Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 158.6 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 158.6 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 67.16% 34.30x
Financial Business Intelligence Researchers 55.64% 32.41x
Readers of Japanese Content 58.96% 31.97x
Executive and C-Suite 50.83% 30.59x
Liberal News Readers 48.80% 30.40x
Financial News Readers 49.41% 30.26x
Advertising Professionals 49.48% 29.01x
Eco-Conscious Consumers 45.53% 28.41x
Tech News Enthusiasts 49.85% 28.23x
Liberal Think Tank Readers 55.70% 27.95x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 4.71x
LOFT 0.02% 2.93x
Jos A. Bank Clothiers 0.02% 2.81x
Maurices 0.04% 2.74x
American Eagle Outfitters 0.02% 2.39x
Lane Bryant 0.02% 2.25x
J. Crew 0.01% 2.13x
Zumiez 0.01% 1.36x
White House Black Market 0.01% 1.21x
Old Navy 0.02% 1.14x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearpolicy.com.

Website Composition Index
realclearpolicy.com 17.62% 431.22x
realcleardefense.com 32.54% 413.37x
fee.org 21.42% 394.48x
nysun.com 13.73% 318.05x
realclearscience.com 46.46% 315.84x
theamericanconservative.com 67.94% 232.86x
ricochet.com 6.74% 209.02x
spiked-online.com 18.26% 197.58x
independent.org 9.06% 194.65x
al-monitor.com 8.42% 179.47x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.52% 77.12x
Australia & New Zealand Media 11.75% 73.28x
Writing & Publishing 2.78% 67.02x
University Press 2.80% 60.22x
Middle East News 16.84% 56.69x
Education Cluster 4.51% 50.63x
Local & Travel England - Northern England 0.75% 49.33x
Assorted Topics (Power Trains, Drones, Web Design) 2.41% 44.25x
Institutional Investing 0.68% 44.10x
Space & National Security 13.27% 42.43x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male