Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.8 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 62.86% 37.59x
RV Shoppers 67.95% 36.64x
Airstream Enthusiasts 54.20% 33.56x
Camping Enthusiasts 49.65% 28.91x
Commercial Vehicles Shoppers 39.17% 20.64x
Xtreme Sports Fans 30.28% 17.02x
Pontoon Boat Researchers 26.01% 15.04x
Diesel Vehicle Shoppers 28.98% 15.04x
Truck Shoppers 27.09% 14.47x
Tiny Home Researchers 22.10% 14.44x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Belk.

Location Composition Index
Belk 0.01% 1.31x
REI 0.02% 1.21x
Buckle 0.17% 1.10x
Dressbarn 0.04% 1.04x
Mens Wearhouse 0.44% 1.04x
Lane Bryant 0.04% 1.02x
Jos A. Bank Clothiers 0.25% 0.93x
Chicos 0.05% 0.92x
Eddie Bauer 0.02% 0.89x
White House Black Market 0.17% 0.89x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is motorhomefinds.com.

Website Composition Index
motorhomefinds.com 1.17% 151.17x
keystonerv.com 1.16% 147.36x
passportamerica.com 1.40% 147.07x
terrytownrv.com 2.10% 145.24x
allseasonsrv.com 1.23% 144.37x
motorhome.com 1.35% 143.89x
rvguide.com 6.70% 139.70x
nationalrvdetroit.com 1.43% 139.62x
trailerlife.com 1.99% 138.46x
theoutpostrv.com 1.03% 137.50x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.23% 24.65x
Texas Off-Roading 0.20% 19.81x
Home Improvement Contractor 1.92% 18.17x
Motorcycles & Snowmobiles 7.34% 17.54x
Trucking 11.01% 15.61x
All-Terrain Vehicles 13.18% 14.87x
Recreational Motor Sport Enthusiasts 3.73% 14.87x
Golf & Boats 0.02% 14.84x
Yard Structures 3.80% 14.69x
Survival Guides 0.39% 14.63x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male