Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 391.7 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 391.7 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 71.31% 32.70x
Conservative News Readers 62.77% 29.42x
Social Liberals 57.37% 27.82x
Executive and C-Suite 48.78% 26.66x
Financial Business Intelligence Researchers 53.33% 26.03x
Readers of Japanese Content 52.79% 25.90x
Conservative Think Tank Readers 68.59% 25.60x
Occupy Movement Supporters 57.37% 24.72x
Liberal Think Tank Readers 53.74% 24.30x
Gun Violence Researchers 53.05% 24.04x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.83x
Gap 0.01% 1.73x
American Eagle Outfitters 0.01% 1.57x
Carhartt 0.12% 1.07x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is newcriterion.com.

Website Composition Index
newcriterion.com 6.92% 390.18x
claremont.org 7.74% 360.99x
realclearworld.com 5.84% 296.86x
realclearenergy.org 4.53% 276.75x
hoover.org 12.93% 261.67x
mises.org 25.42% 242.19x
aei.org 15.94% 228.84x
realcleardefense.com 23.54% 224.38x
lawliberty.org 8.81% 220.14x
steynonline.com 5.30% 202.94x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.68% 186.88x
Social & Demographic Trends 2.45% 56.83x
Right Wing Blogs - Political Activism 1.03% 48.40x
Middle East News 18.35% 45.62x
Australia & New Zealand Media 10.73% 38.86x
Right Wing Blogs - Conspiracy Theories 11.97% 37.89x
Local & Travel England - North Midlands 0.17% 37.06x
Space & National Security 14.88% 35.41x
Right Wing Blogs - Pro-gun & Pro-life 13.24% 35.25x
Writing & Publishing 4.76% 35.07x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male