Dstillery Audiences

PHARMACY

Audience Size: 472.9 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 472.9 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 58.91% 26.55x
Pain Medication Users 50.50% 21.72x
Retired Health Insurance Researchers 44.86% 20.95x
Pharmacy Shoppers 47.62% 20.89x
Heart Surgery Researchers 44.32% 20.11x
Retired Budget Healthcare Shoppers 45.28% 19.80x
Seasonal Allergy Sufferers 42.58% 19.30x
Home-Made Face Mask Researchers 0.24% 19.14x
Arthritis Sufferers 46.39% 18.86x
Retired Assisted Living Shoppers 40.06% 17.87x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is LOFT.

Location Composition Index
LOFT 0.01% 2.29x
Chicos 0.02% 1.94x
Victoria's Secret 0.02% 1.77x
Journeys 0.02% 1.74x
Dressbarn 0.01% 1.58x
Mens Wearhouse 0.01% 1.19x
Carhartt 0.16% 1.05x
Maurices 0.01% 1.01x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 4.82% 378.37x
internetdrugcoupons.com 4.88% 360.70x
healthwarehouse.com 27.88% 340.05x
goodrx.com 25.27% 288.61x
xarelto-us.com 32.78% 271.97x
megamillions.com 1.10% 77.00x
vankaya.com 1.78% 76.53x
golfnow.com 1.51% 74.30x
livingsocial.com 1.11% 68.61x
loft.com 1.11% 68.59x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 4.06% 35.10x
Cardiac & Other Health Research 2.86% 31.29x
Medical Supplies 3.19% 29.52x
Discount Shopping 0.78% 28.32x
Diabetes Research 3.73% 27.37x
Arthritis & Bones 3.25% 23.88x
Disease Cluster 2.30% 22.58x
Natural Diet & Supplement Researchers 2.62% 22.48x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.30% 21.99x
Senior Care 0.52% 21.89x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female