Dstillery Audiences

POWER TOOLS

Audience Size: 439.2 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 439.2 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 80.98% 30.37x
Welding Tools and Supplies Shoppers 78.88% 26.22x
Product Manuals Researchers 62.37% 23.80x
Plumbers 63.11% 22.91x
Model Aircraft and Rocket Hobbyists 69.73% 22.04x
Automotive Service Professionals 58.22% 21.30x
Light Bulb Shoppers 55.01% 21.14x
Civil Engineers 70.36% 20.82x
Contractors & Construction Professionals 55.62% 19.96x
Truck Shoppers 59.76% 19.87x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Buckle.

Location Composition Index
Buckle 0.26% 1.29x
Ralph Lauren 0.01% 1.22x
Topshop 0.02% 1.10x
Jos A. Bank Clothiers 0.23% 1.09x
Mens Wearhouse 0.37% 1.06x
Lane Bryant 0.04% 0.99x
Dressbarn 0.04% 0.99x
Journeys 0.04% 0.92x
Armani 0.02% 0.90x
White House Black Market 0.22% 0.88x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is tools-plus.com.

Website Composition Index
tools-plus.com 5.38% 414.86x
millerwelds.com 14.07% 396.07x
wiltontools.com 4.96% 388.98x
milwaukeetool.com 5.21% 388.42x
lincolnelectric.com 13.09% 359.18x
trick-tools.com 14.12% 353.36x
weldingsuppliesfromioc.com 6.49% 298.97x
baileigh.com 18.33% 284.58x
wernerco.com 3.79% 274.42x
bostitch.com 5.89% 273.84x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.30% 174.90x
Rural Living 0.66% 82.72x
Machines & Industrial Supplies 22.88% 74.79x
Home Improvement Contractor 5.85% 74.05x
Auto Body Upkeep & Repair Researchers 15.68% 57.09x
Lighting & Power 10.07% 54.50x
Woodwork 21.97% 51.27x
Health & Safety Compliance 4.06% 50.20x
Auctions & Repossessions 4.18% 40.05x
Canadian Construction & Renovation Research Cluster 1.08% 37.70x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male