Explore the Pet Adoption Audience
Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 659.5 thousand unique devices whose actions qualify for the Pet Adoption audience.
INTERESTS
The Pet Adoption audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.
| Interest | Composition | Index |
| Puppy & Kitten Owners | 94.22% | 35.17x |
| Puppy and Dog Adopters | 59.88% | 26.02x |
| Dog Breed Researchers | 54.50% | 23.19x |
| Bird and Parrot Lovers | 48.23% | 17.86x |
| Dog Lovers | 32.81% | 17.00x |
| Pet Health and Nutrition Researchers | 32.54% | 14.47x |
| Pet Lovers | 29.08% | 13.67x |
| Pet Medication Shoppers | 31.86% | 13.58x |
| Pet Food Shoppers | 34.44% | 13.17x |
| Pet Owners | 32.69% | 12.47x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Curious about what else the Pet Adoption audience is interested in?
Sign Up
APPAREL RETAILERS
The Pet Adoption audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Adoption audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.99x |
| Talbots | 0.01% | 1.35x |
| Eddie Bauer | 0.01% | 1.23x |
| Chicos | 0.02% | 1.23x |
| White House Black Market | 0.02% | 1.21x |
| Old Navy | 0.04% | 1.20x |
| Gymboree | 0.02% | 1.19x |
| Carhartt | 0.25% | 1.15x |
| Journeys | 0.03% | 1.13x |
| Maurices | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Want to find more of the Pet Adoption audience in the real world?
Sign Up
WEBSITES
The Pet Adoption audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Adoption audience is dogsnow.com.
| Website | Composition | Index |
| dogsnow.com | 17.33% | 210.13x |
| pupcity.com | 15.91% | 208.79x |
| nextdaypets.com | 24.60% | 191.03x |
| localpuppybreeders.com | 11.27% | 186.04x |
| shihtzurescue.org | 2.13% | 160.14x |
| puppyfinder.com | 62.77% | 148.49x |
| adoptapet.com | 15.04% | 123.47x |
| puppyspot.com | 55.93% | 116.05x |
| catsnow.com | 2.51% | 115.41x |
| pawsnpups.com | 1.30% | 110.33x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Want to see more of the websites the Pet Adoption audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.81% | 21.82x |
| Home Decoration - Crafts & Kids | 0.07% | 20.25x |
| Pet Forums | 3.49% | 19.62x |
| Holiday Gifts | 0.03% | 15.47x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 14.79x |
| Diamonds & Precious Metals | 0.13% | 12.67x |
| Illinois | 0.10% | 12.28x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.13% | 12.24x |
| Discount Shopping | 0.18% | 12.13x |
| Senior Care | 0.03% | 11.92x |
Composition Percentage:
The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Want to see more of the Content Affinities the Pet Adoption audience visits?
Sign Up
DEMOGRAPHICS
The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Pet Adoption audience?
Sign Up