Dstillery Audiences

PET CLUSTER

Audience Size: 4.8 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 44.50% 19.79x
Puppy and Dog Adopters 41.66% 18.10x
Dog Breed Researchers 42.36% 18.02x
Pet Medication Shoppers 38.67% 16.48x
Dog Lovers 31.29% 16.22x
Pet Lovers 31.42% 14.76x
Puppy & Kitten Owners 38.79% 14.48x
Pet Owners 37.09% 14.14x
Veterinarians 30.10% 12.97x
Animal Rights Researchers 29.58% 11.89x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.19x
Forever 21 0.01% 1.15x
Carhartt 0.23% 1.12x
J. Crew 0.01% 1.10x
White House Black Market 0.02% 1.09x
Gymboree 0.02% 1.09x
American Eagle Outfitters 0.02% 1.09x
Old Navy 0.03% 1.08x
Mens Wearhouse 0.03% 1.08x
Zumiez 0.02% 1.06x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is petmd.com.

Website Composition Index
petmd.com 7.50% 35.01x
dog-care-knowledge.com 1.06% 34.27x
dogingtonpost.com 1.55% 34.06x
dogforums.com 3.39% 33.93x
fidosavvy.com 1.85% 33.84x
dogforum.com 2.26% 33.62x
dogbreedplus.com 1.30% 33.30x
germanshepherds.com 2.82% 32.82x
humanesociety.org 1.36% 32.29x
pethealthnetwork.com 1.92% 31.54x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.76% 20.53x
Pet Forums 3.40% 19.13x
Numerology & Astrology 0.65% 12.93x
Hipster Clothing 0.02% 12.32x
Homeschooling 0.03% 12.15x
Pet Adoption 6.12% 11.68x
Hair & Beauty 0.07% 11.49x
Bird Watching 0.08% 10.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 10.94x
Exotic Pets 1.14% 10.82x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female