Dstillery Audiences

PET CLUSTER

Audience Size: 3.6 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 47.82% 20.18x
Puppy and Dog Adopters 44.35% 18.72x
Dog Breed Researchers 45.56% 18.31x
Pet Medication Shoppers 40.86% 17.22x
Dog Lovers 33.63% 16.65x
Pet Lovers 34.30% 15.09x
Puppy & Kitten Owners 40.49% 14.79x
Pet Owners 38.99% 14.30x
Veterinarians 32.65% 13.48x
Pet Boarding and Sitter Researchers 24.47% 12.68x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is petmd.com.

Website Composition Index
petmd.com 9.88% 41.56x
dogforums.com 3.01% 41.17x
dogforum.com 1.89% 40.90x
fidosavvy.com 1.76% 39.94x
germanshepherds.com 2.53% 39.78x
dogingtonpost.com 1.97% 37.93x
pedigreedatabase.com 1.40% 37.40x
vetinfo.com 2.24% 37.29x
moderndogmagazine.com 3.71% 36.73x
thelabradorsite.com 10.63% 36.64x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.03% 21.17x
Pet Forums 3.22% 19.64x
Numerology & Astrology 0.94% 13.89x
Bird Watching 0.14% 13.01x
Hipster Clothing 0.03% 12.23x
Pet Adoption 6.35% 12.07x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 12.04x
Homeschooling 0.04% 11.81x
Home Decoration - Crafts & Kids 0.07% 11.51x
Reproductive Health 0.11% 11.49x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female