Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 553.3 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 553.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 61.88% 29.57x
Realtors & Real Estate Researchers 31.53% 18.56x
Retired Wealthy Assisted Living Researchers 35.60% 17.92x
Home Buyers 28.47% 16.90x
Senior Living Center Researchers 27.89% 12.04x
Billiards Enthusiasts 23.53% 11.59x
Mortgage Researchers 26.36% 11.40x
Home Decor Shoppers 20.67% 11.19x
Apartment Furniture Shoppers 20.48% 11.15x
Flooring Shoppers 21.45% 11.13x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.80x
Michael Kors 0.03% 1.62x
Belk 0.02% 1.59x
LOFT 0.05% 1.39x
Tommy Bahama 0.03% 1.39x
Dressbarn 0.05% 1.37x
Gymboree 0.03% 1.37x
Aeropostale 0.03% 1.32x
Levi Strauss 0.01% 1.19x
Abercrombie & Fitch 0.02% 1.14x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is gehanhomes.com.

Website Composition Index
gehanhomes.com 7.53% 415.72x
darlinghomes.com 3.76% 391.24x
lennar.com 8.73% 362.60x
ashtonwoods.com 16.22% 355.34x
meritagehomes.com 25.65% 346.06x
woodsidehomes.com 5.34% 344.55x
newhomesource.com 14.69% 324.84x
taylormorrison.com 25.12% 300.96x
beazer.com 27.03% 284.23x
sheahomes.com 13.00% 277.12x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.83% 24.82x
Mortgages & Insurance 12.02% 20.14x
South Carolina Travel 0.59% 16.20x
Hometown Livability 7.79% 15.96x
Texas Sporting & Outdoors Cluster 0.71% 15.43x
Real Estate Cluster 1.84% 14.35x
Franchising 0.41% 14.18x
Tiny & Modular Home Researchers 4.13% 13.45x
Mexico Travel 1.02% 13.11x
Southern California Cluster 1.83% 12.94x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999