Dstillery Audiences

PET SUPPLIES

Audience Size: 62.4 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 62.4 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 82.27% 33.92x
Pet Health and Nutrition Researchers 74.24% 31.22x
Puppy and Dog Adopters 74.79% 30.92x
Veterinarians 73.41% 29.54x
Pet Lovers 65.10% 29.25x
Pet Boarding and Sitter Researchers 60.66% 28.99x
Pet Owners 78.39% 28.91x
Puppy & Kitten Owners 68.14% 25.15x
Dog Lovers 50.69% 24.73x
Pet Food Shoppers 65.10% 23.45x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.05% 2.24x
Hollister 0.01% 1.86x
Zumiez 0.01% 1.51x
Mens Wearhouse 0.03% 1.42x
Buckle 0.01% 1.21x
Express 0.01% 1.09x
Maurices 0.03% 1.04x
The Childrens Place 0.01% 1.04x
Journeys 0.01% 0.91x
Carhartt 0.14% 0.80x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is petsmart.com.

Website Composition Index
petsmart.com 34.59% 187.82x
petmd.com 25.34% 182.32x
tufts.edu 12.00% 82.75x
petsuppliesplus.com 10.25% 72.07x
breedingbusiness.com 9.22% 63.01x
dailypuppy.com 14.67% 60.21x
puppyleaks.com 10.41% 59.03x
dogster.com 22.58% 58.95x
labradortraininghq.com 10.74% 58.60x
thebark.com 16.88% 55.85x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 12.81% 70.90x
Exotic Pets 4.76% 44.31x
Natural Diet & Supplement Researchers 1.04% 35.14x
Pharmacy 1.15% 31.77x
Equestrian Cluster 6.73% 28.52x
Lawns & Pest Control 1.31% 28.11x
Vegans & Animal Welfare 1.15% 26.87x
Promo Codes 1.04% 23.30x
Furniture Shopping 3.72% 22.82x
Pet Adoption 11.33% 21.34x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female