Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.2 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 35.08% 21.54x
Pittsburgh Penguins Fans 32.64% 20.37x
Pittsburgh Steelers Fans 30.90% 20.12x
Pittsburg Pirates Fans 35.53% 19.55x
Republicans 26.78% 15.32x
Cleveland Cavaliers Fans 17.41% 12.16x
Liberal News Readers 15.71% 11.44x
Tampa and St Petersburg Trip Planners 15.87% 10.58x
Philadelphia Trip Planners 16.61% 10.46x
TV Advertising Professionals 14.30% 9.80x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.53x
Columbia 0.01% 1.50x
Banana Republic 0.06% 1.48x
REI 0.02% 1.42x
Lululemon 0.08% 1.42x
Jos A. Bank Clothiers 0.19% 1.37x
Brooks Brothers 0.04% 1.33x
J. Crew 0.04% 1.22x
Club Monaco 0.01% 1.20x
Intermix 0.01% 1.19x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.

Website Composition Index
alleghenycounty.us 3.98% 162.89x
thealmanac.net 1.21% 158.14x
visitbutlercounty.com 1.22% 154.98x
portauthority.org 1.85% 151.30x
pittsburghclo.org 1.45% 145.95x
heraldstandard.com 1.32% 145.10x
conservatory.org 3.06% 142.54x
diopitt.org 1.48% 140.08x
ellwoodcityledger.com 1.07% 139.49x
pittsburghmagazine.com 8.55% 138.92x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 21.98% 16.39x
Assorted Topics (Viral Media, Paid Traffic) 4.80% 13.91x
Northeast Pennsylvania Cluster 11.57% 13.03x
West Virginia News 6.10% 12.84x
Local & Travel England - North Midlands 0.03% 12.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 12.22x
Mid-Atlantic Beaches 0.23% 12.12x
Cleveland News 16.39% 11.89x
Sports Apparel 0.60% 10.62x
Cars, Travel & Food 0.49% 10.47x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male