Dstillery Audiences

POWER TOOLS

Audience Size: 269.7 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 269.7 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 87.99% 31.00x
Power Tools Shoppers 80.06% 30.20x
Product Manuals Researchers 64.58% 26.22x
Plumbers 64.40% 24.99x
Civil Engineers 68.97% 24.74x
Work Boots & Safety Footwear Shoppers 68.37% 24.42x
DIYers 55.19% 22.91x
Automotive Service Professionals 62.10% 22.28x
Truck Shoppers 64.33% 22.27x
Tractor Shoppers 62.49% 21.98x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Talbots.

Location Composition Index
Talbots 0.02% 2.84x
Gymboree 0.01% 2.38x
Buckle 0.01% 1.61x
Carhartt 0.21% 1.39x
Chicos 0.01% 1.28x
Maurices 0.01% 1.02x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.

Website Composition Index
trick-tools.com 10.35% 548.17x
baileigh.com 12.23% 403.45x
lincolnelectric.com 30.36% 396.95x
millerwelds.com 37.08% 290.96x
tools-plus.com 5.92% 272.61x
stanleytools.com 7.90% 268.19x
graco.com 8.39% 251.09x
about-air-compressors.com 5.74% 241.30x
garagejournal.com 32.41% 228.12x
dewalt.com 36.55% 220.42x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 15.16% 136.45x
Lighting & Power 6.17% 85.29x
Auto Body Upkeep & Repair Researchers 11.12% 83.85x
Health & Safety Compliance 1.88% 67.24x
Auctions & Repossessions 2.65% 66.48x
Home Improvement Contractor 0.35% 64.77x
Canadian Construction & Renovation Research Cluster 0.82% 63.73x
Engineering 8.19% 63.64x
Trucks 8.49% 60.78x
Amateur Radios 7.07% 58.26x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male