Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 24.7 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.83% 3.95x
NBA Fans 9.74% 3.87x
NCAA Fans 7.82% 3.83x
Fantasy Football Enthusiasts 9.41% 3.82x
ESPN Enthusiasts 8.96% 3.78x
Orlando Activities Researchers 5.67% 3.76x
Texas Activity Researchers 6.37% 3.74x
Nashville Activity Researchers 5.93% 3.73x
Mens Business Clothes Shoppers 6.77% 3.72x
Olympic Sports Enthusiasts 9.79% 3.68x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is rotoworld.com.

Website Composition Index
rotoworld.com 1.32% 7.30x
footballdb.com 1.65% 7.23x
nbadraft.net 1.21% 7.13x
sports-reference.com 4.76% 7.08x
pro-football-reference.com 8.37% 6.99x
fbschedules.com 2.45% 6.94x
baseball-reference.com 8.65% 6.89x
baseballamerica.com 2.06% 6.73x
basketball-reference.com 7.55% 6.73x
fangraphs.com 2.70% 6.63x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.02% 3.56x
Fantasy Sports 5.18% 3.55x
Florida College Athletics 0.26% 3.53x
Mid-Atlantic Beaches 0.02% 3.47x
Electronic Cabling 0.01% 3.38x
Illinois Education 0.01% 3.37x
Virginia Athletics 0.05% 3.34x
Illinois 0.04% 3.33x
Cuba & Mexico Media 0.03% 3.33x
Disease Cluster 0.03% 3.32x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male