Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 640.1 Thousand Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 640.1 thousand unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 61.86% 28.90x
Investment Management Professionals 74.40% 26.11x
Executive Travelers 57.22% 25.64x
Finance Continuing Education Researchers 61.04% 24.74x
Financial Investors 68.64% 22.97x
Financial News Readers 40.91% 20.64x
Personal Investment Researchers 48.00% 20.26x
Market Intelligence Researchers 42.36% 19.61x
Online Investors 53.72% 19.57x
Retired Budget Healthcare Shoppers 42.05% 18.80x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.43x
Chicos 0.01% 2.04x
Carhartt 0.07% 0.82x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is mfs.com.

Website Composition Index
mfs.com 2.48% 252.93x
cfp.net 5.48% 234.10x
finra.org 4.93% 227.28x
advisorhub.com 9.22% 211.82x
pimco.com 10.30% 205.15x
investmentnews.com 33.12% 201.35x
fmsbonds.com 1.82% 193.46x
mauldineconomics.com 1.90% 191.19x
morningstar.com 4.14% 190.25x
financial-planning.com 3.32% 182.78x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.73% 73.15x
Personal Finance Researchers 15.21% 50.56x
Accounting 9.66% 34.28x
Credit Unions & Consumer Protection 0.52% 30.36x
Insurance Cluster 3.34% 27.59x
Business News & Information Readers 10.77% 27.20x
Retail Industry News 1.62% 26.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 25.34x
Real Estate Cluster 1.62% 23.16x
Franchising 0.29% 21.82x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male