Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 52.12% | 24.17x |
| Beekeeping Enthusiasts | 35.86% | 17.96x |
| Organic Food Eaters | 40.33% | 17.34x |
| Bird Watching Enthusiasts | 34.85% | 17.10x |
| Home Exterior Design Enthusiasts | 31.84% | 15.61x |
| New Homeowners | 35.79% | 15.46x |
| Country Home Decorators | 32.75% | 15.19x |
| Home Remodelers | 28.54% | 14.84x |
| Home and Garden TV Fans | 28.69% | 14.78x |
| Sustainable Lifestyle Enthusiasts | 34.19% | 14.70x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.16% | 1.37x |
| Old Navy | 0.01% | 1.25x |
| Mens Wearhouse | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 1.54% | 61.59x |
| logees.com | 1.55% | 57.38x |
| territorialseed.com | 1.18% | 57.11x |
| thetreefarm.com | 1.14% | 56.88x |
| gardenia.net | 7.75% | 56.80x |
| southernlivingplants.com | 1.53% | 55.74x |
| helpfulgardener.com | 1.83% | 55.66x |
| monrovia.com | 12.04% | 55.59x |
| provenwinners.com | 6.66% | 55.35x |
| thetreecenter.com | 1.57% | 53.45x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 1.07% | 25.86x |
| Lawns & Pest Control | 7.00% | 23.37x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 21.16x |
| Homesteading | 5.43% | 19.22x |
| Rural Living | 0.05% | 17.52x |
| Survival Guides | 0.26% | 15.78x |
| England Tourism | 0.02% | 13.74x |
| Home Decoration - Crafts & Kids | 0.84% | 13.63x |
| As Seen On TV Products | 0.02% | 13.47x |
| Marijuana | 0.59% | 13.46x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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