Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 474.1 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 474.1 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 64.03% 29.70x
Conservative Think Tank Readers 68.78% 27.04x
Conservative News Readers 54.81% 26.31x
Gun Violence Researchers 47.26% 24.28x
Social Liberals 48.67% 23.58x
Financial Business Intelligence Researchers 45.32% 23.08x
Readers of Japanese Content 46.26% 22.82x
Occupy Movement Supporters 50.97% 22.53x
Executive and C-Suite 46.65% 22.15x
Liberal Think Tank Readers 50.78% 21.49x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Everlane.

Location Composition Index
Everlane 0.01% 1.74x
Hugo Boss 0.05% 1.59x
Patagonia 0.03% 1.57x
Bonobos 0.11% 1.43x
LL Bean 0.01% 1.42x
Ralph Lauren 0.02% 1.36x
Jos A. Bank Clothiers 0.37% 1.28x
Levi Strauss 0.04% 1.27x
Belk 0.02% 1.26x
Ann Taylor 0.04% 1.21x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 6.88% 309.97x
realclearpolicy.com 7.91% 293.62x
newcriterion.com 7.29% 280.46x
claremont.org 9.66% 276.71x
realclearworld.com 4.69% 272.13x
isi.org 3.12% 261.92x
econlib.org 2.81% 240.53x
lawliberty.org 6.31% 222.01x
independent.org 3.01% 221.75x
hoover.org 19.13% 204.86x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 2.08% 57.18x
Social & Demographic Trends 6.85% 44.34x
Middle East News 17.64% 43.63x
Australia & New Zealand Media 11.53% 28.18x
Conservatives & Conspiracies 13.22% 26.66x
Cuba & Mexico Media 2.05% 26.34x
International Development & Health 3.71% 25.83x
Historical Information - Museums & Libraries 8.29% 25.49x
Right Wing Blogs - Pro-gun & Pro-life 14.38% 25.34x
Writing & Publishing 7.16% 25.17x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male