Dstillery Audiences

PET SUPPLIES

Audience Size: 13.6 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 63.64% 36.26x
Puppy and Dog Adopters 71.21% 35.07x
Pet Boarding and Sitter Researchers 52.27% 33.48x
Pet Medication Shoppers 65.15% 33.47x
Pet Health and Nutrition Researchers 59.09% 31.54x
Labrador Content Readers 59.09% 31.33x
Dachshund Content Readers 48.48% 30.13x
Pet Lovers 59.09% 29.82x
Pet Owners 71.21% 28.44x
Toy Poodle Content Readers 41.67% 28.42x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Old Navy.

Location Composition Index
Old Navy 0.14% 3.24x
Journeys 0.06% 1.92x
Carhartt 0.42% 1.78x
American Eagle Outfitters 0.03% 1.75x
Maurices 0.07% 1.50x
Buckle 0.01% 1.21x
Express 0.01% 1.09x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is pethelpful.com.

Website Composition Index
pethelpful.com 40.86% 31.81x
akc.org 63.34% 30.56x
cuteness.com 31.35% 30.32x
thesprucepets.com 55.77% 27.59x
thenest.com 20.90% 25.94x
iheartdogs.com 15.29% 22.85x
dailypaws.com 31.55% 20.72x
wayfair.com 27.77% 19.06x
mom.com 10.38% 17.76x
redfin.com 8.17% 15.91x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 12.81% 105.02x
Pet Adoption 11.94% 30.77x
Equestrian Cluster 4.66% 23.18x
Pet Cluster 66.96% 22.32x
Homesteading 3.64% 19.73x
Back & Spine 2.77% 15.94x
Appliances & Reviews 4.66% 14.47x
People Search 1.60% 12.14x
New England Universities 1.02% 11.40x
Healthcare - Dermatology & Aging 3.64% 11.29x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female