Dstillery Audiences

RURAL LIVING

Audience Size: 12.9 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.06% 81.89x
Work Hard, Play Hard Travelers 0.06% 80.36x
Family Adventures Travelers 0.12% 45.49x
Mowing Equipment Shoppers 69.62% 33.34x
Tractor Shoppers 77.96% 32.83x
Power Tools Shoppers 67.78% 31.38x
Outdoors Enthusiasts 72.29% 31.01x
Lawn and Home Pest Control Researchers 64.44% 30.75x
Xtreme Sports Fans 62.44% 29.81x
Product Manuals Researchers 62.60% 29.67x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Patagonia.

Location Composition Index
Patagonia 0.17% 13.68x
Lorna Jane 0.05% 13.66x
Express Outlets 0.03% 9.90x
Columbia 0.06% 6.63x
REI 0.07% 5.87x
Belk 0.05% 4.86x
Uniqlo 0.05% 4.84x
Joe's Jeans 0.01% 3.93x
Charlotte Russe 0.05% 3.54x
Free People 0.04% 3.52x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is tractorhouse.com.

Website Composition Index
tractorhouse.com 39.89% 65.98x
sportsmansguide.com 38.22% 61.61x
stihlusa.com 29.41% 59.62x
truckpaper.com 17.01% 41.94x
searspartsdirect.com 19.27% 41.75x
auctionzip.com 19.08% 40.08x
cheaperthandirt.com 23.93% 37.61x
ford-trucks.com 27.42% 33.06x
f150forum.com 15.45% 32.92x
gunbroker.com 25.58% 32.64x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 8.20% 2731.75x
Washington D.C. Hotels 3.04% 1135.31x
Local & Travel England - North Midlands 2.88% 879.49x
Local & Travel England - Northern England 6.52% 868.17x
Watches & Jewelry 1.52% 830.33x
Decoration & Fabric 2.68% 695.29x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 7.48% 642.75x
Custom T-Shirts 4.20% 500.86x
Italy Cluster 9.16% 475.29x
Seventh-day Adventist Church 8.68% 384.39x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rural Living audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male