Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.3 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Photography Enthusiasts.

Interest Composition Index
Photography Enthusiasts 63.30% 22.81x
Camera Shoppers 70.29% 22.35x
High-End Camera Shoppers 49.84% 17.01x
Camera Review Readers 40.66% 15.88x
Electronics Shoppers 43.06% 15.15x
Videographers 43.03% 14.97x
IT Decision Makers 33.10% 12.07x
Apple Fans 35.78% 12.02x
High End TV Shoppers 31.81% 11.60x
Sony Fans 35.22% 11.46x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is Everlane.

Location Composition Index
Everlane 0.01% 1.98x
REI 0.03% 1.95x
Club Monaco 0.02% 1.86x
Uniqlo 0.03% 1.72x
Topshop 0.03% 1.58x
Intermix 0.01% 1.42x
Madewell 0.03% 1.42x
Bonobos 0.11% 1.39x
Ralph Lauren 0.02% 1.36x
Urban Outfitters 0.06% 1.33x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is thenewcamera.com.

Website Composition Index
thenewcamera.com 3.49% 179.59x
the-digital-picture.com 10.03% 172.10x
tamron-usa.com 2.67% 171.43x
thinktankphoto.com 1.83% 171.12x
canonrumors.com 4.96% 168.87x
sigmaphoto.com 5.10% 165.23x
nikonrumors.com 2.36% 163.46x
imaging-resource.com 9.70% 162.06x
fredmiranda.com 3.99% 161.39x
shutterbug.com 3.17% 159.50x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.74% 29.39x
Handyman Tools 0.03% 16.64x
Professional Audio Visual 0.77% 15.85x
Gadgets 0.60% 15.72x
Drawing & Animation 0.22% 15.25x
Robotics 1.71% 15.17x
Content Streamers & Downloaders 0.08% 14.81x
Home Décor, Furniture, & Decorating 0.03% 14.69x
Sports - Skiing, Snowboarding 0.02% 14.32x
Graphic Design 16.27% 14.26x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male