Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.6 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 42.63% 20.43x
Pittsburgh Steelers Fans 36.69% 15.00x
Pittsburgh Pirates Fans 39.61% 14.66x
Pittsburgh Penguins Fans 34.14% 14.34x
Liberal News Readers 24.84% 14.20x
Tampa and St Petersburg Trip Planners 23.31% 13.16x
Philadelphia Trip Planners 23.52% 13.07x
Cleveland Cavaliers Fans 23.66% 12.87x
Financial News Readers 21.38% 12.87x
Financial Business Intelligence Researchers 22.63% 12.87x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 1.03x
Hollister 0.01% 1.01x
Gymboree 0.01% 1.01x
White House Black Market 0.02% 0.98x
American Eagle Outfitters 0.02% 0.94x
Lane Bryant 0.02% 0.91x
Banana Republic 0.01% 0.91x
Chicos 0.02% 0.88x
Dressbarn 0.01% 0.88x
Victoria's Secret 0.02% 0.86x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website Composition Index
butlereagle.com 1.06% 64.25x
nextpittsburgh.com 1.59% 58.07x
pittsburghmagazine.com 5.19% 57.26x
goodfoodpittsburgh.com 2.70% 57.19x
pghcitypaper.com 4.05% 55.51x
meadvilletribune.com 2.79% 54.45x
yourerie.com 8.21% 54.22x
downtownpittsburgh.com 1.11% 53.98x
wtae.com 40.73% 51.42x
observer-reporter.com 3.84% 51.15x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 16.13% 14.59x
Central Pennsylvania Cluster 37.58% 13.12x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.17% 12.46x
Australia & New Zealand Media 1.38% 11.01x
Philadelphia Cluster 16.86% 10.95x
Central California Cluster 2.02% 10.12x
Ireland Cluster 2.86% 10.11x
Assorted Topics (Viral Media, Paid Traffic) 13.00% 10.02x
West Virginia News 8.35% 9.92x
Public Policy Media 0.95% 9.83x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male