
Explore the Rochester New York Cluster Audience
Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 698.7 thousand unique devices whose actions qualify for the Rochester New York Cluster audience.

INTERESTS
As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.
Interest | Composition | Index |
Buffalo Bills Fans | 77.27% | 41.25x |
Vermont Trip Planners | 21.81% | 14.14x |
Zoo Visitors | 30.63% | 13.39x |
Syracuse Orange Fans | 21.59% | 11.57x |
Mid-Range Grocery Shoppers | 56.34% | 10.96x |
COVID Testing Researchers | 5.36% | 10.06x |
Retired Government Employees | 4.43% | 9.83x |
Breast Cancer Fund Raisers | 6.61% | 9.32x |
Jacksonville Jaguars Fans | 16.86% | 8.92x |
Advertising Professionals | 10.64% | 8.76x |

APPAREL RETAILERS
As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Gap.
Location | Composition | Index |
Gap | 0.01% | 3.60x |
Zumiez | 0.03% | 3.46x |
Chicos | 0.01% | 3.16x |
Old Navy | 0.01% | 1.10x |
Johnston and Murphy | 0.01% | 0.90x |
Maurices | 0.01% | 0.82x |

WEBSITES
As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.
Website | Composition | Index |
thebatavian.com | 3.11% | 152.81x |
lockportjournal.com | 3.76% | 141.90x |
niagara-gazette.com | 4.76% | 140.95x |
chsbuffalo.org | 1.93% | 139.48x |
foxrochester.com | 1.10% | 136.18x |
thelcn.com | 1.83% | 133.25x |
buffalozoo.org | 1.65% | 129.33x |
observertoday.com | 3.01% | 128.56x |
visitbuffaloniagara.com | 1.23% | 126.75x |
thedailynewsonline.com | 9.85% | 124.55x |

CONTENT AFFINITIES
As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
Content Affinity | Composition | Index |
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.59% | 39.74x |
Upstate New York Local Information Cluster | 27.85% | 28.79x |
Upstate New York Travel Cluster | 7.64% | 25.71x |
Upstate New York State Athletics | 0.14% | 25.51x |
Hudson Valley New York Media | 5.22% | 16.27x |
Assorted Topics (Viral Media, Paid Traffic) | 9.40% | 12.57x |
Ohio Universities | 0.84% | 11.32x |
Environmental Conservation | 0.02% | 9.04x |
Arts & Crafts | 0.01% | 8.68x |
New York City Family & Activity Cluster | 5.34% | 8.18x |
