Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.6 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 43.10% 18.91x
Beekeeping Enthusiasts 26.91% 13.92x
Organic Food Eaters 33.40% 12.96x
Bird Watching Enthusiasts 30.35% 12.65x
Sustainable Lifestyle Enthusiasts 31.49% 12.15x
Home Exterior Design Enthusiasts 23.23% 12.04x
Home and Garden TV Fans 21.28% 11.85x
New Homeowners 29.64% 11.58x
Home Remodelers 19.96% 11.51x
Country Home Decorators 25.48% 11.35x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.28x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 2.51% 45.64x
hortmag.com 1.31% 41.86x
ufseeds.com 2.74% 41.12x
dutchbulbs.com 6.05% 39.98x
garden.org 12.92% 39.86x
mountaincrestgardens.com 1.22% 39.56x
finegardening.com 11.57% 39.28x
springhillnursery.com 10.32% 38.53x
pfaf.org 2.02% 38.44x
drought-smart-plants.com 1.49% 38.02x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.15% 18.96x
Lawns & Pest Control 0.83% 17.64x
Homesteading 3.55% 13.12x
Marijuana 0.03% 12.17x
Survival Guides 0.13% 12.16x
Home Decoration - Crafts & Kids 0.05% 11.01x
Homemade Jewelry & Crafts 0.22% 10.46x
Home Decoration - Remodeling & Outdoors 13.98% 10.28x
Organic Beauty & Skincare Products 0.13% 9.77x
DIY Decoration & Furniture 1.74% 9.59x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female