Dstillery Audiences

RECIPE HUNTERS

Audience Size: 14.1 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 3.45% 6.01x
Cooking Show Fans 2.88% 6.01x
Gourmet Food & Wine Researchers 2.67% 6.01x
Healthy Eaters 7.28% 6.01x
Pre-Measured Grocery Shoppers 3.69% 5.98x
Wine Lovers 3.25% 5.98x
Recipe Researchers 3.20% 5.96x
Italian Food Enthusiasts 3.56% 5.94x
Mexican Food Enthusiasts 7.11% 5.94x
Healthy Diet Recipe Researchers 3.66% 5.93x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.18x
Maurices 0.02% 1.15x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is bettycrocker.com.

Website Composition Index
bettycrocker.com 2.90% 10.96x
simplyscratch.com 1.08% 10.53x
daringgourmet.com 4.41% 10.45x
theblackpeppercorn.com 1.25% 10.45x
deepsouthdish.com 1.58% 10.26x
cookingchanneltv.com 1.30% 10.23x
biggerbolderbaking.com 2.81% 10.11x
leitesculinaria.com 2.70% 9.98x
cookinglight.com 3.86% 9.94x
simplyrecipes.com 33.91% 9.90x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.03% 5.29x
Low Carb Diets 0.66% 5.18x
Cakes & Sweets 0.07% 5.16x
Stay at Home Mom 3.99% 5.16x
Cooking Recipe & Ingredient Researchers 9.27% 5.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 5.02x
Vegetarian Diet 1.24% 5.02x
Assorted Topics (Family, Household Wellness, The Beach) 2.51% 5.00x
Grilling 0.08% 4.87x
Canada Consumer Product Cluster 0.20% 4.83x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female