Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.5 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.85% 17.11x
Buffalo Bills Fans 37.89% 15.43x
Syracuse Orange Fans 25.59% 11.11x
Competitive Wrestling Enthusiasts 25.61% 10.18x
Liberal News Readers 19.92% 9.92x
Penn State Nittany Lions Fans 20.36% 9.59x
Tampa and St Petersburg Trip Planners 20.05% 9.35x
UConn Huskies Fans 19.94% 9.27x
Republicans 20.55% 8.85x
Boston Trip Planners 18.48% 8.81x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Armani.

Location Composition Index
Armani 0.02% 1.24x
Dressbarn 0.04% 1.12x
The Childrens Place 0.07% 1.08x
Eddie Bauer 0.02% 1.07x
J. Crew 0.02% 1.00x
Ann Taylor 0.02% 1.00x
Lane Bryant 0.03% 0.99x
American Eagle Outfitters 0.04% 0.99x
Charlotte Russe 0.03% 0.98x
Brooks Brothers 0.02% 0.95x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is rochesterregional.org.

Website Composition Index
rochesterregional.org 1.02% 170.29x
huntrealestate.com 2.36% 162.72x
chautauquatoday.com 2.22% 161.34x
thelcn.com 2.68% 157.62x
lollypop.org 2.98% 155.78x
fingerlakesdailynews.com 4.05% 155.74x
amigone.com 1.24% 155.37x
waynetimes.com 1.10% 155.27x
buffalospree.com 1.27% 154.60x
buffalorising.com 1.08% 153.66x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.66% 45.10x
Upstate New York Local Information Cluster 34.33% 30.87x
Upstate New York Travel Cluster 11.18% 26.09x
Hudson Valley New York Media 7.14% 14.73x
Local & Travel England - North Midlands 0.05% 13.85x
ISPs & Local Services 0.03% 13.18x
Assorted Topics (Viral Media, Paid Traffic) 10.22% 12.57x
Environmental Conservation 0.06% 12.23x
Vermont Cluster 2.79% 11.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 11.50x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male