Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.2 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 72.49% 26.58x
RV Shoppers 80.86% 26.22x
Airstream Enthusiasts 71.66% 25.07x
Camping Enthusiasts 54.40% 22.86x
Xtreme Sports Fans 37.24% 12.63x
Florida Trip Planners 28.75% 10.94x
Commercial Vehicles Shoppers 37.82% 10.28x
Diesel Vehicle Shoppers 32.19% 10.21x
Self Storage Shoppers 28.42% 10.20x
Moving Truck Rental Researchers 25.22% 9.93x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Maurices.

Location Composition Index
Maurices 0.07% 1.48x
Carhartt 0.38% 1.42x
Zumiez 0.02% 1.26x
Coach 0.01% 1.16x
Old Navy 0.05% 1.14x
Forever 21 0.01% 1.12x
Aeropostale 0.02% 1.06x
Lane Bryant 0.02% 1.03x
Dressbarn 0.02% 1.03x
Victoria's Secret 0.04% 1.00x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 15.40% 138.83x
rvt.com 44.86% 125.37x
motorhome.com 4.97% 121.42x
campingworld.com 1.38% 120.99x
mhsrv.com 11.06% 119.91x
rvusa.com 35.01% 116.66x
rvinsider.com 11.05% 113.05x
passportamerica.com 1.81% 112.76x
trailerlife.com 9.62% 111.81x
doityourselfrv.com 16.11% 98.76x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 19.10% 20.99x
Auctions & Repossessions 0.03% 17.77x
Trucking 3.07% 14.45x
Trucks 0.18% 13.94x
Yard Structures 0.04% 13.77x
National Parks 0.20% 13.44x
Rural Living 0.03% 13.30x
All-Terrain Vehicles 9.56% 12.58x
Recreational Motor Sport Enthusiasts 1.54% 12.00x
Telescopes 0.11% 11.94x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male