RUNNING & MARATHONS

Audience Size: 1.8 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	58.35%	18.81x
Fitness Activity Tracker Users	70.45%	18.49x
Competitive Sports Participants	53.98%	16.76x
Indoor Cycling & Spinning Enthusiasts	43.01%	14.08x
Competitive Tri-Athletes	49.72%	13.55x
Cycling Enthusiasts	44.55%	13.48x
Men's Health Researchers	35.12%	12.10x
Weight Lifting Enthusiasts	36.45%	11.97x
Olympics Fans	37.11%	11.94x
Online Exercise Class Users	41.05%	11.83x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	1.70x
American Apparel	0.03%	1.62x
Bonobos	0.01%	1.56x
Urban Outfitters	0.05%	1.54x
Lululemon	0.04%	1.43x
Uniqlo	0.02%	1.41x
Kate Spade	0.03%	1.36x
Zara	0.02%	1.34x
The North Face	0.02%	1.31x
REI	0.01%	1.31x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website	Composition	Index
runningintheusa.com	2.69%	120.78x
irunfar.com	1.45%	117.17x
marathonguide.com	4.57%	112.47x
usatf.org	1.41%	108.98x
triathlonmagazine.ca	1.88%	105.69x
trifind.com	4.32%	103.17x
220triathlon.com	3.34%	101.42x
onlineraceresults.com	4.08%	99.91x
flotrack.org	1.59%	99.06x
webscorer.com	2.56%	98.18x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity	Composition	Index
Sports - Skiing, Snowboarding	0.03%	24.04x
US Cycling	13.20%	17.90x
Backpacking	6.93%	17.58x
Crossfit & Obstacle Race Enthusiasts	3.64%	16.66x
Weight Lifting Enthusiasts	5.53%	15.78x
Winter Sports & Gear	2.18%	14.63x
Illinois College Sports	0.32%	13.96x
Lacrosse College Athletics	1.01%	13.61x
Active Lifestyle Enthusiasts	0.07%	13.59x
Virginia Athletics	0.40%	12.61x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male