Dstillery Audiences

PROMO CODES

Audience Size: 34.4 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 34.4 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Sale Seekers.

Interest Composition Index
Sale Seekers 49.86% 25.79x
Online Home Decor Shoppers 40.62% 23.65x
Home Rug Shoppers 55.46% 23.10x
Home Goods Supercenter Shoppers 55.46% 23.10x
Budget Grocery Shoppers 50.14% 22.74x
Discount Big Box Shoppers 46.78% 22.46x
Apartment Furniture Shoppers 41.18% 21.66x
Big Box Shoppers 49.86% 21.18x
Bargain Shopping Researchers 37.82% 21.16x
Home Decor Shoppers 47.90% 20.85x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is LOFT.

Location Composition Index
LOFT 0.10% 5.26x
Coach 0.03% 3.94x
Mens Wearhouse 0.06% 2.10x
Jos A. Bank Clothiers 0.03% 1.93x
Talbots 0.03% 1.81x
Gap 0.03% 1.68x
Lane Bryant 0.03% 1.66x
Chicos 0.03% 1.63x
Michael Kors 0.02% 1.53x
Express 0.03% 1.48x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is cvs.com.

Website Composition Index
cvs.com 10.95% 49.03x
shop411.com 7.54% 41.24x
woot.com 14.71% 39.30x
hayneedle.com 7.50% 37.96x
mentalflare.com 5.65% 34.69x
answers.yahoo.com 8.26% 33.69x
bedbathandbeyond.com 96.02% 32.52x
bradsdeals.com 19.75% 31.37x
dealnews.com 5.25% 30.06x
dailysteals.com 5.13% 29.39x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 3.25% 49.20x
Women Shoppers 1.34% 40.78x
Electronic Accessories 5.26% 25.38x
Unique & Personalized Fashion 0.73% 25.16x
Appliances & Reviews 10.46% 22.01x
Medical Diagnostics 2.29% 20.63x
Human Resources & Employee Management 0.34% 18.96x
Grocery & Food Service 0.51% 18.03x
Humor & Entertainment 0.56% 17.42x
Painting & Renovation 0.73% 17.32x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female