Dstillery Audiences

RECREATIONAL VEHICLES

Audience Size: 1.2 Million Devices

Explore the Recreational Vehicles Audience

Below you'll find more information about the Recreational Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Recreational Vehicles audience.

Dstillery Crafted Audiences

INTERESTS

The Recreational Vehicles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Recreational Vehicles audience is RV Owners and Upgraders.

Interest Composition Index
RV Owners and Upgraders 69.75% 22.71x
RV Shoppers 71.52% 22.28x
Airstream Enthusiasts 67.80% 21.60x
Camping Enthusiasts 51.78% 17.90x
Xtreme Sports Fans 36.67% 11.24x
Commercial Vehicles Shoppers 42.45% 10.51x
Diesel Vehicle Shoppers 33.19% 9.82x
Truck Shoppers 31.71% 9.69x
GMC Vehicle Shopper 27.45% 8.85x
Tiny Home Researchers 27.28% 8.84x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Interest attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Recreational Vehicles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Recreational Vehicles audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.48x
Dressbarn 0.01% 1.05x
Maurices 0.02% 0.90x
The Childrens Place 0.01% 0.89x
Mens Wearhouse 0.01% 0.66x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Location attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Web Insights

WEBSITES

The Recreational Vehicles audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Recreational Vehicles audience is rvguide.com.

Website Composition Index
rvguide.com 12.89% 101.43x
pplmotorhomes.com 5.50% 100.51x
rvt.com 45.54% 99.53x
rvupgradestore.com 2.68% 99.31x
lci1.com 1.46% 99.21x
everything-about-rving.com 4.87% 98.28x
passportamerica.com 1.65% 97.27x
motorhome.com 7.59% 93.98x
mhsrv.com 10.81% 90.47x
rvuniverse.com 1.83% 87.62x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Web attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Recreational Vehicles audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.05% 20.45x
Yard Structures 1.18% 15.47x
Motorcycles & Snowmobiles 12.70% 14.86x
Trucking 6.09% 14.28x
Auctions & Repossessions 0.42% 13.13x
Trucks 1.58% 12.82x
Rural Living 0.02% 12.69x
Home Improvement Contractor 0.06% 12.51x
National Parks 1.14% 12.40x
All-Terrain Vehicles 13.20% 11.56x
Composition Percentage: The overlap percentage between the Recreational Vehicles audience and the Content Affinity attribute.
Index: A comparison of the Recreational Vehicles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Recreational Vehicles audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male