Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 42.49% | 20.21x |
| Beekeeping Enthusiasts | 27.65% | 14.83x |
| Organic Food Eaters | 33.62% | 13.96x |
| Bird Watching Enthusiasts | 30.89% | 13.54x |
| Sustainable Lifestyle Enthusiasts | 31.67% | 13.11x |
| Home Exterior Design Enthusiasts | 24.36% | 12.91x |
| Home and Garden TV Fans | 20.74% | 12.48x |
| Home Remodelers | 19.42% | 12.21x |
| New Homeowners | 31.07% | 12.19x |
| Country Home Decorators | 26.22% | 11.96x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.40x |
| Chicos | 0.02% | 1.19x |
| Eddie Bauer | 0.01% | 1.13x |
| Carhartt | 0.22% | 1.11x |
| Maurices | 0.04% | 1.08x |
| Talbots | 0.01% | 1.08x |
| Jos A. Bank Clothiers | 0.02% | 1.02x |
| J. Crew | 0.01% | 1.02x |
| The Childrens Place | 0.03% | 1.00x |
| Old Navy | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.
| Website | Composition | Index |
| bluestoneperennials.com | 1.78% | 49.89x |
| ufseeds.com | 1.91% | 45.21x |
| hortmag.com | 1.33% | 45.11x |
| dutchbulbs.com | 5.59% | 44.33x |
| pfaf.org | 1.83% | 43.61x |
| garden.org | 12.84% | 43.54x |
| finegardening.com | 12.41% | 42.55x |
| drought-smart-plants.com | 1.43% | 42.46x |
| springhillnursery.com | 9.69% | 42.41x |
| harvesttotable.com | 9.21% | 41.00x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.12% | 19.08x |
| Lawns & Pest Control | 0.66% | 18.62x |
| Homesteading | 3.70% | 14.45x |
| Home Decoration - Crafts & Kids | 0.03% | 13.31x |
| Survival Guides | 0.12% | 11.88x |
| Marijuana | 0.01% | 11.60x |
| Organic Beauty & Skincare Products | 0.08% | 11.24x |
| Holiday Gifts | 0.02% | 10.83x |
| Home Decoration - Remodeling & Outdoors | 14.94% | 10.80x |
| Homemade Jewelry & Crafts | 0.17% | 10.47x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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