Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 573.3 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 573.3 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 47.38% 19.52x
School Closings Updates Readers 28.21% 17.39x
North East State Fair Visitors 57.06% 17.01x
Boston Trip Planners 31.50% 16.48x
UConn Huskies Fans 34.58% 15.42x
New England Patriots Fans 39.43% 15.15x
Portuguese Food Enthusiasts 32.78% 13.01x
Boston Bruins Fans 30.34% 12.45x
Coffee Lovers 28.08% 12.43x
Boston Red Sox Fans 29.07% 11.32x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.16x
Talbots 0.02% 2.60x
Express 0.03% 2.27x
Gymboree 0.02% 2.02x
Gap 0.02% 1.72x
Dressbarn 0.02% 1.58x
Banana Republic 0.02% 1.55x
Michael Kors 0.01% 1.54x
American Eagle Outfitters 0.01% 1.12x
Zumiez 0.01% 1.10x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is ricentral.com.

Website Composition Index
ricentral.com 3.33% 264.80x
rimonthly.com 13.31% 260.83x
thewesterlysun.com 8.71% 224.36x
warwickonline.com 2.34% 222.12x
independentri.com 3.96% 215.47x
abc6.com 34.17% 214.73x
lifespan.org 7.27% 195.43x
newportri.com 17.53% 183.25x
turnto10.com 67.85% 182.76x
golocalprov.com 25.81% 181.77x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 7.97% 30.11x
Environmental Conservation 0.10% 20.95x
New Hampshire News 8.51% 18.77x
New England Universities 3.46% 18.31x
New England & Ivy League Sports 0.88% 15.38x
Maine Cluster 10.89% 14.28x
Vermont Cluster 2.76% 12.63x
Boston Cluster 65.13% 12.14x
Connecticut News 29.62% 11.76x
Local & Travel England - North Midlands 0.07% 11.43x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female