Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 46.80% | 25.26x |
| Beekeeping Enthusiasts | 30.26% | 18.38x |
| Home Exterior Design Enthusiasts | 23.80% | 16.47x |
| Organic Food Eaters | 36.78% | 16.43x |
| Bird Watching Enthusiasts | 32.78% | 16.08x |
| Seasonal Recipe Blog Readers | 31.69% | 15.84x |
| Seasonal Lifestyle Blog Readers | 32.03% | 15.52x |
| Country Home Decorators | 26.37% | 15.04x |
| Sustainable Lifestyle Enthusiasts | 33.82% | 14.99x |
| Home and Garden TV Fans | 18.96% | 14.76x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.47x |
| Carhartt | 0.23% | 1.14x |
| J. Crew | 0.01% | 1.03x |
| The Childrens Place | 0.03% | 1.02x |
| Chicos | 0.02% | 1.02x |
| Maurices | 0.04% | 0.97x |
| Old Navy | 0.03% | 0.97x |
| LOFT | 0.02% | 0.93x |
| Mens Wearhouse | 0.02% | 0.92x |
| Dressbarn | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.
| Website | Composition | Index |
| bluestoneperennials.com | 1.19% | 66.39x |
| ufseeds.com | 1.14% | 59.35x |
| dutchbulbs.com | 5.22% | 58.69x |
| pfaf.org | 1.43% | 58.22x |
| hortmag.com | 1.34% | 57.28x |
| garden.org | 11.23% | 57.09x |
| springhillnursery.com | 8.41% | 56.10x |
| drought-smart-plants.com | 1.28% | 55.75x |
| finegardening.com | 11.16% | 55.54x |
| harvesttotable.com | 7.27% | 54.46x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.09% | 26.12x |
| Lawns & Pest Control | 0.41% | 24.51x |
| Homesteading | 3.27% | 18.02x |
| Holistic Medicine | 0.02% | 17.27x |
| Organic Beauty & Skincare Products | 0.03% | 15.88x |
| Survival Guides | 0.12% | 15.67x |
| Rural Living | 0.02% | 13.49x |
| Home Remodeling | 0.55% | 13.09x |
| Homemade Jewelry & Crafts | 0.11% | 13.08x |
| Canada Shopping - Kitchenware | 0.18% | 12.79x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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