Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.6 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 57.78% 23.26x
Organic Food Eaters 44.88% 17.73x
Bird Watching Enthusiasts 39.67% 17.44x
New Homeowners 40.92% 16.40x
Home Exterior Design Enthusiasts 35.69% 16.29x
Country Home Decorators 37.03% 16.01x
Home Remodelers 32.85% 15.42x
DIYers 36.34% 14.85x
Sustainable Lifestyle Enthusiasts 38.14% 14.79x
Eco-Conscious Consumers 31.73% 14.73x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
The North Face 0.01% 1.42x
Carhartt 0.29% 1.31x
Eddie Bauer 0.02% 1.30x
Chicos 0.04% 1.27x
Talbots 0.02% 1.17x
Madewell 0.01% 1.15x
Jos A. Bank Clothiers 0.03% 1.09x
White House Black Market 0.04% 1.09x
Buckle 0.03% 1.06x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 2.60% 77.40x
almostedenplants.com 1.20% 77.32x
evergreenplantnursery.com 1.02% 75.83x
bluestoneperennials.com 1.66% 75.18x
parkseed.com 1.24% 72.95x
prairienursery.com 1.50% 71.76x
thetreefarm.com 1.83% 71.24x
jacksonandperkins.com 1.01% 70.23x
bonnieplants.com 2.85% 69.72x
territorialseed.com 1.94% 69.42x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.83% 26.11x
Lawns & Pest Control 10.44% 22.54x
Survival Guides 0.29% 19.07x
Homesteading 5.59% 18.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 18.51x
Rural Living 0.10% 16.80x
Home Décor, Furniture, & Decorating 0.01% 15.39x
England Tourism 0.04% 14.92x
Home Improvement Contractor 0.74% 14.74x
DIY Decoration & Furniture 2.62% 14.24x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female