Dstillery Audiences

PET CLUSTER

Audience Size: 9.7 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 26.91% 13.57x
Pet Lovers 22.61% 12.86x
Dog Lovers 19.69% 12.25x
Animal Rights Researchers 22.29% 11.32x
Pet Owners 44.40% 11.29x
Animal Humane Society Helpers 22.26% 10.49x
Pet Food Shoppers 20.69% 10.36x
Foot Pain Sufferers 16.27% 9.56x
Cat Lovers 15.67% 8.78x
Gastrointestinal Researchers 15.96% 8.63x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.18% 1.12x
Chicos 0.05% 1.11x
Columbia 0.01% 1.09x
Express Outlets 0.00% 1.07x
Madewell 0.02% 1.06x
Michael Kors 0.02% 1.04x
Mens Wearhouse 0.25% 1.03x
Lane Bryant 0.05% 1.01x
Old Navy 0.07% 1.01x
LL Bean 0.01% 1.01x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dog-care-knowledge.com.

Website Composition Index
dog-care-knowledge.com 1.09% 36.25x
dogforums.com 1.43% 36.24x
organic-pet-digest.com 1.47% 36.14x
hillspet.com 1.05% 35.29x
germanshepherds.com 1.29% 35.27x
smalldogplace.com 1.37% 35.13x
natural-dog-health-remedies.com 1.84% 34.52x
canigivemydog.com 1.76% 34.43x
petful.com 4.56% 34.14x
thehonestkitchen.com 2.60% 33.88x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 2.34% 13.28x
Pet Supplies 6.07% 13.25x
Custom T-Shirts 0.07% 11.70x
Pet Adoption 9.07% 10.57x
Bird Watching 0.84% 9.58x
Reproductive Health 3.39% 9.22x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 9.17x
Dermatology 4.02% 8.94x
Exotic Pets 3.02% 8.58x
Home Décor, Furniture, & Decorating 0.03% 8.51x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female