Dstillery Audiences

POLICE GEAR

Audience Size: 625.5 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 625.5 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Gun Rights Advocates.

Interest Composition Index
Gun Rights Advocates 62.81% 26.59x
Hunters 51.94% 23.67x
Outdoors Enthusiasts 48.50% 21.47x
Off the Grid Living Enthusiasts 48.93% 21.16x
Archery Enthusiasts 36.28% 17.46x
Law Enforcement Officers 66.07% 16.42x
Survivalist Enthusiasts 32.30% 16.12x
Quads and ATV Enthusiasts 35.19% 15.18x
Power Tools Shoppers 28.82% 14.79x
Jeep Vehicle Shoppers 27.48% 14.14x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 1.99x
Eddie Bauer 0.02% 1.58x
Carhartt 0.27% 1.42x
Dressbarn 0.05% 1.29x
Old Navy 0.06% 1.12x
Lane Bryant 0.04% 1.07x
Brooks Brothers 0.03% 1.06x
Free People 0.02% 1.03x
J. Crew 0.03% 0.93x
Talbots 0.04% 0.89x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 4.84% 488.39x
skdtac.com 11.46% 445.94x
tacticalassaultgearstore.com 3.50% 413.20x
cmcgov.com 3.46% 391.79x
lapolicegear.com 20.02% 367.79x
spartanarmorsystems.com 11.45% 317.41x
aimpoint.com 3.72% 303.80x
oakleysi.com 3.84% 296.25x
qmuniforms.com 9.91% 291.72x
bravocompanymfg.com 2.28% 283.01x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 19.25% 60.46x
Airsoft & Paintball Equipment 3.45% 56.01x
Survival Guides 2.02% 54.47x
Fire Fighting 3.77% 51.70x
Gun Enthusiast - Rifles & Ammo 50.74% 38.37x
Gun Enthusiast - Hunting & Self Defense 57.45% 31.93x
Flags & Trump 0.26% 30.36x
Hunting 19.35% 28.71x
Military & Law Enforcement 5.37% 26.68x
Construction Apparel 4.40% 25.65x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male