Dstillery Audiences

POOL CLEANING

Audience Size: 248.8 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 248.8 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 77.19% 38.14x
New Homeowners 35.49% 14.26x
Lawn and Home Pest Control Researchers 29.99% 13.89x
Flooring Shoppers 26.72% 13.06x
Hardware Shoppers 23.08% 12.86x
Contractors & Construction Professionals 24.71% 12.62x
Light Bulb Shoppers 26.98% 12.50x
Smart Home Product Researchers 29.79% 11.69x
Telecom Industry 21.23% 11.63x
Major Appliance Shoppers 23.74% 11.62x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Journeys.

Location Composition Index
Journeys 0.03% 1.55x
Gymboree 0.03% 1.33x
Carhartt 0.21% 1.15x
Old Navy 0.06% 1.12x
Express 0.02% 1.10x
Gap 0.08% 1.06x
Chicos 0.04% 1.03x
The Childrens Place 0.04% 0.98x
Banana Republic 0.03% 0.98x
Talbots 0.03% 0.91x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is intheswim.com.

Website Composition Index
intheswim.com 36.61% 623.75x
poolandspa.com 12.82% 599.75x
poolsupplies.com 31.05% 578.30x
inyopools.com 59.65% 453.93x
royalswimmingpools.com 13.66% 452.13x
hayward-pool.com 15.19% 324.68x
thermospas.com 6.13% 221.77x
poolpricer.com 3.93% 176.45x
intermatic.com 2.46% 90.99x
fiberondecking.com 1.17% 56.32x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.94% 25.32x
Yard Structures 5.52% 23.56x
Lighting & Power 4.06% 18.30x
Home Remodeling 4.23% 17.53x
Home Furnishings 16.19% 16.63x
Grilling 3.98% 16.30x
Telescopes 1.63% 15.38x
Painting & Renovation 5.02% 15.19x
Holiday Gifts 1.14% 14.47x
Bathrooms & Plumbing 4.03% 14.01x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999