Explore the Professional & Collegiate Sports Audience
Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.
INTERESTS
The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.
| Interest | Composition | Index |
| MLB Fans | 7.04% | 5.71x |
| NCAA Fans | 6.82% | 5.65x |
| NBA Fans | 8.04% | 5.61x |
| Orlando Activities Researchers | 7.06% | 5.58x |
| Texas Activity Researchers | 7.39% | 5.56x |
| ESPN Enthusiasts | 6.79% | 5.53x |
| Auto Insurance Shoppers | 6.95% | 5.51x |
| Nashville Activity Researchers | 6.62% | 5.49x |
| Heartburn Sufferers | 6.65% | 5.47x |
| Olympic Sports Enthusiasts | 7.83% | 5.46x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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APPAREL RETAILERS
The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.53x |
| Carhartt | 0.05% | 0.96x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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WEBSITES
The Professional & Collegiate Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.
| Website | Composition | Index |
| nbadraft.net | 1.18% | 7.50x |
| fangraphs.com | 2.01% | 7.46x |
| rotoworld.com | 2.24% | 7.37x |
| baseball-reference.com | 7.17% | 7.24x |
| baseballamerica.com | 1.55% | 7.22x |
| sports-reference.com | 4.88% | 7.20x |
| milb.com | 2.43% | 7.14x |
| footballdb.com | 2.17% | 6.99x |
| fbschedules.com | 2.54% | 6.90x |
| basketball-reference.com | 7.15% | 6.82x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.02% | 5.97x |
| Homeschooling | 0.03% | 5.97x |
| South Carolina Travel | 0.02% | 5.97x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.01% | 5.97x |
| Concert Posters | 0.01% | 5.97x |
| Texas Sporting & Outdoors Cluster | 0.01% | 5.97x |
| Marijuana | 0.02% | 5.97x |
| Men's Fashion Shopping | 0.02% | 5.97x |
| Professional Audio Visual | 0.02% | 5.97x |
| Institutional Investing | 0.04% | 5.57x |
Composition Percentage:
The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
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DEMOGRAPHICS
The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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