Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.7 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 73.33% 25.93x
RV Shoppers 77.81% 25.15x
Airstream Enthusiasts 66.90% 24.10x
Camping Enthusiasts 58.72% 21.03x
Commercial Vehicles Shoppers 46.28% 15.37x
Xtreme Sports Fans 40.01% 13.32x
Diesel Vehicle Shoppers 37.89% 12.07x
Pontoon Boat Researchers 34.61% 11.73x
Truck Shoppers 36.15% 11.68x
Tiny Home Researchers 30.65% 11.11x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is REI.

Location Composition Index
REI 0.03% 1.76x
Belk 0.02% 1.52x
Buckle 0.24% 1.08x
Ralph Lauren 0.01% 1.05x
Mens Wearhouse 0.41% 1.01x
Talbots 0.03% 0.97x
Jos A. Bank Clothiers 0.23% 0.96x
Eddie Bauer 0.02% 0.93x
Chicos 0.05% 0.92x
The North Face 0.02% 0.90x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is motorhomefinds.com.

Website Composition Index
motorhomefinds.com 1.04% 146.74x
passportamerica.com 1.05% 143.89x
terrytownrv.com 1.56% 142.49x
trailerlife.com 1.50% 137.45x
nationalrvdetroit.com 1.06% 137.28x
lakeshore-rv.com 2.49% 136.65x
theoutpostrv.com 1.02% 134.94x
rvguide.com 6.61% 134.34x
camperfinds.com 2.20% 133.68x
mhsrv.com 5.50% 133.12x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.20% 23.37x
Texas Off-Roading 0.18% 18.36x
Home Improvement Contractor 1.47% 17.19x
Motorcycles & Snowmobiles 9.27% 16.95x
Trucking 10.62% 15.21x
Recreational Motor Sport Enthusiasts 3.43% 14.60x
Golf & Boats 0.02% 14.10x
Survival Guides 0.32% 14.06x
All-Terrain Vehicles 13.98% 13.94x
Yard Structures 3.55% 13.92x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male