RUNNING & MARATHONS

Audience Size: 1.8 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	50.32%	23.78x
Competitive Sports Participants	44.49%	20.29x
Indoor Cycling & Spinning Enthusiasts	37.16%	17.50x
Fitness Activity Tracker Users	56.93%	16.39x
Cycling Enthusiasts	39.25%	15.74x
Online Exercise Class Users	35.30%	14.82x
Men's Health Researchers	31.66%	14.56x
Competitive Tri-Athletes	43.58%	14.41x
Weight Lifting Enthusiasts	34.22%	14.10x
Ivy League College Researchers	0.11%	13.74x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.02%	1.41x
Mens Wearhouse	0.07%	1.32x
Gap	0.02%	1.18x
H&M	0.01%	1.14x
Chicos	0.01%	1.07x
Old Navy	0.02%	1.06x
Forever 21	0.01%	1.06x
Express	0.02%	1.03x
Victoria's Secret	0.03%	1.01x
The Childrens Place	0.02%	0.95x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website	Composition	Index
runningintheusa.com	2.22%	112.63x
irunfar.com	1.02%	111.86x
marathonguide.com	3.43%	107.36x
usatf.org	1.08%	104.00x
triathlonmagazine.ca	1.45%	101.53x
trifind.com	4.09%	96.97x
webscorer.com	1.96%	94.83x
220triathlon.com	3.31%	93.75x
onlineraceresults.com	4.09%	93.35x
oiselle.com	1.31%	92.19x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity	Composition	Index
Sports - Skiing, Snowboarding	0.02%	32.77x
Crossfit & Obstacle Race Enthusiasts	3.15%	19.62x
US Cycling	12.12%	18.51x
Backpacking	6.47%	17.85x
Weight Lifting Enthusiasts	5.16%	17.16x
Active Lifestyle Enthusiasts	0.06%	16.93x
Winter Sports & Gear	1.95%	15.37x
Illinois College Sports	0.29%	15.05x
Lacrosse College Athletics	0.92%	14.57x
Virginia Athletics	0.36%	13.91x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male