Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 3.2 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 45.63% 17.54x
Pittsburgh Steelers Fans 41.50% 15.11x
Pittsburgh Penguins Fans 37.07% 14.76x
Pittsburgh Pirates Fans 40.67% 14.35x
Republicans 37.95% 13.43x
Cleveland Cavaliers Fans 31.12% 11.31x
Tampa and St Petersburg Trip Planners 28.57% 10.93x
Liberal News Readers 29.76% 10.43x
NFL Fans 28.88% 10.00x
South Carolina Gamecocks Fans 26.49% 9.96x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.05% 1.34x
Jos A. Bank Clothiers 0.04% 1.28x
Talbots 0.03% 1.27x
Gymboree 0.04% 1.21x
Journeys 0.08% 1.14x
Eddie Bauer 0.02% 1.13x
Dressbarn 0.03% 1.08x
Buckle 0.04% 1.08x
The Childrens Place 0.06% 1.08x
Brooks Brothers 0.02% 1.06x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is pittsburghmagazine.com.

Website Composition Index
pittsburghmagazine.com 3.92% 65.75x
nextpittsburgh.com 2.57% 65.31x
conservatory.org 2.21% 64.65x
butlereagle.com 1.26% 63.71x
ellwoodcityledger.com 1.57% 63.49x
observer-reporter.com 3.62% 63.10x
pghcitypaper.com 1.21% 62.82x
goodfoodpittsburgh.com 3.52% 60.21x
meadvilletribune.com 2.90% 59.38x
ncnewsonline.com 2.92% 57.14x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 29.67% 12.84x
Northeast Pennsylvania Cluster 13.33% 12.61x
Local & Travel England - North Midlands 0.06% 12.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.90x
West Virginia News 9.07% 11.72x
Assorted Topics (Viral Media, Paid Traffic) 10.71% 10.80x
Cleveland News 23.06% 10.26x
Environmental Conservation 0.06% 10.19x
Cars, Travel & Food 0.13% 9.71x
Local & Travel England - Northern England 0.11% 9.70x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male