Dstillery Audiences

RECIPE HUNTERS

Audience Size: 24.8 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 24.8 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 11.25% 6.01x
Cooking Show Fans 12.06% 6.00x
Home Kitchen Chefs 9.82% 6.00x
Nutrition Conscious Eaters 9.60% 5.92x
Healthy Eaters 9.44% 5.88x
Cook at Home Parents 12.08% 5.80x
Recipe Researchers 10.61% 5.78x
Home Kitchen Bakers 10.79% 5.77x
Luxury Fitness Shoppers 10.20% 5.76x
Luxury Athletic Footwear Shoppers 10.33% 5.76x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.16x
Kate Spade 0.02% 1.10x
Levi Strauss 0.01% 1.09x
Jos A. Bank Clothiers 0.17% 1.08x
Chicos 0.05% 1.08x
Patagonia 0.02% 1.07x
Madewell 0.02% 1.07x
Everlane 0.00% 1.07x
The North Face 0.02% 1.07x
Joe's Jeans 0.01% 1.07x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is deepsouthdish.com.

Website Composition Index
deepsouthdish.com 1.25% 14.12x
rachaelraymag.com 2.07% 14.04x
simplyscratch.com 1.32% 14.02x
cdkitchen.com 1.52% 13.96x
recipelion.com 1.36% 13.94x
finecooking.com 2.04% 13.85x
daringgourmet.com 3.70% 13.84x
betterrecipes.com 1.17% 13.82x
davidlebovitz.com 1.69% 13.79x
recipe4living.com 2.45% 13.70x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 8.17% 6.12x
Cooking Recipe & Ingredient Researchers 15.69% 6.08x
Assorted Topics (Family, Household Wellness, The Beach) 1.73% 5.90x
Stay at Home Mom 6.28% 5.87x
Cakes & Sweets 1.79% 5.73x
Vegetarian Diet 6.47% 5.72x
Low Carb Diets 3.58% 5.64x
Food Cluster 1.57% 5.64x
Food & Recipe Content Enthusiasts 36.24% 5.58x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.54x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female