Dstillery Audiences

POWER TOOLS

Audience Size: 84 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 84 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 88.87% 29.42x
Power Tools Shoppers 67.06% 26.23x
Work Boots & Safety Footwear Shoppers 60.57% 22.87x
Product Manuals Researchers 54.01% 22.47x
Home Heating and Cooling Researchers 45.59% 22.18x
DIYers 47.18% 21.40x
Plumbers 54.67% 20.84x
Civil Engineers 62.03% 20.48x
Truck Shoppers 56.00% 19.75x
Jeep Vehicle Shoppers 48.97% 19.47x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.03% 5.08x
Chicos 0.01% 3.11x
Mens Wearhouse 0.01% 2.97x
Banana Republic 0.02% 2.49x
Buckle 0.01% 1.46x
Aeropostale 0.01% 1.43x
Carhartt 0.07% 1.24x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is lincolnelectric.com.

Website Composition Index
lincolnelectric.com 41.05% 566.32x
millerwelds.com 53.08% 373.92x
weldingsuppliesfromioc.com 19.12% 301.10x
thefabricator.com 17.61% 174.23x
garagejournal.com 53.64% 153.63x
practicalmachinist.com 26.37% 135.22x
pirate4x4.com 17.50% 108.24x
tractorhouse.com 7.12% 102.86x
hotrodders.com 12.01% 96.54x
nastyz28.com 7.14% 93.88x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 6.00% 189.33x
Auto Body Upkeep & Repair Researchers 4.85% 119.98x
Lighting & Power 2.23% 107.54x
Engineering 4.04% 97.94x
Health & Safety Compliance 0.78% 90.69x
Robotics 0.82% 85.97x
Amateur Radios 2.16% 82.94x
Auctions & Repossessions 0.75% 82.33x
Trucks 3.45% 79.36x
Garden Power Equipment 12.08% 73.84x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male