Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 182.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 69.07% | 26.83x |
| Realtors & Real Estate Researchers | 48.16% | 22.14x |
| Retired Wealthy Assisted Living Researchers | 51.00% | 20.61x |
| Retirement Financial Account Researchers | 50.63% | 20.52x |
| Home Buyers | 47.26% | 19.30x |
| Texas Activity Researchers | 28.77% | 14.86x |
| Senior Living Center Researchers | 38.30% | 14.74x |
| Apartment Furniture Shoppers | 30.87% | 14.46x |
| Work Hard, Play Hard Travelers | 32.51% | 14.18x |
| Retired Assisted Living Shoppers | 30.72% | 14.10x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.04% | 5.64x |
| Urban Outfitters | 0.01% | 3.79x |
| LOFT | 0.02% | 3.00x |
| Kate Spade | 0.01% | 2.80x |
| Old Navy | 0.03% | 2.59x |
| Jos A. Bank Clothiers | 0.02% | 2.49x |
| LL Bean | 0.01% | 2.48x |
| Gymboree | 0.01% | 2.47x |
| J. Crew | 0.02% | 1.88x |
| Aeropostale | 0.01% | 1.72x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is centex.com.
| Website | Composition | Index |
| centex.com | 18.00% | 642.72x |
| beazer.com | 32.41% | 471.05x |
| ashtonwoods.com | 16.20% | 468.70x |
| delwebb.com | 31.32% | 407.84x |
| pulte.com | 59.35% | 369.74x |
| sheahomes.com | 22.42% | 363.06x |
| virtuance.com | 3.17% | 72.18x |
| mymhcommunity.com | 1.90% | 59.96x |
| arizonatile.com | 1.57% | 55.26x |
| ziprealty.com | 2.15% | 54.87x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.43% | 37.14x |
| Mortgages & Insurance | 10.20% | 34.19x |
| South Carolina Travel | 0.23% | 31.99x |
| Southern California Cluster | 0.55% | 31.63x |
| Senior Care | 0.85% | 24.20x |
| Texas Sporting & Outdoors Cluster | 0.23% | 21.15x |
| South Carolina Beach Travel | 2.24% | 21.04x |
| Mexico Travel | 0.39% | 20.62x |
| Real Estate Cluster | 1.32% | 18.96x |
| Franchising | 0.25% | 18.87x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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