Explore the Rhode Island Cluster Audience
Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 464.5 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.
INTERESTS
The Rhode Island Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.
| Interest | Composition | Index |
| New England Patriots Fans | 39.05% | 25.51x |
| Cape Cod News Readers | 43.68% | 24.21x |
| Boston Trip Planners | 29.81% | 19.44x |
| UConn Huskies Fans | 29.36% | 18.74x |
| Portuguese Food Enthusiasts | 25.03% | 16.15x |
| Canoeing and Kayaking Enthusiasts | 26.81% | 14.70x |
| Summer Festivals and Fairs Visitors | 24.68% | 14.00x |
| Boston Bruins Fans | 19.13% | 13.74x |
| Vermont Trip Planners | 25.22% | 13.51x |
| Boston Red Sox Fans | 17.26% | 12.97x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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APPAREL RETAILERS
The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.04% | 5.39x |
| Talbots | 0.13% | 3.34x |
| J. Crew | 0.14% | 2.54x |
| Journeys | 0.14% | 2.43x |
| Abercrombie & Fitch | 0.09% | 2.32x |
| Brooks Brothers | 0.07% | 2.15x |
| The North Face | 0.04% | 1.94x |
| Charlotte Russe | 0.08% | 1.94x |
| LOFT | 0.14% | 1.88x |
| Ralph Lauren | 0.03% | 1.85x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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WEBSITES
The Rhode Island Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.
| Website | Composition | Index |
| valleybreeze.com | 15.93% | 464.03x |
| ppacri.org | 8.50% | 440.34x |
| golocalprov.com | 10.18% | 415.67x |
| abc6.com | 25.34% | 408.84x |
| lifespan.org | 11.37% | 377.90x |
| newportri.com | 10.28% | 373.21x |
| turnto10.com | 50.69% | 358.52x |
| goprovidence.com | 17.73% | 338.58x |
| pvdairport.com | 10.91% | 330.81x |
| southcoast.org | 3.88% | 286.45x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 7.10% | 36.79x |
| New England Universities | 12.23% | 19.64x |
| New England & Ivy League Sports | 5.70% | 19.45x |
| New Hampshire News | 6.67% | 16.94x |
| Boston Cluster | 63.06% | 16.82x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.40% | 15.72x |
| Maine Cluster | 7.66% | 15.01x |
| Vermont Cluster | 3.51% | 13.19x |
| Connecticut News | 30.53% | 11.90x |
| Local & Travel England - North Midlands | 0.04% | 11.70x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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DEMOGRAPHICS
The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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