Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.9 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 55.89% 27.71x
Running Enthusiasts 44.50% 26.90x
Competitive Sports Participants 39.71% 22.86x
Competitive Tri-Athletes 49.00% 20.16x
Cycling Enthusiasts 31.80% 17.38x
Olympics Fans 29.16% 14.71x
Men's Health Researchers 24.19% 14.39x
Weight Lifting Enthusiasts 25.65% 13.36x
Swimming Enthusiasts 23.57% 12.99x
Exercise and Gym Researchers 22.14% 12.80x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Everlane.

Location Composition Index
Everlane 0.01% 2.21x
LL Bean 0.01% 2.04x
Patagonia 0.03% 1.74x
Intermix 0.02% 1.65x
Urban Outfitters 0.09% 1.61x
Club Monaco 0.02% 1.60x
Joe's Jeans 0.01% 1.59x
Madewell 0.03% 1.56x
Columbia 0.02% 1.54x
LOFT 0.09% 1.54x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 6.76% 163.16x
irunfar.com 1.96% 156.13x
marathonguide.com 5.59% 154.88x
oiselle.com 2.04% 153.24x
ahotu.com 1.31% 151.35x
trifind.com 3.47% 150.50x
220triathlon.com 2.60% 148.87x
usatf.org 1.50% 146.90x
onlineraceresults.com 6.37% 144.37x
baa.org 3.67% 144.24x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 24.03x
US Cycling 13.41% 20.22x
Backpacking 9.98% 18.15x
Crossfit & Obstacle Race Enthusiasts 5.33% 16.19x
Winter Sports & Gear 3.40% 15.54x
Weight Lifting Enthusiasts 7.18% 14.18x
Active Lifestyle Enthusiasts 0.13% 13.74x
Lacrosse College Athletics 1.52% 13.09x
Washington D.C. Hotels 0.02% 12.66x
Men's Dress Shirt Shopping 1.54% 12.48x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male