RHODE ISLAND CLUSTER

Audience Size: 464.8 Thousand Devices

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Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 464.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is North East State Fair Visitors.

Interest	Composition	Index
North East State Fair Visitors	64.66%	19.63x
Cape Cod News Readers	52.83%	18.93x
New England Patriots Fans	46.48%	18.46x
UConn Huskies Fans	37.37%	14.90x
Boston Trip Planners	35.75%	14.06x
Portuguese Food Enthusiasts	33.06%	12.72x
Boston Bruins Fans	26.67%	11.30x
Canoeing and Kayaking Enthusiasts	31.43%	11.11x
Vermont Trip Planners	30.19%	11.05x
Boston Red Sox Fans	25.23%	10.55x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location	Composition	Index
LL Bean	0.03%	5.11x
Talbots	0.10%	2.67x
Patagonia	0.02%	2.60x
The North Face	0.04%	2.45x
Brooks Brothers	0.05%	2.09x
Ralph Lauren	0.02%	1.95x
Armani	0.04%	1.82x
Lululemon	0.07%	1.80x
Charlotte Russe	0.07%	1.72x
White House Black Market	0.48%	1.67x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website	Composition	Index
valleybreeze.com	14.70%	435.77x
ppacri.org	7.20%	411.20x
golocalprov.com	7.80%	398.00x
abc6.com	24.19%	391.47x
lifespan.org	7.71%	351.84x
newportri.com	12.83%	340.80x
goprovidence.com	14.89%	323.43x
turnto10.com	55.12%	320.65x
pvdairport.com	9.28%	313.53x
ecori.org	4.45%	298.39x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity	Composition	Index
Online Games	8.21%	36.30x
New England & Ivy League Sports	4.97%	19.13x
New England Universities	10.81%	18.96x
New Hampshire News	7.19%	17.15x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.33%	15.90x
Boston Cluster	64.98%	15.57x
Maine Cluster	8.55%	14.38x
Vermont Cluster	3.65%	13.60x
Golf & Boats	0.02%	13.47x
Local & Travel England - North Midlands	0.05%	12.25x

Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.

Index: A comparison of the Rhode Island Cluster audience to the internet population.

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female