Dstillery Audiences

RURAL LIVING

Audience Size: 19.5 Thousand Devices

Explore the Rural Living Audience

Below you'll find more information about the Rural Living audience, broken down in different categories based on their digital and physical behaviors. These are 19.5 thousand unique devices whose actions qualify for the Rural Living audience.

Dstillery Crafted Audiences

INTERESTS

The Rural Living audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Rural Living audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 75.26% 31.57x
Mowing Equipment Shoppers 62.91% 31.40x
Spa and Pool Owners 60.06% 29.83x
Outdoors Enthusiasts 70.80% 28.51x
Power Tools Shoppers 63.17% 28.29x
RC Helicopters and Drones Hobbyists 66.13% 28.11x
Lawn and Home Pest Control Researchers 55.60% 26.99x
Xtreme Sports Fans 61.46% 26.50x
Nascar Fans 51.09% 26.37x
Product Manuals Researchers 59.23% 26.26x
Composition Percentage: The overlap percentage between the Rural Living audience and the Interest attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Rural Living audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Rural Living audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 1.90x
Tommy Bahama 0.04% 1.83x
Carhartt 0.26% 1.56x
Levi Strauss 0.01% 1.46x
Michael Kors 0.02% 1.42x
Abercrombie & Fitch 0.02% 1.35x
Armani 0.02% 1.12x
Hollister 0.01% 1.09x
Zara 0.02% 0.82x
Brooks Brothers 0.02% 0.65x
Composition Percentage: The overlap percentage between the Rural Living audience and the Location attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Web Insights

WEBSITES

The Rural Living audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Rural Living audience is harborfreight.com.

Website Composition Index
harborfreight.com 41.20% 157.70x
stihlusa.com 25.49% 98.46x
tractorhouse.com 33.40% 95.99x
practicalmachinist.com 17.91% 68.88x
oreillyauto.com 21.25% 59.98x
sportsmansguide.com 37.42% 58.16x
auctionzip.com 16.79% 56.95x
truckpaper.com 13.88% 49.89x
westmarine.com 14.43% 49.08x
searspartsdirect.com 18.28% 47.55x
Composition Percentage: The overlap percentage between the Rural Living audience and the Web attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Rural Living audience is Assorted Topics (Children'S Activities, Outdoor Play, Viral Media).

Content Affinity Composition Index
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 11.40% 151.36x
Brazil & Portugal News 9.88% 134.08x
Home Improvement Contractor 17.84% 129.78x
Korea Cluster 11.16% 125.92x
French Education 7.32% 116.72x
College Greek Life 11.20% 112.11x
Vietnam Cluster 7.12% 102.78x
French News & Gossip Cluster 9.92% 84.06x
K-Pop 10.88% 74.18x
Arabic News 9.44% 72.41x
Composition Percentage: The overlap percentage between the Rural Living audience and the Content Affinity attribute.
Index: A comparison of the Rural Living audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Rural Living audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female