Dstillery Audiences

POLICE GEAR

Audience Size: 442.6 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 442.6 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 64.81% 23.55x
Gun Rights Advocates 73.70% 22.83x
Law Enforcement Officers 64.88% 22.52x
Blades and Hunting Knife Shoppers 67.78% 21.61x
Off the Grid Living Enthusiasts 55.32% 21.07x
Hunters 58.91% 19.93x
Outdoors Enthusiasts 57.82% 18.88x
Military Servicemembers & Veterans 54.89% 18.39x
Marines 44.03% 17.45x
Archery Enthusiasts 43.59% 17.11x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.39x
Hugo Boss 0.03% 1.23x
Chicos 0.05% 1.12x
H&M 0.05% 1.08x
Hollister 0.05% 1.05x
Journeys 0.10% 1.03x
Urban Outfitters 0.03% 0.99x
Mens Wearhouse 0.06% 0.97x
REI 0.01% 0.97x
Talbots 0.03% 0.95x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 5.62% 473.26x
skdtac.com 11.41% 436.51x
qmuniforms.com 12.09% 334.20x
spartanarmorsystems.com 12.83% 329.51x
lapolicegear.com 27.72% 295.28x
aimpoint.com 4.14% 279.01x
armynavysales.com 4.12% 277.96x
coppercustom.com 5.07% 264.43x
bravocompanyusa.com 10.89% 253.53x
kakindustry.com 2.89% 250.46x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 16.25% 77.33x
Survival Guides 1.17% 72.27x
Airsoft & Paintball Equipment 3.06% 66.39x
Sports - Skiing, Snowboarding 0.07% 60.29x
Fire Fighting 3.74% 58.80x
Gun Enthusiast - Rifles & Ammo 46.96% 53.35x
Gun Enthusiast - Hunting & Self Defense 56.87% 35.54x
Construction Apparel 3.33% 32.24x
Handyman Tools 0.04% 31.40x
Hunting 19.96% 28.74x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male