Explore the Rochester New York Cluster Audience
Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 698.7 thousand unique devices whose actions qualify for the Rochester New York Cluster audience.
INTERESTS
The Rochester New York Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.
| Interest | Composition | Index |
| Buffalo Bills Fans | 77.27% | 41.25x |
| Vermont Trip Planners | 21.81% | 14.14x |
| Zoo Visitors | 30.63% | 13.39x |
| Syracuse Orange Fans | 21.59% | 11.57x |
| Mid-Range Grocery Shoppers | 56.34% | 10.96x |
| COVID Testing Researchers | 5.36% | 10.06x |
| Retired Government Employees | 4.43% | 9.83x |
| Breast Cancer Fund Raisers | 6.61% | 9.32x |
| Jacksonville Jaguars Fans | 16.86% | 8.92x |
| Advertising Professionals | 10.64% | 8.76x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Curious about what else the Rochester New York Cluster audience is interested in?
Sign Up
APPAREL RETAILERS
The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 3.60x |
| Zumiez | 0.03% | 3.46x |
| Chicos | 0.01% | 3.16x |
| Old Navy | 0.01% | 1.10x |
| Johnston and Murphy | 0.01% | 0.90x |
| Maurices | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Want to find more of the Rochester New York Cluster audience in the real world?
Sign Up
WEBSITES
The Rochester New York Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.
| Website | Composition | Index |
| thebatavian.com | 3.11% | 152.81x |
| lockportjournal.com | 3.76% | 141.90x |
| niagara-gazette.com | 4.76% | 140.95x |
| chsbuffalo.org | 1.93% | 139.48x |
| foxrochester.com | 1.10% | 136.18x |
| thelcn.com | 1.83% | 133.25x |
| buffalozoo.org | 1.65% | 129.33x |
| observertoday.com | 3.01% | 128.56x |
| visitbuffaloniagara.com | 1.23% | 126.75x |
| thedailynewsonline.com | 9.85% | 124.55x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Want to see more of the websites the Rochester New York Cluster audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.59% | 39.74x |
| Upstate New York Local Information Cluster | 27.85% | 28.79x |
| Upstate New York Travel Cluster | 7.64% | 25.71x |
| Upstate New York State Athletics | 0.14% | 25.51x |
| Hudson Valley New York Media | 5.22% | 16.27x |
| Assorted Topics (Viral Media, Paid Traffic) | 9.40% | 12.57x |
| Ohio Universities | 0.84% | 11.32x |
| Environmental Conservation | 0.02% | 9.04x |
| Arts & Crafts | 0.01% | 8.68x |
| New York City Family & Activity Cluster | 5.34% | 8.18x |
Composition Percentage:
The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Want to see more of the Content Affinities the Rochester New York Cluster audience visits?
Sign Up
DEMOGRAPHICS
The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Rochester New York Cluster audience?
Sign Up