Explore the Pittsburgh News Audience
Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh News audience.
INTERESTS
The Pittsburgh News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 44.27% | 21.32x |
| Pittsburgh Penguins Fans | 34.80% | 15.11x |
| Liberal News Readers | 25.75% | 14.94x |
| Pittsburgh Steelers Fans | 36.79% | 14.84x |
| Pittsburgh Pirates Fans | 40.14% | 14.69x |
| Financial Business Intelligence Researchers | 23.95% | 13.80x |
| Philadelphia Trip Planners | 25.33% | 13.76x |
| Financial News Readers | 23.16% | 13.72x |
| Tampa and St Petersburg Trip Planners | 25.77% | 13.44x |
| Cleveland Cavaliers Fans | 24.92% | 13.28x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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APPAREL RETAILERS
The Pittsburgh News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 0.85x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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WEBSITES
The Pittsburgh News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh News audience is goodfoodpittsburgh.com.
| Website | Composition | Index |
| goodfoodpittsburgh.com | 2.95% | 56.70x |
| ellwoodcityledger.com | 1.67% | 53.28x |
| nextpittsburgh.com | 1.77% | 53.19x |
| yourerie.com | 6.74% | 52.61x |
| pittsburghmagazine.com | 4.00% | 51.71x |
| meadvilletribune.com | 3.02% | 51.48x |
| timesonline.com | 5.85% | 50.62x |
| ncnewsonline.com | 2.60% | 48.86x |
| observer-reporter.com | 3.16% | 48.81x |
| wtae.com | 44.81% | 48.49x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 17.91% | 16.03x |
| Central Pennsylvania Cluster | 40.12% | 13.86x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 13.39x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.08% | 11.64x |
| Philadelphia Cluster | 17.62% | 11.64x |
| Australia & New Zealand Media | 1.74% | 11.61x |
| Ireland Cluster | 4.59% | 11.44x |
| Central California Cluster | 2.16% | 11.34x |
| Public Policy Media | 1.42% | 11.28x |
| Upstate New York State Athletics | 0.03% | 11.19x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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DEMOGRAPHICS
The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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