Dstillery Audiences

RURAL LIVING

Audience Size: 22 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 71.49% 30.19x
Spa and Pool Owners 58.64% 29.91x
Nascar Fans 50.05% 28.22x
RC Helicopters and Drones Hobbyists 67.28% 28.15x
Outdoors Enthusiasts 66.59% 27.69x
LED Lighting Shoppers 51.11% 27.25x
Gun Rights Advocates 64.70% 26.32x
First Aid Researchers 52.45% 25.25x
Lawn and Home Pest Control Researchers 52.73% 25.16x
Xtreme Sports Fans 54.85% 24.73x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 0.73x
Banana Republic 0.02% 0.68x
Brooks Brothers 0.02% 0.65x
Aeropostale 0.01% 0.57x
J. Crew 0.01% 0.55x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is harborfreight.com.

Website Composition Index
harborfreight.com 50.28% 118.66x
stihldealer.net 20.80% 87.79x
tractorhouse.com 31.66% 87.72x
stihlusa.com 26.09% 81.84x
saferwholesale.com 19.29% 79.52x
practicalmachinist.com 17.41% 64.55x
searsoutlet.com 16.34% 63.48x
dewalt.com 14.05% 56.87x
trucktrend.com 15.31% 54.02x
auctionzip.com 16.47% 53.13x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Power Tools.

Content Affinity Composition Index
Power Tools 23.84% 58.45x
Garden Power Equipment 52.17% 54.74x
Discount Shopping 25.14% 49.20x
Auto Body Upkeep & Repair Researchers 17.01% 48.73x
Machines & Industrial Supplies 15.30% 44.48x
All-Terrain Vehicles 24.12% 42.62x
Auto Tires & Parts Repair Researchers 11.37% 39.66x
Car Keys, Locks & Remotes 17.33% 38.22x
Trucks 13.82% 37.76x
Fishing 17.84% 37.27x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.