Dstillery Audiences

POOL CLEANING

Audience Size: 178.9 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 178.9 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 78.44% 41.52x
Home Exterior Design Enthusiasts 37.54% 21.45x
Product Manuals Researchers 42.19% 19.61x
New Homeowners 40.58% 19.39x
Country Home Decorators 37.34% 18.83x
Lawn and Home Pest Control Researchers 34.13% 18.35x
Power Tools Shoppers 38.04% 17.51x
Kitchen Stove Shoppers 35.56% 17.44x
Flooring Shoppers 32.75% 17.25x
Hardware Shoppers 30.03% 16.57x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.06% 2.59x
Chicos 0.09% 1.82x
J. Crew 0.06% 1.52x
Columbia 0.02% 1.42x
Talbots 0.07% 1.36x
Gymboree 0.04% 1.34x
Michael Kors 0.03% 1.30x
Madewell 0.03% 1.29x
Armani 0.04% 1.29x
Charlotte Russe 0.03% 1.28x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is intheswim.com.

Website Composition Index
intheswim.com 34.20% 788.48x
poolsupplies.com 27.92% 772.74x
inyopools.com 56.20% 624.79x
rainbird.com 2.62% 68.26x
rheem.com 2.41% 65.72x
hunterindustries.com 2.54% 60.80x
decks.com 4.05% 59.74x
acwholesalers.com 3.30% 56.49x
quikrete.com 2.76% 53.85x
greenbuildingadvisor.com 3.90% 52.76x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.93% 38.92x
Yard Structures 6.17% 30.51x
Rural Living 0.29% 27.90x
Lighting & Power 4.77% 25.32x
Home Remodeling 5.29% 25.23x
Home Furnishings 18.27% 22.84x
Telescopes 1.95% 22.73x
Painting & Renovation 6.14% 22.62x
Grilling 4.30% 21.03x
Bathrooms & Plumbing 5.32% 20.48x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female