
Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 605.3 thousand unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.
Interest | Composition | Index |
Running Enthusiasts | 34.04% | 34.80x |
Competitive Sports Participants | 26.05% | 21.88x |
Indoor Cycling & Spinning Enthusiasts | 18.74% | 19.47x |
Swimming Enthusiasts | 27.82% | 16.49x |
Men's Health Researchers | 14.68% | 15.99x |
Fitness Activity Tracker Users | 55.53% | 14.72x |
Cycling Enthusiasts | 26.33% | 14.65x |
College Athletic Scholarships Researchers | 28.11% | 13.71x |
Online Exercise Class Users | 19.56% | 13.50x |
Weight Lifting Enthusiasts | 20.49% | 13.12x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Lululemon.
Location | Composition | Index |
Lululemon | 0.01% | 2.52x |
Jos A. Bank Clothiers | 0.02% | 1.88x |
Michael Kors | 0.01% | 1.71x |
J. Crew | 0.01% | 1.70x |
Hollister | 0.01% | 1.55x |
Gap | 0.02% | 1.49x |
Mens Wearhouse | 0.03% | 1.32x |
Victoria's Secret | 0.03% | 1.29x |
Old Navy | 0.03% | 1.27x |
Zumiez | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is trifind.com.
Website | Composition | Index |
trifind.com | 1.60% | 184.83x |
220triathlon.com | 2.59% | 173.47x |
irunfar.com | 4.77% | 164.54x |
triathlonmagazine.ca | 3.44% | 163.94x |
onlineraceresults.com | 4.73% | 163.41x |
flotrack.org | 9.03% | 155.70x |
lauranorrisrunning.com | 1.78% | 141.17x |
podiumrunner.com | 4.95% | 131.40x |
athleticsweekly.com | 2.66% | 126.16x |
getmeregistered.com | 3.88% | 115.28x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Weight Lifting Enthusiasts.
Content Affinity | Composition | Index |
Weight Lifting Enthusiasts | 1.89% | 19.68x |
Backpacking | 3.84% | 17.21x |
Vegans & Animal Welfare | 0.20% | 17.00x |
US Cycling | 9.47% | 16.95x |
Healthy Eating Researchers | 0.07% | 16.02x |
Lacrosse College Athletics | 0.17% | 15.86x |
Crossfit & Obstacle Race Enthusiasts | 0.06% | 15.33x |
Action Sports | 0.23% | 14.15x |
New England & Ivy League Sports | 1.15% | 13.79x |
Pac 12 Sports | 1.73% | 13.70x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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