Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 41.00% 19.31x
Pittsburgh Steelers Fans 38.32% 16.54x
Pittsburgh Penguins Fans 35.88% 16.52x
Pittsburgh Pirates Fans 39.54% 15.65x
Republicans 33.87% 14.58x
Cleveland Cavaliers Fans 25.31% 12.10x
Liberal News Readers 23.10% 11.50x
Tampa and St Petersburg Trip Planners 23.77% 11.08x
Philadelphia Trip Planners 23.55% 10.95x
NFL Fans 23.14% 10.50x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.48x
Talbots 0.04% 1.39x
American Eagle Outfitters 0.06% 1.35x
Carhartt 0.07% 1.27x
Hugo Boss 0.03% 1.26x
Brooks Brothers 0.02% 1.20x
Journeys 0.05% 1.14x
Gymboree 0.04% 1.09x
Jos A. Bank Clothiers 0.06% 1.07x
Eddie Bauer 0.02% 1.02x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycourts.us.

Website Composition Index
alleghenycourts.us 1.34% 90.92x
pghcitypaper.com 2.22% 86.88x
ellwoodcityledger.com 1.47% 86.07x
observer-reporter.com 5.27% 81.17x
butlereagle.com 1.67% 79.43x
pittsburghmagazine.com 4.48% 77.39x
meadvilletribune.com 3.30% 77.13x
yourerie.com 8.07% 76.51x
indianagazette.com 1.39% 74.70x
conservatory.org 2.30% 73.73x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 27.04% 13.96x
Northeast Pennsylvania Cluster 13.34% 13.15x
Local & Travel England - North Midlands 0.05% 12.76x
West Virginia News 8.85% 12.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.41x
Assorted Topics (Viral Media, Paid Traffic) 8.89% 10.94x
Cleveland News 20.67% 10.63x
Sports Apparel 0.29% 10.06x
Local & Travel England - Northern England 0.09% 9.79x
Cars, Travel & Food 0.21% 9.68x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male