Dstillery Audiences

PET ADOPTION

Audience Size: 419.9 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 419.9 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 96.36% 39.46x
Puppy and Dog Adopters 59.67% 26.89x
Dog Breed Researchers 54.11% 23.01x
Dachshund Content Readers 41.47% 22.10x
Labrador Content Readers 46.47% 21.80x
Bird and Parrot Lovers 49.92% 19.92x
Dog Lovers 32.26% 19.73x
Toy Poodle Content Readers 32.86% 19.54x
Golden Retriever Content Readers 38.20% 18.97x
French Bulldog Content Readers 63.25% 18.39x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.59x
Dressbarn 0.03% 1.43x
Coach 0.02% 1.33x
Old Navy 0.06% 1.19x
Carhartt 0.32% 1.16x
Maurices 0.06% 1.15x
Eddie Bauer 0.01% 1.14x
The Childrens Place 0.04% 1.12x
Express 0.03% 1.03x
Aeropostale 0.03% 1.02x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is pupcity.com.

Website Composition Index
pupcity.com 14.31% 338.87x
dogsnow.com 18.70% 326.52x
nextdaypets.com 19.91% 293.22x
localpuppybreeders.com 17.23% 277.00x
puppyfinder.com 67.81% 199.30x
puppyspot.com 36.23% 198.83x
catsnow.com 2.61% 185.43x
adoptapet.com 16.65% 184.73x
petcurious.com 11.66% 130.59x
oodle.com 39.41% 126.19x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.42% 28.03x
Pet Forums 2.62% 20.10x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 16.15x
Medical Supplies 0.04% 13.85x
Pet Cluster 38.21% 12.28x
Exotic Pets 0.86% 11.86x
Discount Shopping 0.10% 11.72x
Equestrian Cluster 2.11% 10.38x
Shoes & Accessories 0.08% 9.54x
Classic Car Purchase Researchers 14.20% 9.12x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female