Dstillery Audiences

PET SUPPLIES

Audience Size: 42.1 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 79.13% 33.15x
Puppy and Dog Adopters 74.43% 32.23x
Pet Health and Nutrition Researchers 73.14% 32.16x
Pet Lovers 69.90% 31.65x
Pet Boarding and Sitter Researchers 61.65% 30.98x
Veterinarians 76.54% 30.97x
Pet Owners 76.70% 28.36x
Dog Lovers 52.59% 26.05x
Animal Rights Researchers 62.62% 25.92x
Dog Breed Researchers 59.87% 24.98x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Maurices.

Location Composition Index
Maurices 0.04% 2.37x
Aeropostale 0.02% 2.11x
Hollister 0.01% 1.86x
LOFT 0.01% 1.78x
Zumiez 0.01% 1.51x
White House Black Market 0.01% 1.50x
Buckle 0.01% 1.21x
Express 0.01% 1.09x
The Childrens Place 0.01% 1.04x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is petmd.com.

Website Composition Index
petmd.com 41.30% 128.16x
petsmart.com 19.29% 123.49x
tufts.edu 10.60% 75.86x
cornell.edu 10.08% 68.85x
onlinelibrary.wiley.com 7.23% 57.62x
thebark.com 13.85% 54.65x
puppyleaks.com 9.18% 53.40x
dailypuppy.com 9.84% 52.09x
animalso.com 7.78% 47.25x
thelabradorsite.com 13.63% 47.10x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 8.82% 55.59x
Exotic Pets 4.30% 39.44x
Equestrian Cluster 7.77% 36.53x
Lawns & Pest Control 2.44% 36.30x
Horse Racing 1.42% 34.84x
Vitamin Shoppers 0.87% 32.83x
Organic Beauty & Skincare Products 0.65% 32.77x
Grocery & Food Service 0.99% 32.22x
Pharmacy 2.72% 30.40x
Custom Gifts 0.65% 29.95x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female