Explore the Rochester New York Cluster Audience
Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 893 thousand unique devices whose actions qualify for the Rochester New York Cluster audience.
INTERESTS
The Rochester New York Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 46.47% | 14.61x |
| Buffalo Bills Fans | 41.75% | 14.13x |
| Financial Business Intelligence Researchers | 10.18% | 10.66x |
| Advertising Professionals | 10.20% | 10.17x |
| Syracuse Orange Fans | 24.30% | 10.12x |
| Breast Cancer Fund Raisers | 7.07% | 10.06x |
| Penn State Nittany Lions Fans | 16.27% | 10.04x |
| COVID Testing Researchers | 7.15% | 9.43x |
| UConn Huskies Fans | 13.05% | 9.41x |
| Vacation Rental Accommodation Researchers | 6.19% | 9.36x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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APPAREL RETAILERS
The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.02% | 5.36x |
| Gap | 0.04% | 4.43x |
| Patagonia | 0.02% | 3.24x |
| Zumiez | 0.04% | 1.82x |
| Old Navy | 0.03% | 1.32x |
| Aeropostale | 0.02% | 1.22x |
| LOFT | 0.01% | 1.18x |
| Talbots | 0.01% | 1.13x |
| American Eagle Outfitters | 0.02% | 1.02x |
| Chicos | 0.01% | 1.02x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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WEBSITES
The Rochester New York Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.
| Website | Composition | Index |
| thebatavian.com | 3.42% | 135.24x |
| thelcn.com | 2.12% | 131.76x |
| lockportjournal.com | 3.93% | 128.12x |
| chsbuffalo.org | 2.29% | 126.27x |
| niagara-gazette.com | 4.35% | 124.94x |
| foxrochester.com | 1.34% | 121.78x |
| visitbuffaloniagara.com | 1.81% | 118.26x |
| observertoday.com | 3.33% | 112.66x |
| buffalozoo.org | 2.46% | 111.54x |
| rochesterfirst.com | 30.74% | 107.03x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.43% | 38.65x |
| Upstate New York State Athletics | 0.09% | 33.94x |
| Upstate New York Local Information Cluster | 30.66% | 26.91x |
| Upstate New York Travel Cluster | 9.16% | 24.01x |
| Hudson Valley New York Media | 8.24% | 17.44x |
| Ohio Universities | 1.94% | 13.76x |
| Assorted Topics (Viral Media, Paid Traffic) | 13.39% | 12.03x |
| Northern California Cluster | 5.93% | 11.67x |
| New Jersey Travel Location Cluster | 2.77% | 10.74x |
| Florida Naples News Cluster | 3.90% | 10.62x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
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DEMOGRAPHICS
The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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