Dstillery Audiences

PET SUPPLIES

Audience Size: 146 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 146 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 80.85% 26.76x
Veterinarians 80.41% 26.14x
Pet Health and Nutrition Researchers 74.51% 24.86x
Puppy and Dog Adopters 72.10% 24.83x
Pet Owners 78.82% 24.64x
Pet Lovers 71.59% 24.52x
Pet Boarding and Sitter Researchers 60.30% 22.84x
Animal Rights Researchers 65.69% 21.09x
Pet Food Shoppers 63.16% 19.98x
Dog Breed Researchers 59.61% 19.73x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Maurices.

Location Composition Index
Maurices 0.03% 1.56x
Carhartt 0.16% 1.03x
Journeys 0.01% 0.97x
Victoria's Secret 0.01% 0.97x
Old Navy 0.01% 0.77x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is zoetisus.com.

Website Composition Index
zoetisus.com 17.77% 461.60x
vin.com 23.54% 430.67x
dvm360.com 18.27% 374.55x
veterinarypracticenews.com 21.30% 260.24x
homeagain.com 14.15% 220.98x
infodog.com 7.77% 190.94x
whole-dog-journal.com 8.63% 184.00x
tasteofthewildpetfood.com 7.99% 173.11x
petplace.com 9.87% 151.58x
petcarerx.com 6.24% 149.86x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 10.82% 39.46x
Exotic Pets 5.69% 28.32x
Holiday Gifts 0.49% 28.06x
Equestrian Cluster 8.73% 27.34x
Lawns & Pest Control 5.14% 24.11x
Home Decoration - Crafts & Kids 0.86% 23.12x
Reproductive Health 1.07% 22.46x
Arthritis & Bones 2.72% 21.89x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.74% 21.03x
Vitamin Shoppers 1.95% 21.00x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female