Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 718.7 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 718.7 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 45.59% 20.98x
North East State Fair Visitors 56.65% 19.62x
New England Patriots Fans 38.45% 16.30x
UConn Huskies Fans 32.66% 14.94x
Boston Trip Planners 27.87% 14.59x
Portuguese Food Enthusiasts 30.68% 12.76x
School Closings Updates Readers 0.11% 12.67x
Boston Bruins Fans 27.72% 11.58x
Boston Red Sox Fans 25.99% 11.18x
Coffee Lovers 23.05% 10.66x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Talbots.

Location Composition Index
Talbots 0.02% 3.85x
LOFT 0.01% 3.80x
Mens Wearhouse 0.02% 2.10x
Old Navy 0.01% 1.74x
Johnston and Murphy 0.01% 0.79x
Carhartt 0.08% 0.63x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is rhodeislandhospital.org.

Website Composition Index
rhodeislandhospital.org 2.55% 293.97x
riliving.com 2.27% 286.72x
valleybreeze.com 4.30% 264.41x
ppacri.org 2.82% 261.08x
ricentral.com 3.86% 243.70x
rimonthly.com 8.94% 238.49x
independentri.com 3.29% 221.60x
pvdairport.com 3.22% 213.57x
goprovidence.com 5.12% 213.29x
newportri.com 17.25% 210.48x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 9.49% 28.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 20.45x
New England & Ivy League Sports 2.40% 18.70x
New England Universities 5.67% 16.58x
New Hampshire News 8.08% 15.25x
Local & Travel England - North Midlands 0.06% 12.82x
Vermont Cluster 3.18% 12.10x
Boston Cluster 65.32% 11.59x
Maine Cluster 9.03% 11.23x
Connecticut News 33.56% 10.18x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female