Explore the Power Tools Audience
Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 255.7 thousand unique devices whose actions qualify for the Power Tools audience.
INTERESTS
The Power Tools audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 78.89% | 32.84x |
| Welding Tools and Supplies Shoppers | 79.50% | 28.93x |
| Product Manuals Researchers | 60.64% | 25.67x |
| Plumbers | 63.13% | 24.27x |
| Model Aircraft and Rocket Hobbyists | 68.93% | 23.38x |
| Automotive Service Professionals | 57.54% | 23.11x |
| Light Bulb Shoppers | 54.28% | 22.23x |
| DIYers | 52.01% | 21.88x |
| Civil Engineers | 68.16% | 21.84x |
| Contractors & Construction Professionals | 54.51% | 21.75x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
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APPAREL RETAILERS
The Power Tools audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.08% | 1.69x |
| Dressbarn | 0.04% | 1.29x |
| White House Black Market | 0.07% | 1.15x |
| Buckle | 0.05% | 1.09x |
| Talbots | 0.02% | 1.03x |
| J. Crew | 0.02% | 1.03x |
| Johnston and Murphy | 0.10% | 0.99x |
| Hollister | 0.03% | 0.98x |
| Aeropostale | 0.04% | 0.97x |
| The Childrens Place | 0.06% | 0.96x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
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WEBSITES
The Power Tools audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Power Tools audience is garagejournal.com.
| Website | Composition | Index |
| garagejournal.com | 25.71% | 152.58x |
| dewalt.com | 47.38% | 145.79x |
| tooltopia.com | 8.34% | 112.51x |
| harborfreight.com | 12.09% | 98.52x |
| woodworkingtalk.com | 6.35% | 88.76x |
| practicalmachinist.com | 25.98% | 87.91x |
| pirate4x4.com | 11.91% | 76.08x |
| lumberjocks.com | 7.96% | 74.88x |
| globalspec.com | 7.31% | 71.14x |
| hotrodders.com | 7.51% | 68.94x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.22% | 175.42x |
| Rural Living | 0.56% | 91.92x |
| Home Improvement Contractor | 4.65% | 83.33x |
| Machines & Industrial Supplies | 21.15% | 82.61x |
| Auto Body Upkeep & Repair Researchers | 14.38% | 62.43x |
| Lighting & Power | 9.28% | 59.30x |
| Woodwork | 20.48% | 56.30x |
| Health & Safety Compliance | 3.65% | 52.73x |
| Auctions & Repossessions | 3.97% | 43.91x |
| Trucks | 11.51% | 40.51x |
Composition Percentage:
The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
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DEMOGRAPHICS
The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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