Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.8 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 58.35% 18.81x
Fitness Activity Tracker Users 70.45% 18.49x
Competitive Sports Participants 53.98% 16.76x
Indoor Cycling & Spinning Enthusiasts 43.01% 14.08x
Competitive Tri-Athletes 49.72% 13.55x
Cycling Enthusiasts 44.55% 13.48x
Men's Health Researchers 35.12% 12.10x
Weight Lifting Enthusiasts 36.45% 11.97x
Olympics Fans 37.11% 11.94x
Online Exercise Class Users 41.05% 11.83x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.70x
American Apparel 0.03% 1.62x
Bonobos 0.01% 1.56x
Urban Outfitters 0.05% 1.54x
Lululemon 0.04% 1.43x
Uniqlo 0.02% 1.41x
Kate Spade 0.03% 1.36x
Zara 0.02% 1.34x
The North Face 0.02% 1.31x
REI 0.01% 1.31x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 2.69% 120.78x
irunfar.com 1.45% 117.17x
marathonguide.com 4.57% 112.47x
usatf.org 1.41% 108.98x
triathlonmagazine.ca 1.88% 105.69x
trifind.com 4.32% 103.17x
220triathlon.com 3.34% 101.42x
onlineraceresults.com 4.08% 99.91x
flotrack.org 1.59% 99.06x
webscorer.com 2.56% 98.18x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 24.04x
US Cycling 13.20% 17.90x
Backpacking 6.93% 17.58x
Crossfit & Obstacle Race Enthusiasts 3.64% 16.66x
Weight Lifting Enthusiasts 5.53% 15.78x
Winter Sports & Gear 2.18% 14.63x
Illinois College Sports 0.32% 13.96x
Lacrosse College Athletics 1.01% 13.61x
Active Lifestyle Enthusiasts 0.07% 13.59x
Virginia Athletics 0.40% 12.61x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male