Dstillery Audiences

PET SUPPLIES

Audience Size: 86.5 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 86.5 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 83.13% 28.98x
Pet Lovers 74.40% 27.31x
Pet Health and Nutrition Researchers 78.87% 27.25x
Veterinarians 80.95% 26.94x
Puppy and Dog Adopters 76.88% 26.91x
Pet Owners 81.05% 26.51x
Pet Boarding and Sitter Researchers 63.69% 25.34x
Animal Rights Researchers 67.16% 22.90x
Dog Breed Researchers 62.70% 21.06x
Dog Lovers 54.27% 21.06x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.05% 4.09x
Aeropostale 0.02% 2.11x
Carhartt 0.15% 1.05x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is veterinarypracticenews.com.

Website Composition Index
veterinarypracticenews.com 25.48% 416.31x
wondercide.com 14.75% 170.19x
pethealthnetwork.com 16.10% 135.03x
vetinfo.com 8.77% 128.67x
petsmart.com 8.93% 111.91x
bringfido.com 7.42% 110.73x
petmd.com 51.18% 104.36x
dogingtonpost.com 7.05% 96.58x
humanesociety.org 9.22% 95.41x
tufts.edu 9.62% 80.73x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 10.03% 51.71x
Exotic Pets 5.11% 38.18x
Equestrian Cluster 8.40% 35.73x
Home Decoration - Crafts & Kids 0.62% 32.69x
Lawns & Pest Control 3.73% 31.37x
Vitamin Shoppers 1.50% 29.68x
Hair & Beauty 0.90% 28.35x
Dermatology 0.82% 27.46x
Farming & Agriculture 1.10% 26.98x
Arthritis & Bones 1.82% 26.81x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female