Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 286 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 286 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 41.80% 34.76x
Boston Trip Planners 55.26% 31.77x
UConn Huskies Fans 32.60% 22.00x
North East State Fair Visitors 61.87% 17.76x
Vermont Trip Planners 26.48% 17.71x
Retired Government Employees 6.12% 14.28x
COVID Testing Researchers 7.42% 13.97x
School Closings Updates Readers 36.94% 13.21x
Breast Cancer Fund Raisers 8.53% 12.55x
Women’s Lifestyle Blogs Researchers 4.69% 12.52x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 3.55x
Zumiez 0.02% 2.63x
Armani 0.01% 2.62x
Aeropostale 0.01% 2.28x
American Eagle Outfitters 0.01% 1.68x
Hollister 0.01% 1.06x
Johnston and Murphy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is rimonthly.com.

Website Composition Index
rimonthly.com 9.21% 400.02x
abc6.com 38.13% 373.48x
golocalprov.com 19.96% 283.29x
newportri.com 12.85% 257.85x
wpri.com 74.69% 246.86x
turnto10.com 68.75% 241.99x
southcoast.org 3.54% 179.33x
tauntongazette.com 4.75% 178.36x
providencejournal.com 59.07% 158.54x
heraldnews.com 12.86% 153.30x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.47% 95.55x
Online Games 2.83% 26.76x
New Hampshire News 6.48% 24.48x
Ohio Universities 1.84% 24.24x
New England Universities 0.85% 19.32x
Boston Cluster 57.16% 19.30x
Connecticut News 16.96% 16.02x
New Jersey Travel Location Cluster 2.70% 16.01x
Maine Cluster 9.58% 14.56x
Hudson Valley New York Media 4.59% 14.21x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male