Dstillery Audiences

POWER TOOLS

Audience Size: 516.6 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 516.6 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 71.84% 44.62x
Welding Tools and Supplies Shoppers 72.63% 43.45x
Model Aircraft and Rocket Hobbyists 58.28% 33.86x
Product Manuals Researchers 51.19% 32.67x
Plumbers 51.19% 29.75x
Automotive Service Professionals 46.46% 29.22x
Civil Engineers 60.44% 28.44x
Light Bulb Shoppers 45.43% 28.43x
Contractors & Construction Professionals 44.74% 26.60x
Mowing Equipment Shoppers 39.47% 25.89x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Columbia.

Location Composition Index
Columbia 0.01% 1.53x
Aeropostale 0.01% 1.51x
Buckle 0.09% 1.23x
Charlotte Russe 0.01% 1.17x
Talbots 0.03% 1.15x
Lane Bryant 0.04% 1.11x
Supreme 0.01% 1.08x
REI 0.01% 1.05x
Patagonia 0.01% 1.05x
Chicos 0.03% 1.01x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is jettools.com.

Website Composition Index
jettools.com 5.81% 403.90x
tools-plus.com 6.59% 343.39x
millerwelds.com 19.67% 330.37x
milwaukeetool.com 7.62% 329.74x
harrisproductsgroup.com 3.95% 329.13x
trick-tools.com 14.12% 322.82x
lincolnelectric.com 18.40% 305.22x
quincycompressor.com 4.20% 255.87x
sustainablesupply.com 3.27% 251.80x
toolnut.com 2.66% 251.16x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 23.15% 75.86x
Rural Living 0.68% 74.71x
Home Improvement Contractor 7.48% 68.31x
Auto Body Upkeep & Repair Researchers 16.16% 55.96x
Lighting & Power 10.31% 55.35x
Health & Safety Compliance 4.37% 53.32x
Woodwork 22.18% 50.61x
Auctions & Repossessions 4.32% 40.10x
Canadian Construction & Renovation Research Cluster 1.01% 39.82x
Electronic Cabling 3.89% 38.08x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male