Dstillery Audiences

PET ADOPTION

Audience Size: 659.5 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 659.5 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 94.22% 35.17x
Puppy and Dog Adopters 59.88% 26.02x
Dog Breed Researchers 54.50% 23.19x
Bird and Parrot Lovers 48.23% 17.86x
Dog Lovers 32.81% 17.00x
Pet Health and Nutrition Researchers 32.54% 14.47x
Pet Lovers 29.08% 13.67x
Pet Medication Shoppers 31.86% 13.58x
Pet Food Shoppers 34.44% 13.17x
Pet Owners 32.69% 12.47x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Belk.

Location Composition Index
Belk 0.01% 1.99x
Talbots 0.01% 1.35x
Eddie Bauer 0.01% 1.23x
Chicos 0.02% 1.23x
White House Black Market 0.02% 1.21x
Old Navy 0.04% 1.20x
Gymboree 0.02% 1.19x
Carhartt 0.25% 1.15x
Journeys 0.03% 1.13x
Maurices 0.04% 1.07x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.

Website Composition Index
dogsnow.com 17.33% 210.13x
pupcity.com 15.91% 208.79x
nextdaypets.com 24.60% 191.03x
localpuppybreeders.com 11.27% 186.04x
shihtzurescue.org 2.13% 160.14x
puppyfinder.com 62.77% 148.49x
adoptapet.com 15.04% 123.47x
puppyspot.com 55.93% 116.05x
catsnow.com 2.51% 115.41x
pawsnpups.com 1.30% 110.33x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.81% 21.82x
Home Decoration - Crafts & Kids 0.07% 20.25x
Pet Forums 3.49% 19.62x
Holiday Gifts 0.03% 15.47x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 14.79x
Diamonds & Precious Metals 0.13% 12.67x
Illinois 0.10% 12.28x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.13% 12.24x
Discount Shopping 0.18% 12.13x
Senior Care 0.03% 11.92x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female