Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 67.82% 34.61x
Personal Stock Portfolio Managers 48.98% 31.04x
Finance Continuing Education Researchers 50.24% 25.50x
Financial News Readers 32.11% 24.13x
Financial Advisors 49.66% 23.67x
Online Investors 40.24% 23.33x
Market Intelligence Researchers 36.60% 21.95x
Retired Budget Healthcare Shoppers 28.02% 19.93x
Financial Investors 68.85% 19.77x
Personal Investment Researchers 37.82% 19.75x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.68x
Saint Laurent Paris 0.01% 2.20x
Bonobos 0.06% 2.13x
Ann Taylor 0.02% 1.86x
Ralph Lauren 0.01% 1.81x
Intermix 0.01% 1.63x
Kate Spade 0.02% 1.62x
Jos A. Bank Clothiers 0.34% 1.62x
Michael Kors 0.02% 1.58x
Brooks Brothers 0.04% 1.57x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is nuveen.com.

Website Composition Index
nuveen.com 1.04% 193.07x
etf.com 6.19% 170.08x
nb.com 1.19% 167.71x
cfp.net 4.97% 160.36x
fa-mag.com 7.10% 159.61x
proshares.com 4.11% 158.31x
mfs.com 2.33% 156.45x
jhinvestments.com 3.47% 153.01x
plansponsor.com 3.13% 143.10x
planadviser.com 1.44% 141.24x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.87% 47.98x
Personal Finance Researchers 19.78% 32.95x
Credit Unions & Consumer Protection 0.86% 25.26x
Accounting 13.25% 22.81x
Retail Industry News 1.93% 19.18x
Business News & Information Readers 13.63% 18.65x
Insurance Cluster 5.75% 18.03x
Mining & Natural Resources 0.56% 17.35x
Real Estate Cluster 2.29% 16.85x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.82% 16.29x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male