Dstillery Audiences

PLANTS & GARDENING

Audience Size: 5.9 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 40.68% 16.77x
Beekeeping Enthusiasts 27.61% 12.22x
Organic Food Eaters 31.49% 11.87x
Bird Watching Enthusiasts 27.35% 11.52x
New Homeowners 27.19% 10.61x
Home Exterior Design Enthusiasts 22.41% 10.42x
Sustainable Lifestyle Enthusiasts 28.09% 10.32x
Country Home Decorators 23.98% 10.23x
Home and Garden TV Fans 22.72% 10.16x
Home Remodelers 21.00% 10.01x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.27x
Maurices 0.02% 1.12x
Mens Wearhouse 0.01% 1.08x
Old Navy 0.01% 1.06x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.

Website Composition Index
gardenia.net 3.32% 34.33x
monrovia.com 5.13% 33.62x
provenwinners.com 2.87% 33.58x
rareseeds.com 1.55% 32.36x
bluestoneperennials.com 4.10% 31.84x
wildflower.org 2.95% 31.78x
hortmag.com 1.34% 31.66x
finegardening.com 8.35% 29.99x
garden.org 14.49% 29.97x
pfaf.org 1.28% 29.74x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.59% 15.89x
Lawns & Pest Control 3.35% 14.38x
Homesteading 4.52% 12.15x
Rural Living 0.02% 11.24x
Survival Guides 0.19% 10.33x
England Tourism 0.01% 10.03x
Home Decoration - Crafts & Kids 0.42% 9.19x
Homemade Jewelry & Crafts 0.65% 8.78x
Marijuana 0.28% 8.74x
Organic Beauty & Skincare Products 0.63% 8.61x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female