Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 7.01% | 4.27x |
| NBA Fans | 7.13% | 4.16x |
| Fantasy Football Enthusiasts | 6.59% | 4.05x |
| NFL Fans | 6.45% | 4.05x |
| NCAA Fans | 6.71% | 4.02x |
| March Madness Enthusiasts | 5.91% | 3.97x |
| Olympic Sports Enthusiasts | 12.19% | 3.94x |
| Boston Red Sox Fans | 6.34% | 3.88x |
| College Football Fans | 7.38% | 3.87x |
| Liberal News Readers | 5.53% | 3.86x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.27x |
| Intermix | 0.01% | 1.21x |
| Everlane | 0.00% | 1.20x |
| Urban Outfitters | 0.04% | 1.20x |
| American Apparel | 0.03% | 1.19x |
| Hugo Boss | 0.02% | 1.15x |
| The North Face | 0.02% | 1.15x |
| Patagonia | 0.01% | 1.15x |
| Ann Taylor | 0.02% | 1.15x |
| Kate Spade | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 2.17% | 11.29x |
| nbadraft.net | 1.53% | 10.75x |
| fbschedules.com | 2.72% | 10.65x |
| milb.com | 3.16% | 10.50x |
| baseball-reference.com | 8.32% | 10.48x |
| fangraphs.com | 2.53% | 10.40x |
| landofbasketball.com | 1.26% | 10.39x |
| espnmediazone.com | 2.10% | 10.31x |
| rotoworld.com | 2.28% | 10.30x |
| basketball-reference.com | 5.26% | 10.15x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 4.22x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 1.31% | 4.03x |
| Illinois College Sports | 0.13% | 4.03x |
| Fantasy Sports | 5.41% | 4.02x |
| Southeast College Athletics | 0.61% | 3.92x |
| Pac 12 Sports | 0.67% | 3.91x |
| Virginia Athletics | 0.18% | 3.88x |
| Lacrosse College Athletics | 0.48% | 3.87x |
| Florida College Athletics | 1.40% | 3.86x |
| South Carolina Travel | 0.13% | 3.84x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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