Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 33.04% | 15.38x |
| Retired Health Insurance Researchers | 28.67% | 13.66x |
| Home Buyers | 24.70% | 12.61x |
| First Aid Researchers | 26.60% | 12.21x |
| Retired Assisted Living Shoppers | 24.29% | 11.39x |
| Realtors & Real Estate Researchers | 21.76% | 11.13x |
| Flower & Gift Basket Shoppers | 27.52% | 10.96x |
| Budget Grocery Shoppers | 21.33% | 10.88x |
| Generic Prescription Drug Shoppers | 23.19% | 10.81x |
| Retired Budget Healthcare Shoppers | 24.66% | 10.80x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 1.17x |
| Jos A. Bank Clothiers | 0.01% | 1.04x |
| Gap | 0.01% | 1.03x |
| Old Navy | 0.03% | 1.02x |
| Chicos | 0.02% | 1.00x |
| Carhartt | 0.18% | 0.98x |
| Dressbarn | 0.01% | 0.96x |
| The Childrens Place | 0.02% | 0.91x |
| Mens Wearhouse | 0.02% | 0.88x |
| American Eagle Outfitters | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is buzzfile.com.
| Website | Composition | Index |
| buzzfile.com | 1.59% | 58.34x |
| 411.com | 12.83% | 49.73x |
| superpages.com | 1.10% | 48.71x |
| merchantcircle.com | 2.19% | 44.36x |
| netronline.com | 4.31% | 36.76x |
| historicaerials.com | 1.22% | 34.32x |
| intelius.com | 3.10% | 33.36x |
| zip-codes.com | 12.73% | 32.98x |
| yellowpages.com | 40.07% | 29.38x |
| mapdevelopers.com | 1.25% | 28.65x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.01% | 16.66x |
| People Search | 3.38% | 16.17x |
| Home Decoration - Crafts & Kids | 0.03% | 15.55x |
| Auctions & Repossessions | 0.03% | 14.89x |
| Yard Structures | 0.05% | 14.89x |
| Trucks | 0.18% | 13.50x |
| Bathrooms & Plumbing | 0.05% | 12.93x |
| Paper & Packaging | 0.02% | 12.75x |
| Spam Call Number Searchers | 0.86% | 12.52x |
| Machines & Industrial Supplies | 0.15% | 12.51x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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