Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4.6 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 42.89% 19.90x
Bird Watching Enthusiasts 27.83% 14.13x
Organic Food Eaters 30.44% 14.07x
New Homeowners 32.34% 13.21x
Eco-Conscious Consumers 23.47% 12.64x
Lawn and Home Pest Control Researchers 23.20% 10.92x
Home and Garden TV Fans 20.48% 10.75x
Home Kitchen Chefs 20.87% 10.61x
Home Design Enthusiasts 20.32% 10.51x
Off the Grid Living Enthusiasts 24.08% 10.02x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.48x
Chicos 0.04% 1.25x
Ralph Lauren 0.01% 1.21x
Carhartt 0.18% 1.17x
Club Monaco 0.01% 1.07x
Brooks Brothers 0.02% 1.05x
Dressbarn 0.03% 1.02x
Tommy Bahama 0.02% 1.01x
Hollister 0.01% 1.01x
Eddie Bauer 0.01% 0.98x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is plantdelights.com.

Website Composition Index
plantdelights.com 0.10% 79.95x
selectseeds.com 0.51% 79.03x
santarosagardens.com 0.43% 78.69x
perennials.com 3.39% 78.58x
migardener.com 0.11% 77.90x
evergreenplantnursery.com 1.11% 77.84x
waysidegardens.com 1.22% 77.80x
whiteflowerfarm.com 0.28% 77.07x
greatgardenplants.com 0.31% 76.82x
springhillnursery.com 0.35% 75.71x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.48% 21.28x
Lawns & Pest Control 12.86% 18.71x
Homesteading 4.13% 17.75x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 16.45x
Survival Guides 0.48% 13.19x
Environmental Conservation 0.05% 12.32x
DIY Decoration & Furniture 2.45% 11.70x
Home Decoration - Crafts & Kids 1.83% 11.61x
Home Improvement Contractor 2.17% 11.11x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.15% 10.76x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000