Explore the Phoenix News Audience
Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Phoenix News audience.
INTERESTS
The Phoenix News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 47.75% | 24.75x |
| Phoenix Trip Planners | 48.48% | 23.91x |
| Arizona Trip Planners | 57.17% | 16.78x |
| Arizona Diamondbacks Fans | 32.97% | 12.91x |
| Liberal News Readers | 11.53% | 11.00x |
| Ride Share Drivers | 25.14% | 10.58x |
| Arizona Cardinals Fans | 18.38% | 9.60x |
| Financial Business Intelligence Researchers | 11.44% | 9.56x |
| Phoenix Suns Fans | 24.24% | 9.46x |
| Financial News Readers | 9.36% | 9.02x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Curious about what else the Phoenix News audience is interested in?
Sign Up
APPAREL RETAILERS
The Phoenix News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phoenix News audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.47x |
| Buckle | 0.03% | 1.88x |
| Forever 21 | 0.01% | 1.65x |
| Chicos | 0.02% | 1.62x |
| Journeys | 0.03% | 1.58x |
| Michael Kors | 0.01% | 1.44x |
| H&M | 0.01% | 1.43x |
| White House Black Market | 0.02% | 1.42x |
| LOFT | 0.02% | 1.36x |
| Zumiez | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Want to find more of the Phoenix News audience in the real world?
Sign Up
WEBSITES
The Phoenix News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.
| Website | Composition | Index |
| eastvalleytribune.com | 1.01% | 90.92x |
| yourvalley.net | 4.81% | 79.93x |
| hssaz.org | 1.02% | 78.83x |
| wmicentral.com | 1.03% | 77.28x |
| kold.com | 19.49% | 76.80x |
| kgun9.com | 18.59% | 76.72x |
| kvoa.com | 15.97% | 76.62x |
| az.gov | 2.61% | 75.09x |
| arizonalottery.com | 3.88% | 72.76x |
| stvincentdepaul.net | 1.09% | 70.97x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Want to see more of the websites the Phoenix News audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.82% | 12.16x |
| San Diego Cluster | 4.94% | 10.65x |
| Northern California Cluster | 5.90% | 9.25x |
| San Francisco Bay Area Cluster | 7.98% | 9.23x |
| Australia & New Zealand Media | 0.74% | 9.11x |
| Los Angeles News | 15.27% | 7.92x |
| Environmental Conservation | 0.02% | 7.90x |
| Natural & Healthy Living Researchers | 0.04% | 7.52x |
| Las Vegas Hotels | 7.40% | 7.50x |
| Fox News Content Consumers | 2.68% | 7.49x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Want to see more of the Content Affinities the Phoenix News audience visits?
Sign Up
DEMOGRAPHICS
The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Phoenix News audience?
Sign Up