Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 2.4 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 46.14% 22.60x
Penn State Nittany Lions Fans 38.97% 18.35x
Mid-Range Grocery Shoppers 34.63% 13.16x
Philadelphia Phillies Fans 34.20% 13.01x
Pennsylvania County and Local Fair Visitors 36.51% 12.52x
Philadelphia Eagles Fans 30.96% 12.33x
Northeastern Voters 28.35% 11.40x
Philadelphia 76ers Fans 27.83% 11.31x
Renaissance Faire Visitors 24.62% 9.09x
NFL Fans 20.32% 8.92x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Gap.

Location Composition Index
Gap 0.01% 4.04x
Carhartt 0.06% 0.48x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is delconewsnetwork.com.

Website Composition Index
delconewsnetwork.com 1.01% 81.32x
walnutstreettheatre.org 1.25% 78.63x
southernchestercountyweeklies.com 1.11% 78.18x
thereporteronline.com 2.74% 77.96x
buckslocalnews.com 3.01% 77.57x
mainlinetoday.com 1.48% 77.26x
montgomerynews.com 3.19% 76.05x
philliesnation.com 2.03% 75.69x
valleyforge.org 1.25% 75.45x
theintell.com 7.46% 74.81x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 17.51% 34.12x
Northeast Pennsylvania Cluster 27.40% 18.86x
Delaware Cluster 8.72% 17.68x
Lacrosse College Athletics 0.74% 14.35x
Central Pennsylvania Cluster 41.77% 12.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.89x
Cars, Travel & Food 0.02% 10.63x
Mid-Atlantic Beaches 0.16% 10.24x
Pittsburgh News 31.17% 10.07x
New Jersey News Cluster 30.91% 9.23x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male