Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 592.8 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 60.89% 20.55x
Cape Cod News Readers 46.13% 20.51x
New England Patriots Fans 40.92% 17.01x
UConn Huskies Fans 34.11% 15.96x
Boston Trip Planners 29.86% 14.29x
Portuguese Food Enthusiasts 33.16% 13.43x
Boston Bruins Fans 28.04% 12.55x
Coffee Lovers 24.66% 11.20x
Boston Red Sox Fans 25.00% 10.85x
Vermont Trip Planners 24.12% 10.66x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.02% 5.12x
Ralph Lauren 0.02% 3.03x
Ann Taylor 0.02% 2.55x
Free People 0.03% 2.39x
Brooks Brothers 0.03% 2.11x
Talbots 0.04% 1.98x
Madewell 0.02% 1.81x
Old Navy 0.07% 1.72x
Banana Republic 0.05% 1.56x
Lululemon 0.03% 1.53x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 7.72% 310.04x
ppacri.org 4.82% 299.72x
rimonthly.com 6.85% 292.61x
ricentral.com 3.73% 282.77x
independentri.com 3.12% 257.92x
thewesterlysun.com 5.99% 249.89x
goprovidence.com 8.70% 243.01x
pvdairport.com 5.56% 239.96x
newportri.com 15.88% 237.39x
golocalprov.com 18.65% 225.22x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 8.93% 34.21x
New England & Ivy League Sports 3.45% 19.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.12% 18.26x
New England Universities 7.44% 17.73x
New Hampshire News 7.41% 17.42x
Vermont Cluster 3.42% 14.95x
Boston Cluster 63.36% 13.85x
Maine Cluster 8.38% 13.12x
Local & Travel England - North Midlands 0.06% 12.80x
Connecticut News 34.07% 11.66x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female