PHOENIX NEWS

Audience Size: 2.8 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	37.29%	26.91x
Phoenix Trip Planners	36.70%	23.76x
Arizona Trip Planners	31.68%	17.38x
Arizona Diamondbacks Fans	19.88%	13.55x
Liberal News Readers	15.28%	10.93x
Tampa and St Petersburg Trip Planners	13.78%	10.01x
Conservative News Readers	14.96%	9.99x
Financial Business Intelligence Researchers	14.43%	9.88x
Entertainment Industry Decision Makers	12.23%	9.58x
TV Advertising Professionals	12.90%	9.43x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Buckle.

Location	Composition	Index
Buckle	0.20%	1.35x
Brooks Brothers	0.03%	1.14x
Zumiez	0.07%	1.11x
Forever 21	0.05%	1.07x
Ralph Lauren	0.01%	1.04x
REI	0.01%	1.02x
Levi Strauss	0.02%	1.02x
Urban Outfitters	0.04%	1.01x
Chicos	0.05%	0.99x
Coach	0.05%	0.98x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is az.gov.

Website	Composition	Index
az.gov	2.00%	88.25x
azhumane.org	2.05%	85.37x
arizonahighways.com	1.26%	85.06x
odyseaaquarium.com	1.74%	84.63x
eastvalleytribune.com	3.88%	83.20x
tucsonnewsnow.com	4.66%	81.14x
visitmesa.com	1.53%	81.02x
tempetourism.com	1.61%	80.41x
kold.com	8.13%	78.39x
kvoa.com	5.84%	77.40x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	11.61x
Local & Travel England - North Midlands	0.04%	10.87x
Cuba & Mexico Media	0.71%	9.55x
Assorted Topics (Viral Media, Paid Traffic)	5.66%	9.03x
New Mexico News	7.12%	8.87x
Environmental Conservation	0.05%	8.44x
Pac 12 Sports	1.26%	8.36x
Australia & New Zealand Media	3.10%	8.34x
Cars, Travel & Food	0.30%	8.00x
San Diego Cluster	11.33%	7.98x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female