Dstillery Audiences

RECIPE HUNTERS

Audience Size: 21 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 21 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 8.65% 4.93x
Gourmet Food & Wine Researchers 7.95% 4.93x
Cooking Show Fans 8.50% 4.92x
Nutrition Conscious Eaters 7.92% 4.91x
Pantry Recipes Researchers 5.10% 4.91x
Cook at Home Parents 9.83% 4.90x
Shelf-Stable Food Content Readers 4.75% 4.90x
Healthy Eaters 8.16% 4.90x
Recipe Researchers 8.14% 4.90x
Home Kitchen Bakers 9.87% 4.89x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.12x
Carhartt 0.26% 1.12x
Dressbarn 0.02% 1.10x
Maurices 0.04% 1.09x
Old Navy 0.04% 1.08x
Jos A. Bank Clothiers 0.02% 1.05x
H&M 0.01% 1.05x
Victoria's Secret 0.04% 1.05x
LOFT 0.02% 1.04x
Lane Bryant 0.02% 1.04x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is simplyscratch.com.

Website Composition Index
simplyscratch.com 1.97% 8.66x
rachaelraymag.com 1.71% 8.63x
cdkitchen.com 4.07% 8.58x
biggerbolderbaking.com 3.62% 8.56x
cookingchanneltv.com 2.88% 8.52x
daringgourmet.com 5.18% 8.51x
leitesculinaria.com 4.05% 8.50x
chowhound.com 7.83% 8.50x
foodnetwork.ca 1.57% 8.44x
theblackpeppercorn.com 2.72% 8.42x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.22% 4.65x
Low Carb Diets 1.17% 4.58x
Assorted Topics (Family, Household Wellness, The Beach) 4.66% 4.52x
Consumer Packaged Goods 5.08% 4.50x
Cooking Recipe & Ingredient Researchers 14.00% 4.49x
Vegetarian Diet 2.76% 4.48x
Stay at Home Mom 6.38% 4.48x
Custom Gifts 0.03% 4.46x
Grilling 0.20% 4.44x
Vegans & Animal Welfare 0.14% 4.44x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female