Dstillery Audiences

PET FORUMS

Audience Size: 166.6 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 166.6 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 71.74% 30.27x
Pet Medication Shoppers 63.50% 26.76x
Dog Lovers 52.30% 25.90x
Pet Lovers 56.51% 24.86x
Puppy and Dog Adopters 57.58% 24.31x
Pet Owners 66.14% 24.26x
Veterinarians 57.39% 23.71x
Puppy & Kitten Owners 62.62% 22.88x
Dog Breed Researchers 54.50% 21.90x
Bird and Parrot Lovers 56.51% 20.78x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Chicos.

Location Composition Index
Chicos 0.01% 3.14x
Zumiez 0.02% 2.78x
J. Crew 0.01% 2.18x
Maurices 0.01% 2.17x
Jos A. Bank Clothiers 0.01% 1.96x
Victoria's Secret 0.01% 1.71x
Hollister 0.01% 1.69x
Buckle 0.02% 1.66x
Gymboree 0.01% 1.59x
Carhartt 0.07% 1.54x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 18.41% 311.57x
dailypuppy.com 50.24% 247.02x
cattime.com 19.21% 216.82x
thelabradorforum.com 5.46% 162.81x
animalplanet.com 9.00% 152.77x
dogforums.com 9.55% 130.65x
dogforum.com 5.88% 127.46x
fidosavvy.com 5.52% 125.16x
modernmom.com 6.36% 124.50x
puppyintraining.com 5.29% 116.55x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 3.11% 63.66x
Exotic Pets 4.16% 39.50x
Reproductive Health 0.26% 27.97x
Dermatology 0.30% 27.84x
Hair & Beauty 0.23% 27.54x
Bird Watching 0.28% 26.38x
Organic Beauty & Skincare Products 0.36% 22.25x
Eye Health & Vision 0.37% 20.95x
Canada Job Seekers Cluster 0.19% 20.05x
Survival Guides 0.23% 19.69x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female