RUNNING & MARATHONS

Audience Size: 778.1 Thousand Devices

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Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 778.1 thousand unique devices whose actions qualify for the Running & Marathons audience.

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Running Enthusiasts.

Interest	Composition	Index
Running Enthusiasts	52.70%	31.11x
Competitive Sports Participants	44.77%	25.73x
Indoor Cycling & Spinning Enthusiasts	37.85%	22.74x
Men's Health Researchers	31.83%	18.59x
Cycling Enthusiasts	43.92%	18.33x
Weight Lifting Enthusiasts	35.37%	17.46x
Wellness Enthusiasts	29.48%	17.16x
Online Exercise Class Users	38.67%	17.03x
Swimming Enthusiasts	36.75%	16.89x
Exercise and Gym Researchers	30.66%	15.91x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.81x
Chicos	0.01%	1.77x
Mens Wearhouse	0.01%	1.71x
Victoria's Secret	0.02%	1.36x
Journeys	0.01%	1.01x
Carhartt	0.09%	0.95x
Old Navy	0.01%	0.87x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is triathlonmagazine.ca.

Website	Composition	Index
triathlonmagazine.ca	2.11%	184.83x
trifind.com	2.62%	181.95x
connect.garmin.com	1.83%	181.61x
220triathlon.com	3.07%	179.42x
flotrack.org	4.90%	177.65x
runragnar.com	1.37%	171.39x
onlineraceresults.com	3.30%	171.06x
mapmyrun.com	17.14%	136.90x
getmeregistered.com	2.96%	132.57x
hokaoneone.com	2.58%	129.83x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity	Composition	Index
Crossfit & Obstacle Race Enthusiasts	1.51%	31.96x
Lacrosse College Athletics	0.53%	28.39x
Upstate New York State Athletics	0.08%	27.66x
Virginia Athletics	0.25%	26.47x
Weight Lifting Enthusiasts	3.88%	25.71x
New England & Ivy League Sports	1.15%	23.91x
College Sports	0.63%	23.53x
Scuba Diving	0.04%	23.46x
Winter Sports & Gear	1.09%	22.73x
Florida College Athletics	1.75%	22.11x

Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.

Index: A comparison of the Running & Marathons audience to the internet population.

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male