Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 537.5 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 537.5 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 51.60% 21.76x
North East State Fair Visitors 66.21% 20.69x
New England Patriots Fans 45.70% 18.21x
UConn Huskies Fans 36.92% 15.84x
Boston Trip Planners 34.45% 15.02x
Portuguese Food Enthusiasts 34.47% 13.98x
Boston Bruins Fans 28.61% 12.18x
Vermont Trip Planners 28.24% 11.30x
Boston Red Sox Fans 26.20% 11.08x
Coffee Lovers 28.11% 11.05x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.11x
Talbots 0.06% 2.49x
Madewell 0.03% 2.44x
Ralph Lauren 0.02% 2.30x
Charlotte Russe 0.04% 2.09x
LOFT 0.10% 2.03x
Ann Taylor 0.03% 2.02x
White House Black Market 0.09% 2.00x
Brooks Brothers 0.04% 1.97x
Dressbarn 0.05% 1.87x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 13.24% 414.73x
ricentral.com 3.77% 397.24x
ppacri.org 6.51% 390.89x
abc6.com 22.93% 386.02x
thewesterlysun.com 3.91% 367.35x
warwickonline.com 4.41% 358.78x
newportri.com 16.02% 335.67x
golocalprov.com 13.57% 334.22x
washtrust.com 2.95% 312.42x
goprovidence.com 12.77% 311.00x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 9.38% 37.33x
New England & Ivy League Sports 4.37% 18.35x
New Hampshire News 7.64% 18.34x
New England Universities 9.00% 17.88x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 15.97x
Boston Cluster 64.40% 15.90x
Maine Cluster 8.58% 14.72x
Vermont Cluster 3.66% 14.42x
Local & Travel England - North Midlands 0.06% 13.88x
Golf & Boats 0.01% 12.86x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female