Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 104.5 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 104.5 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 65.71% 31.85x
US Judiciary System Researchers 55.48% 26.11x
Readers of Japanese Content 47.00% 25.47x
Executive and C-Suite 41.01% 25.06x
Financial News Readers 42.86% 24.60x
Financial Business Intelligence Researchers 43.96% 24.30x
Liberal Think Tank Readers 49.95% 24.22x
Eco-Conscious Consumers 40.28% 23.89x
Media Buying Professionals 43.04% 23.44x
Liberal News Readers 41.84% 23.19x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Chicos.

Location Composition Index
Chicos 0.07% 4.20x
J. Crew 0.04% 3.73x
H&M 0.04% 3.70x
Michael Kors 0.03% 3.07x
Jos A. Bank Clothiers 0.04% 2.66x
Coach 0.02% 2.53x
Hollister 0.03% 2.29x
LOFT 0.03% 1.73x
Talbots 0.02% 1.59x
Old Navy 0.05% 1.51x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realcleardefense.com.

Website Composition Index
realcleardefense.com 36.51% 462.15x
realclearscience.com 53.67% 461.04x
spiked-online.com 24.70% 388.62x
theamericanconservative.com 73.61% 357.39x
quillette.com 24.12% 235.62x
spectator.org 46.14% 227.20x
amgreatness.com 39.51% 193.33x
campusreform.org 11.14% 167.78x
theconservativetreehouse.com 7.89% 160.39x
hotair.com 42.17% 159.98x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 11.16% 78.53x
Writing & Publishing 1.19% 69.22x
University Press 0.84% 62.90x
Middle East News 12.18% 56.61x
Local & Travel England - Northern England 0.73% 47.53x
Space & National Security 13.88% 39.55x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 11.36% 36.52x
Education Cluster 1.04% 33.63x
Survival Guides 0.33% 33.43x
Video Content Sites 2.21% 33.13x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male