Explore the Running & Marathons Audience
Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.
INTERESTS
The Running & Marathons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 44.01% | 26.13x |
| Competitive Sports Participants | 37.77% | 22.40x |
| Competitive Tri-Athletes | 47.83% | 19.63x |
| Cycling Enthusiasts | 29.83% | 17.33x |
| Olympics Fans | 29.63% | 13.83x |
| Men's Health Researchers | 22.80% | 13.28x |
| Swimming Enthusiasts | 21.82% | 12.14x |
| Weight Lifting Enthusiasts | 24.47% | 11.96x |
| Indoor Cycling & Spinning Enthusiasts | 46.74% | 11.65x |
| Exercise and Gym Researchers | 21.07% | 11.62x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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APPAREL RETAILERS
The Running & Marathons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.25x |
| REI | 0.03% | 1.77x |
| Joe's Jeans | 0.01% | 1.58x |
| Lorna Jane | 0.01% | 1.53x |
| Kate Spade | 0.03% | 1.50x |
| The North Face | 0.03% | 1.48x |
| Levi Strauss | 0.02% | 1.46x |
| Lululemon | 0.07% | 1.41x |
| Free People | 0.02% | 1.40x |
| Columbia | 0.02% | 1.39x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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WEBSITES
The Running & Marathons audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Running & Marathons audience is ironmanstore.com.
| Website | Composition | Index |
| ironmanstore.com | 1.24% | 152.46x |
| runningintheusa.com | 7.63% | 150.64x |
| marathonguide.com | 5.91% | 146.75x |
| irunfar.com | 2.16% | 145.78x |
| ahotu.com | 1.72% | 143.88x |
| trifind.com | 3.48% | 141.54x |
| usatf.org | 1.47% | 140.84x |
| 220triathlon.com | 2.48% | 140.44x |
| oiselle.com | 2.28% | 137.82x |
| strengthrunning.com | 1.25% | 136.52x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.06% | 21.98x |
| US Cycling | 13.69% | 19.00x |
| Backpacking | 10.05% | 16.48x |
| Winter Sports & Gear | 3.32% | 15.22x |
| Crossfit & Obstacle Race Enthusiasts | 5.26% | 15.19x |
| Active Lifestyle Enthusiasts | 0.14% | 13.36x |
| Weight Lifting Enthusiasts | 6.95% | 12.74x |
| Lacrosse College Athletics | 1.54% | 12.43x |
| Illinois College Sports | 0.39% | 11.89x |
| Upstate New York State Athletics | 0.20% | 11.40x |
Composition Percentage:
The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
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DEMOGRAPHICS
The Running & Marathons audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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