Explore the Pet Adoption Audience
Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 121 thousand unique devices whose actions qualify for the Pet Adoption audience.
INTERESTS
The Pet Adoption audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.
| Interest | Composition | Index |
| Puppy & Kitten Owners | 97.53% | 57.46x |
| Animal Humane Society Helpers | 81.37% | 46.09x |
| Dachshund Content Readers | 25.00% | 45.71x |
| Golden Retriever Content Readers | 24.28% | 34.35x |
| Labrador Content Readers | 35.83% | 34.18x |
| Bird and Parrot Lovers | 48.25% | 34.12x |
| Dog Lovers | 38.54% | 33.16x |
| Puppy and Dog Adopters | 52.79% | 25.64x |
| Dog Breed Researchers | 51.83% | 23.94x |
| Pet Food Shoppers | 49.44% | 23.50x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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APPAREL RETAILERS
The Pet Adoption audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Adoption audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.02% | 5.43x |
| The North Face | 0.01% | 3.78x |
| Lululemon | 0.02% | 3.74x |
| Express | 0.02% | 3.27x |
| H&M | 0.01% | 2.82x |
| Journeys | 0.02% | 2.26x |
| Zumiez | 0.02% | 1.73x |
| Gymboree | 0.02% | 1.62x |
| Old Navy | 0.02% | 1.26x |
| Aeropostale | 0.03% | 1.21x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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WEBSITES
The Pet Adoption audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Adoption audience is oodle.com.
| Website | Composition | Index |
| oodle.com | 56.36% | 288.06x |
| puppyfinder.com | 79.58% | 238.41x |
| petango.com | 16.50% | 158.49x |
| welovedoodles.com | 20.00% | 108.06x |
| americanlisted.com | 24.52% | 105.17x |
| bubblypet.com | 5.75% | 71.97x |
| thehappypuppysite.com | 6.78% | 71.32x |
| k9web.com | 3.05% | 67.28x |
| pupvine.com | 5.52% | 60.32x |
| animalso.com | 3.40% | 60.09x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 1.66% | 32.70x |
| Equestrian Cluster | 2.08% | 19.22x |
| Exotic Pets | 0.68% | 17.49x |
| Pet Cluster | 23.88% | 13.66x |
| Classic Car Purchase Researchers | 11.95% | 10.98x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.71% | 10.53x |
| Fishing | 1.07% | 9.04x |
| People Search | 0.77% | 8.36x |
| Car Shopping | 2.49% | 7.98x |
| Apartment Hunting | 2.17% | 7.78x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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DEMOGRAPHICS
The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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