PHILADELPHIA CLUSTER

Audience Size: 1.6 Million Devices

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Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Philadelphia Cluster audience.

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest	Composition	Index
Philadelphia Trip Planners	45.81%	27.21x
Penn State Nittany Lions Fans	36.60%	18.89x
Philadelphia Eagles Fans	34.64%	13.92x
Mid-Range Grocery Shoppers	34.61%	11.63x
Philadelphia 76ers Fans	28.54%	11.61x
NFL Fans	22.91%	11.37x
Liberal News Readers	16.85%	11.15x
Philadelphia Phillies Fans	32.28%	11.09x
Tampa and St Petersburg Trip Planners	16.72%	10.46x
Pennsylvania County and Local Fair Visitors	34.52%	10.44x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.44x
H&M	0.01%	1.33x
Banana Republic	0.02%	1.25x
LOFT	0.02%	1.15x
Gap	0.02%	1.12x
Jos A. Bank Clothiers	0.01%	1.05x
Mens Wearhouse	0.02%	0.89x
White House Black Market	0.01%	0.87x
American Eagle Outfitters	0.01%	0.80x
The Childrens Place	0.02%	0.80x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is buckslocalnews.com.

Website	Composition	Index
buckslocalnews.com	2.58%	92.79x
montgomerynews.com	2.99%	89.71x
philliesnation.com	5.18%	87.14x
thereporteronline.com	3.38%	86.99x
happeningmag.com	1.44%	86.99x
timesherald.com	3.23%	85.95x
delcotimes.com	10.33%	80.45x
pottsmerc.com	7.09%	78.49x
einstein.edu	2.48%	77.81x
dailylocal.com	7.82%	77.79x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity	Composition	Index
New Jersey Travel Location Cluster	11.13%	36.89x
Northeast Pennsylvania Cluster	21.87%	19.83x
Delaware Cluster	6.94%	17.62x
Central Pennsylvania Cluster	36.07%	12.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.17%	11.55x
Pittsburgh News	27.37%	10.87x
New England & Ivy League Sports	0.55%	9.65x
New Jersey News Cluster	31.81%	9.59x
Lacrosse College Athletics	0.16%	9.24x
Virginia Athletics	0.09%	8.89x

Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.

Index: A comparison of the Philadelphia Cluster audience to the internet population.

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male