Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 27.9 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 27.9 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 13.49% 42.63x
US Judiciary System Researchers 50.66% 42.44x
Readers of Jewish Content 45.72% 35.78x
Market Intelligence Researchers 25.66% 30.18x
Financial Business Intelligence Researchers 37.83% 30.05x
Lawyers 34.21% 26.04x
Online Grammar Tool Users 9.54% 24.45x
Executive and C-Suite 30.92% 23.69x
Australia Trip Planners 29.93% 23.67x
Readers of Israeli News in English 37.83% 23.46x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.75x
Aeropostale 0.03% 1.68x
Urban Outfitters 0.02% 1.48x
Mens Wearhouse 0.02% 1.18x
Journeys 0.03% 1.07x
Zumiez 0.03% 1.01x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is thefederalist.com.

Website Composition Index
thefederalist.com 29.16% 153.32x
prospect.org 27.70% 149.01x
townhall.com 45.64% 133.91x
redstate.com 35.85% 122.66x
rollcall.com 29.00% 116.87x
newrepublic.com 28.11% 109.75x
realclearpolitics.com 72.94% 104.52x
washingtontimes.com 44.40% 86.56x
thenation.com 37.09% 82.84x
reason.com 50.89% 78.91x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Middle East News.

Content Affinity Composition Index
Middle East News 11.12% 75.21x
Conservatives & Conspiracies 5.00% 57.48x
US Military Cluster 1.97% 48.37x
Australia & New Zealand Media 5.33% 40.00x
Space & National Security 8.68% 35.62x
Assorted Topics (Viral Media, Paid Traffic) 2.17% 29.12x
Quebec Vacations 1.32% 29.04x
Voting Information 45.86% 25.17x
Personal Investment & Advisor Researchers 1.18% 22.82x
Conservative Media Cluster 76.45% 22.14x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male