Dstillery Audiences

PET ADOPTION

Audience Size: 674.2 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 674.2 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 59.11% 20.44x
Dog Breed Researchers 54.58% 19.59x
Bird and Parrot Lovers 45.91% 12.98x
Dog Lovers 38.67% 12.69x
Pet Food Shoppers 38.30% 11.32x
Pet Health and Nutrition Researchers 36.09% 11.31x
Pet Lovers 35.84% 11.21x
Pet Owners 37.09% 10.86x
Pet Medication Shoppers 34.91% 10.86x
Animal Humane Society Helpers 34.55% 10.55x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Talbots.

Location Composition Index
Talbots 0.02% 2.05x
LOFT 0.02% 1.79x
Chicos 0.02% 1.60x
Mens Wearhouse 0.02% 1.57x
The Childrens Place 0.02% 1.33x
Carhartt 0.19% 1.20x
Maurices 0.02% 0.98x
Old Navy 0.02% 0.86x
Victoria's Secret 0.01% 0.77x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is doggies.com.

Website Composition Index
doggies.com 1.40% 180.62x
keystonepuppies.com 2.30% 159.90x
dogsnow.com 15.48% 155.96x
pupcity.com 14.73% 151.61x
petclassifieds.us 4.13% 147.94x
nextdaypets.com 30.34% 140.33x
petsmartcharities.org 1.49% 124.68x
puppyfinder.com 55.72% 123.53x
rescuegroups.org 2.07% 117.54x
iheartpets.org 1.01% 115.03x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.78% 16.48x
Pet Forums 4.15% 15.07x
Home Decoration - Crafts & Kids 0.44% 12.34x
Rural Living 0.02% 11.50x
Exotic Pets 2.03% 10.16x
Holiday Gifts 0.17% 9.85x
Discount Shopping 0.20% 9.41x
Diamonds & Precious Metals 0.84% 9.33x
Costumes 0.10% 9.02x
Custom Gifts 0.81% 8.72x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female