Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 20.30% | 10.42x |
| Retired Health Insurance Researchers | 15.58% | 8.94x |
| Flower & Gift Basket Shoppers | 17.43% | 8.59x |
| First Aid Researchers | 17.68% | 8.55x |
| Realtors & Real Estate Researchers | 15.50% | 8.44x |
| Budget Grocery Shoppers | 16.75% | 8.27x |
| Home Buyers | 15.94% | 8.18x |
| Hardware Shoppers | 14.62% | 8.06x |
| Retired Assisted Living Shoppers | 16.08% | 7.84x |
| Retirees | 14.13% | 7.73x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.29x |
| Tommy Bahama | 0.02% | 1.29x |
| Charlotte Russe | 0.02% | 1.14x |
| Jos A. Bank Clothiers | 0.13% | 1.13x |
| Chicos | 0.04% | 1.13x |
| Talbots | 0.05% | 1.10x |
| Express Outlets | 0.00% | 1.09x |
| Ann Taylor | 0.02% | 1.09x |
| Kate Spade | 0.02% | 1.08x |
| Dressbarn | 0.04% | 1.07x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is freightconnect.com.
| Website | Composition | Index |
| freightconnect.com | 1.67% | 32.25x |
| findthecompany.com | 2.82% | 31.25x |
| anywho.com | 1.64% | 28.68x |
| bbb.org | 3.92% | 28.04x |
| hours-locations.com | 1.01% | 27.57x |
| searchonamerica.com | 1.37% | 26.83x |
| gosmith.com | 2.27% | 26.67x |
| mystore411.com | 5.73% | 26.34x |
| ripoffreport.com | 5.09% | 26.23x |
| whodoyou.com | 2.22% | 25.81x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.11% | 9.34x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.55% | 9.16x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.34% | 8.84x |
| Discount Shopping | 3.24% | 8.65x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 8.64x |
| ISPs & Local Services | 0.06% | 8.56x |
| Home Improvement Contractor | 1.17% | 8.54x |
| Paper & Packaging | 0.54% | 8.16x |
| As Seen On TV Products | 0.06% | 8.15x |
| Ancestry & Memorial Researchers | 3.88% | 8.13x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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