Dstillery Audiences

POOL CLEANING

Audience Size: 147.8 Thousand Devices

Explore the Pool Cleaning Audience

Below you'll find more information about the Pool Cleaning audience, broken down in different categories based on their digital and physical behaviors. These are 147.8 thousand unique devices whose actions qualify for the Pool Cleaning audience.

Dstillery Crafted Audiences

INTERESTS

The Pool Cleaning audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pool Cleaning audience is Spa and Pool Owners.

Interest Composition Index
Spa and Pool Owners 78.67% 28.95x
Home Exterior Design Enthusiasts 44.19% 17.73x
Product Manuals Researchers 45.29% 16.73x
Country Home Decorators 42.09% 16.27x
Kitchen Stove Shoppers 40.91% 15.69x
DIYers 44.65% 15.68x
New Homeowners 44.35% 15.42x
Lawn and Home Pest Control Researchers 40.62% 15.38x
Power Tools Shoppers 42.40% 15.15x
Hardware Shoppers 37.24% 14.10x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Interest attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pool Cleaning audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pool Cleaning audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.31x
Tommy Bahama 0.06% 1.94x
Express Outlets 0.02% 1.74x
Jos A. Bank Clothiers 0.39% 1.33x
Old Navy 0.13% 1.26x
Ralph Lauren 0.02% 1.23x
White House Black Market 0.41% 1.20x
Aeropostale 0.07% 1.11x
Buckle 0.29% 1.08x
Mens Wearhouse 0.52% 1.06x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Location attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pool Cleaning audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pool Cleaning audience is inyopools.com.

Website Composition Index
inyopools.com 36.66% 657.16x
intheswim.com 35.57% 507.16x
poolsupplies.com 33.44% 491.29x
thermospas.com 7.37% 203.91x
acwholesalers.com 2.21% 57.48x
truevalue.com 3.19% 47.60x
energyvanguard.com 2.64% 45.94x
crutchfield.com 1.52% 44.90x
greenbuildingadvisor.com 2.62% 43.30x
heatinghelp.com 2.63% 42.30x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Web attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pool Cleaning audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.09% 36.20x
Rural Living 0.25% 29.51x
Yard Structures 6.00% 23.52x
Lighting & Power 4.14% 21.54x
Painting & Renovation 4.47% 20.87x
Home Furnishings 15.97% 19.67x
Home Remodeling 4.21% 19.31x
Flags & Trump 0.13% 18.43x
Telescopes 1.58% 18.38x
Grilling 3.75% 17.88x
Composition Percentage: The overlap percentage between the Pool Cleaning audience and the Content Affinity attribute.
Index: A comparison of the Pool Cleaning audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pool Cleaning audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male