Dstillery Audiences

PITTSBURGH NEWS

Audience Size: 2.1 Million Devices

Explore the Pittsburgh News Audience

Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh News audience.

Dstillery Crafted Audiences

INTERESTS

The Pittsburgh News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 37.34% 21.58x
Pittsburgh Pirates Fans 39.19% 15.78x
Pittsburgh Steelers Fans 32.82% 15.33x
Pittsburgh Penguins Fans 32.89% 15.07x
Liberal News Readers 15.35% 14.66x
Tampa and St Petersburg Trip Planners 17.82% 13.73x
Philadelphia Trip Planners 16.41% 12.49x
Financial Business Intelligence Researchers 14.58% 12.19x
Advertising Professionals 14.89% 12.06x
Financial News Readers 12.45% 11.99x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Interest attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pittsburgh News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pittsburgh News audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.04x
Lane Bryant 0.01% 0.98x
Carhartt 0.11% 0.76x
Old Navy 0.01% 0.74x
The Childrens Place 0.01% 0.74x
Mens Wearhouse 0.01% 0.65x
Journeys 0.01% 0.64x
Victoria's Secret 0.01% 0.60x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Location attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pittsburgh News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pittsburgh News audience is pittsburghmagazine.com.

Website Composition Index
pittsburghmagazine.com 5.58% 59.79x
nextpittsburgh.com 1.29% 58.65x
goodfoodpittsburgh.com 1.82% 56.28x
downtownpittsburgh.com 1.07% 55.55x
yourerie.com 7.91% 54.64x
meadvilletribune.com 3.25% 52.74x
pghcitypaper.com 6.12% 52.52x
observer-reporter.com 5.40% 50.96x
wtae.com 37.76% 50.60x
timesobserver.com 1.33% 49.29x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Web attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pittsburgh News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.54% 24.37x
Central Pennsylvania Cluster 34.61% 12.91x
Northeast Pennsylvania Cluster 13.58% 12.35x
Ohio Universities 2.68% 12.24x
New Jersey Travel Location Cluster 4.05% 12.11x
Northern California Cluster 7.01% 10.99x
West Virginia News 9.46% 10.58x
Delaware Cluster 4.14% 10.13x
Assorted Topics (Viral Media, Paid Traffic) 14.23% 9.82x
Philadelphia Cluster 14.79% 9.61x
Composition Percentage: The overlap percentage between the Pittsburgh News audience and the Content Affinity attribute.
Index: A comparison of the Pittsburgh News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pittsburgh News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male