Dstillery Audiences

PET FORUMS

Audience Size: 302.6 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 302.6 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Dog Lovers.

Interest Composition Index
Dog Lovers 49.60% 26.35x
Pet Lovers 51.93% 24.34x
Women's Fitness Enthusiasts 37.16% 20.63x
Animal Rights Researchers 44.64% 19.59x
Foot Pain Sufferers 40.96% 19.37x
Dog Breed Researchers 45.59% 19.35x
Cat Lovers 40.05% 18.90x
Orlando Activities Researchers 34.89% 18.87x
Home Design Enthusiasts 37.47% 18.49x
Bargain Shopping Researchers 34.42% 18.46x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Zumiez.

Location Composition Index
Zumiez 0.05% 1.83x
Zara 0.04% 1.82x
Hugo Boss 0.03% 1.70x
Lane Bryant 0.06% 1.64x
Saint Laurent Paris 0.01% 1.60x
Columbia 0.01% 1.50x
Gymboree 0.04% 1.45x
Brooks Brothers 0.05% 1.43x
Tommy Bahama 0.03% 1.40x
Madewell 0.02% 1.39x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is animalplanet.com.

Website Composition Index
animalplanet.com 16.07% 376.01x
goldenretrieverforum.com 12.86% 369.39x
petsafe.net 9.04% 367.02x
cattime.com 19.32% 297.14x
thetinylife.com 4.55% 185.22x
honeywerehome.com 4.55% 176.84x
modernmom.com 33.95% 160.83x
catforum.com 4.42% 149.27x
dogforums.com 5.32% 127.26x
dogforum.com 2.81% 127.05x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 14.46% 30.48x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.26% 24.81x
DIY Decoration & Furniture 5.43% 24.80x
Exotic Pets 7.99% 22.54x
Reproductive Health 8.79% 22.22x
Travel, Food, Fashion & Fitness 4.12% 21.90x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.30% 21.08x
Dermatology 9.85% 19.98x
Organic Beauty & Skincare Products 4.00% 19.91x
Vegans & Animal Welfare 6.29% 18.66x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female