Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 433 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 433 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 38.41% 26.85x
Cape Cod News Readers 40.93% 25.05x
Boston Trip Planners 29.25% 20.46x
UConn Huskies Fans 28.00% 20.27x
Portuguese Food Enthusiasts 25.84% 15.89x
Canoeing and Kayaking Enthusiasts 27.24% 15.39x
Vermont Trip Planners 24.87% 14.15x
Summer Festivals and Fairs Visitors 27.28% 13.92x
Coffee Lovers 23.06% 13.83x
Boston Red Sox Fans 16.55% 13.70x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.07% 5.77x
Lululemon 0.19% 4.24x
Brooks Brothers 0.10% 4.16x
Express Outlets 0.02% 3.38x
Express 0.06% 3.34x
Talbots 0.10% 3.33x
Abercrombie & Fitch 0.05% 2.78x
J. Crew 0.06% 2.77x
Banana Republic 0.07% 2.38x
American Eagle Outfitters 0.07% 2.37x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 16.03% 499.22x
ppacri.org 9.33% 465.79x
abc6.com 23.66% 433.28x
golocalprov.com 12.84% 425.65x
newportri.com 9.55% 407.69x
lifespan.org 15.19% 395.81x
turnto10.com 48.62% 392.14x
goprovidence.com 16.37% 366.19x
pvdairport.com 11.68% 352.85x
cardis.com 8.32% 282.69x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 6.69% 38.69x
Texas Off-Roading 0.37% 34.27x
New England Universities 13.54% 20.43x
New England & Ivy League Sports 6.15% 19.05x
Boston Cluster 60.36% 18.40x
New Hampshire News 6.04% 17.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 16.83x
Maine Cluster 7.47% 15.28x
Vermont Cluster 3.49% 13.46x
Connecticut News 27.99% 12.91x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female