Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.2 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 63.42% 20.83x
Organic Food Eaters 48.58% 16.33x
Beekeeping Enthusiasts 46.53% 15.88x
Bird Watching Enthusiasts 42.65% 15.77x
New Homeowners 45.56% 14.43x
Home Exterior Design Enthusiasts 41.24% 14.35x
Country Home Decorators 42.25% 14.02x
Home and Garden TV Fans 36.44% 13.49x
Sustainable Lifestyle Enthusiasts 41.31% 13.41x
Home Remodelers 38.51% 13.39x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is REI.

Location Composition Index
REI 0.01% 1.38x
Carhartt 0.31% 1.35x
Dressbarn 0.03% 1.20x
Jos A. Bank Clothiers 0.04% 1.19x
The North Face 0.01% 1.18x
Eddie Bauer 0.02% 1.06x
Chicos 0.04% 1.06x
Lululemon 0.03% 1.02x
Mens Wearhouse 0.05% 1.01x
Buckle 0.03% 0.98x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 2.31% 73.52x
almostedenplants.com 1.07% 73.05x
prairienursery.com 1.31% 68.78x
parkseed.com 1.06% 68.30x
thetreefarm.com 1.62% 67.33x
bluestoneperennials.com 1.79% 66.84x
territorialseed.com 1.74% 66.83x
logees.com 2.32% 66.54x
gardenia.net 11.24% 66.37x
helpfulgardener.com 2.84% 65.24x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.64% 25.85x
Lawns & Pest Control 9.50% 22.86x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 19.60x
Homesteading 5.68% 18.75x
Survival Guides 0.27% 18.22x
Rural Living 0.08% 16.42x
Home Décor, Furniture, & Decorating 0.01% 15.78x
England Tourism 0.04% 14.85x
Home Improvement Contractor 0.48% 13.92x
Home Decoration - Crafts & Kids 1.20% 13.30x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female