Dstillery Audiences

PET ADOPTION

Audience Size: 1.2 Million Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 57.56% 22.09x
Dog Breed Researchers 53.20% 21.03x
Pet Lovers 37.47% 14.90x
Pet Owners 40.13% 14.89x
Dog Lovers 38.12% 14.61x
Pet Food Shoppers 41.85% 14.35x
Animal Humane Society Helpers 40.56% 14.14x
Pet Health and Nutrition Researchers 36.29% 13.63x
Bird and Parrot Lovers 39.55% 13.47x
Pet Medication Shoppers 37.16% 13.37x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.41x
Patagonia 0.01% 1.40x
Eddie Bauer 0.03% 1.38x
Express Outlets 0.01% 1.33x
Ann Taylor 0.02% 1.29x
Jos A. Bank Clothiers 0.04% 1.28x
Carhartt 0.35% 1.25x
Buckle 0.06% 1.19x
Dressbarn 0.03% 1.18x
Gymboree 0.05% 1.11x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is breedersclub.net.

Website Composition Index
breedersclub.net 1.21% 180.59x
doggies.com 4.49% 178.13x
localpuppybreeders.com 3.47% 177.15x
breeders.net 2.17% 169.41x
dogsnow.com 13.74% 162.18x
pupcity.com 8.18% 148.54x
keystonepuppies.com 4.75% 144.72x
nextdaypets.com 18.51% 137.96x
petclassifieds.us 11.37% 136.36x
petsmartcharities.org 5.82% 121.86x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.95% 17.58x
Pet Forums 3.32% 15.57x
Discount Shopping 1.86% 14.12x
Home Decoration - Crafts & Kids 1.23% 12.67x
Custom T-Shirts 0.03% 12.24x
Rural Living 0.07% 11.99x
ISPs & Local Services 0.02% 11.47x
Exotic Pets 3.29% 10.33x
Holiday Gifts 0.47% 10.17x
Costumes 0.34% 9.82x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female