Dstillery Audiences

PHARMACY

Audience Size: 1.1 Million Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 36.03% 24.68x
Healthcare Discount Shoppers 43.50% 20.28x
Retired Health Insurance Researchers 26.71% 19.49x
Pain Medication Users 32.68% 18.85x
Heart Surgery Researchers 26.12% 18.61x
Retired Budget Healthcare Shoppers 27.07% 18.31x
Heartburn Sufferers 27.44% 18.22x
Seasonal Allergy Sufferers 30.67% 17.94x
Arthritis Sufferers 30.48% 17.60x
Headache and Migraine Sufferers 26.92% 17.13x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Belk.

Location Composition Index
Belk 0.01% 1.35x
Mens Wearhouse 0.52% 1.25x
Jos A. Bank Clothiers 0.32% 1.25x
Topshop 0.01% 1.07x
White House Black Market 0.20% 1.04x
Chicos 0.05% 1.04x
The Childrens Place 0.08% 1.03x
American Eagle Outfitters 0.09% 1.00x
REI 0.01% 1.00x
Buckle 0.15% 0.99x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is internetdrugcoupons.com.

Website Composition Index
internetdrugcoupons.com 5.43% 195.73x
smartprescriptionsavings.com 1.17% 191.41x
rxpharmacycoupons.com 9.46% 184.57x
manufacturerdrugcoupons.com 2.53% 180.65x
truemedcost.com 2.66% 162.75x
helprx.info 4.31% 160.15x
healthwarehouse.com 30.57% 136.66x
goodrx.com 44.79% 126.87x
ata.org 2.88% 114.16x
xarelto-us.com 10.51% 82.21x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 8.27% 17.43x
Arthritis & Bones 6.25% 17.12x
As Seen On TV Products 0.12% 16.70x
Cardiac & Other Health Research 6.50% 15.75x
Diabetes Research 6.89% 15.61x
Medical Supplies 5.57% 15.46x
Discount Shopping 4.28% 14.78x
Natural Diet & Supplement Researchers 6.36% 14.28x
Eye Health & Vision 3.43% 13.29x
Low Budget Shoppers 1.61% 13.21x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female