Dstillery Audiences

PLANTS & GARDENING

Audience Size: 2.7 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 32.76% 21.44x
Beekeeping Enthusiasts 20.78% 14.93x
Bird Watching Enthusiasts 23.62% 12.94x
Organic Food Eaters 25.72% 12.94x
Home Exterior Design Enthusiasts 13.71% 12.80x
Seasonal Recipe Blog Readers 21.37% 12.61x
Seasonal Lifestyle Blog Readers 21.97% 12.42x
Sustainable Lifestyle Enthusiasts 23.46% 11.87x
HGTV Enthusiasts 16.60% 11.61x
New Homeowners 24.70% 11.26x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Chicos.

Location Composition Index
Chicos 0.01% 1.53x
Carhartt 0.12% 1.23x
Maurices 0.03% 1.13x
Urban Outfitters 0.01% 1.08x
Zumiez 0.02% 1.03x
Journeys 0.02% 1.03x
Express 0.01% 0.97x
Victoria's Secret 0.02% 0.94x
Gymboree 0.01% 0.93x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 1.42% 42.03x
hortmag.com 2.29% 40.45x
dutchbulbs.com 5.09% 39.71x
garden.org 9.44% 39.53x
edenbrothers.com 3.78% 39.11x
harvesttotable.com 4.77% 38.99x
finegardening.com 9.29% 38.32x
springhillnursery.com 8.95% 37.50x
ediblewildfood.com 1.63% 36.71x
planetnatural.com 4.25% 36.67x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.07% 19.63x
Lawns & Pest Control 0.25% 16.74x
Homesteading 2.68% 13.72x
Survival Guides 0.10% 12.17x
Canada Consumer Product Cluster 0.59% 9.74x
Home Remodeling 0.40% 9.52x
Homemade Jewelry & Crafts 0.06% 9.25x
Home Decoration - Remodeling & Outdoors 11.30% 8.96x
Vegans & Animal Welfare 0.10% 8.90x
Canada Shopping - Kitchenware 0.13% 8.88x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female