Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 36.3 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.77% 4.01x
NBA Fans 9.93% 3.92x
NCAA Fans 8.43% 3.89x
ESPN Enthusiasts 9.30% 3.88x
Fantasy Football Enthusiasts 9.27% 3.87x
Olympic Sports Enthusiasts 10.56% 3.84x
Texas Activity Researchers 7.36% 3.80x
Nashville Activity Researchers 7.25% 3.79x
NFL Fans 8.36% 3.79x
Luxury Coupe Auto Intenders 5.27% 3.78x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.06x
Carhartt 0.11% 1.03x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 1.25% 6.23x
footballdb.com 2.18% 6.08x
fangraphs.com 2.09% 6.07x
sports-reference.com 4.92% 6.04x
baseball-reference.com 7.71% 6.01x
nbadraft.net 1.02% 5.99x
pro-football-reference.com 8.88% 5.96x
rotoworld.com 2.00% 5.92x
basketball-reference.com 6.40% 5.85x
milb.com 3.56% 5.85x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.07% 3.78x
Cars, Travel & Food 0.01% 3.55x
Upstate New York State Athletics 0.04% 3.55x
Florida College Athletics 0.77% 3.54x
Fantasy Sports 6.51% 3.54x
Southeast College Athletics 0.28% 3.52x
Pac 12 Sports 0.20% 3.51x
Virginia Athletics 0.09% 3.48x
Tennis, Golf & Boxing 1.46% 3.42x
Lacrosse College Athletics 0.21% 3.40x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male