PHOENIX NEWS

Audience Size: 2.6 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	48.62%	18.62x
Phoenix Trip Planners	46.13%	15.46x
Arizona Diamondbacks Fans	31.37%	10.91x
Arizona Trip Planners	41.28%	10.37x
Liberal News Readers	23.40%	10.12x
Financial Business Intelligence Researchers	21.96%	9.39x
Financial News Readers	20.62%	9.04x
Advertising Professionals	21.07%	8.83x
Conservative News Readers	22.81%	8.79x
Readers of South Asian Content	19.89%	8.68x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Hollister.

Location	Composition	Index
Hollister	0.01%	2.31x
Lane Bryant	0.02%	1.78x
Zumiez	0.01%	1.57x
Buckle	0.01%	1.56x
White House Black Market	0.01%	1.35x
Carhartt	0.18%	1.24x
Victoria's Secret	0.02%	1.23x
Old Navy	0.02%	1.18x
The Childrens Place	0.01%	1.13x
Journeys	0.01%	1.10x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website	Composition	Index
eastvalleytribune.com	1.78%	50.91x
tucsonlocalmedia.com	1.70%	49.64x
visitphoenix.com	2.31%	47.85x
arizonahighways.com	1.67%	47.35x
nogalesinternational.com	1.08%	47.29x
kvoa.com	16.14%	47.15x
wmicentral.com	1.45%	46.08x
eacourier.com	1.22%	45.53x
gvnews.com	1.67%	45.42x
az.gov	2.74%	43.74x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.12%	11.31x
Central California Cluster	4.49%	10.97x
Local & Travel England - North Midlands	0.07%	10.97x
Assorted Topics (Viral Media, Paid Traffic)	0.02%	10.86x
Environmental Conservation	0.06%	10.15x
Northern California Cluster	9.37%	9.65x
San Diego Cluster	12.02%	9.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	9.43x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	8.88x
Australia & New Zealand Media	2.67%	8.80x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male