Explore the Pet Supplies Audience
Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 353.8 thousand unique devices whose actions qualify for the Pet Supplies audience.
INTERESTS
The Pet Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Supplies audience is Veterinarians.
| Interest | Composition | Index |
| Veterinarians | 72.25% | 28.01x |
| Pet Medication Shoppers | 67.35% | 27.17x |
| Pet Owners | 67.64% | 25.76x |
| Pet Health and Nutrition Researchers | 63.64% | 25.20x |
| Pet Lovers | 59.43% | 24.39x |
| Puppy and Dog Adopters | 59.04% | 24.37x |
| Pet Food Shoppers | 58.72% | 22.42x |
| Animal Rights Researchers | 55.54% | 22.13x |
| Dog Breed Researchers | 48.00% | 19.99x |
| Natural Pet Food Shoppers | 53.55% | 19.47x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Curious about what else the Pet Supplies audience is interested in?
Sign Up
APPAREL RETAILERS
The Pet Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Supplies audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.02% | 2.35x |
| REI | 0.02% | 1.89x |
| The North Face | 0.02% | 1.75x |
| Patagonia | 0.01% | 1.68x |
| Tommy Bahama | 0.03% | 1.59x |
| J. Crew | 0.02% | 1.50x |
| White House Black Market | 0.10% | 1.49x |
| Madewell | 0.01% | 1.29x |
| Belk | 0.01% | 1.24x |
| Jos A. Bank Clothiers | 0.06% | 1.20x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to find more of the Pet Supplies audience in the real world?
Sign Up
WEBSITES
The Pet Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Supplies audience is zoetisus.com.
| Website | Composition | Index |
| zoetisus.com | 25.46% | 266.35x |
| vin.com | 27.82% | 230.71x |
| dvm360.com | 15.30% | 178.75x |
| homeagain.com | 17.36% | 110.13x |
| aspcapro.org | 6.25% | 106.23x |
| petcarerx.com | 10.69% | 87.14x |
| avodermnatural.com | 4.49% | 86.19x |
| whole-dog-journal.com | 11.01% | 86.19x |
| keepthetailwagging.com | 4.30% | 80.84x |
| simparica.com | 5.28% | 76.03x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to see more of the websites the Pet Supplies audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.25% | 90.84x |
| Pet Forums | 7.06% | 33.21x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 27.62x |
| Rural Living | 0.15% | 24.78x |
| Equestrian Cluster | 8.20% | 21.57x |
| Pet Adoption | 13.38% | 21.29x |
| Bird Watching | 1.51% | 20.31x |
| Exotic Pets | 6.07% | 19.28x |
| Holiday Gifts | 0.76% | 18.76x |
| As Seen On TV Products | 0.07% | 18.72x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Want to see more of the Content Affinities the Pet Supplies audience visits?
Sign Up
DEMOGRAPHICS
The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Pet Supplies audience?
Sign Up