Dstillery Audiences

PHOTOGRAPHY

Audience Size: 1.3 Million Devices

Explore the Photography Audience

Below you'll find more information about the Photography audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Photography audience.

Dstillery Crafted Audiences

INTERESTS

The Photography audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Photography audience is Photography Enthusiasts.

Interest Composition Index
Photography Enthusiasts 63.18% 26.20x
Camera Shoppers 68.04% 25.06x
High-End Camera Shoppers 45.56% 19.02x
Camera Review Readers 40.20% 17.73x
Videographers 42.59% 16.88x
Electronics Shoppers 40.93% 15.81x
Apple Fans 34.77% 13.94x
IT Decision Makers 32.70% 13.80x
Tech News Enthusiasts 29.61% 13.33x
Commercial Contractors & Designers 31.96% 13.30x
Composition Percentage: The overlap percentage between the Photography audience and the Interest attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Photography audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Photography audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.03x
Madewell 0.02% 1.65x
Zara 0.03% 1.53x
The North Face 0.02% 1.53x
Kate Spade 0.03% 1.49x
Bonobos 0.03% 1.46x
Ann Taylor 0.02% 1.40x
Chicos 0.06% 1.37x
Gap 0.10% 1.37x
Eddie Bauer 0.03% 1.36x
Composition Percentage: The overlap percentage between the Photography audience and the Location attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Web Insights

WEBSITES

The Photography audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Photography audience is thenewcamera.com.

Website Composition Index
thenewcamera.com 3.27% 200.80x
the-digital-picture.com 9.33% 188.48x
thinktankphoto.com 1.68% 187.37x
tamron-usa.com 2.52% 187.33x
shutterbug.com 2.69% 182.11x
sigmaphoto.com 4.75% 180.64x
imaging-resource.com 8.97% 180.19x
canonrumors.com 4.83% 177.06x
fredmiranda.com 3.69% 175.55x
nikonrumors.com 2.09% 173.76x
Composition Percentage: The overlap percentage between the Photography audience and the Web attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Photography audience is Film Production.

Content Affinity Composition Index
Film Production 4.48% 33.36x
Handyman Tools 0.03% 21.38x
Sports - Skiing, Snowboarding 0.02% 19.19x
Home Décor, Furniture, & Decorating 0.02% 18.98x
Gadgets 0.51% 17.93x
Content Streamers & Downloaders 0.06% 17.82x
Professional Audio Visual 0.65% 17.77x
Robotics 1.51% 17.34x
Drawing & Animation 0.19% 17.20x
Bags & Luggage 2.15% 15.98x
Composition Percentage: The overlap percentage between the Photography audience and the Content Affinity attribute.
Index: A comparison of the Photography audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Photography audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male