Dstillery Audiences

POWER TOOLS

Audience Size: 54.1 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 54.1 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 64.30% 34.07x
DIYers 47.49% 29.83x
Home Heating and Cooling Researchers 46.62% 29.75x
Ebay Shoppers 48.87% 25.18x
Power Tools Shoppers 60.66% 25.09x
Tire Shoppers 49.74% 23.91x
Welding Tools and Supplies Shoppers 71.92% 23.33x
Work Boots & Safety Footwear Shoppers 57.37% 23.10x
Volkswagen Vehicle Shopper 43.67% 22.61x
Home Brewing Enthusiasts 37.44% 22.20x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Gymboree.

Location Composition Index
Gymboree 0.05% 4.83x
The Childrens Place 0.05% 3.97x
Eddie Bauer 0.02% 3.91x
American Eagle Outfitters 0.03% 3.91x
Chicos 0.03% 3.87x
Urban Outfitters 0.03% 3.58x
Banana Republic 0.02% 2.18x
Victoria's Secret 0.03% 2.13x
Carhartt 0.18% 2.10x
Lululemon 0.01% 1.97x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.

Website Composition Index
garagejournal.com 82.47% 183.75x
practicalmachinist.com 23.92% 171.52x
pirate4x4.com 20.15% 133.28x
hotrodders.com 16.20% 112.74x
chevelles.com 12.05% 97.38x
jalopyjournal.com 25.35% 96.99x
ih8mud.com 14.57% 92.19x
yellowbullet.com 8.45% 91.89x
enginelabs.com 8.18% 88.88x
electriciantalk.com 10.59% 88.39x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Engineering.

Content Affinity Composition Index
Engineering 2.06% 114.98x
Trucking 8.56% 76.43x
Woodwork 12.08% 64.25x
Garden Power Equipment 11.38% 53.51x
Home Furnishings 1.43% 44.64x
Motorsport Equipment 5.87% 39.72x
Recreational Motor Sport Enthusiasts 4.38% 36.93x
Gun Enthusiast - Rifles & Ammo 4.61% 33.64x
Painting & Renovation 0.66% 32.49x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.16% 32.35x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male