PUBLIC POLICY MEDIA

Audience Size: 158.6 Thousand Devices

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Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 158.6 thousand unique devices whose actions qualify for the Public Policy Media audience.

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Conservative News Readers.

Interest	Composition	Index
Conservative News Readers	67.16%	34.30x
Financial Business Intelligence Researchers	55.64%	32.41x
Readers of Japanese Content	58.96%	31.97x
Executive and C-Suite	50.83%	30.59x
Liberal News Readers	48.80%	30.40x
Financial News Readers	49.41%	30.26x
Advertising Professionals	49.48%	29.01x
Eco-Conscious Consumers	45.53%	28.41x
Tech News Enthusiasts	49.85%	28.23x
Liberal Think Tank Readers	55.70%	27.95x

Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.

Index: A comparison of the Public Policy Media audience to the internet population.

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.02%	4.71x
LOFT	0.02%	2.93x
Jos A. Bank Clothiers	0.02%	2.81x
Maurices	0.04%	2.74x
American Eagle Outfitters	0.02%	2.39x
Lane Bryant	0.02%	2.25x
J. Crew	0.01%	2.13x
Zumiez	0.01%	1.36x
White House Black Market	0.01%	1.21x
Old Navy	0.02%	1.14x

Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.

Index: A comparison of the Public Policy Media audience to the internet population.

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearpolicy.com.

Website	Composition	Index
realclearpolicy.com	17.62%	431.22x
realcleardefense.com	32.54%	413.37x
fee.org	21.42%	394.48x
nysun.com	13.73%	318.05x
realclearscience.com	46.46%	315.84x
theamericanconservative.com	67.94%	232.86x
ricochet.com	6.74%	209.02x
spiked-online.com	18.26%	197.58x
independent.org	9.06%	194.65x
al-monitor.com	8.42%	179.47x

Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.

Index: A comparison of the Public Policy Media audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Right Wing Blogs - Political Activism.

Content Affinity	Composition	Index
Right Wing Blogs - Political Activism	0.52%	77.12x
Australia & New Zealand Media	11.75%	73.28x
Writing & Publishing	2.78%	67.02x
University Press	2.80%	60.22x
Middle East News	16.84%	56.69x
Education Cluster	4.51%	50.63x
Local & Travel England - Northern England	0.75%	49.33x
Assorted Topics (Power Trains, Drones, Web Design)	2.41%	44.25x
Institutional Investing	0.68%	44.10x
Space & National Security	13.27%	42.43x

Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.

Index: A comparison of the Public Policy Media audience to the internet population.

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male