Dstillery Audiences

POWER TOOLS

Audience Size: 142.2 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 142.2 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 90.57% 24.88x
Power Tools Shoppers 74.12% 24.62x
Product Manuals Researchers 64.35% 23.78x
Home Heating and Cooling Researchers 52.58% 22.34x
Work Boots & Safety Footwear Shoppers 69.03% 22.13x
Plumbers 65.24% 21.13x
DIYers 53.61% 21.13x
Used Compact Pickup Intenders 39.99% 20.57x
Truck Shoppers 64.42% 19.88x
Getting Off the Grid Travelers 54.58% 19.85x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.51x
Maurices 0.03% 1.91x
Chicos 0.01% 1.55x
Aeropostale 0.01% 1.43x
Carhartt 0.16% 1.32x
Victoria's Secret 0.02% 1.24x
Journeys 0.01% 1.10x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is lincolnelectric.com.

Website Composition Index
lincolnelectric.com 38.76% 686.55x
millerwelds.com 47.97% 438.68x
dewalt.com 23.59% 424.37x
weldingsuppliesfromioc.com 19.83% 346.78x
garagejournal.com 40.69% 230.13x
thefabricator.com 15.09% 222.99x
machinerytrader.com 9.03% 173.68x
engineeringtoolbox.com 6.73% 167.28x
practicalmachinist.com 28.26% 163.87x
auctiontime.com 6.45% 144.72x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 9.73% 181.85x
Auto Body Upkeep & Repair Researchers 7.87% 116.25x
Lighting & Power 4.08% 115.06x
Engineering 6.41% 97.15x
Auctions & Repossessions 1.49% 85.39x
Health & Safety Compliance 1.12% 83.61x
Electronic Cabling 0.93% 81.73x
Trucks 5.45% 78.70x
Amateur Radios 3.75% 76.06x
Robotics 1.20% 71.34x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male