Explore the Phoenix News Audience
Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Phoenix News audience.
INTERESTS
The Phoenix News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 55.27% | 21.87x |
| Phoenix Trip Planners | 50.91% | 19.71x |
| Arizona Trip Planners | 47.13% | 13.08x |
| Arizona Diamondbacks Fans | 34.11% | 12.03x |
| Liberal News Readers | 22.64% | 12.01x |
| Financial Business Intelligence Researchers | 21.31% | 11.12x |
| Advertising Professionals | 19.60% | 10.83x |
| Financial News Readers | 19.52% | 10.80x |
| Readers of South Asian Content | 19.31% | 10.32x |
| Cholesterol Researchers | 17.34% | 10.22x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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APPAREL RETAILERS
The Phoenix News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phoenix News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.74x |
| H&M | 0.01% | 1.42x |
| Hollister | 0.01% | 1.41x |
| Victoria's Secret | 0.03% | 1.39x |
| Zumiez | 0.02% | 1.37x |
| Forever 21 | 0.01% | 1.35x |
| Buckle | 0.02% | 1.34x |
| Lane Bryant | 0.02% | 1.16x |
| Maurices | 0.03% | 1.14x |
| Carhartt | 0.18% | 1.11x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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WEBSITES
The Phoenix News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phoenix News audience is tucsonlocalmedia.com.
| Website | Composition | Index |
| tucsonlocalmedia.com | 1.43% | 75.60x |
| eastvalleytribune.com | 1.70% | 75.23x |
| kold.com | 22.13% | 67.40x |
| arizonahighways.com | 2.03% | 66.90x |
| kgun9.com | 18.05% | 66.86x |
| az.gov | 2.93% | 66.61x |
| wmicentral.com | 1.63% | 64.10x |
| gvnews.com | 1.42% | 62.73x |
| yourvalley.net | 9.13% | 62.47x |
| fox10phoenix.com | 21.08% | 62.00x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 2.82% | 13.88x |
| Cuba & Mexico Media | 0.12% | 13.63x |
| San Diego Cluster | 8.25% | 12.60x |
| Northern California Cluster | 8.01% | 11.75x |
| Environmental Conservation | 0.06% | 11.54x |
| Alaska Cluster | 1.25% | 11.32x |
| Australia & New Zealand Media | 1.76% | 11.09x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 10.52x |
| Costumes | 0.01% | 10.17x |
| Natural & Healthy Living Researchers | 0.14% | 10.01x |
Composition Percentage:
The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
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DEMOGRAPHICS
The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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