Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 1.7 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 49.93% 24.85x
Competitive Sports Participants 41.46% 20.91x
Indoor Cycling & Spinning Enthusiasts 36.67% 18.18x
Cycling Enthusiasts 37.99% 15.79x
Fitness Activity Tracker Users 52.20% 15.74x
Men's Health Researchers 31.13% 15.28x
Online Exercise Class Users 36.20% 14.97x
Weight Lifting Enthusiasts 34.29% 14.54x
Swimming Enthusiasts 30.71% 13.74x
Exercise and Gym Researchers 30.37% 13.57x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.23x
Carhartt 0.12% 0.91x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.64% 117.89x
marathonguide.com 2.67% 113.45x
trifind.com 3.22% 104.98x
triathlonmagazine.ca 1.39% 104.74x
oiselle.com 1.02% 104.04x
webscorer.com 1.56% 101.25x
onlineraceresults.com 3.60% 98.09x
220triathlon.com 3.36% 96.96x
ironman.com 2.21% 94.97x
connect.garmin.com 3.92% 90.07x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 2.88% 20.70x
Active Lifestyle Enthusiasts 0.06% 19.52x
Weight Lifting Enthusiasts 5.04% 17.59x
Illinois College Sports 0.27% 17.23x
Backpacking 6.31% 16.92x
Lacrosse College Athletics 0.85% 16.41x
Winter Sports & Gear 1.70% 16.36x
Virginia Athletics 0.34% 15.86x
US Cycling 12.95% 15.77x
Upstate New York State Athletics 0.13% 15.63x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male