Dstillery Audiences

PET CLUSTER

Audience Size: 9.8 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.8 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 22.17% 14.11x
Pet Owners 21.88% 13.38x
Pet Lovers 19.77% 12.77x
Dog Lovers 19.18% 12.53x
Veterinarians 19.34% 12.48x
Animal Rights Researchers 20.05% 11.98x
Animal Humane Society Helpers 18.99% 10.77x
Pet Food Shoppers 18.14% 10.49x
Foot Pain Sufferers 14.79% 10.12x
Natural Pet Food Shoppers 17.24% 9.51x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.18x
Mens Wearhouse 0.55% 1.13x
Buckle 0.19% 1.11x
Supreme 0.01% 1.04x
Bonobos 0.06% 1.04x
Johnston and Murphy 0.14% 1.01x
REI 0.02% 1.01x
The North Face 0.02% 1.01x
Belk 0.01% 1.00x
White House Black Market 0.22% 0.99x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 1.23% 27.60x
whole-dog-journal.com 7.11% 27.27x
petful.com 3.10% 26.95x
germanshepherds.com 1.34% 26.57x
smalldogplace.com 1.14% 26.45x
canigivemydog.com 1.70% 26.30x
petwellbeing.com 1.04% 26.12x
natural-dog-health-remedies.com 1.75% 25.95x
vetinfo.com 3.31% 25.65x
cesarsway.com 13.46% 25.60x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.50% 11.41x
Pet Forums 2.83% 10.96x
Custom T-Shirts 0.04% 10.47x
Pet Adoption 7.83% 9.48x
Reproductive Health 2.59% 8.57x
Bird Watching 0.81% 8.20x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 8.16x
Dermatology 3.16% 7.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 7.64x
Vegans & Animal Welfare 2.20% 7.64x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female