Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 2.1 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 42.60% 25.98x
Competitive Sports Participants 37.06% 21.65x
Competitive Tri-Athletes 47.42% 19.49x
Cycling Enthusiasts 29.91% 16.66x
Olympics Fans 29.61% 13.31x
Men's Health Researchers 21.48% 12.49x
Weight Lifting Enthusiasts 22.83% 11.13x
Indoor Cycling & Spinning Enthusiasts 45.80% 11.02x
Exercise and Gym Researchers 19.69% 10.99x
Mens Fitness Publication Readers 16.79% 10.77x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Columbia.

Location Composition Index
Columbia 0.02% 2.18x
Free People 0.03% 1.96x
Patagonia 0.01% 1.82x
REI 0.02% 1.68x
Hugo Boss 0.02% 1.60x
Kate Spade 0.03% 1.57x
Urban Outfitters 0.05% 1.52x
American Apparel 0.03% 1.48x
Zara 0.03% 1.48x
J. Crew 0.03% 1.45x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triradar.com.

Website Composition Index
triradar.com 1.03% 159.37x
trainingpeaks.com 0.46% 156.68x
roadracerunner.com 0.79% 156.13x
runblogrun.com 0.52% 151.38x
jeffgalloway.com 0.78% 150.70x
deltatiming.com 0.77% 150.17x
runningintheusa.com 7.97% 148.94x
marathonguide.com 5.96% 148.68x
dyestat.com 0.96% 147.02x
irunfar.com 2.28% 146.25x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 20.47x
US Cycling 13.55% 18.28x
Winter Sports & Gear 2.93% 16.20x
Backpacking 9.48% 15.55x
Crossfit & Obstacle Race Enthusiasts 5.02% 14.56x
Illinois College Sports 0.30% 13.98x
Active Lifestyle Enthusiasts 0.12% 12.15x
Weight Lifting Enthusiasts 6.50% 11.99x
Lacrosse College Athletics 1.47% 11.51x
New England & Ivy League Sports 3.17% 11.08x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999