Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 672.8 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 45.48% | 20.47x |
| Discount Big Box Shoppers | 44.70% | 19.85x |
| Apartment Furniture Shoppers | 44.21% | 19.80x |
| Online Home Decor Shoppers | 42.17% | 19.37x |
| Home Goods Supercenter Shoppers | 44.70% | 19.12x |
| Home Rug Shoppers | 44.70% | 19.12x |
| Home Decor Shoppers | 43.69% | 19.01x |
| Bargain Shopping Researchers | 40.86% | 18.91x |
| Big Box Shoppers | 45.17% | 18.41x |
| Sale Seekers | 40.05% | 18.35x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 2.21x |
| Talbots | 0.04% | 1.93x |
| Uniqlo | 0.01% | 1.83x |
| Ralph Lauren | 0.01% | 1.70x |
| Hollister | 0.03% | 1.49x |
| Old Navy | 0.07% | 1.46x |
| White House Black Market | 0.04% | 1.45x |
| The North Face | 0.01% | 1.43x |
| Lululemon | 0.03% | 1.41x |
| Lane Bryant | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.
| Website | Composition | Index |
| personalizedplanet.com | 3.39% | 239.10x |
| dealgenius.com | 5.81% | 230.65x |
| itechdeals.com | 2.94% | 223.55x |
| limogesjewelry.com | 3.71% | 206.37x |
| carouselchecks.com | 2.67% | 203.28x |
| samsclubchecks.com | 1.87% | 195.11x |
| monogramonline.com | 2.39% | 193.24x |
| cardbear.com | 1.65% | 190.37x |
| metalunlimited.com | 2.32% | 188.06x |
| novadab.com | 1.50% | 177.51x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.26% | 27.82x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.18% | 24.86x |
| Discount Shopping | 2.00% | 24.73x |
| Home Decoration - Crafts & Kids | 1.81% | 23.62x |
| Home Improvement Contractor | 0.57% | 23.57x |
| Holiday Gifts | 0.79% | 22.23x |
| Shopping Catalogs | 2.18% | 21.91x |
| Custom Gifts | 3.72% | 21.01x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.16% | 20.34x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.88% | 20.30x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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