Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.1 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 56.47% 20.59x
Competitive Sports Participants 48.57% 17.43x
Indoor Cycling & Spinning Enthusiasts 42.60% 15.46x
Cycling Enthusiasts 43.75% 13.42x
Men's Health Researchers 36.36% 13.00x
Swimming Enthusiasts 32.04% 12.89x
Weight Lifting Enthusiasts 39.50% 12.33x
Health and Fitness Book Readers 33.40% 12.22x
Online Exercise Class Users 41.71% 12.16x
Wellness Enthusiasts 34.96% 11.87x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Talbots.

Location Composition Index
Talbots 0.01% 1.84x
White House Black Market 0.02% 1.76x
Chicos 0.02% 1.74x
Jos A. Bank Clothiers 0.01% 1.69x
Gymboree 0.01% 1.63x
Old Navy 0.03% 1.58x
Lane Bryant 0.01% 1.51x
Gap 0.01% 1.48x
LOFT 0.01% 1.24x
Dressbarn 0.01% 1.22x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.03% 141.36x
marathonguide.com 1.86% 138.24x
triathlonmagazine.ca 1.75% 125.02x
webscorer.com 1.06% 124.65x
trifind.com 2.76% 120.76x
ironman.com 1.37% 116.71x
220triathlon.com 3.25% 115.36x
connect.garmin.com 2.50% 115.26x
onlineraceresults.com 3.35% 114.96x
flotrack.org 4.45% 113.28x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.04% 22.98x
Crossfit & Obstacle Race Enthusiasts 2.23% 21.00x
Illinois College Sports 0.25% 17.86x
Lacrosse College Athletics 0.67% 17.84x
Virginia Athletics 0.30% 17.39x
Weight Lifting Enthusiasts 4.64% 17.04x
Winter Sports & Gear 1.44% 16.93x
New England & Ivy League Sports 1.52% 15.77x
Upstate New York State Athletics 0.10% 15.75x
Pac 12 Sports 0.55% 15.49x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male