PHOENIX NEWS

Audience Size: 2.3 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	45.16%	24.86x
Phoenix Trip Planners	45.30%	22.45x
Arizona Trip Planners	38.82%	16.68x
Arizona Diamondbacks Fans	24.30%	13.03x
Liberal News Readers	14.73%	10.39x
Financial Business Intelligence Researchers	14.31%	9.39x
Ride Share Drivers	19.15%	9.15x
Conservative News Readers	15.63%	9.03x
TV Advertising Professionals	14.38%	8.92x
Entertainment Industry Decision Makers	14.25%	8.79x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.37x
Urban Outfitters	0.04%	1.10x
American Apparel	0.02%	0.93x
Chicos	0.04%	0.82x
Forever 21	0.03%	0.73x
Joe's Jeans	0.00%	0.71x
Carhartt	0.15%	0.71x
Coach	0.04%	0.69x
Lane Bryant	0.03%	0.68x
Ann Taylor	0.01%	0.67x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is raisingarizonakids.com.

Website	Composition	Index
raisingarizonakids.com	2.27%	135.49x
eventsabout.com	1.29%	132.37x
azhumane.org	2.11%	131.91x
sahuaritasun.com	1.15%	127.41x
spencerstv.com	1.08%	126.24x
scottsdaleindependent.com	1.15%	124.90x
maricopacountyparks.net	2.75%	122.49x
tempetourism.com	1.80%	117.57x
az.gov	4.54%	116.45x
eastvalleytribune.com	4.44%	116.26x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.94%	12.16x
Local & Travel England - North Midlands	0.03%	11.36x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.24%	11.26x
Pac 12 Sports	1.80%	10.46x
Cuba & Mexico Media	1.01%	10.14x
Fox News Content Consumers	7.42%	9.69x
New Mexico News	5.68%	9.33x
Australia & New Zealand Media	2.91%	8.62x
Las Vegas Hotels	8.49%	8.62x
Cars, Travel & Food	0.57%	8.56x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male