Explore the Pet Adoption Audience
Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pet Adoption audience.
INTERESTS
The Pet Adoption audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.
| Interest | Composition | Index |
| Dog Breed Researchers | 47.00% | 29.91x |
| Dog Lovers | 34.16% | 22.31x |
| Pet Food Shoppers | 38.11% | 22.03x |
| Pet Owners | 35.89% | 21.94x |
| Pet Lovers | 33.50% | 21.64x |
| Animal Humane Society Helpers | 35.69% | 20.24x |
| Bird and Parrot Lovers | 32.46% | 19.77x |
| Animal Rights Researchers | 30.44% | 18.18x |
| Veterinarians | 23.34% | 15.06x |
| Natural Pet Food Shoppers | 27.19% | 15.00x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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APPAREL RETAILERS
The Pet Adoption audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Adoption audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.34x |
| Jos A. Bank Clothiers | 0.36% | 1.23x |
| Express Outlets | 0.01% | 1.23x |
| Ann Taylor | 0.03% | 1.18x |
| Mens Wearhouse | 0.55% | 1.16x |
| REI | 0.02% | 1.15x |
| Buckle | 0.19% | 1.12x |
| Dressbarn | 0.05% | 1.10x |
| Johnston and Murphy | 0.14% | 1.05x |
| Chicos | 0.06% | 1.04x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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WEBSITES
The Pet Adoption audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Adoption audience is doggies.com.
| Website | Composition | Index |
| doggies.com | 6.61% | 192.95x |
| localpuppybreeders.com | 6.09% | 190.56x |
| breedersclub.net | 1.43% | 189.64x |
| breeders.net | 4.98% | 181.27x |
| dogsnow.com | 13.82% | 177.02x |
| nextdaypets.com | 13.75% | 175.10x |
| sms.petpoint.com | 2.09% | 167.43x |
| pupcity.com | 4.49% | 163.98x |
| puppyfind.com | 2.60% | 154.24x |
| petlandfairfax.com | 1.46% | 150.98x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 9.17% | 19.00x |
| Pet Forums | 4.24% | 16.42x |
| Discount Shopping | 4.17% | 14.37x |
| Home Decoration - Crafts & Kids | 1.99% | 13.63x |
| As Seen On TV Products | 0.09% | 13.55x |
| Costumes | 0.69% | 13.38x |
| Custom T-Shirts | 0.05% | 13.06x |
| Holiday Gifts | 0.83% | 12.73x |
| Rural Living | 0.11% | 11.87x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 11.45x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
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DEMOGRAPHICS
The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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