Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 34.6 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 34.6 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.82% 3.92x
NBA Fans 10.06% 3.84x
NCAA Fans 8.74% 3.82x
Fantasy Football Enthusiasts 9.76% 3.79x
ESPN Enthusiasts 9.06% 3.79x
Luxury Coupe Auto Intenders 6.60% 3.75x
Olympic Sports Enthusiasts 10.69% 3.74x
Texas Activity Researchers 7.74% 3.73x
Nashville Activity Researchers 7.54% 3.73x
Orlando Activities Researchers 7.93% 3.70x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.10x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.15% 1.01x
Maurices 0.01% 0.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.

Website Composition Index
footballdb.com 1.93% 6.28x
fangraphs.com 1.81% 6.23x
sports-reference.com 4.97% 6.20x
fbschedules.com 3.01% 6.16x
pro-football-reference.com 8.73% 6.14x
nba.com 8.23% 6.10x
baseball-reference.com 7.97% 6.09x
rotoworld.com 1.75% 6.08x
milb.com 3.08% 6.06x
mlb.com 12.38% 6.03x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.06% 3.76x
Florida College Athletics 0.61% 3.61x
Southeast College Athletics 0.23% 3.59x
Upstate New York State Athletics 0.03% 3.57x
Fantasy Sports 5.76% 3.56x
Virginia Athletics 0.07% 3.55x
Pac 12 Sports 0.14% 3.53x
College Sports 0.22% 3.46x
Lacrosse College Athletics 0.17% 3.45x
Tennis, Golf & Boxing 1.17% 3.45x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male