Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 61.56% | 24.78x |
| Running Enthusiasts | 49.36% | 23.40x |
| Competitive Sports Participants | 44.68% | 21.05x |
| Indoor Cycling & Spinning Enthusiasts | 36.07% | 17.08x |
| Competitive Tri-Athletes | 48.78% | 16.69x |
| Cycling Enthusiasts | 38.56% | 16.28x |
| Olympics Fans | 32.95% | 13.81x |
| Men's Health Researchers | 30.63% | 13.71x |
| Online Exercise Class Users | 35.09% | 13.60x |
| E-cycling Enthusiasts | 42.44% | 13.33x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Curious about what else the Running & Marathons audience is interested in?
Sign Up
APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.09x |
| The North Face | 0.02% | 1.89x |
| REI | 0.02% | 1.70x |
| Free People | 0.03% | 1.66x |
| Brooks Brothers | 0.03% | 1.65x |
| Uniqlo | 0.01% | 1.49x |
| Kate Spade | 0.02% | 1.47x |
| Zara | 0.02% | 1.47x |
| Jos A. Bank Clothiers | 0.04% | 1.42x |
| H&M | 0.05% | 1.41x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to find more of the Running & Marathons audience in the real world?
Sign Up
WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 3.01% | 131.28x |
| irunfar.com | 1.69% | 123.01x |
| runandbecome.com | 1.09% | 121.64x |
| marathonguide.com | 4.95% | 117.31x |
| trifind.com | 4.16% | 114.26x |
| flotrack.org | 1.35% | 113.33x |
| usatf.org | 1.67% | 112.13x |
| triathlonmagazine.ca | 1.88% | 111.99x |
| 220triathlon.com | 3.24% | 111.70x |
| oiselle.com | 1.13% | 111.29x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to see more of the websites the Running & Marathons audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.03% | 24.31x |
| US Cycling | 13.61% | 18.57x |
| Backpacking | 6.95% | 18.50x |
| Crossfit & Obstacle Race Enthusiasts | 3.76% | 16.17x |
| Active Lifestyle Enthusiasts | 0.09% | 16.04x |
| Winter Sports & Gear | 2.24% | 15.97x |
| Weight Lifting Enthusiasts | 5.59% | 15.79x |
| Illinois College Sports | 0.35% | 14.56x |
| Lacrosse College Athletics | 1.07% | 13.37x |
| Men's Dress Shirt Shopping | 0.72% | 12.66x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to see more of the Content Affinities the Running & Marathons audience visits?
Sign Up
DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Running & Marathons audience?
Sign Up