Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 443.7 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 443.7 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 47.72% 26.48x
Boston Trip Planners 22.69% 21.83x
UConn Huskies Fans 31.45% 20.52x
School Closings Updates Readers 21.68% 19.21x
North East State Fair Visitors 55.43% 16.28x
Tampa and St Petersburg Trip Planners 19.96% 15.29x
New England Patriots Fans 33.22% 13.87x
Liberal News Readers 14.40% 13.18x
Vacation Rental Accommodation Researchers 12.04% 13.14x
Coffee Lovers 22.19% 12.89x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 7.06x
Talbots 0.03% 4.38x
Banana Republic 0.03% 3.67x
J. Crew 0.02% 3.45x
Michael Kors 0.02% 3.04x
LOFT 0.03% 2.88x
Gymboree 0.02% 2.57x
Gap 0.02% 2.16x
American Eagle Outfitters 0.02% 2.06x
Mens Wearhouse 0.03% 1.96x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 5.32% 283.15x
rimonthly.com 9.87% 245.66x
abc6.com 30.22% 224.57x
thewesterlysun.com 4.02% 216.85x
golocalprov.com 20.53% 182.77x
wpri.com 63.77% 171.27x
newportri.com 23.94% 164.60x
turnto10.com 66.30% 156.56x
southcoast.org 3.98% 129.32x
tauntongazette.com 6.66% 105.63x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 4.85% 77.16x
New Hampshire News 13.37% 31.82x
Online Games 4.67% 26.59x
Ohio Universities 5.73% 26.37x
New Jersey Travel Location Cluster 8.03% 24.19x
Florida Naples News Cluster 9.64% 20.41x
Hudson Valley New York Media 11.55% 19.26x
Northern California Cluster 11.88% 18.85x
Delaware Cluster 7.59% 18.67x
South Dakota Cluster 7.77% 17.94x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male