Dstillery Audiences

POWER TOOLS

Audience Size: 111.4 Thousand Devices

Explore the Power Tools Audience

Below you'll find more information about the Power Tools audience, broken down in different categories based on their digital and physical behaviors. These are 111.4 thousand unique devices whose actions qualify for the Power Tools audience.

Dstillery Crafted Audiences

INTERESTS

The Power Tools audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Power Tools audience is Welding Tools and Supplies Shoppers.

Interest Composition Index
Welding Tools and Supplies Shoppers 82.22% 26.07x
Power Tools Shoppers 69.86% 26.06x
Home Heating and Cooling Researchers 54.55% 24.02x
DIYers 52.95% 22.74x
Work Boots & Safety Footwear Shoppers 64.99% 22.34x
Ebay Shoppers 53.67% 22.12x
Product Manuals Researchers 58.37% 21.38x
Plumbers 57.42% 20.72x
Truck Shoppers 63.16% 20.66x
Getting Off the Grid Travelers 51.59% 20.48x
Composition Percentage: The overlap percentage between the Power Tools audience and the Interest attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Power Tools audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Power Tools audience is Belk.

Location Composition Index
Belk 0.02% 2.95x
Talbots 0.03% 2.29x
Lane Bryant 0.03% 2.00x
Journeys 0.04% 1.77x
American Eagle Outfitters 0.03% 1.61x
The Childrens Place 0.03% 1.44x
Maurices 0.04% 1.27x
Jos A. Bank Clothiers 0.02% 1.17x
Carhartt 0.22% 1.13x
Dressbarn 0.02% 1.07x
Composition Percentage: The overlap percentage between the Power Tools audience and the Location attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Web Insights

WEBSITES

The Power Tools audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Power Tools audience is millerwelds.com.

Website Composition Index
millerwelds.com 52.39% 565.00x
thefabricator.com 16.26% 285.65x
weldguru.com 13.67% 282.97x
penntoolco.com 9.15% 171.16x
practicalmachinist.com 25.65% 170.73x
garagejournal.com 71.72% 164.29x
pirate4x4.com 20.31% 126.92x
superchevy.com 7.71% 112.04x
fourwheeler.com 8.23% 111.49x
nastyz28.com 8.83% 110.10x
Composition Percentage: The overlap percentage between the Power Tools audience and the Web attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Power Tools audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 2.39% 206.71x
Auto Body Upkeep & Repair Researchers 2.69% 166.15x
Engineering 2.46% 125.47x
Car Keys, Locks & Remotes 1.05% 88.56x
Trucks 1.13% 87.87x
Garden Power Equipment 10.70% 68.80x
Home Furnishings 3.06% 67.38x
Woodwork 14.18% 62.44x
Trucking 12.97% 61.31x
Auto Tires & Parts Repair Researchers 0.76% 56.38x
Composition Percentage: The overlap percentage between the Power Tools audience and the Content Affinity attribute.
Index: A comparison of the Power Tools audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Power Tools audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male