Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.7 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.71% 15.23x
Liberal News Readers 22.34% 13.18x
Advertising Professionals 20.69% 12.11x
Buffalo Bills Fans 34.84% 11.81x
Boston Trip Planners 20.12% 11.62x
Tampa and St Petersburg Trip Planners 21.15% 11.56x
Media Buying Professionals 20.01% 11.46x
Financial Business Intelligence Researchers 20.05% 11.44x
Tax Filers 24.18% 11.39x
Financial News Readers 19.10% 11.34x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Chicos.

Location Composition Index
Chicos 0.03% 1.95x
White House Black Market 0.02% 1.23x
Talbots 0.01% 1.15x
H&M 0.01% 1.14x
Banana Republic 0.02% 1.13x
Dressbarn 0.01% 1.03x
Johnston and Murphy 0.01% 0.90x
LOFT 0.01% 0.85x
Aeropostale 0.01% 0.83x
Express 0.01% 0.71x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is fingerlakes1.com.

Website Composition Index
fingerlakes1.com 1.26% 96.20x
foxrochester.com 1.08% 94.98x
thelcn.com 2.11% 92.09x
chsbuffalo.org 2.10% 88.85x
thedailynewsonline.com 5.05% 88.09x
thebatavian.com 1.81% 85.79x
lockportjournal.com 3.29% 85.33x
visitbuffaloniagara.com 1.46% 84.80x
niagara-gazette.com 4.29% 80.47x
mpnnow.com 5.09% 75.71x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.12% 43.64x
Upstate New York Travel Cluster 11.07% 26.38x
Upstate New York Local Information Cluster 35.50% 23.45x
Hudson Valley New York Media 11.18% 21.70x
New York City Real Estate Research Cluster 9.41% 15.89x
NYC Tourist Attractions 3.28% 14.13x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 12.23x
New York City Family & Activity Cluster 16.75% 11.93x
Environmental Conservation 0.05% 11.49x
Horse Racing 0.25% 11.20x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male