Dstillery Audiences

POLICE GEAR

Audience Size: 309.5 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 309.5 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 70.74% 28.69x
Law Enforcement Officers 64.97% 26.75x
Gun Rights Advocates 76.86% 26.09x
Off the Grid Living Enthusiasts 60.32% 25.93x
Work Boots & Safety Footwear Shoppers 65.00% 25.28x
Hunters 61.82% 23.43x
First Responders 60.26% 23.27x
Military Servicemembers & Veterans 60.23% 23.25x
Outdoors Enthusiasts 61.70% 23.02x
Marines 49.59% 22.22x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Buckle.

Location Composition Index
Buckle 0.02% 1.81x
Lululemon 0.01% 1.73x
Michael Kors 0.02% 1.65x
Carhartt 0.23% 1.49x
Zumiez 0.02% 1.46x
Chicos 0.02% 1.45x
Talbots 0.01% 1.45x
Mens Wearhouse 0.07% 1.26x
Lane Bryant 0.01% 1.19x
Jos A. Bank Clothiers 0.01% 1.12x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is skdtac.com.

Website Composition Index
skdtac.com 11.26% 592.00x
spartanarmorsystems.com 12.53% 453.58x
qmuniforms.com 11.15% 444.51x
lapolicegear.com 24.13% 407.81x
suarezinternational.com 6.39% 385.01x
bravocompanyusa.com 11.66% 354.05x
511tactical.com 18.96% 351.62x
faxonfirearms.com 6.46% 332.25x
dawsonprecision.com 5.46% 328.14x
recoilweb.com 37.19% 307.10x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 17.14% 110.91x
Airsoft & Paintball Equipment 2.83% 94.75x
Survival Guides 1.12% 70.38x
Fire Fighting 3.97% 68.68x
Gun Enthusiast - Rifles & Ammo 50.17% 65.36x
Gun Enthusiast - Hunting & Self Defense 60.20% 47.51x
Construction Apparel 2.82% 43.62x
Hunting 22.02% 38.40x
Flags & Trump 0.13% 32.03x
Cigars 0.46% 31.84x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male