Dstillery Audiences

PHARMACY

Audience Size: 785.1 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 785.1 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 53.06% 23.38x
Pain Medication Users 47.14% 20.62x
Pharmacy Shoppers 45.39% 20.21x
Retired Health Insurance Researchers 40.78% 18.71x
Heart Surgery Researchers 40.13% 18.45x
Seasonal Allergy Sufferers 40.17% 18.02x
Retired Budget Healthcare Shoppers 40.77% 17.96x
Arthritis Sufferers 44.00% 17.73x
Heartburn Sufferers 35.67% 17.07x
Headache and Migraine Sufferers 35.89% 16.69x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.51x
Brooks Brothers 0.02% 1.40x
Gymboree 0.03% 1.36x
Talbots 0.02% 1.32x
Zumiez 0.04% 1.21x
Carhartt 0.21% 1.18x
Buckle 0.03% 1.18x
Mens Wearhouse 0.04% 1.12x
Chicos 0.03% 1.09x
J. Crew 0.02% 1.06x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 5.86% 242.24x
manufacturerdrugcoupons.com 2.24% 234.86x
internetdrugcoupons.com 4.70% 226.43x
gskforyou.com 2.58% 220.72x
helprx.info 3.02% 210.73x
healthwarehouse.com 29.80% 205.07x
goodrx.com 28.21% 184.13x
ata.org 2.83% 174.47x
xarelto-us.com 28.69% 147.35x
ucomparehealthcare.com 1.44% 54.74x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 5.61% 25.59x
Cardiac & Other Health Research 3.86% 25.40x
Discount Shopping 2.00% 24.70x
Medical Supplies 4.12% 21.84x
Diabetes Research 4.76% 21.03x
Arthritis & Bones 4.22% 20.52x
As Seen On TV Products 0.04% 20.22x
Natural Diet & Supplement Researchers 3.50% 19.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.44% 17.77x
Senior Care 0.84% 17.68x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female