Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.7 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 45.54% 17.06x
Buffalo Bills Fans 37.38% 14.15x
Syracuse Orange Fans 24.22% 10.93x
Liberal News Readers 21.96% 10.80x
Tampa and St Petersburg Trip Planners 21.69% 10.44x
Penn State Nittany Lions Fans 21.68% 10.22x
UConn Huskies Fans 20.69% 9.88x
Boston Trip Planners 19.74% 9.53x
Republicans 20.87% 9.44x
Financial News Readers 18.67% 9.40x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.65x
Coach 0.03% 1.49x
Zara 0.01% 1.39x
Ann Taylor 0.01% 1.37x
Hugo Boss 0.02% 1.28x
American Eagle Outfitters 0.03% 1.26x
J. Crew 0.03% 1.25x
H&M 0.04% 1.24x
Michael Kors 0.03% 1.24x
Kate Spade 0.01% 1.18x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is chautauquatoday.com.

Website Composition Index
chautauquatoday.com 1.35% 127.68x
fingerlakesdailynews.com 2.56% 126.75x
lollypop.org 2.19% 125.35x
huntrealestate.com 1.24% 125.08x
thelcn.com 1.40% 123.88x
ecfair.org 1.80% 123.28x
stepoutbuffalo.com 5.52% 120.16x
amigone.com 1.82% 115.02x
foxrochester.com 1.12% 114.62x
thedailynewsonline.com 2.77% 114.34x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.55% 45.16x
Upstate New York Local Information Cluster 34.94% 27.68x
Upstate New York Travel Cluster 10.24% 24.33x
Local & Travel England - North Midlands 0.08% 16.61x
Hudson Valley New York Media 7.95% 15.44x
Assorted Topics (Viral Media, Paid Traffic) 11.91% 12.28x
Vermont Cluster 2.55% 11.49x
Environmental Conservation 0.06% 10.90x
Local & Travel England - Northern England 0.12% 10.62x
New York City Family & Activity Cluster 8.60% 9.28x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male