Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 2 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 52.44% 32.25x
Running Enthusiasts 41.68% 29.08x
Competitive Sports Participants 36.60% 25.21x
Competitive Tri-Athletes 45.27% 23.01x
Cycling Enthusiasts 29.75% 19.47x
Indoor Cycling & Spinning Enthusiasts 32.09% 18.71x
Olympics Fans 27.18% 15.61x
Men's Health Researchers 23.56% 15.57x
Elite Cycling Gear Shoppers 25.83% 15.34x
Swimming Enthusiasts 20.51% 14.87x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is REI.

Location Composition Index
REI 0.03% 2.00x
Intermix 0.02% 1.99x
Everlane 0.01% 1.78x
Saint Laurent Paris 0.01% 1.76x
The North Face 0.03% 1.75x
Ann Taylor 0.02% 1.74x
Lululemon 0.09% 1.73x
Kate Spade 0.02% 1.69x
Supreme 0.02% 1.68x
Bonobos 0.05% 1.63x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 6.77% 120.25x
oiselle.com 1.55% 119.31x
irunfar.com 2.03% 115.25x
marathonguide.com 5.52% 113.67x
ahotu.com 1.01% 112.94x
trifind.com 3.40% 111.49x
220triathlon.com 2.85% 111.24x
onlineraceresults.com 5.03% 111.08x
usatf.org 1.46% 110.72x
baa.org 2.88% 108.53x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 22.39x
US Cycling 13.48% 17.59x
Backpacking 9.08% 17.38x
Crossfit & Obstacle Race Enthusiasts 4.87% 15.44x
Winter Sports & Gear 2.94% 15.23x
Active Lifestyle Enthusiasts 0.12% 13.35x
Weight Lifting Enthusiasts 6.95% 13.32x
Men's Dress Shirt Shopping 1.29% 12.04x
Lacrosse College Athletics 1.42% 12.04x
Bags & Luggage 1.91% 11.29x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male