Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 25.2 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.62% 4.03x
NCAA Fans 7.77% 3.91x
NBA Fans 9.53% 3.91x
ESPN Enthusiasts 8.88% 3.86x
Fantasy Football Enthusiasts 9.24% 3.84x
Orlando Activities Researchers 5.02% 3.83x
Nashville Activity Researchers 5.49% 3.79x
Mens Business Clothes Shoppers 7.19% 3.79x
Texas Activity Researchers 5.79% 3.78x
Olympic Sports Enthusiasts 9.08% 3.78x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.22x
Gymboree 0.02% 1.15x
Banana Republic 0.02% 1.14x
Gap 0.02% 1.13x
J. Crew 0.01% 1.12x
LOFT 0.02% 1.11x
Talbots 0.02% 1.11x
Old Navy 0.04% 1.09x
Mens Wearhouse 0.03% 1.08x
Dressbarn 0.02% 1.07x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.

Website Composition Index
nbadraft.net 1.01% 7.47x
baseballamerica.com 1.99% 7.30x
sports-reference.com 4.38% 7.26x
basketball-reference.com 6.63% 7.19x
baseball-reference.com 9.09% 7.17x
fbschedules.com 2.07% 7.13x
footballdb.com 1.75% 7.11x
fangraphs.com 2.98% 7.08x
pro-football-reference.com 7.92% 7.00x
nba.com 10.48% 6.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.01% 3.73x
Virginia Athletics 0.04% 3.58x
Florida College Athletics 0.21% 3.53x
Illinois College Sports 0.09% 3.52x
College Sports 0.08% 3.46x
Pac 12 Sports 0.31% 3.40x
Illinois 0.01% 3.40x
Cuba & Mexico Media 0.02% 3.40x
Southeast College Athletics 0.25% 3.37x
Disease Cluster 0.01% 3.35x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male