Dstillery Audiences

PET CLUSTER

Audience Size: 8.5 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 41.37% 14.61x
Puppy and Dog Adopters 39.39% 13.96x
Dog Breed Researchers 37.64% 13.89x
Pet Owners 36.99% 12.75x
Pet Medication Shoppers 40.79% 12.63x
Pet Lovers 33.80% 12.21x
Dog Lovers 34.87% 11.38x
Veterinarians 37.43% 11.17x
Animal Rights Researchers 32.32% 11.16x
Animal Humane Society Helpers 31.06% 10.04x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.21x
Carhartt 0.29% 1.19x
Lane Bryant 0.03% 1.08x
Chicos 0.04% 1.08x
Buckle 0.04% 1.08x
Jos A. Bank Clothiers 0.03% 1.01x
Talbots 0.02% 1.00x
Old Navy 0.06% 1.00x
The Childrens Place 0.06% 0.98x
Urban Outfitters 0.03% 0.96x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 2.95% 27.54x
petful.com 1.32% 26.71x
petplace.com 4.27% 26.33x
thehonestkitchen.com 3.31% 25.97x
dogforums.com 1.13% 25.52x
natural-dog-health-remedies.com 1.07% 25.25x
yourpurebredpuppy.com 5.58% 25.02x
petcarerx.com 2.73% 24.79x
vetinfo.com 3.37% 24.70x
germanshepherds.com 1.51% 24.67x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.15% 13.05x
Pet Forums 2.61% 12.48x
Custom T-Shirts 0.03% 11.90x
Pet Adoption 7.19% 9.19x
Bird Watching 0.57% 9.04x
Reproductive Health 1.06% 8.93x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.76x
Exotic Pets 2.60% 8.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 8.27x
Vegans & Animal Welfare 1.30% 7.93x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female