Dstillery Audiences

PET FORUMS

Audience Size: 368.3 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 368.3 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Owners.

Interest Composition Index
Pet Owners 50.30% 28.15x
Pet Lovers 47.34% 27.87x
Dog Lovers 47.27% 27.30x
Veterinarians 43.11% 25.17x
Women's Fitness Enthusiasts 33.81% 24.14x
Foot Pain Sufferers 37.04% 23.50x
Dog Breed Researchers 41.20% 23.30x
Women's Health Researchers 36.05% 23.20x
Heartburn Sufferers 34.70% 22.98x
Animal Rights Researchers 40.77% 22.80x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.04x
Aeropostale 0.03% 1.99x
Club Monaco 0.03% 1.97x
Columbia 0.02% 1.84x
Abercrombie & Fitch 0.05% 1.84x
Eddie Bauer 0.03% 1.83x
Uniqlo 0.02% 1.76x
Tommy Bahama 0.03% 1.70x
Express 0.04% 1.69x
Zara 0.03% 1.61x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.

Website Composition Index
petsafe.net 7.69% 321.73x
goldenretrieverforum.com 12.33% 292.93x
cattime.com 18.25% 241.65x
animalplanet.com 14.44% 222.74x
thetinylife.com 5.93% 157.47x
modernmom.com 33.53% 154.94x
honeywerehome.com 5.30% 149.18x
catforum.com 3.90% 116.72x
dogforum.com 2.15% 99.22x
dogforums.com 4.18% 98.84x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 13.04% 27.94x
Reproductive Health 7.36% 24.33x
DIY Decoration & Furniture 5.53% 23.68x
Travel, Food, Fashion & Fitness 4.70% 22.19x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 21.64x
Exotic Pets 7.59% 19.96x
Organic Beauty & Skincare Products 3.86% 19.91x
Dermatology 8.03% 19.88x
Assorted Topics (Television, Origami, Men's Health) 0.24% 19.87x
Homeschooling 0.68% 18.82x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female