Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 815.4 Thousand Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 815.4 thousand unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 44.73% 27.28x
Competitive Sports Participants 35.76% 20.34x
Indoor Cycling & Spinning Enthusiasts 29.72% 17.73x
Swimming Enthusiasts 33.02% 16.25x
Men's Health Researchers 25.20% 15.29x
Cycling Enthusiasts 32.86% 14.10x
College Athletic Scholarships Researchers 30.58% 13.79x
Fitness Activity Tracker Users 50.14% 13.43x
Weight Lifting Enthusiasts 28.10% 13.26x
Wellness Enthusiasts 20.86% 12.77x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Coach.

Location Composition Index
Coach 0.02% 2.03x
Urban Outfitters 0.01% 1.96x
Lululemon 0.01% 1.81x
Victoria's Secret 0.05% 1.62x
Express 0.03% 1.61x
J. Crew 0.02% 1.58x
Gap 0.03% 1.57x
Banana Republic 0.03% 1.53x
White House Black Market 0.03% 1.47x
Mens Wearhouse 0.04% 1.42x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is 220triathlon.com.

Website Composition Index
220triathlon.com 2.97% 164.47x
triathlonmagazine.ca 3.16% 160.33x
trifind.com 3.02% 154.36x
irunfar.com 1.13% 153.26x
onlineraceresults.com 4.44% 151.57x
mapmyrun.com 4.51% 144.56x
flotrack.org 8.95% 141.39x
racesonline.com 1.30% 135.01x
lauranorrisrunning.com 1.36% 124.59x
podiumrunner.com 7.54% 108.07x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.32% 25.59x
Weight Lifting Enthusiasts 2.15% 20.59x
Institutional Investing 0.04% 19.49x
Virginia Athletics 0.20% 19.42x
Lacrosse College Athletics 0.31% 17.68x
New England & Ivy League Sports 0.94% 16.79x
US Cycling 12.58% 16.28x
Backpacking 6.42% 16.12x
Winter Sports & Gear 0.36% 15.91x
College Sports 0.36% 15.46x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male