Dstillery Audiences

PET FORUMS

Audience Size: 324 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 324 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 67.39% 28.43x
Pet Medication Shoppers 60.67% 26.09x
Pet Lovers 57.72% 25.39x
Pet Owners 61.31% 24.74x
Dog Lovers 54.84% 24.54x
Veterinarians 56.52% 22.92x
Puppy and Dog Adopters 53.18% 22.72x
Dog Breed Researchers 49.62% 21.19x
Heartburn Sufferers 43.05% 20.45x
Foot Pain Sufferers 42.89% 20.31x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Gymboree.

Location Composition Index
Gymboree 0.02% 2.34x
Jos A. Bank Clothiers 0.02% 1.76x
Old Navy 0.03% 1.65x
Buckle 0.02% 1.62x
Lane Bryant 0.02% 1.56x
Chicos 0.02% 1.52x
Victoria's Secret 0.04% 1.40x
H&M 0.01% 1.30x
LOFT 0.02% 1.28x
Journeys 0.02% 1.22x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.

Website Composition Index
petsafe.net 4.80% 307.62x
bettafish.com 5.59% 292.06x
goldenretrieverforum.com 13.17% 227.26x
cattime.com 18.55% 200.95x
dailypuppy.com 9.47% 195.16x
animalplanet.com 21.32% 166.33x
modernmom.com 19.81% 151.46x
thetinylife.com 6.56% 141.89x
honeywerehome.com 4.19% 113.24x
catforum.com 2.42% 103.57x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 9.78% 41.29x
Exotic Pets 7.73% 32.50x
Reproductive Health 2.32% 28.21x
Comedy Content 0.65% 26.67x
Bird Watching 0.99% 23.49x
Dermatology 2.28% 21.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 21.36x
Active Lifestyle Enthusiasts 0.08% 20.89x
DIY Decoration & Furniture 4.25% 20.25x
Hair & Beauty 2.28% 20.10x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female