Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.5 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 48.09% 15.86x
Liberal News Readers 23.94% 12.73x
Buffalo Bills Fans 37.30% 12.08x
Boston Trip Planners 21.30% 11.60x
Financial News Readers 21.41% 11.52x
Advertising Professionals 22.16% 11.40x
Tampa and St Petersburg Trip Planners 23.20% 11.30x
Tax Filers 23.01% 11.06x
Financial Business Intelligence Researchers 21.21% 11.00x
UConn Huskies Fans 23.07% 10.93x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 2.51x
J. Crew 0.01% 2.16x
Chicos 0.01% 1.80x
Gap 0.01% 1.67x
Dressbarn 0.01% 1.61x
The Childrens Place 0.02% 1.60x
Old Navy 0.02% 1.37x
Victoria's Secret 0.02% 1.14x
Journeys 0.02% 1.08x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is stepoutbuffalo.com.

Website Composition Index
stepoutbuffalo.com 1.06% 117.33x
thelcn.com 2.37% 108.55x
fingerlakes1.com 2.15% 103.44x
lockportjournal.com 3.04% 101.81x
visitbuffaloniagara.com 1.03% 99.60x
chsbuffalo.org 1.91% 99.50x
thedailynewsonline.com 4.88% 97.27x
wellsvilledaily.com 1.36% 92.06x
niagara-gazette.com 4.21% 90.10x
mpnnow.com 4.40% 88.18x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.16% 50.51x
Upstate New York Travel Cluster 10.78% 28.06x
Upstate New York Local Information Cluster 36.39% 26.71x
Hudson Valley New York Media 13.02% 22.31x
New York City Real Estate Research Cluster 9.28% 16.43x
NYC Tourist Attractions 3.31% 15.44x
New York City Family & Activity Cluster 16.26% 13.36x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 12.35x
Local & Travel England - North Midlands 0.06% 11.69x
Assorted Topics (Viral Media, Paid Traffic) 13.62% 11.65x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male