Explore the Phoenix News Audience
Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 336.2 thousand unique devices whose actions qualify for the Phoenix News audience.
INTERESTS
The Phoenix News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phoenix News audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 79.16% | 37.21x |
| Arizona Wildcats Fans | 57.43% | 29.22x |
| Arizona Trip Planners | 61.35% | 21.11x |
| Arizona Cardinals Fans | 35.75% | 11.98x |
| San Diego Trip Planners | 13.51% | 9.89x |
| Phoenix Suns Fans | 32.09% | 9.66x |
| Telluride Trip Planners | 12.02% | 9.19x |
| Los Angeles Trip Planners | 14.99% | 8.74x |
| Utility Workwear Shoppers | 5.07% | 8.68x |
| Los Angeles Mass Transit Commuters | 16.08% | 8.54x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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APPAREL RETAILERS
The Phoenix News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.20% | 17.51x |
| Lane Bryant | 0.01% | 2.21x |
| Old Navy | 0.01% | 0.93x |
| Maurices | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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WEBSITES
The Phoenix News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phoenix News audience is yourvalley.net.
| Website | Composition | Index |
| yourvalley.net | 1.17% | 111.90x |
| arizonalottery.com | 1.09% | 108.92x |
| kvoa.com | 14.46% | 103.67x |
| kold.com | 19.04% | 102.76x |
| kgun9.com | 17.01% | 99.34x |
| az.gov | 2.74% | 96.60x |
| azfamily.com | 41.05% | 92.39x |
| eastvalleytribune.com | 1.50% | 92.18x |
| tucsontopia.com | 1.08% | 90.08x |
| abc15.com | 54.83% | 79.62x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phoenix News audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 5.35% | 8.27x |
| San Diego Cluster | 3.67% | 7.71x |
| New Mexico News | 4.72% | 7.54x |
| Central California Cluster | 0.93% | 7.46x |
| Los Angeles News | 9.68% | 7.13x |
| Northern California Cluster | 3.42% | 7.03x |
| Pac 12 Sports | 0.69% | 6.52x |
| National Parks | 0.03% | 6.48x |
| Australia & New Zealand Media | 0.85% | 6.47x |
| Fox News Content Consumers | 3.26% | 6.46x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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DEMOGRAPHICS
The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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