Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 56.09% | 30.86x |
| Budget Grocery Shoppers | 60.24% | 29.84x |
| Online Home Decor Shoppers | 47.97% | 28.99x |
| Discount Big Box Shoppers | 58.03% | 28.96x |
| Big Box Shoppers | 61.53% | 28.04x |
| Bargain Shopping Researchers | 45.30% | 27.64x |
| Home Rug Shoppers | 67.25% | 26.88x |
| Home Goods Supercenter Shoppers | 67.25% | 26.88x |
| Gift Card Researchers | 51.01% | 26.86x |
| Sale Seekers | 47.79% | 26.46x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 3.49x |
| Dressbarn | 0.02% | 2.11x |
| Gymboree | 0.01% | 2.00x |
| Old Navy | 0.03% | 1.83x |
| Carhartt | 0.20% | 1.77x |
| Hollister | 0.01% | 1.59x |
| Banana Republic | 0.01% | 1.35x |
| The Childrens Place | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is overstock.com.
| Website | Composition | Index |
| overstock.com | 13.65% | 81.46x |
| steinmart.com | 8.17% | 79.45x |
| dollartree.com | 12.58% | 63.47x |
| geniuskitchen.com | 9.85% | 51.96x |
| crackerbarrel.com | 6.02% | 46.54x |
| officedepot.com | 19.25% | 45.60x |
| traderjoes.com | 4.86% | 44.57x |
| airfarewatchdog.com | 9.38% | 44.11x |
| hayneedle.com | 13.00% | 41.93x |
| bedbathandbeyond.com | 90.84% | 41.63x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.88% | 74.65x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.82% | 55.74x |
| Party Suppliers | 3.21% | 54.07x |
| Custom Gifts | 1.46% | 53.57x |
| Women Shoppers | 6.60% | 43.67x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.47% | 43.20x |
| Vitamin Shoppers | 1.40% | 42.96x |
| Furniture Shopping | 17.82% | 42.76x |
| Chef & Restaurant Resources | 0.68% | 37.68x |
| Food Cluster | 0.49% | 37.67x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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