Dstillery Audiences

PET CLUSTER

Audience Size: 2 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 25.97% 21.81x
Pet Health and Nutrition Researchers 28.83% 20.86x
Labrador Content Readers 30.74% 19.32x
Dog Lovers 34.22% 18.95x
Puppy and Dog Adopters 29.33% 18.38x
Dog Breed Researchers 29.83% 18.18x
Pet Owners 35.53% 17.84x
Toy Poodle Content Readers 21.00% 17.22x
Pet Medication Shoppers 24.20% 17.07x
Dachshund Content Readers 17.94% 16.65x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 1.53x
Jos A. Bank Clothiers 0.01% 1.52x
Urban Outfitters 0.03% 1.44x
Old Navy 0.03% 1.24x
American Eagle Outfitters 0.02% 1.20x
Maurices 0.04% 1.19x
Express 0.02% 1.16x
Journeys 0.03% 1.14x
Mens Wearhouse 0.01% 1.12x
Gymboree 0.02% 1.10x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 1.88% 54.31x
dogforum.com 1.40% 52.90x
germanshepherds.com 1.76% 51.36x
thebark.com 2.46% 50.32x
dogster.com 1.55% 50.17x
moderndogmagazine.com 1.29% 49.79x
canigivemydog.com 1.17% 47.11x
thelabradorsite.com 7.04% 46.87x
pedigreedatabase.com 1.15% 45.59x
cesarsway.com 8.30% 45.36x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.13% 22.36x
Pet Forums 1.88% 19.50x
Natural & Healthy Living Researchers 0.04% 16.87x
Comedy Content 0.20% 16.63x
Shoes & Accessories 0.01% 13.70x
Pet Adoption 2.89% 11.70x
Saskatchewan Media & Retail Cluster 0.01% 10.07x
Exotic Pets 0.49% 9.40x
Bird Watching 0.02% 9.09x
Assorted Topics (Car News, Animals, Viral Media) 0.47% 8.99x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female