RHODE ISLAND CLUSTER

Audience Size: 434.8 Thousand Devices

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Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 434.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.

Interest	Composition	Index
New England Patriots Fans	39.50%	20.26x
Boston Trip Planners	31.31%	17.20x
UConn Huskies Fans	9.25%	16.07x
Portuguese Food Enthusiasts	27.60%	13.74x
Canoeing and Kayaking Enthusiasts	28.60%	12.63x
Vermont Trip Planners	27.61%	11.81x
Summer Festivals and Fairs Visitors	31.09%	11.58x
Coffee Lovers	23.64%	11.23x
Boston Red Sox Fans	15.95%	11.04x
Boston Bruins Fans	17.75%	10.95x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Abercrombie & Fitch.

Location	Composition	Index
Abercrombie & Fitch	0.07%	4.89x
Ann Taylor	0.08%	4.22x
Talbots	0.11%	2.94x
J. Crew	0.08%	2.88x
Express	0.07%	2.73x
Banana Republic	0.09%	2.73x
Brooks Brothers	0.08%	2.73x
Journeys	0.06%	2.68x
REI	0.04%	2.51x
The North Face	0.05%	2.47x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website	Composition	Index
valleybreeze.com	15.86%	647.39x
ppacri.org	7.36%	608.56x
abc6.com	22.98%	574.65x
newportri.com	7.06%	548.36x
turnto10.com	39.33%	543.10x
goprovidence.com	16.96%	459.44x
golocalprov.com	10.67%	455.12x
pvdairport.com	11.65%	443.67x
lifespan.org	22.74%	426.09x
wpri.com	61.96%	387.06x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity	Composition	Index
Online Games	6.88%	39.74x
New England Universities	14.06%	21.37x
Boston Cluster	55.72%	20.08x
New England & Ivy League Sports	5.74%	20.07x
Maine Cluster	7.95%	17.19x
New Hampshire News	6.05%	17.09x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.66%	16.23x
Connecticut News	23.53%	15.13x
Vermont Cluster	3.51%	14.03x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.33%	12.13x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age and income brackets.

Age

45-54

Income

$25,000-$49,999