Explore the Recipe Hunters Audience
Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 million unique devices whose actions qualify for the Recipe Hunters audience.
INTERESTS
The Recipe Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 5.52% | 5.54x |
| Healthy Eaters | 6.18% | 5.54x |
| Cooking Show Fans | 5.44% | 5.54x |
| Home Kitchen Chefs | 6.29% | 5.53x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 2.77% | 5.53x |
| Shelf-Stable Food Content Readers | 2.79% | 5.53x |
| Nutrition Conscious Eaters | 6.05% | 5.51x |
| Pre-Measured Grocery Shoppers | 6.32% | 5.51x |
| Pantry Recipes Researchers | 3.18% | 5.50x |
| Home Design and Living Publication Readers | 2.40% | 5.49x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Curious about what else the Recipe Hunters audience is interested in?
Sign Up
APPAREL RETAILERS
The Recipe Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.14x |
| Dressbarn | 0.01% | 1.11x |
| Talbots | 0.01% | 1.11x |
| Chicos | 0.01% | 1.08x |
| Journeys | 0.03% | 1.06x |
| Old Navy | 0.02% | 1.03x |
| Express | 0.02% | 1.03x |
| White House Black Market | 0.01% | 1.02x |
| Mens Wearhouse | 0.01% | 1.01x |
| Buckle | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Want to find more of the Recipe Hunters audience in the real world?
Sign Up
WEBSITES
The Recipe Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recipe Hunters audience is bettycrocker.com.
| Website | Composition | Index |
| bettycrocker.com | 8.09% | 10.18x |
| chowhound.com | 1.62% | 10.17x |
| cdkitchen.com | 3.00% | 9.98x |
| deepsouthdish.com | 1.73% | 9.79x |
| daringgourmet.com | 5.00% | 9.79x |
| simplyscratch.com | 1.41% | 9.76x |
| theblackpeppercorn.com | 1.65% | 9.69x |
| cookingchanneltv.com | 1.72% | 9.58x |
| biggerbolderbaking.com | 3.11% | 9.57x |
| amish365.com | 1.17% | 9.43x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Want to see more of the websites the Recipe Hunters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.11% | 5.08x |
| Assorted Topics (Family, Household Wellness, The Beach) | 3.10% | 5.06x |
| Vegans & Animal Welfare | 0.04% | 4.90x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 4.86x |
| Stay at Home Mom | 5.18% | 4.85x |
| Cooking Recipe & Ingredient Researchers | 11.22% | 4.84x |
| Low Carb Diets | 0.82% | 4.81x |
| Vegetarian Diet | 1.44% | 4.78x |
| Canada Consumer Product Cluster | 0.23% | 4.69x |
| Grilling | 0.11% | 4.68x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Want to see more of the Content Affinities the Recipe Hunters audience visits?
Sign Up
DEMOGRAPHICS
The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Recipe Hunters audience?
Sign Up