Dstillery Audiences

PET ADOPTION

Audience Size: 985.9 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 985.9 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 59.04% 21.82x
Pet Owners 48.13% 17.11x
Pet Food Shoppers 48.54% 17.10x
Dog Lovers 44.74% 17.06x
Pet Lovers 44.46% 17.01x
Animal Humane Society Helpers 46.47% 16.25x
Pet Medication Shoppers 44.27% 15.52x
Pet Health and Nutrition Researchers 44.00% 15.36x
Bird and Parrot Lovers 43.21% 15.29x
Animal Rights Researchers 40.68% 14.82x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Columbia.

Location Composition Index
Columbia 0.01% 1.26x
Mens Wearhouse 0.52% 1.23x
Jos A. Bank Clothiers 0.30% 1.18x
Eddie Bauer 0.03% 1.16x
Buckle 0.27% 1.15x
Old Navy 0.10% 1.13x
Belk 0.01% 1.12x
White House Black Market 0.32% 1.09x
Journeys 0.05% 1.08x
Lane Bryant 0.05% 1.08x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is doggies.com.

Website Composition Index
doggies.com 6.03% 220.95x
localpuppybreeders.com 5.09% 218.95x
breedersclub.net 1.43% 214.16x
breeders.net 4.33% 206.02x
nextdaypets.com 11.37% 200.17x
dogsnow.com 16.08% 194.14x
sms.petpoint.com 1.72% 193.21x
pupcity.com 5.80% 181.04x
puppyfind.com 1.77% 177.75x
petlandfairfax.com 1.20% 175.96x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.91% 19.45x
Pet Forums 4.48% 16.75x
Discount Shopping 3.65% 15.31x
Custom T-Shirts 0.05% 14.39x
Home Decoration - Crafts & Kids 1.91% 14.25x
Rural Living 0.12% 13.86x
Washington D.C. Hotels 0.01% 13.38x
Costumes 0.57% 13.37x
Holiday Gifts 0.69% 12.67x
As Seen On TV Products 0.07% 12.44x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female