Dstillery Audiences

PHOENIX NEWS

Audience Size: 570.1 Thousand Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 570.1 thousand unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 56.27% 22.88x
Phoenix Trip Planners 50.15% 20.86x
Liberal News Readers 23.03% 13.02x
Arizona Diamondbacks Fans 34.83% 12.78x
Arizona Trip Planners 46.17% 12.46x
Financial Business Intelligence Researchers 21.65% 12.11x
Advertising Professionals 20.24% 11.83x
Financial News Readers 19.67% 11.79x
Cholesterol Researchers 17.15% 11.35x
TV Advertising Professionals 18.78% 11.27x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.22x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is tucsonlocalmedia.com.

Website Composition Index
tucsonlocalmedia.com 1.51% 80.51x
eastvalleytribune.com 1.52% 77.17x
kold.com 23.99% 70.71x
kgun9.com 18.89% 70.62x
gvnews.com 1.51% 70.45x
yourvalley.net 8.58% 69.49x
arizonahighways.com 2.01% 68.87x
wmicentral.com 1.17% 68.72x
az.gov 2.94% 66.83x
fox10phoenix.com 21.94% 64.46x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 2.94% 15.70x
San Diego Cluster 8.42% 14.14x
Cuba & Mexico Media 0.15% 13.63x
Northern California Cluster 8.14% 13.02x
Alaska Cluster 1.46% 12.67x
Natural & Healthy Living Researchers 0.15% 12.42x
Australia & New Zealand Media 1.71% 11.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 11.76x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 11.74x
Environmental Conservation 0.05% 11.51x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male