Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.2 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Photography Enthusiasts.

Interest Composition Index
Photography Enthusiasts 64.17% 26.82x
Camera Shoppers 65.31% 24.82x
High-End Camera Shoppers 42.98% 18.42x
Camera Review Readers 40.14% 17.98x
Videographers 41.54% 16.81x
Electronics Shoppers 36.34% 14.64x
Techies 31.74% 14.22x
Tech News Enthusiasts 30.89% 13.98x
Apple Fans 34.16% 13.86x
IT Decision Makers 32.99% 13.83x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.93x
Kate Spade 0.02% 1.63x
Ralph Lauren 0.01% 1.48x
The North Face 0.01% 1.44x
Chicos 0.04% 1.43x
Urban Outfitters 0.03% 1.39x
Armani 0.01% 1.37x
Eddie Bauer 0.02% 1.37x
American Apparel 0.02% 1.36x
Aeropostale 0.04% 1.31x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is thenewcamera.com.

Website Composition Index
thenewcamera.com 2.55% 191.79x
thinktankphoto.com 1.31% 180.18x
sigmaphoto.com 3.66% 180.04x
tamron-usa.com 2.05% 178.48x
fredmiranda.com 2.69% 173.24x
the-digital-picture.com 9.09% 171.05x
dpmag.com 1.25% 165.92x
canonrumors.com 6.07% 164.78x
imaging-resource.com 8.58% 163.07x
cameradecision.com 1.17% 160.96x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 3.74% 38.27x
Robotics 1.23% 21.18x
Drawing & Animation 0.16% 20.30x
Professional Audio Visual 0.48% 18.81x
Gadgets 0.34% 18.67x
Australia & New Zealand Media 4.55% 15.94x
Bags & Luggage 2.09% 15.85x
Computer Printers 0.41% 15.84x
Environmental Conservation 0.08% 15.15x
Audio Clips & Sound Effects 0.52% 14.96x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male