Dstillery Audiences

PET FORUMS

Audience Size: 172.3 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 172.3 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 70.57% 34.94x
Pet Medication Shoppers 64.48% 30.64x
Dog Lovers 54.77% 30.08x
Puppy and Dog Adopters 58.50% 28.56x
Pet Owners 64.59% 27.97x
Pet Lovers 56.07% 27.84x
Veterinarians 58.67% 26.05x
Dog Breed Researchers 56.01% 25.38x
Puppy & Kitten Owners 60.45% 25.04x
Pet Boarding and Sitter Researchers 43.52% 23.31x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.95x
Zumiez 0.02% 2.78x
Talbots 0.01% 2.53x
Gap 0.02% 2.25x
J. Crew 0.01% 2.18x
Banana Republic 0.02% 2.14x
Old Navy 0.03% 1.99x
Jos A. Bank Clothiers 0.01% 1.96x
Journeys 0.03% 1.90x
White House Black Market 0.02% 1.87x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 16.28% 319.17x
dailypuppy.com 44.50% 253.07x
cattime.com 20.47% 227.66x
animalplanet.com 10.65% 188.34x
thelabradorforum.com 4.75% 154.93x
modernmom.com 8.33% 138.55x
dogforums.com 7.89% 129.48x
dogforum.com 4.72% 127.81x
fidosavvy.com 5.17% 112.59x
germanshepherds.com 5.93% 102.63x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 4.24% 61.37x
Exotic Pets 4.86% 46.38x
Reproductive Health 0.40% 30.10x
Hair & Beauty 0.52% 28.50x
Bird Watching 0.43% 27.32x
Dermatology 0.48% 27.13x
Survival Guides 0.31% 25.86x
Eye Health & Vision 0.56% 23.15x
Organic Beauty & Skincare Products 0.55% 22.67x
Pet Adoption 10.86% 21.23x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female