Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 19.8 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 6.89% 3.95x
ESPN Enthusiasts 5.07% 3.83x
Washington Nationals Fans 7.65% 3.78x
San Francisco Giants Fans 8.42% 3.74x
Mens Business Clothes Shoppers 2.60% 3.73x
Meal Kit Delivery Researchers 3.53% 3.72x
Miami Marlins Fans 13.10% 3.69x
Baseball Enthusiasts 11.38% 3.68x
NBA Fans 11.61% 3.68x
Utility Workwear Shoppers 2.39% 3.67x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.98x
Maurices 0.02% 0.94x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is fangraphs.com.

Website Composition Index
fangraphs.com 3.52% 7.23x
milb.com 5.00% 7.12x
footballdb.com 3.50% 7.04x
sports-reference.com 7.48% 6.99x
baseball-reference.com 15.39% 6.94x
nba.com 7.19% 6.93x
pinstripealley.com 1.26% 6.80x
basketball-reference.com 8.77% 6.69x
baseball-almanac.com 2.45% 6.66x
pro-football-reference.com 14.25% 6.62x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is College Sports.

Content Affinity Composition Index
College Sports 0.04% 3.17x
Florida College Athletics 0.13% 3.15x
Illinois College Sports 0.11% 3.14x
Lacrosse College Athletics 0.03% 3.13x
Southeast College Athletics 0.28% 3.13x
Virginia Athletics 0.02% 3.04x
Pac 12 Sports 0.34% 3.01x
Golf Travel & Gear 0.82% 3.01x
New England & Ivy League Sports 0.15% 2.96x
Fantasy Sports 5.20% 2.95x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male