Dstillery Audiences

REAL ESTATE CLUSTER

Audience Size: 133.2 Thousand Devices

Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 85.47% 23.67x
Venture Capitalists 65.61% 17.51x
Commercial Contractors & Designers 54.00% 17.24x
Commercial Architects and Designers 63.99% 16.91x
Property and Facility Managers 56.20% 15.45x
Budget Small Business Researchers 67.83% 15.20x
Business Communication Product Researchers 68.52% 15.04x
Burger Enthusiast 0.57% 14.79x
Market Intelligence Researchers 44.79% 14.75x
Landscape Architects 47.05% 14.68x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.04% 7.44x
Armani 0.07% 5.51x
Bonobos 0.04% 5.41x
Lululemon 0.12% 5.21x
Madewell 0.07% 5.19x
American Apparel 0.07% 5.05x
Free People 0.05% 3.84x
Saint Laurent Paris 0.01% 3.61x
Zara 0.04% 3.41x
Kate Spade 0.04% 3.17x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is bisnow.com.

Website Composition Index
bisnow.com 70.98% 285.33x
commercialobserver.com 21.15% 250.82x
pehub.com 10.16% 113.80x
360training.com 6.47% 103.97x
crainsnewyork.com 8.95% 103.43x
enr.com 9.70% 97.50x
institutionalinvestor.com 6.67% 86.95x
dlapiper.com 3.76% 85.33x
showcase.com 5.86% 84.18x
finsmes.com 3.23% 83.44x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 1.90% 107.89x
Institutional Investing 9.43% 83.03x
Community Planning & Transportation 5.16% 75.52x
Franchising 1.35% 68.49x
Meeting Planning & Hotels 3.04% 64.38x
Retail Industry News 4.69% 59.04x
Design Software 18.23% 55.61x
New York City Real Estate Research Cluster 26.60% 47.82x
Paper & Packaging 1.42% 47.28x
Office Furniture Design 1.82% 46.55x
Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male