Dstillery Audiences

POWER TOOLS

Audience Size: 591.6 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 591.6 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 72.49% 33.56x
Welding Tools and Supplies Shoppers 73.36% 32.28x
Product Manuals Researchers 52.82% 24.70x
Civil Engineers 60.51% 23.07x
Truck Shoppers 50.38% 21.61x
Contractors & Construction Professionals 42.92% 21.48x
Tractor Shoppers 49.64% 21.45x
Automotive Service Professionals 48.98% 21.38x
Light Bulb Shoppers 44.42% 21.31x
Truck Drivers 44.73% 20.43x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Carhartt.

Location Composition Index
Carhartt 0.16% 1.46x
LL Bean 0.01% 1.37x
Dressbarn 0.05% 1.34x
Kate Spade 0.02% 1.15x
Ralph Lauren 0.01% 1.12x
Madewell 0.02% 1.07x
Tommy Bahama 0.02% 0.98x
Chicos 0.03% 0.98x
Express Outlets 0.00% 0.96x
Jos A. Bank Clothiers 0.11% 0.90x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is jettools.com.

Website Composition Index
jettools.com 6.17% 443.85x
tools-plus.com 6.37% 368.67x
trick-tools.com 12.78% 362.44x
milwaukeetool.com 8.05% 362.04x
millerwelds.com 21.66% 348.68x
harrisproductsgroup.com 4.35% 346.22x
lincolnelectric.com 20.44% 324.59x
baileigh.com 17.81% 284.88x
sustainablesupply.com 3.42% 276.12x
toolnut.com 2.74% 274.76x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.37% 150.14x
Machines & Industrial Supplies 22.93% 73.82x
Rural Living 0.72% 68.83x
Home Improvement Contractor 7.91% 62.48x
Health & Safety Compliance 4.72% 54.12x
Lighting & Power 10.03% 53.21x
Auto Body Upkeep & Repair Researchers 16.53% 53.12x
Woodwork 21.14% 47.97x
Auctions & Repossessions 4.28% 40.30x
Canadian Construction & Renovation Research Cluster 1.24% 38.36x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male