RUNNING & MARATHONS

Audience Size: 452.3 Thousand Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 452.3 thousand unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	62.40%	51.78x
Competitive Tri-Athletes	64.27%	39.33x
Running Enthusiasts	50.92%	32.27x
Shoe Shoppers	37.08%	24.61x
Recreational Sports Participants	30.44%	20.58x
Cycling Enthusiasts	34.66%	16.66x
Indoor Cycling & Spinning Enthusiasts	26.48%	16.27x
Swimming Enthusiasts	25.53%	16.03x
Weight Loss Researchers	18.97%	16.03x
Men's Health Researchers	10.76%	15.35x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Coach.

Location	Composition	Index
Coach	0.02%	3.65x
Lululemon	0.02%	2.24x
Jos A. Bank Clothiers	0.01%	2.01x
H&M	0.02%	1.95x
Michael Kors	0.01%	1.94x
American Eagle Outfitters	0.02%	1.81x
Journeys	0.03%	1.62x
J. Crew	0.01%	1.50x
Express	0.02%	1.37x
Old Navy	0.02%	1.37x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.

Website	Composition	Index
triathlonmagazine.ca	3.13%	222.91x
220triathlon.com	2.84%	222.06x
irunfar.com	5.00%	218.97x
flotrack.org	8.72%	214.86x
onlineraceresults.com	5.45%	205.03x
podiumrunner.com	3.30%	170.43x
athleticsweekly.com	2.69%	150.96x
getmeregistered.com	4.05%	142.64x
runnersblueprint.com	1.91%	113.80x
world-track.org	3.40%	103.69x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity	Composition	Index
Crossfit & Obstacle Race Enthusiasts	0.07%	22.84x
Weight Lifting Enthusiasts	1.60%	18.46x
New England & Ivy League Sports	0.93%	18.07x
Backpacking	2.79%	17.32x
College Sports	0.26%	17.09x
Pac 12 Sports	1.53%	16.37x
Caribbean Cluster	2.36%	16.29x
Lacrosse College Athletics	0.16%	15.89x
US Cycling	9.78%	15.79x
Healthy Eating Researchers	0.05%	15.77x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male