Dstillery Audiences

RURAL LIVING

Audience Size: 22.2 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 70.55% 31.63x
Spa and Pool Owners 57.16% 29.73x
Power Tools Shoppers 57.48% 28.85x
Outdoors Enthusiasts 65.98% 28.56x
RC Helicopters and Drones Hobbyists 65.53% 28.48x
Nascar Fans 48.34% 27.02x
Xtreme Sports Fans 56.71% 25.78x
Lawn and Home Pest Control Researchers 54.97% 25.74x
First Aid Researchers 49.82% 25.44x
Gun Rights Advocates 60.43% 25.02x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 0.65x
J. Crew 0.01% 0.55x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is harborfreight.com.

Website Composition Index
harborfreight.com 45.54% 119.90x
stihldealer.net 20.86% 86.27x
tractorhouse.com 32.47% 86.02x
stihlusa.com 25.75% 78.98x
saferwholesale.com 18.14% 72.29x
machinerytrader.com 17.08% 71.81x
practicalmachinist.com 17.89% 61.95x
searsoutlet.com 14.34% 59.98x
remington.com 12.71% 53.30x
trucktrend.com 15.53% 52.24x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Power Tools.

Content Affinity Composition Index
Power Tools 23.32% 57.69x
Garden Power Equipment 50.72% 54.21x
Homesteading 12.31% 51.43x
Discount Shopping 22.96% 48.70x
Yard Structures 11.06% 48.54x
Auto Body Upkeep & Repair Researchers 16.65% 47.38x
Machines & Industrial Supplies 15.44% 46.45x
All-Terrain Vehicles 24.31% 38.81x
Trucks 13.92% 37.95x
Fishing 17.64% 37.45x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rural Living audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female