Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.7 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 53.31% 30.64x
Penn State Nittany Lions Fans 11.00% 20.65x
Philadelphia Phillies Fans 38.00% 18.22x
Republicans 30.13% 15.94x
Mid-Range Grocery Shoppers 38.96% 14.56x
Philadelphia Eagles Fans 26.65% 14.34x
Philadelphia 76ers Fans 24.96% 14.32x
Northeastern Voters 25.89% 12.42x
Liberal News Readers 13.61% 9.74x
NFL Fans 13.73% 9.28x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 3.13x
Intermix 0.02% 2.41x
Ann Taylor 0.04% 2.30x
Zara 0.04% 2.01x
H&M 0.06% 1.93x
Uniqlo 0.02% 1.77x
Gap 0.14% 1.70x
Banana Republic 0.05% 1.69x
Madewell 0.02% 1.68x
Talbots 0.06% 1.62x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is manncenter.org.

Website Composition Index
manncenter.org 1.17% 201.03x
phillyfunguide.com 2.06% 191.49x
passyunkpost.com 0.57% 191.37x
broadstreetrun.com 1.82% 188.50x
delawareriverwaterfront.com 1.59% 187.14x
keswicktheatre.com 1.16% 185.85x
delconewsnetwork.com 1.30% 181.82x
cooperhealth.org 1.27% 181.63x
phillyinfluencer.com 0.58% 181.16x
worldcafelive.com 1.84% 178.52x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 24.66% 39.83x
Delaware Cluster 7.03% 21.22x
Northeast Pennsylvania Cluster 19.28% 21.21x
Central Pennsylvania Cluster 21.90% 16.40x
Lacrosse College Athletics 2.04% 16.17x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.61% 15.10x
New Jersey News Cluster 24.86% 13.34x
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.89% 10.79x
Fox News Content Consumers 7.15% 10.26x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 9.92x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999