REAL ESTATE CLUSTER

Audience Size: 221.6 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 221.6 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Commercial Architects and Designers.

Interest	Composition	Index
Commercial Architects and Designers	49.87%	23.19x
Venture Capitalists	51.69%	22.51x
Shared Work Space Researchers	55.36%	22.07x
Business Communication Product Researchers	48.47%	21.81x
Budget Small Business Researchers	43.49%	20.29x
Executive Travelers	54.05%	20.02x
Commercial Healthcare Hospitality & Retail Designers	47.36%	19.91x
Market Intelligence Researchers	35.65%	19.84x
Insurance Professionals	37.85%	19.77x
Real Estate Decision Makers	86.90%	18.96x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is LOFT.

Location	Composition	Index
LOFT	0.06%	2.13x
Urban Outfitters	0.05%	1.99x
Brooks Brothers	0.05%	1.88x
Coach	0.07%	1.77x
Lululemon	0.05%	1.62x
H&M	0.04%	1.57x
J. Crew	0.04%	1.54x
Gap	0.11%	1.53x
Banana Republic	0.05%	1.50x
Forever 21	0.04%	1.36x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is icsc.org.

Website	Composition	Index
icsc.org	19.62%	707.81x
jll.com	19.37%	669.24x
marcusmillichap.com	10.46%	411.69x
nahb.org	12.13%	411.68x
nreionline.com	15.94%	358.28x
bisnow.com	65.17%	350.38x
commercialobserver.com	18.39%	240.64x
mba.org	4.39%	185.89x
bdcnetwork.com	9.12%	181.81x
seniorhousingnews.com	3.84%	168.89x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity	Composition	Index
Apartment & Community Real Estate Researchers	2.26%	69.60x
Institutional Investing	9.27%	65.91x
Community Planning & Transportation	6.02%	63.89x
Retail Industry News	5.90%	60.32x
Franchising	1.64%	56.95x
Meeting Planning & Hotels	4.08%	56.60x
New York City Real Estate Research Cluster	24.94%	45.23x
Design Software	21.14%	43.84x
Paper & Packaging	2.53%	34.61x
Business News & Information Readers	25.41%	34.61x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male