Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.5 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 47.70% 15.27x
Buffalo Bills Fans 38.12% 13.90x
Syracuse Orange Fans 26.27% 9.75x
Penn State Nittany Lions Fans 22.69% 9.57x
Tampa and St Petersburg Trip Planners 22.72% 9.55x
Liberal News Readers 23.53% 9.51x
UConn Huskies Fans 22.66% 8.95x
Republicans 22.04% 8.86x
Competitive Wrestling Enthusiasts 24.74% 8.53x
Boston Trip Planners 21.77% 8.46x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Free People.

Location Composition Index
Free People 0.03% 1.58x
American Eagle Outfitters 0.06% 1.24x
Talbots 0.03% 1.22x
Zara 0.02% 1.17x
Eddie Bauer 0.02% 1.11x
J. Crew 0.05% 1.11x
Coach 0.04% 1.10x
Michael Kors 0.05% 1.09x
Brooks Brothers 0.03% 1.08x
The Childrens Place 0.08% 1.07x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 1.68% 138.30x
huntrealestate.com 1.57% 136.52x
fingerlakesdailynews.com 3.13% 136.16x
lollypop.org 2.70% 134.13x
thelcn.com 1.78% 134.03x
ecfair.org 2.15% 133.86x
buffalospree.com 1.01% 128.36x
stepoutbuffalo.com 6.62% 127.15x
rochestercitynewspaper.com 1.07% 125.82x
shopthebills.com 1.13% 124.98x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.64% 42.99x
Upstate New York Local Information Cluster 35.34% 27.67x
Upstate New York Travel Cluster 10.30% 23.92x
Hudson Valley New York Media 7.75% 14.65x
Local & Travel England - North Midlands 0.07% 13.69x
Assorted Topics (Viral Media, Paid Traffic) 11.79% 12.01x
Environmental Conservation 0.07% 11.72x
Vermont Cluster 2.70% 11.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.12x
Local & Travel England - Northern England 0.12% 10.61x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male