PHOENIX NEWS

Audience Size: 2.6 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	39.65%	27.53x
Phoenix Trip Planners	41.42%	23.82x
Arizona Trip Planners	35.26%	18.19x
Arizona Diamondbacks Fans	20.39%	14.47x
Liberal News Readers	14.29%	11.34x
Tampa and St Petersburg Trip Planners	13.69%	10.22x
Conservative News Readers	14.49%	10.17x
Ride Share Drivers	17.33%	9.91x
Arizona Cardinals Fans	12.87%	9.66x
Financial Business Intelligence Researchers	14.43%	9.65x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.06%	1.73x
Coach	0.04%	1.28x
Buckle	0.09%	1.13x
Abercrombie & Fitch	0.02%	0.93x
Brooks Brothers	0.02%	0.91x
Tommy Bahama	0.01%	0.90x
Forever 21	0.04%	0.89x
White House Black Market	0.06%	0.83x
Johnston and Murphy	0.05%	0.81x
Lane Bryant	0.03%	0.81x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is raisingarizonakids.com.

Website	Composition	Index
raisingarizonakids.com	1.19%	101.79x
eventsabout.com	1.14%	99.56x
azhumane.org	1.85%	99.54x
sahuaritasun.com	1.04%	99.40x
az.gov	2.68%	93.70x
maricopacountyparks.net	2.81%	91.45x
odyseaaquarium.com	2.09%	91.11x
arizonahighways.com	1.67%	90.96x
scottsdaleindependent.com	1.11%	90.28x
tucsonnewsnow.com	6.31%	86.98x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.18%	12.25x
Local & Travel England - North Midlands	0.03%	10.70x
Cuba & Mexico Media	0.74%	10.11x
Assorted Topics (Viral Media, Paid Traffic)	4.75%	9.93x
New Mexico News	6.25%	8.96x
Cars, Travel & Food	0.35%	8.87x
Pac 12 Sports	1.43%	8.60x
Environmental Conservation	0.04%	8.54x
Australia & New Zealand Media	2.76%	8.46x
Local & Travel England - Northern England	0.06%	8.37x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female