Dstillery Audiences

POWER TOOLS

Audience Size: 325.1 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 325.1 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 80.39% 32.57x
Welding Tools and Supplies Shoppers 87.22% 30.56x
Product Manuals Researchers 63.65% 27.45x
Plumbers 64.63% 26.27x
Work Boots & Safety Footwear Shoppers 67.29% 25.79x
Truck Shoppers 61.76% 23.83x
Civil Engineers 70.98% 23.77x
DIYers 53.36% 23.70x
Tractor Shoppers 62.26% 23.21x
Automotive Service Professionals 62.08% 22.93x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.67x
Lululemon 0.02% 1.46x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.

Website Composition Index
trick-tools.com 12.15% 452.68x
lincolnelectric.com 24.25% 347.37x
baileigh.com 14.65% 335.23x
millerwelds.com 29.85% 276.44x
emisupply.com 4.63% 275.66x
tools-plus.com 5.45% 273.02x
about-air-compressors.com 4.62% 238.59x
stanleytools.com 9.56% 224.72x
graco.com 9.93% 211.63x
acetool.com 5.16% 200.62x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 17.48% 115.98x
Auto Body Upkeep & Repair Researchers 12.03% 75.05x
Lighting & Power 7.31% 74.90x
Home Improvement Contractor 0.63% 72.01x
Health & Safety Compliance 2.36% 62.08x
Auctions & Repossessions 3.13% 58.43x
Woodwork 19.56% 56.24x
Engineering 10.17% 56.12x
Canadian Construction & Renovation Research Cluster 0.97% 53.43x
Trucks 9.56% 52.51x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male