Dstillery Audiences

REAL ESTATE CLUSTER

Audience Size: 221.6 Thousand Devices

Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 221.6 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Commercial Architects and Designers.

Interest Composition Index
Commercial Architects and Designers 49.87% 23.19x
Venture Capitalists 51.69% 22.51x
Shared Work Space Researchers 55.36% 22.07x
Business Communication Product Researchers 48.47% 21.81x
Budget Small Business Researchers 43.49% 20.29x
Executive Travelers 54.05% 20.02x
Commercial Healthcare Hospitality & Retail Designers 47.36% 19.91x
Market Intelligence Researchers 35.65% 19.84x
Insurance Professionals 37.85% 19.77x
Real Estate Decision Makers 86.90% 18.96x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is LOFT.

Location Composition Index
LOFT 0.06% 2.13x
Urban Outfitters 0.05% 1.99x
Brooks Brothers 0.05% 1.88x
Coach 0.07% 1.77x
Lululemon 0.05% 1.62x
H&M 0.04% 1.57x
J. Crew 0.04% 1.54x
Gap 0.11% 1.53x
Banana Republic 0.05% 1.50x
Forever 21 0.04% 1.36x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is icsc.org.

Website Composition Index
icsc.org 19.62% 707.81x
jll.com 19.37% 669.24x
marcusmillichap.com 10.46% 411.69x
nahb.org 12.13% 411.68x
nreionline.com 15.94% 358.28x
bisnow.com 65.17% 350.38x
commercialobserver.com 18.39% 240.64x
mba.org 4.39% 185.89x
bdcnetwork.com 9.12% 181.81x
seniorhousingnews.com 3.84% 168.89x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 2.26% 69.60x
Institutional Investing 9.27% 65.91x
Community Planning & Transportation 6.02% 63.89x
Retail Industry News 5.90% 60.32x
Franchising 1.64% 56.95x
Meeting Planning & Hotels 4.08% 56.60x
New York City Real Estate Research Cluster 24.94% 45.23x
Design Software 21.14% 43.84x
Paper & Packaging 2.53% 34.61x
Business News & Information Readers 25.41% 34.61x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male