Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.62% | 4.03x |
| NCAA Fans | 7.77% | 3.91x |
| NBA Fans | 9.53% | 3.91x |
| ESPN Enthusiasts | 8.88% | 3.86x |
| Fantasy Football Enthusiasts | 9.24% | 3.84x |
| Orlando Activities Researchers | 5.02% | 3.83x |
| Nashville Activity Researchers | 5.49% | 3.79x |
| Mens Business Clothes Shoppers | 7.19% | 3.79x |
| Texas Activity Researchers | 5.79% | 3.78x |
| Olympic Sports Enthusiasts | 9.08% | 3.78x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 1.22x |
| Gymboree | 0.02% | 1.15x |
| Banana Republic | 0.02% | 1.14x |
| Gap | 0.02% | 1.13x |
| J. Crew | 0.01% | 1.12x |
| LOFT | 0.02% | 1.11x |
| Talbots | 0.02% | 1.11x |
| Old Navy | 0.04% | 1.09x |
| Mens Wearhouse | 0.03% | 1.08x |
| Dressbarn | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 1.01% | 7.47x |
| baseballamerica.com | 1.99% | 7.30x |
| sports-reference.com | 4.38% | 7.26x |
| basketball-reference.com | 6.63% | 7.19x |
| baseball-reference.com | 9.09% | 7.17x |
| fbschedules.com | 2.07% | 7.13x |
| footballdb.com | 1.75% | 7.11x |
| fangraphs.com | 2.98% | 7.08x |
| pro-football-reference.com | 7.92% | 7.00x |
| nba.com | 10.48% | 6.97x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.01% | 3.73x |
| Virginia Athletics | 0.04% | 3.58x |
| Florida College Athletics | 0.21% | 3.53x |
| Illinois College Sports | 0.09% | 3.52x |
| College Sports | 0.08% | 3.46x |
| Pac 12 Sports | 0.31% | 3.40x |
| Illinois | 0.01% | 3.40x |
| Cuba & Mexico Media | 0.02% | 3.40x |
| Southeast College Athletics | 0.25% | 3.37x |
| Disease Cluster | 0.01% | 3.35x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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