Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 47.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 59.09% | 21.77x |
| Home Buyers | 55.34% | 19.54x |
| Roommate Seekers | 73.52% | 19.30x |
| Retirement Financial Account Researchers | 63.04% | 18.21x |
| Retired Wealthy Assisted Living Researchers | 62.85% | 17.77x |
| Moving Truck Rental Researchers | 53.75% | 17.27x |
| Texas Activity Researchers | 42.69% | 16.41x |
| Orlando Activities Researchers | 37.35% | 14.98x |
| Work Hard, Play Hard Travelers | 49.41% | 14.91x |
| Apartment Furniture Shoppers | 41.90% | 14.86x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 3.66x |
| Lane Bryant | 0.03% | 3.32x |
| Buckle | 0.02% | 3.15x |
| Mens Wearhouse | 0.04% | 2.82x |
| LL Bean | 0.01% | 2.48x |
| Victoria's Secret | 0.04% | 2.44x |
| White House Black Market | 0.02% | 1.88x |
| Banana Republic | 0.02% | 1.88x |
| Chicos | 0.02% | 1.86x |
| Express | 0.02% | 1.74x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is remax.com.
| Website | Composition | Index |
| remax.com | 8.43% | 67.41x |
| southwest.com | 5.60% | 50.76x |
| seaworld.com | 5.12% | 44.62x |
| steinmart.com | 8.96% | 40.67x |
| vrbo.com | 4.66% | 40.29x |
| ncl.com | 5.56% | 39.81x |
| gobankingrates.com | 6.41% | 38.16x |
| fitsmallbusiness.com | 6.59% | 36.94x |
| homeadvisor.com | 4.44% | 36.91x |
| overstock.com | 11.26% | 36.08x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 8.99% | 44.99x |
| South Carolina Beach Travel | 1.73% | 33.90x |
| Moving & Storage | 2.63% | 26.81x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 1.30% | 24.03x |
| Furniture & Home Improvement | 5.42% | 22.85x |
| Home Remodeling | 4.00% | 22.62x |
| Southern California Tourism | 1.18% | 20.62x |
| Furniture Shopping | 16.92% | 20.12x |
| Beach Vacations | 1.84% | 20.10x |
| Hometown Livability | 13.81% | 19.89x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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