Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 67.07% | 34.48x |
| Home Buyers | 65.85% | 29.46x |
| Orlando Activities Researchers | 45.12% | 28.12x |
| Texas Activity Researchers | 45.12% | 25.12x |
| Retired Wealthy Assisted Living Researchers | 68.29% | 24.95x |
| Roommate Seekers | 76.83% | 24.31x |
| Retirement Financial Account Researchers | 67.07% | 24.25x |
| Work Comes First Travelers | 45.12% | 24.20x |
| Career Focused Individuals | 45.12% | 24.00x |
| Home Custom Bedroom Decorators | 36.59% | 23.38x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 3.66x |
| Lane Bryant | 0.03% | 3.32x |
| Buckle | 0.02% | 3.15x |
| LL Bean | 0.01% | 2.48x |
| Chicos | 0.02% | 1.86x |
| Journeys | 0.02% | 1.78x |
| Express | 0.02% | 1.74x |
| Carhartt | 0.11% | 0.98x |
| Johnston and Murphy | 0.01% | 0.92x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is hotels.com.
| Website | Composition | Index |
| hotels.com | 24.40% | 37.56x |
| mediavine.com | 28.17% | 27.38x |
| mortgageafterlife.com | 14.94% | 26.37x |
| homes.com | 31.31% | 25.02x |
| city-data.com | 20.80% | 23.03x |
| hooch.net | 13.32% | 22.77x |
| realtytrac.com | 26.98% | 22.50x |
| directexpose.com | 15.54% | 22.30x |
| cheapoair.com | 14.19% | 22.00x |
| bobshideout.com | 16.54% | 21.43x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Career Cluster A.
| Content Affinity | Composition | Index |
| Career Cluster A | 8.04% | 51.07x |
| Furniture Shopping | 7.61% | 46.65x |
| Cruise Vacations | 5.87% | 32.98x |
| Furniture & Home Improvement | 3.26% | 29.48x |
| Medical Diagnostics | 4.13% | 25.94x |
| Los Angeles Tourism | 4.78% | 23.89x |
| Hometown Livability | 10.65% | 23.25x |
| Texas News Cluster | 11.74% | 22.43x |
| Finance & Accounting Cluster | 7.61% | 21.41x |
| People Search | 6.30% | 20.86x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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