Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.4 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 79.49% 26.37x
RV Shoppers 83.21% 25.78x
Airstream Enthusiasts 75.28% 24.25x
Camping Enthusiasts 66.40% 20.94x
Commercial Vehicles Shoppers 48.32% 15.08x
Xtreme Sports Fans 47.82% 14.57x
Diesel Vehicle Shoppers 42.76% 13.29x
Truck Shoppers 40.88% 13.22x
Pontoon Boat Researchers 40.00% 13.13x
Tiny Home Researchers 36.57% 12.06x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Carhartt.

Location Composition Index
Carhartt 0.41% 1.70x
Lane Bryant 0.03% 1.20x
REI 0.01% 1.11x
Buckle 0.04% 1.09x
Chicos 0.04% 1.05x
American Eagle Outfitters 0.04% 1.00x
Dressbarn 0.02% 0.98x
Journeys 0.07% 0.96x
Aeropostale 0.04% 0.95x
The Childrens Place 0.05% 0.91x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is lakeshore-rv.com.

Website Composition Index
lakeshore-rv.com 1.55% 153.36x
camperfinds.com 1.73% 152.29x
camperpartsworld.com 1.31% 146.28x
rvguide.com 7.23% 144.50x
rvpartsnation.com 1.22% 140.74x
thousandtrails.com 1.91% 140.30x
passportamerica.com 1.49% 136.44x
rvt.com 42.59% 135.09x
jayco.com 2.49% 134.93x
rvupgradestore.com 9.01% 133.46x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.14% 29.21x
Home Improvement Contractor 0.77% 22.69x
Texas Off-Roading 0.15% 22.26x
Motorcycles & Snowmobiles 12.36% 20.28x
Golf & Boats 0.02% 20.11x
Trucking 10.36% 19.08x
Yard Structures 3.28% 18.42x
Recreational Motor Sport Enthusiasts 3.25% 18.08x
All-Terrain Vehicles 15.88% 16.48x
Trucks 4.21% 16.18x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male