Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 33.53% 19.18x
Pittsburgh Steelers Fans 30.77% 18.58x
Republicans 26.41% 14.21x
Liberal News Readers 14.27% 10.77x
Cleveland Cavaliers Fans 15.68% 10.69x
Financial Business Intelligence Researchers 15.07% 9.66x
Financial News Readers 12.89% 9.36x
Philadelphia Trip Planners 15.93% 9.33x
Conservative News Readers 15.11% 9.31x
Tampa and St Petersburg Trip Planners 14.36% 9.27x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.60x
Lululemon 0.05% 1.49x
REI 0.02% 1.46x
Brooks Brothers 0.03% 1.45x
Talbots 0.04% 1.41x
Banana Republic 0.04% 1.39x
American Eagle Outfitters 0.05% 1.27x
Journeys 0.02% 1.20x
Hollister 0.01% 1.20x
Uniqlo 0.01% 1.18x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is county.allegheny.pa.us.

Website Composition Index
county.allegheny.pa.us 1.59% 183.08x
bethelbakery.com 0.61% 170.79x
thealmanac.net 0.93% 169.17x
alleghenycounty.us 5.85% 168.56x
visitbutlercounty.com 1.61% 163.09x
portauthority.org 2.21% 160.55x
pittsburghclo.org 1.56% 159.58x
northwood.com 0.88% 157.67x
butlereagle.com 2.73% 157.56x
pawest-soccer.org 0.41% 153.62x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 21.70% 16.26x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.67% 14.01x
West Virginia News 5.71% 12.90x
Northeast Pennsylvania Cluster 11.17% 12.25x
Cleveland News 15.09% 11.23x
Mid-Atlantic Beaches 0.23% 10.86x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.22x
Local & Travel England - North Midlands 0.02% 9.65x
Middle East News 3.73% 9.42x
Fox News Content Consumers 6.57% 9.41x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999