Explore the Philadelphia Cluster Audience
Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.
INTERESTS
The Philadelphia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 53.21% | 29.36x |
| Penn State Nittany Lions Fans | 37.24% | 20.23x |
| Philadelphia Phillies Fans | 39.10% | 17.86x |
| Republicans | 31.27% | 15.97x |
| Philadelphia Eagles Fans | 28.20% | 14.54x |
| Mid-Range Grocery Shoppers | 38.08% | 14.44x |
| Philadelphia 76ers Fans | 26.73% | 14.14x |
| Northeastern Voters | 27.19% | 12.26x |
| Aquarium Trip Planners | 27.90% | 11.33x |
| Liberal News Readers | 14.69% | 10.16x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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APPAREL RETAILERS
The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.02% | 2.70x |
| Intermix | 0.02% | 2.56x |
| Ann Taylor | 0.03% | 1.92x |
| Uniqlo | 0.02% | 1.88x |
| H&M | 0.05% | 1.88x |
| Banana Republic | 0.06% | 1.75x |
| Madewell | 0.02% | 1.66x |
| Talbots | 0.07% | 1.60x |
| Gap | 0.14% | 1.59x |
| Michael Kors | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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WEBSITES
The Philadelphia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Philadelphia Cluster audience is phillyfunguide.com.
| Website | Composition | Index |
| phillyfunguide.com | 2.00% | 179.72x |
| keswicktheatre.com | 1.22% | 175.62x |
| delawareriverwaterfront.com | 1.56% | 174.81x |
| delconewsnetwork.com | 1.29% | 172.71x |
| cooperhealth.org | 1.07% | 172.57x |
| broadstreetrun.com | 1.73% | 171.96x |
| montgomerynews.com | 3.42% | 168.56x |
| chestercounty.com | 1.24% | 166.31x |
| pcacares.org | 1.64% | 166.30x |
| mainlinemedianews.com | 1.83% | 165.99x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 24.32% | 40.12x |
| Delaware Cluster | 7.15% | 21.84x |
| Northeast Pennsylvania Cluster | 19.66% | 20.97x |
| Lacrosse College Athletics | 2.06% | 16.59x |
| Central Pennsylvania Cluster | 22.69% | 16.10x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.55% | 14.73x |
| New Jersey News Cluster | 25.64% | 13.12x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.44% | 10.61x |
| Philanthropy - Nonprofits | 0.89% | 10.28x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 3.00% | 10.26x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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DEMOGRAPHICS
The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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