Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Sale Seekers.
| Interest | Composition | Index |
| Sale Seekers | 34.23% | 20.73x |
| Discount Big Box Shoppers | 32.46% | 18.71x |
| Budget Grocery Shoppers | 35.89% | 18.40x |
| Misc-Deal Seekers or Coupon Shoppers | 30.75% | 17.41x |
| Home Decor Shoppers | 31.70% | 17.33x |
| Online Home Decor Shoppers | 29.94% | 17.23x |
| Bargain Shopping Researchers | 31.28% | 16.98x |
| Apartment Furniture Shoppers | 30.28% | 16.19x |
| Price Conscious Grocery Shoppers | 31.19% | 16.05x |
| Drug Store Shoppers | 30.63% | 14.91x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 1.29x |
| Talbots | 0.06% | 1.25x |
| Kate Spade | 0.02% | 1.23x |
| Lorna Jane | 0.01% | 1.21x |
| Saint Laurent Paris | 0.01% | 1.21x |
| Abercrombie & Fitch | 0.02% | 1.21x |
| Columbia | 0.01% | 1.17x |
| American Eagle Outfitters | 0.06% | 1.16x |
| Intermix | 0.01% | 1.15x |
| Gap | 0.11% | 1.13x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is gearxs.com.
| Website | Composition | Index |
| gearxs.com | 1.34% | 198.60x |
| personalizedplanet.com | 2.64% | 174.87x |
| dealgenius.com | 6.14% | 161.75x |
| limogesjewelry.com | 2.95% | 156.98x |
| monogramonline.com | 2.92% | 156.46x |
| carouselchecks.com | 2.61% | 156.35x |
| samsclubchecks.com | 1.89% | 150.07x |
| promocodesforyou.com | 7.36% | 149.58x |
| top1promocodes.com | 5.00% | 146.45x |
| cardbear.com | 1.05% | 143.84x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.90% | 24.12x |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.21% | 20.52x |
| Higher-End Fashion Brands | 3.30% | 19.30x |
| Holiday Gifts | 1.61% | 17.84x |
| As Seen On TV Products | 0.16% | 17.63x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.29% | 17.26x |
| Home Decoration - Crafts & Kids | 2.82% | 17.05x |
| Toys Shopping | 8.04% | 16.43x |
| Shopping Catalogs | 4.38% | 15.95x |
| Custom Gifts | 6.02% | 15.75x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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