Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 49.93% | 24.85x |
| Competitive Sports Participants | 41.46% | 20.91x |
| Indoor Cycling & Spinning Enthusiasts | 36.67% | 18.18x |
| Cycling Enthusiasts | 37.99% | 15.79x |
| Fitness Activity Tracker Users | 52.20% | 15.74x |
| Men's Health Researchers | 31.13% | 15.28x |
| Online Exercise Class Users | 36.20% | 14.97x |
| Weight Lifting Enthusiasts | 34.29% | 14.54x |
| Swimming Enthusiasts | 30.71% | 13.74x |
| Exercise and Gym Researchers | 30.37% | 13.57x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Curious about what else the Running & Marathons audience is interested in?
Sign Up
APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.01% | 1.23x |
| Carhartt | 0.12% | 0.91x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to find more of the Running & Marathons audience in the real world?
Sign Up
WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 1.64% | 117.89x |
| marathonguide.com | 2.67% | 113.45x |
| trifind.com | 3.22% | 104.98x |
| triathlonmagazine.ca | 1.39% | 104.74x |
| oiselle.com | 1.02% | 104.04x |
| webscorer.com | 1.56% | 101.25x |
| onlineraceresults.com | 3.60% | 98.09x |
| 220triathlon.com | 3.36% | 96.96x |
| ironman.com | 2.21% | 94.97x |
| connect.garmin.com | 3.92% | 90.07x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to see more of the websites the Running & Marathons audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 2.88% | 20.70x |
| Active Lifestyle Enthusiasts | 0.06% | 19.52x |
| Weight Lifting Enthusiasts | 5.04% | 17.59x |
| Illinois College Sports | 0.27% | 17.23x |
| Backpacking | 6.31% | 16.92x |
| Lacrosse College Athletics | 0.85% | 16.41x |
| Winter Sports & Gear | 1.70% | 16.36x |
| Virginia Athletics | 0.34% | 15.86x |
| US Cycling | 12.95% | 15.77x |
| Upstate New York State Athletics | 0.13% | 15.63x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Want to see more of the Content Affinities the Running & Marathons audience visits?
Sign Up
DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Running & Marathons audience?
Sign Up