Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 44.20% | 24.87x |
| Bird Watching Enthusiasts | 29.65% | 17.61x |
| New Homeowners | 34.02% | 16.48x |
| Organic Food Eaters | 36.06% | 16.35x |
| Home Exterior Design Enthusiasts | 27.62% | 16.01x |
| Eco-Conscious Consumers | 25.85% | 15.75x |
| Country Home Decorators | 29.64% | 15.16x |
| Home Coffee Makers | 25.23% | 14.56x |
| Lawn and Home Pest Control Researchers | 24.69% | 13.46x |
| Sustainable Lifestyle Enthusiasts | 26.20% | 13.45x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.31x |
| Jos A. Bank Clothiers | 0.17% | 1.14x |
| Michael Kors | 0.02% | 1.06x |
| Chicos | 0.04% | 1.06x |
| Carhartt | 0.14% | 1.05x |
| Free People | 0.02% | 1.03x |
| Tommy Bahama | 0.02% | 1.02x |
| Brooks Brothers | 0.03% | 1.01x |
| Kate Spade | 0.02% | 1.00x |
| Charlotte Russe | 0.02% | 1.00x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 3.15% | 93.83x |
| evergreenplantnursery.com | 1.10% | 93.37x |
| almostedenplants.com | 1.81% | 91.33x |
| hortmag.com | 2.54% | 90.29x |
| bluestoneperennials.com | 3.58% | 89.56x |
| thetreefarm.com | 1.95% | 88.17x |
| finegardening.com | 7.04% | 87.62x |
| prairienursery.com | 1.42% | 87.16x |
| gardenia.net | 9.10% | 84.77x |
| edenbrothers.com | 1.10% | 83.97x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 2.37% | 26.96x |
| Lawns & Pest Control | 12.40% | 23.72x |
| Homesteading | 4.83% | 20.95x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.08% | 18.61x |
| Survival Guides | 0.53% | 17.50x |
| Environmental Conservation | 0.07% | 15.45x |
| Home Improvement Contractor | 1.92% | 15.16x |
| Holiday Gifts | 0.97% | 14.07x |
| Home Decoration - Crafts & Kids | 2.06% | 14.04x |
| Home Décor, Furniture, & Decorating | 0.04% | 14.00x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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