Explore the Power Tools Audience
Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 42.2 thousand unique devices whose actions qualify for the Power Tools audience.
INTERESTS
The Power Tools audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools audience is Contractors & Construction Professionals.
| Interest | Composition | Index |
| Contractors & Construction Professionals | 90.05% | 43.82x |
| Wood Carving Enthusiasts | 67.86% | 36.87x |
| New Homeowners | 59.18% | 36.21x |
| DIYers | 48.72% | 35.00x |
| Home Heating and Cooling Researchers | 45.41% | 33.17x |
| Power Tools Shoppers | 61.22% | 28.52x |
| Ebay Shoppers | 50.00% | 28.49x |
| Home Brewing Enthusiasts | 35.97% | 26.27x |
| Volkswagen Vehicle Shopper | 44.13% | 25.89x |
| Tire Shoppers | 47.45% | 25.58x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
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APPAREL RETAILERS
The Power Tools audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 3.91x |
| Express | 0.05% | 3.80x |
| Victoria's Secret | 0.05% | 2.76x |
| The Childrens Place | 0.04% | 2.26x |
| Banana Republic | 0.02% | 2.18x |
| Urban Outfitters | 0.02% | 1.97x |
| J. Crew | 0.01% | 1.83x |
| Kate Spade | 0.01% | 1.74x |
| Buckle | 0.02% | 1.71x |
| Old Navy | 0.02% | 1.71x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
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WEBSITES
The Power Tools audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.
| Website | Composition | Index |
| garagejournal.com | 85.02% | 221.32x |
| pirate4x4.com | 18.53% | 152.64x |
| jalopyjournal.com | 24.95% | 110.43x |
| ih8mud.com | 13.08% | 103.11x |
| mytractorforum.com | 17.95% | 92.13x |
| thedieselstop.com | 13.04% | 90.62x |
| woodmagazine.com | 10.71% | 88.42x |
| powerstroke.org | 10.41% | 81.04x |
| cumminsforum.com | 14.10% | 76.23x |
| duramaxforum.com | 11.68% | 73.35x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 6.57% | 86.59x |
| Woodwork | 9.95% | 71.73x |
| Garden Power Equipment | 11.55% | 60.74x |
| Motorsport Equipment | 5.92% | 45.85x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.88% | 41.13x |
| Recreational Motor Sport Enthusiasts | 4.18% | 40.01x |
| Gun Enthusiast - Rifles & Ammo | 3.05% | 39.01x |
| Home Furnishings | 1.13% | 32.95x |
| All-Terrain Vehicles | 15.92% | 32.49x |
| Auto Enthusiast Information Researchers | 11.88% | 31.65x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
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DEMOGRAPHICS
The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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