Explore the Philippines News Audience
Below you'll find more information about the Philippines News audience, broken down in different categories based on their digital and physical behaviors. These are 334.8 thousand unique devices whose actions qualify for the Philippines News audience.
INTERESTS
The Philippines News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Philippines News audience is Readers of Filipinos Content.
| Interest | Composition | Index |
| Readers of Filipinos Content | 66.54% | 40.62x |
| Readers of South Asian Content | 61.56% | 35.53x |
| Los Angeles Lakers Fans | 0.89% | 21.47x |
| Readers of Bengali Content | 17.16% | 10.49x |
| Financial Business Intelligence Researchers | 15.25% | 9.78x |
| NBA Fans | 14.71% | 9.63x |
| Executive and C-Suite | 15.85% | 9.42x |
| Readers of Japanese Content | 16.23% | 9.18x |
| Drama Show Watchers | 12.57% | 8.92x |
| Readers of Hispanic Content | 17.47% | 8.28x |
Composition Percentage:
The overlap percentage between the Philippines News audience and the Interest attribute.
Index: A comparison of the Philippines News audience to the internet population.
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APPAREL RETAILERS
The Philippines News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Philippines News audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.08% | 2.71x |
| American Apparel | 0.04% | 2.16x |
| Zumiez | 0.04% | 2.09x |
| Forever 21 | 0.05% | 1.74x |
| Coach | 0.06% | 1.67x |
| Journeys | 0.03% | 1.66x |
| The Childrens Place | 0.05% | 1.59x |
| Gap | 0.10% | 1.59x |
| American Eagle Outfitters | 0.05% | 1.58x |
| Express | 0.03% | 1.58x |
Composition Percentage:
The overlap percentage between the Philippines News audience and the Location attribute.
Index: A comparison of the Philippines News audience to the internet population.
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WEBSITES
The Philippines News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Philippines News audience is philstar.com.
| Website | Composition | Index |
| philstar.com | 32.23% | 693.60x |
| abs-cbn.com | 38.56% | 547.19x |
| gmanetwork.com | 47.92% | 472.65x |
| inquirer.net | 55.67% | 339.52x |
| mycci.net | 6.42% | 315.99x |
| mousebreaker.com | 7.13% | 313.24x |
| icemd.com | 7.30% | 281.47x |
| automobilemag.com | 4.47% | 255.70x |
| foxyfolksy.com | 3.89% | 243.51x |
| kawalingpinoy.com | 10.69% | 233.79x |
Composition Percentage:
The overlap percentage between the Philippines News audience and the Web attribute.
Index: A comparison of the Philippines News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Philippines News audience is Asia Travel.
| Content Affinity | Composition | Index |
| Asia Travel | 10.10% | 22.01x |
| K-Pop | 2.90% | 19.15x |
| South Africa News Cluster | 2.87% | 15.55x |
| Cuba & Mexico Media | 1.42% | 12.70x |
| India News | 16.40% | 12.70x |
| International Travel | 1.30% | 12.41x |
| Celebrity Gossip & News | 8.24% | 12.26x |
| Cars, Travel & Food | 0.97% | 12.12x |
| Tennis, Golf & Boxing | 7.38% | 11.94x |
| Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) | 11.17% | 11.93x |
Composition Percentage:
The overlap percentage between the Philippines News audience and the Content Affinity attribute.
Index: A comparison of the Philippines News audience to the internet population.
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DEMOGRAPHICS
The Philippines News audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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