Dstillery Audiences

PERU MEDIA

Audience Size: 93.2 Thousand Devices

Explore the Peru Media Audience

Below you'll find more information about the Peru Media audience, broken down in different categories based on their digital and physical behaviors. These are 93.2 thousand unique devices whose actions qualify for the Peru Media audience.

Dstillery Crafted Audiences

INTERESTS

The Peru Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Peru Media audience is Readers of Spanish Content.

Interest Composition Index
Readers of Spanish Content 90.01% 56.42x
Readers of Hispanic Content 73.29% 43.17x
Readers of Mexican Content 80.22% 40.27x
Readers of Argentinian Content 99.39% 38.68x
Readers of Puerto Rican Content 85.63% 35.98x
Readers of South American Content 88.28% 33.21x
Readers of Cuban Content 86.54% 32.45x
Readers of Costa Rican Content 90.32% 31.27x
Latin TV Enthusiasts 98.47% 30.50x
Readers of Caribbean Content 86.65% 29.16x
Composition Percentage: The overlap percentage between the Peru Media audience and the Interest attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Peru Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Peru Media audience is Forever 21.

Location Composition Index
Forever 21 0.03% 5.01x
Hollister 0.02% 2.81x
Michael Kors 0.02% 2.61x
The Childrens Place 0.04% 2.40x
Jos A. Bank Clothiers 0.02% 2.10x
Gap 0.02% 1.96x
Aeropostale 0.02% 1.83x
Express 0.02% 1.64x
Johnston and Murphy 0.01% 1.17x
Victoria's Secret 0.02% 1.04x
Composition Percentage: The overlap percentage between the Peru Media audience and the Location attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Peru Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Peru Media audience is latercera.com.

Website Composition Index
latercera.com 52.41% 800.45x
elespanol.com 60.41% 701.77x
elconfidencial.com 39.38% 613.85x
okdiario.com 29.91% 487.22x
televisa.com 25.40% 427.51x
lavanguardia.com 52.76% 412.30x
independentespanol.com 35.86% 407.59x
telva.com 22.48% 407.26x
directoalpaladar.com 30.80% 403.32x
trendencias.com 22.25% 397.83x
Composition Percentage: The overlap percentage between the Peru Media audience and the Web attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Peru Media audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 28.05% 370.75x
Spanish Lifestyle & Health 17.34% 300.50x
Spanish Health & Wellness 18.05% 263.89x
Golf & Boats 0.57% 245.01x
Gossip & Entertainment 53.00% 196.34x
Spain News - Madrid & Seville 72.22% 190.01x
Mexico Cluster 72.09% 140.37x
Latin American Spanish Language News 54.81% 139.29x
Sports - Climbing, Non-traditional 49.98% 136.44x
Latin American News 84.31% 109.39x
Composition Percentage: The overlap percentage between the Peru Media audience and the Content Affinity attribute.
Index: A comparison of the Peru Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Peru Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male