Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.87% | 3.88x |
| NBA Fans | 9.02% | 3.81x |
| Fantasy Football Enthusiasts | 8.15% | 3.77x |
| ESPN Enthusiasts | 7.54% | 3.74x |
| Orlando Activities Researchers | 1.74% | 3.72x |
| Mens Business Clothes Shoppers | 3.72% | 3.71x |
| Nashville Activity Researchers | 2.55% | 3.67x |
| Meal Kit Delivery Researchers | 7.63% | 3.62x |
| Utility Workwear Shoppers | 5.77% | 3.59x |
| Olympic Sports Enthusiasts | 7.37% | 3.57x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.17x |
| Chicos | 0.01% | 1.17x |
| H&M | 0.01% | 1.12x |
| Banana Republic | 0.01% | 1.11x |
| Zumiez | 0.02% | 1.08x |
| White House Black Market | 0.01% | 1.06x |
| Urban Outfitters | 0.01% | 1.05x |
| Gap | 0.01% | 1.04x |
| The Childrens Place | 0.02% | 1.02x |
| Victoria's Secret | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.
| Website | Composition | Index |
| footballdb.com | 2.21% | 6.89x |
| baseballamerica.com | 1.61% | 6.82x |
| sports-reference.com | 4.49% | 6.79x |
| pro-football-reference.com | 7.92% | 6.70x |
| baseball-reference.com | 8.37% | 6.50x |
| basketball-reference.com | 6.79% | 6.50x |
| d1baseball.com | 1.08% | 6.35x |
| mlb.com | 15.52% | 6.32x |
| nba.com | 11.64% | 6.12x |
| fangraphs.com | 3.14% | 6.08x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.14% | 3.45x |
| Fantasy Sports | 3.88% | 3.42x |
| Virginia Athletics | 0.03% | 3.34x |
| College Sports | 0.07% | 3.32x |
| Southeast College Athletics | 0.41% | 3.29x |
| Florida College Athletics | 0.25% | 3.25x |
| Pac 12 Sports | 0.36% | 3.24x |
| Lacrosse College Athletics | 0.04% | 3.22x |
| New England & Ivy League Sports | 0.23% | 3.17x |
| Weather Information | 0.01% | 3.09x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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