Dstillery Audiences

PET FORUMS

Audience Size: 282.1 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 282.1 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 71.32% 31.71x
Pet Medication Shoppers 62.93% 26.83x
Pet Lovers 55.38% 26.02x
Dog Lovers 49.75% 25.78x
Pet Owners 65.52% 24.99x
Veterinarians 56.56% 24.37x
Puppy and Dog Adopters 55.44% 24.09x
Puppy & Kitten Owners 61.63% 23.01x
Dog Breed Researchers 52.39% 22.29x
Bird and Parrot Lovers 57.52% 21.30x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Forever 21.

Location Composition Index
Forever 21 0.03% 2.83x
Ralph Lauren 0.01% 2.51x
Dressbarn 0.03% 2.35x
Kate Spade 0.01% 2.03x
H&M 0.02% 1.67x
Hollister 0.02% 1.40x
LOFT 0.02% 1.37x
Eddie Bauer 0.01% 1.37x
American Eagle Outfitters 0.02% 1.32x
Carhartt 0.25% 1.28x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 19.98% 242.10x
bettafish.com 4.62% 214.56x
dailypuppy.com 51.30% 182.73x
cattime.com 18.17% 167.16x
thelabradorforum.com 6.35% 142.65x
animalplanet.com 8.10% 132.71x
honeywerehome.com 3.13% 119.71x
dogforums.com 11.73% 117.23x
dogforum.com 7.77% 115.71x
thetinylife.com 4.70% 113.06x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 2.68% 72.33x
Exotic Pets 4.37% 41.55x
Canada Shopping - General Commerce 0.53% 24.86x
Reproductive Health 0.19% 23.20x
Bird Watching 0.16% 21.74x
Canada Job Seekers Cluster 0.12% 21.71x
Dermatology 0.16% 21.19x
Canadian Healthcare 0.81% 19.68x
Pet Adoption 10.29% 19.62x
Survival Guides 0.21% 19.57x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female