Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 2.1 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 50.02% 23.31x
Penn State Nittany Lions Fans 38.23% 17.79x
Republicans 36.74% 16.21x
Philadelphia Eagles Fans 34.02% 13.56x
Mid-Range Grocery Shoppers 35.22% 13.33x
Philadelphia Phillies Fans 34.96% 12.89x
Philadelphia 76ers Fans 30.50% 11.86x
Pennsylvania County and Local Fair Visitors 32.38% 11.51x
Northeastern Voters 26.96% 10.59x
NFL Fans 22.19% 10.04x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is H&M.

Location Composition Index
H&M 0.01% 1.27x
Banana Republic 0.02% 1.26x
Gap 0.02% 1.22x
Talbots 0.01% 1.14x
Lane Bryant 0.01% 1.02x
Jos A. Bank Clothiers 0.01% 1.00x
Journeys 0.02% 0.85x
LOFT 0.01% 0.84x
Express 0.02% 0.84x
Zumiez 0.01% 0.72x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is delconewsnetwork.com.

Website Composition Index
delconewsnetwork.com 1.22% 92.85x
thereporteronline.com 2.77% 87.07x
buckslocalnews.com 2.36% 86.88x
southernchestercountyweeklies.com 1.21% 86.61x
mainlinetoday.com 2.20% 86.17x
montgomerynews.com 3.44% 86.13x
walnutstreettheatre.org 1.76% 84.60x
valleyforge.org 1.82% 83.59x
theintell.com 7.59% 83.19x
buckscountycouriertimes.com 10.15% 81.54x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 18.56% 35.80x
Delaware Cluster 7.85% 18.86x
Northeast Pennsylvania Cluster 22.89% 18.39x
Lacrosse College Athletics 0.96% 15.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 12.03x
Central Pennsylvania Cluster 33.91% 11.98x
Cars, Travel & Food 0.04% 11.35x
Local & Travel England - North Midlands 0.05% 10.95x
Mid-Atlantic Beaches 0.18% 10.84x
New Jersey News Cluster 29.92% 9.49x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male