Dstillery Audiences

RECIPE HUNTERS

Audience Size: 25.9 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 25.9 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 10.06% 6.02x
Home Kitchen Chefs 9.40% 5.98x
Gourmet Food & Wine Researchers 10.69% 5.98x
Nutrition Conscious Eaters 9.10% 5.92x
Healthy Eaters 9.00% 5.88x
Cook at Home Parents 10.21% 5.87x
Luxury Fitness Shoppers 9.08% 5.82x
Luxury Athletic Footwear Shoppers 9.14% 5.82x
Home Kitchen Bakers 9.99% 5.80x
Recipe Researchers 10.02% 5.80x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.12x
Mens Wearhouse 0.38% 1.03x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is cdkitchen.com.

Website Composition Index
cdkitchen.com 1.45% 12.38x
deepsouthdish.com 1.10% 12.38x
simplyscratch.com 1.29% 12.37x
recipelion.com 1.31% 12.33x
rachaelraymag.com 2.04% 12.31x
daringgourmet.com 3.61% 12.31x
finecooking.com 2.13% 12.21x
betterrecipes.com 1.15% 12.21x
recipe4living.com 2.29% 12.19x
davidlebovitz.com 1.73% 12.16x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 7.12% 5.43x
Cooking Recipe & Ingredient Researchers 14.97% 5.39x
Stay at Home Mom 6.89% 5.16x
Assorted Topics (Family, Household Wellness, The Beach) 1.83% 5.14x
Cakes & Sweets 1.72% 5.09x
Vegetarian Diet 6.18% 5.07x
Low Carb Diets 3.41% 5.06x
Home Cooking Researchers 30.82% 4.96x
Food & Recipe Content Enthusiasts 36.65% 4.89x
Coupons & Family 2.50% 4.83x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female