Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 36.1 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 6.26% 4.34x
MLB Fans 6.09% 4.32x
Basketball Enthusiasts 6.99% 4.26x
Football Enthusiasts 6.75% 4.26x
NBA Fans 6.56% 4.23x
ESPN Enthusiasts 6.09% 4.22x
Fantasy Football Enthusiasts 6.08% 4.18x
NCAA Fans 6.20% 4.08x
NFL Fans 5.98% 4.07x
Boston Red Sox Fans 5.21% 4.04x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.25% 1.18x
Mens Wearhouse 0.37% 1.07x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.

Website Composition Index
nbadraft.net 1.17% 9.48x
mlb.mlb.com 2.13% 9.36x
footballdb.com 1.30% 9.12x
espnmediazone.com 1.54% 9.10x
rotoworld.com 1.95% 9.03x
sports-reference.com 5.50% 8.97x
baseballamerica.com 1.47% 8.97x
pro-football-reference.com 7.30% 8.87x
fangraphs.com 2.66% 8.77x
fbschedules.com 2.06% 8.76x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 4.63% 3.77x
Assorted Topics (Viral Media, Paid Traffic) 1.67% 3.43x
Online Ticket Buyers 3.78% 3.39x
News Cluster 12.14% 3.36x
Sports News & Apparel 4.47% 3.30x
Smart Travel 1.76% 3.28x
Sports - Climbing, Non-traditional 1.66% 3.26x
Tennis, Golf & Boxing 2.33% 3.25x
Latest Sports News 15.61% 3.24x
Golf Travel & Gear 3.09% 3.17x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male