Dstillery Audiences

POWER TOOLS

Audience Size: 687.7 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 687.7 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 66.83% 33.87x
Civil Engineers 56.08% 24.38x
Product Manuals Researchers 49.55% 23.00x
Contractors & Construction Professionals 39.88% 21.17x
Automotive Service Professionals 42.11% 21.13x
Truck Shoppers 46.12% 21.03x
Tractor Shoppers 45.47% 20.58x
Truck Drivers 41.55% 20.56x
Light Bulb Shoppers 42.35% 19.96x
Quads and ATV Enthusiasts 45.59% 19.42x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.38x
Lane Bryant 0.03% 1.11x
Belk 0.01% 1.00x
Dressbarn 0.03% 0.98x
Eddie Bauer 0.01% 0.96x
Express 0.02% 0.94x
Brooks Brothers 0.02% 0.91x
J. Crew 0.02% 0.88x
Victoria's Secret 0.05% 0.81x
Tommy Bahama 0.02% 0.78x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is trick-tools.com.

Website Composition Index
trick-tools.com 11.24% 331.20x
milwaukeetool.com 9.81% 318.74x
tools-plus.com 6.26% 318.12x
wholesalepowertools.com 4.06% 301.72x
millerwelds.com 24.27% 301.51x
harrisproductsgroup.com 4.57% 296.15x
lincolnelectric.com 22.01% 282.69x
senco.com 2.16% 274.20x
baileigh.com 16.34% 259.37x
titantool.com 1.94% 258.77x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 21.87% 65.78x
Rural Living 0.76% 57.69x
Home Improvement Contractor 8.78% 51.24x
Health & Safety Compliance 4.77% 50.02x
Lighting & Power 10.36% 48.63x
Auto Body Upkeep & Repair Researchers 15.97% 45.42x
Woodwork 21.09% 41.71x
Auctions & Repossessions 4.21% 36.74x
Electronic Cabling 4.13% 34.04x
Engineering 13.78% 33.30x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male