Dstillery Audiences

PET CLUSTER

Audience Size: 8.5 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 8.5 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 38.70% 14.02x
Dog Breed Researchers 35.63% 13.50x
Pet Owners 34.44% 12.49x
Pet Medication Shoppers 33.24% 12.39x
Pet Lovers 31.21% 11.78x
Dog Lovers 30.49% 11.63x
Veterinarians 31.79% 11.56x
Animal Rights Researchers 30.39% 11.17x
Animal Humane Society Helpers 28.52% 10.12x
Pet Food Shoppers 26.39% 9.59x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Buckle.

Location Composition Index
Buckle 0.28% 1.16x
Jos A. Bank Clothiers 0.29% 1.15x
Mens Wearhouse 0.48% 1.12x
White House Black Market 0.34% 1.10x
Bonobos 0.08% 1.09x
Lane Bryant 0.05% 1.08x
Eddie Bauer 0.03% 1.06x
Columbia 0.01% 1.04x
Johnston and Murphy 0.45% 1.04x
Talbots 0.04% 1.03x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 5.33% 29.77x
dogforums.com 1.14% 29.44x
petful.com 2.40% 29.26x
canigivemydog.com 1.49% 28.29x
germanshepherds.com 1.42% 28.27x
smalldogplace.com 1.06% 27.94x
natural-dog-health-remedies.com 1.55% 27.78x
vetinfo.com 3.59% 27.52x
thehonestkitchen.com 3.83% 27.41x
petplace.com 7.21% 27.35x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.10% 11.82x
Pet Forums 2.97% 11.73x
Custom T-Shirts 0.03% 10.50x
Pet Adoption 7.14% 10.02x
Reproductive Health 1.84% 8.91x
Bird Watching 0.81% 8.59x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 8.27x
Dermatology 2.20% 8.04x
Vegans & Animal Welfare 1.79% 8.03x
Exotic Pets 2.94% 8.00x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female