Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.1 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 45.41% 25.05x
Competitive Sports Participants 37.29% 19.62x
Indoor Cycling & Spinning Enthusiasts 31.48% 17.14x
Swimming Enthusiasts 34.02% 14.98x
Men's Health Researchers 27.35% 14.58x
Cycling Enthusiasts 34.69% 14.40x
Weight Lifting Enthusiasts 30.11% 13.34x
College Athletic Scholarships Researchers 33.53% 13.14x
Fitness Activity Tracker Users 50.44% 12.86x
Wellness Enthusiasts 25.00% 12.78x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 2.88x
Chicos 0.04% 2.34x
Coach 0.01% 2.04x
Jos A. Bank Clothiers 0.02% 1.88x
Eddie Bauer 0.01% 1.81x
Gymboree 0.02% 1.78x
White House Black Market 0.03% 1.77x
Hollister 0.02% 1.77x
Gap 0.02% 1.70x
Dressbarn 0.02% 1.59x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is 220triathlon.com.

Website Composition Index
220triathlon.com 2.72% 147.77x
triathlonmagazine.ca 2.98% 145.83x
onlineraceresults.com 3.24% 142.94x
flotrack.org 8.11% 140.14x
trifind.com 2.88% 138.01x
mapmyrun.com 7.12% 127.57x
racesonline.com 1.23% 123.05x
athleticsweekly.com 2.23% 103.56x
lauranorrisrunning.com 1.41% 99.48x
getmeregistered.com 3.20% 97.82x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.63% 25.85x
Weight Lifting Enthusiasts 2.46% 20.00x
Virginia Athletics 0.28% 18.26x
Winter Sports & Gear 0.62% 17.10x
Men's Dress Shirt Shopping 0.07% 16.54x
Lacrosse College Athletics 0.37% 16.16x
College Sports 0.46% 16.16x
Florida College Athletics 1.11% 15.97x
New England & Ivy League Sports 0.90% 15.65x
Backpacking 7.92% 15.52x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male