Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 4 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 38.61% 18.63x
Republicans 32.52% 15.12x
Pittsburgh Penguins Fans 30.63% 14.84x
Pittsburgh Pirates Fans 35.80% 14.68x
Pittsburgh Steelers Fans 33.13% 14.37x
Liberal News Readers 22.78% 11.64x
Cleveland Cavaliers Fans 23.35% 11.49x
Tampa and St Petersburg Trip Planners 21.37% 11.14x
Philadelphia Trip Planners 22.01% 10.96x
Financial News Readers 20.29% 10.24x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Journeys.

Location Composition Index
Journeys 0.01% 1.31x
Old Navy 0.01% 1.29x
The Childrens Place 0.01% 1.20x
Victoria's Secret 0.01% 1.06x
Carhartt 0.12% 1.02x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is conservatory.org.

Website Composition Index
conservatory.org 1.39% 49.91x
butlereagle.com 1.39% 49.07x
nextpittsburgh.com 2.11% 48.60x
goodfoodpittsburgh.com 3.38% 47.26x
observer-reporter.com 3.17% 46.15x
ellwoodcityledger.com 2.02% 45.48x
ncnewsonline.com 3.10% 43.24x
heraldstandard.com 2.91% 43.02x
timesonline.com 5.54% 42.85x
yourerie.com 7.90% 42.68x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 16.71% 12.82x
Central Pennsylvania Cluster 35.70% 12.11x
Cars, Travel & Food 0.04% 11.39x
Local & Travel England - North Midlands 0.05% 10.53x
West Virginia News 10.25% 9.93x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 9.50x
Assorted Topics (Viral Media, Paid Traffic) 10.76% 9.38x
Mid-Atlantic Beaches 0.15% 9.30x
Philadelphia Cluster 13.01% 9.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 8.97x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male