Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 23.7 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.92% 4.40x
NBA Fans 9.90% 4.24x
NCAA Fans 7.32% 4.22x
ESPN Enthusiasts 9.08% 4.17x
Orlando Activities Researchers 3.92% 4.16x
Mens Business Clothes Shoppers 5.58% 4.13x
Fantasy Football Enthusiasts 9.36% 4.12x
Nashville Activity Researchers 4.48% 4.10x
Texas Activity Researchers 4.55% 4.09x
Olympic Sports Enthusiasts 9.36% 4.03x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.17x
Talbots 0.02% 1.16x
J. Crew 0.02% 1.13x
Eddie Bauer 0.01% 1.11x
Gap 0.03% 1.11x
Banana Republic 0.02% 1.10x
LOFT 0.03% 1.10x
Chicos 0.03% 1.08x
Jos A. Bank Clothiers 0.02% 1.08x
Mens Wearhouse 0.03% 1.07x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is baseballamerica.com.

Website Composition Index
baseballamerica.com 1.60% 7.88x
baseball-reference.com 8.15% 7.75x
fangraphs.com 2.51% 7.63x
sports-reference.com 4.90% 7.61x
fbschedules.com 1.71% 7.57x
basketball-reference.com 6.43% 7.53x
milb.com 5.76% 7.50x
footballdb.com 2.73% 7.45x
pro-football-reference.com 9.27% 7.34x
mlb.com 19.86% 7.24x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.12% 3.60x
Virginia Athletics 0.03% 3.57x
Florida College Athletics 0.20% 3.57x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 3.54x
Fantasy Sports 5.29% 3.50x
Pac 12 Sports 0.35% 3.47x
Golf Travel & Gear 1.31% 3.44x
College Sports 0.07% 3.42x
Celebrity Gossip 0.14% 3.42x
Southeast College Athletics 0.30% 3.42x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male