Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 26 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 26 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 7.11% 3.88x
NCAA Fans 6.87% 3.80x
NBA Fans 8.72% 3.79x
ESPN Enthusiasts 6.99% 3.75x
Fantasy Football Enthusiasts 8.32% 3.72x
Luxury Coupe Auto Intenders 5.40% 3.72x
Olympic Sports Enthusiasts 8.37% 3.71x
Nashville Activity Researchers 6.99% 3.70x
Orlando Activities Researchers 7.15% 3.68x
NFL Fans 7.05% 3.67x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Chicos.

Location Composition Index
Chicos 0.01% 1.23x
Express 0.01% 1.17x
Old Navy 0.02% 1.09x
Maurices 0.02% 1.08x
Victoria's Secret 0.01% 1.07x
Journeys 0.01% 1.05x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.14% 1.02x
The Childrens Place 0.01% 1.02x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is footballdb.com.

Website Composition Index
footballdb.com 1.75% 5.78x
sports-reference.com 4.77% 5.75x
fangraphs.com 1.98% 5.70x
baseballamerica.com 1.34% 5.68x
fbschedules.com 2.65% 5.66x
milb.com 2.94% 5.64x
baseball-reference.com 8.66% 5.64x
pro-football-reference.com 8.47% 5.63x
nbadraft.net 1.04% 5.60x
basketball-reference.com 7.27% 5.55x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.04% 3.80x
Florida College Athletics 0.45% 3.60x
Virginia Athletics 0.05% 3.56x
Southeast College Athletics 0.17% 3.55x
Lacrosse College Athletics 0.12% 3.53x
College Sports 0.16% 3.50x
New England & Ivy League Sports 0.30% 3.48x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 3.47x
Pac 12 Sports 0.10% 3.47x
Weather Information 0.15% 3.46x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male