Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.5 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 42.49% 20.21x
Beekeeping Enthusiasts 27.65% 14.83x
Organic Food Eaters 33.62% 13.96x
Bird Watching Enthusiasts 30.89% 13.54x
Sustainable Lifestyle Enthusiasts 31.67% 13.11x
Home Exterior Design Enthusiasts 24.36% 12.91x
Home and Garden TV Fans 20.74% 12.48x
Home Remodelers 19.42% 12.21x
New Homeowners 31.07% 12.19x
Country Home Decorators 26.22% 11.96x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.40x
Chicos 0.02% 1.19x
Eddie Bauer 0.01% 1.13x
Carhartt 0.22% 1.11x
Maurices 0.04% 1.08x
Talbots 0.01% 1.08x
Jos A. Bank Clothiers 0.02% 1.02x
J. Crew 0.01% 1.02x
The Childrens Place 0.03% 1.00x
Old Navy 0.03% 0.98x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 1.78% 49.89x
ufseeds.com 1.91% 45.21x
hortmag.com 1.33% 45.11x
dutchbulbs.com 5.59% 44.33x
pfaf.org 1.83% 43.61x
garden.org 12.84% 43.54x
finegardening.com 12.41% 42.55x
drought-smart-plants.com 1.43% 42.46x
springhillnursery.com 9.69% 42.41x
harvesttotable.com 9.21% 41.00x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.12% 19.08x
Lawns & Pest Control 0.66% 18.62x
Homesteading 3.70% 14.45x
Home Decoration - Crafts & Kids 0.03% 13.31x
Survival Guides 0.12% 11.88x
Marijuana 0.01% 11.60x
Organic Beauty & Skincare Products 0.08% 11.24x
Holiday Gifts 0.02% 10.83x
Home Decoration - Remodeling & Outdoors 14.94% 10.80x
Homemade Jewelry & Crafts 0.17% 10.47x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female