Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 553.3 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 61.88% | 29.57x |
| Realtors & Real Estate Researchers | 31.53% | 18.56x |
| Retired Wealthy Assisted Living Researchers | 35.60% | 17.92x |
| Home Buyers | 28.47% | 16.90x |
| Senior Living Center Researchers | 27.89% | 12.04x |
| Billiards Enthusiasts | 23.53% | 11.59x |
| Mortgage Researchers | 26.36% | 11.40x |
| Home Decor Shoppers | 20.67% | 11.19x |
| Apartment Furniture Shoppers | 20.48% | 11.15x |
| Flooring Shoppers | 21.45% | 11.13x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.06% | 1.80x |
| Michael Kors | 0.03% | 1.62x |
| Belk | 0.02% | 1.59x |
| LOFT | 0.05% | 1.39x |
| Tommy Bahama | 0.03% | 1.39x |
| Dressbarn | 0.05% | 1.37x |
| Gymboree | 0.03% | 1.37x |
| Aeropostale | 0.03% | 1.32x |
| Levi Strauss | 0.01% | 1.19x |
| Abercrombie & Fitch | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is gehanhomes.com.
| Website | Composition | Index |
| gehanhomes.com | 7.53% | 415.72x |
| darlinghomes.com | 3.76% | 391.24x |
| lennar.com | 8.73% | 362.60x |
| ashtonwoods.com | 16.22% | 355.34x |
| meritagehomes.com | 25.65% | 346.06x |
| woodsidehomes.com | 5.34% | 344.55x |
| newhomesource.com | 14.69% | 324.84x |
| taylormorrison.com | 25.12% | 300.96x |
| beazer.com | 27.03% | 284.23x |
| sheahomes.com | 13.00% | 277.12x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.83% | 24.82x |
| Mortgages & Insurance | 12.02% | 20.14x |
| South Carolina Travel | 0.59% | 16.20x |
| Hometown Livability | 7.79% | 15.96x |
| Texas Sporting & Outdoors Cluster | 0.71% | 15.43x |
| Real Estate Cluster | 1.84% | 14.35x |
| Franchising | 0.41% | 14.18x |
| Tiny & Modular Home Researchers | 4.13% | 13.45x |
| Mexico Travel | 1.02% | 13.11x |
| Southern California Cluster | 1.83% | 12.94x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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