RUNNING & MARATHONS

Audience Size: 605.3 Thousand Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 605.3 thousand unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	34.04%	34.80x
Competitive Sports Participants	26.05%	21.88x
Indoor Cycling & Spinning Enthusiasts	18.74%	19.47x
Swimming Enthusiasts	27.82%	16.49x
Men's Health Researchers	14.68%	15.99x
Fitness Activity Tracker Users	55.53%	14.72x
Cycling Enthusiasts	26.33%	14.65x
College Athletic Scholarships Researchers	28.11%	13.71x
Online Exercise Class Users	19.56%	13.50x
Weight Lifting Enthusiasts	20.49%	13.12x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	2.52x
Jos A. Bank Clothiers	0.02%	1.88x
Michael Kors	0.01%	1.71x
J. Crew	0.01%	1.70x
Hollister	0.01%	1.55x
Gap	0.02%	1.49x
Mens Wearhouse	0.03%	1.32x
Victoria's Secret	0.03%	1.29x
Old Navy	0.03%	1.27x
Zumiez	0.01%	1.27x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is trifind.com.

Website	Composition	Index
trifind.com	1.60%	184.83x
220triathlon.com	2.59%	173.47x
irunfar.com	4.77%	164.54x
triathlonmagazine.ca	3.44%	163.94x
onlineraceresults.com	4.73%	163.41x
flotrack.org	9.03%	155.70x
lauranorrisrunning.com	1.78%	141.17x
podiumrunner.com	4.95%	131.40x
athleticsweekly.com	2.66%	126.16x
getmeregistered.com	3.88%	115.28x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Weight Lifting Enthusiasts.

Content Affinity	Composition	Index
Weight Lifting Enthusiasts	1.89%	19.68x
Backpacking	3.84%	17.21x
Vegans & Animal Welfare	0.20%	17.00x
US Cycling	9.47%	16.95x
Healthy Eating Researchers	0.07%	16.02x
Lacrosse College Athletics	0.17%	15.86x
Crossfit & Obstacle Race Enthusiasts	0.06%	15.33x
Action Sports	0.23%	14.15x
New England & Ivy League Sports	1.15%	13.79x
Pac 12 Sports	1.73%	13.70x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male