PHOENIX NEWS

Audience Size: 2.7 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	49.41%	19.96x
Phoenix Trip Planners	48.69%	17.25x
Arizona Trip Planners	40.64%	12.54x
Arizona Diamondbacks Fans	28.20%	11.17x
Liberal News Readers	21.89%	9.56x
Conservative News Readers	22.84%	8.89x
Tampa and St Petersburg Trip Planners	20.72%	8.86x
Financial Business Intelligence Researchers	20.97%	8.55x
Oregon Ducks Fans	21.04%	8.44x
Readers of Russian Content	20.85%	8.31x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Buckle.

Location	Composition	Index
Buckle	0.31%	1.45x
Eddie Bauer	0.03%	1.38x
Express Outlets	0.01%	1.27x
Hollister	0.05%	1.23x
The North Face	0.02%	1.15x
REI	0.02%	1.15x
Forever 21	0.04%	1.12x
Chicos	0.05%	1.10x
White House Black Market	0.29%	1.07x
Urban Outfitters	0.04%	1.06x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is az.gov.

Website	Composition	Index
az.gov	1.48%	85.59x
maricopacountyparks.net	2.16%	82.30x
odyseaaquarium.com	1.33%	82.08x
eastvalleytribune.com	3.60%	81.33x
tempetourism.com	1.27%	80.37x
azhumane.org	2.46%	78.82x
tucsonnewsnow.com	3.50%	78.14x
visitmesa.com	1.38%	77.75x
tucsonlocalmedia.com	1.19%	76.42x
kvoa.com	8.64%	75.43x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	12.26x
Local & Travel England - North Midlands	0.04%	10.97x
Cuba & Mexico Media	0.76%	10.06x
New Mexico News	8.61%	9.49x
Assorted Topics (Viral Media, Paid Traffic)	7.37%	8.86x
Australia & New Zealand Media	3.49%	8.86x
Environmental Conservation	0.05%	8.70x
San Diego Cluster	11.83%	8.61x
Central California Cluster	5.40%	8.35x
Local & Travel England - Northern England	0.08%	8.29x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female