Dstillery Audiences

PET SUPPLIES

Audience Size: 858.9 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 858.9 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Lovers.

Interest Composition Index
Pet Lovers 53.53% 25.52x
Pet Food Shoppers 52.84% 23.05x
Dog Lovers 33.33% 19.80x
Animal Rights Researchers 31.82% 19.60x
Dog Breed Researchers 30.08% 17.77x
Animal Humane Society Helpers 29.68% 17.48x
Pet Owners 73.14% 15.63x
Cat Lovers 26.38% 12.97x
Natural Pet Food Shoppers 63.01% 12.74x
Pharmacy Shoppers 22.20% 12.44x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is H&M.

Location Composition Index
H&M 0.04% 1.35x
Eddie Bauer 0.01% 1.16x
REI 0.02% 1.08x
Urban Outfitters 0.04% 1.07x
Carhartt 0.18% 1.05x
Chicos 0.04% 1.03x
American Eagle Outfitters 0.05% 1.03x
Gymboree 0.03% 1.03x
Brooks Brothers 0.03% 1.01x
Kate Spade 0.02% 1.01x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is navta.net.

Website Composition Index
navta.net 2.14% 300.82x
veterinarypracticenews.com 7.86% 247.26x
zoetis.com 4.33% 242.79x
vetfolio.com 9.07% 239.19x
marvistavet.com 5.06% 222.84x
vetmed.ucdavis.edu 1.64% 220.92x
atdove.org 2.66% 217.59x
upcountryinc.com 1.38% 217.07x
cherrybrook.com 4.05% 215.02x
zoetisus.com 17.49% 214.53x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.43% 52.01x
Pet Forums 5.16% 28.92x
As Seen On TV Products 0.16% 17.76x
Equestrian Cluster 7.67% 17.03x
Bird Watching 1.86% 17.02x
Pet Adoption 17.14% 16.78x
Exotic Pets 6.46% 16.61x
Holiday Gifts 1.38% 15.25x
Rural Living 0.19% 14.81x
Home Decoration - Crafts & Kids 2.28% 13.76x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female