Dstillery Audiences

PET ADOPTION

Audience Size: 1.1 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 57.92% 22.90x
Dog Breed Researchers 54.69% 21.53x
Dog Lovers 36.88% 15.81x
Pet Food Shoppers 39.16% 15.57x
Pet Lovers 36.53% 15.54x
Pet Owners 39.45% 15.46x
Animal Humane Society Helpers 39.59% 14.90x
Pet Medication Shoppers 34.83% 14.63x
Pet Health and Nutrition Researchers 36.03% 14.23x
Animal Rights Researchers 34.66% 13.58x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Buckle.

Location Composition Index
Buckle 0.03% 1.34x
Carhartt 0.26% 1.32x
Mens Wearhouse 0.05% 1.24x
Dressbarn 0.02% 1.24x
American Eagle Outfitters 0.03% 1.22x
Urban Outfitters 0.02% 1.10x
Old Navy 0.05% 1.08x
Aeropostale 0.03% 1.08x
Forever 21 0.02% 1.06x
Journeys 0.05% 1.06x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is localpuppybreeders.com.

Website Composition Index
localpuppybreeders.com 2.84% 180.97x
breedersclub.net 1.02% 180.57x
doggies.com 3.66% 178.72x
breeders.net 1.55% 171.67x
dogsnow.com 13.69% 162.44x
pupcity.com 9.39% 147.73x
keystonepuppies.com 4.25% 147.04x
nextdaypets.com 20.35% 140.21x
petclassifieds.us 9.91% 139.02x
shihtzurescue.org 1.08% 129.32x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.21% 18.90x
Pet Forums 3.35% 16.21x
Discount Shopping 1.30% 16.13x
Custom T-Shirts 0.03% 14.35x
Home Decoration - Crafts & Kids 1.09% 14.16x
Rural Living 0.05% 12.83x
Exotic Pets 3.06% 11.44x
England Tourism 0.03% 11.06x
Holiday Gifts 0.39% 11.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 10.29x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female