Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 4.5 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 38.96% 18.22x
Pittsburgh Pirates Fans 35.38% 14.13x
Pittsburgh Penguins Fans 30.02% 13.47x
Pittsburgh Steelers Fans 31.24% 13.32x
Liberal News Readers 21.90% 11.85x
Philadelphia Trip Planners 22.05% 11.14x
Cleveland Cavaliers Fans 22.01% 10.87x
Tampa and St Petersburg Trip Planners 21.10% 10.71x
Financial Business Intelligence Researchers 19.63% 10.65x
Financial News Readers 19.88% 10.47x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.32x
Journeys 0.01% 1.30x
The Childrens Place 0.01% 1.17x
Victoria's Secret 0.01% 1.10x
Carhartt 0.15% 0.95x
Maurices 0.01% 0.86x
Old Navy 0.01% 0.82x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website Composition Index
butlereagle.com 1.38% 43.47x
goodfoodpittsburgh.com 3.02% 41.39x
observer-reporter.com 2.92% 39.31x
timesonline.com 5.25% 38.40x
meadvilletribune.com 3.31% 37.57x
nextpittsburgh.com 1.98% 37.41x
heraldstandard.com 2.46% 37.15x
ncnewsonline.com 3.16% 36.99x
ellwoodcityledger.com 2.76% 36.48x
yourerie.com 7.59% 36.45x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 20.28% 13.65x
Central Pennsylvania Cluster 41.68% 11.36x
Cars, Travel & Food 0.02% 10.18x
Philadelphia Cluster 17.29% 9.85x
West Virginia News 10.30% 9.54x
Local & Travel England - North Midlands 0.05% 8.86x
Lacrosse College Athletics 0.42% 8.67x
Mid-Atlantic Beaches 0.13% 8.59x
Ireland Cluster 6.60% 8.57x
Central California Cluster 3.06% 8.57x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male