Dstillery Audiences

PET ADOPTION

Audience Size: 1.1 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 54.99% 21.72x
Dog Breed Researchers 52.17% 20.00x
Bird and Parrot Lovers 41.61% 14.43x
Dog Lovers 33.41% 14.22x
Pet Lovers 31.62% 13.22x
Pet Food Shoppers 35.28% 13.12x
Pet Owners 33.97% 12.95x
Pet Health and Nutrition Researchers 31.23% 12.76x
Pet Medication Shoppers 31.29% 12.70x
Animal Humane Society Helpers 33.10% 11.68x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Maurices.

Location Composition Index
Maurices 0.03% 1.71x
Chicos 0.01% 1.59x
Lane Bryant 0.01% 1.36x
Victoria's Secret 0.01% 1.29x
Old Navy 0.02% 1.16x
Carhartt 0.18% 1.09x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is localpuppybreeders.com.

Website Composition Index
localpuppybreeders.com 1.49% 168.60x
doggies.com 1.94% 164.71x
keystonepuppies.com 2.67% 143.95x
dogsnow.com 15.40% 142.77x
pupcity.com 13.84% 135.85x
petclassifieds.us 5.51% 134.28x
nextdaypets.com 28.19% 128.12x
petsmartcharities.org 2.45% 114.36x
puppyfinder.com 53.36% 112.83x
shihtzurescue.org 1.60% 106.84x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.21% 17.34x
Pet Forums 3.53% 15.44x
Rural Living 0.02% 12.97x
Home Decoration - Crafts & Kids 0.59% 12.72x
Discount Shopping 0.32% 11.74x
Custom T-Shirts 0.02% 11.73x
Exotic Pets 2.16% 10.99x
Home Office Products 0.06% 9.52x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 9.42x
Costumes 0.13% 9.24x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female