Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 35.1 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 6.74% 4.27x
Baseball Enthusiasts 6.81% 4.26x
NBA Fans 7.02% 4.17x
ESPN Enthusiasts 6.20% 4.15x
Basketball Enthusiasts 7.61% 4.14x
Fantasy Football Enthusiasts 6.39% 4.10x
NFL Fans 6.08% 4.03x
NCAA Fans 6.67% 4.03x
March Madness Enthusiasts 6.51% 3.96x
Olympic Sports Enthusiasts 12.02% 3.94x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.26x
Patagonia 0.02% 1.24x
Supreme 0.01% 1.23x
Uniqlo 0.02% 1.23x
Everlane 0.00% 1.23x
Levi Strauss 0.01% 1.21x
Kate Spade 0.02% 1.20x
Hugo Boss 0.03% 1.20x
American Apparel 0.04% 1.19x
Madewell 0.02% 1.18x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 1.65% 10.98x
nbadraft.net 1.45% 10.62x
baseballamerica.com 1.16% 10.44x
footballdb.com 1.42% 10.37x
rotoworld.com 1.97% 10.25x
fbschedules.com 2.14% 10.25x
baseball-reference.com 7.85% 10.16x
espnmediazone.com 1.85% 10.12x
sports-reference.com 5.30% 10.11x
landofbasketball.com 1.29% 10.10x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 4.38x
Fantasy Sports 4.71% 4.20x
Sports Apparel 0.23% 4.02x
South Carolina Travel 0.10% 3.95x
Assorted Topics (Viral Media, Paid Traffic) 1.36% 3.95x
Cars, Travel & Food 0.18% 3.85x
News Cluster 10.79% 3.84x
Lacrosse College Athletics 0.44% 3.83x
Illinois College Sports 0.18% 3.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 3.80x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male