Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.5 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 49.61% 26.72x
Penn State Nittany Lions Fans 40.83% 19.18x
Philadelphia Eagles Fans 37.04% 13.62x
Mid-Range Grocery Shoppers 35.86% 11.96x
Philadelphia Phillies Fans 34.06% 11.59x
Pennsylvania County and Local Fair Visitors 36.51% 11.34x
NFL Fans 25.11% 11.17x
MLB Fans 23.60% 11.10x
Liberal News Readers 19.83% 11.09x
Philadelphia 76ers Fans 29.23% 11.08x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.45x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website Composition Index
thereporteronline.com 2.83% 99.34x
buckslocalnews.com 3.04% 95.79x
theintell.com 4.27% 92.44x
timesherald.com 3.39% 88.67x
montgomerynews.com 3.16% 87.89x
happeningmag.com 1.99% 87.29x
philliesnation.com 3.52% 86.77x
pottsmerc.com 7.18% 85.14x
delcotimes.com 11.46% 82.55x
buckscountycouriertimes.com 12.70% 82.39x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 12.09% 39.65x
Northeast Pennsylvania Cluster 23.20% 21.00x
Delaware Cluster 6.89% 19.34x
Central Pennsylvania Cluster 38.48% 13.44x
Lacrosse College Athletics 0.26% 12.65x
Mid-Atlantic Beaches 0.08% 12.61x
Pittsburgh News 30.76% 11.70x
New Jersey News Cluster 29.45% 10.46x
Horse Racing 0.33% 10.26x
Fox News Content Consumers 5.43% 10.12x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male