Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 32.76% | 21.44x |
| Beekeeping Enthusiasts | 20.78% | 14.93x |
| Bird Watching Enthusiasts | 23.62% | 12.94x |
| Organic Food Eaters | 25.72% | 12.94x |
| Home Exterior Design Enthusiasts | 13.71% | 12.80x |
| Seasonal Recipe Blog Readers | 21.37% | 12.61x |
| Seasonal Lifestyle Blog Readers | 21.97% | 12.42x |
| Sustainable Lifestyle Enthusiasts | 23.46% | 11.87x |
| HGTV Enthusiasts | 16.60% | 11.61x |
| New Homeowners | 24.70% | 11.26x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.53x |
| Carhartt | 0.12% | 1.23x |
| Maurices | 0.03% | 1.13x |
| Urban Outfitters | 0.01% | 1.08x |
| Zumiez | 0.02% | 1.03x |
| Journeys | 0.02% | 1.03x |
| Express | 0.01% | 0.97x |
| Victoria's Secret | 0.02% | 0.94x |
| Gymboree | 0.01% | 0.93x |
| The Childrens Place | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 1.42% | 42.03x |
| hortmag.com | 2.29% | 40.45x |
| dutchbulbs.com | 5.09% | 39.71x |
| garden.org | 9.44% | 39.53x |
| edenbrothers.com | 3.78% | 39.11x |
| harvesttotable.com | 4.77% | 38.99x |
| finegardening.com | 9.29% | 38.32x |
| springhillnursery.com | 8.95% | 37.50x |
| ediblewildfood.com | 1.63% | 36.71x |
| planetnatural.com | 4.25% | 36.67x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.07% | 19.63x |
| Lawns & Pest Control | 0.25% | 16.74x |
| Homesteading | 2.68% | 13.72x |
| Survival Guides | 0.10% | 12.17x |
| Canada Consumer Product Cluster | 0.59% | 9.74x |
| Home Remodeling | 0.40% | 9.52x |
| Homemade Jewelry & Crafts | 0.06% | 9.25x |
| Home Decoration - Remodeling & Outdoors | 11.30% | 8.96x |
| Vegans & Animal Welfare | 0.10% | 8.90x |
| Canada Shopping - Kitchenware | 0.13% | 8.88x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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