Dstillery Audiences

POLICE GEAR

Audience Size: 464 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 464 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 62.53% 24.45x
Gun Rights Advocates 74.59% 23.49x
Blades and Hunting Knife Shoppers 69.19% 22.70x
Off the Grid Living Enthusiasts 57.62% 21.59x
Hunters 62.44% 20.39x
Outdoors Enthusiasts 59.45% 19.17x
Military Servicemembers & Veterans 55.62% 18.88x
Marines 43.95% 18.38x
Archery Enthusiasts 45.30% 16.57x
Survivalist Enthusiasts 43.26% 16.32x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.98x
Buckle 0.33% 1.33x
Hollister 0.05% 1.19x
Mens Wearhouse 0.48% 1.18x
Dressbarn 0.05% 1.16x
White House Black Market 0.35% 1.10x
Johnston and Murphy 0.51% 1.06x
American Eagle Outfitters 0.05% 1.04x
Aeropostale 0.05% 1.02x
Columbia 0.01% 0.96x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 5.95% 493.15x
skdtac.com 11.55% 462.29x
spartanarmorsystems.com 13.62% 341.32x
qmuniforms.com 9.93% 333.04x
lapolicegear.com 21.13% 309.56x
aimpoint.com 4.26% 302.50x
armynavysales.com 5.61% 291.39x
coppercustom.com 5.04% 278.06x
511tactical.com 24.11% 277.82x
deadairsilencers.com 3.12% 277.26x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 17.69% 80.68x
Survival Guides 1.41% 77.79x
Sports - Skiing, Snowboarding 0.10% 69.02x
Airsoft & Paintball Equipment 3.21% 67.93x
Gun Enthusiast - Rifles & Ammo 46.55% 60.42x
Fire Fighting 4.09% 57.74x
Handyman Tools 0.06% 37.52x
Hunting 19.28% 36.38x
Gun Enthusiast - Hunting & Self Defense 59.18% 36.00x
Construction Apparel 3.62% 35.04x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male