Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 66.2 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 66.2 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 49.30% 49.81x
Finance Continuing Education Researchers 45.51% 28.55x
Commercial Banking Market Intelligence Researchers 57.58% 28.32x
Telemedicine Content Readers 23.31% 25.83x
Personal Stock Portfolio Managers 33.99% 25.46x
Investment Management Professionals 42.28% 25.39x
Retirement Financial Account Researchers 32.16% 23.57x
Personal Investment Researchers 38.90% 23.20x
Market Intelligence Researchers 31.18% 21.47x
Online Education Resource Researchers 37.08% 20.56x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Express.

Location Composition Index
Express 0.03% 3.41x
Victoria's Secret 0.03% 2.16x
American Eagle Outfitters 0.01% 1.92x
Lane Bryant 0.01% 1.85x
Chicos 0.01% 1.82x
Mens Wearhouse 0.03% 1.81x
Dressbarn 0.01% 1.63x
Gap 0.01% 1.56x
Aeropostale 0.01% 1.45x
Jos A. Bank Clothiers 0.01% 1.36x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is moneychimp.com.

Website Composition Index
moneychimp.com 27.14% 379.35x
financialsamurai.com 36.94% 227.72x
calcxml.com 34.17% 170.92x
dqydj.com 16.00% 74.45x
awealthofcommonsense.com 6.04% 69.54x
seekingalpha.com 7.80% 59.72x
stockcharts.com 6.20% 49.32x
streetinsider.com 6.51% 47.26x
zacks.com 29.57% 44.72x
macrotrends.net 20.58% 41.03x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 10.83% 80.56x
Accounting 4.03% 53.13x
Corporate Employment Pages 0.96% 37.72x
Canada Tax and Finance Research Cluster 1.35% 37.56x
Work Productivity 0.39% 22.90x
International Travel 1.35% 22.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 20.79x
Law School 1.30% 20.60x
Data, Analytics & Coding 3.04% 20.04x
Finance & Accounting Cluster 5.95% 19.57x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male