Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 32.5 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 7.01% 4.27x
NBA Fans 7.13% 4.16x
Fantasy Football Enthusiasts 6.59% 4.05x
NFL Fans 6.45% 4.05x
NCAA Fans 6.71% 4.02x
March Madness Enthusiasts 5.91% 3.97x
Olympic Sports Enthusiasts 12.19% 3.94x
Boston Red Sox Fans 6.34% 3.88x
College Football Fans 7.38% 3.87x
Liberal News Readers 5.53% 3.86x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.27x
Intermix 0.01% 1.21x
Everlane 0.00% 1.20x
Urban Outfitters 0.04% 1.20x
American Apparel 0.03% 1.19x
Hugo Boss 0.02% 1.15x
The North Face 0.02% 1.15x
Patagonia 0.01% 1.15x
Ann Taylor 0.02% 1.15x
Kate Spade 0.02% 1.15x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.

Website Composition Index
mlb.mlb.com 2.17% 11.29x
nbadraft.net 1.53% 10.75x
fbschedules.com 2.72% 10.65x
milb.com 3.16% 10.50x
baseball-reference.com 8.32% 10.48x
fangraphs.com 2.53% 10.40x
landofbasketball.com 1.26% 10.39x
espnmediazone.com 2.10% 10.31x
rotoworld.com 2.28% 10.30x
basketball-reference.com 5.26% 10.15x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 4.22x
Assorted Topics #11662 (Viral Media, Paid Traffic) 1.31% 4.03x
Illinois College Sports 0.13% 4.03x
Fantasy Sports 5.41% 4.02x
Southeast College Athletics 0.61% 3.92x
Pac 12 Sports 0.67% 3.91x
Virginia Athletics 0.18% 3.88x
Lacrosse College Athletics 0.48% 3.87x
Florida College Athletics 1.40% 3.86x
South Carolina Travel 0.13% 3.84x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male