Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 893 Thousand Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 893 thousand unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 46.47% 14.61x
Buffalo Bills Fans 41.75% 14.13x
Financial Business Intelligence Researchers 10.18% 10.66x
Advertising Professionals 10.20% 10.17x
Syracuse Orange Fans 24.30% 10.12x
Breast Cancer Fund Raisers 7.07% 10.06x
Penn State Nittany Lions Fans 16.27% 10.04x
COVID Testing Researchers 7.15% 9.43x
UConn Huskies Fans 13.05% 9.41x
Vacation Rental Accommodation Researchers 6.19% 9.36x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 5.36x
Gap 0.04% 4.43x
Patagonia 0.02% 3.24x
Zumiez 0.04% 1.82x
Old Navy 0.03% 1.32x
Aeropostale 0.02% 1.22x
LOFT 0.01% 1.18x
Talbots 0.01% 1.13x
American Eagle Outfitters 0.02% 1.02x
Chicos 0.01% 1.02x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.

Website Composition Index
thebatavian.com 3.42% 135.24x
thelcn.com 2.12% 131.76x
lockportjournal.com 3.93% 128.12x
chsbuffalo.org 2.29% 126.27x
niagara-gazette.com 4.35% 124.94x
foxrochester.com 1.34% 121.78x
visitbuffaloniagara.com 1.81% 118.26x
observertoday.com 3.33% 112.66x
buffalozoo.org 2.46% 111.54x
rochesterfirst.com 30.74% 107.03x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.43% 38.65x
Upstate New York State Athletics 0.09% 33.94x
Upstate New York Local Information Cluster 30.66% 26.91x
Upstate New York Travel Cluster 9.16% 24.01x
Hudson Valley New York Media 8.24% 17.44x
Ohio Universities 1.94% 13.76x
Assorted Topics (Viral Media, Paid Traffic) 13.39% 12.03x
Northern California Cluster 5.93% 11.67x
New Jersey Travel Location Cluster 2.77% 10.74x
Florida Naples News Cluster 3.90% 10.62x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male