Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 605.3 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 605.3 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 34.04% 34.80x
Competitive Sports Participants 26.05% 21.88x
Indoor Cycling & Spinning Enthusiasts 18.74% 19.47x
Swimming Enthusiasts 27.82% 16.49x
Men's Health Researchers 14.68% 15.99x
Fitness Activity Tracker Users 55.53% 14.72x
Cycling Enthusiasts 26.33% 14.65x
College Athletic Scholarships Researchers 28.11% 13.71x
Online Exercise Class Users 19.56% 13.50x
Weight Lifting Enthusiasts 20.49% 13.12x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.52x
Jos A. Bank Clothiers 0.02% 1.88x
Michael Kors 0.01% 1.71x
J. Crew 0.01% 1.70x
Hollister 0.01% 1.55x
Gap 0.02% 1.49x
Mens Wearhouse 0.03% 1.32x
Victoria's Secret 0.03% 1.29x
Old Navy 0.03% 1.27x
Zumiez 0.01% 1.27x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is trifind.com.

Website Composition Index
trifind.com 1.60% 184.83x
220triathlon.com 2.59% 173.47x
irunfar.com 4.77% 164.54x
triathlonmagazine.ca 3.44% 163.94x
onlineraceresults.com 4.73% 163.41x
flotrack.org 9.03% 155.70x
lauranorrisrunning.com 1.78% 141.17x
podiumrunner.com 4.95% 131.40x
athleticsweekly.com 2.66% 126.16x
getmeregistered.com 3.88% 115.28x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 1.89% 19.68x
Backpacking 3.84% 17.21x
Vegans & Animal Welfare 0.20% 17.00x
US Cycling 9.47% 16.95x
Healthy Eating Researchers 0.07% 16.02x
Lacrosse College Athletics 0.17% 15.86x
Crossfit & Obstacle Race Enthusiasts 0.06% 15.33x
Action Sports 0.23% 14.15x
New England & Ivy League Sports 1.15% 13.79x
Pac 12 Sports 1.73% 13.70x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male