Explore the Public Policy Media Audience
Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 415.8 thousand unique devices whose actions qualify for the Public Policy Media audience.
INTERESTS
The Public Policy Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.
| Interest | Composition | Index |
| Social Conservatives | 57.38% | 32.99x |
| Conservative News Readers | 48.65% | 28.80x |
| Conservative Think Tank Readers | 67.87% | 27.12x |
| Gun Violence Researchers | 45.44% | 26.89x |
| Social Liberals | 41.44% | 25.97x |
| Occupy Movement Supporters | 50.42% | 24.99x |
| Readers of Japanese Content | 43.25% | 24.40x |
| Financial Business Intelligence Researchers | 41.49% | 23.60x |
| Executive and C-Suite | 44.33% | 23.17x |
| Marines | 37.43% | 22.42x |
Composition Percentage:
The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
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APPAREL RETAILERS
The Public Policy Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Public Policy Media audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.02% | 2.97x |
| Express Outlets | 0.01% | 2.46x |
| Joe's Jeans | 0.01% | 2.24x |
| Patagonia | 0.03% | 1.92x |
| Kate Spade | 0.03% | 1.91x |
| Hugo Boss | 0.04% | 1.78x |
| Banana Republic | 0.06% | 1.58x |
| Urban Outfitters | 0.07% | 1.50x |
| LOFT | 0.08% | 1.48x |
| Saint Laurent Paris | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
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WEBSITES
The Public Policy Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.
| Website | Composition | Index |
| realclearmarkets.com | 12.74% | 510.38x |
| claremont.org | 10.40% | 483.79x |
| newcriterion.com | 7.93% | 461.30x |
| econlib.org | 5.89% | 428.13x |
| theamericanconservative.com | 6.64% | 413.44x |
| isi.org | 5.81% | 395.44x |
| realcleardefense.com | 13.02% | 351.71x |
| independent.org | 6.03% | 348.57x |
| hoover.org | 21.85% | 337.32x |
| commentarymagazine.com | 4.98% | 312.23x |
Composition Percentage:
The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 3.48% | 74.55x |
| Social & Demographic Trends | 10.38% | 53.36x |
| Middle East News | 17.81% | 52.69x |
| Conservatives & Conspiracies | 13.60% | 33.81x |
| Cuba & Mexico Media | 2.57% | 32.32x |
| International Development & Health | 4.77% | 32.17x |
| Writing & Publishing | 8.62% | 32.14x |
| Australia & New Zealand Media | 9.43% | 31.80x |
| Law School Research Cluster | 1.52% | 29.39x |
| Survival Guides | 0.87% | 28.35x |
Composition Percentage:
The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
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DEMOGRAPHICS
The Public Policy Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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