Explore the Recreational Vehicles Audience
Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Recreational Vehicles audience.
INTERESTS
The Recreational Vehicles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.
| Interest | Composition | Index |
| RV Owners and Upgraders | 72.83% | 32.70x |
| RV Shoppers | 81.94% | 32.12x |
| Airstream Enthusiasts | 70.84% | 31.28x |
| Camping Enthusiasts | 54.49% | 29.72x |
| Xtreme Sports Fans | 38.10% | 15.32x |
| Florida Trip Planners | 28.60% | 13.45x |
| Moving Truck Rental Researchers | 27.79% | 11.96x |
| Self Storage Shoppers | 30.88% | 11.72x |
| Diesel Vehicle Shoppers | 31.40% | 11.33x |
| Work Hard, Play Hard Travelers | 18.93% | 11.22x |
Composition Percentage:
The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
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APPAREL RETAILERS
The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.64x |
| Carhartt | 0.41% | 1.32x |
| Mens Wearhouse | 0.05% | 1.14x |
| Maurices | 0.07% | 1.13x |
| Dressbarn | 0.03% | 1.01x |
| Belk | 0.01% | 0.99x |
| Lane Bryant | 0.03% | 0.97x |
| Buckle | 0.04% | 0.93x |
| Talbots | 0.02% | 0.87x |
| Journeys | 0.05% | 0.87x |
Composition Percentage:
The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
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WEBSITES
The Recreational Vehicles audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.
| Website | Composition | Index |
| rvguide.com | 15.47% | 175.84x |
| rvt.com | 42.99% | 159.15x |
| motorhome.com | 4.19% | 151.85x |
| campingworld.com | 1.19% | 151.31x |
| mhsrv.com | 11.73% | 149.20x |
| rvusa.com | 37.93% | 146.57x |
| rvinsider.com | 10.13% | 144.80x |
| passportamerica.com | 1.87% | 141.46x |
| trailerlife.com | 7.92% | 140.66x |
| doityourselfrv.com | 16.19% | 119.26x |
Composition Percentage:
The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Motorcycles & Snowmobiles.
| Content Affinity | Composition | Index |
| Motorcycles & Snowmobiles | 20.27% | 24.99x |
| Trucking | 2.56% | 16.97x |
| National Parks | 0.14% | 16.86x |
| All-Terrain Vehicles | 9.56% | 14.93x |
| Trucks | 0.07% | 14.00x |
| Recreational Motor Sport Enthusiasts | 1.43% | 13.53x |
| Rural Living | 0.02% | 12.83x |
| Telescopes | 0.08% | 12.66x |
| Survival Guides | 0.10% | 12.47x |
| Power Tools | 0.95% | 10.76x |
Composition Percentage:
The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
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DEMOGRAPHICS
The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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