Dstillery Audiences

PLANTS & GARDENING

Audience Size: 1.4 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 53.15% 35.22x
Beekeeping Enthusiasts 38.35% 27.10x
Organic Food Eaters 43.76% 24.97x
Home Exterior Design Enthusiasts 33.46% 24.38x
Bird Watching Enthusiasts 36.81% 23.21x
Home and Garden TV Fans 32.43% 22.54x
Eco-Conscious Consumers 26.00% 22.47x
Home Design Enthusiasts 26.25% 21.81x
Country Home Decorators 33.85% 21.61x
HGTV Enthusiasts 32.56% 21.16x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Maurices.

Location Composition Index
Maurices 0.02% 2.89x
The Childrens Place 0.01% 1.69x
American Eagle Outfitters 0.01% 1.62x
Carhartt 0.05% 0.76x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.

Website Composition Index
gardenia.net 1.43% 60.75x
monrovia.com 2.16% 59.86x
provenwinners.com 1.27% 59.75x
hortmag.com 1.26% 57.58x
bluestoneperennials.com 4.65% 57.30x
garden.org 9.91% 55.89x
wildflower.org 1.23% 55.78x
dutchbulbs.com 4.64% 54.04x
finegardening.com 10.22% 52.56x
springhillnursery.com 7.92% 52.21x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 1.81% 35.94x
Organic Beauty & Skincare Products 0.41% 27.06x
Homesteading 5.10% 25.43x
Yard Structures 0.37% 25.28x
Pet Supplies 1.00% 21.76x
Paleo & Keto Diet Enthusiasts 1.10% 20.63x
Homemade Jewelry & Crafts 0.41% 18.74x
Custom Gifts 0.32% 18.17x
Natural Diet & Supplement Researchers 0.56% 18.06x
Yoga & Meditation 0.95% 18.02x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female