Dstillery Audiences

PHARMACY

Audience Size: 863.9 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 863.9 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 57.03% 18.90x
Pharmacy Shoppers 46.93% 18.41x
Pain Medication Users 49.34% 17.23x
Heart Surgery Researchers 38.95% 16.76x
Retired Health Insurance Researchers 41.87% 16.10x
Arthritis Sufferers 43.51% 15.58x
Retired Budget Healthcare Shoppers 41.58% 15.51x
Seasonal Allergy Sufferers 42.92% 15.45x
Medical Consultation Researchers 37.68% 15.36x
Heartburn Sufferers 37.72% 15.12x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.29x
Aeropostale 0.06% 1.17x
REI 0.01% 1.16x
Belk 0.01% 1.14x
Hollister 0.04% 1.14x
Zara 0.02% 1.02x
Journeys 0.08% 1.01x
Express 0.06% 1.00x
Mens Wearhouse 0.05% 0.99x
Carhartt 0.24% 0.98x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 6.37% 212.78x
manufacturerdrugcoupons.com 2.47% 209.20x
internetdrugcoupons.com 4.18% 205.20x
gskforyou.com 2.65% 191.79x
helprx.info 3.06% 190.21x
healthwarehouse.com 30.99% 178.55x
goodrx.com 28.48% 165.69x
ata.org 2.87% 149.23x
xarelto-us.com 27.74% 122.78x
ucomparehealthcare.com 2.12% 49.70x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 6.27% 22.17x
Cardiac & Other Health Research 4.24% 22.15x
Discount Shopping 2.72% 20.61x
Medical Supplies 4.54% 18.87x
Diabetes Research 5.25% 18.59x
Arthritis & Bones 4.50% 18.15x
As Seen On TV Products 0.06% 17.52x
Natural Diet & Supplement Researchers 3.76% 17.23x
Senior Care 0.98% 16.12x
Reproductive Health 2.00% 15.38x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female