Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 804.2 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 804.2 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 42.93% 36.47x
Finance Continuing Education Researchers 49.76% 34.97x
Personal Investment Researchers 47.03% 34.20x
Investment Management Professionals 45.36% 28.56x
Credit Card Researchers 41.58% 27.99x
Business Filing Researchers 40.45% 26.56x
Business Tax Filers 39.53% 25.50x
Market Intelligence Researchers 29.65% 25.05x
Accounting & CPA Continuing Education Researchers 39.68% 24.75x
Business Incorporating & LLC Filing Researchers 39.29% 23.99x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.59x
Bonobos 0.15% 1.99x
Intermix 0.02% 1.91x
Supreme 0.02% 1.87x
Armani 0.05% 1.71x
Hugo Boss 0.05% 1.61x
Uniqlo 0.03% 1.57x
Jos A. Bank Clothiers 0.46% 1.56x
Ralph Lauren 0.03% 1.51x
Urban Outfitters 0.08% 1.44x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is thismatter.com.

Website Composition Index
thismatter.com 2.28% 186.74x
irahelp.com 4.70% 179.99x
ultimatecalculators.com 1.67% 176.36x
tvmcalcs.com 2.70% 174.94x
gocurrycracker.com 2.67% 170.25x
buyupside.com 1.40% 169.69x
realdealretirement.com 1.97% 169.02x
financeformulas.net 9.41% 148.83x
accounting-simplified.com 2.92% 146.36x
accountingformanagement.org 4.97% 146.28x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 25.60% 34.75x
Institutional Investing 5.64% 34.68x
Accounting 17.71% 33.09x
Credit Unions & Consumer Protection 0.83% 24.35x
Job Interview Process 3.29% 21.15x
Men's Dress Shirt Shopping 2.11% 20.91x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 19.89x
Environmentally Friendly Cars 0.14% 19.68x
International Travel 1.14% 19.61x
Franchising 0.52% 18.03x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male