Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 64.05% | 34.82x |
| Home Buyers | 58.17% | 29.76x |
| Orlando Activities Researchers | 39.87% | 26.41x |
| Retired Wealthy Assisted Living Researchers | 67.32% | 26.15x |
| Texas Activity Researchers | 44.44% | 26.15x |
| Roommate Seekers | 73.86% | 26.04x |
| Retirement Financial Account Researchers | 66.01% | 25.43x |
| Family Adventures Travelers | 45.75% | 24.32x |
| Moving Truck Rental Researchers | 52.94% | 24.21x |
| Job Seekers | 43.14% | 24.05x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 3.66x |
| Lane Bryant | 0.03% | 3.32x |
| Buckle | 0.02% | 3.15x |
| LL Bean | 0.01% | 2.48x |
| Chicos | 0.02% | 1.86x |
| Journeys | 0.02% | 1.78x |
| Express | 0.02% | 1.74x |
| Johnston and Murphy | 0.01% | 0.92x |
| Carhartt | 0.10% | 0.86x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is coolimba.com.
| Website | Composition | Index |
| coolimba.com | 14.40% | 36.14x |
| buzznet.com | 12.05% | 33.66x |
| cvs.com | 18.22% | 32.36x |
| barnesandnoble.com | 13.49% | 32.34x |
| editorchoice.com | 17.23% | 32.10x |
| areavibes.com | 12.52% | 29.91x |
| tradingblvd.com | 13.49% | 29.36x |
| misterstocks.com | 11.98% | 29.21x |
| hotels.com | 27.60% | 28.71x |
| misspennystocks.com | 12.06% | 28.14x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 6.82% | 90.53x |
| Furniture Shopping | 11.15% | 43.94x |
| Women Shoppers | 3.72% | 40.96x |
| Career Cluster A | 9.17% | 38.38x |
| Medical Diagnostics | 5.95% | 31.45x |
| Cruise Vacations | 6.44% | 30.79x |
| Furniture & Home Improvement | 3.47% | 30.24x |
| Finance & Accounting Cluster | 9.17% | 25.64x |
| Fashion & Retail | 1.73% | 24.81x |
| Hometown Livability | 10.29% | 24.30x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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