Dstillery Audiences

PET FORUMS

Audience Size: 306.9 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 306.9 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 69.39% 24.50x
Pet Lovers 60.40% 21.83x
Pet Owners 63.08% 21.75x
Pet Medication Shoppers 65.22% 20.20x
Dog Lovers 60.50% 19.75x
Puppy and Dog Adopters 55.68% 19.74x
Dog Breed Researchers 51.88% 19.15x
Foot Pain Sufferers 47.92% 18.60x
Animal Rights Researchers 52.36% 18.08x
Veterinarians 60.07% 17.93x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.99x
Dressbarn 0.05% 1.96x
REI 0.02% 1.69x
Free People 0.03% 1.51x
Gymboree 0.04% 1.27x
White House Black Market 0.05% 1.23x
Jos A. Bank Clothiers 0.04% 1.21x
Express 0.07% 1.21x
Chicos 0.04% 1.15x
Eddie Bauer 0.02% 1.09x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 12.18% 256.70x
cattime.com 19.21% 225.98x
animalplanet.com 23.94% 187.18x
modernmom.com 22.81% 163.05x
thetinylife.com 6.98% 154.86x
honeywerehome.com 4.47% 126.73x
catforum.com 2.86% 117.29x
our-happy-cat.com 2.11% 101.10x
jacksongalaxy.com 2.00% 95.14x
tropicalfishkeeping.com 2.99% 94.08x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 10.93% 34.37x
Exotic Pets 8.24% 27.07x
Reproductive Health 3.09% 26.08x
Comedy Content 0.79% 25.37x
Decoration & Fabric 0.04% 23.99x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 21.93x
DIY Decoration & Furniture 3.98% 19.85x
Survival Guides 0.29% 19.48x
Dermatology 2.95% 19.02x
Bird Watching 1.15% 18.19x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female