Explore the Recipe Hunters Audience
Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Recipe Hunters audience.
INTERESTS
The Recipe Hunters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 7.13% | 4.71x |
| Gourmet Food & Wine Researchers | 5.89% | 4.71x |
| Cooking Show Fans | 7.02% | 4.71x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 4.89% | 4.70x |
| Nutrition Conscious Eaters | 6.27% | 4.70x |
| Pantry Recipes Researchers | 4.26% | 4.69x |
| Shelf-Stable Food Content Readers | 4.02% | 4.69x |
| Home Kitchen Bakers | 8.19% | 4.68x |
| Cook at Home Parents | 8.32% | 4.68x |
| Healthy Eaters | 6.59% | 4.68x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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APPAREL RETAILERS
The Recipe Hunters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.27% | 1.09x |
| Belk | 0.01% | 1.07x |
| Maurices | 0.05% | 1.05x |
| Talbots | 0.01% | 1.03x |
| Buckle | 0.03% | 1.02x |
| Eddie Bauer | 0.01% | 1.01x |
| Dressbarn | 0.02% | 1.00x |
| Zumiez | 0.02% | 1.00x |
| Old Navy | 0.04% | 1.00x |
| Jos A. Bank Clothiers | 0.02% | 0.99x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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WEBSITES
The Recipe Hunters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recipe Hunters audience is simplyscratch.com.
| Website | Composition | Index |
| simplyscratch.com | 1.60% | 7.93x |
| rachaelraymag.com | 1.73% | 7.83x |
| cdkitchen.com | 3.93% | 7.83x |
| biggerbolderbaking.com | 3.38% | 7.75x |
| theblackpeppercorn.com | 2.16% | 7.74x |
| chowhound.com | 5.33% | 7.73x |
| daringgourmet.com | 5.13% | 7.73x |
| cookingchanneltv.com | 2.41% | 7.72x |
| deepsouthdish.com | 2.05% | 7.56x |
| cookinglight.com | 7.03% | 7.55x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.17% | 4.40x |
| Assorted Topics (Family, Household Wellness, The Beach) | 4.08% | 4.36x |
| Low Carb Diets | 0.90% | 4.35x |
| Stay at Home Mom | 5.78% | 4.25x |
| Grilling | 0.14% | 4.23x |
| Vegans & Animal Welfare | 0.07% | 4.21x |
| Vegetarian Diet | 1.96% | 4.20x |
| Cooking Recipe & Ingredient Researchers | 12.25% | 4.19x |
| Female Lifestyle Content Readers | 0.56% | 4.16x |
| Consumer Packaged Goods | 5.15% | 4.13x |
Composition Percentage:
The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
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DEMOGRAPHICS
The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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