Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 354.7 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 64.76% | 24.11x |
| Realtors & Real Estate Researchers | 41.10% | 17.75x |
| Retired Wealthy Assisted Living Researchers | 44.48% | 16.23x |
| Retirement Financial Account Researchers | 41.65% | 16.22x |
| Home Buyers | 38.73% | 16.09x |
| Senior Living Center Researchers | 34.19% | 12.83x |
| Texas Activity Researchers | 26.22% | 12.28x |
| Home Goods Shoppers | 33.10% | 12.23x |
| Recently Retired Individuals | 43.13% | 12.07x |
| Retired Assisted Living Shoppers | 28.45% | 11.94x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.07% | 2.61x |
| White House Black Market | 0.52% | 1.56x |
| Jos A. Bank Clothiers | 0.40% | 1.56x |
| Urban Outfitters | 0.07% | 1.50x |
| Saint Laurent Paris | 0.01% | 1.45x |
| Express Outlets | 0.01% | 1.43x |
| Topshop | 0.03% | 1.41x |
| Bonobos | 0.11% | 1.33x |
| Mens Wearhouse | 0.56% | 1.30x |
| Ann Taylor | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is ashtonwoods.com.
| Website | Composition | Index |
| ashtonwoods.com | 8.34% | 429.88x |
| meritagehomes.com | 8.88% | 418.68x |
| taylormorrison.com | 15.56% | 400.20x |
| centex.com | 15.75% | 386.44x |
| gehanhomes.com | 9.56% | 372.41x |
| newhomesource.com | 7.55% | 311.55x |
| woodsidehomes.com | 8.02% | 289.51x |
| beazer.com | 32.68% | 280.10x |
| delwebb.com | 28.46% | 257.87x |
| pulte.com | 56.70% | 225.75x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.74% | 27.34x |
| South Carolina Travel | 0.28% | 23.54x |
| Mortgages & Insurance | 11.24% | 22.79x |
| Texas Sporting & Outdoors Cluster | 0.40% | 19.04x |
| Southern California Cluster | 1.01% | 17.78x |
| Senior Care | 1.39% | 17.71x |
| Mexico Travel | 0.60% | 17.45x |
| Real Estate Cluster | 1.78% | 15.47x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.24% | 15.06x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 14.94x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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