Dstillery Audiences

POOL CLEANING

Audience Size: 182.3 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 182.3 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 71.47% 43.87x
Home Exterior Design Enthusiasts 33.48% 23.69x
Product Manuals Researchers 34.76% 21.47x
Country Home Decorators 30.82% 20.84x
Lawn and Home Pest Control Researchers 30.08% 20.48x
New Homeowners 35.32% 20.23x
DIYers 35.12% 20.19x
Kitchen Stove Shoppers 29.99% 19.03x
Power Tools Shoppers 32.22% 18.95x
Hardware Shoppers 27.52% 17.40x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Free People.

Location Composition Index
Free People 0.04% 1.56x
Ann Taylor 0.04% 1.46x
Jos A. Bank Clothiers 0.45% 1.37x
Saint Laurent Paris 0.01% 1.32x
LL Bean 0.01% 1.32x
American Eagle Outfitters 0.14% 1.28x
Ralph Lauren 0.03% 1.27x
Chicos 0.08% 1.21x
White House Black Market 0.28% 1.17x
Coach 0.08% 1.16x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 41.32% 564.46x
intheswim.com 35.92% 455.27x
poolsupplies.com 32.23% 448.38x
thermospas.com 7.07% 187.84x
intermatic.com 3.00% 88.28x
rheem.com 1.83% 57.89x
voltlighting.com 1.67% 54.11x
acwholesalers.com 2.53% 50.50x
truevalue.com 3.98% 43.45x
greenbuildingadvisor.com 2.98% 43.43x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.50% 33.12x
Rural Living 0.23% 24.97x
Yard Structures 6.16% 23.79x
Flags & Trump 0.17% 22.93x
Lighting & Power 4.30% 22.55x
Home Remodeling 4.52% 19.92x
Home Furnishings 16.82% 19.19x
Painting & Renovation 4.76% 19.10x
Holiday Gifts 1.18% 18.05x
Grilling 4.00% 17.78x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male