Dstillery Audiences

PHOENIX NEWS

Audience Size: 1.9 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 49.00% 21.98x
Phoenix Trip Planners 46.50% 19.53x
Arizona Trip Planners 41.51% 13.61x
Arizona Diamondbacks Fans 29.00% 12.18x
Liberal News Readers 22.04% 10.97x
Conservative News Readers 22.94% 10.32x
Financial Business Intelligence Researchers 20.38% 10.02x
Tampa and St Petersburg Trip Planners 21.43% 9.99x
Financial News Readers 19.14% 9.60x
Oregon Ducks Fans 21.04% 9.54x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Hollister.

Location Composition Index
Hollister 0.04% 1.30x
Buckle 0.07% 1.28x
Carhartt 0.07% 1.25x
Forever 21 0.04% 1.15x
Eddie Bauer 0.02% 1.15x
Lane Bryant 0.04% 1.15x
Tommy Bahama 0.02% 1.06x
REI 0.01% 1.03x
Coach 0.04% 1.01x
Urban Outfitters 0.03% 1.01x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is odyseaaquarium.com.

Website Composition Index
odyseaaquarium.com 1.12% 93.10x
azhumane.org 2.77% 89.21x
maricopacountyparks.net 2.11% 86.37x
tucsonweekly.com 1.26% 80.23x
eacourier.com 1.28% 77.79x
az.gov 1.58% 75.16x
visitmesa.com 1.25% 74.97x
visitphoenix.com 7.64% 71.00x
thevanburenphx.com 1.40% 70.77x
tucsonnewsnow.com 2.21% 70.57x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 13.80x
Local & Travel England - North Midlands 0.05% 13.63x
Cuba & Mexico Media 0.65% 10.69x
New Mexico News 8.72% 10.54x
Environmental Conservation 0.05% 10.42x
Local & Travel England - Northern England 0.09% 10.05x
Australia & New Zealand Media 3.32% 9.92x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.39% 9.87x
Assorted Topics (Viral Media, Paid Traffic) 7.95% 9.78x
Cars, Travel & Food 0.20% 9.47x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female