Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 25.5 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 61.76% 34.57x
Home Buyers 59.48% 29.71x
Retirement Financial Account Researchers 67.32% 27.24x
Moving Truck Rental Researchers 57.52% 26.78x
Roommate Seekers 74.84% 26.46x
Retired Wealthy Assisted Living Researchers 65.36% 26.18x
Texas Activity Researchers 40.52% 25.19x
Work Hard, Play Hard Travelers 51.96% 24.21x
Apartment Furniture Shoppers 41.83% 22.96x
Family Adventures Travelers 44.77% 22.95x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Gap.

Location Composition Index
Gap 0.03% 3.66x
Lane Bryant 0.03% 3.32x
Buckle 0.02% 3.15x
LL Bean 0.01% 2.48x
Chicos 0.02% 1.86x
Journeys 0.02% 1.78x
Express 0.02% 1.74x
Old Navy 0.02% 1.14x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.10% 0.86x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is hilton.com.

Website Composition Index
hilton.com 16.40% 46.96x
nerdwallet.com 19.38% 44.63x
reservations.com 10.26% 43.76x
housingwire.com 11.06% 43.28x
money.com 9.50% 41.73x
scribol.com 7.91% 37.94x
careerbuilder.com 8.30% 35.92x
icims.com 11.01% 35.80x
findlaw.com 9.98% 34.95x
businesswire.com 6.87% 34.05x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 8.36% 84.78x
Moving & Storage 1.82% 41.81x
Beach Vacations 1.55% 41.46x
Home Remodeling 3.44% 37.00x
Furniture Shopping 14.89% 36.36x
Furniture & Home Improvement 4.31% 35.91x
Oil & Energy 1.42% 29.97x
Hometown Livability 12.60% 29.61x
Finance & Accounting Cluster 10.98% 27.67x
Cruise Vacations 8.42% 27.55x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female