Dstillery Audiences

ROCHESTER NEW YORK CLUSTER

Audience Size: 698.7 Thousand Devices

Explore the Rochester New York Cluster Audience

Below you'll find more information about the Rochester New York Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 698.7 thousand unique devices whose actions qualify for the Rochester New York Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Rochester New York Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rochester New York Cluster audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 77.27% 41.25x
Vermont Trip Planners 21.81% 14.14x
Zoo Visitors 30.63% 13.39x
Syracuse Orange Fans 21.59% 11.57x
Mid-Range Grocery Shoppers 56.34% 10.96x
COVID Testing Researchers 5.36% 10.06x
Retired Government Employees 4.43% 9.83x
Breast Cancer Fund Raisers 6.61% 9.32x
Jacksonville Jaguars Fans 16.86% 8.92x
Advertising Professionals 10.64% 8.76x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Interest attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rochester New York Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rochester New York Cluster audience is Gap.

Location Composition Index
Gap 0.01% 3.60x
Zumiez 0.03% 3.46x
Chicos 0.01% 3.16x
Old Navy 0.01% 1.10x
Johnston and Murphy 0.01% 0.90x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Location attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rochester New York Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rochester New York Cluster audience is thebatavian.com.

Website Composition Index
thebatavian.com 3.11% 152.81x
lockportjournal.com 3.76% 141.90x
niagara-gazette.com 4.76% 140.95x
chsbuffalo.org 1.93% 139.48x
foxrochester.com 1.10% 136.18x
thelcn.com 1.83% 133.25x
buffalozoo.org 1.65% 129.33x
observertoday.com 3.01% 128.56x
visitbuffaloniagara.com 1.23% 126.75x
thedailynewsonline.com 9.85% 124.55x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Web attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rochester New York Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.59% 39.74x
Upstate New York Local Information Cluster 27.85% 28.79x
Upstate New York Travel Cluster 7.64% 25.71x
Upstate New York State Athletics 0.14% 25.51x
Hudson Valley New York Media 5.22% 16.27x
Assorted Topics (Viral Media, Paid Traffic) 9.40% 12.57x
Ohio Universities 0.84% 11.32x
Environmental Conservation 0.02% 9.04x
Arts & Crafts 0.01% 8.68x
New York City Family & Activity Cluster 5.34% 8.18x
Composition Percentage: The overlap percentage between the Rochester New York Cluster audience and the Content Affinity attribute.
Index: A comparison of the Rochester New York Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rochester New York Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male