Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 50.83% 31.21x
Penn State Nittany Lions Fans 35.97% 21.54x
Philadelphia Phillies Fans 37.99% 20.12x
Republicans 30.86% 17.22x
Philadelphia Eagles Fans 27.60% 16.46x
Mid-Range Grocery Shoppers 36.75% 14.99x
Philadelphia 76ers Fans 25.28% 14.78x
Northeastern Voters 26.75% 13.49x
Aquarium Trip Planners 25.90% 12.06x
Liberal News Readers 15.24% 10.82x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Coach.

Location Composition Index
Coach 0.15% 2.76x
Intermix 0.02% 2.54x
Uniqlo 0.03% 2.39x
Club Monaco 0.02% 2.34x
Ann Taylor 0.04% 2.26x
H&M 0.09% 2.08x
Banana Republic 0.08% 2.03x
Madewell 0.03% 1.93x
Michael Kors 0.04% 1.90x
Dressbarn 0.07% 1.86x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is delawareriverwaterfront.com.

Website Composition Index
delawareriverwaterfront.com 1.24% 194.66x
phillyfunguide.com 1.83% 190.90x
broadstreetrun.com 1.40% 189.47x
delconewsnetwork.com 1.32% 184.83x
mainlinemedianews.com 1.39% 183.19x
keswicktheatre.com 1.27% 182.94x
pcacares.org 1.44% 182.25x
walnutstreettheatre.org 3.26% 180.61x
xfinitylive.com 1.53% 178.27x
chestercounty.com 1.22% 177.43x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 23.05% 42.75x
Delaware Cluster 6.99% 23.03x
Northeast Pennsylvania Cluster 19.37% 21.81x
Lacrosse College Athletics 1.98% 17.11x
Washington D.C. Hotels 0.03% 16.46x
Central Pennsylvania Cluster 22.07% 16.46x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.47% 15.47x
New Jersey News Cluster 25.08% 13.58x
Local & Travel England - North Midlands 0.03% 11.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 10.79x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male