Dstillery Audiences

RECIPE HUNTERS

Audience Size: 12.1 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 9.20% 6.30x
Gourmet Food & Wine Researchers 8.27% 6.30x
Cooking Show Fans 9.29% 6.28x
Healthy Eaters 8.76% 6.28x
Nutrition Conscious Eaters 8.30% 6.28x
Cook at Home Parents 10.48% 6.26x
Home Design and Living Publication Readers 7.53% 6.26x
Luxury Athletic Footwear Shoppers 8.86% 6.25x
Luxury Fitness Shoppers 8.86% 6.25x
Healthy Snacks Shoppers 9.62% 6.24x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.05x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is rachaelraymag.com.

Website Composition Index
rachaelraymag.com 1.78% 7.77x
leitesculinaria.com 4.50% 7.75x
chowhound.com 10.31% 7.64x
cookingchanneltv.com 3.15% 7.52x
simplyscratch.com 1.96% 7.51x
daringgourmet.com 4.53% 7.43x
cookinglight.com 11.19% 7.39x
geniuskitchen.com 1.09% 7.38x
biggerbolderbaking.com 4.06% 7.34x
deepsouthdish.com 1.76% 7.27x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.01% 6.23x
Weather Information 0.04% 6.23x
London Tourism & Events 0.01% 6.23x
Assorted Topics (Business Support ToolsForm Templates) 0.01% 6.23x
Concert Posters 0.01% 6.23x
Texas Sporting & Outdoors Cluster 0.01% 6.23x
Tattoos & Costumes 0.02% 6.23x
Mid-Atlantic Beaches 0.02% 6.23x
Cheerleading 0.02% 6.23x
Food Cluster 0.05% 5.88x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female