Dstillery Audiences

PET FORUMS

Audience Size: 325.3 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 325.3 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 67.88% 28.94x
Pet Medication Shoppers 60.35% 26.14x
Pet Lovers 56.47% 25.28x
Pet Owners 62.14% 24.48x
Dog Lovers 55.40% 24.44x
Puppy and Dog Adopters 54.61% 22.67x
Veterinarians 55.28% 22.43x
Dog Breed Researchers 50.97% 20.69x
Heartburn Sufferers 39.83% 19.93x
Pet Boarding and Sitter Researchers 41.17% 19.91x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Forever 21.

Location Composition Index
Forever 21 0.01% 5.86x
Jos A. Bank Clothiers 0.01% 2.81x
Journeys 0.01% 2.62x
The Childrens Place 0.01% 2.37x
White House Black Market 0.01% 1.96x
Maurices 0.02% 1.51x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is bettafish.com.

Website Composition Index
bettafish.com 5.23% 276.28x
petsafe.net 4.28% 275.39x
goldenretrieverforum.com 14.62% 207.03x
cattime.com 18.81% 183.07x
dailypuppy.com 19.74% 172.13x
animalplanet.com 17.98% 158.66x
modernmom.com 16.22% 138.56x
thetinylife.com 6.03% 131.03x
honeywerehome.com 3.83% 101.14x
catforum.com 2.06% 95.58x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 8.43% 43.28x
Exotic Pets 6.93% 33.68x
Reproductive Health 1.63% 25.71x
Comedy Content 0.63% 25.06x
Environmental Conservation 0.11% 22.94x
Bird Watching 0.81% 21.64x
Dermatology 1.68% 20.99x
Survival Guides 0.39% 20.58x
Hair & Beauty 1.68% 19.09x
Paleo & Keto Diet Enthusiasts 4.57% 18.46x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female