Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 6.50% | 4.25x |
| NBA Fans | 6.55% | 4.12x |
| NFL Fans | 6.02% | 4.00x |
| Fantasy Football Enthusiasts | 6.08% | 3.99x |
| NCAA Fans | 6.18% | 3.99x |
| March Madness Enthusiasts | 5.65% | 3.94x |
| Olympic Sports Enthusiasts | 11.42% | 3.89x |
| Boston Red Sox Fans | 5.77% | 3.86x |
| New York Yankees Fans | 6.49% | 3.84x |
| College Football Fans | 7.04% | 3.81x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.30x |
| Uniqlo | 0.01% | 1.26x |
| Club Monaco | 0.01% | 1.25x |
| American Apparel | 0.03% | 1.25x |
| Ann Taylor | 0.02% | 1.23x |
| Saint Laurent Paris | 0.01% | 1.20x |
| Free People | 0.02% | 1.20x |
| Urban Outfitters | 0.04% | 1.20x |
| J. Crew | 0.03% | 1.20x |
| Banana Republic | 0.04% | 1.19x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is winbuzzer.com.
| Website | Composition | Index |
| winbuzzer.com | 0.01% | 11.70x |
| nbadraftroom.com | 0.00% | 11.68x |
| mydish.com | 0.01% | 11.68x |
| baseballprospectus.com | 0.23% | 11.61x |
| mlb.mlb.com | 2.58% | 11.60x |
| draftexpress.com | 0.39% | 11.60x |
| prospect361.com | 0.01% | 11.54x |
| espnfrontrow.com | 0.01% | 11.53x |
| footballzebras.com | 0.03% | 11.50x |
| pointafter.com | 0.08% | 11.49x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.09% | 4.28x |
| Washington D.C. Hotels | 0.01% | 4.05x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 1.05% | 4.01x |
| Sports Apparel | 0.23% | 3.92x |
| Pac 12 Sports | 0.62% | 3.91x |
| Southeast College Athletics | 0.58% | 3.88x |
| Fantasy Sports | 5.21% | 3.83x |
| Virginia Athletics | 0.17% | 3.82x |
| News Cluster | 6.31% | 3.79x |
| Florida College Athletics | 1.30% | 3.79x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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