Dstillery Audiences

PET CLUSTER

Audience Size: 9.7 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 24.70% 14.64x
Pet Lovers 21.54% 13.34x
Veterinarians 21.03% 12.90x
Dog Lovers 21.66% 12.45x
Animal Rights Researchers 21.02% 12.31x
Pet Owners 42.42% 11.89x
Animal Humane Society Helpers 20.35% 11.17x
Pet Food Shoppers 19.28% 10.85x
Foot Pain Sufferers 15.63% 10.37x
Orlando Activities Researchers 13.46% 9.32x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.11x
Mens Wearhouse 0.40% 1.05x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is organic-pet-digest.com.

Website Composition Index
organic-pet-digest.com 1.20% 32.13x
dogforums.com 1.32% 31.77x
dog-care-knowledge.com 1.00% 31.71x
smalldogplace.com 1.16% 30.86x
germanshepherds.com 1.30% 30.77x
petful.com 3.82% 30.41x
canigivemydog.com 1.73% 30.04x
natural-dog-health-remedies.com 1.79% 30.01x
whole-dog-journal.com 9.03% 29.57x
moderndogmagazine.com 2.54% 29.38x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.74% 12.23x
Pet Forums 2.58% 11.82x
Pet Adoption 8.38% 9.91x
Reproductive Health 2.89% 8.92x
Dermatology 3.54% 8.23x
Exotic Pets 3.03% 7.91x
Vegans & Animal Welfare 2.49% 7.83x
Arthritis & Bones 2.77% 7.45x
Paleo & Keto Diet Enthusiasts 7.01% 7.43x
Food Cluster 1.96% 7.03x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female