Dstillery Audiences

PET FORUMS

Audience Size: 74.7 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 74.7 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 58.06% 42.01x
Golden Retriever Content Readers 48.47% 40.72x
Dachshund Content Readers 38.47% 35.71x
Toy Poodle Content Readers 42.64% 34.96x
Labrador Content Readers 54.03% 33.95x
Pet Medication Shoppers 43.61% 30.77x
Pet Owners 59.86% 30.06x
Puppy and Dog Adopters 44.86% 28.12x
Veterinarians 43.61% 25.79x
Puppy & Kitten Owners 54.31% 24.53x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Old Navy.

Location Composition Index
Old Navy 0.10% 5.30x
Victoria's Secret 0.04% 3.40x
Belk 0.02% 3.25x
Ralph Lauren 0.01% 3.14x
LOFT 0.03% 2.98x
Mens Wearhouse 0.03% 2.67x
Urban Outfitters 0.04% 2.59x
Maurices 0.05% 2.04x
Gap 0.01% 1.91x
Buckle 0.03% 1.88x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is dailypuppy.com.

Website Composition Index
dailypuppy.com 45.20% 330.37x
petfinder.com 16.04% 202.11x
vetstreet.com 23.69% 150.44x
thenest.com 69.21% 115.65x
puppyintraining.com 7.15% 100.87x
labradortraininghq.com 7.97% 95.51x
doggysaurus.com 7.99% 93.94x
breedingbusiness.com 10.01% 91.27x
puppyleaks.com 7.79% 85.48x
pawleaks.com 5.69% 82.86x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 2.80% 53.52x
Canada Consumer Product Cluster 1.38% 28.48x
Pet Adoption 6.57% 26.59x
Home Remodeling 0.71% 22.34x
Paleo & Keto Diet Enthusiasts 0.43% 21.50x
Pet Cluster 51.37% 19.50x
Canada Culture and Tourism 4.56% 19.31x
Assorted Topics (Television, Origami, Men's Health) 0.62% 19.05x
Ontario Canada Cluster 0.57% 18.27x
Furniture & Home Improvement 0.46% 18.26x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female