Dstillery Audiences

PET SUPPLIES

Audience Size: 24.1 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 24.1 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 82.07% 32.54x
Puppy and Dog Adopters 79.68% 31.59x
Pet Health and Nutrition Researchers 74.50% 30.61x
Veterinarians 72.51% 29.57x
Pet Boarding and Sitter Researchers 61.75% 28.99x
Pet Lovers 69.72% 28.29x
Pet Owners 80.48% 27.38x
Puppy & Kitten Owners 73.31% 26.04x
Dog Lovers 52.99% 25.41x
Pet Food Shoppers 69.32% 24.36x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 2.54x
Old Navy 0.08% 2.26x
Maurices 0.08% 2.02x
Chicos 0.04% 1.97x
Lane Bryant 0.03% 1.88x
Forever 21 0.02% 1.83x
American Eagle Outfitters 0.03% 1.75x
The Childrens Place 0.04% 1.32x
Victoria's Secret 0.04% 1.28x
Buckle 0.01% 1.21x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is dogster.com.

Website Composition Index
dogster.com 18.13% 75.57x
dailypuppy.com 16.47% 73.00x
thebark.com 17.87% 70.34x
thelabradorsite.com 14.63% 58.61x
k9ofmine.com 23.25% 57.10x
topdogtips.com 13.81% 56.41x
doggiedesigner.com 11.09% 55.32x
thehappypuppysite.com 16.78% 53.93x
cesarsway.com 22.38% 53.54x
loveyourdog.com 11.64% 39.70x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 12.53% 77.61x
Exotic Pets 3.75% 42.63x
Pet Adoption 12.45% 27.55x
Equestrian Cluster 5.83% 26.60x
Home Remodeling 1.44% 22.51x
Philanthropy - Charities & Fundraising 0.88% 20.61x
Pet Cluster 74.30% 20.33x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.88% 18.10x
Furniture Shopping 1.12% 16.94x
New England Universities 2.15% 16.32x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female