Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 8.6 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 36.14% | 10.80x |
| Retired Health Insurance Researchers | 30.76% | 10.03x |
| First Aid Researchers | 34.65% | 9.23x |
| Budget Grocery Shoppers | 26.54% | 8.99x |
| Retired Assisted Living Shoppers | 27.59% | 8.93x |
| Realtors & Real Estate Researchers | 30.30% | 8.80x |
| Legal Advice Researchers | 23.33% | 8.76x |
| Flower & Gift Basket Shoppers | 30.49% | 8.71x |
| Generic Prescription Drug Shoppers | 31.40% | 8.67x |
| Family Tree Enthusiasts | 25.16% | 8.59x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.20x |
| Dressbarn | 0.02% | 1.15x |
| Chicos | 0.03% | 1.09x |
| Carhartt | 0.21% | 1.09x |
| Madewell | 0.01% | 1.02x |
| Jos A. Bank Clothiers | 0.03% | 1.01x |
| Mens Wearhouse | 0.04% | 0.99x |
| White House Black Market | 0.03% | 0.99x |
| Gymboree | 0.03% | 0.99x |
| Coach | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is anywho.com.
| Website | Composition | Index |
| anywho.com | 1.04% | 27.18x |
| ripoffreport.com | 1.77% | 24.31x |
| yellowpages.com | 22.05% | 23.55x |
| gosmith.com | 1.64% | 23.15x |
| buzzfile.com | 29.24% | 22.70x |
| whodoyou.com | 2.06% | 22.57x |
| hotfrog.com | 1.50% | 22.51x |
| mystore411.com | 3.48% | 22.22x |
| quicktransportsolutions.com | 5.76% | 22.12x |
| forlocations.com | 3.04% | 21.54x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 11.89x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.15% | 11.09x |
| Rural Living | 0.05% | 11.03x |
| Discount Shopping | 1.20% | 10.87x |
| Home Improvement Contractor | 0.36% | 10.48x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 10.19x |
| Paper & Packaging | 0.29% | 9.78x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.15% | 9.53x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 9.23x |
| Home Printing | 0.18% | 8.92x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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