ROUTERS, SWITCHES & NETWORKING

Audience Size: 1.7 Million Devices

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Explore the Routers, Switches & Networking Audience

Below you'll find more information about the Routers, Switches & Networking audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Routers, Switches & Networking audience.

INTERESTS

The Routers, Switches & Networking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Routers, Switches & Networking audience is IT Decision Makers.

Interest	Composition	Index
IT Decision Makers	29.64%	16.96x
Microsoft Friendly Developers	37.96%	16.83x
Laptop Researchers	32.57%	16.29x
Home Networking Researchers	35.35%	15.22x
Open Source Developers	34.74%	15.04x
Computer Processor and Data Center Decision Makers	33.21%	13.82x
GIS Users	31.52%	13.21x
High End TV Shoppers	26.55%	13.14x
Coders & Developers	29.74%	13.13x
Cybersecurity Researchers	25.68%	13.10x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Interest attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

APPAREL RETAILERS

The Routers, Switches & Networking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Routers, Switches & Networking audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.01%	1.53x
Eddie Bauer	0.01%	1.45x
Madewell	0.01%	1.44x
Kate Spade	0.02%	1.36x
Free People	0.01%	1.27x
Express	0.02%	1.23x
Columbia	0.01%	1.22x
Aeropostale	0.02%	1.20x
Chicos	0.04%	1.19x
Gymboree	0.02%	1.17x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Location attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

WEBSITES

The Routers, Switches & Networking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Routers, Switches & Networking audience is comptiastore.com.

Website	Composition	Index
comptiastore.com	0.81%	211.90x
altaro.com	2.60%	211.62x
virtuallyghetto.com	2.04%	209.46x
kb.vmware.com	2.55%	208.98x
veeam.com	2.00%	202.33x
mustbegeek.com	1.96%	193.95x
communities.vmware.com	13.74%	177.06x
ciscopress.com	1.02%	174.87x
solarwinds.com	4.14%	173.08x
mindhub.com	0.70%	171.92x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Web attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Routers, Switches & Networking audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	14.24%	41.90x
Computer Printers	2.05%	28.29x
Electronic Cabling	3.30%	25.41x
Data, Analytics & Coding	10.24%	21.76x
Data Analysis & Scripting	19.06%	18.56x
Technology News	10.24%	17.01x
Computers & Accessories	40.13%	16.35x
Robotics	2.02%	15.98x
Home Décor, Furniture, & Decorating	0.08%	15.78x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding)	19.64%	15.57x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Content Affinity attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

DEMOGRAPHICS

The Routers, Switches & Networking audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999