Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 1.6 Million Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 63.54% 28.40x
Finance Continuing Education Researchers 41.53% 21.14x
Online Investors 35.33% 18.28x
Financial News Readers 27.03% 18.22x
Market Intelligence Researchers 31.40% 17.33x
Personal Stock Portfolio Managers 57.81% 16.79x
Finance Industry 29.02% 16.55x
Personal Investment Researchers 36.70% 16.33x
Financial Investors 63.74% 15.72x
Insurance Professionals 33.02% 14.19x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.98x
Armani 0.02% 1.71x
LOFT 0.04% 1.64x
Zara 0.02% 1.51x
Madewell 0.01% 1.50x
Columbia 0.01% 1.50x
Banana Republic 0.03% 1.45x
Chicos 0.04% 1.44x
Patagonia 0.01% 1.42x
Kate Spade 0.02% 1.41x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is nuveen.com.

Website Composition Index
nuveen.com 1.32% 185.82x
nb.com 0.98% 179.55x
pershing.com 0.64% 173.36x
mfs.com 1.74% 167.28x
etf.com 7.86% 157.91x
msrb.org 1.54% 157.52x
advisorhub.com 5.01% 154.44x
jhinvestments.com 4.06% 153.14x
benefitspro.com 1.69% 151.93x
cfp.net 6.03% 148.69x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.30% 44.32x
Personal Finance Researchers 18.35% 30.36x
Credit Unions & Consumer Protection 0.94% 21.04x
Accounting 12.29% 19.78x
Retail Industry News 1.66% 17.08x
Business News & Information Readers 11.98% 16.95x
Real Estate Cluster 2.05% 15.74x
Insurance Cluster 5.47% 15.51x
Human Resources & Employee Management 1.71% 14.48x
Stock Market Investing Researchers 54.94% 13.72x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000