Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 53.15% | 35.22x |
| Beekeeping Enthusiasts | 38.35% | 27.10x |
| Organic Food Eaters | 43.76% | 24.97x |
| Home Exterior Design Enthusiasts | 33.46% | 24.38x |
| Bird Watching Enthusiasts | 36.81% | 23.21x |
| Home and Garden TV Fans | 32.43% | 22.54x |
| Eco-Conscious Consumers | 26.00% | 22.47x |
| Home Design Enthusiasts | 26.25% | 21.81x |
| Country Home Decorators | 33.85% | 21.61x |
| HGTV Enthusiasts | 32.56% | 21.16x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 2.89x |
| The Childrens Place | 0.01% | 1.69x |
| American Eagle Outfitters | 0.01% | 1.62x |
| Carhartt | 0.05% | 0.76x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.
| Website | Composition | Index |
| gardenia.net | 1.43% | 60.75x |
| monrovia.com | 2.16% | 59.86x |
| provenwinners.com | 1.27% | 59.75x |
| hortmag.com | 1.26% | 57.58x |
| bluestoneperennials.com | 4.65% | 57.30x |
| garden.org | 9.91% | 55.89x |
| wildflower.org | 1.23% | 55.78x |
| dutchbulbs.com | 4.64% | 54.04x |
| finegardening.com | 10.22% | 52.56x |
| springhillnursery.com | 7.92% | 52.21x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 1.81% | 35.94x |
| Organic Beauty & Skincare Products | 0.41% | 27.06x |
| Homesteading | 5.10% | 25.43x |
| Yard Structures | 0.37% | 25.28x |
| Pet Supplies | 1.00% | 21.76x |
| Paleo & Keto Diet Enthusiasts | 1.10% | 20.63x |
| Homemade Jewelry & Crafts | 0.41% | 18.74x |
| Custom Gifts | 0.32% | 18.17x |
| Natural Diet & Supplement Researchers | 0.56% | 18.06x |
| Yoga & Meditation | 0.95% | 18.02x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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