Dstillery Audiences

PHOENIX NEWS

Audience Size: 1.8 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 56.86% 22.37x
Phoenix Trip Planners 51.62% 21.32x
Arizona Trip Planners 50.12% 13.79x
Arizona Diamondbacks Fans 34.56% 12.25x
Liberal News Readers 21.43% 12.04x
Financial Business Intelligence Researchers 19.81% 11.51x
Financial News Readers 17.97% 10.89x
Advertising Professionals 18.76% 10.77x
Cholesterol Researchers 15.11% 10.49x
Tampa and St Petersburg Trip Planners 18.43% 10.38x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Coach.

Location Composition Index
Coach 0.02% 2.22x
Hollister 0.02% 1.64x
Eddie Bauer 0.01% 1.52x
Buckle 0.03% 1.52x
Express 0.03% 1.43x
Zumiez 0.02% 1.42x
Lane Bryant 0.03% 1.37x
Jos A. Bank Clothiers 0.02% 1.28x
Chicos 0.02% 1.26x
LOFT 0.02% 1.24x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is eastvalleytribune.com.

Website Composition Index
eastvalleytribune.com 1.96% 85.06x
tucsonlocalmedia.com 1.30% 83.33x
arizonahighways.com 1.91% 76.63x
kgun9.com 18.04% 75.67x
yourvalley.net 8.43% 75.36x
kold.com 21.06% 74.68x
az.gov 2.87% 72.68x
wmicentral.com 1.62% 71.54x
stvincentdepaul.net 1.00% 71.11x
fox10phoenix.com 21.28% 67.61x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.07% 14.30x
Central California Cluster 2.82% 14.11x
San Diego Cluster 7.43% 12.83x
Pre-Built Home Researchers 0.04% 12.51x
Environmental Conservation 0.04% 12.06x
Australia & New Zealand Media 1.45% 11.54x
Northern California Cluster 7.88% 11.17x
Natural & Healthy Living Researchers 0.15% 10.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.65x
San Francisco Bay Area Cluster 12.22% 10.20x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male