Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.90% 15.64x
Liberal News Readers 24.16% 13.51x
Boston Trip Planners 21.62% 12.38x
Advertising Professionals 21.81% 12.27x
Financial News Readers 21.02% 12.14x
Tampa and St Petersburg Trip Planners 23.72% 12.08x
Buffalo Bills Fans 36.18% 12.06x
Tax Filers 23.79% 11.90x
Financial Business Intelligence Researchers 21.17% 11.89x
Media Buying Professionals 20.94% 11.84x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 3.48x
Johnston and Murphy 0.01% 0.90x
Carhartt 0.03% 0.63x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.

Website Composition Index
thebatavian.com 1.33% 113.79x
thelcn.com 2.26% 113.50x
fingerlakes1.com 1.47% 112.35x
lockportjournal.com 2.89% 107.27x
chsbuffalo.org 2.06% 105.98x
thedailynewsonline.com 4.67% 104.08x
visitbuffaloniagara.com 1.29% 101.96x
wellsvilledaily.com 1.36% 98.01x
niagara-gazette.com 4.07% 94.99x
observertoday.com 3.78% 90.60x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.13% 50.58x
Upstate New York Travel Cluster 10.58% 29.38x
Upstate New York Local Information Cluster 36.32% 25.36x
Hudson Valley New York Media 12.11% 23.33x
New York City Real Estate Research Cluster 9.69% 17.45x
NYC Tourist Attractions 3.08% 17.00x
New York City Family & Activity Cluster 16.97% 13.07x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.04x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 12.33x
Assorted Topics (Viral Media, Paid Traffic) 13.85% 12.07x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male