Dstillery Audiences

PET SUPPLIES

Audience Size: 452.1 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 452.1 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Owners.

Interest Composition Index
Pet Owners 73.28% 25.27x
Pet Health and Nutrition Researchers 69.33% 24.48x
Pet Medication Shoppers 76.41% 23.66x
Pet Lovers 65.35% 23.61x
Veterinarians 78.92% 23.55x
Puppy and Dog Adopters 64.89% 23.00x
Animal Rights Researchers 60.10% 20.75x
Pet Food Shoppers 64.38% 19.24x
Dog Breed Researchers 51.94% 19.17x
Natural Pet Food Shoppers 55.64% 17.55x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.51x
Dressbarn 0.03% 1.29x
Armani 0.02% 1.20x
Old Navy 0.06% 1.15x
Madewell 0.02% 1.13x
Mens Wearhouse 0.05% 1.13x
Ralph Lauren 0.01% 1.10x
Coach 0.03% 1.09x
Zumiez 0.05% 1.08x
Michael Kors 0.03% 1.06x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is zoetis.com.

Website Composition Index
zoetis.com 4.91% 286.77x
cherrybrook.com 4.77% 284.26x
atdove.org 3.40% 283.48x
royalcanin.com 3.59% 282.67x
petproductnews.com 3.70% 264.65x
bluepearlvet.com 4.10% 256.31x
veterinarypracticenews.com 13.34% 249.34x
marvistavet.com 8.62% 249.33x
zoetisus.com 22.00% 247.02x
avma.org 17.24% 241.99x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.25% 99.43x
Pet Forums 7.19% 34.37x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 29.89x
Rural Living 0.12% 24.69x
Equestrian Cluster 8.50% 22.57x
Bird Watching 1.30% 20.55x
Exotic Pets 6.20% 20.38x
Pet Adoption 13.82% 17.66x
Farming & Agriculture 1.93% 16.61x
Holiday Gifts 0.68% 16.35x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female