Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 35.58% 20.73x
Mid-Range Grocery Shoppers 39.55% 16.72x
Syracuse Orange Fans 18.65% 11.63x
Liberal News Readers 11.34% 8.35x
Competitive Wrestling Enthusiasts 16.64% 8.08x
Water Park Visitors 20.43% 7.75x
Tampa and St Petersburg Trip Planners 11.43% 7.71x
New York Yankees Fans 11.44% 7.53x
Northeastern Voters 14.27% 7.46x
UConn Huskies Fans 12.51% 7.35x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Supreme.

Location Composition Index
Supreme 0.01% 1.61x
Express Outlets 0.01% 1.54x
LL Bean 0.01% 1.41x
Ann Taylor 0.02% 1.40x
Talbots 0.06% 1.38x
American Eagle Outfitters 0.05% 1.33x
The Childrens Place 0.06% 1.28x
Levi Strauss 0.01% 1.21x
Zumiez 0.03% 1.18x
Lane Bryant 0.05% 1.17x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is cheektowagachronicle.com.

Website Composition Index
cheektowagachronicle.com 1.47% 240.12x
chautauquatoday.com 2.37% 237.54x
buffalospree.com 1.73% 231.64x
chsbuffalo.org 3.32% 231.21x
wgr550.com 2.25% 226.08x
ecfair.org 1.99% 225.34x
amigone.com 2.36% 224.62x
rochesterregional.org 2.96% 222.67x
fingerlakes1.com 5.01% 221.87x
mpnnow.com 3.42% 219.43x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 1.01% 54.94x
Upstate New York Local Information Cluster 32.77% 34.22x
Upstate New York Travel Cluster 9.52% 24.53x
ISPs & Local Services 0.11% 15.69x
Assorted Topics (Viral Media, Paid Traffic) 5.00% 14.48x
Local & Travel England - North Midlands 0.03% 12.13x
Hudson Valley New York Media 4.73% 11.87x
Vermont Cluster 2.57% 10.34x
Local & Travel England - Northern England 0.06% 9.45x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 8.82x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male