Dstillery Audiences

PHOENIX NEWS

Audience Size: 336.2 Thousand Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 336.2 thousand unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 79.16% 37.21x
Arizona Wildcats Fans 57.43% 29.22x
Arizona Trip Planners 61.35% 21.11x
Arizona Cardinals Fans 35.75% 11.98x
San Diego Trip Planners 13.51% 9.89x
Phoenix Suns Fans 32.09% 9.66x
Telluride Trip Planners 12.02% 9.19x
Los Angeles Trip Planners 14.99% 8.74x
Utility Workwear Shoppers 5.07% 8.68x
Los Angeles Mass Transit Commuters 16.08% 8.54x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.20% 17.51x
Lane Bryant 0.01% 2.21x
Old Navy 0.01% 0.93x
Maurices 0.02% 0.89x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is yourvalley.net.

Website Composition Index
yourvalley.net 1.17% 111.90x
arizonalottery.com 1.09% 108.92x
kvoa.com 14.46% 103.67x
kold.com 19.04% 102.76x
kgun9.com 17.01% 99.34x
az.gov 2.74% 96.60x
azfamily.com 41.05% 92.39x
eastvalleytribune.com 1.50% 92.18x
tucsontopia.com 1.08% 90.08x
abc15.com 54.83% 79.62x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 5.35% 8.27x
San Diego Cluster 3.67% 7.71x
New Mexico News 4.72% 7.54x
Central California Cluster 0.93% 7.46x
Los Angeles News 9.68% 7.13x
Northern California Cluster 3.42% 7.03x
Pac 12 Sports 0.69% 6.52x
National Parks 0.03% 6.48x
Australia & New Zealand Media 0.85% 6.47x
Fox News Content Consumers 3.26% 6.46x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male