Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 52.44% | 32.25x |
| Running Enthusiasts | 41.68% | 29.08x |
| Competitive Sports Participants | 36.60% | 25.21x |
| Competitive Tri-Athletes | 45.27% | 23.01x |
| Cycling Enthusiasts | 29.75% | 19.47x |
| Indoor Cycling & Spinning Enthusiasts | 32.09% | 18.71x |
| Olympics Fans | 27.18% | 15.61x |
| Men's Health Researchers | 23.56% | 15.57x |
| Elite Cycling Gear Shoppers | 25.83% | 15.34x |
| Swimming Enthusiasts | 20.51% | 14.87x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is REI.
| Location | Composition | Index |
| REI | 0.03% | 2.00x |
| Intermix | 0.02% | 1.99x |
| Everlane | 0.01% | 1.78x |
| Saint Laurent Paris | 0.01% | 1.76x |
| The North Face | 0.03% | 1.75x |
| Ann Taylor | 0.02% | 1.74x |
| Lululemon | 0.09% | 1.73x |
| Kate Spade | 0.02% | 1.69x |
| Supreme | 0.02% | 1.68x |
| Bonobos | 0.05% | 1.63x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 6.77% | 120.25x |
| oiselle.com | 1.55% | 119.31x |
| irunfar.com | 2.03% | 115.25x |
| marathonguide.com | 5.52% | 113.67x |
| ahotu.com | 1.01% | 112.94x |
| trifind.com | 3.40% | 111.49x |
| 220triathlon.com | 2.85% | 111.24x |
| onlineraceresults.com | 5.03% | 111.08x |
| usatf.org | 1.46% | 110.72x |
| baa.org | 2.88% | 108.53x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.04% | 22.39x |
| US Cycling | 13.48% | 17.59x |
| Backpacking | 9.08% | 17.38x |
| Crossfit & Obstacle Race Enthusiasts | 4.87% | 15.44x |
| Winter Sports & Gear | 2.94% | 15.23x |
| Active Lifestyle Enthusiasts | 0.12% | 13.35x |
| Weight Lifting Enthusiasts | 6.95% | 13.32x |
| Men's Dress Shirt Shopping | 1.29% | 12.04x |
| Lacrosse College Athletics | 1.42% | 12.04x |
| Bags & Luggage | 1.91% | 11.29x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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