Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.82% | 3.92x |
| NBA Fans | 10.06% | 3.84x |
| NCAA Fans | 8.74% | 3.82x |
| Fantasy Football Enthusiasts | 9.76% | 3.79x |
| ESPN Enthusiasts | 9.06% | 3.79x |
| Luxury Coupe Auto Intenders | 6.60% | 3.75x |
| Olympic Sports Enthusiasts | 10.69% | 3.74x |
| Texas Activity Researchers | 7.74% | 3.73x |
| Nashville Activity Researchers | 7.54% | 3.73x |
| Orlando Activities Researchers | 7.93% | 3.70x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.10x |
| Victoria's Secret | 0.01% | 1.09x |
| Mens Wearhouse | 0.01% | 1.07x |
| Carhartt | 0.15% | 1.01x |
| Maurices | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.
| Website | Composition | Index |
| footballdb.com | 1.93% | 6.28x |
| fangraphs.com | 1.81% | 6.23x |
| sports-reference.com | 4.97% | 6.20x |
| fbschedules.com | 3.01% | 6.16x |
| pro-football-reference.com | 8.73% | 6.14x |
| nba.com | 8.23% | 6.10x |
| baseball-reference.com | 7.97% | 6.09x |
| rotoworld.com | 1.75% | 6.08x |
| milb.com | 3.08% | 6.06x |
| mlb.com | 12.38% | 6.03x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.06% | 3.76x |
| Florida College Athletics | 0.61% | 3.61x |
| Southeast College Athletics | 0.23% | 3.59x |
| Upstate New York State Athletics | 0.03% | 3.57x |
| Fantasy Sports | 5.76% | 3.56x |
| Virginia Athletics | 0.07% | 3.55x |
| Pac 12 Sports | 0.14% | 3.53x |
| College Sports | 0.22% | 3.46x |
| Lacrosse College Athletics | 0.17% | 3.45x |
| Tennis, Golf & Boxing | 1.17% | 3.45x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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