PLANTS & GARDENING

Audience Size: 4.4 Million Devices

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Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Plants & Gardening audience.

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest	Composition	Index
Lawn & Garden Enthusiasts	44.99%	18.74x
Organic Food Eaters	31.73%	14.61x
Bird Watching Enthusiasts	29.07%	14.38x
Home Exterior Design Enthusiasts	24.78%	13.38x
Country Home Decorators	26.31%	13.26x
New Homeowners	32.90%	13.21x
Sustainable Lifestyle Enthusiasts	26.60%	12.42x
Home Remodelers	26.42%	12.22x
Home and Garden TV Fans	23.68%	12.11x
Eco-Conscious Consumers	24.54%	12.03x

Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.

Index: A comparison of the Plants & Gardening audience to the internet population.

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is REI.

Location	Composition	Index
REI	0.02%	1.29x
Patagonia	0.02%	1.18x
Jos A. Bank Clothiers	0.31%	1.14x
Belk	0.01%	1.08x
Mens Wearhouse	0.48%	1.07x
Talbots	0.05%	1.07x
Chicos	0.06%	1.07x
Buckle	0.22%	1.05x
White House Black Market	0.28%	1.04x
Eddie Bauer	0.03%	1.02x

Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.

Index: A comparison of the Plants & Gardening audience to the internet population.

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website	Composition	Index
bluestoneperennials.com	1.84%	47.89x
perennials.com	3.13%	47.66x
evergreenplantnursery.com	1.13%	47.53x
hortmag.com	1.31%	47.43x
prairienursery.com	1.57%	44.92x
parkseed.com	1.77%	44.87x
dutchbulbs.com	1.17%	44.37x
thetreefarm.com	2.04%	44.36x
vegetablegardener.com	1.07%	44.26x
jacksonandperkins.com	1.47%	43.18x

Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.

Index: A comparison of the Plants & Gardening audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity	Composition	Index
Bird Watching	1.97%	18.58x
Lawns & Pest Control	11.29%	15.86x
Homesteading	5.12%	13.75x
Survival Guides	0.35%	13.40x
Assorted Topics (Animals, Clothing, Events, Education)	0.05%	13.01x
Home Décor, Furniture, & Decorating	0.02%	11.46x
Rural Living	0.10%	11.22x
DIY Decoration & Furniture	2.83%	10.80x
Home Improvement Contractor	1.08%	10.73x
Environmental Conservation	0.07%	10.71x

Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.

Index: A comparison of the Plants & Gardening audience to the internet population.

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female