Dstillery Audiences

PERSONAL INVESTMENT & ADVISOR RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Personal Investment & Advisor Researchers Audience

Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 63.62% 29.27x
Finance Continuing Education Researchers 44.49% 21.71x
Online Investors 38.34% 18.76x
Financial News Readers 30.70% 18.31x
Market Intelligence Researchers 33.49% 17.35x
Personal Investment Researchers 36.70% 16.87x
Personal Stock Portfolio Managers 61.08% 16.66x
Financial Investors 65.58% 15.95x
Financial Business Intelligence Researchers 25.49% 14.67x
Insurance Professionals 34.27% 14.57x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.11x
Uniqlo 0.02% 1.65x
Club Monaco 0.01% 1.62x
Intermix 0.01% 1.61x
LOFT 0.05% 1.50x
Gymboree 0.03% 1.47x
Tommy Bahama 0.03% 1.46x
Armani 0.02% 1.44x
Columbia 0.01% 1.44x
Victoria's Secret 0.09% 1.44x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is nuveen.com.

Website Composition Index
nuveen.com 1.31% 185.24x
mfs.com 1.84% 171.05x
etf.com 7.64% 163.37x
fa-mag.com 8.28% 162.33x
benefitspro.com 1.39% 157.92x
msrb.org 1.51% 157.57x
advisorhub.com 5.08% 156.40x
cfp.net 6.06% 152.53x
proshares.com 4.91% 150.09x
jhinvestments.com 4.14% 149.08x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.27% 45.36x
Personal Finance Researchers 18.61% 31.65x
Credit Unions & Consumer Protection 0.89% 21.71x
Accounting 12.37% 20.50x
Retail Industry News 1.76% 18.21x
Business News & Information Readers 12.44% 17.19x
Real Estate Cluster 2.13% 16.67x
Insurance Cluster 5.55% 16.20x
Mining & Natural Resources 0.70% 15.54x
Human Resources & Employee Management 1.62% 15.10x
Composition Percentage: The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male