Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4.4 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 44.99% 18.74x
Organic Food Eaters 31.73% 14.61x
Bird Watching Enthusiasts 29.07% 14.38x
Home Exterior Design Enthusiasts 24.78% 13.38x
Country Home Decorators 26.31% 13.26x
New Homeowners 32.90% 13.21x
Sustainable Lifestyle Enthusiasts 26.60% 12.42x
Home Remodelers 26.42% 12.22x
Home and Garden TV Fans 23.68% 12.11x
Eco-Conscious Consumers 24.54% 12.03x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is REI.

Location Composition Index
REI 0.02% 1.29x
Patagonia 0.02% 1.18x
Jos A. Bank Clothiers 0.31% 1.14x
Belk 0.01% 1.08x
Mens Wearhouse 0.48% 1.07x
Talbots 0.05% 1.07x
Chicos 0.06% 1.07x
Buckle 0.22% 1.05x
White House Black Market 0.28% 1.04x
Eddie Bauer 0.03% 1.02x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 1.84% 47.89x
perennials.com 3.13% 47.66x
evergreenplantnursery.com 1.13% 47.53x
hortmag.com 1.31% 47.43x
prairienursery.com 1.57% 44.92x
parkseed.com 1.77% 44.87x
dutchbulbs.com 1.17% 44.37x
thetreefarm.com 2.04% 44.36x
vegetablegardener.com 1.07% 44.26x
jacksonandperkins.com 1.47% 43.18x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.97% 18.58x
Lawns & Pest Control 11.29% 15.86x
Homesteading 5.12% 13.75x
Survival Guides 0.35% 13.40x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 13.01x
Home Décor, Furniture, & Decorating 0.02% 11.46x
Rural Living 0.10% 11.22x
DIY Decoration & Furniture 2.83% 10.80x
Home Improvement Contractor 1.08% 10.73x
Environmental Conservation 0.07% 10.71x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female