Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 442.3 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 442.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 58.70% 34.01x
Retired Wealthy Assisted Living Researchers 35.08% 22.75x
Realtors & Real Estate Researchers 34.16% 21.93x
Retirement Financial Account Researchers 31.60% 21.88x
Home Buyers 31.79% 18.95x
Senior Living Center Researchers 25.45% 16.86x
Home Goods Shoppers 27.97% 15.69x
Texas Activity Researchers 20.33% 15.56x
Houston Activity Researchers 21.89% 15.10x
Retired Assisted Living Shoppers 21.21% 14.76x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Belk.

Location Composition Index
Belk 0.02% 2.41x
Saint Laurent Paris 0.01% 1.65x
Coach 0.06% 1.53x
Johnston and Murphy 0.11% 1.47x
Abercrombie & Fitch 0.03% 1.47x
Jos A. Bank Clothiers 0.38% 1.41x
Tommy Bahama 0.02% 1.41x
Hugo Boss 0.04% 1.37x
Gymboree 0.02% 1.33x
REI 0.02% 1.32x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is lennar.com.

Website Composition Index
lennar.com 5.34% 359.90x
ashtonwoods.com 12.99% 356.59x
meritagehomes.com 15.18% 339.53x
gehanhomes.com 8.65% 336.49x
taylormorrison.com 22.58% 309.04x
newhomesource.com 9.15% 303.69x
move.com 3.04% 251.04x
woodsidehomes.com 6.69% 250.63x
beazer.com 30.37% 241.88x
delwebb.com 25.63% 209.16x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.84% 26.15x
South Carolina Travel 0.50% 23.22x
Mortgages & Insurance 12.08% 21.10x
Texas Sporting & Outdoors Cluster 0.52% 17.11x
Hometown Livability 9.08% 16.22x
Mexico Travel 0.86% 16.13x
Franchising 0.41% 15.37x
Southern California Cluster 1.42% 15.21x
Senior Care 1.79% 14.81x
Real Estate Cluster 1.94% 14.24x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female