Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 446.8 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 446.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 40.29% 21.74x
Boston Trip Planners 28.65% 17.34x
UConn Huskies Fans 28.87% 16.66x
Portuguese Food Enthusiasts 25.78% 14.10x
Canoeing and Kayaking Enthusiasts 29.65% 12.72x
Vermont Trip Planners 26.23% 12.02x
Summer Festivals and Fairs Visitors 29.42% 11.95x
Coffee Lovers 23.11% 11.87x
Boston Red Sox Fans 16.95% 11.37x
Boston Bruins Fans 19.75% 11.13x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.09% 4.33x
LL Bean 0.02% 4.17x
Brooks Brothers 0.12% 3.45x
Abercrombie & Fitch 0.11% 3.22x
The North Face 0.07% 3.09x
J. Crew 0.10% 2.86x
Talbots 0.14% 2.85x
Express 0.08% 2.82x
Michael Kors 0.06% 2.69x
Charlotte Russe 0.05% 2.59x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 15.65% 614.33x
ppacri.org 8.60% 568.33x
abc6.com 23.03% 536.47x
newportri.com 7.83% 516.40x
turnto10.com 44.86% 509.94x
golocalprov.com 14.56% 476.94x
lifespan.org 18.72% 464.99x
goprovidence.com 16.16% 455.52x
pvdairport.com 11.34% 430.15x
providencejournal.com 43.16% 353.74x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 6.56% 39.16x
Texas Off-Roading 0.37% 34.27x
Custom T-Shirts 0.24% 28.23x
New England Universities 13.92% 22.09x
New England & Ivy League Sports 6.13% 20.03x
Boston Cluster 57.00% 19.80x
New Hampshire News 5.85% 18.22x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 17.77x
Maine Cluster 7.25% 15.62x
Connecticut News 24.38% 13.66x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male