Dstillery Audiences

POLICE GEAR

Audience Size: 618.2 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 618.2 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 62.75% 28.15x
Blades and Hunting Knife Shoppers 62.22% 27.68x
Hunters 55.49% 23.85x
Off the Grid Living Enthusiasts 51.53% 22.59x
Outdoors Enthusiasts 51.80% 21.64x
Marines 31.64% 19.25x
Archery Enthusiasts 37.46% 18.53x
Survivalist Enthusiasts 32.51% 17.42x
Law Enforcement Officers 65.73% 16.05x
Quads and ATV Enthusiasts 38.10% 15.96x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.93x
Zumiez 0.05% 1.56x
Michael Kors 0.03% 1.38x
Dressbarn 0.06% 1.34x
Columbia 0.01% 1.27x
Lane Bryant 0.06% 1.26x
Aeropostale 0.03% 1.18x
Gymboree 0.03% 1.18x
Carhartt 0.15% 1.15x
Levi Strauss 0.01% 1.13x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 4.99% 515.84x
cmcgov.com 3.71% 413.21x
lapolicegear.com 14.88% 392.75x
botach.com 4.14% 338.91x
spartanarmorsystems.com 11.47% 333.16x
oakleysi.com 2.80% 320.85x
qmuniforms.com 9.36% 320.70x
coppercustom.com 3.91% 298.07x
deadairsilencers.com 2.69% 297.78x
harrysarmysurplus.net 3.70% 296.60x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 20.35% 65.65x
Airsoft & Paintball Equipment 3.28% 62.23x
Survival Guides 1.82% 59.78x
Fire Fighting 3.84% 53.31x
Sports - Skiing, Snowboarding 0.12% 47.32x
Gun Enthusiast - Rifles & Ammo 49.27% 43.89x
Flags & Trump 0.25% 35.02x
Gun Enthusiast - Hunting & Self Defense 57.01% 34.14x
Hunting 18.18% 33.75x
Construction Apparel 4.44% 29.21x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male