
getrichslowly.org 9.26% 236.41x
financialsamurai.com 42.96% 171.78x
calcxml.com 38.64% 127.28x
mrmoneymustache.com 7.35% 116.08x
thefinancebuff.com 5.42% 96.98x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 1.08% 50.10x
Personal Investment & Advisor Researchers 15.74% 45.38x
Accounting 4.88% 44.51x
Corporate Employment Pages 1.63% 33.74x
Business News & Information Readers 0.89% 31.12x
Mining & Natural Resources 0.53% 30.66x
Finance & Accounting Cluster 10.02% 28.20x
Oil & Energy 0.63% 27.35x
Retail Industry News 0.28% 27.24x
Startup Investment 1.71% 24.01x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male