Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.8 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 56.60% 20.57x
Organic Food Eaters 44.34% 15.86x
Bird Watching Enthusiasts 40.01% 15.35x
New Homeowners 40.91% 14.57x
Home Exterior Design Enthusiasts 34.42% 14.48x
Country Home Decorators 35.90% 14.30x
Home Remodelers 32.60% 13.62x
Sustainable Lifestyle Enthusiasts 37.39% 13.48x
Eco-Conscious Consumers 30.55% 13.30x
DIYers 35.71% 13.27x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Buckle.

Location Composition Index
Buckle 0.28% 1.17x
Bonobos 0.09% 1.16x
Jos A. Bank Clothiers 0.27% 1.16x
White House Black Market 0.34% 1.13x
Mens Wearhouse 0.43% 1.11x
REI 0.01% 1.09x
Johnston and Murphy 0.50% 1.08x
Talbots 0.03% 1.03x
Chicos 0.05% 1.01x
Columbia 0.01% 1.00x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 2.87% 68.32x
hortmag.com 1.00% 68.20x
almostedenplants.com 1.40% 68.07x
bluestoneperennials.com 1.52% 67.78x
evergreenplantnursery.com 1.07% 67.53x
parkseed.com 1.43% 64.45x
prairienursery.com 1.60% 63.20x
thetreefarm.com 1.99% 62.99x
jacksonandperkins.com 1.17% 61.86x
bonnieplants.com 3.32% 61.52x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.90% 22.87x
Lawns & Pest Control 10.78% 19.59x
Survival Guides 0.31% 17.13x
Homesteading 5.54% 16.81x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 16.70x
Home Décor, Furniture, & Decorating 0.02% 14.61x
Rural Living 0.09% 13.96x
England Tourism 0.05% 13.32x
DIY Decoration & Furniture 2.64% 13.11x
Painting & Renovation 2.16% 12.82x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female