Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 154 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Big Box Shoppers.
| Interest | Composition | Index |
| Big Box Shoppers | 55.82% | 21.33x |
| Discount Big Box Shoppers | 58.37% | 19.71x |
| Budget Grocery Shoppers | 61.52% | 19.63x |
| Apartment Furniture Shoppers | 58.14% | 19.63x |
| Online Home Decor Shoppers | 51.90% | 18.53x |
| Sale Seekers | 52.91% | 18.41x |
| Home Rug Shoppers | 62.05% | 18.31x |
| Home Goods Supercenter Shoppers | 62.05% | 18.31x |
| Gift Card Researchers | 54.69% | 18.17x |
| Home Decor Shoppers | 55.94% | 18.07x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.01% | 3.63x |
| Brooks Brothers | 0.01% | 3.23x |
| Lane Bryant | 0.02% | 2.56x |
| Coach | 0.01% | 2.40x |
| LOFT | 0.02% | 2.30x |
| Forever 21 | 0.01% | 2.14x |
| Gymboree | 0.02% | 2.13x |
| Gap | 0.02% | 1.79x |
| Banana Republic | 0.02% | 1.74x |
| Chicos | 0.02% | 1.46x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is joesnewbalanceoutlet.com.
| Website | Composition | Index |
| joesnewbalanceoutlet.com | 22.75% | 424.01x |
| savingadvice.com | 11.39% | 251.04x |
| bestchoiceproducts.com | 5.55% | 107.95x |
| dealwiki.net | 3.28% | 99.10x |
| tanga.com | 8.16% | 79.32x |
| restaurant.com | 3.39% | 77.59x |
| jossandmain.com | 3.81% | 67.89x |
| christmastreeshops.com | 3.48% | 62.17x |
| hsn.com | 2.71% | 60.53x |
| burlington.com | 2.20% | 55.25x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.99% | 38.01x |
| Custom Gifts | 2.59% | 37.14x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.77% | 36.47x |
| Holiday Gifts | 0.45% | 36.01x |
| Party Suppliers | 4.42% | 31.82x |
| Cheerleading | 0.51% | 30.62x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.24% | 30.01x |
| Vitamin Shoppers | 1.99% | 29.15x |
| Discount Shopping | 0.59% | 29.14x |
| Women Shoppers | 8.69% | 28.40x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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