Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 30.40% | 18.77x |
| Home Buyers | 17.66% | 12.38x |
| Online Health Researchers | 9.63% | 11.25x |
| Retired Assisted Living Shoppers | 15.86% | 10.86x |
| Realtors & Real Estate Researchers | 11.21% | 10.77x |
| First Aid Researchers | 19.55% | 10.56x |
| Food Delivery Service Users | 7.64% | 10.38x |
| Flower & Gift Basket Shoppers | 26.35% | 10.31x |
| Generic Prescription Drug Shoppers | 17.96% | 10.30x |
| Legal Advice Researchers | 24.90% | 10.30x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.31x |
| Aeropostale | 0.01% | 1.20x |
| Zumiez | 0.02% | 1.08x |
| Carhartt | 0.10% | 1.01x |
| Journeys | 0.02% | 1.01x |
| Old Navy | 0.01% | 0.72x |
| Victoria's Secret | 0.01% | 0.68x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is 411.com.
| Website | Composition | Index |
| 411.com | 10.72% | 46.60x |
| superpages.com | 2.39% | 41.43x |
| merchantcircle.com | 3.95% | 39.63x |
| zip-codes.com | 5.88% | 35.71x |
| netronline.com | 4.37% | 32.42x |
| historicaerials.com | 1.27% | 32.41x |
| yellowpages.com | 58.73% | 24.15x |
| theanswerhub.com | 1.14% | 21.71x |
| addresses.com | 1.95% | 20.84x |
| advancedbackgroundchecks.com | 1.21% | 20.81x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Flower Shopping.
| Content Affinity | Composition | Index |
| Flower Shopping | 0.01% | 16.75x |
| People Search | 1.96% | 13.36x |
| Spam Call Number Searchers | 0.36% | 12.72x |
| Moving & Storage | 0.02% | 10.01x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 9.54x |
| Ancestry & Memorial Researchers | 0.53% | 9.51x |
| Discount Shopping | 0.05% | 9.50x |
| Rural Living | 0.01% | 9.09x |
| Charity Walks | 1.27% | 9.01x |
| Health & Safety Compliance | 0.02% | 8.83x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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