Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 744.4 thousand unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 47.36% | 29.12x |
| Competitive Sports Participants | 39.50% | 23.14x |
| Indoor Cycling & Spinning Enthusiasts | 33.71% | 20.59x |
| Men's Health Researchers | 29.27% | 17.25x |
| Cycling Enthusiasts | 37.70% | 17.02x |
| Swimming Enthusiasts | 33.27% | 16.00x |
| Weight Lifting Enthusiasts | 32.45% | 15.54x |
| Wellness Enthusiasts | 25.78% | 15.44x |
| Online Exercise Class Users | 34.40% | 15.37x |
| Exercise and Gym Researchers | 27.00% | 14.67x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 0.92x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.
| Website | Composition | Index |
| triathlonmagazine.ca | 2.41% | 183.50x |
| 220triathlon.com | 2.98% | 176.98x |
| trifind.com | 2.68% | 174.24x |
| flotrack.org | 5.76% | 173.84x |
| onlineraceresults.com | 3.14% | 169.05x |
| mapmyrun.com | 11.83% | 146.48x |
| lauranorrisrunning.com | 1.38% | 132.84x |
| slowtwitch.com | 1.22% | 130.26x |
| hokaoneone.com | 1.55% | 130.08x |
| athleticsweekly.com | 1.99% | 127.75x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.95% | 30.54x |
| Weight Lifting Enthusiasts | 3.03% | 23.55x |
| Lacrosse College Athletics | 0.47% | 22.41x |
| Virginia Athletics | 0.27% | 20.19x |
| Florida College Athletics | 1.34% | 18.69x |
| New England & Ivy League Sports | 0.99% | 18.47x |
| US Cycling | 13.12% | 18.41x |
| Institutional Investing | 0.16% | 17.96x |
| Winter Sports & Gear | 0.85% | 17.92x |
| College Sports | 0.53% | 17.49x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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