Dstillery Audiences

POOL CLEANING

Audience Size: 64.3 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 64.3 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 88.19% 38.11x
Home Exterior Design Enthusiasts 48.35% 24.10x
Home Heating and Cooling Researchers 47.56% 22.60x
Product Manuals Researchers 52.44% 22.50x
Kitchen Stove Shoppers 43.62% 21.16x
Country Home Decorators 44.88% 21.10x
DIYers 45.83% 20.32x
Flooring Shoppers 43.46% 19.48x
Hardware Shoppers 37.32% 19.01x
Power Tools Shoppers 47.87% 18.93x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 3.71x
Lane Bryant 0.03% 3.63x
Saint Laurent Paris 0.02% 3.62x
Lorna Jane 0.02% 3.21x
Express 0.03% 3.18x
Chicos 0.03% 3.09x
Urban Outfitters 0.05% 2.30x
Zara 0.02% 2.26x
Belk 0.01% 1.95x
American Eagle Outfitters 0.02% 1.87x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 66.59% 244.33x
poolcareguy.com 17.58% 52.55x
poolonomics.com 4.76% 44.70x
searspartsdirect.com 3.83% 44.26x
westmarine.com 3.85% 42.94x
geappliances.com 3.79% 37.03x
pennington.com 3.43% 36.47x
honeywellhome.com 2.86% 36.23x
rustoleum.com 3.23% 35.74x
appliancesconnection.com 4.32% 35.40x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Lighting & Power.

Content Affinity Composition Index
Lighting & Power 2.90% 40.47x
Yard Structures 3.30% 35.99x
Home Furnishings 9.90% 33.57x
Bathrooms & Plumbing 2.33% 31.31x
Home Remodeling 2.21% 29.41x
Discount Shopping 0.78% 28.79x
Amateur Radios 3.21% 26.80x
Grilling 2.18% 24.05x
Painting & Renovation 2.93% 23.12x
Holiday Gifts 0.47% 22.58x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male