Dstillery Audiences

PHARMACY

Audience Size: 930.9 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 930.9 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 53.24% 22.91x
Pharmacy Shoppers 48.26% 21.20x
Pain Medication Users 46.76% 19.51x
Retired Health Insurance Researchers 39.63% 18.37x
Heart Surgery Researchers 38.45% 18.31x
Seasonal Allergy Sufferers 40.58% 18.14x
Retired Budget Healthcare Shoppers 39.40% 17.85x
Arthritis Sufferers 43.46% 17.45x
Heartburn Sufferers 36.87% 17.41x
Vitamin Shoppers 41.08% 16.73x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Belk.

Location Composition Index
Belk 0.01% 1.50x
Jos A. Bank Clothiers 0.07% 1.39x
Lane Bryant 0.04% 1.30x
LOFT 0.06% 1.29x
Carhartt 0.06% 1.24x
Mens Wearhouse 0.09% 1.19x
Chicos 0.04% 1.18x
Gymboree 0.04% 1.12x
Bonobos 0.02% 1.07x
White House Black Market 0.06% 1.06x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is internetdrugcoupons.com.

Website Composition Index
internetdrugcoupons.com 3.99% 238.81x
rxpharmacycoupons.com 7.00% 230.13x
manufacturerdrugcoupons.com 2.67% 218.92x
truemedcost.com 3.03% 206.29x
helprx.info 3.61% 206.11x
gskforyou.com 2.60% 193.61x
healthwarehouse.com 31.68% 184.20x
goodrx.com 35.37% 176.74x
ata.org 2.86% 150.40x
xarelto-us.com 20.19% 119.15x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Cardiac & Other Health Research.

Content Affinity Composition Index
Cardiac & Other Health Research 5.04% 22.84x
Vitamin Shoppers 7.26% 22.63x
Discount Shopping 3.26% 21.09x
Arthritis & Bones 5.07% 20.60x
As Seen On TV Products 0.07% 19.83x
Diabetes Research 5.98% 19.72x
Medical Supplies 5.09% 19.56x
Natural Diet & Supplement Researchers 4.59% 18.64x
Senior Care 1.17% 16.86x
Low Budget Shoppers 1.22% 16.85x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female