Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 495.7 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 495.7 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 48.68% 22.28x
Boston Trip Planners 31.45% 20.10x
School Closings Updates Readers 28.18% 19.89x
UConn Huskies Fans 35.98% 18.17x
North East State Fair Visitors 57.60% 16.82x
New England Patriots Fans 39.67% 15.92x
Coffee Lovers 28.28% 13.79x
Boston Bruins Fans 29.50% 12.63x
Portuguese Food Enthusiasts 32.31% 12.46x
Boston Red Sox Fans 29.30% 12.29x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.01% 12.46x
Talbots 0.04% 4.51x
Free People 0.01% 3.93x
Urban Outfitters 0.01% 3.15x
Madewell 0.01% 2.93x
LOFT 0.04% 2.59x
Banana Republic 0.03% 2.00x
J. Crew 0.02% 2.00x
Jos A. Bank Clothiers 0.03% 1.99x
Express 0.03% 1.91x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is rimonthly.com.

Website Composition Index
rimonthly.com 11.87% 264.13x
ricentral.com 2.95% 257.99x
warwickonline.com 3.00% 245.16x
thewesterlysun.com 7.76% 223.73x
abc6.com 34.42% 220.08x
independentri.com 3.73% 212.30x
lifespan.org 4.64% 205.26x
golocalprov.com 25.87% 190.02x
turnto10.com 70.03% 175.62x
newportri.com 19.49% 167.13x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 8.01% 32.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.37% 26.81x
New Hampshire News 9.04% 21.21x
New England Universities 2.48% 19.68x
Environmental Conservation 0.06% 17.43x
Maine Cluster 12.19% 15.27x
New England & Ivy League Sports 0.82% 14.58x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 13.94x
Vermont Cluster 2.64% 13.04x
Connecticut News 29.01% 13.01x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female