PHOENIX NEWS

Audience Size: 2.6 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	43.16%	23.72x
Phoenix Trip Planners	45.10%	21.35x
Arizona Trip Planners	37.44%	15.94x
Arizona Diamondbacks Fans	23.39%	12.84x
Liberal News Readers	15.09%	9.98x
Conservative News Readers	15.56%	9.00x
Financial Business Intelligence Researchers	15.69%	8.91x
Tampa and St Petersburg Trip Planners	14.66%	8.71x
TV Advertising Professionals	14.03%	8.70x
Entertainment Industry Decision Makers	13.74%	8.66x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.13%	2.28x
Ann Taylor	0.03%	1.16x
Lorna Jane	0.01%	1.11x
Chicos	0.05%	1.05x
REI	0.02%	0.90x
Zumiez	0.02%	0.84x
Tommy Bahama	0.02%	0.83x
Eddie Bauer	0.01%	0.79x
Forever 21	0.03%	0.77x
Zara	0.02%	0.75x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is raisingarizonakids.com.

Website	Composition	Index
raisingarizonakids.com	1.53%	137.26x
azhumane.org	1.83%	132.15x
eventsabout.com	1.16%	131.25x
sahuaritasun.com	1.06%	130.21x
spencerstv.com	1.00%	126.79x
kold.com	1.13%	125.35x
az.gov	3.47%	120.85x
maricopacountyparks.net	2.69%	119.86x
arizonahighways.com	2.11%	119.50x
scottsdaleindependent.com	1.07%	118.73x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.21%	12.19x
Assorted Topics (Viral Media, Paid Traffic)	4.07%	11.38x
Local & Travel England - North Midlands	0.03%	11.18x
Cuba & Mexico Media	0.86%	10.18x
Pac 12 Sports	1.74%	9.38x
New Mexico News	5.69%	9.14x
Environmental Conservation	0.04%	9.13x
Fox News Content Consumers	7.48%	9.12x
Cars, Travel & Food	0.46%	9.00x
Australia & New Zealand Media	2.75%	8.75x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male