Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 56.60% | 20.57x |
| Organic Food Eaters | 44.34% | 15.86x |
| Bird Watching Enthusiasts | 40.01% | 15.35x |
| New Homeowners | 40.91% | 14.57x |
| Home Exterior Design Enthusiasts | 34.42% | 14.48x |
| Country Home Decorators | 35.90% | 14.30x |
| Home Remodelers | 32.60% | 13.62x |
| Sustainable Lifestyle Enthusiasts | 37.39% | 13.48x |
| Eco-Conscious Consumers | 30.55% | 13.30x |
| DIYers | 35.71% | 13.27x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.28% | 1.17x |
| Bonobos | 0.09% | 1.16x |
| Jos A. Bank Clothiers | 0.27% | 1.16x |
| White House Black Market | 0.34% | 1.13x |
| Mens Wearhouse | 0.43% | 1.11x |
| REI | 0.01% | 1.09x |
| Johnston and Murphy | 0.50% | 1.08x |
| Talbots | 0.03% | 1.03x |
| Chicos | 0.05% | 1.01x |
| Columbia | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 2.87% | 68.32x |
| hortmag.com | 1.00% | 68.20x |
| almostedenplants.com | 1.40% | 68.07x |
| bluestoneperennials.com | 1.52% | 67.78x |
| evergreenplantnursery.com | 1.07% | 67.53x |
| parkseed.com | 1.43% | 64.45x |
| prairienursery.com | 1.60% | 63.20x |
| thetreefarm.com | 1.99% | 62.99x |
| jacksonandperkins.com | 1.17% | 61.86x |
| bonnieplants.com | 3.32% | 61.52x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.90% | 22.87x |
| Lawns & Pest Control | 10.78% | 19.59x |
| Survival Guides | 0.31% | 17.13x |
| Homesteading | 5.54% | 16.81x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 16.70x |
| Home Décor, Furniture, & Decorating | 0.02% | 14.61x |
| Rural Living | 0.09% | 13.96x |
| England Tourism | 0.05% | 13.32x |
| DIY Decoration & Furniture | 2.64% | 13.11x |
| Painting & Renovation | 2.16% | 12.82x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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