Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 514.1 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 514.1 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 68.35% 29.99x
Conservative News Readers 60.62% 26.65x
Conservative Think Tank Readers 69.83% 25.43x
Social Liberals 55.25% 24.71x
Financial Business Intelligence Researchers 50.87% 24.68x
Executive and C-Suite 48.88% 24.64x
Readers of Japanese Content 51.93% 23.90x
Occupy Movement Supporters 55.52% 23.13x
Gun Violence Researchers 53.03% 22.85x
Market Intelligence Researchers 48.30% 22.53x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.65x
Free People 0.02% 1.54x
The North Face 0.02% 1.48x
Ann Taylor 0.02% 1.44x
Mens Wearhouse 0.06% 1.42x
Brooks Brothers 0.03% 1.42x
American Apparel 0.02% 1.29x
Jos A. Bank Clothiers 0.04% 1.27x
Hollister 0.04% 1.18x
Victoria's Secret 0.09% 1.16x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is newcriterion.com.

Website Composition Index
newcriterion.com 8.14% 346.54x
claremont.org 9.95% 319.77x
realclearpolicy.com 7.39% 312.51x
realclearworld.com 4.29% 306.06x
realcleardefense.com 17.75% 243.50x
hoover.org 17.27% 225.83x
lawliberty.org 7.44% 217.03x
aei.org 22.15% 214.85x
strategypage.com 4.23% 211.99x
thenewatlantis.com 2.38% 206.50x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 1.38% 75.99x
Middle East News 17.80% 44.48x
Social & Demographic Trends 4.47% 42.89x
Australia & New Zealand Media 11.37% 35.99x
Survival Guides 0.49% 33.05x
Conservatives & Conspiracies 13.19% 31.76x
Right Wing Blogs - Pro-gun & Pro-life 14.30% 31.24x
Right Wing Blogs - Conspiracy Theories 13.10% 31.03x
Cuba & Mexico Media 1.70% 30.27x
Space & National Security 13.14% 29.53x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male