Dstillery Audiences

PET ADOPTION

Audience Size: 1.7 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Lovers.

Interest Composition Index
Dog Lovers 28.88% 17.59x
Pet Food Shoppers 36.39% 16.02x
Pet Lovers 31.40% 15.30x
Pet Owners 49.10% 10.64x
Budget Grocery Shoppers 17.17% 9.06x
Bargain Shopping Researchers 14.57% 8.97x
Engagement Ring Shoppers 21.39% 8.89x
Online Home Decor Shoppers 14.26% 8.54x
Cat Lovers 18.41% 8.50x
Jewelry & Watch Shoppers 17.44% 8.45x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.25x
Gymboree 0.03% 1.23x
Carhartt 0.21% 1.12x
Chicos 0.05% 1.12x
Lane Bryant 0.04% 1.09x
Madewell 0.01% 1.06x
Kate Spade 0.02% 1.04x
The North Face 0.02% 1.03x
LOFT 0.04% 1.00x
Hugo Boss 0.01% 0.99x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.

Website Composition Index
breedersclub.net 1.29% 191.43x
doggies.com 7.91% 187.96x
pupcity.com 2.28% 186.68x
dogsnow.com 13.72% 183.43x
localpuppybreeders.com 8.87% 179.04x
breeders.net 7.15% 178.94x
dogthelove.com 1.39% 170.91x
greenfieldpuppies.com 0.83% 169.53x
nextdaypets.com 18.00% 164.54x
sms.petpoint.com 3.60% 157.80x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.62% 17.71x
Pet Forums 2.58% 16.61x
Home Decoration - Crafts & Kids 1.83% 11.71x
Discount Shopping 5.42% 10.60x
Holiday Gifts 0.83% 10.53x
As Seen On TV Products 0.09% 10.48x
Exotic Pets 3.89% 10.24x
Pet Cluster 56.28% 9.81x
Custom T-Shirts 0.09% 9.49x
Costumes 0.78% 9.28x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999