Dstillery Audiences

RECIPE HUNTERS

Audience Size: 15.2 Million Devices

Explore the Recipe Hunters Audience

Below you'll find more information about the Recipe Hunters audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 million unique devices whose actions qualify for the Recipe Hunters audience.

Dstillery Crafted Audiences

INTERESTS

The Recipe Hunters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recipe Hunters audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 7.27% 4.99x
Gourmet Food & Wine Researchers 6.71% 4.99x
Cooking Show Fans 6.55% 4.99x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 3.43% 4.99x
Shelf-Stable Food Content Readers 3.31% 4.98x
Pantry Recipes Researchers 3.53% 4.98x
Nutrition Conscious Eaters 5.15% 4.98x
Home Design and Living Publication Readers 3.41% 4.97x
Pre-Measured Grocery Shoppers 7.40% 4.97x
Healthy Eaters 5.07% 4.97x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Interest attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recipe Hunters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recipe Hunters audience is Chicos.

Location Composition Index
Chicos 0.01% 1.17x
Maurices 0.04% 1.12x
Carhartt 0.14% 1.11x
LOFT 0.01% 1.07x
Buckle 0.01% 1.06x
White House Black Market 0.01% 1.05x
Urban Outfitters 0.01% 1.03x
American Eagle Outfitters 0.01% 1.02x
Aeropostale 0.01% 1.01x
Zumiez 0.02% 1.01x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Location attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recipe Hunters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recipe Hunters audience is cdkitchen.com.

Website Composition Index
cdkitchen.com 3.69% 8.23x
chowhound.com 3.05% 8.22x
rachaelraymag.com 1.56% 8.19x
bettycrocker.com 13.53% 8.16x
simplyscratch.com 1.48% 8.10x
daringgourmet.com 5.11% 8.10x
deepsouthdish.com 1.96% 8.02x
theblackpeppercorn.com 1.85% 8.01x
cookingchanneltv.com 2.04% 8.01x
biggerbolderbaking.com 3.31% 7.91x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Web attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recipe Hunters audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.15% 4.63x
Assorted Topics (Family, Household Wellness, The Beach) 4.03% 4.61x
Vegans & Animal Welfare 0.05% 4.50x
Low Carb Diets 0.90% 4.47x
Stay at Home Mom 6.17% 4.46x
Cooking Recipe & Ingredient Researchers 12.58% 4.41x
Vegetarian Diet 1.74% 4.41x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 4.36x
Female Lifestyle Content Readers 0.53% 4.32x
Grilling 0.13% 4.32x
Composition Percentage: The overlap percentage between the Recipe Hunters audience and the Content Affinity attribute.
Index: A comparison of the Recipe Hunters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recipe Hunters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female