Explore the Pet Supplies Audience
Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 146 thousand unique devices whose actions qualify for the Pet Supplies audience.
INTERESTS
The Pet Supplies audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.
| Interest | Composition | Index |
| Pet Medication Shoppers | 80.85% | 26.76x |
| Veterinarians | 80.41% | 26.14x |
| Pet Health and Nutrition Researchers | 74.51% | 24.86x |
| Puppy and Dog Adopters | 72.10% | 24.83x |
| Pet Owners | 78.82% | 24.64x |
| Pet Lovers | 71.59% | 24.52x |
| Pet Boarding and Sitter Researchers | 60.30% | 22.84x |
| Animal Rights Researchers | 65.69% | 21.09x |
| Pet Food Shoppers | 63.16% | 19.98x |
| Dog Breed Researchers | 59.61% | 19.73x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
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APPAREL RETAILERS
The Pet Supplies audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pet Supplies audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.56x |
| Carhartt | 0.16% | 1.03x |
| Journeys | 0.01% | 0.97x |
| Victoria's Secret | 0.01% | 0.97x |
| Old Navy | 0.01% | 0.77x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
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WEBSITES
The Pet Supplies audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pet Supplies audience is zoetisus.com.
| Website | Composition | Index |
| zoetisus.com | 17.77% | 461.60x |
| vin.com | 23.54% | 430.67x |
| dvm360.com | 18.27% | 374.55x |
| veterinarypracticenews.com | 21.30% | 260.24x |
| homeagain.com | 14.15% | 220.98x |
| infodog.com | 7.77% | 190.94x |
| whole-dog-journal.com | 8.63% | 184.00x |
| tasteofthewildpetfood.com | 7.99% | 173.11x |
| petplace.com | 9.87% | 151.58x |
| petcarerx.com | 6.24% | 149.86x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 10.82% | 39.46x |
| Exotic Pets | 5.69% | 28.32x |
| Holiday Gifts | 0.49% | 28.06x |
| Equestrian Cluster | 8.73% | 27.34x |
| Lawns & Pest Control | 5.14% | 24.11x |
| Home Decoration - Crafts & Kids | 0.86% | 23.12x |
| Reproductive Health | 1.07% | 22.46x |
| Arthritis & Bones | 2.72% | 21.89x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.74% | 21.03x |
| Vitamin Shoppers | 1.95% | 21.00x |
Composition Percentage:
The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
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DEMOGRAPHICS
The Pet Supplies audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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