Dstillery Audiences

PET ADOPTION

Audience Size: 525.5 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 525.5 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 93.23% 38.61x
Puppy and Dog Adopters 58.05% 28.34x
Dog Breed Researchers 54.89% 24.87x
Bird and Parrot Lovers 46.18% 18.93x
Dog Lovers 33.17% 18.22x
Pet Health and Nutrition Researchers 31.15% 15.42x
Pet Medication Shoppers 31.55% 14.99x
Pet Lovers 29.65% 14.72x
Pet Food Shoppers 37.08% 14.28x
Pet Owners 32.53% 14.09x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 1.51x
Buckle 0.02% 1.42x
Maurices 0.02% 1.37x
Lane Bryant 0.01% 1.31x
White House Black Market 0.01% 1.24x
Carhartt 0.14% 1.23x
Zumiez 0.01% 1.19x
Aeropostale 0.01% 1.04x
American Eagle Outfitters 0.01% 1.03x
Old Navy 0.02% 1.02x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.

Website Composition Index
dogsnow.com 18.14% 235.81x
pupcity.com 16.28% 229.56x
localpuppybreeders.com 2.96% 220.79x
nextdaypets.com 30.36% 208.33x
puppyfinder.com 57.82% 176.22x
shihtzurescue.org 2.22% 172.38x
adoptapet.com 10.83% 130.32x
puppyspot.com 59.10% 124.34x
oodle.com 22.91% 119.62x
catsnow.com 2.00% 113.22x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.67% 24.15x
Pet Forums 3.14% 21.23x
Home Decoration - Crafts & Kids 0.21% 18.53x
Senior Care 0.08% 14.32x
Diamonds & Precious Metals 0.40% 14.15x
Costumes 0.04% 13.79x
Exotic Pets 1.44% 13.77x
Illinois 0.44% 13.07x
Holiday Gifts 0.07% 12.69x
Pet Cluster 45.62% 12.65x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female