Explore the Police Gear Audience
Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 464 thousand unique devices whose actions qualify for the Police Gear audience.
INTERESTS
The Police Gear audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.
| Interest | Composition | Index |
| Law Enforcement Officers | 62.53% | 24.45x |
| Gun Rights Advocates | 74.59% | 23.49x |
| Blades and Hunting Knife Shoppers | 69.19% | 22.70x |
| Off the Grid Living Enthusiasts | 57.62% | 21.59x |
| Hunters | 62.44% | 20.39x |
| Outdoors Enthusiasts | 59.45% | 19.17x |
| Military Servicemembers & Veterans | 55.62% | 18.88x |
| Marines | 43.95% | 18.38x |
| Archery Enthusiasts | 45.30% | 16.57x |
| Survivalist Enthusiasts | 43.26% | 16.32x |
Composition Percentage:
The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
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APPAREL RETAILERS
The Police Gear audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Police Gear audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.98x |
| Buckle | 0.33% | 1.33x |
| Hollister | 0.05% | 1.19x |
| Mens Wearhouse | 0.48% | 1.18x |
| Dressbarn | 0.05% | 1.16x |
| White House Black Market | 0.35% | 1.10x |
| Johnston and Murphy | 0.51% | 1.06x |
| American Eagle Outfitters | 0.05% | 1.04x |
| Aeropostale | 0.05% | 1.02x |
| Columbia | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
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WEBSITES
The Police Gear audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.
| Website | Composition | Index |
| highspeedgear.com | 5.95% | 493.15x |
| skdtac.com | 11.55% | 462.29x |
| spartanarmorsystems.com | 13.62% | 341.32x |
| qmuniforms.com | 9.93% | 333.04x |
| lapolicegear.com | 21.13% | 309.56x |
| aimpoint.com | 4.26% | 302.50x |
| armynavysales.com | 5.61% | 291.39x |
| coppercustom.com | 5.04% | 278.06x |
| 511tactical.com | 24.11% | 277.82x |
| deadairsilencers.com | 3.12% | 277.26x |
Composition Percentage:
The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 17.69% | 80.68x |
| Survival Guides | 1.41% | 77.79x |
| Sports - Skiing, Snowboarding | 0.10% | 69.02x |
| Airsoft & Paintball Equipment | 3.21% | 67.93x |
| Gun Enthusiast - Rifles & Ammo | 46.55% | 60.42x |
| Fire Fighting | 4.09% | 57.74x |
| Handyman Tools | 0.06% | 37.52x |
| Hunting | 19.28% | 36.38x |
| Gun Enthusiast - Hunting & Self Defense | 59.18% | 36.00x |
| Construction Apparel | 3.62% | 35.04x |
Composition Percentage:
The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
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DEMOGRAPHICS
The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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