Dstillery Audiences

RECIPE HUNTERS

Audience Size: 33.9 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 33.9 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 8.26% 4.05x
Gourmet Food & Wine Researchers 7.87% 4.05x
Nutrition Conscious Eaters 8.18% 4.04x
Cooking Show Fans 8.19% 4.04x
Healthy Eaters 8.30% 4.04x
Cook at Home Parents 9.19% 4.03x
Home Design and Living Publication Readers 7.48% 4.03x
Luxury Fitness Shoppers 8.05% 4.03x
Luxury Athletic Footwear Shoppers 8.05% 4.03x
Home Kitchen Bakers 8.77% 4.03x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.12x
Carhartt 0.15% 1.09x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.01% 1.08x
Maurices 0.01% 0.97x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is recipelion.com.

Website Composition Index
recipelion.com 1.52% 6.32x
finecooking.com 3.09% 6.31x
cookstr.com 1.22% 6.28x
mrfood.com 2.90% 6.26x
rachaelraymag.com 2.00% 6.23x
davidlebovitz.com 1.62% 6.22x
daringgourmet.com 3.75% 6.22x
simplyscratch.com 1.87% 6.22x
geniuskitchen.com 5.87% 6.17x
leitesculinaria.com 6.22% 6.17x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.70% 3.87x
Cooking Recipe & Ingredient Researchers 15.10% 3.80x
Consumer Packaged Goods 3.98% 3.77x
Stay at Home Mom 8.22% 3.73x
Grilling 0.34% 3.72x
Low Carb Diets 2.13% 3.72x
Food Cluster 0.22% 3.71x
Vegetarian Diet 5.05% 3.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 3.68x
Female Lifestyle Content Readers 1.37% 3.67x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female