Explore the Pet Cluster Audience
Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pet Cluster audience.
INTERESTS
The Pet Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Cluster audience is Golden Retriever Content Readers.
| Interest | Composition | Index |
| Golden Retriever Content Readers | 25.97% | 21.81x |
| Pet Health and Nutrition Researchers | 28.83% | 20.86x |
| Labrador Content Readers | 30.74% | 19.32x |
| Dog Lovers | 34.22% | 18.95x |
| Puppy and Dog Adopters | 29.33% | 18.38x |
| Dog Breed Researchers | 29.83% | 18.18x |
| Pet Owners | 35.53% | 17.84x |
| Toy Poodle Content Readers | 21.00% | 17.22x |
| Pet Medication Shoppers | 24.20% | 17.07x |
| Dachshund Content Readers | 17.94% | 16.65x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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APPAREL RETAILERS
The Pet Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.53x |
| Jos A. Bank Clothiers | 0.01% | 1.52x |
| Urban Outfitters | 0.03% | 1.44x |
| Old Navy | 0.03% | 1.24x |
| American Eagle Outfitters | 0.02% | 1.20x |
| Maurices | 0.04% | 1.19x |
| Express | 0.02% | 1.16x |
| Journeys | 0.03% | 1.14x |
| Mens Wearhouse | 0.01% | 1.12x |
| Gymboree | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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WEBSITES
The Pet Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.
| Website | Composition | Index |
| dogforums.com | 1.88% | 54.31x |
| dogforum.com | 1.40% | 52.90x |
| germanshepherds.com | 1.76% | 51.36x |
| thebark.com | 2.46% | 50.32x |
| dogster.com | 1.55% | 50.17x |
| moderndogmagazine.com | 1.29% | 49.79x |
| canigivemydog.com | 1.17% | 47.11x |
| thelabradorsite.com | 7.04% | 46.87x |
| pedigreedatabase.com | 1.15% | 45.59x |
| cesarsway.com | 8.30% | 45.36x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.13% | 22.36x |
| Pet Forums | 1.88% | 19.50x |
| Natural & Healthy Living Researchers | 0.04% | 16.87x |
| Comedy Content | 0.20% | 16.63x |
| Shoes & Accessories | 0.01% | 13.70x |
| Pet Adoption | 2.89% | 11.70x |
| Saskatchewan Media & Retail Cluster | 0.01% | 10.07x |
| Exotic Pets | 0.49% | 9.40x |
| Bird Watching | 0.02% | 9.09x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.47% | 8.99x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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DEMOGRAPHICS
The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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