Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 942.5 Thousand Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 72.83% 32.70x
RV Shoppers 81.94% 32.12x
Airstream Enthusiasts 70.84% 31.28x
Camping Enthusiasts 54.49% 29.72x
Xtreme Sports Fans 38.10% 15.32x
Florida Trip Planners 28.60% 13.45x
Moving Truck Rental Researchers 27.79% 11.96x
Self Storage Shoppers 30.88% 11.72x
Diesel Vehicle Shoppers 31.40% 11.33x
Work Hard, Play Hard Travelers 18.93% 11.22x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is REI.

Location Composition Index
REI 0.01% 1.64x
Carhartt 0.41% 1.32x
Mens Wearhouse 0.05% 1.14x
Maurices 0.07% 1.13x
Dressbarn 0.03% 1.01x
Belk 0.01% 0.99x
Lane Bryant 0.03% 0.97x
Buckle 0.04% 0.93x
Talbots 0.02% 0.87x
Journeys 0.05% 0.87x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 15.47% 175.84x
rvt.com 42.99% 159.15x
motorhome.com 4.19% 151.85x
campingworld.com 1.19% 151.31x
mhsrv.com 11.73% 149.20x
rvusa.com 37.93% 146.57x
rvinsider.com 10.13% 144.80x
passportamerica.com 1.87% 141.46x
trailerlife.com 7.92% 140.66x
doityourselfrv.com 16.19% 119.26x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 20.27% 24.99x
Trucking 2.56% 16.97x
National Parks 0.14% 16.86x
All-Terrain Vehicles 9.56% 14.93x
Trucks 0.07% 14.00x
Recreational Motor Sport Enthusiasts 1.43% 13.53x
Rural Living 0.02% 12.83x
Telescopes 0.08% 12.66x
Survival Guides 0.10% 12.47x
Power Tools 0.95% 10.76x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male