Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 423.5 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 423.5 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 61.40% 28.10x
Conservative Think Tank Readers 65.71% 26.16x
Conservative News Readers 52.01% 23.72x
Gun Violence Researchers 46.54% 21.57x
Social Liberals 45.00% 20.96x
Financial Business Intelligence Researchers 43.43% 20.74x
Occupy Movement Supporters 48.03% 20.44x
Executive and C-Suite 45.12% 20.01x
Readers of Japanese Content 43.77% 20.00x
Liberal Think Tank Readers 46.81% 19.69x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Patagonia.

Location Composition Index
Patagonia 0.04% 2.78x
LL Bean 0.02% 2.76x
Supreme 0.02% 1.98x
Express Outlets 0.01% 1.63x
The North Face 0.04% 1.53x
Ann Taylor 0.04% 1.51x
Topshop 0.02% 1.45x
Club Monaco 0.02% 1.43x
LOFT 0.11% 1.43x
H&M 0.10% 1.39x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 8.22% 358.38x
realclearworld.com 4.23% 336.49x
newcriterion.com 8.37% 333.97x
realclearpolicy.com 6.71% 331.15x
claremont.org 10.59% 325.69x
isi.org 3.83% 299.29x
econlib.org 3.53% 283.70x
lawliberty.org 5.88% 280.10x
independent.org 3.66% 256.03x
hoover.org 20.59% 237.00x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 2.54% 46.37x
Social & Demographic Trends 7.06% 37.65x
Middle East News 18.38% 34.21x
International Development & Health 3.32% 23.42x
Australia & New Zealand Media 12.05% 21.86x
Conservatives & Conspiracies 15.03% 21.72x
Writing & Publishing 7.75% 21.69x
Cuba & Mexico Media 2.38% 21.32x
Historical Information - Museums & Libraries 8.82% 21.02x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.59% 20.90x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male