
Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Plants & Gardening audience.

INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
Interest | Composition | Index |
Lawn & Garden Enthusiasts | 57.78% | 23.26x |
Organic Food Eaters | 44.88% | 17.73x |
Bird Watching Enthusiasts | 39.67% | 17.44x |
New Homeowners | 40.92% | 16.40x |
Home Exterior Design Enthusiasts | 35.69% | 16.29x |
Country Home Decorators | 37.03% | 16.01x |
Home Remodelers | 32.85% | 15.42x |
DIYers | 36.34% | 14.85x |
Sustainable Lifestyle Enthusiasts | 38.14% | 14.79x |
Eco-Conscious Consumers | 31.73% | 14.73x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.
Location | Composition | Index |
Belk | 0.01% | 1.58x |
The North Face | 0.01% | 1.42x |
Carhartt | 0.29% | 1.31x |
Eddie Bauer | 0.02% | 1.30x |
Chicos | 0.04% | 1.27x |
Talbots | 0.02% | 1.17x |
Madewell | 0.01% | 1.15x |
Jos A. Bank Clothiers | 0.03% | 1.09x |
White House Black Market | 0.04% | 1.09x |
Buckle | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
Website | Composition | Index |
perennials.com | 2.60% | 77.40x |
almostedenplants.com | 1.20% | 77.32x |
evergreenplantnursery.com | 1.02% | 75.83x |
bluestoneperennials.com | 1.66% | 75.18x |
parkseed.com | 1.24% | 72.95x |
prairienursery.com | 1.50% | 71.76x |
thetreefarm.com | 1.83% | 71.24x |
jacksonandperkins.com | 1.01% | 70.23x |
bonnieplants.com | 2.85% | 69.72x |
territorialseed.com | 1.94% | 69.42x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
Content Affinity | Composition | Index |
Bird Watching | 1.83% | 26.11x |
Lawns & Pest Control | 10.44% | 22.54x |
Survival Guides | 0.29% | 19.07x |
Homesteading | 5.59% | 18.99x |
Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 18.51x |
Rural Living | 0.10% | 16.80x |
Home Décor, Furniture, & Decorating | 0.01% | 15.39x |
England Tourism | 0.04% | 14.92x |
Home Improvement Contractor | 0.74% | 14.74x |
DIY Decoration & Furniture | 2.62% | 14.24x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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