Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 2 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 61.56% 24.78x
Running Enthusiasts 49.36% 23.40x
Competitive Sports Participants 44.68% 21.05x
Indoor Cycling & Spinning Enthusiasts 36.07% 17.08x
Competitive Tri-Athletes 48.78% 16.69x
Cycling Enthusiasts 38.56% 16.28x
Olympics Fans 32.95% 13.81x
Men's Health Researchers 30.63% 13.71x
Online Exercise Class Users 35.09% 13.60x
E-cycling Enthusiasts 42.44% 13.33x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.09x
The North Face 0.02% 1.89x
REI 0.02% 1.70x
Free People 0.03% 1.66x
Brooks Brothers 0.03% 1.65x
Uniqlo 0.01% 1.49x
Kate Spade 0.02% 1.47x
Zara 0.02% 1.47x
Jos A. Bank Clothiers 0.04% 1.42x
H&M 0.05% 1.41x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 3.01% 131.28x
irunfar.com 1.69% 123.01x
runandbecome.com 1.09% 121.64x
marathonguide.com 4.95% 117.31x
trifind.com 4.16% 114.26x
flotrack.org 1.35% 113.33x
usatf.org 1.67% 112.13x
triathlonmagazine.ca 1.88% 111.99x
220triathlon.com 3.24% 111.70x
oiselle.com 1.13% 111.29x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 24.31x
US Cycling 13.61% 18.57x
Backpacking 6.95% 18.50x
Crossfit & Obstacle Race Enthusiasts 3.76% 16.17x
Active Lifestyle Enthusiasts 0.09% 16.04x
Winter Sports & Gear 2.24% 15.97x
Weight Lifting Enthusiasts 5.59% 15.79x
Illinois College Sports 0.35% 14.56x
Lacrosse College Athletics 1.07% 13.37x
Men's Dress Shirt Shopping 0.72% 12.66x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male