Dstillery Audiences

PROMO CODES

Audience Size: 529.2 Thousand Devices

Explore the Promo Codes Audience

Below you'll find more information about the Promo Codes audience, broken down in different categories based on their digital and physical behaviors. These are 529.2 thousand unique devices whose actions qualify for the Promo Codes audience.

Dstillery Crafted Audiences

INTERESTS

The Promo Codes audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Promo Codes audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.01% 21.45x
Apartment Furniture Shoppers 45.11% 21.09x
Discount Big Box Shoppers 46.24% 20.50x
Online Home Decor Shoppers 41.75% 20.24x
Bargain Shopping Researchers 39.69% 19.95x
Home Rug Shoppers 48.35% 19.94x
Home Goods Supercenter Shoppers 48.35% 19.94x
Home Decor Shoppers 45.28% 19.60x
Big Box Shoppers 46.16% 19.25x
Misc-Deal Seekers or Coupon Shoppers 37.79% 18.89x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Interest attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Promo Codes audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Promo Codes audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.73x
Buckle 0.01% 1.91x
Banana Republic 0.01% 1.63x
Chicos 0.01% 1.61x
Maurices 0.01% 1.44x
The Childrens Place 0.01% 1.30x
Old Navy 0.01% 1.16x
Carhartt 0.14% 1.09x
Mens Wearhouse 0.01% 0.90x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Location attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Web Insights

WEBSITES

The Promo Codes audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Promo Codes audience is personalizedplanet.com.

Website Composition Index
personalizedplanet.com 3.39% 283.23x
dealgenius.com 5.72% 268.84x
itechdeals.com 2.72% 254.80x
limogesjewelry.com 3.70% 246.62x
carouselchecks.com 2.58% 241.24x
monogramonline.com 2.28% 227.11x
monogramhub.com 2.29% 209.79x
metalunlimited.com 2.53% 202.76x
promocodesforyou.com 3.62% 198.87x
printerpix.com 5.07% 184.72x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Web attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Promo Codes audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.18% 25.44x
Home Decoration - Crafts & Kids 1.56% 25.35x
Holiday Gifts 0.66% 23.86x
Discount Shopping 0.89% 23.68x
Home Improvement Contractor 0.20% 22.37x
Custom Gifts 3.13% 22.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.77% 21.28x
Vitamin Shoppers 3.48% 21.10x
Cheerleading 0.95% 20.92x
Party Suppliers 6.92% 20.30x
Composition Percentage: The overlap percentage between the Promo Codes audience and the Content Affinity attribute.
Index: A comparison of the Promo Codes audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Promo Codes audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female