PHILADELPHIA CLUSTER

Audience Size: 700.2 Thousand Devices

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Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 700.2 thousand unique devices whose actions qualify for the Philadelphia Cluster audience.

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest	Composition	Index
Philadelphia Trip Planners	79.03%	40.45x
Philadelphia Phillies Fans	67.94%	22.41x
Penn State Nittany Lions Fans	37.65%	20.43x
Pittsburgh Penguins Fans	29.00%	14.17x
Philadelphia 76ers Fans	49.93%	13.76x
Retired Government Employees	6.86%	13.68x
Pittsburgh Steelers Fans	28.77%	13.28x
Philadelphia Eagles Fans	48.87%	12.60x
Baltimore Orioles Fans	32.46%	12.27x
Pennsylvania County and Local Fair Visitors	33.89%	11.88x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.02%	3.99x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website	Composition	Index
thereporteronline.com	4.26%	157.26x
timesherald.com	3.24%	156.65x
philliesnation.com	8.46%	156.10x
delcotimes.com	10.73%	144.27x
happeningmag.com	1.24%	139.16x
pottsmerc.com	6.13%	136.16x
dailylocal.com	7.05%	133.89x
einstein.edu	2.20%	131.27x
walnutstreettheatre.org	1.80%	130.39x
philadelphia.cbslocal.com	31.52%	125.89x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	10.09%	54.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.63%	35.92x
Delaware Cluster	6.91%	24.25x
Northeast Pennsylvania Cluster	20.24%	21.12x
Central Pennsylvania Cluster	31.01%	15.39x
Lacrosse College Athletics	0.12%	13.88x
Pittsburgh News	16.08%	10.68x
New Jersey News Cluster	22.49%	10.50x
University Press	0.02%	9.85x
Ohio Universities	0.84%	9.60x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male