Dstillery Audiences

PROFESSIONAL & COLLEGIATE SPORTS

Audience Size: 33.5 Million Devices

Explore the Professional & Collegiate Sports Audience

Below you'll find more information about the Professional & Collegiate Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 million unique devices whose actions qualify for the Professional & Collegiate Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Professional & Collegiate Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Professional & Collegiate Sports audience is MLB Fans.

Interest Composition Index
MLB Fans 6.50% 4.25x
NBA Fans 6.55% 4.12x
NFL Fans 6.02% 4.00x
Fantasy Football Enthusiasts 6.08% 3.99x
NCAA Fans 6.18% 3.99x
March Madness Enthusiasts 5.65% 3.94x
Olympic Sports Enthusiasts 11.42% 3.89x
Boston Red Sox Fans 5.77% 3.86x
New York Yankees Fans 6.49% 3.84x
College Football Fans 7.04% 3.81x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Interest attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Professional & Collegiate Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Professional & Collegiate Sports audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.30x
Uniqlo 0.01% 1.26x
Club Monaco 0.01% 1.25x
American Apparel 0.03% 1.25x
Ann Taylor 0.02% 1.23x
Saint Laurent Paris 0.01% 1.20x
Free People 0.02% 1.20x
Urban Outfitters 0.04% 1.20x
J. Crew 0.03% 1.20x
Banana Republic 0.04% 1.19x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Location attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Professional & Collegiate Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Professional & Collegiate Sports audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.01% 11.70x
nbadraftroom.com 0.00% 11.68x
mydish.com 0.01% 11.68x
baseballprospectus.com 0.23% 11.61x
mlb.mlb.com 2.58% 11.60x
draftexpress.com 0.39% 11.60x
prospect361.com 0.01% 11.54x
espnfrontrow.com 0.01% 11.53x
footballzebras.com 0.03% 11.50x
pointafter.com 0.08% 11.49x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Web attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Professional & Collegiate Sports audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.09% 4.28x
Washington D.C. Hotels 0.01% 4.05x
Assorted Topics #11662 (Viral Media, Paid Traffic) 1.05% 4.01x
Sports Apparel 0.23% 3.92x
Pac 12 Sports 0.62% 3.91x
Southeast College Athletics 0.58% 3.88x
Fantasy Sports 5.21% 3.83x
Virginia Athletics 0.17% 3.82x
News Cluster 6.31% 3.79x
Florida College Athletics 1.30% 3.79x
Composition Percentage: The overlap percentage between the Professional & Collegiate Sports audience and the Content Affinity attribute.
Index: A comparison of the Professional & Collegiate Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Professional & Collegiate Sports audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999