Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.1 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 39.69% 20.09x
Mid-Range Grocery Shoppers 42.54% 16.19x
Syracuse Orangemen Fans 20.38% 13.17x
Water Park Visitors 22.95% 8.14x
Liberal News Readers 10.53% 7.85x
Northeastern Voters 15.97% 7.66x
NFL Fans 10.56% 7.22x
New York Yankees Fans 11.87% 7.22x
Tampa and St Petersburg Trip Planners 10.95% 6.98x
Republicans 12.65% 6.72x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Talbots.

Location Composition Index
Talbots 0.04% 1.53x
Eddie Bauer 0.01% 1.52x
Zumiez 0.03% 1.49x
Lululemon 0.04% 1.42x
Gymboree 0.03% 1.36x
Charlotte Russe 0.01% 1.27x
Brooks Brothers 0.02% 1.12x
Aeropostale 0.02% 1.09x
Dressbarn 0.03% 1.09x
The North Face 0.01% 1.08x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 2.74% 272.80x
wgr550.com 4.06% 268.92x
buffalospree.com 1.93% 266.53x
lollypop.org 4.26% 264.78x
fingerlakesdailynews.com 4.84% 260.75x
chsbuffalo.org 4.40% 255.40x
mpnnow.com 4.34% 253.45x
rochestercitynewspaper.com 1.80% 252.68x
fingerlakes1.com 5.60% 252.12x
amigone.com 3.02% 250.73x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.02% 58.36x
Upstate New York Local Information Cluster 32.29% 37.97x
Upstate New York Travel Cluster 10.38% 25.17x
ISPs & Local Services 0.20% 17.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.12% 15.73x
Hudson Valley New York Media 4.36% 10.99x
Vermont Cluster 2.58% 10.20x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.23% 8.66x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.19% 8.55x
New England & Ivy League Sports 2.21% 7.71x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999