Dstillery Audiences

PET SUPPLIES

Audience Size: 245.4 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 245.4 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 78.29% 31.78x
Veterinarians 79.70% 31.19x
Pet Health and Nutrition Researchers 71.86% 29.35x
Pet Owners 76.77% 29.27x
Pet Lovers 68.85% 28.79x
Puppy and Dog Adopters 69.46% 27.44x
Pet Boarding and Sitter Researchers 55.56% 26.47x
Animal Rights Researchers 63.75% 24.35x
Pet Food Shoppers 63.98% 23.80x
Dog Breed Researchers 56.51% 21.67x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is J. Crew.

Location Composition Index
J. Crew 0.01% 3.47x
Gap 0.01% 2.14x
American Eagle Outfitters 0.01% 1.86x
Maurices 0.02% 1.67x
White House Black Market 0.01% 1.64x
Hollister 0.01% 1.49x
Mens Wearhouse 0.02% 1.32x
Carhartt 0.19% 1.24x
Victoria's Secret 0.01% 1.15x
Coach 0.01% 1.04x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is avma.org.

Website Composition Index
avma.org 13.10% 410.42x
zoetisus.com 19.29% 400.93x
vin.com 24.45% 372.49x
dvm360.com 18.77% 324.75x
veterinarypracticenews.com 18.92% 254.24x
avodermnatural.com 6.97% 213.27x
infodog.com 6.82% 207.09x
homeagain.com 15.27% 189.23x
kongcompany.com 4.35% 182.04x
aspcapro.org 5.19% 169.04x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 9.73% 42.64x
Exotic Pets 5.62% 28.61x
Equestrian Cluster 8.91% 28.19x
Lawns & Pest Control 5.70% 24.44x
Bird Watching 0.90% 24.29x
Environmental Conservation 0.12% 22.56x
Farming & Agriculture 1.62% 22.33x
Home Decoration - Crafts & Kids 1.00% 21.60x
Home Office Products 0.12% 20.87x
Natural Diet & Supplement Researchers 2.42% 20.80x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female