Dstillery Audiences

PET FORUMS

Audience Size: 291.4 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 291.4 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Dog Lovers.

Interest Composition Index
Dog Lovers 44.21% 27.55x
Pet Lovers 47.60% 25.09x
Women's Fitness Enthusiasts 32.49% 19.33x
Cat Lovers 37.35% 17.92x
Pet Food Shoppers 40.48% 17.92x
Home Design Enthusiasts 32.79% 17.06x
Bargain Shopping Researchers 29.18% 16.89x
Pharmacy Shoppers 30.53% 16.73x
Adult Acne Sufferers 38.57% 16.58x
Women's Fashion Magazine Readers 27.51% 16.55x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.76x
Chicos 0.06% 1.34x
Lululemon 0.05% 1.17x
Carhartt 0.22% 1.13x
The North Face 0.02% 1.12x
The Childrens Place 0.05% 1.11x
Express 0.02% 1.00x
American Eagle Outfitters 0.05% 0.99x
J. Crew 0.03% 0.98x
Tommy Bahama 0.02% 0.91x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.

Website Composition Index
petsafe.net 8.83% 361.67x
goldenretrieverforum.com 13.48% 350.24x
animalplanet.com 20.16% 347.00x
cattime.com 19.87% 292.92x
thetinylife.com 3.81% 177.48x
honeywerehome.com 4.28% 170.71x
modernmom.com 31.94% 152.35x
catforum.com 4.71% 142.67x
thecatsite.com 9.12% 120.49x
dogforum.com 3.23% 116.87x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 14.29% 28.56x
DIY Decoration & Furniture 4.83% 22.51x
Travel, Food, Fashion & Fitness 3.76% 20.72x
Exotic Pets 7.65% 19.80x
Reproductive Health 8.39% 18.84x
Organic Beauty & Skincare Products 3.76% 17.16x
Dermatology 10.14% 16.44x
Homeschooling 0.71% 16.24x
Pet Adoption 15.85% 16.08x
Female Lifestyle Content Readers 3.97% 15.73x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999