Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 33.2 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.2 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 10.05% 4.43x
Baseball Enthusiasts 10.45% 4.42x
NBA Fans 10.78% 4.30x
Football Enthusiasts 10.85% 4.27x
ESPN Enthusiasts 9.98% 4.26x
Basketball Enthusiasts 11.35% 4.25x
NCAA Fans 9.83% 4.24x
Olympic Sports Enthusiasts 12.01% 4.20x
Fantasy Football Enthusiasts 10.10% 4.18x
NFL Fans 9.86% 4.17x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.33x
Jos A. Bank Clothiers 0.28% 1.24x
White House Black Market 0.36% 1.20x
Topshop 0.02% 1.20x
Mens Wearhouse 0.44% 1.17x
Johnston and Murphy 0.52% 1.14x
REI 0.01% 1.11x
J. Crew 0.02% 1.11x
Club Monaco 0.01% 1.10x
Buckle 0.25% 1.09x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 2.40% 8.48x
fangraphs.com 2.59% 8.22x
landofbasketball.com 1.02% 8.18x
sports-reference.com 4.69% 8.11x
baseball-reference.com 10.11% 8.01x
basketball-reference.com 5.61% 8.00x
bleacherreport.com 3.28% 7.79x
milb.com 5.11% 7.78x
profootballhof.com 1.43% 7.78x
nba.com 10.55% 7.77x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.11% 3.97x
Sports Apparel 0.13% 3.93x
South Carolina Travel 0.04% 3.74x
Cars, Travel & Food 0.10% 3.73x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.64x
Pac 12 Sports 0.39% 3.64x
Southeast College Athletics 0.45% 3.61x
Online Ticket Buyers 2.88% 3.58x
Sports News & Apparel 3.74% 3.49x
Florida College Athletics 1.13% 3.49x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male