Dstillery Audiences

PET CLUSTER

Audience Size: 3.7 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 44.34% 18.18x
Puppy and Dog Adopters 41.67% 16.99x
Dog Breed Researchers 42.29% 16.38x
Pet Medication Shoppers 37.59% 15.22x
Dog Lovers 30.51% 15.07x
Pet Lovers 33.51% 14.21x
Puppy & Kitten Owners 37.47% 13.58x
Pet Owners 38.35% 13.29x
Veterinarians 29.32% 12.12x
Pet Boarding and Sitter Researchers 22.42% 11.08x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.22x
Express 0.03% 1.18x
Lane Bryant 0.02% 1.17x
Old Navy 0.04% 1.17x
Maurices 0.05% 1.17x
Eddie Bauer 0.01% 1.14x
Banana Republic 0.02% 1.13x
LOFT 0.02% 1.13x
Dressbarn 0.02% 1.12x
Carhartt 0.26% 1.11x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is fidosavvy.com.

Website Composition Index
fidosavvy.com 1.45% 41.32x
dogforums.com 2.96% 41.32x
petmd.com 2.13% 41.06x
dogforum.com 1.97% 40.84x
germanshepherds.com 2.50% 39.57x
smalldogplace.com 1.59% 37.52x
dogster.com 8.72% 37.41x
thelabradorsite.com 9.05% 36.67x
moderndogmagazine.com 3.16% 36.63x
pedigreedatabase.com 1.16% 35.97x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.48% 20.25x
Pet Forums 2.97% 18.40x
Homeschooling 0.02% 12.49x
Numerology & Astrology 0.40% 11.62x
Pet Adoption 5.24% 11.50x
Hair & Beauty 0.03% 11.11x
Bird Watching 0.06% 10.57x
Comedy Content 0.28% 10.45x
Home Decoration - Crafts & Kids 0.02% 10.38x
Exotic Pets 0.90% 10.20x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female