Dstillery Audiences

PUBLIC POLICY MEDIA

Audience Size: 119.6 Thousand Devices

Explore the Public Policy Media Audience

Below you'll find more information about the Public Policy Media audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the Public Policy Media audience.

Dstillery Crafted Audiences

INTERESTS

The Public Policy Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Public Policy Media audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 67.29% 30.68x
Executive and C-Suite 42.78% 27.18x
Readers of Japanese Content 50.30% 26.59x
Financial Business Intelligence Researchers 48.85% 26.29x
US Judiciary System Researchers 53.46% 26.20x
Financial News Readers 44.92% 25.37x
Advertising Professionals 43.47% 25.14x
Liberal News Readers 45.00% 25.03x
Eco-Conscious Consumers 41.50% 24.44x
Media Buying Professionals 44.49% 24.29x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Interest attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Public Policy Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Public Policy Media audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.65x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Location attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Public Policy Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Public Policy Media audience is realclearpolicy.com.

Website Composition Index
realclearpolicy.com 26.21% 597.97x
realcleardefense.com 33.62% 423.54x
realclearscience.com 49.24% 392.08x
nysun.com 15.83% 366.24x
theamericanconservative.com 73.15% 291.53x
spiked-online.com 22.02% 283.70x
al-monitor.com 9.60% 226.65x
independent.org 10.60% 215.75x
quillette.com 23.93% 188.85x
spectator.org 43.37% 176.56x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Web attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Public Policy Media audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 11.33% 75.05x
Writing & Publishing 1.81% 71.86x
University Press 1.42% 64.51x
Middle East News 14.08% 52.65x
Local & Travel England - Northern England 0.84% 48.55x
Right Wing Blogs - Conspiracy Theories 10.81% 41.40x
Space & National Security 13.09% 36.83x
Video Content Sites 3.05% 35.62x
Cuba & Mexico Media 0.33% 34.59x
Education Cluster 1.74% 34.10x
Composition Percentage: The overlap percentage between the Public Policy Media audience and the Content Affinity attribute.
Index: A comparison of the Public Policy Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Public Policy Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male