Explore the Pittsburgh News Audience
Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Pittsburgh News audience.
INTERESTS
The Pittsburgh News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 35.08% | 21.54x |
| Pittsburgh Penguins Fans | 32.64% | 20.37x |
| Pittsburgh Steelers Fans | 30.90% | 20.12x |
| Pittsburg Pirates Fans | 35.53% | 19.55x |
| Republicans | 26.78% | 15.32x |
| Cleveland Cavaliers Fans | 17.41% | 12.16x |
| Liberal News Readers | 15.71% | 11.44x |
| Tampa and St Petersburg Trip Planners | 15.87% | 10.58x |
| Philadelphia Trip Planners | 16.61% | 10.46x |
| TV Advertising Professionals | 14.30% | 9.80x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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APPAREL RETAILERS
The Pittsburgh News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pittsburgh News audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.05% | 1.53x |
| Columbia | 0.01% | 1.50x |
| Banana Republic | 0.06% | 1.48x |
| REI | 0.02% | 1.42x |
| Lululemon | 0.08% | 1.42x |
| Jos A. Bank Clothiers | 0.19% | 1.37x |
| Brooks Brothers | 0.04% | 1.33x |
| J. Crew | 0.04% | 1.22x |
| Club Monaco | 0.01% | 1.20x |
| Intermix | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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WEBSITES
The Pittsburgh News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.
| Website | Composition | Index |
| alleghenycounty.us | 3.98% | 162.89x |
| thealmanac.net | 1.21% | 158.14x |
| visitbutlercounty.com | 1.22% | 154.98x |
| portauthority.org | 1.85% | 151.30x |
| pittsburghclo.org | 1.45% | 145.95x |
| heraldstandard.com | 1.32% | 145.10x |
| conservatory.org | 3.06% | 142.54x |
| diopitt.org | 1.48% | 140.08x |
| ellwoodcityledger.com | 1.07% | 139.49x |
| pittsburghmagazine.com | 8.55% | 138.92x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Central Pennsylvania Cluster | 21.98% | 16.39x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.80% | 13.91x |
| Northeast Pennsylvania Cluster | 11.57% | 13.03x |
| West Virginia News | 6.10% | 12.84x |
| Local & Travel England - North Midlands | 0.03% | 12.72x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.20% | 12.22x |
| Mid-Atlantic Beaches | 0.23% | 12.12x |
| Cleveland News | 16.39% | 11.89x |
| Sports Apparel | 0.60% | 10.62x |
| Cars, Travel & Food | 0.49% | 10.47x |
Composition Percentage:
The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
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DEMOGRAPHICS
The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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