Dstillery Audiences

PET SUPPLIES

Audience Size: 599.6 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 599.6 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Veterinarians.

Interest Composition Index
Veterinarians 70.58% 24.68x
Pet Owners 66.66% 23.72x
Pet Medication Shoppers 66.98% 23.50x
Pet Lovers 60.34% 23.11x
Pet Health and Nutrition Researchers 63.68% 22.26x
Pet Food Shoppers 58.26% 20.54x
Animal Rights Researchers 54.51% 19.88x
Dog Breed Researchers 48.59% 17.97x
Natural Pet Food Shoppers 54.60% 17.82x
Animal Humane Society Helpers 49.46% 17.31x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is REI.

Location Composition Index
REI 0.02% 1.68x
Eddie Bauer 0.03% 1.37x
Topshop 0.02% 1.31x
Belk 0.01% 1.28x
Jos A. Bank Clothiers 0.29% 1.22x
Mens Wearhouse 0.49% 1.20x
White House Black Market 0.31% 1.12x
Bonobos 0.08% 1.08x
Uniqlo 0.01% 1.06x
The North Face 0.02% 1.04x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is vetfolio.com.

Website Composition Index
vetfolio.com 4.76% 289.31x
zoetis.com 5.17% 239.93x
diamondbackdrugs.com 5.33% 236.83x
veterinarypracticenews.com 11.27% 231.82x
royalcanin.com 5.41% 231.46x
cherrybrook.com 4.63% 230.38x
petsupplies4less.com 2.90% 229.69x
naturalpetwarehouse.com 1.92% 228.63x
ukcdogs.com 2.16% 224.74x
tasteofthewildpetfood.com 2.60% 217.72x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.24% 71.59x
Pet Forums 7.26% 27.15x
Rural Living 0.17% 20.13x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 19.96x
Pet Adoption 14.67% 19.45x
Equestrian Cluster 8.11% 18.40x
Bird Watching 1.78% 17.78x
Exotic Pets 6.40% 16.63x
Holiday Gifts 0.88% 16.03x
As Seen On TV Products 0.09% 15.93x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female