Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 444.2 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 444.2 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 73.12% 27.27x
Conservative News Readers 64.35% 25.19x
Social Liberals 62.52% 22.97x
Financial Business Intelligence Researchers 57.22% 22.53x
Readers of Japanese Content 56.85% 22.52x
Executive and C-Suite 54.92% 22.50x
Gun Violence Researchers 54.57% 21.59x
Conservative Think Tank Readers 74.78% 21.34x
Market Intelligence Researchers 54.36% 20.56x
Occupy Movement Supporters 62.30% 20.48x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Intermix.

Location Composition Index
Intermix 0.01% 2.71x
LL Bean 0.01% 2.06x
American Apparel 0.04% 1.91x
Patagonia 0.01% 1.76x
Club Monaco 0.01% 1.51x
Columbia 0.01% 1.50x
REI 0.02% 1.36x
The North Face 0.02% 1.34x
Gap 0.09% 1.25x
Banana Republic 0.08% 1.15x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is newcriterion.com.

Website Composition Index
newcriterion.com 8.30% 350.01x
claremont.org 9.41% 328.85x
realclearpolicy.com 8.41% 312.65x
realclearenergy.org 3.97% 303.83x
realclearworld.com 5.27% 272.84x
hoover.org 16.11% 230.82x
realcleardefense.com 20.68% 223.70x
mises.org 30.65% 216.22x
lawliberty.org 7.77% 213.00x
aei.org 20.46% 210.22x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 1.35% 78.43x
Social & Demographic Trends 4.16% 48.40x
Middle East News 19.07% 44.62x
Australia & New Zealand Media 12.13% 36.33x
Right Wing Blogs - Conspiracy Theories 12.88% 32.74x
Cuba & Mexico Media 1.79% 32.58x
Conservatives & Conspiracies 13.88% 32.45x
Right Wing Blogs - Pro-gun & Pro-life 14.36% 31.32x
Survival Guides 0.50% 31.19x
Right Wing Blogs - Political Activism 2.11% 29.68x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male