Explore the Personal Investment & Advisor Researchers Audience
Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 523.3 thousand unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.
INTERESTS
The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 60.30% | 27.93x |
| Investment Management Professionals | 78.98% | 26.09x |
| Financial Investors | 67.54% | 22.27x |
| Finance Continuing Education Researchers | 59.88% | 22.15x |
| Financial News Readers | 41.18% | 20.65x |
| Online Investors | 50.98% | 20.44x |
| Personal Investment Researchers | 47.12% | 19.48x |
| Financial Advisors | 57.58% | 19.37x |
| Market Intelligence Researchers | 43.73% | 19.14x |
| Retired Budget Healthcare Shoppers | 41.38% | 18.74x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 2.41x |
| Madewell | 0.02% | 2.09x |
| Armani | 0.03% | 2.07x |
| Uniqlo | 0.02% | 1.75x |
| Hugo Boss | 0.04% | 1.65x |
| Ann Taylor | 0.02% | 1.57x |
| Express | 0.03% | 1.54x |
| Coach | 0.05% | 1.47x |
| Bonobos | 0.02% | 1.45x |
| White House Black Market | 0.08% | 1.45x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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WEBSITES
The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is finra.org.
| Website | Composition | Index |
| finra.org | 8.75% | 234.55x |
| pimco.com | 12.20% | 191.72x |
| advisorhub.com | 9.20% | 174.89x |
| morningstar.com | 7.69% | 169.00x |
| investmentnews.com | 36.30% | 162.01x |
| oppenheimerfunds.com | 5.27% | 137.59x |
| johnhancock.com | 5.52% | 124.01x |
| thecapitalideas.com | 6.63% | 115.50x |
| voya.com | 11.22% | 94.15x |
| investorplace.com | 4.35% | 87.13x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 7.24% | 52.47x |
| Personal Finance Researchers | 17.41% | 42.25x |
| Accounting | 11.44% | 27.43x |
| Credit Unions & Consumer Protection | 0.80% | 25.88x |
| Cars, Travel & Food | 0.52% | 24.16x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.63% | 24.06x |
| Insurance Cluster | 4.98% | 21.80x |
| Business News & Information Readers | 13.63% | 20.95x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.82% | 20.84x |
| Retail Industry News | 1.92% | 20.78x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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