Dstillery Audiences

PET FORUMS

Audience Size: 332.9 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Dog Lovers.

Interest Composition Index
Dog Lovers 47.32% 24.19x
Pet Lovers 48.97% 23.25x
Veterinarians 43.46% 21.78x
Foot Pain Sufferers 37.90% 20.54x
Women's Fitness Enthusiasts 35.54% 20.49x
Dog Breed Researchers 41.72% 19.83x
Animal Rights Researchers 41.29% 19.43x
Bargain Shopping Researchers 32.33% 18.91x
Orlando Activities Researchers 34.21% 18.90x
Adult Acne Sufferers 41.73% 18.70x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.39% 1.16x
Jos A. Bank Clothiers 0.22% 1.04x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.

Website Composition Index
petsafe.net 8.67% 336.94x
animalplanet.com 12.45% 330.91x
goldenretrieverforum.com 12.77% 323.94x
cattime.com 18.94% 257.11x
thetinylife.com 5.30% 169.18x
honeywerehome.com 4.84% 158.36x
modernmom.com 34.86% 156.13x
catforum.com 4.09% 127.72x
dogforum.com 2.40% 109.21x
dogforums.com 4.66% 108.80x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.55% 29.33x
Reproductive Health 8.09% 24.49x
DIY Decoration & Furniture 5.51% 24.28x
Travel, Food, Fashion & Fitness 4.53% 22.30x
Exotic Pets 8.00% 21.73x
Organic Beauty & Skincare Products 4.07% 20.96x
Dermatology 8.74% 20.11x
Vegans & Animal Welfare 5.79% 18.07x
Female Lifestyle Content Readers 5.37% 18.06x
Teen Hair 7.10% 17.61x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female