Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 127.1 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 68.61% 32.57x
Executive and C-Suite 46.37% 30.45x
Financial Business Intelligence Researchers 51.79% 29.84x
Readers of Japanese Content 53.86% 29.37x
Financial News Readers 47.57% 28.19x
Advertising Professionals 48.13% 27.67x
Liberal Think Tank Readers 52.67% 27.23x
Liberal News Readers 46.85% 27.18x
Eco-Conscious Consumers 44.46% 27.03x
Media Buying Professionals 45.82% 26.80x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.36x
Carhartt 0.06% 1.19x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realcleardefense.com.

Website Composition Index
realcleardefense.com 32.63% 448.28x
realclearscience.com 46.98% 369.86x
nysun.com 14.45% 350.24x
theamericanconservative.com 71.69% 263.00x
spiked-online.com 20.73% 251.54x
al-monitor.com 8.84% 210.75x
independent.org 10.37% 194.89x
defensenews.com 7.75% 178.88x
quillette.com 23.06% 176.16x
jewishworldreview.com 8.07% 174.82x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 11.88% 79.35x
Writing & Publishing 2.06% 65.92x
University Press 1.81% 61.76x
Middle East News 15.21% 55.19x
Institutional Investing 0.49% 51.91x
International Development & Health 0.49% 48.82x
Local & Travel England - Northern England 0.86% 48.73x
Education Cluster 2.70% 42.67x
Right Wing Blogs - Conspiracy Theories 11.02% 40.41x
Space & National Security 12.95% 40.12x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male