Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 54.75% | 29.62x |
| Running Enthusiasts | 41.95% | 27.34x |
| Competitive Sports Participants | 37.17% | 23.86x |
| Competitive Tri-Athletes | 44.24% | 22.36x |
| Cycling Enthusiasts | 29.74% | 19.11x |
| Indoor Cycling & Spinning Enthusiasts | 30.68% | 19.02x |
| Men's Health Researchers | 23.16% | 15.43x |
| Olympics Fans | 26.76% | 15.38x |
| Elite Cycling Gear Shoppers | 25.96% | 15.16x |
| Weight Lifting Enthusiasts | 24.55% | 14.63x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.13x |
| Supreme | 0.03% | 1.96x |
| Everlane | 0.01% | 1.92x |
| Bonobos | 0.12% | 1.68x |
| Patagonia | 0.03% | 1.61x |
| Madewell | 0.05% | 1.51x |
| The North Face | 0.04% | 1.51x |
| Jos A. Bank Clothiers | 0.50% | 1.50x |
| Johnston and Murphy | 0.23% | 1.46x |
| Club Monaco | 0.03% | 1.42x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 6.27% | 121.80x |
| oiselle.com | 1.24% | 120.99x |
| irunfar.com | 2.18% | 116.15x |
| marathonguide.com | 5.15% | 115.08x |
| onlineraceresults.com | 4.10% | 113.12x |
| 220triathlon.com | 3.08% | 110.12x |
| baa.org | 2.36% | 109.68x |
| trifind.com | 4.24% | 108.05x |
| flotrack.org | 1.67% | 106.60x |
| usatf.org | 1.60% | 106.17x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.04% | 20.74x |
| Backpacking | 8.77% | 17.39x |
| US Cycling | 14.82% | 16.42x |
| Winter Sports & Gear | 2.89% | 15.77x |
| Crossfit & Obstacle Race Enthusiasts | 4.91% | 15.28x |
| Active Lifestyle Enthusiasts | 0.13% | 13.52x |
| Weight Lifting Enthusiasts | 7.15% | 13.29x |
| Lacrosse College Athletics | 1.34% | 12.38x |
| Men's Dress Shirt Shopping | 1.25% | 11.95x |
| Illinois College Sports | 0.45% | 11.43x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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