Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 452.3 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 452.3 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 62.40% 51.78x
Competitive Tri-Athletes 64.27% 39.33x
Running Enthusiasts 50.92% 32.27x
Shoe Shoppers 37.08% 24.61x
Recreational Sports Participants 30.44% 20.58x
Cycling Enthusiasts 34.66% 16.66x
Indoor Cycling & Spinning Enthusiasts 26.48% 16.27x
Swimming Enthusiasts 25.53% 16.03x
Weight Loss Researchers 18.97% 16.03x
Men's Health Researchers 10.76% 15.35x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Coach.

Location Composition Index
Coach 0.02% 3.65x
Lululemon 0.02% 2.24x
Jos A. Bank Clothiers 0.01% 2.01x
H&M 0.02% 1.95x
Michael Kors 0.01% 1.94x
American Eagle Outfitters 0.02% 1.81x
Journeys 0.03% 1.62x
J. Crew 0.01% 1.50x
Express 0.02% 1.37x
Old Navy 0.02% 1.37x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.

Website Composition Index
triathlonmagazine.ca 3.13% 222.91x
220triathlon.com 2.84% 222.06x
irunfar.com 5.00% 218.97x
flotrack.org 8.72% 214.86x
onlineraceresults.com 5.45% 205.03x
podiumrunner.com 3.30% 170.43x
athleticsweekly.com 2.69% 150.96x
getmeregistered.com 4.05% 142.64x
runnersblueprint.com 1.91% 113.80x
world-track.org 3.40% 103.69x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.07% 22.84x
Weight Lifting Enthusiasts 1.60% 18.46x
New England & Ivy League Sports 0.93% 18.07x
Backpacking 2.79% 17.32x
College Sports 0.26% 17.09x
Pac 12 Sports 1.53% 16.37x
Caribbean Cluster 2.36% 16.29x
Lacrosse College Athletics 0.16% 15.89x
US Cycling 9.78% 15.79x
Healthy Eating Researchers 0.05% 15.77x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male