Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.7 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 26.73% | 11.14x |
| Retired Health Insurance Researchers | 23.13% | 10.19x |
| First Aid Researchers | 24.16% | 9.77x |
| Realtors & Real Estate Researchers | 21.71% | 9.37x |
| Home Buyers | 22.50% | 9.34x |
| Flower & Gift Basket Shoppers | 24.43% | 9.33x |
| Budget Grocery Shoppers | 21.60% | 9.24x |
| Generic Prescription Drug Shoppers | 23.50% | 9.10x |
| Retired Assisted Living Shoppers | 21.52% | 9.02x |
| Hardware Shoppers | 20.82% | 8.95x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.25% | 1.26x |
| White House Black Market | 0.32% | 1.22x |
| Mens Wearhouse | 0.39% | 1.16x |
| Buckle | 0.24% | 1.14x |
| Topshop | 0.02% | 1.10x |
| Johnston and Murphy | 0.44% | 1.10x |
| Bonobos | 0.07% | 1.03x |
| Talbots | 0.03% | 1.00x |
| Chicos | 0.04% | 0.97x |
| Tommy Bahama | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is findthecompany.com.
| Website | Composition | Index |
| findthecompany.com | 1.50% | 27.20x |
| anywho.com | 1.51% | 26.21x |
| ripoffreport.com | 2.57% | 24.25x |
| bbb.org | 1.85% | 23.99x |
| hotfrog.com | 1.50% | 23.34x |
| gosmith.com | 1.94% | 22.84x |
| mystore411.com | 4.36% | 22.17x |
| yellowpages.com | 30.31% | 22.15x |
| whodoyou.com | 2.28% | 22.09x |
| buzzfile.com | 31.40% | 21.55x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.07% | 10.09x |
| Discount Shopping | 1.82% | 9.92x |
| ISPs & Local Services | 0.03% | 9.75x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.23% | 9.65x |
| Home Improvement Contractor | 0.63% | 9.64x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 9.38x |
| Low Budget Shoppers | 0.72% | 9.23x |
| Paper & Packaging | 0.39% | 9.19x |
| Home Printing | 0.24% | 8.88x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.27% | 8.58x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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