Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 55.89% | 27.71x |
| Running Enthusiasts | 44.50% | 26.90x |
| Competitive Sports Participants | 39.71% | 22.86x |
| Competitive Tri-Athletes | 49.00% | 20.16x |
| Cycling Enthusiasts | 31.80% | 17.38x |
| Olympics Fans | 29.16% | 14.71x |
| Men's Health Researchers | 24.19% | 14.39x |
| Weight Lifting Enthusiasts | 25.65% | 13.36x |
| Swimming Enthusiasts | 23.57% | 12.99x |
| Exercise and Gym Researchers | 22.14% | 12.80x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.21x |
| LL Bean | 0.01% | 2.04x |
| Patagonia | 0.03% | 1.74x |
| Intermix | 0.02% | 1.65x |
| Urban Outfitters | 0.09% | 1.61x |
| Club Monaco | 0.02% | 1.60x |
| Joe's Jeans | 0.01% | 1.59x |
| Madewell | 0.03% | 1.56x |
| Columbia | 0.02% | 1.54x |
| LOFT | 0.09% | 1.54x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.
| Website | Composition | Index |
| runningintheusa.com | 6.76% | 163.16x |
| irunfar.com | 1.96% | 156.13x |
| marathonguide.com | 5.59% | 154.88x |
| oiselle.com | 2.04% | 153.24x |
| ahotu.com | 1.31% | 151.35x |
| trifind.com | 3.47% | 150.50x |
| 220triathlon.com | 2.60% | 148.87x |
| usatf.org | 1.50% | 146.90x |
| onlineraceresults.com | 6.37% | 144.37x |
| baa.org | 3.67% | 144.24x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.06% | 24.03x |
| US Cycling | 13.41% | 20.22x |
| Backpacking | 9.98% | 18.15x |
| Crossfit & Obstacle Race Enthusiasts | 5.33% | 16.19x |
| Winter Sports & Gear | 3.40% | 15.54x |
| Weight Lifting Enthusiasts | 7.18% | 14.18x |
| Active Lifestyle Enthusiasts | 0.13% | 13.74x |
| Lacrosse College Athletics | 1.52% | 13.09x |
| Washington D.C. Hotels | 0.02% | 12.66x |
| Men's Dress Shirt Shopping | 1.54% | 12.48x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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