Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 421 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 421 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 56.09% 31.16x
Conservative News Readers 48.36% 26.89x
Conservative Think Tank Readers 67.16% 25.72x
Financial Business Intelligence Researchers 39.37% 24.87x
Occupy Movement Supporters 49.81% 24.18x
Social Liberals 41.31% 23.55x
Executive and C-Suite 42.37% 23.47x
Readers of Japanese Content 43.41% 23.06x
Liberal Think Tank Readers 49.28% 21.20x
Market Intelligence Researchers 37.56% 20.94x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Armani.

Location Composition Index
Armani 0.03% 1.79x
Ann Taylor 0.03% 1.76x
Eddie Bauer 0.02% 1.58x
H&M 0.04% 1.54x
Brooks Brothers 0.04% 1.48x
Express 0.03% 1.36x
Lululemon 0.06% 1.36x
Urban Outfitters 0.04% 1.23x
The North Face 0.02% 1.23x
Hollister 0.02% 1.22x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is libertylawsite.org.

Website Composition Index
libertylawsite.org 6.84% 547.40x
claremont.org 10.00% 484.34x
newcriterion.com 7.73% 461.39x
econlib.org 7.40% 431.10x
realcleardefense.com 11.24% 405.57x
realclearmarkets.com 16.10% 377.26x
hoover.org 21.30% 347.50x
realclearscience.com 13.52% 343.98x
independent.org 6.69% 332.30x
commentarymagazine.com 6.16% 284.10x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 4.35% 65.51x
Social & Demographic Trends 11.66% 51.67x
Middle East News 18.77% 47.79x
International Development & Health 4.98% 34.20x
Writing & Publishing 8.96% 30.78x
Conservatives & Conspiracies 14.09% 30.08x
Cuba & Mexico Media 2.96% 29.59x
University Press 14.92% 28.18x
Australia & New Zealand Media 9.43% 27.98x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 6.84% 27.39x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male