Explore the Private Aviation Audience
Below you'll find more information about the Private Aviation audience, broken down in different categories based on their digital and physical behaviors. These are 607.2 thousand unique devices whose actions qualify for the Private Aviation audience.
INTERESTS
The Private Aviation audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Private Aviation audience is Pilots.
| Interest | Composition | Index |
| Pilots | 66.87% | 36.79x |
| Aviation Enthusiasts | 61.03% | 28.01x |
| Private Jet Traveler | 44.64% | 23.03x |
| Business Travelers | 38.40% | 19.70x |
| Model Building Hobbyists | 30.01% | 14.71x |
| Space Travel Enthusiasts | 27.15% | 14.45x |
| Travel Reward Points Enthusiasts | 28.78% | 14.19x |
| Yachting Enthusiasts | 29.13% | 13.60x |
| Discount Flight Searchers | 18.99% | 13.14x |
| Sailing Enthusiasts | 24.69% | 12.86x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Interest attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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APPAREL RETAILERS
The Private Aviation audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Private Aviation audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.03% | 1.88x |
| Levi Strauss | 0.02% | 1.86x |
| J. Crew | 0.06% | 1.85x |
| Hugo Boss | 0.03% | 1.74x |
| Columbia | 0.02% | 1.73x |
| Free People | 0.02% | 1.52x |
| LOFT | 0.06% | 1.49x |
| Gymboree | 0.04% | 1.44x |
| Chicos | 0.07% | 1.42x |
| Brooks Brothers | 0.05% | 1.41x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Location attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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WEBSITES
The Private Aviation audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Private Aviation audience is planeandpilotmag.com.
| Website | Composition | Index |
| planeandpilotmag.com | 12.21% | 411.06x |
| airfleets.net | 6.50% | 398.40x |
| pprune.org | 3.77% | 397.86x |
| kingschools.com | 4.24% | 381.52x |
| nbaa.org | 7.23% | 372.45x |
| aero-news.net | 5.08% | 359.57x |
| aopa.org | 29.79% | 336.04x |
| eaa.org | 8.89% | 314.05x |
| avbuyer.com | 8.37% | 313.80x |
| sherpareport.com | 5.56% | 311.17x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Web attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Private Aviation audience is Assorted Topics #11410 (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics #11410 (Power Trains, Drones, Web Design) | 4.17% | 48.76x |
| Space & National Security | 14.83% | 23.84x |
| Smart Travel | 13.00% | 22.05x |
| Shipping & Logistics | 1.37% | 20.48x |
| Hobby Vehicles | 2.90% | 17.50x |
| Hobby Drones & Remote-Controlled Cars | 1.69% | 16.36x |
| Robotics | 1.88% | 15.38x |
| General Interest | 0.36% | 15.28x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 12.36% | 14.44x |
| Meeting Planning & Hotels | 1.03% | 14.31x |
Composition Percentage:
The overlap percentage between the Private Aviation audience and the Content Affinity attribute.
Index: A comparison of the Private Aviation audience to the internet population.
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DEMOGRAPHICS
The Private Aviation audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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