Explore the Recipe Hunters Audience
Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 million unique devices whose actions qualify for the Recipe Hunters audience.
INTERESTS
The Recipe Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 9.66% | 5.57x |
| Cooking Show Fans | 10.88% | 5.55x |
| Home Kitchen Chefs | 10.00% | 5.54x |
| Nutrition Conscious Eaters | 9.27% | 5.47x |
| Healthy Eaters | 9.18% | 5.42x |
| Cook at Home Parents | 10.92% | 5.34x |
| Recipe Researchers | 10.30% | 5.31x |
| Home Kitchen Bakers | 10.67% | 5.31x |
| Italian Food Enthusiasts | 11.00% | 5.19x |
| Healthy Snacks Shoppers | 10.37% | 5.18x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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APPAREL RETAILERS
The Recipe Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recipe Hunters audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.30x |
| Patagonia | 0.01% | 1.16x |
| Lorna Jane | 0.01% | 1.10x |
| Chicos | 0.05% | 1.08x |
| REI | 0.02% | 1.08x |
| LOFT | 0.04% | 1.07x |
| Kate Spade | 0.02% | 1.04x |
| Talbots | 0.05% | 1.04x |
| Carhartt | 0.20% | 1.03x |
| Eddie Bauer | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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WEBSITES
The Recipe Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recipe Hunters audience is simplyscratch.com.
| Website | Composition | Index |
| simplyscratch.com | 1.21% | 13.24x |
| deepsouthdish.com | 1.42% | 13.22x |
| recipetips.com | 1.25% | 13.20x |
| cdkitchen.com | 1.26% | 13.16x |
| rachaelraymag.com | 2.24% | 13.10x |
| daringgourmet.com | 3.29% | 13.09x |
| finecooking.com | 1.73% | 13.05x |
| recipelion.com | 1.39% | 13.02x |
| betterrecipes.com | 1.10% | 12.97x |
| simplyrecipes.com | 19.26% | 12.88x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recipe Hunters audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 1.47% | 5.57x |
| Cooking Recipe & Ingredient Researchers | 15.96% | 5.48x |
| Consumer Packaged Goods | 8.95% | 5.47x |
| Stay at Home Mom | 4.94% | 5.20x |
| Cakes & Sweets | 1.83% | 5.17x |
| Vegetarian Diet | 5.94% | 5.16x |
| Low Carb Diets | 3.16% | 5.12x |
| Food & Recipe Content Enthusiasts | 35.46% | 5.05x |
| Home Cooking Researchers | 27.05% | 5.01x |
| Food Cluster | 1.60% | 5.01x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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DEMOGRAPHICS
The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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