Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 991.6 Thousand Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 991.6 thousand unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 69.49% 40.16x
Penn State Nittany Lions Fans 32.06% 19.78x
Philadelphia Eagles Fans 40.07% 14.14x
Mid-Range Grocery Shoppers 38.30% 12.04x
Philadelphia 76ers Fans 31.35% 11.66x
Philadelphia Phillies Fans 36.77% 11.60x
Financial Business Intelligence Researchers 10.05% 10.53x
Pennsylvania County and Local Fair Visitors 33.03% 10.49x
Breast Cancer Fund Raisers 7.32% 10.43x
Remdesivir Information Researchers 9.96% 9.76x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is H&M.

Location Composition Index
H&M 0.05% 4.44x
American Eagle Outfitters 0.06% 4.21x
Gap 0.02% 2.20x
Dressbarn 0.02% 1.88x
J. Crew 0.01% 1.63x
Old Navy 0.03% 1.38x
Lane Bryant 0.01% 1.30x
Lululemon 0.01% 1.19x
Talbots 0.01% 1.09x
Mens Wearhouse 0.01% 0.99x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website Composition Index
thereporteronline.com 4.14% 114.39x
happeningmag.com 1.46% 112.12x
timesherald.com 2.70% 111.94x
philliesnation.com 6.23% 110.81x
delcotimes.com 8.99% 102.96x
sanatogapost.com 1.00% 100.95x
pottsmerc.com 6.07% 100.75x
dailylocal.com 6.99% 97.35x
walnutstreettheatre.org 1.26% 95.97x
einstein.edu 2.13% 94.13x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.70% 41.53x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.03% 27.81x
Delaware Cluster 7.42% 20.73x
Northeast Pennsylvania Cluster 19.71% 18.67x
Central Pennsylvania Cluster 31.52% 13.04x
Lacrosse College Athletics 0.12% 12.01x
Environmental Conservation 0.02% 11.88x
Mid-Atlantic Beaches 0.01% 10.90x
Pittsburgh News 18.89% 9.97x
New England & Ivy League Sports 0.51% 9.86x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male