
Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.
Interest | Composition | Index |
Fitness Activity Tracker Users | 61.56% | 24.78x |
Running Enthusiasts | 49.36% | 23.40x |
Competitive Sports Participants | 44.68% | 21.05x |
Indoor Cycling & Spinning Enthusiasts | 36.07% | 17.08x |
Competitive Tri-Athletes | 48.78% | 16.69x |
Cycling Enthusiasts | 38.56% | 16.28x |
Olympics Fans | 32.95% | 13.81x |
Men's Health Researchers | 30.63% | 13.71x |
Online Exercise Class Users | 35.09% | 13.60x |
E-cycling Enthusiasts | 42.44% | 13.33x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.
Location | Composition | Index |
Patagonia | 0.01% | 2.09x |
The North Face | 0.02% | 1.89x |
REI | 0.02% | 1.70x |
Free People | 0.03% | 1.66x |
Brooks Brothers | 0.03% | 1.65x |
Uniqlo | 0.01% | 1.49x |
Kate Spade | 0.02% | 1.47x |
Zara | 0.02% | 1.47x |
Jos A. Bank Clothiers | 0.04% | 1.42x |
H&M | 0.05% | 1.41x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
Website | Composition | Index |
runningintheusa.com | 3.01% | 131.28x |
irunfar.com | 1.69% | 123.01x |
runandbecome.com | 1.09% | 121.64x |
marathonguide.com | 4.95% | 117.31x |
trifind.com | 4.16% | 114.26x |
flotrack.org | 1.35% | 113.33x |
usatf.org | 1.67% | 112.13x |
triathlonmagazine.ca | 1.88% | 111.99x |
220triathlon.com | 3.24% | 111.70x |
oiselle.com | 1.13% | 111.29x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
Content Affinity | Composition | Index |
Sports - Skiing, Snowboarding | 0.03% | 24.31x |
US Cycling | 13.61% | 18.57x |
Backpacking | 6.95% | 18.50x |
Crossfit & Obstacle Race Enthusiasts | 3.76% | 16.17x |
Active Lifestyle Enthusiasts | 0.09% | 16.04x |
Winter Sports & Gear | 2.24% | 15.97x |
Weight Lifting Enthusiasts | 5.59% | 15.79x |
Illinois College Sports | 0.35% | 14.56x |
Lacrosse College Athletics | 1.07% | 13.37x |
Men's Dress Shirt Shopping | 0.72% | 12.66x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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