RUNNING & MARATHONS

Audience Size: 1.9 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest	Composition	Index
Fitness Activity Tracker Users	62.58%	24.29x
Running Enthusiasts	50.99%	22.49x
Competitive Sports Participants	45.78%	20.69x
Competitive Tri-Athletes	50.33%	16.48x
Indoor Cycling & Spinning Enthusiasts	38.73%	16.35x
Cycling Enthusiasts	39.47%	16.14x
Olympics Fans	34.70%	13.33x
Men's Health Researchers	31.51%	13.31x
E-cycling Enthusiasts	43.82%	13.29x
Online Exercise Class Users	35.80%	13.07x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location	Composition	Index
Patagonia	0.02%	1.85x
Supreme	0.01%	1.84x
REI	0.02%	1.81x
Bonobos	0.15%	1.79x
Madewell	0.02%	1.62x
Jos A. Bank Clothiers	0.39%	1.47x
Armani	0.03%	1.37x
White House Black Market	0.47%	1.37x
The North Face	0.02%	1.34x
Urban Outfitters	0.06%	1.26x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website	Composition	Index
runningintheusa.com	4.00%	129.00x
irunfar.com	1.94%	121.84x
runandbecome.com	1.10%	119.55x
marathonguide.com	4.65%	115.17x
onlineraceresults.com	2.79%	115.13x
baa.org	1.25%	113.73x
flotrack.org	1.09%	112.85x
trifind.com	4.53%	111.69x
220triathlon.com	3.31%	111.18x
triathlonmagazine.ca	1.88%	108.46x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity	Composition	Index
Sports - Skiing, Snowboarding	0.03%	23.93x
Backpacking	7.57%	18.55x
US Cycling	15.09%	17.74x
Winter Sports & Gear	2.39%	17.43x
Crossfit & Obstacle Race Enthusiasts	4.06%	16.46x
Weight Lifting Enthusiasts	6.16%	15.15x
Active Lifestyle Enthusiasts	0.11%	14.98x
Illinois College Sports	0.38%	13.32x
Lacrosse College Athletics	1.18%	13.30x
Men's Dress Shirt Shopping	0.82%	12.57x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male