Explore the Pet Forums Audience
Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 324 thousand unique devices whose actions qualify for the Pet Forums audience.
INTERESTS
The Pet Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.
| Interest | Composition | Index |
| Pet Health and Nutrition Researchers | 67.39% | 28.43x |
| Pet Medication Shoppers | 60.67% | 26.09x |
| Pet Lovers | 57.72% | 25.39x |
| Pet Owners | 61.31% | 24.74x |
| Dog Lovers | 54.84% | 24.54x |
| Veterinarians | 56.52% | 22.92x |
| Puppy and Dog Adopters | 53.18% | 22.72x |
| Dog Breed Researchers | 49.62% | 21.19x |
| Heartburn Sufferers | 43.05% | 20.45x |
| Foot Pain Sufferers | 42.89% | 20.31x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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APPAREL RETAILERS
The Pet Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Forums audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 2.34x |
| Jos A. Bank Clothiers | 0.02% | 1.76x |
| Old Navy | 0.03% | 1.65x |
| Buckle | 0.02% | 1.62x |
| Lane Bryant | 0.02% | 1.56x |
| Chicos | 0.02% | 1.52x |
| Victoria's Secret | 0.04% | 1.40x |
| H&M | 0.01% | 1.30x |
| LOFT | 0.02% | 1.28x |
| Journeys | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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WEBSITES
The Pet Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.
| Website | Composition | Index |
| petsafe.net | 4.80% | 307.62x |
| bettafish.com | 5.59% | 292.06x |
| goldenretrieverforum.com | 13.17% | 227.26x |
| cattime.com | 18.55% | 200.95x |
| dailypuppy.com | 9.47% | 195.16x |
| animalplanet.com | 21.32% | 166.33x |
| modernmom.com | 19.81% | 151.46x |
| thetinylife.com | 6.56% | 141.89x |
| honeywerehome.com | 4.19% | 113.24x |
| catforum.com | 2.42% | 103.57x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 9.78% | 41.29x |
| Exotic Pets | 7.73% | 32.50x |
| Reproductive Health | 2.32% | 28.21x |
| Comedy Content | 0.65% | 26.67x |
| Bird Watching | 0.99% | 23.49x |
| Dermatology | 2.28% | 21.88x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.29% | 21.36x |
| Active Lifestyle Enthusiasts | 0.08% | 20.89x |
| DIY Decoration & Furniture | 4.25% | 20.25x |
| Hair & Beauty | 2.28% | 20.10x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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DEMOGRAPHICS
The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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