Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 535.9 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 535.9 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 66.12% 19.52x
Cape Cod News Readers 51.62% 18.45x
New England Patriots Fans 43.41% 16.83x
UConn Huskies Fans 38.04% 15.03x
Boston Trip Planners 34.81% 13.53x
Portuguese Food Enthusiasts 31.42% 13.47x
Boston Bruins Fans 27.72% 11.66x
Boston Red Sox Fans 26.87% 10.73x
Coffee Lovers 28.27% 10.53x
Vermont Trip Planners 28.32% 10.52x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.03% 5.65x
Charlotte Russe 0.01% 2.84x
Talbots 0.07% 2.69x
Patagonia 0.02% 2.68x
Brooks Brothers 0.06% 2.59x
Madewell 0.04% 2.33x
J. Crew 0.08% 1.95x
Free People 0.04% 1.94x
Old Navy 0.13% 1.80x
Ralph Lauren 0.02% 1.78x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 10.36% 361.14x
ppacri.org 6.22% 344.62x
rimonthly.com 5.50% 342.16x
ricentral.com 3.60% 338.70x
thewesterlysun.com 5.60% 310.63x
independentri.com 3.13% 306.57x
goprovidence.com 11.24% 278.74x
newportri.com 15.49% 276.58x
pvdairport.com 7.20% 274.08x
golocalprov.com 17.08% 264.51x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 9.06% 35.67x
New England & Ivy League Sports 4.00% 18.48x
New Hampshire News 7.42% 18.33x
New England Universities 8.54% 17.90x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.20% 16.43x
Boston Cluster 62.72% 14.57x
Vermont Cluster 3.48% 14.40x
Maine Cluster 8.35% 14.01x
Local & Travel England - North Midlands 0.07% 13.78x
Connecticut News 34.04% 12.10x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female