PITTSBURGH NEWS

Audience Size: 3.1 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	44.65%	19.79x
Pittsburgh Steelers Fans	36.49%	14.37x
Liberal News Readers	26.49%	14.05x
Pittsburgh Penguins Fans	34.50%	13.91x
Pittsburgh Pirates Fans	37.80%	13.56x
Philadelphia Trip Planners	25.57%	13.00x
Tampa and St Petersburg Trip Planners	25.40%	12.94x
Financial News Readers	23.12%	12.79x
Financial Business Intelligence Researchers	24.43%	12.76x
Advertising Professionals	22.98%	12.70x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.37x
Jos A. Bank Clothiers	0.01%	1.22x
Gymboree	0.01%	1.19x
Chicos	0.02%	1.13x
White House Black Market	0.02%	1.09x
Journeys	0.02%	1.08x
Victoria's Secret	0.02%	1.04x
LOFT	0.01%	1.04x
Express	0.01%	1.01x
Aeropostale	0.01%	0.97x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website	Composition	Index
butlereagle.com	1.01%	58.56x
goodfoodpittsburgh.com	3.03%	53.85x
nextpittsburgh.com	1.90%	53.50x
pittsburghmagazine.com	4.38%	52.43x
pghcitypaper.com	2.53%	51.50x
yourerie.com	7.26%	50.50x
meadvilletribune.com	2.96%	50.18x
wtae.com	42.22%	47.66x
observer-reporter.com	3.36%	47.62x
ncnewsonline.com	2.60%	46.85x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	17.42%	15.05x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	14.65x
Central Pennsylvania Cluster	40.75%	12.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.08%	12.05x
Philadelphia Cluster	18.09%	11.13x
Australia & New Zealand Media	1.74%	10.98x
Ireland Cluster	3.93%	10.71x
Environmental Conservation	0.05%	10.55x
Upstate New York State Athletics	0.03%	10.54x
Public Policy Media	1.26%	10.38x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male