Dstillery Audiences

POLICE GEAR

Audience Size: 18.9 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 65.00% 32.94x
Getting Off the Grid Travelers 78.18% 32.21x
Marines 57.12% 29.11x
Military Servicemembers & Veterans 67.27% 27.06x
Off the Grid Living Enthusiasts 65.00% 26.89x
Work Boots & Safety Footwear Shoppers 72.42% 26.47x
First Responders 65.91% 25.17x
Hunters 67.42% 24.35x
First Aid Researchers 50.45% 23.47x
Gun Violence Researchers 49.85% 23.13x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Belk.

Location Composition Index
Belk 0.01% 3.45x
Victoria's Secret 0.03% 2.04x
Mens Wearhouse 0.03% 1.91x
Aeropostale 0.02% 1.86x
Banana Republic 0.02% 1.68x
Maurices 0.03% 1.61x
American Eagle Outfitters 0.02% 1.59x
Carhartt 0.27% 1.55x
Buckle 0.02% 1.50x
Dressbarn 0.02% 1.44x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is recoilweb.com.

Website Composition Index
recoilweb.com 37.85% 506.68x
soldiersystems.net 28.28% 400.29x
galls.com 45.91% 392.73x
loadoutroom.com 14.65% 345.84x
gunmagwarehouse.com 20.91% 344.73x
grabagun.com 19.16% 295.18x
gunsandammo.com 22.19% 264.55x
shootingillustrated.com 25.68% 257.14x
aliengearholsters.com 19.96% 235.96x
cheaperthandirt.com 24.01% 231.33x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 18.26% 175.64x
Airsoft & Paintball Equipment 2.74% 167.90x
Fire Fighting 3.77% 98.50x
Gun Enthusiast - Rifles & Ammo 55.49% 73.68x
Construction Apparel 2.41% 70.15x
Gun Enthusiast - Hunting & Self Defense 63.80% 62.33x
Hunting 23.42% 52.57x
Amateur Radios 4.22% 51.66x
Survival Guides 0.84% 50.65x
Hobby Drones & Remote-Controlled Cars 1.33% 47.12x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male