Dstillery Audiences

PERU MEDIA

Audience Size: 251.5 Thousand Devices

Explore the Peru Media Audience

Below you'll find more information about the Peru Media audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Peru Media audience.

Dstillery Crafted Audiences

INTERESTS

The Peru Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peru Media audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 82.89% 51.95x
Readers of Cuban Content 76.05% 49.57x
Readers of Costa Rican Content 73.54% 48.70x
Readers of South American Content 93.65% 47.55x
Readers of Panamanian Content 83.41% 47.32x
Readers of Belizean Content 90.82% 46.45x
Readers of El Salvadoran Content 84.03% 44.44x
Readers of Mexican Content 88.09% 44.09x
Readers of Honduran Content 87.54% 43.81x
Colombia Trip Planners 85.73% 43.78x
Composition Percentage: The overlap percentage between the Peru Media audience and the Interest attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peru Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peru Media audience is Intermix.

Location Composition Index
Intermix 0.02% 2.74x
Levi Strauss 0.06% 2.59x
Everlane 0.01% 2.57x
Ralph Lauren 0.03% 2.36x
Hollister 0.08% 2.27x
Abercrombie & Fitch 0.07% 2.13x
Forever 21 0.09% 2.09x
Zara 0.04% 2.09x
Michael Kors 0.08% 1.75x
Gymboree 0.08% 1.66x
Composition Percentage: The overlap percentage between the Peru Media audience and the Location attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Peru Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Peru Media audience is latercera.com.

Website Composition Index
latercera.com 16.79% 485.26x
elespanol.com 15.00% 402.52x
informe21.com 9.30% 336.81x
fayerwayer.com 9.61% 323.90x
noticias24.com 7.04% 310.95x
andro4all.com 13.32% 310.34x
adslzone.net 8.82% 303.59x
trendencias.com 10.65% 295.23x
muyfitness.com 6.24% 286.50x
quien.com 11.84% 284.72x
Composition Percentage: The overlap percentage between the Peru Media audience and the Web attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peru Media audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.57% 245.01x
Sports - Skiing, Snowboarding 0.76% 221.73x
Spanish Lifestyle & Health 16.51% 170.45x
Central & South American News 34.39% 156.00x
Spain News - Madrid & Seville 54.58% 131.55x
Latin American News 51.29% 130.92x
Spanish Health & Wellness 44.56% 108.01x
Gossip & Entertainment 47.61% 100.59x
Cuba & Mexico Media 6.71% 89.37x
Mexico Cluster 61.08% 77.07x
Composition Percentage: The overlap percentage between the Peru Media audience and the Content Affinity attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peru Media audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male