Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 349.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 63.95% | 25.70x |
| Realtors & Real Estate Researchers | 39.23% | 18.91x |
| Home Buyers | 37.92% | 17.43x |
| Retirement Financial Account Researchers | 41.01% | 16.83x |
| Retired Wealthy Assisted Living Researchers | 43.68% | 16.77x |
| Senior Living Center Researchers | 34.08% | 13.37x |
| Retired Assisted Living Shoppers | 27.17% | 12.73x |
| Home Goods Shoppers | 31.57% | 12.72x |
| Texas Activity Researchers | 25.27% | 12.64x |
| Recently Retired Individuals | 42.81% | 12.45x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.02% | 4.20x |
| Express Outlets | 0.02% | 2.93x |
| Tommy Bahama | 0.02% | 2.36x |
| Kate Spade | 0.04% | 2.28x |
| Chicos | 0.07% | 2.09x |
| Zumiez | 0.08% | 1.79x |
| Michael Kors | 0.05% | 1.75x |
| Hollister | 0.05% | 1.75x |
| REI | 0.01% | 1.67x |
| Gymboree | 0.05% | 1.65x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is taylormorrison.com.
| Website | Composition | Index |
| taylormorrison.com | 12.32% | 450.01x |
| meritagehomes.com | 6.97% | 441.70x |
| centex.com | 16.71% | 433.64x |
| gehanhomes.com | 10.10% | 402.47x |
| newhomesource.com | 6.07% | 380.95x |
| ashtonwoods.com | 12.46% | 373.16x |
| woodsidehomes.com | 7.94% | 310.20x |
| beazer.com | 32.65% | 304.70x |
| delwebb.com | 29.32% | 277.57x |
| pulte.com | 57.32% | 248.67x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.64% | 29.36x |
| South Carolina Travel | 0.23% | 25.13x |
| Mortgages & Insurance | 10.31% | 24.75x |
| Southern California Cluster | 0.84% | 19.17x |
| Mexico Travel | 0.54% | 19.09x |
| Texas Sporting & Outdoors Cluster | 0.34% | 18.71x |
| Senior Care | 1.17% | 18.69x |
| Franchising | 0.36% | 17.09x |
| Real Estate Cluster | 1.68% | 16.19x |
| Hometown Livability | 9.31% | 15.33x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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