Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 40.68% | 16.77x |
| Beekeeping Enthusiasts | 27.61% | 12.22x |
| Organic Food Eaters | 31.49% | 11.87x |
| Bird Watching Enthusiasts | 27.35% | 11.52x |
| New Homeowners | 27.19% | 10.61x |
| Home Exterior Design Enthusiasts | 22.41% | 10.42x |
| Sustainable Lifestyle Enthusiasts | 28.09% | 10.32x |
| Country Home Decorators | 23.98% | 10.23x |
| Home and Garden TV Fans | 22.72% | 10.16x |
| Home Remodelers | 21.00% | 10.01x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.27x |
| Maurices | 0.02% | 1.12x |
| Mens Wearhouse | 0.01% | 1.08x |
| Old Navy | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.
| Website | Composition | Index |
| gardenia.net | 3.32% | 34.33x |
| monrovia.com | 5.13% | 33.62x |
| provenwinners.com | 2.87% | 33.58x |
| rareseeds.com | 1.55% | 32.36x |
| bluestoneperennials.com | 4.10% | 31.84x |
| wildflower.org | 2.95% | 31.78x |
| hortmag.com | 1.34% | 31.66x |
| finegardening.com | 8.35% | 29.99x |
| garden.org | 14.49% | 29.97x |
| pfaf.org | 1.28% | 29.74x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.59% | 15.89x |
| Lawns & Pest Control | 3.35% | 14.38x |
| Homesteading | 4.52% | 12.15x |
| Rural Living | 0.02% | 11.24x |
| Survival Guides | 0.19% | 10.33x |
| England Tourism | 0.01% | 10.03x |
| Home Decoration - Crafts & Kids | 0.42% | 9.19x |
| Homemade Jewelry & Crafts | 0.65% | 8.78x |
| Marijuana | 0.28% | 8.74x |
| Organic Beauty & Skincare Products | 0.63% | 8.61x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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