Dstillery Audiences

PET ADOPTION

Audience Size: 1.1 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 55.69% 24.97x
Dog Breed Researchers 52.48% 23.60x
Bird and Parrot Lovers 40.84% 17.14x
Dog Lovers 34.09% 16.71x
Pet Lovers 33.77% 16.02x
Pet Owners 36.68% 15.81x
Pet Food Shoppers 37.71% 15.67x
Pet Medication Shoppers 32.71% 15.20x
Pet Health and Nutrition Researchers 32.53% 15.18x
Animal Humane Society Helpers 36.49% 15.04x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.51x
Maurices 0.01% 1.34x
Carhartt 0.17% 1.27x
Old Navy 0.01% 0.89x
Mens Wearhouse 0.01% 0.69x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is localpuppybreeders.com.

Website Composition Index
localpuppybreeders.com 2.35% 179.60x
doggies.com 3.00% 176.40x
breeders.net 1.17% 169.66x
dogsnow.com 14.10% 157.52x
keystonepuppies.com 3.76% 148.81x
pupcity.com 11.01% 143.06x
petclassifieds.us 8.35% 140.55x
nextdaypets.com 22.76% 136.93x
petsmartcharities.org 4.06% 122.09x
shihtzurescue.org 1.19% 121.01x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.45% 19.21x
Pet Forums 3.58% 16.49x
Discount Shopping 0.58% 15.32x
Custom T-Shirts 0.03% 14.37x
Rural Living 0.04% 13.64x
Home Decoration - Crafts & Kids 0.83% 13.52x
Exotic Pets 2.84% 12.17x
Home Office Products 0.09% 10.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 10.68x
Holiday Gifts 0.29% 10.47x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female