PHOENIX NEWS

Audience Size: 2.8 Million Devices

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Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phoenix News audience.

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest	Composition	Index
Arizona Wildcats Fans	51.95%	19.41x
Phoenix Trip Planners	52.98%	16.53x
Arizona Trip Planners	43.95%	12.02x
Arizona Diamondbacks Fans	32.33%	11.19x
Liberal News Readers	27.63%	9.68x
Conservative News Readers	26.91%	9.55x
Tampa and St Petersburg Trip Planners	24.87%	9.52x
Readers of Russian Content	23.88%	9.12x
Oregon Ducks Fans	24.81%	8.92x
Financial Business Intelligence Researchers	26.40%	8.88x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.

Index: A comparison of the Phoenix News audience to the internet population.

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Buckle.

Location	Composition	Index
Buckle	0.05%	1.39x
Coach	0.04%	1.38x
Free People	0.02%	1.24x
Carhartt	0.27%	1.20x
Lane Bryant	0.03%	1.20x
Hollister	0.03%	1.16x
Forever 21	0.03%	1.16x
Tommy Bahama	0.01%	1.15x
Brooks Brothers	0.02%	1.08x
White House Black Market	0.04%	1.08x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.

Index: A comparison of the Phoenix News audience to the internet population.

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is azhumane.org.

Website	Composition	Index
azhumane.org	2.30%	76.30x
maricopacountyparks.net	1.73%	74.23x
eastvalleytribune.com	2.95%	72.50x
tucsonnewsnow.com	1.64%	70.81x
visitmesa.com	1.19%	70.22x
tucsonlocalmedia.com	1.14%	67.89x
thevanburenphx.com	1.28%	66.68x
kvoa.com	11.26%	64.95x
az.gov	1.89%	64.36x
nogalesinternational.com	1.45%	64.30x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.

Index: A comparison of the Phoenix News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.07%	14.56x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.08%	13.84x
Cuba & Mexico Media	0.57%	11.17x
Fox News Content Consumers	9.08%	11.14x
Environmental Conservation	0.06%	10.98x
New Mexico News	8.64%	10.96x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.33%	10.84x
Australia & New Zealand Media	3.29%	10.36x
Right Wing Blogs - Political Activism	0.59%	10.23x
Local & Travel England - Northern England	0.11%	10.12x

Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.

Index: A comparison of the Phoenix News audience to the internet population.

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female