Dstillery Audiences

POWER TOOLS

Audience Size: 42.2 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 90.05% 43.82x
Wood Carving Enthusiasts 67.86% 36.87x
New Homeowners 59.18% 36.21x
DIYers 48.72% 35.00x
Home Heating and Cooling Researchers 45.41% 33.17x
Power Tools Shoppers 61.22% 28.52x
Ebay Shoppers 50.00% 28.49x
Home Brewing Enthusiasts 35.97% 26.27x
Volkswagen Vehicle Shopper 44.13% 25.89x
Tire Shoppers 47.45% 25.58x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 3.91x
Express 0.05% 3.80x
Victoria's Secret 0.05% 2.76x
The Childrens Place 0.04% 2.26x
Banana Republic 0.02% 2.18x
Urban Outfitters 0.02% 1.97x
J. Crew 0.01% 1.83x
Kate Spade 0.01% 1.74x
Buckle 0.02% 1.71x
Old Navy 0.02% 1.71x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.

Website Composition Index
garagejournal.com 85.02% 221.32x
pirate4x4.com 18.53% 152.64x
jalopyjournal.com 24.95% 110.43x
ih8mud.com 13.08% 103.11x
mytractorforum.com 17.95% 92.13x
thedieselstop.com 13.04% 90.62x
woodmagazine.com 10.71% 88.42x
powerstroke.org 10.41% 81.04x
cumminsforum.com 14.10% 76.23x
duramaxforum.com 11.68% 73.35x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Trucking.

Content Affinity Composition Index
Trucking 6.57% 86.59x
Woodwork 9.95% 71.73x
Garden Power Equipment 11.55% 60.74x
Motorsport Equipment 5.92% 45.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.88% 41.13x
Recreational Motor Sport Enthusiasts 4.18% 40.01x
Gun Enthusiast - Rifles & Ammo 3.05% 39.01x
Home Furnishings 1.13% 32.95x
All-Terrain Vehicles 15.92% 32.49x
Auto Enthusiast Information Researchers 11.88% 31.65x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male