Dstillery Audiences

RURAL LIVING

Audience Size: 15.2 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Mowing Equipment Shoppers.

Interest Composition Index
Mowing Equipment Shoppers 65.75% 43.18x
Lawn and Home Pest Control Researchers 60.78% 40.76x
Power Tools Shoppers 64.74% 40.16x
Spa and Pool Owners 61.45% 38.31x
Product Manuals Researchers 58.90% 37.06x
Tractor Shoppers 77.23% 36.18x
Outdoors Enthusiasts 69.91% 35.78x
RC Helicopters and Drones Hobbyists 66.55% 35.07x
Snow Removal Researchers 55.74% 34.73x
Metal Detecting Enthusiasts 54.33% 34.45x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.34x
Jos A. Bank Clothiers 0.13% 0.78x
Mens Wearhouse 0.13% 0.48x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is tractorhouse.com.

Website Composition Index
tractorhouse.com 36.81% 79.85x
stihlusa.com 28.10% 76.51x
sportsmansguide.com 39.10% 67.24x
auctionzip.com 18.54% 49.69x
truckpaper.com 15.75% 47.38x
searspartsdirect.com 19.25% 46.87x
carbonmediagroup.com 13.79% 41.17x
backyardchickens.com 15.27% 40.55x
cheaperthandirt.com 23.73% 40.23x
ford-trucks.com 25.56% 40.10x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 17.80% 155.86x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 11.40% 151.36x
Brazil & Portugal News 9.88% 134.08x
Korea Cluster 11.16% 125.92x
French Education 7.32% 116.72x
Vietnam Cluster 7.12% 102.78x
French News & Gossip Cluster 9.92% 84.06x
K-Pop 10.88% 74.18x
Power Tools 24.38% 73.55x
Arabic News 9.44% 72.41x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rural Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male