Dstillery Audiences

RUNNING & MARATHONS

Audience Size: 2 Million Devices

Explore the Running & Marathons Audience

Below you'll find more information about the Running & Marathons audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Running & Marathons audience.

Dstillery Crafted Audiences

INTERESTS

The Running & Marathons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Running & Marathons audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 54.75% 29.62x
Running Enthusiasts 41.95% 27.34x
Competitive Sports Participants 37.17% 23.86x
Competitive Tri-Athletes 44.24% 22.36x
Cycling Enthusiasts 29.74% 19.11x
Indoor Cycling & Spinning Enthusiasts 30.68% 19.02x
Men's Health Researchers 23.16% 15.43x
Olympics Fans 26.76% 15.38x
Elite Cycling Gear Shoppers 25.96% 15.16x
Weight Lifting Enthusiasts 24.55% 14.63x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Interest attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Running & Marathons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Running & Marathons audience is REI.

Location Composition Index
REI 0.04% 2.13x
Supreme 0.03% 1.96x
Everlane 0.01% 1.92x
Bonobos 0.12% 1.68x
Patagonia 0.03% 1.61x
Madewell 0.05% 1.51x
The North Face 0.04% 1.51x
Jos A. Bank Clothiers 0.50% 1.50x
Johnston and Murphy 0.23% 1.46x
Club Monaco 0.03% 1.42x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Location attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Web Insights

WEBSITES

The Running & Marathons audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Running & Marathons audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 6.27% 121.80x
oiselle.com 1.24% 120.99x
irunfar.com 2.18% 116.15x
marathonguide.com 5.15% 115.08x
onlineraceresults.com 4.10% 113.12x
220triathlon.com 3.08% 110.12x
baa.org 2.36% 109.68x
trifind.com 4.24% 108.05x
flotrack.org 1.67% 106.60x
usatf.org 1.60% 106.17x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Web attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Running & Marathons audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 20.74x
Backpacking 8.77% 17.39x
US Cycling 14.82% 16.42x
Winter Sports & Gear 2.89% 15.77x
Crossfit & Obstacle Race Enthusiasts 4.91% 15.28x
Active Lifestyle Enthusiasts 0.13% 13.52x
Weight Lifting Enthusiasts 7.15% 13.29x
Lacrosse College Athletics 1.34% 12.38x
Men's Dress Shirt Shopping 1.25% 11.95x
Illinois College Sports 0.45% 11.43x
Composition Percentage: The overlap percentage between the Running & Marathons audience and the Content Affinity attribute.
Index: A comparison of the Running & Marathons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Running & Marathons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male