Dstillery Audiences

PET FORUMS

Audience Size: 387.1 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 387.1 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Dog Lovers.

Interest Composition Index
Dog Lovers 50.48% 22.34x
Pet Lovers 50.88% 21.85x
Pet Owners 53.93% 21.74x
Veterinarians 47.58% 20.17x
Dog Breed Researchers 42.54% 19.88x
Foot Pain Sufferers 38.77% 19.77x
Animal Rights Researchers 41.46% 19.48x
Natural and Holistic Health Researchers 40.59% 19.42x
Orlando Activities Researchers 34.58% 19.01x
Bargain Shopping Researchers 33.76% 18.96x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.05% 1.44x
Mens Wearhouse 0.65% 1.31x
Eddie Bauer 0.04% 1.30x
Madewell 0.04% 1.25x
Free People 0.03% 1.23x
REI 0.02% 1.22x
Zara 0.04% 1.20x
Ann Taylor 0.04% 1.19x
Banana Republic 0.12% 1.19x
Tommy Bahama 0.04% 1.16x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is bettafish.com.

Website Composition Index
bettafish.com 4.57% 255.01x
petsafe.net 6.67% 236.88x
goldenretrieverforum.com 12.32% 208.62x
cattime.com 16.90% 180.50x
animalplanet.com 19.26% 143.40x
thepeacefulmom.com 2.26% 128.19x
modernmom.com 30.53% 121.52x
thetinylife.com 6.42% 117.77x
honeywerehome.com 5.47% 109.96x
aquariumforum.com 1.24% 91.17x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 12.79% 25.51x
Reproductive Health 6.65% 22.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 22.28x
DIY Decoration & Furniture 5.64% 21.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 20.81x
Travel, Food, Fashion & Fitness 4.73% 19.66x
Exotic Pets 7.99% 19.42x
Dermatology 7.06% 18.57x
Organic Beauty & Skincare Products 3.61% 18.43x
Comedy Content 0.78% 18.07x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female