Dstillery Audiences

POWER TOOLS

Audience Size: 494 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 494 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 73.17% 43.05x
Welding Tools and Supplies Shoppers 73.55% 39.57x
Product Manuals Researchers 51.96% 32.10x
Model Aircraft and Rocket Hobbyists 60.62% 32.07x
Plumbers 52.31% 29.93x
Civil Engineers 62.57% 28.28x
Automotive Service Professionals 48.78% 27.42x
Light Bulb Shoppers 47.39% 27.38x
Contractors & Construction Professionals 45.77% 26.62x
Truck Shoppers 49.20% 26.24x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.65x
Buckle 0.18% 1.28x
Ralph Lauren 0.01% 1.19x
Patagonia 0.01% 1.10x
Jos A. Bank Clothiers 0.26% 1.10x
Chicos 0.05% 1.09x
Coach 0.05% 1.08x
Mens Wearhouse 0.40% 1.03x
American Eagle Outfitters 0.08% 0.96x
Dressbarn 0.04% 0.94x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is jettools.com.

Website Composition Index
jettools.com 5.13% 430.45x
tools-plus.com 6.24% 370.32x
wiltontools.com 4.84% 368.97x
millerwelds.com 17.09% 360.42x
milwaukeetool.com 6.74% 354.36x
trick-tools.com 14.21% 339.59x
lincolnelectric.com 15.90% 331.83x
quincycompressor.com 3.69% 281.76x
sustainablesupply.com 2.91% 270.07x
weldingsuppliesfromioc.com 7.68% 265.98x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.32% 162.21x
Rural Living 0.70% 74.87x
Machines & Industrial Supplies 23.32% 74.47x
Home Improvement Contractor 7.24% 68.50x
Lighting & Power 10.46% 54.83x
Auto Body Upkeep & Repair Researchers 16.33% 54.15x
Health & Safety Compliance 4.27% 52.21x
Woodwork 22.64% 49.28x
Auctions & Repossessions 4.39% 40.97x
Electronic Cabling 3.92% 37.99x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male