Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 700.2 Thousand Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 700.2 thousand unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 79.03% 40.45x
Philadelphia Phillies Fans 67.94% 22.41x
Penn State Nittany Lions Fans 37.65% 20.43x
Pittsburgh Penguins Fans 29.00% 14.17x
Philadelphia 76ers Fans 49.93% 13.76x
Retired Government Employees 6.86% 13.68x
Pittsburgh Steelers Fans 28.77% 13.28x
Philadelphia Eagles Fans 48.87% 12.60x
Baltimore Orioles Fans 32.46% 12.27x
Pennsylvania County and Local Fair Visitors 33.89% 11.88x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 3.99x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website Composition Index
thereporteronline.com 4.26% 157.26x
timesherald.com 3.24% 156.65x
philliesnation.com 8.46% 156.10x
delcotimes.com 10.73% 144.27x
happeningmag.com 1.24% 139.16x
pottsmerc.com 6.13% 136.16x
dailylocal.com 7.05% 133.89x
einstein.edu 2.20% 131.27x
walnutstreettheatre.org 1.80% 130.39x
philadelphia.cbslocal.com 31.52% 125.89x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 10.09% 54.66x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.63% 35.92x
Delaware Cluster 6.91% 24.25x
Northeast Pennsylvania Cluster 20.24% 21.12x
Central Pennsylvania Cluster 31.01% 15.39x
Lacrosse College Athletics 0.12% 13.88x
Pittsburgh News 16.08% 10.68x
New Jersey News Cluster 22.49% 10.50x
University Press 0.02% 9.85x
Ohio Universities 0.84% 9.60x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male