Explore the Rochester New York Cluster Audience
Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Rochester New York Cluster audience.
INTERESTS
The Rochester New York Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 47.11% | 12.41x |
| Liberal News Readers | 25.89% | 10.07x |
| Syracuse Orange Fans | 24.91% | 9.54x |
| UConn Huskies Fans | 21.85% | 9.24x |
| Financial News Readers | 22.69% | 9.14x |
| Buffalo Bills Fans | 35.70% | 9.10x |
| Boston Trip Planners | 23.50% | 9.05x |
| Tampa and St Petersburg Trip Planners | 24.45% | 8.93x |
| Advertising Professionals | 24.35% | 8.82x |
| Penn State Nittany Lions Fans | 20.44% | 8.76x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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APPAREL RETAILERS
The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.72x |
| Chicos | 0.02% | 1.58x |
| LOFT | 0.01% | 1.54x |
| Gap | 0.01% | 1.50x |
| Express | 0.01% | 1.32x |
| Victoria's Secret | 0.02% | 1.32x |
| American Eagle Outfitters | 0.01% | 1.32x |
| White House Black Market | 0.01% | 1.26x |
| The Childrens Place | 0.01% | 1.19x |
| Banana Republic | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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WEBSITES
The Rochester New York Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rochester New York Cluster audience is stepoutbuffalo.com.
| Website | Composition | Index |
| stepoutbuffalo.com | 1.71% | 95.84x |
| thelcn.com | 2.49% | 91.11x |
| fingerlakes1.com | 3.30% | 84.94x |
| foxrochester.com | 1.01% | 84.93x |
| lockportjournal.com | 3.22% | 84.70x |
| visitbuffaloniagara.com | 1.02% | 84.50x |
| chsbuffalo.org | 1.86% | 83.66x |
| thedailynewsonline.com | 5.02% | 77.32x |
| wellsvilledaily.com | 1.49% | 75.87x |
| niagara-gazette.com | 4.52% | 74.40x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.23% | 35.84x |
| Upstate New York Travel Cluster | 12.48% | 22.68x |
| Upstate New York Local Information Cluster | 40.00% | 20.84x |
| Hudson Valley New York Media | 14.64% | 17.13x |
| New York City Real Estate Research Cluster | 10.53% | 12.26x |
| NYC Tourist Attractions | 4.39% | 10.92x |
| New York City Family & Activity Cluster | 18.46% | 10.73x |
| Local & Travel England - North Midlands | 0.06% | 9.99x |
| Vermont Cluster | 2.79% | 9.96x |
| Environmental Conservation | 0.05% | 9.45x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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DEMOGRAPHICS
The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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