Dstillery Audiences

PROMO CODES

Audience Size: 1.2 Million Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Sale Seekers.

Interest Composition Index
Sale Seekers 34.23% 20.73x
Discount Big Box Shoppers 32.46% 18.71x
Budget Grocery Shoppers 35.89% 18.40x
Misc-Deal Seekers or Coupon Shoppers 30.75% 17.41x
Home Decor Shoppers 31.70% 17.33x
Online Home Decor Shoppers 29.94% 17.23x
Bargain Shopping Researchers 31.28% 16.98x
Apartment Furniture Shoppers 30.28% 16.19x
Price Conscious Grocery Shoppers 31.19% 16.05x
Drug Store Shoppers 30.63% 14.91x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.29x
Talbots 0.06% 1.25x
Kate Spade 0.02% 1.23x
Lorna Jane 0.01% 1.21x
Saint Laurent Paris 0.01% 1.21x
Abercrombie & Fitch 0.02% 1.21x
Columbia 0.01% 1.17x
American Eagle Outfitters 0.06% 1.16x
Intermix 0.01% 1.15x
Gap 0.11% 1.13x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is gearxs.com.

Website Composition Index
gearxs.com 1.34% 198.60x
personalizedplanet.com 2.64% 174.87x
dealgenius.com 6.14% 161.75x
limogesjewelry.com 2.95% 156.98x
monogramonline.com 2.92% 156.46x
carouselchecks.com 2.61% 156.35x
samsclubchecks.com 1.89% 150.07x
promocodesforyou.com 7.36% 149.58x
top1promocodes.com 5.00% 146.45x
cardbear.com 1.05% 143.84x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.90% 24.12x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.21% 20.52x
Higher-End Fashion Brands 3.30% 19.30x
Holiday Gifts 1.61% 17.84x
As Seen On TV Products 0.16% 17.63x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.29% 17.26x
Home Decoration - Crafts & Kids 2.82% 17.05x
Toys Shopping 8.04% 16.43x
Shopping Catalogs 4.38% 15.95x
Custom Gifts 6.02% 15.75x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female