Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 19.8 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 6.89% | 3.95x |
| ESPN Enthusiasts | 5.07% | 3.83x |
| Washington Nationals Fans | 7.65% | 3.78x |
| San Francisco Giants Fans | 8.42% | 3.74x |
| Mens Business Clothes Shoppers | 2.60% | 3.73x |
| Meal Kit Delivery Researchers | 3.53% | 3.72x |
| Miami Marlins Fans | 13.10% | 3.69x |
| Baseball Enthusiasts | 11.38% | 3.68x |
| NBA Fans | 11.61% | 3.68x |
| Utility Workwear Shoppers | 2.39% | 3.67x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Curious about what else the Professional & Collegiate Sports audience is interested in?
Sign Up
APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 0.98x |
| Maurices | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Want to find more of the Professional & Collegiate Sports audience in the real world?
Sign Up
WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is fangraphs.com.
| Website | Composition | Index |
| fangraphs.com | 3.52% | 7.23x |
| milb.com | 5.00% | 7.12x |
| footballdb.com | 3.50% | 7.04x |
| sports-reference.com | 7.48% | 6.99x |
| baseball-reference.com | 15.39% | 6.94x |
| nba.com | 7.19% | 6.93x |
| pinstripealley.com | 1.26% | 6.80x |
| basketball-reference.com | 8.77% | 6.69x |
| baseball-almanac.com | 2.45% | 6.66x |
| pro-football-reference.com | 14.25% | 6.62x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Want to see more of the websites the Professional & Collegiate Sports audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.04% | 3.17x |
| Florida College Athletics | 0.13% | 3.15x |
| Illinois College Sports | 0.11% | 3.14x |
| Lacrosse College Athletics | 0.03% | 3.13x |
| Southeast College Athletics | 0.28% | 3.13x |
| Virginia Athletics | 0.02% | 3.04x |
| Pac 12 Sports | 0.34% | 3.01x |
| Golf Travel & Gear | 0.82% | 3.01x |
| New England & Ivy League Sports | 0.15% | 2.96x |
| Fantasy Sports | 5.20% | 2.95x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Want to see more of the Content Affinities the Professional & Collegiate Sports audience visits?
Sign Up
DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Professional & Collegiate Sports audience?
Sign Up