Dstillery Audiences

PROMO CODES

Audience Size: 672.8 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 672.8 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.48% 20.47x
Discount Big Box Shoppers 44.70% 19.85x
Apartment Furniture Shoppers 44.21% 19.80x
Online Home Decor Shoppers 42.17% 19.37x
Home Goods Supercenter Shoppers 44.70% 19.12x
Home Rug Shoppers 44.70% 19.12x
Home Decor Shoppers 43.69% 19.01x
Bargain Shopping Researchers 40.86% 18.91x
Big Box Shoppers 45.17% 18.41x
Sale Seekers 40.05% 18.35x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Madewell.

Location Composition Index
Madewell 0.02% 2.21x
Talbots 0.04% 1.93x
Uniqlo 0.01% 1.83x
Ralph Lauren 0.01% 1.70x
Hollister 0.03% 1.49x
Old Navy 0.07% 1.46x
White House Black Market 0.04% 1.45x
The North Face 0.01% 1.43x
Lululemon 0.03% 1.41x
Lane Bryant 0.03% 1.37x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.39% 239.10x
dealgenius.com 5.81% 230.65x
itechdeals.com 2.94% 223.55x
limogesjewelry.com 3.71% 206.37x
carouselchecks.com 2.67% 203.28x
samsclubchecks.com 1.87% 195.11x
monogramonline.com 2.39% 193.24x
cardbear.com 1.65% 190.37x
metalunlimited.com 2.32% 188.06x
novadab.com 1.50% 177.51x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.26% 27.82x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 24.86x
Discount Shopping 2.00% 24.73x
Home Decoration - Crafts & Kids 1.81% 23.62x
Home Improvement Contractor 0.57% 23.57x
Holiday Gifts 0.79% 22.23x
Shopping Catalogs 2.18% 21.91x
Custom Gifts 3.72% 21.01x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 20.34x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.88% 20.30x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female