Dstillery Audiences

POWER TOOLS

Audience Size: 156.4 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 156.4 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 84.54% 26.58x
Power Tools Shoppers 63.92% 23.84x
Work Boots & Safety Footwear Shoppers 63.49% 22.88x
Home Heating and Cooling Researchers 48.68% 21.52x
DIYers 48.25% 20.56x
Product Manuals Researchers 52.04% 20.49x
Ebay Shoppers 47.89% 19.74x
Truck Shoppers 56.48% 19.24x
Plumbers 54.69% 19.17x
Getting Off the Grid Travelers 46.60% 18.99x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 3.07x
H&M 0.02% 3.07x
Gymboree 0.03% 2.91x
Express 0.04% 2.83x
Coach 0.02% 2.73x
Dressbarn 0.02% 2.20x
Maurices 0.05% 1.98x
American Eagle Outfitters 0.02% 1.81x
Aeropostale 0.02% 1.39x
Carhartt 0.20% 1.37x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is lincolnelectric.com.

Website Composition Index
lincolnelectric.com 34.31% 735.66x
millerwelds.com 54.79% 414.25x
albanycountyfasteners.com 12.57% 337.35x
weldguru.com 12.31% 258.29x
thefabricator.com 18.64% 195.88x
penntoolco.com 8.02% 165.78x
practicalmachinist.com 25.15% 157.68x
garagejournal.com 66.27% 147.71x
pirate4x4.com 19.63% 112.59x
dieselbombers.com 4.42% 102.91x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 4.00% 208.71x
Auto Body Upkeep & Repair Researchers 3.57% 143.77x
Lighting & Power 1.29% 108.52x
Engineering 2.92% 100.14x
Amateur Radios 1.18% 88.19x
Trucks 2.05% 87.99x
Car Keys, Locks & Remotes 1.76% 76.06x
Garden Power Equipment 10.41% 65.23x
Home Furnishings 4.37% 58.36x
Yard Structures 0.45% 55.50x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male