Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 452.1 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 452.1 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 55.48% 36.89x
Conservative News Readers 46.73% 31.89x
Gun Violence Researchers 42.73% 29.79x
Conservative Think Tank Readers 67.02% 28.90x
Social Liberals 40.97% 27.47x
Readers of Japanese Content 40.88% 26.37x
Occupy Movement Supporters 49.14% 25.66x
Financial Business Intelligence Researchers 40.14% 25.43x
Marines 35.02% 24.78x
Executive and C-Suite 42.94% 24.71x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.22x
Mens Wearhouse 0.39% 1.10x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 9.75% 440.29x
realclearpolicy.com 6.00% 421.66x
newcriterion.com 8.95% 396.20x
claremont.org 10.72% 396.06x
isi.org 4.96% 339.35x
lawliberty.org 5.17% 337.16x
econlib.org 4.66% 336.82x
independent.org 4.71% 304.60x
theamericanconservative.com 13.13% 279.10x
realcleardefense.com 13.47% 273.40x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 2.83% 66.74x
Middle East News 17.97% 46.64x
Social & Demographic Trends 8.99% 45.09x
Cuba & Mexico Media 2.33% 30.22x
Conservatives & Conspiracies 12.57% 29.80x
Australia & New Zealand Media 9.72% 28.90x
Writing & Publishing 8.16% 27.73x
International Development & Health 4.75% 27.55x
Right Wing Blogs - Pro-gun & Pro-life 12.56% 25.07x
Aid Groups 3.79% 24.62x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male