PITTSBURGH NEWS

Audience Size: 2.9 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	42.13%	16.50x
Pittsburgh Pirates Fans	33.53%	11.63x
Pittsburgh Steelers Fans	35.97%	11.38x
Pittsburgh Penguins Fans	32.49%	11.08x
Liberal News Readers	27.53%	10.80x
Philadelphia Trip Planners	26.39%	10.08x
Financial News Readers	24.08%	10.01x
Cleveland Cavaliers Fans	26.14%	10.01x
Financial Business Intelligence Researchers	24.66%	9.97x
Tampa and St Petersburg Trip Planners	26.36%	9.86x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.01%	1.62x
Zumiez	0.01%	1.39x
Journeys	0.02%	1.31x
The Childrens Place	0.02%	1.30x
Gap	0.01%	1.07x
Express	0.01%	1.02x
Victoria's Secret	0.02%	1.00x
Maurices	0.02%	0.98x
Mens Wearhouse	0.01%	0.96x
Carhartt	0.16%	0.95x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website	Composition	Index
butlereagle.com	1.12%	44.47x
goodfoodpittsburgh.com	3.30%	41.21x
observer-reporter.com	2.79%	39.13x
nextpittsburgh.com	1.95%	39.04x
timesonline.com	5.26%	38.36x
ellwoodcityledger.com	2.66%	37.88x
heraldstandard.com	2.40%	37.82x
yourerie.com	6.89%	37.59x
pittsburghmagazine.com	3.82%	37.55x
meadvilletribune.com	3.23%	37.30x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	21.39%	12.99x
Central Pennsylvania Cluster	45.03%	10.13x
Philadelphia Cluster	19.24%	9.51x
Lacrosse College Athletics	0.41%	9.42x
Local & Travel England - North Midlands	0.06%	9.18x
West Virginia News	10.22%	9.04x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.09%	8.81x
Ireland Cluster	7.98%	8.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.18%	8.34x
Central California Cluster	3.35%	7.99x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male