Explore the Pet Adoption Audience
Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 194 thousand unique devices whose actions qualify for the Pet Adoption audience.
INTERESTS
The Pet Adoption audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.
| Interest | Composition | Index |
| Puppy & Kitten Owners | 96.80% | 46.88x |
| Puppy and Dog Adopters | 48.29% | 32.95x |
| Dachshund Content Readers | 29.76% | 30.60x |
| Labrador Content Readers | 40.68% | 26.25x |
| Dog Lovers | 43.52% | 25.99x |
| Dog Breed Researchers | 39.21% | 25.66x |
| Bird and Parrot Lovers | 46.77% | 25.50x |
| Golden Retriever Content Readers | 28.35% | 25.25x |
| Toy Poodle Content Readers | 28.56% | 25.21x |
| French Bulldog Content Readers | 58.43% | 19.46x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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APPAREL RETAILERS
The Pet Adoption audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Adoption audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 3.78x |
| Maurices | 0.07% | 2.37x |
| Banana Republic | 0.01% | 1.93x |
| Belk | 0.01% | 1.86x |
| Jos A. Bank Clothiers | 0.02% | 1.77x |
| Talbots | 0.02% | 1.69x |
| Victoria's Secret | 0.02% | 1.60x |
| Carhartt | 0.01% | 1.58x |
| White House Black Market | 0.02% | 1.55x |
| Aeropostale | 0.02% | 1.42x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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WEBSITES
The Pet Adoption audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.
| Website | Composition | Index |
| dogsnow.com | 18.99% | 509.41x |
| nextdaypets.com | 14.02% | 438.22x |
| localpuppybreeders.com | 20.66% | 411.63x |
| puppyspot.com | 9.77% | 322.32x |
| adoptapet.com | 11.81% | 281.17x |
| puppyfinder.com | 75.57% | 225.04x |
| oodle.com | 57.73% | 167.90x |
| animalfate.com | 7.17% | 163.49x |
| petango.com | 16.21% | 118.21x |
| americanlisted.com | 22.60% | 101.91x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.22% | 37.72x |
| Pet Forums | 2.56% | 26.53x |
| Equestrian Cluster | 2.56% | 16.35x |
| Exotic Pets | 0.64% | 12.20x |
| Pet Cluster | 30.87% | 11.74x |
| Auto Body Upkeep & Repair Researchers | 0.07% | 10.93x |
| Classic Car Purchase Researchers | 12.42% | 9.77x |
| Horse Racing | 0.06% | 9.51x |
| Perfume, Makeup & Cosmetics | 0.15% | 8.13x |
| Gun Enthusiast - Rifles & Ammo | 0.61% | 7.88x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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DEMOGRAPHICS
The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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