Dstillery Audiences

RHODE ISLAND CLUSTER

Audience Size: 464.8 Thousand Devices

Explore the Rhode Island Cluster Audience

Below you'll find more information about the Rhode Island Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 464.8 thousand unique devices whose actions qualify for the Rhode Island Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rhode Island Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rhode Island Cluster audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 64.66% 19.63x
Cape Cod News Readers 52.83% 18.93x
New England Patriots Fans 46.48% 18.46x
UConn Huskies Fans 37.37% 14.90x
Boston Trip Planners 35.75% 14.06x
Portuguese Food Enthusiasts 33.06% 12.72x
Boston Bruins Fans 26.67% 11.30x
Canoeing and Kayaking Enthusiasts 31.43% 11.11x
Vermont Trip Planners 30.19% 11.05x
Boston Red Sox Fans 25.23% 10.55x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Interest attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rhode Island Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rhode Island Cluster audience is LL Bean.

Location Composition Index
LL Bean 0.03% 5.11x
Talbots 0.10% 2.67x
Patagonia 0.02% 2.60x
The North Face 0.04% 2.45x
Brooks Brothers 0.05% 2.09x
Ralph Lauren 0.02% 1.95x
Armani 0.04% 1.82x
Lululemon 0.07% 1.80x
Charlotte Russe 0.07% 1.72x
White House Black Market 0.48% 1.67x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Location attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rhode Island Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rhode Island Cluster audience is valleybreeze.com.

Website Composition Index
valleybreeze.com 14.70% 435.77x
ppacri.org 7.20% 411.20x
golocalprov.com 7.80% 398.00x
abc6.com 24.19% 391.47x
lifespan.org 7.71% 351.84x
newportri.com 12.83% 340.80x
goprovidence.com 14.89% 323.43x
turnto10.com 55.12% 320.65x
pvdairport.com 9.28% 313.53x
ecori.org 4.45% 298.39x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Web attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rhode Island Cluster audience is Online Games.

Content Affinity Composition Index
Online Games 8.21% 36.30x
New England & Ivy League Sports 4.97% 19.13x
New England Universities 10.81% 18.96x
New Hampshire News 7.19% 17.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.33% 15.90x
Boston Cluster 64.98% 15.57x
Maine Cluster 8.55% 14.38x
Vermont Cluster 3.65% 13.60x
Golf & Boats 0.02% 13.47x
Local & Travel England - North Midlands 0.05% 12.25x
Composition Percentage: The overlap percentage between the Rhode Island Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rhode Island Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rhode Island Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female