Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 32.6 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 7.36% 3.57x
MLB Fans 7.21% 3.56x
Football Enthusiasts 7.68% 3.52x
Basketball Enthusiasts 7.93% 3.52x
ESPN Enthusiasts 6.80% 3.49x
NBA Fans 7.36% 3.48x
Fantasy Football Enthusiasts 6.71% 3.47x
NCAA Fans 6.78% 3.41x
NFL Fans 6.64% 3.37x
March Madness Enthusiasts 6.17% 3.37x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Supreme.

Location Composition Index
Supreme 0.01% 1.27x
Bonobos 0.07% 1.26x
Jos A. Bank Clothiers 0.35% 1.18x
Johnston and Murphy 0.16% 1.16x
Topshop 0.01% 1.13x
The North Face 0.03% 1.12x
Free People 0.03% 1.12x
Mens Wearhouse 0.55% 1.11x
Ann Taylor 0.03% 1.11x
Lululemon 0.07% 1.10x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 2.21% 7.50x
nbadraft.net 1.28% 7.44x
espnmediazone.com 1.35% 7.34x
footballdb.com 1.25% 7.33x
sports-reference.com 5.22% 7.31x
baseballamerica.com 1.84% 7.24x
rotoworld.com 1.81% 7.23x
pro-football-reference.com 6.78% 7.23x
d1baseball.com 1.10% 7.14x
fangraphs.com 2.86% 7.13x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.15% 3.20x
Fantasy Sports 4.86% 3.13x
Sports Apparel 0.21% 3.12x
Pac 12 Sports 0.61% 3.08x
Southeast College Athletics 0.59% 3.03x
Florida College Athletics 1.37% 3.01x
Virginia Athletics 0.16% 2.98x
Lacrosse College Athletics 0.34% 2.94x
South Carolina Travel 0.07% 2.93x
Upstate New York State Athletics 0.05% 2.92x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male