Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.2 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 37.45% 19.13x
Mid-Range Grocery Shoppers 39.33% 16.02x
Syracuse Orange Fans 19.61% 11.67x
Liberal News Readers 11.87% 8.16x
Water Park Visitors 20.45% 7.87x
Tampa and St Petersburg Trip Planners 12.07% 7.59x
Northeastern Voters 14.77% 7.43x
New York Yankees Fans 11.82% 7.23x
Penn State Nittany Lions Fans 12.52% 7.21x
Cleveland Cavaliers Fans 11.26% 7.19x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.39% 2.49x
Aeropostale 0.06% 2.34x
Hugo Boss 0.06% 2.15x
J. Crew 0.07% 1.78x
Gymboree 0.04% 1.74x
Victoria's Secret 0.10% 1.55x
Eddie Bauer 0.02% 1.54x
Talbots 0.07% 1.53x
Banana Republic 0.09% 1.46x
Lululemon 0.06% 1.42x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 2.58% 251.00x
buffalospree.com 1.87% 241.76x
wgr550.com 2.97% 241.48x
cheektowagachronicle.com 1.36% 237.80x
lollypop.org 3.92% 234.32x
ecfair.org 2.35% 232.84x
fingerlakesdailynews.com 4.64% 231.86x
mpnnow.com 3.72% 228.79x
amigone.com 2.81% 226.94x
rochestercitynewspaper.com 1.54% 225.38x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.96% 55.68x
Upstate New York Local Information Cluster 33.30% 34.79x
Upstate New York Travel Cluster 10.03% 23.87x
ISPs & Local Services 0.15% 16.27x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.81% 15.02x
Hudson Valley New York Media 4.72% 11.40x
Vermont Cluster 2.56% 10.19x
Local & Travel England - Northern England 0.06% 9.23x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.16% 8.16x
Environmental Conservation 0.04% 8.11x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male