Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 48.01% 15.35x
Buffalo Bills Fans 39.91% 14.25x
Syracuse Orange Fans 25.92% 9.99x
Competitive Wrestling Enthusiasts 26.66% 9.43x
Liberal News Readers 19.22% 8.39x
Penn State Nittany Lions Fans 20.06% 8.23x
Tampa and St Petersburg Trip Planners 18.99% 8.13x
UConn Huskies Fans 20.08% 8.01x
Republicans 20.52% 7.70x
Cleveland Cavaliers Fans 17.37% 7.40x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Zara.

Location Composition Index
Zara 0.03% 1.44x
Ralph Lauren 0.01% 1.22x
Dressbarn 0.05% 1.17x
Mens Wearhouse 0.43% 1.09x
Journeys 0.05% 1.08x
Charlotte Russe 0.04% 1.04x
The Childrens Place 0.09% 1.04x
Old Navy 0.09% 1.02x
Eddie Bauer 0.02% 0.99x
LOFT 0.06% 0.98x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is cheektowagachronicle.com.

Website Composition Index
cheektowagachronicle.com 1.05% 185.26x
chsbuffalo.org 1.48% 184.07x
wgr550.com 1.14% 180.03x
rochesterregional.org 1.51% 176.38x
amigone.com 1.18% 174.12x
huntrealestate.com 3.39% 169.02x
chautauquatoday.com 2.43% 167.81x
buffalospree.com 1.52% 166.37x
waynetimes.com 1.19% 164.33x
thelcn.com 3.20% 163.40x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.71% 48.37x
Upstate New York Local Information Cluster 35.90% 29.37x
Upstate New York Travel Cluster 11.73% 24.55x
Local & Travel England - North Midlands 0.05% 13.48x
Hudson Valley New York Media 7.27% 13.40x
ISPs & Local Services 0.05% 12.16x
Assorted Topics (Viral Media, Paid Traffic) 9.61% 11.56x
Vermont Cluster 2.98% 11.10x
Environmental Conservation 0.06% 10.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.18x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male