RUNNING & MARATHONS

Audience Size: 1.1 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	56.47%	20.59x
Competitive Sports Participants	48.57%	17.43x
Indoor Cycling & Spinning Enthusiasts	42.60%	15.46x
Cycling Enthusiasts	43.75%	13.42x
Men's Health Researchers	36.36%	13.00x
Swimming Enthusiasts	32.04%	12.89x
Weight Lifting Enthusiasts	39.50%	12.33x
Health and Fitness Book Readers	33.40%	12.22x
Online Exercise Class Users	41.71%	12.16x
Wellness Enthusiasts	34.96%	11.87x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.84x
White House Black Market	0.02%	1.76x
Chicos	0.02%	1.74x
Jos A. Bank Clothiers	0.01%	1.69x
Gymboree	0.01%	1.63x
Old Navy	0.03%	1.58x
Lane Bryant	0.01%	1.51x
Gap	0.01%	1.48x
LOFT	0.01%	1.24x
Dressbarn	0.01%	1.22x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website	Composition	Index
runningintheusa.com	1.03%	141.36x
marathonguide.com	1.86%	138.24x
triathlonmagazine.ca	1.75%	125.02x
webscorer.com	1.06%	124.65x
trifind.com	2.76%	120.76x
ironman.com	1.37%	116.71x
220triathlon.com	3.25%	115.36x
connect.garmin.com	2.50%	115.26x
onlineraceresults.com	3.35%	114.96x
flotrack.org	4.45%	113.28x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Active Lifestyle Enthusiasts.

Content Affinity	Composition	Index
Active Lifestyle Enthusiasts	0.04%	22.98x
Crossfit & Obstacle Race Enthusiasts	2.23%	21.00x
Illinois College Sports	0.25%	17.86x
Lacrosse College Athletics	0.67%	17.84x
Virginia Athletics	0.30%	17.39x
Weight Lifting Enthusiasts	4.64%	17.04x
Winter Sports & Gear	1.44%	16.93x
New England & Ivy League Sports	1.52%	15.77x
Upstate New York State Athletics	0.10%	15.75x
Pac 12 Sports	0.55%	15.49x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male