Dstillery Audiences

POWER TOOLS

Audience Size: 89.9 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 89.9 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Home Heating and Cooling Researchers.

Interest Composition Index
Home Heating and Cooling Researchers 52.18% 30.91x
DIYers 52.71% 30.04x
Power Tools Shoppers 65.78% 29.33x
Welding Tools and Supplies Shoppers 77.05% 27.24x
Work Boots & Safety Footwear Shoppers 58.45% 25.98x
Ebay Shoppers 50.90% 25.72x
Product Manuals Researchers 56.22% 24.94x
Jeep Vehicle Shoppers 55.26% 23.53x
Getting Off the Grid Travelers 44.31% 23.38x
Plumbers 55.26% 22.91x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.69x
Coach 0.03% 2.91x
Lululemon 0.02% 2.36x
Hollister 0.04% 2.35x
The Childrens Place 0.09% 2.33x
Michael Kors 0.03% 2.33x
Maurices 0.10% 2.22x
American Eagle Outfitters 0.05% 2.11x
Zumiez 0.04% 1.97x
Madewell 0.01% 1.88x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is millerwelds.com.

Website Composition Index
millerwelds.com 48.98% 733.61x
garagejournal.com 76.90% 185.19x
practicalmachinist.com 23.99% 184.87x
penntoolco.com 9.86% 169.66x
pirate4x4.com 20.18% 136.70x
hotrodders.com 15.58% 120.01x
forabodiesonly.com 6.59% 116.89x
camaros.net 7.06% 111.39x
chevyhardcore.com 8.51% 106.70x
garagetooladvisor.com 7.92% 106.02x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Engineering.

Content Affinity Composition Index
Engineering 1.46% 116.62x
Home Furnishings 1.95% 74.80x
Trucking 10.75% 71.45x
Garden Power Equipment 10.05% 68.70x
Woodwork 12.78% 63.84x
Recreational Motor Sport Enthusiasts 5.28% 49.87x
Motorsport Equipment 7.12% 46.15x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.16% 41.56x
Painting & Renovation 1.02% 37.57x
Classic Car Enthusiasts 35.93% 35.53x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male