Explore the Power Tools Audience
Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 730.8 thousand unique devices whose actions qualify for the Power Tools audience.
INTERESTS
The Power Tools audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools audience is Civil Engineers.
| Interest | Composition | Index |
| Civil Engineers | 55.35% | 23.17x |
| Contractors & Construction Professionals | 38.40% | 19.98x |
| Truck Shoppers | 44.60% | 19.98x |
| Truck Drivers | 40.29% | 19.61x |
| Tractor Shoppers | 44.25% | 19.39x |
| Light Bulb Shoppers | 40.22% | 18.99x |
| Quads and ATV Enthusiasts | 44.40% | 18.30x |
| Foreman and Construction Managers | 41.76% | 17.85x |
| Jeep Vehicle Shoppers | 37.38% | 17.71x |
| Outdoors Enthusiasts | 39.00% | 16.58x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
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APPAREL RETAILERS
The Power Tools audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.54x |
| Madewell | 0.01% | 1.26x |
| Lane Bryant | 0.03% | 1.08x |
| Eddie Bauer | 0.01% | 1.04x |
| Talbots | 0.02% | 0.90x |
| Kate Spade | 0.01% | 0.86x |
| Forever 21 | 0.02% | 0.85x |
| Old Navy | 0.03% | 0.84x |
| American Eagle Outfitters | 0.02% | 0.82x |
| Coach | 0.03% | 0.78x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
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WEBSITES
The Power Tools audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.
| Website | Composition | Index |
| trick-tools.com | 9.95% | 342.30x |
| wttool.com | 2.44% | 319.86x |
| tools-plus.com | 5.70% | 318.37x |
| milwaukeetool.com | 11.01% | 305.64x |
| harrisproductsgroup.com | 4.66% | 295.17x |
| millerwelds.com | 25.90% | 288.49x |
| lincolnelectric.com | 22.70% | 288.38x |
| senco.com | 2.11% | 269.57x |
| usaweld.com | 2.96% | 265.75x |
| baileigh.com | 15.17% | 263.21x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.
| Content Affinity | Composition | Index |
| Machines & Industrial Supplies | 21.90% | 62.37x |
| Rural Living | 0.67% | 54.22x |
| Home Improvement Contractor | 9.48% | 48.57x |
| Health & Safety Compliance | 5.15% | 48.32x |
| Lighting & Power | 10.33% | 46.52x |
| Auto Body Upkeep & Repair Researchers | 15.36% | 43.09x |
| Woodwork | 20.06% | 42.18x |
| Auctions & Repossessions | 4.08% | 35.35x |
| Canadian Construction & Renovation Research Cluster | 1.34% | 32.63x |
| Electronic Cabling | 4.24% | 32.60x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
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DEMOGRAPHICS
The Power Tools audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
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