Dstillery Audiences

POWER TOOLS

Audience Size: 28.9 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 28.9 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Wood Carving Enthusiasts.

Interest Composition Index
Wood Carving Enthusiasts 58.69% 49.72x
Home Heating and Cooling Researchers 35.74% 41.70x
Contractors & Construction Professionals 90.82% 38.35x
DIYers 62.62% 37.71x
New Homeowners 62.30% 35.58x
Ebay Shoppers 42.95% 35.49x
Power Tools Shoppers 79.67% 34.25x
Volkswagen Vehicle Shopper 34.43% 32.65x
Tire Shoppers 42.62% 32.53x
Home Brewing Enthusiasts 24.59% 30.19x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 3.91x
Old Navy 0.05% 2.51x
Journeys 0.05% 2.39x
The Childrens Place 0.04% 2.26x
Aeropostale 0.03% 1.88x
Mens Wearhouse 0.03% 1.77x
Kate Spade 0.01% 1.74x
American Eagle Outfitters 0.03% 1.69x
Gymboree 0.02% 1.54x
Dressbarn 0.01% 1.52x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.

Website Composition Index
garagejournal.com 89.16% 197.52x
jalopyjournal.com 23.71% 107.05x
bobistheoilguy.com 25.27% 81.36x
tractorbynet.com 23.96% 71.99x
diychatroom.com 16.28% 67.48x
silveradosierra.com 12.56% 63.81x
ls1tech.com 16.15% 61.95x
finehomebuilding.com 15.94% 58.12x
irv2.com 11.47% 57.81x
advrider.com 10.31% 55.72x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 10.83% 81.48x
Woodwork 9.27% 73.19x
Trucking 3.19% 63.64x
Recreational Motor Sport Enthusiasts 3.26% 51.03x
Motorsport Equipment 5.13% 50.24x
Home Furnishings 1.31% 41.82x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.44% 40.29x
All-Terrain Vehicles 14.09% 38.57x
Gun Enthusiast - Rifles & Ammo 1.31% 37.22x
Classic Car Enthusiasts 31.81% 36.37x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male