Explore the Pet Adoption Audience
Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pet Adoption audience.
INTERESTS
The Pet Adoption audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Adoption audience is Dog Lovers.
| Interest | Composition | Index |
| Dog Lovers | 28.88% | 17.59x |
| Pet Food Shoppers | 36.39% | 16.02x |
| Pet Lovers | 31.40% | 15.30x |
| Pet Owners | 49.10% | 10.64x |
| Budget Grocery Shoppers | 17.17% | 9.06x |
| Bargain Shopping Researchers | 14.57% | 8.97x |
| Engagement Ring Shoppers | 21.39% | 8.89x |
| Online Home Decor Shoppers | 14.26% | 8.54x |
| Cat Lovers | 18.41% | 8.50x |
| Jewelry & Watch Shoppers | 17.44% | 8.45x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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APPAREL RETAILERS
The Pet Adoption audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Adoption audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.05% | 1.25x |
| Gymboree | 0.03% | 1.23x |
| Carhartt | 0.21% | 1.12x |
| Chicos | 0.05% | 1.12x |
| Lane Bryant | 0.04% | 1.09x |
| Madewell | 0.01% | 1.06x |
| Kate Spade | 0.02% | 1.04x |
| The North Face | 0.02% | 1.03x |
| LOFT | 0.04% | 1.00x |
| Hugo Boss | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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WEBSITES
The Pet Adoption audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.
| Website | Composition | Index |
| breedersclub.net | 1.29% | 191.43x |
| doggies.com | 7.91% | 187.96x |
| pupcity.com | 2.28% | 186.68x |
| dogsnow.com | 13.72% | 183.43x |
| localpuppybreeders.com | 8.87% | 179.04x |
| breeders.net | 7.15% | 178.94x |
| dogthelove.com | 1.39% | 170.91x |
| greenfieldpuppies.com | 0.83% | 169.53x |
| nextdaypets.com | 18.00% | 164.54x |
| sms.petpoint.com | 3.60% | 157.80x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 8.62% | 17.71x |
| Pet Forums | 2.58% | 16.61x |
| Home Decoration - Crafts & Kids | 1.83% | 11.71x |
| Discount Shopping | 5.42% | 10.60x |
| Holiday Gifts | 0.83% | 10.53x |
| As Seen On TV Products | 0.09% | 10.48x |
| Exotic Pets | 3.89% | 10.24x |
| Pet Cluster | 56.28% | 9.81x |
| Custom T-Shirts | 0.09% | 9.49x |
| Costumes | 0.78% | 9.28x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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DEMOGRAPHICS
The Pet Adoption audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999
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