Dstillery Audiences

PET CLUSTER

Audience Size: 3.7 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 42.17% 30.66x
Puppy and Dog Adopters 41.56% 28.02x
Dog Breed Researchers 42.83% 27.04x
Pet Medication Shoppers 38.27% 26.85x
Pet Lovers 30.44% 24.79x
Dog Lovers 32.14% 24.77x
Pet Owners 34.78% 23.25x
Veterinarians 31.81% 21.42x
Puppy & Kitten Owners 38.40% 20.62x
Animal Rights Researchers 30.40% 20.31x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.48x
Buckle 0.01% 1.20x
Mens Wearhouse 0.01% 1.17x
Old Navy 0.02% 1.14x
White House Black Market 0.01% 1.14x
Maurices 0.02% 1.13x
Victoria's Secret 0.02% 1.12x
Carhartt 0.12% 1.08x
Express 0.01% 1.06x
Journeys 0.02% 1.01x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is yourpurebredpuppy.com.

Website Composition Index
yourpurebredpuppy.com 1.23% 44.83x
petmd.com 15.04% 40.35x
dogforums.com 2.48% 40.19x
dogforum.com 1.48% 39.75x
germanshepherds.com 2.24% 38.86x
fidosavvy.com 1.70% 37.46x
vetinfo.com 2.51% 37.18x
pedigreedatabase.com 1.49% 36.53x
thelabradorsite.com 10.21% 35.92x
dogingtonpost.com 2.56% 35.75x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.50% 28.97x
Pet Forums 2.95% 27.40x
Bird Watching 0.20% 20.84x
Numerology & Astrology 1.37% 18.90x
Home Decoration - Crafts & Kids 0.13% 18.72x
Marijuana 0.10% 18.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 17.92x
Exotic Pets 1.40% 17.87x
Hair & Beauty 0.26% 17.85x
Disease Cluster 0.33% 17.64x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female