Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.5 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 43.55% 57.30x
Competitive Sports Participants 37.10% 50.89x
Exercise and Gym Researchers 29.84% 37.72x
Indoor Cycling & Spinning Enthusiasts 28.23% 36.64x
Swimming Enthusiasts 33.87% 35.60x
Luxury Athletic Footwear Shoppers 27.42% 34.21x
Luxury Fitness Shoppers 27.42% 34.21x
Wine Lovers 22.58% 33.59x
Weight Lifting Enthusiasts 33.06% 32.79x
Cycling Enthusiasts 33.87% 32.43x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.34x
Victoria's Secret 0.01% 1.19x
Maurices 0.01% 0.88x
Carhartt 0.09% 0.63x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.32% 106.24x
marathonguide.com 2.27% 104.06x
trifind.com 2.87% 95.14x
webscorer.com 1.29% 93.12x
triathlonmagazine.ca 1.74% 92.90x
onlineraceresults.com 3.43% 89.22x
ironman.com 1.73% 87.86x
220triathlon.com 3.35% 87.60x
connect.garmin.com 3.08% 84.98x
flotrack.org 4.14% 83.07x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 3.16% 27.97x
MBA Education 3.51% 27.52x
Backpacking 6.14% 25.77x
Education Cluster 2.63% 23.75x
Back & Spine 4.21% 21.89x
Personal Finance Researchers 2.81% 21.66x
US Cycling 10.53% 21.16x
Weight Loss & Nutrition Assistance Researchers 9.82% 19.87x
Caribbean Vacation 2.28% 19.48x
Illinois College Sports 0.27% 18.70x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male