Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 23.2 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 23.2 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 10.66% 4.17x
Luxury Coupe Auto Intenders 5.06% 4.11x
NCAA Fans 10.15% 4.09x
NBA Fans 11.95% 4.08x
Texas Activity Researchers 8.43% 4.01x
Orlando Activities Researchers 7.96% 4.00x
ESPN Enthusiasts 11.05% 4.00x
Nashville Activity Researchers 8.12% 4.00x
Olympic Sports Enthusiasts 12.27% 3.98x
Fantasy Football Enthusiasts 11.76% 3.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.16x
Victoria's Secret 0.01% 1.11x
Old Navy 0.02% 1.05x
The Childrens Place 0.01% 1.03x
Journeys 0.01% 1.00x
Maurices 0.01% 0.97x
Carhartt 0.12% 0.97x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is fangraphs.com.

Website Composition Index
fangraphs.com 1.80% 8.67x
milb.com 2.37% 8.53x
baseball-reference.com 7.71% 8.47x
sports-reference.com 4.72% 8.41x
baseballamerica.com 1.27% 8.30x
footballdb.com 2.14% 8.26x
fbschedules.com 2.56% 8.23x
basketball-reference.com 6.82% 8.20x
nba.com 8.68% 8.08x
pro-football-reference.com 9.33% 8.06x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.04% 4.02x
Florida College Athletics 0.41% 3.93x
Lacrosse College Athletics 0.10% 3.88x
Southeast College Athletics 0.16% 3.86x
Upstate New York State Athletics 0.02% 3.86x
College Sports 0.13% 3.84x
Tennis, Golf & Boxing 0.75% 3.80x
New England & Ivy League Sports 0.25% 3.79x
Virginia Athletics 0.05% 3.79x
Pac 12 Sports 0.10% 3.76x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male