Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.83% | 3.95x |
| NBA Fans | 9.74% | 3.87x |
| NCAA Fans | 7.82% | 3.83x |
| Fantasy Football Enthusiasts | 9.41% | 3.82x |
| ESPN Enthusiasts | 8.96% | 3.78x |
| Orlando Activities Researchers | 5.67% | 3.76x |
| Texas Activity Researchers | 6.37% | 3.74x |
| Nashville Activity Researchers | 5.93% | 3.73x |
| Mens Business Clothes Shoppers | 6.77% | 3.72x |
| Olympic Sports Enthusiasts | 9.79% | 3.68x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 0.97x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is rotoworld.com.
| Website | Composition | Index |
| rotoworld.com | 1.32% | 7.30x |
| footballdb.com | 1.65% | 7.23x |
| nbadraft.net | 1.21% | 7.13x |
| sports-reference.com | 4.76% | 7.08x |
| pro-football-reference.com | 8.37% | 6.99x |
| fbschedules.com | 2.45% | 6.94x |
| baseball-reference.com | 8.65% | 6.89x |
| baseballamerica.com | 2.06% | 6.73x |
| basketball-reference.com | 7.55% | 6.73x |
| fangraphs.com | 2.70% | 6.63x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.02% | 3.56x |
| Fantasy Sports | 5.18% | 3.55x |
| Florida College Athletics | 0.26% | 3.53x |
| Mid-Atlantic Beaches | 0.02% | 3.47x |
| Electronic Cabling | 0.01% | 3.38x |
| Illinois Education | 0.01% | 3.37x |
| Virginia Athletics | 0.05% | 3.34x |
| Illinois | 0.04% | 3.33x |
| Cuba & Mexico Media | 0.03% | 3.33x |
| Disease Cluster | 0.03% | 3.32x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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