Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.5 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 52.72% 26.00x
Penn State Nittany Lions Fans 36.95% 19.18x
Philadelphia Phillies Fans 39.53% 18.16x
Republicans 34.75% 15.69x
Mid-Range Grocery Shoppers 34.23% 14.94x
Philadelphia Eagles Fans 29.53% 13.55x
Northeastern Voters 27.30% 12.33x
Philadelphia 76ers Fans 24.32% 11.86x
Aquarium Trip Planners 24.15% 10.27x
Liberal News Readers 18.23% 9.14x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.10% 5.50x
The North Face 0.11% 4.05x
Intermix 0.03% 3.59x
Brooks Brothers 0.09% 2.14x
Gap 0.22% 1.94x
Uniqlo 0.04% 1.87x
Bonobos 0.11% 1.80x
Jos A. Bank Clothiers 0.54% 1.71x
H&M 0.12% 1.59x
Ann Taylor 0.05% 1.54x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is walnutstreettheatre.org.

Website Composition Index
walnutstreettheatre.org 2.29% 135.21x
einstein.edu 2.23% 134.42x
pcacares.org 1.11% 133.59x
xfinitylive.com 1.05% 132.74x
phillyfunguide.com 1.84% 132.17x
delconewsnetwork.com 1.64% 131.09x
keswicktheatre.com 1.25% 130.58x
southernchestercountyweeklies.com 1.61% 125.84x
chestercounty.com 1.36% 125.04x
delawareriverwaterfront.com 1.57% 124.26x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 23.12% 34.50x
Delaware Cluster 8.29% 17.72x
Northeast Pennsylvania Cluster 23.44% 17.20x
Lacrosse College Athletics 1.68% 14.71x
Washington D.C. Hotels 0.01% 12.67x
Central Pennsylvania Cluster 27.80% 12.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.33% 11.50x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 9.93x
New Jersey News Cluster 30.90% 9.46x
Mid-Atlantic Beaches 0.29% 9.24x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male