Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.2 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Photography Enthusiasts.

Interest Composition Index
Photography Enthusiasts 65.61% 23.68x
Camera Shoppers 69.85% 20.91x
High-End Camera Shoppers 46.95% 15.52x
Camera Review Readers 41.83% 15.49x
Videographers 43.99% 14.58x
Electronics Shoppers 39.28% 13.36x
Techies 30.41% 12.27x
Apple Fans 36.75% 12.04x
IT Decision Makers 34.75% 12.02x
Commercial Contractors & Designers 33.65% 11.94x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.76x
REI 0.02% 1.69x
Patagonia 0.01% 1.58x
Urban Outfitters 0.05% 1.54x
The North Face 0.02% 1.39x
Ann Taylor 0.02% 1.39x
Mens Wearhouse 0.07% 1.25x
Eddie Bauer 0.02% 1.21x
Michael Kors 0.05% 1.18x
Armani 0.02% 1.15x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is thenewcamera.com.

Website Composition Index
thenewcamera.com 2.85% 186.60x
sigmaphoto.com 4.21% 173.67x
thinktankphoto.com 1.50% 173.39x
tamron-usa.com 2.35% 171.92x
the-digital-picture.com 9.32% 168.10x
fredmiranda.com 3.21% 167.06x
canonrumors.com 5.08% 163.55x
imaging-resource.com 8.36% 161.02x
dpmag.com 1.41% 159.84x
shutterbug.com 3.27% 157.34x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.14% 33.52x
Home Décor, Furniture, & Decorating 0.01% 19.34x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 18.99x
Content Streamers & Downloaders 0.04% 18.08x
Robotics 1.33% 17.44x
Professional Audio Visual 0.57% 17.14x
Gadgets 0.40% 16.69x
Drawing & Animation 0.16% 16.68x
Handyman Tools 0.02% 15.76x
Sports - Skiing, Snowboarding 0.02% 15.34x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male