Dstillery Audiences

PET ADOPTION

Audience Size: 641 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 641 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 62.38% 25.74x
Dog Breed Researchers 57.89% 24.10x
Dog Lovers 42.89% 18.16x
Pet Food Shoppers 47.33% 18.07x
Pet Owners 46.96% 17.88x
Pet Lovers 43.50% 17.85x
Animal Humane Society Helpers 45.97% 17.61x
Pet Medication Shoppers 42.58% 17.17x
Pet Health and Nutrition Researchers 42.40% 16.79x
Animal Rights Researchers 40.40% 16.09x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.18x
Carhartt 0.08% 1.44x
Dressbarn 0.04% 1.30x
Lane Bryant 0.05% 1.29x
White House Black Market 0.08% 1.21x
Chicos 0.05% 1.16x
Jos A. Bank Clothiers 0.06% 1.09x
Eddie Bauer 0.02% 1.09x
Talbots 0.03% 1.05x
Gymboree 0.04% 1.05x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.

Website Composition Index
dogsnow.com 15.56% 218.68x
pupcity.com 7.39% 208.75x
nextdaypets.com 12.02% 191.29x
petclassifieds.us 16.14% 174.11x
puppyfinder.com 34.62% 157.51x
petsmartcharities.org 7.95% 143.53x
adoptapet.com 10.56% 131.40x
rescuegroups.org 6.65% 129.99x
puppyspot.com 39.43% 118.91x
oodle.com 17.16% 97.46x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 7.63% 21.29x
Pet Forums 4.06% 19.10x
Discount Shopping 2.80% 18.12x
Custom T-Shirts 0.05% 18.12x
ISPs & Local Services 0.04% 17.02x
Home Decoration - Crafts & Kids 1.57% 15.70x
Rural Living 0.09% 15.11x
Holiday Gifts 0.54% 13.52x
As Seen On TV Products 0.05% 13.35x
Shopping Catalogs 1.62% 13.01x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female