Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 2.1 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 40.53% 25.70x
Liberal News Readers 13.66% 21.13x
Readers of South Asian Content 15.42% 20.85x
Advertising Professionals 14.10% 19.90x
TV Advertising Professionals 10.57% 18.76x
Entertainment & Tabloid Magazine Readers 14.98% 18.69x
Buffalo Bills Fans 27.75% 18.64x
Financial News Readers 12.78% 18.17x
Media Buying Professionals 12.78% 17.90x
Tampa and St Petersburg Trip Planners 14.54% 17.80x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.70x
Carhartt 0.31% 1.46x
Old Navy 0.04% 1.41x
The Childrens Place 0.01% 1.18x
Mens Wearhouse 0.01% 1.03x
Johnston and Murphy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is stepoutbuffalo.com.

Website Composition Index
stepoutbuffalo.com 2.15% 75.74x
thelcn.com 2.51% 73.40x
chsbuffalo.org 1.81% 68.32x
foxrochester.com 1.02% 67.30x
lockportjournal.com 3.34% 67.25x
fingerlakes1.com 4.05% 66.57x
thedailynewsonline.com 4.61% 60.91x
wellsvilledaily.com 1.65% 59.85x
niagara-gazette.com 4.83% 58.68x
mpnnow.com 5.30% 55.75x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York Local Information Cluster.

Content Affinity Composition Index
Upstate New York Local Information Cluster 30.46% 27.99x
Upstate New York Travel Cluster 9.70% 26.83x
Hudson Valley New York Media 10.51% 21.04x
Pakistan Cluster 1.53% 16.99x
Assorted Topics (Viral Media, Paid Traffic) 11.32% 15.02x
Ireland Cluster 4.22% 14.48x
New York City Real Estate Research Cluster 5.21% 14.33x
Northern California Cluster 6.83% 12.49x
Conservatives & Conspiracies 3.68% 12.19x
South Africa News Cluster 1.98% 12.05x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female