Dstillery Audiences

PET SUPPLIES

Audience Size: 23.4 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 80.54% 36.56x
Puppy and Dog Adopters 75.67% 35.47x
Pet Health and Nutrition Researchers 75.91% 34.53x
Pet Lovers 69.34% 32.84x
Pet Boarding and Sitter Researchers 62.77% 32.62x
Veterinarians 73.24% 31.25x
Pet Owners 75.91% 29.34x
Dog Lovers 53.04% 28.59x
Dog Breed Researchers 59.37% 25.79x
Puppy & Kitten Owners 65.94% 24.53x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Carhartt.

Location Composition Index
Carhartt 0.11% 2.19x
Aeropostale 0.02% 2.11x
Hollister 0.01% 1.86x
LOFT 0.01% 1.78x
Zumiez 0.01% 1.51x
White House Black Market 0.01% 1.50x
Buckle 0.01% 1.21x
Express 0.01% 1.09x
The Childrens Place 0.01% 1.04x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is dogster.com.

Website Composition Index
dogster.com 26.06% 62.51x
k9ofmine.com 21.26% 49.45x
cesarsway.com 22.92% 47.02x
cuteness.com 38.20% 44.66x
thehappypuppysite.com 17.29% 44.02x
iheartdogs.com 16.02% 41.16x
pethelpful.com 42.95% 33.33x
thenest.com 26.99% 31.14x
dogtime.com 34.89% 30.90x
cvs.com 14.43% 30.44x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 10.88% 68.55x
Shoes & Accessories 1.35% 40.21x
Horse Racing 1.17% 39.36x
Lawns & Pest Control 1.90% 38.28x
Exotic Pets 3.93% 38.25x
Farming & Agriculture 0.90% 36.50x
Equestrian Cluster 7.81% 35.66x
Natural Diet & Supplement Researchers 1.08% 35.66x
Grocery & Food Service 0.90% 35.15x
Vegans & Animal Welfare 1.40% 32.03x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female