Dstillery Audiences

PROMO CODES

Audience Size: 57.9 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 57.9 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 54.65% 30.26x
Budget Grocery Shoppers 60.91% 29.97x
Online Home Decor Shoppers 49.58% 29.78x
Home Rug Shoppers 66.67% 28.75x
Home Goods Supercenter Shoppers 66.67% 28.75x
Discount Big Box Shoppers 55.33% 28.56x
Home Decor Shoppers 61.59% 27.63x
Sale Seekers 49.24% 27.29x
Big Box Shoppers 59.56% 27.16x
Bargain Shopping Researchers 45.85% 27.13x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 3.61x
Gymboree 0.01% 2.00x
Journeys 0.01% 1.85x
The Childrens Place 0.01% 1.75x
Hollister 0.01% 1.59x
Banana Republic 0.01% 1.35x
Carhartt 0.02% 0.37x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is overstock.com.

Website Composition Index
overstock.com 12.02% 101.90x
tanga.com 10.79% 89.75x
dollartree.com 9.29% 66.21x
officedepot.com 16.92% 59.02x
geniuskitchen.com 5.21% 57.43x
airfarewatchdog.com 7.78% 52.03x
hilton.com 10.74% 49.08x
bedbathandbeyond.com 91.71% 48.28x
weathertech.com 5.87% 47.81x
justanswer.com 6.28% 46.13x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 1.88% 65.54x
Furniture Shopping 15.01% 58.05x
Women Shoppers 5.29% 56.90x
Vitamin Shoppers 0.97% 53.58x
Discount Shopping 0.77% 42.36x
Toys Shopping 1.41% 38.97x
Shoes & Accessories 1.44% 35.65x
Shopping Catalogs 1.11% 33.94x
Unique & Personalized Fashion 1.44% 32.27x
Fashion & Retail 2.21% 30.82x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female