Explore the Pool Cleaning Audience
Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 thousand unique devices whose actions qualify for the Pool Cleaning audience.
INTERESTS
The Pool Cleaning audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.
| Interest | Composition | Index |
| Spa and Pool Owners | 88.12% | 28.46x |
| Product Manuals Researchers | 52.49% | 19.50x |
| Home Exterior Design Enthusiasts | 52.49% | 19.15x |
| Home Heating and Cooling Researchers | 52.76% | 17.80x |
| Power Tools Shoppers | 50.55% | 16.89x |
| Flooring Shoppers | 48.34% | 16.78x |
| Kitchen Stove Shoppers | 47.24% | 16.71x |
| Country Home Decorators | 52.49% | 16.70x |
| Hardware Shoppers | 40.61% | 16.33x |
| DIYers | 48.62% | 16.12x |
Composition Percentage:
The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
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APPAREL RETAILERS
The Pool Cleaning audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pool Cleaning audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.03% | 3.70x |
| Saint Laurent Paris | 0.02% | 3.62x |
| Lorna Jane | 0.02% | 3.21x |
| Express | 0.03% | 3.18x |
| Urban Outfitters | 0.05% | 2.30x |
| Zara | 0.02% | 2.26x |
| Chicos | 0.03% | 1.97x |
| Belk | 0.01% | 1.95x |
| Dressbarn | 0.02% | 1.84x |
| Johnston and Murphy | 0.03% | 1.82x |
Composition Percentage:
The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
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WEBSITES
The Pool Cleaning audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.
| Website | Composition | Index |
| inyopools.com | 71.15% | 279.25x |
| poolcareguy.com | 22.66% | 78.23x |
| todayshomeowner.com | 13.50% | 39.38x |
| angieslist.com | 9.75% | 37.76x |
| homeadvisor.com | 5.15% | 31.84x |
| justanswer.com | 18.37% | 31.36x |
| electriciantalk.com | 4.84% | 29.94x |
| tractorhouse.com | 5.44% | 29.35x |
| manualslib.com | 26.64% | 28.68x |
| askthebuilder.com | 6.10% | 28.51x |
Composition Percentage:
The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pool Cleaning audience is Yard Structures.
| Content Affinity | Composition | Index |
| Yard Structures | 3.54% | 47.85x |
| Lighting & Power | 2.36% | 37.39x |
| Home Furnishings | 8.54% | 31.28x |
| Bathrooms & Plumbing | 1.88% | 31.13x |
| Amateur Radios | 2.95% | 30.57x |
| Home Remodeling | 1.93% | 29.21x |
| Lawns & Pest Control | 4.62% | 22.03x |
| Painting & Renovation | 2.90% | 21.48x |
| Home Remodeling | 4.56% | 21.47x |
| Machines & Industrial Supplies | 1.93% | 20.46x |
Composition Percentage:
The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
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DEMOGRAPHICS
The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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