Dstillery Audiences

PET CLUSTER

Audience Size: 10.3 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Lovers.

Interest Composition Index
Pet Lovers 24.40% 11.53x
Dog Lovers 17.69% 10.84x
Pet Owners 47.15% 9.93x
Pet Food Shoppers 21.91% 9.44x
Cat Lovers 17.15% 7.59x
Joint Pain Health Care Professionals 16.06% 7.45x
Gastrointestinal Researchers 17.21% 7.42x
Adult Acne Sufferers 17.28% 7.26x
Sinus Researchers 14.20% 7.18x
Lawn & Garden Enthusiasts 15.19% 7.10x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.05x
Eddie Bauer 0.01% 1.05x
Lorna Jane 0.00% 1.05x
Chicos 0.04% 1.04x
Columbia 0.01% 1.03x
American Apparel 0.02% 1.03x
Belk 0.01% 1.01x
Ann Taylor 0.02% 1.00x
Kate Spade 0.02% 0.97x
Gymboree 0.02% 0.97x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogsupsetstomach.com.

Website Composition Index
dogsupsetstomach.com 0.07% 37.15x
hemopet.org 0.02% 36.94x
vetclick.com 0.07% 36.60x
bestpethomeremedies.com 0.16% 36.59x
puppychart.com 0.48% 36.50x
puppyweights.com 0.51% 36.48x
petexpertise.com 0.12% 36.47x
thedogtrainingsecret.com 0.31% 35.91x
dogs4dogs.com 0.16% 35.73x
englishbulldognews.com 0.09% 35.55x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 6.20% 12.54x
Pet Forums 1.92% 12.34x
Custom T-Shirts 0.10% 9.73x
Pet Adoption 9.22% 9.70x
Bird Watching 0.98% 8.45x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.04% 8.32x
Reproductive Health 3.69% 8.23x
Exotic Pets 3.00% 7.77x
Dermatology 4.61% 7.60x
Home Décor, Furniture, & Decorating 0.04% 7.41x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999