Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 2 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 44.01% 26.13x
Competitive Sports Participants 37.77% 22.40x
Competitive Tri-Athletes 47.83% 19.63x
Cycling Enthusiasts 29.83% 17.33x
Olympics Fans 29.63% 13.83x
Men's Health Researchers 22.80% 13.28x
Swimming Enthusiasts 21.82% 12.14x
Weight Lifting Enthusiasts 24.47% 11.96x
Indoor Cycling & Spinning Enthusiasts 46.74% 11.65x
Exercise and Gym Researchers 21.07% 11.62x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.25x
REI 0.03% 1.77x
Joe's Jeans 0.01% 1.58x
Lorna Jane 0.01% 1.53x
Kate Spade 0.03% 1.50x
The North Face 0.03% 1.48x
Levi Strauss 0.02% 1.46x
Lululemon 0.07% 1.41x
Free People 0.02% 1.40x
Columbia 0.02% 1.39x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is ironmanstore.com.

Website Composition Index
ironmanstore.com 1.24% 152.46x
runningintheusa.com 7.63% 150.64x
marathonguide.com 5.91% 146.75x
irunfar.com 2.16% 145.78x
ahotu.com 1.72% 143.88x
trifind.com 3.48% 141.54x
usatf.org 1.47% 140.84x
220triathlon.com 2.48% 140.44x
oiselle.com 2.28% 137.82x
strengthrunning.com 1.25% 136.52x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 21.98x
US Cycling 13.69% 19.00x
Backpacking 10.05% 16.48x
Winter Sports & Gear 3.32% 15.22x
Crossfit & Obstacle Race Enthusiasts 5.26% 15.19x
Active Lifestyle Enthusiasts 0.14% 13.36x
Weight Lifting Enthusiasts 6.95% 12.74x
Lacrosse College Athletics 1.54% 12.43x
Illinois College Sports 0.39% 11.89x
Upstate New York State Athletics 0.20% 11.40x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male