Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 278.9 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 69.07% | 22.47x |
| Retired Wealthy Assisted Living Researchers | 45.85% | 16.43x |
| Realtors & Real Estate Researchers | 45.60% | 16.42x |
| Retirement Financial Account Researchers | 44.57% | 16.21x |
| Home Buyers | 46.40% | 14.60x |
| Senior Living Center Researchers | 36.32% | 12.57x |
| Retired Assisted Living Shoppers | 30.75% | 11.89x |
| Texas Activity Researchers | 28.34% | 11.71x |
| Home Goods Shoppers | 34.77% | 11.66x |
| Recently Retired Individuals | 46.16% | 11.58x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.02% | 3.15x |
| Ann Taylor | 0.03% | 2.36x |
| Gymboree | 0.09% | 2.09x |
| White House Black Market | 0.10% | 1.82x |
| Charlotte Russe | 0.01% | 1.78x |
| Free People | 0.04% | 1.70x |
| Express Outlets | 0.01% | 1.70x |
| Jos A. Bank Clothiers | 0.06% | 1.70x |
| Coach | 0.06% | 1.69x |
| Kate Spade | 0.04% | 1.66x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is taylormorrison.com.
| Website | Composition | Index |
| taylormorrison.com | 11.97% | 462.83x |
| centex.com | 17.03% | 459.45x |
| gehanhomes.com | 10.24% | 426.39x |
| beazer.com | 31.99% | 330.80x |
| ashtonwoods.com | 15.11% | 320.63x |
| woodsidehomes.com | 8.15% | 311.23x |
| delwebb.com | 30.56% | 293.80x |
| pulte.com | 57.96% | 265.52x |
| sheahomes.com | 23.20% | 246.73x |
| mattamyhomes.com | 3.46% | 163.98x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.57% | 29.74x |
| South Carolina Travel | 0.25% | 27.45x |
| Mortgages & Insurance | 10.21% | 24.70x |
| Texas Sporting & Outdoors Cluster | 0.33% | 19.58x |
| Senior Care | 1.19% | 19.54x |
| Southern California Cluster | 0.84% | 19.34x |
| Mexico Travel | 0.54% | 18.55x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.19% | 16.81x |
| Franchising | 0.33% | 16.05x |
| Real Estate Cluster | 1.55% | 15.81x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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