Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 31.86% 21.15x
Mid-Range Grocery Shoppers 39.05% 18.24x
Syracuse Orange Fans 18.85% 12.72x
Competitive Wrestling Enthusiasts 19.43% 10.25x
Liberal News Readers 13.53% 9.69x
Tampa and St Petersburg Trip Planners 12.97% 9.43x
Penn State Nittany Lions Fans 13.61% 8.81x
UConn Huskies Fans 13.76% 8.78x
Republicans 14.80% 8.41x
Boston Trip Planners 12.76% 8.33x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.10% 2.01x
Supreme 0.02% 1.64x
Express 0.11% 1.55x
Eddie Bauer 0.03% 1.47x
Dressbarn 0.05% 1.25x
Talbots 0.04% 1.24x
Victoria's Secret 0.13% 1.20x
Mens Wearhouse 0.48% 1.14x
LOFT 0.07% 1.10x
Lululemon 0.05% 1.09x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is orvilles.com.

Website Composition Index
orvilles.com 1.22% 215.01x
cheektowagachronicle.com 1.26% 196.48x
chsbuffalo.org 2.10% 194.09x
rochesterregional.org 2.05% 185.13x
amigone.com 1.61% 182.97x
wgr550.com 1.63% 181.09x
buffalospree.com 1.72% 180.90x
fingerlakes1.com 4.02% 180.26x
chautauquatoday.com 2.47% 179.56x
waynetimes.com 1.09% 176.34x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.81% 49.15x
Upstate New York Local Information Cluster 34.45% 30.70x
Upstate New York Travel Cluster 10.85% 23.89x
ISPs & Local Services 0.08% 15.25x
Hudson Valley New York Media 6.21% 12.36x
Assorted Topics (Viral Media, Paid Traffic) 7.68% 12.26x
Local & Travel England - North Midlands 0.04% 11.82x
Vermont Cluster 2.80% 10.53x
Environmental Conservation 0.05% 9.61x
Local & Travel England - Northern England 0.08% 9.22x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male