Dstillery Audiences

RECIPE HUNTERS

Audience Size: 25.8 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 9.66% 5.57x
Cooking Show Fans 10.88% 5.55x
Home Kitchen Chefs 10.00% 5.54x
Nutrition Conscious Eaters 9.27% 5.47x
Healthy Eaters 9.18% 5.42x
Cook at Home Parents 10.92% 5.34x
Recipe Researchers 10.30% 5.31x
Home Kitchen Bakers 10.67% 5.31x
Italian Food Enthusiasts 11.00% 5.19x
Healthy Snacks Shoppers 10.37% 5.18x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.30x
Patagonia 0.01% 1.16x
Lorna Jane 0.01% 1.10x
Chicos 0.05% 1.08x
REI 0.02% 1.08x
LOFT 0.04% 1.07x
Kate Spade 0.02% 1.04x
Talbots 0.05% 1.04x
Carhartt 0.20% 1.03x
Eddie Bauer 0.01% 1.03x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is simplyscratch.com.

Website Composition Index
simplyscratch.com 1.21% 13.24x
deepsouthdish.com 1.42% 13.22x
recipetips.com 1.25% 13.20x
cdkitchen.com 1.26% 13.16x
rachaelraymag.com 2.24% 13.10x
daringgourmet.com 3.29% 13.09x
finecooking.com 1.73% 13.05x
recipelion.com 1.39% 13.02x
betterrecipes.com 1.10% 12.97x
simplyrecipes.com 19.26% 12.88x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 1.47% 5.57x
Cooking Recipe & Ingredient Researchers 15.96% 5.48x
Consumer Packaged Goods 8.95% 5.47x
Stay at Home Mom 4.94% 5.20x
Cakes & Sweets 1.83% 5.17x
Vegetarian Diet 5.94% 5.16x
Low Carb Diets 3.16% 5.12x
Food & Recipe Content Enthusiasts 35.46% 5.05x
Home Cooking Researchers 27.05% 5.01x
Food Cluster 1.60% 5.01x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female