Dstillery Audiences

POLICE GEAR

Audience Size: 522.1 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 522.1 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 60.78% 24.90x
Gun Rights Advocates 70.45% 24.15x
Getting Off the Grid Travelers 36.05% 22.38x
Blades and Hunting Knife Shoppers 65.30% 22.07x
Off the Grid Living Enthusiasts 52.23% 21.64x
Outdoors Enthusiasts 53.50% 20.31x
Hunters 57.87% 19.97x
Military Servicemembers & Veterans 52.22% 18.95x
Marines 40.40% 18.82x
Archery Enthusiasts 41.80% 16.38x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Columbia.

Location Composition Index
Columbia 0.01% 2.35x
Carhartt 0.39% 1.53x
Lane Bryant 0.04% 1.37x
White House Black Market 0.05% 1.27x
Buckle 0.04% 1.25x
Old Navy 0.07% 1.21x
Urban Outfitters 0.03% 1.20x
Chicos 0.04% 1.18x
Victoria's Secret 0.09% 1.16x
Talbots 0.02% 1.14x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 5.59% 471.71x
skdtac.com 10.94% 436.90x
qmuniforms.com 11.78% 330.19x
spartanarmorsystems.com 12.64% 325.27x
griffinarmament.com 2.86% 290.90x
lapolicegear.com 26.19% 287.60x
armynavysales.com 4.18% 286.11x
aimpoint.com 3.92% 278.18x
511tactical.com 19.62% 261.37x
coppercustom.com 4.68% 257.83x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 15.17% 78.50x
Survival Guides 1.08% 73.20x
Airsoft & Paintball Equipment 2.90% 66.50x
Sports - Skiing, Snowboarding 0.07% 65.33x
Gun Enthusiast - Rifles & Ammo 43.18% 56.44x
Fire Fighting 3.80% 53.20x
Handyman Tools 0.04% 38.13x
Gun Enthusiast - Hunting & Self Defense 55.05% 35.67x
Construction Apparel 3.14% 32.61x
Hunting 18.29% 29.55x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male