Dstillery Audiences

PROMO CODES

Audience Size: 49 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 56.09% 30.86x
Budget Grocery Shoppers 60.24% 29.84x
Online Home Decor Shoppers 47.97% 28.99x
Discount Big Box Shoppers 58.03% 28.96x
Big Box Shoppers 61.53% 28.04x
Bargain Shopping Researchers 45.30% 27.64x
Home Rug Shoppers 67.25% 26.88x
Home Goods Supercenter Shoppers 67.25% 26.88x
Gift Card Researchers 51.01% 26.86x
Sale Seekers 47.79% 26.46x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Talbots.

Location Composition Index
Talbots 0.02% 3.49x
Dressbarn 0.02% 2.11x
Gymboree 0.01% 2.00x
Old Navy 0.03% 1.83x
Carhartt 0.20% 1.77x
Hollister 0.01% 1.59x
Banana Republic 0.01% 1.35x
The Childrens Place 0.01% 0.84x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is overstock.com.

Website Composition Index
overstock.com 13.65% 81.46x
steinmart.com 8.17% 79.45x
dollartree.com 12.58% 63.47x
geniuskitchen.com 9.85% 51.96x
crackerbarrel.com 6.02% 46.54x
officedepot.com 19.25% 45.60x
traderjoes.com 4.86% 44.57x
airfarewatchdog.com 9.38% 44.11x
hayneedle.com 13.00% 41.93x
bedbathandbeyond.com 90.84% 41.63x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.88% 74.65x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.82% 55.74x
Party Suppliers 3.21% 54.07x
Custom Gifts 1.46% 53.57x
Women Shoppers 6.60% 43.67x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.47% 43.20x
Vitamin Shoppers 1.40% 42.96x
Furniture Shopping 17.82% 42.76x
Chef & Restaurant Resources 0.68% 37.68x
Food Cluster 0.49% 37.67x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female