Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 434.1 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 434.1 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 71.69% 32.70x
Conservative News Readers 63.45% 29.10x
Social Liberals 58.75% 27.58x
Conservative Think Tank Readers 69.72% 27.40x
Financial Business Intelligence Researchers 53.65% 25.94x
Executive and C-Suite 51.70% 25.76x
Readers of Japanese Content 54.66% 25.02x
Occupy Movement Supporters 57.94% 25.01x
Liberal Think Tank Readers 55.47% 24.04x
Market Intelligence Researchers 51.44% 23.84x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is The North Face.

Location Composition Index
The North Face 0.02% 2.13x
REI 0.01% 1.84x
American Apparel 0.02% 1.80x
Lululemon 0.03% 1.78x
Ann Taylor 0.01% 1.59x
J. Crew 0.03% 1.53x
Zara 0.02% 1.49x
White House Black Market 0.04% 1.41x
Forever 21 0.03% 1.34x
Banana Republic 0.05% 1.32x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is newcriterion.com.

Website Composition Index
newcriterion.com 7.74% 370.34x
claremont.org 8.76% 344.93x
realclearpolicy.com 9.49% 310.26x
realclearenergy.org 4.01% 305.46x
realclearworld.com 5.85% 278.94x
hoover.org 14.89% 244.98x
mises.org 28.54% 228.56x
realcleardefense.com 22.38% 223.74x
aei.org 18.80% 220.44x
lawliberty.org 8.06% 210.03x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 1.09% 110.08x
Social & Demographic Trends 3.47% 54.66x
Middle East News 19.00% 47.76x
Australia & New Zealand Media 11.54% 40.42x
Right Wing Blogs - Political Activism 1.63% 39.61x
Right Wing Blogs - Conspiracy Theories 12.66% 37.12x
Right Wing Blogs - Pro-gun & Pro-life 13.98% 35.19x
Conservatives & Conspiracies 13.25% 34.38x
Space & National Security 14.47% 34.10x
Cuba & Mexico Media 1.53% 33.42x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male