Dstillery Audiences

PET SUPPLIES

Audience Size: 742 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 742 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Veterinarians.

Interest Composition Index
Veterinarians 61.83% 37.30x
Pet Owners 59.52% 31.45x
Pet Lovers 53.62% 31.43x
Pet Food Shoppers 50.57% 28.34x
Animal Rights Researchers 45.02% 26.35x
Natural Pet Food Shoppers 49.73% 23.97x
Dog Breed Researchers 39.96% 23.76x
Dog Lovers 38.37% 22.81x
Animal Humane Society Helpers 40.49% 22.81x
Heartburn Sufferers 27.55% 17.30x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.44x
Chicos 0.05% 1.40x
J. Crew 0.02% 1.22x
Jos A. Bank Clothiers 0.26% 1.17x
Journeys 0.03% 1.17x
Zumiez 0.04% 1.14x
Michael Kors 0.01% 1.14x
Talbots 0.03% 1.13x
Old Navy 0.05% 1.10x
Mens Wearhouse 0.39% 1.07x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is navta.net.

Website Composition Index
navta.net 2.36% 269.78x
vetfolio.com 6.78% 243.95x
veterinarypracticenews.com 9.06% 220.13x
zoetis.com 4.51% 212.58x
vetmed.ucdavis.edu 1.45% 209.20x
cherrybrook.com 4.35% 203.70x
muttropolis.com 2.20% 203.65x
cerenia.com 2.09% 201.89x
petsupplies4less.com 3.89% 199.12x
marvistavet.com 6.14% 195.89x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.28% 70.04x
Pet Forums 6.14% 28.70x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 21.78x
Pet Adoption 15.69% 19.29x
Bird Watching 1.68% 19.10x
As Seen On TV Products 0.12% 18.71x
Equestrian Cluster 7.73% 18.39x
Holiday Gifts 1.15% 17.88x
Rural Living 0.16% 17.78x
Exotic Pets 6.43% 17.27x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female