Dstillery Audiences

POWER TOOLS

Audience Size: 169.4 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 169.4 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 77.57% 26.03x
Welding Tools and Supplies Shoppers 88.84% 24.91x
Product Manuals Researchers 65.52% 22.82x
Civil Engineers 69.96% 20.49x
Work Boots & Safety Footwear Shoppers 68.13% 20.41x
Plumbers 64.91% 20.19x
DIYers 55.97% 19.37x
Truck Shoppers 63.19% 19.31x
Tractor Shoppers 60.19% 19.14x
Home Heating and Cooling Researchers 52.69% 18.58x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 3.69x
Chicos 0.02% 2.44x
H&M 0.01% 2.18x
Jos A. Bank Clothiers 0.01% 2.03x
Gap 0.01% 1.50x
White House Black Market 0.01% 1.34x
Lane Bryant 0.01% 1.28x
Dressbarn 0.01% 1.27x
Express 0.01% 1.26x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is lincolnelectric.com.

Website Composition Index
lincolnelectric.com 33.17% 432.96x
millerwelds.com 40.78% 292.59x
dewalt.com 32.94% 252.33x
weldingsuppliesfromioc.com 18.81% 227.95x
garagejournal.com 34.25% 227.38x
albanycountyfasteners.com 5.20% 162.93x
thefabricator.com 13.10% 150.11x
penntoolco.com 6.36% 147.22x
thoroughbreddiesel.com 4.16% 129.29x
dieselpowerproducts.com 4.41% 122.72x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 13.58% 139.19x
Auto Body Upkeep & Repair Researchers 10.43% 85.52x
Lighting & Power 5.55% 85.38x
Engineering 8.06% 70.59x
Auctions & Repossessions 2.09% 65.56x
Canadian Construction & Renovation Research Cluster 0.67% 65.52x
Health & Safety Compliance 1.50% 60.96x
Trucks 7.49% 60.92x
Chemicals 0.74% 59.57x
Amateur Radios 5.77% 57.89x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male