Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.4 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 34.20% 22.11x
Pittsburgh Penguins Fans 29.25% 20.68x
Pittsburgh Pirates Fans 31.86% 20.31x
Pittsburgh Steelers Fans 28.25% 20.03x
Republicans 28.27% 16.03x
Cleveland Cavaliers Fans 17.15% 12.45x
Liberal News Readers 16.57% 11.85x
Tampa and St Petersburg Trip Planners 15.57% 11.31x
Philadelphia Trip Planners 17.69% 10.87x
Financial Business Intelligence Researchers 15.78% 10.80x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Journeys.

Location Composition Index
Journeys 0.13% 2.30x
Carhartt 0.01% 1.66x
REI 0.02% 1.66x
Patagonia 0.02% 1.56x
Johnston and Murphy 0.19% 1.52x
Jos A. Bank Clothiers 0.39% 1.42x
LL Bean 0.01% 1.40x
Talbots 0.05% 1.39x
Gymboree 0.06% 1.14x
Lane Bryant 0.04% 1.14x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.

Website Composition Index
alleghenycounty.us 2.38% 115.60x
portauthority.org 1.08% 115.58x
thealmanac.net 1.16% 111.38x
visitbutlercounty.com 1.19% 105.10x
pittsburghclo.org 1.44% 102.32x
ellwoodcityledger.com 1.14% 101.52x
downtownpittsburgh.com 1.30% 101.20x
butlereagle.com 2.41% 100.95x
pittsburghmagazine.com 7.73% 99.25x
goodfoodpittsburgh.com 3.54% 97.94x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 25.77% 14.24x
Northeast Pennsylvania Cluster 13.46% 12.35x
West Virginia News 7.06% 12.04x
Local & Travel England - North Midlands 0.04% 11.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.04x
Assorted Topics (Viral Media, Paid Traffic) 6.75% 10.77x
Cleveland News 19.21% 9.97x
Mid-Atlantic Beaches 0.23% 9.55x
Cars, Travel & Food 0.35% 9.23x
Sports Apparel 0.47% 9.14x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male