Dstillery Audiences

PET SUPPLIES

Audience Size: 333.1 Thousand Devices

Explore the Pet Supplies Audience

Below you'll find more information about the Pet Supplies audience, broken down in different categories based on their digital and physical behaviors. These are 333.1 thousand unique devices whose actions qualify for the Pet Supplies audience.

Dstillery Crafted Audiences

INTERESTS

The Pet Supplies audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pet Supplies audience is Pet Medication Shoppers.

Interest Composition Index
Pet Medication Shoppers 74.48% 34.61x
Veterinarians 78.51% 33.06x
Pet Health and Nutrition Researchers 68.66% 32.05x
Pet Owners 73.49% 31.67x
Pet Lovers 65.10% 30.89x
Puppy and Dog Adopters 65.95% 29.58x
Animal Rights Researchers 59.51% 26.07x
Pet Food Shoppers 61.86% 25.71x
Pet Boarding and Sitter Researchers 52.26% 24.49x
Dog Breed Researchers 52.74% 23.72x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Interest attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pet Supplies audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pet Supplies audience is Hollister.

Location Composition Index
Hollister 0.01% 1.49x
Old Navy 0.01% 1.30x
Carhartt 0.14% 1.19x
Coach 0.01% 1.04x
J. Crew 0.01% 0.83x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Location attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pet Supplies audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pet Supplies audience is marvistavet.com.

Website Composition Index
marvistavet.com 8.79% 315.88x
avma.org 15.60% 307.59x
zoetisus.com 21.12% 307.03x
diamondbackdrugs.com 5.92% 297.98x
petfoodindustry.com 7.28% 287.57x
vin.com 25.95% 282.94x
petbusiness.com 4.40% 276.14x
lambertvetsupply.com 5.34% 274.42x
veterinarypracticenews.com 15.95% 252.13x
baxterboo.com 5.62% 251.22x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Web attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pet Supplies audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 8.96% 41.30x
Exotic Pets 6.28% 26.93x
Equestrian Cluster 8.53% 26.92x
Bird Watching 1.07% 26.05x
Lawns & Pest Control 6.27% 20.93x
Reproductive Health 1.61% 20.14x
Active Lifestyle Enthusiasts 0.08% 19.91x
Holiday Gifts 0.53% 19.32x
Natural Diet & Supplement Researchers 2.84% 19.23x
Pet Adoption 13.74% 19.21x
Composition Percentage: The overlap percentage between the Pet Supplies audience and the Content Affinity attribute.
Index: A comparison of the Pet Supplies audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pet Supplies audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female