Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 35.5 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 10.40% 4.68x
Baseball Enthusiasts 10.83% 4.65x
NBA Fans 11.03% 4.55x
Football Enthusiasts 11.51% 4.51x
ESPN Enthusiasts 10.15% 4.50x
NCAA Fans 10.09% 4.49x
Basketball Enthusiasts 11.87% 4.48x
Olympic Sports Enthusiasts 12.27% 4.45x
Fantasy Football Enthusiasts 10.54% 4.43x
NFL Fans 9.82% 4.40x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.19x
Urban Outfitters 0.03% 1.19x
Jos A. Bank Clothiers 0.03% 1.18x
Madewell 0.01% 1.15x
Zara 0.02% 1.15x
Armani 0.01% 1.15x
Kate Spade 0.01% 1.15x
Hugo Boss 0.02% 1.14x
Lululemon 0.02% 1.14x
J. Crew 0.03% 1.14x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 1.91% 8.62x
fangraphs.com 2.34% 8.32x
baseball-reference.com 9.29% 8.21x
landofbasketball.com 1.01% 8.17x
sports-reference.com 4.95% 8.10x
milb.com 4.26% 8.07x
bleacherreport.com 2.55% 7.95x
landof10.com 1.03% 7.92x
basketball-reference.com 6.07% 7.88x
profootballhof.com 1.38% 7.86x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.10% 4.16x
Sports Apparel 0.13% 4.04x
Cars, Travel & Food 0.08% 4.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.91x
South Carolina Travel 0.04% 3.87x
Online Ticket Buyers 2.69% 3.73x
Fantasy Sports 7.26% 3.70x
Southeast College Athletics 0.42% 3.69x
Pac 12 Sports 0.36% 3.67x
Tennis, Golf & Boxing 2.11% 3.67x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male