Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 736.9 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 45.04% | 17.62x |
| Bargain Shopping Researchers | 40.75% | 16.56x |
| Apartment Furniture Shoppers | 46.71% | 16.43x |
| Discount Big Box Shoppers | 46.52% | 16.35x |
| Online Home Decor Shoppers | 43.84% | 16.29x |
| Big Box Shoppers | 45.38% | 16.00x |
| Home Rug Shoppers | 45.75% | 15.74x |
| Home Goods Supercenter Shoppers | 45.75% | 15.74x |
| Sale Seekers | 43.46% | 15.69x |
| Misc-Deal Seekers or Coupon Shoppers | 40.84% | 15.67x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.88x |
| Bonobos | 0.02% | 1.50x |
| Ann Taylor | 0.02% | 1.45x |
| Express Outlets | 0.01% | 1.38x |
| Uniqlo | 0.02% | 1.34x |
| Lululemon | 0.05% | 1.34x |
| Madewell | 0.03% | 1.17x |
| LOFT | 0.07% | 1.14x |
| White House Black Market | 0.07% | 1.13x |
| Zara | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.
| Website | Composition | Index |
| personalizedplanet.com | 3.40% | 213.77x |
| dealgenius.com | 5.88% | 208.75x |
| itechdeals.com | 3.18% | 202.65x |
| limogesjewelry.com | 3.74% | 183.64x |
| carouselchecks.com | 2.78% | 179.29x |
| samsclubchecks.com | 1.96% | 172.91x |
| monogramonline.com | 2.47% | 171.45x |
| metalunlimited.com | 2.25% | 169.64x |
| cardbear.com | 1.68% | 166.68x |
| novadab.com | 1.52% | 157.34x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.29% | 25.13x |
| Discount Shopping | 2.89% | 21.92x |
| As Seen On TV Products | 0.07% | 20.67x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.25% | 20.67x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.17% | 20.50x |
| Shopping Catalogs | 2.53% | 20.12x |
| Holiday Gifts | 0.90% | 19.76x |
| Home Decoration - Crafts & Kids | 1.89% | 19.47x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.21% | 18.35x |
| Custom Gifts | 3.91% | 17.48x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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