REAL ESTATE CLUSTER

Audience Size: 230.3 Thousand Devices

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Explore the Real Estate Cluster Audience

Below you'll find more information about the Real Estate Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 230.3 thousand unique devices whose actions qualify for the Real Estate Cluster audience.

INTERESTS

The Real Estate Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Real Estate Cluster audience is Venture Capitalists.

Interest	Composition	Index
Venture Capitalists	50.72%	20.85x
Shared Work Space Researchers	55.17%	20.82x
Commercial Architects and Designers	52.43%	20.74x
Business Communication Product Researchers	47.69%	19.78x
Executive Travelers	53.55%	19.38x
Market Intelligence Researchers	34.42%	18.92x
Budget Small Business Researchers	42.81%	18.65x
Real Estate Decision Makers	86.66%	17.82x
Commercial Healthcare Hospitality & Retail Designers	50.14%	17.43x
Insurance Professionals	40.05%	17.14x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Interest attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

APPAREL RETAILERS

The Real Estate Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Real Estate Cluster audience is Coach.

Location	Composition	Index
Coach	0.07%	2.43x
Victoria's Secret	0.06%	1.59x
Urban Outfitters	0.03%	1.55x
Gap	0.07%	1.39x
Chicos	0.03%	1.33x
American Eagle Outfitters	0.03%	1.26x
Old Navy	0.03%	1.10x
Carhartt	0.06%	0.56x
The Childrens Place	0.01%	0.54x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Location attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

WEBSITES

The Real Estate Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Real Estate Cluster audience is jll.com.

Website	Composition	Index
jll.com	16.20%	748.75x
icsc.org	19.13%	720.87x
marcusmillichap.com	9.45%	403.33x
nahb.org	13.40%	393.35x
nreionline.com	13.06%	377.35x
bisnow.com	64.97%	361.48x
commercialobserver.com	17.78%	245.66x
bdcnetwork.com	9.13%	176.20x
mba.org	4.26%	173.40x
planetizen.com	4.06%	146.37x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Web attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Real Estate Cluster audience is Apartment & Community Real Estate Researchers.

Content Affinity	Composition	Index
Apartment & Community Real Estate Researchers	2.31%	67.81x
Institutional Investing	9.02%	63.43x
Retail Industry News	5.81%	59.69x
Community Planning & Transportation	5.94%	58.99x
Franchising	1.59%	54.51x
Meeting Planning & Hotels	4.11%	52.28x
New York City Real Estate Research Cluster	23.57%	44.09x
Design Software	21.28%	41.19x
Business News & Information Readers	24.14%	34.15x
Office Furniture Design	1.99%	33.36x

Composition Percentage: The overlap percentage between the Real Estate Cluster audience and the Content Affinity attribute.

Index: A comparison of the Real Estate Cluster audience to the internet population.

DEMOGRAPHICS

The Real Estate Cluster audience resonates most for the following age and income brackets.

Age

18-24

Income

Under $25,000