PITTSBURGH NEWS

Audience Size: 1.5 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	38.11%	24.20x
Pittsburgh Steelers Fans	35.48%	17.10x
Pittsburgh Penguins Fans	34.26%	16.70x
Pittsburgh Pirates Fans	43.82%	16.49x
Audio Equipment Researchers	27.26%	14.83x
Financial Business Intelligence Researchers	12.10%	13.52x
Advertising Professionals	11.91%	12.80x
Philadelphia Trip Planners	20.51%	12.22x
TV Advertising Professionals	9.23%	11.93x
Breast Cancer Fund Raisers	7.63%	11.91x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Gap.

Location	Composition	Index
Gap	0.06%	7.89x
Maurices	0.06%	1.87x
American Eagle Outfitters	0.03%	1.82x
Patagonia	0.01%	1.72x
Lane Bryant	0.01%	1.59x
White House Black Market	0.02%	1.45x
LOFT	0.01%	1.40x
H&M	0.02%	1.37x
Talbots	0.02%	1.36x
Buckle	0.02%	1.35x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website	Composition	Index
butlereagle.com	1.18%	91.75x
thealmanac.net	1.36%	86.02x
pittsburghmagazine.com	6.00%	83.49x
nextpittsburgh.com	1.10%	82.94x
downtownpittsburgh.com	1.24%	74.09x
yourerie.com	9.01%	73.36x
dkpittsburghsports.com	3.26%	73.02x
goodfoodpittsburgh.com	1.51%	72.71x
pghcitypaper.com	8.80%	72.60x
pittsburgh.cbslocal.com	27.40%	70.72x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.09%	29.69x
Central Pennsylvania Cluster	34.62%	14.35x
Ohio Universities	1.93%	13.77x
Northeast Pennsylvania Cluster	13.31%	12.61x
New Jersey Travel Location Cluster	3.02%	11.79x
Northern California Cluster	5.65%	11.18x
West Virginia News	9.47%	10.80x
College Sports	0.15%	10.07x
Assorted Topics (Viral Media, Paid Traffic)	11.12%	10.05x
Philadelphia Cluster	12.80%	10.02x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male