Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 1.1 Million Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 68.10% 33.66x
Personal Stock Portfolio Managers 51.54% 30.90x
Finance Continuing Education Researchers 51.09% 25.34x
Financial Advisors 50.48% 24.46x
Financial News Readers 34.11% 23.37x
Online Investors 42.62% 23.10x
Market Intelligence Researchers 36.10% 21.98x
Personal Investment Researchers 36.81% 20.23x
Retired Budget Healthcare Shoppers 29.86% 20.19x
Financial Investors 68.56% 19.93x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.10x
Bonobos 0.11% 2.08x
Saint Laurent Paris 0.01% 2.01x
Patagonia 0.03% 1.99x
Uniqlo 0.03% 1.82x
Brooks Brothers 0.05% 1.64x
Jos A. Bank Clothiers 0.43% 1.63x
Ralph Lauren 0.02% 1.58x
Armani 0.06% 1.57x
Free People 0.03% 1.49x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is etf.com.

Website Composition Index
etf.com 5.59% 197.02x
nb.com 1.31% 186.98x
cfp.net 4.46% 184.42x
fa-mag.com 6.33% 183.25x
proshares.com 3.79% 183.25x
jhinvestments.com 3.11% 175.30x
mfs.com 2.56% 171.79x
plansponsor.com 2.78% 167.19x
planadviser.com 1.28% 164.31x
ai-cio.com 1.75% 160.08x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 7.18% 46.61x
Personal Finance Researchers 19.61% 34.57x
Credit Unions & Consumer Protection 0.82% 24.68x
Accounting 12.76% 23.96x
Retail Industry News 2.04% 18.88x
Insurance Cluster 5.75% 18.49x
Business News & Information Readers 14.18% 18.46x
Mining & Natural Resources 0.56% 17.99x
Cars, Travel & Food 0.66% 17.53x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.85% 17.49x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male