Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.1 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 50.17% 19.92x
Beekeeping Enthusiasts 34.26% 15.05x
Organic Food Eaters 40.14% 14.18x
Bird Watching Enthusiasts 36.60% 13.58x
Home and Garden TV Fans 28.52% 12.97x
Home Exterior Design Enthusiasts 30.10% 12.96x
Sustainable Lifestyle Enthusiasts 36.80% 12.74x
Home Remodelers 26.49% 12.60x
New Homeowners 34.78% 12.57x
Country Home Decorators 32.62% 12.43x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.46x
White House Black Market 0.01% 1.36x
Carhartt 0.16% 1.27x
Chicos 0.01% 1.27x
Maurices 0.02% 1.24x
Journeys 0.01% 0.97x
Old Navy 0.01% 0.92x
The Childrens Place 0.01% 0.85x
Victoria's Secret 0.01% 0.75x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.

Website Composition Index
gardenia.net 1.96% 60.71x
provenwinners.com 1.71% 59.48x
monrovia.com 2.95% 59.32x
bluestoneperennials.com 4.49% 56.67x
wildflower.org 1.72% 56.56x
hortmag.com 1.22% 56.29x
garden.org 12.06% 55.29x
dutchbulbs.com 4.20% 54.00x
springhillnursery.com 7.43% 52.00x
finegardening.com 9.99% 51.60x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.45% 20.07x
Lawns & Pest Control 1.97% 18.12x
Homesteading 4.73% 15.69x
Rural Living 0.01% 14.40x
Survival Guides 0.19% 13.72x
Home Decoration - Crafts & Kids 0.20% 12.03x
Marijuana 0.14% 11.75x
Home Office Products 0.02% 11.54x
Homemade Jewelry & Crafts 0.44% 11.24x
Organic Beauty & Skincare Products 0.39% 10.99x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female