Dstillery Audiences

RECIPE HUNTERS

Audience Size: 23.9 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 23.9 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 14.07% 5.55x
Gourmet Food & Wine Researchers 14.55% 5.54x
Home Kitchen Chefs 14.26% 5.53x
Cook at Home Parents 14.83% 5.46x
Nutrition Conscious Eaters 14.11% 5.44x
Healthy Eaters 13.76% 5.42x
Recipe Researchers 14.59% 5.38x
Home Design and Living Publication Readers 12.87% 5.36x
Luxury Fitness Shoppers 13.76% 5.36x
Luxury Athletic Footwear Shoppers 13.76% 5.36x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.17x
Bonobos 0.09% 1.15x
REI 0.02% 1.13x
Mens Wearhouse 0.48% 1.11x
White House Black Market 0.33% 1.11x
Buckle 0.26% 1.10x
Eddie Bauer 0.03% 1.06x
The North Face 0.02% 1.06x
Johnston and Murphy 0.43% 1.05x
Chicos 0.06% 1.05x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is recipe4living.com.

Website Composition Index
recipe4living.com 1.84% 10.84x
simplyscratch.com 1.44% 10.67x
rachaelraymag.com 2.13% 10.65x
recipelion.com 1.34% 10.63x
cookstr.com 1.12% 10.62x
daringgourmet.com 3.54% 10.61x
cdkitchen.com 1.89% 10.46x
biggerbolderbaking.com 3.29% 10.40x
davidlebovitz.com 1.98% 10.39x
cookingchanneltv.com 3.98% 10.37x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 5.77% 5.07x
Cooking Recipe & Ingredient Researchers 14.07% 5.04x
Low Carb Diets 2.91% 4.88x
Stay at Home Mom 8.08% 4.81x
Cakes & Sweets 1.57% 4.80x
Vegetarian Diet 5.83% 4.79x
Home Cooking Researchers 32.38% 4.70x
Food Cluster 1.14% 4.66x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 4.65x
Coupons & Family 2.43% 4.57x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female