Dstillery Audiences

RECIPE HUNTERS

Audience Size: 14.3 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 5.52% 5.54x
Healthy Eaters 6.18% 5.54x
Cooking Show Fans 5.44% 5.54x
Home Kitchen Chefs 6.29% 5.53x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 2.77% 5.53x
Shelf-Stable Food Content Readers 2.79% 5.53x
Nutrition Conscious Eaters 6.05% 5.51x
Pre-Measured Grocery Shoppers 6.32% 5.51x
Pantry Recipes Researchers 3.18% 5.50x
Home Design and Living Publication Readers 2.40% 5.49x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Maurices.

Location Composition Index
Maurices 0.04% 1.14x
Dressbarn 0.01% 1.11x
Talbots 0.01% 1.11x
Chicos 0.01% 1.08x
Journeys 0.03% 1.06x
Old Navy 0.02% 1.03x
Express 0.02% 1.03x
White House Black Market 0.01% 1.02x
Mens Wearhouse 0.01% 1.01x
Buckle 0.02% 0.99x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is bettycrocker.com.

Website Composition Index
bettycrocker.com 8.09% 10.18x
chowhound.com 1.62% 10.17x
cdkitchen.com 3.00% 9.98x
deepsouthdish.com 1.73% 9.79x
daringgourmet.com 5.00% 9.79x
simplyscratch.com 1.41% 9.76x
theblackpeppercorn.com 1.65% 9.69x
cookingchanneltv.com 1.72% 9.58x
biggerbolderbaking.com 3.11% 9.57x
amish365.com 1.17% 9.43x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.11% 5.08x
Assorted Topics (Family, Household Wellness, The Beach) 3.10% 5.06x
Vegans & Animal Welfare 0.04% 4.90x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.86x
Stay at Home Mom 5.18% 4.85x
Cooking Recipe & Ingredient Researchers 11.22% 4.84x
Low Carb Diets 0.82% 4.81x
Vegetarian Diet 1.44% 4.78x
Canada Consumer Product Cluster 0.23% 4.69x
Grilling 0.11% 4.68x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female