Dstillery Audiences

PLANTS & GARDENING

Audience Size: 3.7 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 44.20% 24.87x
Bird Watching Enthusiasts 29.65% 17.61x
New Homeowners 34.02% 16.48x
Organic Food Eaters 36.06% 16.35x
Home Exterior Design Enthusiasts 27.62% 16.01x
Eco-Conscious Consumers 25.85% 15.75x
Country Home Decorators 29.64% 15.16x
Home Coffee Makers 25.23% 14.56x
Lawn and Home Pest Control Researchers 24.69% 13.46x
Sustainable Lifestyle Enthusiasts 26.20% 13.45x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Belk.

Location Composition Index
Belk 0.02% 1.31x
Jos A. Bank Clothiers 0.17% 1.14x
Michael Kors 0.02% 1.06x
Chicos 0.04% 1.06x
Carhartt 0.14% 1.05x
Free People 0.02% 1.03x
Tommy Bahama 0.02% 1.02x
Brooks Brothers 0.03% 1.01x
Kate Spade 0.02% 1.00x
Charlotte Russe 0.02% 1.00x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.

Website Composition Index
perennials.com 3.15% 93.83x
evergreenplantnursery.com 1.10% 93.37x
almostedenplants.com 1.81% 91.33x
hortmag.com 2.54% 90.29x
bluestoneperennials.com 3.58% 89.56x
thetreefarm.com 1.95% 88.17x
finegardening.com 7.04% 87.62x
prairienursery.com 1.42% 87.16x
gardenia.net 9.10% 84.77x
edenbrothers.com 1.10% 83.97x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 2.37% 26.96x
Lawns & Pest Control 12.40% 23.72x
Homesteading 4.83% 20.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 18.61x
Survival Guides 0.53% 17.50x
Environmental Conservation 0.07% 15.45x
Home Improvement Contractor 1.92% 15.16x
Holiday Gifts 0.97% 14.07x
Home Decoration - Crafts & Kids 2.06% 14.04x
Home Décor, Furniture, & Decorating 0.04% 14.00x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female