Explore the Power Tools Audience
Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 28.9 thousand unique devices whose actions qualify for the Power Tools audience.
INTERESTS
The Power Tools audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools audience is Wood Carving Enthusiasts.
| Interest | Composition | Index |
| Wood Carving Enthusiasts | 58.69% | 49.72x |
| Home Heating and Cooling Researchers | 35.74% | 41.70x |
| Contractors & Construction Professionals | 90.82% | 38.35x |
| DIYers | 62.62% | 37.71x |
| New Homeowners | 62.30% | 35.58x |
| Ebay Shoppers | 42.95% | 35.49x |
| Power Tools Shoppers | 79.67% | 34.25x |
| Volkswagen Vehicle Shopper | 34.43% | 32.65x |
| Tire Shoppers | 42.62% | 32.53x |
| Home Brewing Enthusiasts | 24.59% | 30.19x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
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APPAREL RETAILERS
The Power Tools audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 3.91x |
| Old Navy | 0.05% | 2.51x |
| Journeys | 0.05% | 2.39x |
| The Childrens Place | 0.04% | 2.26x |
| Aeropostale | 0.03% | 1.88x |
| Mens Wearhouse | 0.03% | 1.77x |
| Kate Spade | 0.01% | 1.74x |
| American Eagle Outfitters | 0.03% | 1.69x |
| Gymboree | 0.02% | 1.54x |
| Dressbarn | 0.01% | 1.52x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
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WEBSITES
The Power Tools audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.
| Website | Composition | Index |
| garagejournal.com | 89.16% | 197.52x |
| jalopyjournal.com | 23.71% | 107.05x |
| bobistheoilguy.com | 25.27% | 81.36x |
| tractorbynet.com | 23.96% | 71.99x |
| diychatroom.com | 16.28% | 67.48x |
| silveradosierra.com | 12.56% | 63.81x |
| ls1tech.com | 16.15% | 61.95x |
| finehomebuilding.com | 15.94% | 58.12x |
| irv2.com | 11.47% | 57.81x |
| advrider.com | 10.31% | 55.72x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 10.83% | 81.48x |
| Woodwork | 9.27% | 73.19x |
| Trucking | 3.19% | 63.64x |
| Recreational Motor Sport Enthusiasts | 3.26% | 51.03x |
| Motorsport Equipment | 5.13% | 50.24x |
| Home Furnishings | 1.31% | 41.82x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.44% | 40.29x |
| All-Terrain Vehicles | 14.09% | 38.57x |
| Gun Enthusiast - Rifles & Ammo | 1.31% | 37.22x |
| Classic Car Enthusiasts | 31.81% | 36.37x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
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DEMOGRAPHICS
The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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