Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 33.5 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is Baseball Enthusiasts.

Interest Composition Index
Baseball Enthusiasts 7.49% 3.95x
MLB Fans 8.01% 3.94x
Football Enthusiasts 7.76% 3.87x
Basketball Enthusiasts 8.08% 3.87x
NBA Fans 8.50% 3.86x
ESPN Enthusiasts 7.77% 3.83x
Fantasy Football Enthusiasts 7.77% 3.82x
NCAA Fans 7.75% 3.76x
Olympic Sports Enthusiasts 9.22% 3.76x
NFL Fans 7.57% 3.74x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Supreme.

Location Composition Index
Supreme 0.01% 1.37x
Bonobos 0.09% 1.31x
Jos A. Bank Clothiers 0.33% 1.22x
Club Monaco 0.02% 1.17x
Topshop 0.02% 1.15x
Mens Wearhouse 0.51% 1.14x
White House Black Market 0.31% 1.14x
Johnston and Murphy 0.35% 1.13x
Patagonia 0.02% 1.13x
Uniqlo 0.02% 1.11x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is nbadraft.net.

Website Composition Index
nbadraft.net 1.14% 6.91x
mlb.mlb.com 2.33% 6.90x
espnmediazone.com 1.13% 6.83x
sports-reference.com 4.80% 6.76x
fangraphs.com 2.74% 6.72x
landofbasketball.com 1.27% 6.68x
basketball-reference.com 6.63% 6.68x
footballdb.com 1.26% 6.67x
pro-football-reference.com 6.63% 6.63x
baseball-reference.com 10.42% 6.56x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.14% 3.57x
Sports Apparel 0.18% 3.48x
Fantasy Sports 4.75% 3.43x
Pac 12 Sports 0.48% 3.38x
Southeast College Athletics 0.53% 3.34x
South Carolina Travel 0.06% 3.27x
Virginia Athletics 0.15% 3.26x
Florida College Athletics 1.27% 3.24x
Cars, Travel & Food 0.12% 3.23x
Lacrosse College Athletics 0.35% 3.21x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male