Dstillery Audiences

PROMO CODES

Audience Size: 917.1 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 917.1 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 35.67% 26.75x
Sale Seekers 37.43% 24.92x
Bargain Shopping Researchers 32.31% 24.08x
Discount Big Box Shoppers 36.38% 23.63x
Misc-Deal Seekers or Coupon Shoppers 33.09% 22.56x
Online Home Decor Shoppers 33.71% 21.80x
Home Decor Shoppers 35.87% 21.72x
Home Rug Shoppers 31.76% 21.52x
Home Goods Supercenter Shoppers 31.77% 21.50x
Apartment Furniture Shoppers 34.22% 21.20x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Belk.

Location Composition Index
Belk 0.01% 1.50x
Jos A. Bank Clothiers 0.35% 1.36x
Johnston and Murphy 0.09% 1.26x
Michael Kors 0.02% 1.25x
REI 0.02% 1.24x
Uniqlo 0.01% 1.22x
H&M 0.06% 1.19x
Brooks Brothers 0.03% 1.18x
Victoria's Secret 0.06% 1.17x
Mens Wearhouse 0.47% 1.15x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.10% 183.68x
dealgenius.com 6.44% 163.10x
checks-superstore.com 1.05% 159.36x
limogesjewelry.com 3.47% 156.51x
monogramonline.com 2.84% 156.05x
itechdeals.com 7.27% 149.79x
couponorcode.com 1.91% 149.12x
carouselchecks.com 2.98% 146.73x
samsclubchecks.com 2.07% 146.50x
cardbear.com 1.25% 142.40x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.77% 27.79x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 25.64x
As Seen On TV Products 0.15% 23.14x
Higher-End Fashion Brands 2.65% 22.91x
Holiday Gifts 1.47% 22.80x
Custom Gifts 5.69% 21.08x
Home Decoration - Crafts & Kids 2.92% 20.84x
Toys Shopping 7.14% 20.81x
Discount Shopping 5.99% 20.01x
Shopping Catalogs 4.35% 19.77x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female