Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 35.7 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 11.90% 4.02x
Baseball Enthusiasts 12.21% 3.98x
Football Enthusiasts 12.47% 3.89x
NBA Fans 13.20% 3.88x
ESPN Enthusiasts 11.53% 3.88x
Basketball Enthusiasts 13.10% 3.84x
NCAA Fans 12.42% 3.84x
Fantasy Football Enthusiasts 11.88% 3.82x
Olympic Sports Enthusiasts 14.57% 3.80x
NFL Fans 10.98% 3.80x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 1.17x
Ann Taylor 0.01% 1.13x
REI 0.01% 1.13x
Free People 0.02% 1.13x
Urban Outfitters 0.03% 1.12x
Lululemon 0.03% 1.12x
Armani 0.02% 1.11x
Chicos 0.04% 1.11x
American Apparel 0.02% 1.11x
Madewell 0.02% 1.11x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 1.62% 6.97x
fangraphs.com 2.25% 6.78x
profootballhof.com 1.21% 6.71x
baseball-reference.com 8.45% 6.70x
sports-reference.com 5.19% 6.62x
milb.com 3.72% 6.56x
footballdb.com 2.71% 6.51x
rotoworld.com 2.34% 6.48x
bleacherreport.com 2.00% 6.47x
basketball-reference.com 6.10% 6.45x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.08% 3.67x
Cars, Travel & Food 0.05% 3.51x
Southeast College Athletics 0.35% 3.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.42x
Sports Apparel 0.16% 3.41x
Pac 12 Sports 0.30% 3.38x
Fantasy Sports 7.37% 3.37x
Virginia Athletics 0.11% 3.36x
Florida College Athletics 0.97% 3.34x
Tennis, Golf & Boxing 1.80% 3.32x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male