Dstillery Audiences

PET CLUSTER

Audience Size: 3.2 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 37.79% 21.04x
Pet Health and Nutrition Researchers 41.79% 20.84x
Labrador Content Readers 40.50% 20.33x
Puppy and Dog Adopters 39.72% 19.08x
Dog Breed Researchers 39.78% 18.35x
Dog Lovers 25.22% 17.52x
Pet Medication Shoppers 34.18% 17.38x
Dachshund Content Readers 28.46% 16.68x
Toy Poodle Content Readers 26.42% 16.59x
Pet Lovers 32.65% 15.79x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.16x
Maurices 0.06% 1.14x
Talbots 0.02% 1.11x
American Eagle Outfitters 0.03% 1.10x
Zumiez 0.03% 1.10x
Eddie Bauer 0.01% 1.09x
Belk 0.01% 1.08x
H&M 0.02% 1.08x
Lane Bryant 0.03% 1.07x
Dressbarn 0.02% 1.06x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is fidosavvy.com.

Website Composition Index
fidosavvy.com 1.26% 48.65x
dogforums.com 2.78% 47.96x
dogforum.com 1.91% 47.33x
germanshepherds.com 2.37% 45.88x
smalldogplace.com 1.42% 44.28x
dogster.com 5.46% 43.92x
thebark.com 6.90% 43.44x
moderndogmagazine.com 2.76% 43.08x
thelabradorsite.com 8.93% 41.91x
canigivemydog.com 1.49% 41.70x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.26% 21.86x
Pet Forums 2.53% 21.07x
Comedy Content 0.30% 13.04x
Pet Adoption 4.70% 12.14x
Natural & Healthy Living Researchers 0.11% 11.54x
Numerology & Astrology 0.23% 11.48x
Exotic Pets 0.74% 11.05x
Hair & Beauty 0.01% 10.73x
Bird Watching 0.04% 10.59x
Lawns & Pest Control 0.16% 9.57x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female