Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 19.49% | 27.28x |
| Home Buyers | 18.17% | 15.12x |
| Food Delivery Service Users | 5.00% | 13.66x |
| Restaurant Menu Researchers | 11.52% | 13.25x |
| Generic Prescription Drug Shoppers | 12.51% | 12.86x |
| Realtors & Real Estate Researchers | 10.31% | 12.64x |
| Flower Delivery Shoppers | 8.41% | 12.54x |
| Moving Services Shoppers | 7.51% | 12.15x |
| Family Tree Enthusiasts | 19.40% | 11.82x |
| Medicare Researchers | 18.50% | 11.60x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.20x |
| Maurices | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is 411.com.
| Website | Composition | Index |
| 411.com | 11.35% | 70.73x |
| superpages.com | 2.69% | 66.60x |
| merchantcircle.com | 1.95% | 63.54x |
| historicaerials.com | 1.92% | 44.67x |
| zip-codes.com | 3.53% | 42.82x |
| netronline.com | 6.78% | 41.63x |
| hours-locations.com | 1.57% | 39.45x |
| yellowpages.com | 56.23% | 38.76x |
| momondo.com | 2.03% | 29.23x |
| shop411.com | 1.51% | 28.27x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Spam Call Number Searchers.
| Content Affinity | Composition | Index |
| Spam Call Number Searchers | 0.14% | 19.17x |
| People Search | 1.36% | 14.55x |
| Mortgages & Insurance | 0.13% | 13.06x |
| Charity Walks | 0.72% | 11.78x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.94% | 11.58x |
| Discount Shopping | 0.01% | 10.69x |
| Farming & Agriculture | 0.11% | 10.60x |
| South Carolina Beach Travel | 0.01% | 10.42x |
| Medical Diagnostics | 0.36% | 10.18x |
| Credit Unions & Consumer Protection | 0.02% | 9.62x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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