Dstillery Audiences

RECIPE HUNTERS

Audience Size: 23.2 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 23.2 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 10.17% 3.76x
Gourmet Food & Wine Researchers 9.74% 3.76x
Cooking Show Fans 9.14% 3.75x
Nutrition Conscious Eaters 9.74% 3.75x
Healthy Eaters 9.88% 3.74x
Cook at Home Parents 11.12% 3.74x
Home Design and Living Publication Readers 9.25% 3.74x
Luxury Fitness Shoppers 9.47% 3.74x
Luxury Athletic Footwear Shoppers 9.47% 3.74x
Home Kitchen Bakers 10.80% 3.73x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.10x
Carhartt 0.16% 1.09x
Old Navy 0.02% 1.08x
Maurices 0.02% 1.07x
Victoria's Secret 0.01% 1.05x
The Childrens Place 0.01% 1.00x
Journeys 0.01% 0.96x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is finecooking.com.

Website Composition Index
finecooking.com 2.66% 6.50x
rachaelraymag.com 2.18% 6.35x
geniuskitchen.com 4.60% 6.33x
cookstr.com 1.02% 6.33x
simplyscratch.com 2.27% 6.31x
daringgourmet.com 4.22% 6.31x
leitesculinaria.com 6.68% 6.30x
cookingchanneltv.com 3.93% 6.28x
biggerbolderbaking.com 4.96% 6.27x
wineandglue.com 1.24% 6.23x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.67% 3.62x
Cooking Recipe & Ingredient Researchers 18.01% 3.52x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 3.51x
Grilling 0.37% 3.51x
Food Cluster 0.17% 3.50x
Stay at Home Mom 9.05% 3.50x
Consumer Packaged Goods 5.34% 3.49x
Vegetarian Diet 5.80% 3.48x
Low Carb Diets 2.58% 3.47x
Female Lifestyle Content Readers 1.59% 3.45x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female