Dstillery Audiences

RECIPE HUNTERS

Audience Size: 32.2 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 32.2 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 10.65% 4.73x
Gourmet Food & Wine Researchers 9.96% 4.72x
Cooking Show Fans 10.77% 4.71x
Nutrition Conscious Eaters 10.19% 4.70x
Cook at Home Parents 11.20% 4.69x
Healthy Eaters 10.24% 4.69x
Luxury Athletic Footwear Shoppers 9.78% 4.66x
Luxury Fitness Shoppers 9.78% 4.66x
Home Design and Living Publication Readers 9.80% 4.66x
Recipe Researchers 9.71% 4.66x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is cookstr.com.

Website Composition Index
cookstr.com 1.08% 6.87x
recipelion.com 1.49% 6.85x
rachaelraymag.com 2.00% 6.84x
simplyscratch.com 1.51% 6.84x
finecooking.com 2.84% 6.83x
davidlebovitz.com 1.44% 6.82x
daringgourmet.com 3.67% 6.81x
cookingchanneltv.com 3.56% 6.73x
leitesculinaria.com 5.14% 6.70x
biggerbolderbaking.com 3.61% 6.67x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 3.28% 4.44x
Cooking Recipe & Ingredient Researchers 12.83% 4.39x
Cakes & Sweets 0.93% 4.39x
Low Carb Diets 2.06% 4.24x
Stay at Home Mom 8.00% 4.24x
Grilling 0.44% 4.22x
Vegetarian Diet 4.87% 4.21x
Food Cluster 0.38% 4.19x
Female Lifestyle Content Readers 1.48% 4.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.10x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female