Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.9 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 62.58% 24.29x
Running Enthusiasts 50.99% 22.49x
Competitive Sports Participants 45.78% 20.69x
Competitive Tri-Athletes 50.33% 16.48x
Indoor Cycling & Spinning Enthusiasts 38.73% 16.35x
Cycling Enthusiasts 39.47% 16.14x
Olympics Fans 34.70% 13.33x
Men's Health Researchers 31.51% 13.31x
E-cycling Enthusiasts 43.82% 13.29x
Online Exercise Class Users 35.80% 13.07x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.85x
Supreme 0.01% 1.84x
REI 0.02% 1.81x
Bonobos 0.15% 1.79x
Madewell 0.02% 1.62x
Jos A. Bank Clothiers 0.39% 1.47x
Armani 0.03% 1.37x
White House Black Market 0.47% 1.37x
The North Face 0.02% 1.34x
Urban Outfitters 0.06% 1.26x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 4.00% 129.00x
irunfar.com 1.94% 121.84x
runandbecome.com 1.10% 119.55x
marathonguide.com 4.65% 115.17x
onlineraceresults.com 2.79% 115.13x
baa.org 1.25% 113.73x
flotrack.org 1.09% 112.85x
trifind.com 4.53% 111.69x
220triathlon.com 3.31% 111.18x
triathlonmagazine.ca 1.88% 108.46x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 23.93x
Backpacking 7.57% 18.55x
US Cycling 15.09% 17.74x
Winter Sports & Gear 2.39% 17.43x
Crossfit & Obstacle Race Enthusiasts 4.06% 16.46x
Weight Lifting Enthusiasts 6.16% 15.15x
Active Lifestyle Enthusiasts 0.11% 14.98x
Illinois College Sports 0.38% 13.32x
Lacrosse College Athletics 1.18% 13.30x
Men's Dress Shirt Shopping 0.82% 12.57x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male