Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 57.9 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.
| Interest | Composition | Index |
| Apartment Furniture Shoppers | 54.65% | 30.26x |
| Budget Grocery Shoppers | 60.91% | 29.97x |
| Online Home Decor Shoppers | 49.58% | 29.78x |
| Home Rug Shoppers | 66.67% | 28.75x |
| Home Goods Supercenter Shoppers | 66.67% | 28.75x |
| Discount Big Box Shoppers | 55.33% | 28.56x |
| Home Decor Shoppers | 61.59% | 27.63x |
| Sale Seekers | 49.24% | 27.29x |
| Big Box Shoppers | 59.56% | 27.16x |
| Bargain Shopping Researchers | 45.85% | 27.13x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Curious about what else the Promo Codes audience is interested in?
Sign Up
APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.03% | 3.61x |
| Gymboree | 0.01% | 2.00x |
| Journeys | 0.01% | 1.85x |
| The Childrens Place | 0.01% | 1.75x |
| Hollister | 0.01% | 1.59x |
| Banana Republic | 0.01% | 1.35x |
| Carhartt | 0.02% | 0.37x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Want to find more of the Promo Codes audience in the real world?
Sign Up
WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is overstock.com.
| Website | Composition | Index |
| overstock.com | 12.02% | 101.90x |
| tanga.com | 10.79% | 89.75x |
| dollartree.com | 9.29% | 66.21x |
| officedepot.com | 16.92% | 59.02x |
| geniuskitchen.com | 5.21% | 57.43x |
| airfarewatchdog.com | 7.78% | 52.03x |
| hilton.com | 10.74% | 49.08x |
| bedbathandbeyond.com | 91.71% | 48.28x |
| weathertech.com | 5.87% | 47.81x |
| justanswer.com | 6.28% | 46.13x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Want to see more of the websites the Promo Codes audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 1.88% | 65.54x |
| Furniture Shopping | 15.01% | 58.05x |
| Women Shoppers | 5.29% | 56.90x |
| Vitamin Shoppers | 0.97% | 53.58x |
| Discount Shopping | 0.77% | 42.36x |
| Toys Shopping | 1.41% | 38.97x |
| Shoes & Accessories | 1.44% | 35.65x |
| Shopping Catalogs | 1.11% | 33.94x |
| Unique & Personalized Fashion | 1.44% | 32.27x |
| Fashion & Retail | 2.21% | 30.82x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Want to see more of the Content Affinities the Promo Codes audience visits?
Sign Up
DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Promo Codes audience?
Sign Up