Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 415.8 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 415.8 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 57.38% 32.99x
Conservative News Readers 48.65% 28.80x
Conservative Think Tank Readers 67.87% 27.12x
Gun Violence Researchers 45.44% 26.89x
Social Liberals 41.44% 25.97x
Occupy Movement Supporters 50.42% 24.99x
Readers of Japanese Content 43.25% 24.40x
Financial Business Intelligence Researchers 41.49% 23.60x
Executive and C-Suite 44.33% 23.17x
Marines 37.43% 22.42x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.97x
Express Outlets 0.01% 2.46x
Joe's Jeans 0.01% 2.24x
Patagonia 0.03% 1.92x
Kate Spade 0.03% 1.91x
Hugo Boss 0.04% 1.78x
Banana Republic 0.06% 1.58x
Urban Outfitters 0.07% 1.50x
LOFT 0.08% 1.48x
Saint Laurent Paris 0.01% 1.46x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 12.74% 510.38x
claremont.org 10.40% 483.79x
newcriterion.com 7.93% 461.30x
econlib.org 5.89% 428.13x
theamericanconservative.com 6.64% 413.44x
isi.org 5.81% 395.44x
realcleardefense.com 13.02% 351.71x
independent.org 6.03% 348.57x
hoover.org 21.85% 337.32x
commentarymagazine.com 4.98% 312.23x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 3.48% 74.55x
Social & Demographic Trends 10.38% 53.36x
Middle East News 17.81% 52.69x
Conservatives & Conspiracies 13.60% 33.81x
Cuba & Mexico Media 2.57% 32.32x
International Development & Health 4.77% 32.17x
Writing & Publishing 8.62% 32.14x
Australia & New Zealand Media 9.43% 31.80x
Law School Research Cluster 1.52% 29.39x
Survival Guides 0.87% 28.35x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male