Dstillery Audiences

PROMO CODES

Audience Size: 371.9 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 371.9 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 48.34% 22.84x
Apartment Furniture Shoppers 46.64% 21.87x
Discount Big Box Shoppers 47.16% 21.41x
Home Rug Shoppers 50.10% 20.92x
Home Goods Supercenter Shoppers 50.10% 20.92x
Online Home Decor Shoppers 42.78% 20.88x
Bargain Shopping Researchers 39.97% 20.69x
Big Box Shoppers 48.76% 20.51x
Home Decor Shoppers 46.76% 20.09x
Sale Seekers 41.72% 19.71x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.75x
Belk 0.01% 3.53x
Old Navy 0.03% 2.06x
Gap 0.01% 2.03x
Aeropostale 0.01% 1.96x
Banana Republic 0.01% 1.95x
Journeys 0.02% 1.85x
White House Black Market 0.01% 1.65x
American Eagle Outfitters 0.01% 1.32x
Mens Wearhouse 0.02% 1.19x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is dealgenius.com.

Website Composition Index
dealgenius.com 5.37% 369.37x
printerpix.com 4.71% 258.53x
walmartchecks.com 9.28% 255.96x
joesnewbalanceoutlet.com 22.90% 231.59x
livingsocial.com 3.27% 229.85x
giftcards.com 7.76% 218.38x
nutrisystem.com 8.85% 214.46x
top1promocodes.com 3.99% 209.21x
radiantcustomervoice.com 4.74% 202.91x
metalunlimited.com 3.40% 192.52x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.27% 32.71x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.12% 30.77x
Home Decoration - Crafts & Kids 1.40% 30.76x
Discount Shopping 0.78% 28.97x
Holiday Gifts 0.60% 28.83x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 26.11x
Custom Gifts 2.78% 25.89x
Cheerleading 0.81% 25.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.09% 25.13x
Vitamin Shoppers 2.85% 24.98x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female