Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 1.3 Million Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 32.01% 22.86x
Mid-Range Grocery Shoppers 38.98% 19.43x
Syracuse Orange Fans 18.40% 13.43x
Competitive Wrestling Enthusiasts 17.37% 9.94x
Liberal News Readers 12.15% 9.68x
Tampa and St Petersburg Trip Planners 12.09% 9.06x
UConn Huskies Fans 12.24% 8.87x
New York Yankees Fans 11.51% 8.66x
Water Park Visitors 17.28% 8.65x
Penn State Nittany Lions Fans 12.44% 8.62x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Supreme.

Location Composition Index
Supreme 0.02% 1.61x
The Childrens Place 0.03% 1.38x
Ann Taylor 0.01% 1.31x
Victoria's Secret 0.05% 1.19x
Mens Wearhouse 0.37% 1.17x
Michael Kors 0.01% 1.16x
Patagonia 0.01% 1.15x
American Eagle Outfitters 0.03% 1.12x
Zara 0.02% 1.10x
Dressbarn 0.03% 1.07x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is orvilles.com.

Website Composition Index
orvilles.com 1.50% 218.56x
cheektowagachronicle.com 1.45% 202.16x
chsbuffalo.org 2.67% 194.98x
chautauquatoday.com 2.35% 186.15x
buffalospree.com 1.79% 185.94x
wgr550.com 1.99% 185.82x
amigone.com 1.99% 185.68x
rochesterregional.org 2.51% 184.42x
fingerlakes1.com 4.44% 182.25x
mpnnow.com 3.76% 177.90x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.95% 49.74x
Upstate New York Local Information Cluster 33.62% 32.47x
Upstate New York Travel Cluster 9.94% 24.20x
ISPs & Local Services 0.08% 14.74x
Local & Travel England - North Midlands 0.04% 13.70x
Assorted Topics (Viral Media, Paid Traffic) 6.19% 12.95x
Hudson Valley New York Media 5.40% 12.23x
Vermont Cluster 2.69% 10.37x
Local & Travel England - Northern England 0.07% 9.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 9.49x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male