Dstillery Audiences

POLICE GEAR

Audience Size: 213.7 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 73.35% 30.99x
Law Enforcement Officers 65.11% 29.50x
Work Boots & Safety Footwear Shoppers 67.00% 27.28x
Off the Grid Living Enthusiasts 61.50% 26.61x
Marines 53.08% 26.18x
Military Servicemembers & Veterans 61.59% 24.46x
First Responders 60.92% 24.41x
Hunters 64.12% 23.79x
Outdoors Enthusiasts 64.48% 23.03x
Gun Violence Researchers 46.65% 21.91x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 2.81x
Express 0.02% 2.25x
Victoria's Secret 0.03% 2.19x
Aeropostale 0.01% 2.00x
Maurices 0.03% 1.93x
Carhartt 0.28% 1.62x
The Childrens Place 0.02% 1.61x
Lane Bryant 0.01% 1.47x
Journeys 0.01% 1.18x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is lapolicegear.com.

Website Composition Index
lapolicegear.com 22.00% 577.31x
511tactical.com 17.21% 494.35x
recoilweb.com 37.72% 432.02x
policemag.com 12.29% 391.27x
armsunlimited.com 12.27% 377.92x
soldiersystems.net 24.74% 371.73x
preppergunshop.com 10.31% 363.86x
galls.com 48.14% 335.55x
danieldefense.com 8.51% 332.39x
pewpewtactical.com 11.70% 322.21x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 17.78% 138.20x
Airsoft & Paintball Equipment 2.78% 126.39x
Fire Fighting 3.91% 79.91x
Gun Enthusiast - Rifles & Ammo 54.15% 65.60x
Survival Guides 1.11% 60.82x
Construction Apparel 2.78% 57.70x
Gun Enthusiast - Hunting & Self Defense 63.50% 52.50x
Hunting 23.32% 46.03x
Cigars 0.44% 41.83x
Bags & Luggage 3.81% 35.25x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male