Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 500.4 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 500.4 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 62.24% 28.41x
Realtors & Real Estate Researchers 35.15% 18.96x
Retired Wealthy Assisted Living Researchers 38.71% 18.47x
Retirement Financial Account Researchers 33.75% 17.91x
Home Buyers 32.92% 16.73x
Senior Living Center Researchers 29.81% 12.95x
Home Goods Shoppers 28.11% 12.69x
Texas Activity Researchers 21.79% 12.59x
Mortgage Researchers 28.73% 12.34x
Houston Activity Researchers 23.63% 12.21x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Belk.

Location Composition Index
Belk 0.03% 1.96x
Tommy Bahama 0.05% 1.94x
Lorna Jane 0.01% 1.90x
Levi Strauss 0.02% 1.81x
Calvin Klein 0.02% 1.74x
Gymboree 0.05% 1.59x
Saint Laurent Paris 0.01% 1.55x
Dressbarn 0.07% 1.47x
Ralph Lauren 0.01% 1.36x
Lane Bryant 0.06% 1.30x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is gehanhomes.com.

Website Composition Index
gehanhomes.com 7.95% 461.86x
lennar.com 6.12% 443.60x
meritagehomes.com 17.82% 421.25x
ashtonwoods.com 15.19% 421.19x
newhomesource.com 10.83% 383.91x
taylormorrison.com 25.19% 356.25x
woodsidehomes.com 5.80% 326.05x
move.com 3.59% 323.54x
beazer.com 28.77% 299.55x
delwebb.com 23.02% 259.77x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.87% 28.09x
South Carolina Travel 0.60% 21.66x
Mortgages & Insurance 12.30% 21.25x
Texas Sporting & Outdoors Cluster 0.62% 17.83x
Hometown Livability 8.54% 17.11x
Southern California Cluster 1.70% 15.26x
Mexico Travel 1.00% 15.22x
Real Estate Cluster 1.95% 15.03x
Franchising 0.38% 13.96x
Tiny & Modular Home Researchers 4.50% 13.94x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female