Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 63.42% | 20.83x |
| Organic Food Eaters | 48.58% | 16.33x |
| Beekeeping Enthusiasts | 46.53% | 15.88x |
| Bird Watching Enthusiasts | 42.65% | 15.77x |
| New Homeowners | 45.56% | 14.43x |
| Home Exterior Design Enthusiasts | 41.24% | 14.35x |
| Country Home Decorators | 42.25% | 14.02x |
| Home and Garden TV Fans | 36.44% | 13.49x |
| Sustainable Lifestyle Enthusiasts | 41.31% | 13.41x |
| Home Remodelers | 38.51% | 13.39x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Curious about what else the Plants & Gardening audience is interested in?
Sign Up
APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.38x |
| Carhartt | 0.31% | 1.35x |
| Dressbarn | 0.03% | 1.20x |
| Jos A. Bank Clothiers | 0.04% | 1.19x |
| The North Face | 0.01% | 1.18x |
| Eddie Bauer | 0.02% | 1.06x |
| Chicos | 0.04% | 1.06x |
| Lululemon | 0.03% | 1.02x |
| Mens Wearhouse | 0.05% | 1.01x |
| Buckle | 0.03% | 0.98x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Want to find more of the Plants & Gardening audience in the real world?
Sign Up
WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 2.31% | 73.52x |
| almostedenplants.com | 1.07% | 73.05x |
| prairienursery.com | 1.31% | 68.78x |
| parkseed.com | 1.06% | 68.30x |
| thetreefarm.com | 1.62% | 67.33x |
| bluestoneperennials.com | 1.79% | 66.84x |
| territorialseed.com | 1.74% | 66.83x |
| logees.com | 2.32% | 66.54x |
| gardenia.net | 11.24% | 66.37x |
| helpfulgardener.com | 2.84% | 65.24x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Want to see more of the websites the Plants & Gardening audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.64% | 25.85x |
| Lawns & Pest Control | 9.50% | 22.86x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 19.60x |
| Homesteading | 5.68% | 18.75x |
| Survival Guides | 0.27% | 18.22x |
| Rural Living | 0.08% | 16.42x |
| Home Décor, Furniture, & Decorating | 0.01% | 15.78x |
| England Tourism | 0.04% | 14.85x |
| Home Improvement Contractor | 0.48% | 13.92x |
| Home Decoration - Crafts & Kids | 1.20% | 13.30x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Want to see more of the Content Affinities the Plants & Gardening audience visits?
Sign Up
DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Plants & Gardening audience?
Sign Up