Explore the Phone & Business Information Searchers Audience
Below you'll find more information about the Phone & Business Information Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Phone & Business Information Searchers audience.
INTERESTS
The Phone & Business Information Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Phone & Business Information Searchers audience is Online Directory Searchers.
| Interest | Composition | Index |
| Online Directory Searchers | 33.86% | 15.60x |
| Retired Health Insurance Researchers | 30.60% | 14.04x |
| First Aid Researchers | 27.50% | 13.23x |
| Home Buyers | 26.41% | 12.78x |
| Realtors & Real Estate Researchers | 22.05% | 12.18x |
| Retired Assisted Living Shoppers | 25.43% | 12.08x |
| Online Health Researchers | 18.61% | 11.57x |
| Hardware Shoppers | 20.94% | 11.34x |
| Generic Prescription Drug Shoppers | 24.07% | 11.25x |
| Budget Grocery Shoppers | 23.37% | 11.23x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Interest attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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APPAREL RETAILERS
The Phone & Business Information Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Phone & Business Information Searchers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.13x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Location attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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WEBSITES
The Phone & Business Information Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Phone & Business Information Searchers audience is buzzfile.com.
| Website | Composition | Index |
| buzzfile.com | 4.05% | 56.41x |
| 411.com | 13.41% | 49.94x |
| merchantcircle.com | 2.75% | 41.79x |
| radaris.com | 1.32% | 37.45x |
| netronline.com | 4.13% | 34.02x |
| historicaerials.com | 1.11% | 31.62x |
| intelius.com | 5.36% | 31.36x |
| zip-codes.com | 13.97% | 30.32x |
| yellowpages.com | 34.60% | 28.96x |
| tractorhouse.com | 1.01% | 27.62x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Web attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Phone & Business Information Searchers audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.08% | 17.62x |
| People Search | 5.25% | 16.55x |
| Spam Call Number Searchers | 1.24% | 14.48x |
| Computer Printers | 0.02% | 14.15x |
| Electronic Document Assembly | 0.01% | 14.09x |
| Trucks | 0.37% | 14.05x |
| Insurance Cluster | 0.13% | 13.88x |
| Franchising | 0.02% | 13.69x |
| Machines & Industrial Supplies | 0.29% | 13.54x |
| Paper & Packaging | 0.03% | 13.43x |
Composition Percentage:
The overlap percentage between the Phone & Business Information Searchers audience and the Content Affinity attribute.
Index: A comparison of the Phone & Business Information Searchers audience to the internet population.
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DEMOGRAPHICS
The Phone & Business Information Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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