REAL ESTATE CLUSTER

Audience Size: 195.8 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 195.8 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.

Interest	Composition	Index
Real Estate Decision Makers	79.72%	34.45x
Venture Capitalists	51.28%	24.24x
Commercial Architects and Designers	51.66%	21.57x
Business Communication Product Researchers	53.47%	20.88x
Shared Work Space Researchers	56.78%	20.77x
Budget Small Business Researchers	49.40%	19.82x
Commercial Contractors & Designers	44.81%	19.56x
Market Intelligence Researchers	38.46%	18.08x
SMB Commercial Insurance Researchers	36.74%	17.99x
Insurance Professionals	42.14%	17.95x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Everlane.

Location	Composition	Index
Everlane	0.04%	6.79x
Lorna Jane	0.03%	5.00x
Bonobos	0.25%	3.41x
Supreme	0.03%	3.21x
Patagonia	0.04%	2.55x
Saint Laurent Paris	0.03%	2.52x
REI	0.04%	2.29x
Club Monaco	0.03%	2.26x
Hugo Boss	0.07%	2.19x
Armani	0.06%	2.07x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is cushmanwakefield.com.

Website	Composition	Index
cushmanwakefield.com	16.79%	648.42x
icsc.org	19.08%	557.71x
jll.com	26.80%	526.72x
nahb.org	9.36%	326.60x
nreionline.com	12.95%	310.21x
marcusmillichap.com	13.41%	291.50x
bisnow.com	67.78%	212.43x
enterpriseholdings.com	5.35%	178.96x
bdcnetwork.com	6.43%	178.90x
commercialobserver.com	20.70%	157.46x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Washington D.C. Hotels.

Content Affinity	Composition	Index
Washington D.C. Hotels	0.07%	62.45x
Apartment & Community Real Estate Researchers	2.23%	61.95x
Community Planning & Transportation	5.16%	61.85x
Institutional Investing	9.93%	58.16x
Meeting Planning & Hotels	3.70%	57.22x
Franchising	1.68%	55.83x
Retail Industry News	6.32%	52.04x
Design Software	19.03%	43.65x
Paper & Packaging	2.14%	38.44x
New York City Real Estate Research Cluster	26.75%	36.73x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male