Dstillery Audiences

PET ADOPTION

Audience Size: 1.7 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 33.11% 19.99x
Dog Lovers 28.70% 17.41x
Pet Food Shoppers 35.78% 15.95x
Pet Lovers 31.00% 15.09x
Animal Humane Society Helpers 23.59% 14.19x
Animal Rights Researchers 19.63% 12.35x
Pet Owners 48.30% 10.54x
Engagement Ring Shoppers 20.50% 8.94x
Budget Grocery Shoppers 16.81% 8.88x
Bargain Shopping Researchers 15.63% 8.75x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Belk.

Location Composition Index
Belk 0.02% 1.26x
Old Navy 0.06% 1.20x
Eddie Bauer 0.02% 1.19x
Columbia 0.01% 1.15x
Talbots 0.05% 1.11x
Club Monaco 0.01% 1.11x
LL Bean 0.01% 1.07x
Carhartt 0.20% 1.05x
LOFT 0.04% 1.03x
Victoria's Secret 0.07% 1.02x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.

Website Composition Index
breedersclub.net 1.30% 173.06x
doggies.com 7.42% 170.57x
pupcity.com 2.11% 168.87x
dogsnow.com 12.61% 168.20x
localpuppybreeders.com 8.45% 164.33x
breeders.net 6.23% 163.71x
dogthelove.com 1.24% 155.73x
sms.petpoint.com 3.02% 147.80x
nextdaypets.com 18.70% 146.90x
keystonepuppies.com 1.30% 145.29x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.31% 16.78x
Pet Forums 2.80% 15.73x
Home Decoration - Crafts & Kids 1.82% 11.01x
As Seen On TV Products 0.09% 10.60x
Discount Shopping 4.93% 10.46x
Exotic Pets 3.90% 10.04x
Costumes 0.77% 9.59x
Custom T-Shirts 0.08% 9.51x
Holiday Gifts 0.86% 9.47x
Pet Cluster 55.43% 9.11x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female