Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 426.5 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 426.5 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 41.08% 20.05x
Boston Trip Planners 30.69% 17.12x
UConn Huskies Fans 30.90% 16.58x
Portuguese Food Enthusiasts 28.73% 13.42x
Canoeing and Kayaking Enthusiasts 30.03% 12.55x
Vermont Trip Planners 27.23% 11.98x
Summer Festivals and Fairs Visitors 30.69% 11.98x
Coffee Lovers 24.45% 11.48x
Boston Red Sox Fans 17.30% 10.67x
Boston Bruins Fans 19.22% 10.43x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.09% 5.84x
Abercrombie & Fitch 0.08% 4.00x
J. Crew 0.11% 3.80x
Talbots 0.15% 3.36x
Express 0.08% 3.34x
The North Face 0.06% 3.12x
Brooks Brothers 0.08% 2.71x
Hollister 0.04% 2.63x
Michael Kors 0.04% 2.40x
Banana Republic 0.09% 2.23x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 16.25% 627.65x
ppacri.org 8.62% 573.82x
abc6.com 23.23% 554.26x
newportri.com 7.38% 531.86x
turnto10.com 40.62% 527.14x
goprovidence.com 17.87% 453.92x
golocalprov.com 14.28% 449.79x
lifespan.org 22.68% 439.48x
pvdairport.com 11.89% 438.34x
providencejournal.com 44.08% 372.39x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 6.84% 40.03x
New England Universities 14.42% 21.37x
New England & Ivy League Sports 6.14% 20.21x
Boston Cluster 57.82% 19.83x
New Hampshire News 6.24% 17.63x
Maine Cluster 7.94% 16.82x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.59% 15.78x
Connecticut News 24.43% 14.44x
Vermont Cluster 3.66% 14.27x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.37% 10.40x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male