Explore the Pet Cluster Audience
Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Pet Cluster audience.
INTERESTS
The Pet Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Cluster audience is Golden Retriever Content Readers.
| Interest | Composition | Index |
| Golden Retriever Content Readers | 37.79% | 21.04x |
| Pet Health and Nutrition Researchers | 41.79% | 20.84x |
| Labrador Content Readers | 40.50% | 20.33x |
| Puppy and Dog Adopters | 39.72% | 19.08x |
| Dog Breed Researchers | 39.78% | 18.35x |
| Dog Lovers | 25.22% | 17.52x |
| Pet Medication Shoppers | 34.18% | 17.38x |
| Dachshund Content Readers | 28.46% | 16.68x |
| Toy Poodle Content Readers | 26.42% | 16.59x |
| Pet Lovers | 32.65% | 15.79x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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APPAREL RETAILERS
The Pet Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.30% | 1.16x |
| Maurices | 0.06% | 1.14x |
| Talbots | 0.02% | 1.11x |
| American Eagle Outfitters | 0.03% | 1.10x |
| Zumiez | 0.03% | 1.10x |
| Eddie Bauer | 0.01% | 1.09x |
| Belk | 0.01% | 1.08x |
| H&M | 0.02% | 1.08x |
| Lane Bryant | 0.03% | 1.07x |
| Dressbarn | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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WEBSITES
The Pet Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Cluster audience is fidosavvy.com.
| Website | Composition | Index |
| fidosavvy.com | 1.26% | 48.65x |
| dogforums.com | 2.78% | 47.96x |
| dogforum.com | 1.91% | 47.33x |
| germanshepherds.com | 2.37% | 45.88x |
| smalldogplace.com | 1.42% | 44.28x |
| dogster.com | 5.46% | 43.92x |
| thebark.com | 6.90% | 43.44x |
| moderndogmagazine.com | 2.76% | 43.08x |
| thelabradorsite.com | 8.93% | 41.91x |
| canigivemydog.com | 1.49% | 41.70x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.26% | 21.86x |
| Pet Forums | 2.53% | 21.07x |
| Comedy Content | 0.30% | 13.04x |
| Pet Adoption | 4.70% | 12.14x |
| Natural & Healthy Living Researchers | 0.11% | 11.54x |
| Numerology & Astrology | 0.23% | 11.48x |
| Exotic Pets | 0.74% | 11.05x |
| Hair & Beauty | 0.01% | 10.73x |
| Bird Watching | 0.04% | 10.59x |
| Lawns & Pest Control | 0.16% | 9.57x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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DEMOGRAPHICS
The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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