Dstillery Audiences

PHOENIX NEWS

Audience Size: 1.1 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 72.28% 41.74x
Arizona Wildcats Fans 46.08% 26.81x
Arizona Trip Planners 56.20% 26.02x
Arizona Diamondbacks Fans 31.69% 12.93x
Ride Share Drivers 24.77% 12.35x
Arizona Cardinals Fans 17.07% 10.11x
Phoenix Suns Fans 24.88% 9.63x
Financial Business Intelligence Researchers 7.62% 8.99x
Los Angeles Trip Planners 13.83% 8.84x
Advertising Professionals 7.77% 8.75x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.32% 14.80x
Forever 21 0.02% 2.84x
White House Black Market 0.02% 1.28x
Michael Kors 0.01% 1.24x
Lululemon 0.01% 1.24x
Aeropostale 0.02% 1.07x
Old Navy 0.02% 1.02x
J. Crew 0.01% 1.00x
Buckle 0.02% 0.95x
Express 0.02% 0.86x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is kvoa.com.

Website Composition Index
kvoa.com 12.83% 100.09x
yourvalley.net 2.93% 98.06x
arizonalottery.com 2.38% 96.53x
kgun9.com 18.27% 89.39x
kold.com 20.06% 88.47x
coppercourier.com 1.05% 87.20x
tucsontopia.com 1.14% 86.59x
az.gov 2.82% 86.55x
stvincentdepaul.net 1.05% 81.91x
azfamily.com 51.58% 79.17x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.35% 11.13x
San Diego Cluster 4.26% 9.84x
Northern California Cluster 4.60% 9.14x
San Francisco Bay Area Cluster 5.46% 9.06x
Cuba & Mexico Media 0.01% 8.55x
Los Angeles News 12.64% 8.15x
Las Vegas Hotels 7.89% 7.89x
Natural & Healthy Living Researchers 0.02% 7.65x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 7.54x
Australia & New Zealand Media 0.70% 7.45x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male