Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 1.4 Million Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 67.88% 29.01x
Finance Continuing Education Researchers 48.72% 21.97x
Financial News Readers 32.09% 20.05x
Online Investors 41.26% 19.15x
Market Intelligence Researchers 36.23% 18.31x
Personal Investment Researchers 39.05% 18.01x
Personal Stock Portfolio Managers 63.52% 17.10x
Financial Investors 68.13% 16.52x
Retired Budget Healthcare Shoppers 27.61% 16.12x
Financial Business Intelligence Researchers 28.27% 16.09x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.97x
Zara 0.04% 1.94x
Intermix 0.01% 1.68x
Victoria's Secret 0.11% 1.65x
Patagonia 0.02% 1.64x
Saint Laurent Paris 0.01% 1.62x
Jos A. Bank Clothiers 0.20% 1.61x
H&M 0.06% 1.56x
LOFT 0.07% 1.54x
Armani 0.03% 1.53x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is nuveen.com.

Website Composition Index
nuveen.com 1.20% 212.96x
nb.com 1.07% 194.77x
etf.com 7.06% 184.68x
mfs.com 2.07% 179.84x
cfp.net 5.72% 174.04x
fa-mag.com 8.19% 172.77x
proshares.com 4.57% 171.26x
benefitspro.com 1.19% 168.23x
jhinvestments.com 4.00% 167.23x
msrb.org 1.56% 163.46x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.57% 49.29x
Personal Finance Researchers 19.28% 33.72x
Credit Unions & Consumer Protection 0.89% 24.59x
Accounting 12.89% 21.91x
Retail Industry News 1.87% 20.38x
Business News & Information Readers 13.21% 18.49x
Real Estate Cluster 2.21% 17.82x
Insurance Cluster 5.70% 17.76x
Mining & Natural Resources 0.65% 16.52x
Human Resources & Employee Management 1.64% 16.39x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male