PITTSBURGH NEWS

Audience Size: 2.2 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	34.23%	23.63x
Pittsburgh Penguins Fans	30.61%	22.47x
Pittsburgh Pirates Fans	32.44%	21.74x
Pittsburgh Steelers Fans	29.88%	21.56x
Republicans	27.11%	17.00x
Cleveland Cavaliers Fans	17.72%	13.03x
Liberal News Readers	15.73%	12.48x
Tampa and St Petersburg Trip Planners	15.74%	11.74x
Philadelphia Trip Planners	16.94%	11.53x
Financial News Readers	14.24%	10.70x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Patagonia.

Location	Composition	Index
Patagonia	0.03%	2.00x
Brooks Brothers	0.04%	1.75x
Gap	0.06%	1.57x
Johnston and Murphy	0.09%	1.44x
Jos A. Bank Clothiers	0.31%	1.43x
Talbots	0.04%	1.33x
American Apparel	0.03%	1.25x
Free People	0.02%	1.24x
Lane Bryant	0.04%	1.22x
REI	0.02%	1.21x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.

Website	Composition	Index
alleghenycounty.us	3.13%	123.32x
portauthority.org	1.46%	121.65x
thealmanac.net	1.24%	118.90x
visitbutlercounty.com	1.13%	114.28x
pittsburghclo.org	1.44%	109.24x
ellwoodcityledger.com	1.08%	107.84x
downtownpittsburgh.com	1.69%	106.23x
diopitt.org	1.39%	105.31x
pittsburghmagazine.com	8.40%	105.09x
butlereagle.com	2.77%	105.02x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	23.83%	15.45x
Northeast Pennsylvania Cluster	12.39%	12.80x
West Virginia News	6.40%	12.64x
Assorted Topics (Viral Media, Paid Traffic)	5.84%	12.21x
Local & Travel England - North Midlands	0.03%	11.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.17%	11.37x
Mid-Atlantic Beaches	0.22%	10.99x
Cleveland News	17.74%	10.66x
Sports Apparel	0.51%	10.13x
Cars, Travel & Food	0.39%	9.83x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male