Explore the Rhode Island Cluster Audience
Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 380.2 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.
INTERESTS
The Rhode Island Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rhode Island Cluster audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 47.81% | 31.38x |
| Cape Cod News Readers | 45.30% | 26.56x |
| UConn Huskies Fans | 28.86% | 20.81x |
| School Closings Updates Readers | 20.77% | 19.84x |
| North East State Fair Visitors | 59.29% | 15.88x |
| New England Patriots Fans | 34.39% | 13.44x |
| Auto Insurance Shoppers | 14.87% | 12.92x |
| Financial Business Intelligence Researchers | 12.17% | 12.74x |
| Vacation Rental Accommodation Researchers | 8.26% | 12.50x |
| Drama Show Watchers | 10.97% | 12.36x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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APPAREL RETAILERS
The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 3.94x |
| The North Face | 0.01% | 3.89x |
| Patagonia | 0.02% | 3.43x |
| J. Crew | 0.03% | 2.44x |
| LOFT | 0.02% | 1.93x |
| Zumiez | 0.05% | 1.84x |
| Jos A. Bank Clothiers | 0.01% | 1.82x |
| Dressbarn | 0.02% | 1.55x |
| Talbots | 0.02% | 1.27x |
| H&M | 0.02% | 1.17x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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WEBSITES
The Rhode Island Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rhode Island Cluster audience is rimonthly.com.
| Website | Composition | Index |
| rimonthly.com | 9.16% | 286.66x |
| abc6.com | 35.01% | 265.65x |
| golocalprov.com | 19.51% | 210.98x |
| wpri.com | 69.84% | 194.37x |
| newportri.com | 17.74% | 187.58x |
| turnto10.com | 69.27% | 174.38x |
| southcoast.org | 3.61% | 143.53x |
| tauntongazette.com | 4.88% | 123.44x |
| providencejournal.com | 64.05% | 106.76x |
| washingtontimesreporter.com | 1.76% | 104.50x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.83% | 76.28x |
| New Hampshire News | 9.35% | 26.96x |
| Online Games | 3.85% | 25.16x |
| Ohio Universities | 3.29% | 23.32x |
| New Jersey Travel Location Cluster | 4.67% | 18.12x |
| New England Universities | 0.95% | 17.20x |
| Northern California Cluster | 8.39% | 16.50x |
| Florida Naples News Cluster | 6.05% | 16.49x |
| Hudson Valley New York Media | 7.46% | 15.79x |
| Boston Cluster | 61.61% | 15.34x |
Composition Percentage:
The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
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DEMOGRAPHICS
The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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