Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 449.2 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 449.2 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 47.02% 20.02x
North East State Fair Visitors 58.54% 17.82x
School Closings Updates Readers 26.71% 17.20x
Boston Trip Planners 29.13% 17.07x
UConn Huskies Fans 33.15% 16.55x
New England Patriots Fans 37.92% 15.60x
Portuguese Food Enthusiasts 33.71% 13.77x
Coffee Lovers 26.45% 12.71x
Boston Bruins Fans 29.07% 12.53x
Boston Red Sox Fans 28.08% 12.04x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 0.79x
Carhartt 0.03% 0.67x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is ricentral.com.

Website Composition Index
ricentral.com 3.53% 300.69x
rimonthly.com 13.39% 275.03x
independentri.com 3.92% 250.91x
newportri.com 16.02% 245.78x
thewesterlysun.com 9.69% 242.42x
abc6.com 36.23% 233.75x
turnto10.com 62.63% 217.07x
golocalprov.com 28.38% 205.90x
lifespan.org 11.39% 201.34x
wpri.com 74.92% 166.79x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 8.38% 32.69x
New Hampshire News 8.38% 19.59x
New England & Ivy League Sports 1.01% 18.90x
New England Universities 3.56% 17.89x
Maine Cluster 10.15% 15.12x
Environmental Conservation 0.05% 13.78x
Vermont Cluster 2.69% 13.06x
Boston Cluster 62.97% 12.83x
Connecticut News 29.18% 12.13x
Natural & Healthy Living Researchers 0.15% 11.41x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female