Dstillery Audiences

PET ADOPTION

Audience Size: 1.2 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 47.00% 29.91x
Dog Lovers 34.16% 22.31x
Pet Food Shoppers 38.11% 22.03x
Pet Owners 35.89% 21.94x
Pet Lovers 33.50% 21.64x
Animal Humane Society Helpers 35.69% 20.24x
Bird and Parrot Lovers 32.46% 19.77x
Animal Rights Researchers 30.44% 18.18x
Veterinarians 23.34% 15.06x
Natural Pet Food Shoppers 27.19% 15.00x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Columbia.

Location Composition Index
Columbia 0.02% 1.34x
Jos A. Bank Clothiers 0.36% 1.23x
Express Outlets 0.01% 1.23x
Ann Taylor 0.03% 1.18x
Mens Wearhouse 0.55% 1.16x
REI 0.02% 1.15x
Buckle 0.19% 1.12x
Dressbarn 0.05% 1.10x
Johnston and Murphy 0.14% 1.05x
Chicos 0.06% 1.04x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is doggies.com.

Website Composition Index
doggies.com 6.61% 192.95x
localpuppybreeders.com 6.09% 190.56x
breedersclub.net 1.43% 189.64x
breeders.net 4.98% 181.27x
dogsnow.com 13.82% 177.02x
nextdaypets.com 13.75% 175.10x
sms.petpoint.com 2.09% 167.43x
pupcity.com 4.49% 163.98x
puppyfind.com 2.60% 154.24x
petlandfairfax.com 1.46% 150.98x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.17% 19.00x
Pet Forums 4.24% 16.42x
Discount Shopping 4.17% 14.37x
Home Decoration - Crafts & Kids 1.99% 13.63x
As Seen On TV Products 0.09% 13.55x
Costumes 0.69% 13.38x
Custom T-Shirts 0.05% 13.06x
Holiday Gifts 0.83% 12.73x
Rural Living 0.11% 11.87x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 11.45x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female