Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 42.95% 36.15x
Penn State Nittany Lions Fans 29.55% 24.41x
Philadelphia Phillies Fans 33.07% 23.34x
Republicans 27.35% 20.95x
Philadelphia Eagles Fans 25.77% 17.99x
Mid-Range Grocery Shoppers 29.76% 17.64x
Philadelphia 76ers Fans 21.78% 15.66x
Northeastern Voters 21.72% 15.44x
Liberal News Readers 13.31% 12.63x
Aquarium Trip Planners 19.17% 12.44x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.05% 3.25x
The North Face 0.06% 2.72x
Intermix 0.02% 2.22x
Uniqlo 0.04% 2.09x
Brooks Brothers 0.07% 1.99x
Gap 0.23% 1.97x
Bonobos 0.14% 1.95x
Jos A. Bank Clothiers 0.53% 1.78x
H&M 0.13% 1.77x
Ann Taylor 0.05% 1.61x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is walnutstreettheatre.org.

Website Composition Index
walnutstreettheatre.org 1.93% 121.87x
einstein.edu 1.89% 120.21x
phillyfunguide.com 1.69% 117.76x
delconewsnetwork.com 1.60% 116.93x
keswicktheatre.com 1.16% 115.66x
southernchestercountyweeklies.com 1.52% 112.62x
delawareriverwaterfront.com 1.63% 110.26x
worldcafelive.com 1.87% 110.13x
chestercounty.com 1.30% 110.00x
crossingbroad.com 2.67% 108.89x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 22.82% 37.61x
Northeast Pennsylvania Cluster 22.01% 19.58x
Delaware Cluster 8.25% 19.07x
Lacrosse College Athletics 1.72% 16.13x
Central Pennsylvania Cluster 26.29% 13.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.30% 12.61x
Local & Travel England - North Midlands 0.04% 12.54x
Washington D.C. Hotels 0.01% 12.40x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 11.30x
New Jersey News Cluster 28.52% 10.76x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male