Dstillery Audiences

POOL CLEANING

Audience Size: 167.8 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 167.8 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 75.39% 47.70x
Home Exterior Design Enthusiasts 37.07% 26.37x
Product Manuals Researchers 37.82% 24.12x
Country Home Decorators 34.53% 22.31x
Lawn and Home Pest Control Researchers 33.10% 22.26x
New Homeowners 39.18% 22.10x
Power Tools Shoppers 34.67% 21.53x
DIYers 39.77% 21.30x
Kitchen Stove Shoppers 32.49% 20.93x
Light Bulb Shoppers 31.44% 19.67x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is The North Face.

Location Composition Index
The North Face 0.03% 1.99x
Charlotte Russe 0.02% 1.59x
LOFT 0.08% 1.45x
Patagonia 0.02% 1.42x
Dressbarn 0.05% 1.40x
Hollister 0.04% 1.34x
Coach 0.05% 1.32x
Brooks Brothers 0.04% 1.28x
Lane Bryant 0.05% 1.26x
Intermix 0.01% 1.21x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is intheswim.com.

Website Composition Index
intheswim.com 35.18% 584.00x
inyopools.com 50.86% 565.11x
poolsupplies.com 30.08% 526.74x
thermospas.com 7.35% 211.39x
intermatic.com 3.02% 92.76x
rheem.com 2.26% 59.54x
voltlighting.com 1.77% 57.75x
acwholesalers.com 3.07% 50.71x
rainbird.com 2.86% 46.74x
greenbuildingadvisor.com 3.56% 45.61x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.32% 39.43x
Yard Structures 6.33% 27.97x
Rural Living 0.24% 26.65x
Lighting & Power 4.52% 24.27x
Home Remodeling 5.03% 23.38x
Home Furnishings 17.95% 22.50x
Painting & Renovation 5.62% 22.39x
Telescopes 1.81% 21.70x
Holiday Gifts 1.33% 20.68x
Grilling 4.11% 20.00x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male