Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.6 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 62.51% 32.08x
Photography Enthusiasts 54.30% 29.15x
High-End Camera Shoppers 43.84% 24.44x
Electronics Shoppers 35.83% 20.84x
Videographers 33.80% 19.36x
Camera Review Readers 36.18% 16.95x
Sony Fans 28.53% 15.62x
Apple Fans 26.03% 14.77x
IT Decision Makers 23.09% 14.23x
Laptop Researchers 23.16% 13.74x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is REI.

Location Composition Index
REI 0.03% 1.79x
Calvin Klein 0.01% 1.75x
Uniqlo 0.02% 1.67x
American Apparel 0.05% 1.51x
Supreme 0.02% 1.49x
Armani 0.04% 1.44x
Madewell 0.03% 1.43x
Coach 0.05% 1.42x
Saint Laurent Paris 0.01% 1.42x
The North Face 0.02% 1.38x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is canonrumors.com.

Website Composition Index
canonrumors.com 3.82% 167.53x
cameratimes.org 1.17% 163.67x
shutterbug.com 1.70% 161.39x
thenewcamera.com 2.70% 161.37x
the-digital-picture.com 10.35% 159.83x
thinktankphoto.com 1.88% 159.50x
sigmaphoto.com 5.16% 156.52x
tamron-usa.com 2.66% 156.04x
nikonrumors.com 2.30% 154.30x
dpmag.com 1.43% 153.82x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.59% 28.32x
Handyman Tools 0.04% 21.78x
Home Décor, Furniture, & Decorating 0.04% 18.00x
Drawing & Animation 0.23% 17.10x
Professional Audio Visual 0.83% 17.04x
Gadgets 0.64% 15.23x
Bags & Luggage 2.58% 15.22x
Graphic Design 17.19% 15.15x
Computer Printers 0.81% 14.68x
Robotics 1.63% 14.53x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male