Dstillery Audiences

POLICE GEAR

Audience Size: 468.5 Thousand Devices

Explore the Police Gear Audience

Below you'll find more information about the Police Gear audience, broken down in different categories based on their digital and physical behaviors. These are 468.5 thousand unique devices whose actions qualify for the Police Gear audience.

Dstillery Crafted Audiences

INTERESTS

The Police Gear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Police Gear audience is Blades and Hunting Knife Shoppers.

Interest Composition Index
Blades and Hunting Knife Shoppers 61.59% 38.53x
Gun Rights Advocates 64.02% 37.77x
Law Enforcement Officers 47.70% 36.51x
Off the Grid Living Enthusiasts 48.97% 33.85x
Hunters 53.73% 33.60x
Outdoors Enthusiasts 47.58% 30.32x
Marines 33.79% 26.77x
Military Servicemembers & Veterans 41.63% 25.78x
Model Aircraft and Rocket Hobbyists 38.76% 25.72x
Archery Enthusiasts 36.04% 24.69x
Composition Percentage: The overlap percentage between the Police Gear audience and the Interest attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Police Gear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Police Gear audience is Buckle.

Location Composition Index
Buckle 0.25% 1.27x
Supreme 0.01% 1.27x
Dressbarn 0.07% 1.25x
Mens Wearhouse 0.58% 1.25x
Chicos 0.07% 1.21x
Journeys 0.07% 1.20x
Columbia 0.02% 1.16x
Michael Kors 0.06% 1.15x
REI 0.02% 1.12x
Lane Bryant 0.05% 1.04x
Composition Percentage: The overlap percentage between the Police Gear audience and the Location attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Web Insights

WEBSITES

The Police Gear audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Police Gear audience is highspeedgear.com.

Website Composition Index
highspeedgear.com 6.20% 399.24x
cmcgov.com 4.48% 345.49x
lapolicegear.com 11.71% 315.07x
botach.com 3.43% 304.46x
spartanarmorsystems.com 13.75% 273.92x
qmuniforms.com 8.84% 273.54x
griffinarmament.com 3.06% 262.92x
slrrifleworks.com 2.74% 259.82x
spikestactical.com 3.70% 254.12x
agencyarms.com 2.86% 253.75x
Composition Percentage: The overlap percentage between the Police Gear audience and the Web attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Police Gear audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 20.66% 71.72x
Survival Guides 1.76% 69.89x
Airsoft & Paintball Equipment 3.54% 63.61x
Sports - Skiing, Snowboarding 0.11% 60.70x
Fire Fighting 4.17% 52.95x
Gun Enthusiast - Rifles & Ammo 50.91% 51.83x
Hunting 19.14% 36.63x
Gun Enthusiast - Hunting & Self Defense 61.02% 34.33x
Flags & Trump 0.25% 34.20x
Construction Apparel 4.19% 31.19x
Composition Percentage: The overlap percentage between the Police Gear audience and the Content Affinity attribute.
Index: A comparison of the Police Gear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Police Gear audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male