Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.6 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 47.11% 12.41x
Liberal News Readers 25.89% 10.07x
Syracuse Orange Fans 24.91% 9.54x
UConn Huskies Fans 21.85% 9.24x
Financial News Readers 22.69% 9.14x
Buffalo Bills Fans 35.70% 9.10x
Boston Trip Planners 23.50% 9.05x
Tampa and St Petersburg Trip Planners 24.45% 8.93x
Advertising Professionals 24.35% 8.82x
Penn State Nittany Lions Fans 20.44% 8.76x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.72x
Chicos 0.02% 1.58x
LOFT 0.01% 1.54x
Gap 0.01% 1.50x
Express 0.01% 1.32x
Victoria's Secret 0.02% 1.32x
American Eagle Outfitters 0.01% 1.32x
White House Black Market 0.01% 1.26x
The Childrens Place 0.01% 1.19x
Banana Republic 0.01% 1.09x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is stepoutbuffalo.com.

Website Composition Index
stepoutbuffalo.com 1.71% 95.84x
thelcn.com 2.49% 91.11x
fingerlakes1.com 3.30% 84.94x
foxrochester.com 1.01% 84.93x
lockportjournal.com 3.22% 84.70x
visitbuffaloniagara.com 1.02% 84.50x
chsbuffalo.org 1.86% 83.66x
thedailynewsonline.com 5.02% 77.32x
wellsvilledaily.com 1.49% 75.87x
niagara-gazette.com 4.52% 74.40x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.23% 35.84x
Upstate New York Travel Cluster 12.48% 22.68x
Upstate New York Local Information Cluster 40.00% 20.84x
Hudson Valley New York Media 14.64% 17.13x
New York City Real Estate Research Cluster 10.53% 12.26x
NYC Tourist Attractions 4.39% 10.92x
New York City Family & Activity Cluster 18.46% 10.73x
Local & Travel England - North Midlands 0.06% 9.99x
Vermont Cluster 2.79% 9.96x
Environmental Conservation 0.05% 9.45x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male