Dstillery Audiences

PHOENIX NEWS

Audience Size: 2.2 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 55.27% 21.87x
Phoenix Trip Planners 50.91% 19.71x
Arizona Trip Planners 47.13% 13.08x
Arizona Diamondbacks Fans 34.11% 12.03x
Liberal News Readers 22.64% 12.01x
Financial Business Intelligence Researchers 21.31% 11.12x
Advertising Professionals 19.60% 10.83x
Financial News Readers 19.52% 10.80x
Readers of South Asian Content 19.31% 10.32x
Cholesterol Researchers 17.34% 10.22x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.74x
H&M 0.01% 1.42x
Hollister 0.01% 1.41x
Victoria's Secret 0.03% 1.39x
Zumiez 0.02% 1.37x
Forever 21 0.01% 1.35x
Buckle 0.02% 1.34x
Lane Bryant 0.02% 1.16x
Maurices 0.03% 1.14x
Carhartt 0.18% 1.11x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is tucsonlocalmedia.com.

Website Composition Index
tucsonlocalmedia.com 1.43% 75.60x
eastvalleytribune.com 1.70% 75.23x
kold.com 22.13% 67.40x
arizonahighways.com 2.03% 66.90x
kgun9.com 18.05% 66.86x
az.gov 2.93% 66.61x
wmicentral.com 1.63% 64.10x
gvnews.com 1.42% 62.73x
yourvalley.net 9.13% 62.47x
fox10phoenix.com 21.08% 62.00x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 2.82% 13.88x
Cuba & Mexico Media 0.12% 13.63x
San Diego Cluster 8.25% 12.60x
Northern California Cluster 8.01% 11.75x
Environmental Conservation 0.06% 11.54x
Alaska Cluster 1.25% 11.32x
Australia & New Zealand Media 1.76% 11.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.52x
Costumes 0.01% 10.17x
Natural & Healthy Living Researchers 0.14% 10.01x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male