Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 785 Thousand Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 785 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Personal Investment Researchers.

Interest Composition Index
Personal Investment Researchers 55.46% 25.10x
Personal Stock Portfolio Managers 53.14% 24.52x
Finance Continuing Education Researchers 56.23% 24.31x
Credit Card Researchers 50.56% 21.26x
Business Filing Researchers 47.45% 20.93x
Investment Management Professionals 49.79% 20.49x
Business Tax Filers 43.85% 19.28x
Business Incorporating & LLC Filing Researchers 43.67% 18.49x
Accounting & CPA Continuing Education Researchers 43.04% 18.47x
Online Legal Document Service Researchers 40.15% 17.89x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.55x
Levi Strauss 0.04% 2.33x
Calvin Klein 0.01% 2.25x
Columbia 0.03% 1.74x
Everlane 0.01% 1.65x
Bonobos 0.10% 1.60x
REI 0.03% 1.58x
Supreme 0.02% 1.57x
Hugo Boss 0.05% 1.56x
Banana Republic 0.16% 1.51x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is thismatter.com.

Website Composition Index
thismatter.com 2.50% 195.76x
ultimatecalculators.com 1.72% 187.48x
irahelp.com 5.09% 184.13x
tvmcalcs.com 3.01% 180.16x
gocurrycracker.com 2.63% 177.16x
buyupside.com 1.55% 175.84x
realdealretirement.com 2.12% 171.88x
moneychimp.com 1.13% 164.66x
financeformulas.net 9.85% 154.48x
accounting-simplified.com 2.98% 154.29x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.66% 34.42x
Accounting 12.94% 32.66x
Personal Investment & Advisor Researchers 24.21% 29.15x
Credit Unions & Consumer Protection 0.50% 26.26x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 19.66x
Job Interview Process 3.25% 19.30x
Franchising 0.54% 18.60x
Human Resources & Employee Management 1.17% 18.41x
Assorted Topics (Business Support ToolsForm Templates) 0.78% 18.28x
Work Productivity 2.51% 18.09x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male