Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 112.4 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 112.4 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 69.63% 26.65x
Realtors & Real Estate Researchers 52.02% 25.04x
Retirement Financial Account Researchers 55.49% 22.23x
Retired Wealthy Assisted Living Researchers 55.65% 22.12x
Home Buyers 51.29% 21.20x
Texas Activity Researchers 34.09% 17.48x
Moving Truck Rental Researchers 41.52% 17.47x
Apartment Furniture Shoppers 35.14% 16.49x
Orlando Activities Researchers 31.18% 16.34x
Retired Assisted Living Shoppers 35.46% 16.32x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 3.56x
Kate Spade 0.01% 2.80x
Banana Republic 0.02% 2.79x
LL Bean 0.01% 2.48x
Lane Bryant 0.02% 2.07x
Journeys 0.02% 1.66x
Maurices 0.02% 1.16x
Johnston and Murphy 0.01% 0.92x
Carhartt 0.11% 0.78x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is beazer.com.

Website Composition Index
beazer.com 32.73% 690.48x
delwebb.com 32.38% 606.74x
pulte.com 60.52% 549.74x
roomstogo.com 6.99% 59.58x
activerain.com 6.50% 55.87x
communityimpact.com 3.41% 52.66x
buzzbuzzhome.com 4.44% 50.95x
weichert.com 6.26% 50.25x
homelight.com 2.92% 50.08x
memorialhermann.org 2.42% 49.78x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.37% 42.07x
Mortgages & Insurance 9.93% 38.30x
Senior Care 0.79% 34.24x
Franchising 0.27% 29.44x
South Carolina Beach Travel 2.29% 28.39x
Mexico Travel 0.38% 26.69x
Moving & Storage 3.39% 22.77x
Los Angeles Cluster 0.22% 22.52x
Home Decoration - Crafts & Kids 0.94% 20.54x
Furniture & Home Improvement 5.91% 20.12x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female