Dstillery Audiences

PROMO CODES

Audience Size: 888 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 888 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 34.81% 25.30x
Sale Seekers 36.95% 23.48x
Discount Big Box Shoppers 35.64% 22.98x
Bargain Shopping Researchers 31.47% 22.86x
Misc-Deal Seekers or Coupon Shoppers 31.64% 21.70x
Department Store Shoppers 30.51% 21.17x
Home Decor Shoppers 35.47% 20.90x
Online Home Decor Shoppers 33.55% 20.73x
Home Rug Shoppers 31.67% 20.40x
Home Goods Supercenter Shoppers 31.67% 20.39x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.40x
Abercrombie & Fitch 0.05% 1.28x
Gymboree 0.07% 1.27x
Mens Wearhouse 0.65% 1.25x
Aeropostale 0.07% 1.25x
Supreme 0.02% 1.25x
Buckle 0.22% 1.20x
Johnston and Murphy 0.18% 1.19x
Express 0.10% 1.19x
LOFT 0.10% 1.19x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.09% 193.81x
limogesjewelry.com 3.45% 174.19x
itechdeals.com 6.41% 168.74x
monogramonline.com 2.70% 164.69x
checks-superstore.com 1.14% 164.23x
dealgenius.com 7.43% 162.79x
couponorcode.com 1.76% 155.99x
samsclubchecks.com 2.12% 154.72x
carouselchecks.com 3.08% 153.84x
metalunlimited.com 2.63% 144.67x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.70% 27.09x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.17% 25.08x
As Seen On TV Products 0.15% 22.05x
Holiday Gifts 1.43% 21.80x
Higher-End Fashion Brands 2.28% 21.59x
Custom Gifts 5.59% 20.58x
Home Decoration - Crafts & Kids 2.93% 20.07x
Discount Shopping 5.75% 19.82x
Toys Shopping 6.72% 19.68x
Shopping Catalogs 4.12% 19.66x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female