Explore the Personal Finance Researchers Audience
Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 785 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.
INTERESTS
The Personal Finance Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Finance Researchers audience is Personal Investment Researchers.
| Interest | Composition | Index |
| Personal Investment Researchers | 55.46% | 25.10x |
| Personal Stock Portfolio Managers | 53.14% | 24.52x |
| Finance Continuing Education Researchers | 56.23% | 24.31x |
| Credit Card Researchers | 50.56% | 21.26x |
| Business Filing Researchers | 47.45% | 20.93x |
| Investment Management Professionals | 49.79% | 20.49x |
| Business Tax Filers | 43.85% | 19.28x |
| Business Incorporating & LLC Filing Researchers | 43.67% | 18.49x |
| Accounting & CPA Continuing Education Researchers | 43.04% | 18.47x |
| Online Legal Document Service Researchers | 40.15% | 17.89x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.55x |
| Levi Strauss | 0.04% | 2.33x |
| Calvin Klein | 0.01% | 2.25x |
| Columbia | 0.03% | 1.74x |
| Everlane | 0.01% | 1.65x |
| Bonobos | 0.10% | 1.60x |
| REI | 0.03% | 1.58x |
| Supreme | 0.02% | 1.57x |
| Hugo Boss | 0.05% | 1.56x |
| Banana Republic | 0.16% | 1.51x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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WEBSITES
The Personal Finance Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Finance Researchers audience is thismatter.com.
| Website | Composition | Index |
| thismatter.com | 2.50% | 195.76x |
| ultimatecalculators.com | 1.72% | 187.48x |
| irahelp.com | 5.09% | 184.13x |
| tvmcalcs.com | 3.01% | 180.16x |
| gocurrycracker.com | 2.63% | 177.16x |
| buyupside.com | 1.55% | 175.84x |
| realdealretirement.com | 2.12% | 171.88x |
| moneychimp.com | 1.13% | 164.66x |
| financeformulas.net | 9.85% | 154.48x |
| accounting-simplified.com | 2.98% | 154.29x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 3.66% | 34.42x |
| Accounting | 12.94% | 32.66x |
| Personal Investment & Advisor Researchers | 24.21% | 29.15x |
| Credit Unions & Consumer Protection | 0.50% | 26.26x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.15% | 19.66x |
| Job Interview Process | 3.25% | 19.30x |
| Franchising | 0.54% | 18.60x |
| Human Resources & Employee Management | 1.17% | 18.41x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.78% | 18.28x |
| Work Productivity | 2.51% | 18.09x |
Composition Percentage:
The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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