PITTSBURGH NEWS

Audience Size: 2.1 Million Devices

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Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest	Composition	Index
Penn State Nittany Lions Fans	37.34%	21.58x
Pittsburgh Pirates Fans	39.19%	15.78x
Pittsburgh Steelers Fans	32.82%	15.33x
Pittsburgh Penguins Fans	32.89%	15.07x
Liberal News Readers	15.35%	14.66x
Tampa and St Petersburg Trip Planners	17.82%	13.73x
Philadelphia Trip Planners	16.41%	12.49x
Financial Business Intelligence Researchers	14.58%	12.19x
Advertising Professionals	14.89%	12.06x
Financial News Readers	12.45%	11.99x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.04x
Lane Bryant	0.01%	0.98x
Carhartt	0.11%	0.76x
Old Navy	0.01%	0.74x
The Childrens Place	0.01%	0.74x
Mens Wearhouse	0.01%	0.65x
Journeys	0.01%	0.64x
Victoria's Secret	0.01%	0.60x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is pittsburghmagazine.com.

Website	Composition	Index
pittsburghmagazine.com	5.58%	59.79x
nextpittsburgh.com	1.29%	58.65x
goodfoodpittsburgh.com	1.82%	56.28x
downtownpittsburgh.com	1.07%	55.55x
yourerie.com	7.91%	54.64x
meadvilletribune.com	3.25%	52.74x
pghcitypaper.com	6.12%	52.52x
observer-reporter.com	5.40%	50.96x
wtae.com	37.76%	50.60x
timesobserver.com	1.33%	49.29x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.54%	24.37x
Central Pennsylvania Cluster	34.61%	12.91x
Northeast Pennsylvania Cluster	13.58%	12.35x
Ohio Universities	2.68%	12.24x
New Jersey Travel Location Cluster	4.05%	12.11x
Northern California Cluster	7.01%	10.99x
West Virginia News	9.46%	10.58x
Delaware Cluster	4.14%	10.13x
Assorted Topics (Viral Media, Paid Traffic)	14.23%	9.82x
Philadelphia Cluster	14.79%	9.61x

Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.

Index: A comparison of the Pittsburgh News audience to the internet population.

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male