Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is Baseball Enthusiasts.
| Interest | Composition | Index |
| Baseball Enthusiasts | 6.26% | 4.34x |
| MLB Fans | 6.09% | 4.32x |
| Basketball Enthusiasts | 6.99% | 4.26x |
| Football Enthusiasts | 6.75% | 4.26x |
| NBA Fans | 6.56% | 4.23x |
| ESPN Enthusiasts | 6.09% | 4.22x |
| Fantasy Football Enthusiasts | 6.08% | 4.18x |
| NCAA Fans | 6.20% | 4.08x |
| NFL Fans | 5.98% | 4.07x |
| Boston Red Sox Fans | 5.21% | 4.04x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.25% | 1.18x |
| Mens Wearhouse | 0.37% | 1.07x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 1.17% | 9.48x |
| mlb.mlb.com | 2.13% | 9.36x |
| footballdb.com | 1.30% | 9.12x |
| espnmediazone.com | 1.54% | 9.10x |
| rotoworld.com | 1.95% | 9.03x |
| sports-reference.com | 5.50% | 8.97x |
| baseballamerica.com | 1.47% | 8.97x |
| pro-football-reference.com | 7.30% | 8.87x |
| fangraphs.com | 2.66% | 8.77x |
| fbschedules.com | 2.06% | 8.76x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 4.63% | 3.77x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.67% | 3.43x |
| Online Ticket Buyers | 3.78% | 3.39x |
| News Cluster | 12.14% | 3.36x |
| Sports News & Apparel | 4.47% | 3.30x |
| Smart Travel | 1.76% | 3.28x |
| Sports - Climbing, Non-traditional | 1.66% | 3.26x |
| Tennis, Golf & Boxing | 2.33% | 3.25x |
| Latest Sports News | 15.61% | 3.24x |
| Golf Travel & Gear | 3.09% | 3.17x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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