Dstillery Audiences

PROMO CODES

Audience Size: 67.1 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 47.70% 27.22x
Budget Grocery Shoppers 57.14% 26.83x
Discount Big Box Shoppers 55.21% 26.79x
Sale Seekers 49.88% 26.51x
Apartment Furniture Shoppers 49.15% 26.32x
Home Rug Shoppers 62.47% 25.91x
Home Goods Supercenter Shoppers 62.47% 25.91x
Bargain Shopping Researchers 44.55% 24.68x
Big Box Shoppers 56.90% 24.10x
Home Decor Shoppers 55.69% 23.82x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Chicos.

Location Composition Index
Chicos 0.05% 3.32x
Gymboree 0.01% 2.00x
Journeys 0.01% 1.85x
Banana Republic 0.02% 1.82x
American Eagle Outfitters 0.02% 1.75x
Carhartt 0.23% 1.47x
Mens Wearhouse 0.02% 1.30x
The Childrens Place 0.02% 1.20x
Victoria's Secret 0.02% 1.02x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is tanga.com.

Website Composition Index
tanga.com 11.13% 83.86x
officedepot.com 13.54% 68.25x
hilton.com 6.86% 51.69x
cvs.com 19.50% 49.34x
hotwire.com 6.14% 48.25x
barnesandnoble.com 13.26% 48.00x
intelius.com 7.29% 47.89x
smarter.com 5.96% 47.20x
bedbathandbeyond.com 93.31% 46.78x
shop411.com 10.62% 45.34x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 10.15% 62.26x
Women Shoppers 3.46% 55.23x
Shopping Catalogs 1.12% 40.83x
Shoes & Accessories 1.08% 40.35x
Unique & Personalized Fashion 1.36% 35.62x
Toys Shopping 0.94% 33.79x
Fashion & Retail 1.22% 32.61x
Pharmacy 0.98% 27.16x
Mail Order Food 0.98% 26.14x
Medical Diagnostics 4.07% 25.57x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female