Explore the Pharmacy Audience
Below you'll find more information about the Pharmacy audience, broken down in different categories based on their digital and physical behaviors. These are 863.9 thousand unique devices whose actions qualify for the Pharmacy audience.
INTERESTS
The Pharmacy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pharmacy audience is Generic Prescription Drug Shoppers.
| Interest | Composition | Index |
| Generic Prescription Drug Shoppers | 57.03% | 18.90x |
| Pharmacy Shoppers | 46.93% | 18.41x |
| Pain Medication Users | 49.34% | 17.23x |
| Heart Surgery Researchers | 38.95% | 16.76x |
| Retired Health Insurance Researchers | 41.87% | 16.10x |
| Arthritis Sufferers | 43.51% | 15.58x |
| Retired Budget Healthcare Shoppers | 41.58% | 15.51x |
| Seasonal Allergy Sufferers | 42.92% | 15.45x |
| Medical Consultation Researchers | 37.68% | 15.36x |
| Heartburn Sufferers | 37.72% | 15.12x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Interest attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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APPAREL RETAILERS
The Pharmacy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pharmacy audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.29x |
| Aeropostale | 0.06% | 1.17x |
| REI | 0.01% | 1.16x |
| Belk | 0.01% | 1.14x |
| Hollister | 0.04% | 1.14x |
| Zara | 0.02% | 1.02x |
| Journeys | 0.08% | 1.01x |
| Express | 0.06% | 1.00x |
| Mens Wearhouse | 0.05% | 0.99x |
| Carhartt | 0.24% | 0.98x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Location attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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WEBSITES
The Pharmacy audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pharmacy audience is rxpharmacycoupons.com.
| Website | Composition | Index |
| rxpharmacycoupons.com | 6.37% | 212.78x |
| manufacturerdrugcoupons.com | 2.47% | 209.20x |
| internetdrugcoupons.com | 4.18% | 205.20x |
| gskforyou.com | 2.65% | 191.79x |
| helprx.info | 3.06% | 190.21x |
| healthwarehouse.com | 30.99% | 178.55x |
| goodrx.com | 28.48% | 165.69x |
| ata.org | 2.87% | 149.23x |
| xarelto-us.com | 27.74% | 122.78x |
| ucomparehealthcare.com | 2.12% | 49.70x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Web attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pharmacy audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 6.27% | 22.17x |
| Cardiac & Other Health Research | 4.24% | 22.15x |
| Discount Shopping | 2.72% | 20.61x |
| Medical Supplies | 4.54% | 18.87x |
| Diabetes Research | 5.25% | 18.59x |
| Arthritis & Bones | 4.50% | 18.15x |
| As Seen On TV Products | 0.06% | 17.52x |
| Natural Diet & Supplement Researchers | 3.76% | 17.23x |
| Senior Care | 0.98% | 16.12x |
| Reproductive Health | 2.00% | 15.38x |
Composition Percentage:
The overlap percentage between the Pharmacy audience and the Content Affinity attribute.
Index: A comparison of the Pharmacy audience to the internet population.
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DEMOGRAPHICS
The Pharmacy audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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