Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 523.3 Thousand Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 523.3 thousand unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 60.30% 27.93x
Investment Management Professionals 78.98% 26.09x
Financial Investors 67.54% 22.27x
Finance Continuing Education Researchers 59.88% 22.15x
Financial News Readers 41.18% 20.65x
Online Investors 50.98% 20.44x
Personal Investment Researchers 47.12% 19.48x
Financial Advisors 57.58% 19.37x
Market Intelligence Researchers 43.73% 19.14x
Retired Budget Healthcare Shoppers 41.38% 18.74x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 2.41x
Madewell 0.02% 2.09x
Armani 0.03% 2.07x
Uniqlo 0.02% 1.75x
Hugo Boss 0.04% 1.65x
Ann Taylor 0.02% 1.57x
Express 0.03% 1.54x
Coach 0.05% 1.47x
Bonobos 0.02% 1.45x
White House Black Market 0.08% 1.45x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is finra.org.

Website Composition Index
finra.org 8.75% 234.55x
pimco.com 12.20% 191.72x
advisorhub.com 9.20% 174.89x
morningstar.com 7.69% 169.00x
investmentnews.com 36.30% 162.01x
oppenheimerfunds.com 5.27% 137.59x
johnhancock.com 5.52% 124.01x
thecapitalideas.com 6.63% 115.50x
voya.com 11.22% 94.15x
investorplace.com 4.35% 87.13x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 7.24% 52.47x
Personal Finance Researchers 17.41% 42.25x
Accounting 11.44% 27.43x
Credit Unions & Consumer Protection 0.80% 25.88x
Cars, Travel & Food 0.52% 24.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.63% 24.06x
Insurance Cluster 4.98% 21.80x
Business News & Information Readers 13.63% 20.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.82% 20.84x
Retail Industry News 1.92% 20.78x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male