Explore the Rhode Island Cluster Audience
Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 449.2 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.
INTERESTS
The Rhode Island Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 47.02% | 20.02x |
| North East State Fair Visitors | 58.54% | 17.82x |
| School Closings Updates Readers | 26.71% | 17.20x |
| Boston Trip Planners | 29.13% | 17.07x |
| UConn Huskies Fans | 33.15% | 16.55x |
| New England Patriots Fans | 37.92% | 15.60x |
| Portuguese Food Enthusiasts | 33.71% | 13.77x |
| Coffee Lovers | 26.45% | 12.71x |
| Boston Bruins Fans | 29.07% | 12.53x |
| Boston Red Sox Fans | 28.08% | 12.04x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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APPAREL RETAILERS
The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 0.79x |
| Carhartt | 0.03% | 0.67x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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WEBSITES
The Rhode Island Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rhode Island Cluster audience is ricentral.com.
| Website | Composition | Index |
| ricentral.com | 3.53% | 300.69x |
| rimonthly.com | 13.39% | 275.03x |
| independentri.com | 3.92% | 250.91x |
| newportri.com | 16.02% | 245.78x |
| thewesterlysun.com | 9.69% | 242.42x |
| abc6.com | 36.23% | 233.75x |
| turnto10.com | 62.63% | 217.07x |
| golocalprov.com | 28.38% | 205.90x |
| lifespan.org | 11.39% | 201.34x |
| wpri.com | 74.92% | 166.79x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 8.38% | 32.69x |
| New Hampshire News | 8.38% | 19.59x |
| New England & Ivy League Sports | 1.01% | 18.90x |
| New England Universities | 3.56% | 17.89x |
| Maine Cluster | 10.15% | 15.12x |
| Environmental Conservation | 0.05% | 13.78x |
| Vermont Cluster | 2.69% | 13.06x |
| Boston Cluster | 62.97% | 12.83x |
| Connecticut News | 29.18% | 12.13x |
| Natural & Healthy Living Researchers | 0.15% | 11.41x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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DEMOGRAPHICS
The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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