Dstillery Audiences

PHARMACY

Audience Size: 1.2 Million Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Pharmacy Shoppers.

Interest Composition Index
Pharmacy Shoppers 38.34% 23.73x
Retired Health Insurance Researchers 25.35% 18.73x
Heart Surgery Researchers 24.75% 17.89x
Retired Budget Healthcare Shoppers 25.45% 17.86x
Pain Medication Users 31.59% 17.47x
Arthritis Sufferers 29.64% 16.71x
Headache and Migraine Sufferers 26.01% 16.49x
Medical Consultation Researchers 25.98% 15.89x
Budget Grocery Shoppers 21.59% 15.85x
Asthma Sufferers 28.03% 15.61x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.38% 1.22x
Jos A. Bank Clothiers 0.22% 1.13x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is internetdrugcoupons.com.

Website Composition Index
internetdrugcoupons.com 6.19% 200.63x
smartprescriptionsavings.com 1.18% 194.77x
manufacturerdrugcoupons.com 2.44% 191.44x
rxpharmacycoupons.com 10.80% 187.13x
truemedcost.com 2.34% 163.86x
helprx.info 4.93% 159.38x
healthwarehouse.com 27.91% 134.55x
goodrx.com 51.95% 117.87x
ata.org 2.62% 109.98x
xarelto-us.com 3.93% 69.14x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 8.23% 16.98x
Arthritis & Bones 6.18% 16.61x
Medical Supplies 5.44% 15.52x
Diabetes Research 6.88% 14.80x
Cardiac & Other Health Research 6.48% 14.18x
Discount Shopping 4.33% 13.80x
Natural Diet & Supplement Researchers 6.69% 13.62x
Medical Diagnostics 23.08% 12.98x
Eye Health & Vision 3.32% 12.82x
Healthcare - Doctors & Diagnosis 5.79% 12.64x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female