Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.5 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Shoppers.

Interest Composition Index
RV Shoppers 73.78% 28.26x
RV Owners and Upgraders 72.80% 27.72x
Airstream Enthusiasts 72.00% 26.47x
Camping Enthusiasts 54.97% 22.67x
Commercial Vehicles Shoppers 44.82% 14.37x
Xtreme Sports Fans 39.96% 14.19x
Diesel Vehicle Shoppers 36.58% 12.31x
Truck Shoppers 35.11% 12.15x
Tiny Home Researchers 28.55% 11.75x
Pontoon Boat Researchers 32.48% 11.39x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.50x
White House Black Market 0.01% 1.46x
Chicos 0.01% 1.33x
Maurices 0.02% 1.20x
Lane Bryant 0.01% 1.10x
Victoria's Secret 0.01% 1.08x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is jayco.com.

Website Composition Index
jayco.com 1.15% 119.69x
rvguide.com 11.74% 118.28x
pplmotorhomes.com 8.61% 117.71x
rvupgradestore.com 4.18% 117.57x
rvt.com 46.47% 117.33x
lci1.com 2.21% 116.10x
everything-about-rving.com 6.44% 114.70x
passportamerica.com 1.75% 113.94x
rvparkreviews.com 1.63% 110.87x
motorhome.com 5.78% 110.23x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.10% 27.43x
Rural Living 0.04% 23.05x
Yard Structures 1.77% 19.03x
Motorcycles & Snowmobiles 13.01% 18.37x
Trucking 7.22% 18.11x
Trucks 2.34% 16.77x
Auctions & Repossessions 0.65% 16.35x
Home Improvement Contractor 0.08% 15.66x
National Parks 1.45% 14.76x
Auto Body Upkeep & Repair Researchers 1.95% 14.69x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male