Dstillery Audiences

PET SUPPLIES

Audience Size: 715.2 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 715.2 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Veterinarians.

Interest Composition Index
Veterinarians 59.06% 38.16x
Pet Owners 56.97% 34.87x
Pet Lovers 51.58% 33.36x
Pet Food Shoppers 49.71% 28.77x
Animal Rights Researchers 44.59% 26.67x
Natural Pet Food Shoppers 47.18% 26.07x
Dog Breed Researchers 38.62% 24.60x
Dog Lovers 36.22% 23.68x
Animal Humane Society Helpers 39.98% 22.69x
Vacuum Shoppers 32.15% 18.74x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Supreme.

Location Composition Index
Supreme 0.02% 1.52x
Belk 0.01% 1.35x
Club Monaco 0.02% 1.27x
Columbia 0.01% 1.20x
Jos A. Bank Clothiers 0.33% 1.18x
Eddie Bauer 0.03% 1.17x
American Eagle Outfitters 0.10% 1.13x
Mens Wearhouse 0.51% 1.13x
Bonobos 0.06% 1.12x
White House Black Market 0.23% 1.11x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is navta.net.

Website Composition Index
navta.net 2.32% 278.61x
vetfolio.com 5.74% 259.70x
aaha.org 2.69% 255.34x
veterinarypracticenews.com 9.33% 227.63x
zoetis.com 4.75% 224.36x
muttropolis.com 1.89% 219.31x
cherrybrook.com 4.55% 212.48x
petsupplies4less.com 3.42% 209.59x
diamondbackdrugs.com 6.32% 209.48x
royalcanin.com 6.46% 206.56x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.26% 71.59x
Pet Forums 6.95% 26.93x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 19.59x
Pet Adoption 15.68% 19.00x
Bird Watching 1.84% 18.51x
Equestrian Cluster 7.89% 17.73x
Rural Living 0.17% 17.63x
Holiday Gifts 1.10% 16.83x
As Seen On TV Products 0.12% 16.59x
Exotic Pets 6.53% 16.29x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female