Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 20.8 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 8.81% 3.91x
NBA Fans 7.87% 3.79x
Mens Business Clothes Shoppers 2.09% 3.77x
ESPN Enthusiasts 6.65% 3.73x
Orlando Activities Researchers 0.54% 3.70x
San Francisco Giants Fans 9.10% 3.68x
Washington Nationals Fans 8.67% 3.67x
Baseball Enthusiasts 12.27% 3.63x
Meal Kit Delivery Researchers 5.86% 3.61x
Nashville Activity Researchers 1.16% 3.61x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.16x
Chicos 0.01% 1.13x
Old Navy 0.02% 1.11x
H&M 0.01% 1.10x
J. Crew 0.01% 1.10x
White House Black Market 0.01% 1.08x
Dressbarn 0.01% 1.08x
American Eagle Outfitters 0.02% 1.06x
Aeropostale 0.02% 1.05x
Journeys 0.02% 1.04x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is baseballamerica.com.

Website Composition Index
baseballamerica.com 1.14% 7.60x
nba.com 8.34% 7.14x
fangraphs.com 3.74% 7.07x
footballdb.com 2.40% 6.95x
sports-reference.com 5.18% 6.91x
basketball-reference.com 6.84% 6.88x
milb.com 7.77% 6.62x
pro-football-reference.com 9.87% 6.59x
pinstripealley.com 1.58% 6.51x
nbaanalysis.net 1.07% 6.47x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.11% 3.31x
College Sports 0.05% 3.24x
Lacrosse College Athletics 0.03% 3.23x
Florida College Athletics 0.18% 3.17x
Southeast College Athletics 0.31% 3.16x
New England & Ivy League Sports 0.16% 3.15x
Virginia Athletics 0.02% 3.08x
Pac 12 Sports 0.30% 3.04x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.01% 2.92x
Nature & Wildlife 0.57% 2.89x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male