Dstillery Audiences

PET ADOPTION

Audience Size: 299.2 Thousand Devices

Explore the Pet Adoption Audience

Below you'll find more information about the Pet Adoption audience, broken down in different categories based on their digital and physical behaviors. These are 299.2 thousand unique devices whose actions qualify for the Pet Adoption audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Adoption audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Adoption audience is Puppy & Kitten Owners.

Interest Composition Index
Puppy & Kitten Owners 96.46% 42.07x
Puppy and Dog Adopters 55.03% 29.03x
Dachshund Content Readers 36.39% 25.18x
Dog Breed Researchers 47.60% 24.56x
Labrador Content Readers 42.50% 23.91x
Dog Lovers 38.22% 23.11x
Golden Retriever Content Readers 33.00% 22.04x
Bird and Parrot Lovers 49.65% 21.89x
Toy Poodle Content Readers 30.52% 20.44x
French Bulldog Content Readers 58.45% 19.30x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Interest attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Adoption audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Adoption audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.85x
Aeropostale 0.02% 1.45x
Dressbarn 0.02% 1.40x
Maurices 0.05% 1.37x
Gap 0.02% 1.36x
Old Navy 0.04% 1.28x
Carhartt 0.26% 1.26x
American Eagle Outfitters 0.02% 1.23x
Forever 21 0.01% 1.23x
H&M 0.01% 1.12x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Location attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Adoption audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Adoption audience is pupcity.com.

Website Composition Index
pupcity.com 12.25% 376.13x
dogsnow.com 18.61% 350.77x
nextdaypets.com 15.58% 316.16x
localpuppybreeders.com 21.04% 285.92x
puppyspot.com 18.43% 226.07x
puppyfinder.com 70.88% 209.14x
adoptapet.com 15.77% 197.09x
petcurious.com 7.40% 146.24x
oodle.com 52.20% 117.97x
animalfate.com 7.04% 117.85x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Web attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Adoption audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.29% 31.86x
Pet Forums 2.05% 20.73x
Pet Cluster 35.93% 12.38x
Exotic Pets 0.79% 12.31x
Equestrian Cluster 2.30% 11.89x
Arthritis & Bones 0.06% 10.03x
Nutrition & Diabetic Living 0.05% 9.54x
Classic Car Purchase Researchers 13.92% 9.53x
Shoes & Accessories 0.03% 9.41x
Survival Guides 0.07% 9.13x
Composition Percentage: The overlap percentage between the Pet Adoption audience and the Content Affinity attribute.
Index: A comparison of the Pet Adoption audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Adoption audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female