Dstillery Audiences

PROMO CODES

Audience Size: 736.9 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 736.9 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.04% 17.62x
Bargain Shopping Researchers 40.75% 16.56x
Apartment Furniture Shoppers 46.71% 16.43x
Discount Big Box Shoppers 46.52% 16.35x
Online Home Decor Shoppers 43.84% 16.29x
Big Box Shoppers 45.38% 16.00x
Home Rug Shoppers 45.75% 15.74x
Home Goods Supercenter Shoppers 45.75% 15.74x
Sale Seekers 43.46% 15.69x
Misc-Deal Seekers or Coupon Shoppers 40.84% 15.67x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Belk.

Location Composition Index
Belk 0.02% 1.88x
Bonobos 0.02% 1.50x
Ann Taylor 0.02% 1.45x
Express Outlets 0.01% 1.38x
Uniqlo 0.02% 1.34x
Lululemon 0.05% 1.34x
Madewell 0.03% 1.17x
LOFT 0.07% 1.14x
White House Black Market 0.07% 1.13x
Zara 0.02% 1.13x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.40% 213.77x
dealgenius.com 5.88% 208.75x
itechdeals.com 3.18% 202.65x
limogesjewelry.com 3.74% 183.64x
carouselchecks.com 2.78% 179.29x
samsclubchecks.com 1.96% 172.91x
monogramonline.com 2.47% 171.45x
metalunlimited.com 2.25% 169.64x
cardbear.com 1.68% 166.68x
novadab.com 1.52% 157.34x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.29% 25.13x
Discount Shopping 2.89% 21.92x
As Seen On TV Products 0.07% 20.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.25% 20.67x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.17% 20.50x
Shopping Catalogs 2.53% 20.12x
Holiday Gifts 0.90% 19.76x
Home Decoration - Crafts & Kids 1.89% 19.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 18.35x
Custom Gifts 3.91% 17.48x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female