Dstillery Audiences

PET ADOPTION

Audience Size: 1.6 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 50.22% 22.44x
Dog Lovers 32.69% 18.29x
Pet Food Shoppers 37.77% 17.45x
Pet Lovers 33.64% 16.76x
Animal Humane Society Helpers 36.98% 15.62x
Bird and Parrot Lovers 33.94% 15.60x
Animal Rights Researchers 30.59% 13.91x
Pet Owners 51.20% 11.62x
Bargain Shopping Researchers 17.66% 10.22x
Orlando Activities Researchers 18.51% 10.12x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Chicos.

Location Composition Index
Chicos 0.06% 1.28x
Dressbarn 0.05% 1.24x
Jos A. Bank Clothiers 0.16% 1.11x
LL Bean 0.01% 1.09x
Aeropostale 0.03% 1.06x
Michael Kors 0.02% 1.05x
Lane Bryant 0.05% 1.04x
Talbots 0.05% 1.03x
Mens Wearhouse 0.21% 1.02x
Old Navy 0.06% 1.02x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.

Website Composition Index
breedersclub.net 1.36% 207.15x
doggies.com 7.30% 201.72x
localpuppybreeders.com 7.69% 201.65x
dogsnow.com 12.28% 199.56x
breeders.net 5.68% 197.80x
pupcity.com 2.65% 191.67x
dogthelove.com 1.15% 186.91x
sms.petpoint.com 2.58% 182.56x
nextdaypets.com 17.62% 180.59x
puppyfinder.com 17.17% 173.41x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.63% 17.83x
Pet Forums 3.19% 17.21x
As Seen On TV Products 0.09% 12.70x
Discount Shopping 4.59% 12.26x
Home Decoration - Crafts & Kids 1.83% 11.76x
Custom T-Shirts 0.07% 11.55x
Holiday Gifts 0.83% 11.23x
Exotic Pets 4.02% 10.90x
Costumes 0.73% 10.78x
Pet Cluster 57.16% 10.10x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female