Explore the Private Aviation Audience
Below you'll find more information about the Private Aviation audience, broken down in different categories based on their digital and physical behaviors. These are 608.1 thousand unique devices whose actions qualify for the Private Aviation audience.
INTERESTS
The Private Aviation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Private Aviation audience is Pilots.
| Interest | Composition | Index |
| Pilots | 67.74% | 37.59x |
| Private Jet Traveler | 44.66% | 22.56x |
| Business Travelers | 38.29% | 18.84x |
| Model Building Hobbyists | 30.56% | 14.53x |
| Travel Reward Points Enthusiasts | 28.61% | 13.18x |
| Yachting Enthusiasts | 27.37% | 12.99x |
| Automotive Industry | 24.08% | 12.84x |
| United Arab Emirates Trip Planners | 29.03% | 12.31x |
| Sailing Enthusiasts | 24.24% | 12.16x |
| Car Enthusiasts | 22.02% | 11.66x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Interest attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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APPAREL RETAILERS
The Private Aviation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Private Aviation audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 2.15x |
| Ann Taylor | 0.03% | 1.99x |
| Zara | 0.04% | 1.95x |
| Kate Spade | 0.03% | 1.90x |
| Free People | 0.02% | 1.62x |
| Belk | 0.02% | 1.57x |
| American Apparel | 0.03% | 1.48x |
| Eddie Bauer | 0.01% | 1.46x |
| J. Crew | 0.03% | 1.45x |
| Hugo Boss | 0.02% | 1.45x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Location attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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WEBSITES
The Private Aviation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Private Aviation audience is planeandpilotmag.com.
| Website | Composition | Index |
| planeandpilotmag.com | 12.55% | 442.27x |
| pprune.org | 3.71% | 416.69x |
| airfleets.net | 6.41% | 403.74x |
| kingschools.com | 4.30% | 402.88x |
| aero-news.net | 5.14% | 372.40x |
| nbaa.org | 8.23% | 371.86x |
| aopa.org | 29.98% | 347.07x |
| avbuyer.com | 8.24% | 316.58x |
| eaa.org | 9.70% | 314.48x |
| sherpareport.com | 5.46% | 307.92x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Web attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Private Aviation audience is Assorted Topics #11410 (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics #11410 (Power Trains, Drones, Web Design) | 3.09% | 52.13x |
| Space & National Security | 14.86% | 23.64x |
| Smart Travel | 12.91% | 20.96x |
| Shipping & Logistics | 1.44% | 20.17x |
| Hobby Vehicles | 2.63% | 17.81x |
| Hobby Drones & Remote-Controlled Cars | 1.56% | 17.68x |
| Robotics | 1.87% | 14.78x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 10.88% | 14.44x |
| Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) | 1.52% | 14.15x |
| Motorcycle Racing Researchers | 0.60% | 13.43x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Content Affinity attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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DEMOGRAPHICS
The Private Aviation audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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