Dstillery Audiences

PET FORUMS

Audience Size: 42.9 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 48.58% 67.56x
Pet Health and Nutrition Researchers 53.86% 61.81x
Dachshund Content Readers 34.55% 60.30x
Labrador Content Readers 53.25% 50.07x
Pet Medication Shoppers 44.11% 45.97x
Veterinarians 38.41% 35.78x
Wellness Enthusiasts 10.77% 30.75x
Bird and Parrot Lovers 44.11% 30.69x
Pet Owners 69.31% 30.40x
Puppy & Kitten Owners 53.46% 30.19x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Talbots.

Location Composition Index
Talbots 0.03% 3.40x
Ralph Lauren 0.01% 3.14x
LOFT 0.03% 2.98x
Buckle 0.05% 2.61x
Gap 0.01% 1.91x
Hollister 0.02% 1.87x
Michael Kors 0.01% 1.76x
Mens Wearhouse 0.03% 1.73x
Express 0.03% 1.70x
J. Crew 0.01% 1.65x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is vetstreet.com.

Website Composition Index
vetstreet.com 32.45% 256.11x
thenest.com 64.84% 206.16x
cesarsway.com 13.04% 81.37x
topdogtips.com 13.90% 80.05x
k9ofmine.com 17.75% 76.76x
loveyourdog.com 11.95% 74.95x
allaboutcats.com 8.18% 68.83x
cuteness.com 24.76% 67.94x
excitedcats.com 8.96% 65.64x
hepper.com 28.80% 62.09x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 2.77% 67.28x
Canada Consumer Product Cluster 1.61% 37.89x
Pet Adoption 4.92% 30.41x
Vancouver British Columbia Research Cluster 2.03% 30.03x
Assorted Topics (Television, Origami, Men's Health) 0.66% 25.87x
Canada Tax and Finance Research Cluster 0.62% 25.72x
Pet Cluster 48.70% 25.46x
Canada Culture and Tourism 4.46% 23.56x
Homesteading 2.56% 22.00x
Female Lifestyle Content Readers 1.61% 21.80x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female