Dstillery Audiences

PHOENIX NEWS

Audience Size: 3.7 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 47.59% 19.39x
Phoenix Trip Planners 43.48% 17.61x
Arizona Trip Planners 41.10% 12.97x
Arizona Diamondbacks Fans 31.43% 11.88x
Liberal News Readers 21.56% 10.49x
Financial Business Intelligence Researchers 19.85% 9.63x
Conservative News Readers 21.21% 9.58x
Advertising Professionals 19.17% 9.15x
Financial News Readers 18.42% 9.12x
Tampa and St Petersburg Trip Planners 19.96% 9.09x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.03x
Buckle 0.01% 1.98x
Lane Bryant 0.01% 1.70x
Carhartt 0.19% 1.22x
Victoria's Secret 0.01% 1.13x
Maurices 0.02% 1.11x
Journeys 0.01% 1.11x
Mens Wearhouse 0.01% 1.09x
Old Navy 0.01% 1.03x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website Composition Index
eastvalleytribune.com 1.66% 51.27x
tucsonlocalmedia.com 1.52% 50.37x
visitphoenix.com 2.70% 47.03x
kvoa.com 15.29% 46.99x
arizonahighways.com 1.39% 46.64x
nogalesinternational.com 1.23% 46.50x
azpbs.org 1.09% 46.29x
eacourier.com 1.34% 46.09x
havasunews.com 1.33% 45.74x
wmicentral.com 1.57% 45.39x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 4.31% 12.08x
Local & Travel England - North Midlands 0.06% 11.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 11.18x
Environmental Conservation 0.06% 11.09x
Northern California Cluster 8.67% 10.77x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.63x
San Diego Cluster 10.18% 10.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.43x
Australia & New Zealand Media 2.47% 9.23x
Right Wing Blogs - Political Activism 0.16% 9.18x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female