Dstillery Audiences

PET CLUSTER

Audience Size: 1.2 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 21.20% 29.99x
Pet Health and Nutrition Researchers 23.85% 28.72x
Dog Lovers 31.12% 26.78x
Labrador Content Readers 26.66% 25.43x
Pet Medication Shoppers 21.70% 23.50x
Dachshund Content Readers 12.58% 22.99x
Puppy and Dog Adopters 45.13% 21.92x
Pet Food Shoppers 45.08% 21.43x
Dog Breed Researchers 45.98% 21.23x
Pet Owners 43.16% 20.01x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 1.17x
Urban Outfitters 0.01% 1.16x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 1.47% 72.36x
dogforum.com 1.09% 70.58x
germanshepherds.com 1.54% 68.93x
thebark.com 1.51% 68.09x
moderndogmagazine.com 1.08% 66.69x
thelabradorsite.com 5.87% 64.05x
cuteness.com 22.76% 62.45x
dogingtonpost.com 1.14% 55.75x
vetinfo.com 3.00% 54.96x
pedigreedatabase.com 1.56% 53.28x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.04% 30.89x
Pet Supplies 0.08% 28.37x
Pet Forums 1.38% 27.19x
Comedy Content 0.16% 25.08x
Bird Watching 0.02% 15.11x
Pet Adoption 1.95% 13.66x
Assorted Topics (Car News, Animals, Viral Media) 0.68% 11.96x
Lawns & Pest Control 0.07% 11.93x
Parenting Blogs 0.72% 11.54x
Video Content Sites 0.23% 10.96x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female