Dstillery Audiences

POLICE GEAR

Audience Size: 44.5 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 44.5 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Law Enforcement Officers.

Interest Composition Index
Law Enforcement Officers 64.91% 30.13x
Getting Off the Grid Travelers 71.35% 29.60x
Marines 57.02% 28.33x
Off the Grid Living Enthusiasts 57.60% 25.22x
Military Servicemembers & Veterans 68.13% 24.30x
First Responders 63.45% 23.80x
First Aid Researchers 50.29% 23.68x
Work Boots & Safety Footwear Shoppers 62.28% 22.99x
Men's Clothing Shoppers 37.43% 20.80x
Archery Enthusiasts 52.92% 20.78x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.08% 3.25x
Michael Kors 0.01% 1.86x
Gymboree 0.03% 1.75x
Zumiez 0.03% 1.73x
Dressbarn 0.01% 1.44x
Carhartt 0.22% 1.00x
Old Navy 0.03% 0.80x
Maurices 0.03% 0.79x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is thefirearmblog.com.

Website Composition Index
thefirearmblog.com 41.51% 226.68x
glocktalk.com 28.85% 196.66x
gunbroker.com 34.89% 165.62x
sofrep.com 34.60% 165.19x
survivalistboards.com 17.52% 135.47x
bearingarms.com 18.63% 129.97x
24hourcampfire.com 15.22% 128.76x
olightstore.com 17.31% 126.99x
defensemaven.io 14.89% 124.71x
ammoland.com 50.22% 124.26x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 14.34% 137.15x
Gun Enthusiast - Rifles & Ammo 46.12% 99.90x
Gun Enthusiast - Hunting & Self Defense 57.64% 83.05x
Bags & Luggage 4.37% 60.66x
Hunting 16.17% 51.18x
US Military Cluster 20.32% 38.47x
Watches Retail 1.94% 37.31x
Antiques & Auctions 3.82% 31.23x
Assorted Topics (Conservative News, Politics, Viral Media) 12.85% 29.11x
Trucking 7.64% 28.66x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male