Dstillery Audiences

PET CLUSTER

Audience Size: 8.2 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 35.06% 16.36x
Puppy and Dog Adopters 34.54% 15.49x
Dog Breed Researchers 34.00% 15.29x
Pet Medication Shoppers 32.12% 14.93x
Pet Owners 32.18% 13.87x
Pet Lovers 28.41% 13.48x
Dog Lovers 27.33% 13.40x
Veterinarians 30.25% 12.74x
Animal Rights Researchers 28.09% 12.30x
Animal Humane Society Helpers 26.36% 10.86x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.21x
Old Navy 0.01% 0.97x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 2.25% 26.26x
petplace.com 3.14% 25.32x
thehonestkitchen.com 2.60% 25.31x
yourpurebredpuppy.com 4.14% 24.45x
fidosavvy.com 1.03% 24.15x
dogforum.com 1.03% 23.66x
dogforums.com 1.57% 23.57x
petcarerx.com 1.97% 23.23x
germanshepherds.com 1.74% 23.22x
vetinfo.com 3.39% 23.13x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.35% 14.49x
Custom T-Shirts 0.03% 14.05x
Pet Forums 2.90% 13.38x
Exotic Pets 2.33% 9.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 9.75x
Pet Adoption 6.97% 9.74x
Reproductive Health 0.76% 9.59x
Bird Watching 0.39% 9.42x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 9.18x
Vegans & Animal Welfare 1.22% 8.58x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female