Dstillery Audiences

RECIPE HUNTERS

Audience Size: 22.5 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 7.13% 4.71x
Gourmet Food & Wine Researchers 5.89% 4.71x
Cooking Show Fans 7.02% 4.71x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 4.89% 4.70x
Nutrition Conscious Eaters 6.27% 4.70x
Pantry Recipes Researchers 4.26% 4.69x
Shelf-Stable Food Content Readers 4.02% 4.69x
Home Kitchen Bakers 8.19% 4.68x
Cook at Home Parents 8.32% 4.68x
Healthy Eaters 6.59% 4.68x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.09x
Belk 0.01% 1.07x
Maurices 0.05% 1.05x
Talbots 0.01% 1.03x
Buckle 0.03% 1.02x
Eddie Bauer 0.01% 1.01x
Dressbarn 0.02% 1.00x
Zumiez 0.02% 1.00x
Old Navy 0.04% 1.00x
Jos A. Bank Clothiers 0.02% 0.99x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is simplyscratch.com.

Website Composition Index
simplyscratch.com 1.60% 7.93x
rachaelraymag.com 1.73% 7.83x
cdkitchen.com 3.93% 7.83x
biggerbolderbaking.com 3.38% 7.75x
theblackpeppercorn.com 2.16% 7.74x
chowhound.com 5.33% 7.73x
daringgourmet.com 5.13% 7.73x
cookingchanneltv.com 2.41% 7.72x
deepsouthdish.com 2.05% 7.56x
cookinglight.com 7.03% 7.55x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.17% 4.40x
Assorted Topics (Family, Household Wellness, The Beach) 4.08% 4.36x
Low Carb Diets 0.90% 4.35x
Stay at Home Mom 5.78% 4.25x
Grilling 0.14% 4.23x
Vegans & Animal Welfare 0.07% 4.21x
Vegetarian Diet 1.96% 4.20x
Cooking Recipe & Ingredient Researchers 12.25% 4.19x
Female Lifestyle Content Readers 0.56% 4.16x
Consumer Packaged Goods 5.15% 4.13x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female