Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 28.54% | 13.02x |
| Retired Health Insurance Researchers | 26.45% | 12.35x |
| First Aid Researchers | 25.26% | 11.82x |
| Home Buyers | 24.38% | 10.99x |
| Realtors & Real Estate Researchers | 22.66% | 10.91x |
| Retired Assisted Living Shoppers | 23.78% | 10.61x |
| Generic Prescription Drug Shoppers | 23.23% | 10.47x |
| Hardware Shoppers | 20.55% | 10.30x |
| Retired Budget Healthcare Shoppers | 23.32% | 10.20x |
| Budget Grocery Shoppers | 22.99% | 10.17x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.15% | 1.07x |
| Old Navy | 0.01% | 1.05x |
| Maurices | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is buzzfile.com.
| Website | Composition | Index |
| buzzfile.com | 18.19% | 28.28x |
| quicktransportsolutions.com | 3.47% | 28.00x |
| whodoyou.com | 1.29% | 27.44x |
| mystore411.com | 1.74% | 27.02x |
| yellowpages.com | 13.63% | 25.95x |
| drivingdirectionsandmaps.com | 1.84% | 25.24x |
| forlocations.com | 1.99% | 24.87x |
| netronline.com | 2.38% | 24.29x |
| merchantcircle.com | 5.04% | 20.64x |
| rehold.com | 4.27% | 19.87x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.05% | 12.69x |
| Rural Living | 0.02% | 12.63x |
| Paper & Packaging | 0.15% | 11.47x |
| People Search | 15.10% | 11.18x |
| Discount Shopping | 0.30% | 11.07x |
| Home Decoration - Crafts & Kids | 0.50% | 10.86x |
| Home Improvement Contractor | 0.06% | 10.58x |
| Ancestry & Memorial Researchers | 1.65% | 10.57x |
| Home Printing | 0.07% | 10.57x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 10.21x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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