Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 778.1 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 778.1 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 52.70% 31.11x
Competitive Sports Participants 44.77% 25.73x
Indoor Cycling & Spinning Enthusiasts 37.85% 22.74x
Men's Health Researchers 31.83% 18.59x
Cycling Enthusiasts 43.92% 18.33x
Weight Lifting Enthusiasts 35.37% 17.46x
Wellness Enthusiasts 29.48% 17.16x
Online Exercise Class Users 38.67% 17.03x
Swimming Enthusiasts 36.75% 16.89x
Exercise and Gym Researchers 30.66% 15.91x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.81x
Chicos 0.01% 1.77x
Mens Wearhouse 0.01% 1.71x
Victoria's Secret 0.02% 1.36x
Journeys 0.01% 1.01x
Carhartt 0.09% 0.95x
Old Navy 0.01% 0.87x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.

Website Composition Index
triathlonmagazine.ca 2.11% 184.83x
trifind.com 2.62% 181.95x
connect.garmin.com 1.83% 181.61x
220triathlon.com 3.07% 179.42x
flotrack.org 4.90% 177.65x
runragnar.com 1.37% 171.39x
onlineraceresults.com 3.30% 171.06x
mapmyrun.com 17.14% 136.90x
getmeregistered.com 2.96% 132.57x
hokaoneone.com 2.58% 129.83x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 1.51% 31.96x
Lacrosse College Athletics 0.53% 28.39x
Upstate New York State Athletics 0.08% 27.66x
Virginia Athletics 0.25% 26.47x
Weight Lifting Enthusiasts 3.88% 25.71x
New England & Ivy League Sports 1.15% 23.91x
College Sports 0.63% 23.53x
Scuba Diving 0.04% 23.46x
Winter Sports & Gear 1.09% 22.73x
Florida College Athletics 1.75% 22.11x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male