Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 18.69% | 10.16x |
| Retired Health Insurance Researchers | 16.09% | 8.52x |
| Flower & Gift Basket Shoppers | 15.91% | 8.39x |
| First Aid Researchers | 15.90% | 8.33x |
| Realtors & Real Estate Researchers | 13.92% | 8.22x |
| Home Buyers | 13.96% | 8.02x |
| Budget Grocery Shoppers | 15.29% | 8.01x |
| Hardware Shoppers | 13.19% | 7.78x |
| Retired Assisted Living Shoppers | 13.71% | 7.56x |
| Auto Insurance Shoppers | 14.83% | 7.42x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.04% | 1.10x |
| Carhartt | 0.17% | 1.07x |
| Belk | 0.01% | 1.06x |
| Tommy Bahama | 0.02% | 1.01x |
| Talbots | 0.04% | 1.01x |
| Dressbarn | 0.03% | 1.00x |
| Gymboree | 0.02% | 0.99x |
| Michael Kors | 0.01% | 0.99x |
| Urban Outfitters | 0.03% | 0.98x |
| Aeropostale | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is freightconnect.com.
| Website | Composition | Index |
| freightconnect.com | 2.29% | 29.15x |
| findthecompany.com | 3.70% | 28.33x |
| anywho.com | 1.82% | 26.34x |
| bbb.org | 5.10% | 25.24x |
| searchonamerica.com | 1.45% | 25.03x |
| hours-locations.com | 1.32% | 24.68x |
| gosmith.com | 2.53% | 24.39x |
| mystore411.com | 6.92% | 23.92x |
| whodoyou.com | 2.41% | 23.88x |
| forlocations.com | 3.48% | 23.36x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.54% | 9.11x |
| Rural Living | 0.11% | 8.71x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.37% | 8.55x |
| ISPs & Local Services | 0.08% | 8.22x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.17% | 8.14x |
| Discount Shopping | 3.83% | 8.12x |
| Paper & Packaging | 0.59% | 8.07x |
| Ancestry & Memorial Researchers | 4.23% | 7.99x |
| Home Improvement Contractor | 1.36% | 7.96x |
| People Search | 20.18% | 7.73x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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