Dstillery Audiences

PROMO CODES

Audience Size: 1.1 Million Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Sale Seekers.

Interest Composition Index
Sale Seekers 37.59% 21.46x
Discount Big Box Shoppers 34.16% 19.24x
Budget Grocery Shoppers 36.69% 18.10x
Misc-Deal Seekers or Coupon Shoppers 32.67% 17.86x
Bargain Shopping Researchers 31.00% 17.76x
Home Decor Shoppers 34.21% 17.53x
Online Home Decor Shoppers 30.19% 17.10x
Apartment Furniture Shoppers 32.09% 16.46x
Furniture and Appliances Industry 32.40% 16.00x
Price Conscious Grocery Shoppers 32.06% 15.83x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.62x
Charlotte Russe 0.02% 1.47x
The North Face 0.02% 1.36x
Abercrombie & Fitch 0.02% 1.35x
Columbia 0.01% 1.35x
Levi Strauss 0.01% 1.34x
Club Monaco 0.01% 1.32x
Eddie Bauer 0.01% 1.29x
Saint Laurent Paris 0.01% 1.28x
Zara 0.02% 1.19x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is gearxs.com.

Website Composition Index
gearxs.com 1.69% 223.46x
checks-superstore.com 1.04% 198.18x
personalizedplanet.com 2.49% 191.91x
monogramonline.com 2.75% 189.11x
carouselchecks.com 2.87% 181.43x
cardbear.com 0.90% 180.39x
dealgenius.com 6.74% 177.75x
promocodesforyou.com 8.76% 177.49x
limogesjewelry.com 2.95% 174.57x
top1promocodes.com 5.75% 173.24x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.01% 24.98x
Higher-End Fashion Brands 3.64% 19.35x
Custom Gifts 5.36% 19.03x
Holiday Gifts 1.47% 18.58x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.22% 18.22x
Toys Shopping 8.04% 17.64x
Home Decoration - Crafts & Kids 2.77% 17.61x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.36% 17.57x
As Seen On TV Products 0.15% 17.40x
Mail Order Food 3.03% 17.11x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999