Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 349.3 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 349.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 63.95% 25.70x
Realtors & Real Estate Researchers 39.23% 18.91x
Home Buyers 37.92% 17.43x
Retirement Financial Account Researchers 41.01% 16.83x
Retired Wealthy Assisted Living Researchers 43.68% 16.77x
Senior Living Center Researchers 34.08% 13.37x
Retired Assisted Living Shoppers 27.17% 12.73x
Home Goods Shoppers 31.57% 12.72x
Texas Activity Researchers 25.27% 12.64x
Recently Retired Individuals 42.81% 12.45x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 4.20x
Express Outlets 0.02% 2.93x
Tommy Bahama 0.02% 2.36x
Kate Spade 0.04% 2.28x
Chicos 0.07% 2.09x
Zumiez 0.08% 1.79x
Michael Kors 0.05% 1.75x
Hollister 0.05% 1.75x
REI 0.01% 1.67x
Gymboree 0.05% 1.65x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is taylormorrison.com.

Website Composition Index
taylormorrison.com 12.32% 450.01x
meritagehomes.com 6.97% 441.70x
centex.com 16.71% 433.64x
gehanhomes.com 10.10% 402.47x
newhomesource.com 6.07% 380.95x
ashtonwoods.com 12.46% 373.16x
woodsidehomes.com 7.94% 310.20x
beazer.com 32.65% 304.70x
delwebb.com 29.32% 277.57x
pulte.com 57.32% 248.67x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.64% 29.36x
South Carolina Travel 0.23% 25.13x
Mortgages & Insurance 10.31% 24.75x
Southern California Cluster 0.84% 19.17x
Mexico Travel 0.54% 19.09x
Texas Sporting & Outdoors Cluster 0.34% 18.71x
Senior Care 1.17% 18.69x
Franchising 0.36% 17.09x
Real Estate Cluster 1.68% 16.19x
Hometown Livability 9.31% 15.33x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female