ROUTERS, SWITCHES & NETWORKING

Audience Size: 1.7 Million Devices

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Explore the Routers, Switches & Networking Audience

Below you'll find more information about the Routers, Switches & Networking audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Routers, Switches & Networking audience.

INTERESTS

The Routers, Switches & Networking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Routers, Switches & Networking audience is IT Decision Makers.

Interest	Composition	Index
IT Decision Makers	30.67%	16.96x
Microsoft Friendly Developers	37.46%	16.80x
Laptop Researchers	32.92%	16.69x
Home Networking Researchers	34.20%	15.76x
Open Source Developers	34.16%	15.33x
Computer Processor and Data Center Decision Makers	33.24%	14.23x
GIS Users	31.97%	13.74x
Coders & Developers	29.09%	13.39x
High End TV Shoppers	27.03%	13.36x
Cybersecurity Researchers	25.12%	13.23x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Interest attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

APPAREL RETAILERS

The Routers, Switches & Networking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Routers, Switches & Networking audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.01%	1.47x
Saint Laurent Paris	0.01%	1.36x
Hollister	0.02%	1.36x
Columbia	0.01%	1.36x
REI	0.02%	1.34x
Zumiez	0.03%	1.31x
Tommy Bahama	0.03%	1.29x
Gymboree	0.03%	1.27x
Free People	0.02%	1.25x
Eddie Bauer	0.01%	1.19x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Location attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

WEBSITES

The Routers, Switches & Networking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Routers, Switches & Networking audience is kb.vmware.com.

Website	Composition	Index
kb.vmware.com	2.00%	204.88x
altaro.com	2.45%	204.14x
virtuallyghetto.com	1.85%	201.02x
veeam.com	1.40%	199.67x
mustbegeek.com	1.91%	188.87x
communities.vmware.com	12.82%	171.11x
examcompass.com	1.92%	161.77x
solarwinds.com	3.83%	161.18x
experts-exchange.com	1.82%	159.68x
itninja.com	2.70%	159.25x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Web attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Routers, Switches & Networking audience is Data Centers.

Content Affinity	Composition	Index
Data Centers	13.49%	42.95x
Computer Printers	1.96%	29.14x
Electronic Cabling	3.27%	26.95x
Data, Analytics & Coding	10.13%	20.80x
Data Analysis & Scripting	18.86%	18.83x
Technology News	11.91%	17.06x
Computers & Accessories	40.28%	16.21x
Robotics	1.97%	16.12x
Writing Resources	3.37%	15.51x
Home Décor, Furniture, & Decorating	0.06%	15.30x

Composition Percentage: The overlap percentage between the Routers, Switches & Networking audience and the Content Affinity attribute.

Index: A comparison of the Routers, Switches & Networking audience to the internet population.

DEMOGRAPHICS

The Routers, Switches & Networking audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male