Dstillery Audiences

POOL CLEANING

Audience Size: 33.5 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 88.12% 28.46x
Product Manuals Researchers 52.49% 19.50x
Home Exterior Design Enthusiasts 52.49% 19.15x
Home Heating and Cooling Researchers 52.76% 17.80x
Power Tools Shoppers 50.55% 16.89x
Flooring Shoppers 48.34% 16.78x
Kitchen Stove Shoppers 47.24% 16.71x
Country Home Decorators 52.49% 16.70x
Hardware Shoppers 40.61% 16.33x
DIYers 48.62% 16.12x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 3.70x
Saint Laurent Paris 0.02% 3.62x
Lorna Jane 0.02% 3.21x
Express 0.03% 3.18x
Urban Outfitters 0.05% 2.30x
Zara 0.02% 2.26x
Chicos 0.03% 1.97x
Belk 0.01% 1.95x
Dressbarn 0.02% 1.84x
Johnston and Murphy 0.03% 1.82x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 71.15% 279.25x
poolcareguy.com 22.66% 78.23x
todayshomeowner.com 13.50% 39.38x
angieslist.com 9.75% 37.76x
homeadvisor.com 5.15% 31.84x
justanswer.com 18.37% 31.36x
electriciantalk.com 4.84% 29.94x
tractorhouse.com 5.44% 29.35x
manualslib.com 26.64% 28.68x
askthebuilder.com 6.10% 28.51x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 3.54% 47.85x
Lighting & Power 2.36% 37.39x
Home Furnishings 8.54% 31.28x
Bathrooms & Plumbing 1.88% 31.13x
Amateur Radios 2.95% 30.57x
Home Remodeling 1.93% 29.21x
Lawns & Pest Control 4.62% 22.03x
Painting & Renovation 2.90% 21.48x
Home Remodeling 4.56% 21.47x
Machines & Industrial Supplies 1.93% 20.46x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male