Dstillery Audiences

RECIPE HUNTERS

Audience Size: 21.6 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 11.53% 4.92x
Gourmet Food & Wine Researchers 10.86% 4.92x
Cooking Show Fans 11.42% 4.91x
Nutrition Conscious Eaters 10.93% 4.90x
Healthy Eaters 11.08% 4.89x
Luxury Athletic Footwear Shoppers 11.23% 4.89x
Luxury Fitness Shoppers 11.23% 4.89x
Cook at Home Parents 12.79% 4.88x
Home Design and Living Publication Readers 9.87% 4.88x
Home Kitchen Bakers 12.71% 4.87x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Buckle.

Location Composition Index
Buckle 0.01% 1.20x
Maurices 0.02% 1.17x
Carhartt 0.14% 1.10x
The Childrens Place 0.01% 1.07x
Mens Wearhouse 0.01% 1.06x
Old Navy 0.02% 1.04x
Victoria's Secret 0.01% 1.03x
Journeys 0.01% 0.94x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is finecooking.com.

Website Composition Index
finecooking.com 1.59% 9.51x
geniuskitchen.com 2.38% 9.23x
leitesculinaria.com 5.45% 9.09x
simplyscratch.com 1.99% 9.08x
rachaelraymag.com 1.85% 9.06x
daringgourmet.com 3.89% 8.99x
cookingchanneltv.com 3.29% 8.95x
biggerbolderbaking.com 4.09% 8.94x
chowhound.com 10.93% 8.90x
cdkitchen.com 3.42% 8.84x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.47% 4.67x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 4.63x
Cooking Recipe & Ingredient Researchers 16.08% 4.59x
Grilling 0.28% 4.57x
Stay at Home Mom 7.73% 4.55x
Low Carb Diets 1.98% 4.54x
Food Cluster 0.09% 4.54x
Consumer Packaged Goods 5.39% 4.50x
Vegetarian Diet 4.75% 4.50x
Female Lifestyle Content Readers 1.28% 4.46x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female