Dstillery Audiences

PROMO CODES

Audience Size: 1.1 Million Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Sale Seekers.

Interest Composition Index
Sale Seekers 38.35% 20.38x
Budget Grocery Shoppers 40.02% 19.30x
Discount Big Box Shoppers 35.98% 19.26x
Misc-Deal Seekers or Coupon Shoppers 32.90% 18.37x
Bargain Shopping Researchers 32.05% 18.30x
Online Home Decor Shoppers 34.68% 18.27x
Home Decor Shoppers 35.92% 17.70x
Apartment Furniture Shoppers 34.56% 17.24x
Price Conscious Grocery Shoppers 34.72% 16.67x
Home Goods Supercenter Shoppers 32.47% 16.65x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Old Navy.

Location Composition Index
Old Navy 0.09% 1.45x
Patagonia 0.02% 1.44x
Abercrombie & Fitch 0.05% 1.33x
LOFT 0.06% 1.33x
Jos A. Bank Clothiers 0.19% 1.29x
Madewell 0.02% 1.29x
Zara 0.04% 1.28x
Dressbarn 0.06% 1.27x
Victoria's Secret 0.11% 1.27x
Charlotte Russe 0.02% 1.25x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is gearxs.com.

Website Composition Index
gearxs.com 1.10% 237.71x
personalizedplanet.com 2.69% 210.68x
dealgenius.com 5.70% 195.79x
monogramonline.com 2.77% 187.08x
limogesjewelry.com 2.99% 182.85x
carouselchecks.com 2.70% 176.60x
couponorcode.com 2.07% 176.49x
samsclubchecks.com 1.93% 173.27x
cardbear.com 1.09% 170.86x
top1promocodes.com 4.61% 164.48x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.89% 27.30x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.19% 23.96x
Higher-End Fashion Brands 3.07% 21.66x
As Seen On TV Products 0.15% 21.10x
Holiday Gifts 1.51% 20.41x
Toys Shopping 7.87% 19.12x
Home Decoration - Crafts & Kids 2.96% 19.06x
Custom Gifts 5.82% 18.73x
Shopping Catalogs 4.61% 18.14x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.28% 18.03x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female