Dstillery Audiences

PLANTS & GARDENING

Audience Size: 2.5 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 39.69% 24.11x
Beekeeping Enthusiasts 19.24% 17.81x
Home Exterior Design Enthusiasts 11.20% 15.25x
Organic Food Eaters 26.15% 14.78x
Bird Watching Enthusiasts 22.65% 14.48x
Seasonal Recipe Blog Readers 22.52% 13.87x
Seasonal Lifestyle Blog Readers 23.28% 13.66x
Sustainable Lifestyle Enthusiasts 22.79% 13.60x
HGTV Enthusiasts 15.05% 12.86x
Eco-Conscious Consumers 7.22% 12.58x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Gap.

Location Composition Index
Gap 0.01% 1.46x
Old Navy 0.03% 1.45x
White House Black Market 0.02% 1.39x
Maurices 0.03% 1.29x
Chicos 0.01% 1.29x
H&M 0.01% 1.28x
Buckle 0.02% 1.25x
Zumiez 0.02% 1.15x
Talbots 0.01% 1.05x
Journeys 0.02% 1.01x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 1.46% 51.75x
hortmag.com 2.28% 49.41x
garden.org 8.38% 48.28x
dutchbulbs.com 4.37% 48.18x
edenbrothers.com 2.22% 48.17x
harvesttotable.com 4.49% 47.86x
finegardening.com 8.14% 46.50x
springhillnursery.com 7.12% 46.40x
ediblewildfood.com 1.68% 43.78x
planetnatural.com 4.08% 43.63x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.06% 22.18x
Lawns & Pest Control 0.26% 19.06x
Homesteading 2.62% 14.89x
Survival Guides 0.08% 13.56x
Organic Beauty & Skincare Products 0.01% 12.05x
Canada Shopping - Kitchenware 0.13% 11.79x
Homemade Jewelry & Crafts 0.04% 11.68x
Canada Consumer Product Cluster 0.54% 11.12x
Saskatchewan Media & Retail Cluster 0.01% 10.33x
Vegans & Animal Welfare 0.07% 10.28x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female