Explore the Pet Cluster Audience
Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Pet Cluster audience.
INTERESTS
The Pet Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.
| Interest | Composition | Index |
| Pet Health and Nutrition Researchers | 47.82% | 20.18x |
| Puppy and Dog Adopters | 44.35% | 18.72x |
| Dog Breed Researchers | 45.56% | 18.31x |
| Pet Medication Shoppers | 40.86% | 17.22x |
| Dog Lovers | 33.63% | 16.65x |
| Pet Lovers | 34.30% | 15.09x |
| Puppy & Kitten Owners | 40.49% | 14.79x |
| Pet Owners | 38.99% | 14.30x |
| Veterinarians | 32.65% | 13.48x |
| Pet Boarding and Sitter Researchers | 24.47% | 12.68x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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APPAREL RETAILERS
The Pet Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.07x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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WEBSITES
The Pet Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Cluster audience is petmd.com.
| Website | Composition | Index |
| petmd.com | 9.88% | 41.56x |
| dogforums.com | 3.01% | 41.17x |
| dogforum.com | 1.89% | 40.90x |
| fidosavvy.com | 1.76% | 39.94x |
| germanshepherds.com | 2.53% | 39.78x |
| dogingtonpost.com | 1.97% | 37.93x |
| pedigreedatabase.com | 1.40% | 37.40x |
| vetinfo.com | 2.24% | 37.29x |
| moderndogmagazine.com | 3.71% | 36.73x |
| thelabradorsite.com | 10.63% | 36.64x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 1.03% | 21.17x |
| Pet Forums | 3.22% | 19.64x |
| Numerology & Astrology | 0.94% | 13.89x |
| Bird Watching | 0.14% | 13.01x |
| Hipster Clothing | 0.03% | 12.23x |
| Pet Adoption | 6.35% | 12.07x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.06% | 12.04x |
| Homeschooling | 0.04% | 11.81x |
| Home Decoration - Crafts & Kids | 0.07% | 11.51x |
| Reproductive Health | 0.11% | 11.49x |
Composition Percentage:
The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
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DEMOGRAPHICS
The Pet Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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