Explore the Pet Forums Audience
Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 291.4 thousand unique devices whose actions qualify for the Pet Forums audience.
INTERESTS
The Pet Forums audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Forums audience is Dog Lovers.
| Interest | Composition | Index |
| Dog Lovers | 44.21% | 27.55x |
| Pet Lovers | 47.60% | 25.09x |
| Women's Fitness Enthusiasts | 32.49% | 19.33x |
| Cat Lovers | 37.35% | 17.92x |
| Pet Food Shoppers | 40.48% | 17.92x |
| Home Design Enthusiasts | 32.79% | 17.06x |
| Bargain Shopping Researchers | 29.18% | 16.89x |
| Pharmacy Shoppers | 30.53% | 16.73x |
| Adult Acne Sufferers | 38.57% | 16.58x |
| Women's Fashion Magazine Readers | 27.51% | 16.55x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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APPAREL RETAILERS
The Pet Forums audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Forums audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.76x |
| Chicos | 0.06% | 1.34x |
| Lululemon | 0.05% | 1.17x |
| Carhartt | 0.22% | 1.13x |
| The North Face | 0.02% | 1.12x |
| The Childrens Place | 0.05% | 1.11x |
| Express | 0.02% | 1.00x |
| American Eagle Outfitters | 0.05% | 0.99x |
| J. Crew | 0.03% | 0.98x |
| Tommy Bahama | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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WEBSITES
The Pet Forums audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Forums audience is petsafe.net.
| Website | Composition | Index |
| petsafe.net | 8.83% | 361.67x |
| goldenretrieverforum.com | 13.48% | 350.24x |
| animalplanet.com | 20.16% | 347.00x |
| cattime.com | 19.87% | 292.92x |
| thetinylife.com | 3.81% | 177.48x |
| honeywerehome.com | 4.28% | 170.71x |
| modernmom.com | 31.94% | 152.35x |
| catforum.com | 4.71% | 142.67x |
| thecatsite.com | 9.12% | 120.49x |
| dogforum.com | 3.23% | 116.87x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 14.29% | 28.56x |
| DIY Decoration & Furniture | 4.83% | 22.51x |
| Travel, Food, Fashion & Fitness | 3.76% | 20.72x |
| Exotic Pets | 7.65% | 19.80x |
| Reproductive Health | 8.39% | 18.84x |
| Organic Beauty & Skincare Products | 3.76% | 17.16x |
| Dermatology | 10.14% | 16.44x |
| Homeschooling | 0.71% | 16.24x |
| Pet Adoption | 15.85% | 16.08x |
| Female Lifestyle Content Readers | 3.97% | 15.73x |
Composition Percentage:
The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
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DEMOGRAPHICS
The Pet Forums audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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