Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 433.7 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 433.7 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Social Conservatives.

Interest Composition Index
Social Conservatives 54.45% 30.90x
Conservative News Readers 47.24% 27.05x
Conservative Think Tank Readers 66.73% 25.14x
Finance Industry 43.83% 25.00x
Occupy Movement Supporters 49.64% 23.46x
Social Liberals 41.70% 22.99x
Financial Business Intelligence Researchers 38.25% 22.79x
Executive and C-Suite 40.73% 22.49x
Readers of Japanese Content 42.67% 22.42x
Liberal Think Tank Readers 49.18% 21.25x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Free People.

Location Composition Index
Free People 0.02% 1.94x
LOFT 0.05% 1.84x
Ann Taylor 0.03% 1.80x
Brooks Brothers 0.04% 1.67x
Armani 0.02% 1.59x
Express 0.03% 1.37x
Chicos 0.04% 1.33x
Banana Republic 0.04% 1.33x
J. Crew 0.03% 1.29x
Urban Outfitters 0.04% 1.29x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is libertylawsite.org.

Website Composition Index
libertylawsite.org 8.34% 511.32x
claremont.org 9.09% 468.90x
newcriterion.com 7.89% 457.31x
theamericanconservative.com 6.01% 455.42x
realclearmarkets.com 14.21% 419.15x
econlib.org 9.23% 417.24x
hoover.org 21.01% 363.15x
realcleardefense.com 10.34% 337.78x
independent.org 6.84% 322.95x
realclearscience.com 11.42% 306.04x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 4.85% 60.81x
Social & Demographic Trends 13.10% 50.30x
Middle East News 18.32% 46.29x
International Development & Health 5.07% 32.49x
Writing & Publishing 8.80% 32.25x
Conservatives & Conspiracies 13.71% 29.85x
Cuba & Mexico Media 3.06% 27.40x
University Press 14.23% 27.32x
Law School Research Cluster 1.89% 27.12x
Australia & New Zealand Media 9.31% 26.80x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999