Dstillery Audiences

PHOENIX NEWS

Audience Size: 1.4 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 47.75% 24.75x
Phoenix Trip Planners 48.48% 23.91x
Arizona Trip Planners 57.17% 16.78x
Arizona Diamondbacks Fans 32.97% 12.91x
Liberal News Readers 11.53% 11.00x
Ride Share Drivers 25.14% 10.58x
Arizona Cardinals Fans 18.38% 9.60x
Financial Business Intelligence Researchers 11.44% 9.56x
Phoenix Suns Fans 24.24% 9.46x
Financial News Readers 9.36% 9.02x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Coach.

Location Composition Index
Coach 0.01% 2.47x
Buckle 0.03% 1.88x
Forever 21 0.01% 1.65x
Chicos 0.02% 1.62x
Journeys 0.03% 1.58x
Michael Kors 0.01% 1.44x
H&M 0.01% 1.43x
White House Black Market 0.02% 1.42x
LOFT 0.02% 1.36x
Zumiez 0.01% 1.31x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website Composition Index
eastvalleytribune.com 1.01% 90.92x
yourvalley.net 4.81% 79.93x
hssaz.org 1.02% 78.83x
wmicentral.com 1.03% 77.28x
kold.com 19.49% 76.80x
kgun9.com 18.59% 76.72x
kvoa.com 15.97% 76.62x
az.gov 2.61% 75.09x
arizonalottery.com 3.88% 72.76x
stvincentdepaul.net 1.09% 70.97x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.82% 12.16x
San Diego Cluster 4.94% 10.65x
Northern California Cluster 5.90% 9.25x
San Francisco Bay Area Cluster 7.98% 9.23x
Australia & New Zealand Media 0.74% 9.11x
Los Angeles News 15.27% 7.92x
Environmental Conservation 0.02% 7.90x
Natural & Healthy Living Researchers 0.04% 7.52x
Las Vegas Hotels 7.40% 7.50x
Fox News Content Consumers 2.68% 7.49x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male