Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 2 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 55.18% 25.46x
Penn State Nittany Lions Fans 40.07% 19.04x
Republicans 37.67% 16.12x
Philadelphia Eagles Fans 37.08% 14.82x
Philadelphia Phillies Fans 38.43% 14.67x
Mid-Range Grocery Shoppers 37.20% 13.99x
Philadelphia 76ers Fans 32.58% 13.47x
Northeastern Voters 27.82% 11.23x
NFL Fans 24.02% 10.82x
Liberal News Readers 19.95% 10.14x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.03% 5.02x
Intermix 0.01% 3.83x
The North Face 0.03% 3.33x
Bonobos 0.02% 3.03x
Uniqlo 0.02% 2.57x
American Apparel 0.03% 2.18x
Gap 0.10% 2.00x
H&M 0.07% 1.97x
Brooks Brothers 0.03% 1.93x
Ann Taylor 0.02% 1.81x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is delawareriverwaterfront.com.

Website Composition Index
delawareriverwaterfront.com 1.33% 130.41x
phillyfunguide.com 1.23% 129.33x
delconewsnetwork.com 1.28% 126.34x
crossingbroad.com 1.30% 124.18x
worldcafelive.com 1.31% 123.86x
southernchestercountyweeklies.com 1.20% 119.36x
chestercounty.com 1.19% 118.81x
buckslocalnews.com 2.36% 118.23x
montgomerynews.com 3.42% 118.08x
thereporteronline.com 2.57% 116.26x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 20.07% 40.95x
Delaware Cluster 8.29% 20.85x
Northeast Pennsylvania Cluster 20.80% 20.53x
Lacrosse College Athletics 1.25% 15.66x
Central Pennsylvania Cluster 27.61% 13.94x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.89x
Local & Travel England - North Midlands 0.05% 12.52x
New Jersey News Cluster 27.86% 11.41x
Cars, Travel & Food 0.19% 10.62x
Mid-Atlantic Beaches 0.20% 10.28x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male