Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 75.07% 29.40x
RV Shoppers 78.96% 29.08x
Airstream Enthusiasts 69.83% 27.63x
Camping Enthusiasts 59.73% 24.63x
Commercial Vehicles Shoppers 47.47% 17.43x
Xtreme Sports Fans 42.62% 15.42x
Diesel Vehicle Shoppers 40.28% 13.76x
Pontoon Boat Researchers 37.07% 13.69x
Truck Shoppers 37.84% 13.57x
Tiny Home Researchers 32.40% 12.84x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.40x
Belk 0.01% 1.16x
Buckle 0.06% 1.04x
Eddie Bauer 0.02% 1.03x
Chicos 0.04% 0.92x
White House Black Market 0.06% 0.88x
Gymboree 0.04% 0.85x
Dressbarn 0.03% 0.85x
Jos A. Bank Clothiers 0.05% 0.85x
Zumiez 0.05% 0.85x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is thousandtrails.com.

Website Composition Index
thousandtrails.com 3.04% 167.31x
rvguide.com 6.18% 149.39x
rvt.com 40.60% 133.42x
lci1.com 4.66% 131.02x
rvupgradestore.com 9.22% 126.83x
rvlife.com 5.64% 125.79x
pplmotorhomes.com 18.19% 125.66x
mhsrv.com 5.67% 125.56x
rvrepairclub.com 7.35% 121.32x
everything-about-rving.com 10.65% 118.37x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.18% 29.29x
Texas Off-Roading 0.18% 22.35x
Home Improvement Contractor 1.20% 21.59x
Motorcycles & Snowmobiles 10.56% 20.48x
Golf & Boats 0.02% 20.06x
Trucking 10.30% 18.40x
Recreational Motor Sport Enthusiasts 3.30% 18.01x
Yard Structures 3.45% 16.96x
Survival Guides 0.27% 16.77x
All-Terrain Vehicles 14.67% 16.68x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male