Dstillery Audiences

PHARMACY

Audience Size: 249.8 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 249.8 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 63.49% 29.79x
Pharmacy Shoppers 52.20% 25.01x
Heart Surgery Researchers 49.80% 24.82x
Pain Medication Users 54.20% 24.59x
Retired Health Insurance Researchers 50.92% 24.37x
Retired Budget Healthcare Shoppers 52.36% 22.99x
Seasonal Allergy Sufferers 45.96% 21.76x
Medical Consultation Researchers 50.60% 21.00x
Heartburn Sufferers 38.27% 20.97x
Retired Assisted Living Shoppers 44.68% 20.81x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Maurices.

Location Composition Index
Maurices 0.04% 2.40x
Mens Wearhouse 0.02% 1.71x
Carhartt 0.17% 1.18x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is healthwarehouse.com.

Website Composition Index
healthwarehouse.com 27.58% 455.32x
goodrx.com 19.53% 421.83x
xarelto-us.com 37.65% 377.65x
cardiosmart.org 1.57% 63.49x
emedtv.com 1.13% 53.89x
blowoutmedical.com 1.15% 53.37x
pharmacist.com 1.54% 50.73x
singlecare.com 2.24% 50.27x
bettymills.com 1.24% 48.72x
medicareinteractive.org 2.98% 47.67x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 3.62% 47.95x
Cardiac & Other Health Research 3.01% 44.45x
Medical Supplies 2.93% 40.91x
Diabetes Research 3.48% 35.05x
Disease Cluster 2.37% 32.60x
Arthritis & Bones 3.11% 29.55x
Discount Shopping 0.47% 27.33x
Natural Diet & Supplement Researchers 2.43% 27.00x
Eye Health & Vision 1.60% 26.66x
Medical Diagnostics 16.04% 26.46x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female