Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.5 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 62.29% 30.84x
Photography Enthusiasts 52.87% 29.99x
High-End Camera Shoppers 43.44% 23.11x
Electronics Shoppers 36.58% 20.04x
Camera Review Readers 31.60% 19.90x
Videographers 34.03% 19.25x
Sony Fans 29.23% 15.12x
Apple Fans 26.76% 14.77x
IT Decision Makers 23.89% 14.31x
High End TV Shoppers 23.05% 13.92x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is Everlane.

Location Composition Index
Everlane 0.02% 2.73x
Lorna Jane 0.01% 2.49x
REI 0.03% 1.94x
Supreme 0.02% 1.70x
LL Bean 0.01% 1.64x
Topshop 0.02% 1.62x
Patagonia 0.02% 1.53x
Bonobos 0.09% 1.45x
Intermix 0.01% 1.35x
Club Monaco 0.02% 1.34x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is cameratimes.org.

Website Composition Index
cameratimes.org 1.06% 171.67x
canonrumors.com 4.20% 169.36x
thenewcamera.com 3.41% 167.53x
thinktankphoto.com 1.91% 165.63x
the-digital-picture.com 10.35% 165.27x
shutterbug.com 1.60% 164.40x
dpmag.com 1.16% 163.92x
tamron-usa.com 2.75% 163.86x
nikonrumors.com 2.30% 163.57x
fredmiranda.com 3.97% 157.67x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.84% 28.81x
Handyman Tools 0.04% 19.68x
Home Décor, Furniture, & Decorating 0.04% 19.23x
Professional Audio Visual 0.80% 15.99x
Gadgets 0.66% 15.69x
Drawing & Animation 0.22% 15.55x
Graphic Design 16.87% 15.13x
Robotics 1.74% 14.98x
Bags & Luggage 2.50% 14.69x
Content Streamers & Downloaders 0.10% 14.24x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male