Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.29% 15.12x
Liberal News Readers 20.98% 13.04x
Buffalo Bills Fans 35.42% 12.52x
Advertising Professionals 18.81% 11.55x
Media Buying Professionals 18.91% 11.54x
Tax Filers 22.64% 11.46x
Tampa and St Petersburg Trip Planners 18.92% 11.29x
Boston Trip Planners 17.57% 11.26x
Cholesterol Researchers 13.81% 11.17x
Financial News Readers 17.09% 11.15x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.81x
Chicos 0.02% 1.67x
Maurices 0.02% 0.91x
Johnston and Murphy 0.01% 0.90x
The Childrens Place 0.02% 0.87x
Old Navy 0.02% 0.83x
American Eagle Outfitters 0.01% 0.81x
Journeys 0.02% 0.76x
Express 0.01% 0.76x
Buckle 0.01% 0.76x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 1.05% 133.29x
thebatavian.com 2.31% 126.33x
thelcn.com 2.42% 121.34x
chsbuffalo.org 2.30% 118.72x
thedailynewsonline.com 5.28% 117.74x
lockportjournal.com 3.40% 115.42x
visitbuffaloniagara.com 1.75% 111.96x
niagara-gazette.com 4.19% 107.20x
buffalozoo.org 1.79% 106.03x
observertoday.com 3.68% 99.39x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.10% 38.90x
Upstate New York Travel Cluster 10.57% 26.64x
Upstate New York Local Information Cluster 33.88% 24.16x
Hudson Valley New York Media 10.44% 19.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.38% 19.46x
New York City Real Estate Research Cluster 7.82% 14.29x
NYC Tourist Attractions 2.71% 12.41x
Environmental Conservation 0.04% 11.89x
New York City Family & Activity Cluster 14.63% 11.16x
Assorted Topics (Viral Media, Paid Traffic) 13.64% 10.98x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male