Dstillery Audiences

POOL CLEANING

Audience Size: 208.2 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 208.2 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 79.93% 41.41x
Product Manuals Researchers 37.12% 17.83x
New Homeowners 38.04% 17.21x
Power Tools Shoppers 32.50% 16.49x
Lawn and Home Pest Control Researchers 32.53% 16.02x
Flooring Shoppers 31.04% 15.31x
Hardware Shoppers 27.01% 14.91x
Contractors & Construction Professionals 28.64% 14.52x
Light Bulb Shoppers 30.35% 14.29x
Kitchen Appliance Shoppers 27.25% 13.54x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.05% 1.65x
Aeropostale 0.04% 1.40x
Hugo Boss 0.04% 1.35x
Lane Bryant 0.05% 1.31x
Talbots 0.08% 1.28x
Old Navy 0.07% 1.22x
Zara 0.03% 1.22x
Tommy Bahama 0.03% 1.16x
J. Crew 0.05% 1.15x
Chicos 0.05% 1.10x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is intheswim.com.

Website Composition Index
intheswim.com 36.59% 724.35x
poolsupplies.com 30.01% 690.21x
royalswimmingpools.com 13.07% 539.58x
inyopools.com 59.93% 531.73x
hayward-pool.com 14.48% 405.04x
thermospas.com 6.79% 250.79x
intermatic.com 2.71% 97.83x
rainbird.com 2.72% 61.16x
voltlighting.com 1.54% 60.60x
rheem.com 2.73% 55.93x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 5.13% 31.37x
Yard Structures 6.10% 27.62x
Lighting & Power 4.80% 23.08x
Home Remodeling 4.74% 20.77x
Home Furnishings 17.92% 18.98x
Telescopes 1.84% 18.44x
Painting & Renovation 5.65% 18.09x
Grilling 4.39% 17.95x
Bathrooms & Plumbing 4.70% 16.75x
Holiday Gifts 1.42% 16.22x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female