RUNNING & MARATHONS

Audience Size: 1.1 Million Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	45.41%	25.05x
Competitive Sports Participants	37.29%	19.62x
Indoor Cycling & Spinning Enthusiasts	31.48%	17.14x
Swimming Enthusiasts	34.02%	14.98x
Men's Health Researchers	27.35%	14.58x
Cycling Enthusiasts	34.69%	14.40x
Weight Lifting Enthusiasts	30.11%	13.34x
College Athletic Scholarships Researchers	33.53%	13.14x
Fitness Activity Tracker Users	50.44%	12.86x
Wellness Enthusiasts	25.00%	12.78x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	2.88x
Chicos	0.04%	2.34x
Coach	0.01%	2.04x
Jos A. Bank Clothiers	0.02%	1.88x
Eddie Bauer	0.01%	1.81x
Gymboree	0.02%	1.78x
White House Black Market	0.03%	1.77x
Hollister	0.02%	1.77x
Gap	0.02%	1.70x
Dressbarn	0.02%	1.59x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is 220triathlon.com.

Website	Composition	Index
220triathlon.com	2.72%	147.77x
triathlonmagazine.ca	2.98%	145.83x
onlineraceresults.com	3.24%	142.94x
flotrack.org	8.11%	140.14x
trifind.com	2.88%	138.01x
mapmyrun.com	7.12%	127.57x
racesonline.com	1.23%	123.05x
athleticsweekly.com	2.23%	103.56x
lauranorrisrunning.com	1.41%	99.48x
getmeregistered.com	3.20%	97.82x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity	Composition	Index
Crossfit & Obstacle Race Enthusiasts	0.63%	25.85x
Weight Lifting Enthusiasts	2.46%	20.00x
Virginia Athletics	0.28%	18.26x
Winter Sports & Gear	0.62%	17.10x
Men's Dress Shirt Shopping	0.07%	16.54x
Lacrosse College Athletics	0.37%	16.16x
College Sports	0.46%	16.16x
Florida College Athletics	1.11%	15.97x
New England & Ivy League Sports	0.90%	15.65x
Backpacking	7.92%	15.52x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male