Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 43.55% | 57.30x |
| Competitive Sports Participants | 37.10% | 50.89x |
| Exercise and Gym Researchers | 29.84% | 37.72x |
| Indoor Cycling & Spinning Enthusiasts | 28.23% | 36.64x |
| Swimming Enthusiasts | 33.87% | 35.60x |
| Luxury Athletic Footwear Shoppers | 27.42% | 34.21x |
| Luxury Fitness Shoppers | 27.42% | 34.21x |
| Wine Lovers | 22.58% | 33.59x |
| Weight Lifting Enthusiasts | 33.06% | 32.79x |
| Cycling Enthusiasts | 33.87% | 32.43x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.34x |
| Victoria's Secret | 0.01% | 1.19x |
| Maurices | 0.01% | 0.88x |
| Carhartt | 0.09% | 0.63x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 1.32% | 106.24x |
| marathonguide.com | 2.27% | 104.06x |
| trifind.com | 2.87% | 95.14x |
| webscorer.com | 1.29% | 93.12x |
| triathlonmagazine.ca | 1.74% | 92.90x |
| onlineraceresults.com | 3.43% | 89.22x |
| ironman.com | 1.73% | 87.86x |
| 220triathlon.com | 3.35% | 87.60x |
| connect.garmin.com | 3.08% | 84.98x |
| flotrack.org | 4.14% | 83.07x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 3.16% | 27.97x |
| MBA Education | 3.51% | 27.52x |
| Backpacking | 6.14% | 25.77x |
| Education Cluster | 2.63% | 23.75x |
| Back & Spine | 4.21% | 21.89x |
| Personal Finance Researchers | 2.81% | 21.66x |
| US Cycling | 10.53% | 21.16x |
| Weight Loss & Nutrition Assistance Researchers | 9.82% | 19.87x |
| Caribbean Vacation | 2.28% | 19.48x |
| Illinois College Sports | 0.27% | 18.70x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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