Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.7 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 44.27% 21.32x
Pittsburgh Penguins Fans 34.80% 15.11x
Liberal News Readers 25.75% 14.94x
Pittsburgh Steelers Fans 36.79% 14.84x
Pittsburgh Pirates Fans 40.14% 14.69x
Financial Business Intelligence Researchers 23.95% 13.80x
Philadelphia Trip Planners 25.33% 13.76x
Financial News Readers 23.16% 13.72x
Tampa and St Petersburg Trip Planners 25.77% 13.44x
Cleveland Cavaliers Fans 24.92% 13.28x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.85x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is goodfoodpittsburgh.com.

Website Composition Index
goodfoodpittsburgh.com 2.95% 56.70x
ellwoodcityledger.com 1.67% 53.28x
nextpittsburgh.com 1.77% 53.19x
yourerie.com 6.74% 52.61x
pittsburghmagazine.com 4.00% 51.71x
meadvilletribune.com 3.02% 51.48x
timesonline.com 5.85% 50.62x
ncnewsonline.com 2.60% 48.86x
observer-reporter.com 3.16% 48.81x
wtae.com 44.81% 48.49x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 17.91% 16.03x
Central Pennsylvania Cluster 40.12% 13.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 13.39x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 11.64x
Philadelphia Cluster 17.62% 11.64x
Australia & New Zealand Media 1.74% 11.61x
Ireland Cluster 4.59% 11.44x
Central California Cluster 2.16% 11.34x
Public Policy Media 1.42% 11.28x
Upstate New York State Athletics 0.03% 11.19x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male