Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 20.12% | 9.78x |
| Retired Health Insurance Researchers | 17.19% | 8.94x |
| Flower & Gift Basket Shoppers | 17.66% | 8.50x |
| Budget Grocery Shoppers | 15.40% | 8.39x |
| First Aid Researchers | 18.35% | 8.36x |
| Realtors & Real Estate Researchers | 16.79% | 8.26x |
| Home Buyers | 16.99% | 8.25x |
| Retired Assisted Living Shoppers | 15.58% | 8.03x |
| Hardware Shoppers | 17.23% | 7.99x |
| Online Health Researchers | 16.06% | 7.98x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.27x |
| Jos A. Bank Clothiers | 0.33% | 1.23x |
| Mens Wearhouse | 0.50% | 1.13x |
| Tommy Bahama | 0.03% | 1.05x |
| Eddie Bauer | 0.03% | 1.05x |
| Chicos | 0.07% | 1.04x |
| Talbots | 0.04% | 1.04x |
| Ralph Lauren | 0.02% | 1.01x |
| Johnston and Murphy | 0.12% | 1.00x |
| White House Black Market | 0.19% | 0.99x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is freightconnect.com.
| Website | Composition | Index |
| freightconnect.com | 1.12% | 21.91x |
| findthecompany.com | 1.99% | 21.08x |
| searchonamerica.com | 1.09% | 19.79x |
| anywho.com | 1.80% | 19.37x |
| yellowpagesgoesgreen.org | 1.00% | 18.81x |
| bbb.org | 2.72% | 18.71x |
| hotfrog.com | 1.49% | 18.40x |
| ripoffreport.com | 3.59% | 18.34x |
| mystore411.com | 4.95% | 17.99x |
| gosmith.com | 2.19% | 17.93x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.10% | 7.77x |
| Discount Shopping | 3.12% | 7.71x |
| Home Improvement Contractor | 1.01% | 7.43x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 7.38x |
| ISPs & Local Services | 0.04% | 7.33x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.17% | 7.20x |
| Paper & Packaging | 0.26% | 7.09x |
| Flags & Trump | 0.07% | 7.03x |
| Low Budget Shoppers | 1.09% | 7.00x |
| Home Printing | 0.27% | 6.95x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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