PITTSBURGH NEWS

Audience Size: 2.7 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	42.76%	21.73x
Pittsburgh Steelers Fans	35.91%	15.37x
Liberal News Readers	24.87%	15.17x
Pittsburgh Pirates Fans	38.43%	15.04x
Pittsburgh Penguins Fans	33.96%	14.87x
Philadelphia Trip Planners	24.90%	13.85x
Financial News Readers	23.10%	13.78x
Tampa and St Petersburg Trip Planners	24.69%	13.73x
Financial Business Intelligence Researchers	23.38%	13.72x
Cleveland Cavaliers Fans	24.20%	13.68x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.40x
Gymboree	0.01%	1.40x
American Eagle Outfitters	0.01%	1.25x
Zumiez	0.01%	1.18x
The Childrens Place	0.02%	1.15x
Express	0.01%	1.14x
Journeys	0.02%	1.13x
Mens Wearhouse	0.01%	0.97x
Old Navy	0.01%	0.93x
Carhartt	0.11%	0.93x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website	Composition	Index
butlereagle.com	1.06%	59.86x
goodfoodpittsburgh.com	3.06%	54.64x
nextpittsburgh.com	1.56%	52.57x
ellwoodcityledger.com	1.86%	52.53x
meadvilletribune.com	2.86%	50.70x
yourerie.com	6.70%	49.97x
pittsburghmagazine.com	3.48%	49.39x
heraldstandard.com	2.30%	48.90x
ncnewsonline.com	2.57%	48.48x
timesonline.com	5.57%	48.26x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.

Content Affinity	Composition	Index
Northeast Pennsylvania Cluster	18.53%	17.36x
Central Pennsylvania Cluster	39.83%	14.33x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	13.61x
Lacrosse College Athletics	0.25%	13.31x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	13.13x
Local & Travel England - North Midlands	0.06%	13.05x
Philadelphia Cluster	17.08%	12.66x
Ireland Cluster	5.55%	12.06x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.10%	11.78x
Upstate New York State Athletics	0.04%	11.56x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male