RUNNING & MARATHONS

Audience Size: 815.4 Thousand Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 815.4 thousand unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	44.73%	27.28x
Competitive Sports Participants	35.76%	20.34x
Indoor Cycling & Spinning Enthusiasts	29.72%	17.73x
Swimming Enthusiasts	33.02%	16.25x
Men's Health Researchers	25.20%	15.29x
Cycling Enthusiasts	32.86%	14.10x
College Athletic Scholarships Researchers	30.58%	13.79x
Fitness Activity Tracker Users	50.14%	13.43x
Weight Lifting Enthusiasts	28.10%	13.26x
Wellness Enthusiasts	20.86%	12.77x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Coach.

Location	Composition	Index
Coach	0.02%	2.03x
Urban Outfitters	0.01%	1.96x
Lululemon	0.01%	1.81x
Victoria's Secret	0.05%	1.62x
Express	0.03%	1.61x
J. Crew	0.02%	1.58x
Gap	0.03%	1.57x
Banana Republic	0.03%	1.53x
White House Black Market	0.03%	1.47x
Mens Wearhouse	0.04%	1.42x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is 220triathlon.com.

Website	Composition	Index
220triathlon.com	2.97%	164.47x
triathlonmagazine.ca	3.16%	160.33x
trifind.com	3.02%	154.36x
irunfar.com	1.13%	153.26x
onlineraceresults.com	4.44%	151.57x
mapmyrun.com	4.51%	144.56x
flotrack.org	8.95%	141.39x
racesonline.com	1.30%	135.01x
lauranorrisrunning.com	1.36%	124.59x
podiumrunner.com	7.54%	108.07x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity	Composition	Index
Crossfit & Obstacle Race Enthusiasts	0.32%	25.59x
Weight Lifting Enthusiasts	2.15%	20.59x
Institutional Investing	0.04%	19.49x
Virginia Athletics	0.20%	19.42x
Lacrosse College Athletics	0.31%	17.68x
New England & Ivy League Sports	0.94%	16.79x
US Cycling	12.58%	16.28x
Backpacking	6.42%	16.12x
Winter Sports & Gear	0.36%	15.91x
College Sports	0.36%	15.46x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male