Explore the Pharmacy Audience
Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 139.7 thousand unique devices whose actions qualify for the Pharmacy audience.
INTERESTS
The Pharmacy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 71.36% | 27.61x |
| Pharmacy Shoppers | 62.49% | 26.89x |
| Heart Surgery Researchers | 58.64% | 26.59x |
| Pain Medication Users | 65.23% | 25.43x |
| Retired Health Insurance Researchers | 60.47% | 23.80x |
| Seasonal Allergy Sufferers | 56.56% | 23.12x |
| Heartburn Sufferers | 47.42% | 22.62x |
| Doctors | 58.77% | 22.62x |
| Medical Consultation Researchers | 58.97% | 22.38x |
| Arthritis Sufferers | 59.36% | 22.38x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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APPAREL RETAILERS
The Pharmacy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pharmacy audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 2.39x |
| Dressbarn | 0.01% | 1.88x |
| Lane Bryant | 0.01% | 1.82x |
| Buckle | 0.01% | 1.65x |
| Banana Republic | 0.01% | 1.52x |
| Express | 0.01% | 1.11x |
| Victoria's Secret | 0.01% | 1.04x |
| Carhartt | 0.11% | 1.00x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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WEBSITES
The Pharmacy audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pharmacy audience is xarelto-us.com.
| Website | Composition | Index |
| xarelto-us.com | 42.00% | 917.55x |
| wellness.com | 4.83% | 79.63x |
| pipingrock.com | 3.15% | 78.07x |
| labtestsonline.org | 7.41% | 77.40x |
| davita.com | 2.97% | 73.06x |
| riteaid.com | 6.13% | 71.84x |
| kidneyfund.org | 2.65% | 69.17x |
| aafp.org | 8.60% | 69.11x |
| answersite.com | 3.73% | 66.47x |
| weeklyadsale.com | 3.23% | 65.89x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 2.59% | 55.35x |
| Cardiac & Other Health Research | 2.01% | 55.11x |
| Medical Supplies | 2.21% | 52.03x |
| Diabetes Research | 2.71% | 50.32x |
| Disease Cluster | 1.88% | 46.73x |
| Arthritis & Bones | 2.33% | 37.16x |
| Medical Diagnostics | 14.04% | 35.87x |
| Holistic Medicine | 0.27% | 33.54x |
| Medical & Pharmaceutical Scholarship | 9.47% | 33.05x |
| Reproductive Health | 0.66% | 31.80x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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DEMOGRAPHICS
The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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