Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4.4 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 42.16% 14.16x
Beekeeping Enthusiasts 29.46% 10.70x
Organic Food Eaters 32.31% 10.42x
Bird Watching Enthusiasts 28.51% 9.87x
Sustainable Lifestyle Enthusiasts 29.46% 9.27x
Home and Garden TV Fans 23.46% 9.25x
New Homeowners 28.05% 9.17x
Home Exterior Design Enthusiasts 23.97% 8.97x
Home Remodelers 23.05% 8.80x
Home DIY Enthusiasts 22.39% 8.78x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.40x
Maurices 0.02% 1.30x
Carhartt 0.19% 1.27x
Dressbarn 0.01% 1.23x
Chicos 0.01% 1.09x
Old Navy 0.02% 1.05x
Victoria's Secret 0.01% 0.83x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.

Website Composition Index
gardenia.net 2.57% 31.99x
provenwinners.com 2.22% 31.49x
monrovia.com 3.96% 31.39x
rareseeds.com 1.17% 30.43x
bluestoneperennials.com 4.16% 30.14x
hortmag.com 1.25% 30.00x
wildflower.org 2.31% 29.98x
garden.org 13.67% 28.94x
dutchbulbs.com 3.77% 28.54x
finegardening.com 8.96% 28.54x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.54% 13.27x
Lawns & Pest Control 2.57% 12.04x
Homesteading 4.97% 10.61x
Survival Guides 0.18% 9.24x
Home Office Products 0.04% 8.66x
Rural Living 0.01% 8.33x
Home Decoration - Crafts & Kids 0.30% 8.09x
Organic Beauty & Skincare Products 0.57% 7.84x
Holiday Gifts 0.13% 7.64x
Homemade Jewelry & Crafts 0.54% 7.63x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female