Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 2.2 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 34.22% 40.12x
Penn State Nittany Lions Fans 32.09% 29.13x
Liberal News Readers 16.04% 24.82x
Tampa and St Petersburg Trip Planners 17.65% 21.60x
Philadelphia Eagles Fans 28.34% 20.84x
Junk Food Lovers 16.04% 20.41x
Pennsylvania County and Local Fair Visitors 35.29% 19.56x
Philadelphia 76ers Fans 24.06% 19.00x
TV Advertising Professionals 10.70% 18.98x
Readers of South Asian Content 13.90% 18.81x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.10% 0.69x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is delconewsnetwork.com.

Website Composition Index
delconewsnetwork.com 1.01% 70.04x
walnutstreettheatre.org 1.04% 69.95x
thereporteronline.com 3.01% 69.10x
buckslocalnews.com 3.34% 68.55x
mainlinetoday.com 1.16% 68.22x
theintell.com 6.87% 67.29x
montgomerynews.com 3.42% 65.38x
buckscountycouriertimes.com 11.98% 65.26x
philliesnation.com 2.23% 64.64x
timesherald.com 4.07% 64.41x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 15.16% 52.36x
Delaware Cluster 8.31% 24.53x
Northeast Pennsylvania Cluster 22.12% 23.62x
Central Pennsylvania Cluster 39.67% 17.13x
New England & Ivy League Sports 0.83% 15.90x
Pakistan Cluster 1.35% 15.02x
Pittsburgh News 27.62% 14.61x
Fox News Content Consumers 8.31% 14.02x
Parenting Blogs 0.83% 13.70x
New Jersey News Cluster 27.52% 13.39x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male