Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.5 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 50.47% 27.93x
Penn State Nittany Lions Fans 41.58% 21.22x
Philadelphia Eagles Fans 36.49% 14.30x
Mid-Range Grocery Shoppers 37.14% 13.16x
Philadelphia Phillies Fans 35.65% 12.49x
Pennsylvania County and Local Fair Visitors 37.09% 12.49x
Liberal News Readers 19.50% 12.15x
MLB Fans 24.44% 11.89x
NFL Fans 24.12% 11.54x
Philadelphia 76ers Fans 28.69% 11.16x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.36x
Express 0.01% 1.34x
Journeys 0.02% 1.18x
The Childrens Place 0.01% 1.09x
Carhartt 0.06% 0.63x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website Composition Index
thereporteronline.com 2.61% 103.15x
buckslocalnews.com 3.07% 101.45x
theintell.com 5.06% 99.26x
timesherald.com 3.36% 97.63x
montgomerynews.com 3.04% 92.24x
happeningmag.com 1.24% 91.44x
pottsmerc.com 6.81% 90.78x
buckscountycouriertimes.com 12.55% 87.90x
philliesnation.com 2.73% 87.68x
papreplive.com 1.58% 85.46x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 13.87% 43.64x
Northeast Pennsylvania Cluster 25.56% 23.81x
Delaware Cluster 7.67% 22.69x
Lacrosse College Athletics 0.38% 20.19x
Central Pennsylvania Cluster 40.61% 14.52x
Pittsburgh News 33.70% 12.62x
Virginia Athletics 0.12% 12.40x
New Jersey News Cluster 30.66% 12.23x
Mid-Atlantic Beaches 0.10% 12.04x
New England & Ivy League Sports 0.59% 12.03x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male