Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 182.3 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 182.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 69.07% 26.83x
Realtors & Real Estate Researchers 48.16% 22.14x
Retired Wealthy Assisted Living Researchers 51.00% 20.61x
Retirement Financial Account Researchers 50.63% 20.52x
Home Buyers 47.26% 19.30x
Texas Activity Researchers 28.77% 14.86x
Senior Living Center Researchers 38.30% 14.74x
Apartment Furniture Shoppers 30.87% 14.46x
Work Hard, Play Hard Travelers 32.51% 14.18x
Retired Assisted Living Shoppers 30.72% 14.10x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is White House Black Market.

Location Composition Index
White House Black Market 0.04% 5.64x
Urban Outfitters 0.01% 3.79x
LOFT 0.02% 3.00x
Kate Spade 0.01% 2.80x
Old Navy 0.03% 2.59x
Jos A. Bank Clothiers 0.02% 2.49x
LL Bean 0.01% 2.48x
Gymboree 0.01% 2.47x
J. Crew 0.02% 1.88x
Aeropostale 0.01% 1.72x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is centex.com.

Website Composition Index
centex.com 18.00% 642.72x
beazer.com 32.41% 471.05x
ashtonwoods.com 16.20% 468.70x
delwebb.com 31.32% 407.84x
pulte.com 59.35% 369.74x
sheahomes.com 22.42% 363.06x
virtuance.com 3.17% 72.18x
mymhcommunity.com 1.90% 59.96x
arizonatile.com 1.57% 55.26x
ziprealty.com 2.15% 54.87x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.43% 37.14x
Mortgages & Insurance 10.20% 34.19x
South Carolina Travel 0.23% 31.99x
Southern California Cluster 0.55% 31.63x
Senior Care 0.85% 24.20x
Texas Sporting & Outdoors Cluster 0.23% 21.15x
South Carolina Beach Travel 2.24% 21.04x
Mexico Travel 0.39% 20.62x
Real Estate Cluster 1.32% 18.96x
Franchising 0.25% 18.87x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female