Dstillery Audiences

RECIPE HUNTERS

Audience Size: 33.4 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 33.4 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 11.32% 4.73x
Gourmet Food & Wine Researchers 10.71% 4.72x
Cooking Show Fans 11.43% 4.72x
Nutrition Conscious Eaters 10.62% 4.69x
Cook at Home Parents 12.11% 4.69x
Healthy Eaters 10.88% 4.67x
Recipe Researchers 10.95% 4.65x
Home Design and Living Publication Readers 9.84% 4.65x
Luxury Athletic Footwear Shoppers 10.34% 4.64x
Luxury Fitness Shoppers 10.34% 4.64x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Talbots.

Location Composition Index
Talbots 0.02% 1.17x
Chicos 0.03% 1.11x
Free People 0.01% 1.11x
Carhartt 0.21% 1.09x
Madewell 0.01% 1.09x
Dressbarn 0.02% 1.04x
Gymboree 0.02% 1.04x
Lululemon 0.02% 1.04x
Mens Wearhouse 0.04% 1.04x
Kate Spade 0.01% 1.03x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is davidlebovitz.com.

Website Composition Index
davidlebovitz.com 1.54% 7.21x
recipelion.com 1.42% 7.15x
finecooking.com 2.88% 7.13x
simplyscratch.com 1.42% 7.13x
rachaelraymag.com 2.03% 7.11x
daringgourmet.com 3.59% 7.09x
cookingchanneltv.com 3.51% 7.00x
leitesculinaria.com 4.51% 6.99x
biggerbolderbaking.com 3.29% 6.98x
cdkitchen.com 2.25% 6.97x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 3.37% 4.44x
Cooking Recipe & Ingredient Researchers 12.28% 4.38x
Cakes & Sweets 1.01% 4.34x
Low Carb Diets 1.91% 4.30x
Stay at Home Mom 7.52% 4.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 4.19x
Vegetarian Diet 4.71% 4.19x
Grilling 0.50% 4.15x
Food Cluster 0.49% 4.14x
Female Lifestyle Content Readers 1.49% 4.10x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female