Explore the Real Estate Cluster Audience
Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Real Estate Cluster audience.
INTERESTS
The Real Estate Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 85.47% | 23.67x |
| Venture Capitalists | 65.61% | 17.51x |
| Commercial Contractors & Designers | 54.00% | 17.24x |
| Commercial Architects and Designers | 63.99% | 16.91x |
| Property and Facility Managers | 56.20% | 15.45x |
| Budget Small Business Researchers | 67.83% | 15.20x |
| Business Communication Product Researchers | 68.52% | 15.04x |
| Burger Enthusiast | 0.57% | 14.79x |
| Market Intelligence Researchers | 44.79% | 14.75x |
| Landscape Architects | 47.05% | 14.68x |
Composition Percentage:
The overlap percentage between the Real Estate Cluster audience and the Interest attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
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APPAREL RETAILERS
The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.04% | 7.44x |
| Armani | 0.07% | 5.51x |
| Bonobos | 0.04% | 5.41x |
| Lululemon | 0.12% | 5.21x |
| Madewell | 0.07% | 5.19x |
| American Apparel | 0.07% | 5.05x |
| Free People | 0.05% | 3.84x |
| Saint Laurent Paris | 0.01% | 3.61x |
| Zara | 0.04% | 3.41x |
| Kate Spade | 0.04% | 3.17x |
Composition Percentage:
The overlap percentage between the Real Estate Cluster audience and the Location attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
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WEBSITES
The Real Estate Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Real Estate Cluster audience is bisnow.com.
| Website | Composition | Index |
| bisnow.com | 70.98% | 285.33x |
| commercialobserver.com | 21.15% | 250.82x |
| pehub.com | 10.16% | 113.80x |
| 360training.com | 6.47% | 103.97x |
| crainsnewyork.com | 8.95% | 103.43x |
| enr.com | 9.70% | 97.50x |
| institutionalinvestor.com | 6.67% | 86.95x |
| dlapiper.com | 3.76% | 85.33x |
| showcase.com | 5.86% | 84.18x |
| finsmes.com | 3.23% | 83.44x |
Composition Percentage:
The overlap percentage between the Real Estate Cluster audience and the Web attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 1.90% | 107.89x |
| Institutional Investing | 9.43% | 83.03x |
| Community Planning & Transportation | 5.16% | 75.52x |
| Franchising | 1.35% | 68.49x |
| Meeting Planning & Hotels | 3.04% | 64.38x |
| Retail Industry News | 4.69% | 59.04x |
| Design Software | 18.23% | 55.61x |
| New York City Real Estate Research Cluster | 26.60% | 47.82x |
| Paper & Packaging | 1.42% | 47.28x |
| Office Furniture Design | 1.82% | 46.55x |
Composition Percentage:
The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.
Index: A comparison of the Real Estate Cluster audience to the internet population.
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DEMOGRAPHICS
The Real Estate Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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