Dstillery Audiences

PET ADOPTION

Audience Size: 1.3 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 48.93% 29.04x
Pet Food Shoppers 38.65% 21.61x
Dog Lovers 35.52% 21.08x
Pet Lovers 35.13% 20.55x
Animal Humane Society Helpers 35.99% 20.23x
Pet Owners 38.18% 20.13x
Bird and Parrot Lovers 33.20% 19.77x
Animal Rights Researchers 30.68% 17.92x
Veterinarians 24.07% 14.49x
Natural Pet Food Shoppers 28.82% 13.86x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.56x
Gymboree 0.02% 1.32x
Journeys 0.03% 1.18x
Jos A. Bank Clothiers 0.27% 1.16x
Dressbarn 0.04% 1.15x
LOFT 0.05% 1.08x
Mens Wearhouse 0.41% 1.08x
Buckle 0.09% 1.05x
REI 0.02% 1.05x
Eddie Bauer 0.01% 1.04x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.

Website Composition Index
breedersclub.net 1.40% 177.58x
localpuppybreeders.com 6.87% 174.96x
doggies.com 7.53% 174.20x
dogsnow.com 12.70% 168.99x
breeders.net 5.39% 165.08x
nextdaypets.com 15.60% 159.28x
dogthelove.com 1.09% 158.58x
pupcity.com 3.57% 155.02x
sms.petpoint.com 2.32% 152.59x
puppyfind.com 2.90% 140.69x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.86% 19.29x
Pet Forums 3.72% 17.38x
Discount Shopping 4.17% 13.93x
Home Decoration - Crafts & Kids 1.90% 13.56x
As Seen On TV Products 0.08% 12.97x
Costumes 0.68% 12.65x
Holiday Gifts 0.81% 12.62x
Custom T-Shirts 0.05% 12.10x
Rural Living 0.11% 11.58x
Exotic Pets 4.20% 11.28x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female