Explore the Rhode Island Cluster Audience
Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 592.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.
INTERESTS
The Rhode Island Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rhode Island Cluster audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 60.89% | 20.55x |
| Cape Cod News Readers | 46.13% | 20.51x |
| New England Patriots Fans | 40.92% | 17.01x |
| UConn Huskies Fans | 34.11% | 15.96x |
| Boston Trip Planners | 29.86% | 14.29x |
| Portuguese Food Enthusiasts | 33.16% | 13.43x |
| Boston Bruins Fans | 28.04% | 12.55x |
| Coffee Lovers | 24.66% | 11.20x |
| Boston Red Sox Fans | 25.00% | 10.85x |
| Vermont Trip Planners | 24.12% | 10.66x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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APPAREL RETAILERS
The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.02% | 5.12x |
| Ralph Lauren | 0.02% | 3.03x |
| Ann Taylor | 0.02% | 2.55x |
| Free People | 0.03% | 2.39x |
| Brooks Brothers | 0.03% | 2.11x |
| Talbots | 0.04% | 1.98x |
| Madewell | 0.02% | 1.81x |
| Old Navy | 0.07% | 1.72x |
| Banana Republic | 0.05% | 1.56x |
| Lululemon | 0.03% | 1.53x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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WEBSITES
The Rhode Island Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.
| Website | Composition | Index |
| valleybreeze.com | 7.72% | 310.04x |
| ppacri.org | 4.82% | 299.72x |
| rimonthly.com | 6.85% | 292.61x |
| ricentral.com | 3.73% | 282.77x |
| independentri.com | 3.12% | 257.92x |
| thewesterlysun.com | 5.99% | 249.89x |
| goprovidence.com | 8.70% | 243.01x |
| pvdairport.com | 5.56% | 239.96x |
| newportri.com | 15.88% | 237.39x |
| golocalprov.com | 18.65% | 225.22x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 8.93% | 34.21x |
| New England & Ivy League Sports | 3.45% | 19.03x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.12% | 18.26x |
| New England Universities | 7.44% | 17.73x |
| New Hampshire News | 7.41% | 17.42x |
| Vermont Cluster | 3.42% | 14.95x |
| Boston Cluster | 63.36% | 13.85x |
| Maine Cluster | 8.38% | 13.12x |
| Local & Travel England - North Midlands | 0.06% | 12.80x |
| Connecticut News | 34.07% | 11.66x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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DEMOGRAPHICS
The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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