Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 278.9 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 278.9 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 69.07% 22.47x
Retired Wealthy Assisted Living Researchers 45.85% 16.43x
Realtors & Real Estate Researchers 45.60% 16.42x
Retirement Financial Account Researchers 44.57% 16.21x
Home Buyers 46.40% 14.60x
Senior Living Center Researchers 36.32% 12.57x
Retired Assisted Living Shoppers 30.75% 11.89x
Texas Activity Researchers 28.34% 11.71x
Home Goods Shoppers 34.77% 11.66x
Recently Retired Individuals 46.16% 11.58x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.15x
Ann Taylor 0.03% 2.36x
Gymboree 0.09% 2.09x
White House Black Market 0.10% 1.82x
Charlotte Russe 0.01% 1.78x
Free People 0.04% 1.70x
Express Outlets 0.01% 1.70x
Jos A. Bank Clothiers 0.06% 1.70x
Coach 0.06% 1.69x
Kate Spade 0.04% 1.66x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is taylormorrison.com.

Website Composition Index
taylormorrison.com 11.97% 462.83x
centex.com 17.03% 459.45x
gehanhomes.com 10.24% 426.39x
beazer.com 31.99% 330.80x
ashtonwoods.com 15.11% 320.63x
woodsidehomes.com 8.15% 311.23x
delwebb.com 30.56% 293.80x
pulte.com 57.96% 265.52x
sheahomes.com 23.20% 246.73x
mattamyhomes.com 3.46% 163.98x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.57% 29.74x
South Carolina Travel 0.25% 27.45x
Mortgages & Insurance 10.21% 24.70x
Texas Sporting & Outdoors Cluster 0.33% 19.58x
Senior Care 1.19% 19.54x
Southern California Cluster 0.84% 19.34x
Mexico Travel 0.54% 18.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 16.81x
Franchising 0.33% 16.05x
Real Estate Cluster 1.55% 15.81x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female