Explore the Philadelphia Cluster Audience
Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Philadelphia Cluster audience.
INTERESTS
The Philadelphia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 54.41% | 19.38x |
| Penn State Nittany Lions Fans | 41.04% | 17.94x |
| Philadelphia Phillies Fans | 34.93% | 11.34x |
| Mid-Range Grocery Shoppers | 39.90% | 10.74x |
| Philadelphia Eagles Fans | 38.01% | 10.36x |
| Northeastern Voters | 30.52% | 10.16x |
| Pennsylvania County and Local Fair Visitors | 40.64% | 9.72x |
| Philadelphia 76ers Fans | 29.84% | 9.69x |
| Liberal News Readers | 22.23% | 8.47x |
| NFL Fans | 26.04% | 8.39x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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APPAREL RETAILERS
The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 2.19x |
| Gap | 0.02% | 2.00x |
| Jos A. Bank Clothiers | 0.01% | 1.98x |
| LOFT | 0.02% | 1.92x |
| Chicos | 0.02% | 1.76x |
| White House Black Market | 0.02% | 1.62x |
| Express | 0.01% | 1.47x |
| Aeropostale | 0.01% | 1.31x |
| Victoria's Secret | 0.02% | 1.28x |
| Journeys | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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WEBSITES
The Philadelphia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.
| Website | Composition | Index |
| thereporteronline.com | 2.97% | 87.17x |
| buckslocalnews.com | 3.43% | 85.80x |
| theintell.com | 6.22% | 85.52x |
| timesherald.com | 4.02% | 81.70x |
| montgomerynews.com | 3.43% | 80.23x |
| pottsmerc.com | 7.60% | 78.80x |
| mainlinehealth.org | 1.50% | 78.79x |
| buckscountycouriertimes.com | 12.62% | 78.26x |
| happeningmag.com | 1.41% | 76.91x |
| papreplive.com | 1.64% | 76.24x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 16.96% | 32.80x |
| Northeast Pennsylvania Cluster | 28.61% | 19.11x |
| Delaware Cluster | 9.02% | 17.24x |
| Lacrosse College Athletics | 0.55% | 15.25x |
| Central Pennsylvania Cluster | 44.52% | 11.22x |
| Pittsburgh News | 35.19% | 10.36x |
| New Jersey News Cluster | 34.57% | 9.53x |
| Virginia Athletics | 0.16% | 9.47x |
| New England & Ivy League Sports | 0.83% | 8.86x |
| Mid-Atlantic Beaches | 0.14% | 8.59x |
Composition Percentage:
The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
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DEMOGRAPHICS
The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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