Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.5 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 43.44% 30.53x
Penn State Nittany Lions Fans 33.29% 18.84x
Philadelphia Eagles Fans 35.89% 13.97x
Philadelphia 76ers Fans 29.84% 11.62x
Mid-Range Grocery Shoppers 34.34% 11.23x
Liberal News Readers 12.12% 11.23x
Philadelphia Phillies Fans 32.98% 11.19x
Tampa and St Petersburg Trip Planners 14.65% 11.01x
Pennsylvania County and Local Fair Visitors 32.10% 10.49x
Remdesivir Information Researchers 10.56% 10.39x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.11x
Banana Republic 0.01% 1.11x
Mens Wearhouse 0.01% 0.80x
Old Navy 0.01% 0.77x
The Childrens Place 0.01% 0.65x
Journeys 0.01% 0.65x
Victoria's Secret 0.01% 0.61x
Carhartt 0.06% 0.45x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is montgomerynews.com.

Website Composition Index
montgomerynews.com 1.16% 84.07x
philliesnation.com 4.72% 81.13x
thereporteronline.com 3.95% 80.91x
timesherald.com 2.75% 80.08x
happeningmag.com 1.80% 78.43x
delcotimes.com 8.54% 75.73x
walnutstreettheatre.org 1.18% 74.89x
975thefanatic.com 1.14% 74.21x
einstein.edu 2.00% 73.05x
pottsmerc.com 5.98% 72.92x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 11.39% 33.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.54% 24.21x
Delaware Cluster 7.60% 18.51x
Northeast Pennsylvania Cluster 19.27% 17.48x
Central Pennsylvania Cluster 33.01% 12.23x
Hudson Valley New York Media 5.88% 9.63x
Pittsburgh News 22.70% 9.61x
Northern California Cluster 6.19% 9.58x
Fox News Content Consumers 3.39% 9.42x
New Jersey News Cluster 29.36% 9.24x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male