PHOENIX NEWS

Audience Size: 3.7 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	47.59%	19.39x
Phoenix Trip Planners	43.48%	17.61x
Arizona Trip Planners	41.10%	12.97x
Arizona Diamondbacks Fans	31.43%	11.88x
Liberal News Readers	21.56%	10.49x
Financial Business Intelligence Researchers	19.85%	9.63x
Conservative News Readers	21.21%	9.58x
Advertising Professionals	19.17%	9.15x
Financial News Readers	18.42%	9.12x
Tampa and St Petersburg Trip Planners	19.96%	9.09x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Zumiez.

Location	Composition	Index
Zumiez	0.01%	2.03x
Buckle	0.01%	1.98x
Lane Bryant	0.01%	1.70x
Carhartt	0.19%	1.22x
Victoria's Secret	0.01%	1.13x
Maurices	0.02%	1.11x
Journeys	0.01%	1.11x
Mens Wearhouse	0.01%	1.09x
Old Navy	0.01%	1.03x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website	Composition	Index
eastvalleytribune.com	1.66%	51.27x
tucsonlocalmedia.com	1.52%	50.37x
visitphoenix.com	2.70%	47.03x
kvoa.com	15.29%	46.99x
arizonahighways.com	1.39%	46.64x
nogalesinternational.com	1.23%	46.50x
azpbs.org	1.09%	46.29x
eacourier.com	1.34%	46.09x
havasunews.com	1.33%	45.74x
wmicentral.com	1.57%	45.39x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Central California Cluster.

Content Affinity	Composition	Index
Central California Cluster	4.31%	12.08x
Local & Travel England - North Midlands	0.06%	11.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.15%	11.18x
Environmental Conservation	0.06%	11.09x
Northern California Cluster	8.67%	10.77x
Assorted Topics (Viral Media, Paid Traffic)	0.03%	10.63x
San Diego Cluster	10.18%	10.46x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.43x
Australia & New Zealand Media	2.47%	9.23x
Right Wing Blogs - Political Activism	0.16%	9.18x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female