Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 50.17% | 19.92x |
| Beekeeping Enthusiasts | 34.26% | 15.05x |
| Organic Food Eaters | 40.14% | 14.18x |
| Bird Watching Enthusiasts | 36.60% | 13.58x |
| Home and Garden TV Fans | 28.52% | 12.97x |
| Home Exterior Design Enthusiasts | 30.10% | 12.96x |
| Sustainable Lifestyle Enthusiasts | 36.80% | 12.74x |
| Home Remodelers | 26.49% | 12.60x |
| New Homeowners | 34.78% | 12.57x |
| Country Home Decorators | 32.62% | 12.43x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.46x |
| White House Black Market | 0.01% | 1.36x |
| Carhartt | 0.16% | 1.27x |
| Chicos | 0.01% | 1.27x |
| Maurices | 0.02% | 1.24x |
| Journeys | 0.01% | 0.97x |
| Old Navy | 0.01% | 0.92x |
| The Childrens Place | 0.01% | 0.85x |
| Victoria's Secret | 0.01% | 0.75x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.
| Website | Composition | Index |
| gardenia.net | 1.96% | 60.71x |
| provenwinners.com | 1.71% | 59.48x |
| monrovia.com | 2.95% | 59.32x |
| bluestoneperennials.com | 4.49% | 56.67x |
| wildflower.org | 1.72% | 56.56x |
| hortmag.com | 1.22% | 56.29x |
| garden.org | 12.06% | 55.29x |
| dutchbulbs.com | 4.20% | 54.00x |
| springhillnursery.com | 7.43% | 52.00x |
| finegardening.com | 9.99% | 51.60x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.45% | 20.07x |
| Lawns & Pest Control | 1.97% | 18.12x |
| Homesteading | 4.73% | 15.69x |
| Rural Living | 0.01% | 14.40x |
| Survival Guides | 0.19% | 13.72x |
| Home Decoration - Crafts & Kids | 0.20% | 12.03x |
| Marijuana | 0.14% | 11.75x |
| Home Office Products | 0.02% | 11.54x |
| Homemade Jewelry & Crafts | 0.44% | 11.24x |
| Organic Beauty & Skincare Products | 0.39% | 10.99x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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