Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 42.16% | 14.16x |
| Beekeeping Enthusiasts | 29.46% | 10.70x |
| Organic Food Eaters | 32.31% | 10.42x |
| Bird Watching Enthusiasts | 28.51% | 9.87x |
| Sustainable Lifestyle Enthusiasts | 29.46% | 9.27x |
| Home and Garden TV Fans | 23.46% | 9.25x |
| New Homeowners | 28.05% | 9.17x |
| Home Exterior Design Enthusiasts | 23.97% | 8.97x |
| Home Remodelers | 23.05% | 8.80x |
| Home DIY Enthusiasts | 22.39% | 8.78x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.40x |
| Maurices | 0.02% | 1.30x |
| Carhartt | 0.19% | 1.27x |
| Dressbarn | 0.01% | 1.23x |
| Chicos | 0.01% | 1.09x |
| Old Navy | 0.02% | 1.05x |
| Victoria's Secret | 0.01% | 0.83x |
| Mens Wearhouse | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is gardenia.net.
| Website | Composition | Index |
| gardenia.net | 2.57% | 31.99x |
| provenwinners.com | 2.22% | 31.49x |
| monrovia.com | 3.96% | 31.39x |
| rareseeds.com | 1.17% | 30.43x |
| bluestoneperennials.com | 4.16% | 30.14x |
| hortmag.com | 1.25% | 30.00x |
| wildflower.org | 2.31% | 29.98x |
| garden.org | 13.67% | 28.94x |
| dutchbulbs.com | 3.77% | 28.54x |
| finegardening.com | 8.96% | 28.54x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.54% | 13.27x |
| Lawns & Pest Control | 2.57% | 12.04x |
| Homesteading | 4.97% | 10.61x |
| Survival Guides | 0.18% | 9.24x |
| Home Office Products | 0.04% | 8.66x |
| Rural Living | 0.01% | 8.33x |
| Home Decoration - Crafts & Kids | 0.30% | 8.09x |
| Organic Beauty & Skincare Products | 0.57% | 7.84x |
| Holiday Gifts | 0.13% | 7.64x |
| Homemade Jewelry & Crafts | 0.54% | 7.63x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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