Dstillery Audiences

PLANTS & GARDENING

Audience Size: 1.6 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 52.61% 29.96x
Organic Food Eaters 52.28% 29.10x
Beekeeping Enthusiasts 17.84% 27.74x
Home Exterior Design Enthusiasts 35.63% 27.08x
Seasonal Recipe Blog Readers 20.55% 19.39x
Sustainable Lifestyle Enthusiasts 22.59% 18.95x
HGTV Enthusiasts 12.95% 18.86x
Seasonal Lifestyle Blog Readers 21.77% 18.74x
San Francisco Activities Researchers 11.17% 17.33x
Patio Furniture Shoppers 14.24% 16.87x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Maurices.

Location Composition Index
Maurices 0.02% 1.48x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 1.25% 77.65x
edenbrothers.com 1.20% 74.64x
dutchbulbs.com 3.84% 73.66x
harvesttotable.com 3.74% 72.70x
garden.org 6.48% 71.96x
hortmag.com 2.24% 71.13x
springhillnursery.com 5.57% 70.89x
ediblewildfood.com 1.59% 67.61x
brecks.com 8.69% 66.19x
planetnatural.com 3.66% 65.81x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.05% 35.97x
Lawns & Pest Control 0.17% 29.97x
Homesteading 2.27% 21.70x
Survival Guides 0.07% 20.24x
Homemade Jewelry & Crafts 0.03% 19.70x
Vegans & Animal Welfare 0.09% 17.59x
Canada Consumer Product Cluster 0.72% 17.30x
Vancouver British Columbia Research Cluster 0.94% 14.54x
Home Remodeling 0.26% 14.43x
Nutrition & Diabetic Living 0.01% 14.07x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female