Dstillery Audiences

PHONE & BUSINESS INFORMATION SEARCHERS

Audience Size: 2.5 Million Devices

Explore the Phone & Business Information Searchers Audience

Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 30.38% 16.46x
Retired Health Insurance Researchers 24.57% 14.42x
Home Buyers 22.10% 13.77x
First Aid Researchers 23.44% 12.66x
Retired Assisted Living Shoppers 20.04% 12.09x
Realtors & Real Estate Researchers 16.14% 11.96x
Flower & Gift Basket Shoppers 28.65% 11.75x
Hardware Shoppers 14.91% 11.54x
Online Health Researchers 13.65% 11.50x
Generic Prescription Drug Shoppers 21.23% 11.44x
Composition Percentage: The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.31x
Banana Republic 0.02% 1.15x
Dressbarn 0.02% 1.06x
Carhartt 0.20% 1.02x
Lane Bryant 0.02% 0.99x
White House Black Market 0.02% 0.95x
Michael Kors 0.01% 0.94x
Gap 0.02% 0.88x
Zumiez 0.02% 0.87x
Victoria's Secret 0.03% 0.87x
Composition Percentage: The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Phone & Business Information Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Phone & Business Information Searchers audience is 411.com.

Website Composition Index
411.com 12.67% 54.32x
superpages.com 1.38% 51.38x
merchantcircle.com 3.11% 42.19x
netronline.com 4.26% 40.41x
historicaerials.com 1.26% 38.25x
intelius.com 1.43% 37.43x
zip-codes.com 10.90% 37.29x
mapdevelopers.com 1.16% 34.67x
funeral.com 1.05% 30.35x
yellowpages.com 47.18% 28.79x
Composition Percentage: The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is People Search.

Content Affinity Composition Index
People Search 2.10% 16.10x
Flower Shopping 0.03% 14.83x
Spam Call Number Searchers 0.64% 13.22x
Ancestry & Memorial Researchers 0.56% 11.70x
Lighting & Power 0.02% 11.03x
Discount Shopping 0.09% 10.82x
Antiques & Auctions 0.70% 10.65x
Trucks 0.05% 10.65x
Mid-Atlantic Beaches 0.02% 10.30x
South Carolina Travel 0.06% 10.18x
Composition Percentage: The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female