Explore the Plants & Gardening Audience
Below you'll find more information about the Plants & Gardening audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Plants & Gardening audience.
INTERESTS
The Plants & Gardening audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Plants & Gardening audience is Lawn & Garden Enthusiasts.
| Interest | Composition | Index |
| Lawn & Garden Enthusiasts | 52.61% | 29.96x |
| Organic Food Eaters | 52.28% | 29.10x |
| Beekeeping Enthusiasts | 17.84% | 27.74x |
| Home Exterior Design Enthusiasts | 35.63% | 27.08x |
| Seasonal Recipe Blog Readers | 20.55% | 19.39x |
| Sustainable Lifestyle Enthusiasts | 22.59% | 18.95x |
| HGTV Enthusiasts | 12.95% | 18.86x |
| Seasonal Lifestyle Blog Readers | 21.77% | 18.74x |
| San Francisco Activities Researchers | 11.17% | 17.33x |
| Patio Furniture Shoppers | 14.24% | 16.87x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Interest attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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APPAREL RETAILERS
The Plants & Gardening audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Plants & Gardening audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.48x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Location attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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WEBSITES
The Plants & Gardening audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Plants & Gardening audience is perennials.com.
| Website | Composition | Index |
| perennials.com | 1.25% | 77.65x |
| edenbrothers.com | 1.20% | 74.64x |
| dutchbulbs.com | 3.84% | 73.66x |
| harvesttotable.com | 3.74% | 72.70x |
| garden.org | 6.48% | 71.96x |
| hortmag.com | 2.24% | 71.13x |
| springhillnursery.com | 5.57% | 70.89x |
| ediblewildfood.com | 1.59% | 67.61x |
| brecks.com | 8.69% | 66.19x |
| planetnatural.com | 3.66% | 65.81x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Web attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Plants & Gardening audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.05% | 35.97x |
| Lawns & Pest Control | 0.17% | 29.97x |
| Homesteading | 2.27% | 21.70x |
| Survival Guides | 0.07% | 20.24x |
| Homemade Jewelry & Crafts | 0.03% | 19.70x |
| Vegans & Animal Welfare | 0.09% | 17.59x |
| Canada Consumer Product Cluster | 0.72% | 17.30x |
| Vancouver British Columbia Research Cluster | 0.94% | 14.54x |
| Home Remodeling | 0.26% | 14.43x |
| Nutrition & Diabetic Living | 0.01% | 14.07x |
Composition Percentage:
The overlap percentage between the Plants & Gardening audience and the Content Affinity attribute.
Index: A comparison of the Plants & Gardening audience to the internet population.
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DEMOGRAPHICS
The Plants & Gardening audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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