Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 517.7 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 517.7 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 61.59% 29.87x
Realtors & Real Estate Researchers 32.39% 18.98x
Retired Wealthy Assisted Living Researchers 36.33% 18.30x
Home Buyers 29.71% 16.93x
Senior Living Center Researchers 28.36% 12.51x
Mortgage Researchers 26.59% 12.01x
Home Decor Shoppers 21.18% 11.74x
Billiards Enthusiasts 23.96% 11.71x
Apartment Furniture Shoppers 21.50% 11.65x
Flooring Shoppers 21.80% 11.58x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.38x
Ann Taylor 0.02% 1.24x
Hollister 0.02% 1.23x
Aeropostale 0.04% 1.23x
Gymboree 0.04% 1.23x
Lane Bryant 0.05% 1.22x
Free People 0.02% 1.18x
Forever 21 0.04% 1.16x
American Eagle Outfitters 0.06% 1.12x
REI 0.02% 1.11x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is gehanhomes.com.

Website Composition Index
gehanhomes.com 7.72% 414.88x
darlinghomes.com 3.85% 379.09x
lennar.com 7.56% 373.89x
meritagehomes.com 22.49% 354.99x
ashtonwoods.com 17.03% 346.72x
newhomesource.com 13.46% 326.58x
woodsidehomes.com 5.57% 317.00x
taylormorrison.com 26.23% 296.55x
move.com 4.45% 279.14x
beazer.com 27.73% 275.50x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.88% 27.01x
Mortgages & Insurance 12.24% 20.29x
South Carolina Travel 0.61% 18.50x
Texas Sporting & Outdoors Cluster 0.70% 16.93x
Hometown Livability 8.03% 16.65x
Franchising 0.43% 14.90x
Real Estate Cluster 1.90% 14.71x
Southern California Cluster 1.80% 13.54x
Mexico Travel 0.96% 13.31x
Tiny & Modular Home Researchers 4.31% 13.20x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female