Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 53.21% 29.36x
Penn State Nittany Lions Fans 37.24% 20.23x
Philadelphia Phillies Fans 39.10% 17.86x
Republicans 31.27% 15.97x
Philadelphia Eagles Fans 28.20% 14.54x
Mid-Range Grocery Shoppers 38.08% 14.44x
Philadelphia 76ers Fans 26.73% 14.14x
Northeastern Voters 27.19% 12.26x
Aquarium Trip Planners 27.90% 11.33x
Liberal News Readers 14.69% 10.16x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.70x
Intermix 0.02% 2.56x
Ann Taylor 0.03% 1.92x
Uniqlo 0.02% 1.88x
H&M 0.05% 1.88x
Banana Republic 0.06% 1.75x
Madewell 0.02% 1.66x
Talbots 0.07% 1.60x
Gap 0.14% 1.59x
Michael Kors 0.02% 1.58x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is phillyfunguide.com.

Website Composition Index
phillyfunguide.com 2.00% 179.72x
keswicktheatre.com 1.22% 175.62x
delawareriverwaterfront.com 1.56% 174.81x
delconewsnetwork.com 1.29% 172.71x
cooperhealth.org 1.07% 172.57x
broadstreetrun.com 1.73% 171.96x
montgomerynews.com 3.42% 168.56x
chestercounty.com 1.24% 166.31x
pcacares.org 1.64% 166.30x
mainlinemedianews.com 1.83% 165.99x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 24.32% 40.12x
Delaware Cluster 7.15% 21.84x
Northeast Pennsylvania Cluster 19.66% 20.97x
Lacrosse College Athletics 2.06% 16.59x
Central Pennsylvania Cluster 22.69% 16.10x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.55% 14.73x
New Jersey News Cluster 25.64% 13.12x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.44% 10.61x
Philanthropy - Nonprofits 0.89% 10.28x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 3.00% 10.26x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male