Dstillery Audiences

POLICE GEAR

Audience Size: 45.6 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 68.41% 30.94x
Marines 62.23% 30.75x
Getting Off the Grid Travelers 73.40% 30.08x
Off the Grid Living Enthusiasts 63.18% 26.81x
Gun Violence Researchers 58.43% 26.50x
First Aid Researchers 52.73% 25.87x
Military Servicemembers & Veterans 71.50% 25.46x
First Responders 64.13% 25.06x
Work Boots & Safety Footwear Shoppers 67.46% 24.53x
Men's Clothing Shoppers 40.38% 22.65x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Maurices.

Location Composition Index
Maurices 0.03% 3.04x
Journeys 0.02% 1.99x
Michael Kors 0.01% 1.86x
Hollister 0.01% 1.51x
Old Navy 0.02% 1.50x
Victoria's Secret 0.02% 1.47x
Dressbarn 0.01% 1.44x
Lane Bryant 0.01% 1.38x
Zumiez 0.01% 1.06x
Carhartt 0.02% 0.38x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is thefirearmblog.com.

Website Composition Index
thefirearmblog.com 41.92% 217.06x
glocktalk.com 25.63% 189.36x
sofrep.com 30.92% 149.43x
olightstore.com 16.25% 137.50x
survivalistboards.com 15.34% 136.91x
gunbroker.com 38.41% 127.61x
24hourcampfire.com 13.94% 125.68x
bearingarms.com 17.42% 125.60x
classicfirearms.com 31.33% 105.75x
defensemaven.io 15.85% 102.45x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 15.62% 153.04x
Gun Enthusiast - Rifles & Ammo 47.24% 87.44x
Gun Enthusiast - Hunting & Self Defense 60.21% 73.81x
Car Keys, Locks & Remotes 2.56% 68.69x
Bags & Luggage 4.37% 65.50x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 2.47% 63.51x
Crossfit & Obstacle Race Enthusiasts 1.72% 53.99x
Hunting 17.12% 48.42x
Watches Retail 2.43% 44.34x
Machines & Industrial Supplies 1.01% 39.30x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male