Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4.3 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 38.12% 17.25x
Bird Watching Enthusiasts 26.80% 12.99x
Organic Food Eaters 29.07% 12.95x
New Homeowners 28.10% 12.12x
Home Exterior Design Enthusiasts 24.08% 11.90x
Country Home Decorators 24.95% 11.85x
Home Remodelers 23.56% 11.03x
Sustainable Lifestyle Enthusiasts 25.17% 10.89x
Eco-Conscious Consumers 23.33% 10.72x
Backyard Farmers 25.82% 10.67x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.

Location Composition Index
Belk 0.02% 1.49x
REI 0.02% 1.18x
Ralph Lauren 0.02% 1.12x
Jos A. Bank Clothiers 0.31% 1.09x
Talbots 0.05% 1.02x
Buckle 0.16% 1.02x
Mens Wearhouse 0.46% 1.00x
Dressbarn 0.05% 0.99x
Johnston and Murphy 0.12% 0.96x
Chicos 0.06% 0.96x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 2.06% 50.57x
evergreenplantnursery.com 1.15% 50.12x
perennials.com 3.22% 50.00x
hortmag.com 1.46% 49.92x
finegardening.com 4.17% 48.33x
prairienursery.com 1.54% 47.58x
parkseed.com 1.97% 47.03x
thetreefarm.com 2.08% 46.79x
dutchbulbs.com 1.30% 46.48x
vegetablegardener.com 1.20% 46.45x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.17% 15.14x
Lawns & Pest Control 11.88% 13.17x
Homesteading 5.02% 11.61x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 10.78x
Survival Guides 0.41% 10.12x
Rural Living 0.11% 9.22x
DIY Decoration & Furniture 2.96% 9.19x
Home Decoration - Crafts & Kids 1.72% 9.12x
Painting & Renovation 2.87% 9.07x
Home Improvement Contractor 1.23% 9.04x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female