
Explore the Pittsburgh News Audience
Below you'll find more information about the Pittsburgh News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Pittsburgh News audience.

INTERESTS
As seen below, the leading interest for the Pittsburgh News audience is Penn State Nittany Lions Fans.
Interest | Composition | Index |
Penn State Nittany Lions Fans | 37.34% | 21.58x |
Pittsburgh Pirates Fans | 39.19% | 15.78x |
Pittsburgh Steelers Fans | 32.82% | 15.33x |
Pittsburgh Penguins Fans | 32.89% | 15.07x |
Liberal News Readers | 15.35% | 14.66x |
Tampa and St Petersburg Trip Planners | 17.82% | 13.73x |
Philadelphia Trip Planners | 16.41% | 12.49x |
Financial Business Intelligence Researchers | 14.58% | 12.19x |
Advertising Professionals | 14.89% | 12.06x |
Financial News Readers | 12.45% | 11.99x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Pittsburgh News audience is White House Black Market.
Location | Composition | Index |
White House Black Market | 0.01% | 1.04x |
Lane Bryant | 0.01% | 0.98x |
Carhartt | 0.11% | 0.76x |
Old Navy | 0.01% | 0.74x |
The Childrens Place | 0.01% | 0.74x |
Mens Wearhouse | 0.01% | 0.65x |
Journeys | 0.01% | 0.64x |
Victoria's Secret | 0.01% | 0.60x |

WEBSITES
As seen below, the highest indexing website for the Pittsburgh News audience is pittsburghmagazine.com.
Website | Composition | Index |
pittsburghmagazine.com | 5.58% | 59.79x |
nextpittsburgh.com | 1.29% | 58.65x |
goodfoodpittsburgh.com | 1.82% | 56.28x |
downtownpittsburgh.com | 1.07% | 55.55x |
yourerie.com | 7.91% | 54.64x |
meadvilletribune.com | 3.25% | 52.74x |
pghcitypaper.com | 6.12% | 52.52x |
observer-reporter.com | 5.40% | 50.96x |
wtae.com | 37.76% | 50.60x |
timesobserver.com | 1.33% | 49.29x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Pittsburgh News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
Content Affinity | Composition | Index |
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.54% | 24.37x |
Central Pennsylvania Cluster | 34.61% | 12.91x |
Northeast Pennsylvania Cluster | 13.58% | 12.35x |
Ohio Universities | 2.68% | 12.24x |
New Jersey Travel Location Cluster | 4.05% | 12.11x |
Northern California Cluster | 7.01% | 10.99x |
West Virginia News | 9.46% | 10.58x |
Delaware Cluster | 4.14% | 10.13x |
Assorted Topics (Viral Media, Paid Traffic) | 14.23% | 9.82x |
Philadelphia Cluster | 14.79% | 9.61x |
