Dstillery Audiences

PET FORUMS

Audience Size: 343.6 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 343.6 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 68.55% 24.13x
Dog Lovers 57.63% 22.38x
Pet Medication Shoppers 60.09% 22.08x
Pet Lovers 57.90% 21.53x
Pet Owners 61.32% 21.32x
Veterinarians 55.36% 20.22x
Puppy and Dog Adopters 47.88% 20.11x
Foot Pain Sufferers 47.00% 19.66x
Dog Breed Researchers 51.76% 19.34x
Heartburn Sufferers 44.41% 19.10x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Topshop.

Location Composition Index
Topshop 0.03% 1.77x
Madewell 0.01% 1.45x
Talbots 0.05% 1.40x
Mens Wearhouse 0.57% 1.33x
Buckle 0.35% 1.33x
REI 0.02% 1.33x
The North Face 0.02% 1.31x
American Apparel 0.03% 1.27x
Bonobos 0.10% 1.24x
Ralph Lauren 0.01% 1.22x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.

Website Composition Index
petsafe.net 5.82% 341.39x
goldenretrieverforum.com 11.42% 289.65x
cattime.com 16.87% 234.34x
animalplanet.com 25.33% 190.59x
modernmom.com 25.88% 174.88x
thetinylife.com 7.03% 160.84x
honeywerehome.com 4.94% 148.36x
catforum.com 3.41% 124.48x
aquariadise.com 1.78% 105.17x
our-happy-cat.com 2.48% 102.40x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 11.90% 31.01x
Reproductive Health 4.63% 27.84x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 27.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 25.15x
Exotic Pets 8.23% 24.61x
Comedy Content 0.81% 24.06x
DIY Decoration & Furniture 4.56% 22.68x
Survival Guides 0.38% 20.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 20.35x
Organic Beauty & Skincare Products 2.70% 20.16x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female