Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.1 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 35.90% 20.33x
Pittsburgh Penguins Fans 32.39% 19.45x
Pittsburg Pirates Fans 34.10% 18.76x
Pittsburgh Steelers Fans 31.58% 18.53x
Republicans 27.03% 14.40x
Liberal News Readers 15.33% 11.06x
Cleveland Cavaliers Fans 17.62% 11.04x
Financial Business Intelligence Researchers 15.08% 10.12x
Philadelphia Trip Planners 16.68% 9.60x
Financial News Readers 13.91% 9.51x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Apparel.

Location Composition Index
American Apparel 0.06% 2.49x
Lululemon 0.08% 1.84x
Banana Republic 0.07% 1.77x
Talbots 0.07% 1.65x
Express 0.03% 1.48x
Hugo Boss 0.02% 1.40x
Hollister 0.02% 1.37x
Club Monaco 0.01% 1.36x
J. Crew 0.04% 1.31x
Brooks Brothers 0.04% 1.28x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is county.allegheny.pa.us.

Website Composition Index
county.allegheny.pa.us 1.25% 164.66x
alleghenycounty.us 5.23% 150.98x
thealmanac.net 1.03% 150.08x
visitbutlercounty.com 1.50% 147.32x
portauthority.org 2.04% 144.82x
butlereagle.com 2.99% 143.39x
pittsburghclo.org 1.54% 141.84x
goodfoodpittsburgh.com 2.63% 138.27x
ellwoodcityledger.com 1.09% 137.47x
jergels.com 1.04% 136.75x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 22.31% 15.83x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.43% 13.67x
West Virginia News 6.09% 12.67x
Northeast Pennsylvania Cluster 11.53% 12.29x
Local & Travel England - North Midlands 0.03% 11.85x
Mid-Atlantic Beaches 0.23% 11.58x
Cleveland News 16.11% 11.25x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.35x
Middle East News 3.72% 9.48x
Sports Apparel 0.64% 9.17x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male