Explore the Pharmacy Audience
Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pharmacy audience.
INTERESTS
The Pharmacy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pharmacy audience is Pharmacy Shoppers.
| Interest | Composition | Index |
| Pharmacy Shoppers | 36.03% | 24.68x |
| Healthcare Discount Shoppers | 43.50% | 20.28x |
| Retired Health Insurance Researchers | 26.71% | 19.49x |
| Pain Medication Users | 32.68% | 18.85x |
| Heart Surgery Researchers | 26.12% | 18.61x |
| Retired Budget Healthcare Shoppers | 27.07% | 18.31x |
| Heartburn Sufferers | 27.44% | 18.22x |
| Seasonal Allergy Sufferers | 30.67% | 17.94x |
| Arthritis Sufferers | 30.48% | 17.60x |
| Headache and Migraine Sufferers | 26.92% | 17.13x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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APPAREL RETAILERS
The Pharmacy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pharmacy audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.35x |
| Mens Wearhouse | 0.52% | 1.25x |
| Jos A. Bank Clothiers | 0.32% | 1.25x |
| Topshop | 0.01% | 1.07x |
| White House Black Market | 0.20% | 1.04x |
| Chicos | 0.05% | 1.04x |
| The Childrens Place | 0.08% | 1.03x |
| American Eagle Outfitters | 0.09% | 1.00x |
| REI | 0.01% | 1.00x |
| Buckle | 0.15% | 0.99x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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WEBSITES
The Pharmacy audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pharmacy audience is internetdrugcoupons.com.
| Website | Composition | Index |
| internetdrugcoupons.com | 5.43% | 195.73x |
| smartprescriptionsavings.com | 1.17% | 191.41x |
| rxpharmacycoupons.com | 9.46% | 184.57x |
| manufacturerdrugcoupons.com | 2.53% | 180.65x |
| truemedcost.com | 2.66% | 162.75x |
| helprx.info | 4.31% | 160.15x |
| healthwarehouse.com | 30.57% | 136.66x |
| goodrx.com | 44.79% | 126.87x |
| ata.org | 2.88% | 114.16x |
| xarelto-us.com | 10.51% | 82.21x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 8.27% | 17.43x |
| Arthritis & Bones | 6.25% | 17.12x |
| As Seen On TV Products | 0.12% | 16.70x |
| Cardiac & Other Health Research | 6.50% | 15.75x |
| Diabetes Research | 6.89% | 15.61x |
| Medical Supplies | 5.57% | 15.46x |
| Discount Shopping | 4.28% | 14.78x |
| Natural Diet & Supplement Researchers | 6.36% | 14.28x |
| Eye Health & Vision | 3.43% | 13.29x |
| Low Budget Shoppers | 1.61% | 13.21x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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DEMOGRAPHICS
The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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