Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 359.8 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 359.8 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 68.72% 52.91x
Competitive Tri-Athletes 68.25% 51.91x
Olympics Fans 72.58% 46.75x
Running Enthusiasts 63.33% 27.30x
Shoe Shoppers 46.79% 24.12x
At-Home Gym Intenders 20.21% 22.50x
Recreational Sports Participants 37.11% 21.36x
Indoor Cycling & Spinning Enthusiasts 29.03% 17.74x
Weight Loss Researchers 22.25% 17.07x
College Athletic Scholarships Researchers 24.32% 16.73x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Hollister.

Location Composition Index
Hollister 0.01% 1.46x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is flotrack.org.

Website Composition Index
flotrack.org 6.82% 289.26x
irunfar.com 4.24% 276.57x
onlineraceresults.com 5.58% 267.39x
runningmagazine.ca 17.92% 214.61x
getmeregistered.com 3.85% 200.42x
world-track.org 2.57% 142.58x
believeintherun.com 4.53% 125.90x
womensrunning.com 6.04% 121.44x
milesplit.com 30.10% 114.31x
runtothefinish.com 4.02% 113.68x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Backpacking.

Content Affinity Composition Index
Backpacking 1.95% 21.37x
US Cycling 8.37% 20.26x
Weight Lifting Enthusiasts 1.51% 19.26x
New England & Ivy League Sports 0.89% 18.41x
Lacrosse College Athletics 0.15% 18.30x
College Sports 0.24% 17.21x
Action Sports 0.11% 16.85x
Pac 12 Sports 1.67% 15.79x
Southeast College Athletics 1.35% 15.59x
US Soccer 0.20% 15.50x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male