Dstillery Audiences

POOL CLEANING

Audience Size: 104.2 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 104.2 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 86.20% 31.12x
Home Exterior Design Enthusiasts 49.14% 19.98x
Product Manuals Researchers 49.99% 19.29x
Country Home Decorators 47.09% 18.15x
DIYers 48.32% 17.78x
Kitchen Stove Shoppers 46.06% 17.72x
Power Tools Shoppers 47.36% 17.52x
New Homeowners 47.97% 17.37x
Lawn and Home Pest Control Researchers 44.68% 17.31x
Light Bulb Shoppers 41.21% 15.49x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.62x
Lorna Jane 0.02% 3.21x
Charlotte Russe 0.02% 2.62x
Columbia 0.02% 2.40x
REI 0.03% 2.34x
Johnston and Murphy 0.03% 1.82x
Dressbarn 0.05% 1.51x
Mens Wearhouse 0.09% 1.51x
Old Navy 0.11% 1.41x
Eddie Bauer 0.03% 1.37x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 43.09% 678.16x
intheswim.com 35.62% 676.10x
rainbird.com 2.51% 51.55x
harborfreight.com 4.17% 50.97x
hunterindustries.com 2.48% 46.91x
decks.com 4.41% 45.39x
quikrete.com 2.69% 43.57x
homewyse.com 5.22% 41.93x
foreverredwood.com 1.91% 39.69x
gardenwinds.com 3.13% 39.01x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.16% 49.87x
Rural Living 0.24% 43.32x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 32.38x
Yard Structures 5.76% 30.37x
Flags & Trump 0.16% 29.26x
Lighting & Power 4.16% 27.82x
Discount Shopping 3.28% 24.88x
Home Furnishings 14.47% 24.72x
Painting & Renovation 3.79% 22.79x
Home Remodeling 3.50% 22.58x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male