Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 650 Thousand Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 650 thousand unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 75.36% 29.83x
RV Shoppers 77.22% 28.53x
Airstream Enthusiasts 73.57% 27.77x
Camping Enthusiasts 55.44% 24.66x
Xtreme Sports Fans 39.86% 14.75x
Florida Trip Planners 29.69% 13.17x
Truck Shoppers 33.08% 12.15x
Diesel Vehicle Shoppers 34.18% 11.99x
Commercial Vehicles Shoppers 42.81% 11.97x
Self Storage Shoppers 31.39% 11.85x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.50x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 13.75% 163.64x
pplmotorhomes.com 2.49% 159.89x
rvupgradestore.com 1.24% 159.55x
everything-about-rving.com 2.28% 158.02x
rvt.com 46.74% 149.86x
passportamerica.com 1.84% 146.15x
motorhome.com 8.49% 144.65x
mhsrv.com 12.33% 137.19x
rvinsider.com 6.21% 131.10x
campingworld.com 1.96% 129.24x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.48% 24.22x
Auctions & Repossessions 0.20% 20.74x
Telescopes 0.24% 20.13x
Motorcycles & Snowmobiles 12.88% 20.02x
Rural Living 0.03% 19.67x
Trucking 4.99% 18.66x
Trucks 0.82% 18.28x
Home Improvement Contractor 0.02% 16.95x
National Parks 0.49% 16.73x
Amateur Radios 0.41% 15.26x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male