Dstillery Audiences

PHOENIX NEWS

Audience Size: 2.2 Million Devices

Explore the Phoenix News Audience

Below you'll find more information about the Phoenix News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Phoenix News audience.

Dstillery Crafted Audiences

INTERESTS

The Phoenix News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phoenix News audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 45.76% 25.40x
Phoenix Trip Planners 48.55% 21.76x
Arizona Trip Planners 40.96% 16.94x
Liberal News Readers 13.26% 9.69x
Ride Share Drivers 19.78% 9.18x
Arizona Cardinals Fans 13.33% 8.83x
Conservative News Readers 14.17% 8.45x
TV Advertising Professionals 13.46% 8.32x
Financial Business Intelligence Researchers 13.36% 8.29x
Entertainment Industry Decision Makers 13.54% 8.25x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Interest attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phoenix News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phoenix News audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.83x
Lorna Jane 0.01% 1.66x
Chicos 0.04% 1.08x
American Apparel 0.02% 0.93x
Tommy Bahama 0.02% 0.92x
REI 0.01% 0.90x
Coach 0.03% 0.81x
Carhartt 0.13% 0.79x
Free People 0.01% 0.78x
Brooks Brothers 0.02% 0.78x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Location attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phoenix News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phoenix News audience is casinodelsol.com.

Website Composition Index
casinodelsol.com 0.44% 153.97x
valleymetro.org 0.93% 149.99x
luckymanonline.com 0.85% 147.30x
fourthavenue.org 0.53% 145.77x
azhumane.org 2.10% 145.05x
raisingarizonakids.com 2.92% 144.02x
westvalleyview.com 0.33% 142.04x
kfma.com 0.52% 141.81x
phoenixcomicon.com 0.62% 140.43x
eventsabout.com 1.30% 140.23x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Web attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phoenix News audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.20% 12.23x
Pac 12 Sports 1.81% 11.34x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.16x
Fox News Content Consumers 6.82% 9.77x
New Mexico News 5.05% 9.33x
Cuba & Mexico Media 1.04% 9.26x
Environmental Conservation 0.04% 9.08x
Las Vegas Hotels 8.36% 8.68x
Local & Travel England - North Midlands 0.02% 8.64x
Australia & New Zealand Media 2.86% 8.23x
Composition Percentage: The overlap percentage between the Phoenix News audience and the Content Affinity attribute.
Index: A comparison of the Phoenix News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phoenix News audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000