Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 380.2 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 380.2 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 47.81% 31.38x
Cape Cod News Readers 45.30% 26.56x
UConn Huskies Fans 28.86% 20.81x
School Closings Updates Readers 20.77% 19.84x
North East State Fair Visitors 59.29% 15.88x
New England Patriots Fans 34.39% 13.44x
Auto Insurance Shoppers 14.87% 12.92x
Financial Business Intelligence Researchers 12.17% 12.74x
Vacation Rental Accommodation Researchers 8.26% 12.50x
Drama Show Watchers 10.97% 12.36x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 3.94x
The North Face 0.01% 3.89x
Patagonia 0.02% 3.43x
J. Crew 0.03% 2.44x
LOFT 0.02% 1.93x
Zumiez 0.05% 1.84x
Jos A. Bank Clothiers 0.01% 1.82x
Dressbarn 0.02% 1.55x
Talbots 0.02% 1.27x
H&M 0.02% 1.17x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is rimonthly.com.

Website Composition Index
rimonthly.com 9.16% 286.66x
abc6.com 35.01% 265.65x
golocalprov.com 19.51% 210.98x
wpri.com 69.84% 194.37x
newportri.com 17.74% 187.58x
turnto10.com 69.27% 174.38x
southcoast.org 3.61% 143.53x
tauntongazette.com 4.88% 123.44x
providencejournal.com 64.05% 106.76x
washingtontimesreporter.com 1.76% 104.50x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.83% 76.28x
New Hampshire News 9.35% 26.96x
Online Games 3.85% 25.16x
Ohio Universities 3.29% 23.32x
New Jersey Travel Location Cluster 4.67% 18.12x
New England Universities 0.95% 17.20x
Northern California Cluster 8.39% 16.50x
Florida Naples News Cluster 6.05% 16.49x
Hudson Valley New York Media 7.46% 15.79x
Boston Cluster 61.61% 15.34x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male