REAL ESTATE CLUSTER

Audience Size: 224.8 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 224.8 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	51.74%	21.60x
Venture Capitalists	53.84%	20.53x
Business Communication Product Researchers	51.80%	19.20x
Market Intelligence Researchers	37.74%	19.04x
Shared Work Space Researchers	57.60%	18.88x
Executive Travelers	0.63%	18.74x
Budget Small Business Researchers	46.70%	18.26x
Real Estate Decision Makers	88.01%	17.94x
Landscape Architects	35.89%	17.77x
Commercial Healthcare Hospitality & Retail Designers	50.30%	17.59x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Intermix.

Location	Composition	Index
Intermix	0.05%	6.60x
Armani	0.11%	5.13x
Levi Strauss	0.04%	4.71x
Zara	0.10%	4.49x
Calvin Klein	0.03%	4.37x
Ralph Lauren	0.03%	4.19x
Club Monaco	0.03%	3.63x
Hugo Boss	0.07%	3.53x
Free People	0.05%	3.11x
LOFT	0.13%	2.82x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is icsc.org.

Website	Composition	Index
icsc.org	19.67%	714.12x
jll.com	23.76%	642.11x
nahb.org	10.45%	440.90x
marcusmillichap.com	11.52%	425.57x
bisnow.com	64.74%	344.19x
nreionline.com	18.44%	338.74x
commercialobserver.com	18.58%	230.91x
bdcnetwork.com	9.02%	186.57x
areadevelopment.com	4.66%	137.08x
turnerconstruction.com	3.91%	134.91x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	9.54%	71.60x
Apartment & Community Real Estate Researchers	2.11%	70.42x
Community Planning & Transportation	5.32%	68.72x
Retail Industry News	6.04%	65.78x
Meeting Planning & Hotels	4.04%	62.49x
Franchising	1.54%	59.76x
New York City Real Estate Research Cluster	25.35%	46.20x
Design Software	20.66%	45.87x
Paper & Packaging	2.44%	38.85x
Office Furniture Design	1.99%	38.46x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male