Dstillery Audiences

PHOENIX NEWS

Audience Size: 2.6 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 39.65% 27.53x
Phoenix Trip Planners 41.42% 23.82x
Arizona Trip Planners 35.26% 18.19x
Arizona Diamondbacks Fans 20.39% 14.47x
Liberal News Readers 14.29% 11.34x
Tampa and St Petersburg Trip Planners 13.69% 10.22x
Conservative News Readers 14.49% 10.17x
Ride Share Drivers 17.33% 9.91x
Arizona Cardinals Fans 12.87% 9.66x
Financial Business Intelligence Researchers 14.43% 9.65x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.73x
Coach 0.04% 1.28x
Buckle 0.09% 1.13x
Abercrombie & Fitch 0.02% 0.93x
Brooks Brothers 0.02% 0.91x
Tommy Bahama 0.01% 0.90x
Forever 21 0.04% 0.89x
White House Black Market 0.06% 0.83x
Johnston and Murphy 0.05% 0.81x
Lane Bryant 0.03% 0.81x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is raisingarizonakids.com.

Website Composition Index
raisingarizonakids.com 1.19% 101.79x
eventsabout.com 1.14% 99.56x
azhumane.org 1.85% 99.54x
sahuaritasun.com 1.04% 99.40x
az.gov 2.68% 93.70x
maricopacountyparks.net 2.81% 91.45x
odyseaaquarium.com 2.09% 91.11x
arizonahighways.com 1.67% 90.96x
scottsdaleindependent.com 1.11% 90.28x
tucsonnewsnow.com 6.31% 86.98x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 12.25x
Local & Travel England - North Midlands 0.03% 10.70x
Cuba & Mexico Media 0.74% 10.11x
Assorted Topics (Viral Media, Paid Traffic) 4.75% 9.93x
New Mexico News 6.25% 8.96x
Cars, Travel & Food 0.35% 8.87x
Pac 12 Sports 1.43% 8.60x
Environmental Conservation 0.04% 8.54x
Australia & New Zealand Media 2.76% 8.46x
Local & Travel England - Northern England 0.06% 8.37x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female