Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 1.5 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 38.11% 24.20x
Pittsburgh Steelers Fans 35.48% 17.10x
Pittsburgh Penguins Fans 34.26% 16.70x
Pittsburgh Pirates Fans 43.82% 16.49x
Audio Equipment Researchers 27.26% 14.83x
Financial Business Intelligence Researchers 12.10% 13.52x
Advertising Professionals 11.91% 12.80x
Philadelphia Trip Planners 20.51% 12.22x
TV Advertising Professionals 9.23% 11.93x
Breast Cancer Fund Raisers 7.63% 11.91x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is Gap.

Location Composition Index
Gap 0.06% 7.89x
Maurices 0.06% 1.87x
American Eagle Outfitters 0.03% 1.82x
Patagonia 0.01% 1.72x
Lane Bryant 0.01% 1.59x
White House Black Market 0.02% 1.45x
LOFT 0.01% 1.40x
H&M 0.02% 1.37x
Talbots 0.02% 1.36x
Buckle 0.02% 1.35x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is butlereagle.com.

Website Composition Index
butlereagle.com 1.18% 91.75x
thealmanac.net 1.36% 86.02x
pittsburghmagazine.com 6.00% 83.49x
nextpittsburgh.com 1.10% 82.94x
downtownpittsburgh.com 1.24% 74.09x
yourerie.com 9.01% 73.36x
dkpittsburghsports.com 3.26% 73.02x
goodfoodpittsburgh.com 1.51% 72.71x
pghcitypaper.com 8.80% 72.60x
pittsburgh.cbslocal.com 27.40% 70.72x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.09% 29.69x
Central Pennsylvania Cluster 34.62% 14.35x
Ohio Universities 1.93% 13.77x
Northeast Pennsylvania Cluster 13.31% 12.61x
New Jersey Travel Location Cluster 3.02% 11.79x
Northern California Cluster 5.65% 11.18x
West Virginia News 9.47% 10.80x
College Sports 0.15% 10.07x
Assorted Topics (Viral Media, Paid Traffic) 11.12% 10.05x
Philadelphia Cluster 12.80% 10.02x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male