Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 24.4 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 24.4 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 31.72% 93.95x
Retirement Financial Account Researchers 27.61% 52.23x
Financial Investors 58.96% 42.21x
Commercial Banking Market Intelligence Researchers 49.63% 40.42x
Finance Continuing Education Researchers 70.15% 39.51x
Mortgage Researchers 50.75% 38.76x
Investment Management Professionals 41.79% 33.93x
Personal Stock Portfolio Managers 48.51% 31.51x
Identity Theft Protection Researchers 32.46% 27.31x
Ride Share Drivers 38.06% 25.17x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.09% 4.75x
Aeropostale 0.01% 1.45x
Carhartt 0.02% 0.24x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is zacks.com.

Website Composition Index
zacks.com 18.25% 67.12x
thebalance.com 25.93% 58.72x
macrotrends.net 18.65% 47.29x
pocketsense.com 11.54% 46.26x
thebalancesmb.com 8.93% 44.88x
goodcalculators.com 9.73% 43.30x
barchart.com 10.78% 37.17x
sapling.com 8.36% 36.16x
nasdaq.com 34.56% 34.18x
bizfluent.com 7.85% 33.87x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 9.78% 177.51x
Accounting 3.23% 69.51x
Finance & Accounting Cluster 4.81% 23.93x
Legal Information Research Cluster 2.52% 18.92x
Math Reference 7.18% 17.67x
Canada Culture and Tourism 3.31% 17.44x
Dubai Travel 6.31% 16.51x
Educational Publishing 9.70% 15.68x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.58% 15.15x
Conservatives & Conspiracies 1.42% 14.78x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male