Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.9 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 56.30% 24.35x
Penn State Nittany Lions Fans 41.54% 18.21x
Republicans 38.04% 15.66x
Philadelphia Phillies Fans 40.23% 15.03x
Philadelphia Eagles Fans 36.80% 13.93x
Mid-Range Grocery Shoppers 39.80% 13.21x
Philadelphia 76ers Fans 33.21% 12.84x
Northeastern Voters 28.65% 11.41x
NFL Fans 23.45% 9.90x
Liberal News Readers 20.70% 9.75x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.04% 3.41x
Intermix 0.02% 2.59x
Bonobos 0.17% 2.21x
The North Face 0.03% 1.88x
Ann Taylor 0.04% 1.88x
H&M 0.10% 1.81x
Uniqlo 0.03% 1.79x
Gap 0.14% 1.73x
Jos A. Bank Clothiers 0.40% 1.67x
Free People 0.02% 1.49x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is walnutstreettheatre.org.

Website Composition Index
walnutstreettheatre.org 1.20% 130.01x
phillyfunguide.com 1.29% 129.20x
delconewsnetwork.com 1.32% 127.35x
delawareriverwaterfront.com 1.48% 125.66x
einstein.edu 1.26% 123.56x
crossingbroad.com 1.73% 122.87x
worldcafelive.com 1.45% 122.43x
southernchestercountyweeklies.com 1.28% 121.20x
chestercounty.com 1.16% 119.64x
montgomerynews.com 3.51% 119.21x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 20.97% 38.42x
Delaware Cluster 8.77% 20.07x
Northeast Pennsylvania Cluster 21.30% 19.96x
Lacrosse College Athletics 1.34% 15.15x
Central Pennsylvania Cluster 27.07% 13.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 12.95x
Local & Travel England - North Midlands 0.05% 12.34x
New Jersey News Cluster 27.94% 11.38x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.17% 10.50x
Environmental Conservation 0.05% 9.93x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male