Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 37.80% 14.24x
Mid-Range Grocery Shoppers 42.51% 13.93x
Liberal News Readers 15.26% 13.43x
Tampa and St Petersburg Trip Planners 17.02% 12.63x
Tax Filers 18.65% 11.49x
Advertising Professionals 14.61% 10.91x
Penn State Nittany Lions Fans 18.86% 10.85x
Boston Trip Planners 11.49% 10.78x
Financial News Readers 12.08% 10.77x
Financial Business Intelligence Researchers 13.75% 10.76x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 0.94x
Victoria's Secret 0.02% 0.91x
Johnston and Murphy 0.01% 0.90x
The Childrens Place 0.01% 0.78x
Chicos 0.01% 0.78x
Carhartt 0.11% 0.77x
Maurices 0.02% 0.76x
Journeys 0.01% 0.62x
Mens Wearhouse 0.01% 0.54x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 1.17% 110.78x
thebatavian.com 2.56% 104.90x
chsbuffalo.org 2.09% 99.58x
lockportjournal.com 3.34% 96.70x
visitbuffaloniagara.com 1.74% 95.31x
thelcn.com 2.59% 94.84x
niagara-gazette.com 4.13% 92.21x
foxrochester.com 1.37% 91.90x
buffalozoo.org 1.50% 86.89x
observertoday.com 3.20% 86.46x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.12% 35.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.16% 33.92x
Upstate New York Travel Cluster 9.57% 24.42x
Upstate New York Local Information Cluster 33.24% 24.29x
Hudson Valley New York Media 11.30% 18.56x
Ohio Universities 2.96% 13.36x
New Jersey Travel Location Cluster 4.23% 12.61x
Northern California Cluster 7.88% 12.19x
New Hampshire News 5.11% 11.95x
Assorted Topics (Viral Media, Paid Traffic) 17.47% 11.91x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male