Explore the Promo Codes Audience
Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 785.2 thousand unique devices whose actions qualify for the Promo Codes audience.
INTERESTS
The Promo Codes audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 45.01% | 21.20x |
| Bargain Shopping Researchers | 40.89% | 19.84x |
| Discount Big Box Shoppers | 45.28% | 19.65x |
| Sale Seekers | 42.96% | 19.38x |
| Apartment Furniture Shoppers | 45.81% | 19.09x |
| Big Box Shoppers | 46.32% | 18.92x |
| Misc-Deal Seekers or Coupon Shoppers | 40.77% | 18.74x |
| Online Home Decor Shoppers | 44.68% | 18.70x |
| Home Decor Shoppers | 43.82% | 18.61x |
| Home Rug Shoppers | 42.87% | 18.28x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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APPAREL RETAILERS
The Promo Codes audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Promo Codes audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.02% | 2.01x |
| Jos A. Bank Clothiers | 0.09% | 1.40x |
| Dressbarn | 0.05% | 1.39x |
| Forever 21 | 0.05% | 1.30x |
| White House Black Market | 0.10% | 1.28x |
| Johnston and Murphy | 0.18% | 1.27x |
| Lane Bryant | 0.05% | 1.20x |
| Tommy Bahama | 0.03% | 1.18x |
| Chicos | 0.05% | 1.17x |
| Carhartt | 0.07% | 1.16x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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WEBSITES
The Promo Codes audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Promo Codes audience is itechdeals.com.
| Website | Composition | Index |
| itechdeals.com | 4.39% | 220.90x |
| personalizedplanet.com | 3.27% | 219.08x |
| dealgenius.com | 7.42% | 218.52x |
| limogesjewelry.com | 3.66% | 200.22x |
| monogramonline.com | 2.45% | 195.81x |
| couponorcode.com | 1.17% | 183.21x |
| carouselchecks.com | 3.11% | 183.11x |
| cardbear.com | 1.41% | 182.60x |
| samsclubchecks.com | 2.16% | 181.42x |
| monogramhub.com | 2.62% | 179.14x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.16% | 26.42x |
| As Seen On TV Products | 0.09% | 24.53x |
| Discount Shopping | 3.79% | 24.52x |
| Consumer Rewards | 0.35% | 24.29x |
| Holiday Gifts | 0.98% | 24.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.35% | 24.01x |
| Shopping Catalogs | 2.97% | 23.86x |
| Custom Gifts | 4.09% | 23.05x |
| Home Decoration - Crafts & Kids | 2.19% | 21.96x |
| Toys Shopping | 4.78% | 21.76x |
Composition Percentage:
The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
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DEMOGRAPHICS
The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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