Dstillery Audiences

POOL CLEANING

Audience Size: 133.9 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 133.9 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 82.29% 34.17x
Home Exterior Design Enthusiasts 45.10% 21.27x
Product Manuals Researchers 46.71% 19.77x
Country Home Decorators 43.92% 19.36x
Kitchen Stove Shoppers 42.68% 19.00x
DIYers 45.12% 18.98x
Power Tools Shoppers 44.06% 18.34x
Lawn and Home Pest Control Researchers 41.67% 18.14x
New Homeowners 46.13% 18.13x
Hardware Shoppers 36.82% 17.38x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.78x
White House Black Market 0.16% 2.01x
Madewell 0.02% 1.94x
Express Outlets 0.02% 1.93x
LOFT 0.12% 1.92x
Tommy Bahama 0.05% 1.86x
Ralph Lauren 0.02% 1.84x
REI 0.02% 1.81x
Gymboree 0.08% 1.65x
Ann Taylor 0.03% 1.64x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 38.52% 733.63x
intheswim.com 36.00% 618.80x
poolsupplies.com 33.36% 613.22x
truevalue.com 2.72% 57.91x
harborfreight.com 6.40% 50.85x
rainbird.com 2.73% 48.45x
swimoutlet.com 2.32% 46.26x
decks.com 4.73% 44.84x
energyvanguard.com 2.57% 44.51x
greenbuildingadvisor.com 2.31% 44.47x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.58% 46.29x
Rural Living 0.22% 35.85x
Yard Structures 6.01% 29.58x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 26.45x
Lighting & Power 4.10% 26.19x
Home Furnishings 15.02% 24.60x
Painting & Renovation 3.86% 23.64x
Discount Shopping 3.54% 22.88x
Telescopes 1.46% 22.34x
Texas Off-Roading 0.17% 21.85x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male