Dstillery Audiences

PET CLUSTER

Audience Size: 2.3 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 32.44% 20.10x
Golden Retriever Content Readers 29.84% 19.70x
Labrador Content Readers 33.15% 18.60x
Puppy and Dog Adopters 31.59% 17.75x
Dog Lovers 35.63% 17.27x
Dog Breed Researchers 32.50% 17.09x
Toy Poodle Content Readers 21.67% 16.92x
Pet Medication Shoppers 28.63% 15.92x
Dachshund Content Readers 20.51% 15.85x
Pet Lovers 27.98% 14.94x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Hollister.

Location Composition Index
Hollister 0.01% 1.31x
Maurices 0.05% 1.31x
Carhartt 0.18% 1.27x
Eddie Bauer 0.01% 1.24x
Gymboree 0.02% 1.23x
Chicos 0.02% 1.11x
Buckle 0.02% 1.08x
Zumiez 0.03% 1.08x
LOFT 0.01% 1.04x
White House Black Market 0.01% 1.03x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 2.22% 43.14x
dogforum.com 1.61% 42.28x
germanshepherds.com 1.96% 41.16x
thebark.com 3.72% 40.50x
smalldogplace.com 1.07% 39.94x
moderndogmagazine.com 1.73% 39.45x
dogster.com 3.18% 38.79x
canigivemydog.com 1.18% 38.44x
thelabradorsite.com 7.64% 37.92x
cesarsway.com 9.43% 36.48x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.19% 21.21x
Pet Forums 2.05% 18.25x
Comedy Content 0.26% 14.74x
Natural & Healthy Living Researchers 0.06% 14.49x
Pet Adoption 3.60% 11.44x
Bird Watching 0.04% 10.52x
Mysticism 0.01% 9.83x
Exotic Pets 0.60% 9.47x
Shoes & Accessories 0.02% 9.45x
Environmental Conservation 0.02% 9.36x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female