Dstillery Audiences

PHARMACY

Audience Size: 664.3 Thousand Devices

Explore the Pharmacy Audience

Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 664.3 thousand unique devices whose actions qualify for the Pharmacy audience.

Dstillery Crafted Audiences

INTERESTS

The Pharmacy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 55.44% 24.59x
Pain Medication Users 47.88% 21.63x
Pharmacy Shoppers 43.31% 21.52x
Heart Surgery Researchers 38.68% 19.90x
Retired Health Insurance Researchers 42.57% 19.64x
Arthritis Sufferers 42.59% 19.14x
Seasonal Allergy Sufferers 40.61% 18.96x
Retired Budget Healthcare Shoppers 41.90% 18.74x
Heartburn Sufferers 35.14% 17.93x
Medical Consultation Researchers 36.51% 17.79x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pharmacy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pharmacy audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.70x
Chicos 0.01% 2.08x
Old Navy 0.02% 1.84x
Journeys 0.01% 1.64x
The Childrens Place 0.01% 1.35x
Carhartt 0.12% 1.08x
Victoria's Secret 0.01% 0.95x
Mens Wearhouse 0.01% 0.71x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pharmacy audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pharmacy audience is rxpharmacycoupons.com.

Website Composition Index
rxpharmacycoupons.com 5.31% 271.17x
manufacturerdrugcoupons.com 2.07% 263.16x
truemedcost.com 2.68% 260.98x
gskforyou.com 2.49% 251.63x
internetdrugcoupons.com 5.09% 250.57x
healthwarehouse.com 28.64% 236.63x
helprx.info 2.88% 231.94x
goodrx.com 27.69% 204.30x
ata.org 2.81% 203.26x
xarelto-us.com 29.93% 179.85x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 4.61% 28.00x
Cardiac & Other Health Research 3.28% 26.99x
Discount Shopping 0.97% 25.59x
Medical Supplies 3.59% 24.20x
Diabetes Research 4.18% 22.93x
Arthritis & Bones 3.72% 21.41x
Natural Diet & Supplement Researchers 2.96% 20.01x
Disease Cluster 2.56% 18.38x
Senior Care 0.64% 18.25x
Eye Health & Vision 1.98% 18.21x
Composition Percentage: The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female