Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.4 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 71.25% 25.59x
RV Shoppers 78.07% 25.12x
Airstream Enthusiasts 70.33% 24.37x
Camping Enthusiasts 53.05% 21.78x
Xtreme Sports Fans 38.04% 11.90x
Commercial Vehicles Shoppers 39.80% 10.78x
Florida Trip Planners 28.17% 10.64x
Diesel Vehicle Shoppers 30.90% 9.95x
Self Storage Shoppers 28.75% 9.73x
Truck Shoppers 28.24% 9.59x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Maurices.

Location Composition Index
Maurices 0.03% 1.40x
Gymboree 0.01% 1.32x
Carhartt 0.17% 1.25x
Victoria's Secret 0.02% 1.25x
White House Black Market 0.01% 1.04x
Buckle 0.01% 0.96x
The Childrens Place 0.01% 0.83x
Journeys 0.01% 0.66x
Old Navy 0.01% 0.57x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 15.32% 121.48x
rvt.com 46.23% 110.08x
mhsrv.com 10.64% 106.60x
motorhome.com 6.36% 105.41x
campingworld.com 1.88% 104.22x
rvusa.com 26.12% 102.76x
passportamerica.com 1.82% 101.05x
rvinsider.com 10.33% 98.55x
trailerlife.com 12.32% 94.73x
doityourselfrv.com 16.79% 88.23x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 16.63% 18.62x
Yard Structures 0.15% 18.21x
Auctions & Repossessions 0.06% 14.35x
Trucks 0.33% 13.97x
Telescopes 0.13% 13.77x
Trucking 3.70% 13.49x
National Parks 0.28% 12.40x
Car Keys, Locks & Remotes 0.29% 11.94x
All-Terrain Vehicles 9.95% 11.78x
Hobby Drones & Remote-Controlled Cars 0.08% 11.56x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male