Dstillery Audiences

PET CLUSTER

Audience Size: 10.4 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 19.74% 11.76x
Pet Lovers 23.46% 11.28x
Dog Lovers 18.03% 10.80x
Animal Rights Researchers 15.85% 9.84x
Pet Owners 45.58% 9.82x
Animal Humane Society Helpers 15.76% 9.35x
Pet Food Shoppers 20.99% 9.23x
Cat Lovers 15.60% 7.73x
Joint Pain Health Care Professionals 16.23% 7.50x
Gastrointestinal Researchers 17.06% 7.46x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is REI.

Location Composition Index
REI 0.02% 1.06x
Carhartt 0.20% 1.05x
Columbia 0.01% 1.03x
Express Outlets 0.00% 1.03x
Patagonia 0.01% 1.03x
Belk 0.02% 1.01x
Everlane 0.00% 1.00x
Chicos 0.05% 1.00x
Dressbarn 0.04% 0.98x
The North Face 0.02% 0.97x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 1.59% 32.00x
dog-care-knowledge.com 1.20% 31.89x
organic-pet-digest.com 1.75% 31.52x
hillspet.com 1.33% 31.50x
patriciamcconnell.com 1.07% 31.12x
germanshepherds.com 1.38% 31.08x
natural-dog-health-remedies.com 1.90% 30.63x
catforum.com 1.03% 30.58x
canigivemydog.com 1.86% 30.47x
petplace.com 8.40% 30.25x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.01% 12.12x
Pet Forums 2.13% 11.95x
Custom T-Shirts 0.08% 9.93x
Pet Adoption 9.31% 9.11x
Bird Watching 0.92% 8.40x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.04% 8.35x
Reproductive Health 3.48% 8.20x
Exotic Pets 2.98% 7.67x
Dermatology 4.57% 7.66x
Nutrition & Diabetic Living 0.58% 7.34x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female