REAL ESTATE CLUSTER

Audience Size: 171.6 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 171.6 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Real Estate Decision Makers.

Interest	Composition	Index
Real Estate Decision Makers	83.02%	31.40x
Commercial Architects and Designers	54.36%	23.58x
Venture Capitalists	59.21%	21.61x
Business Communication Product Researchers	57.55%	21.51x
Budget Small Business Researchers	54.33%	21.29x
Commercial Contractors & Designers	48.99%	19.60x
Shared Work Space Researchers	60.13%	19.43x
Executive Travelers	28.61%	18.67x
Luxury Boutique Hotel Researchers	46.36%	18.54x
Insurance Professionals	47.00%	18.26x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.07%	3.98x
Ann Taylor	0.03%	3.92x
Urban Outfitters	0.06%	3.63x
Patagonia	0.01%	3.40x
Banana Republic	0.10%	3.13x
American Apparel	0.03%	3.07x
Columbia	0.01%	3.05x
Tommy Bahama	0.02%	2.97x
Gap	0.09%	2.61x
Lululemon	0.04%	2.46x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is jll.com.

Website	Composition	Index
jll.com	27.54%	842.04x
marcusmillichap.com	13.63%	407.84x
bisnow.com	70.51%	265.94x
commercialobserver.com	20.88%	231.55x
areadevelopment.com	4.71%	130.84x
urbanturf.com	3.92%	117.28x
crainsnewyork.com	7.80%	112.15x
architecturalrecord.com	4.04%	111.63x
pehub.com	10.56%	101.69x
greystar.com	3.49%	99.08x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity	Composition	Index
Apartment & Community Real Estate Researchers	1.97%	90.62x
Institutional Investing	9.91%	75.59x
Community Planning & Transportation	5.19%	72.45x
Franchising	1.44%	67.85x
Meeting Planning & Hotels	3.22%	63.83x
Retail Industry News	5.15%	59.39x
Design Software	18.02%	51.08x
New York City Real Estate Research Cluster	25.41%	48.21x
Paper & Packaging	1.69%	48.00x
Mortgages & Insurance	16.33%	39.21x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male