Dstillery Audiences

PET CLUSTER

Audience Size: 5.5 Million Devices

Explore the Pet Cluster Audience

Below you'll find more information about the Pet Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Pet Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Cluster audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 40.01% 15.84x
Puppy and Dog Adopters 37.39% 15.43x
Dog Breed Researchers 36.60% 15.24x
Pet Medication Shoppers 34.86% 14.06x
Pet Owners 35.93% 13.68x
Pet Lovers 31.95% 13.11x
Dog Lovers 30.73% 13.01x
Veterinarians 33.14% 12.84x
Animal Rights Researchers 31.33% 12.48x
Animal Humane Society Helpers 29.37% 11.25x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Interest attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.26x
Chicos 0.05% 1.06x
REI 0.01% 1.05x
Lane Bryant 0.04% 1.04x
Dressbarn 0.04% 1.03x
Eddie Bauer 0.02% 1.03x
Buckle 0.06% 1.01x
Johnston and Murphy 0.13% 1.00x
Jos A. Bank Clothiers 0.06% 0.99x
Old Navy 0.07% 0.99x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Location attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Cluster audience is dogforums.com.

Website Composition Index
dogforums.com 1.08% 31.10x
petcarerx.com 3.84% 30.69x
smalldogplace.com 1.09% 30.07x
whole-dog-journal.com 3.90% 29.93x
petful.com 1.78% 29.89x
petplace.com 5.87% 29.37x
germanshepherds.com 1.39% 29.04x
natural-dog-health-remedies.com 1.35% 29.03x
vetinfo.com 3.45% 28.17x
thehonestkitchen.com 3.58% 28.05x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Web attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Cluster audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 2.86% 13.44x
Pet Supplies 4.78% 13.32x
Custom T-Shirts 0.03% 12.23x
Pet Adoption 6.84% 10.89x
Reproductive Health 1.48% 10.13x
Bird Watching 0.73% 9.79x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 9.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 9.16x
Dermatology 1.74% 8.91x
Exotic Pets 2.80% 8.90x
Composition Percentage: The overlap percentage between the Pet Cluster audience and the Content Affinity attribute.
Index: A comparison of the Pet Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female