RUNNING & MARATHONS

Audience Size: 2.1 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	42.60%	25.98x
Competitive Sports Participants	37.06%	21.65x
Competitive Tri-Athletes	47.42%	19.49x
Cycling Enthusiasts	29.91%	16.66x
Olympics Fans	29.61%	13.31x
Men's Health Researchers	21.48%	12.49x
Weight Lifting Enthusiasts	22.83%	11.13x
Indoor Cycling & Spinning Enthusiasts	45.80%	11.02x
Exercise and Gym Researchers	19.69%	10.99x
Mens Fitness Publication Readers	16.79%	10.77x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Columbia.

Location	Composition	Index
Columbia	0.02%	2.18x
Free People	0.03%	1.96x
Patagonia	0.01%	1.82x
REI	0.02%	1.68x
Hugo Boss	0.02%	1.60x
Kate Spade	0.03%	1.57x
Urban Outfitters	0.05%	1.52x
American Apparel	0.03%	1.48x
Zara	0.03%	1.48x
J. Crew	0.03%	1.45x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triradar.com.

Website	Composition	Index
triradar.com	1.03%	159.37x
trainingpeaks.com	0.46%	156.68x
roadracerunner.com	0.79%	156.13x
runblogrun.com	0.52%	151.38x
jeffgalloway.com	0.78%	150.70x
deltatiming.com	0.77%	150.17x
runningintheusa.com	7.97%	148.94x
marathonguide.com	5.96%	148.68x
dyestat.com	0.96%	147.02x
irunfar.com	2.28%	146.25x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity	Composition	Index
Sports - Skiing, Snowboarding	0.06%	20.47x
US Cycling	13.55%	18.28x
Winter Sports & Gear	2.93%	16.20x
Backpacking	9.48%	15.55x
Crossfit & Obstacle Race Enthusiasts	5.02%	14.56x
Illinois College Sports	0.30%	13.98x
Active Lifestyle Enthusiasts	0.12%	12.15x
Weight Lifting Enthusiasts	6.50%	11.99x
Lacrosse College Athletics	1.47%	11.51x
New England & Ivy League Sports	3.17%	11.08x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age and income brackets.

Age

25-34

Income

$150,000-$249,999