Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.2 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 34.23% 23.63x
Pittsburgh Penguins Fans 30.61% 22.47x
Pittsburgh Pirates Fans 32.44% 21.74x
Pittsburgh Steelers Fans 29.88% 21.56x
Republicans 27.11% 17.00x
Cleveland Cavaliers Fans 17.72% 13.03x
Liberal News Readers 15.73% 12.48x
Tampa and St Petersburg Trip Planners 15.74% 11.74x
Philadelphia Trip Planners 16.94% 11.53x
Financial News Readers 14.24% 10.70x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.00x
Brooks Brothers 0.04% 1.75x
Gap 0.06% 1.57x
Johnston and Murphy 0.09% 1.44x
Jos A. Bank Clothiers 0.31% 1.43x
Talbots 0.04% 1.33x
American Apparel 0.03% 1.25x
Free People 0.02% 1.24x
Lane Bryant 0.04% 1.22x
REI 0.02% 1.21x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.

Website Composition Index
alleghenycounty.us 3.13% 123.32x
portauthority.org 1.46% 121.65x
thealmanac.net 1.24% 118.90x
visitbutlercounty.com 1.13% 114.28x
pittsburghclo.org 1.44% 109.24x
ellwoodcityledger.com 1.08% 107.84x
downtownpittsburgh.com 1.69% 106.23x
diopitt.org 1.39% 105.31x
pittsburghmagazine.com 8.40% 105.09x
butlereagle.com 2.77% 105.02x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity Composition Index
Central Pennsylvania Cluster 23.83% 15.45x
Northeast Pennsylvania Cluster 12.39% 12.80x
West Virginia News 6.40% 12.64x
Assorted Topics (Viral Media, Paid Traffic) 5.84% 12.21x
Local & Travel England - North Midlands 0.03% 11.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.37x
Mid-Atlantic Beaches 0.22% 10.99x
Cleveland News 17.74% 10.66x
Sports Apparel 0.51% 10.13x
Cars, Travel & Food 0.39% 9.83x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male