Dstillery Audiences

POWER TOOLS

Audience Size: 45.9 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 45.9 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 85.97% 32.64x
Power Tools Shoppers 61.67% 27.62x
Home Heating and Cooling Researchers 42.22% 22.73x
Work Boots & Safety Footwear Shoppers 56.84% 22.70x
Product Manuals Researchers 49.88% 22.37x
DIYers 43.16% 21.66x
Ebay Shoppers 41.39% 21.32x
Plumbers 48.70% 20.31x
Contractors & Construction Professionals 46.34% 20.15x
Civil Engineers 55.78% 20.14x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Maurices.

Location Composition Index
Maurices 0.01% 3.03x
Carhartt 0.10% 2.40x
Buckle 0.01% 1.46x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is lincolnelectric.com.

Website Composition Index
lincolnelectric.com 40.46% 677.66x
millerwelds.com 56.16% 409.45x
weldingsuppliesfromioc.com 15.47% 392.67x
weldguru.com 11.16% 263.26x
thefabricator.com 18.87% 182.97x
penntoolco.com 7.15% 170.76x
garagejournal.com 59.50% 151.96x
practicalmachinist.com 25.00% 148.17x
pirate4x4.com 18.28% 118.25x
tractorhouse.com 5.20% 117.87x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 4.53% 233.80x
Auto Body Upkeep & Repair Researchers 3.75% 142.43x
Engineering 3.00% 107.41x
Trucks 2.71% 103.38x
Amateur Radios 1.54% 94.70x
Car Keys, Locks & Remotes 2.34% 78.99x
Garden Power Equipment 9.56% 72.18x
Trucking 13.82% 58.17x
Home Furnishings 4.12% 53.34x
Woodwork 12.65% 52.57x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male