PERSONAL FINANCE RESEARCHERS

Audience Size: 984.5 Thousand Devices

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Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 984.5 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Finance Continuing Education Researchers.

Interest	Composition	Index
Finance Continuing Education Researchers	55.58%	27.95x
Personal Investment Researchers	52.47%	26.93x
Investment Management Professionals	48.81%	23.83x
Credit Card Researchers	42.62%	23.55x
Business Filing Researchers	47.48%	21.59x
Online Legal Document Service Researchers	37.53%	20.42x
Market Intelligence Researchers	34.05%	20.00x
Accounting & CPA Continuing Education Researchers	44.88%	19.86x
Online Investors	37.06%	19.68x
Business Tax Filers	48.60%	19.51x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.33%	1.48x
Mens Wearhouse	0.42%	1.19x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is thismatter.com.

Website	Composition	Index
thismatter.com	2.80%	216.82x
ultimatecalculators.com	1.98%	204.51x
irahelp.com	5.34%	202.25x
tvmcalcs.com	3.84%	198.06x
buyupside.com	1.68%	196.30x
gocurrycracker.com	2.36%	191.77x
realdealretirement.com	2.19%	189.93x
moneychimp.com	1.21%	179.15x
accounting-simplified.com	3.28%	171.04x
accounting-basics-for-students.com	1.06%	170.06x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.24%	35.88x
Personal Investment & Advisor Researchers	25.70%	32.02x
Accounting	18.11%	30.64x
Job Interview Process	3.40%	19.44x
Retail Industry News	1.87%	18.33x
Men's Dress Shirt Shopping	2.05%	18.24x
Human Resources & Employee Management	1.65%	17.02x
Insurance Cluster	5.51%	17.01x
Legal Information Research Cluster	16.14%	16.94x
Smart Travel	8.84%	16.49x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male