Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.5 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 52.12% 24.17x
Beekeeping Enthusiasts 35.86% 17.96x
Organic Food Eaters 40.33% 17.34x
Bird Watching Enthusiasts 34.85% 17.10x
Home Exterior Design Enthusiasts 31.84% 15.61x
New Homeowners 35.79% 15.46x
Country Home Decorators 32.75% 15.19x
Home Remodelers 28.54% 14.84x
Home and Garden TV Fans 28.69% 14.78x
Sustainable Lifestyle Enthusiasts 34.19% 14.70x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.37x
Old Navy 0.01% 1.25x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 1.54% 61.59x
logees.com 1.55% 57.38x
territorialseed.com 1.18% 57.11x
thetreefarm.com 1.14% 56.88x
gardenia.net 7.75% 56.80x
southernlivingplants.com 1.53% 55.74x
helpfulgardener.com 1.83% 55.66x
monrovia.com 12.04% 55.59x
provenwinners.com 6.66% 55.35x
thetreecenter.com 1.57% 53.45x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.07% 25.86x
Lawns & Pest Control 7.00% 23.37x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 21.16x
Homesteading 5.43% 19.22x
Rural Living 0.05% 17.52x
Survival Guides 0.26% 15.78x
England Tourism 0.02% 13.74x
Home Decoration - Crafts & Kids 0.84% 13.63x
As Seen On TV Products 0.02% 13.47x
Marijuana 0.59% 13.46x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female