Dstillery Audiences

PET SUPPLIES

Audience Size: 849.4 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 849.4 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Lovers.

Interest Composition Index
Pet Lovers 52.95% 26.23x
Pet Food Shoppers 50.93% 23.39x
Animal Rights Researchers 44.82% 20.25x
Dog Lovers 35.29% 19.63x
Dog Breed Researchers 41.25% 18.32x
Animal Humane Society Helpers 41.77% 17.54x
Pet Owners 71.72% 16.19x
Home Exterior Design Enthusiasts 24.51% 13.40x
Cat Lovers 26.94% 13.39x
Pharmacy Shoppers 25.39% 13.33x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.60x
Ralph Lauren 0.01% 1.57x
Brooks Brothers 0.05% 1.42x
Kate Spade 0.02% 1.25x
Chicos 0.05% 1.24x
Hugo Boss 0.02% 1.23x
Tommy Bahama 0.03% 1.22x
Jos A. Bank Clothiers 0.16% 1.20x
Belk 0.02% 1.17x
The North Face 0.02% 1.14x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is navta.net.

Website Composition Index
navta.net 2.26% 326.07x
vetfolio.com 7.88% 282.23x
zoetis.com 4.25% 263.46x
veterinarypracticenews.com 8.69% 258.60x
vetmed.ucdavis.edu 1.49% 249.69x
marvistavet.com 5.19% 246.18x
cerenia.com 1.95% 245.86x
cherrybrook.com 3.94% 244.06x
petsupplies4less.com 4.43% 243.74x
zoetisus.com 17.69% 238.39x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.38% 59.35x
Pet Forums 5.48% 29.63x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 21.68x
Bird Watching 1.76% 18.53x
Equestrian Cluster 7.69% 17.93x
Pet Adoption 16.20% 17.83x
As Seen On TV Products 0.13% 17.51x
Exotic Pets 6.35% 17.22x
Holiday Gifts 1.24% 16.79x
Rural Living 0.19% 16.62x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female