REAL ESTATE CLUSTER

Audience Size: 41.6 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 41.6 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.

Interest	Composition	Index
Real Estate Decision Makers	85.51%	25.72x
Budget Small Business Researchers	64.61%	19.30x
Venture Capitalists	62.71%	19.03x
Executive Travelers	51.07%	19.02x
Commercial Architects and Designers	60.81%	18.16x
Business Communication Product Researchers	65.08%	18.07x
Business Filing Researchers	52.26%	16.65x
Commercial Contractors & Designers	51.31%	16.08x
Finance Continuing Education Researchers	47.98%	15.75x
Luxury Boutique Hotel Researchers	57.72%	15.62x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Johnston and Murphy.

Location	Composition	Index
Johnston and Murphy	0.02%	2.13x
Old Navy	0.02%	1.96x
Carhartt	0.02%	0.31x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is globenewswire.com.

Website	Composition	Index
globenewswire.com	17.32%	81.54x
extendoffice.com	9.47%	66.17x
citylab.com	9.19%	66.02x
businesswire.com	29.48%	64.15x
spglobal.com	15.64%	62.80x
marketscreener.com	11.29%	56.56x
fitsmallbusiness.com	10.69%	55.80x
lawinsider.com	13.36%	54.65x
blogs.wsj.com	7.22%	54.64x
chicagobusiness.com	13.25%	51.75x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	6.60%	171.24x
Retail Industry News	3.84%	102.53x
Business News & Information Readers	16.52%	86.10x
Meeting Planning & Hotels	1.97%	83.53x
Community Planning & Transportation	3.70%	76.79x
Design Software	17.55%	70.57x
Mortgages & Insurance	12.45%	60.93x
Human Resources & Employee Management	1.78%	54.85x
Startup Investment	10.62%	50.62x
Philanthropy - Nonprofits	1.03%	39.79x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male