Dstillery Audiences

PHARMACY

Audience Size: 1.2 Million Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 37.81% 21.11x
Retired Health Insurance Researchers 27.93% 14.58x
Pain Medication Users 32.28% 14.01x
Retired Budget Healthcare Shoppers 27.99% 13.96x
Arthritis Sufferers 30.45% 13.57x
Headache and Migraine Sufferers 26.62% 13.56x
Healthcare Discount Shoppers 61.65% 12.98x
Asthma Sufferers 28.20% 12.95x
Medical Consultation Researchers 28.50% 12.90x
Vitamin Shoppers 29.09% 12.89x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.38x
REI 0.02% 1.20x
Journeys 0.03% 1.17x
Aeropostale 0.03% 1.10x
Chicos 0.04% 1.09x
Hollister 0.01% 1.07x
Carhartt 0.16% 1.01x
Charlotte Russe 0.02% 1.00x
Belk 0.01% 0.99x
Dressbarn 0.03% 0.98x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is manufacturerdrugcoupons.com.

Website Composition Index
manufacturerdrugcoupons.com 3.02% 227.23x
smartprescriptionsavings.com 1.59% 225.47x
internetdrugcoupons.com 9.46% 218.82x
rxpharmacycoupons.com 15.36% 200.06x
truemedcost.com 2.47% 190.66x
helprx.info 6.16% 168.04x
healthwarehouse.com 30.20% 149.44x
medifocus.com 1.31% 148.16x
ata.org 2.65% 120.38x
goodrx.com 46.98% 113.84x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 6.60% 16.78x
Vitamin Shoppers 8.72% 16.22x
As Seen On TV Products 0.13% 14.82x
Medical Supplies 6.08% 14.72x
Diabetes Research 7.61% 14.39x
Cardiac & Other Health Research 6.86% 13.73x
Medical Diagnostics 24.09% 12.97x
Natural Diet & Supplement Researchers 7.62% 12.96x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.74% 12.55x
Discount Shopping 5.72% 12.13x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female