Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 501.2 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 501.2 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 54.53% 17.23x
UConn Huskies Fans 37.30% 15.78x
School Closings Updates Readers 32.69% 15.13x
North East State Fair Visitors 65.73% 15.09x
Boston Trip Planners 35.55% 13.68x
Portuguese Food Enthusiasts 30.60% 13.59x
New England Patriots Fans 46.34% 13.48x
Boston Bruins Fans 33.48% 10.77x
Coffee Lovers 31.31% 10.32x
Boston Red Sox Fans 33.40% 10.24x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 4.88x
Dressbarn 0.03% 3.11x
Talbots 0.02% 2.14x
Gymboree 0.01% 1.79x
Mens Wearhouse 0.02% 1.66x
Express 0.01% 1.26x
Old Navy 0.02% 1.04x
Victoria's Secret 0.01% 0.88x
Carhartt 0.13% 0.86x
Johnston and Murphy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is ricentral.com.

Website Composition Index
ricentral.com 3.88% 256.25x
rimonthly.com 10.96% 249.71x
goprovidence.com 3.02% 237.11x
independentri.com 3.84% 226.99x
newportri.com 17.11% 204.96x
thewesterlysun.com 8.71% 201.39x
golocalprov.com 24.90% 178.46x
turnto10.com 59.05% 174.27x
abc6.com 35.01% 164.42x
lifespan.org 14.05% 163.28x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 10.74% 30.08x
New England & Ivy League Sports 1.86% 19.32x
New Hampshire News 10.60% 17.65x
New England Universities 5.23% 16.78x
Maine Cluster 12.34% 13.17x
Vermont Cluster 3.55% 12.66x
Local & Travel England - North Midlands 0.06% 10.55x
Boston Cluster 69.04% 10.54x
Connecticut News 37.22% 10.15x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 9.35x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female