Dstillery Audiences

PET CLUSTER

Audience Size: 5.1 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 42.38% 13.28x
Puppy and Dog Adopters 37.25% 12.88x
Dog Breed Researchers 35.63% 12.79x
Pet Medication Shoppers 38.60% 12.01x
Dog Lovers 33.22% 10.90x
Pet Owners 36.72% 10.75x
Pet Lovers 33.95% 10.62x
Veterinarians 32.89% 10.00x
Animal Rights Researchers 29.80% 9.82x
Pet Boarding and Sitter Researchers 24.15% 8.83x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.21x
Carhartt 0.19% 1.19x
Gap 0.01% 1.16x
Old Navy 0.02% 1.12x
Maurices 0.02% 1.11x
Victoria's Secret 0.02% 1.10x
The Childrens Place 0.02% 1.10x
White House Black Market 0.01% 1.09x
Mens Wearhouse 0.01% 1.02x
Lane Bryant 0.01% 1.00x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 1.12% 26.90x
thehonestkitchen.com 1.51% 26.51x
petplace.com 1.54% 26.25x
yourpurebredpuppy.com 2.25% 25.76x
dogforum.com 1.24% 24.85x
dogforums.com 2.11% 24.65x
germanshepherds.com 2.06% 23.96x
vetinfo.com 2.73% 23.62x
petmd.com 25.40% 23.18x
pedigreedatabase.com 1.59% 22.76x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 13.58x
Pet Supplies 2.14% 12.73x
Pet Forums 3.25% 11.81x
Exotic Pets 1.74% 8.71x
Bird Watching 0.35% 8.59x
Pet Adoption 7.07% 8.35x
Reproductive Health 0.39% 8.35x
Numerology & Astrology 1.96% 8.27x
Hair & Beauty 0.50% 7.87x
Active Lifestyle Enthusiasts 0.02% 7.76x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female