Explore the Power Tools Audience
Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 439.2 thousand unique devices whose actions qualify for the Power Tools audience.
INTERESTS
The Power Tools audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 80.98% | 30.37x |
| Welding Tools and Supplies Shoppers | 78.88% | 26.22x |
| Product Manuals Researchers | 62.37% | 23.80x |
| Plumbers | 63.11% | 22.91x |
| Model Aircraft and Rocket Hobbyists | 69.73% | 22.04x |
| Automotive Service Professionals | 58.22% | 21.30x |
| Light Bulb Shoppers | 55.01% | 21.14x |
| Civil Engineers | 70.36% | 20.82x |
| Contractors & Construction Professionals | 55.62% | 19.96x |
| Truck Shoppers | 59.76% | 19.87x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Curious about what else the Power Tools audience is interested in?
Sign Up
APPAREL RETAILERS
The Power Tools audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.26% | 1.29x |
| Ralph Lauren | 0.01% | 1.22x |
| Topshop | 0.02% | 1.10x |
| Jos A. Bank Clothiers | 0.23% | 1.09x |
| Mens Wearhouse | 0.37% | 1.06x |
| Lane Bryant | 0.04% | 0.99x |
| Dressbarn | 0.04% | 0.99x |
| Journeys | 0.04% | 0.92x |
| Armani | 0.02% | 0.90x |
| White House Black Market | 0.22% | 0.88x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Want to find more of the Power Tools audience in the real world?
Sign Up
WEBSITES
The Power Tools audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools audience is tools-plus.com.
| Website | Composition | Index |
| tools-plus.com | 5.38% | 414.86x |
| millerwelds.com | 14.07% | 396.07x |
| wiltontools.com | 4.96% | 388.98x |
| milwaukeetool.com | 5.21% | 388.42x |
| lincolnelectric.com | 13.09% | 359.18x |
| trick-tools.com | 14.12% | 353.36x |
| weldingsuppliesfromioc.com | 6.49% | 298.97x |
| baileigh.com | 18.33% | 284.58x |
| wernerco.com | 3.79% | 274.42x |
| bostitch.com | 5.89% | 273.84x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Want to see more of the websites the Power Tools audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.30% | 174.90x |
| Rural Living | 0.66% | 82.72x |
| Machines & Industrial Supplies | 22.88% | 74.79x |
| Home Improvement Contractor | 5.85% | 74.05x |
| Auto Body Upkeep & Repair Researchers | 15.68% | 57.09x |
| Lighting & Power | 10.07% | 54.50x |
| Woodwork | 21.97% | 51.27x |
| Health & Safety Compliance | 4.06% | 50.20x |
| Auctions & Repossessions | 4.18% | 40.05x |
| Canadian Construction & Renovation Research Cluster | 1.08% | 37.70x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Want to see more of the Content Affinities the Power Tools audience visits?
Sign Up
DEMOGRAPHICS
The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Power Tools audience?
Sign Up