Explore the Personal Finance Researchers Audience
Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.
INTERESTS
The Personal Finance Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 48.32% | 70.75x |
| Mortgage Researchers | 55.04% | 45.39x |
| Finance Continuing Education Researchers | 68.73% | 44.01x |
| Identity Theft Protection Researchers | 24.81% | 38.05x |
| Personal Stock Portfolio Managers | 45.74% | 36.22x |
| Retirement Financial Account Researchers | 33.85% | 33.59x |
| Commercial Banking Market Intelligence Researchers | 61.24% | 33.05x |
| Financial Investors | 68.73% | 31.19x |
| Personal Investment Researchers | 39.02% | 30.05x |
| Investment Management Professionals | 47.03% | 28.79x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.08% | 4.06x |
| Zumiez | 0.05% | 3.95x |
| Victoria's Secret | 0.03% | 2.70x |
| Journeys | 0.03% | 1.97x |
| The Childrens Place | 0.01% | 1.57x |
| Aeropostale | 0.01% | 1.45x |
| Carhartt | 0.02% | 0.24x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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WEBSITES
The Personal Finance Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Finance Researchers audience is calcxml.com.
| Website | Composition | Index |
| calcxml.com | 33.14% | 248.73x |
| dqydj.com | 13.56% | 87.51x |
| zacks.com | 23.54% | 65.53x |
| macrotrends.net | 18.70% | 49.42x |
| barchart.com | 11.02% | 44.02x |
| finviz.com | 10.05% | 43.86x |
| goodcalculators.com | 9.30% | 39.09x |
| moneycrashers.com | 10.36% | 38.71x |
| money.cnn.com | 14.34% | 37.16x |
| thebalance.com | 44.17% | 34.94x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 10.28% | 117.75x |
| Canada Tax and Finance Research Cluster | 1.85% | 60.50x |
| Accounting | 3.92% | 59.10x |
| Startup Investment | 1.03% | 22.19x |
| Math Reference | 7.13% | 21.47x |
| Law School | 0.87% | 20.90x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 20.79x |
| Finance & Accounting Cluster | 6.75% | 20.16x |
| Legal Information Research Cluster | 3.48% | 18.56x |
| International Travel | 0.71% | 18.26x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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