Dstillery Audiences

RECIPE HUNTERS

Audience Size: 20.5 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 9.79% 4.95x
Gourmet Food & Wine Researchers 8.67% 4.95x
Cooking Show Fans 9.72% 4.95x
Nutrition Conscious Eaters 9.01% 4.94x
Cook at Home Parents 10.65% 4.93x
Healthy Eaters 9.20% 4.92x
Pantry Recipes Researchers 5.52% 4.92x
Luxury Athletic Footwear Shoppers 8.97% 4.92x
Luxury Fitness Shoppers 8.97% 4.92x
Shelf-Stable Food Content Readers 5.48% 4.92x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.08x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is rachaelraymag.com.

Website Composition Index
rachaelraymag.com 1.64% 8.46x
simplyscratch.com 2.02% 8.40x
leitesculinaria.com 4.29% 8.35x
cdkitchen.com 3.96% 8.31x
cookingchanneltv.com 3.06% 8.29x
daringgourmet.com 4.86% 8.28x
biggerbolderbaking.com 4.05% 8.24x
chowhound.com 9.35% 8.23x
bettycrocker.com 17.02% 8.13x
theblackpeppercorn.com 2.91% 8.11x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.25% 4.62x
Low Carb Diets 1.23% 4.56x
Consumer Packaged Goods 5.04% 4.54x
Cooking Recipe & Ingredient Researchers 13.97% 4.53x
Stay at Home Mom 6.34% 4.50x
Grilling 0.20% 4.48x
Vegetarian Diet 3.23% 4.47x
Food Cluster 0.02% 4.46x
Assorted Topics (Family, Household Wellness, The Beach) 4.44% 4.46x
Vegans & Animal Welfare 0.19% 4.43x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female