Dstillery Audiences

PET FORUMS

Audience Size: 215.4 Thousand Devices

Explore the Pet Forums Audience

Below you'll find more information about the Pet Forums audience, broken down in different categories based on their digital and physical behaviors. These are 215.4 thousand unique devices whose actions qualify for the Pet Forums audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Forums audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Forums audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 56.17% 21.86x
Pet Health and Nutrition Researchers 73.93% 21.61x
Dog Breed Researchers 51.38% 20.55x
Pet Medication Shoppers 66.96% 19.59x
Dog Lovers 61.59% 19.25x
Pet Owners 67.58% 18.96x
Pet Lovers 61.68% 18.67x
Veterinarians 62.61% 17.54x
Animal Rights Researchers 43.47% 16.11x
Pet Boarding and Sitter Researchers 47.02% 15.86x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Interest attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Forums audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Forums audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.50x
Lane Bryant 0.01% 1.47x
Express 0.01% 1.23x
Mens Wearhouse 0.01% 1.02x
Carhartt 0.13% 0.88x
Journeys 0.01% 0.87x
Victoria's Secret 0.01% 0.84x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Location attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Forums audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Forums audience is goldenretrieverforum.com.

Website Composition Index
goldenretrieverforum.com 15.77% 244.70x
cattime.com 19.31% 190.59x
dailypuppy.com 36.59% 186.03x
animalplanet.com 13.29% 155.62x
thetinylife.com 4.71% 136.84x
modernmom.com 11.46% 134.34x
thelabradorforum.com 4.57% 113.50x
honeywerehome.com 3.27% 105.28x
dogforum.com 4.33% 101.84x
dogforums.com 7.31% 99.99x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Web attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Forums audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 5.95% 41.03x
Exotic Pets 5.83% 32.98x
Reproductive Health 0.90% 24.37x
Dermatology 0.97% 20.06x
Scuba Diving 0.09% 18.75x
Hair & Beauty 0.95% 18.38x
Homeschooling 0.27% 18.07x
Bird Watching 0.59% 17.05x
Paleo & Keto Diet Enthusiasts 2.91% 16.24x
Pet Adoption 12.56% 16.09x
Composition Percentage: The overlap percentage between the Pet Forums audience and the Content Affinity attribute.
Index: A comparison of the Pet Forums audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Forums audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female