Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 517.7 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 61.59% | 29.87x |
| Realtors & Real Estate Researchers | 32.39% | 18.98x |
| Retired Wealthy Assisted Living Researchers | 36.33% | 18.30x |
| Home Buyers | 29.71% | 16.93x |
| Senior Living Center Researchers | 28.36% | 12.51x |
| Mortgage Researchers | 26.59% | 12.01x |
| Home Decor Shoppers | 21.18% | 11.74x |
| Billiards Enthusiasts | 23.96% | 11.71x |
| Apartment Furniture Shoppers | 21.50% | 11.65x |
| Flooring Shoppers | 21.80% | 11.58x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.04% | 1.38x |
| Ann Taylor | 0.02% | 1.24x |
| Hollister | 0.02% | 1.23x |
| Aeropostale | 0.04% | 1.23x |
| Gymboree | 0.04% | 1.23x |
| Lane Bryant | 0.05% | 1.22x |
| Free People | 0.02% | 1.18x |
| Forever 21 | 0.04% | 1.16x |
| American Eagle Outfitters | 0.06% | 1.12x |
| REI | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is gehanhomes.com.
| Website | Composition | Index |
| gehanhomes.com | 7.72% | 414.88x |
| darlinghomes.com | 3.85% | 379.09x |
| lennar.com | 7.56% | 373.89x |
| meritagehomes.com | 22.49% | 354.99x |
| ashtonwoods.com | 17.03% | 346.72x |
| newhomesource.com | 13.46% | 326.58x |
| woodsidehomes.com | 5.57% | 317.00x |
| taylormorrison.com | 26.23% | 296.55x |
| move.com | 4.45% | 279.14x |
| beazer.com | 27.73% | 275.50x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.88% | 27.01x |
| Mortgages & Insurance | 12.24% | 20.29x |
| South Carolina Travel | 0.61% | 18.50x |
| Texas Sporting & Outdoors Cluster | 0.70% | 16.93x |
| Hometown Livability | 8.03% | 16.65x |
| Franchising | 0.43% | 14.90x |
| Real Estate Cluster | 1.90% | 14.71x |
| Southern California Cluster | 1.80% | 13.54x |
| Mexico Travel | 0.96% | 13.31x |
| Tiny & Modular Home Researchers | 4.31% | 13.20x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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