Dstillery Audiences

PET FORUMS

Audience Size: 329.3 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 329.3 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 69.56% 26.65x
Pet Medication Shoppers 61.49% 24.92x
Dog Lovers 58.35% 24.32x
Pet Lovers 58.82% 23.43x
Pet Owners 62.32% 23.20x
Veterinarians 56.90% 21.99x
Puppy and Dog Adopters 55.68% 21.93x
Foot Pain Sufferers 48.07% 21.35x
Heartburn Sufferers 45.46% 21.35x
Dog Breed Researchers 52.83% 21.12x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.63x
Uniqlo 0.02% 1.58x
Belk 0.01% 1.47x
REI 0.01% 1.39x
Buckle 0.04% 1.23x
Victoria's Secret 0.10% 1.22x
Lane Bryant 0.03% 1.22x
Carhartt 0.30% 1.21x
The Childrens Place 0.07% 1.18x
Gymboree 0.04% 1.18x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 11.70% 303.65x
cattime.com 18.30% 246.94x
animalplanet.com 24.43% 216.94x
modernmom.com 24.39% 191.02x
thetinylife.com 7.12% 176.63x
honeywerehome.com 4.69% 151.86x
catforum.com 3.11% 135.46x
aquariadise.com 1.98% 113.10x
tropicalfishkeeping.com 2.86% 111.32x
our-happy-cat.com 2.32% 109.74x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 11.67% 34.14x
Reproductive Health 3.92% 30.15x
Exotic Pets 8.38% 27.70x
Comedy Content 0.79% 26.81x
Decoration & Fabric 0.05% 26.61x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 24.89x
DIY Decoration & Furniture 4.31% 23.66x
Survival Guides 0.33% 22.07x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 21.75x
Dermatology 3.77% 21.67x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female