Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 995.1 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 995.1 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Personal Investment Researchers.

Interest Composition Index
Personal Investment Researchers 56.63% 26.14x
Finance Continuing Education Researchers 56.25% 25.38x
Investment Management Professionals 51.26% 21.92x
Credit Card Researchers 44.14% 20.93x
Business Filing Researchers 49.03% 19.44x
Market Intelligence Researchers 35.80% 18.11x
Business Tax Filers 50.92% 18.05x
Financial News Readers 28.70% 17.93x
Accounting & CPA Continuing Education Researchers 46.77% 17.86x
Online Investors 38.41% 17.83x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 3.66x
Joe's Jeans 0.01% 2.22x
Uniqlo 0.03% 2.11x
Saint Laurent Paris 0.02% 2.05x
Zara 0.05% 1.96x
Patagonia 0.03% 1.83x
Calvin Klein 0.01% 1.72x
Lorna Jane 0.01% 1.68x
Kate Spade 0.03% 1.64x
Urban Outfitters 0.08% 1.60x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is investinginbonds.com.

Website Composition Index
investinginbonds.com 1.30% 236.28x
thismatter.com 3.36% 235.56x
ultimatecalculators.com 1.80% 228.37x
buyupside.com 2.01% 210.18x
irahelp.com 6.16% 206.48x
tvmcalcs.com 4.70% 203.08x
gocurrycracker.com 2.25% 201.75x
realdealretirement.com 2.55% 201.30x
moneychimp.com 1.44% 187.39x
accounting-simplified.com 3.33% 182.21x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.27% 39.57x
Personal Investment & Advisor Researchers 27.01% 33.72x
Accounting 18.50% 31.43x
Credit Unions & Consumer Protection 0.93% 25.75x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 21.24x
Retail Industry News 1.91% 20.83x
Job Interview Process 3.63% 20.49x
Men's Dress Shirt Shopping 2.39% 19.34x
Environmentally Friendly Cars 0.13% 19.08x
Franchising 0.48% 18.69x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male