Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 28.06% | 12.70x |
| Retired Health Insurance Researchers | 25.72% | 11.86x |
| First Aid Researchers | 26.40% | 11.15x |
| Realtors & Real Estate Researchers | 23.13% | 10.62x |
| Home Buyers | 25.94% | 10.58x |
| Generic Prescription Drug Shoppers | 23.60% | 10.47x |
| Retired Assisted Living Shoppers | 22.74% | 10.42x |
| Budget Grocery Shoppers | 22.45% | 10.24x |
| Hardware Shoppers | 20.87% | 10.19x |
| Online Health Researchers | 19.62% | 10.06x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.12% | 1.14x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is ripoffreport.com.
| Website | Composition | Index |
| ripoffreport.com | 1.03% | 25.20x |
| buzzfile.com | 23.12% | 24.56x |
| gosmith.com | 1.27% | 24.52x |
| yellowpages.com | 17.49% | 24.36x |
| quicktransportsolutions.com | 4.47% | 24.18x |
| hotfrog.com | 1.28% | 24.17x |
| whodoyou.com | 1.66% | 24.01x |
| mystore411.com | 2.33% | 23.45x |
| forlocations.com | 2.47% | 22.38x |
| netronline.com | 2.64% | 22.01x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.03% | 12.32x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.08% | 11.53x |
| Discount Shopping | 0.43% | 11.31x |
| Paper & Packaging | 0.20% | 10.61x |
| People Search | 17.06% | 10.29x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 10.24x |
| Ancestry & Memorial Researchers | 1.94% | 9.91x |
| Home Decoration - Crafts & Kids | 0.61% | 9.86x |
| Home Improvement Contractor | 0.09% | 9.77x |
| Spam Call Number Searchers | 4.48% | 9.47x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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