Dstillery Audiences

PRE-BUILT HOME RESEARCHERS

Audience Size: 354.7 Thousand Devices

Explore the Pre-Built Home Researchers Audience

Below you'll find more information about the Pre-Built Home Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 354.7 thousand unique devices whose actions qualify for the Pre-Built Home Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Pre-Built Home Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Pre-Built Home Researchers audience is Roommate Seekers.

Interest Composition Index
Roommate Seekers 64.76% 24.11x
Realtors & Real Estate Researchers 41.10% 17.75x
Retired Wealthy Assisted Living Researchers 44.48% 16.23x
Retirement Financial Account Researchers 41.65% 16.22x
Home Buyers 38.73% 16.09x
Senior Living Center Researchers 34.19% 12.83x
Texas Activity Researchers 26.22% 12.28x
Home Goods Shoppers 33.10% 12.23x
Recently Retired Individuals 43.13% 12.07x
Retired Assisted Living Shoppers 28.45% 11.94x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Interest attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Pre-Built Home Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Pre-Built Home Researchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.07% 2.61x
White House Black Market 0.52% 1.56x
Jos A. Bank Clothiers 0.40% 1.56x
Urban Outfitters 0.07% 1.50x
Saint Laurent Paris 0.01% 1.45x
Express Outlets 0.01% 1.43x
Topshop 0.03% 1.41x
Bonobos 0.11% 1.33x
Mens Wearhouse 0.56% 1.30x
Ann Taylor 0.03% 1.29x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Location attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Pre-Built Home Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Pre-Built Home Researchers audience is ashtonwoods.com.

Website Composition Index
ashtonwoods.com 8.34% 429.88x
meritagehomes.com 8.88% 418.68x
taylormorrison.com 15.56% 400.20x
centex.com 15.75% 386.44x
gehanhomes.com 9.56% 372.41x
newhomesource.com 7.55% 311.55x
woodsidehomes.com 8.02% 289.51x
beazer.com 32.68% 280.10x
delwebb.com 28.46% 257.87x
pulte.com 56.70% 225.75x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Web attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Pre-Built Home Researchers audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.74% 27.34x
South Carolina Travel 0.28% 23.54x
Mortgages & Insurance 11.24% 22.79x
Texas Sporting & Outdoors Cluster 0.40% 19.04x
Southern California Cluster 1.01% 17.78x
Senior Care 1.39% 17.71x
Mexico Travel 0.60% 17.45x
Real Estate Cluster 1.78% 15.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 15.06x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 14.94x
Composition Percentage: The overlap percentage between the Pre-Built Home Researchers audience and the Content Affinity attribute.
Index: A comparison of the Pre-Built Home Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Pre-Built Home Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female