Dstillery Audiences

PET FORUMS

Audience Size: 91.3 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 91.3 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 65.99% 43.25x
Golden Retriever Content Readers 59.54% 41.32x
Labrador Content Readers 62.16% 36.69x
Toy Poodle Content Readers 48.94% 36.17x
Dachshund Content Readers 46.42% 35.70x
Pet Medication Shoppers 55.60% 33.59x
Veterinarians 53.99% 29.90x
Puppy and Dog Adopters 50.55% 28.54x
Pet Lovers 47.83% 27.13x
Puppy & Kitten Owners 58.53% 26.75x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 3.99x
Forever 21 0.02% 3.25x
Belk 0.02% 3.25x
Ralph Lauren 0.01% 3.14x
Jos A. Bank Clothiers 0.02% 2.09x
Eddie Bauer 0.01% 1.89x
Lane Bryant 0.02% 1.77x
Talbots 0.02% 1.75x
Michael Kors 0.01% 1.57x
Victoria's Secret 0.03% 1.54x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is dailypuppy.com.

Website Composition Index
dailypuppy.com 55.97% 292.62x
cattime.com 17.00% 269.81x
dogforums.com 8.76% 160.90x
thetinylife.com 7.93% 130.91x
puppyintraining.com 6.75% 101.28x
doggysaurus.com 10.37% 95.93x
dogfoodsmart.com 5.94% 93.28x
thegoodypet.com 6.33% 93.28x
dailydogstuff.com 5.50% 91.30x
healthyhomemadedogtreats.com 5.45% 90.34x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 3.64% 56.76x
Canada Consumer Product Cluster 1.66% 25.74x
Comedy Content 0.47% 25.41x
Canada Shopping - Kitchenware 0.39% 25.18x
Dental Health 0.29% 23.11x
Homesteading 3.97% 21.04x
Canadian Healthcare 0.31% 20.99x
Pet Cluster 60.75% 20.74x
Pet Adoption 6.81% 20.61x
Beauty & Cosmetics 0.31% 18.76x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female