Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 947.2 Thousand Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 947.2 thousand unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 77.94% 23.39x
Personal Stock Portfolio Managers 62.97% 22.97x
Financial Investors 68.64% 19.25x
Finance Continuing Education Researchers 61.08% 19.19x
Financial News Readers 43.50% 18.02x
Financial Advisors 58.43% 17.19x
Online Investors 53.94% 16.98x
Market Intelligence Researchers 45.15% 16.65x
Retired Budget Healthcare Shoppers 41.63% 16.28x
Personal Investment Researchers 48.22% 16.13x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.14% 2.00x
Intermix 0.01% 1.92x
Uniqlo 0.02% 1.62x
Jos A. Bank Clothiers 0.38% 1.60x
Supreme 0.01% 1.59x
Ralph Lauren 0.02% 1.51x
Saint Laurent Paris 0.01% 1.50x
Chicos 0.07% 1.46x
Ann Taylor 0.03% 1.43x
Club Monaco 0.01% 1.41x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is etf.com.

Website Composition Index
etf.com 4.64% 217.50x
proshares.com 3.24% 203.42x
cfp.net 3.80% 202.63x
fa-mag.com 5.27% 202.53x
nb.com 1.35% 197.79x
jhinvestments.com 2.59% 191.82x
plansponsor.com 2.36% 186.74x
planadviser.com 1.07% 183.11x
ai-cio.com 1.48% 179.52x
mfs.com 2.77% 177.97x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 7.30% 45.93x
Personal Finance Researchers 18.92% 35.45x
Accounting 12.44% 24.34x
Credit Unions & Consumer Protection 0.81% 23.52x
Cars, Travel & Food 0.65% 19.45x
Insurance Cluster 5.58% 18.79x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.75% 18.30x
Retail Industry News 2.10% 18.22x
Business News & Information Readers 14.31% 18.16x
Mining & Natural Resources 0.58% 17.54x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male