Dstillery Audiences

PROMO CODES

Audience Size: 10.3 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 41.84% 42.36x
Kids Clothing Shoppers 46.94% 39.35x
Office Supply Shoppers 33.67% 36.51x
Big & Tall Men 41.84% 35.29x
Big Box Shoppers 35.71% 30.66x
Coupon Researchers 29.59% 30.06x
Discount Big Box Shoppers 27.55% 27.85x
Department Store Shoppers 36.73% 27.39x
Home Rug Shoppers 40.82% 27.06x
Budget Grocery Shoppers 30.61% 26.85x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Maurices.

Location Composition Index
Maurices 0.07% 1.79x
J. Crew 0.02% 1.43x
Journeys 0.04% 1.37x
Buckle 0.03% 1.33x
Mens Wearhouse 0.03% 1.23x
Carhartt 0.07% 0.77x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is bedbathandbeyond.com.

Website Composition Index
bedbathandbeyond.com 98.23% 55.95x
groupon.com 23.61% 25.37x
samsclub.com 30.90% 25.26x
bettycrocker.com 14.19% 17.86x
priceline.com 11.01% 17.70x
pillsbury.com 8.68% 17.35x
healthygeorge.com 9.29% 17.20x
zulily.com 10.15% 15.94x
sears.com 18.58% 15.87x
kayak.com 23.78% 15.27x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 2.36% 20.14x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.55% 17.83x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.31% 15.55x
Appliances & Reviews 2.75% 13.17x
Coupons 5.70% 12.90x
Charity Walks 1.18% 11.76x
Assorted Topics (Events, Tickets, Fitness) 3.93% 11.40x
Ohio Universities 1.57% 11.04x
Romanian News 0.24% 10.96x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 7.66% 10.57x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female