Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 112.4 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.
| Interest | Composition | Index |
| Roommate Seekers | 69.63% | 26.65x |
| Realtors & Real Estate Researchers | 52.02% | 25.04x |
| Retirement Financial Account Researchers | 55.49% | 22.23x |
| Retired Wealthy Assisted Living Researchers | 55.65% | 22.12x |
| Home Buyers | 51.29% | 21.20x |
| Texas Activity Researchers | 34.09% | 17.48x |
| Moving Truck Rental Researchers | 41.52% | 17.47x |
| Apartment Furniture Shoppers | 35.14% | 16.49x |
| Orlando Activities Researchers | 31.18% | 16.34x |
| Retired Assisted Living Shoppers | 35.46% | 16.32x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.04% | 3.56x |
| Kate Spade | 0.01% | 2.80x |
| Banana Republic | 0.02% | 2.79x |
| LL Bean | 0.01% | 2.48x |
| Lane Bryant | 0.02% | 2.07x |
| Journeys | 0.02% | 1.66x |
| Maurices | 0.02% | 1.16x |
| Johnston and Murphy | 0.01% | 0.92x |
| Carhartt | 0.11% | 0.78x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is beazer.com.
| Website | Composition | Index |
| beazer.com | 32.73% | 690.48x |
| delwebb.com | 32.38% | 606.74x |
| pulte.com | 60.52% | 549.74x |
| roomstogo.com | 6.99% | 59.58x |
| activerain.com | 6.50% | 55.87x |
| communityimpact.com | 3.41% | 52.66x |
| buzzbuzzhome.com | 4.44% | 50.95x |
| weichert.com | 6.26% | 50.25x |
| homelight.com | 2.92% | 50.08x |
| memorialhermann.org | 2.42% | 49.78x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.37% | 42.07x |
| Mortgages & Insurance | 9.93% | 38.30x |
| Senior Care | 0.79% | 34.24x |
| Franchising | 0.27% | 29.44x |
| South Carolina Beach Travel | 2.29% | 28.39x |
| Mexico Travel | 0.38% | 26.69x |
| Moving & Storage | 3.39% | 22.77x |
| Los Angeles Cluster | 0.22% | 22.52x |
| Home Decoration - Crafts & Kids | 0.94% | 20.54x |
| Furniture & Home Improvement | 5.91% | 20.12x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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