Dstillery Audiences

PET ADOPTION

Audience Size: 194 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 194 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 96.80% 46.88x
Puppy and Dog Adopters 48.29% 32.95x
Dachshund Content Readers 29.76% 30.60x
Labrador Content Readers 40.68% 26.25x
Dog Lovers 43.52% 25.99x
Dog Breed Researchers 39.21% 25.66x
Bird and Parrot Lovers 46.77% 25.50x
Golden Retriever Content Readers 28.35% 25.25x
Toy Poodle Content Readers 28.56% 25.21x
French Bulldog Content Readers 58.43% 19.46x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is The North Face.

Location Composition Index
The North Face 0.01% 3.78x
Maurices 0.07% 2.37x
Banana Republic 0.01% 1.93x
Belk 0.01% 1.86x
Jos A. Bank Clothiers 0.02% 1.77x
Talbots 0.02% 1.69x
Victoria's Secret 0.02% 1.60x
Carhartt 0.01% 1.58x
White House Black Market 0.02% 1.55x
Aeropostale 0.02% 1.42x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.

Website Composition Index
dogsnow.com 18.99% 509.41x
nextdaypets.com 14.02% 438.22x
localpuppybreeders.com 20.66% 411.63x
puppyspot.com 9.77% 322.32x
adoptapet.com 11.81% 281.17x
puppyfinder.com 75.57% 225.04x
oodle.com 57.73% 167.90x
animalfate.com 7.17% 163.49x
petango.com 16.21% 118.21x
americanlisted.com 22.60% 101.91x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.22% 37.72x
Pet Forums 2.56% 26.53x
Equestrian Cluster 2.56% 16.35x
Exotic Pets 0.64% 12.20x
Pet Cluster 30.87% 11.74x
Auto Body Upkeep & Repair Researchers 0.07% 10.93x
Classic Car Purchase Researchers 12.42% 9.77x
Horse Racing 0.06% 9.51x
Perfume, Makeup & Cosmetics 0.15% 8.13x
Gun Enthusiast - Rifles & Ammo 0.61% 7.88x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female