Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 26 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 7.11% | 3.88x |
| NCAA Fans | 6.87% | 3.80x |
| NBA Fans | 8.72% | 3.79x |
| ESPN Enthusiasts | 6.99% | 3.75x |
| Fantasy Football Enthusiasts | 8.32% | 3.72x |
| Luxury Coupe Auto Intenders | 5.40% | 3.72x |
| Olympic Sports Enthusiasts | 8.37% | 3.71x |
| Nashville Activity Researchers | 6.99% | 3.70x |
| Orlando Activities Researchers | 7.15% | 3.68x |
| NFL Fans | 7.05% | 3.67x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.23x |
| Express | 0.01% | 1.17x |
| Old Navy | 0.02% | 1.09x |
| Maurices | 0.02% | 1.08x |
| Victoria's Secret | 0.01% | 1.07x |
| Journeys | 0.01% | 1.05x |
| Mens Wearhouse | 0.01% | 1.05x |
| Carhartt | 0.14% | 1.02x |
| The Childrens Place | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.
| Website | Composition | Index |
| footballdb.com | 1.75% | 5.78x |
| sports-reference.com | 4.77% | 5.75x |
| fangraphs.com | 1.98% | 5.70x |
| baseballamerica.com | 1.34% | 5.68x |
| fbschedules.com | 2.65% | 5.66x |
| milb.com | 2.94% | 5.64x |
| baseball-reference.com | 8.66% | 5.64x |
| pro-football-reference.com | 8.47% | 5.63x |
| nbadraft.net | 1.04% | 5.60x |
| basketball-reference.com | 7.27% | 5.55x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.04% | 3.80x |
| Florida College Athletics | 0.45% | 3.60x |
| Virginia Athletics | 0.05% | 3.56x |
| Southeast College Athletics | 0.17% | 3.55x |
| Lacrosse College Athletics | 0.12% | 3.53x |
| College Sports | 0.16% | 3.50x |
| New England & Ivy League Sports | 0.30% | 3.48x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 3.47x |
| Pac 12 Sports | 0.10% | 3.47x |
| Weather Information | 0.15% | 3.46x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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