Dstillery Audiences

RURAL LIVING

Audience Size: 12.6 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.06% 81.89x
Work Hard, Play Hard Travelers 0.06% 80.36x
Mowing Equipment Shoppers 64.95% 47.24x
Family Adventures Travelers 0.12% 45.49x
Power Tools Shoppers 62.71% 44.68x
Spa and Pool Owners 59.94% 44.15x
Tractor Shoppers 73.69% 43.98x
Lawn and Home Pest Control Researchers 59.57% 43.81x
Outdoors Enthusiasts 67.71% 43.15x
Product Manuals Researchers 57.85% 41.24x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.05% 13.66x
Express Outlets 0.07% 8.08x
Columbia 0.06% 6.63x
Eddie Bauer 0.15% 5.91x
REI 0.07% 5.87x
Patagonia 0.07% 5.48x
Belk 0.05% 4.86x
Uniqlo 0.07% 4.57x
Joe's Jeans 0.01% 3.93x
Charlotte Russe 0.05% 3.54x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 37.95% 65.67x
tractorhouse.com 39.78% 61.30x
stihlusa.com 29.87% 58.36x
practicalmachinist.com 21.52% 53.71x
dewalt.com 17.66% 44.26x
searspartsdirect.com 18.57% 43.75x
cheaperthandirt.com 23.67% 41.46x
truckpaper.com 17.43% 41.43x
auctionzip.com 19.44% 38.90x
westmarine.com 15.10% 37.32x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 8.20% 2731.75x
Washington D.C. Hotels 3.04% 1135.31x
Local & Travel England - North Midlands 2.88% 879.49x
Local & Travel England - Northern England 6.52% 868.17x
Watches & Jewelry 1.52% 830.33x
Decoration & Fabric 2.68% 695.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 7.48% 642.75x
Custom T-Shirts 4.20% 500.86x
Italy Cluster 9.16% 475.29x
Seventh-day Adventist Church 8.68% 384.39x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rural Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male