Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 9.3 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 27.90% | 12.57x |
| Retired Health Insurance Researchers | 24.46% | 11.57x |
| First Aid Researchers | 25.99% | 11.04x |
| Realtors & Real Estate Researchers | 22.85% | 10.53x |
| Home Buyers | 24.50% | 10.50x |
| Generic Prescription Drug Shoppers | 23.73% | 10.42x |
| Budget Grocery Shoppers | 22.77% | 10.36x |
| Flower & Gift Basket Shoppers | 25.68% | 10.34x |
| Retired Assisted Living Shoppers | 22.52% | 10.24x |
| Hardware Shoppers | 21.34% | 10.08x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.25x |
| Carhartt | 0.21% | 1.14x |
| Jos A. Bank Clothiers | 0.02% | 1.12x |
| Dressbarn | 0.02% | 1.12x |
| Chicos | 0.03% | 1.11x |
| Kate Spade | 0.01% | 1.08x |
| Aeropostale | 0.03% | 1.06x |
| White House Black Market | 0.03% | 1.05x |
| Mens Wearhouse | 0.04% | 1.02x |
| Brooks Brothers | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is findthecompany.com.
| Website | Composition | Index |
| findthecompany.com | 1.29% | 30.79x |
| anywho.com | 1.25% | 30.16x |
| ripoffreport.com | 2.20% | 27.49x |
| bbb.org | 1.58% | 26.90x |
| yellowpages.com | 25.85% | 25.88x |
| hotfrog.com | 1.49% | 25.78x |
| gosmith.com | 1.90% | 25.29x |
| industrynet.com | 1.03% | 25.01x |
| whodoyou.com | 2.27% | 24.35x |
| mystore411.com | 4.13% | 24.19x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 11.98x |
| Rural Living | 0.07% | 11.92x |
| Discount Shopping | 1.63% | 11.60x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.20% | 11.31x |
| Home Improvement Contractor | 0.56% | 11.17x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 10.34x |
| Paper & Packaging | 0.37% | 10.13x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.23% | 10.11x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 9.89x |
| Home Printing | 0.22% | 9.65x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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