Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 10.40% | 4.68x |
| Baseball Enthusiasts | 10.83% | 4.65x |
| NBA Fans | 11.03% | 4.55x |
| Football Enthusiasts | 11.51% | 4.51x |
| ESPN Enthusiasts | 10.15% | 4.50x |
| NCAA Fans | 10.09% | 4.49x |
| Basketball Enthusiasts | 11.87% | 4.48x |
| Olympic Sports Enthusiasts | 12.27% | 4.45x |
| Fantasy Football Enthusiasts | 10.54% | 4.43x |
| NFL Fans | 9.82% | 4.40x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.02% | 1.19x |
| Urban Outfitters | 0.03% | 1.19x |
| Jos A. Bank Clothiers | 0.03% | 1.18x |
| Madewell | 0.01% | 1.15x |
| Zara | 0.02% | 1.15x |
| Armani | 0.01% | 1.15x |
| Kate Spade | 0.01% | 1.15x |
| Hugo Boss | 0.02% | 1.14x |
| Lululemon | 0.02% | 1.14x |
| J. Crew | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 1.91% | 8.62x |
| fangraphs.com | 2.34% | 8.32x |
| baseball-reference.com | 9.29% | 8.21x |
| landofbasketball.com | 1.01% | 8.17x |
| sports-reference.com | 4.95% | 8.10x |
| milb.com | 4.26% | 8.07x |
| bleacherreport.com | 2.55% | 7.95x |
| landof10.com | 1.03% | 7.92x |
| basketball-reference.com | 6.07% | 7.88x |
| profootballhof.com | 1.38% | 7.86x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.10% | 4.16x |
| Sports Apparel | 0.13% | 4.04x |
| Cars, Travel & Food | 0.08% | 4.02x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.91x |
| South Carolina Travel | 0.04% | 3.87x |
| Online Ticket Buyers | 2.69% | 3.73x |
| Fantasy Sports | 7.26% | 3.70x |
| Southeast College Athletics | 0.42% | 3.69x |
| Pac 12 Sports | 0.36% | 3.67x |
| Tennis, Golf & Boxing | 2.11% | 3.67x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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