Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.8 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 50.32% 23.78x
Competitive Sports Participants 44.49% 20.29x
Indoor Cycling & Spinning Enthusiasts 37.16% 17.50x
Fitness Activity Tracker Users 56.93% 16.39x
Cycling Enthusiasts 39.25% 15.74x
Online Exercise Class Users 35.30% 14.82x
Men's Health Researchers 31.66% 14.56x
Competitive Tri-Athletes 43.58% 14.41x
Weight Lifting Enthusiasts 34.22% 14.10x
Ivy League College Researchers 0.11% 13.74x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.41x
Mens Wearhouse 0.07% 1.32x
Gap 0.02% 1.18x
H&M 0.01% 1.14x
Chicos 0.01% 1.07x
Old Navy 0.02% 1.06x
Forever 21 0.01% 1.06x
Express 0.02% 1.03x
Victoria's Secret 0.03% 1.01x
The Childrens Place 0.02% 0.95x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 2.22% 112.63x
irunfar.com 1.02% 111.86x
marathonguide.com 3.43% 107.36x
usatf.org 1.08% 104.00x
triathlonmagazine.ca 1.45% 101.53x
trifind.com 4.09% 96.97x
webscorer.com 1.96% 94.83x
220triathlon.com 3.31% 93.75x
onlineraceresults.com 4.09% 93.35x
oiselle.com 1.31% 92.19x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 32.77x
Crossfit & Obstacle Race Enthusiasts 3.15% 19.62x
US Cycling 12.12% 18.51x
Backpacking 6.47% 17.85x
Weight Lifting Enthusiasts 5.16% 17.16x
Active Lifestyle Enthusiasts 0.06% 16.93x
Winter Sports & Gear 1.95% 15.37x
Illinois College Sports 0.29% 15.05x
Lacrosse College Athletics 0.92% 14.57x
Virginia Athletics 0.36% 13.91x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male