Dstillery Audiences

PET FORUMS

Audience Size: 137.8 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 137.8 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 71.10% 33.08x
Golden Retriever Content Readers 65.63% 32.33x
Labrador Content Readers 65.41% 30.20x
Toy Poodle Content Readers 50.04% 29.63x
Dog Lovers 47.60% 28.89x
Dachshund Content Readers 54.25% 28.56x
Pet Medication Shoppers 62.60% 28.29x
Veterinarians 56.61% 25.35x
Puppy & Kitten Owners 61.64% 24.92x
Puppy and Dog Adopters 54.99% 24.63x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.01% 3.64x
REI 0.01% 3.63x
Madewell 0.01% 3.18x
Ralph Lauren 0.01% 3.14x
Coach 0.01% 1.92x
Belk 0.01% 1.59x
Michael Kors 0.01% 1.44x
American Eagle Outfitters 0.02% 1.36x
Mens Wearhouse 0.04% 1.20x
H&M 0.01% 1.12x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 20.39% 400.39x
dailypuppy.com 56.12% 292.39x
cattime.com 17.89% 260.40x
dogforums.com 9.93% 171.48x
dogforum.com 6.55% 165.08x
germanshepherds.com 7.16% 138.39x
puppyintraining.com 5.46% 137.89x
thetinylife.com 5.48% 123.51x
thenest.com 82.07% 114.32x
dogfoodsmart.com 4.92% 101.86x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.43% 95.96x
Exotic Pets 3.70% 51.21x
Comedy Content 0.50% 21.18x
Pet Cluster 64.49% 20.76x
Pet Adoption 7.93% 20.01x
Canada Shopping - Kitchenware 0.34% 19.53x
Homesteading 3.89% 19.50x
Arthritis & Bones 0.20% 19.38x
Canadian Healthcare 0.35% 19.07x
Lawns & Pest Control 0.38% 18.34x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female