Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 464.5 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 464.5 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 39.05% 25.51x
Cape Cod News Readers 43.68% 24.21x
Boston Trip Planners 29.81% 19.44x
UConn Huskies Fans 29.36% 18.74x
Portuguese Food Enthusiasts 25.03% 16.15x
Canoeing and Kayaking Enthusiasts 26.81% 14.70x
Summer Festivals and Fairs Visitors 24.68% 14.00x
Boston Bruins Fans 19.13% 13.74x
Vermont Trip Planners 25.22% 13.51x
Boston Red Sox Fans 17.26% 12.97x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.04% 5.39x
Talbots 0.13% 3.34x
J. Crew 0.14% 2.54x
Journeys 0.14% 2.43x
Abercrombie & Fitch 0.09% 2.32x
Brooks Brothers 0.07% 2.15x
The North Face 0.04% 1.94x
Charlotte Russe 0.08% 1.94x
LOFT 0.14% 1.88x
Ralph Lauren 0.03% 1.85x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 15.93% 464.03x
ppacri.org 8.50% 440.34x
golocalprov.com 10.18% 415.67x
abc6.com 25.34% 408.84x
lifespan.org 11.37% 377.90x
newportri.com 10.28% 373.21x
turnto10.com 50.69% 358.52x
goprovidence.com 17.73% 338.58x
pvdairport.com 10.91% 330.81x
southcoast.org 3.88% 286.45x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 7.10% 36.79x
New England Universities 12.23% 19.64x
New England & Ivy League Sports 5.70% 19.45x
New Hampshire News 6.67% 16.94x
Boston Cluster 63.06% 16.82x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.40% 15.72x
Maine Cluster 7.66% 15.01x
Vermont Cluster 3.51% 13.19x
Connecticut News 30.53% 11.90x
Local & Travel England - North Midlands 0.04% 11.70x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female