Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 359.8 thousand unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Competitive Sports Participants.
| Interest | Composition | Index |
| Competitive Sports Participants | 68.72% | 52.91x |
| Competitive Tri-Athletes | 68.25% | 51.91x |
| Olympics Fans | 72.58% | 46.75x |
| Running Enthusiasts | 63.33% | 27.30x |
| Shoe Shoppers | 46.79% | 24.12x |
| At-Home Gym Intenders | 20.21% | 22.50x |
| Recreational Sports Participants | 37.11% | 21.36x |
| Indoor Cycling & Spinning Enthusiasts | 29.03% | 17.74x |
| Weight Loss Researchers | 22.25% | 17.07x |
| College Athletic Scholarships Researchers | 24.32% | 16.73x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is flotrack.org.
| Website | Composition | Index |
| flotrack.org | 6.82% | 289.26x |
| irunfar.com | 4.24% | 276.57x |
| onlineraceresults.com | 5.58% | 267.39x |
| runningmagazine.ca | 17.92% | 214.61x |
| getmeregistered.com | 3.85% | 200.42x |
| world-track.org | 2.57% | 142.58x |
| believeintherun.com | 4.53% | 125.90x |
| womensrunning.com | 6.04% | 121.44x |
| milesplit.com | 30.10% | 114.31x |
| runtothefinish.com | 4.02% | 113.68x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Backpacking.
| Content Affinity | Composition | Index |
| Backpacking | 1.95% | 21.37x |
| US Cycling | 8.37% | 20.26x |
| Weight Lifting Enthusiasts | 1.51% | 19.26x |
| New England & Ivy League Sports | 0.89% | 18.41x |
| Lacrosse College Athletics | 0.15% | 18.30x |
| College Sports | 0.24% | 17.21x |
| Action Sports | 0.11% | 16.85x |
| Pac 12 Sports | 1.67% | 15.79x |
| Southeast College Athletics | 1.35% | 15.59x |
| US Soccer | 0.20% | 15.50x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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