Dstillery Audiences

PET ADOPTION

Audience Size: 545.4 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 545.4 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 94.28% 34.44x
Puppy and Dog Adopters 60.47% 25.53x
Dog Breed Researchers 55.15% 22.16x
Bird and Parrot Lovers 48.04% 17.66x
Dog Lovers 33.10% 16.39x
Pet Health and Nutrition Researchers 32.17% 13.57x
Pet Lovers 30.02% 13.20x
Pet Food Shoppers 34.76% 13.20x
Pet Medication Shoppers 30.80% 12.98x
Pet Boarding and Sitter Researchers 24.35% 12.61x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 3.93x
Carhartt 0.07% 1.28x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.

Website Composition Index
dogsnow.com 17.98% 235.35x
pupcity.com 16.26% 230.86x
localpuppybreeders.com 7.07% 217.89x
nextdaypets.com 28.27% 209.82x
shihtzurescue.org 2.19% 175.47x
puppyfinder.com 60.36% 169.29x
adoptapet.com 13.65% 132.91x
puppyspot.com 58.57% 122.61x
catsnow.com 2.20% 116.67x
oodle.com 23.26% 108.19x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.14% 23.34x
Home Decoration - Crafts & Kids 0.12% 19.43x
Pet Forums 3.07% 18.75x
Hipster Clothing 0.03% 14.87x
Diamonds & Precious Metals 0.24% 14.79x
Construction Apparel 0.10% 13.82x
Concert Posters 0.03% 13.57x
Illinois 0.21% 13.37x
Pet Cluster 42.90% 12.07x
Yard Structures 0.16% 11.88x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female