Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 35.7 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 11.90% | 4.02x |
| Baseball Enthusiasts | 12.21% | 3.98x |
| Football Enthusiasts | 12.47% | 3.89x |
| NBA Fans | 13.20% | 3.88x |
| ESPN Enthusiasts | 11.53% | 3.88x |
| Basketball Enthusiasts | 13.10% | 3.84x |
| NCAA Fans | 12.42% | 3.84x |
| Fantasy Football Enthusiasts | 11.88% | 3.82x |
| Olympic Sports Enthusiasts | 14.57% | 3.80x |
| NFL Fans | 10.98% | 3.80x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 1.17x |
| Ann Taylor | 0.01% | 1.13x |
| REI | 0.01% | 1.13x |
| Free People | 0.02% | 1.13x |
| Urban Outfitters | 0.03% | 1.12x |
| Lululemon | 0.03% | 1.12x |
| Armani | 0.02% | 1.11x |
| Chicos | 0.04% | 1.11x |
| American Apparel | 0.02% | 1.11x |
| Madewell | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is mlb.mlb.com.
| Website | Composition | Index |
| mlb.mlb.com | 1.62% | 6.97x |
| fangraphs.com | 2.25% | 6.78x |
| profootballhof.com | 1.21% | 6.71x |
| baseball-reference.com | 8.45% | 6.70x |
| sports-reference.com | 5.19% | 6.62x |
| milb.com | 3.72% | 6.56x |
| footballdb.com | 2.71% | 6.51x |
| rotoworld.com | 2.34% | 6.48x |
| bleacherreport.com | 2.00% | 6.47x |
| basketball-reference.com | 6.10% | 6.45x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.08% | 3.67x |
| Cars, Travel & Food | 0.05% | 3.51x |
| Southeast College Athletics | 0.35% | 3.45x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.42x |
| Sports Apparel | 0.16% | 3.41x |
| Pac 12 Sports | 0.30% | 3.38x |
| Fantasy Sports | 7.37% | 3.37x |
| Virginia Athletics | 0.11% | 3.36x |
| Florida College Athletics | 0.97% | 3.34x |
| Tennis, Golf & Boxing | 1.80% | 3.32x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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