Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.92% | 4.40x |
| NBA Fans | 9.90% | 4.24x |
| NCAA Fans | 7.32% | 4.22x |
| ESPN Enthusiasts | 9.08% | 4.17x |
| Orlando Activities Researchers | 3.92% | 4.16x |
| Mens Business Clothes Shoppers | 5.58% | 4.13x |
| Fantasy Football Enthusiasts | 9.36% | 4.12x |
| Nashville Activity Researchers | 4.48% | 4.10x |
| Texas Activity Researchers | 4.55% | 4.09x |
| Olympic Sports Enthusiasts | 9.36% | 4.03x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.17x |
| Talbots | 0.02% | 1.16x |
| J. Crew | 0.02% | 1.13x |
| Eddie Bauer | 0.01% | 1.11x |
| Gap | 0.03% | 1.11x |
| Banana Republic | 0.02% | 1.10x |
| LOFT | 0.03% | 1.10x |
| Chicos | 0.03% | 1.08x |
| Jos A. Bank Clothiers | 0.02% | 1.08x |
| Mens Wearhouse | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is baseballamerica.com.
| Website | Composition | Index |
| baseballamerica.com | 1.60% | 7.88x |
| baseball-reference.com | 8.15% | 7.75x |
| fangraphs.com | 2.51% | 7.63x |
| sports-reference.com | 4.90% | 7.61x |
| fbschedules.com | 1.71% | 7.57x |
| basketball-reference.com | 6.43% | 7.53x |
| milb.com | 5.76% | 7.50x |
| footballdb.com | 2.73% | 7.45x |
| pro-football-reference.com | 9.27% | 7.34x |
| mlb.com | 19.86% | 7.24x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.12% | 3.60x |
| Virginia Athletics | 0.03% | 3.57x |
| Florida College Athletics | 0.20% | 3.57x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.07% | 3.54x |
| Fantasy Sports | 5.29% | 3.50x |
| Pac 12 Sports | 0.35% | 3.47x |
| Golf Travel & Gear | 1.31% | 3.44x |
| College Sports | 0.07% | 3.42x |
| Celebrity Gossip | 0.14% | 3.42x |
| Southeast College Athletics | 0.30% | 3.42x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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