Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 2 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 48.40% 25.18x
Penn State Nittany Lions Fans 39.59% 18.41x
Philadelphia Eagles Fans 34.96% 13.39x
Liberal News Readers 19.24% 11.35x
Mid-Range Grocery Shoppers 34.56% 11.27x
NFL Fans 24.20% 11.06x
Philadelphia Phillies Fans 30.79% 11.01x
Pennsylvania County and Local Fair Visitors 34.83% 10.82x
Philadelphia 76ers Fans 28.65% 10.71x
MLB Fans 22.96% 10.31x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.74x
Chicos 0.02% 1.41x
Old Navy 0.03% 1.30x
Gap 0.01% 1.12x
Dressbarn 0.01% 1.05x
LOFT 0.01% 0.92x
Lane Bryant 0.01% 0.85x
Mens Wearhouse 0.01% 0.75x
Express 0.01% 0.74x
The Childrens Place 0.02% 0.72x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is buckslocalnews.com.

Website Composition Index
buckslocalnews.com 2.94% 77.68x
thereporteronline.com 3.07% 75.69x
happeningmag.com 1.65% 75.40x
montgomerynews.com 3.35% 74.47x
theintell.com 4.04% 73.76x
timesherald.com 3.68% 72.86x
philliesnation.com 4.29% 71.59x
delcotimes.com 11.01% 70.92x
einstein.edu 2.35% 67.70x
pottsmerc.com 7.06% 67.49x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 11.34% 37.26x
Northeast Pennsylvania Cluster 22.83% 19.96x
Delaware Cluster 6.98% 17.95x
Central Pennsylvania Cluster 39.25% 12.48x
Pittsburgh News 30.27% 11.30x
Lacrosse College Athletics 0.24% 10.59x
Horse Racing 0.22% 10.09x
New Jersey News Cluster 31.07% 10.02x
New England & Ivy League Sports 0.56% 9.76x
Mid-Atlantic Beaches 0.05% 9.64x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male