Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 2.1 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 42.38% 16.43x
Buffalo Bills Fans 33.84% 12.74x
Liberal News Readers 19.38% 9.90x
Tampa and St Petersburg Trip Planners 18.06% 9.41x
Syracuse Orange Fans 21.08% 9.25x
Penn State Nittany Lions Fans 18.16% 8.76x
Boston Trip Planners 17.03% 8.68x
UConn Huskies Fans 17.57% 8.52x
Financial News Readers 16.70% 8.43x
Advertising Professionals 16.96% 8.37x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 2.01x
Old Navy 0.02% 1.40x
Johnston and Murphy 0.01% 0.90x
Carhartt 0.09% 0.86x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is fingerlakesdailynews.com.

Website Composition Index
fingerlakesdailynews.com 1.70% 96.11x
lollypop.org 1.45% 95.89x
ecfair.org 1.26% 94.35x
thelcn.com 1.03% 93.98x
stepoutbuffalo.com 3.81% 93.32x
amigone.com 1.49% 88.99x
thedailynewsonline.com 2.15% 88.16x
chsbuffalo.org 1.83% 87.62x
lockportjournal.com 4.19% 85.94x
foxrochester.com 1.05% 84.43x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.38% 37.10x
Upstate New York Local Information Cluster 34.89% 22.75x
Upstate New York Travel Cluster 11.04% 21.15x
Hudson Valley New York Media 9.15% 13.71x
Local & Travel England - North Midlands 0.05% 11.98x
Assorted Topics (Viral Media, Paid Traffic) 11.49% 10.01x
Environmental Conservation 0.05% 9.64x
Vermont Cluster 2.41% 9.43x
Local & Travel England - Northern England 0.10% 8.32x
New York City Real Estate Research Cluster 4.93% 8.17x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male