PITTSBURGH NEWS

Audience Size: 2.5 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	43.44%	17.81x
Pittsburgh Penguins Fans	36.53%	15.22x
Pittsburgh Steelers Fans	36.89%	15.08x
Pittsburgh Pirates Fans	39.85%	14.86x
Republicans	35.91%	13.45x
Cleveland Cavaliers Fans	24.73%	10.53x
Liberal News Readers	22.87%	9.98x
Tampa and St Petersburg Trip Planners	22.67%	9.69x
Philadelphia Trip Planners	24.10%	9.64x
Financial Business Intelligence Researchers	21.54%	8.78x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.02%	1.78x
REI	0.02%	1.44x
Jos A. Bank Clothiers	0.32%	1.33x
Hugo Boss	0.04%	1.31x
Talbots	0.04%	1.24x
American Eagle Outfitters	0.07%	1.18x
Mens Wearhouse	0.48%	1.17x
White House Black Market	0.32%	1.14x
Johnston and Murphy	0.44%	1.14x
Bonobos	0.08%	1.10x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is alleghenycounty.us.

Website	Composition	Index
alleghenycounty.us	1.57%	99.60x
thealmanac.net	1.15%	95.93x
visitbutlercounty.com	1.03%	91.16x
pittsburghclo.org	1.17%	89.57x
ellwoodcityledger.com	1.36%	88.66x
alleghenycourts.us	1.40%	87.43x
goodfoodpittsburgh.com	3.41%	87.21x
pittsburghmagazine.com	6.42%	86.52x
nextpittsburgh.com	4.00%	85.15x
conservatory.org	2.73%	83.02x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Central Pennsylvania Cluster.

Content Affinity	Composition	Index
Central Pennsylvania Cluster	27.64%	13.67x
Northeast Pennsylvania Cluster	14.46%	12.57x
West Virginia News	8.48%	12.01x
Local & Travel England - North Midlands	0.04%	11.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	10.88x
Assorted Topics (Viral Media, Paid Traffic)	8.39%	10.10x
Cleveland News	20.51%	9.95x
Sports Apparel	0.39%	9.18x
Cars, Travel & Food	0.30%	9.09x
Local & Travel England - Northern England	0.09%	8.66x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male