Dstillery Audiences

POWER TOOLS

Audience Size: 730.8 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 730.8 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Civil Engineers.

Interest Composition Index
Civil Engineers 55.35% 23.17x
Contractors & Construction Professionals 38.40% 19.98x
Truck Shoppers 44.60% 19.98x
Truck Drivers 40.29% 19.61x
Tractor Shoppers 44.25% 19.39x
Light Bulb Shoppers 40.22% 18.99x
Quads and ATV Enthusiasts 44.40% 18.30x
Foreman and Construction Managers 41.76% 17.85x
Jeep Vehicle Shoppers 37.38% 17.71x
Outdoors Enthusiasts 39.00% 16.58x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.54x
Madewell 0.01% 1.26x
Lane Bryant 0.03% 1.08x
Eddie Bauer 0.01% 1.04x
Talbots 0.02% 0.90x
Kate Spade 0.01% 0.86x
Forever 21 0.02% 0.85x
Old Navy 0.03% 0.84x
American Eagle Outfitters 0.02% 0.82x
Coach 0.03% 0.78x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.

Website Composition Index
trick-tools.com 9.95% 342.30x
wttool.com 2.44% 319.86x
tools-plus.com 5.70% 318.37x
milwaukeetool.com 11.01% 305.64x
harrisproductsgroup.com 4.66% 295.17x
millerwelds.com 25.90% 288.49x
lincolnelectric.com 22.70% 288.38x
senco.com 2.11% 269.57x
usaweld.com 2.96% 265.75x
baileigh.com 15.17% 263.21x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 21.90% 62.37x
Rural Living 0.67% 54.22x
Home Improvement Contractor 9.48% 48.57x
Health & Safety Compliance 5.15% 48.32x
Lighting & Power 10.33% 46.52x
Auto Body Upkeep & Repair Researchers 15.36% 43.09x
Woodwork 20.06% 42.18x
Auctions & Repossessions 4.08% 35.35x
Canadian Construction & Renovation Research Cluster 1.34% 32.63x
Electronic Cabling 4.24% 32.60x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999