Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is Baseball Enthusiasts.
| Interest | Composition | Index |
| Baseball Enthusiasts | 7.49% | 3.95x |
| MLB Fans | 8.01% | 3.94x |
| Football Enthusiasts | 7.76% | 3.87x |
| Basketball Enthusiasts | 8.08% | 3.87x |
| NBA Fans | 8.50% | 3.86x |
| ESPN Enthusiasts | 7.77% | 3.83x |
| Fantasy Football Enthusiasts | 7.77% | 3.82x |
| NCAA Fans | 7.75% | 3.76x |
| Olympic Sports Enthusiasts | 9.22% | 3.76x |
| NFL Fans | 7.57% | 3.74x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.37x |
| Bonobos | 0.09% | 1.31x |
| Jos A. Bank Clothiers | 0.33% | 1.22x |
| Club Monaco | 0.02% | 1.17x |
| Topshop | 0.02% | 1.15x |
| Mens Wearhouse | 0.51% | 1.14x |
| White House Black Market | 0.31% | 1.14x |
| Johnston and Murphy | 0.35% | 1.13x |
| Patagonia | 0.02% | 1.13x |
| Uniqlo | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 1.14% | 6.91x |
| mlb.mlb.com | 2.33% | 6.90x |
| espnmediazone.com | 1.13% | 6.83x |
| sports-reference.com | 4.80% | 6.76x |
| fangraphs.com | 2.74% | 6.72x |
| landofbasketball.com | 1.27% | 6.68x |
| basketball-reference.com | 6.63% | 6.68x |
| footballdb.com | 1.26% | 6.67x |
| pro-football-reference.com | 6.63% | 6.63x |
| baseball-reference.com | 10.42% | 6.56x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.14% | 3.57x |
| Sports Apparel | 0.18% | 3.48x |
| Fantasy Sports | 4.75% | 3.43x |
| Pac 12 Sports | 0.48% | 3.38x |
| Southeast College Athletics | 0.53% | 3.34x |
| South Carolina Travel | 0.06% | 3.27x |
| Virginia Athletics | 0.15% | 3.26x |
| Florida College Athletics | 1.27% | 3.24x |
| Cars, Travel & Food | 0.12% | 3.23x |
| Lacrosse College Athletics | 0.35% | 3.21x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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