Explore the Pet Forums Audience
Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 91.3 thousand unique devices whose actions qualify for the Pet Forums audience.
INTERESTS
The Pet Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.
| Interest | Composition | Index |
| Pet Health and Nutrition Researchers | 65.99% | 43.25x |
| Golden Retriever Content Readers | 59.54% | 41.32x |
| Labrador Content Readers | 62.16% | 36.69x |
| Toy Poodle Content Readers | 48.94% | 36.17x |
| Dachshund Content Readers | 46.42% | 35.70x |
| Pet Medication Shoppers | 55.60% | 33.59x |
| Veterinarians | 53.99% | 29.90x |
| Puppy and Dog Adopters | 50.55% | 28.54x |
| Pet Lovers | 47.83% | 27.13x |
| Puppy & Kitten Owners | 58.53% | 26.75x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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APPAREL RETAILERS
The Pet Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Forums audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 3.99x |
| Forever 21 | 0.02% | 3.25x |
| Belk | 0.02% | 3.25x |
| Ralph Lauren | 0.01% | 3.14x |
| Jos A. Bank Clothiers | 0.02% | 2.09x |
| Eddie Bauer | 0.01% | 1.89x |
| Lane Bryant | 0.02% | 1.77x |
| Talbots | 0.02% | 1.75x |
| Michael Kors | 0.01% | 1.57x |
| Victoria's Secret | 0.03% | 1.54x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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WEBSITES
The Pet Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Forums audience is dailypuppy.com.
| Website | Composition | Index |
| dailypuppy.com | 55.97% | 292.62x |
| cattime.com | 17.00% | 269.81x |
| dogforums.com | 8.76% | 160.90x |
| thetinylife.com | 7.93% | 130.91x |
| puppyintraining.com | 6.75% | 101.28x |
| doggysaurus.com | 10.37% | 95.93x |
| dogfoodsmart.com | 5.94% | 93.28x |
| thegoodypet.com | 6.33% | 93.28x |
| dailydogstuff.com | 5.50% | 91.30x |
| healthyhomemadedogtreats.com | 5.45% | 90.34x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Forums audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 3.64% | 56.76x |
| Canada Consumer Product Cluster | 1.66% | 25.74x |
| Comedy Content | 0.47% | 25.41x |
| Canada Shopping - Kitchenware | 0.39% | 25.18x |
| Dental Health | 0.29% | 23.11x |
| Homesteading | 3.97% | 21.04x |
| Canadian Healthcare | 0.31% | 20.99x |
| Pet Cluster | 60.75% | 20.74x |
| Pet Adoption | 6.81% | 20.61x |
| Beauty & Cosmetics | 0.31% | 18.76x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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DEMOGRAPHICS
The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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