Explore the Personal Investment & Advisor Researchers Audience
Below you'll find more information about the Personal Investment & Advisor Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Personal Investment & Advisor Researchers audience.
INTERESTS
The Personal Investment & Advisor Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Personal Investment & Advisor Researchers audience is Investment Management Professionals.
| Interest | Composition | Index |
| Investment Management Professionals | 68.10% | 33.66x |
| Personal Stock Portfolio Managers | 51.54% | 30.90x |
| Finance Continuing Education Researchers | 51.09% | 25.34x |
| Financial Advisors | 50.48% | 24.46x |
| Financial News Readers | 34.11% | 23.37x |
| Online Investors | 42.62% | 23.10x |
| Market Intelligence Researchers | 36.10% | 21.98x |
| Personal Investment Researchers | 36.81% | 20.23x |
| Retired Budget Healthcare Shoppers | 29.86% | 20.19x |
| Financial Investors | 68.56% | 19.93x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Interest attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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APPAREL RETAILERS
The Personal Investment & Advisor Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Personal Investment & Advisor Researchers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.10x |
| Bonobos | 0.11% | 2.08x |
| Saint Laurent Paris | 0.01% | 2.01x |
| Patagonia | 0.03% | 1.99x |
| Uniqlo | 0.03% | 1.82x |
| Brooks Brothers | 0.05% | 1.64x |
| Jos A. Bank Clothiers | 0.43% | 1.63x |
| Ralph Lauren | 0.02% | 1.58x |
| Armani | 0.06% | 1.57x |
| Free People | 0.03% | 1.49x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Location attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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WEBSITES
The Personal Investment & Advisor Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Personal Investment & Advisor Researchers audience is etf.com.
| Website | Composition | Index |
| etf.com | 5.59% | 197.02x |
| nb.com | 1.31% | 186.98x |
| cfp.net | 4.46% | 184.42x |
| fa-mag.com | 6.33% | 183.25x |
| proshares.com | 3.79% | 183.25x |
| jhinvestments.com | 3.11% | 175.30x |
| mfs.com | 2.56% | 171.79x |
| plansponsor.com | 2.78% | 167.19x |
| planadviser.com | 1.28% | 164.31x |
| ai-cio.com | 1.75% | 160.08x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Web attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Personal Investment & Advisor Researchers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 7.18% | 46.61x |
| Personal Finance Researchers | 19.61% | 34.57x |
| Credit Unions & Consumer Protection | 0.82% | 24.68x |
| Accounting | 12.76% | 23.96x |
| Retail Industry News | 2.04% | 18.88x |
| Insurance Cluster | 5.75% | 18.49x |
| Business News & Information Readers | 14.18% | 18.46x |
| Mining & Natural Resources | 0.56% | 17.99x |
| Cars, Travel & Food | 0.66% | 17.53x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.85% | 17.49x |
Composition Percentage:
The overlap percentage between the Personal Investment & Advisor Researchers audience and the Content Affinity attribute.
Index: A comparison of the Personal Investment & Advisor Researchers audience to the internet population.
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DEMOGRAPHICS
The Personal Investment & Advisor Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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