Dstillery Audiences

PROMO CODES

Audience Size: 807.9 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 807.9 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.44% 19.01x
Bargain Shopping Researchers 41.39% 17.69x
Sale Seekers 44.94% 17.30x
Discount Big Box Shoppers 45.82% 17.18x
Big Box Shoppers 45.23% 17.01x
Misc-Deal Seekers or Coupon Shoppers 41.50% 16.74x
Apartment Furniture Shoppers 45.74% 16.41x
Online Home Decor Shoppers 45.08% 16.37x
Home Rug Shoppers 41.93% 16.08x
Home Goods Supercenter Shoppers 41.93% 16.07x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.33x
Mens Wearhouse 0.63% 1.32x
Ann Taylor 0.03% 1.24x
White House Black Market 0.41% 1.24x
Johnston and Murphy 0.56% 1.23x
Buckle 0.32% 1.21x
Journeys 0.06% 1.16x
Gymboree 0.06% 1.14x
Columbia 0.01% 1.10x
Forever 21 0.05% 1.10x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.12% 202.34x
itechdeals.com 5.26% 185.57x
limogesjewelry.com 3.52% 180.31x
dealgenius.com 8.17% 173.03x
monogramonline.com 2.52% 170.95x
checks-superstore.com 1.20% 170.71x
couponorcode.com 1.37% 160.54x
cardbear.com 1.32% 160.20x
carouselchecks.com 3.20% 158.30x
metalunlimited.com 2.33% 158.24x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 23.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 23.21x
As Seen On TV Products 0.13% 22.20x
Holiday Gifts 1.16% 21.14x
Higher-End Fashion Brands 1.64% 20.98x
Custom Gifts 4.74% 20.15x
Discount Shopping 4.76% 19.94x
Home Decoration - Crafts & Kids 2.60% 19.40x
Shopping Catalogs 3.49% 19.25x
Toys Shopping 5.71% 19.25x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female