Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 786.5 Thousand Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 786.5 thousand unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 79.41% 22.41x
Personal Stock Portfolio Managers 68.52% 20.27x
Financial Investors 71.92% 17.59x
Finance Continuing Education Researchers 67.74% 17.01x
Executive Travelers 66.54% 16.82x
Financial News Readers 47.41% 16.00x
Financial Advisors 58.89% 15.92x
Personal Investment Researchers 54.88% 15.63x
Market Intelligence Researchers 46.70% 15.37x
Online Investors 60.18% 15.32x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.18x
Urban Outfitters 0.05% 2.08x
Madewell 0.02% 1.75x
Chicos 0.05% 1.69x
Jos A. Bank Clothiers 0.04% 1.68x
Armani 0.02% 1.66x
American Apparel 0.02% 1.61x
Free People 0.02% 1.58x
Hollister 0.04% 1.50x
Lane Bryant 0.03% 1.41x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is proshares.com.

Website Composition Index
proshares.com 2.03% 232.14x
mfs.com 2.95% 218.39x
plansponsor.com 1.37% 214.34x
finra.org 5.90% 199.61x
etf.com 6.36% 192.72x
fa-mag.com 8.42% 182.60x
cfp.net 5.85% 180.31x
advisorhub.com 9.94% 180.11x
genworth.com 2.20% 177.52x
msrb.org 1.67% 172.29x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.39% 56.26x
Personal Finance Researchers 15.93% 42.92x
Accounting 10.32% 27.91x
Credit Unions & Consumer Protection 0.62% 24.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.36% 22.98x
Cars, Travel & Food 0.31% 22.48x
Insurance Cluster 4.01% 21.52x
ISPs & Local Services 0.03% 21.44x
Retail Industry News 1.66% 20.91x
Business News & Information Readers 12.26% 20.77x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male