Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.8 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Shoppers.

Interest Composition Index
RV Shoppers 72.67% 32.14x
RV Owners and Upgraders 70.32% 29.37x
Airstream Enthusiasts 54.18% 27.60x
Camping Enthusiasts 56.61% 24.17x
Commercial Vehicles Shoppers 38.96% 17.72x
Xtreme Sports Fans 33.53% 14.63x
Pontoon Boat Researchers 27.50% 13.16x
Truck Shoppers 30.63% 13.05x
Tiny Home Researchers 25.27% 12.55x
Quads and ATV Enthusiasts 29.80% 12.08x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Belk.

Location Composition Index
Belk 0.03% 1.82x
Carhartt 0.26% 1.34x
Chicos 0.05% 1.11x
Madewell 0.02% 1.02x
Lane Bryant 0.04% 1.01x
Dressbarn 0.04% 0.93x
Old Navy 0.05% 0.91x
Mens Wearhouse 0.18% 0.91x
Zumiez 0.02% 0.89x
Express Outlets 0.00% 0.86x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is motorhomefinds.com.

Website Composition Index
motorhomefinds.com 1.25% 202.90x
keystonerv.com 1.82% 199.08x
terrytownrv.com 3.18% 194.07x
allseasonsrv.com 1.89% 192.05x
rvguide.com 6.25% 190.18x
passportamerica.com 2.26% 187.71x
nationalrvdetroit.com 2.16% 186.52x
arbogastrvs.com 1.21% 186.43x
motorhome.com 2.08% 181.48x
camperfinds.com 2.59% 179.84x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.30% 26.68x
Texas Off-Roading 0.22% 22.23x
Home Improvement Contractor 2.68% 19.50x
Motorcycles & Snowmobiles 5.41% 18.49x
Yard Structures 3.68% 17.26x
All-Terrain Vehicles 10.72% 16.83x
Recreational Motor Sport Enthusiasts 4.08% 16.58x
Trucking 11.89% 16.56x
Trucks 5.02% 14.38x
Motorsports 1.44% 14.16x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female