Dstillery Audiences

PET CLUSTER

Audience Size: 7.7 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 34.71% 15.92x
Puppy and Dog Adopters 34.18% 14.97x
Dog Breed Researchers 33.59% 14.78x
Pet Medication Shoppers 33.14% 14.36x
Pet Owners 31.19% 13.25x
Dog Lovers 27.54% 13.14x
Pet Lovers 27.47% 13.04x
Veterinarians 29.39% 12.13x
Animal Rights Researchers 27.64% 11.63x
Foot Pain Sufferers 20.15% 10.21x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 1.25x
Maurices 0.02% 1.19x
Victoria's Secret 0.01% 1.18x
Carhartt 0.18% 1.17x
Old Navy 0.02% 1.12x
Mens Wearhouse 0.01% 1.04x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 1.59% 27.02x
thehonestkitchen.com 1.94% 26.46x
petplace.com 2.17% 26.23x
yourpurebredpuppy.com 3.00% 25.62x
dogforum.com 1.19% 24.41x
dogforums.com 1.99% 24.13x
petcarerx.com 1.38% 23.48x
germanshepherds.com 1.99% 23.34x
vetinfo.com 3.17% 23.12x
petmd.com 32.51% 22.50x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.03% 14.59x
Pet Supplies 2.64% 14.32x
Pet Forums 3.04% 13.20x
Exotic Pets 1.95% 9.96x
Bird Watching 0.35% 9.45x
Reproductive Health 0.53% 9.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.30x
Pet Adoption 7.35% 9.05x
Numerology & Astrology 1.82% 8.82x
Hair & Beauty 0.67% 8.43x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female