Explore the Pet Supplies Audience
Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Pet Supplies audience.
INTERESTS
The Pet Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.
| Interest | Composition | Index |
| Pet Medication Shoppers | 80.54% | 36.56x |
| Puppy and Dog Adopters | 75.67% | 35.47x |
| Pet Health and Nutrition Researchers | 75.91% | 34.53x |
| Pet Lovers | 69.34% | 32.84x |
| Pet Boarding and Sitter Researchers | 62.77% | 32.62x |
| Veterinarians | 73.24% | 31.25x |
| Pet Owners | 75.91% | 29.34x |
| Dog Lovers | 53.04% | 28.59x |
| Dog Breed Researchers | 59.37% | 25.79x |
| Puppy & Kitten Owners | 65.94% | 24.53x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Curious about what else the Pet Supplies audience is interested in?
Sign Up
APPAREL RETAILERS
The Pet Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Supplies audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.11% | 2.19x |
| Aeropostale | 0.02% | 2.11x |
| Hollister | 0.01% | 1.86x |
| LOFT | 0.01% | 1.78x |
| Zumiez | 0.01% | 1.51x |
| White House Black Market | 0.01% | 1.50x |
| Buckle | 0.01% | 1.21x |
| Express | 0.01% | 1.09x |
| The Childrens Place | 0.01% | 1.04x |
| Journeys | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to find more of the Pet Supplies audience in the real world?
Sign Up
WEBSITES
The Pet Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Supplies audience is dogster.com.
| Website | Composition | Index |
| dogster.com | 26.06% | 62.51x |
| k9ofmine.com | 21.26% | 49.45x |
| cesarsway.com | 22.92% | 47.02x |
| cuteness.com | 38.20% | 44.66x |
| thehappypuppysite.com | 17.29% | 44.02x |
| iheartdogs.com | 16.02% | 41.16x |
| pethelpful.com | 42.95% | 33.33x |
| thenest.com | 26.99% | 31.14x |
| dogtime.com | 34.89% | 30.90x |
| cvs.com | 14.43% | 30.44x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to see more of the websites the Pet Supplies audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 10.88% | 68.55x |
| Shoes & Accessories | 1.35% | 40.21x |
| Horse Racing | 1.17% | 39.36x |
| Lawns & Pest Control | 1.90% | 38.28x |
| Exotic Pets | 3.93% | 38.25x |
| Farming & Agriculture | 0.90% | 36.50x |
| Equestrian Cluster | 7.81% | 35.66x |
| Natural Diet & Supplement Researchers | 1.08% | 35.66x |
| Grocery & Food Service | 0.90% | 35.15x |
| Vegans & Animal Welfare | 1.40% | 32.03x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to see more of the Content Affinities the Pet Supplies audience visits?
Sign Up
DEMOGRAPHICS
The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Pet Supplies audience?
Sign Up