Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.9 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 60.89% 24.49x
Photography Enthusiasts 49.86% 23.56x
High-End Camera Shoppers 43.01% 18.36x
Videographers 32.34% 14.75x
Electronics Shoppers 35.70% 14.31x
Sony Fans 26.74% 12.09x
Apple Fans 22.99% 11.44x
Camera Review Readers 41.66% 11.18x
IT Decision Makers 20.09% 10.97x
High End TV Shoppers 21.77% 10.62x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.28x
Lorna Jane 0.01% 2.02x
Supreme 0.01% 1.93x
Saint Laurent Paris 0.01% 1.62x
Madewell 0.02% 1.58x
Patagonia 0.01% 1.50x
Levi Strauss 0.01% 1.47x
Zara 0.03% 1.45x
Eddie Bauer 0.02% 1.41x
Free People 0.02% 1.39x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is nikonrumors.com.

Website Composition Index
nikonrumors.com 1.39% 172.78x
canonrumors.com 3.23% 171.06x
cameratimes.org 1.36% 170.08x
the-digital-picture.com 9.08% 165.56x
thinktankphoto.com 1.62% 165.38x
tamron-usa.com 2.27% 163.55x
imaging-resource.com 2.53% 162.40x
shutterbug.com 2.26% 160.12x
sigmaphoto.com 4.86% 159.89x
fredmiranda.com 3.64% 158.90x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.13% 25.53x
Home Décor, Furniture, & Decorating 0.08% 17.95x
Handyman Tools 0.05% 16.13x
Professional Audio Visual 0.79% 15.62x
Drawing & Animation 0.23% 14.97x
Sports - Skiing, Snowboarding 0.04% 14.24x
Computer Printers 0.94% 13.95x
Graphic Design 17.25% 13.54x
Bags & Luggage 2.51% 13.28x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.80% 13.16x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male