Dstillery Audiences

POWER TOOLS

Audience Size: 255.7 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 255.7 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 78.89% 32.84x
Welding Tools and Supplies Shoppers 79.50% 28.93x
Product Manuals Researchers 60.64% 25.67x
Plumbers 63.13% 24.27x
Model Aircraft and Rocket Hobbyists 68.93% 23.38x
Automotive Service Professionals 57.54% 23.11x
Light Bulb Shoppers 54.28% 22.23x
DIYers 52.01% 21.88x
Civil Engineers 68.16% 21.84x
Contractors & Construction Professionals 54.51% 21.75x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.69x
Dressbarn 0.04% 1.29x
White House Black Market 0.07% 1.15x
Buckle 0.05% 1.09x
Talbots 0.02% 1.03x
J. Crew 0.02% 1.03x
Johnston and Murphy 0.10% 0.99x
Hollister 0.03% 0.98x
Aeropostale 0.04% 0.97x
The Childrens Place 0.06% 0.96x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.

Website Composition Index
garagejournal.com 25.71% 152.58x
dewalt.com 47.38% 145.79x
tooltopia.com 8.34% 112.51x
harborfreight.com 12.09% 98.52x
woodworkingtalk.com 6.35% 88.76x
practicalmachinist.com 25.98% 87.91x
pirate4x4.com 11.91% 76.08x
lumberjocks.com 7.96% 74.88x
globalspec.com 7.31% 71.14x
hotrodders.com 7.51% 68.94x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.22% 175.42x
Rural Living 0.56% 91.92x
Home Improvement Contractor 4.65% 83.33x
Machines & Industrial Supplies 21.15% 82.61x
Auto Body Upkeep & Repair Researchers 14.38% 62.43x
Lighting & Power 9.28% 59.30x
Woodwork 20.48% 56.30x
Health & Safety Compliance 3.65% 52.73x
Auctions & Repossessions 3.97% 43.91x
Trucks 11.51% 40.51x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male