Dstillery Audiences

PET SUPPLIES

Audience Size: 867.2 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 867.2 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Lovers.

Interest Composition Index
Pet Lovers 52.35% 24.56x
Pet Food Shoppers 52.49% 22.43x
Dog Lovers 31.14% 18.95x
Pet Owners 71.86% 15.02x
Furniture and Appliances Industry 25.20% 12.61x
Cat Lovers 27.30% 11.99x
Pharmacy Shoppers 21.52% 11.91x
Natural Pet Food Shoppers 65.39% 11.86x
Lawn & Garden Enthusiasts 24.44% 11.34x
Bargain Shopping Researchers 19.04% 11.05x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is The North Face.

Location Composition Index
The North Face 0.02% 1.43x
Carhartt 0.18% 1.14x
Hollister 0.01% 1.09x
REI 0.01% 1.09x
Zara 0.02% 1.06x
Talbots 0.03% 1.05x
Armani 0.01% 1.04x
Columbia 0.01% 1.04x
Michael Kors 0.01% 1.03x
Chicos 0.03% 0.99x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is navta.net.

Website Composition Index
navta.net 2.27% 320.98x
veterinarypracticenews.com 7.58% 266.36x
vetfolio.com 8.04% 256.65x
zoetis.com 4.48% 251.82x
marvistavet.com 4.68% 233.91x
atdove.org 2.60% 232.16x
vin.com 10.24% 231.02x
cherrybrook.com 3.91% 230.37x
vetmed.ucdavis.edu 1.79% 228.98x
upcountryinc.com 1.33% 227.42x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.49% 48.08x
Pet Forums 4.35% 27.96x
Pet Adoption 16.61% 17.47x
Equestrian Cluster 7.54% 17.18x
Bird Watching 1.88% 16.17x
Exotic Pets 6.21% 16.11x
As Seen On TV Products 0.14% 15.84x
Holiday Gifts 1.21% 15.35x
Home Decoration - Crafts & Kids 2.18% 13.83x
Farming & Agriculture 2.23% 13.78x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999