Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 51.37% 32.59x
Penn State Nittany Lions Fans 33.95% 23.84x
Philadelphia Phillies Fans 36.76% 23.11x
Republicans 30.79% 18.84x
Philadelphia Eagles Fans 28.27% 17.71x
Mid-Range Grocery Shoppers 34.40% 16.74x
Philadelphia 76ers Fans 24.42% 15.99x
Northeastern Voters 25.22% 14.98x
Aquarium Trip Planners 23.87% 12.80x
Liberal News Readers 15.60% 11.64x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.86x
Mens Wearhouse 0.30% 0.86x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is broadstreetrun.com.

Website Composition Index
broadstreetrun.com 1.19% 173.39x
phillyfunguide.com 1.88% 167.83x
walnutstreettheatre.org 2.76% 167.69x
delawareriverwaterfront.com 1.22% 167.36x
mainlinemedianews.com 1.17% 166.28x
pcacares.org 1.27% 165.97x
einstein.edu 2.76% 165.90x
delconewsnetwork.com 1.47% 165.81x
xfinitylive.com 1.27% 164.76x
keswicktheatre.com 1.30% 163.43x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 22.25% 40.59x
Delaware Cluster 7.22% 20.92x
Northeast Pennsylvania Cluster 20.38% 20.67x
Lacrosse College Athletics 2.00% 16.45x
Central Pennsylvania Cluster 23.65% 15.11x
New Jersey News Cluster 26.44% 11.79x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.50% 9.61x
Assorted Topics (Viral Media, Paid Traffic) 4.58% 9.45x
New England & Ivy League Sports 3.03% 9.17x
Pittsburgh News 12.27% 8.85x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male