Dstillery Audiences

PHOENIX NEWS

Audience Size: 1.2 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 46.13% 33.77x
Phoenix Trip Planners 43.75% 29.84x
Liberal News Readers 20.98% 19.50x
Arizona Diamondbacks Fans 31.85% 18.74x
Financial Business Intelligence Researchers 19.20% 18.02x
Streaming Radio Listeners 20.24% 17.66x
Financial News Readers 18.15% 17.65x
Arizona Trip Planners 49.85% 17.55x
Advertising Professionals 19.64% 17.36x
Law Enforcement Officers 21.58% 17.16x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.93x
Maurices 0.02% 1.72x
Carhartt 0.09% 1.36x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is tucsonlocalmedia.com.

Website Composition Index
tucsonlocalmedia.com 1.52% 70.90x
eastvalleytribune.com 1.46% 70.63x
gvnews.com 1.42% 63.27x
yourvalley.net 7.68% 63.18x
wmicentral.com 1.15% 62.60x
kgun9.com 19.77% 61.43x
arizonahighways.com 1.85% 60.36x
kold.com 23.85% 60.34x
pinalcentral.com 2.12% 60.04x
wheninyourstate.com 1.34% 58.43x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.07% 22.98x
Alaska Cluster 1.75% 20.26x
Ireland Cluster 5.25% 19.90x
San Diego Cluster 7.89% 18.54x
Assorted Topics (Power Trains, Drones, Web Design) 0.58% 17.80x
Northern California Cluster 7.43% 17.73x
Australia & New Zealand Media 1.54% 16.55x
Southern California Tourism 0.31% 16.40x
San Francisco Bay Area Cluster 10.60% 16.04x
Public Policy Media 1.32% 15.91x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male