Explore the Pittsburgh News Audience
Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Pittsburgh News audience.
INTERESTS
The Pittsburgh News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 38.61% | 18.63x |
| Republicans | 32.52% | 15.12x |
| Pittsburgh Penguins Fans | 30.63% | 14.84x |
| Pittsburgh Pirates Fans | 35.80% | 14.68x |
| Pittsburgh Steelers Fans | 33.13% | 14.37x |
| Liberal News Readers | 22.78% | 11.64x |
| Cleveland Cavaliers Fans | 23.35% | 11.49x |
| Tampa and St Petersburg Trip Planners | 21.37% | 11.14x |
| Philadelphia Trip Planners | 22.01% | 10.96x |
| Financial News Readers | 20.29% | 10.24x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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APPAREL RETAILERS
The Pittsburgh News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.31x |
| Old Navy | 0.01% | 1.29x |
| The Childrens Place | 0.01% | 1.20x |
| Victoria's Secret | 0.01% | 1.06x |
| Carhartt | 0.12% | 1.02x |
| Mens Wearhouse | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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WEBSITES
The Pittsburgh News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh News audience is conservatory.org.
| Website | Composition | Index |
| conservatory.org | 1.39% | 49.91x |
| butlereagle.com | 1.39% | 49.07x |
| nextpittsburgh.com | 2.11% | 48.60x |
| goodfoodpittsburgh.com | 3.38% | 47.26x |
| observer-reporter.com | 3.17% | 46.15x |
| ellwoodcityledger.com | 2.02% | 45.48x |
| ncnewsonline.com | 3.10% | 43.24x |
| heraldstandard.com | 2.91% | 43.02x |
| timesonline.com | 5.54% | 42.85x |
| yourerie.com | 7.90% | 42.68x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh News audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 16.71% | 12.82x |
| Central Pennsylvania Cluster | 35.70% | 12.11x |
| Cars, Travel & Food | 0.04% | 11.39x |
| Local & Travel England - North Midlands | 0.05% | 10.53x |
| West Virginia News | 10.25% | 9.93x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.04% | 9.50x |
| Assorted Topics (Viral Media, Paid Traffic) | 10.76% | 9.38x |
| Mid-Atlantic Beaches | 0.15% | 9.30x |
| Philadelphia Cluster | 13.01% | 9.09x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.17% | 8.97x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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DEMOGRAPHICS
The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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