Dstillery Audiences

PLANTS & GARDENING

Audience Size: 2.7 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 46.80% 25.26x
Beekeeping Enthusiasts 30.26% 18.38x
Home Exterior Design Enthusiasts 23.80% 16.47x
Organic Food Eaters 36.78% 16.43x
Bird Watching Enthusiasts 32.78% 16.08x
Seasonal Recipe Blog Readers 31.69% 15.84x
Seasonal Lifestyle Blog Readers 32.03% 15.52x
Country Home Decorators 26.37% 15.04x
Sustainable Lifestyle Enthusiasts 33.82% 14.99x
Home and Garden TV Fans 18.96% 14.76x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Talbots.

Location Composition Index
Talbots 0.02% 1.47x
Carhartt 0.23% 1.14x
J. Crew 0.01% 1.03x
The Childrens Place 0.03% 1.02x
Chicos 0.02% 1.02x
Maurices 0.04% 0.97x
Old Navy 0.03% 0.97x
LOFT 0.02% 0.93x
Mens Wearhouse 0.02% 0.92x
Dressbarn 0.01% 0.91x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 1.19% 66.39x
ufseeds.com 1.14% 59.35x
dutchbulbs.com 5.22% 58.69x
pfaf.org 1.43% 58.22x
hortmag.com 1.34% 57.28x
garden.org 11.23% 57.09x
springhillnursery.com 8.41% 56.10x
drought-smart-plants.com 1.28% 55.75x
finegardening.com 11.16% 55.54x
harvesttotable.com 7.27% 54.46x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.09% 26.12x
Lawns & Pest Control 0.41% 24.51x
Homesteading 3.27% 18.02x
Holistic Medicine 0.02% 17.27x
Organic Beauty & Skincare Products 0.03% 15.88x
Survival Guides 0.12% 15.67x
Rural Living 0.02% 13.49x
Home Remodeling 0.55% 13.09x
Homemade Jewelry & Crafts 0.11% 13.08x
Canada Shopping - Kitchenware 0.18% 12.79x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female