Dstillery Audiences

RECIPE HUNTERS

Audience Size: 32.6 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 11.08% 4.46x
Cooking Show Fans 10.83% 4.46x
Gourmet Food & Wine Researchers 10.98% 4.46x
Cook at Home Parents 11.76% 4.42x
Nutrition Conscious Eaters 11.24% 4.41x
Healthy Eaters 11.09% 4.40x
Recipe Researchers 11.65% 4.38x
Home Design and Living Publication Readers 10.41% 4.37x
Luxury Fitness Shoppers 10.82% 4.37x
Luxury Athletic Footwear Shoppers 10.82% 4.37x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.30% 1.10x
Dressbarn 0.03% 1.05x
Jos A. Bank Clothiers 0.04% 1.05x
Belk 0.01% 1.05x
Talbots 0.03% 1.04x
Eddie Bauer 0.02% 1.03x
Chicos 0.04% 1.02x
Urban Outfitters 0.03% 1.02x
The North Face 0.01% 1.02x
REI 0.01% 1.01x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is davidlebovitz.com.

Website Composition Index
davidlebovitz.com 1.73% 7.34x
rachaelraymag.com 2.02% 7.33x
recipelion.com 1.47% 7.31x
simplyscratch.com 1.36% 7.31x
daringgourmet.com 3.54% 7.27x
finecooking.com 3.11% 7.21x
cookingchanneltv.com 3.51% 7.18x
biggerbolderbaking.com 3.20% 7.15x
cdkitchen.com 2.13% 7.13x
leitesculinaria.com 4.12% 7.13x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 3.68% 4.18x
Cooking Recipe & Ingredient Researchers 12.06% 4.13x
Low Carb Diets 1.84% 4.10x
Cakes & Sweets 1.09% 4.05x
Stay at Home Mom 7.20% 3.98x
Vegetarian Diet 4.63% 3.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 3.92x
Grilling 0.57% 3.86x
Food Cluster 0.58% 3.85x
Coupons & Family 2.04% 3.85x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female