Dstillery Audiences

POWER TOOLS

Audience Size: 418.7 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 418.7 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 80.58% 27.03x
Welding Tools and Supplies Shoppers 83.89% 26.12x
Product Manuals Researchers 62.92% 21.80x
Model Aircraft and Rocket Hobbyists 70.90% 20.40x
Plumbers 66.44% 20.26x
Tractor Shoppers 61.59% 19.92x
Truck Shoppers 61.33% 19.83x
Automotive Service Professionals 61.28% 19.60x
Quads and ATV Enthusiasts 57.61% 18.74x
Diesel Vehicle Shoppers 59.90% 18.61x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.57x
Uniqlo 0.01% 1.33x
H&M 0.04% 1.23x
Hugo Boss 0.02% 1.16x
American Eagle Outfitters 0.04% 1.13x
Lane Bryant 0.03% 1.09x
Mens Wearhouse 0.04% 1.06x
Journeys 0.06% 1.04x
Talbots 0.02% 1.03x
Michael Kors 0.03% 1.01x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.

Website Composition Index
trick-tools.com 13.69% 364.69x
protoindustrial.com 6.98% 356.66x
lincolnelectric.com 18.17% 305.99x
baileigh.com 16.65% 276.00x
millerwelds.com 22.35% 269.06x
usaweld.com 3.69% 266.85x
bostitch.com 5.04% 266.48x
tools-plus.com 4.95% 265.35x
industrialproducts.com 3.36% 263.46x
quincycompressor.com 3.38% 237.96x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.45% 91.44x
Machines & Industrial Supplies 19.21% 86.67x
Home Improvement Contractor 2.81% 82.40x
Auto Body Upkeep & Repair Researchers 13.54% 61.31x
Lighting & Power 8.20% 57.97x
Health & Safety Compliance 2.96% 51.07x
Woodwork 20.17% 50.68x
Auctions & Repossessions 3.63% 45.56x
Canadian Construction & Renovation Research Cluster 1.11% 42.73x
Engineering 11.43% 42.70x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male