Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 430.9 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 57.98% | 31.64x |
| Retired Wealthy Assisted Living Researchers | 34.02% | 21.31x |
| Realtors & Real Estate Researchers | 34.05% | 21.17x |
| Retirement Financial Account Researchers | 30.96% | 20.51x |
| Home Buyers | 31.99% | 18.36x |
| Senior Living Center Researchers | 26.11% | 15.80x |
| Home Goods Shoppers | 26.31% | 15.01x |
| Texas Activity Researchers | 19.98% | 14.97x |
| Houston Activity Researchers | 21.70% | 14.37x |
| Retired Assisted Living Shoppers | 21.11% | 14.21x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 2.15x |
| REI | 0.03% | 2.11x |
| Belk | 0.02% | 1.98x |
| Tommy Bahama | 0.06% | 1.96x |
| Levi Strauss | 0.04% | 1.67x |
| Johnston and Murphy | 0.24% | 1.67x |
| Michael Kors | 0.08% | 1.47x |
| Bonobos | 0.09% | 1.45x |
| Jos A. Bank Clothiers | 0.44% | 1.41x |
| Coach | 0.08% | 1.33x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is ashtonwoods.com.
| Website | Composition | Index |
| ashtonwoods.com | 10.83% | 378.74x |
| lennar.com | 4.65% | 370.76x |
| gehanhomes.com | 8.99% | 354.39x |
| meritagehomes.com | 12.90% | 353.07x |
| taylormorrison.com | 19.71% | 327.79x |
| newhomesource.com | 7.83% | 316.49x |
| woodsidehomes.com | 7.27% | 249.18x |
| beazer.com | 31.23% | 243.99x |
| delwebb.com | 27.24% | 215.99x |
| tilsonhome.com | 3.27% | 199.04x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.82% | 24.09x |
| South Carolina Travel | 0.48% | 23.11x |
| Mortgages & Insurance | 12.22% | 20.45x |
| Texas Sporting & Outdoors Cluster | 0.52% | 18.33x |
| Franchising | 0.42% | 14.85x |
| Senior Care | 1.69% | 14.56x |
| Hometown Livability | 9.30% | 14.52x |
| Mexico Travel | 0.73% | 14.17x |
| Southern California Cluster | 1.27% | 14.02x |
| Real Estate Cluster | 1.89% | 13.72x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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