Dstillery Audiences

PLANTS & GARDENING

Audience Size: 4.3 Million Devices

Explore the Plants & Gardening Audience

Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Plants & Gardening audience.

Dstillery Crafted Audiences

INTERESTS

The Plants & Gardening audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.

Interest Composition Index
Lawn & Garden Enthusiasts 39.07% 23.88x
Bird Watching Enthusiasts 25.33% 17.92x
Organic Food Eaters 28.61% 17.69x
Home Exterior Design Enthusiasts 23.07% 16.25x
New Homeowners 28.87% 16.23x
Country Home Decorators 25.23% 15.74x
Eco-Conscious Consumers 22.51% 14.94x
Home Coffee Makers 21.46% 14.28x
Sustainable Lifestyle Enthusiasts 23.79% 14.11x
Home and Garden TV Fans 21.96% 13.96x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Plants & Gardening audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.14x
Mens Wearhouse 0.35% 1.00x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Web Insights

WEBSITES

The Plants & Gardening audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Plants & Gardening audience is bluestoneperennials.com.

Website Composition Index
bluestoneperennials.com 2.59% 69.55x
hortmag.com 1.84% 68.72x
evergreenplantnursery.com 1.19% 68.40x
perennials.com 3.19% 68.34x
finegardening.com 5.18% 66.29x
pfaf.org 1.05% 64.94x
parkseed.com 2.44% 64.25x
prairienursery.com 1.53% 63.82x
thetreefarm.com 2.07% 63.70x
vegetablegardener.com 1.52% 63.32x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 1.99% 22.08x
Lawns & Pest Control 11.37% 18.61x
Homesteading 4.73% 16.10x
DIY Decoration & Furniture 2.83% 12.11x
Home Decoration - Crafts & Kids 1.74% 12.04x
Painting & Renovation 3.02% 11.56x
Organic Beauty & Skincare Products 2.17% 11.00x
Diet & Weight Loss 4.03% 10.78x
Paleo & Keto Diet Enthusiasts 9.83% 10.41x
Homemade Jewelry & Crafts 1.78% 10.35x
Composition Percentage: The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female