Dstillery Audiences

PET SUPPLIES

Audience Size: 353.8 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 353.8 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Veterinarians.

Interest Composition Index
Veterinarians 72.25% 28.01x
Pet Medication Shoppers 67.35% 27.17x
Pet Owners 67.64% 25.76x
Pet Health and Nutrition Researchers 63.64% 25.20x
Pet Lovers 59.43% 24.39x
Puppy and Dog Adopters 59.04% 24.37x
Pet Food Shoppers 58.72% 22.42x
Animal Rights Researchers 55.54% 22.13x
Dog Breed Researchers 48.00% 19.99x
Natural Pet Food Shoppers 53.55% 19.47x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.35x
REI 0.02% 1.89x
The North Face 0.02% 1.75x
Patagonia 0.01% 1.68x
Tommy Bahama 0.03% 1.59x
J. Crew 0.02% 1.50x
White House Black Market 0.10% 1.49x
Madewell 0.01% 1.29x
Belk 0.01% 1.24x
Jos A. Bank Clothiers 0.06% 1.20x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is zoetisus.com.

Website Composition Index
zoetisus.com 25.46% 266.35x
vin.com 27.82% 230.71x
dvm360.com 15.30% 178.75x
homeagain.com 17.36% 110.13x
aspcapro.org 6.25% 106.23x
petcarerx.com 10.69% 87.14x
avodermnatural.com 4.49% 86.19x
whole-dog-journal.com 11.01% 86.19x
keepthetailwagging.com 4.30% 80.84x
simparica.com 5.28% 76.03x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.25% 90.84x
Pet Forums 7.06% 33.21x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 27.62x
Rural Living 0.15% 24.78x
Equestrian Cluster 8.20% 21.57x
Pet Adoption 13.38% 21.29x
Bird Watching 1.51% 20.31x
Exotic Pets 6.07% 19.28x
Holiday Gifts 0.76% 18.76x
As Seen On TV Products 0.07% 18.72x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female