Explore the Pre-Built Home Researchers Audience
Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.
INTERESTS
The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Pre-Built Home Researchers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 61.76% | 34.57x |
| Home Buyers | 59.48% | 29.71x |
| Retirement Financial Account Researchers | 67.32% | 27.24x |
| Moving Truck Rental Researchers | 57.52% | 26.78x |
| Roommate Seekers | 74.84% | 26.46x |
| Retired Wealthy Assisted Living Researchers | 65.36% | 26.18x |
| Texas Activity Researchers | 40.52% | 25.19x |
| Work Hard, Play Hard Travelers | 51.96% | 24.21x |
| Apartment Furniture Shoppers | 41.83% | 22.96x |
| Family Adventures Travelers | 44.77% | 22.95x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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APPAREL RETAILERS
The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 3.66x |
| Lane Bryant | 0.03% | 3.32x |
| Buckle | 0.02% | 3.15x |
| LL Bean | 0.01% | 2.48x |
| Chicos | 0.02% | 1.86x |
| Journeys | 0.02% | 1.78x |
| Express | 0.02% | 1.74x |
| Old Navy | 0.02% | 1.14x |
| Johnston and Murphy | 0.01% | 0.92x |
| Carhartt | 0.10% | 0.86x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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WEBSITES
The Pre-Built Home Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Pre-Built Home Researchers audience is hilton.com.
| Website | Composition | Index |
| hilton.com | 16.40% | 46.96x |
| nerdwallet.com | 19.38% | 44.63x |
| reservations.com | 10.26% | 43.76x |
| housingwire.com | 11.06% | 43.28x |
| money.com | 9.50% | 41.73x |
| scribol.com | 7.91% | 37.94x |
| careerbuilder.com | 8.30% | 35.92x |
| icims.com | 11.01% | 35.80x |
| findlaw.com | 9.98% | 34.95x |
| businesswire.com | 6.87% | 34.05x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Mortgages & Insurance.
| Content Affinity | Composition | Index |
| Mortgages & Insurance | 8.36% | 84.78x |
| Moving & Storage | 1.82% | 41.81x |
| Beach Vacations | 1.55% | 41.46x |
| Home Remodeling | 3.44% | 37.00x |
| Furniture Shopping | 14.89% | 36.36x |
| Furniture & Home Improvement | 4.31% | 35.91x |
| Oil & Energy | 1.42% | 29.97x |
| Hometown Livability | 12.60% | 29.61x |
| Finance & Accounting Cluster | 10.98% | 27.67x |
| Cruise Vacations | 8.42% | 27.55x |
Composition Percentage:
The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
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DEMOGRAPHICS
The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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