Dstillery Audiences

PROMO CODES

Audience Size: 154 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 154 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 55.82% 21.33x
Discount Big Box Shoppers 58.37% 19.71x
Budget Grocery Shoppers 61.52% 19.63x
Apartment Furniture Shoppers 58.14% 19.63x
Online Home Decor Shoppers 51.90% 18.53x
Sale Seekers 52.91% 18.41x
Home Rug Shoppers 62.05% 18.31x
Home Goods Supercenter Shoppers 62.05% 18.31x
Gift Card Researchers 54.69% 18.17x
Home Decor Shoppers 55.94% 18.07x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 3.63x
Brooks Brothers 0.01% 3.23x
Lane Bryant 0.02% 2.56x
Coach 0.01% 2.40x
LOFT 0.02% 2.30x
Forever 21 0.01% 2.14x
Gymboree 0.02% 2.13x
Gap 0.02% 1.79x
Banana Republic 0.02% 1.74x
Chicos 0.02% 1.46x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is joesnewbalanceoutlet.com.

Website Composition Index
joesnewbalanceoutlet.com 22.75% 424.01x
savingadvice.com 11.39% 251.04x
bestchoiceproducts.com 5.55% 107.95x
dealwiki.net 3.28% 99.10x
tanga.com 8.16% 79.32x
restaurant.com 3.39% 77.59x
jossandmain.com 3.81% 67.89x
christmastreeshops.com 3.48% 62.17x
hsn.com 2.71% 60.53x
burlington.com 2.20% 55.25x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.99% 38.01x
Custom Gifts 2.59% 37.14x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.77% 36.47x
Holiday Gifts 0.45% 36.01x
Party Suppliers 4.42% 31.82x
Cheerleading 0.51% 30.62x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.24% 30.01x
Vitamin Shoppers 1.99% 29.15x
Discount Shopping 0.59% 29.14x
Women Shoppers 8.69% 28.40x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female