Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 617.4 Thousand Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 617.4 thousand unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 73.43% 30.78x
RV Shoppers 77.93% 29.98x
Airstream Enthusiasts 72.14% 29.40x
Camping Enthusiasts 51.84% 25.94x
Xtreme Sports Fans 36.07% 14.17x
Commercial Vehicles Shoppers 44.51% 13.39x
Florida Trip Planners 27.77% 13.35x
Self Storage Shoppers 28.47% 12.53x
Tiny Home Researchers 25.60% 11.31x
Moving Truck Rental Researchers 22.03% 11.10x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.24x
Express 0.01% 2.92x
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 14.67% 141.79x
rvt.com 48.34% 132.96x
mhsrv.com 11.57% 126.10x
motorhome.com 7.11% 124.22x
rvinsider.com 8.88% 121.29x
passportamerica.com 1.85% 121.17x
rvusa.com 11.89% 120.74x
campingworld.com 2.66% 115.31x
trailerlife.com 13.46% 112.91x
rvrepairclub.com 5.49% 105.94x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.23% 23.00x
Auctions & Repossessions 0.11% 22.31x
Motorcycles & Snowmobiles 12.76% 20.17x
Trucks 0.49% 18.60x
Telescopes 0.14% 17.38x
National Parks 0.31% 16.31x
Trucking 3.85% 16.19x
Car Keys, Locks & Remotes 0.47% 15.79x
Auto Body Upkeep & Repair Researchers 0.38% 14.27x
Hobby Drones & Remote-Controlled Cars 0.09% 13.80x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male