Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 6.74% | 4.27x |
| Baseball Enthusiasts | 6.81% | 4.26x |
| NBA Fans | 7.02% | 4.17x |
| ESPN Enthusiasts | 6.20% | 4.15x |
| Basketball Enthusiasts | 7.61% | 4.14x |
| Fantasy Football Enthusiasts | 6.39% | 4.10x |
| NFL Fans | 6.08% | 4.03x |
| NCAA Fans | 6.67% | 4.03x |
| March Madness Enthusiasts | 6.51% | 3.96x |
| Olympic Sports Enthusiasts | 12.02% | 3.94x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.26x |
| Patagonia | 0.02% | 1.24x |
| Supreme | 0.01% | 1.23x |
| Uniqlo | 0.02% | 1.23x |
| Everlane | 0.00% | 1.23x |
| Levi Strauss | 0.01% | 1.21x |
| Kate Spade | 0.02% | 1.20x |
| Hugo Boss | 0.03% | 1.20x |
| American Apparel | 0.04% | 1.19x |
| Madewell | 0.02% | 1.18x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 1.65% | 10.98x |
| nbadraft.net | 1.45% | 10.62x |
| baseballamerica.com | 1.16% | 10.44x |
| footballdb.com | 1.42% | 10.37x |
| rotoworld.com | 1.97% | 10.25x |
| fbschedules.com | 2.14% | 10.25x |
| baseball-reference.com | 7.85% | 10.16x |
| espnmediazone.com | 1.85% | 10.12x |
| sports-reference.com | 5.30% | 10.11x |
| landofbasketball.com | 1.29% | 10.10x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 4.38x |
| Fantasy Sports | 4.71% | 4.20x |
| Sports Apparel | 0.23% | 4.02x |
| South Carolina Travel | 0.10% | 3.95x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.36% | 3.95x |
| Cars, Travel & Food | 0.18% | 3.85x |
| News Cluster | 10.79% | 3.84x |
| Lacrosse College Athletics | 0.44% | 3.83x |
| Illinois College Sports | 0.18% | 3.83x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 3.80x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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