Dstillery Audiences

PHOENIX NEWS

Audience Size: 2 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 58.09% 20.24x
Phoenix Trip Planners 52.16% 17.98x
Liberal News Readers 27.16% 12.27x
Arizona Diamondbacks Fans 38.41% 11.38x
Financial Business Intelligence Researchers 26.16% 11.25x
Financial News Readers 23.25% 11.15x
Advertising Professionals 25.42% 10.88x
Arizona Trip Planners 44.02% 10.67x
Conservative News Readers 27.47% 10.44x
Competitive Sports Participants 23.10% 10.35x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.86x
Zumiez 0.01% 1.80x
Hollister 0.01% 1.73x
Buckle 0.02% 1.51x
White House Black Market 0.01% 1.31x
LOFT 0.01% 1.29x
The Childrens Place 0.02% 1.26x
Carhartt 0.18% 1.25x
Chicos 0.01% 1.18x
Maurices 0.02% 1.10x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website Composition Index
eastvalleytribune.com 1.69% 82.78x
tucsonlocalmedia.com 1.61% 82.41x
visitphoenix.com 1.50% 80.78x
nogalesinternational.com 1.01% 77.13x
kvoa.com 17.76% 76.33x
wmicentral.com 1.35% 76.00x
arizonahighways.com 1.71% 74.49x
gvnews.com 1.53% 73.70x
eacourier.com 1.14% 73.40x
kold.com 21.07% 72.12x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 17.54x
Central California Cluster 4.27% 15.39x
Local & Travel England - North Midlands 0.06% 13.34x
San Diego Cluster 11.53% 13.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 13.13x
Northern California Cluster 9.43% 12.61x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 12.52x
Australia & New Zealand Media 2.37% 11.96x
Alaska Cluster 2.57% 11.81x
Environmental Conservation 0.05% 11.74x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male