Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 36.3 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 8.77% | 4.01x |
| NBA Fans | 9.93% | 3.92x |
| NCAA Fans | 8.43% | 3.89x |
| ESPN Enthusiasts | 9.30% | 3.88x |
| Fantasy Football Enthusiasts | 9.27% | 3.87x |
| Olympic Sports Enthusiasts | 10.56% | 3.84x |
| Texas Activity Researchers | 7.36% | 3.80x |
| Nashville Activity Researchers | 7.25% | 3.79x |
| NFL Fans | 8.36% | 3.79x |
| Luxury Coupe Auto Intenders | 5.27% | 3.78x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.06x |
| Carhartt | 0.11% | 1.03x |
| Victoria's Secret | 0.01% | 1.02x |
| Mens Wearhouse | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 1.25% | 6.23x |
| footballdb.com | 2.18% | 6.08x |
| fangraphs.com | 2.09% | 6.07x |
| sports-reference.com | 4.92% | 6.04x |
| baseball-reference.com | 7.71% | 6.01x |
| nbadraft.net | 1.02% | 5.99x |
| pro-football-reference.com | 8.88% | 5.96x |
| rotoworld.com | 2.00% | 5.92x |
| basketball-reference.com | 6.40% | 5.85x |
| milb.com | 3.56% | 5.85x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.07% | 3.78x |
| Cars, Travel & Food | 0.01% | 3.55x |
| Upstate New York State Athletics | 0.04% | 3.55x |
| Florida College Athletics | 0.77% | 3.54x |
| Fantasy Sports | 6.51% | 3.54x |
| Southeast College Athletics | 0.28% | 3.52x |
| Pac 12 Sports | 0.20% | 3.51x |
| Virginia Athletics | 0.09% | 3.48x |
| Tennis, Golf & Boxing | 1.46% | 3.42x |
| Lacrosse College Athletics | 0.21% | 3.40x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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