Dstillery Audiences

PET ADOPTION

Audience Size: 121 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 121 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 97.53% 57.46x
Animal Humane Society Helpers 81.37% 46.09x
Dachshund Content Readers 25.00% 45.71x
Golden Retriever Content Readers 24.28% 34.35x
Labrador Content Readers 35.83% 34.18x
Bird and Parrot Lovers 48.25% 34.12x
Dog Lovers 38.54% 33.16x
Puppy and Dog Adopters 52.79% 25.64x
Dog Breed Researchers 51.83% 23.94x
Pet Food Shoppers 49.44% 23.50x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 5.43x
The North Face 0.01% 3.78x
Lululemon 0.02% 3.74x
Express 0.02% 3.27x
H&M 0.01% 2.82x
Journeys 0.02% 2.26x
Zumiez 0.02% 1.73x
Gymboree 0.02% 1.62x
Old Navy 0.02% 1.26x
Aeropostale 0.03% 1.21x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is oodle.com.

Website Composition Index
oodle.com 56.36% 288.06x
puppyfinder.com 79.58% 238.41x
petango.com 16.50% 158.49x
welovedoodles.com 20.00% 108.06x
americanlisted.com 24.52% 105.17x
bubblypet.com 5.75% 71.97x
thehappypuppysite.com 6.78% 71.32x
k9web.com 3.05% 67.28x
pupvine.com 5.52% 60.32x
animalso.com 3.40% 60.09x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 1.66% 32.70x
Equestrian Cluster 2.08% 19.22x
Exotic Pets 0.68% 17.49x
Pet Cluster 23.88% 13.66x
Classic Car Purchase Researchers 11.95% 10.98x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.71% 10.53x
Fishing 1.07% 9.04x
People Search 0.77% 8.36x
Car Shopping 2.49% 7.98x
Apartment Hunting 2.17% 7.78x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female