REAL ESTATE CLUSTER

Audience Size: 171.1 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 171.1 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.

Interest	Composition	Index
Real Estate Decision Makers	82.95%	29.69x
Venture Capitalists	58.95%	22.14x
Commercial Architects and Designers	56.55%	21.58x
Business Communication Product Researchers	58.69%	20.44x
Budget Small Business Researchers	55.27%	20.00x
Shared Work Space Researchers	61.24%	18.89x
Commercial Contractors & Designers	50.13%	18.82x
Insurance Professionals	47.97%	17.80x
Market Intelligence Researchers	40.77%	17.53x
Luxury Boutique Hotel Researchers	47.38%	17.44x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Everlane.

Location	Composition	Index
Everlane	0.03%	7.16x
Calvin Klein	0.02%	6.69x
Supreme	0.03%	4.91x
Bonobos	0.33%	4.50x
Madewell	0.03%	3.87x
Intermix	0.02%	3.69x
Abercrombie & Fitch	0.02%	3.65x
Urban Outfitters	0.12%	2.90x
Ralph Lauren	0.02%	2.70x
Uniqlo	0.03%	2.53x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is jll.com.

Website	Composition	Index
jll.com	27.21%	771.91x
marcusmillichap.com	13.93%	390.30x
bisnow.com	69.24%	277.75x
commercialobserver.com	20.72%	216.45x
areadevelopment.com	5.04%	130.99x
turnerconstruction.com	3.92%	124.58x
crainsnewyork.com	7.15%	116.54x
urbanturf.com	3.90%	113.66x
wework.com	3.65%	109.73x
architecturalrecord.com	4.19%	109.18x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity	Composition	Index
Apartment & Community Real Estate Researchers	2.20%	80.81x
Community Planning & Transportation	5.00%	72.63x
Institutional Investing	9.92%	68.17x
Meeting Planning & Hotels	3.42%	65.31x
Franchising	1.57%	64.79x
Retail Industry News	5.75%	57.46x
Design Software	18.04%	50.66x
Paper & Packaging	1.90%	44.84x
New York City Real Estate Research Cluster	25.74%	43.53x
Office Furniture Design	1.96%	37.82x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male