Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 751.2 Thousand Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 751.2 thousand unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is Commercial Vehicles Shoppers.

Interest Composition Index
Commercial Vehicles Shoppers 86.17% 35.08x
RV Owners and Upgraders 63.60% 31.51x
RV Shoppers 77.60% 29.70x
Airstream Enthusiasts 65.13% 29.20x
Camping Enthusiasts 48.85% 28.11x
Xtreme Sports Fans 35.09% 13.05x
Florida Trip Planners 25.09% 11.39x
Self Storage Shoppers 26.36% 10.61x
Moving Truck Rental Researchers 23.66% 10.45x
Aftermarket Accessories Shoppers 23.91% 10.27x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Maurices.

Location Composition Index
Maurices 0.05% 1.59x
LOFT 0.02% 1.59x
Hollister 0.01% 1.57x
Talbots 0.01% 1.50x
Carhartt 0.15% 1.32x
Urban Outfitters 0.01% 1.11x
The Childrens Place 0.02% 1.02x
Gymboree 0.01% 1.00x
Chicos 0.01% 0.99x
Old Navy 0.02% 0.92x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 15.02% 154.73x
rvt.com 38.30% 140.14x
motorhome.com 2.05% 136.69x
rvusa.com 42.67% 126.50x
trailerlife.com 3.95% 124.56x
passportamerica.com 1.82% 122.89x
rvinsider.com 10.52% 121.56x
mhsrv.com 10.79% 116.55x
doityourselfrv.com 13.23% 106.35x
rvrepairclub.com 5.36% 105.24x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 19.16% 21.69x
Trucking 1.53% 13.61x
All-Terrain Vehicles 8.01% 13.19x
National Parks 0.10% 11.03x
Telescopes 0.05% 10.31x
Recreational Motor Sport Enthusiasts 1.20% 10.06x
Trucks 0.02% 9.91x
Survival Guides 0.08% 9.57x
Power Tools 0.68% 9.17x
Sports - Golf, Hunting, Fishing 0.03% 8.73x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male