Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 27.04% | 20.48x |
| Home Buyers | 15.97% | 13.68x |
| Realtors & Real Estate Researchers | 8.35% | 12.00x |
| Retired Assisted Living Shoppers | 12.91% | 11.57x |
| Budget Grocery Shoppers | 12.18% | 11.05x |
| Generic Prescription Drug Shoppers | 15.74% | 10.94x |
| Legal Advice Researchers | 24.64% | 10.69x |
| Home Exterior Design Enthusiasts | 8.13% | 10.67x |
| First Aid Researchers | 17.36% | 10.58x |
| Ancestry Researchers | 19.64% | 10.48x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.23x |
| White House Black Market | 0.01% | 1.22x |
| Old Navy | 0.02% | 1.17x |
| American Eagle Outfitters | 0.01% | 1.10x |
| Talbots | 0.01% | 1.08x |
| Maurices | 0.03% | 1.05x |
| H&M | 0.01% | 1.05x |
| Journeys | 0.02% | 1.01x |
| Express | 0.02% | 1.00x |
| Aeropostale | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is 411.com.
| Website | Composition | Index |
| 411.com | 10.52% | 54.33x |
| superpages.com | 2.67% | 49.51x |
| merchantcircle.com | 2.86% | 49.08x |
| zip-codes.com | 4.29% | 40.84x |
| historicaerials.com | 1.52% | 34.52x |
| netronline.com | 5.31% | 34.38x |
| forlocations.com | 1.04% | 33.87x |
| yellowpages.com | 59.32% | 28.33x |
| hours-locations.com | 1.35% | 27.70x |
| addresses.com | 1.85% | 22.94x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Spam Call Number Searchers.
| Content Affinity | Composition | Index |
| Spam Call Number Searchers | 0.25% | 15.74x |
| People Search | 1.85% | 13.69x |
| Rural Living | 0.01% | 12.02x |
| Discount Shopping | 0.03% | 10.96x |
| Trucks | 0.01% | 10.64x |
| Chemicals | 0.01% | 10.32x |
| Charity Walks | 1.00% | 10.22x |
| Health & Safety Compliance | 0.03% | 10.02x |
| Mortgages & Insurance | 0.18% | 9.75x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.34% | 9.54x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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