Dstillery Audiences

PROMO CODES

Audience Size: 25.3 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 25.3 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 28.92% 27.45x
Department Store Shoppers 29.62% 22.37x
Budget Grocery Shoppers 32.40% 22.24x
Home Rug Shoppers 36.24% 21.08x
Bargain Shopping Researchers 19.51% 20.87x
Big Box Shoppers 31.71% 19.99x
Discount Big Box Shoppers 26.13% 19.46x
Online Home Decor Shoppers 14.29% 18.82x
Kids Clothing Shoppers 35.19% 17.73x
Home Goods Supercenter Shoppers 17.77% 17.64x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Express.

Location Composition Index
Express 0.04% 1.99x
Michael Kors 0.03% 1.96x
Zumiez 0.03% 1.93x
White House Black Market 0.03% 1.87x
Gap 0.03% 1.82x
Aeropostale 0.03% 1.76x
American Eagle Outfitters 0.03% 1.75x
Lane Bryant 0.03% 1.73x
Jos A. Bank Clothiers 0.03% 1.46x
J. Crew 0.02% 1.43x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is offers.com.

Website Composition Index
offers.com 17.78% 28.22x
dontpayfull.com 9.48% 24.62x
bradsdeals.com 13.07% 23.03x
woot.com 7.55% 22.79x
bedbathandbeyond.com 98.59% 22.43x
wayfair.com 17.90% 21.21x
wethrift.com 5.88% 20.70x
vidazoo.com 3.98% 18.72x
kmart.com 7.04% 18.38x
homes.com 4.42% 17.76x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Internet Slang, Hoaxes, Photography).

Content Affinity Composition Index
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.31% 15.55x
Electronic Accessories 2.28% 14.80x
Appliances & Reviews 3.53% 13.60x
Coupons 7.28% 12.96x
Cruise Vacations 1.40% 12.89x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.79% 12.46x
Chain Restaurants 4.71% 11.57x
People Search 1.47% 11.19x
Romanian News 0.24% 10.96x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 10.44% 9.13x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female