Dstillery Audiences

RECIPE HUNTERS

Audience Size: 26 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 26 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 8.80% 5.75x
Gourmet Food & Wine Researchers 8.72% 5.74x
Home Kitchen Chefs 9.08% 5.73x
Nutrition Conscious Eaters 8.66% 5.67x
Healthy Eaters 8.77% 5.65x
Cook at Home Parents 9.57% 5.64x
Home Design and Living Publication Readers 8.08% 5.63x
Recipe Researchers 8.87% 5.61x
Home Kitchen Bakers 9.14% 5.60x
Luxury Fitness Shoppers 8.43% 5.60x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Supreme.

Location Composition Index
Supreme 0.01% 1.24x
Jos A. Bank Clothiers 0.34% 1.18x
Bonobos 0.07% 1.12x
Mens Wearhouse 0.52% 1.11x
Patagonia 0.02% 1.07x
The North Face 0.02% 1.06x
White House Black Market 0.23% 1.06x
Johnston and Murphy 0.14% 1.05x
REI 0.02% 1.04x
Buckle 0.17% 1.03x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is recipelion.com.

Website Composition Index
recipelion.com 1.28% 10.83x
cookstr.com 1.17% 10.81x
simplyscratch.com 1.37% 10.79x
daringgourmet.com 3.58% 10.79x
rachaelraymag.com 2.05% 10.79x
finecooking.com 2.12% 10.77x
betterrecipes.com 1.13% 10.75x
recipe4living.com 2.17% 10.75x
cdkitchen.com 1.66% 10.63x
deepsouthdish.com 1.04% 10.63x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 6.55% 5.16x
Cooking Recipe & Ingredient Researchers 14.92% 5.12x
Stay at Home Mom 7.55% 4.90x
Low Carb Diets 3.24% 4.89x
Vegetarian Diet 6.17% 4.85x
Cakes & Sweets 1.70% 4.84x
Home Cooking Researchers 32.55% 4.71x
Food Cluster 1.30% 4.71x
Assorted Topics (Family, Household Wellness, The Beach) 1.99% 4.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.66x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female