PERSONAL FINANCE RESEARCHERS

Audience Size: 667.9 Thousand Devices

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Explore the Personal Finance Researchers Audience

Below you'll find more information about the Personal Finance Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 667.9 thousand unique devices whose actions qualify for the Personal Finance Researchers audience.

INTERESTS

The Personal Finance Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Finance Researchers audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	60.02%	26.44x
Finance Continuing Education Researchers	65.55%	25.49x
Personal Investment Researchers	64.07%	24.90x
Credit Card Researchers	56.67%	22.39x
Business Filing Researchers	58.66%	21.32x
Financial Investors	63.26%	20.25x
Investment Management Professionals	57.45%	19.59x
Online Investors	46.88%	18.73x
Market Intelligence Researchers	43.53%	18.72x
Business Tax Filers	52.26%	18.60x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Interest attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

APPAREL RETAILERS

The Personal Finance Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Finance Researchers audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.65x
Bonobos	0.16%	2.08x
Madewell	0.02%	1.91x
Urban Outfitters	0.07%	1.78x
Supreme	0.01%	1.69x
Uniqlo	0.02%	1.56x
Jos A. Bank Clothiers	0.35%	1.46x
White House Black Market	0.42%	1.34x
Express	0.03%	1.33x
Lululemon	0.05%	1.33x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Location attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

WEBSITES

The Personal Finance Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Finance Researchers audience is irahelp.com.

Website	Composition	Index
irahelp.com	3.99%	253.87x
gocurrycracker.com	2.80%	236.84x
tvmcalcs.com	2.30%	229.89x
savingforcollege.com	3.15%	197.80x
futureadvisor.com	1.77%	197.04x
accounting-simplified.com	3.04%	194.49x
financeformulas.net	10.08%	192.65x
brokerage-review.com	1.71%	189.07x
mycalculators.com	3.84%	179.72x
betterment.com	9.93%	177.27x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Web attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Finance Researchers audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	24.61%	40.34x
Institutional Investing	5.80%	39.87x
Accounting	16.81%	38.30x
Credit Unions & Consumer Protection	0.81%	24.83x
Job Interview Process	2.58%	23.22x
Men's Dress Shirt Shopping	1.47%	22.53x
Environmentally Friendly Cars	0.12%	22.37x
International Travel	0.94%	20.09x
Insurance Cluster	5.01%	19.99x
Law School Research Cluster	0.58%	19.77x

Composition Percentage: The overlap percentage between the Personal Finance Researchers audience and the Content Affinity attribute.

Index: A comparison of the Personal Finance Researchers audience to the internet population.

DEMOGRAPHICS

The Personal Finance Researchers audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male