Dstillery Audiences

PHILADELPHIA CLUSTER

Audience Size: 1.6 Million Devices

Explore the Philadelphia Cluster Audience

Below you'll find more information about the Philadelphia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Philadelphia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Philadelphia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Philadelphia Cluster audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 54.41% 19.38x
Penn State Nittany Lions Fans 41.04% 17.94x
Philadelphia Phillies Fans 34.93% 11.34x
Mid-Range Grocery Shoppers 39.90% 10.74x
Philadelphia Eagles Fans 38.01% 10.36x
Northeastern Voters 30.52% 10.16x
Pennsylvania County and Local Fair Visitors 40.64% 9.72x
Philadelphia 76ers Fans 29.84% 9.69x
Liberal News Readers 22.23% 8.47x
NFL Fans 26.04% 8.39x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Interest attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Philadelphia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Philadelphia Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 2.19x
Gap 0.02% 2.00x
Jos A. Bank Clothiers 0.01% 1.98x
LOFT 0.02% 1.92x
Chicos 0.02% 1.76x
White House Black Market 0.02% 1.62x
Express 0.01% 1.47x
Aeropostale 0.01% 1.31x
Victoria's Secret 0.02% 1.28x
Journeys 0.02% 1.24x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Location attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Philadelphia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Philadelphia Cluster audience is thereporteronline.com.

Website Composition Index
thereporteronline.com 2.97% 87.17x
buckslocalnews.com 3.43% 85.80x
theintell.com 6.22% 85.52x
timesherald.com 4.02% 81.70x
montgomerynews.com 3.43% 80.23x
pottsmerc.com 7.60% 78.80x
mainlinehealth.org 1.50% 78.79x
buckscountycouriertimes.com 12.62% 78.26x
happeningmag.com 1.41% 76.91x
papreplive.com 1.64% 76.24x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Web attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Philadelphia Cluster audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 16.96% 32.80x
Northeast Pennsylvania Cluster 28.61% 19.11x
Delaware Cluster 9.02% 17.24x
Lacrosse College Athletics 0.55% 15.25x
Central Pennsylvania Cluster 44.52% 11.22x
Pittsburgh News 35.19% 10.36x
New Jersey News Cluster 34.57% 9.53x
Virginia Athletics 0.16% 9.47x
New England & Ivy League Sports 0.83% 8.86x
Mid-Atlantic Beaches 0.14% 8.59x
Composition Percentage: The overlap percentage between the Philadelphia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Philadelphia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Philadelphia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male