Dstillery Audiences

PHARMACY

Audience Size: 139.7 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 139.7 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 71.36% 27.61x
Pharmacy Shoppers 62.49% 26.89x
Heart Surgery Researchers 58.64% 26.59x
Pain Medication Users 65.23% 25.43x
Retired Health Insurance Researchers 60.47% 23.80x
Seasonal Allergy Sufferers 56.56% 23.12x
Heartburn Sufferers 47.42% 22.62x
Doctors 58.77% 22.62x
Medical Consultation Researchers 58.97% 22.38x
Arthritis Sufferers 59.36% 22.38x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Hollister.

Location Composition Index
Hollister 0.01% 2.39x
Dressbarn 0.01% 1.88x
Lane Bryant 0.01% 1.82x
Buckle 0.01% 1.65x
Banana Republic 0.01% 1.52x
Express 0.01% 1.11x
Victoria's Secret 0.01% 1.04x
Carhartt 0.11% 1.00x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is xarelto-us.com.

Website Composition Index
xarelto-us.com 42.00% 917.55x
wellness.com 4.83% 79.63x
pipingrock.com 3.15% 78.07x
labtestsonline.org 7.41% 77.40x
davita.com 2.97% 73.06x
riteaid.com 6.13% 71.84x
kidneyfund.org 2.65% 69.17x
aafp.org 8.60% 69.11x
answersite.com 3.73% 66.47x
weeklyadsale.com 3.23% 65.89x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 2.59% 55.35x
Cardiac & Other Health Research 2.01% 55.11x
Medical Supplies 2.21% 52.03x
Diabetes Research 2.71% 50.32x
Disease Cluster 1.88% 46.73x
Arthritis & Bones 2.33% 37.16x
Medical Diagnostics 14.04% 35.87x
Holistic Medicine 0.27% 33.54x
Medical & Pharmaceutical Scholarship 9.47% 33.05x
Reproductive Health 0.66% 31.80x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female