Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 10.05% | 4.43x |
| Baseball Enthusiasts | 10.45% | 4.42x |
| NBA Fans | 10.78% | 4.30x |
| Football Enthusiasts | 10.85% | 4.27x |
| ESPN Enthusiasts | 9.98% | 4.26x |
| Basketball Enthusiasts | 11.35% | 4.25x |
| NCAA Fans | 9.83% | 4.24x |
| Olympic Sports Enthusiasts | 12.01% | 4.20x |
| Fantasy Football Enthusiasts | 10.10% | 4.18x |
| NFL Fans | 9.86% | 4.17x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.10% | 1.33x |
| Jos A. Bank Clothiers | 0.28% | 1.24x |
| White House Black Market | 0.36% | 1.20x |
| Topshop | 0.02% | 1.20x |
| Mens Wearhouse | 0.44% | 1.17x |
| Johnston and Murphy | 0.52% | 1.14x |
| REI | 0.01% | 1.11x |
| J. Crew | 0.02% | 1.11x |
| Club Monaco | 0.01% | 1.10x |
| Buckle | 0.25% | 1.09x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 2.40% | 8.48x |
| fangraphs.com | 2.59% | 8.22x |
| landofbasketball.com | 1.02% | 8.18x |
| sports-reference.com | 4.69% | 8.11x |
| baseball-reference.com | 10.11% | 8.01x |
| basketball-reference.com | 5.61% | 8.00x |
| bleacherreport.com | 3.28% | 7.79x |
| milb.com | 5.11% | 7.78x |
| profootballhof.com | 1.43% | 7.78x |
| nba.com | 10.55% | 7.77x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.11% | 3.97x |
| Sports Apparel | 0.13% | 3.93x |
| South Carolina Travel | 0.04% | 3.74x |
| Cars, Travel & Food | 0.10% | 3.73x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.64x |
| Pac 12 Sports | 0.39% | 3.64x |
| Southeast College Athletics | 0.45% | 3.61x |
| Online Ticket Buyers | 2.88% | 3.58x |
| Sports News & Apparel | 3.74% | 3.49x |
| Florida College Athletics | 1.13% | 3.49x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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