Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 680 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 680 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 27.94% 23.29x
New England Patriots Fans 23.53% 22.64x
Portuguese Food Enthusiasts 20.59% 21.52x
UConn Huskies Fans 23.53% 20.88x
North East State Fair Visitors 41.18% 19.10x
Boston Red Sox Fans 17.65% 17.50x
School Closings Updates Readers 0.38% 16.54x
Nature and Outdoors Book Readers 13.24% 16.41x
Coffee Lovers 14.71% 15.89x
Boston Bruins Fans 16.18% 14.97x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LOFT.

Location Composition Index
LOFT 0.02% 2.51x
Jos A. Bank Clothiers 0.01% 2.29x
Gap 0.01% 2.06x
Dressbarn 0.01% 1.95x
Old Navy 0.02% 1.67x
Mens Wearhouse 0.01% 1.23x
Victoria's Secret 0.01% 1.16x
Carhartt 0.16% 1.07x
Johnston and Murphy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is rhodeislandhospital.org.

Website Composition Index
rhodeislandhospital.org 2.69% 246.24x
riliving.com 2.41% 237.59x
valleybreeze.com 3.19% 226.59x
ppacri.org 2.20% 224.75x
ricentral.com 3.92% 207.38x
rimonthly.com 10.27% 201.44x
wickedtulips.com 1.47% 189.95x
independentri.com 3.75% 186.52x
pvdairport.com 2.45% 185.57x
goprovidence.com 3.86% 185.15x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 6.73% 36.40x
New England Universities 4.71% 26.07x
New Hampshire News 7.41% 22.43x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 18.61x
Boston Cluster 56.90% 16.98x
Maine Cluster 8.08% 16.24x
Conservatives & Conspiracies 4.04% 13.38x
Middle East News 2.69% 13.22x
Northern California Cluster 7.07% 12.93x
Hudson Valley New York Media 6.40% 12.80x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female