PITTSBURGH NEWS

Audience Size: 2 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Pittsburgh Penguins Fans.

Interest	Composition	Index
Pittsburgh Penguins Fans	33.53%	19.18x
Pittsburgh Steelers Fans	30.77%	18.58x
Republicans	26.41%	14.21x
Liberal News Readers	14.27%	10.77x
Cleveland Cavaliers Fans	15.68%	10.69x
Financial Business Intelligence Researchers	15.07%	9.66x
Financial News Readers	12.89%	9.36x
Philadelphia Trip Planners	15.93%	9.33x
Conservative News Readers	15.11%	9.31x
Tampa and St Petersburg Trip Planners	14.36%	9.27x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Apparel.

Location	Composition	Index
American Apparel	0.03%	1.60x
Lululemon	0.05%	1.49x
REI	0.02%	1.46x
Brooks Brothers	0.03%	1.45x
Talbots	0.04%	1.41x
Banana Republic	0.04%	1.39x
American Eagle Outfitters	0.05%	1.27x
Journeys	0.02%	1.20x
Hollister	0.01%	1.20x
Uniqlo	0.01%	1.18x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is county.allegheny.pa.us.

Website	Composition	Index
county.allegheny.pa.us	1.59%	183.08x
bethelbakery.com	0.61%	170.79x
thealmanac.net	0.93%	169.17x
alleghenycounty.us	5.85%	168.56x
visitbutlercounty.com	1.61%	163.09x
portauthority.org	2.21%	160.55x
pittsburghclo.org	1.56%	159.58x
northwood.com	0.88%	157.67x
butlereagle.com	2.73%	157.56x
pawest-soccer.org	0.41%	153.62x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	21.70%	16.26x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.67%	14.01x
West Virginia News	5.71%	12.90x
Northeast Pennsylvania Cluster	11.17%	12.25x
Cleveland News	15.09%	11.23x
Mid-Atlantic Beaches	0.23%	10.86x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.22%	10.22x
Local & Travel England - North Midlands	0.02%	9.65x
Middle East News	3.73%	9.42x
Fox News Content Consumers	6.57%	9.41x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age and income brackets.

Age

55-64

Income

$50,000-$74,999