Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 38.12% | 17.25x |
| Bird Watching Enthusiasts | 26.80% | 12.99x |
| Organic Food Eaters | 29.07% | 12.95x |
| New Homeowners | 28.10% | 12.12x |
| Home Exterior Design Enthusiasts | 24.08% | 11.90x |
| Country Home Decorators | 24.95% | 11.85x |
| Home Remodelers | 23.56% | 11.03x |
| Sustainable Lifestyle Enthusiasts | 25.17% | 10.89x |
| Eco-Conscious Consumers | 23.33% | 10.72x |
| Backyard Farmers | 25.82% | 10.67x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.49x |
| REI | 0.02% | 1.18x |
| Ralph Lauren | 0.02% | 1.12x |
| Jos A. Bank Clothiers | 0.31% | 1.09x |
| Talbots | 0.05% | 1.02x |
| Buckle | 0.16% | 1.02x |
| Mens Wearhouse | 0.46% | 1.00x |
| Dressbarn | 0.05% | 0.99x |
| Johnston and Murphy | 0.12% | 0.96x |
| Chicos | 0.06% | 0.96x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.
| Website | Composition | Index |
| bluestoneperennials.com | 2.06% | 50.57x |
| evergreenplantnursery.com | 1.15% | 50.12x |
| perennials.com | 3.22% | 50.00x |
| hortmag.com | 1.46% | 49.92x |
| finegardening.com | 4.17% | 48.33x |
| prairienursery.com | 1.54% | 47.58x |
| parkseed.com | 1.97% | 47.03x |
| thetreefarm.com | 2.08% | 46.79x |
| dutchbulbs.com | 1.30% | 46.48x |
| vegetablegardener.com | 1.20% | 46.45x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 2.17% | 15.14x |
| Lawns & Pest Control | 11.88% | 13.17x |
| Homesteading | 5.02% | 11.61x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 10.78x |
| Survival Guides | 0.41% | 10.12x |
| Rural Living | 0.11% | 9.22x |
| DIY Decoration & Furniture | 2.96% | 9.19x |
| Home Decoration - Crafts & Kids | 1.72% | 9.12x |
| Painting & Renovation | 2.87% | 9.07x |
| Home Improvement Contractor | 1.23% | 9.04x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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