Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 744.4 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 744.4 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 47.36% 29.12x
Competitive Sports Participants 39.50% 23.14x
Indoor Cycling & Spinning Enthusiasts 33.71% 20.59x
Men's Health Researchers 29.27% 17.25x
Cycling Enthusiasts 37.70% 17.02x
Swimming Enthusiasts 33.27% 16.00x
Weight Lifting Enthusiasts 32.45% 15.54x
Wellness Enthusiasts 25.78% 15.44x
Online Exercise Class Users 34.40% 15.37x
Exercise and Gym Researchers 27.00% 14.67x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.

Website Composition Index
triathlonmagazine.ca 2.41% 183.50x
220triathlon.com 2.98% 176.98x
trifind.com 2.68% 174.24x
flotrack.org 5.76% 173.84x
onlineraceresults.com 3.14% 169.05x
mapmyrun.com 11.83% 146.48x
lauranorrisrunning.com 1.38% 132.84x
slowtwitch.com 1.22% 130.26x
hokaoneone.com 1.55% 130.08x
athleticsweekly.com 1.99% 127.75x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.95% 30.54x
Weight Lifting Enthusiasts 3.03% 23.55x
Lacrosse College Athletics 0.47% 22.41x
Virginia Athletics 0.27% 20.19x
Florida College Athletics 1.34% 18.69x
New England & Ivy League Sports 0.99% 18.47x
US Cycling 13.12% 18.41x
Institutional Investing 0.16% 17.96x
Winter Sports & Gear 0.85% 17.92x
College Sports 0.53% 17.49x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male