Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 430.9 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 430.9 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 57.98% 31.64x
Retired Wealthy Assisted Living Researchers 34.02% 21.31x
Realtors & Real Estate Researchers 34.05% 21.17x
Retirement Financial Account Researchers 30.96% 20.51x
Home Buyers 31.99% 18.36x
Senior Living Center Researchers 26.11% 15.80x
Home Goods Shoppers 26.31% 15.01x
Texas Activity Researchers 19.98% 14.97x
Houston Activity Researchers 21.70% 14.37x
Retired Assisted Living Shoppers 21.11% 14.21x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.15x
REI 0.03% 2.11x
Belk 0.02% 1.98x
Tommy Bahama 0.06% 1.96x
Levi Strauss 0.04% 1.67x
Johnston and Murphy 0.24% 1.67x
Michael Kors 0.08% 1.47x
Bonobos 0.09% 1.45x
Jos A. Bank Clothiers 0.44% 1.41x
Coach 0.08% 1.33x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is ashtonwoods.com.

Website Composition Index
ashtonwoods.com 10.83% 378.74x
lennar.com 4.65% 370.76x
gehanhomes.com 8.99% 354.39x
meritagehomes.com 12.90% 353.07x
taylormorrison.com 19.71% 327.79x
newhomesource.com 7.83% 316.49x
woodsidehomes.com 7.27% 249.18x
beazer.com 31.23% 243.99x
delwebb.com 27.24% 215.99x
tilsonhome.com 3.27% 199.04x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.82% 24.09x
South Carolina Travel 0.48% 23.11x
Mortgages & Insurance 12.22% 20.45x
Texas Sporting & Outdoors Cluster 0.52% 18.33x
Franchising 0.42% 14.85x
Senior Care 1.69% 14.56x
Hometown Livability 9.30% 14.52x
Mexico Travel 0.73% 14.17x
Southern California Cluster 1.27% 14.02x
Real Estate Cluster 1.89% 13.72x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female