Dstillery Audiences

PERSONAL FINANCE RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Personal Finance Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Finance Continuing Education Researchers.

Interest Composition Index
Finance Continuing Education Researchers 51.84% 25.55x
Personal Investment Researchers 54.96% 25.15x
Investment Management Professionals 48.95% 22.51x
Business Filing Researchers 45.18% 19.68x
Credit Card Researchers 44.05% 19.16x
Accounting & CPA Continuing Education Researchers 45.07% 18.53x
Business Tax Filers 48.64% 18.34x
Market Intelligence Researchers 31.60% 17.57x
Online Investors 34.32% 17.50x
Personal Stock Portfolio Managers 59.14% 17.31x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.97x
Club Monaco 0.01% 1.66x
Urban Outfitters 0.05% 1.58x
Banana Republic 0.04% 1.53x
Columbia 0.01% 1.49x
Zara 0.02% 1.41x
Free People 0.02% 1.40x
Talbots 0.04% 1.38x
Express 0.03% 1.37x
J. Crew 0.03% 1.32x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is ultimatecalculators.com.

Website Composition Index
ultimatecalculators.com 2.01% 238.40x
thismatter.com 5.60% 228.12x
investinginbonds.com 1.69% 224.53x
networthify.com 1.29% 222.18x
timevalue.com 1.22% 202.48x
money-zine.com 1.39% 196.96x
buyupside.com 2.95% 196.40x
irahelp.com 6.64% 191.80x
gocurrycracker.com 2.04% 190.49x
tvmcalcs.com 6.12% 189.88x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.18% 36.90x
Accounting 18.80% 30.80x
Personal Investment & Advisor Researchers 27.23% 30.70x
Credit Unions & Consumer Protection 1.01% 23.33x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.27% 17.83x
Retail Industry News 1.71% 17.69x
Job Interview Process 4.14% 17.62x
Environmentally Friendly Cars 0.12% 17.19x
Franchising 0.49% 17.11x
Human Resources & Employee Management 1.95% 16.81x
Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Finance Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999