Dstillery Audiences

RECIPE HUNTERS

Audience Size: 22.2 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 11.60% 6.52x
Cooking Show Fans 11.92% 6.51x
Home Kitchen Chefs 11.68% 6.48x
Nutrition Conscious Eaters 11.22% 6.36x
Healthy Eaters 10.81% 6.29x
Cook at Home Parents 11.92% 6.19x
Recipe Researchers 12.23% 6.07x
Home Kitchen Bakers 12.79% 6.05x
Italian Food Enthusiasts 12.31% 5.91x
Healthy Snacks Shoppers 11.53% 5.88x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.18x
Patagonia 0.01% 1.13x
Chicos 0.05% 1.08x
American Apparel 0.03% 1.08x
LL Bean 0.00% 1.06x
Urban Outfitters 0.04% 1.06x
Carhartt 0.21% 1.06x
The North Face 0.02% 1.06x
REI 0.02% 1.05x
Columbia 0.01% 1.05x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is thechicagosyndicate.com.

Website Composition Index
thechicagosyndicate.com 0.00% 17.74x
mydish.com 0.02% 17.60x
winbuzzer.com 0.02% 17.57x
myseventiesmusic.com 0.00% 17.10x
mfgday.com 0.02% 17.10x
cooks.com 0.55% 16.79x
barefootcontessa.com 0.13% 16.74x
puffpastry.com 0.04% 16.74x
mossyoakproperties.com 0.02% 16.72x
farmgirlfare.com 0.05% 16.56x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 1.39% 6.66x
Cooking Recipe & Ingredient Researchers 16.81% 6.47x
Consumer Packaged Goods 10.48% 6.35x
Vegetarian Diet 6.16% 6.05x
Food & Recipe Content Enthusiasts 34.99% 6.04x
Home Cooking Researchers 25.26% 5.95x
Cakes & Sweets 1.84% 5.87x
Low Carb Diets 3.30% 5.85x
Stay at Home Mom 3.15% 5.79x
Food Cluster 1.79% 5.75x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999