Dstillery Audiences

POLICE GEAR

Audience Size: 602.8 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 602.8 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 62.96% 26.78x
Hunters 52.12% 24.04x
Outdoors Enthusiasts 49.84% 21.32x
Off the Grid Living Enthusiasts 49.20% 20.66x
Archery Enthusiasts 35.33% 17.14x
Law Enforcement Officers 66.87% 16.41x
Survivalist Enthusiasts 32.45% 15.73x
Quads and ATV Enthusiasts 35.84% 14.86x
Newly Recruited Military Personnel 29.56% 13.70x
Cigars Shoppers 32.32% 13.61x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is J. Crew.

Location Composition Index
J. Crew 0.04% 1.63x
Zumiez 0.03% 1.48x
REI 0.02% 1.48x
Eddie Bauer 0.02% 1.43x
Hollister 0.01% 1.21x
Chicos 0.05% 1.19x
Journeys 0.02% 1.16x
Carhartt 0.20% 1.13x
Gymboree 0.03% 1.13x
Belk 0.01% 1.03x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 4.77% 549.08x
skdtac.com 11.36% 502.39x
lapolicegear.com 24.63% 397.18x
spartanarmorsystems.com 11.46% 352.44x
qmuniforms.com 9.89% 333.69x
oakleysi.com 4.91% 318.96x
harrysarmysurplus.net 3.55% 309.81x
odinworks.com 2.98% 305.42x
deadairsilencers.com 2.56% 305.07x
recoilweb.com 29.84% 286.05x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 17.77% 66.56x
Airsoft & Paintball Equipment 3.42% 59.90x
Fire Fighting 3.73% 57.13x
Survival Guides 2.08% 56.69x
Gun Enthusiast - Rifles & Ammo 49.48% 42.54x
Gun Enthusiast - Hunting & Self Defense 56.21% 34.77x
Flags & Trump 0.29% 32.06x
Military & Law Enforcement 4.78% 31.68x
Hunting 18.34% 29.52x
Construction Apparel 4.46% 27.47x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999