PHOENIX NEWS

Audience Size: 2.2 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	45.76%	25.40x
Phoenix Trip Planners	48.55%	21.76x
Arizona Trip Planners	40.96%	16.94x
Liberal News Readers	13.26%	9.69x
Ride Share Drivers	19.78%	9.18x
Arizona Cardinals Fans	13.33%	8.83x
Conservative News Readers	14.17%	8.45x
TV Advertising Professionals	13.46%	8.32x
Financial Business Intelligence Researchers	13.36%	8.29x
Entertainment Industry Decision Makers	13.54%	8.25x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.06%	1.83x
Lorna Jane	0.01%	1.66x
Chicos	0.04%	1.08x
American Apparel	0.02%	0.93x
Tommy Bahama	0.02%	0.92x
REI	0.01%	0.90x
Coach	0.03%	0.81x
Carhartt	0.13%	0.79x
Free People	0.01%	0.78x
Brooks Brothers	0.02%	0.78x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is casinodelsol.com.

Website	Composition	Index
casinodelsol.com	0.44%	153.97x
valleymetro.org	0.93%	149.99x
luckymanonline.com	0.85%	147.30x
fourthavenue.org	0.53%	145.77x
azhumane.org	2.10%	145.05x
raisingarizonakids.com	2.92%	144.02x
westvalleyview.com	0.33%	142.04x
kfma.com	0.52%	141.81x
phoenixcomicon.com	0.62%	140.43x
eventsabout.com	1.30%	140.23x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.20%	12.23x
Pac 12 Sports	1.81%	11.34x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.24%	11.16x
Fox News Content Consumers	6.82%	9.77x
New Mexico News	5.05%	9.33x
Cuba & Mexico Media	1.04%	9.26x
Environmental Conservation	0.04%	9.08x
Las Vegas Hotels	8.36%	8.68x
Local & Travel England - North Midlands	0.02%	8.64x
Australia & New Zealand Media	2.86%	8.23x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age and income brackets.

Age

55-64

Income

Under $25,000