Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 486.4 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 486.4 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 68.83% 28.42x
Conservative Think Tank Readers 72.16% 25.34x
Conservative News Readers 61.30% 25.10x
Financial Business Intelligence Researchers 50.69% 23.65x
Social Liberals 55.19% 23.18x
Executive and C-Suite 50.36% 23.11x
Readers of Japanese Content 52.70% 22.24x
Occupy Movement Supporters 55.90% 22.09x
Gun Violence Researchers 54.39% 21.69x
Liberal Think Tank Readers 54.24% 21.43x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Madewell.

Location Composition Index
Madewell 0.02% 2.10x
Armani 0.05% 2.05x
Intermix 0.01% 1.80x
The North Face 0.03% 1.78x
Belk 0.02% 1.63x
Bonobos 0.12% 1.51x
J. Crew 0.02% 1.47x
Kate Spade 0.03% 1.40x
Saint Laurent Paris 0.01% 1.37x
Ann Taylor 0.03% 1.37x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 5.25% 400.31x
realclearpolicy.com 6.03% 378.33x
realclearworld.com 4.34% 349.37x
newcriterion.com 7.50% 332.58x
claremont.org 10.52% 321.63x
realcleardefense.com 17.47% 258.39x
lawliberty.org 6.83% 249.22x
hoover.org 17.84% 239.11x
realclearhistory.com 5.34% 223.87x
mises.org 35.30% 201.18x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 1.73% 66.49x
Social & Demographic Trends 5.46% 48.78x
Middle East News 17.26% 45.74x
Australia & New Zealand Media 11.85% 32.93x
Survival Guides 0.56% 30.60x
Cuba & Mexico Media 1.98% 30.34x
Right Wing Blogs - Pro-gun & Pro-life 14.76% 29.63x
Conservatives & Conspiracies 13.18% 29.55x
Space & National Security 13.10% 27.91x
Writing & Publishing 6.27% 27.29x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male