Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 45.15% 21.76x
Bird Watching Enthusiasts 30.16% 15.25x
Organic Food Eaters 34.32% 15.15x
New Homeowners 33.77% 14.62x
Eco-Conscious Consumers 25.15% 13.82x
Home and Garden TV Fans 22.51% 11.85x
Home Kitchen Chefs 22.35% 11.77x
Home Design Enthusiasts 21.79% 11.76x
Lawn and Home Pest Control Researchers 24.88% 11.74x
Off the Grid Living Enthusiasts 25.72% 10.95x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.45x
Ralph Lauren 0.01% 1.11x
REI 0.02% 1.11x
Carhartt 0.19% 1.07x
Madewell 0.01% 1.06x
Eddie Bauer 0.01% 1.05x
Free People 0.01% 1.01x
The North Face 0.02% 1.00x
Saint Laurent Paris 0.01% 0.99x
Chicos 0.04% 0.98x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 3.24% 86.31x
waysidegardens.com 1.15% 86.11x
evergreenplantnursery.com 1.09% 85.21x
harvesttotable.com 1.06% 82.34x
bluestoneperennials.com 3.82% 81.70x
hortmag.com 3.09% 81.47x
prairienursery.com 1.39% 81.12x
floridata.com 1.08% 80.75x
finegardening.com 8.09% 80.62x
thetreefarm.com 2.05% 80.38x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.57% 23.50x
Lawns & Pest Control 13.11% 20.69x
Homesteading 4.58% 19.13x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 16.91x
Survival Guides 0.53% 14.32x
Environmental Conservation 0.06% 13.45x
DIY Decoration & Furniture 2.83% 12.56x
Home Improvement Contractor 2.15% 12.53x
Home Decoration - Crafts & Kids 2.06% 12.48x
Home Décor, Furniture, & Decorating 0.05% 12.46x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female