Dstillery Audiences

POOL CLEANING

Audience Size: 10.5 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 96.61% 49.46x
Home Exterior Design Enthusiasts 54.24% 32.78x
Home Heating and Cooling Researchers 55.93% 30.81x
Online Home Decor Shoppers 45.76% 29.96x
Sale Seekers 45.76% 29.67x
Bargain Shopping Researchers 45.76% 29.60x
Kitchen Stove Shoppers 50.85% 29.36x
Hardware Shoppers 42.37% 28.71x
Product Manuals Researchers 59.32% 28.00x
DIYers 52.54% 27.23x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.62x
Lorna Jane 0.02% 3.21x
Urban Outfitters 0.05% 2.30x
Belk 0.01% 1.95x
Johnston and Murphy 0.03% 1.82x
REI 0.01% 1.60x
Ralph Lauren 0.01% 1.32x
Madewell 0.02% 1.11x
American Apparel 0.01% 0.87x
Armani 0.01% 0.70x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is dengarden.com.

Website Composition Index
dengarden.com 31.77% 34.68x
doityourself.com 42.82% 32.16x
answers.yahoo.com 17.51% 27.78x
manualslib.com 24.58% 26.76x
cvs.com 14.76% 25.85x
editorchoice.com 13.89% 25.52x
ehow.com 24.87% 25.51x
shopyourway.com 13.31% 24.78x
fixya.com 36.52% 24.69x
kiwireport.com 15.85% 24.60x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 10.73% 46.32x
Appliances & Reviews 26.30% 43.92x
Cruise Vacations 4.50% 23.58x
Fishing 4.15% 22.12x
Auto Enthusiast Information Researchers 6.57% 21.11x
High-End Audio 5.54% 20.31x
Woodwork 4.84% 19.46x
Space & National Security 4.84% 18.29x
Do It Yourself 52.25% 17.53x
People Search 5.54% 16.78x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male