PHOENIX NEWS

Audience Size: 3.5 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	46.01%	20.48x
Phoenix Trip Planners	43.43%	18.32x
Arizona Trip Planners	41.21%	13.52x
Arizona Diamondbacks Fans	29.91%	12.20x
Liberal News Readers	21.47%	10.97x
Tampa and St Petersburg Trip Planners	19.46%	10.14x
Conservative News Readers	21.54%	10.10x
Financial Business Intelligence Researchers	20.41%	9.96x
Financial News Readers	18.87%	9.52x
Readers of South Asian Content	18.83%	9.50x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Buckle.

Location	Composition	Index
Buckle	0.01%	1.86x
Lane Bryant	0.01%	1.77x
White House Black Market	0.01%	1.53x
Chicos	0.01%	1.38x
Carhartt	0.15%	1.21x
Old Navy	0.01%	1.08x
Victoria's Secret	0.01%	0.94x
Mens Wearhouse	0.01%	0.77x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is azhumane.org.

Website	Composition	Index
azhumane.org	1.36%	60.50x
maricopacountyparks.net	1.06%	58.24x
eastvalleytribune.com	2.20%	55.25x
tucsonlocalmedia.com	1.16%	52.78x
nogalesinternational.com	1.19%	50.39x
visitphoenix.com	4.02%	49.82x
eacourier.com	1.06%	49.78x
yourvalley.net	3.04%	49.75x
arizonahighways.com	1.16%	49.52x
az.gov	2.18%	49.08x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	13.54x
Local & Travel England - North Midlands	0.06%	13.51x
Central California Cluster	4.73%	11.91x
Environmental Conservation	0.06%	11.01x
San Diego Cluster	10.40%	10.92x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	10.51x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.19%	10.29x
Northern California Cluster	8.44%	10.23x
Right Wing Blogs - Political Activism	0.21%	9.93x
Australia & New Zealand Media	2.66%	9.63x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female