Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 18.8 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.87% 3.88x
NBA Fans 9.02% 3.81x
Fantasy Football Enthusiasts 8.15% 3.77x
ESPN Enthusiasts 7.54% 3.74x
Orlando Activities Researchers 1.74% 3.72x
Mens Business Clothes Shoppers 3.72% 3.71x
Nashville Activity Researchers 2.55% 3.67x
Meal Kit Delivery Researchers 7.63% 3.62x
Utility Workwear Shoppers 5.77% 3.59x
Olympic Sports Enthusiasts 7.37% 3.57x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is LOFT.

Location Composition Index
LOFT 0.01% 1.17x
Chicos 0.01% 1.17x
H&M 0.01% 1.12x
Banana Republic 0.01% 1.11x
Zumiez 0.02% 1.08x
White House Black Market 0.01% 1.06x
Urban Outfitters 0.01% 1.05x
Gap 0.01% 1.04x
The Childrens Place 0.02% 1.02x
Victoria's Secret 0.02% 1.02x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.

Website Composition Index
footballdb.com 2.21% 6.89x
baseballamerica.com 1.61% 6.82x
sports-reference.com 4.49% 6.79x
pro-football-reference.com 7.92% 6.70x
baseball-reference.com 8.37% 6.50x
basketball-reference.com 6.79% 6.50x
d1baseball.com 1.08% 6.35x
mlb.com 15.52% 6.32x
nba.com 11.64% 6.12x
fangraphs.com 3.14% 6.08x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.14% 3.45x
Fantasy Sports 3.88% 3.42x
Virginia Athletics 0.03% 3.34x
College Sports 0.07% 3.32x
Southeast College Athletics 0.41% 3.29x
Florida College Athletics 0.25% 3.25x
Pac 12 Sports 0.36% 3.24x
Lacrosse College Athletics 0.04% 3.22x
New England & Ivy League Sports 0.23% 3.17x
Weather Information 0.01% 3.09x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male