Dstillery Audiences

RECIPE HUNTERS

Audience Size: 27 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 27 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Cooking Show Fans.

Interest Composition Index
Cooking Show Fans 13.41% 5.98x
Home Kitchen Chefs 13.62% 5.98x
Gourmet Food & Wine Researchers 13.70% 5.97x
Cook at Home Parents 14.53% 5.90x
Nutrition Conscious Eaters 13.23% 5.89x
Healthy Eaters 13.07% 5.86x
Recipe Researchers 13.77% 5.82x
Luxury Fitness Shoppers 13.01% 5.80x
Luxury Athletic Footwear Shoppers 13.01% 5.80x
Home Design and Living Publication Readers 12.25% 5.78x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.21x
Belk 0.01% 1.14x
Madewell 0.01% 1.11x
REI 0.01% 1.11x
The North Face 0.01% 1.10x
Chicos 0.05% 1.08x
Bonobos 0.02% 1.08x
Talbots 0.03% 1.07x
Eddie Bauer 0.02% 1.05x
Brooks Brothers 0.02% 1.05x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is recipe4living.com.

Website Composition Index
recipe4living.com 1.32% 10.84x
simplyscratch.com 1.37% 10.47x
davidlebovitz.com 1.91% 10.40x
cookstr.com 1.01% 10.40x
rachaelraymag.com 2.10% 10.39x
daringgourmet.com 3.49% 10.37x
recipelion.com 1.50% 10.29x
cdkitchen.com 1.94% 10.22x
leitesculinaria.com 3.35% 10.22x
cookingchanneltv.com 3.68% 10.17x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 4.63% 5.50x
Cooking Recipe & Ingredient Researchers 12.80% 5.44x
Low Carb Diets 2.32% 5.32x
Stay at Home Mom 7.57% 5.21x
Cakes & Sweets 1.33% 5.16x
Vegetarian Diet 5.14% 5.14x
Food Cluster 0.83% 5.05x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 5.05x
Home Cooking Researchers 31.50% 5.03x
Grilling 0.76% 4.94x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female